CITY OF GROVER BEACH
CITY COUNCIL STAFF REPORT
Agenda Item No. 9
Placement: Business
Meeting Date: February 23, 2026
TO: Honorable Mayor and City Council
FROM: Matthew Bronson, City Manager
PREPARED BY: Kristin Eriksson, Assistant City Manager
SUBJECT: FY 2025-26 Mid-Year Council Goals Implementation Report and FY 2025-27 Council Goals Review
RECOMMENDATION
Receive a presentation providing a mid-year implementation status report for FY 2025-26 Council Goals work programs; and review the FY 2025-27 Council Goals and provide direction to staff.
BACKGROUND
In March 2017, the City Council adopted a set of Council Goals to set priorities for the City organization to implement. The purpose of the Council Goals was to ensure that City resources are allocated to the most important priorities and to serve as a guide for developing the City’s budget and work program. The goals are reviewed for possible updates mid-year during the twoyear budget with a full review and update before development of each new two-year budget.
FY 2025-27 City Council Goals
On March 24, 2025 the Council adopted a set of Council Goals for FY 2025-27 following a goalsetting workshop led by an outside facilitator conducted on March 3, 2025. The Council adopted four broad multi-year goals as well as biennial Council priorities for FY 2025-27 as listed below:
• Broad Multi-Year Goals. These represent goals to guide the City’s overall budget and services and provide a foundation for the day-to-day work of the City. o Public Safety and Community Services – Provide a range of services that foster a sense of safety, enjoyment and well-being for community members. o Economic Development and Housing – Support business attraction and retention, revitalization of commercial areas, and development of housing opportunities. o Community Infrastructure – Provide for long range planning and well-maintained infrastructure, including streets, water and sewer, sidewalks, City facilities and parks.
o Financial and Organizational Sustainability – Ensure fiscal responsibility, operational viability and promote a culture of innovation and customer service. • Biennial Council Priorities. These represent top priorities for significant and additional progress over the two-year budget cycle.
o Water and Sewer Infrastructure and Needed Resources – Plan for the future, ensure appropriate funding levels, address aging infrastructure and educate the community.
o Community Engagement, Rebuilding Community Trust and Civility in Public Staff Report: FY 2025-27 Council Goals and Priorities Review Page 2 February 23, 2026
Discourse – Provide education to the community, use various methods of communication, proactively initiate communication and broaden the audience for City communications.
Attachment 1 shows these Multi-Year Goals and Biennial Priorities along with City Council Governance Norms and results of the visioning exercise done at the workshop. Following approval of these goals and priorities, staff developed FY 2025-26 work programs to identify how the goals and priorities would be implemented with allocated resources and to measure progress made. This step is particularly important since full achievement of these goals typically extends beyond a single fiscal year. The draft work programs were presented to the Council on May 12, 2025 and finalized with the Council’s adoption of the FY 2025-27 budget on June 23, 2025.
Mid-Year Implementation of FY 2025-26 Council Goals and Priorities Work Programs Attachment 2 is a mid-year implementation report showing the status to date of achieving these goals and priorities in FY 2025-26. There has been substantial progress made thus far with approximately 93% of the tasks for the Multi-Year Goals, 100% of the tasks for the Water and Sewer Infrastructure Priority, and 83% of the tasks for the Community Engagement Priority have been completed or are currently in progress. Work programs not currently in progress are anticipated to be implemented in the future or are deferred due to factors beyond the City’s control.
Focusing on the two FY 2025-27 Biennial Council Priorities, below are highlights of this progress:
Water and Sewer Infrastructure and Needed Resources
• Developed and adopted updated sewer rate structure to address existing and future needs, with the new rate structure going into effect in July 2025 to allow the City to issue bonds for needed sewer upgrade projects
• Updated the Sanitary Sewer Management Plan.
• Contracted with Confluence Engineering Services to develop a long-term water supply study to identify a sustainable water supply strategy for the City.
Community Engagement, Rebuilding Community Trust and Civility in Public Discourse • Continued periodic “Coffee with Council” community engagement events. • Installed informational boards at City parks with information for the community. • Identified key projects for developing and sending mailers to nearby property owners regarding major development projects.
• Completed biennial Community Survey and presented the results to the Council in January 2026
Other Mid-Year Information
The City also conducted a biennial Community Survey in October 2025 and the Council received a presentation on the results on January 26, 2025. The survey conveyed that a majority of residents are satisfied with the quality of life in Grover Beach (70%) and with City services (74%) and are proud to be a resident of Grover Beach (87%). Respondents indicated the top issues facing the city were transportation/traffic/roads/infrastructure, overpopulation/controlling growth/development, and housing affordability. Street repair and maintenance and police and fire services were identified as the most important City services with the highest satisfaction ratings for police and fire services and festivals and community events. Respondents were also satisfied with the City’s progress on goals and priorities with good or fair ratings of 90% on Public Safety and Community Services, 68% on Economic Development and Housing, 78% on Community Staff Report: FY 2025-27 Council Goals and Priorities Review Page 3 February 23, 2026
Infrastructure, 62% on Financial and Organizational Sustainability, 76% on Water and Sewer Infrastructure, and 73% on Community Trust and Engagement. The survey results presentation is shown in Attachment 3.
Potential Changes to Goals for FY 2026-27
Following presentation and discussion of the implementation of the current Council Goals and Priorities, staff is seeking Council input and direction in the following areas:
1. Are there any changes that the Council would like to make to the current goals and priorities? Potential changes could include revisions to the wording or placement of goals and priorities, deletion of existing goals and priorities, or identification of new ones.
2. Are there any key items to particularly focus on in FY 2026-27 in implementing the goals and priorities? This direction would be useful for staff in implementing the goals and priorities for next fiscal year.
The Council’s guidance in these two areas is important in continuing the value and benefit of the Council’s goal and priority-setting approach in the coming fiscal year. From the staff perspective, the list of Multi-Year Goals with more focused Biennial Priorities over the two-year budget cycle provides strong clarity of focus and sets expectations of what is most important for the City organization to carry out to improve the community. Pending Council’s direction on the goals and priorities, staff will update the work programs for the coming fiscal year FY 2026-27. Drafts of these work programs will be reviewed with the Council on May 11, 2026 prior to bringing final versions with the FY 2026-27 Proposed Budget on June 8, 2026.
FISCAL IMPACT
There are no funding impacts to this presentation. Council direction to change Council Goals and Priorities may result in the reallocation of resources in the budget for FY 2026-27 which will be adopted by the Council in June.
ALTERNATIVES
The Council has the following alternatives to consider:
1) Receive a presentation providing a mid-year implementation status report for FY 2025-26 Council Goals work programs; and review the FY 2025-27 Council Goals and provide direction to staff; or
2) Provide alternative direction to staff.
Staff Report: FY 2025-27 Council Goals and Priorities Review Page 4 February 23, 2026
PUBLIC NOTIFICATION
The agenda was posted in accordance with the Brown Act.
ATTACHMENTS
1. FY 2025-27 City Council Goals and Priorities
2. Mid-Year Implementation Report
3. 2025 Community Survey Results
Multi-Year Goals
☒ Public Safety and Community Services ☒ Economic Development and Housing ☒ Community Infrastructure ☒ Financial and Organization Sustainability Council Priorities
☒ Water & Wastewater Infrastructure ☒ Community Engagement
CITY COUNCIL GOALS AND PRIORITIES
FY 2025-26 WORK PROGRAMS – MID-YEAR REPORT
MULTI-YEAR GOALS
Major Plans and Initiatives Lead
Department
Mid-Year Status
Public Safety and Community Services: Continue
delivering a variety of community events, including the Summer Concert Series, Holiday events and other
community gatherings
City Manager’s
Office
Staff delivered numerous successful and wellattended events, including a modified Summer Concert Series at 16th Street Park during Ramona
Park construction; several game nights at the
Community Center; movie nights at 16th Street
Park; a West Grand Block Party to celebrate the
newly completed Streetscape project; as well as
the annual Holiday Parade.
Public Safety and Community Services: Achieve 100%
compliance with weed abatement and defensible space
requirements along with 100% compliance of State
mandated fire inspections
Five Cities Fire
Authority
FCFA was able to attain 100% compliance with
the annual weed abatement and defensible space
requirements with eight properties abated in
Grover Beach by the abatement contractor and
100% of the Senate Bill 1205 State Mandated
Inspections were completed in calendar year
2025.
Public Safety and
Community
Services
Provide a range of
services that foster
a sense of safety,
enjoyment and well
being for community
members.
Economic
Development and
Housing
Support business
attraction and
retention,
revitalization of
commercial areas,
and development of
housing
opportunities.
Community
Infrastructure
Provide for long
range planning and
well-maintained
infrastructure,
including streets,
water and sewer,
sidewalks, City
facilities and parks.
Financial and
Organization
Sustainability
Ensure fiscal
responsibility,
operational viability
and promote a
culture of innovation
and customer
service.
Attachment 1
CITY COUNCIL GOALS AND PRIORITIES
FY 2025-26 WORK PROGRAMS – MID-YEAR REPORT
Public Safety and Community Services: Respond to all
Fire and EMS related emergencies within 6 minute or
less 90% of the time
Five Cities Fire
Authority
FCFA 90th percentile times for calendar year
2025.
Turnout time: 1:33 minutes
Travel Time: 6:05 minutes
Total Response Time (Alarm to 1st Unit Arrival):
7:23 minutes
Public Safety and Community Services: Continue to
enhance technology in the Police Department by deploying e-citations, additional community cameras, and new
Tasers and bodycams.
Police
Department
Electronic citations and new bodycams and
Tasers have been deployed to staff and
community camera update is complete as well.
Public Safety and Community Services: Focus on
community traffic concerns and deploy one full-time
motorcycle officer.
Police
Department
The full-time motorcycle officer has been
deployed and is working dayshift patrol and a
motor-trained Sergeant is working part time.
Economic Development and Housing: Prepare the 7th
Cycle Housing Element (2026-2028) following
identification of updated Regional Housing Needs
Allocation
Community
Development
Department
Staff is in the initial stages of researching and
preparing the Request for Proposal (RFP) for the
Housing Element update which staff anticipates
releasing in spring 2026.
Economic Development and Housing: Promote
reopening of West Grand Avenue and the “West End”
businesses following the completion of the streetscape
project
City Manager’s
Office
The City hosted the “West Grand Block Party”,
featuring live music, entertainment and food and
craft vendors to celebrate the completion of the
West Grand Avenue streetscape project.
Economic Development and Housing: Pursue
additional opportunities for affordable housing building on the success of the Cleaver and Clark Commons project
and “Cabins for Change” and “Balay Ko on Barca”
temporary housing facilities.
City Manager’s
Office
The City has focused its efforts to date this year
on supporting People’s Self-Help Housing and
HASLO in the completion of the Cleaver and
Clark Commons project which opened in January
and supporting 5CHC with its two temporary
housing facilities. Additional efforts to support
affordable housing will be discussed with the
Council as part of the upcoming study session on
housing and development issues.
Economic Development and Housing: Expand tourism
and visitor opportunities in Grover Beach through hotel City Manager’s
Office
The City continued to fund and implement the
Visit Grover Beach (VGB) platform to promote the
CITY COUNCIL GOALS AND PRIORITIES
FY 2025-26 WORK PROGRAMS – MID-YEAR REPORT
development, short-term rental permitting, and Visit
Grover Beach marketing platform.
City as a destination for tourism. The VGB
platforms have continued to grow with a viral post
with the visit of YouTube star, Mr. Beast, with
nearly 600,000 views.
Community Infrastructure: Update Utility and Streets
Master Plans to identify infrastructure improvements and maintenance programs designed to assure reliable
system operations as well as upgrades to support
economic development and housing
Public Works
Department
Streets Master Plan has been updated and
Sewer Master Plan is being updated by City’s
consultant. Water Master Plan update will follow
in late 2026. City issued RFP for Urban Water
Master Plan update.
Community Infrastructure: Update the Circulation
Element of the General Plan to assure City roadway and
transportation infrastructure effectively supports
multimodal transportation including the needs of future development
Public Works
Department/
Community
Development
Department
The City’s consultant completed traffic counts and
data collection at key intersections and along
corridors throughout the City. Staff has scheduled
a review of the data for policy direction with the
Council for March 23.
Community Infrastructure: Work on potential locations
and funding plans for new or renovated City facilities with initial priorities for the Corporation Yard and Police
Station.
Public Works
Department/
Police
Department/City
Manager’s Office
City facilities update presented to Council on
October 14, 2025. Staff has continued to
research potential locations for new City facilities
but does not have identified funding for purchase.
Financial and Organizational Stability: Implement
Equipment Replacement Fund funding of vehicles and
Enterprise Fleet Management to facilitate more
streamlined vehicle acquisition and maintenance
Administrative
Services
Department and
Public Works
Department
ERF funding for vehicles has begun using the
Enterprise Fleet Management contract to
streamline acquisition and maintenance costs.
Financial and Organizational Stability: Conduct Cost
Allocation study to better assess and allocate City costs and charges for services and across funds.
Administrative
Services
Department
RFP to be released for consulting firm to prepare
cost allocation study.
Financial and Organizational Stability: Implement
software to streamline and more efficiently manage
Public Records Act requests and make such requests
transparent to the public.
City Manager’s
Office
The City implemented a PRA system in January
on its website, allowing for requests to be
streamlined and made available via search for full
transparency.
CITY COUNCIL GOALS AND PRIORITIES
FY 2025-26 WORK PROGRAMS – MID-YEAR REPORT
CITY COUNCIL PRIORITY: WATER AND SEWER INFRASTRUCTURE AND
NEEDED RESOURCES
Major Plans and
Initiatives
Lead
Department Key Milestones for
FY 2025-26
Mid-Year Status Budget Allocation
Implement new sewer
rate structure for billing
(pending Council
adoption through Prop
218 process)
Administrative
Services
Department
• Update year 1 sewer rates
beginning July 1, 2025 with
new billing after effective date
New sewer rates are in effect as of
July 1, 2025. Rate increase will go
into effect on July 1 each year.
Staff Resources
Develop and execute
capital bond financing for
sewer upgrade project
(pending Council
adoption through Prop
218 process)
Administrative
Services
Department
• Prepare bond financing for
Council approval and issue
financing
• Implement sewer upgrade
project CIP 5002
Bond proceeds of $4.8 million have
been received and sewer upgrade
project CIP 5002 is underway.
$126,000 from
Wastewater Fund
Update Sanitary Sewer
Management Plan
(SSMP)
Public Works
Department
• Audit SSMP and begin first
draft of updated Plan
Updated Plan complete. $32,000 from
General Fund
Develop water supply
and demand study
pending further
information about the
Lopez Lake water supply
Public Works
Department
• Review draft scope with
Council as part of water
system update
• Conduct RFP process for
qualified water consultants
Study contract awarded to
Confluence Engineering and work
has started.
$300,000 from
Water Fund
CITY COUNCIL GOALS AND PRIORITIES
FY 2025-26 WORK PROGRAMS – MID-YEAR REPORT
and approve contract with
selected consultant
• Implement study process
including public outreach and
engagement
• Present initial results and
subsequent final report to
Council for approval
Develop water rate study
for updated rate
structure, given the
expiration of the existing
rate structure on June 30,
2026
Administrative
Services
Department
• Review Water Fund financial
need and draft rate study
scope with Council as part of
water system update
• Conduct RFP process for
qualified rate consultants and
approve contract with
selected consultant
• Initiate rate study with
presentation to Council
following water supply study
Rate study pending outcome of
water supply study.
$40,000 from
Water Fund
CITY COUNCIL GOALS AND PRIORITIES
FY 2025-26 WORK PROGRAMS – MID-YEAR REPORT
CITY COUNCIL PRIORITY: COMMUNITY ENGAGEMENT, REBUILDING
COMMUNITY TRUST, AND CIVILITY IN PUBLIC DISCOURSE
Major Plans and
Initiatives
Lead
Department Key Milestones for
FY 2025-26
Mid-Year Status Budget Allocation
Continue regular
community engagement
events
City Manager’s
Office
• Host periodic “Coffee with
Council” events
• Host quarterly “City Talk”
community forums
Continued periodic “Coffee with
Council” events and will hold
community forums this spring
related to the water supply study.
Staff Resources
Installation of
informational boards at
City parks
City Manager’s
Office
• Install two additional
information boards at
various City parks in
addition to initial three
Installed informational boards at
each City park with regularly
updated community information
$1,000 from
General Fund
Implement program for
distributing key
development project
mailers to nearby
properties
Community
Development
Department
• Define “key projects” (i.e.,
major zone changes, multifamily projects, mixed-use)
• Draft templates and process
(300-foot mailing lists)
• Send out public
notices/outreach letters, and
pre-construction letters for
key projects (300 feet)
Defined key projects and
developed templates for mailers.
Public notices can be sent at the
time an application that meets the
definition of “key projects” is
submitted.
$1,000 from
General Fund
CITY COUNCIL GOALS AND PRIORITIES
FY 2025-26 WORK PROGRAMS – MID-YEAR REPORT
Implement program for
distributing City capital
project mailers to nearby
properties
Public Works
Department
• Continue to audit noticing
efforts and public feedback.
Update efforts as necessary.
Developed mailer for sewer
upgrade project and distributed to
affected property owners and
posted on City website.
$1,000 from
General Fund
Develop “Grover Beach
101” community outreach
sessions with initial focus
on planning and building
City Manager’s
Office/
Community
Development
Department
• Develop session framework
and potential schedule
• Develop specific topics for
initial planning and building
sessions and review with
Planning Commission
• Implement initial sessions
and review results for future
iterations
No progress at this time due to
other workload priorities. The City
will present information on
planning and building issues
related to housing at a joint
meeting of the City Council and
Planning Commission in March.
The City will also conduct
outreach this spring related to the
water supply study as noted
above.
Staff Resources
Implement 2025 biennial
community survey
City Manager’s
Office
• Work with survey research
consultant to update survey
questionnaire
• Implement survey to
statistically valid sample of
residents
• Present results to Council
The City worked with Probolsky
Research to conduct the 2025
survey in October 2025 and
shared the results of the survey
with the Council at the January
26, 2026 meeting.
$20,000 from
General Fund
Multi-Year Goals
The City Council established a set of four multi-year goals. The City’s budget and services are directed toward these goals.
Public Safety and Community Services
Provide a range of services that foster a sense of safety, enjoyment and well being for community members.
Economic Development and Housing
Support business attraction and retention, revitalization of commercial areas, and development of housing opportunities.
Community Infrastructure
Provide for long range planning and well-maintained
infrastructure, including streets, water and sewer, sidewalks, City facilities and parks.
Financial and Organization Sustainability
)nsure Āscal responsibility, operational viability, and a culture of innovation and customer service.
Council Priorities
The Council has many important projects underway.
Two top priorities were established for signiǻcant and
additional progress during the year.
City Council Governance Norms
Through discussion, the City Council agreed to the following norms for governing. These are to be followed within the conǻnes of applicable laws.
1. Maintain a Citywide perspective
while being mindful of our
districts and communicate with
our community.
2. Work together as a body,
modeling teamwork and civility
for our community.
3. Disagree agreeably and
professionally.
4. Listen to one another.
Communicate with each other.
Seek to understand.
5. Assume good intent.
6. Demonstrate respect,
consideration, and courtesy
to others.
7. Share information and
avoid surprises.
8. Ueep conĀdential things
conĀdential.
9. Respect the Council/Manager
form of government and the
roles of each party.
10. Communicate concerns about
staý to the City Managerſ do not
criticize staý in public.
Water and sewer
infrastructure and
needed resources
Rebuilding community trust,
community engagement, and
civility in public discourse
Strategic Plan
CITY OF GROVER BEACH • April 2025
Prepared by
Attachment 2
City of Grover Beach
Community Survey
Results Presentation
November 2025
Opinion Research on
Elections and Public Policy
PROBOLSKY RESEARCH
23 Corporate Plaza Suite 150 Newport Beach CA 92660
Newport Beach
(949) 855-6400
San Francisco
(415) 870-8150
Washington DC
(202) 559-0270
Attachment 3
1 City of Grover Beach – 2025 Community Survey
Survey Methodology*
Survey Details
Mode Phone (landline and mobile)
Online (email and text to web)
Language English and Spanish
Length 15 minutes
Target
Respondents
City of Grover Beach voters
Survey Fielding October 15 - 29, 2025
Margin of Error +/-5%
Survey
Participants
400
Sample
Our sample was developed from the voter files originally compiled by the San Luis Obispo County Clerk-Recorder
and consumer data. We matched the demographics of City
of Grover Beach voters.
Data Collection Explained
Interviews were conducted with live interviewers by phone (38%) and online survey methods (62%). Phone
participants were interviewed through landline (21%) and mobile (79%) calls. Online participants were invited by email (44%) and text message (56%) to access the survey by computer, tablet, or smart phone.
Respondents in all modes chose their preferred language, English (92%) and Spanish (8%).
Security measures precluded individuals from completing the survey more than once.
Probolsky Research is a Latina- and woman-owned market and opinion research firm with corporate, election, government, and non-profit clients. *Due to rounding, totals shown on charts may not add up to 100% 2 Traffic/Roads/Infrastructure + Development are
the top-of-mind issues in Grover Beach
Question 1: In your own words, what do you feel is the most important issue facing Grover Beach today? [OPEN-ENDED RESPONSE]
20.5%
20.0%
14.0%
8.5%
7.3%
6.5%
5.3%
4.5%
3.8%
2.3%
1.5%
0.8%
0.8%
0.8%
2.5%
0.5%
0.8%
Transportation/Traffic/Roads/Infrastructure
Overpopulation/Controlling growth/Development
Housing affordability
Water/Drought
Inflation/High cost of living
Government
Jobs/Economy
Public safety/Drugs/Crime
Homelessness
Taxes
Moral issues
Environmental issues
Education/Schools/Higher education
Immigration/Illegal immigration
Other
Nothing/No issues
Unsure
3 70% say the overall quality of life in Grover Beach
has gotten better or stayed the same
Question 3: How would you rate the overall quality of life in Grover Beach within the past 5 years?
37.8%
31.8%
26.8%
3.8%
Better Staying about the same Worse Unsure
69.6%
34.3%
40.8%
34.8%
37.8%
18.3%
25.0%
18.0% 26.8%
44.5%
31.8%
2019 2021 2023 2025
Better
Worse
Stayed the same
22.2%
35.6%
4 87% say they are proud to be a resident of Grover
Beach
Question 4: Agree or disagree: I am proud to be a resident of Grover Beach.
86.5%
9.0%
4.5%
Agree Disagree Unsure
5 74% are satisfied with the services provided by the
City of Grover Beach
Question 5: In general, are you satisfied or dissatisfied with the services provided by the City of Grover Beach?
74.3%
21.3%
4.5%
Satisfied Unsatisfied Unsure
60.7% 64.5%
72.0% 75.0% 74.3%
32.5%
26.8% 23.0% 21.8% 21.3%
3.3% 4.5%
2017 2019 2021 2023 2025
Satisfied
Unsatisfied
Unsure
6.7% 8.7%
5.0%
6 Among those dissatisfied with the services provided by the City of Grover Beach, many cited
infrastructure/roads
Question 6: Why are you unsatisfied with the services provided by the City of Grover Beach? [IF ANSWERED ‘UNSATISFIED’ TO Q5]
[OPEN-ENDED RESPONSE]
21.2%
14.1%
11.8%
11.8%
10.6%
8.2%
4.7%
3.5%
3.5%
9.4%
1.2%
Neglect of existing infrastructure/Services (streets etc.) Overdevelopment of new infrastructure
Lack of affordability (utilities/rates)
Public safety/Social oversight
Failure to represent/Ignores citizens
Billing/Customer service issues
Mismanagement of funds
City services prioritize developers/Wealthier groups
General dissatisfaction/Everything
Other
Unsure
74.3%
21.3%
4.5%
Q5
7 50% have a favorable opinion of Grover Beach’s
management of tax dollars and public funds
Question 7: Do you have a favorable or unfavorable opinion of the job the City of Grover Beach is doing to effectively manage and spend taxpayer dollars and public funds?
49.5%
40.8%
9.8%
Favorable Unfavorable Unsure
53.6%
54.3%
49.5%
25.2% 32.5%
40.8%
21.1% 13.3%
2021 2023 2025
Favorable
Unfavorable
Unsure 9.8%
8 65% say repairing and maintain city streets and
repairing potholes is personally important to them
Question 14: Now we have a list of services provided by the City of Grover Beach, please indicate which services are very important to you personally. Select all that apply.
65.0%
61.5%
59.0%
55.8%
42.5%
41.5%
39.0%
37.0%
31.5%
31.0%
27.5%
26.0%
25.5%
24.8%
22.0%
13.0%
7.8%
0.8%
65.8%
45.5%
53.5%
50.3%
41.0%
55.0%
51.8%
48.0%
35.0%
32.5%
36.0%
34.5%
27.5%
32.3%
24.0%
23.0%
4.8%
0.8%
Repairing and maintaining city streets and repairing potholes Rapidly responding to 911 emergency calls
Maintaining fire and emergency medical services
Maintaining police patrols and crime prevention services Maintaining city parks
Repairing and maintaining sidewalks
Maintaining economic development programs to encourage businesses to locate/Stay in grover beach Providing affordable and work force housing
Maintaining recreation programs and facilities for seniors, adults, teens, and youth Enforcing city codes to ensure that private property is being properly used and maintained Adding controlled intersections and crosswalks
Reducing traffic speed on city streets
Providing community events
Maintaining trails and bike lanes
Creating new park and recreation facilities
Adding bike lanes
Other
Unsure
2025
2023
9 51% say they are personally satisfied with the rapid
response to 911 emergency calls
Question 15: Thinking of the same list of services provided by the City of Grover Beach, please indicate which services are you are personally satisfied with. Select all that apply.
50.5%
41.0%
40.0%
36.0%
34.5%
25.3%
24.3%
19.3%
15.5%
14.5%
14.3%
13.5%
13.3%
12.8%
12.8%
12.5%
2.0%
5.8%
1.0%
42.8%
39.8%
38.0%
36.3%
44.8%
25.3%
28.0%
23.0%
24.0%
24.3%
24.3%
19.3%
22.5%
25.3%
21.0%
18.5%
3.8%
5.3%
3.3%
Rapidly responding to 911 emergency calls
Maintaining fire and emergency medical services
Provides festivals and community events
Maintaining police patrols and crime prevention services Maintaining city parks
Maintaining recreation programs and facilities
Repairing and maintaining city streets and repairing potholes Creating new park and recreation facilities
Enforcing city codes to ensure that private property is being properly used and maintained Maintaining trails and bike lanes
Reducing traffic speed on city streets
Adding controlled intersections and crosswalks
Repairing and maintaining sidewalks
Maintaining economic development programs to encourage businesses to locate/Stay in grover… Providing affordable and work force housing
Adding bike lanes
Other
None of these
Unsure
2025
2023
10 Repairing and maintaining City streets is high in
importance but low in satisfaction
Repairing and maintaining city
streets and repairing potholes
Rapidly responding to 911
emergency calls
Maintaining fire and emergency
medical services
Maintaining police patrols and
crime prevention services
Maintaining city parks Repairing and maintaining sidewalks Maintaining economic development programs to
encourage businesses to locate/Stay in grover beach
Providing affordable and work force housing
Maintaining recreation programs and facilities
for seniors, adults, teens, and youth
Enforcing city codes to
ensure that private property
is being properly used and
maintained
Adding controlled intersections and crosswalks
Reducing traffic speed on city streets
Providing community events
Maintaining trails and bike lanes
Creating new park and
recreation facilities
15%
25%
35%
45%
55%
65%
10% 20% 30% 40% 50% 60% Important to me personally
Satisfaction level
11 Better governance and road/street repairs are the top suggestions on how the City can improve services
Question 16: Thinking about the City services you were unsatisfied with, do you have any suggestions on how the City can improve those services? [OPEN-ENDED RESPONSE]
13.3%
12.8%
7.5%
7.3%
7.0%
6.3%
6.0%
5.5%
3.8%
2.8%
2.0%
1.5%
1.3%
0.8%
0.8%
3.8%
15.3%
2.8%
Better governance
Road/Street repairs
Better budgeting
Traffic control (adding lights/signage)
Re-evaluate priorities/Focus on specific priorities
Better enforcement/Regulation of city violations
Limiting growth and development
Improving/Maintaining city infrastructure/Buildings
More housing/Homeless services
Reduce costs of goods and services
Protect and incentivize businesses
Address/Manage tourism
Improve/Increase public transit
Prevent illegal fireworks
City manager needs improvement
Other
Nothing/No
Unsure
12 90% rate the City’s efforts to ensure public safety
as good or fair
Question 17: How would you rate the City’s efforts to ensure public safety and community service?
60.3%
29.8%
7.0%
3.0%
Good Fair Poor Unsure
90.1%
13 68% rate the City’s efforts to foster economic
development and housing as good or fair
Question 18: How would you rate the City’s efforts on economic development and housing?
28.5%
39.5%
27.0%
5.0%
Good Fair Poor Unsure
68%
14 78% rate the City’s efforts in maintaining
community infrastructure as good or fair
Question 19: How would you rate the City’s efforts in maintaining community infrastructure?
37.3% 40.5%
18.5%
3.8%
Good Fair Poor Unsure
77.8%
15 62% rate the City’s efforts in financial and
organizational sustainability
Question 20: How would you rate the City’s efforts in financial and organizational sustainability?
22.3%
39.8%
23.0%
15.0%
Good Fair Poor Unsure
62.1%
16 76% rate the City’s efforts in maintaining water and sewer infrastructure and needed resources as good or fair
Question 21: How would you rate the City’s efforts in maintaining water and sewer infrastructure and needed resources?
36.5% 39.8%
19.5%
4.3%
Good Fair Poor Unsure
76.3%
17 73% rate the City’s efforts in rebuilding community
trust, community engagement, and civility in
public discourse as good or fair
Question 22: How would you rate the City’s efforts in rebuilding community trust, community engagement, and civility in public discourse?
34.8% 38.0%
20.5%
6.8%
Good Fair Poor Unsure
72.8%
18 50% say there is too much development in Grover
Beach
Question 23: Thinking about new development occurring in Grover Beach, would you say that there is too much, too little, or is the amount of development in Grover Beach just about right?
49.8%
33.3%
13.3%
3.8%
Too much Just about right Too little Unsure
19 Question 23: Thinking about new development occurring in Grover Beach, would you say that there is too much, too little, or is the amount of development in Grover Beach just about right?
53.0%
47.0%
31.8%
39.3%
41.7%
60.4%
55.8%
36.8%
53.0%
50.0%
36.4%
63.3%
48.1%
50.0%
52.0%
58.3%
45.9%
49.2%
43.8%
31.4%
34.9%
47.7%
39.3%
31.7%
29.2%
29.5%
44.8%
30.7%
37.5%
18.2%
26.7%
34.4%
33.6%
29.3%
30.6%
41.0%
36.9%
30.1%
2.2%
5.1%
2.3%
3.3%
6.7%
6.2%
2.3%
4.2%
9.1%
3.3%
5.6%
3.0%
2.7%
2.8%
4.1%
2.3%
4.1%
13.5%
13.0%
18.2%
18.0%
20.0%
10.4%
8.5%
16.1%
12.1%
12.5%
36.4%
6.7%
11.9%
13.4%
16.0%
8.3%
9.0%
11.5%
21.9%
Male
Female
18-29
30-39
40-49
50-64
65+
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other
Democratic
Republican
No Party Preference
Under $35,000
$35,000 - $79,999
$80,000 - $149,999
$150,000+
Too much
Just about right
Unsure
Too little
Results by gender, age, ethnicity, party preference,
and household income
18.3%
38.8% 38.3%
4.8%
Too much Just about right Too little Unsure
20 77% say the amount of single-family homes is
either just about right or too little in Grover Beach
Question 24: Thinking specifically about the development of single-family homes in Grover Beach, would you say that there is too much, too little, or is the amount of single-family home development in Grover Beach just about right?
77.1%
21 58% say there is too much development of
apartments and condos in Grover Beach
Question 25: Thinking specifically about the development of apartments and condos in Grover Beach, would you say that there is too much, too little, or is the amount of apartment and condo development in Grover Beach just about right?
57.8%
26.8%
13.5%
2.0%
Too much Just about right Too little Unsure
22 62% say the development of commercial buildings is
either just about right or too little in Grover Beach
Question 26: Thinking specifically about the development of commercial buildings in Grover Beach, would you say that there is too much, too little, or is the amount of commercial development in Grover Beach just about right?
30.8%
42.0%
19.8%
7.5%
Too much Just about right Too little Unsure
61.8%
23 Initial sales tax: 49% would vote no
Question 27: Shall the City of Grover Beach measure to enhance essential public safety facilities including: rapid response to 911 emergency calls ; fire and emergency medical services; neighborhood police patrols and crime prevention services; maintain and upgrade City facilities; youth violence prevention and gang intervention programs; by enacting a .5% sales tax increase, providing an estimated $1,400,000 annually, until repealed by voters, with independent citizens' oversight, regular audits, that cannot be taken by the State, and all funds spent locally, until ended by voters be adopted? If the election were held today, would you vote yes or no on this measure?
37.3%
48.5%
14.3%
Vote yes Vote no Unsure
24 Among those who would voted yes on the sales tax
measure, many cite crime/safety concerns
Question 28: Why would you vote yes, for the measure?
[IF ANSWERED ‘VOTE YES’ TO Q27]
[OPEN-ENDED RESPONSE]
28.9%
20.1%
16.1%
10.7%
10.1%
6.7%
2.0%
3.4%
2.0%
Keeps community safe/Reduces crime
General support/Everything
Approves tax method used to gain funds
Need the funds/Revenue
Funds/Improves emergency services/Facilities
Supports/Funds local programs/Resources
Includes audits
Other
Unsure
37.3%
48.5%
14.3%
Q27
25 Among those who voted no on the sales tax
measure, many cite too many taxes
Question 29: Why would you vote no, against the measure? [IF ANSWERED ‘VOTE NO’ TO Q27]
[OPEN-ENDED RESPONSE]
35.6%
19.1%
13.9%
13.4%
5.2%
2.6%
2.1%
7.2%
1.0%
Against tax increase/Already taxed enough
Don’t trust city with managing finances/Unfair deals
Affordability issues
Measure not needed/Won't work (services adequate)
Prioritize spending on other issues
Against funding police services/Dislikes cops
Need more research/Information
Other
Unsure
37.3%
48.5%
14.3%
Q27
26 Initial parcel tax vote: 52% vote no
Question 30: Shall the City of Grover Beach measure to enhance essential public safety facilities including: rapid response to 911 emergency calls; fire and emergency medical services; neighborhood police patrols and crime prevention services; maintain and upgrade City facilities; youth violence prevention and gang intervention programs; be levied annually until repealed at a rate of up to $192.31 per year for residential parcels, with annual inflation adjustments, senior exemptions, independent citizen oversight, and continuing $1,000,000 in annual funding that cannot be taken by the State, and all funds spent locally, until ended by voters be adopted?
32.0%
51.8%
16.3%
Vote yes Vote no Unsure
27 Among those who would vote yes on the parcel tax measure, some cite increased safety/emergency services and
improvements/upgrades
Question 31: Why would you vote yes, for the measure?
[IF ANSWERED ‘VOTE YES’ TO Q30]
[OPEN-ENDED RESPONSE]
32.0%
17.2%
13.3%
11.7%
10.2%
7.0%
4.7%
3.1%
0.8%
Safety/Crime prevention
Important/Emergency services
Beneficial/General support
Affordable tax for city services
Improvements to city services
Necessary measure
Citizen oversight/Transparency
Other
Unsure
32.0%
51.8%
16.3%
Q30
31.4%
19.8%
16.9%
13.5%
8.7%
3.4%
1.0%
4.8%
0.5%
Prevent tax hikes
Financial burden
Mismanagement of funding/Taxpayer money
Unnecessary/Adequate measures already in place
Lack of results
Issue with ballot measure/Unclear
Leads to increase in rent
Other
Unsure
28 Among those who would vote no on the parcel tax
measure, many cite preventing a tax hike
Question 32: Why would you vote no, against the measure? [IF ANSWERED ‘VOTE NO’ TO Q30]
[OPEN-ENDED RESPONSE]
32.0%
51.8%
16.3%
Q30
29 Demographics
30 Gender Age Group Ethnicity
Party Preference Household Income Education
Respondent demographics by gender, age group, ethnicity, years of residency, council district, household income, and education level
46.3%
53.8%
Male
Female
11.0%
15.3%
15.0%
26.5%
32.3%
18-29
30-39
40-49
50-64
65+
21.8%
66.0%
2.0%
2.8%
5.3%
2.3%
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific islander
Other
Prefer not to answer
9.0%
30.5%
32.5%
18.3%
9.8%
Under $35,000
$35,000 - $79,999
$80,000 - $149,999
$150,000+
Prefer not to answer
43.4%
36.3%
20.3%
Democratic
Republican
No Party Preference
5.5%
21.8%
9.8%
33.5%
23.3%
3.3%
3.0%
High school
Some college
Associate degree
Bachelor's degree
Master's degree
Doctoral degree
Prefer not to answer
26.00%
27.50%
21.25%
25.25%
City Council
District 1
City Council
District 2
City Council
District 3
City Council
District 4
9.5%
18.3%
12.8%
11.0%
15.3%
10.5%
20.8%
2.0%
0-4 years
5-9 years
10-14 years
15-19 years
20-24 years
25-29 years
30+ years
Prefer not to answer
31 Years of Residency Children in Home Home Type
Council District Survey Mode Survey Language
Respondent demographics by gender, age group, ethnicity, years of residency, voting ward, household income, and education level
23.0%
74.3%
2.8%
Children in home
No children in home
Prefer not to answer
63.8%
29.8%
4.0%
Own home
Rent home
Other
92.0%
8.0%
English
Spanish
38.25%
8.00%
30.25%
61.75%
34.75%
27.00%
Phone
[NET]
Landline
Mobile
Online
[NET]
Text
Email
Questions?
Adam Probolsky, President
O: 949-855-6400 | M: 949-697-6726
E: [email protected]
Joshua Emeneger, Principal Researcher
E: [email protected]
Opinion Research on
Elections and Public Policy
PROBOLSKY RESEARCH
23 Corporate Plaza Suite 150 Newport Beach CA 92660
Newport Beach
(949) 855-6400
San Francisco
(415) 870-8150
Washington DC
(202) 559-0270