CITY OF GROVER BEACH
CITY COUNCIL STAFF REPORT
Agenda Item No. 4
Placement: Consent
Meeting Date: June 22, 2026
TO: Honorable Mayor and City Council
FROM: Matthew Bronson, City Manager
PREPARED BY: Kristin Eriksson, Assistant City Manager
SUBJECT: Update of FY 2026-27 Council Goals and Priorities
RECOMMENDATION
Adopt the updated FY 2026-27 City Council Goals and Priorities to incorporate changes to the “Economic Development and Housing” Multi-Year Goal.
BACKGROUND
On March 10, 2025 the Council adopted a set of Council Goals and Priorities for FY 2025-27 following a goal-setting workshop conducted by the Council on March 3, 2025. The Council adopted four broad multi-year goals, as well as biennial Council priorities for FY 2025-27:
• Broad Multi-Year Goals. These represent goals that the City’s budget is geared toward and what provide a foundation for the day-to-day work of the City. o Public Safety and Community Services – Provide a range of services that foster a sense of safety, enjoyment and well-being for community members. o Economic Development and Housing – Support business attraction and retention, revitalization of commercial areas, and development of housing opportunities. o Community Infrastructure – Provide for long range planning and well-maintained infrastructure, including streets, water and sewer, sidewalks, City facilities and parks.
o Financial and Organizational Sustainability – Ensure fiscal responsibility, operational viability and promote a culture of innovation and customer service. • Biennial Council Priorities. These represent those goals that the Council for focused attention and resources in FY 2025-27.
o Water and Sewer Infrastructure and Needed Resources – Plan for the future, ensure appropriate funding levels, address aging infrastructure and educate the community.
o Community Engagement, Rebuilding Community Trust and Civility in Public Discourse – Provide education to the community, use various methods of communication, proactively initiate communication and broaden the audience for City communications.
Staff developed work programs for FY 2025-26 to implement these goals and priorities, which the Council approved on May 12, 2025. On February 23, 2026, the Council received a mid-year update demonstrating significant progress on the implementation of the multi-year goals and biennial priorities. The Council was also asked to consider the Council Goals and Priorities and Item 4 Amended
Attachment 1
Staff Report: Update of FY 2026-27 Council Goals and Priorities Page 2 June 22, 2026
Multi-Year Goals
☒ Public Safety and Community Services ☒ Economic Development and Housing ☒ Community Infrastructure ☒ Financial and Organization Sustainability Council Priorities
☒ Water & Wastewater Infrastructure ☒ Community Engagement ☒ Street Improvements and Maintenance
provide direction on any changes the Council wished to make for FY 2026-27. The Council directed staff to add “Street Improvements and Maintenance” as a third priority. Staff developed work programs for this new priority for FY 2026-27 to reflect this change which was presented to the Council at the May 11, 2026 budget update. These FY 2026-27 work programs are shown in Attachment 1.
At the June 8, 2026 meeting, Council provided direction to add language to the Economic Development and Housing Multi-Year Goal to read: “Support business attraction and retention, revitalization of commercial areas and development of housing opportunities consistent with and responsive to community needs.” This change is reflected in the updated FY 2026-27 Council Goals and Priorities shown in Attachment 2.
FISCAL IMPACT
There are no funding impacts to this staff report.
ALTERNATIVES
The Council has the following alternatives to consider:
1) Adopt the updated FY 2026-27 City Council Goals; or
2) Provide alternative direction to staff.
PUBLIC NOTIFICATION
The agenda was posted in accordance with the Brown Act.
ATTACHMENTS
1. FY 2026-27 Work Programs
2. Updated FY 2026-27 Council Goals and Priorities
CITY COUNCIL MULTI-YEAR GOALS AND PRIORITIES
FY 2026-27 WORK PROGRAMS
MULTI-YEAR GOALS:
Major Plans and Initiatives Lead Department
Economic Development and Housing: Prepare the 7th Cycle Housing Element (2026-2028) following identification of updated Regional Housing Needs Allocation Community Development
Department
Community Infrastructure: Update the Circulation Element of the General Plan to assure City roadway and transportation infrastructure effectively supports multimodal transportation including the needs of future development.
Community Development
Department/Public Works
Public Safety: FCFA - Adopt a multi-year strategic plan to ensure fire department response and community risk reduction efforts improve the safety and well-being of community members. Five Cities Fire Authority Financial and Organizational Stability: Conduct Cost Allocation study to better assess and allocate City costs and charges for services and across funds.
Administrative Services
Department
Public Safety: Continued focus on traffic issues by adding an additional motorcycle officer, conducting grant-related enforcement, and reducing traffic collisions. Police Department Public Safety: Begin work on a 2-year accreditation process through the California Police Chief’s Association Police Department
Public Safety: Focus on recruitment, hiring, and training new Police Officers to fill current openings Police Department Public Safety and
Community
Services
Provide a range of
services that foster
a sense of safety,
enjoyment and well
being for community
members.
Economic
Development and
Housing
Support business
attraction and
retention, revitalization
of commercial areas,
and development of
housing opportunities
consistent with and
responsive to
community needs.
Community
Infrastructure
Provide for long range
planning and wellmaintained
infrastructure,
including streets,
water and sewer,
sidewalks, City
facilities and parks.
Financial and
Organization
Sustainability
Ensure fiscal
responsibility,
operational viability
and promote a culture
of innovation and
customer service.
Attachment 1 - Amended
CITY COUNCIL MULTI-YEAR GOALS AND PRIORITIES
FY 2026-27 WORK PROGRAMS
CITY COUNCIL PRIORITY: WATER AND SEWER INFRASTRUCTURE AND NEEDED RESOURCES Major Plans and Initiatives
Lead
Department Key Milestones for
FY 2026-27
Budget Allocation
Complete Water Supply Study
and present results to Council
City Manager’s
Office/Public
Works
• Continue work to complete a water supply study,
with regular public input opportunities
• Present preliminary results to the Council in Fall
2026
• Present final results to the Council and seek
direction in late 2026
$300,000 from Water
Fund
Develop water rate study for
updated rate structure, given the
expiration of the existing rate
structure on June 30, 2026
Administrative
Services
Department
• Execute contract for rate study following water
supply study
• Initiate community engagement around water rate
structure
• Conduct Proposition 218 Hearing to establish new
rate schedule
$40,000 from Water Fund
Implement the sewer project
CIP 5003 Identified in the Public Works • Start design and construction of the Front Street Lift Station project
$270,000 from
Wastewater Fund
CITY COUNCIL MULTI-YEAR GOALS AND PRIORITIES
FY 2026-27 WORK PROGRAMS
Capital Improvement Program
(CIP)
Implement the sewer project CIP
5005 Identified in the Capital
Improvement Program (CIP)
• Start design and Oak Park Lift Station project $240,000 from Wastewater fund
CITY COUNCIL MULTI-YEAR GOALS AND PRIORITIES
FY 2026-27 WORK PROGRAMS
CITY COUNCIL PRIORITY: REBUILDING COMMUNITY TRUST, COMMUNITY ENGAGEMENT AND CIVILITY IN
PUBLIC DISCOURSE
Major Plans and Initiatives
Lead
Department Key Milestones for
FY 2026-27
Budget Allocation
Develop “Grover Beach 101”
community outreach sessions
with initial focus on planning and
building
City Manager’s
Office/
Community
Development
Department
• Develop session framework and potential
schedule
• Implement initial sessions and review results for
future iterations
Staff Resources
Continue regular community
engagement events
City Manager’s
Office
• Host periodic “Coffee with Council” events
• Conduct outreach for the water supply study,
including an online survey, informational webpage,
informational mailer and two community forums
Staff Resources
CITY COUNCIL MULTI-YEAR GOALS AND PRIORITIES
FY 2026-27 WORK PROGRAMS
CITY COUNCIL PRIORITY: STREET IMPROVEMENTS AND MAINTENANCE Major Plans and Initiatives
Lead
Department Key Milestones for
FY 2026-27
Budget Allocation
Implement CIP 2295-17
identified in the Capital
Improvement Program (CIP)
Public Works • Complete construction for CIP 2295-17, start construction for CIP 2295-19. Finalize the design for
CIP 2285 (N. 4th Street).
$2.9M Measure K-14
Implement CIP 2295-19 Public Works • Start construction for CIP 2295-19. $600,000 Measure K-14 Implement CIP 2285 Public Works • Finalize the design for CIP 2285 (N. 4th Street) $100,000 SB-1 Develop funding plan for final
Measure K-14 Project
Administrative
Services and
Public Works
• Develop funding plan and present to Council in early
2027 with initial update to Council in fall 2026.
Staff Resources
Broad Goals
1 Public Safety
and Community
Services
Provide a range of
services that
foster a sense of
safety, enjoyment
and well being for
community
members.
Economic
Development
and Housing
Support business
attraction and
retention,
revitalization of
commercial areas,
and development
of housing
opportunities
consistent with
and responsive to
community needs.
Community
Infrastructure
Provide for long
range planning
and wellmaintained
infrastructure,
including streets,
water and sewer,
sidewalks, City
facilities and
parks.
Financial and
Organization
Sustainability
Ensure fiscal
responsibility,
operational
viability and
promote a culture
of innovation and
customer service.
Vision
Goals
Priorities
Attachment 2
FY 2025-27 Priorities
2 Vision
Goals
Priorities
Water and Sewer Infrastructure & Needed Resources • Plan for the future • Ensure appropriate funding levels• Address aging infrastructure• Educate the community Community Engagement, Rebuilding Community Trust and
Civility in Public Discourse• Provide education to the communityUse various methods of communication • Proactively initiate communication• Broaden the audience for City communications Street Improvements & Maintenance
• Continue work toward completion of residential street improvements funded by Measure K-14
• Maintain improved streets