SPECIAL CITY COUNCIL
MEETING
JANUARY 29, 2022
PRESENTATIONS
SPECIAL WORK SESSION
ITEM #1
WS 22-002
STRATEGIC ROADMAP
UPDATE
1 Strategic
Roadmap
Update
Council Work Session
January 29, 2022
Public Comment
Today's
Goals
Discuss proposed Racial Equity
Framework and projects
Discuss proposed revised
priority areas and project lists
Prioritize new projects/slowed
projects
4 Agenda 9:00 Welcome and Introductions
9:15 Incorporating a Racial Equity Lens
10:30 Break
10:40 Strategic Roadmap Overview and Priorities
11:30 Break
11:40 Roadmap Project Review and Update
12:30 Lunch & Prioritization Exercise
12:45 Report Back and Group Discussion
1:50 Next Steps
CONTEXT SETTING
Roadmap passed Jan 2020, and then…..
6 We’re back (and happy to be here)!
Introductions
7 Ground Rules
●Be fully present
●Help make sure everyone is heard
●Listen actively and with an open mind
●Pursue consensus
●Help us keep things on time
Incorporating a
Racial
Equity Lens
9 2020 Census Data
19%
9%
17%
41%30%11%
43%
24% 40%
10 “Asian Detail”:
American
Community
Survey 2015
2020 Census Data
11 2020 Census Data
Total Numbers of Residents Identifying
as Black/African American Alone
12 2019 American Community Survey Data - Income
Mean Household
Income By Census
Tract
13 Per Capita Income
By Census Tract
2019 American Community Survey Data - Income
14 2019 American Community Survey Data Household Size
Average
Household Size
15 60% of residents speak a language
other than English at home
2019 American Community Survey Data - Language
21% of residents speak English
“less than well”
16 2020 Census Data
How is census data useful?
● Helps us track big demographic trends and understand which neighborhoods may have higher needs
What challenges are there with using this data?
● The racial categories are limited and can be confusing ● Some items, like language, have a fairly large margin of error ● Undercounting challenges
17 E-Team DEI Case Studies
● Illegal Dumping Pilot (Maintenance Services)
● Housing Element (Development Services)
● Book Mobile (Library)
18 E-Team DEI Case Study: Illegal Dumping Pilot
What problem is this trying to address?
Impacts of Illegal Dumping
19 E-Team DEI Case Study: Illegal Dumping Pilot
Who is most impacted?
● Data from Access
Hayward
● Limitation of complaint
based data - it doesn’t
reflect dumping that is
not reported
20 E-Team DEI Case Study: Illegal Dumping Pilot
What barriers are there to accessing existing services? Unaware of
free services
Don’t have
means to haul
to the dump
For renters,
difficulty
coordinating with
property manager
Illegal Dumping Pilots will
test two hypothesis:
Residents will dispose of items
correct if -
● An option is available in
their immediate
neighborhood
● The option is free
21 E-Team DEI Case Study: Illegal Dumping Pilot
What is your approach? How will you know if you are successful? “Dump Days”
● Gading Rd
● South Garden
“Bring the Dumps to You”
● Tyrell Ave
● Arf Ave
22 E-Team DEI Case Study: Illegal Dumping Pilot
Do you have any learnings to share?
● Doing the pilot will allow us to test success of different models in different neighborhoods
● The four lowest per capita income census tracts are close together and we wanted to have some geographic variation in the pilot, so we chose two that were slightly higher income but we know have high cases of dumping
23 E-Team DEI Case Study: Housing Element
What problem is this trying to address? Who is most impacted? ● The Housing Element is a policy document aimed at providing an analysis of a community’s housing needs for all income levels.
● Historically, the City has not heard from all segments of the community when preparing these policy document updates which ultimately affect them. ● Generally the City hears from the same engaged members.
GOAL: Have well-attended engaging community conversations about housing, land use, and race, especially with underrepresented communities and/or those who do not typically engage in City processes.
24 E-Team DEI Case Study: Housing Element
What barriers are there to accessing existing services? Some barriers to engagement include:
● Language
● Digital Divide/T echnology Challenges
● Time/Capacity to engage
● Lack of human contact due to COVID
25 E-Team DEI Case Study: Housing Element
What is your approach? How will you know if you are successful? Some of the strategies include:
● Hayward Housing Stories Social Media Campaign with Chabot (250+ interviews) ● Virtual Community Workshops
● Surveys (available through February)
● Gallery Walks (Library and City Hall)
Success = Strong attendance at workshops and response to surveys as well as more people in community feeling connected to the work we are doing and continue to engage and feel heard
26 E-Team DEI Case Study: Housing Element
Do you have any learnings to share?
Staff’s challenges:
● Lack of initial response from partners
● COVID impacting personal connections with community
● Trust Building
27 E-Team DEI Case Study: Bookmobile
What barriers are there to accessing existing
services? Who is the most impacted?
28 E-Team DEI Case Study: Book Mobile
What is your approach to addressing
these barriers?
● The bookmobile will function as a small branch library ● Initial focus on the communities in South Hayward
● Use the data we have from HPN to determine areas of need ● Partner with other agencies (HPN, HUSD, senior centers, etc.) to offer high quality supplemental educational programs
● Track number of people served, new library cards created, items checked out, and community feedback
29 E-Team DEI Case Study: Book Mobile
Usage Data
In the first 6 weeks:
● 447 new library card sign-ups
● 2,617 people served
● 650 items checked out
● 1,690 books given away
How will you know if you are
successful?
Qualitative Data
● Positive community feedback
● Increasing partnerships
● Requests for new bookmobile
stop locations
30 E-Team DEI Case Study: Book Mobile
● Focus on the end user
● Additional funding and staffing are absolutely necessary for the long-term success of equity projects, including the bookmobile ● Interdepartmental support is critical
● Partnering with other agencies
● Be flexible – e.g. Despite our best intentions, COVID continues to impact the services we can provide
Do you have any learnings to share?
31 Recommended Approach for Racial Equity Focus Projects ● What problem is this service/project seeking to address? ● Who benefits from this service/project?
● Who does this service/project not benefit?
● Who is currently accessing this service?
● Who is not accessing this service? Are there barriers? ● How are we communicating about this service/project? What barriers are there for people to find up-to-date information? Questions we ask when we apply a racial equity lens to a service or project:
This icon identifies key priority projects that have a racial equity focus 32 Recommended Approach for Incorporating Community Services Commission Recommended Work Plan Votes Priority Area Project # Work with the survivors and descendants of Russell City to determine appropriate restitution 8 Enhance Community Safety
& Quality of Life Q25 (New project)
For homeownership and loss mitigation assistance, target populations who have experienced disparate impacts related to homeownership retention during times of crisis
5 Preserve, Protect, and
Produce Housing for All
H1-11 (Existing and
new projects)
Work with BIPOC community members to create new systems of public safety that places the highest priority upon protecting human life 3 Enhance Community Safety & Quality of Life
Q1-Q6 (Existing
projects)
Prioritize business ownership assistance for people who are BIPOC whenever such funding is available 3 Grow the Economy E7 (Existing projects) Utilize a racial equity lens in developing and applying policies and procedures, such as those articulated in City of Hayward’s 2021-23 Strategic Roadmap 2 Enhance Community Safety & Quality of Life
Q21 (Existing
project)
Work with local, state, and regional partners to support and implement anti-racist policies and actions 2 Not explicitly in the Roadmap - part of ongoing GARE efforts
Ensure that literacy and other educational services as well as the Youth Commission and other leadership development opportunities facilitate positive identity for BIPOC youth
2 Enhance Community Safety
& Quality of Life
Q19e (Added to
existing project)
Support the work of community partners to design and create culturally competent ways to recognize the contributions of BIPOC Hayward residents into mural, signage, roadway improvements, and other public projects 2 Enhance Community Safety
& Quality of Life
Q25 & Q26 (New
projects)
33 Council Survey Responses
● Very thoughtful approach that [...] will
lead to useful information [and’ facilitate
improved service to our residents.
● … Responsive to current community
concerns, historical issues, and best
practices.
● Do we have demographic information
about every different group in our City?
● Need to look at disaggregated data
(economics plays a big role)
● Are we considering the approach to
reparations and making amends for
Russell City? How do we identify who
receives?
● Need flexibility and funding to utilize
outside subject matter experts if we lack
institutional knowledge
● Add an additional question: “Does this
service/project facilitate meaningful positive
change related to an inequitable issue?
Overall support for the framework & projects; Some questions/suggestions:
Discussion
35 10 Minute
Break
Council Work Session
February 13, 2021
Strategic
Roadmap
Y2 Review
Strategic Roadmap Priorities
(Year 2)
38 Achievement of Y2 Objectives Overall
39 Achievement of Priority Areas
Support Quality of Life
Preserve, Protect & Produce Housing
Grow the Economy
Invest in Infrastructure
Combat Climate Change
Improve Organizational Health
40 Hopes for Y3 Strategic Roadmap
● Continued progress/success/results for the coming year (x4) ○ My hope is that, as leaders we can manage expectations and work collectively to focus on results for the upcoming year. ○ I hope we can stay focused on these strategic initiatives. Let's focus on accomplishing these so we can build on our successes. I hope to see more focus on family and children friendly retail along the main corridors of the city.
41 Hopes for the Strategic Retreat
Understand staff constraints/perspectives
● I would like to hear more from staff about the time/funding constraints that impact some projects and discuss alternative ways of achieving goals. ● How is the Roadmap working from the Staff and Community perspective? Are we still spread too thin or has this process helped to streamline our initiatives? Have focused discussion
● Discuss what needs to be removed or added and identify any looming issues not currently addressed.
● Discuss each topic in a little more depth and share relevant points to consider.
Discussion
Strategic
Roadmap
Y3 Priorities
Priority Titles: Why we are recommending updates
Proposed Roadmap Priority Revisions (FY 22 - 23)
46 Enhance Community Safety and Quality of Life
To what extent do you agree or disagree with the proposed revised priority name? (Previously: Support Quality of Life)
47 Do you have any comments about the proposed revised priority name?
● No.
● No I do not, I love it!
● Safety is a key element of almost every service the city provides and has a significant impact on quality of life.
● Perhaps Enhance Quality of Life and Community Safety? Quality of Life - Survey Responses
Enhance Community Safety and Quality of Life
48 Confront Climate Crisis
To what extent do you agree or disagree with the proposed revised priority name? (Previously: Combat Climate Change)
49 Climate Change
Do you have any comments about the proposed revised priority name?
● Keep being Greener.
● Nope, love it!
● No
● Climate Justice is preferable.
Confront Climate Crisis
50 Invest in Infrastructure
To what extent do you agree or disagree with the proposed revised priority name? (Previously: Improve Infrastructure)
51 Infrastructure
Do you have any comments about the proposed revised priority name?
● All is good.
● I'd like to recommend we change the project name to "Invest in Hayward's Infrastructure."
● Is there another way to name this? Infrastructure is getting used too much and perhaps we can cast this in another way. Just a thought. This is good because everyone recognizes it.
Invest in Infrastructure
52 Strengthen Organizational Health
To what extent do you agree or disagree with the proposed revised priority name? (Previously: Improve Organizational Health)
53 Organizational Health
Do you have any comments about the proposed revised priority name?
● None
● None
● No
Strengthen Organizational Health
Discussion
Roadmap
Project Review
and Update
56 Project Review Process
1.Review staff proposed project list for each priority, along with Council comments and potential new projects
2.Brief discussion for each priority to clarify projects
3.Prioritization exercise over lunch
4.Final discussion after lunch
5.Apprive revised roadmap at future Council meeting
Community
Safety &
Quality of Life
Proposed New Projects (Y3) Proposed Slowed Projects (Y3+) ● Negotiate updated master lease agreement with
HARD (added - funded)
● Design and Install Heritage Plaza Art Pieces to
Honor Indigenous, Japanese American, and Russell
City Heritage (added - funded)
● Work with the survivors and descendants of Russell
City to determine appropriate restitution (new
proposed project - unfunded)
● Identifies culturally competent ways to recognize
the contributions of BIPOC Hayward residents
through public art and projects (new proposed
project - unfunded)
● None
Quality of Life - Proposed Changes
59 Quality of Life - Survey Responses
Councilmember Added
Projects
● Reduce crime by design
● Gun buy-back program (Can be
included in Q6)
Agreement with draft revised project list:
60 Quality of Life
Quality of Life - Survey Responses
General Comments/Questions
● The list is expansive and unrealistic
● Focus on: 1) launching the community safety innovation pilot projects, 2) Illegal dumping prevention pilot program, 3) On board GARE staff team
● Move the gun regulation item forward and suggest staff look into available grant funding ● Priorities: Revamping community preservation ordinance, HARD lease negotiation, Heritage Plaza art and Russell City restitution
● Need public art
● Hopefully the implementation of Q26 is folded into existing city beautification efforts ● Could be done a bit on an accelerated path - some items are completed or in progress ● Honor the Californios at Heritage Plaza through El Camino Real Bell Discussion
62 Quality of Life Y3 Proposed Work Plan
Support Safety through Community-Centered Response and
Enforcement Models
● Q5c: Dispatch needs assessment and capacity
● Q5d,e,f: Mobile Mental Health Response T eam & District Command behavioral health clinician
● Q5g: Community feedback and complaint liaison
● Q5h: CSO response to property crimes
● Q5i: HPD training curriculum working group
● Q5j: Neighborhood participatory budgeting - People’s Budget ● Q6: Bring work session to Council on gun control options (new proposed project - unfunded)
Support Safety through Emergency Planning and Response
● Q9: Update comprehensive Emergency Services Plan
● Q10: Update and adopt Fire Department strategic plan, both for staff and community
Invest in Cleanliness and Reduce Blight
● Q14: Engage owners of vacant building properties to encourage activation
● Q15: Revamp community preservation ordinance to combat blight and enhance neighborhood livability
● Q17: Continue illegal dumping prevention pilot program and roll out permanent program if successful and funded
Enhance Library, Educational, and Neighborhood Programs ● Q19e: Conduct stage one of Library strategic planning and implementation
● Q20: Negotiate updated master lease agreement with HARD (added - funded)
Celebrate Hayward’s Heritage & Confront Racial Inequities ● Q21: Work across Strategic Roadmap priorities to include racial equity lens
● Q22: Onboard more staff to join the GARE staff team
● Q23: Create an internal racial equity training program and policy ● Q24: Design and Install Heritage Plaza Art Pieces to Honor Indigenous, Japanese American, and Russell City Heritage (added - funded)
● Q25: Work with the survivors and descendants of Russell City to determine appropriate restitution (new proposed project - unfunded)
● Q26: Identify culturally competent ways to recognize the contributions of BIPOC Hayward residents through public art and projects (new proposed project - unfunded)
● Council added: Reduce crime by design
Preserve,
Protect &
Produce
Housing
64 Housing - Proposed Y3 Changes
Proposed New Projects (Y3) Proposed Slowed Projects (Y3+) ● Oversee operations of the Navigation Center Annex
(added - funded)
● Pilot Shallow Subsidy Program (added - funded)
● Explore Safe Parking Site (added - funded)
● Leverage partnerships to support the creation of
hotel conversion projects by community-based
entities (added - funded)
● Tenant Relocation Emergency Fund (added -
funded)
● Foreclosure Prevention Program (added - funded)
● Wealth Building/ Universal Income Program (added
- funded)
● Update Accessory Dwelling Unit (ADU)
ordinance (not as urgent due to implementation
of State changes)
65 Housing - Survey Results
Agreement with draft revised project list:
Councilmember Added
Projects
● Added back in: H4f: Update
Accessory Dwelling Unit (ADU)
ordinance
66 General Comments/Questions
● Priorities: Navigation Center, shallow subsidy program, safe parking site, housing element ● Let's execute these program before adding more
● Look at other uses for potential residential areas for housing ● H11g is part of H2b (and possibly also Q25) and should not be a separate item ● Has the need for pre-approved models for ADU's or a streamlined day for ADU applications been ameliorated with the state changes?
● Is continued work still needed to ensure that addressing homelessness in the city is a collaborative (not internal-working-group-only)?
● The ADU piece is important - We need to protect single family lots that may be abused by predatory purchases
Housing - Survey Results
Discussion
68 ● Council Added Back in: H4f: Update Accessory Dwelling Unit (ADU) ordinance Invest in programs to house and support people experiencing homelessness ● H1C: Oversee operations of the Navigation Center Annex (added - funded) ● H2b: Pilot Shallow Subsidy Program (added - funded)
● H2c: Explore Safe Parking Site (added - funded)
● H2d: Leverage partnerships to support creation of hotel conversion projects by community-based entities (added - funded) Incentivize housing production for all
● H4b: Amend Density Bonus Ordinance
● H4e: Develop an Overlay Zoning District to allow RS zoned properties (single family residential) to develop into a variety of housing types and densities
● H4f: Explore program to convert tax-defaulted properties to affordable housing ● H5b: Continue work on updating the Affordable Housing Ordinance ● H4e: Create marketing materials for incentivizing housing production ● H8: Update the Housing Element
Protect the affordability of existing housing
● H9d: T enant Relocation Emergency Fund (added - funded) ● H11f: Foreclosure Prevention Program (added - funded) ● H11g: Wealth Building/ Universal Income Program (added - partially funded) Housing Y3 Proposed Work Plan
Confront
Climate Crisis
70 Climate Crisis - Proposed Changes
Proposed New Projects (Y3) Proposed Slowed Projects (Y3+) ● Explore funding opportunities to increase the
circular food economy as part of the Alameda County
All in Eats Initiative (added - funded)
● Prepare a plan to facilitate transition of natural
gas appliances to electric in City Facilities (lack
of staff capacity)
● Work with EBCE to transition citywide
electricity use to 100% carbon free (Slowed
due to feasibility for discounted customers)
71 Climate Crisis - Proposed Changes
Councilmember Added Projects
● Water conservation measures such as
increasing recycled water supplies
● Implement Shoreline Adaptation Plan
● Strengthen building requirements to
mitigate sea level rising with respect to
new development within the industrial
corridor
● More EV charging stations for the
community
● Address SB 1383 compliance - food
recovery
Agreement with draft revised project list:
72 Climate Crisis - Proposed Changes
General Comments/Questions
● Look for areas that NEED trees
● More EV charging stations for the community
● Does the environmental justice component of the housing element need to be reflected here (not as additional work, just a capture of work already underway that furthers this goal)?
● As we move to fossil-free power for housing, we likely need to evaluate how we encourage, facilitate, advocate for direct use of onsite power generation, microgrids, power storage, and similar so that we do not add to emergency situations as people lose cooking and hygiene capabilities with power outages ● Should be more aggressive
Discussion
74 Climate Change
Climate Change Y3 Proposed Work Plan
Reduce greenhouse gases and dependency on fossil fuels
● C5: Adopt & implement 2030 GHG Goal & Roadmap
● C7: Plant 1,000 trees annually
● C8: Transition 15% of total city fleet to EV/hybrid models ● C10: Explore feasibility of banning natural gas in non-residential (commercial) buildings (for next code update) Reduce waste by promoting a circular economy
● C12: Conduct outreach regarding AB1276 - single-use disposables ● C13: Explore funding opportunities to increase the circular food economy as part of the Alameda County All in Eats Initiative (added - funded)
Mitigate climate crisis impacts through resilient design and community engagement ● C15: Update Tree Preservation Ordinance
● Council Added: Water conservation measures such as increasing recycled water supplies ● Council Added: Implement Shoreline Adaptation Plan
● Council Added: Strengthen building requirements to mitigate sea level rising in the industrial corridor ● Council Added: More EV charging stations for the community ● Council Added: Address SB 1383 compliance - food recovery Invest in
Infrastructure
76 Infrastructure - Proposed Y3 Projects
Proposed New Projects
(Y3)
Proposed Slowed Projects (Y3+)
● Conduct digital divide community
survey (added - funded)
● N1b: Prepare Downtown Specific Plan Implementation Plan (lack of capacity)
● N8g: Feasibility study of Jackson Street Improvements (lack of capacity) ● N11b: Full needs assessment of upgrading the Corp Yard (lack of capacity) ● N12: Construct open sections of Sulphur Creek adjacent to Airport runways and Engineered Materials Arresting System (EMAS) at the departure end of Airport Runway 28L (slowed due to regulatory hurdles)
● N16: Evaluate options for adding bathrooms to Heritage Plaza for Council consideration (lack of funding and capacity)
● N23c: Investigate the use of dark fiber optic infrastructure (lack of capacity) 77 Infrastructure - Survey Responses
Agreement with draft revised project list:
Councilmember Added Projects
● Expedited: N11a: Conduct needs
assessment and identify potential
funding sources for a new public safety
building; to include a portion of Measure
C funding
● Added Back In: N16: Evaluate options
for adding bathrooms to Heritage Plaza
for Council consideration
● Beautification of A Street from Mission to
Hesperian
● Tennyson and Calaroga needs
landscaping
78 Infrastructure
Infrastructure - Survey Responses
General Comments/Questions
● Remove N6 - eScooters/eBikes (x2)
● More public art
● How urgent is the need for increased EV charging in the next two years? (N9b) ● I'm concerned that we are not adding fiber infrastructure as intended with our dig once policy. Is the primary obstacle staff or funding capacity? ● Heritage plaza bathrooms - is it possible to prioritize any funds recovered from the library project? Is there research that would be helpful in moving forward (such as bathroom safety by design)?
● For N25, is "digital literacy education (e.g. basic care and maintenance, internet security, etc)" provided along with the devices and hotspots?
● Is there an expectation that the Safe Routes to Schools may also be beneficial for seniors living in areas outside of downtown?
Discussion
80 InfrastructureInfrastructure Y3 Proposed Work Plan
Invest in Multi-Modal Transportation
● N2: Implement major corridor traffic calming initiatives, with a focus on Patrick Ave complete street
improvements and Campus Drive safety improvements
● N6: Develop a micro-mobility policy (eBikes, eScooters) ● N7b: Explore funding of Mission Boulevard phase 2 and Linear Park
● N7c: Complete design of Mission Boulevard phase 3 and construction
● N8d: Implement Safe Routes for School
● N8f: Implement Safe Route for Seniors in the downtown area
● N9b: Construct additional EV charging facilities
Invest in City Facilities & Property
● N13: Stack Center fundraising and construction
● N14: La Vista Park design and construction
● N15b: Complete Jackson corridor landscape
beautification
● N17: Corporation Yard renovation and safety upgrades
- COVID recovery
Invest in Water Supplies, Sanitation Infrastructure & Storm ● N18a: Develop and launch Advanced Metering (AMI)
customer portal
● N18b: Replace an average of 3 miles of water pipelines annually
● N19: Design Water Pollution Control Facility Phase II upgrade ● N20: Replace an average of 3 miles of sewer lines annually ● N23b: Develop a Recycled Water Master Plan
Invest in Community-Wide Internet Infrastructure and Access ● N25: T ech lending library devices and hotspots
● N26: Conduct digital divide community survey (added - funded)
● Council Expedited: N11a: Conduct needs assessment and identify potential funding sources for a new public safety building; to include a portion of Measure C funding
● Council Added Back In: N16: Evaluate options for adding bathrooms to Heritage Plaza for Council consideration
● Council Added: Beautification of A Street from Mission to Hesperian
● Council Added: T ennyson and Calaroga needs landscaping Grow the
Economy
82 Economy - Proposed Y3 Changes
Proposed New Projects (Y3) Proposed Slowed Projects (Y3+) ● “Get Digital" - Direct technical assistance to small
businesses to compete with online retailers (added -
funded)
● "Restaurant Relaunch" - T echnical assistance for
adapting to post- COVID-19 market trends and
safety requirements (added - funded)
● Small Business Assistance Grants - Grants to
businesses with 10 or fewer employees (added -
funded)
● "Hayward Restore & Reopen Facade Program" -
Grants and loans to improve blighted storefronts,
centers and corridors (added - funded)
● E8: Strengthen workforce development
pipelines (slowed due to focus on COVID
recovery projects)
83 Economy - Survey Responses
Agreement with draft revised project list:
Councilmember Added
Projects
● Concerted effort to educate
property owners about what the
city wants for their properties.
● Outdoor marketplace that is safe
and allows for a variety of
vendors
Discussion
85 Economy Y3 Proposed Work Plan
Invest in programs that support Hayward business and workers ● E5: Revise alcohol use regulations to support existing and encourage more full-service restaurants ● E3d: Sidewalk Vendor Ordinance
● E7f: “Get Digital" - Direct technical assistance to small businesses to compete with online retailers (added - funded) ● E7g: "Restaurant Relaunch" - T echnical assistance for adapting to post- COVID-19 market trends and safety requirements (added - funded)
● E7h: Small Business Assistance Grants - Grants to businesses with 10 or fewer employees (added - funded) ● E7i: "Hayward Restore & Reopen Facade Program" - Grants and loans to improve blighted storefronts, centers and corridors (added - funded)
Strategically dispose of City property
● E9: City Center disposition and development
● E10: Route 238 Corridor lands dispositions and development Invest in Plans and Programs that Create Thriving Commercial Corridors ● E12: Explore a public art program and prioritize gateway locations ● Council Added: Concerted effort to educate property owners about what the city wants for their properties. ● Council Added: Outdoor marketplace that is safe and allows for a variety of vendors Strengthen
Organizational
Health
87 Proposed New
Projects (Y3)
Proposed Slowed
Projects (Y3+)
Timing Subject to Findings
from HR Strategic Plan
● Conduct Human
Resources Department
Strategic Plan (added -
funded)
● Conduct additional
outreach during the
Boards & Commissions
recruitment to build on
Measure OO charter
amendment (added -
funded)
● R1c: Redo the Business License
T ax (timing of election feasibility)
● R16a: Explore additional
modules in Opengov to assist
with visibility and awareness of
current spending and future
projections (lack of capacity)
● R17a: Improve IT asset
management program (lack of
funding)
● R8: Formalize, expand and promote the
onboarding program to improve new
employee experience
● R9: Develop talent development
initiatives and training platform
● R10: Develop a managerial course to
cultivate leadership skills
● R11d: Create a more rigorous
employee wellness program
● R20a: Develop a virtual
training/resource communication
strategy
Org Health - Proposed Y3 Changes
88 Councilmember Added
Projects
● More creative incentives for our
employees to support local
businesses.
Org Health - Survey Responses
Org Health - Survey Responses
Agreement with draft revised project list:
89 Org Health - Survey Responses
Org Health - Survey Responses
General Comments/Questions
● IT needs to be a huge priority - the City needs to prepare for costly audits, software licenses, capacity, cloud technologies, and more staffing ● I trust staff's judgment on these priorities
● R4a needs a racial equity focus
● Does R14 also include monitoring and updating the demographic data for Boards and Commissions to help ensure they reflect the demographics of our city? ● Looking forward to the additional modules in Opengov whenever possible ● Do we need to further address workload or other morale issues to support the ongoing health of the City organization?
Discussion
91 Org Health Y3 Proposed Work Plan
Invest in Employee Engagement, Professional Development and Retention ● R4: Create Human Resources Department Strategic Plan (added - funded) ● R4a: Develop talent acquisition plan for citywide and critical positions Expand Communications, Transparency, and Community Engagement ● R12: Create a language accessibility policy
● R13i: Issue an RFP for translation services
● R14: Conduct additional outreach during the Boards & Commissions recruitment to build on Measure OO charter amendment (added - funded)
Invest in an Efficient, Safe & Collaborative Work Environment ● R15b: Upgrade water utility technology
● R16b: Implement new online planning and permitting solution ● R17b: Establish new mobile device management solution ● R19a: Assess current ERP solution, investigate new offerings available and implement appropriate solutions ● Council Added: Create more creative incentives for our employees to support local businesses 92 Prioritization Process
Fill out the SurveyMonkey during lunch
1.Review the proposed project list for each priority area ■ Staff-proposed projects (ongoing and new)
■ Council-proposed new projects (from the pre-retreat survey)
2.Select your top x projects (1/3rd of total)
SurveyMonkey link:
https://www.surveymonkey.com/r/haywardretreat2022
93 30 Minute
Lunch &
Prioritization
Exercise
Council Work Session
February 13, 2021
Report Back
and Group
Discussion
Discussion
Next Steps
97 Next Steps
○Staff will take your feedback from this retreat to revise the project lists
○We will bring an updated draft Y3 Strategic Roadmap back for your comments at a future meeting
○E-Team will base their FY 2022/23 budget requests on
achieving the revised project lists
98 THANK YOU!
PRESENTATION
UPDATED DURING
THE
MEETING
SPECIAL WORK SESSION
ITEM #1
WS 22-002
STRATEGIC ROADMAP
UPDATE
1 Strategic
Roadmap
Update
Council Work Session
January 29, 2022
Public Comment
Today's
Goals
Discuss proposed Racial Equity
Framework and projects
Discuss proposed revised
priority areas and project lists
Prioritize new projects/slowed
projects
4 Agenda 9:00 Welcome and Introductions
9:10 Incorporating a Racial Equity Lens
10:10 Break
10:20 Strategic Roadmap Overview and Priorities
11:40 Roadmap Project Review and Update
12:30 Lunch & Prioritization Exercise
1:30 Report Back and Group Discussion
2:20 Next Steps
CONTEXT SETTING
Roadmap passed Jan 2020, and then…..
6 We’re back (and happy to be here)!
Introductions
7 ●Be fully present
●Help make sure everyone is heard
●Listen actively and with an open mind
●Pursue consensus
●Help us keep things on time
Ground Rules
8 Agenda 9:00 Welcome and Introductions
9:10 Incorporating a Racial Equity Lens
10:10 Break
10:20 Strategic Roadmap Overview and Priorities
11:40 Roadmap Project Review and Update
12:30 Lunch & Prioritization Exercise
1:30 Report Back and Group Discussion
2:20 Next Steps
Incorporating a
Racial
Equity Lens
10 2020 Census Data
19%
9%
17%
41%30%11%
43%
24% 40%
11 “Asian Detail”:
American
Community
Survey 2015
2020 Census Data
12 2020 Census Data
Total Numbers of Residents Identifying
as Black/African American Alone
13 2019 American Community Survey Data - Income
Mean Household
Income By Census
Tract
14 Per Capita Income
By Census Tract
2019 American Community Survey Data - Income
15 2019 American Community Survey Data Household Size
Average
Household Size
16 60% of residents speak a language
other than English at home
2019 American Community Survey Data - Language
21% of residents speak English
“less than well”
17 2020 Census Data
How is census data useful?
● Helps us track big demographic trends and understand which neighborhoods may have higher needs
What challenges are there with using this data?
● The racial categories are limited and can be confusing ● Some items, like language, have a fairly large margin of error ● Undercounting challenges
18 E-Team DEI Case Studies
● Illegal Dumping Pilot (Maintenance Services)
● Housing Element (Development Services)
● Bookmobile (Library)
19 E-Team DEI Case Study: Illegal Dumping Pilot
What problem is this trying to address?
Impacts of Illegal Dumping
20 E-Team DEI Case Study: Illegal Dumping Pilot
Who is most impacted?
● Data from Access
Hayward
● Limitation of complaint
based data - it doesn’t
reflect dumping that is
not reported
21 E-Team DEI Case Study: Illegal Dumping Pilot
What barriers are there to accessing existing services? Unaware of
free services
Don’t have
means to haul
to the dump
For renters,
difficulty
coordinating with
property manager
Illegal Dumping Pilots will
test two hypothesis:
Residents will dispose of items
correct if -
● An option is available in
their immediate
neighborhood
● The option is free
22 E-Team DEI Case Study: Illegal Dumping Pilot
What is your approach? How will you know if you are successful? “Dump Days”
● Gading Rd
● South Garden
“Bring the Dumps to You”
● Tyrell Ave
● Arf Ave
23 E-Team DEI Case Study: Illegal Dumping Pilot
Do you have any learnings to share?
● Doing the pilot will allow us to test success of different models in different neighborhoods
● The four lowest per capita income census tracts are close together and we wanted to have some geographic variation in the pilot, so we chose two that were slightly higher income but we know have high cases of dumping
24 E-Team DEI Case Study: Housing Element
What problem is this trying to address? Who is most impacted? ● The Housing Element is a policy document aimed at providing an analysis of a community’s housing needs for all income levels.
● Historically, the City has not heard from all segments of the community when preparing these policy document updates which ultimately affect them. ● Generally the City hears from the same engaged members.
GOAL: Have well-attended engaging community conversations about housing, land use, and race, especially with underrepresented communities and/or those who do not typically engage in City processes.
25 E-Team DEI Case Study: Housing Element
What barriers are there to accessing existing services? Some barriers to engagement include:
● Language
● Digital Divide/T echnology Challenges
● Time/Capacity to engage
● Lack of human contact due to COVID
26 E-Team DEI Case Study: Housing Element
What is your approach? How will you know if you are successful? Some of the strategies include:
● Hayward Housing Stories Social Media Campaign with Chabot (250+ interviews) ● Virtual Community Workshops
● Surveys (available through February)
● Gallery Walks (Library and City Hall)
Success = Strong attendance at workshops and response to surveys as well as more people in community feeling connected to the work we are doing and continue to engage and feel heard
27 E-Team DEI Case Study: Housing Element
Do you have any learnings to share?
Staff’s challenges:
● Lack of initial response from partners
● COVID impacting personal connections with community
● Trust Building
28 E-Team DEI Case Study: Bookmobile
What barriers are there to accessing existing
services? Who is the most impacted?
29 E-Team DEI Case Study: Bookmobile
What is your approach to addressing
these barriers?
● The bookmobile will function as a small branch library ● Initial focus on the communities in South Hayward
● Use the data we have from HPN to determine areas of need ● Partner with other agencies (HPN, HUSD, senior centers, etc.) to offer high quality supplemental educational programs
● Track number of people served, new library cards created, items checked out, and community feedback
30 E-Team DEI Case Study: Book Mobile
Usage Data
In the first 6 weeks:
● 447 new library card sign-ups
● 2,617 people served
● 650 items checked out
● 1,690 books given away
How will you know if you are
successful?
Qualitative Data
● Positive community feedback
● Increasing partnerships
● Requests for new bookmobile
stop locations
31 E-Team DEI Case Study: Bookmobile
● Focus on the end user
● Additional funding and staffing are absolutely necessary for the long-term success of equity projects, including the bookmobile ● Interdepartmental support is critical
● Partnering with other agencies
● Be flexible – e.g. Despite our best intentions, COVID continues to impact the services we can provide
Do you have any learnings to share?
32 Recommended Approach for Racial Equity Focus Projects ● What problem is this service/project seeking to address? ● Who benefits from this service/project?
● Who does this service/project not benefit?
● Who is currently accessing this service?
● Who is not accessing this service? Are there barriers? ● How are we communicating about this service/project? What barriers are there for people to find up-to-date information? Questions we ask when we apply a racial equity lens to a service or project:
This icon identifies key priority projects that have a racial equity focus 33 Recommended Approach for Incorporating Community Services Commission Recommended Work Plan Votes Priority Area Project # Work with the survivors and descendants of Russell City to determine appropriate restitution 8 Enhance Community Safety
& Quality of Life Q25 (New project)
For homeownership and loss mitigation assistance, target populations who have experienced disparate impacts related to homeownership retention during times of crisis
5 Preserve, Protect, and
Produce Housing for All
H1-11 (Existing and
new projects)
Work with BIPOC community members to create new systems of public safety that places the highest priority upon protecting human life 3 Enhance Community Safety & Quality of Life
Q1-Q6 (Existing
projects)
Prioritize business ownership assistance for people who are BIPOC whenever such funding is available 3 Grow the Economy E7 (Existing projects) Utilize a racial equity lens in developing and applying policies and procedures, such as those articulated in City of Hayward’s 2021-23 Strategic Roadmap 2 Enhance Community Safety & Quality of Life
Q21 (Existing
project)
Work with local, state, and regional partners to support and implement anti-racist policies and actions 2 Not explicitly in the Roadmap - part of ongoing GARE efforts
Ensure that literacy and other educational services as well as the Youth Commission and other leadership development opportunities facilitate positive identity for BIPOC youth
2 Enhance Community Safety
& Quality of Life
Q19e (Added to
existing project)
Support the work of community partners to design and create culturally competent ways to recognize the contributions of BIPOC Hayward residents into mural, signage, roadway improvements, and other public projects 2 Enhance Community Safety
& Quality of Life
Q25 & Q26 (New
projects)
34 Council Survey Responses
● Very thoughtful approach that [...] will
lead to useful information and’ facilitate
improved service to our residents.
● … Responsive to current community
concerns, historical issues, and best
practices.
● Do we have demographic information
about every different group in our City?
● Need to look at disaggregated data
(economics plays a big role)
● Are we considering the approach to
reparations and making amends for
Russell City? How do we identify who
receives?
● Need flexibility and funding to utilize
outside subject matter experts if we lack
institutional knowledge
● Add an additional question: “Does this
service/project facilitate meaningful positive
change related to an inequitable issue?
Overall support for the framework & projects; Some questions/suggestions:
Discussion
36 10 Minute
Break -
Return at
10:10
Council Work Session
January 29, 2022
Strategic
Roadmap
Y2 Review
Strategic Roadmap Priorities
(Year 2)
39 Achievement of Y2 Objectives Overall
40 Achievement of Priority Areas
Support Quality of Life
Preserve, Protect & Produce Housing
Grow the Economy
Invest in Infrastructure
Combat Climate Change
Improve Organizational Health
41 Hopes for Y3 Strategic Roadmap
● Continued progress/success/results for the coming year (x4) ○ My hope is that, as leaders we can manage expectations and work collectively to focus on results for the upcoming year. ○ I hope we can stay focused on these strategic initiatives. Let's focus on accomplishing these so we can build on our
successes. I hope to see more focus on family and children friendly retail along the main corridors of the city.
42 Hopes for the Strategic Retreat
Understand staff constraints and perspectives
● I would like to hear more from staff about the time/funding constraints that impact some projects and discuss alternative ways of achieving goals. ● How is the Roadmap working from the Staff and Community perspective? Are we still spread too thin or has this process helped to streamline our initiatives? Have focused, productive discussion
● Discuss what needs to be removed or added and identify any looming issues not currently addressed.
● Discuss each topic in a little more depth and share relevant points to consider.
Discussion
Strategic
Roadmap
Y3 Priorities
Priority Titles: Why we are recommending updates
Proposed Roadmap Priority Revisions (FY 22 - 23)
47 Enhance Community Safety and Quality of Life
To what extent do you agree or disagree with the proposed revised priority name? (Previously: Support Quality of Life)
48 Do you have any comments about the proposed revised priority name?
● No.
● No I do not, I love it!
● Safety is a key element of almost every service the city provides and has a significant impact on quality of life.
● Perhaps Enhance Quality of Life and Community Safety? Quality of Life - Survey Responses
Enhance Community Safety and Quality of Life
49 Confront Climate Crisis
To what extent do you agree or disagree with the proposed revised priority name? (Previously: Combat Climate Change)
50 Climate Change
Do you have any comments about the proposed revised priority name?
● Keep being Greener.
● Nope, love it!
● No
● Climate Justice is preferable.
Confront Climate Crisis
51 Invest in Infrastructure
To what extent do you agree or disagree with the proposed revised priority name? (Previously: Improve Infrastructure)
52 Infrastructure
Do you have any comments about the proposed revised priority name?
● All is good.
● I'd like to recommend we change the project name to "Invest in Hayward's Infrastructure."
● Is there another way to name this? Infrastructure is getting used too much and perhaps we can cast this in another way. Just a thought. This is good because everyone recognizes it.
Invest in Infrastructure
53 Strengthen Organizational Health
To what extent do you agree or disagree with the proposed revised priority name? (Previously: Improve Organizational Health)
54 Organizational Health
Do you have any comments about the proposed revised priority name?
● None
● None
● No
Strengthen Organizational Health
Discussion
Roadmap
Project Review
and Update
57 Project Review Process
● We will review the proposed work plans for each of the priority areas ● You will have an opportunity during lunch to prioritize your top projects for each area
● Prioritization will help staff know where to focus our efforts if we need to make tradeoffs
● If there is a Council added project that the majority of Council wants, we can bring that forward and pull something else off
● This is a first pass - we are not expecting to finalize it today
Community
Safety &
Quality of Life
Proposed New Projects (Y3) Proposed Slowed Projects (Y3+) ● Negotiate updated master lease agreement with
HARD (added - funded)
● Design and Install Heritage Plaza Art Pieces to
Honor Indigenous, Japanese American, and Russell
City Heritage (added - funded)
● Work with the survivors and descendants of Russell
City to determine appropriate restitution (new
proposed project - unfunded)
● Identify culturally competent ways to recognize the
contributions of BIPOC Hayward residents through
public art and projects (new proposed project -
unfunded)
● None
Quality of Life - Proposed Changes
60 Quality of Life - Survey Responses
Councilmember Added
Projects
● Reduce crime by design
● Gun buy-back program (Can be
included in Q6)
Agreement with draft revised project list:
61 Quality of Life
Quality of Life - Survey Responses
General Comments/Questions
● The list is expansive and unrealistic
● Focus on: 1) launching the community safety innovation pilot projects, 2) Illegal dumping prevention pilot program, 3) Onboard GARE staff team
● Move the gun regulation item forward and suggest staff look into available grant funding ● Priorities: Revamping community preservation ordinance, HARD lease negotiation, Heritage Plaza art and Russell City restitution
● Need public art
● Hopefully the implementation of Q26 is folded into existing city beautification efforts ● Could be done a bit on an accelerated path - some items are completed or in progress ● Honor the Californios at Heritage Plaza through El Camino Real Bell Discussion
63 Quality of Life Y3 Proposed Work Plan
Support Safety through Community-Centered Response and
Enforcement Models
● Q5c: Dispatch needs assessment and capacity
● Q5d,e,f: Mobile Mental Health Response T eam & District Command behavioral health clinician
● Q5g: Community feedback and complaint liaison
● Q5h: CSO response to property crimes
● Q5i: HPD training curriculum working group
● Q5j: Neighborhood participatory budgeting - People’s Budget ● Q6: Bring work session to Council on gun control options (new proposed project - unfunded)
Support Safety through Emergency Planning and Response
● Q9: Update comprehensive Emergency Services Plan
● Q10: Update and adopt Fire Department strategic plan, both for staff and community
Invest in Cleanliness and Reduce Blight
● Q14: Engage owners of vacant building properties to encourage activation
● Q15: Revamp community preservation ordinance to combat blight and enhance neighborhood livability
● Q17: Continue illegal dumping prevention pilot program and roll out permanent program if successful and funded
Enhance Library, Educational, and Neighborhood Programs ● Q19e: Conduct stage one of Library strategic planning and implementation
● Q20: Negotiate updated master lease agreement with HARD (added - funded)
Celebrate Hayward’s Heritage & Confront Racial Inequities ● Q21: Work across Strategic Roadmap priorities to include racial equity lens
● Q22: Onboard more staff to join the GARE staff team
● Q23: Create an internal racial equity training program and policy ● Q24: Design and Install Heritage Plaza Art Pieces to Honor Indigenous, Japanese American, and Russell City Heritage (added - funded)
● Q25: Work with the survivors and descendants of Russell City to determine appropriate restitution (new proposed project - unfunded)
● Q26: Identify culturally competent ways to recognize the contributions of BIPOC Hayward residents through public art and projects (new proposed project - unfunded)
● Council added: Reduce crime by design
Preserve,
Protect &
Produce
Housing
65 Housing - Proposed Y3 Changes
Proposed New Projects (Y3) Proposed Slowed Projects (Y3+) ● Oversee operations of the Navigation Center Annex
(added - funded)
● Pilot Shallow Subsidy Program (added - funded)
● Explore Safe Parking Site (added - funded)
● Leverage partnerships to support the creation of
hotel conversion projects by community-based
entities (added - funded)
● Tenant Relocation Emergency Fund (added -
funded)
● Foreclosure Prevention Program (added - funded)
● Wealth Building/ Universal Income Program (added
- funded)
● Update Accessory Dwelling Unit (ADU)
ordinance (not as urgent due to implementation
of State changes)
66 Housing - Survey Results
Agreement with draft revised project list:
Councilmember Added
Projects
● Added back in: H4f: Update
Accessory Dwelling Unit (ADU)
ordinance
67 General Comments/Questions
● Priorities: Navigation Center, shallow subsidy program, safe parking site, housing element ● Let's execute these program before adding more
● Look at other uses for potential residential areas for housing ● H11g is part of H2b (and possibly also Q25) and should not be a separate item ● Has the need for pre-approved models for ADU's or a streamlined day for ADU applications been ameliorated with the state changes?
● Is continued work still needed to ensure that addressing homelessness in the city is a collaborative (not internal-working-group-only)?
● The ADU piece is important - We need to protect single family lots that may be abused by predatory purchases
Housing - Survey Results
Discussion
69 ● Council Added Back in: H4f: Update Accessory Dwelling Unit (ADU) ordinance Invest in programs to house and support people experiencing homelessness ● H1C: Oversee operations of the Navigation Center Annex (added - funded) ● H2b: Pilot Shallow Subsidy Program (added - funded)
● H2c: Explore Safe Parking Site (added - funded)
● H2d: Leverage partnerships to support creation of hotel conversion projects by community-based entities (added - funded) Incentivize housing production for all
● H4b: Amend Density Bonus Ordinance
● H4e: Develop an Overlay Zoning District to allow RS zoned properties (single family residential) to develop into a variety of housing types and densities
● H4f: Explore program to convert tax-defaulted properties to affordable housing ● H5b: Continue work on updating the Affordable Housing Ordinance ● H4e: Create marketing materials for incentivizing housing production ● H8: Update the Housing Element
Protect the affordability of existing housing
● H9d: T enant Relocation Emergency Fund (added - funded) ● H11f: Foreclosure Prevention Program (added - funded) ● H11g: Wealth Building/ Universal Income Program (added - partially funded) Housing Y3 Proposed Work Plan
Confront
Climate Crisis
71 Climate Crisis - Proposed Changes
Proposed New Projects (Y3) Proposed Slowed Projects (Y3+) ● Explore funding opportunities to increase the
circular food economy as part of the Alameda
County All in Eats Initiative (added - funded)
● Prepare a plan to facilitate transition of
natural gas appliances to electric in City
Facilities (lack of staff capacity)
● Work with EBCE to transition citywide
electricity use to 100% carbon free
(Slowed due to feasibility for discounted
customers)
72 Climate Crisis - Proposed Changes
Councilmember Added Projects
● Water conservation measures such as
increasing recycled water supplies
● Implement Shoreline Adaptation Plan
● Strengthen building requirements to
mitigate sea level rising with respect to
new development within the industrial
corridor
● More EV charging stations for the
community
● Address SB 1383 compliance - food
recovery
Agreement with draft revised project list:
73 Climate Crisis - Proposed Changes
General Comments/Questions
● Look for areas that NEED trees
● More EV charging stations for the community
● Does the environmental justice component of the housing element need to be reflected here (not as additional work, just a capture of work already underway that furthers this goal)?
● As we move to fossil-free power for housing, we likely need to evaluate how we encourage, facilitate, and advocate for direct use of onsite power generation, microgrids, power storage, and similar so that we do not add to emergency situations as people lose cooking and hygiene capabilities with power outages ● Should be more aggressive
Discussion
75 Climate Change
Climate Change Y3 Proposed Work Plan
Reduce greenhouse gases and dependency on fossil fuels
● C5: Adopt & implement 2030 GHG Goal & Roadmap
● C7: Plant 1,000 trees annually
● C8: Transition 15% of total city fleet to EV/hybrid models ● C10: Explore feasibility of banning natural gas in non-residential (commercial) buildings (for next code update) Reduce waste by promoting a circular economy
● C12: Conduct outreach regarding AB1276 - single-use disposables ● C13: Explore funding opportunities to increase the circular food economy as part of the Alameda County All in Eats Initiative (added - funded)
Mitigate climate crisis impacts through resilient design and community engagement ● C15: Update Tree Preservation Ordinance
● Council Added: Water conservation measures such as increasing recycled water supplies ● Council Added: Implement Shoreline Adaptation Plan
● Council Added: Strengthen building requirements to mitigate sea level rising in the industrial corridor ● Council Added: More EV charging stations for the community ● Council Added: Address SB 1383 compliance - food recovery Invest in
Infrastructure
77 Infrastructure - Proposed Y3 Projects
Proposed New Projects
(Y3)
Proposed Slowed Projects (Y3+)
● Conduct digital divide community
survey (added - funded)
● N1b: Prepare Downtown Specific Plan Implementation Plan (lack of capacity)
● N8g: Feasibility study of Jackson Street Improvements (lack of capacity) ● N11b: Full needs assessment of upgrading the Corp Yard (lack of capacity) ● N12: Construct open sections of Sulphur Creek adjacent to Airport runways and Engineered Materials Arresting System (EMAS) at the departure end of Airport Runway 28L (slowed due to regulatory hurdles)
● N16: Evaluate options for adding bathrooms to Heritage Plaza for Council consideration (lack of funding and capacity)
● N23c: Investigate the use of dark fiber optic infrastructure (lack of capacity) 78 Infrastructure - Survey Responses
Agreement with draft revised project list:
Councilmember Added Projects
● Expedited: N11a: Conduct needs
assessment and identify potential
funding sources for a new public safety
building; to include a portion of Measure
C funding
● Added Back In: N16: Evaluate options
for adding bathrooms to Heritage Plaza
for Council consideration
● Beautification of A Street from Mission to
Hesperian
● Tennyson and Calaroga needs
landscaping
79 Infrastructure
Infrastructure - Survey Responses
General Comments/Questions
● Remove N6 - eScooters/eBikes (x2)
● More public art
● How urgent is the need for increased EV charging in the next two years? (N9b) ● I'm concerned that we are not adding fiber infrastructure as intended with our dig once policy. Is the primary obstacle staff or funding capacity? ● Heritage plaza bathrooms - is it possible to prioritize any funds recovered from the library project? Is there research that would be helpful in moving forward (such as bathroom safety by design)?
● For N25, is "digital literacy education (e.g. basic care and maintenance, internet security, etc)" provided along with the devices and hotspots?
● Is there an expectation that the Safe Routes to Schools may also be beneficial for seniors living in areas outside of downtown?
Discussion
81 InfrastructureInfrastructure Y3 Proposed Work Plan
Invest in Multi-Modal Transportation
● N2: Implement major corridor traffic calming initiatives, with a focus on Patrick Ave complete street
improvements and Campus Drive safety improvements
● N6: Develop a micro-mobility policy (eBikes, eScooters) ● N7b: Explore funding of Mission Boulevard phase 2 and Linear Park
● N7c: Complete design of Mission Boulevard phase 3 and construction
● N8d: Implement Safe Routes for School
● N8f: Implement Safe Route for Seniors in the downtown area
● N9b: Construct additional EV charging facilities
Invest in City Facilities & Property
● N13: Stack Center fundraising and construction
● N14: La Vista Park design and construction
● N15b: Complete Jackson corridor landscape
beautification
● N17: Corporation Yard renovation and safety upgrades
- COVID recovery
Invest in Water Supplies, Sanitation Infrastructure & Storm ● N18a: Develop and launch Advanced Metering (AMI)
customer portal
● N18b: Replace an average of 3 miles of water pipelines annually
● N19: Design Water Pollution Control Facility Phase II upgrade ● N20: Replace an average of 3 miles of sewer lines annually ● N23b: Develop a Recycled Water Master Plan
Invest in Community-Wide Internet Infrastructure and Access ● N25: T ech lending library devices and hotspots
● N26: Conduct digital divide community survey (added - funded)
● Council Expedited: N11a: Conduct needs assessment and identify potential funding sources for a new public safety building; to include a portion of Measure C funding
● Council Added Back In: N16: Evaluate options for adding bathrooms to Heritage Plaza for Council consideration
● Council Added: Beautification of A Street from Mission to Hesperian
● Council Added: T ennyson and Calaroga needs landscaping Grow the
Economy
83 Economy - Proposed Y3 Changes
Proposed New Projects (Y3) Proposed Slowed Projects (Y3+) ● “Get Digital" - Direct technical assistance to small
businesses to compete with online retailers (added -
funded)
● "Restaurant Relaunch" - T echnical assistance for
adapting to post- COVID-19 market trends and
safety requirements (added - funded)
● Small Business Assistance Grants - Grants to
businesses with 10 or fewer employees (added -
funded)
● "Hayward Restore & Reopen Facade Program" -
Grants and loans to improve blighted storefronts,
centers and corridors (added - funded)
● E8: Strengthen workforce development
pipelines (slowed due to focus on COVID
recovery projects)
84 Economy - Survey Responses
Agreement with draft revised project list:
Councilmember Added
Projects
● Concerted effort to educate
property owners about what the
City wants for their properties
● Outdoor marketplace that is safe
and allows for a variety of
vendors
Discussion
86 Economy Y3 Proposed Work Plan
Invest in programs that support Hayward business and workers ● E5: Revise alcohol use regulations to support existing and encourage more full-service restaurants ● E3d: Sidewalk Vendor Ordinance
● E7f: “Get Digital" - Direct technical assistance to small businesses to compete with online retailers (added - funded) ● E7g: "Restaurant Relaunch" - T echnical assistance for adapting to post- COVID-19 market trends and safety requirements (added - funded)
● E7h: Small Business Assistance Grants - Grants to businesses with 10 or fewer employees (added - funded) ● E7i: "Hayward Restore & Reopen Facade Program" - Grants and loans to improve blighted storefronts, centers and corridors (added - funded)
Strategically dispose of City property
● E9: City Center disposition and development
● E10: Route 238 Corridor lands dispositions and development Invest in Plans and Programs that Create Thriving Commercial Corridors ● E12: Explore a public art program and prioritize gateway locations ● Council Added: Concerted effort to educate property owners about what the city wants for their properties ● Council Added: Outdoor marketplace that is safe and allows for a variety of vendors Strengthen
Organizational
Health
88 Proposed New
Projects (Y3)
Proposed Slowed
Projects (Y3+)
Timing Subject to Findings
from HR Strategic Plan
● Conduct Human
Resources Department
Strategic Plan (added -
funded)
● Conduct additional
outreach during the
Boards & Commissions
recruitment to build on
Measure OO charter
amendment (added -
funded)
● R1c: Redo the Business License
T ax (timing of election feasibility)
● R16a: Explore additional
modules in Opengov to assist
with visibility and awareness of
current spending and future
projections (lack of capacity)
● R17a: Improve IT asset
management program (lack of
funding)
● R8: Formalize, expand and promote the
onboarding program to improve new
employee experience
● R9: Develop talent development
initiatives and training platform
● R10: Develop a managerial course to
cultivate leadership skills
● R11d: Create a more rigorous
employee wellness program
● R20a: Develop a virtual
training/resource communication
strategy
Org Health - Proposed Y3 Changes
89 Councilmember Added
Projects
● More creative incentives for our
employees to support local
businesses
Org Health - Survey Responses
Org Health - Survey Responses
Agreement with draft revised project list:
90 Org Health - Survey Responses
Org Health - Survey Responses
General Comments/Questions
● IT needs to be a huge priority - the City needs to prepare for costly audits, software licenses, capacity, cloud technologies, and more staffing ● I trust staff's judgment on these priorities
● R4a needs a racial equity focus
● Does R14 also include monitoring and updating the demographic data for Boards and Commissions to help ensure they reflect the demographics of our city? ● Looking forward to the additional modules in Opengov whenever possible ● Do we need to further address workload or other morale issues to support the ongoing health of the City organization?
Discussion
92 Org Health Y3 Proposed Work Plan
Invest in Employee Engagement, Professional Development and Retention ● R4: Create Human Resources Department Strategic Plan (added - funded) ● R4a: Develop talent acquisition plan for citywide and critical positions Expand Communications, Transparency, and Community Engagement ● R12: Create a language accessibility policy
● R13i: Issue an RFP for translation services
● R14: Conduct additional outreach during the Boards & Commissions recruitment to build on Measure OO charter amendment (added - funded)
Invest in an Efficient, Safe & Collaborative Work Environment ● R15b: Upgrade water utility technology
● R16b: Implement new online planning and permitting solution ● R17b: Establish new mobile device management solution ● R19a: Assess current ERP solution, investigate new offerings available and implement appropriate solutions ● Council Added: Create more creative incentives for our employees to support local businesses 93 Prioritization Process
Please fill out the SurveyMonkey during the first 45 mins of lunch.
1.Review the proposed project list for each priority area ■ Staff-proposed projects (ongoing and new)
■ Council-proposed new projects (from the pre-retreat survey)
2.Select your top x projects (1/3rd of total)
SurveyMonkey link:
https://www.surveymonkey.com/r/haywardretreat2022
94 1 hour
Lunch &
Prioritization
Exercise -
Return at 1:20
Council Work Session
January 29, 2022
Report Back
and Group
Discussion
96 Prioritization Results
Quality of Life - Project Priorities
97 Housing - Project Priorities
98 Climate Crisis - Project Priorities
99 Infrastructure - Project Priorities
100
Economy - Project Priorities
101
Org Health - Project Priorities
Discussion
Next Steps
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Next Steps
○Staff will take your feedback from this retreat to revise the project lists
○We will bring an updated draft Y3 Strategic Roadmap back for your comments at a future meeting
○E-Team will base their FY 2022/23 budget requests on
achieving the revised project lists
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THANK YOU!