1 Council Economic
Development
Committee
March 24, 2022
Hayward Police Department Year-End Report
2 How to Provide Public Comments
The Council Economic Development Committee is accepting public comments prior to the meeting via email or during the meeting via the Zoom link or Zoom dial-in information listed on the published agenda.
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Hayward Police Department Year-End Report
3 Approval of Minutes from February 24, 2022
Regular Meeting
Hayward Police Department Year-End Report
4 A Sales Tax Revenue Report from
Thomas Adams of Avenu Insights
& Analytics
(Oral Report Only)
Places CSU East Bay Students Visit
Source - Placer.ai
Data for the Month of February 2022
Rank Place Name Distance in
Miles Visitors
%
1 Union Landing
Union City
3.3 5.7K 21.3%
2 Southland Mall 2.6 4.5K 17.6%
3 Sky West Commons
Hesperian Blvd
3.5 4.1K 15.3%
4 Pacific Commons
Fremont
11.6 3.3K 12.2%
5 Costco Wholesale
Hesperian Blvd
3.3 3.2K 11.9%
City of Hayward
Sales Tax Update
Thomas Adams March 24, 2022
Sales Tax
Performance & Comparisons
Statewide Taxable Sales are Back to Pre-Pandemic Trend
3 Not All Statewide Business Segments Have Recovered Equally 4 Top 25 Sales Tax Producers
(~ 40% of total local businesses sales tax revenue)
5 Top 25 by Sales Tax Category
B2B - 9
• 5 Heavy Industry, 1 Light Industry, 1 Leasing,
1 Biotechnology, 1 Electronic Equipment
Transportation - 7
• 4 Auto Sales – New, 2 Service Stations, 1 Auto
Parts/Repair
Construction - 7
• 6 Build Mat Wholesale, 1 Build Mat – Retail
General Retail – 2
• 2 Department Stores
Food Products - 0
6 City of Hayward
Pre-Pandemic Local Business Sales Tax Drivers
7 Primary Drivers
• Business to Business (Industry): 27%
• Transportation (Auto Sales & Gas Stations): 24%
• Retail: 20%
• Construction: 17%
• Food (Markets & Restaurants): 11%
Others
• Miscellaneous: 1%
Hayward– Q3 2021 Economic Performance
8 Hayward 1% Sales Tax Performance –
Local Businesses and Net Pools
9 Hayward- County Pool/Admin/Adjustments
10 11
168%
117%
260%
155%
243%
53%
103%
23%
118%
68%
87%
106%
302%
94%
474%
317%
199%
174%
385%
240%
99%
Hayward: 3rd Quarter 2021 Sales Tax Capture & Gap Analysis Hayward – Downtown Performance
12 Hayward – Southland Mall Performance
13 Sales Tax Future?
12 Sales Tax Future Caveats – Uncharted Waters…
• The Pandemic Recession is Different – No Playbook
Primary impacts to date: restaurants, gas, apparel
• Regional Impacts Vary – Greater Impact on areas reliant on International Tourism, Business Travel, Office Workers • Uncertain Virus/Health Impacts – Variants etc.
• Uncertain Economy Recovery – Consumer Behavior,
Inflation, Supply Chains, Ukraine, ‘New Normal’?
• Sales Tax Reform? – Sales Tax regulations not designed for current economy
15 21
Thank you…Questions?
VACANT PROPERTY PROGRAM
UPDATE
CITY OF HAYWARD
CODE ENFORCEMENT DIVISION
Our Mission
Code Enforcement strives to provide the most responsive and in-depth service available to keep our communities safe and clean.
2 Area/Corridor Total Inventory
Square Feet
(SF)
Under
Construction
Vacancy Rate
(Q1, 2022)
Current
Asking Rent
City wide 7.8 Million SF 60.7 K SF 2.9% $2.32
Downtown 1 Million SF 0 2.5% $1.93
Tennyson 180 K SF 0 0% $2.07
Hesperian 729 K SF 0 8.10% $1.72
Jackson 540 K SF 0 3.70% $1.99
Mission North 350 K SF 0 11.2% $1.85
Mission South 1.3 Million SF 60.7 K SF 5.4% $1.94
Current Vacancy Rates For Major Corridors
Economic Development
3 Historic Vacancy Rates – 2020 – Present
Economic Development
Area/Corridor Vacancy Rate
(Q1, 2020)
Vacancy Rate
(Q1, 2021)
Vacancy Rate
(Q1, 2022)
Highest
Vacancy Past 2
Years
City wide 1.90% 2.70% 2.90% 3.2% (Q2, 2022)
Downtown 3.80% 2.30% 2.50% 4.2% (Q3, 2020)
Tennyson
1.85% 0.00% 0%
1.85% (Q1,
2020)
Hesperian
1.90% 14.90% 8.10%
14.9% (Q1,
2021)
Jackson 1.40% 3.90% 3.70% 7.2% (Q3, 2020)
Mission North
1.70% 11.70% 11.20%
11.7% (Q1,
2021)
Mission South 5.30% 1.50% 5.40% 6.3% (Q2, 2021)
4 Program Background
The Problem
P 3
(3) Determining the minimum standards to
resolve concerns often identified with vacant
buildings
Prior to adoption there were three key elements affecting staff's ability to conduct enforcement on abandoned residential properties:
(2) knowing who the current owner or authorized
representative might be and how to effectively and
timely communicate with him or her
(1) knowing when a property has been vacated;
5 Adoption of Article 29 on October 19, 2019
The Regulatory Framework
Part 1 – General Provisions
Part 2 – Maintenance
and Security Standards
Part 3 – Monitoring and
Registration
Part 4 – Administrative
Framework
6 Initial Pain Points
Program launch
Feb. 2020 Mar. 2020 Mar. – May 2020 Nov. –Dec.2020
Emergence of
Covid-19
Emergency Operations Center (EOC)
Frontline Division EOC Task
New Staff Onboarding
Operational Holds – COVID Support
Program – Re-Initiation
Active Pandemic
Jun.-Oct.. 2020
7 Strategies for Progress
Overcoming Program Roadblocks – What does enforcement look like ? Data Collection and Shared
Analysis1
2 3
Strategic Partnerships/Owner
Engagement
Tiered Monitoring and Enforcement
8 Data Collection and Shared Analysis
2 3
1 Realtime monitoring and conditions tool
1 30
9 Data
195
123 100
72 32
Active Counts available with conditions phasing in
1 10
Strategic Partnerships and Owner Engagement
Working with internal Partners to help facilitate change.
Street Maintenance
Building
Planning
Hayward Fire
Hayward Police .
Economic Development
• Business attraction
• Stakeholder engagement
• Site selection
• Leasing rates
• Business concierge services
01 02
06 05
03 04
2 11
Economic Development – Active Engagement Projects
24100 Mission (Asian Buffett)
26321 Mission (K-Mart)
1025 A St (Salvation Army)
1034 B St
1010 B St (Salvation Army)
236 A St (Former Tortilla Factory)
24110 (Former Toys- R. US Site)
2 12
Prioritizing resources to reduce community impact.
Tiered Monitoring and Enforcement
Annual
Registration/
Notification
Prioritized
Monitoring
Abatements/
cleanups
Persistent
Neglect
Penalties /
Assessments
Level 3
Penalties/
Assessments/
Property Liens
Level 2
Receivership /
Legal Action
Level 1
From identification to resolution –
Monitoring and Compliance Process.
Persistent Health and Safety Concerns/
Non-Responsive
General Neglect
Repeated Neglect
Level – 1: Monthly
Level - 2: Quarterly
Level - 3 Annually
3 13
Penalties and Fees indicated good signs for cost recovery Fee and Penalty
$217,178.35
TOTAL FEES
Inspection Penalties: $7,950
Abatement Fee Recovery: $4,928.5
2021 Registration Fees: $96,900
2022 Registration Fees (- March 17,2022) : $74,400
3 14
Overall positive results with room for improvement
Strategy Accomplishments
2020 2021 2022
2021 2022
Realtime availability of
conditions and data
Opportunities
for development
A path for continued
progress
32 % Rate
Voluntary Compliance
Clear Standards
15 1
3 Take your chance and lead your market
Incorporate zone-based monitoring for increased observation and documentation of vacant property conditions
Take your chance and lead your market
Apply full regulatory scope of ordinance as we return to improved levels of community activity
2 4
Take your chance and lead your market
Launch public GIS layer for public knowledge of conditions and land development opportunities
Take your chance and lead your market
Revisit previous exemption direction to assure compliance on a wider spectrum
Paths for continued progress.
4 Measures to Improve Program Success
16 GROWING CONCERNS
Positive Transitions: Vacant Properties - New Development 1200 A St
17 GROWING CONCERNS
Positive Transitions: Vacant Properties - New Development 603 A St
18 Un-Permitted Boarding Materials
Restoration of visual access
and reduction of visual blight
NO
YES
B Street
Positive Transitions: Vacant Properties – Boarding Standards 19 OLD
• Abatement of unsafe site for potential
new construction
• Abandoned and unsafe
Transforming properties
Transforming Properties
NEW
Monte Vista
Positive Transitions: Vacant Properties – Unsafe Structure Removal 20 Questions
1. Would you like to see additional or more specific information pertaining to standards and complianc e?
2. Do you have feedback on data tracking ?
3. Are there other concerns, not mentioned, related to vacant buildings compliance you feel staff should address?
Hayward Police Department Year-End Report
43 Council Economic Development Committee
Future Meeting Topics as of March 24, 2022
*Subject to change
RESPONSIBLE
STAFF FUTURE MEETING AGENDA ITEMS
PRESENTATION
DATE*
Economic
Development
Economic Impacts of COVID-19 & Trends Standing Item
Economic
Development
Hayward Upward Economic Recovery Plan Updates:
1) Open for Business MarketingCampaign
2) Restaurant Relaunch & Outdoor Dining
Program
3) Restore & Reopen Façade Program
4) Get Digital Program
2022
Economic
Development/
Planning Staff
Review of Select Policies Impacting
Businesses TBD
Public Works/
Information
Update on City Fiber/Broadband Initiatives
(Following update to CIC) 2022
Economic
Development
Impact of Cannabis Industry on
Economic Development* 2022
Hayward Police Department Year-End Report
44 Committee Member/Staff Announcements
NOW OPEN IN DOWNTOWN
792 B Street- Across from City Hall
Recently Opened!
La Victoria Taqueria
27901 Mission Blvd –Opened March 14
the Posh Bagel
1687 Industrial Blvd –Opened March 18
Metro Taquero @ Sky West
1199 W. A Street –Opened March 11
New Business Openings
Brick by Brick Toys
925 W Winton Street
Lego toy store –Opened Feb 5.
Ribbon Cutting scheduled for
Saturday April 2!
(Lego Resale Store)
COMING SOON
Sohelia Bakery
22654 Mission Boulevard
French and Persian Bakery
Hayward Police Department Year-End Report
49 Adjournment