City of Hayward
Strategic Roadmap
FY2021 to FY 2023
City Council adopted the original Roadmap on January 28, 2020.
City Council adopted this updated Roadmap on [DATE], 2022.
Updated [DATE], 2022
Graphic will be
revised once
updated titles
are adopted
Attachment III
The Roadmap starts with a shared Hayward vision for 2024. From that shared vision, we identified six core priorities required to achieve the vision. To accomplish each priority, we developed key projects, named responsible departments, and created a timeline.
By 2024, Hayward is growing in population and stature. Existing residents are proud to call Hayward home, and it is becoming a community of choice for new families and employers.
Hayward attracts new, higher-paying jobs, allowing existing and new residents to live and work in the same community. Because demand is high, blighted properties are re- developed and occupied. Hayward’s attractive downtown and neighborhood business corridors draw people from across the region, featuring unique and locally -owned restaurants, music and art, outdoor dining, and inviting public spaces.
Diverse families live in healthy, ‘complete communities’ with stable housing, safe streets, excellent schools, and inclusive neighborhoods. Hayward has started construction of thousands of new housing units at all income levels. To reduce displacement of existing residents, the City is especially focused on affordable housing options, with many new high-density developments located near transit. The number of people without housing has decreased, and they are able to access the necessary social services to thrive.
Hayward continues to be a leader in climate resilience, reducing its carbon footprint, improving its sustainable practices, increasing green spaces, and preparing residents to face the impacts of climate change. Hayward has prioritized active transportation and multi-modal corridors over a reliance on cars and roads. As a result, the City sees less traffic, less pollution, and less speeding. Clean, leafy and landscaped corridors are more walkable and bikeable.
Internally, employees feel city-wide priorities are aligned to their work and are able to grow and thrive in their roles. Employees from diverse backgrounds are recruited, retained and celebrated, and staff provide culturally informed services to our community. The City is streamlining processes and using technology more effectively to provide better customer service. Hayward is also developing important partnerships between education institutions, transit services, and other regional agencies.
Overall, there is a rising sense of pride among employees and residents alike. While there is much more to do, the City of Hayward is a place where people want to be.
About the Roadmap
Strategic Vision
2 Strategic Priorities
The critical focus areas to achieve the vision.
● Community-based response models
● Emergency preparedness
● Cleanliness and blight reduction
● Library and educational programs
● Celebrate heritage & confront inequities
● House and support people
experiencing homelessness
● Incentivize housing production for all
● Protect the affordability of existing
housing
Preserve, Protect &
Produce Housing For All
Grow the
Economy
● Reduce greenhouse gases and
dependency on fossil fuels
● Promote a circular economy
● Mitigate climate crisis impacts through
resilient design
● Multi-Modal Transportation
● City-Owned Facilities & Property
● Water Supplies, Sanitation & Sewers
● Community-wide Internet
Infrastructure & Access
Confront Climate Crisis &
Champion Environmental Justice
Invest in
Infrastructure
● Fiscal sustainability
● Employee engagement and retention
● Communications, transparency, and
community engagement
● Safe & collaborative work environment
Strengthen
Organizational Health
Enhance Community
Safety & Quality of Life
● Invest in the future through businesses
support services
● Enhance marketing
● Workforce development pipelines
● Strategically dispose of City property
● Create thriving commercial corridors
3 We strive to build a culture of equity to ensure that we are meeting the needs of all residents.
The City is committed to providing equitable services that improve the lives of all residents and take into consideration past inequities and injustices. We know achieving this vision requires tackling tough issues like institutional racism and implicit bias. We also know it takes continuous listening, learning, and improvement.
Throughout this plan, we have identified projects
with this icon that have a racial equity focus
or services/projects that we are reviewing
though a racial equity lens.
Questions we ask when we apply a racial equity lens to a service or project:
● What problem is this service/project seeking to address? ● Who benefits from this service/project? Are some community members impacted by the problem more than others? Do we have demographic information about this group(s)?
● Who does this service/project not benefit? Do we have demographic information about this group(s)?
● Who is currently accessing this service?
● Who is not accessing this service? Do we know why? Are there barriers that makes it more difficult for some community members to use or access this service?
● How are we communicating about this service/project? What barriers are there for people to find up-to-date information?
Racial Equity
Focus Projects
4 Y1 Y2 Y3 Y3+ Lead Support
Q1 Assess findings from County's comprehensive assessment teams (CAT) pilot in preparation to roll out permanent program outside of County √ PD, FD LB, CS Q2 Implement a vaping ban √ DS
Q3
Expand existing support services offered by the Hayward Police Department Youth and Family Services Bureau to include life skills, education and restorative justice
√ → → → PD
Q4 Implement Hayward Police Department Community Advisory Panel √ → → → PD Q5
Q5a Conduct community engagement and public polling to understand community concerns √ CM, PD All
Q5b Implement Policy Innovation Workshop to design potential policy solutions √ CM, PD All
Q5c Implement Dispatch Needs Assessment and Capacity X CM, FD, PD Q5d Pilot Behavioral/Mental Health Coordinator Position X CM, FD, PD Q5e Implement Pilot Mobile Mental Health Response Team X CM, FD, PD Q5f Implement District Command Behavioral Health Clinician X → CM, FD, PD Q5g Community Feedback and Complaint Liaison X CM, PD CA Q5h Implement CSO Response to Property Crimes X → PD Q5i Implement HPD Training Curriculum Working Group X PD, HR, CM Q5j Implement Neighborhood Participatory Budgeting X CM, Fin Q6 Bring work session to Council on gun control options X Q7
Q7a Establish Graffiti Relief Program √ DS
Q7b Launch and run Food Distribution Operation √ CM, CS FD, MS Q7c Launch and run Covid-19 Testing and Vaccine Operations √ → FD MS Q7d Operate Long-term Partial Activation of EOC, including rapid rollout of Veoci √ FD All
Q8 Conduct a ‘risk & resilience' assessment of water system and update emergency response plan √ PW FD
Q9 Update comprehensive emergency services plan for community and staff X FD MS, PW, PD Q10 Update and adopt Fire Department strategic plan X FD Q11 Expand emergency shelter sites in Hayward* √ → → HS FD Q12 Create and implement Interdepartmental Homeless Encampment Task Force √ → → → CS, DS, PD,
HS, MS
Q13 Adopt and Enforce Vacant Building Property Ordinance** √ → → → DS Q14 Engage owners of vacant building properties and encourage activation of vacant sites v** X ED
Strategic Roadmap
FY2021 to FY2023 Project List
= Racial Equity Focus Project v = Needs Funding = Statutory Requirement √ = Completed → = Continuous Bold (X) = Y3 Work Plan Community Safety Public Engagement and Policy Innovation Workshop Pilots/Projects Covid-19 Response
Projects
Enhance Community Safety and Quality of Life
Invest in Cleanliness and Reduce Blight
Support Safety through Community-Centered Response and Enforcement Models Support Safety through Emergency Preparedness, Planning, and Response 5 Y1 Y2 Y3 Y3+ Lead Support
Strategic Roadmap
FY2021 to FY2023 Project List
= Racial Equity Focus Project v = Needs Funding = Statutory Requirement √ = Completed → = Continuous Bold (X) = Y3 Work Plan Projects
Enhance Community Safety and Quality of Life
Q15 Revamp community preservation ordinance to combat blight and enhance neighborhood livability ** X → DS
Q16
Implement a strategy to compel Union Pacific to clean up their unsafe and blighted properties, mitigate public safety risk, and reduce inefficient use of staff resources
√ → → → CM CA, DS, PW,
FD, PD, MS
Q17 Implement targeted illegal dumping prevention programs Q17a Operation Clean Sweep √ → MS
Q17b Pilot programs and analysis X MS PD
Q17c Roll out permanent program (if funded) v MS PD
Q18 Implement Census 2020 community engagement √ CM, LB CS Q19 Plan library operations and hours to leverage the new facility Q19a Launch library Curbside Service √ → LB
Q19b Expand online Library programming offerings √ → → → LB Q19c Launch Bookmobile Program v √ → → LB MS
Q19d Conduct survey of library hours need and analysis of use √ LB Q19e Conduct stage one of strategic planning and implementation X LB Q20 Negotiate upated Master Lease Agreement with Hayward Recreation and Park District X CM CA
Q21 Work across Strategic Roadmap priorities to include racial equity lens (see Exhibit A) X CM, GARE All
Q22 Onboard more staff to join the Government Alliance for Racial Equity (GARE) staff team X CM, GARE All
Q23 Create an internal racial equity training program and policy X CM, GARE All Q24 Design and Install Heritage Plaza Art Pieces to Honor Indigenous, Japanese American, and Russell City Heritage X CM LB, MS Q25 Work with the survivors and descendants of Russell City to determine appropriate restitution v X CM
Q26
Create a needs assessment that identifies culturally competent ways to recognize the contributions of BIPOC Hayward residents through murals, signages, roadway improvements, and other City projects v X CM
Enhance Library, Educational, and Neighborhood Programs Celebrate Hayward’s Heritage & Confront Racial Inequities 6 Y1 Y2 Y3 Y3+ Lead Support
H1
H1a
Oversee operations of the Navigation Center (i.e. funding administration, contract management, data collection, and performance monitoring)
√ → → → CS
H1b Identify Sustainability funding source for the navigation center √ → → → CS FN H1c
Oversee operations of the Navigation Center Annex (i.e. funding administration, contract management, data collection, and performance monitoring)
X CS
H2
H2a
Create a Homelessness Reduction Strategic Plan modeled after an empowerment approach and best practices, as well as after Alameda County’s EveryOne Home Plan
√ CS HS, PL, PD,
M
H2b Pilot Shallow Subsidy Program X CS
H2c Explore Safe Parking Site X CS
H2d Leverage partnerships to support the creation of eligible home key projects, including hotel conversations X CS
H3 Partner with Alameda County to transition from Winter Warming Shelters to Winter Shelters (open nightly, regardless of temperature) v √ → → → CS DS, H, PD H4 Implement housing incentives and production work plan in accordance to state housing limits
H4a Explore moderate-income financing model √ HS
H4b Amend Density Bonus Ordinance X DS
H4c
Develop updated residential objective standards in response to recent State housing legislation to allow residential properties to develop into a variety of housing types at densities permitted under the applicable General Plan designation
X DS
H4d Explore program to convert tax-defaulted properties to affordable housing X HS
H4e Create marketing materials for incentivizing housing production X HS H4f Update Accessory Dwelling Unit (ADU) ordinance DS H5 Evaluate the Affordable Housing Ordinance
H5a
Add a section to Housing and Housing Development staff reports to track accomplishments of Housing Element goals and programs including progress toward meeting RHNA goals
√ HS
H5b Hold work session for potential revisions X HS
H6 Expend the Affordable Housing Trust funds
H6a
Hold a work session on establishing funding priorities for Affordable Housing Trust including the potential for affordable rental housing, homeownership, co-ops, and shelter opportunities
√ HS
H6b Issue Notice of Funding Availability (NOFA) or establish programs consistent with Council funding priorities HS
Strategic Roadmap
FY2021 to FY2023 Project List
Preserve, Protect, and Produce Housing for All
= Racial Equity Focus Project v = Needs Funding = Statutory Requirement √ = Completed → = Continuous Bold (X) = Y3 Work Plan Projects
Invest in programs to house and support people experiencing homelessness Incentivize housing production for all
Sustain the Navigation Center to House and Support the People Experiencing homelessness Implement Let's House Hayward: the Homelessness Reduction Strategic Plan 7 Y1 Y2 Y3 Y3+ Lead Support
Strategic Roadmap
FY2021 to FY2023 Project List
Preserve, Protect, and Produce Housing for All
= Racial Equity Focus Project v = Needs Funding = Statutory Requirement √ = Completed → = Continuous Bold (X) = Y3 Work Plan Projects
H7 Pursue state housing funding opportunities
H7a Identify and respond to regulations to ensure that Hayward or Hayward- supported projects qualify for state housing funding √ → → → HS All H7b Apply for state housing funding to support strategic partnerships and Council priorities √ → → → HS All
H8 Update the Housing Element X DS
H9 Recommend updates to the Rent Stabilization Ordinance H9a Provide 6-month update on the implementation of Rent Stabilization Ordinance and recommend amendments √ HS
H9b Monitor the implementation of the Rent Stabilization Ordinance and prepare a statistical report √ → → → HS
H9c Implement Tenant Relocation Assistance Ordinance adopted after 6 month Update √ → → HS
H9d Tenant Relocation Emergency Fund X HS
H10 Implement a Soft Story Ordinance √ → → DS
H11 Covid-19 Response
H11a Implement and monitor eviction moratorium √ HS
H11b Implement CV-19 rent relief program √ HS
H11c Analyze alternative rent increase thresholds √ HS
H11d Expand mediation services to tenants and landlords who need support developing a repayment plan for unpaid rent due to COVID √ HS H11e Allocate and administer CDBG-CV funding for homelessness and housing services √ CS H
H11f Foreclosure Prevention Program X → HS
H11g Wealth Building/ Universal Income Program X → HS Protect the affordability of existing housing
8 Y1 Y2 Y3 Y3+ Lead Support
C1 Ban natural gas in new residential buildings √ PW DS C2 Require EV charging infrastructure in new construction √ PW DS C3 Adopt and implement the 2019 Building Code & Fire Code √ DS FD C4 Transition electricity use in city operations to 100% renewable energy √ PW MS C5 Adopt & implement 2030 GHG Goal & Roadmap along with other General Plan Elements X → PW DS
C6 Prepare a plan to facilitate transition of natural gas appliances to electric in City Facilities MS PW
C7
Plant 1,000 trees annually (500 trees per year by City staff, 500 additional trees by other partners (HARD, HUSD, CSU, Chabot, and private developers)
X → MS DS
C8 Transition 15% of total city fleet to EV/hybrid models X MS PW C9 Work with EBCE to transition citywide electricity use to 100% carbon free PW MS
C10 Explore feasibility of banning natural gas in non-residential (commercial) buildings (for next code update) PW DS, ED C11 Develop ordinance regulating single-use food ware in restaurants and coordinate with county-wide efforts √ PW DS
C12 Conduct outreach regarding AB1276 - single-use disposables X PW DS C13 Explore funding opportunities to increase the circular food economy in Hayward as part of the Alameda County All in Eats Initiative X CM PW, CS C14 Shoreline Master Plan
C14a Complete Shoreline Master Plan √ DS PW
C14b
Implement Shoreline Master Plan, including mitigating
sea level rise in the industrial corridor through building requirements and outreach
X → DS PW
C15 Update Tree Preservation Ordinance X DS MS
C16 Pursue on water conservation measures like increasing recycled water supplies X PW
Mitigate climate crisis impacts through resilient design and community engagement Projects
Strategic Roadmap
FY2021 to FY2023 Project List
Confront Climate Crisis & Champion Environmental Justice = Racial Equity Focus Project = Needs Funding = Statutory Requirement √ = Completed → = Continuous Bold (X) = Y3 Work Plan Reduce greenhouse gases and dependency on fossil fuels
Reduce waste by promoting a circular economy
9 Y1 Y2 Y3 Y3+ Lead Support
N1 Improve access and mobility in downtown Hayward
N1a Implement downtown parking plan √ PW MS
N1b Prepare Downtown Specific Plan Implementation Plan PW DS N2 Implement major corridor traffic calming initiatives N2a Complete Hayward Boulevard feasibility study PW
N2b Implement Hayward Boulevard traffic calming plan PW N2c Complete Tennyson Road feasibility study PW
N2d Implement Tennyson Boulevard traffic calming plan PW N2e D Street Traffic Calming Plan Feasibility Study PW
N2f Implement D Street Traffic Calming Plan PW
N2g Patrick Ave Complete Street Improvements X PW
N2h Campus Drive Traffic Calming X PW
N3 Develop and submit a Traffic Impact Fee √ PW
N4 Increase transit options and ridership
N4a Work with AC Transit Interagency Liaison Committee to make bus transit more convenient and reliable √ → → → PW CS
N4b Work with Alameda County Transportation Commission (ACTC) to develop a rapid bus project along Mission Blvd. √ → → → PW DS
N4c Work with Alameda County Transportation Commission (ACTC) to implement a rapid bus project along Mission Blvd. √ → → → PW DS
N4d
Continue to require new development adopt transportation demand management strategies to reduce the use of single occupancy vehicles and encourage the use of alternative modes of travel
√ → → → DS
N4e Continue to work with BART to encourage transit-oriented development on BART owned property in Hayward √ → → → CM
N5 Maintain and improve pavement
N5a Maintain Pavement Condition Index (PCI) at 70 v √ → → → PW N5b Prepare OHHA pavement improvement program design and financing structure √ PW N5c Construct various OHHA pavement improvements √ → → PW N6 Develop a micro-mobility policy (eBikes, eScooters) X PW N7 Improve Mission Boulevard as a key ‘Gateway to the City’ N7a Complete construction of Mission Boulevard Phase 2 √ PW N7b Explore funding of Mission Boulevard Phase 2 and Linear Park X PW N7c Complete design of Mission Boulevard Phase 3 and construction v X → PW N8 Implement the Bike & Ped Master Plan
N8a Add 2 miles of sidewalks per year v √ → → → PW
N8b Add 10 lane miles of bike lanes per year √ → → → PW N8c Assess Safe Routes to School √ → PW
N8d Implement Safe Routes School v X → PW
N8e Assess Safe Route for Seniors in the downtown area X PW Strategic Roadmap
FY2021 to FY2023 Project List
Invest in Infrastructure
= Racial Equity Focus Project v = Needs Funding = Statutory Requirement √ = Completed → = Continuous Bold (X) = Y3 Work Plan Invest in Multi-Modal Transportation
Projects
10 Y1 Y2 Y3 Y3+ Lead Support
Strategic Roadmap
FY2021 to FY2023 Project List
Invest in Infrastructure
= Racial Equity Focus Project v = Needs Funding = Statutory Requirement √ = Completed → = Continuous Bold (X) = Y3 Work Plan Projects
N8f Implement Safe Route for Seniors in the downtown area v X PW N8g Conduct a feasibility study of Jackson Street Improvements v PW N9 Expand EV charging infrastructure for city fleet and employees N9a Conduct analysis of future demand √ MS PW
N9b Construct additional EV charging facilities v X MS PW N10 Construct the fire station and Fire Training Center X PW FD N11 Investigate major municipal building upgrade needs
N11a Conduct a site and cost analysis of a new Police building PW PD N11b Conduct a needs assessment of upgrading the Corp Yard PW MS N11c Investigate funding options for new Police building and Corp Yard CM PW, FN N12 Upgrade and maintain Airport infrastructure and facilities N12a Rehabilitate the pavement in phases √ → → → PW
N12b Design and construct capital improvements to Airport hangars √ → PW N12c Design, enclose, and construct open sections of Sulphur Creek adjacent to runways PW
N12d Design and construct Engineered Materials Arresting System (EMAS) at the departure end of Runway 28L PW
N13
N13a Finalize financing v X CM LB, CS
N13b Design and construct center X → PW CM
N13c Continue working with service providers to ensure a mix of services and opportunities that best address the needs of the corridor X → CM LB, CS N14 Complete La Vista Park
N14aDesign La Vista Park X PW
N14bConstruct La Vista Park X → PW
N15 Complete gateway and corridor landscape beautification v N15a Complete Tennyson corridor landscape beautification √ → MS PW N15b Complete Jackson corridor landscape beautification X MS PW N16 Evaluate options for adding bathrooms to Heritage Plaza PW LD N17 Corporation Yard renovation and building safety upgrades - COVID recovery X N18 Upgrade water system infrastructure
N18a Develop and launch Advanced Metering Infrastructure (AMI) customer portal X PW FIN N18b Replace an average of 3 miles of water pipelines annually X → PW N19 Update Water Pollution Control Facility Phase II Plan N19a Design the upgrade X PW
N19b Construct the upgrade PW
N20 Upgrade sewer collection system by replacing an average of 3 miles of sewer lines annually X PW
Oversee the rebuilding of the South Hayward Youth and Family Center (the Stack) Invest in Water Supplies, Sanitation Infrastructure & Storm Sewers Invest in City Facilities & Property
11 Y1 Y2 Y3 Y3+ Lead Support
Strategic Roadmap
FY2021 to FY2023 Project List
Invest in Infrastructure
= Racial Equity Focus Project v = Needs Funding = Statutory Requirement √ = Completed → = Continuous Bold (X) = Y3 Work Plan Projects
N21 Implement phase 2 of solar project and investigate interim usages of additional energy √ → → → PW
N22
N22a Install trash capture devices √ → → → PW
N22b Perform related trash reduction activities √ → → → PW N23 Expand recycled water facilities
N23a Complete RW project construction (initial phase) √ PW N23b Develop a Recycled Water Master Plan X PW
N24 Dark Fiber Optic Infrastructure to Improve Broadband N24a Finalize implementation of dark fiber optic infrastructure grant √ → CM N24b Complete installation of dark fiber optic infrastructure √ → PW IT N24c Investigate the use of dark fiber optic infrastructure √ → IT, PW N25 Provide technology devices and hotspots through the Library's Tech Lending program X → CM
N26 Digital Divide Community Survey X CM
Meet regulatory requirements for zero trash in stormwater by installing trash capture devices Invest in Community-Wide Internet Infrastructure and Access 12 Y1 Y2 Y3 Y3+ Lead Support
E1
E1a Update the marketing plan √ ED CMR
E1b Implement the marketing plan √ → → ED CMR
E2
Continue supporting business development through concierge service, incentives/grants/loans, collaborations with the chamber and SBA, and the newly updated events grants
√ → → → ED
E3 Update and implement a revised cannabis ordinance to incorporate best practices to better support cannabis businesses √ → → → DS E4 Develop and implement a local minimum wage ordinance √ ED E5 Revise alcohol use regulations to support existing and encourage more full- service restaurants X DS
E6 COVID-19 Pandemic Response
E6a
COVID-19 Business Sector Reopening Assistance including providing consultations with businesses, information dissemination and new permit requirements to be consistent with evolving health orders √ → ED
E6b COVID-19 Restaurant Assistance including facilitating outdoor dining programs including the Together for Downtown Hayward program √ → DS, ED CMR E6c
COVID-19 Policy Development including a commercial eviction moratorium and cap on third-party delivery service provider fees assessed to restaurant and food establishments
√ ED CA
E6d Sidewalk Vendor Ordinance X DS
E7 COVID-19 Pandemic Recovery Business Assistance
E7a
COVID-19 Small Business Recovery & Equity Programs including exploration and establishment of grant program targeted to for black and other minority- owned business.
√ → ED
E7b
COVID-19 Retail Recovery Program including exploration and development of "Shop Local Gift Card Program" to promote small businesses, induce immediate cash flow and encourage small business adoption of e-commerce platforms
√ ED
E7c Outdoor Gathering Permit established √ → DS
E7d Outdoor Dining Permit established √ → DS
E7e Temporary Outdoor Business Activities Permit √ → DS E7f "Get Digital" - Direct Technical Assistance to Small Business to Compete with Online Retailers X ED
E7g "Restaurant Relaunch" - Technical Assistance for Adapting to Post COVID-19 Market Trends, Safety Requirements X ED
E7h Small Business Assistance Grants - Grants to Businesses with 10 or Fewer Employees X → ED
E7i "Hayward Restore & Reopen Facade Program" - Grants and Loans to improve blighted storefronts, centers and corridors X → ED
Strategic Roadmap
FY2021 to FY2023 Project List
Grow the Economy
= Racial Equity Focus Project v = Needs Funding = Statutory Requirement √ = Completed → = Continuous Bold (X) = Y3 Work Plan Update and implement a marketing plan, including an Opportunity Zone campaign Invest in programs that support Hayward business and workers Strengthen marketing to support Hayward businesses
Projects
13 Y1 Y2 Y3 Y3+ Lead Support
Strategic Roadmap
FY2021 to FY2023 Project List
Grow the Economy
= Racial Equity Focus Project v = Needs Funding = Statutory Requirement √ = Completed → = Continuous Bold (X) = Y3 Work Plan Projects
E8 Strengthen workforce development pipelines
E8a
Collaborate with Hayward Unified, Eden Area ROP, Hayward Adult School, CSU East Bay, Chabot College, Life Chiropractic, the YSFB, and local nonprofits to assist in connecting their training, internship, and placement programs with local businesses
√ → → ED
E8b Re-establish the Business Engagement Program and referral process to Alameda County Workforce Development Department ED
E8c
Collaborate with workforce development partners to organize, host and sponsor job fairs, manufacturing/STEM career awareness events to support a local workforce pipeline
ED
E8d Devise plan to maximize workforce development pipelines ED E8e Explore the concept of a business incubator with CEDC, CSUEB, Chabot College and the Chamber ED
E9
E9a Complete deconstruction √ CM DS, PW
E9b Commence discussions on property redevelopment √ CM DS E9c Finalize disposition & development agreement X CM DS E9d Implement disposition & development agreement X → CM DS E10 Facilitate disposition and development of Route 238 Corridor lands E10a Finalize planning on redevelopment of 6 remaining parcel groups X → CM DS E10b Finalize disposition & development agreements for all parcels X → CM DS E10c Implement disposition & development agreements for all parcels CM DS E11
Update form-based zoning codes along Mission Boulevard to streamline new development, focus commercial development where appropriate, and create a cohesively designed corridor
√ DS
E12 Explore a public art program and prioritize gateway locations X → DS E13 Explore an outdoor marketplace that allows for a variety of vendors X CM Invest in Plans and Programs that Create Thriving Commercial Corridors Deconstruct the former City Center building and commence discussions regarding future redevelopment of the City Center properties
Grow workforce development pipelines
Strategically dispose of City property
14 Y1 Y2 Y3 Y3+ Lead Support
R1 Maintain and expand fiscal sustainability
R1a Evaluate an increase to the Transient Occupancy Tax √ FIN R1b
Continue to investigate funding tools and cost reduction strategies for PERS, other post employment benefits (OPEB) liability, and other health care costs
√ → → → FIN
R1c Redo the Business License Tax FIN
R2 Budget changes due to Covid-19
R2a Amend Budget to account for economic loss due to pandemic √ → FIN All R2b Apply for FEMA reimbursement √ → FIN All
R3 Continue to support and build capacity for lean innovation throughout the organization √ → → → CM All
R4 Create Human Resources Department Strategic Plan X HR All R4
R4a Develop talent acquisition plan for citywide and critical positions X HR All R4b Develop and Implement a Recruitment and Re-engineering Plan * HR All R5 Increase employee homeownership by rolling out a down payment assistance program for City Staff √ FIN HR, CM
R6 Re-engineer performance management process to align with organizational values √ → → HR All
R7 Continue employee engagement initiatives and develop employee recognition program(s) √ → HR, CM
R8
R8a
Create an interdepartmental team to develop standards for creation of citywide operating protocols and desk manuals in preparation for loss of institutional knowledge
* HR All
R8b Develop a template/checklist departments can use to standardize and ease on-boarding * HR All
R8c
Continue the one-on-one coaching program including speed coaching events and establish a “buddy” System for new employees; explore new coaching and mentoring opportunities
* HR All
R9 Develop talent development initiatives and training platform R9a Develop training academy to cultivate leadership skills * HR All R9b Develop training calendar to expand and share resources citywide * HR All R9c Explore a path to higher education for employees (i.e: working scholar’s) * HR All
R9d Develop an employee initiated talent development plan involving interdepartmental representation * HR All
R10 Develop a managerial course to cultivate leadership skills Projects
Strategic Roadmap
FY2021 to FY2023 Project List
Grow the Economy
= Racial Equity Focus Project v = Needs Funding = Statutory Requirement √ = Completed → = Continuous Bold (X) = Y3 Work Plan Invest in Employee Engagement, Professional Development and Retention Strengthen Fiscal Sustainability
Perform staff resource allocation and workforce and prioritization analysis to support annual budget process and explore succession planning efforts v
Interdepartmentally collaborate to formalize, expand and promote the onboarding program to improve new employee experience
15 Y1 Y2 Y3 Y3+ Lead SupportProjects
Strategic Roadmap
FY2021 to FY2023 Project List
Grow the Economy
= Racial Equity Focus Project v = Needs Funding = Statutory Requirement √ = Completed → = Continuous Bold (X) = Y3 Work Plan R10a Identify training areas * HR All
R10b Roll out pilot course * HR All
R10c Integrate with performance evaluations * HR All
R10d Centralize training platforms to reap greater use and efficiencies * HR All R11 Employee Wellness during Covid-19
R11a Develop and Implement COVID-19 Contract Tracking and Tracing Protocol √ → HR
R11b Develop and Implement a COVID-19 Testing Protocol √ → HR R11c Develop and Implement a Citywide Safe Return to Work Strategy/Plan √ → HR/MS ALL R11d Enhance and Implement a more rigorous Employee Wellness Program * HR R12 Create a language accessibility policy and program X → CM, GARE All R13 Maintain and expand communications efforts to better inform and gather input from the community
R13a Conduct a website audit and update √ CMR
R13b Conduct a public opinion survey on the Transient Occupancy Tax √ CMR R13c Inform the public about the 2020 Census √ CMR
R13e Relaunch In the Loop - Internal Newsletter √ → CMR R13f Issue an RFP for translation services X → CMR
R13g Explore using additional social media channels to broadcast City Council Meetings √ → CMR
R13h Create a CRM operations desk manual √ CMR
R13i Conduct the Biennial Resident Satisfaction Survey √ CMR R13j Continue working with local partners to promote and recognize Hayward events and accomplishments, as appropriate √ → CMR R14 Conducted additional outreach during the Boards & Commissions recruitment to build on the Measure OO charter amendment √ → → CC R15 Increase security footprint and reduce system outages R15a Establish an Information security awareness training and outreach program √ → IT
R15b Upgrade water utility technology X PW IT
R16
R16a Explore additional modules in Opengov to assist with visibility and awareness of current spending and future projections FN IT R16b Implement new online planning and permitting solution X DS PW, IT R17
Expand Communications, Transparency, and Community Engagement Invest in an Efficient, Safe & Collaborative Work Environment Extract and publish data from existing city systems to assist in key decision making across the City as well as providing deeper access to our community members (data-driven)
Deliver products and services that facilitate access to the city’s technology-based tools beyond the confines of the office (mobile-focused)
16 Y1 Y2 Y3 Y3+ Lead SupportProjects
Strategic Roadmap
FY2021 to FY2023 Project List
Grow the Economy
= Racial Equity Focus Project v = Needs Funding = Statutory Requirement √ = Completed → = Continuous Bold (X) = Y3 Work Plan R17a Improve IT asset management program IT
R17b Establish new mobile device management solution X IT R18
R18a Replace aging fiber optic lines between City facilities √ → → → IT R18b Upgrade City network connections and speeds IT
R19
R19a Assess current ERP solution, investigate new offerings available and implement appropriate solutions. X FN IT
R20 Remote work updates due to Covid-19
R20a Develop and Implement a Virtual Training/Resource Communication Strategy * HR All
R20b Develop, implement, and support remote technology and tools to transition the workforce to a WFH environment √ → → → IT *Revisiting these Items - Timing TBD based on findings from HR Strategic Plan Analyze and shift technology solutions and services to external web-based platforms and providers (cloud-first transition) Identify, assess and upgrade systems, infrastructure, and technology to modern architecture and design (modernize technology and systems)
17