1 Council Economic
Development
Committee
May 26, 2022
Hayward Police Department Year-End Report
2 How to Provide Public Comments
The Council Economic Development Committee is accepting public comments prior to the meeting via email or during the meeting via the Zoom link or Zoom dial-in information listed on the published agenda.
If you are making your comments during the meeting please note:
• Click the “Raise Hand” button to request to speak when the Staff Liaison calls for public comments on an eligible agenda item. You will be permitted to speak during your turn and muted after the allotted time (3 minutes).
• When joining by phone, click *9 to raise a hand to speak. Press *6 to unmute. We kindly request speakers to mute or turn down the meeting video when it is their opportunity to speak as it may cause interference with the speaker system.
• Use headphones/mic for better sound quality and less background noise • Decorum: Please be mindful that virtual meetings are public and will be recorded. All meeting rules of procedure and decorum, including speaker time limits, will apply. The Staff Liaison, via the host, may remove individuals for persistent disruption or any conduct or statements that threaten the safety of any person(s) at the meeting.
Hayward Police Department Year-End Report
3 Approval of Minutes from April 28, 2022
Regular Meeting
Hayward Police Department Year-End Report
4 Preliminary Concept Review:
B & Main Street
Mixed
-
Use Development
Council Economic Development Committee Meeting
May 26, 2022
Steve Kowalski, Associate Planner
Hayward Police Department Year-End Report
5 Site Details
Nearly 0.18 acres
Formerly occupied by two-story
commercial building
Destroyed by fire in 2020; building
foundation still in ground
Zoning: Downtown-Main Street
General Plan Land Use
Designation: Central City - Retail
and Office Commercial
Hayward Police Department Year-End Report
6 Project Details
• 6-story mixed-use building
• 1,200 square feet ground floor commercial space
• Residential lobby, office, bike storage room and
other ancillary spaces on ground floor
• 30 residential apartments on upper 5 floors
• 29-space underground parking garage w/ stacker
system
• 3 units affordable to very low income households,
27 market-rate units
Hayward Police Department Year-End Report
7 Entitlements Required
1. Major Site Plan Review* for all new projects in Downtown Specific Plan Area creating 5,000 square feet or more of impervious surface (project will create 7,668 square feet)
2. Density Bonus* of 50% over base number of allowable units (base number of allowable units is 20, applicant is proposing 30 total units) by providing 15% of base number as affordable to very low income households
*Both entitlements require Planning Commission approval Hayward Police Department Year-End Report
8 Density Bonus Incentives/Concessions & Waivers
Density Bonus projects proposing 15% of units affordable to very low income households are entitled to up to 3 incentives/concessions that result in real, identifiable project cost savings
All Density Bonus projects are entitled to unlimited number of waivers or reductions of development standards that would physically prevent project from being built at the allowable density
Hayward Police Department Year-End Report
9 Questions for CEDC
1. Does CEDC have any initial reactions to a mixed-use concept at this location?
2. Is there a certain type of commercial use that CEDC would like to see occupy the commercial space?
3. Are there any other features that the CEDC would like the owners to consider incorporating into the project?
COVID ECONOMIC RECOVERY PLAN:
RESTAURANT RELAUNCH AND
RESTORE AND REOPEN PROGRAMS
PAUL NGUYEN
Economic Development Manager
CATHERINE RALSTON
Economic Development Specialist
AMERICAN
RESCUE PLAN
ACT 2021
$65 Billion in Direct Federal Relief to cities
City of Hayward to receive estimated $38 Million
$2 Million requested to go towards Economic Recovery
Efforts supporting local businesses and the workforce
Business Needs
Assessment Survey
Needs of the Businesses
•Driving Customers back to the
Businesses
Concerns of the Businesses
•Access to Capital and On-going
Debt Issues
RESTAURANT RELAUNCH &
OUTDOOR DINING
Create permanent parklets
for outdoor dining
Assist with costs for furniture,
heaters, umbrellas, planters
and more
Technical Assistance -
updating menus, on-line
presence, marketing and
loyalty programs
Program Budget - $250,000
HAYWARD RESTORE
AND REOPEN
A FAÇADE IMPROVEMENT
PROGRAM
•Allocate dollars for grants
•Funds to be used for repairs and exterior
improvements
•Lighting
•Signage
•Windows
•Combat blight and Activate Centers
Program Budget - $200,000
BUSINESS SELECTION
•Under each program staff is targeting to assist 8 - 10 businesses.
•Application period was open for 1 month with 65 business requesting applications. 33 applications we received
•Look at those that will have the greatest impact on the corridor
•Geographically dispersed throughout the city
ON-CALL ARCHITECTS
Selection
Design
Permit &
Build
Staff will identify the business and the approximate grant dollar amount for the sought-after improvements
Economic Development will release a notice of project
to the bench firms, review bid proposals and select the firm to manage the project
Selected firm will meet with the business owner
to identify needs of the business and create a design plan for improvements to mee the objectives of theprogram.
Design firm will work with Staff to review proposed plan to ensure it meets City programgoals and objectives
Design Firm will submit and obtain any required permits from the City and assist business owner with
selecting construction professionals and act as project manager during the construction phase and assist with
resolving any issues as they arise.
NEXT STEPS
•Review applications received and rank the
applications based on requested improvements,
impact on their commercial corridor, matching dollars
for the proposed project and geographical
disbursement
•Match up interested businesses with an architect to
begin the design process
PROPOSED IMPLEMENTATION TIMELINES
Program Year 1 Year 2 Year 3
HAYWARD OPEN FOR BUSINESS - A MARKETING CAMPAIGN - LAUNCHED X
GIFT HAYWARD - A SHOP LOCAL GIFT CARD PROGRAM - LAUNCHED X
GET DIGITAL - AN E-COMMERCE ASSISTANCE PROGRAM X X
RESTAURANT RELAUNCH & OUTDOOR DINING - LAUNCHED X
HAYWARD RESTOREAND REOPEN - A FAÇADE IMPROVEMENT PROGRAM -
LAUNCHED
X X
SMALL BUSINESS ASSISTANCE GRANTS 6 – 20 EMPLOYEES - LAUNCHED AND
COMPLETED
X X
HIRE HAYWARD - LOCAL HIRE SUBSIDY PROGRAM X X
TUITION ASSISTANCE X
EARN AND LEARN - ADVANCED MANUFACTURING JOB TRAINING AND
EMPLOYMENT PROGRAM
X
QUESTIONS?
Hayward Police Department Year-End Report
23 Council Economic Development Committee
Future Meeting Topics as of May 26, 2022
*Subject to change
RESPONSIBLE
STAFF FUTURE MEETING AGENDA ITEMS
PRESENTATION
DATE*
Economic
Development Economic Impacts of COVID-19 & Trends Standing Item Economic
Development &
Planning Staff
Review of Select Policies
Impacting Businesses:
Update to the Alcohol Beverage Outlet Ordinance June 2022 Economic
Development Approval of CEDC Regular Meeting Schedule July 2022 Economic
Development
Informational Report on Publicly
Available Art in the City of Hayward July 2022
Economic
Development
Report from the Downtown
Hayward Improvement
Association (DHIA)
2022
Economic
Development
Hayward Upward Economic Recovery
Plan Update: Open for Business
Marketing Initiative September 2022
Public Works/
Information
Technology
Update on City Fiber/Broadband
Initiatives (Following update to CIC)
2022
Economic
Development
Impact of Cannabis Industry on
Economic Development* 2022
Planning
Staff
Update on Status of Issued
Cannabis Permits 2022
Economic
Development
Economic Development Division
Staffing Capacity Analysis 2022
Hayward Police Department Year-End Report
24 Committee Member/Staff Announcements
Hayward Police Department Year-End Report
25 Hayward Police Department Year-End Report
26 Hayward Nominees
Hayward Police Department Year-End Report
27 Business Concierge Case: Dupont EKC
• Hayward business since 1984
• Manufactures advanced chemistries used in the
semiconductor production industry
• “Hayward 2.0” project expands plant capacity and
efficiencies to meeting today’s demand
• Business Concierge Service:
• On-Site pre-application meeting with Dupont
Team
• ED served as Single Point of Contact on city’s
side
• All departments provided support proactively
addressing permitting questions and
expediting review
• Ribbon cutting attended by Dupont and Semi-
Conductor Industry Representatives May 12
Hayward Police Department Year-End Report
28 Adjournment