Thursday, June 23, 2022
5:00 PM
CITY OF HAYWARD
Hayward City Hall
777 B Street
Hayward, CA 94541
www.Hayward-CA.gov
Remote Meeting
Council Economic Development Committee
Agenda
June 23, 2022Council Economic Development
Committee
Agenda
COVID-19 Notice: Consistent with Assembly Bill 361, the Council Economic Development Committee meeting includes teleconference participation by all Committee members and the public.
Please note that we are now using the Zoom Webinar platform to conduct meetings and receive live public comment.
How to submit written Public Comment:
Send an email to [email protected] by 2:00 p.m. the day of the meeting. Please identify the Agenda Item Number in the subject line of your email. Emails will be compiled into one file, distributed to the Council Economic Development Committee and staff, and published on the City's Meeting & Agenda Center under Documents Received After Published Agenda. Written comments received after 2:00 p.m. that address an item on the agenda will still be included as part of the record.
How to provide live Public Comment during the meeting:
Please click the link below to join the webinar:
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Password: CEDC06-22!
Or:
Dial: +1 669 900 6833
Webinar ID: 820 9780 4173
Password: 0633629775
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CALL TO ORDER
ROLL CALL
PUBLIC COMMENTS:
(The Public Comment section provides an opportunity to
address the City Council Committee on items not listed on the agenda as well as items on the agenda. The Committee
welcomes your comments and requests that speakers present their remarks in a respectful manner, within established time limits, and focus on issues which directly affect the City or are within the jurisdiction of the City. As the Committee is prohibited by State law from discussing items not listed on the agenda, any comments on items not on the agenda will be taken under consideration without Committee discussion and may be referred to staff.)
June 23, 2022Council Economic Development
Committee
Agenda
APPROVAL OF MINUTES
Approval of May 26, 2022 Regular Meeting MinutesMIN 22-0801.
Attachments: Attachment I Draft Minutes from May 26, 2022 Regular Meeting
REPORTS/ACTION ITEMS
Informational Report on Publicly Available Art in the City of Hayward
RPT 22-0632.
Attachments: Attachment I Staff Report
Attachment II Art at Hayward Library
Attachment III Mural Guide
3. Update on COVID-19 Economic Recovery Restaurant Relaunch and Restore and Reopen Grant Programs (Oral report only)
FUTURE AGENDA ITEMS
Future Meeting Topics as of June 23, 2022RPT 22-0664.
Attachments: Attachment I Future Meeting Topics as of June 23, 2022
COMMITTEE MEMBER/STAFF ANNOUNCEMENTS AND REFERRALS
ADJOURNMENT
CITY OF HAYWARD
Hayward City Hall
777 B Street
Hayward, CA 94541
www.Hayward-CA.gov
File #: MIN 22-080
DATE: June 23, 2022
TO: Council Economic Development Committee
FROM: Assistant City Manager
SUBJECT
Approval of May 26, 2022 Regular Meeting Minutes
RECOMMENDATION
That Committee Members review and approve the attached draft minutes for the May 26, 2022 Regular Meeting.
ATTACHMENTS
Attachment I Draft Minutes from May 26, 2022 Regular Meeting CITY OF HAYWARD Printed on 6/17/2022Page 1 of 1
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COUNCIL ECONOMIC DEVELOPMENT COMMITTEE
MEETING MINUTES – May 26, 2022
CALL TO ORDER: The Regular meeting was called to order at 5:01 p.m.
ATTENDANCE (September 2021-July 2022):
Committee Member
Present
5/26/2022
All Meetings
Year to Date
Meetings Mandated
By Resolution
Present Absent Present Absent
Council Member Salinas 6 0 6 0
Council Member Wahab 6 0 6 0
Council Member Andrews 6 0 6 0
OTHERS IN ATTENDANCE:
Kelly McAdoo, City Manager; Jennifer Ott, Assistant City Manager; Sara Buizer, Deputy Director of Development Services; Paul Nguyen, Economic Development Manager; Jeremy Lochirco, Planning Manager; Steve Kowalski, Associate Planner; Catherine Ralston, Economic Development Specialist; Suzanne Philis, Senior Secretary; Kim Huggett, Hayward Chamber of Commerce President and CEO; Todd Falduti, Southland Mall General Manager; Paul Hodges, HARD Board Member; Toby Long, Chris Music, Joshua Jewett, Mike Nelson
PUBLIC COMMENTS
Hayward Chamber of Commerce President and CEO Kim Huggett noted the Cham ber had been holding seven meetings a month even during the pandemic; Leadership Hayward was holding its last class; and the Chamber was offering one Downtown Summer Street Party on August 18, 2022, from 5:30-8:30pm. He announced the State of Cit y event on Thursday, June 23 at 10am in the Fremont Bank Room a t the Hayward Main Library. Mr. Huggett also noted that this was his last meeting as Chamber President after attending 140 CEDC meetings.
Council Members Salinas, Andrews and Wahab thanked Mr. Huggett for his service to the city and business community of Hayward.
1. APPROVAL OF MINUTES OF REGULAR MEETING APRIL 28, 2022
A motion to approve minutes from the April 28, 2022 Regular Meeting was made by Council Member Hayward Council Economic Development Committee
Regular Meeting Minutes
April 28, 2022
Andrews and seconded by Council Member Wahab. The minutes were unanimously approved.
2. PRELIMINARY CONCEPT REVIEW – MAIN & B MIXED-USE DEVELOPMENT AT 966 B STREET
Economic Development Manager Nguyen introduced the item and Associate Planner Kowalski gave the presentation noting by proposing 1 5% of the 20 units be affordable, the development was entitled to 100% l ot coverage and 10 additional u nits. Associate Planner Kowalski then introduced project developer Chris Music who introduced his two business par tners, Dave Waite and Mike Nelson, and architects for the project , Toby Long and Joshua Jewett, and answered questions from Members.
Because of the prime location in the middle of downtown, Council Membe r Andrews asked if the business partners would consider installing public art more prom inent than just a mural. Architect Long said yes and Partner Music asked what she had in mind. When Council Member Andrews said something outside of the building, City Manager M cAdoo clarified that because of the 100% lot coverage, if it wasn ’t a m ural, ma ybe an artistic element on the building. Mr. Long confirmed with staff that the development had no obligation to include public art and noted although they were open to exploring options, due to the cost of public art, they might have to secure a grant first.
Assistant City Manager Ott confirmed there was no public art ordinance on the books but suggested there may be a way to incorporate architectural de sign or ele ments in the development w hile maintaining the proposed footprint. Council Member Andrews noted the City had considered the cost to developers when not adopting a public art ordinance, but suggested the partners think about possible options before bringing the project before Planning Commission or City Council feedback.
Council Member Andrews pointed out architecture surrounding B and Main Streets had a particular style and she asked developers if they could incorporate old-town elements like hand-made tiles into the design. Architect Long said they could pull elements in to fit in w ith downtown architecture, but the project must be economically feasible.
Council Member Andrews n oted the proposed project called for 1 ,200 square feet of commercial space and she asked what uses had been successful in that si zed space at other projects. Architect Long said most residents express ed a desire for food services so the plan was to include infrastructure for that use. He also mentioned a small office with store fronts as a possibility. He noted the y were also considering dividing the space i n two. Council Member Andrews agreed t hat food was her preference over office and note d the Economic Development Team could provide information on desired or missing food options for the downtown.
Council Member Andrews asked if supply chain issues would impact the prefabricated portion of the development. Architect Long explained there was no safe harbor from global supply chain issues, but noted the pref abricated parts were put together off -site so construction would only occur on -site when all parts had been assembled.
Council Me mber Wahab asked where the prefabricated portions of the development were made.
Architect Long said somewhere within 1,500 miles; anywhere from Canada to the U. S. depending on availability of parts. He explained that the develop ment would need to be further along to be able to say exactly. Council Member Wahab asked if there was a local company and Mr. Long said most of the Hayward Council Economic Development Committee
Regular Meeting Minutes
April 28, 2022
factories were in the U.S., some based in Vallejo, but everything was dependent on availability.
Council Member Wahab expressed concern that prefabricated construction wasn’t sturdy enough for multi-family housing. Architect Long confirmed that all construction components were building code compliant.
Council Member Wahab confirmed the number of proposed unit s (30) and aske d for rental rates.
Partner Mike Nelson said rents would be market rate but Architect Long added with 15% affordable to very low -income tenants. Assistant City Manager Ott assured her that staff would monitor the incomes of the below market rate tenants.
Council Member Wahab asked why there were 29 pa rking spaces for a development with 30 units.
Architect Joshua Jewett explained that the stacked parking would be accessed via the alley next to the development with an automated key fob system. Due to the location next to public transit, he said, they were not required to provide any parking , but they didn ’t want to do that. Council Member Wahab said she still had concerns about the parking and hoped with the money saved from using prefabricated construction they would make the development 100% affordable. Architect Long said parking was restricted by available space. Partner Music said they wi shed they could provide more parking and noted the stacking system was at a high cost.
Council Member W ahab asked why the de velopment could n’t go higher. Ar chitect Long explained that six s tories was as high as they could go using wood construction. He also noted that prefabricated construction didn’t create dramatic savings. Council Member Wahab asked how much it saved and was told 10-20%. Architect Long said the project could be buil t traditionally, but Plan A was to go prefab.
Council Member Wahab asked what they had in mind for the first -floor commercial space and was told a resta urant or café. Council Member Wahab sa id she wa nted the first floor to have a dr aw for the public. She a sked about a rooftop restaurant. Architect Long said he didn ’t want to create party zone on the roof and noted other amenities would be there like shuffleboard and a play structure for children.
Council Member Andrews also asked if the development could include more affordable units and she asked how 20% affo rdable would pencil. Architect Long explained that the State d ictates how many affordable units to build. There was no i ncentive, he sa id, to build more than allowed, and he confirmed 100% affordable didn’t pencil. Changing from wood construction to go higher would also up the cost, he said. The current proposal seemed like the right balance of size to units to cost.
Council Member Andrews encouraged them to try to get to 20% affordability.
Council Member Salinas said with this being such a p rominent corner in the downtown, he was expecting any development to have a wow factor. He mentioned that Council ha d spent a lot of time trying to make downtown a de stination so whatever wen t in had to be spe cial. He also supported public art . Pa rtner Music asked him to el aborate on what d esign ele ments he was looking for and Council Member Salinas asked him to bring examples so he could indicate yes or no.
Council Member Salinas pointed out that affordable housing was a top priority for Council and he Hayward Council Economic Development Committee
Regular Meeting Minutes
April 28, 2022
said the number of affordable units would be Planning Commissioners’ first question. He said only four units would be a non -starter eve n understanding the addition al cost to developers. Partner Nelson said the reality was it was expensive to build affordable housing. Council Member Salinas said he didn ’t want to sound pessimistic, and noted he supportive of a development at that corner , but whatever they built had to be new and modern.
Assuming permitting goes smoothly, Council Member Salinas asked how long constr uction would take. After confirming he meant tenants moving in and not just ground-breaking, Architect Long said 6-12 months for entitlement, approximately 12 months for construction.
Council Member Salinas said there had to be co mmercial on the ground level or his would automatically be a hard no. Partner Music assured him that the project would remain mixed-use with a ground floor food option the priority.
Regarding the three questions asked at the end of the presentation, Council Member Salinas said the features he was looking for were place -making, something that builds community, and kept with the current downtown vibe. He n oted there w ould be a lot of eyes on the proje ct and this was a prime corner for downtown events so Council Member Salinas suggested a use that supported outside events with a roll-up door or nooks for sidewalk vending.
Partner Music thanked members for t heir feedback a nd said they looked forward to building something beautiful at that corner.
3. UPDATE ON COVID-19 ECONOMIC RECOVERY RESTAURANT RELAUNCH AND RESTORE AND
REOPEN GRANT PROGRAMS
Economic Development Manager Nguyen introduced the item and Economic Development Specialist Ralston gave the presentation.
Council Member Andrews asked for more information about the Hired Hayward program and if staff would be creating sy nergy by working with local partners like H USD and HARD. Economic Development Manager Nguyen said th at program wa s still in pipeline but noted staff would be exploring partnerships. He mentioned that staff was already directing anyone looking for a job to the Alameda County Workforce Development Board as many local employers looked there for local workers.
Council Member Andrews asked if contracted architects were a ware of City standards when it came to façade renovations. Economic Development Manager Nguyen said yes, the main c riteria for selecting a firm from the slate of four possible c ompanies was to select the o ne that showed bold , modern colors and lighting. Economic Development Specialist Ralston pointed out that the selected consultant would work have to get staff appr oval before proceeding with the work. She also noted that expectations would be included in approval letters and checklists.
4. FUTURE MEETING TOPICS AS OF MAY 26, 2022
Council Member Andrews asked if the ED staffing capacity assessment could be moved up to June ’s meeting. Economic Development Ma nager Nguyen said he was a ctively recru iting for another Hayward Council Economic Development Committee
Regular Meeting Minutes
April 28, 2022
Specialist and hoped to have something to report in July. Council Member Andrews said she hoped Economic Development Specialist Ralston could continue as a consultant.
COMMITTEE MEMBER ANNOUNCEMENTS AND REFERRALS
Economic Development Ma nager Nguyen announced Hayward had eight nominees for the 2022 East Bay Economic Development Alliance Innovation Awards.
He also mentioned the completion of a Business Concierge case with a recent ribbon cutting for DuPont EKC on M ay 12 , which was attende d by Mayor Halliday , Council Member Salinas, a nd members of the semiconductor industry. He noted the company, which has been in Hayward since the 1980s, would have a global impact by providing key components for the computer chip manufacturing process. This added capacity is likely to alleviate the global chip shortage, which is attributed to rising costs for electronics, cars, and many consumer goods.
Council Member Andr ews said she was excited to see all the nomi nees. She announced the upcoming Juneteenth event on Saturday, June 18 th at Heritage Plaza from 10am to 1pm. She said activities would include yoga, hip hop and dance course lessons and a resource fair.
ADJOURNMENT: The meeting was adjourned at 6:25 p.m.
CITY OF HAYWARD
Hayward City Hall
777 B Street
Hayward, CA 94541
www.Hayward-CA.gov
File #: RPT 22-063
DATE: June 23, 2022
TO: Council Economic Development Committee
FROM: Assistant City Manager
SUBJECT
Informational Report on Publicly Available Art in the City of Hayward
RECOMMENDATION
That CEDC members receive this report and provide feedback to staff at the June 23, 2022 meeting.
SUMMARY
This report provides information regarding public art within the City of Hayward.
ATTACHMENTS
Attachment I Staff Report
Attachment II Art at the Hayward Library
Attachment III Mural Guide
CITY OF HAYWARD Printed on 6/17/2022Page 1 of 1
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DATE: June 23, 2022
TO: Council Economic Development Committee
FROM: Assistant City Manager
SUBJECT: Informational Report on Publicly Available Art in the City of Hayward
RECOMMENDATION
That CEDC members receive this report and provide feedback to staff at the June 23, 2022 meeting.
SUMMARY
This report provides information regarding public art within the City of Hayward.
BACKGROUND
On January 29, 2022, a Special City Council Meeting1 was held to identify Strategic Roadmap (Roadmap) priorities for 2022. The Mayor and City Council expressed an interest in prioritizing a new Roadmap item E12: Explore a public art program and prioritize gateway locations.
Studies show that investments in public art can improve street safety, provide tourism and new jobs, and combat social isolation and anxiety2. While the City of Hayward does not have a formal public art program, the City has multiple programs to support publicly available art that reflects its unique and diverse population, including public art in the library, the Mural Arts Program, requiring public art in private developments, City funding for arts programs, and incorporating public art pieces into City projects.
1 January 29, 2022, Meeting of the Hayward City Council:
https://hayward.legistar.com/MeetingDetail.aspx?ID=924541&GUID=A713542E -8DE3-461E-BE5B- 8A01B54A55D6&Options=info|&Search=
2 DHENIN, M., 2021. Why Public Art Is Good for Cities. [online] YES! Magazine. Available at:
https://www.yesmagazine.org/health-happiness/2021/12/06/public-art-cities
On April 26, 2022, the Mayor and City Council received an informational report regarding public art within the City of Hayward3. It was the consensus of the Council to agendize the informational report at a future Council Economic Development Committee for further discussion.
DISCUSSION
Public Art in the Library
A centerpiece of Hayward’s 21st Century Downtown Library is a collection of art curated to affirm and reflect the community. The works include large, commissioned pieces of art derived from intriguing materials. Examples include Ann Weber’s monumental sculpture made from found cardboard boxes and Emily Payne’s use of discarded books as a dominant medium in her work. (Figure 1)
The library’s collection also includes smaller permanent pieces, as well as regularly changing displays installed in partnership with the Hayward Arts Council. The Hayward Arts Council displays change every three months, and they feature local Hayward artists.
3 April 26, 2022, Meeting of the Hayward City Council:
https://hayward.legistar.com/LegislationDetail.aspx?ID=5565346&GUID=EB07368B -2CCC-45CD-820E- 88DB645B4149&Options=ID|Text|&Search=RPT+22-035
Figure 1: After Ellsworth, Ann Weber (left) and Tumble, Emily Payne (right). Both works are on display in the Hayward Public Library.
Additional information about art at the library can be found in Attachment II – Art at Hayward Library.
Mural Arts Program
The City’s Mural Art Program was established in
2009 to address the issue of escalating graffiti
and vandalism in support of the Council’s Safe,
Clean and Green community priorities. The idea
behind the program was to deter graffiti by
installing beautiful mural artwork throughout
the City on commercial buildings, schools, utility
boxes, and overpasses. So far, more than 1,200
volunteers (including public schools, senior
citizens, and community organizations) have
participated in selecting and installing over 200
art installations throughout the City, including
murals and tile mosaics.
The Mural Art Program promotes job creation
by commissioning local muralists and helps to revitalize corridors, increases the marketability of local properties, and promotes tourism. The program has received national recognition as a vibrant strategy for supporting public art. In 2011, the program received the Helen Putnam Award for Excellence4, which recognizes outstanding achievements by California cities.
City Information Technology staff in collaboration with the City Manager’s office created an interactive Mural Map to guide residents and tourists on an art adventure5. Additional information about the City’s Mural Art Program can be found in the attached Mural Guide (Attachment III).
Public Art in Private Development Projects
The City’s Development Services Department (DSD) strongly encourages applicants for new private developments to incorporate public art in their plans. There are several ways that this encouragement can be codified in agreements depending on the type of application and entitlements being requested.
4 “Helen Putnam Award for Excellence” https://www.helenputnam.org/winners_2011.php 5 “Hayward Mural Arts Program”
https://hayward.maps.arcgis.com/apps/Shortlist/index.html?appid=bdb6cee4d01e4e5c84c5fdc7085a81dc
Figure 2: A Mural Maple Ct @ A Street
Scenario #1 – Incorporated public art because
development requested an exception to standards
Residential developments occasionally request that
their property be rezoned to a Planned Development
(PD) to be afforded more flexible development
standards such as reduced setbacks or others. One of
the PD rezone findings require that “any latitude or
exception(s) to development regulations or policies is
adequately offset or compensated for by providing
functional facilities or amenities not otherwise required or exceeding other required development standards.”
Art is one amenity that can help developers meet this
standard. In this instance, the developer of a tract in the Cannery area incorporated public art via a statue of
fruit in homage to the area that had historically been
part of the Hunts Fruit Cannery. (Figure 3)
Scenario#2 – Incorporated art because development standards require a community benefit
When the City’s cannabis regulations were
first adopted, the Council imposed a
requirement for developers of cannabis
operations to incorporate public benefits
into their proposed projects. Current
regulations require that a portion of
cannabis-related tax revenues are put
toward community benefits rather than
requiring developers to propose
community benefits for their projects.
However, under the initial regulations, the
first cannabis dispensary approved by
Council incorporated a mural on the back
wall of the building located at the
Northeast corner of B Street and Main Street. (Figure 4).
Figure 3: A statue in the Cannery
development.
Figure 4: The mural on the back of the dispensary
located at B and Main Streets.
Scenario #3 – Art incorporated to enhance the
project or site design or to proactively
mitigate potential graffiti issues
There are several examples of this scenario:
A pet clinic and doggie daycare facility on
Grand Street near C Street needed to
include a trash enclosure for their
operation. The only viable location for the
enclosure was a street-facing location. To
minimize the visual impacts of the
enclosure at a prominent corner, DSD
worked with the developer to have a
mural painted on the walls of the trash
enclosure (Figure 5).
The development of the Eden Shores
Commercial Center included businesses with dual frontages and the primary business entrance on the interior parking lot. DSD staff were concerned that blank walls facing the exterior streets would attract graffiti. To address this concern, DSD worked with the developer to have murals painted on the street-facing walls of the buildings to provide visual interest and proactively address the potential for graffiti in the future (Figure 6).
Figure 6: Murals seen from the street at the Eden Shores Commercial Center.
Scenario #4 – Art incorporated as part of the development application, and required as a Condition of Approval (COA)
The City requires that art be included in plan designs when the project has an especially prominent location or impact in the community. This scenario currently applies to two projects: Lincoln Landing and the Hines Industrial redevelopment.
Figure 5: A cat mural is visible on the trash
enclosure at the pet clinic on the corner of Grand
Street at C Street.
Lincoln Landing, a mixed-use project of 475 apartments and 80,000 sq. ft. of retail at the corner of Foothill and City Center Drive at the northern end of downtown Hayward, was required to include public art as a Condition of Approval. Specifically, the COA stated:
“The developer shall install public art consisting of mural(s) wall-mounted or free- standing sculpture(s), along the western elevation (fronting San Lorenzo Creek); along the south elevation of the existing parking garage (fronting City Center Drive); and along the northern elevation (along Hazel Avenue). The final design and placement of public art shall be included on the building permit plan set and shall be reviewed and approved in accordance with the processes set forth in the City’s Mural Art Program, prior to the issuance of building permits.”
The project recently submitted the final mural art designs (Figure 6) and these will be incorporated before the final occupancy certificate can be issued.
Approval of the Hines’ Hayward Exchange @ 92 redevelopment project at the former Gillig site on Clawiter, which includes three speculative industrial buildings ranging from 56,000 to 214,000 square feet and a three-story data center of approximately 279,000 square feet, also features a COA related to public art. The COA states:
“As specified in the project documents, submitted September 15, 2020, Artsource Consultants shall be hired by the applicant to conduct an RFP process to identify an artist and art piece(s) to be incorporated into the site design. All costs related to the art consultant, RFP process, selected artist, and commissioned art piece(s) shall be assumed by the applicant. Applicant shall be required to allocate one third of one percent (0.33%) of the construction costs of the relevant building permit construction costs for acquisition and installation of Art in the development project. The final selection of the artist and art piece(s) shall be approved by the Planning Division (Project Planner or Planning Manager) prior to issuance of relevant building permits and/or certificates of occupancy.”
This project is currently under construction, but the art has not been finalized yet.
Figure 6: Final mural art designs to be installed at the Lincoln Landing development.
Placemaking in Economic Development Efforts
Economic Development (ED) staff work closely with DSD to encourage public art in private development. In addition to those efforts, ED is directly responsible for two programs that highlight art as functional and/or architectural design: Façade Improvement and Restaurant Relaunch & Outdoor Dining.
Encouraging developers to incorporate art into their projects – ED staff works in tandem with the DSD Planning Division to encourage developers to incorporate placemaking elements, including public art installations, in their proposed commercial or industrial development projects. ED staff is often the first stop for developers seeking feedback on site plans and elevations. ED staff uses this opportunity to relay City Council’s desire to have developments prominently feature public art, signage, and other design features (interpretive signage, walking paths with unique features, lighting, gathering spaces, outdoor amenities, food truck areas, etc.).
These elements are typically incorporated into plans when they are submitted to Planning for review. Planning then continues to work with the developer to do more through the entitlement process. In addition, in some cases, ED staff collaborates with developers to develop names for projects to enhance placemaking themes. This includes providing developers information about the context of certain sites and making connections to organizations such as the Hayward Historical Society, so project names are rooted in history. For example, the Lincoln Landing project on Foothill was renamed by the developer after collaborating with the Historical Society.
Façade Improvement Program – ED staff administers a façade improvement program that is designed to help business owners and their property owners upgrade the exterior of storefronts. As part of this work, ED staff works with business owners to make changes to buildings including adding awnings, paint, lighting, murals, outdoor dining areas, etc. This program generally supports five businesses per year through grant or loan funding ranging from $10,000 to $100,000 depending on the type, location, and scope of improvements. A recent example of this work can be found at Casa Del Toro, the new modern Argentinian restaurant on B Street. This program aided in creating a new outdoor dining patio, exterior paint, and building signage, which activated the frontage.
Restaurant Relaunch Program – This ARPA-funded economic recovery program is designed to support restaurants in adapting to new COVID-19 safety protocols and consumer trends. The program budget is $250,000. These funds will be used to provide businesses with technical and direct financial assistance to improve the interior and exterior of their businesses. The grant funds will assist with the purchase of furniture, heaters, umbrellas, landscape planters, and other needed services such as design professionals. The use of these funds are geared toward reconfiguring indoor and outdoor spaces, updating building singage; adapting back-of-house workflow for new safety guidelines; updating menus and pricing; establishing an online presence for off-premise sales; designing customer loyalty programs; and creating and launching marketing initiatives to drive customer traffic to the businesses.
Based on feedback from the Council Economic Development Committee (CEDC), ED staff is working to push businesses to make bolder, more modern, and more remarkable exterior improvements. To this end, ED staff created a bench contract with of experienced architects. Businesses that receive grant funding through this program will be required to use a program architect, who will work with the business and collaborate with ED and Planning staff to help craft a design that meets the business’ brand and vision while furthering Council’s objective to create placemaking and activate storefronts. As detailed in ED staff’s program update presentation to CEDC in May, the bench of on-call architect contracts were established and six businesses have been tentantively awarded funding. ED staff anticipates anticipate at least one project will be completed by the end of this calendar year. The program anticipates five to eight completed projects over the next two years.
Complete Streets and Corridor Improvements
On March 19, 2013, the Council adopted Resolution No. 13-027, supporting a citywide Complete Streets Policy to support the design and development of a comprehensive, integrated transportation network to allow for safe, convenient travel along and across streets for all users. While not specific to art, the Public Works Department strives to include artistic elements in street and corridor improvements where possible.
A soon-to-be example of the department’s artistic efforts will be on display in Phase III of the Mission Boulevard Improvement Project, which runs from A Street to the north end of town. The project has been awarded for construction and the work will begin soon. This project will transform a
one-mile stretch of Linear
Park along the eastern
side of Mission Blvd, from
Blanche Street to Fairway
Street. The public was
invited to participate in
two visioning sessions
that influenced the park’s
final design.
The improvements will
include art crosswalks, artful landscaping, upcycled city benches and tables, and upcycled timber benches.
Community Agency Funding – Arts and Music
Through the annual Community Agency Funding process, the Community Services Commission (CSC) makes recommendations to Council for the distribution of Community Development Block Grant (CDBG) and General Fund monies to programs in the following categories: Infrastructure and Economic Development (CDBG); Public/Social Services (CDBG/General Fund); and Arts and Music (General Fund). The currently funded Arts and
Music programs include public displays of art, performances throughout the City of Hayward, and delivery of art and music programming to youth.
Community Foundation
Staff began exploring the concept of a Hayward Community Foundation to distribute revenues collected from the Commercial Cannabis Permit Program and earmarked for community benefits. Under this program, the City Council required each would-be commercial cannabis operator to describe the community benefits they planned to provide in order to operate in the City. The City has created a Hayward Community Foundation (HCF) in part to partner with these approved businesses to ensure the relevant, equitable, and impactful use of any community benefit funds. Once the HCF accumulates a $1M fund balance, the distribution of the HCF funding could potentially be integrated into the City’s Community Agency Funding process. In the proposed structure, some portion of the funding could be available for public art, and arts and music programming.
Future Planned Public Art Projects
In addition to the strategies for supporting public art described above, there are several planned and potential projects currently underway:
Hayward Heritage Plaza – Heritage Plaza will soon have three planned public art pieces representing Hayward’s rich heritage and history. Staff held discussions with the Hayward Area Historical Society (HAHS), Library Commission, representatives from local indigenous groups, representatives of the Eden Area Japanese American Citizens League, former residents of Russell City, and the Hayward Arts Council to identify installations for the site. Based on these discussions, the three art pieces planned for the plaza are in honor of:
the Muwekma Ohlone Tribe, whose ancestors called the Hayward area home prior to colonization; the Japanese-American community (Figure 7), who were bussed from what is now Heritage Plaza to incarceration camps during World War II; and Russell City, an incorporated community that was declared blighted by the County and annexed by the City of Hayward in the 1960s, displacing its residents.
The artists for the Muwekma Ohlone Tribe and Japanese-American pieces have been selected and the pieces are scheduled to be installed by the Fall of 2022. The Russell City Art Committee (primarily consisting of former Russell City residents and their descendants) is in the early stages of creating a Request for Proposals to hire an artist.
The Stack Youth and Family Center – The Stack Center project designs include plans for several murals and sculptures. The Stack Center will be built on the site of the Eden Youth and Family and Matt Jimenez Community (MJCC) Centers at the intersection of Tennyson and Ruus Roads. The first phase of the project includes three public art components based Figure 7: Sketch of the
planned Heritage Plaza
Art Piece honoring the
Japanese-American
community.
on themes identified during the youth participatory design process and other community input:
1. Mural on the east side of the MJCC – The renovation will convert the east side of the MJCC into the entryway into the gym and add an event plaza. The theme for the mural on that side of the building will be “Youth Thriving Through Multi-Cultural Recreational Opportunities,” including sports to tie into the gymnasium and performance arts to tie into the plaza.
2. Mural on the south face of the MJCC – The theme for this mural will be “Indigenous Food Heritages from Around the World.” This reflects the diversity of the surrounding neighborhoods and ties into the commercial kitchen and food entrepreneurship space inside.
3. Free-standing sculpture on the north end of the community events plaza – The theme for this sculpture will be “Strength Within Families and the Strength of Diverse Families Supporting One Another.”
A Home for Public Art - While the City of Hayward does not have a formal public art program, the City has multiple programs to support publicly available art that reflects its unique and diverse population. The creation of a separate Arts Commission would require funding and staff support. It would also require making some decisions about where, structurally within the organization, a formal public art program would be based.
FISCAL IMPACT
There is no fiscal impact associated with this report.
STRATEGIC ROADMAP
This agenda item supports the Strategic Priority of Enhance Community Safety and Quality of Life. Specifically, this item relates to the following project:
E12: Explore a public art program and prioritize gateway locations.
NEXT STEPS
If the committee members wish, after receiving this report, staff will schedule a work session to discuss the item with Council or take other appropriate follow up actions.
Prepared by: Adam Kostrzak, Director of Information Technology; Alex Ameri, Director of Public Works; Daniel Mao, Management Analyst; Jayanti Addleman, Library Director; Jennifer Ott, Assistant City Manager; Kristoffer Bondoc, Executive Assistant; Laurel James, Management Analyst; Mary Thomas, Management Analyst Monica Davis,
Community Services Manager; Paul Nguyen, Economic Development Manager; Sara Buizer, Deputy Director of Development Services
Recommended by: Regina Youngblood, Assistant City Manager
Approved by:
_______________________________________
Kelly McAdoo, City Manager
Mural Tour
@cityofhayward
#haywardmuralcity
Visit our mural program web page
tiny.cc/haywardmural
Visit our mural program web map to see more
art in Hayward.
tiny.cc/haywardmuralmap
SHARE YOUR EXPERIENCE
The Hayward Public Art Mural Program is operated in
support of the City Council’s Safe and Clean priorities.
While this program, which was implemented in April
of 2009, supports blight elimination efforts,
beautification, business-to-business opportunities,
local artists and civic pride, its true success shines
through in neighborhood enrichment and downtown
rejuvenation.
Cannery
Middle School
Hayward
BART
City Hall
Main
Library
Hayward
High
School
Faith
Ringgold
School of
Art & Science
Hayward
Adult
School
Burbank
School
Smalley
Ave
Hote
l
Ave
Atherton St
Lion St
Grace St
Maple Ct
Kings Ct
Gran
d
St
3rd
St
4th St
Sut
ro
St
Burb
ank St
Clay St
Flagg St
Dea
n St
Bellina St
Valley
St
Russel
l W
ay
W
at
kins St
W
atkins St
Vallejo St
C St
C St
C St
D St
Pera
lta
St
Pearce St
Filbe
rt
St
Walpert St
Prosp
ect
St
2nd S
t
E St
Weste
rn B
lvd
East Ave
Highland Blvd
McKeever Ave
2nd St
Montgomery Ave
B St
A St
B St
B St
Main St
Main St
A St
D St
Mission B
lvd
Mission B
lvd
Jackson St
Mission B
lvd
Foothill Blvd
Foothill Blvd
1 34
6 5
8 9
10 7
6 2
Downtown
0 250
Feet
1 2
3 4
5 7
8 9
10 11
12 6
To Sorensdale Park &
South Mission Blvd
Sorensdale
Park Jane AveHarder Rd
Mission Blvd
0 1000
To Downtown
To South
Mission Blvd
Feet
13 Sorensdale Park
Mission Blvd
Industrial PkwyMission Hills
Golf Course
0 1000To Sorensdale Park;
Downtown Feet
South Mission Blvd
14 Mission Blvd
Foothill Blvd
B St
A St
Jackson St
Harder Rd
880
Tennyson Rd
Ind ustrial Pkwy
LOCATOR MAP
Downtown
Sorensdale
Park
South
Mission
Blvd
Gateway Mural
Andrew Kong Knight
Magnify Glass
Suzanne Gayle
Mexican/American
Linda Longinotti
Tile Style View Cape
Linda Longinotti
Cinema Place Garage
Andrew Kong Knight
Faces of Hayward
Andrew Kong Knight
Jackson Street Retaining Wall
Jean Bidwell
Linda
Longinotti
Grand T errace Wall
Jean Bidwell
12 Sorensdale Park
Suzanne Gayle
13 South Mission Blvd
Suzanne Gayle
14 Hayward Historical Society
Josh Powell
Russell City
Josh Powell
Buon Appetito
Jean Bidwell
Avalon Jewelers Streetscape
Suzanne Gayle
1 2
3 4 5
6 8
7 9
10 11
5 6
7 8
9 10
21 43
Legend
Mural
Additional Utility Box Art
Utility Box Art with photo10
10 MURALS UTILITY BOXES
CITY OF HAYWARD
Hayward City Hall
777 B Street
Hayward, CA 94541
www.Hayward-CA.gov
File #: RPT 22-066
DATE: June 23, 2022
TO: Council Economic Development Committee
FROM: Acting Assistant City Manager
SUBJECT
Future Meeting Topics as of June 23, 2022
That Committee Members review and comment on the attached Future Meeting Topics.
ATTACHMENTS
Attachment I Future Meeting Topics as of June 23, 2022
CITY OF HAYWARD Printed on 6/17/2022Page 1 of 1
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ATTACHMENT I
Council Economic Development Committee
Future Meeting Topics as of
June 23, 2022
RESPONSIBLE
STAFF
FUTURE MEETING AGENDA ITEMS
PRESENTATION
DATE*
Economic
Development
Economic Impacts of COVID-19 & Trends
Standing Item
Economic
Development &
Planning Staff
Review of Select Policies Impacting
Businesses:
Update to the Alcohol Beverage Outlet Ordinance
July 2022
Economic
Development
Approval of CEDC Regular Meeting Schedule
July 2022
Economic
Development
Hayward Upward Economic Recovery Plan
Update: Open for Business Marketing
Campaign
September 2022
Economic
Development
Economic Development Division
Staffing Capacity Analysis
2022
Economic
Development
Report from the Downtown Hayward
Improvement Association (DHIA)
2022
Public Works/
Information
Technology
Update on City Fiber/Broadband Initiatives
(Following update to CIC)
2022
Economic
Development
Impact of Cannabis Industry on Economic
Development*
2022
Planning
Staff
Update on Status of Issued Cannabis
Permits
2022
*Subject to change and data availability