Attachment IIAttachment IIDowntown Hayward Activation Pilot Program Attachment II
Attachment II
Pathways for Performers
Program Overview:
Pathways for Performers is a pilot street performance initiative designed to activate public spaces in Downtown Hayward with live music.
The program would engage performers who will play live non-amplified music at designated locations. Each performer would receive a modest stipend. Performers are allowed to receive tips/donations from the public while performing but they must act in accordance with all regulations governing street performance as well as rules established by Pathways for Performers program managers. They may also sell copies of their own recordings during their allotted time period.
Any musical performer with at least two hours of musical performance material is eligible for participation in Pathways for Performers. At this time, this program is open to music-centric performances only such as singers and instrument players. While the focus is to support and showcase local performers, performers from outside of the local region may be showcased as long as they are in line with the community’s goals of inclusion and diversity.
Responsibilities of Performers:
Performers are responsible for bringing everything they need to the site, including tables, chairs, instruments, etc. and for setting up and taking down their space.
Days and Times of Performances:
During the initial pilot period, performers will be scheduled Fridays and Saturdays. Additional days may be added based on feedback from businesses, number of performers interested in participating in the program, and overall success of the program. Performance times will be scheduled between 4:00 PM – 8:00 PM on Fridays and 2:00 PM - 8:00 PM on Saturdays. Hours of performances may be adjusted by the Program Managers to maximize the positive impact to downtown.
Locations of Pathways to Performers designated performance spaces:
Registered performers will be assigned one of the designated performance spaces for their assigned block of time. The space is located within the public sidewalk. It is a 10’ x 10’ space. All equipment and tip collection items must remain within the designated areas so as not to block access for pedestrians. Additional locations may be added.
Location 1 – Cinema Plaza (near 1069 B Street)
Location 2 – Near Casa Del Torro (near 1034 B Street)
Location 3 – Near Kansai Sushi Patio Area (near 954 B Street) Location 4 – Patio near Stack Cutz Barber Shop (near 935 B Street) Location 5 – Patio near Marley’s Treat (near 846 B Street) Location 6 – Patio near Hayward City Pho (near 855 B Street) Location 7 – Patio near Tacos El Gordo (near 792 B Street)
Art in Action
Program Overview:
Art in Action is a pilot initiative designed to activate public spaces in Downtown Hayward with artists actively engaged in the process of creating art pieces.
The program would invite artists to set up a station to actively create art at various downtown locations. Each artist would receive a modest stipend for their time spent creating art at the pre-determined time and location. Artists are allowed to receive tips/donations from the public while creating their work, but they must act in accordance with all regulations governing street performance as well as rules established by Pathways for Performers program managers. Artists may also have other original pieces available for sale. Sale pieces must fit within the designated performance space.
Any artist that will actively create art, engage with audience members, or provide interactive art experiences are eligible for participation in Art in Action. At this time, this program is open to artists that draw, paint, sculpt, or create other original pieces using various mediums. Large-scale paintings, active sculpture/carving, sidewalk chalk art, interactive participatory art experiences, etc. are highly sought after and encouraged.
Responsibilities of Artists:
Artists are responsible for bringing everything they need to the site, including tables, chairs, display boards, etc. and for setting up and taking down their booths.
Artists must work on and/or complete at least one original art piece during their assigned time.
Artists must leave their designated area clean and free of any spilled art mediums.
Days and Times of Performances:
During the initial pilot period, artist will be scheduled Fridays and Saturdays. Additional days may be added based on feedback from businesses, the umber of artists interested in participating in the program, and the overall success of the program. Times will be scheduled between 4:00 PM – 8:00 PM on Fridays and 2:00 PM and 8:00 PM on Saturdays with a focus on the dinner rush of 5:00 PM – 8:00 PM. Hours of performances may be adjusted by the Program Managers to maximize the positive impact to downtown businesses.
Locations of Art in Action designated performance spaces:
Registered artists will be assigned one of the designated art creation spaces for a two-hour block of time. The space is located on the public sidewalk. It is a 10’ x 10’ space. All equipment, goods for sale, and tip collection items must remain within the designated areas to not block access for pedestrians. A list of the spaces and photos of the locations can be found under the Pathways for Performers program.
Patio Pop-ups
Program Overview:
Patio Pop-ups is a pilot program aimed to help create additional retail density in the downtown. The idea would be to allow pop-up vendors to set up their booths in the sidewalk bump-out patios in the downtown that are not utilized by existing restaurants. The vendors would be located across the sidewalk from the buildings, for those buildings with operating tenants. If the building is currently vacant, a pop-up vendor would be placed in front of the vacant storefront. In either case, pedestrian access must be maintained.
The program would engage a rotating group of 10-12 pop-up vendors on a weekly basis. The vendors would operate on Friday and Saturday to correspond with the other two activation programs for the downtown. Vendors would not be charged to use the spaces. Vendors can sell goods such as clothing, jewelry and accessories, home décor items, pet items, and more. No food sales are allowed.
Responsibilities of Vendors:
Vendors must provide all of their own equipment including tables, chairs, tents, etc. Vendors are responsible for setting up and removing their own equipment and must remove all trash from the area when their time is complete.
All vendors must have a valid City of Hayward Business License in order to operate a booth.
Days and Times of Pop-ups:
During the initial pilot period, vendors will be scheduled Fridays and Saturdays. Additional days may be added based on feedback from businesses, the number of vendors interested in participating in the program, and the overall success of the program. Times will be scheduled between 4:00 PM – 8:00 PM Fridays and 2:00 PM- 8:00 PM on Saturdays with a focus on the dinner rush of 5:00 PM – 8:00 PM. Hours of operations for the pop-ups may be adjusted by the Pop Up Guide to maximize the positive impact on downtown.
Locations of Patio Pop-up designated spaces:
Registered Pop-ups will be assigned a designated space for their business. The space is located within the public right-of-way. It is a 10’ x 10’ space in the patio areas or a 5’ x 20’ space when adjacent to a vacant building. All equipment, goods for sale, and associated items must remain within the designated areas so as not to block access for pedestrians. The locations for these vendors will be evaluated each month to ensure updates occur as new businesses move into existing vacant tenant spaces.