1 Council Economic
Development
Committee
February 23, 2023
Hayward Police Department Year-End Report
2 How to Provide Public Comments
The Council Economic Development Committee is accepting public comments prior to the meeting via email or during the meeting via the Zoom link or Zoom dial-in information listed on the published agenda.
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• Use headphones/mic for better sound quality and less background noise • Decorum: Please be mindful that virtual meetings are public and will be recorded. All meeting rules of procedure and decorum, including speaker time limits, will apply. The Staff Liaison, via the host, may remove individuals for persistent disruption or any conduct or statements that threaten the safety of any person(s) at the meeting.
Hayward Police Department Year-End Report
3 Approval of Minutes from January 26, 2023
Regular Meeting
Hayward Police Department Year-End Report
4 CEDC Revised Regular Meeting Schedule
REVISED
COUNCIL ECONOMIC DEVELOPMENT COMMITTEE
2022-2023 MEETING SCHEDULE
Meeting Location: CITY HALL
2ND FLOOR, CONFERENCE ROOM 2A
777 B STREET
HAYWARD, CALIFORNIA
Meeting Time: 4:00-5:30 P. M.
Meeting Dates: The Council Economic Development Committee meets on the first Monday of each month except where noted otherwise.
March 23, 2023 Canceled
April 3, 2023
May 1, 2023
June 5, 2023
July 3, 2023
5 Zoning Text Amendment
Self Storage in Industrial Districts
Council Economic Development Committee
February 23, 2023
Public/Self Storage
•Defined as individual storage
spaces for a weekly or monthly fee
to the public.
•In 2019, use was eliminated from
the Industrial Districts as a
permitted or conditionally
permitted use.
•Use was determined to be space
intensive, low job & low tax
generating use.
•Currently there are 18 public/self
storage facilities operating in
Hayward.
IP
AT-IP
IL
IG
AT-AC
Industrial Districts
Proposed Project
•Proposed mixed flex industrial and self storage
development at 29265 Pacific Street.
•1.7-acre site is vacant & used as a contractor’s
yard.
•Proposal requires approval of Zoning Text
Amendment which is applicable District-wide.
1. Would members of CEDC support
a Zoning Text Amendment to allow
self-storage as a conditionally
permitted use in the IL District where
the subject site is located?
2. Would CEDC support allowing self
storage as a conditionally permitted
use in the IP and IG districts?
3. Should this use be included as one
of a mix of uses with flex industrial &
warehouse? Or as a standalone use?
TOGETHER FOR HAYWARD
DOWNTOWN ACTIVATION
PILOT PROGRAM
Catherine Ralston, Economic Development Specialist
DOWNTOWN
HAYWARD
PRE- COVID
• Positive Outlook with new
residential projects approved
• New businesses adding to the
existing mix
• Several privately-organized
special events throughout the
year bringing thousands to the
Downtown
11 SOUNDS OF THE
SEASON
• Each Saturday of December, volunteer musical
groups performed on public right of way at Cinema
Plaza at 1069 B Street or the plaza near 944 B Street.
• Volunteer groups featured singing and instrumental
music to celebrate our spirit of inclusion and the
winter-time traditions of our diverse community
• Test program to get a feel from the business
community about creating a broader programs to
bring performers and artists to the downtown
district.
12 DOWNTOWN
ACTIVATION PILOT
PROGRAMS
Three pilot programs aimed at creating vibrancy and energy through the introduction of music, art and the entrepreneurial spirit.
Activations encourage customers return to downtown and support businesses:
1. “Pathways for Performers”
2. “Art in Action”
3. “Patio Pop-ups”
All of the proposed programs take place within the public right-of-way, to allow implementation in an expedited manner.
13 PATHWAY FOR
PERFORMERS
Street performance initiative designed
to activate public spaces in
Downtown Hayward with live music.
14 PATHWAYS FOR PERFORMERS
15 • The program would engage performers that would play live non-amplified music at designated locations on weekends.
• Performer would receive a stipend. Performers are allowed to receive tips/donations. • They may also sell copies of their own recordings during their allotted time period. • Any musical performer with at least two hours of musical performance material is eligible. • Focus is to support and showcase local performers, however performers from outside of Hayward may also bring new potential customers to the downtown area as they come to support and listen to the performers.
ART IN ACTION
Activate public spaces in Downtown Hayward with artists actively in the process of creating art pieces 16 ART IN ACTION
17 • Engage artists that would set up a station to actively create art at a location on the weekends • Artists would receive a modest stipend for their time and are allowed to receive tips/donations from the public while creating their work
• Artists may also have other original pieces available for sale. • Large scale paintings, active sculpture/carving, sidewalk chalk art, interactive participatory art experiences, etc are highly sought and encouraged.
• Encourage the selected program manager to incorporate artists that produce “Instagramable” pieces
PATIO
POP - UPS
Help create additional retail density in the downtown
Sample Footer Text
18 PATIO POP - UPS
19 • The program would engage a rotating group pop-up vendors on a weekly basis. • Allow pop-up vendors to set up their booths/tables in the patio areas not utilized by restaurants. • Located across the sidewalk from the buildings for those buildings with operating tenants. If the building is currently vacant, a pop-up vendor could be placed adjacent to the building. • Vendors to operate on Friday and Saturday to correspond with the other two activation programs for the downtown.
• Vendors can sell goods such as clothing, jewelry and accessories, home décor items, pet items, and more. No food sales or food preparation activities will be allowed.
MARKETING
With the launch of these programs, Economic Development staff in coordination with Community and Media Relations staff will launch a marketing campaign that will include:
• Social media
• Billboard ads on I-880
• Print articles in local papers
• The Stack newsletter.
As part of the social media campaign, we can focus the efforts not just to the local Hayward area, but to the larger Bay Area region as well.
20 SELECT A PROGRAM MANAGER
21 Issued RFP
seeking a
Program
Manager
Interviewed the 3
responding
parties
In negotiations
with Renaissance
Entrepreneurship
Center and Pop-
up Guide
PROGRAM MANAGERS SCOPE
Community Outreach
Work with local
community groups for
spreading the word
seeking performers,
artists and pop-up
vendors
Participant Selection
Review applications from
interested parties,
schedule, and ensure
all necessary permits
and documents are in
hand
Fiscal Agent
Provide stipends to
participating
performers and artists
Day of Management
Provide day of
management of
artists, performers and
vendors
22 PROGRAM
FUNDING
• Anticipated program budget - $150,000.
• Includes program manager costs, stipends
for participating artists and performers,
and marketing.
• Proposed funding source – ARPA Recovery
program – Open for Business.
23 Open for Business Program Allocation $250,000
Allocated to Date $75,000
Remaining to Date $175,000
NEXT STEPS: A TIMELINE
Approval by City Council
to Proceed
March 2023 – authorize
City Manager to
negotiate and execute
agreement with
Program Manager
Community Outreach
April 2023 - Program
Manager engages with
Community groups and
prepares a Call for
Participants
Participants selected
May 2023 – Vetting
process complete and
first group of
participants are
scheduled for specific
weekends
Launch of Program
May – October 2023 –
Six months of the pilot
program providing
activation on weekend
days and evenings
Wrap - Up
November 2023 –
Evaluation of the
program. Determine
future of such program.
24 FEEDBACK
REQUESTED
FROM CEDC
MEMBERS
1. Is the use of the ARPA Open for Business
funds for these pilot programs consistent
with CEDC goals for economic recovery?
2. Does CEDC agree the pilot
programs will re-activate the downtown
and draw customers to support
businesses?
3. Is there anything we are missing from the
pilot program that can help attract
customers back to the downtown?
25 THANK
YOU
26 Hayward Police Department Year-End Report
27 Council Economic Development Committee
Future Meeting Topics as of February 23, 2023
*Subject to change and data availability
Hayward Police Department Year-End Report
28 Committee Member/Staff Announcements
Hayward Police Department Year-End Report
29 ALAMEDA COUNTY SMALL BUSINESS RECOVERY GRANT
GRANT AWARDS
• Managed by East Bay EDA
• Grant Funding Available: $11 Million
• Eligible businesses can receive a one-time grant
• $5,000 for home-based businesses and $10,000 for
brick-and-mortar businesses
• Grants will not require repayment
• Due to demand for the program exceeding the available pool of grant funds, all grants were awarded by lottery • Recording and methodology of the lottery can be
viewed at https://eastbayeda.org/grants/
OUTREACH
• East Bay EDA created media toolkit
• City CMR team supported the development of materials
and dissemination of information
• Direct emails to businesses
• Stack Extra
• Regular Hayward social media posts
• Direct calls to businesses and visits to businesses
Hayward Police Department Year-End Report
30 How did Hayward Businesses do?
Total
Awardees:
179
$1,465,000
$1,140,000
$325,000
Total Applicants
City-Wide
739
Total Awardees
County-Wide
~1,430 Commercial Brick
and Mortar: 114
Home-Based
Business: 65
Hayward businesses received 13% of
grant funding, but makeup only 9% of
Alameda County.
Hayward Police Department Year-End Report
31 0 10 20 30 40 50 60
Arts, Entertainment, Recreation
Fitness
Accommodation
Personal and Laundry Service
Manufacturing
Construction
Warehousing & Distribution
Personal Care (e.g., Beauty Sal
Retail
Bar & Restaurant
Professional & Technical Service
# of Businesses
Business Types Awarded
0 5 10 15 20 25 30 35 40 45
American Indian/Alaskan Native
Pacific Islander
Middle Eastern
Other
Decline to State
South Asian
Southeast Asian
White
African American or Black
East Asian
Hispanic/Latino
# of Businesses
Race and Ethnicity of Awardees
Decline
to State
2%
Female
46%
Male
51%
Non-
Binary
1%
AWARDEES BY GENDER
Demographics of
Awardees
Hayward Police Department Year-End Report
32 New Businesses
Downtown
236 B Street
Downtown
22415 Foothill Blvd
Hayward Police Department Year-End Report
33 Adjournment