Thursday, February 23, 2023
5:00 PM
CITY OF HAYWARD
Hayward City Hall
777 B Street
Hayward, CA 94541
www.Hayward-CA.gov
Remote Meeting
Council Economic Development Committee
Agenda
February 23, 2023Council Economic Development
Committee
Agenda
COVID-19 Notice: Consistent with Assembly Bill 361, the Council Economic Development Committee meeting includes teleconference participation by all Committee members and the public.
Please note that we are now using the Zoom Webinar platform to conduct meetings and receive live public comment.
How to submit written Public Comment:
Send an email to [email protected] by 2:00 p.m. the day of the meeting. Please identify the Agenda Item Number in the subject line of your email. Emails will be compiled into one file, distributed to the Council Economic Development Committee and staff, and published on the City's Meeting & Agenda Center under Documents Received After Published Agenda. Written comments received after 2:00 p.m. that address an item on the agenda will still be included as part of the record.
How to provide live Public Comment during the meeting:
Please click the link below to join the webinar:
https://hayward.zoom.us/j/85381193407?pwd=aGtJWTBmOG9HRGFpQllaR2s3ZHJ5Zz09 Webinar ID: 853 8119 3407
Password: CEDC2-23!!
Or
Dial: +1 669 900 6833
Webinar ID: 853 8119 3407
Password: 8203303090
A Guide to attend virtual meetings is provided at this link: https://bit.ly/3jmaUxa
CALL TO ORDER
ROLL CALL
PUBLIC COMMENTS:
(The Public Comment section provides an opportunity to
address the City Council Committee on items not listed on the agenda as well as items on the agenda. The Committee
welcomes your comments and requests that speakers present their remarks in a respectful manner, within established time limits, and focus on issues which directly affect the City or are within the jurisdiction of the City. As the Committee is prohibited by State law from discussing items not listed on the agenda, any comments on items not on the agenda will be taken under consideration without Committee discussion and may be referred to staff.)
February 23, 2023Council Economic Development
Committee
Agenda
APPROVAL OF MINUTES
Approval of the Jan. 26, 2023 CEDC Regular Meeting MinutesMIN 23-0191.
Attachments: Attachment I Draft Minutes from the Jan. 26, 2023 CEDC Meeting
REPORTS/ACTION ITEMS
Approval of Revised Regular CEDC FY23 Meeting ScheduleACT 23-0132.
Attachments: Attachment I Revised FY23 CEDC Regular Meeting Schedule Preliminary Concept Review: Zoning Text Amendment to Allow Self-Storage Flex Industrial Development at 29265 Pacific Street
RPT 23-0203.
Attachments: Attachment I Staff Report
Attachment II Proposed Plans
Hayward Upward Economic Recovery Plan Update: Downtown Activation
RPT 23-0214.
Attachments: Attachment I Staff Report
Attachment II Downtown Activation Pilot Program
FUTURE AGENDA ITEMS
Future Meeting Topics as of Feb. 23, 2023RPT 23-0185.
Attachments: Attachment I Future Meeting Topics as of Feb 23, 2023
COMMITTEE MEMBER/STAFF ANNOUNCEMENTS AND REFERRALS
ADJOURNMENT
CITY OF HAYWARD
Hayward City Hall
777 B Street
Hayward, CA 94541
www.Hayward-CA.gov
File #: MIN 23-019
DATE: February 23, 2023
TO: Council Economic Development Committee
FROM: Chief Economic Development Officer
SUBJECT
Approval of the Jan. 26, 2023 CEDC Regular Meeting Minutes
RECOMMENDATION
That Committee members review and approve the attached draft Minutes from the Jan. 26, 2023 Regular Meeting.
ATTACHMENTS
Attachment I Draft Minutes from the Jan. 26, 2023 CEDC Meeting CITY OF HAYWARD Printed on 2/17/2023Page 1 of 1
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COUNCIL ECONOMIC DEVELOPMENT COMMITTEE
MEETING MINUTES – January 26, 2023
CALL TO ORDER: The Regular meeting was called to order at 5:06 p.m.
ATTENDANCE (September 2022-July 2023):
Committee Member
Present
1/26/2023
All Meetings
Year to Date
Meetings Mandated
By Resolution
Present Absent Present Absent
Mayor Salinas 1 0 1 0
Council Member Andrews 1 0 1 0
Council Member Zermeño 0 1 0 1
OTHERS IN ATTENDANCE:
Regina Youngblood, Assistant City Manager; Paul Nguyen, Economic Development Manager; Catherine Ralston, Economic Development Specialist; Daniel Mao, Economic Development Specialist; Suzanne Philis, Senior Secretary; Nancy Mangold, Ivan Fedorenko and Bryce Root with CSUEB, Paul Hodges.
PUBLIC COMMENTS
There were none.
1. APPROVAL OF MINUTES OF REGULAR MEETING SEPTEMBER 22, 2022
A motion to approve the minutes from the September 22, 2022 Regular Meeting was made by Council Member Andrews and seconded by Mayor Salinas. The minutes were approved with Council Member Zermeño absent.
2. HAYWARD UPWARD ECONOMI C RECOVERY PLAN UPDATE: HAYWARD OPEN FOR
BUSINESS MARKETING CAMPAIGN
Economic Development Manager Paul Nguyen introduced the item noting a needs assessment found that local businesses desired marketing assistance to encourage patrons to r eturn to brick-and- mortar shops and restaurants. Staff issued a request for proposals, he said, and selected CSU East Bay College of Business and Economics MBA students to create a series of 12 v ideos highlighting local brick-and-mortar businesses that suffered economic hardship but persevered through the COVID-19 Hayward Council Economic Development Committee
Regular Meeting Minutes
January 26, 2023
pandemic. He then int roduced Dr. Nancy Mangold, program lead and professor at C SUEB and Executive Director of the East Bay Small Business Development Center who gave the presentation.
Council Member Andrews said she loved that students were involved in the project and thanked staff for thinking outside the box. She asked if any other city was engaging students and encouraged staff to claim they were the first when Manager Nguyen said he didn’t know of any.
Council Member Andrews said she liked the series trailer and found it dynamic but she wondered why it had to mention how many businesses closed during the pandemic. Manager Nguyen explained that giving that number provided context for the series and how important it was for patrons to support local businesses. He noted that the individual business videos did not include any “doom and gloom” messaging.
Council Member Andrews mentioned that Tennyson Road business owners wanted property owners to s tart impro ving buildings there and she asked if there was an ad hoc committee o f business owners to do the same thing for B Street. She said a pleasant sh opping experience was needed and she asked what staff could do to crea te that starting on B Street and if any ex isting models would work if there were no chain stores.
Manager Nguyen said as noted on Future Meeting Topics, staff was developing a s uite of program s aimed at activating downtown public spaces. He said he though t she would be pleased with thei r recommendations.
Manager Nguyen a lso noted that staff was working with a ret ail consultant to facilitate a tour of downtown that included a discussion of City policies that impact development. He mentioned that the same consultant was working with San Francisco on their post-pandemic downtown plan.
Council M ember Andr ews as ked what this video series would do to ac tivate B Street. Manager Nguyen e xplained that the Hayward Open for Business pro ject represented different types of businesses from all over Hayward and not just B Street businesses. He reassured her that staff would continue to drill down on issues impacting the downtown.
CSUEB Marketing Professor Dr. Ivan Fedorenko noted that two downtown Hayward businesses, The Dirty Bird and El Go rdo Tacos, were featured in the video series. He said his team was very happy to have the opportunity to work with them.
Council Member Andrews asked if the video series would address the need for public art in Hayward.
Manager Nguyen said no and explained that the needs assessment given to local businesses did not include questions related to public art, but he noted that art would be targeted in other programs.
Dr. Mangold men tioned that the Downtown Hayward Improvement A ssociation had contacted CSUEB about wrapping downtown garbage cans with artwork.
Council Member Andrews suggested students look at Miami ’s downtown district for id eas and said she would love to see some data on how some of those ideas could work in Hayward.
Hayward Council Economic Development Committee
Regular Meeting Minutes
January 26, 2023
Council Member Andr ews commented t hat the videos would help the businesses featured, but said downtown was really hurting and needed more help. Manager Nguyen said the downtown activation programs should help.
Bryce Root, CSUEB Marketing Strategist , Sm all Business Advocate and SBDC A dvisor, said he was really impressed with the murals in downtown Hayward, noting they added so much.
Council M ember Andrews noted she ’d been saying for years that artwork needed to be “Instagrammable” so people come to take a picture and then stay for a cup of coffee. She said she didn’t want to pour money into temporary solutions but preferred something that would keep people coming back.
Mayor Salinas said the videos were great and that he was except ionally pleased that C SUEB was engaged with City staff to produce them. He thanked representatives and sai d he also appreciated that they were looking for grant funding for future projects. The trailer was high quality and professional, he said, and set a standard moving forward.
Mayor Salinas said Hayward had a great track recor d of being able to bring folks to downtown and the video series would enhance that. He said he didn’t want to minimize the work done on the project but staff still needed to reach out and crack the nut to bring more new businesses to d owntown. He said the property owners were part of the problem, but he wanted to know what staff was planning to get more retail downtown. Mayor Salinas said now that one of the copy centers closed at the gateway to B St reet, there was a great opportunity to frame up downtown in a way that businesses would know that we wanted them there. He asked what the City was investing in to get aggressively outreach retail businesses.
Mayor Salinas said he agreed with Coun cil Member Andrews that the City need ed “Instagrammable” artwork in downtown. He asked staf f to imagine having something like the big CSUEB si gn downtown. He said the City needed to invest and install public art. He encouraged staff to continue to work with downtown building owners to fill vacancies.
Mayor Salinas thanked CSUEB staff and studen ts for their work and said he would tout the series to the university president.
3. HAYWARD UPWARD ECONOMIC RECOVERY PLAN UPDATE: TOGETHER FOR HAYWARD E-
GIFT CARD PROGRAM
Economic Develop ment Manager Nguyen introduced Economic Development Specialist Cather ine Ralston who gave the presentation.
Mayor Salinas commented that both topics on the agenda were positive economic development items that clearly demonstrated that whe n staff focuses on promo ting local businesses, especially with a partner, the outcome was successful.
Mayor Salinas continued saying that everyone he spoke to about the gift card program gave great reviews and responses. Not one bad comment, he said. If m ore money becomes available, Mayor Salinas said he would like to see seasonal promotions through out the year. He thanked staff for Hayward Council Economic Development Committee
Regular Meeting Minutes
January 26, 2023
developing the program and asked if the Division had enough staffing to do seasonal gift card promotions.
Manager Nguyen explained that now that the program was up and run ning, it would be minimal in terms of effort to offer future promotions.
Council Member Andrews said as long as customers didn ’t get f atigued, she would like to see future promotions at Mother’s and Father’s Day as well as Valentine ’s Day to he lp restaurants. She said she couldn’t believe how well some stores did. At the Brick by Brick Lego store, she said, customers were coming from all over to use their gift cards. Council Member Andrews said the use of social media to promote the program had a big impact on sales.
Council Member Andrews s uggested coupling the program with public art by blowing up a huge gift card and putting it downtown. She said she would love to see Hayward promotions and a ds get even bigger. She acknowledged this program was advertised very well.
Manager Nguyen said he h eard her loud and clear about incorporating public art and reiterated that from a staffing viewpoint the impact on staf f was low. He pointed out, however, that funding h ad come from the American Rescue Plan so he wou ld have to find a budget t o offer gift card matching funds again.
Council M ember Andrews suggested outreaching the East Bay Building Alli ance or asking big businesses to contribut e to a fund to help small bus inesses. Manager Nguyen said staff co uld start exploring those options.
Economic Devel opment Manager Nguyen said he wanted to highlight two aspects of the gift card program from an equity point of view . First, he explained that when staff outreached businesses using only email addresses fro m our busin ess license database, only 35 businesse s signed up. But when staff went door to door promoting the program, over 100 signed up; more than any other cit y running a gift card program. He also noted that a point -of-sale was offered at the same time to businesses that previously were cash only or used an antiquated s ystem. This was a game changer for businesses he said because now they could sell more, faster and it was easier for patrons to tip.
Council Member Andrews imagined the positive impact of having one industrial business give out gift cards to empl oyees and/or customers as thank-you gifts. Manager Nguyen said that angle was a major part of the promotional campaign. Specialist Ralston mentioned s everal organizations purchased gift cards (and received matching bonus cards) for volunteers because they couldn’t hold parties to thank them because of COVID.
4. FUTURE MEETING TOPICS AS OF JANUARY 26, 2023
Economic Development Manager Nguyen reviewed upcoming meeting topics.
Mayor Salinas said he wou ld like pr operty owners to be included in the tour of downtown vacant properties. Manager Nguyen said staff would invite them.
Manager Nguyen said in an effort to fill vacant properties in downtown, sta ff would be providing Hayward Council Economic Development Committee
Regular Meeting Minutes
January 26, 2023
technical assistance to any future tenants. He also noted that Code En forcement staff would join th e tour. Mayor Salinas said he would reach out after the meeting to discuss how to encourage property owners to participate in the tour.
COMMITTEE MEMBER/STAFF ANNOUNCEMENTS AND REFERRALS
Mayor Sal inas asked st aff to poll members for a better meeting time for future CEDC meetings.
Council Member Andrews agreed that evenings were tough for her.
Council Member Andrews asked what the City could do to get one piece of public art into the downtown. Manager Nguyen said staff would explore and bring it back some options as a staff report.
Economic Development S pecialist Daniel Ma o provided a Retail Round up of recently ope ned businesses both do wntown and throughout the City. He mentioned the incredible st ory of Max’s Cakes, which just opened on B Street, was featured on KPIX and a number of printed news outlets
Council Member Andrews cong ratulated Mr. Nguyen for his promo tion to Chief Economic Development Officer. Members..
ADJOURNMENT: The meeting was adjourned at 6:26 p.m.
CITY OF HAYWARD
Hayward City Hall
777 B Street
Hayward, CA 94541
www.Hayward-CA.gov
File #: ACT 23-013
DATE: February 23, 2023
TO: Council Economic Development Committee
FROM: Chief Economic Development Officer
SUBJECT
Approval of Revised Regular CEDC FY23 Meeting Schedule
That Committee Members review and approve the proposed Revised FY23 Regular Meeting Schedule
SUMMARY
Due to a number of conflicts at its current meeting time, staff proposes moving Council Economic Development Committee regular meetings to the first Monday of each month at 4pm. Special Meetings will be scheduled as needed.
ATTACHMENTS
Attachment I Revised FY23 CEDC Regular Meeting Schedule CITY OF HAYWARD Printed on 2/17/2023Page 1 of 1
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REVISED
COUNCIL ECONOMIC DEVELOPMENT COMMITTEE
2022-2023 MEETING SCHEDULE
Meeting Location: CITY HALL
2ND FLOOR, CONFERENCE ROOM 2A
777 B STREET
HAYWARD, CALIFORNIA
Meeting Time: 4:00-5:30 P. M.
Meeting Dates: The Council Economic Development Committee meets on the first Monday of each month except where noted otherwise.
March 23, 2023 Canceled
April 3, 2023
May 1, 2023
June 5, 2023
July 3, 2023
CITY OF HAYWARD
Hayward City Hall
777 B Street
Hayward, CA 94541
www.Hayward-CA.gov
File #: RPT 23-020
DATE: February 23, 2023
TO: Council Economic Development Committee
FROM: Acting Development Services Director
SUBJECT
Preliminary Concept Review: Zoning Text Amendment to Allow Self-Storage Flex Industrial Development at 29265 Pacific Street
That the Council Economic Development Committee (CEDC) reviews the report and provides feedback to City staff and the prospective applicant.
SUMMARY
A property owner and applicant for a potential mixed industrial development composed of self-storage and speculative flex industrial space on an approximately 1.7-acre site at 29265 Pacific Street is seeking feedback on a proposed Zoning Text Amendment to allow public storage (self-storage) facilities on industrially zoned property in Hayward where such a use is currently not permitted.
ATTACHMENTS
Attachment I Staff Report
Attachment II Proposed Plans
CITY OF HAYWARD Printed on 2/17/2023Page 1 of 1
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DATE: February 23, 2023
TO: Council Economic Development Committee
FROM: Acting Development Services Director
SUBJECT: Preliminary Concept Review: Zoning Text Amendment to Allow Self-Storage Flex Industrial Development at 29265 Pacific Street.
RECOMMENDATION
That the Council Economic Development Committee (CEDC) reviews the report and provides feedback to City staff and the prospective applicant.
SUMMARY
A property owner and applicant for a potential mixed industrial development composed of self-storage and speculative flex industrial space on an approximately 1.7-acre site at 29265 Pacific Street is seeking feedback on a proposed Zoning Text Amendment to allow public storage (self-storage) facilities on industrially zoned property in Hayward where such a use is currently not permitted.
BACKGROUND
On May 28, 2019, the City Council adopted a comprehensive update to the City’s Industrial Districts regulations creating three sub-districts1. The Industrial sub-districts are:
Light Industrial (IL) sub-district applies to areas that generally contain small parcels located in relatively close proximity to residential areas, accommodates a wide variety of light industrial uses taking place primarily within enclosed buildings and producing minimal impacts on nearby properties. This is the most restrictive sub -district with regard to outdoor use and storage, heavy industry, and warehousing and distribution and is the most permissive with regard to non- industrial uses such as office, retail, and service commercial uses. Approximately, 11% of the industrial area is zoned IL District.
1 Hayward Municipal Code Section 10-1.1600, Industrial Districts. https://library.municode.com/ca/hayward/codes/municipal_code?nodeId=HAYWARD_MUNICIPAL_CODE_CH1 0PLZOSU_ART1ZOOR_S10-1.1600INDI
Industrial Park (IP) sub-district applies to areas with larger parcel sizes with existing or potential industrial park development, and is intended to provide areas for high technology, research and development, a nd industrial activities in an industrial park or campus -like atmosphere. A variety of industrial, manufacturing and high technology uses are allowed, but this Subdistrict is more restrictive with regard to heavy industrial uses than the General Industrial Subdistrict.
Approximately, 46% of the industrial area is zoned IP District.
General Industrial (IG) sub-district applies to areas with a variety of parcel sizes and where a wide range of general industrial uses already exist and is intended to accommodate the widest variety of industrial uses including heavy industrial and warehousing/distribution uses. Approximately, 30% of the industrial area is zoned IG District
As part of that update, the City Council updated the permitted and conditionally permitted uses in the industrial sub-districts to prioritize high tech, biotech, manufacturing, and other emerging technologies and to limit space-intensive, lower tax, and lower job-generating uses.
One use that was eliminated with the update was Public Storage (also referred to as self- storage), which is defined in the Municipal Code as “individual storage spaces for a weekly or monthly fee to the public.”
In late 2022, the property owner and architect of the property located at 29265 Pacific Street (APN 083-0450-002-04), an approximately 1.7-acre site currently being used as an outdoor contractor yard, approached the City to inquire about the process to construct a new 113,340 square foot building with a mix of self-storage and industrial flex space. The proposed self- storage use would be located in the basement and on the second and third floors of the new structure and the ground floor would be split into two 12,800-square-foot speculative, industrial flex spaces (Attachment II). Generally, the proposed site layout and architecture appear consistent with applicable regulations; however, staff has not conducted a thorough Code Compliance review because public storage is not a permitted use in the applicable IL District.
DISCUSSION
Public storage (self-storage) is not a permitted or conditionally permitted use in the Industrial sub-districts; therefore, the project as proposed would require approval of a Zoning Text Amendment, which is applicable to all properties within the amended district, not just a specific parcel.
Currently, there are 18 public storage facilities with approved business licenses operating in Hayward. One facility is specific to wine storage but the others are open to the public for the storage of goods. The majority of the facilities are located in industrially zoned areas, but three are located in commercial zoning districts (along Mission Blvd, on Cannery Court), where they were established prior to the adoption of current zoning regulations.
When the industrial regulations were updated in 2019, Planning and Economic Development staff discussed the benefits and costs of eliminating this particular use as a conditionally permitted use in the industrial districts, and determined that as a space-intensive, low-job, low-tax-generating use, it should be eliminated, particularly since there were a number of such facilities already operating in Hayward. However, according to this applicant, there is an additional unmet demand for public storage space in Hayward.
Zoning Text Amendments require City Council approval after public hearings and a thorough environmental analysis of the potential impacts of the proposed change. Given the significant time and cost in this process, the applicant is seeking high-level feedback from the CEDC about whether there is support for such a change.
Specifically, the applicant and City staff would like to obtain feedback on the following questions:
1. Would the members of the CEDC support a Zoning Text Amendment to allow self- storage as a conditionally permitted use in the IL (Light Industrial) District where the subject site is located?
2. Would the members of the CEDC support requiring that such a use be a component of a mixed-use development with a flex warehouse and office space like the proposed project (Attachment II)? Or would the CEDC support allowing self-storage as a standalone use?
3. Would the members of the CEDC support a Zoning Text Amendment to allow self- storage as a conditionally permitted use in the IP (Industrial Park) District and/or the IG (General Industrial) District?
NEXT STEPS
Following this meeting, the applicant will consider whether they would like to submit a Zoning Text Amendment application. If the applicant submits such an application, staff will process it as directed by the Municipal Code, conduct an environmental analysis, and bring it to the Planning Commission for a recommendation and to the City Council for a decision.
Prepared by: Leigha Schmidt, Principal Planner
Recommended by: Sara Buizer, Acting Development Services Director Paul Nguyen, Chief Economic Development Officer
Approved by:
________________________________
Kelly McAdoo, City Manager
THIS DRAWING AND ITS CONTENTS ARE INSTRUMENTS OFSERVICE AND ARE THE COPYRIGHTED PROPERTY OF JORDANARCHITECTS, INC. THE USE IS EXPRESSLY INTENDED FOR THEPROJECT NOTED ABOVE AND MAY NOT BE REUSED ORREPRODUCED IN WHOLE OR IN PART WITHOUT THE WRITTENPERMISSION OF JORDAN ARCHITECTS, INC. "COPYRIGHT"YEAR OF FIRST PUBLICATION 2020 JORDAN ARCHITECTS, INC. 03/29/2022JOB NUMBER:DATE: SALAZAR CONSTRUCTIONHAYWARD, CA21-1230 JORDANARCHITECTS 131 CALLE IGLESIA, SUITE 100 SAN CLEMENTE, CA 92672 949.388.8090SCHEME 'B' STATEMENT OF OPERATIONPROFESSIONAL MANAGEMENT PERSONNEL WILL BE ON SITE DURING REGULAR BUSINESS HOURS. OFFICEHOURS ARE TENTATIVELY SCHEDULED FROM 9:00 A.M. TO 6:00 P.M. MONDAY THROUGH FRIDAY AND 10:00A.M. TO 4:00 P.M. SATURDAYS AND SUNDAYS. THE SECURITY GATE ACCESS FOR ESTABLISHED SELFSTORAGE CUSTOMERS WITH CURRENT ACCOUNT STATUS WILL BE FROM 6:00 A.M. TO 9:00 P.M., 7DAYS-A-WEEK.SEVICES PROPOSEDTO PROVIDE SERVICES FOR SELF STORAGE INCLUDES LEASABLE STORAGE SPACE AND SALES OF ITEMS FORSTORAGE. REQUIRED EMPLOYEES TWO STAFF MEMBERS DURING DAY TIMES HOURS, SECURITY SYSTEMWILL BE IN PLACE DURING EVENING HOURS.FIREMONITORED FIRE SPRINKLER SYSTEM(S) ARE REQUIRED FOR THE PROPOSED BUILDING. PLANS SHALL BESUBMITTED PRIOR TO CONSTRUCTION. INTERIOR/EXTERIOR FIRE DEPARTMENT ACCESS ROADWAY/FIRE LANESSHALL BE REQUIRED PER FIRE DEPARTMENT STANDARD. FIRE DEPARTMENT ACCESS ROADWAYS PROVIDINGACCESS TO THE BUILDINGS IN THIS PROJECT SHALL BE A MINIMUM OF 26 FEET WIDE. IF GATES INSTALLED,MUST COMPLY WITH FIRE DEPARTMENT STANDARDS. PROVIDE A PRELIMINARY ON-SITE FIRE PROTECTIONPLAN WHICH INDICATES THE LOCATION OF ALL REQUIRED FIRE PROTECTION APPLIANCES (FDC'S, PIV'S, RP'S,HYDRANTS, ETC.) REQUIRED APPLIANCES SHALL BE UNOBSTRUCTED BY FENCING, STORAGE CONTAINERS,PARKED VEHICLES, ETC. AN APPROVED WATER SUPPLY SYSTEM, COMPLETE WITH STREET FIRE HYDRANTSCOMPLYING WITH FIRE DEPARTMENT STANDARDS, SHALL BE IN PLACE PRIOR TO ANY COMBUSTIBLECONSTRUCTION. KNOX BOX/KEY BOX IS REQUIRED, AND SHALL BE PROVIDED AND INSTALLED IN ACCORDANCEWITH FIRE DEPARTMENT STANDARDS. ACCESS GATES SHALL BE PROVIDED WITH AN "OPTICOM" RECEIVERCAPABLE OF OPENING GATES VIA DECODING OF THE "OPTICOM" STROBE SIGNAL TRANSMITTED BY FIRE,POLICE, AND AMBULANCE UNIT. ALL ACCESS GATES SHALE REQUIRED MECHANICAL MEANS FOR OPENING INEVENT OF POWER FAILURE, SHALL NOT IMPINGE ON REQUIRED CLEAR WIDTH WHEN FULLY OPEN, AND SHALLBE EQUIPPED WITH KNOW BOX LOCK ACTUATION DEVICES.
NORTH
VICINITY MAPSITE PHOTO
SCALE:N/ASCALE:COVER
OWNERSALAZAR CONSTRUCTION26306 DIAMOND PL. STE. 100SANTA CLARITA, CA 91350TELEPHONE: (858) 457-4999CONTACT: ART SALAZARARCHITECTBRUCE JORDAN ARCHITECT131 CALLE IGLESIA, SUITE 100,SAN CLEMENTE, CA 92673TELEPHONE: (949) 388-8090FACSIMILE: (949) 388-8290CONTACT: David MeineckeE-MAIL: [email protected] INDEXARCHITECTURALA0.1 COVER SHEETA1.0 SITE PLANA2.0 FLOOR PLANA2.1 SECOND FLOORA3.0 ELEVATIONA3.1 ELEVATIONA3.2 COLOR ELEVATIONA3.3 COLOR ELEVATION NOTE1.ALL NEW SIGNAGE AND FREESTANDING SIGNAGE SHALL COMPLY WITH TITLE 16 STANDARDS. (DEVELOPMENT CODE SECTION 16-3.22.140 - TABLE 22-4).2.UTILITY EQUIPMENT SHALL BE SCREENED FROM PUBLIC VIEW VIA LOCATION WITHIN AN ARCHITECTURALLY INTEGRATED STRUCTURE, UTILITY ROOM, OR LANDSCAPING AND PLACEMENT SUFFICIENT TO SCREEN SUCH EQUIPMENT. (INDUSTRIAL DESIGN GUIDELINES, SECTION 16-3.10.060 (d)(1)).3.UNDERGROUNDING OF UTILITIES AND STREET IMPROVEMENTS ARE REQUIRED IN CONJUNCTION WITH ANY NEW DEVELOPMENT. (DEVELOPMENT CODE, SECTION 16-5.12.170 & MUNICIPAL CODE, SECTION 9.32.040).BUILDING A - FULLY SPRINKLEREDBUILDING B - FULLY SPRINKLEREDBUILDING C - FULLY SPRINKLEREDSITE SITE DATALOT AREA80,300SQ. FT.1.7800ACRES PARKING PROVIDEDSTANDARDS57 ACCESSIBLE4 TOTAL61 BUILDING AREA TABULATIONS ( Square Feet )BUILDINGSELF STORAGEFLEX INDUST.TOTAL BASEMENT (A) FLR.PLAN13,20013,200 BASEMENT (A) FLR.PLAN12,75012,750 1ST. LEVEL FLR.PLAN25,10025,100 2ND. LEVEL FLR.PLAN31,14531,145 3RD. LEVEL FLR.PLAN31,14531,145PRE-APPLICATION AVAILABLETOTAL GROSS AREA:113,340TOTAL STORAGE GROSS AREA:88,240 EST.NET STORAGE AREA68,827 PACIFIC STREET, HAYWARD, CA 94544HAYWARD MIXED USE PROJECT BASIS OF DESIGNREQUIREDPROVIDEDZONEILIC STRUCTURE HEIGHT3.5 FLOORS OR 45'3 FLOORS/ WBASEMENTFLOOR AREA RATIO0.80.8 LOT COVERAGE (EXCLUDES LOADINGAREAS, RECESSED ENTRANCES ANDCOURTYARD)64,240113,340 SETBACKS :FRONT20 FT.20 FT.INTERIOR SIDE10 FT.10 FT.INTERIOR REAR10 FT.10 FT. INTERIOR LANDSCAPING5' WIDE MIN OF 50%OF BUILDING FACE5' WIDE MIN OF 50%OF BUILDING FACEOFFICE PARKING SPACES1 SPACE PER 300SF OF OFFICE4 SPACESSTANDARD PARKING STALL9' X 18'9' X 18' ADA/ VAN POOL PARKING STALL12' X 18'12' X 18' BUILDING CONSTRUCTION TYPE: IIBOCCUPANCY CLASSIFICATION: S-1.BUILDINGS ARE EQUIPPED WITH AUTOMATIC FIRE SPRINKLER SYSTEM INACCORDANCE WITH NFPA 13.
PROJECT DATA
1 1
A0.1
NO PARKING
NOPARKINGNOPARKING
NO PARKING
NOPARKING
ELEV.ELEV.
WWWWWW
WWWWWW
SELF-STORAGELOADINGAISLE
FLEX INDUSTRIAL12,800 SQ.FT.1ST FLOOR
FLEX INDUSTRIAL12,300 SQ.FT.1ST FLOOR
PACIFIC STREET
34'-0" 12'-0"12'-0"26'-0"
PACIFIC STREET
S52° 32' 20' W 351.45'
N57° 22' 05' W 202.77'
S52° 32' 20' W 369.45'
N42°34' 00' W 203.58'
25'-0" 25'-0"
30'-0"
25'-0" 25'-0"
NOPARKING
VAN ACCESSIBLEPARKINGNOPARKINGVAN ACCESSIBLEPARKING NOPARKING 55545351474648454443424140
50 383635 29
333234
52 NOPARKINGVAN ACCESSIBLEPARKINGNOPARKINGVAN ACCESSIBLEPARKING 12'-0"12'-0"
25'-0"1235897 12131415161718192122 282526
565758
596061
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21/8"=1'-0"NORTH WEST ELEVATION
CITY OF HAYWARD
Hayward City Hall
777 B Street
Hayward, CA 94541
www.Hayward-CA.gov
File #: RPT 23-021
DATE: February 23, 2023
TO: Council Economic Development Committee
FROM: Chief Economic Development Officer
SUBJECT
Hayward Upward Economic Recovery Plan Update: Downtown Activation
RECOMMENDATION
That the Council Economic Development Committee receives updates on the progress of the Hayward Upward Economic Recovery Plan Open for Business: Downtown Activation Pilot Programs. ..End
SUMMARY
As part of the City of Hayward COVID-19 economic recovery plan that was reviewed by the Council Economic Development Committee in June 2021, the Together for Hayward Open for Business program was included as one of nine programs utilizing ARPA funding to assist the business community to bring customers back to the stores. These Downtown Activation programs are one component of the Open for Business program and are designed to activate the Downtown district to attract customers back to the area. These programs are designed to be a pilot program that will last for approximately 6 months' time.
At the end of the program, an evaluation will be done to determine if a longer more permanent option is to continue with an identified funding source.
ATTACHMENTS
Attachment I Staff Report
Attachment II Downtown Activation Pilot Programs
CITY OF HAYWARD Printed on 2/17/2023Page 1 of 1
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DATE: February 23, 2023
TO: Council Economic Development Committee
FROM: Chief Economic Development Officer
SUBJECT: Hayward Upward Economic Recovery Plan Update: Downtown Activation Pilot Programs
RECOMMENDATION
That the Council Economic Development Committee receives updates on the progress of the Hayward Upward Economic Recovery Plan Open for Business: Downtown Activation Pilot Programs.
SUMMARY
As part of the City of Hayward COVID-19 economic recovery plan that was reviewed by the Council Economic Development Committee in June 2021, the Together for Hayward Open for Business program was included as one of nine programs utilizing ARPA funding to assist the business community to bring customers back to the stores. These Downtown Activation programs are one component of the Open for Business program and are designed to activate the Downtown district to attract customers back to the area. These programs are designed to be a pilot program that will last for approximately 6 months' time. At the end of the program, an evaluation will be done to determine if a longer more permanent option is to continue with an identified funding source.
BACKGROUND
Downtown Hayward was experiencing a positive resurgence when the pandemic hit in March 2020. Many businesses across the downtown saw supply chains interrupted, demand for the goods and services dwindle and, in some cases, extensive mandatory business closures due to State and County health orders. Over the past two and half years, Downtown Hayward has seen several business closures including such notable ones as Buffalo Bills, Brews and Brats, Charlotte’s, High Scores, and others. While some new businesses have also opened, including Kansai Sushi, Stack Cutz II, iKot iCream, Stacks Record Shop, and Ska Dog Records, the overall foot traffic of consumers in the downtown appears to have decreased.
DISCUSSION
Sounds of the Season Program
The City, in partnership with community organizations, brought the “Together for Hayward Sounds of the Season” to Downtown Hayward at the end of 2022. Each Saturday of December, volunteer musical groups performed on public right of way at Cinema Plaza, at 1069 B Street, or the plaza near 944 B Street. The volunteer groups featured singing and instrumental music to celebrate our spirit of inclusion and the winter-time traditions of our diverse communities.
This musical addition in 2022 was one part of the many efforts the City of Hayward launched as part of the Together for Hayward Program to support our small, independent business owners to recover from COVID-19 economic disruptions. It was also a test program to get a feel from the business community about creating a longer-term program that would bring performers and artists to the downtown district. The program was well received by the business community.
Downtown Activation Pilot Programs
To further encourage customers to return to the Downtown area, staff recommends the creation of the following three programs. These three pilot programs aim at creating vibrancy and energy through the introduction of music, art, and the entrepreneurial spirit. All of the proposed programs take place within the public right-of-way, to allow implementation in an expedited manner. Due to the pilot status of these programs, staff expects some modifications of the programs going forward to best suit the needs of the district and improve effectiveness.
Pathways for Performers
Pathways for Performers is a pilot street performance initiative designed to activate public spaces in Downtown Hayward with live music. The program would engage 15 – 30 performers per weekend that would play live non-amplified music at four designated locations. Each performer would receive a modest stipend for two hours of performance at the pre-determined time and location. Performers are allowed to receive tips/donations from the public while performing but they must act in accordance with all regulations governing street performance as well as rules established by the Pathways for Performers program managers. They may also sell copies of their own recordings during their allotted time period.
Any musical performer with at least two hours of musical performance material is eligible for participation in Pathways for Performers. At this time, this program is open to music-centric performances only such as singers and instrument players. While the focus is to support and showcase local performers, performers from outside of the local region may be showcased if they are in line with the community’s goals of inclusion and diversity. Performers from outside of Hayward may also bring new potential customers to the downtown area as they come to support and listen to the performers.
Art in Action
Art in Action is a pilot initiative designed to activate public spaces in Downtown Hayward with artists actively in the process of creating art pieces. The program envisions 15 – 30 artists per weekend that would set up a station to actively create art at a location. Each artist would receive a modest stipend for two-four hours of time at the pre-determined time and
location. Artists are allowed to receive tips/donations from the public while creating their work, but they must act in accordance with all regulations governing street performance as well as rules established by the Pathways for Performers program managers. Artists may also have other original pieces available for sale. Sale pieces must fit within the designated performance space.
Any artist that will actively create art, engage with audience members, or provide interactive art experiences are eligible for participation in Art in Action. At this time, this program is open to artists that draw, paint, sculpt, or create other original pieces using various mediums.
Large-scale paintings, active sculpture/carving, sidewalk chalk art, interactive participatory art experiences, etc. are highly sought after and encouraged. Staff will encourage the selected program manager to incorporate artists that produce “Instagramable” pieces to help address Council’s request for public art.
Patio Pop-ups
Patio Pop-ups is a pilot program aimed to help create additional retail density in the downtown. The idea would be to allow pop-up vendors to set up their booths on the patios in the downtown that are not utilized by existing restaurants. The vendors would be located across the sidewalk from the buildings with operating tenants. If the building is currently vacant, a pop-up vendor would be placed adjacent to the building. In either case, pedestrian access must be maintained.
The program would engage a rotating group of 10 –12 pop-up vendors on a weekly basis. The vendors would operate on Friday and Saturday to correspond with the other two activation programs for downtown. Vendors would not be charged to use the spaces. Vendors can sell goods such as clothing, jewelry and accessories, home décor items, pet items, and more. No food sales would occur at the booths.
Days and Times of Performances and Pop-ups
During the initial pilot period, performers, artists, and vendors will be scheduled Fridays and Saturdays. Additional days may be added based on feedback from businesses, the number of interested parties participating in the program, and the overall success of the program.
Performance times will be initially scheduled between 2:00 PM and 8:00 PM with a focus on the dinner rush of 5:00 PM – 8:00 PM. These times may be adjusted to provide the most benefit to the downtown district and the community at large.
Locations of designated performance spaces
Registered performers and artists will be assigned one of the designated art creation/performance spaces that they can use for their block of time. The space is located on the public sidewalk. It is a 10’ x 10’ space. All equipment, goods for sale, and tip collection items must remain within the designated areas to not block access for pedestrians. A list of the spaces and photos of the locations can be found in Attachment II.
Locations of Patio Pop-up designated spaces
Registered Pop-ups will be assigned designated spaces that they can use for their business.
The space is located within the public right-of-way. It is a 10’ x 10’ space. All equipment,
goods for sale, and associated items must remain within the designated areas so as to not block access for pedestrians. The locations for these vendors will be evaluated each month to ensure updates occur as new businesses move into existing vacant tenant spaces.
Marketing
A key component in ensuring the success of these new programs in bringing customers back to downtown is to have an extensive marketing campaign. With the launch of these programs, Economic Development staff in coordination with Community and Media Relations staff will launch a marketing campaign that will include social media, billboard ads on I-880, print articles in local papers, and The Stack newsletter. As part of the social media campaign, we can focus the efforts not just on the local Hayward area, but on the larger Bay Area region as well. Staff anticipated a budget of approximately $10,000 to be allocated for a robust marketing campaign.
NEXT STEPS
Staff is looking to engage a partner organization that will coordinate and schedule the artists and musicians, confirm their performance and attendance occurred, and pay the program stipend to them. In addition, utilizing an outside organization to manage the program will allow for a master encroachment permit to be issued and only one insurance certificate to be held rather than each artist and vendor providing their individual insurance policies, which can be costly.
In December 2022, Economic Development staff issued a Request for Proposals to seek out organizations both local to Hayward and those located within the greater Bay Area region, including those that have requested funding for art programs through the Community Services Division, that may be interested in assisting with the management with these pilot programs. Staff reviewed the proposals and has begun initial negotiations with the Renaissance Entrepreneurship Center and their partner The Pop Up Guide for management of the three programs. A final agreement will come before the City Council for approval.
FISCAL IMPACT
Staff is proposing a 6-month period to launch these three pilot programs. At the end of the 6- month period the program can be evaluated as to whether it should be continued and identify additional funding sources. Staff has calculated an estimated cost of $150,000 for the 3 programs. This amount would cover a full schedule Fridays from 4 pm – 8 pm and Saturdays from 2 pm – 8pm, which would be up to 35 artists and musicians, a $10,000 marketing budget and a management fee for a partner organization to run and manage the three programs.
Staff is proposing that the allocated dollars under ARPA-funded Economic Development COVID recovery programs be used to cover these costs. As part of the nine adopted programs, the Open for Business Program has allocated funds to cover the proposed costs.
Currently, there is no cost to the General Fund for the implementation of the pilot programs.
Prepared by: Catherine Ralston, Economic Development Specialist
Recommended by: Paul Nguyen, Chief Economic Development Officer
Regina Youngblood, Assistant City Manager
Approved by:
_________________________________
Kelly McAdoo, City Manager
Attachment II
Downtown Hayward Activation Pilot Program
Pathways for Performers
Program Overview:
Pathways for Performers is a pilot street performance initiative designed to activate public spaces in Downtown Hayward with live music.
The program would engage performers who will play live non-amplified music at designated locations. Each performer would receive a modest stipend. Performers are allowed to receive tips/donations from the public while performing but they must act in accordance with all regulations governing street performance as well as rules established by Pathways for Performers program managers. They may also sell copies of their own recordings during their allotted time period.
Any musical performer with at least two hours of musical performance material is eligible for participation in Pathways for Performers. At this time, this program is open to music-centric performances only such as singers and instrument players. While the focus is to support and showcase local performers, performers from outside of the local region may be showcased as long as they are in line with the community’s goals of inclusion and diversity.
Responsibilities of Performers:
Performers are responsible for bringing everything they need to the site, including tables, chairs, instruments, etc. and for setting up and taking down their space.
Days and Times of Performances:
During the initial pilot period, performers will be scheduled Fridays and Saturdays. Additional days may be added based on feedback from businesses, number of performers interested in participating in the program, and overall success of the program. Performance times will be scheduled between 4:00 PM – 8:00 PM on Fridays and 2:00 PM - 8:00 PM on Saturdays. Hours of performances may be adjusted by the Program Managers to maximize the positive impact to downtown.
Locations of Pathways to Performers designated performance spaces:
Registered performers will be assigned one of the designated performance spaces for their assigned block of time. The space is located within the public sidewalk. It is a 10’ x 10’ space.
All equipment and tip collection items must remain within the designated areas so as not to block access for pedestrians. Additional locations may be added.
Location 1 – Cinema Plaza (near 1069 B Street)
Location 2 – Near Casa Del Torro (near 1034 B Street)
Location 3 – Near Kansai Sushi Patio Area (near 954 B Street)
Location 4 – Patio near Stack Cutz Barber Shop (near 935 B Street)
Location 5 – Patio near Marley’s Treat (near 846 B Street)
Location 6 – Patio near Hayward City Pho (near 855 B Street)
Location 7 – Patio near Tacos El Gordo (near 792 B Street)
Art in Action
Program Overview:
Art in Action is a pilot initiative designed to activate public spaces in Downtown Hayward with artists actively engaged in the process of creating art pieces.
The program would invite artists to set up a station to actively create art at various downtown locations. Each artist would receive a modest stipend for their time spent creating art at the pre-determined time and location. Artists are allowed to receive tips/donations from the public while creating their work, but they must act in accordance with all regulations governing street performance as well as rules established by Pathways for Performers program managers. Artists may also have other original pieces available for sale. Sale pieces must fit within the designated performance space.
Any artist that will actively create art, engage with audience members, or provide interactive art experiences are eligible for participation in Art in Action. At this time, this program is open to artists that draw, paint, sculpt, or create other original pieces using various mediums. Large- scale paintings, active sculpture/carving, sidewalk chalk art, interactive participatory art experiences, etc. are highly sought after and encouraged.
Responsibilities of Artists:
Artists are responsible for bringing everything they need to the site, including tables, chairs, display boards, etc. and for setting up and taking down their booths.
Artists must work on and/or complete at least one original art piece during their assigned time.
Artists must leave their designated area clean and free of any spilled art mediums.
Days and Times of Performances:
During the initial pilot period, artist will be scheduled Fridays and Saturdays. Additional days may be added based on feedback from businesses, the umber of artists interested in participating in the program, and the overall success of the program. Times will be scheduled between 4:00 PM – 8:00 PM on Fridays and 2:00 PM and 8:00 PM on Saturdays with a focus on the dinner rush of 5:00 PM – 8:00 PM. Hours of performances may be adjusted by the Program Managers to maximize the positive impact to downtown businesses.
Locations of Art in Action designated performance spaces:
Registered artists will be assigned one of the designated art creation spaces for a two-hour block of time. The space is located on the public sidewalk. It is a 10’ x 10’ space. All equipment, goods for sale, and tip collection items must remain within the designated areas to not block access for pedestrians. A list of the spaces and photos of the locations can be found under the Pathways for Performers program.
Patio Pop-ups
Program Overview:
Patio Pop-ups is a pilot program aimed to help create additional retail density in the downtown.
The idea would be to allow pop-up vendors to set up their booths in the sidewalk bump-out patios in the downtown that are not utilized by existing restaurants. The vendors would be located across the sidewalk from the buildings, for those buildings with operating tenants. If the building is currently vacant, a pop-up vendor would be placed in front of the vacant storefront.
In either case, pedestrian access must be maintained.
The program would engage a rotating group of 10-12 pop-up vendors on a weekly basis. The vendors would operate on Friday and Saturday to correspond with the other two activation programs for the downtown. Vendors would not be charged to use the spaces. Vendors can sell goods such as clothing, jewelry and accessories, home décor items, pet items, and more. No food sales are allowed.
Responsibilities of Vendors:
Vendors must provide all of their own equipment including tables, chairs, tents, etc. Vendors are responsible for setting up and removing their own equipment and must remove all trash from the area when their time is complete.
All vendors must have a valid City of Hayward Business License in order to operate a booth.
Days and Times of Pop-ups:
During the initial pilot period, vendors will be scheduled Fridays and Saturdays. Additional days may be added based on feedback from businesses, the number of vendors interested in participating in the program, and the overall success of the program. Times will be scheduled between 4:00 PM – 8:00 PM Fridays and 2:00 PM- 8:00 PM on Saturdays with a focus on the dinner rush of 5:00 PM – 8:00 PM. Hours of operations for the pop-ups may be adjusted by the Pop Up Guide to maximize the positive impact on downtown.
Locations of Patio Pop-up designated spaces:
Registered Pop-ups will be assigned a designated space for their business. The space is located within the public right-of-way. It is a 10’ x 10’ space in the patio areas or a 5’ x 20’ space when adjacent to a vacant building. All equipment, goods for sale, and associated items must remain within the designated areas so as not to block access for pedestrians. The locations for these vendors will be evaluated each month to ensure updates occur as new businesses move into existing vacant tenant spaces.
CITY OF HAYWARD
Hayward City Hall
777 B Street
Hayward, CA 94541
www.Hayward-CA.gov
File #: RPT 23-018
DATE: February 23, 2023
TO: Council Economic Development Committee
FROM: Chief Economic Development Officer
SUBJECT
Future Meeting Topics as of Feb. 23, 2023
RECOMMENDATION
That Committee members review and comment on the attached Future Meeting Topics.
ATTACHMENTS
Attachment I Future Meeting Topics as of Feb. 23, 2023
CITY OF HAYWARD Printed on 2/17/2023Page 1 of 1
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Council Economic Development Committee
Future Meeting Topics as of
February 23, 2023
RESPONSIBLE
STAFF
FUTURE MEETING AGENDA ITEMS
PRESENTATION
DATE*
Economic
Development Economic Impacts of COVID-19 & Trends Standing Item Economic
Development Downtown Activation Pilot Programs February 2023 Economic
Development Tour of Downtown with Retail Expert Spring/Summer Economic
Development Southland Mall Update 2023
Public Works/
Information
Technology
Update on City Fiber/Broadband Initiatives
(Following update to CIC)
2023
Economic
Development
Impact of Cannabis Industry on Economic
Development*
2023
Planning
Staff
Update on Status of Issued Cannabis
Permits
2023
Economic
Development How to Bring Public Art to the Downtown 2023 *Subject to change and data availability