1 Council Economic
Development
Committee
May 1, 2023
Hayward Police Department Year-End Report
2 How to Provide Public Comments
The Council Economic Development Committee is accepting public comments prior to the meeting via email or during the meeting via the Zoom link or Zoom dial-in information listed on the published agenda.
If you are making your comments during the meeting please note:
• Click the “Raise Hand” button to request to speak when the Staff Liaison calls for public comments on an eligible agenda item. You will be permitted to speak during your turn and muted after the allotted time (3 minutes).
• When joining by phone, click *9 to raise a hand to speak. Press *6 to unmute. We kindly request speakers to mute or turn down the meeting video when it is their opportunity to speak as it may cause interference with the speaker system.
• Use headphones/mic for better sound quality and less background noise • Decorum: Please be mindful that virtual meetings are public and will be recorded. All meeting rules of procedure and decorum, including speaker time limits, will apply. The Staff Liaison, via the host, may remove individuals for persistent disruption or any conduct or statements that threaten the safety of any person(s) at the meeting.
Hayward Police Department Year-End Report
3 Approval of Minutes from May 1, 2023
Regular Meeting
Hayward Police Department Year-End Report
4 A Report from Brookfield Properties Retail Group on the Economic Health, Current Trends, and Security Initiatives at Southland Mall
Southland Mall
Todd Falduti, Sr. General Manager
May 1, 2023
Southland Mall - Overview
• 1.1M’ Super Regional Center built in 1964, and last renovated in 2017. • Currently owned by Brookfield Properties.
• The center is recovering from the Covid-19 impact and shifting shopping patters. However, performance has not returned to pre-Covid levels. 6 Todd Falduti: Sr. General Manager at Southland Mall since 2017. 23 years of industry experience with some of the largest developers in the United States including Westfield and Macerich
7 • Opportunities exist at Southland Mall, especially for small businesses. • Occupancy is above the company average.
• Short-term: Adjust retail mix – Right Retailer/Right Location. Activate decommissioned space. • Long-term: Resize large underproductive space into smaller units. • Food Court: Backfill with attractive short-term deals. • Where appropriate, turn retail facing outwards to change the curb appeal and ease of access at the property.
• Invest in infrastructure: Parking lots, EMS, Amenities. • Interest rates are driving up the cost of capital and impacting larger deals. • Brookfield has continued the Partner to Empower with applications opening again in July. 107 malls participating, 163 businesses have attended the Retail Workshop, and 47 stores are open or under construction.
Southland Mall – Highlights
8 • Poor public perception of safety in the center.
• Increased officer pay.
• Vapor-wake detection dog.
• Continuing camera system upgrades and expansion.
• Mobile LPR’s in 2023.
• Increased parking lot patrol tools.
• Partnership with Hayward PD, monthly crime review, regular sharing of intelligence. • Partnership with State ORC Taskforce.
• Loss Prevention Team partnerships: JCP , Macy’s, Victoria’s Secret. • Hayward PD resource center to be open by end of Q2.
Southland Mall – Security
9 Questions
Hayward Police Department Year-End Report
10 Update from Hayward Police Department on Southland Mall Area Security and Partnerships with Mall Management
11 Hayward Police
Department:
Southland Mall Parking Lot Safety
Council Economic Development Committee Meeting
May
1 , 2023
Heather Linteo, Lieutenant
12 Topics to be Covered
• Southland Mall Geography
• Crime Statistics
• Current Partnership
• Future Planning
13 Southland
Mall
14 Reported Crimes at Southland
Jan – Dec 2019, 2020, 2021, 2022
2019 2020 2021 2022
Aggravated Assault 8 4 3 5
Burglary – Commercial 5 6 11 14
Larceny 76 52 53 80
Larceny – From Vehicle 34 4 14 30
Motor Vehicle Theft 15 8 12 34
Robbery 29 13 20 21
Simple Assault 10 3 6 15
Stolen Property 7 2 2 3
Vandalism 17 8 14 9
Weapons Offenses 5 3 4 6
Other 45 14 5 10
Grand Total 251 117 144 228
15 Information Sharing
Southlandintel@hayward-
ca.gov
16 Vigilant
Cameras
17 Future Planning
18 Future Planning
19 Questions
Hayward Police Department Year-End Report
20 Council Economic Development Committee
Future Meeting Topics as of April 3, 2023
*Subject to change
RESPONSIBLE
STAFF FUTURE MEETING AGENDA ITEMS
PRESENTATION
DATE*
Economic
Development
Hayward Upward COVID-19 Economic
Recovery Program Updates:
• Restaurant Relaunch Program (June
2023)
• Reopen & Restore Program (June 2023)
Standing Item
Economic
Development Tour of Downtown with Retail Expert Fall 2023 Planning Update on Status of Cannabis Permitting Fall 2023 Public Works Update on City Fiber/Broadband Initiatives (Following update to CIC) Fall 2023
Hayward Police Department Year-End Report
21 Committee Member/Staff Announcements
Hayward Police Department Year-End Report
22 Adjournment