Monday, May 1, 2023
5:00 PM
CITY OF HAYWARD
Hayward City Hall
777 B Street
Hayward, CA 94541
www.Hayward-CA.gov
Conference Room 2A and Virtual Platform (Zoom)
Council Economic Development Committee
Agenda
May 1, 2023Council Economic Development
Committee
Agenda
NOTICE: The Council Economic Development Committee will hold a hybrid meeting in Conference Room 2A and virtually via Zoom.
PUBLIC PARTICIPATION
How to submit written Public Comment:
Send an email to [email protected] by 2:00 p.m. the day of the meeting. Please identify the Agenda Item Number in the subject line of your email. Emails will be compiled into one file, distributed to the Council Economic Development Committee and staff, and published on the City's Meeting & Agenda Center under Documents Received After Published Agenda. Written comments received after 2:00 p.m. that address an item on the agenda will still be included as part of the record.
How to provide live Public Comment during the meeting.
Participate at Hayward City Hall, Conference room 2A or click the link below to join the meeting:
https://hayward.zoom.us/j/87310066141?pwd=aGRXU1kzR0Z0MUxEQmhPQktwdHpsQT09 Webinar ID: 873 1006 6141
Password: CEDC-5/01!
Or join by phone:
US: +1 669 900 6833 or +1 646 931 3860
Webinar ID: 873 1006 6141
Password: 82451187
A guide to attend a virtual meetings is provided at this link: https://bit.ly/3jmaUxa
CALL TO ORDER
AB 2449 TELECONFERENCE NOTIFICATIONS AND CONSIDERATION
ROLL CALL
PUBLIC COMMENTS
APPROVAL OF MINUTES
Approval of the April 3, 2023 CEDC Regular Meeting MinutesMIN 23-0471.
Attachments: Attachment I Draft Minutes from the Apr 3, 2023 Regular Meeting
REPORTS/ ACTION ITEMS
May 1, 2023Council Economic Development
Committee
Agenda
A Report from Brookfield Properties Retail Group on the Economic Health, Current Trends, and Security Initiatives at Southland Mall (Oral Report Only)
RPT 23-0442.
Update from Hayward Police Department on Southland Mall Area Security and Partnerships with Mall Management (Oral Report Only)
RPT 23-0453.
FUTURE AGENDA ITEMS
Future Meeting Topics as of May 1, 2023RPT 23-0464.
Attachments: Attachment I Future Meeting Topics as of May 1, 2023
COMMITTEE MEMBER/ STAFF ANNOUNCEMENTS AND REFERRALS
ADJOURNMENT
CITY OF HAYWARD
Hayward City Hall
777 B Street
Hayward, CA 94541
www.Hayward-CA.gov
File #: MIN 23-047
DATE: May 1, 2023
TO: Council Economic Development Committee
FROM: Chief Economic Development Officer
SUBJECT
Approval of the April 3, 2023 CEDC Regular Meeting Minutes
RECOMMENDATION
That Committee members review and approve the attached draft Minutes from the April 3, 2023 Regular Meeting.
ATTACHMENTS
Attachment I Draft Minutes from the April 3, 2023 CEDC Meeting CITY OF HAYWARD Printed on 4/27/2023Page 1 of 1
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COUNCIL ECONOMIC DEVELOPMENT COMMITTEE
MEETING MINUTES – April 03, 2023
CALL TO ORDER: Mayor Salinas called the regular meeting to order at 5:01 p.m.
ATTENDANCE: (September 2022-July 2023)
Meeting Attendees
Present
4/3/2023
All Meetings
Year to Date
Meetings Mandated
By Resolution
Present Absent Present Absent
Mayor Salinas 3 0 2 0
Council Member Andrews 3 0 3 0
Council Member Zermeño 1 2 1 2
OTHERS IN ATTENDANCE:
Kelly McAdoo, City Manager; Paul Nguyen, Chief Economic Development Officer; Daniel Mao, Economic Development Specialist; Rozalynne Thompson, Senior Planner; Jeremy Lochirco, Planning Manager; Michael Vigilia, Senior Assistant City Attorney; Javier Castro, Administrative Assistant.
PUBLIC COMMENTS
There were none.
1. APPROVAL OF MINUTES OF REGULAR MEETING FEBRUARY 23, 2023
A motion to approve the minutes from February 23, 2023, Regular Meeting was made by Council Member Andrews and seconded by Mayor Salinas. The minutes were approved with Council Member Zermeño absent.
2. STRATEGIC ROADMAP PRIORITY: SIDEWALK VENDING ORDINANCE
Chief Economic Development Officer Paul Nguyen introduced Senior Planner Rozalynne Thompson, who gave the presentation and asked for committee feedback.
Council Member Andrews said she appreciate d staff bringing forward this item and explaining the changes that were made in the State regulations to allow for Street Vending because of misinformation out there. Council Member Andrews said the City needs to provide a pathway for vendors and understood that there may not be a one hundred percent turnover rate for vendors to transform into a restaurant or a business.
Hayward Council Economic Development Committee
Regular Meeting Minutes
April 3, 2023
Council Member Andrews acknowledged the reason why the State adopted this legislation. She stated the City needs to support the businesses that are operating in the City and generating taxes in order to support the City; adding that we need to find a delicate balance.
Council Member Andrews asked staff to come up with a way to provide amenities to our city but also decriminalize this activity and continue supporting our existing businesses.
Council Member Andrews liked the idea of sanctioning certain areas and would love to partner with BART and AMTRAK to provide an option. She also added that she supported the idea of setting hours of operations.
Council Member Andrews stated that vendors need to have sanitation standards. She added that she would be in favor of a permit program for vendors. However, she added that she has reservations about the businesses being on the sidewalk. She expressed concerns about liability, potential trip hazards and damage to the property. She acknowledged that the City cannot control those factors and assumed a permit would account for that.
Council Member Andrews also supported a fine, but would like to see education and awareness on fines first before enforcement is needed.
Council Member Andrews had discussed this topic with the Chamber of Commerce Government Relations Committee (GRC) and stated she understood their concerns about safety and cooking outside, not just for sanitary reasons but also for fire hazards when cooking with open flames. She also mentioned concerns with businesses along streets with no parking and high-volume traffic areas.
Council Member Andrews stated that there are neighborhoods that lack amenities, therefore creating a need for street vendors. She asked staff if there is a way to partner with the schools and HARD to use the underutilized kitchens that are at the parks to provide a pathway similar to what is happening at the Matt Jimenez Community Center where there is a kitchen incubator space.
Mayor Salinas agreed with Council Member Andrews’ comments. He pointed out that there is a Hayward Area Recreation and Park District(HARD) and City joint meeting on April 24th where it may be possible to discuss this . He added th at HARD should be aligned with this subject. City Manager McAdoo added that this may be a topic at HLAC. Mayor Salinas agreed with that statement.
Mayor Salinas questioned the permit process and whether a street vendor permitted to operate in one static place. Chief Economic Development Officer Nguyen stated it will be difficult due to their mobile nature. Mayor Salinas asked if a possibility the permits are created to be site specific, or if it is open to the whole city . Chief Economic Development Officer Nguyen answered by stating the street vendors can go anywhere, but with new regulations City ordinance could these activities to limit certain areas.
City Manager McAdoo asked a clarifying question regarding designing the regulations and whether it is possible to create a time frame for the downtown area outside of normal restaurant business hours such as 2 AM to 6 AM for street vendors. Senior Planner Thompson stated that SB 946 states the hours cannot be more restrictive than the surrounding business.
Mayor Salinas asked since the street vendors are not able to pull a permit that is location specific, can they pull a permit that is specific to a zone such as the downtown area zone? City Manager McAdoo Hayward Council Economic Development Committee
Regular Meeting Minutes
April 3, 2023
stated that you may be able to create different regulations in the different parts of the city, but it cannot be more restrictive than what other businesses already have. Senior Planner Thompson confirmed that statement and added that it must also be tied to the objective health, safety, and welfare standards.
Senior Planner Thompson gave an example of San Diego’s ability to add that into their ordinance and it was due to that fact that in the findings of the ordinance they were clear to put objective of health, safety, and welfare standards tied to those regulations.
Mayor Salinas questioned whether the health and welfare standards would consist of hand washing station with water. Senior Planner Thompson replied in the affirmative.
City Manager McAdoo added an example of restrictions that can be added such as prohibitions on street vending on downtown sidewalks because this could prevent accidents.
Council Member Andrews questioned how the city would manage the locations of the street vendors and its enforcement City Manager McAdoo stated that it will be complaint-driven and managed through the Code Enforcement Division.
Mayor Salinas supported Question 3 regarding establishing minimum performance standards for sidewalk vendors. He added that he would like to add a sign standard so that business signs are subtle and not larger than an A-frame sign.
Mayor Salinas asked about the possibility of issuing permits on site should a complaint be issued, and the enforcement goes to issue a fine. Chief Economic Development Officer Nguyen stated that this will be difficult due to permits having to require review from different departments. City Manager McAdoo also added that cash handling with city staff in a non-controlled environment is not feasible.
Mayor Salinas asked if there can be restrictions on using wood or charcoal fire versus butane cooking fuel, Senior Planner Thompson stated it can be further investigated because that is considered a safety issue.
Mayor Salinas agreed with Question 4; stating he supported adopting the maximum fines already established by the State. He also supported requiring liability insurance . He also suggested the City require vendors handling food to obtain Safe Serve certificates. He added that the name that is given to this program should be positive sounding as the City would be decriminalizing street vending.
Council Member Andrews added that the information should be given in multiple languages and ensure that immigration status will not be checked.
Mayor Salinas questioned whether regulations can be placed on non-Hayward residents and creating a type of incentive program for Hayward residents. Senior Planner Th ompson stated it may not be possible.
Mayor Salinas questioned the regulation of food storage of street vendors. Senior Planner Thompson answered stating that the mobile food facility permit will be issued by Alameda County Department of Environmental Health and is complaint driven.
Mayor Salinas asked if we could require insurance. Senior Planner Thompson stated that it can be Hayward Council Economic Development Committee
Regular Meeting Minutes
April 3, 2023
placed in the ordinance if decided. Chief Economic Development Officer Nguyen added that vendors will all have to comply with all of Alameda County Health Department requirements.
Council Member Andrews asked about creating a maker’s space and the feasibility in Hayward on city- owned land. Chief Economic Development Officer Nguyen stated that the Surplus Land Act would be a barrier. Council Member Andrews stated that partnering with HARD can be beneficial for this type of activity.
Council Member Andrews and Mayor Salinas commended Senior Planner Thompson for the work done on this topic.
3. HAYWARD UPWARD ECONOMIC RECOVERY PROGRAM PLAN UPDATE: TUITION
ASSISTANCE PROGRAM
Chief Economic Development Officer Nguyen introduced Economic Development Specialist Daniel Mao who gave the presentation.
Council Member Andrews asked if talks with HUSD or HLAC are held around the graduating seniors in the transition that may be finding difficulties finding jobs. They state a workforce fair is aligned with her idea of job clearing house. Economic Development Specialist Mao stated that there is no direct connection with HUSD right now but one of the program partners, Eden ROP, specifically provides assistances to high school students.
Chief Economic Development Officer Nguyen stated that there will be a robust marketing campaign.
Council Member Andrews asked if a website can be added to the campaign so that students can locate all the information. Chief Economic Development Officer Nguyen stated that a project webpage can be added.
City Manager McAdoo added that in the next HLAC meeting there is a topic around summer activities for the youth and it can be added as an opportunity.
Mayor Salinas stated he serves on the Friends of Chabot College Foundation Board but he did not generate this program nor is he benefiting from this program. He stated that the discussions by City staff are being conducted with the Executive Director Yvonne Wu Craig.
Mayor Salinas suggested collecting data around what are the classes grantees are taking and if they are matching what industry the students eventually will work in. Economic Development Specialist Mao answered that is the intent through the application process. Mayor Salinas would have liked to also see if they are transfer students and if they are transferring any faster than any other student.
He then stated that college students on the finish line may face difficulties paying the last semesters and would be interested to see the impact of these funds.
Mayor Salinas added when the new superintendent of HUSD is on board, the City should share this program information.
4. FUTURE MEETING TOPICS AS OF APRIL 3, 2023
Mayor Salinas reviewed the future meeting topics and asked if the “Economic Impacts of COVID-19 and Hayward Council Economic Development Committee
Regular Meeting Minutes
April 3, 2023
Trends" item was permanent. Chief Economic Development Officer Nguyen stated that it is placeholder for updates on the ARPA Economic Recovery Program. He stated that staff will change the name to “Hayward Upward Economic Recovery Program Updates” for better clarity.
Council Member Andrews asked if the Fiber/Broadband can be prioritized and requested staff add a quarter target date. She asked staff to collect data from The Stacks Record Shop as part of their research because they have not reported connection issues unlike the surrounding businesses in the downtown area.
COMMITTEE MEMBER/ STAFF ANNOUNCEMENTS AND REFERRALS
Chief Economic Development Officer Nguyen announced that Nick the Greek on Hesperian Blvd. is now open for business. Council Member Andrews added that Gong Cha, a boba tea shop, is also now open on Hesperian Blvd.
Council Member Andrews stated she would like to see a new boba shop in South Hayward. Chief Economic Development Officer Nguyen stated the brokers at SoHay development on Mission indicated a boba tea user had signed a lease.
ADJOURNMENT: The meeting was adjourned at 5:57 p.m.
CITY OF HAYWARD
Hayward City Hall
777 B Street
Hayward, CA 94541
www.Hayward-CA.gov
File #: RPT 23-044
DATE: May 1, 2023
TO: Council Economic Development Committee
FROM: Chief Economic Development Officer
SUBJECT
A Report from Brookfield Properties Retail Group on the Economic Health, Current Trends, and Security Initiatives at Southland Mall (Oral Report Only)
RECOMMENDATION
That Council Economic Development Committee (CEDC) members receive the presentation from Southland Mall’s Senior General Manager Todd Falduti, who will provide an update on the mall’s economic health and retail leasing activity. Mr. Falduti will also discuss the mall’s efforts to improve safety and security and their partnerships with the Hayward Police Department...End
SUMMARY
Centrally located for residents and conveniently positioned as a regional shopping destination, Southland Mall in Hayward offers shopping, entertainment, and food options. The mall is managed by Brookfield Properties Retail Group. The mall, which was built in the 1960s, is anchored by JCPenney and Macy’s and features a food court and Century Theaters. In 2019, Southland added Round One Entertainment, an international retail chain that features bowling, arcade games, and other family entertainment amenities.
Southland Mall experienced major vacancies as a result of the closures of Sears, Dick’s Sporting Goods, and Elephant Bar Restaurant. (Note that while connected to Brookfield’s mall property, the underlying land and building that comprises the former Sears are owned by separate entities. Specifically, the land is owned by Hillsborough Associates and Parkvan Associates, et al and the building is owned by Transform Co, the parent company of Sears.)
At the May CEDC meeting, Mr. Todd Falduti, Senior General Manager of Asset Management at Brookfield, will provide an update on the mall’s economic health, highlight the mall’s ongoing efforts to improve safety and security in the mall and in parking lots and detail Brookfield’s partnership initiatives with the Hayward Police Department.
Mr. Falduti has over 22 years of commercial real estate management experience, including oversight of super-regional retail centers and Class A office facilities. He started his career in operations with Westfield in San Diego, served as the Regional Operations Manager for Los Angeles, and later was CITY OF HAYWARD Printed on 4/27/2023Page 1 of 2
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File #:RPT 23-044
promoted to the General Manager of Westfield San Francisco Centre. He was hired as the Senior General Manager for Southland and NewPark malls with Rouse in September 2017, and now focuses his attention solely on Southland Mall.
CITY OF HAYWARD Printed on 4/27/2023Page 2 of 2
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CITY OF HAYWARD
Hayward City Hall
777 B Street
Hayward, CA 94541
www.Hayward-CA.gov
File #: RPT 23-045
DATE: May 1, 2023
TO: Council Economic Development Committee
FROM: Chief Economic Development Officer
SUBJECT
Update from Hayward Police Department on Southland Mall Area Security and Partnerships with Mall Management (Oral Report Only)
RECOMMENDATION
That Council Economic Development Committee (CEDC) members receive the presentation from Acting Captain Heather Linteo of Hayward Police Department, who will provide an oral report on past and current crime statistics at Southland Mall...End
SUMMARY
This agenda item comes at a referral request from CEDC members. Acting Captain Heather Linteo will discuss the efforts Hayward Police Department (HPD), in conjunction with Brookfield Properties, has made to combat the crime in and around Southland Mall. HPD and Brookfield are proactively working to make Southland Mall a safe place for our community members and others to visit. Acting Chief Bryan Matthews will also be in attendance for the discussion and to answer questions.
CITY OF HAYWARD Printed on 4/27/2023Page 1 of 1
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CITY OF HAYWARD
Hayward City Hall
777 B Street
Hayward, CA 94541
www.Hayward-CA.gov
File #: RPT 23-046
DATE: May 1, 2023
TO: Council Economic Development Committee
FROM: Chief Economic Development Officer
SUBJECT
Future Meeting Topics as of May 1, 2023
RECOMMENDATION
That Committee members review and comment on the attached Future Meeting Topics.
ATTACHMENTS
Attachment I Future Meeting Topics as of May 1, 2023
CITY OF HAYWARD Printed on 4/27/2023Page 1 of 1
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Council Economic Development Committee
Future Meeting Topics as of
May 1, 2023
RESPONSIBLE
STAFF
FUTURE MEETING AGENDA ITEMS
PRESENTATION
DATE*
Economic
Development
Hayward Upward COVID-19 Economic Recovery
Program Updates:
Restaurant Relaunch Program (June 2023)
Reopen & Restore Program (June 2023)
Standing Item
Economic
Development
Tour of Downtown with Retail Expert Fall 2023
Planning
Update on Status of Cannabis Permitting Fall 2023
Public Works
Update on City Fiber/Broadband Initiatives
(Following update to CIC) Fall 2023
*Subject to change