Strategic
Roadmap
Fiscal Years 2024 to 2025+
Attachment III
V Vision
What are we trying to achieve with this and future Roadmaps? The City of Hayward is a place where people want to be. It has a growing economy, good housing options, cradle-to-career educational opportunities, and an inviting downtown. Its diverse and inclusive community is well supported with robust city services, and is kept healthy and safe through innovative programs. It continues to be a leader in climate resilience and environmental justice to prepare residents to face the impacts of climate change. City staff have what they need to thrive in their work and take pride in helping Hayward continually improve.
1 A About the Roadmap
Why do we have a Strategic Roadmap?
This Strategic Roadmap outlines where we see our highest priorities in the next few years and a roadmap of specific actions to get us there. We designed this Roadmap to be bold in its vision for the future but also grounded in a realistic assessment of existing staff capacity and resource constraints.
In the future, Hayward continues to grow in population and stature, becoming a destination city in the East Bay. Existing residents are proud to call Hayward home, and it is becoming a community of choice for new families and employers.
Hayward attracts new, higher-paying jobs, allowing existing and new residents to live and work in the same community. Hayward’s attractive downtown and neighborhood business corridors draw people from across the region, featuring unique and locally-owned restaurants, music and art, attractive retail, outdoor dining, and inviting public spaces.
Diverse families live in healthy, inclusive ‘complete communities’ with stable housing, safe streets, excellent schools, cultural attractions, and community services. The city celebrates its diversity openly with cultural events, and protects that diversity with its commitment to equitable development. Hayward leads by developing important service partnerships between local and regional agencies.
Families are proud to live in an ‘education city,’ where the city actively supports them in taking advantage of the many local educational opportunities available. All residents know they will have a pathway from ‘cradle to career’ in Hayward.
Hayward has started construction of thousands of new housing units at all income levels. To reduce displacement of existing residents, the City is especially focused on making housing accessible and affordable to all, with new high density developments located near transit. The few who are unhoused are able to access the services necessary to thrive. Because demand is high, blighted properties throughout the city are re-developed and occupied.
Hayward continues to be a leader in climate resilience and environmental justice, reducing its carbon footprint, improving its sustainable practices, increasing green spaces, and preparing residents to face the impacts of climate change. Clean, leafy and landscaped corridors are more walkable and bikeable. Hayward and its neighboring cities have prioritized active transportation and multi-modal corridors over a reliance on cars and roads. As a result, the City sees less traffic, less pollution, and less speeding.
Through innovative programs, Hayward has also aligned public safety with community expectations for effectiveness, response times, and engagement, leading to an overall reduction in harm, improved mental health, and better relationships within Hayward’s diverse community.
Internally, employees feel city-wide priorities are aligned to their work and are able to grow and thrive in their roles. Employees from diverse backgrounds are recruited, retained and celebrated, and staff provide culturally informed services to our community. The City continues to develop innovative revenue sources and maintains a well-staffed and well- resourced workforce. The City is streamlining processes, using technology more effectively, and improving cross-department collaboration to provide better customer service.
Overall, there is a rising sense of pride among employees and residents alike. While there is much more to do, the City of Hayward is a place where people want to be.
E Expanded Vision Statement
2 3
S Strategic Priorities
Creating the Six Priorities
In order to achieve the vision, what must the City prioritize? In answer to this question, we arrived at the six overarching focus areas, or Strategic Priorities, that structure this Roadmap. The Strategic Priorities provide a framework to focus on the most pressing special projects and process improvements, as well as a structure for the work that happens in the Council subcommittees.
The next page shows subcategories under each Strategic Priority.
4 S Strategic Priorities
Enhance Community
Safety & Quality of Life
Strengthen
Organizational Health
Invest in
Infrastructure
• Reduce greenhouse gases and
dependency on fossil fuels
• Promote a circular economy
• Mitigate climate impacts through
resilient design, emphasizing frontline
communities
Confront Climate Crisis &
Champion Environmental
Justice
Preserve, Produce, &
Protect Housing for All
Grow the
Economy
• Invest in community-based crime response
and enforcement models
• Strengthen Emergency preparedness
• Invest in cleanliness and blight reduction
• Implement Community Enrichment
• Activate Public Spaces
• Invest in community-wide internet access
• Strengthen justice and belonging
• House and support people experiencing
homelessness
• Incentivize housing production for all
• Protect the affordability of existing housing
• Invest in multi-modal transportation
• Invest in City-owned facilities & property
• Invest in water supplies, sanitation, &
sewers
• Invest in business support services
• Create thriving commercial corridors
• Grow workforce development pipelines
• Strategically dispose of City property
• Strengthen fiscal sustainability
• Streamline customer service & access
• Strengthen retention & recruitment
• Invest in a safe work environment
• Optimize workforce technology
5 R Racial Equity Lens
We strive to build a culture of equity to ensure that we are meeting the needs of all residents.
The City is committed to providing equitable services that improve the lives of all residents and take into consideration past inequities and injustices. We know achieving this vision requires tackling tough issues like institutional racism and implicit bias. We also know it takes continuous listening, learning, and improvement.
Questions we ask when we apply a racial equity lens to a service or project:
• What problem is this service/project seeking to address? • Who benefits from this service/project? Are some community members impacted by the problem more than others? Do we have demographic information about this group(s)?
• Who does this service/project not benefit? Do we have demographic information about this group(s)?
• Who is currently accessing this service?
• Who is not accessing this service? Do we know why? Are there barriers that makes it more difficult for some community members to use or access this service?
• How are we communicating about this service/project? What barriers are there for people to find up-to-date information?
• What racial, cultural, and/or ethnic groups experience disparities related to this program? How does this program benefit them or further exacerbate their disparities?
Throughout this plan, we have identified
projects with this icon that have a racial equity
focus or services/projects that we are
reviewing though a racial equity lens.
6 E Education City Lens
We strive to build a city where all residents have access to quality educational opportunities and cradle-to-career support so they can achieve their life goals.
The City is committed to working alongside our educational and community partners to support the academic success and future employment of Hayward’s students. The City does this by actively participating in collaborations like the Hayward Promise Neighborhoods, growing the economy, facilitating pathways for both private and public sector careers, partnering to provide education and employment services, and communicating about educational opportunities and successes.
Questions we ask when we apply an ‘Education City’ lens to a service or project:
• Have we communicated with our educational and community partners to align service offerings and create a more seamless service experience for Hayward families?
• How will this service, project, or policy support or expand educational and/or economic opportunities for people in Hayward? How are we collaborating with partners to facilitate and develop educational and/or employment pathways accessible to all Hayward youth and residents?
• How are we communicating education and economic opportunities in and around Hayward to Hayward families? What barriers do we need to remove for people to access this information or educational opportunities? • How will we know this service, project, or policy is improving educational and/or economic opportunities for Hayward youth and residents? • Transportation specific: Does this project make it easier for families and students to get to their campuses and other educational resources? Throughout this plan, we have identified
projects with this icon that have an ‘Education
City’ focus or services/projects that we are
reviewing though an ‘Education City’ lens.
7 P Projects
Creating the Roadmap Projects
The initial project list for this Roadmap was created by surveying each City Council Member and key staff whose work tasks closely align with the six Strategic Priorities. Council then prioritized the projects through a dot voting exercise. The following pages detail the projects by priority area. Below is a key to the organization of information.
Departments Legend
CM City Manager
DS Development Services
FR Fire
FN Finance
HR Human Resources
IT Information Technology
MS Maintenance Services
LB Library
PD Police
PW Public Works
Priority Area
The timeline shows if staff will work on this project
in Year 1 (FY24) or start work in Year 2+ (FY25+).
It also shows if staff anticipates completing work in
FY24 or continuing to future years.
Subcategory
Shows which
departments have
primary responsibility for
project implementation
Y1 Y2+ Departments
Invest in Community-Centered Crime Response and Enforcement Models Q1 Continue to implement and measure the HEART Pilot Program CM, FD, PD Q2 Implement the recommendations from the Dispatch Assessment CM, FD, PD Q3
Conduct an assessment of the Jail and other Community Services Officer functions. Convene quarterly meetings with residents and the Police Department to foster better communications.
PD
Q4 Seek and implement CALEA accreditation for the Police Department PD Q5 Conduct an analysis of the Community Advisory Panel for the Police Department CM, PD Q6 Enhance background checks for gun ownership and gun storage rules PD Q7 Provide a report on coordination around human trafficking, truancy, and child abuse PD Strengthen Emergency Preparedness, Planning, and Response Q8 Update comprehensive Emergency Management Plan FD
Q9 Reestablish the Hazardous Materials Response Team and research funding options for equipment FD
Q10 Explore solutions for ambulance transfer FD
Invest in Cleanliness and Blight Reduction
Q11 Roll out a permanent illegal dumping prevention program MS Q12 Engage owners of vacant building properties to encourage activation, starting in the downtown, and enforce against owners of empty storefronts CM, DS Q13 Finalize community preservation ordinance to combat blight and enhance neighborhood livability DS
Q14 Create an analysis of the staffing and funding needs to create a public art program CM Q15 Expand litter collection services (like the Downtown Streets Team) to pick up litter through the City PW, MS
Implement Community Enrichment and Social Support Programming Q16 Continue to provide educational, cultural, and social support programs at the Hayward Library LB
Q17 Continue to provide family support programs through the Youth and Family Services Bureau PD
Support Safe and Clean Neighborhoods
Support Vibrant Communities
Strategic Roadmap
FY2024 to FY2025+ Project List
= Racial Equity Focus Project = Education Focus Project Projects
Enhance Community Safety and Quality of Life
Y1 Y2+ Departments
Strategic Roadmap
FY2024 to FY2025+ Project List
= Racial Equity Focus Project = Education Focus Project Projects
Enhance Community Safety and Quality of Life
Q18 Continue to implement Hayward's People's Budget projects CM Q19 Continue to work with HARD on understanding recreational programs through the Master Lease CM
Activate Public Spaces
Q20 Design and Install Heritage Plaza Art Pieces to Honor Indigenous and Russell City Heritage CM, LB Q21 Work with partners to design programming for the future Stack Center Community Event Plaza CM, LB
Q22 Increase the access to community meeting rooms and facilities across the city by collaborating with HUSD and HARD to have 2-3 campuses open for public use LB Invest in Community-Wide Internet Infrastructure and Access Q23 Continue to provide internet connected devices and hotspots through the Library LB Q24 Work with partners to identify funding for a strategic plan for Broadband CM, IT, PW Strengthen Justice and Belonging
Q25 Continue to implement an internal racial equity training program CM Q26 Use the Racial Equity Toolkit to implement pilots across departments, and assess and pilot inclusive recruitment, retention, and promotion practices CM Q27 Work with the survivors and descendants of Russell City to determine appropriate restitution CM
Y1 Y2+ Departments
H1 Support development of St. Regis Behavioral Health Campus to provide health and housing services to people experiencing homelessness and mental health crises CM H2 Continue to oversee operations of the Navigation Center Annex CM H3 Piloting a flexible funding pool for preventing homelessness, including a shallow subsidy program CM
H4 Continue to explore safe parking options along with encampment management CM H5 Leverage partnerships to support acquisition and rehabilitation projects through State Homekey funding CM
H6 Create objective residential development standards & update zoning regulations to align with the General Plan DS
H7 Explore Social Impact Bond Program to convert tax-defaulted or vacant and blighted properties into wealth building ownership opportunities DS H8 Continue to create marketing materials to incentive housing production DS H9 Continue work on updating the Affordable Housing Ordinance DS H10 Amend the Municipal Code to address Housing Element Actions related to housing for a variety of income levels and housing types DS
HC11 Work with BART to encourage Transit Oriented Development at the two Hayward stations CM H12 Continue to pilot Tenant Relocation Emergency Fund DS H13 Continue to implement the Foreclosure Prevention Program inclusive of loan restructuring, modification, and financial assistance DS
H14 Evaluate available funding to issue a Notice of Funding Availability (NOFA) DS H15 Amend the Municipal Code to establish residential replacement requirements pursuant to State Law (AB 1397) DS
H16 Provide creative financing like down payment assistance to help more buyers get unrestricted- deed properties DS
Protect the Affordability of Existing Housing
Incentivize Housing Production for All
Invest in Programs to House and Support People Experiencing Homelessness Strategic Roadmap
FY2024 to FY2025+ Project List
Preserve, Protect, and Produce Housing for All
= Racial Equity Focus Project = Education Focus Project Projects
Y1 Y2+ Departments
C1 Implement Year 1 Programs from the adopted GHG Roadmap (Climate Action Plan) PW C2 Continue to collaborate with EBCE to provide public EV charging facilities PW C3 Present a plan on EV charging for city facilities to CIC (for fleet and employee commuters) MS C4 Continue to transition City facilities from natural gas to electric, with a focus on HVAC systems MS C5 Explore a partnership with EBCE to offer incentives to purchase electric appliances to encourage community members make the transition from gas to electric PW C6 Improve e-bike adoption through the creation of an e-bike rebate program and ensuring that electric transit infrastructure such as EV chargers also serve e-bike and not just electric cars PW C7 Continue to identify opportunities for compost hubs and other distribution mechanisms for compost in Hayward PW
C8 Continue to partner with Alameda County All In Eats to encourage food recovery CM C9 Prepare an ordinance to create smoke-free multifamily housing DS C10 Plant 1,500 trees annually, directly and in partnership with community groups MS C11 Update Tree Preservation Ordinance DS, MS
C12 Implement Year 1 Programs from the adopted General Plan Environmental Justice Element, with a focus on mitigating the impact on frontline communities PW C13 Work with HASPA partners to seek grant funding to implement the Shoreline Master Plan and provide an update to Council DS
C14 Continue to pursue water conservation measures like increasing recycled water supplies PW Mitigate climate crisis impacts through resilient design and community engagement Projects
Strategic Roadmap
FY2024 to FY2025+ Project List
Confront Climate Crisis & Champion Environmental Justice = Racial Equity Focus Project = Education Focus Project Reduce Greenhouse Gases and Dependency on Fossil Fuels
Reduce waste by promoting a circular economy
Y1 Y2+ Departments
N1 Continue to implement major corridor traffic calming initiatives PW N2 Develop a micro-mobility policy (eBikes, eScooters) PW N3 Complete construction of Mission Boulevard phase 3 PW N4 Implement Safe Routes for School, with a focus on Cesar Chavez and Palma Ceia PW N5 Implement six intersections for Safe Route for Seniors in the downtown area PW N6 Continue to add approximate 10 miles of bike lanes annually, with a focus on protected bike lanes and intersections that have high traffic/incidents PW N7 Work with AC Transit to beautify bus shelters and construct more seating at bus stops to improve the ridership experience PW
N8 Evaluate the alternatives to the Downtown Loop PW
N9 Break ground on the Stack Center and continue fundraising for project needs PW, LB N10 Construct La Vista Park PW
N11 Complete Jackson Corridor landscape beautification. Replace and relocate the existing monument gateway sign located on Jackson Street and Silva Avenue MS, PW N12 Continue City parking lot upgrades, with a focus on parking lots 7, 8, and 11 PW N13 Continue Corporation Yard safety upgrades (ARPA project) MS, PW N14 Continue upgrades to Fleet facilities (ARPA project) MS N15 Continue upgrades to Animal Control facilities (ARPA project) MS, PD, PW N16 Provide CIC a needs assessment/preliminary feasibility report on a new Corporation Yard MS, PW N17 Provide CIC a needs assessment/preliminary feasibility report on a new Police Building, including a funding mechanism CM, MS, PW, PD
N18 Create a preliminary concept plan for the Weekes Library to be eligible for potential grants LB, MS, PW
N19 Replace an average of 2.5 miles of water pipelines annually PW N20 Replace an average of 2.5 miles of sewer lines annually PW N21 Design Water Pollution Control Facility Phase II upgrade PW N22 Develop a Recycled Water Master Plan PW
N23 Implement Sustainable Groundwater Plan PW
Strategic Roadmap
FY2024 to FY2025+ Project List
Invest in Infrastructure
= Racial Equity Focus Project = Education Focus Project Invest in Multi-Modal Transportation
Projects
Invest in City Facilities & Property
Invest in Water Supplies, Sanitation Infrastructure & Storm Sewers
Y1 Y2+ Departments
E1 Work with the CEDC to identify priority sites and review concept plans, including downtown sites and Southland Mall CM
E2 Complete remaining “Restaurant Relaunch” and façade program projects CM E3 Continue to partner with DSAL to build and launch the commercial kitchen incubator program at the Stack Center CM
E4 Continue to roll out the Downtown District Activation pilot program which includes performance art CM
E5 Finalize Sidewalk Vendor Ordinance and provide a training on how to apply for a business license DS
E6
Provide an informational report to Council on older ordinances that may have an adverse impact on our local economy (such as the Cabaret Ordinance, the Alcohol ration, and Happy Hour), and offer recommendations to update them
CM, DS
E7 Provide cradle to career educational programs for all ages through cross-agency pathways, in partnership with the Hayward Promise Neighborhoods LB E8 Design and implement the ARPA Tuition Assistance program and job fair series with CSUEB, Chabot, EAROP and Hayward employers CM
E9 Continue the Fire Career Pathway Program with ROP and Chabot, and host 17 student fire fighters annually FD
E10 Continue the IT Department’s internship program IT E11 Collaborate with Hayward’s educational institutions to streamline and amplify partner communications and achievements CM
E12 Develop recommendations for encouraging development of worker-cooperatives in Hayward CM, FN
E13 Continue to work on Route 238 Corridor lands dispositions and development CM E14 Release solicitation for City Center disposition and development CM E15 Study the options for disposing of Successor Agency parcels on Mission Blvd CM Grow Educational Pathways and Workforce Development Pipelines Strategically Dispose of City Property
Invest in Programs that Support Hayward Business and Workers Strategic Roadmap
FY2024 to FY2025+ Project List
Grow the Economy
= Racial Equity Focus Project = Education Focus Project Invest in Plans and Programs that Create Thriving Commercial Corridors Projects
Y1 Y2+ Departments
R1 Hold a work session with the Council to provide an overview of the updated General Fund Long Range Financial model FN
R2 Expand financial transparency and data sharing through platforms like OpenGov FN R3 Prioritize Hayward's involvement in the creation of a Public Bank FN R4 Conduct a language access assessment CM
R5 Conduct a post-COVID assessment of on-line and in-person customer service needs, including Access Hayward CM
R6 Assess hybrid meeting model for Board and Commissions and explore options to add additional meeting locations with hybrid capacity CM, IT R7 Develop systems for tracking and responding to constituent requests for Council, such as using a ticketing system and having more informational updates online CM R8 Develop talent acquisition plan for citywide and critical positions HR R9 Audit existing policies and HR processes for compliance including areas for revision and general enhancement HR
R10 Develop a citywide compensation philosophy with internal benchmarks in alignment with the comparator marketplace HR
R11 Implement 360 evaluations for all department heads and simultaneously implement executive coaching HR, CM
R12 Conduct a workplace safety assessment for all workplace locations and implement phased improvements HR, PD, FR, MS
R13 Develop the Police Department’s Wellness program PD R14
Ensure up to date technologies and processes including the City's procurement system by optimizing ERP solution through use of different modules FN, IT
R15 Implement an IT Governance workgroup to ensure business alignment with technology solutions
IT
Invest in a Safe Work Environment
Optimize Access to Workforce Technology
Projects
Strategic Roadmap
FY2024 to FY2025+ Project List
Strengthen Organizational Health
= Racial Equity Focus Project = Education Focus Project Strengthen and Streamline Customer Service and Access
Strengthen Employee Engagement, Professional Development, and Retention Strengthen Fiscal Sustainability and Transparency