Attachment IV Retreat Summary — Hayward City Council, June 6, 2023

City of Hayward
City Council
Strategic Planning Retreat
FY 2024 - FY 2026 Strategic Roadmap
Prepared by CivicMakers
May 2023
Table of Contents
Context & Methods 2
Executive Summary 10
Revising the Vision Statement 10
Education Lens 13
Prioritization of Project Lists 37
Appendix A: City Council Interviews 45
Appendix B: City Staff Survey 74
Appendix C: City Council Survey 108
Appendix D: Images of Dot Voting Posters for Project Prioritization 110 City of Hayward 1
Attachment IV
2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 Context &Methods
The Hayward Strategic Roadmap deﬁnes the Cityof Hayward’s sharedvision, outlines itstop strategic priorities, and presents a list of projects to be implemented in the comingthreeyears.

Every three years, the roadmap is updated to recalibrate the City’s most recent vision,priorities, and projects. The ﬁscal year (FY) 2021 - FY 2023 roadmap was ﬁrst adoptedinJanuary 2020, and updated annually thereafter, with the most recent update on April 22,2022. TheCityis nowworkingoncreatinganewroadmapwithatimeframeofFY2024-FY2026. TheCityofHaywardisworkingwithCivicMakersastheirconsultantinthisprocess.

TheprocessfromJanuary2023toMay2023included:
● Executiveteam&staffconversations● CityCouncil Interviews● AsurveytoCityCouncil Members● Asurveytocitystaff● ACityCouncil Retreat(hostedonMay9, 2023) This reportdetailstheoutcomeofthisprocesstogatherinformationfromcitystaffandCityCouncil to create the FY 2024 to FY 2026 new roadmap. It is a snapshot of where theroadmap work was in mid-May 2023 after the CityCouncil retreat, andthis informationisbeingreﬁnedandﬁnalizedintothenewroadmap.

CityCouncil StrategicRetreat
OnMay9, 2023theHaywardCityCouncil andCitystaff convenedtodiscusstheStrategicRoadmap (meeting recording on YouTube). Ahead of the meeting, based on theconversations and surveys with council members and staff, City staff compiled a revisedvision statement for discussionandrevisedproject lists tobeprioritizedbytheCouncil. Inaddition, City staff put together a framework to help the City Council and mayor identifyprojects across theroadmapthatsupportthenewfocus‘lens’ ofeducation. Theretreatwasanopportunityfor CityCouncil members todiscuss anddecidetogether, withtheadviceofCitystaff, therevisedStrategicRoadmapandtopstrategicpriorities.

Attendeesincluded:

CityCouncil:● MayorSalinas● CMAndrews
CityStaff:● MiriamLens, CityClerk● CityManager, KellyMcAdoo 2 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 ● CMBonilla● CMGoldstein● CMRoche● CMSyrop● CMZermeño
Consultants:● CristelleBlackford, CivicMakers● AdamMenter, CivicMakers ● ReginaYoungblood, AssistantCityManager● DustinClaussen, AssistantCityManager● MaryThomas, AssistanttotheCityManager● IrenePerez, ManagementAnalyst● EmilyHwang, ManagementFellow● ToddRullman, DirectorofMaintenanceServices● Jayanti Addleman, DirectorofLibraryServices● GarrettContreras, FireChief● ChristinaMorales, HousingDivisionManager● SaraBuizer, DeputyDirectorofDevelopmentServices● Michael Lawson, CityAttorney● GeraldineHarvie, ITintern● AlexAmeri, DirectorofUtilities&Environmental ServicesDepartment● ChuckFinnie, CommunicationsandMarketingOfﬁcer● BrittneyFrye, DirectorofHumanResources● JessicaLobedan, CommunityServicesManager ExecutiveSummary
RevisingtheVisionThe City Council made some changes to the vision statement, notably toaddmoreabouteducation and public safety. These changes made the full vision statement longer, fromabout 350 to 450 words. The City Council decided that this longer vision is useful forprovidingatangiblenorthstar, butthatashortervisionstatementwouldalsobeuseful asacomplementtoit. ReadmoreabouttheVisionStatements. 3 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 AddinganEducationFocusThe City Council, with strong encouragement fromMayor Salinas, generally agreed thatHayward’s educational offerings and institutions are an important and unique enoughaspect of Hayward life and Hayward’s future that they deserve more attention in theStrategicRoadmap. Therewere, however, someconcernsandreservationsthateducationisnotpartoftheCity’spurview.

The City Council agreed that adding education as a “lens” on top of the existing priorityareas and projects, similar to howRacial Equity is considered in the Roadmap, is a goodapproach. To ensure efforts are coherent, connected, and strategically aligned, the CityCouncil and staff resolved to craft a set of questions to consider for education-relatedprojectsacrosstheroadmap.

In the sectiononPrioritizationof Project Lists, thesymbol (E) designates projects that theCityCouncil initiallyﬂaggedduringtheretreat for considerationwithinthiseducationlens.Building on City Council’s recommendations, City staff will runamoredetailedprocess todothis workof considering, categorizing, andshapingeducationrelatedprojectswithinthecomingyear. ReadmoreabouttheEducationLens.

Council TopPriorities&TopCouncil AddedProjects
All sixofthepriorityareasfromtheFY2021toFY2023roadmapwereretained.

For eachstrategicpriorityarea, theCityCouncil usedadot-votingmethodtoindicatetheirtop priority projects. A summary of theresults of this prioritizationprocess is below. Readmore about all of the projects, and the dot voting methodology, in the section onPrioritizationofProjectLists. 4 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 EnhanceCommunitySafety&QualityofLife
● ThreenewCityCouncil-addedprojectsweretoppriorities: increasingthenumberofmeetingroomsavailableinHayward, expandinglittercollectionservices, andincreasingcoordinationaroundhumantrafﬁckingandchildabuse. ● AtoppriorityistocontinuetoimplementandimprovetheHEARTprogram(HaywardEvaluationandResponseTeam) asanalternativeandcomplementtotraditionalpolicing, butitwasdecidednottotrytoexpandthatprogramto24-hours. ● Several toppriorityprojectsrelatetoracial equity: usingaRacial EquityToolkitacrossdepartmentsincludingitforrecruiting, andinternal racial equitytraining. ● Several priorityprojectsarefocusedoninvestingintheHaywardPoliceDepartmentandimprovingitsrelationshipwithresidents: complyingwithvoluntaryprofessionalstandards(CALEA), assessingpoliceandcommunityserviceofﬁcerfunctions, andcreatingpublicmeetingsbetweenthepublicandpolice. 5 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 Preserve,Produce,andProtectHousingforAll
● TwonewprojectsaddedbytheCityCouncil madeittothelistoftoppriorities: 1)ﬁnancingsupportforhomebuyers(e.g. down-paymentassistance, loanrestructuringtopreventforeclosures); and2) transitorienteddevelopmentatHaywardBARTstations. ● Itisaprioritytohelppeopleaccessandretainaffordablehousingthroughprogramssuchasforeclosureprevention, tenantrelocation, aﬂexiblefundingpool, andbuildingnewdevelopmentsontax-defaultedproperties. ● ProgramstosupportHayward’sunhousedpopulationwerealsotoppriorities,includinghealthservices, theNavigationCenter, andencampmentmanagement. 6 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 ConfrontClimateCrisisandChampionEnvironmentalJustice
● PlantingtreesistheCityCouncil’stoppriorityprojectinthisarea, andtheyagreedtoincreasethetreeplantinggoal from1,000to1,500treesannually. Thecitywill worktoproactivelyselectsitesbasedonneighborhoods, speciﬁcallytoplanttreesinareasthatdon’thaveasmanytreesandaresufferingfromtheheatislandeffect. ● ProgramstohelpHaywardresidentselectrifytheirenergyusageandmoveawayfromfossil fuelsaretoppriorities: EVchargingfacilities, vouchersforelectricappliances, ande-bikeprograms. ● Itisalsoimportanttocontinueprogresstoimplementexistingplansandproposals,includingtheGHGroadmapfromtheClimateActionPlan, theShorelineMasterPlan,andtheGeneral PlanEnvironmental JusticeElement. 7 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 InvestinInfrastructure
● AnewprojectaddedbytheCityCouncil toevaluatealternativestothedowntownloopwasvotedasthetoppriorityforinfrastructureinvestments. Staffstressedthisisaverylargeandseriousundertaking, andtheCityCouncil wantedmoreinformationaboutalternativesandbarriers. ● Continuingwork, andsecuringfunding, forexistingmajorinfrastructureinvestmentswasseenasapriority: LaVistaPark, StackCenter, JacksonCorridorlandscaping. ● Anothernewprojectproposedbythe CityCouncil toworkwithACTransittoimprovebusridershipexperiencewasvotedasatoppriority. ● TheCityCouncil proposedincreasingthegoal forhowmuchwaterandsewerpipelinestoreplaceeachyear: from2to2.5milesperyear. ● Otherprioritiesincludetrafﬁccalming, ARPAfacilitiesupgrades, andaddingprotectedbikelanes. 8 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 GrowtheEconomy
● Toppriorityprojectsincluderevitalizingandredevelopingdowntown, includingtheCityCenterdisposition&redevelopmentproject, CEDCprioritysiteslikeSouthlandMall, restaurantrelaunchandfacadeinvestment, anddistrictactivationeventswithperformanceart. ● Several educationrelatedprojectsarealsotoppriorities: 1) HaywardPromiseNeighborhoodcollaborationoncradletocareerpathways; and2) ﬁrecareerpathwayprogramROPandChabot. ● TwonewCityCouncil addedprojectsmadeittothelistoftoppriorities, butwerenotattheverytopofthelist: 1) evaluatingolderordinancesthatmighthurtlocalbusinesses; and2) creatingincentivesforworker-ownedcoops. 9 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 StrengthenOrganizationalHealth
● TwonewprojectsaddedbytheCityCouncil areatthetopofthelistofprioritiesinthisstrategicarea: 1) ensuringthecityismoreactivelyinvolvedintheefforttocreateaPublicBank; and2) improvingtheprocessesfortrackingandrespondingtoconstituentrequeststoCouncil. ● Toppriorityprojectsincludeaddressingstafﬁngshortfallsbyimprovingtalentacquisitionplansandcreatingcompensationbenchmarksthatarecompetitive. ● Implementing360evaluationsforcitystaffmanagementisathirdnewprojectproposedbyCityCouncil amongthetoppriorities, butnotatthetopofthelist. 10 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 StafﬁngandResourcesasaPrimeConcernA lack of staff and funding for strategic projects was one concern byCityStaff that wasloud and clear across all strategic priority areas. Staff morale is lowbecause of the highworkload, and some saw a disconnect between proposed projects & the City’s currentability to perform basic services. City staff strongly suggests ﬁrst addressing existingvacancies, andsecuringadditional fundingandstaffpositionsforanynewprojects.

The graphics below show the City’s full workforce of 909 full time employees, andhighlights that only about 4%of thoseemployees (~35FTEs) areassignedtoprojects onthe Strategic Roadmap. Furthermore, at the time of theCityCouncil retreat, therewere8keyvacanciesoutofthose35FTEsthatworkonStrategicRoadmapprojects. 11 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 RevisingtheVisionStatement

SHORTVISIONSTATEMENT
TheCityofHaywardisaplacewherepeoplewanttobe. Ithasagrowingeconomy, goodhousingoptions, cradle-to-careereducational opportunities, andaninvitingdowntown. Itsdiverseandinclusivecommunityiswell supportedwithrobustcityservices, andiskepthealthyandsafethroughinnovativeprograms. Citystaffhavewhattheyneedtothriveintheirwork, andareproudtokeepHaywardconstantlyimproving.

FULLVISIONSTATEMENT
Inthefuture, Haywardcontinuestogrowinpopulationandstature, becomingadestinationcityintheEastBay. Existingresidentsareproudtocall Haywardhome, anditisbecomingacommunityofchoicefornewfamiliesandemployers.

Haywardattractsnew, higher-payingjobs, allowingexistingandnewresidentstoliveandworkinthesamecommunity. Hayward’sattractivedowntownandneighborhoodbusinesscorridorsdrawpeoplefromacrosstheregion, featuringuniqueandlocally-ownedrestaurants, musicandart, attractiveretail, outdoordining, andinvitingpublicspaces.

Diversefamiliesliveinhealthy, inclusive‘completecommunities’ withstablehousing, safestreets, excellentschools, cultural attractions, andcommunityservices. Thecitycelebratesitsdiversityopenlywithcultural events, andprotectsthatdiversitywithits 12 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 commitmenttoequitabledevelopment. Haywardleadsbydevelopingimportantservicepartnershipsbetweenlocal andregional agencies.

Familiesareproudtoliveinan‘educationcity,’ wherethecityactivelysupportsthemintakingadvantageofthemanylocal educational opportunitiesavailable. All residentsknowtheywill haveapathwayfrom‘cradletocareer’ inHayward.

Haywardhasstartedconstructionofthousandsofnewhousingunitsatall incomelevels.Toreducedisplacementofexistingresidents, theCityisespeciallyfocusedonmakinghousingaccessibleandaffordabletoall, withnewhighdensitydevelopmentslocatedneartransit. Thefewwhoareunhousedareabletoaccesstheservicesnecessarytothrive. Becausedemandishigh, blightedpropertiesthroughoutthecityarere-developedandoccupied.

Haywardcontinuestobealeaderinclimateresilienceandenvironmental justice,reducingitscarbonfootprint, improvingitssustainablepractices, increasinggreenspaces, andpreparingresidentstofacetheimpactsofclimatechange. Clean, leafyandlandscapedcorridorsaremorewalkableandbikeable. Haywardanditsneighboringcitieshaveprioritizedactivetransportationandmulti-modal corridorsoverarelianceoncarsandroads. Asaresult, theCityseeslesstrafﬁc, lesspollution, andlessspeeding.

Throughinnovativeprograms, Haywardhasalsoalignedpublicsafetywithcommunityexpectationsforeffectiveness, responsetimes, andengagement, leadingtoanoverallreductioninharm, improvedmental health, andbetterrelationshipswithinHayward’sdiversecommunity.

Internally, employeesfeel city-wideprioritiesarealignedtotheirworkandareabletogrowandthriveintheirroles. Employeesfromdiversebackgroundsarerecruited,retainedandcelebrated, andstaffprovideculturallyinformedservicestoourcommunity.TheCitycontinuestodevelopinnovativerevenuesourcesandmaintainsawell-staffedandwell-resourcedworkforce. TheCityisstreamliningprocesses, usingtechnologymoreeffectively, andimprovingcross-departmentcollaborationtoprovidebettercustomerservice.

Overall, thereisarisingsenseofprideamongemployeesandresidentsalike. Whilethereismuchmoretodo, theCityofHaywardisaplacewherepeoplewanttobe.

NotesontheVisionStatementfromtheMay9CityCouncil Retreat, whichledtotherevisedvisionstatementspresentedabove. ● CMZermenosuggeststheterminologyof“destinationcity”(notapass-throughcity)● CMRocheappreciatesthatit’sambitious, andwouldliketoseemorewordingonenvironmental justice.● CMRochestressesthatit’simportanttoacknowledgethecityisnottryingtotakeovereducation. We’reworkingwithpartners. 13 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 ● MayorSalinaslikesthe“EducationCity”sentence, andsaysitisnotourintentiontotakeovertheschool district. WeshouldthinkaboutHaywardasacitywherefamilieshaveapathwayforcradletocareer: Predictable, Supportedbylibrary, Availablejobs○ Assomeonewho’semployedbyoneoftheinstitutions: itconnotesanideathatwhenfamiliesmovetoHayward/cometoHaywardthatthey’ll besupported.● CMGoldsteinsuggeststheeducationfocusisnotjustgreatschools. Includes: ROP,practical colleges● CMSyropiscomfortablewithEducationasatheme, andasksifit’sbettertoremovetheframeof“EducationCity”becauseitishardtodeﬁne.○ Weareacitythatactivelyplaysaroleinthedevelopmentofourcitizens○ Manyofourcommunityareguaranteededucational opportunities● CMSyroppreferstheword“harm”to“crime”becauseithasamoreexpansivedeﬁnition(e.g. includingbikeaccidents).● CMSyropwouldliketohighlightcollaborations: withHARD&HUSD, withotherlocaldistricts● CMAndrewswouldliketotalkalsoabouttheinnovativeworkwe’redoingonpilotprogramsforpublicsafety(police&mental health; ﬁre&mental health; paramedicservices)● CMAndrewsasks: Doothercitieslikeours(e.g. Berkeley) haveeducationintheirvision?○ CityManagerMcadooanswer-PaloAltohasincludeditinthepast○ CMBonilla-Berkeleyisknownall overtheworld● CMBonilla: We’refacilitatorsandconnectorsofcommunityresources. WecanhelppeopleinHaywardplugintorichandhighvalueeducational opportunitiesthroughoutlife&careers. We’reuniquelyblessedwithabroadspectrum(commcollege, trades, PhD, 4yearuniversity, ROP)○ We“galvanize&coordinate”toensureresidentsaretakingadvantageoftheseopportunities-positioningthemselvestoleadbetterlives○ Itisgoodmarketing: whenyoumovehereyoucanstayhere● CMBonillaproposesbroadeningthedeﬁnitionofsafetybeyondresponsetimeandeffectiveness. Ingeneral, asafecommunity. Perhapstiethisbacktobeingadiversecommunity?● CMBonilla: I’vereadcorporatemissionstatements, andI’veneverseenonethislong. It’slongbutgoodanddescriptive. Canwemakeashorterversion? EducationLens
14 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 The City Council, with strong encouragement fromMayor Salinas, generally agreed thatHayward’s educational offerings and institutions are an important enough aspect ofHayward life and Hayward’s future that they deserve more attention in the StrategicRoadmap.

TheCityCouncil did, however, expressdoubtandreservationsaboutfocusingtoomuchoneducationbecause:

1. TheCitydoesnothavecontrol anddecision-makingpoweroveritemsoverseenbytheschool districtandothereducational institutionsinHayward(vis-a-visHUSDforexample);2. ItisunclearwhatexactlytheCitywill dotobringtolifeitseducationpriorities, andwhatkindofbudgetandstafﬁngthatwouldrequire; and3. Itisunclearhowcommunicationwitheducational partnerswouldbemaintained, andaccountabilitiesclariﬁed, astheCityseekstodomoreforeducation.

The City Council agreed that addingeducationas a“lens” ontopof thepriorityareas andprojects was agoodapproach, rather thanaddinganewpriorityareaorgroupingwithinanexistingpriorityarea. This is similar tohowthecouncil decidedtotreatRacial Equitywithinitsstrategicroadmap.

The City Council and the mayor hopethat addingthis educationlens across theStrategicRoadmapwill shapeandinformhowexistingprojectsaredone.

City Staff proposedaseries of questions toapplytoanyprojects that aredesignatedwiththe education lens, and the city council and staff plan to reﬁne that set of questions infutureworkandcometoconsensusonwhichprojectsdeservethiseducationfocusedlens.

InthePrioritizationofProjectListssectionofthisreport, thesymbol (E)designatesprojectsthatthecitycouncil ﬂaggedduringtheretreataspotentiallyaneducationfocusforthecity.

AsummaryoftheconversationaboutEducationattheMay9thstrategicretreatfollows:
● CMAndrews: Will HLACberedesignedandrepurposedandhasthisbeenbroughttoHLACandhavewetalkedtotheschool board? ● MayorSalinas: Yes, thisisanopportunitytorecastHLAC. Inyearspasttheirfunctionandrolehasbeenquestioned, thisisanopportunity. InJanuarywecreatedagroupbetweenthepresidentofCal State, Chabot, Chamger, etc…andwehavemeetingmonthlytoalignall theworkwe’redoingtogethersoanythingwe’redoingtogetherasamulti-agencyeffortlikeHaywardPromiseNeighborhoodliketheﬁreacademyandRP(HUSD, CityChabot). ● CMAndrews: Whoisthelead?
● MayorSalinas: 15partneragency; leaddependsontheproject 15 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 ● CMAndrew: Will thisalsorepurposethejointmeetingswiththeschool board? ● CMSalinas: Absolutely; thatwasborn3yearsagothroughaformercouncil. Ifweneedtorevisitthatthenabsolutely. ● CMAndrews: HowwouldtheSchool Districtfeel abouthavingaCityofHaywardprojectontheirdocket? ● CMAndrews: Thatdependsonourrelationshipwiththeotherbodies. Oneexampleisadevelopmentprojecttobuildworkforcehousing, retail etc.. Togetaprojectlikethatoffthegrounditwouldhavetobeacollaborativeproject. ● CMAndrews: I’mlookingforbettercoordination. Ifwearesteppingintotheeducationspace, aretheystepp[ingupwithus? ● MayorSalinas: Wouldbeincumbentuponourrelationshipbetweencouncil andtheschool boardtoaddressthosethings. ● MayorSalinas: I hearwhatyou’resayingaboutsteppingintothespace, butwearealreadyinthespace. Thereareonlytwocitiesinthecountythathaveauniversity,collegeandschool district. Thisisaspacethatmatterstotheeconomy. $600Meconomyjustsittinginthecitythatwe’renotconfronting, and40%ofourcityisastudent. Itisincumbentuponustotacklethisissueheadon. Ifitistalkingaboutissueslikeclosingschoolsweneedtohavehighalignmentontheseissues. Don'twanttoshockthecommunitywitha7thpriorityfortheCityCouncil, butI likeitasalensacrossourexistingprojects. ● CMZermeno: I thinkitisveryimportant. Itisadoableprojectbuttherearesomanymovingpartsfromthechambertotherotaryclubtoall ofus. Itwill beintensiveasfaraswork, butitisdoable. Thefutureofthecitydependsonthis. Veryfewcitiesarefortunateenoughtohaveall oftheseinstitutions, nottomentiontheairportandtheunions. Alsodon’tlike7thpriority. Thelensisthewaytogo. ● CMSyrop: Thelensmakessensetome. Nottakingonmoreprojects, buthowwedoaproject. Let’stryaddinganEnexttothosewethinkareEducationCityproject.Andalsoifwecanproposesomeeducationprojectsforafutureworkplan: Suchasbringingonworkforcedevelopmentstafftotiethesethingstogether, acommunityresourcespecialist, etc.. Wouldlikemoretimeandroomtoworkshopthequestionsweask. Makessensetomethatitisall connected. ● CMRoche: Notopposedtothis. Wantustobeknownforthat. ButI dowanttoclarifywhatisourroleandforstaff, whatisthedeliverable. Partofitisthattheschoolsarenotperformingthewaytheyshould, thatishurtingtheeconomy, peopledon'twanttomovehere, etc.. I amimaginingthismoreastheCityplayingtheroleasafacilitatororconcierge…forexample, I don’twantHLACtobetakenoverbythisEducationCityinitiative; theystill needtofocusonparks. Thereissomefuzziness 16 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 here. AsfarasbeingcalledanEducationCity, let’sdothat. Itcouldbeagoodmarketingtool ● CMGoldstein: I agreewithcolleaguesandthatthisshouldbealens. Recallingdysfunctionof2017school boardelection. Atsomepointinhistorytheschool boardandcitystoppedtalking. Wecandobetter. Byapplyingthislensandaskingforcooperationandofferingout, wecandogreatthings. Agreethatweneedtoclarifythedeliverables. ● CMBonilla: Havewereviewedtheschool board’sgoals?I amdedicatedtoworkingalongsideeducational andcommunitypartners(e.g., expandtoprivatesectorcareersaswell). ThelensisOK, butitcouldbealittleperformativeespeciallyifwearejusttaggingexistingprojects. ○ Whatarethedeliverables?Arewetryingtosaythat20%ofourprojectsreallyaregoingtobeworkingtowardthis? ○ Let’salsogetreallyclearonwhoisgoingtobedoingwhat; thereareothergoverningbodieswhoseboardsareresponsible.. Wemaynotbeabletoinﬂuence. Needtoclearlydeﬁnerolesandresponsibilities. ○ ThinkweshouldmakesureweareusingtherightquestionswhenwelookatprojectsthroughthelensofEducationCity ○ Thecitydoesthisbyactivelyparticipatingincollaborations--->Wherewillthestaffcomefromforthis?Will itbestafforcouncil?Whatstaff?Doweneedtohire? ○ Inpurposethismakesalotofsenseinprinciple, butinpracticeneedtohavealotofdiscussion. ● CMAndrews: Concernaboutthebudget; Alsodonotunderstandthepurposeofthosetownhalls. Okwiththeeducationlensbutwehavetomakeitmakesensewithotherinitiatives.. ● CMZermeno: OnemoreIdeaforeducationcity: havethecityofHaywardofferascholarship 17 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 Prioritizationof Project Lists
MethodologyandScoring
ThemethodologyforprioritizingprojectsattheCityCouncil retreatwasas-follows:
● ProjectlistsforeachpriorityareawerepreparedbyCitystaffbasedonthecurrentroadmapandthecity’sworkplan.● Proposedadditional projectsbyCityCouncil memberswereidentiﬁedviainterviewsandapre-retreatsurvey.● Largeformatpostersofstaffproposedandcouncil proposedprojectswerepostedonthewallsandusedfor“dot-voting”attheretreat.● Afteraconversationtoclarifyandrationalizetheprojectlists, theCityCouncilmemberswereinvitedtochoosetheirtoppriority(P1) andsecondpriority(P2)projectsusingstickydotsontheposters.○ Redtextisusedinthesummariesbelowtoshowwhereprojectswereeditedorcombinedduringtheconversation.○ ThenumberofvotingdotsgivenwerebasedonthenumberofprojectsonthelistinaratioofaboutoneP1andoneP2dotforeachthreeprojectsonthelist(e.g.: foralistof24projects, councilmembershad8P1and8P2votes)● Thefollowingscoringlogictranslatesthisdot-votingexercisetotheroadmap:○ Newprojectswithatleast4toppriority(P1) votewereaddedtotheroadmap.○ Projectswithlessthan4toppriorityvoteswerenotaddedtotheroadmap,andareseparatedoutfromthelistsbelow.○ Toprioritizewithineachprojectlist, a“priorityscore”wascalculatedas:
𝑝𝑟𝑖𝑜𝑟𝑖𝑡𝑦 𝑠𝑐𝑜𝑟𝑒 = (2 × 𝑛𝑢𝑚𝑏𝑒𝑟 𝑜𝑓 𝑃1 𝑣𝑜𝑡𝑒𝑠) + 𝑛𝑢𝑚𝑏𝑒𝑟 𝑜𝑓 𝑃2 𝑣𝑜𝑡𝑒𝑠 ○ Thispriorityscorewill beusedtodeterminetheroadmapandworkplansassociatedwiththeseprojects.● Intheprojectlistsbelow, thegreen/yellow/redhighlightofeachrowdesignatesthetopthird, middlethird, andlowerthirdofprojectprioritiesbasedonthisMay9thdotvotingexercisebyCityCouncil. Proposedprojectsnotaddedtotheplanareonaseparatetablewithoutcolorcoding.● Additionally, Council Memberswereinvitedtoaddan“E”designationtodotsorlistitemsforinclusionwithintheEducationfocusareathatwasproposedasalensacrossall priorityareas.○ ThisEducationlensisdesignatedwithan(E)symbol onthelistsbelow● ThepurposeofthedotvotingexerciseisforstafftounderstandCityCouncilpriorities. Staffwill doitsbesttomakesomeprogressonall ofthegreenitems. Staffhaslookedatthislistandreconciledthislistwithwhatitislegallymandatedtodo. 18 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 EnhanceCommunitySafety&Qualityof Life
Therewere49projectsinthispriorityarea-Council votedfor16ﬁrstpriorityprojects(P1) and16secondpriorityprojects(P2) P1P2Score CommentsSUPPORTSAFEANDCLEANNEIGHBORHOODSInvestinCommunity-CenteredCrimeResponseandEnforcementModelsQ1-ContinuetoimplementandmeasuretheHEARTPilotProgram 6 0 12 Q2-ImplementtherecommendationsfromtheDispatchAssessment 4 0 8 ● CMBonilla:ShouldwekeepCSOseparatefromdispatch?● CityManagerMcAdoo:it’sdifferentbecausedispatchworksacrossagencies(e.g.fire)Q3+QC3+QC5-ConductanassessmentoftheJailandotherCommunityServicesOfficerfunctions.QC3-ConvenequarterlymeetingswithresidentsandthePoliceDepartmenttobridgegaps.Increasingconversationsandestablishingcontactswillhelpfosterbettercommunications.QC5-ProvideaninformationalreporttoCouncilinFY2024todeterminewhichswornofficerresponsibilitiescanbedelegatedtoCommunityServiceOfficerstoimproveresponsivenessanddrivedownstaffingcosts. 4 2 10 ● CMSyrop&Roche:ProposecombiningQC3andQC5intoQ3.PerhapsalsoQC8.● CouncildecidestomergeQC3&QC5intoQ3Q● CouncildecidestoleaveQC8asseparate&distinct(itisdifferent) Q4-SeekandimplementCALEAaccreditationforthePoliceDepartment 5 1 11StrengthenEmergencyPreparedness,Planning,andResponseQ5-UpdatecomprehensiveEmergencyManagementPlan 3 2 8Q6-ReestablishtheHazardousMaterialsResponseTeamandresearchfundingoptionsforequipment 3 1 7InvestinCleanlinessandBlightReductionQ7-Rolloutapermanentillegaldumpingpreventionprogram 2 2 6Q8+QC22-Engageownersofvacantbuildingpropertiestoencourageactivation,startinginthedowntown.QC22-Addadditional 5 0 10 ● CouncilmovestocombineQC22asasub-bulletofQ8.
19 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 enforcementagainstownersofemptystorefrontsQ9-Finalizecommunitypreservationordinancetocombatblightandenhanceneighborhoodlivability 3 2 8 Q10-Createananalysisofthestaffingandfundingneedstocreateapublicartprogram 2 2 6 ● CMSyrop: Therearealotofpublicartsprojects,Iwouldaskmyfellowcouncilmemberstocastvotesfundingapublicartsprogramvs.alloftheseparateprojects.Thereisenoughworkforapersoninthisrole.SUPPORTVIBRANTCOMMUNITIESImplementCommunityEnrichmentandSocialSupportProgrammingQ11-Continuetoprovideeducational,cultural,andsocialsupportprogramsattheHaywardLibrary(E) 2 2 6Q12-ContinuetoprovidefamilysupportprogramsthroughtheYouthandFamilyServicesBureau(E) 5 1 11 Q13-ContinuetoimplementHaywardPeople’sBudgetprojects 1 2 4 ● CMSyrop:Shouldweremovethispeople’sbudgetitem?● CityManagerMcadoo-wehaveprojectsunderwaythatweneedtofinish.Q14-ContinuetoworkwithHARDonunderstandingrecreationalprogramsthroughtheMasterLease 2 2 6ActivatePublicSpacesQ15-DesignandInstallHeritagePlazaArtPiecestoHonorIndigenousandRussellCityHeritage 1 4 6Q16-WorkwithpartnerstodesignprogrammingforthefutureStackCenterCommunityEventPlaza (E) 3 3 9InvestinCommunity-WideInternetInfrastructureandAccessQ17-ContinuetoprovideinternetconnecteddevicesandhotspotsthroughtheLibrary(E) 4 2 10Q18-WorkwithpartnerstoidentifyfundingforastrategicplanforBroadband 4 1 9 20 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 StrengthenJusticeandBelonging
Q19-Continuetoimplementaninternalracialequitytrainingprogram 4 2 10 ● CMAndrewsasksforclarificationacrossQ19,Q20,Q21● CityManagerMcAdoo&AsstCityManagerYoungblood:Q19istraining,Q20isthetoolkit,andQ21isaparticularproject.● CouncilagreesQ19shouldstandonitsown,Q20andQ21canbecombined.Q20+Q21-UsetheRacialEquityToolkittoimplementpilotsinseveraldepartments.Assessandpilotinclusiverecruitment,retentionandpromotionstandardsandpractices 6 0 12 ● SeecommentsforQ19
Q21-Assessandpilotinclusiverecruitment,retentionandpromotionstandardsandpracticesQ22-WorkwiththesurvivorsanddescendantsofRussellCitytodetermineappropriaterestitution 2 1 5CouncilProposedProjectsAddedtoRoadmapQC6-Increasecoordinationaroundhumantrafficking,truancy,andchildabuse 4 4 12QC9-Enhancebackgroundchecksforgunownershipandgunstoragerules 4 1 9QC18+QC19-IncreasethenumberofCommunityMeetingRoomsinHayward,atSouthlandMalloranywherepossible;ProvideareporttoCouncilontheprocessforreservingfacilitiesthroughtheLibrary,Citybuilding,andHARD.HavestaffworkwithHUSDandHARDtoactivatecommunitycentersandpilotopeningspecificschoolcampusesafterinstructionalhourstoprovideresidentsaccesstotheirfacilities.Successlookslike2-3campusesopenforpublicusewithafundingandstaffingstructureagreeduponbythepartneragencies. (E) 5 5 15 ● CMSyrop:CombineQC18andQC19● Councilagrees
QC21-Expandlittercollectionservices(liketheDowntownStreetsTeam)topickuplitterthroughtheCity 5 5 15 21 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 Otherconversationnotes
● CMBonilla: Whatdoyoumean“can’tfunctionwithoutajail?”
○ CityManagerMcAdoo-wehaveaconsultantlookingforsavings…ifwehaveajail itincreasesseismicsafetyforanewpublicsafetybuilding Safety&Qualityof Lifeprojectsthat wereproposedbytheCouncil but not addedtotheplanProjectswithfewerthan4toppriorityP1votes.

P1 P2Score Comments
QC1-ExpandtheHEARTPilotProgramto24-hours 2 2 6
● CMSyrop:CombinethisQ1?Shouldwekeepthisgoalofgoingto24/7?Orremove24/7?● CMAndrews:Iwantittobeagoal● CMBonilla:I’dkeepQ1andQC1separate● PoliceStaff:Q3isaboutCSOs,let’skeepitfocusedonthat.QC2-ProvideareportonhowCouncilcanhelpbolstercommunitypolicingasamodelincollaborationwithHPD 2 0 4 QC4-ReestablishtheNeighborhoodWatchprogram.Increasingconversationsandestablishingcontactswillhelpfosterbettercommunications. 0 6 6 ● Policestaff:NeighborhoodwatchstillexistsbutitisnotanHPDprogram(weengagewiththecommunity).● NeighborhoodALERTisthename.

QC7-WorkwithhospitalstoprovidestreetmedicinetothoseinneedthroughtheMIHU/HEARTprogram 2 4 8 ● CMRoche:QC7seemsveryspecificaboutstreetmedicine.Pleasetellmemoreaboutthisitem.● CMAndrews:Streetmedicineprogramwouldaskresidentsofthehospitaltoconductstreetmedicine,evenbeforepatientneedstocomeintothehospital.● CityManagerMcadoo:Therearecounty 22 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 programsthatarealreadyfundedtodosomeofthatwork.Fundingandcapacityquestionwithlocalhospitals● CMBonilla:Doesn’tneedtobehospitals.Couldbebarbershops?● Staff:Lotsofmobilehealthunitdecisionsisdecidedbymedicalcontrol.Countymedicalcontrolsoverseesourparamedics.Therealroutetogettowhatyou’respeakingtois“alternatedestination”(outsidelevel1facilityoremergencyroom)...statelawneedstochange,andit’sinthework.Advancedpractitionersinthestreets,whichisthereasonwehavephysiciansassistantsonthebeat.● Staff:Leavethingsasitisandletusdecideasweimproveourmobilehealthunitistotallyappropriate.QC8-Findwaystoreducearmedtrafficstops;Reviewwaystoprovideunarmedresponsewhenfeasible,Reviewwaystoprovideunarmedresponsewhenfeasible.Ex:)Canticketsbemailedforminorthingsandcarsdonotlooksuspicious? 2 1 5QC10-Developanopt-inlistofseniorsanddifferentlyabledfolkstheCitycancoordinatecheck-upsaspartoftheCity'sEmergencyManagementPlan.TheactionstepswouldbetodevelopaVulnerableNeedsRegistrythroughHFD'sEmergencyServicesdivisionandinpartnershipwithourlocalserviceprovidersthatallowssenior,housing-insecure,anddisabledresidentstoopt-intoasecuredatabasethatwillimproveemergencyresponsiveness. 2 3 7 23 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 QC11-ImplementationofanoutsidecomplaintsystemthroughtheCityManager'soffice(insteadofthroughthepolice).ActionSteps:StaffwillpresentareporttoCouncilinFY24ontheimplementationprogressofcreatingacomplaintsystemthroughtheCityManager'sOffice(insteadofthroughHPD)alreadyapprovedbyCouncil.Successlooksliketheprocessbeingliveforresidentswithinthenexttwoyears. 0 2 2QC12-Createa311linetosupplementAccessHayward.ExamplesincludeSJ,LA,NY 0 4 4 QC13-CreateaTaskForceforreparationsandguaranteebasicincometounderstandstateactionsandhowHaywardresidentscanbenefitincludingdescendantsofRussellCity 1 3 5 ● ShouldwecombineQC13andQ22-RussellCity&reparations○ Andrews:Reparationsisimportant&different○ AsstCityManagerYoungblood:thelanguageismeaningfullydifferentbetweenthesetwoitems.○ CityManagerMcadoo:Takeoutword“reparations”ifwewanttocombinethem○ Councilagreedtokeepthemseparate,andremovetheRussellCitymentioninthisreparationstaskforceitem.QC14-LaunchanEducationCityconferencetofocusongrowingHaywardfamilies 3 0 6QC15-ImplementayearlyrecognitionwithsignsandsocialmediagraphicsthatcelebratesHaywardgraduates.Tieitwithlocalrestaurantsandotherretailerstopromoteproductsrelatedtograduate 1 2 4QC16-Developcommunityevents/resources(likemarketsorconcertseries)toimproveneighborhoodcohesivenessandidentity 1 5 7 24 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 QC17-MoreengagementwiththeChamberofCommerceandHARDonpublicfacingevents.Hopingtoimprovetheflowofcommunicationfordesiredoutcomesandforeventscheduling. 3 3 9QC20-Provideareportonthefireworksresponseprogramthatwasadoptedin2022andthecosttoexpandtheprogram 1 3 5QC23-Createmorepermanentartdowntown,Hesperian,mission,Tennyson 0 5 5QC24-ExploreanArt&CultureCommission.Theseprojects(includingthetwobelow)dealwiththediversecultureofourCity,forbetterqualityoflife,celebrationofwhoweare,andcreateprideinourcity.Oncefinished,theseprojectswillleadourResidentstoDowntown,cratingtrafficforourbusinesses,andmoreCitypride. 1 3 5QC25-CreateaMiniFaultParkbyoldCityHall,withpoemsandphotos,andpoetrystandsthroughoutthecity. 0 3 3QC26-Createadiscgolfcourse,forexampleatSkywestoraspartofLaVista 1 2 4 QC27-CreateaTaskForcetoplanforHayward’s150thyear 1 3 5
Preserve, Produce, andProtect Housingfor All
Therewere24projectsinthispriorityarea-Council votedfor8ﬁrstpriorityprojects(P1) and8secondpriorityprojects(P2) P1 P2 Score CommentsInvestinProgramstoHouseandSupportPeopleExperiencingHomelessnessH1-SupportdevelopmentofSt.RegisBehavioralHealthCampustoprovidehealthandhousingservicestopeopleexperiencinghomelessnessandmentalhealthcrises 6 0 12H2-ContinuetooverseeoperationsoftheNavigationCenter 5 0 10H3-Pilotingaflexiblefundingpoolforpreventinghomelessness,includingashallowsubsidyprogram 4 3 11 25 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 H4-Continuetoexploresafeparkingoptionsalongwithencampmentmanagement 4 1 9 ● CMRoche:ProposemergingHC9withH4● Councilagreed.● HC9hadread:“ProvideaninformationalreporttoCouncilinFY2024outliningpotentialoptionsforSafeParkingSitestosupportunhousedindividualslivingoutoftheirvehiclesandreducingtrashandillegallyparkedvehiclesinneighborhoodsacrossHayward”H5-LeveragepartnershipstosupportacquisitionandrehabilitationprojectsthroughStateHomekeyfunding(includinghotel/motelconversion,tinyhome,andsingle-familyhomeconversion) 4 3 11IncentivizeHousingProductionforAllH6-Createobjectiveresidentialdevelopmentstandards&updatezoningregulationstoensureconformancewiththeGeneralPlan 0 5 5H7-Exploreprogramtoconverttax-defaultedpropertiestoaffordablehousing 6 1 13H8-Continuetocreatemarketingmaterialstoincentivehousingproduction 1 1 3 H9-ContinueworkonupdatingtheAffordableHousingOrdinance 0 2 2H10-AmendtheMunicipalCodetoaddressHousingElementActionsrelatedtohousingforavarietyofincomelevelsandhousingtypes 0 2 2ProtecttheAffordabilityofExistingHousingH11-ContinuetopilotaTenantRelocationEmergencyFund 5 2 12H12-ContinuetoimplementtheForeclosurePreventionProgram 5 2 12H13-EvaluateavailablefundingtoissueaNoticeofFundingAvailability(NOFA) 0H14-AmendtheMunicipalCodetoestablishresidentialreplacementrequirementspursuanttoStateLaw(AB1397) 1 1 3CouncilProposedProjectsAddedtoRoadmap 26 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 HC3-Providecreativefinancinglikedownpaymentassistanceorloanrestructuring.Downpaymentassistancecanhelpmorebuyersgetunrestricted-deedproperties.Loanrestructuring,suchasbyofferingapaymentassistanceloanoraballoonloan(dueonsale),keepspeopleintheirhomesiftheyareotherwisesubjecttoforeclosure. 4 6 14HC10-WorkwithBARTtoencourageTransitOrientedDevelopmentatthetwoHaywardstations 4 3 11 Otherconversationnotes:
● CMZermeno: Thismaybethepalacetoaddsmokefreemulti-familyunits○ MayorSalinas: let’sleaveitwhereitwas(inClimate&Env. Justice) andironitoutlater Housingprojectsthat wereproposedbytheCouncil but not addedtotheplanProjectswithfewerthan4toppriorityP1votes.

P1 P2 Score CommentsHC1-Helppeoplestayintheirhomeswithadditionalsubsidizedrent/mortgagepayments 2 2 6HC4-Strengthentherentprotectionordinance 2 4 8HC5-Explorethecreationofaresidentialandcommercialvacancytax.Actionsteps:StaffwillprovideaninformationalreporttotheBudgetandFinanceCommitteeinFY24onthecreationofaresidentialandcommercialvacancytaxtodisincentivizerealestatespeculation,activateourbusinesscorridors,andintroducemorehousingstockintothemarkettorelievehousingcosts. 1 6 8HC6-Developalight-weighttenant"righttocounsel"program.ActionSteps:HousingStafftopresentaproposalforaRighttoCouncil-Litethatconnectslegalresourcestoourpre-existingtenantmediationservicesthroughECHOHousingtohelpfacilitatethe 0 6 6 ● CMRoche:Wedidrecentlyapprovelegalassistance.Whatistenantrighttocouncilvs.this?● CityManagerMcAdoo:Thiswouldbemore 27 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 program. prescriptive:Tenantrighttocouncilprogramsbuildintocityrulesthatundercertaincircumstancestenantsmustbeprovidedcertaincouncil.Developmentofthatkindofprogramwouldbeaprettybigundertakingandwouldrequirealotofoutreachtolandlords.Onewaytodoitwouldbetocarveitintosmallerbites.Forexample,ifitwasrelatedtoJustCauseEviction,thenmaybetheygetcouncil.Ortherecouldbeamediatorwhomakesthedeterminationonrighttocouncil.Wewouldwanttodoanextensivecommunityengagementeffortwithtenants,landlords,etc...Therearebigopenquestionsonhowdowefundit?Doweraisefeeonlandlords … ?Thelightweightversionstillhasnofunding.HC7-Developanenforceablerentalregistry.Actionsteps:HaveHousingStaffdevelopaproposalforanenforceableRentalRegistrythatallowsthecitytotrackrentandrentincreasesacrossthecity(wecurrentlyrelyonanhonorsystem),streamliningtenant/landlordmediationandallowingstafftotracktheimpactofhousingpolicymoreeffectively.Moreinformation:HTTPs://www.policylink.org/resources-tools/tools/all-in-cities/housing-anti-displacement/rental-registries 1 1 3 HC8-Explorehousingforteachers(E) 1 4 6
Confront ClimateCrisisandChampionEnvironmental Justice
Therewere20projectsinthispriority-Council votedfor7ﬁrstpriorityprojects(P1) and7secondpriorityprojects(P2) P1 P2 Score Comments
28 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 ReduceGreenhouseGasesandDependencyonFossilFuelsC1-ImplementYear1ProgramsfromtheadoptedGHGRoadmap(ClimateActionPlan) 5 1 11C2-ContinuetocollaboratewithEBCEtoprovidepublicEVchargingfacilities 5 2 12C3-PresentaplanonEVchargingforcityfacilitiestoCIC(forfleetandemployeecommuters) 0 6 6C4-ContinuetotransitionCityfacilitiesfromnaturalgastoelectric,withafocusonHVACsystems 0 6 6ReduceWastebyPromotingaCircularEconomyC5-ContinuetoidentifyopportunitiesforcomposthubsandotherdistributionmechanismsforcompostinHayward 1 5 7C6-ContinuetopartnerwithAlamedaCountyAllInEatstoencouragefoodrecovery 1 6 8MitigateEnvironmentalImpactsthroughResilientDesignandEnvironmentalHealthPrograms C7-Prepareanordinancetocreatesmoke-freemultifamilyhousing 3 1 7 ● MayorSalinas:We’vebeengettingalotofcallsaboutsmokefreemulti-unithousing C8-Plant1,0001,500treesannually,directlyandthroughworkwithcommunitygroupswithneighborhoodapproach 7 0 14 ● CMRoche:Willtreeordinancecoverhowtomaintainthem?● CityManagerMcadoo:Yes,wewilltalkaboutcreatinganinfrastructure.(signs,waterme,etc).We’llcreateaninventoryandmapthem.C9-UpdateTreePreservationOrdinance 5 1 11C10-ImplementYear1ProgramsfromtheadoptedGeneralPlanEnvironmentalJusticeElement,withafocusonmitigatingtheimpactonfrontlinecommunities 5 0 10C11-WorkwithHASPApartnerstoseekgrantfundingtoimplementtheShorelineMasterPlan,includingprovidinganupdatetoCouncil 5 1 11C12–Continuetopursuewaterconservationmeasureslikeincreasingrecycledwatersupplies 0 6 6 29 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 CouncilProposedAddedProjectsCC1-ExploreapartnershipwithEBCEtooffervouchers/discountsonpurchasingelectricappliancestohelpcommunitymembersmakethetransitionfromgastoelectric 4 1 9 ● CMRocheasksifvouchersandbikeinfrastructurearerelated.● Staffclarifiesthat,no,theyaredifferentthngsCC6-SustainabilityStaffwillworktoimprovee-bikeadoptionthroughthecreationofane-bikerebateprogramandensuringthatelectrictransitinfrastructuresuchasEVchargersalsoservee-bikeandnotjustelectriccars 4 1 9 ● CouncilasksifeBikechargersandEVchargerscanbecombined.● Staffclarifiesthat,no,theyaredifferent.

Climateprojectsthat wereproposedbytheCouncil but not addedtotheplanProjectswithfewerthan4toppriorityP1votes.

P1 P2 Score Comments
CC2-PursuegrantdollarsthroughtheGreenHouseGasReductionFund(forbuildingelectrification,supportingashuttleservice,partneringwithtradesonaJustTransition) 0 6 6CC3-WorkwithbankstofinanceelectrificationwithnochangeinpaymentorLTV(nopenaltytonewbuyers,justtackitontoanexistingmortgage);orhavePG&Efinanceit,orfinanceitthroughpublicgrants.Electrificationofapre-existingstructurewillcostabout$40,000(panelandwiringupgrades,replacinggaslineswithelectricalwiring,etc.).Ifrequiredaspartofapropertysale,theaddedcostwillimpactlowerincomebuyersdisproportionatelyunlessweestablishmechanismstoprotectthem. 0 1 1CC4-Bannewgasolinestationsandlimitexpansionofexistinggasolinestations 2 2 6CC5-EnsurethatworkdonetoproduceEVchargersalsobenefite-bikeandnotjustelectriccars ● CMSyrop:Thisisaduplicate,suggesttoremove.

CC7-Offerfreetreesbyneighborhoods(maxamountoftreesbyareas) ● CMAndrews:proposecombiningCC7withC8 …proactiveaboutlookingatdistributionacross 30 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 neighborhood● Councilagrees
CC8-Increasethenumberoftreesplantedannuallyto5,0002,500 2 3 7 ● CMRoche:Wheredidtheextratreescomefrom?● CMZermeno:Ifwedon’tshootforthemoon,we’llnevergetthere.I’llnegotiatedownto2,500.● CityManagerMcadoo:Needcommunitysupportandmaintenancetokeepthetreesalive.Wedon’thaveprogramsforitnow.5,000treesisnotrealistic.Couldbeanaspirationalgoal.● Staff:currentlyweplan500publictreesand500privatetrees.5000isunrealisticforspace,maintenance.● ShouldwecombinethiswithC8?● Councildecidesno:keepCC8asanaspirationalgoal.

Invest inInfrastructure
Therewere31projectsinthispriority-Council votedfor10ﬁrstpriorityprojects(P1) and10secondpriorityprojects(P2) P1 P2 Score CommentsInvestinMulti-ModalTransportationN1-Continuetoimplementmajorcorridortrafficcalminginitiatives 4 0 8N2-Developamicro-mobilitypolicy(eBikes,eScooters) 4 0 8N3-CompleteconstructionofMissionBoulevardphase3 4 0 8N4-ImplementSafeRoutesforSchool,withafocusonCesarChavezandPalmaCeia (E) 4 1 9 31 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 N5-ImplementsixintersectionsforSafeRouteforSeniorsinthedowntownarea 4 0 8N6-Continuetoaddapproximate10milesofbikelanesannually,withafocusonprotectedbikelanesandintersectionsthathavehightraffic/incidents 3 3 9InvestinCityFacilities&PropertyN7-BreakgroundontheStackCenterandcontinuefundraisingforprojectneeds(E?) 4 2 10N8-ContinuetoworktowardsconstructionofLaVistaPark 5 2 12N9+NC8-CompleteJacksonCorridorlandscapebeautification.ReplaceandrelocatetheexistingmonumentgatewaysignlocatedonJacksonStreetandSilvaAvenue 5 2 12 ● CMRoche:ProposemergingNC8withN9.● CouncilagreesN10-ContinueCityparkinglotupgrades,withafocusonparkinglots7,8,and11 0 4 4N11-ContinueCorporationYardsafetyupgrades(ARPAproject) 4 1 9N12-ContinueupgradestoFleetfacilities(ARPAproject) 0 1 1N13-ContinueupgradestoAnimalControlfacilities(ARPAproject) 4 1 9N14-ProvideCICaneedsassessment/preliminaryfeasibilityreportonanewCorporationYard 0 2 2 N15-ProvideCICaneedsassessment/preliminaryfeasibilityreportonanewPoliceBuilding 2 4 8 ● CMRoche:Whatisthetimeframeforpolicestationimprovementsandanewpolicebuilding?Isthisalreadyinthebudget?● CityManagerMcAdoo:Itwouldtake3-5 yearstogetanewpolicebuildingdone.Wecurrentlydon’tevenhaveplans.Inthemeantime,havefacilityneedsintheexistingbuilding,sothepriorcouncilapprovedfundingtoreplacetheroof.Workingonupgradedlockerroomfacility.N16-CreateapreliminaryconceptplanfortheWeekesLibrarytobeeligibleforpotentialgrants (E) 1 5 7 32 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 InvestinWaterSupplies,SanitationInfrastructure&Storm
N17-Replaceanaverageof2.5milesofwaterpipelinesannually 2 4 8 ● CMAndrews:R17/18-Why3milesannually?Isthisalotofpipetolay?● Staffanswer:highcosttoreplace.● CMAndrews:Shouldwereducethis?● Staffanswer::Yes.Currentlydoabout2peryear.● CMsSyrop/Andrews:Aspirationally,let’smakeit2.5N18-Replaceanaverageof2.5milesofsewerlinesannually 3 4 10N19-DesignWaterPollutionControlFacilityPhaseIIupgrade 3 2 8N20-DevelopaRecycledWaterMasterPlan 2 3 7N21-ImplementSustainableGroundwaterPlan 0 4 4 CouncilProposedAddedProjects
NC1-Evaluatethealternativestothedowntownloop 6 0 12
● CMSyrop:NC1-impassionedpleatolookforloopalternatives● Staffanswer:Thisisveryprescriptive(aspreviouslywritten).Needmoreflexibility.Wanttostartbylookingintowhatthiswouldentailandhowmuchmoneyitwouldtake.● CMAgreementtochangeto“Evaluatethealternativestothedowntownloop”andremovetherest.● MayorSalinas:Regardingtheloop,inyearspastwehaveseenstaffreportsandrenderingsofvariousoptions.● CityManagerMcAdoo:Weneedtobeopentoalloptions● MayorSalinas:Understood.Thisisamajorproject!Also,itwillbeincrediblyexpensive.ACTCwon’ttouchthis,sowehavetobemindful 33 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 ofthat.● CMAndrews:Newcouncilmemberslikelyneedabriefingonhowcomplicatedtheloopis.Evenaonepager.● CityManagerMcAdoo:yeswecandoaworksessiononthis.Staffcangiveanoverviewoftheoriginalproject,etc..

NC10-WorkwithACTransittobeautifybussheltersandimproveridershipexperience 4 4 12 ● CMSyrop:Thisitemisnotjustaboutbusshelters,itisaboutmakingtheexperienceofridingthebusbetter.

Infrastructureprojectsthat wereproposedbythecouncil but not addedtotheplanProjectswithfewerthan4toppriorityP1votes.

P1 P2 Score CommentsNC2-Plantgreenery/droughtresistant/nativeplants/flowersinareasthatarebarrenanduglylooking,especiallycarnations,ourCityflower.BeautificationisimportantaswestrivewithCleaning&GreeningourCity.WhenfolkseeCleantheybeing,hopefully,tolitterless.Acleanercityistheresult. 2 1 5 NC3-ImplementbeatificationandtrafficcalmingattheintersectionofTennysonandCalaroga 3 2 8 ● CMAndrews:Thisitemisalsoabouttrafficcalming,proposeaddingthatlanguage.● CouncilagreesNC4-Createapilotprojectforeitheracityshuttleservice,oralastmilecarservice,focusingongettingpeopletoBARTortodowntown;ExploreshuttlealternativeswithBARN 0 4 4 NC5-DevelopaBikeandPedestrianAdvisoryCommittee 0 2 2
NC7-BuildaparkinggaragebehindBuffaloBills 1 1 3NC9-ExpandtheHaywardBeautifulYardcontesttocommercialproperties 0 3 3 34 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 GrowtheEconomy
Therewere23projectsinthispriority-Council votedfor8ﬁrstpriorityprojects(P1) and8secondpriorityprojects(P2) P1 P2 Score CommentsInvestinProgramsthatSupportHaywardBusinessandWorkersE1-WorkwiththeCEDCtoidentifyprioritysitesthroughoutHaywardandreviewconceptplans,includingkeydowntownsitesandSouthlandMall 5 0 10E2-Completeremaining“RestaurantRelaunch”andfaçadeprogramprojects 4 2 10E3-ContinuetopartnerwithDSALtobuildandlaunchthecommercialkitchenincubatorprogramattheStackCenter,whichcouldpotentiallybeexpandedtoincubateothertypesofbusinesses 1 4 6InvestinPlansandProgramsthatCreateThrivingCommercialCorridorsE4-ContinuetorolloutDowntownDistrictActivationpilotprogramthatincludesperformanceart 5 0 10E5-FinalizeSidewalkVendorOrdinanceandprovideatrainingonhowtoapplyforabusinesslicense 4 1 9GrowEducationalPathwaysandWorkforceDevelopmentPipelinesE6-Providecradletocareereducationalprogramsforallageswithanemphasisoncreatingcross-agencypathways,inpartnershipwiththeHaywardPromiseNeighborhoods (E) 4 3 11E7-DesignandimplementtheARPATuitionAssistanceprogramwithCalStateEastBay,ChabotCollege,andEdenAreaRegionalOccupationalProgram(E) 2 4 8E8-ContinueFirecareerpathwayprogramwithROPandChabot–have17studentfirefighters–executeinstructionalservices 4 1 9 35 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 agreementwithChabot (E)
E9-ContinuetheITDepartment’sinternshipprogram(E) 1 4 6E10-WorkcooperativelywithHayward’seducationalinstitutionstostreamlineandamplifypartnercommunicationsandachievements(E) 2 2 6StrategicallyDisposeofCityProperty E11-ContinuetoworkonRoute238Corridorlandsdispositionsanddevelopment 4 2 10 ● CityManagerMcAdoo-ThislandonRoute238wasformerlyownedbyCalTrans,andisnowownedbycity.Wearetryingtodispose. Wegetthefundsasacity.● CityManagerMcAdoo-Weneedtodisposeoftheseassets,itwouldbegoodtohaveamasterplan● CMSyrop:Dowehavetosellthisland?Couldweleaseit?● CityManagerMcadoo:wehavetodosomething.There’sacountyoversightboardandtheyhavetoapproveofthedispositionplanforcertainproperties.Theymightbecomfortablewithusretainingandleasingit.TheywillwanttomaximizemoneycomingtousASAP.TheCalTrainparcelistotallyinourhands.E12-ReleasesolicitationforCityCenterdispositionanddevelopment 4 3 11 E13-StudytheoptionsfordisposingofSuccessorAgencyparcelsonMissionBlvd 0 1 1 ● CityManagerMcAdoo-the3parcelsonwestsideofMissionBlvd.Near7-11.Flowertarponfence.Theywereownedbytheredevelopmentagency,andthenbecamepropertyofthesuccessorredevelopmententity.Whendisposedof,thefundsgobacktotaxingentities(notdirectlytothecity) 36 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 CouncilProposedAddedProjectsEC2-EconomicDevelopmentStaffwillprovideaninformationalreporttoCouncilonolderordinancesthatmayhaveanadverseimpactonourlocaleconomy(suchastheCabaretOrdinance,theAlcoholration,andHappyHour),andofferrecommendationstoupdatethem. 4 2 10EC3-Putforwardincentivestocreateworker-cooperativesinHayward.ActionSteps:HaveEconomicDevelopmentStaffpresentastrategytoencouragethedevelopmentofworker-cooperativesinHayward,includingbutnotlimitedto:potentialtaxincentives,buildingnetworksforeducationalandlegalsupport,creatingmaterialsthatpromoteworker-ownership,andpotentialpolicyrecommendations(suchasofferingemployeestherightoffirstrefusaltopurchasesmallbusinessesinthecaseofownerretirement). (E) 4 1 9 Economicprojectsthat wereproposedbythecouncil but not addedtotheplanProjectswithfewerthan4toppriorityP1votes.

P1 P2 Score CommentsEC1-ProvideaCouncilreportanalyzingtheimpactofgraffitionbusinessesandserviceoptions/costsfortheCitytoassistinkeepingstorealcoves,sidewalks,andwallscleanwhenbusinessesaredealingwithgraffiti/blight/homelessness 0 4 4EC4-LaunchaHaywardjobs.comwebsitewithlocaljobsacrosssectors,inpartnershipwithHARD,HUSD,andtheChamber,includingajobclearinghouseforteens(E) 0 1 1EC5-ExploreclosingBSt.(FoothilltoMission)and/orMainSt.(AtoCSts.)tocarsonweekends.ThiswillbegintodoawaywithourCitybeingapassthroughcity,whichinturnwillmakeusbeingaDestinationCity,andthatshouldreduceourCarbonFootprint. 2 3 7 37 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 MorefolkinourDowntownwillbetheresult,aswellasareducedfootprint.EC6-BuildaparkinggaragebehindBuffaloBillsEconomyrecoveryandrenovationarekeytoahealthylocaleconomyforus.Theparkingthatwehavewillnotbeenoughwheneveryemptystorefrontisrented,thusanotherparkinggarage.WewillseeResidentsinourDowntown,especiallyonBandMainSt. 1 0 2 EC7-FacilitateValetParkingfordowntownbusiness 0 1 1EC8-PartnerwithHARDtouseunderutilizedbuildingsascommercialandfoodspaces 3 4 10EC9-Createadensitybonusforamenitiesforthecommunitymanagedbythebuilding:coworkingspace,meetingrooms,retail,officeamenities 0 4 4EC10-Identifycentrallocationswithfacilitiestosupportstreetvendors 0 6 6EC11-Studytherestaurantsandfoodofferingsintheindustrialareatoseeifthereareservicegapsforworkersandresidents 2 1 5 StrengthenOrganizational Health
Therewere20projectsinthispriority-Council votedfor7ﬁrstpriorityprojects(P1) and7secondpriorityprojects(P2) P1 P2 Score CommentsStrengthenFiscalStabilityandTransparencyR1-HoldaworksessionwiththeCounciltoprovideanoverviewoftheupdatedGeneralFundLongRangeFinancialmodel 5 1 11R2-ExpandfinancialtransparencyanddatasharingthroughplatformslikeOpenGov 3 3 9StrengthenandStreamlineCustomerServiceandAccess R3-Conductalanguageaccessassessment 2 4 8
38 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 R4-Conductapost-COVIDassessmentofon-lineandin-personcustomerserviceneeds,includingAccessHayward 1 3 5R5-ContinuetoimplementandassesshybridmeetingsoptionsforBoardandCommissions 2 1 5StrengthenEmployeeEngagement,ProfessionalDevelopment,andRetentionR6-Developtalentacquisitionplanforcitywideandcriticalpositions 5 1 11R7-AuditexistingpoliciesandHRprocessesforcomplianceincludingareasforrevisionandgeneralenhancement 1 4 6R8-Developcitywidecompensationphilosophytocreateanddefineconsistentinternalbenchmarksandalignmentincomparatormarketplace 4 3 11InvestinaSafeWorkEnvironmentR9-Conductaworkplacesafetyassessmentforallworkplacelocationsandimplementphasedimprovements 0 4 4 R10-DevelopthePoliceDepartment’sWellnessprogram 3 2 8OptimizeAccesstoWorkforceTechnologyR11+RC2-OptimizeERPsolutionbysupportinguseofdifferentmodules,includingtheCity'sprocurementsystemandensurewehaveuptodaetechnologyinplace.RC2-Revisitourprocurementsystemtoidentifypotentialcostsavingsandensurewehaveuptodatetechnologyandprocessesinplace 3 3 9 ● CouncilagreestoaproposaltomergeR11andRC2R12-ImplementanITGovernanceworkgrouptoensurebusinessalignmentwithtechnologysolutions 0 3 3CouncilProposedAddedProjectsRC5-PrioritizeHayward'sinvolvementinthecreationofaPublicBank,creatingthepotentialforourcitytodivestinfossilfuels,unlockcapitalfordevelopmentandsmallbusinessinvestments,andsecuringdecision-makingpowerthroughtheBank'sgovernancestructure 5 3 13 ● CMSyrop:DoescitystaffhaveanissuewithHaywardworkingtodivestfromfossilfuels?● CityManagerMcadoo:thatwasjustoneortwopeople’scommentsonthesurvey,andmaynotberepresentative. 39 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 ● CMSyrop:Clarificationofscope.Currentlyotheragenciesarepartofaworkinggrouptodevelopbusinessplanforapublicbank.WouldliketheCitytoparticipate.Nodollaramounttocontribute.

RC6-DevelopsystemsfortrackingandrespondingtoconstituentrequestsforCouncil,otherthantheemailaccount,suchasusingaticketingsystem,havingmoreinformationalupdatesonline,orhavingmoreadministrativesupportforthisarea 5 2 12 RC7-Aspartof"InvestinaSafeWorkEnvironment":Implement360evaluationsforalldepartmentheadsthatincludesfeedbackfromsubordinates,enablingtheCityManagertoprovidebettersupporttopersonnelandmakemoreinformeddecisionsregardingstaffing.ManagementevaluationsshouldbesummarizedandpresentedtoCouncilonaregularbasis. 4 3 11 ● CityManagerMcAdoo:Noproblemswith360s,buthaveconcernsaboutsummarizingtheevalsofdeptheadsandsharingthatwithCounciljustintermsofseparationofdutiesandresponsibilities.Happytosharethemesfromthis,similartoemployeeengagementresults.Proposetostrikethelastsentence.● Councilagreestostrikethelastsentence.

Organizational Healthprojectsthat wereproposedbythecouncil but not addedtotheplanProjectswithfewerthan4toppriorityP1votes.

P1 P2 ScoreComments
RC3-Launcha“MockGovernment”programwithlocalschools(UrbanLandInstituteUrbanPlanforHighSchoolStudents) (E?) 2 0 4 ● CMAndrews:Let’sstillconsideramockgovernmentprogram.Partofgoalsofdiversifyingstaffandworkingwithschoolslocally:somepeopledon’tunderstandthedifferencebetweentheschoolboardandcitycouncil.RC4-Implementanannualparticipatorybudgetingprocess.ActionSteps:HaveCommunityServicesStaffdevelopaproposalforasustainablePeople'sBudgetmodeltoensurethelong-termimplementationandsuccessoftheprogram. 3 2 8 40 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 RC8-Partnerwithourdowntownbusinessestoprovidemorefitnessclassesforemployee(yoga,boxing,etc.)(E?) 0 5 5 41 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 AppendixA: CityCouncilInterviews
January2023CityCouncilDiscoveryInterviews
KeyTakeawaysVision

1. Vision. MostagreethatthecurrentlyarticulatedvisionstatementalignswiththeirvisionfortheCityofHaywardinthecoming3-5years. Allcouncilmembersmentionedeconomicdevelopment,cleanliness,andsafety. Amajorityspokeofhousingandhomelessness.○ MayorSalinas: “Inthreegenerations, kidsstayinschool, workfromhome, andarelivinginaneighborhoodthatiscleanandsafe. Theywill think“I canraisemyfamilyhere.”[...] “OnlytwocitiesinAlamedathathaveaschool system, communitycollegesystemandauniversity(HaywardandBerkeley). MyvisionistomakeHaywardrivalBerkeleyasaneducationcity.”○ Roche: “Haywardthriveseconomically; comesbackfromthepandemic. Safe,livablecommunity. Policeservicesbacktocapacity. Safeenvironmentally, addressingenvironmentaljusticeissues. Doingagoodjobofcleaningupourenvironment,movingforwardonclimatepolicyisimportanttome. Housingourresidents. WearesuccessfullycreatingopportunitiestobuyandrentspaceinHayward.”○ Zermeno: “Thevisionstatementisstill ourvision. Keepdoingwhatwe’redoing. IsupportedtwoofthecandidatesbecausetheysaidtheywantedtosupportthecontinuedworkofCouncil.”○ Goldstein: “I wouldliketoseethecitybeﬁnanciallyself-sustainingbyinvitingmorebusinesseshere.”(economicdevelopment) [...] havealwayshadastrongcommitmenttoeducationandsupportmakingHaywardandeducationcity. Wanttoexpandbusinessincubatorstoaddventurestudios. [...] Turneducationsystemintopipelinetoprosperity. “Needtobridgethecommunicationgapbetweencommunityandlawenforcementandhavepolicebemoreresponsivetoall communitiesinHayward.”(publicsafety)○ Andrews: “Myvisionistohaveasustainablewaytoaddresshomelessnessthatincorporatesaregional effort. I alsocareabouteconomicdevelopment(aniceshoppingarea), publicart, andpublicsafety(mental healthelementforPD; guncontrol; andpoliceaccountability), andRussel Cityreparations. [...] Havebeena 42 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 championofhavinga311number-couldhelpwithqualityoflifeissues; noteveryonehasasmartphonetouseAccessHayward.”○ Syrop: Strongertenantprotectionsandmoretenantstopreventhomelessnessandpreventdisplacement; publicsafety(includingaapoliceoversightcommittee),climatechangemitigation(in-ﬁll TOD), communitylandtrusts, workercooperatives,andapublicbank.○ Marquez: “Wanttoseemoreretailandamenities, moreparksandopenspace. Adestinationforpeopletocometo. Housingaffordabilityandastrongeconomysopeoplecanliveandworkhere. Bringinrevenuesandemployers.”i. “I amexcited, anewsenseofenergywiththenewMayorandnewCouncilmembers. Goodrepresentationofourcommunity[...] Myvisionistoworkwellwitheveryone.

Priorities

2. CommunityPriorities. ManyexistingandsomenewCouncilmembersnotedthattheyhearrecurringthemesfromcommunitymembersthatechothethemesofthecommunitysurveyandthetopsixpriorityareasofthecurrentStrategicRoadmap.○ MayorSalinas: Topprioritiesfromthecommunityarepublicsafety, illegal dumping,andaresponsiblystewardedbudget.○ Roche: Safety(crime, propertytheft; lackofpolicepresence), trafﬁccongestion(westill needtobuildhousing, sohowdowedomoretogetpeopletogetpeopleoutoftheircars?); homelessness, andenvironment(.eg., reducepollution, carbonemissions, goingelectric, andprotectthehill).○ Zermeno: Cleanercity, homelessness, promotebusinesses, ﬁll emptystorefrontsdowntownandclean/ﬁll SouthlandMall,○ Goldstein: Publicsafety(ex: rodents; speedingcars; theft), QualityofLife/cleanliness(ex: trashonstreets), trafﬁc(local streetsandfreeway), andhousingaffordability.○ Andrews: Cleanliness(illegal dumping), trafﬁc(especiallydowntown), streetvending,feral cats, crime, homelessness.○ Syrop: Costofhousing(rentsaretoohigh), andcrime(theft; lackofresponsivenessbypolice).○ Marquez: Publicsafety(toofewofﬁcers); trafﬁccongestion; cleanliness(illegaldumping, grafﬁti); homelessness.

3. Priorities. MostagreethatthecurrentsixpriorityareasarestillaﬁtfortheCityofHaywardinthecoming3-5years. 43 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 i. Zermeno: “Theexistinghighlevel priorityareasaregreat. Still thecity’spriorities.”ii. Goldstein: “I thinkitsaysitverywell. I don’tfeel likeanythingismissing.iii. Andrews: “Still therightprioritiesgenerally”iv. Syrop: “Overall makessensetome. I thinkI strugglewithhowsomeofthesecouldbeinterpreted.”v. Marquez: “I thinktheyareall still relevantbasedoffofoursatisfactionsurveyandelectioncycleinputs. Thegeneral categoriesandthemesstill accuratelycaptureresidentneeds.”○ Educationisonecategorythatsomefeltwaslackingorshouldrankhigher. ThreeCouncilmembersmentionedthat‘education’ shouldeitherbeastandalonepriorityorshouldbemoreheavilyemphasizedintheexisting‘qualityoflife’ priorityarea.i. MajorSalinas: “WhatI’dliketodoisstartapriorityaboutEducationCity. Ithinkwecansolvegenerational povertyinthecityofHayward. Weneedaseamlessrelationshipbetweenthecity, schools, colleges, anduniversity.Familiesareexpectingthattheseinstitutionsworktogetherandbuildanopportunitystructure(recreational duringsummer, tradeschool, college,jobs, etc). [...] I wouldtakelibraryandeducationprograms, investinfuture,workforcedevelopment, andstudenthousingall underEducationCity.”ii. Goldstein: “I mightarguethateducationshoulddeﬁnitelybeahigherpriority.”iii. Syrop: “School districtandtheCityneedtobeworkingmorecloselytogether.CouldﬁtunderSafety&QualityofLife.“○ OrganizationalHealth. TheMayorsuggestedpotentiallytakingthisoneoff,butseveralothersunderscoreditsimportance.i. MajorSalinas: “Organizational healthisthenutsandbolts. WouldtakeoutandputinEducationCity. [...] Goodﬁnancial stewardshipisalwaysapriority.Doweneedtosayithere?”ii. Andrews: Weneedtostayontrackofourfundedliabilitieslikepersonnelsalaries.iii. Goldstein: Fiscal sustainabilityisatoppriority○ Safety&QualityofLIfe. Afewspeciﬁcideastoaddwereputforth:i. Roche: AddsenioradvocacyinQualityofLife(incl. affordableseniorhousing&seniortransportation).ii. Syrop: Forsafety-theideaofwraparoundservicesismissing.iii. Andrews: Humantrafﬁcking: “Wanttounderstandwhythisisparticularlyhappeninghereandgirlsbeingtrafﬁckedall overtheworld.”○ Housing. Thereweremanysuggestedideastoaddtoorrevisethiscategory:
44 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 i. Goldstein: “Shouldconsiderworkforcehousing[sopeopleworkinginHaywardcanaffordtolivehere].”[...] “Addcreativeﬁnancing(likedownpaymentassistance; loanrestructuring, etc) tosupportintergenerational wealthbuilding.ii. Roche: “1) housingincentives(ﬁndsweetspotofdevelopmentofnewunitsversusin-lieufees), 2) helppeoplestayintheirhomes(e.g., subsidizerent/mortgagepayments).”iii. Andrews: “I thinkthereshouldbe20%affordablehousingfordevelopmentprojects.”“[Homelessness] isastateandfederal issue, soweneedtoadvocatemoreatthoselevels.”iv. Marquez: “Houseandsupportpeopleexperiencinghomelessnesscouldbeapriorityuntoitself.”v. Syrop: “I amalittleskeptical aboutourhousingframework. Feelsalittlelikeaframeworkfromnonproﬁtdevelopersthatmightencouragenimbyism. WhatIwanttoaddis: reducehousingspeculationor“decommodifyhousing. Endgoal: Worktoreducethepercentageofpeoplewhoarerentburdened,housingburdened. “○ GrowtheEconomyhadmanymentionsasatoppriority,includingafewsuggestionsforhowtheywouldchange/addtoit:i. Marquez: Focusonthebiotechindustry. Add: StreetvendorordinanceandlostbusinessesindowntownandTennyson.ii. Syrop: DeveloptheLocal Economy-notjustGrowit!○ Climate hadfewmentions,buttwocouncilmembersbroughtseveralprojectstheywouldliketoaddhere:i. Syrop: Putin“prioritizingdensify-ingthecity. [...] Publicbankingisrelevanttotheclimatecrisis, too. [...] Fightclimatechangebymakingamorewalkablecity.ii. Roche: “1) Expandrecycledwaterprogram, 2) buildingelectriﬁcation(espforlowerincomerenters), 3) Shorelineadaptationplan, 4) improvehealth/safetyofcommunitiesimpactedbytrafﬁccongestion, 5) makeindustrial electricityascleanaspossibletoimproveairquality, 6) morestreettrees.”

4. NumberofPriorities. Mostagreethatthisistherightnumberofpriorities,ifnottoomany,especiallygivenresourceconstraints. AfewsuggestedthattheCityconsiderprioritizingthesixand/orfocusingon3ofthe6prioritieseachyear.○ MayorSalinas: “I wastheonethatsaidtheCouncil needsto“slowitsroll”! I amfullyawarethatthisisanambitiouslist. I amofthephilosophythatwefocusonafewthingsanddothemreallywell. 45 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 ○ Zermeno: “I wouldn’ttakeanythingoff. All oftheseareinterrelated. Weshouldtrynottoaddanymorepriorities. I will argueagainstdecreasingthepriorities. I don’tseeonewewoulddoawaywith. [...] Theprojectsareinhereforareason, whichwasstatedlasttime. In2023, let’sconcentrateon3. In2024, let’sconcentrateonanother3. .[...] Ifanything, I believethatwemaywanttoaddacouplemore. Butprioritizethemaswasdoneinpreviousiterations.[...] I wouldbehappywithstaffdecidingwhichprojectsaretop3eachyear. Theyknowwhatispossibletogetdone.”○ Goldstein: “I’mcomfortablewiththenumber. I wouldn’tdropanyofthese.”○ Andrews: “[Afterdiscussingthereferral process], canweprioritizethesixoverallgoalsandwhatarethetopthreetofocuson?”i. ShepointedouthoweveryCitydepartmentistakingonmorebeyondtheircorefunctions. “Thebigquestioniswhetherwearesufﬁcientlystaffedtoﬁllall theseneeds.”○ Syrop: “Fivetoseventops. Cityisabigorganization, coversalotofground. Ifsomeonewantstoknowwhatthecityisfocusedon, thisisagoodlist.”○ Marquez: “Foursub-bulletsmaxundereachcategory. Wherehavewemadeenoughprogressforitemstocomeoffthelist?We’ll havetocometoaconsensusonthat.” Projects

5. Projects. Whenaskedtochoosetheirtop3-5projects,here’swhateachCityCouncilmembershared:○ MayorSalinas:i. HaywardPromiseNeighborhoodfullyrealizedsofamiliesandtheirkidsareonthepathtowell payingcareers.ii. EconomicDevelopment/bringingretail toDowntown, especiallytoﬁll emptybuildingsandcreatedesirabledestinations.iii. Housing. Finishprojectsandgetpeoplehoused. Wrapretail aroundthosehousingsites.iv. Launchﬁrstofitskindeducationcityconference. BringstakeholderswithastakeinthegrowingofHaywardfamilies.○ Roche:i. Environmental initiatives: 1) Expandrecycledwaterprogram, 2) buildingelectriﬁcation(espforlowerincomerenters), 3) Shorelineadaptationplan, 4)improvehealth/safetyofcommunitiesimpactedbytrafﬁccongestion, 5)makeindustrial electricityascleanaspossibletoimproveairquality, 6) morestreettrees. 46 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 ii. Housing: 1) housingincentives(ﬁndsweetspotofdevelopmentofnewunitsversusin-lieufees), 2) helppeoplestayintheirhomes(e.g., subsidizerent/mortgagepayments).iii. [sideproject] Makesurewearen’tunintentionally“taxing”low-incomecommunitiesviastreetsweepingtickets.○ Zermeno:i. Cleanlinessespeciallyatintersections, beautiﬁcationandtreeplanting, minihomesforhomeless, ﬁllingemptystorefronts.○ Goldstein:i. Toppriorities: Safety, QoL, Housing, Fiscal sustainability.ii. Forﬁscal sustainabilityweneedtogrowtheeconomy. [Weneedtostartwith]a broadoverall viewofoureconomicdevelopmentasacity, andthensetuptargetstoworktoward(e.g., x#ofretail storefrontsforwholesalers).iii. Housing: Addcreativeﬁnancing(likedownpaymentassistance; loanrestructuring, etc) tosupportintergenerational wealthbuilding.iv. Safety&QualityofLife: Quarterlymeetingwithresidentstohelpbridgethegapwiththepolicedepartment.”○ Andrewsi. Economicdevelopment: “Moreretail thatisapleasantshoppingexperienceforourresidents, includingimprovingSouthlandMall. Wearelosingsalestax.Publicartcouldhelp.”ii. Homelessness: “Weshouldaddressthisviafederal dollars.”iii. Humantrafﬁcking: “Wanttounderstandwhythisisparticularlyhappeninghereandgirlsbeingtrafﬁckedall overtheworld.”iv. “Wantashuttletogototheplaceswherepeopletraditionallydrive, [forseniorsandothers].”v. “WanttoseeacommunitycenterinsouthHayward, insteadofanewpolicestation.”○ Syropi. “Strengthenrentprotectionordinance; rentcontrol moreunits.ii. “Commercial rentstabilization; vacancytaxinplacetoreducespeculation.”iii. “Mixed-use, densedevelopmentforamorebikeable, walkable, accessiblecity. [...] Moreprotectedbikelanes. [...] Quickbuildbusstopstomakeridingthebusmoredesirable.”iv. “Annual participatorybudgetingprocess[...] couldbefundedbyavacancytax.”v. “Incentivesforthecreationofworkercooperatives.vi. “Foundingmemberofpublicbank.○ Marquez:
47 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 i. “Streetvendorordinance(doitinawaythatdoesn’timpactthecurrentsmallbusinesses, whileprovidingapathforthevendors)ii. “Fill vacanciesonBStreet(hastodowithsafetyandresources)iii. “Newpolicebuilding&ﬁll ofﬁcervacancies(morepeoplearegoingtoretire)

6. Metrics. Wedidnotdiscussthiswitheveryone(duetolackoftime),butperformancemetricscameupasastrongdesirefromafewCouncilmembers. Theyeachsuggesteddifferentapproachestometrics;onemorerobustthantheother.○ Goldstein: “[Need] measurementofwherewearestartingfromandwherewearegoing-didwereachourgoals?. WecoulduseKPIs(keyperformanceindicators) -measureyourperformanceagainstyourkeyobjectives. Youcan’tchangewhatyoucan’tmeasure.”○ Marquez: “Prioritizeperformancemetricsforthetop4projectsineachcategory, orthetop2metricsforeverycategory. Findabalance. Forexample, homelessnessworkcouldbemeasuredbychangesinthePointinTimecount, whichwearealreadydoingeveryyear. Goodforcommunicationstoo, tohelpgetthestoryoutthere.Communicatewhatwearedoinginacondensedformat.” StrategicPlanningProcess

1. RoadmapDocument. Allhavefoundthedocumentitselftobeahelpfulongoingreference,especiallythevisualizationofthepriorityareas.○ MayorSalinas: “I knowithascomefromthedata(e.g., communitysurveys). That’swhatI likeaboutit. Whenwegooutintothecommunity, wetalkabouttheprioritiesandcommunitymembersresonate. Ithasalsoguidedexpectationsfromstaff, whohavesometimespushedbackifitisn'tastrategicpriority, andthenwe’ll pull back. IthascreatedacontextforCouncil tocommunicatewithstaffandvisa-versa.”○ Roche: “Greatvision! Reallydoescoverthekindofprojectsthecommunitywouldliketoseeustakeon. Visuallyitisﬁneforme. It’sdigestible.”○ Andrews: “I liketheRoadmapvisually. Ithelpskeepourprioritiesinorder”○ Marquez: “I likehowineverystaffreportitnoteswhethertheissueisalignedwiththeStrategicRoadmap. Ithelpsreminddifferentcommissions(alwayswantingtoaddnewinitiatives) ofourexistingcommitments. Givescovertostaffandtheyarealignedwithcommunityneeds.2. Retreat&PrioritizationProcess. Allwhowerepreviouslyinvolvedaresatisﬁedwiththeprocessofdevelopingandupdatingtheroadmap. SeveralnotedthattheyappreciatetheopportunityforrespectfuldialogueamongCouncilmembers,aswellasstaffinput,and 48 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 thatthedotvotingexerciseworkedwell. OneCouncilmemberrequestedtimeforintroductions(“whyyouranforCouncil”)andtheestablishmentofgroundrules.○ MayorSalinas. Nothingstandsoutasaredﬂag(satisﬁedwithpastprocess). Themoreopportunitieswehavetocontribute, toreﬂect, thatwouldbegood.i. Georgeisyoung, veryidealistic, notalotofexperienceinlocal government. IthinktheCouncil will bewatchinghimtotryandreigninhismoreradicalideas. Theremaybesomethingswherehebreaksfromus. Makesureheisincluded.○ Roche: “Ideal outcome: I hopeithelpsusfocus. Weknowitsall wecandowithstaffandbudget. Trytoﬁndpeaceandfocusinstayingonmission. Barringemergencies,weknowwhattofocuson.○ Zermeno: “Theprocesswasgood: discussion, openness, transparency. Opportunitytosharereasonsforsuggestions. I likewhatwedid. Andifwerepeatit, that’sﬁneinmymind. Everyonewill haveanopportunitytoprovideinput, includingstaff.”○ Andrews: “I feltliketheactual processofdotvotingwasﬁne. [...] Wehadenoughtimetodiscusstheissuesbeforetheretreat.”○ Marquez: “Knowingeveryone’s“why”(whytheywantedtobeoncouncil) andhearingtheirvisionisimportant. [I’dliketo] comeupwithsomekindofagreementsorgroundrules(respect, etc…). Howdoweaddressifsomeoneoffendssomeoneelse?”3. AddressingEmergentIssues. AfewCouncilmembersmentionedthatthecurrentreferralprocessisapainpointandtheywouldliketorevisittheprocessforproposingnewprojectsbasedonemergentissuesorcommunityrequests.○ Andrews: “I wouldlovetoconﬁrmbeforewedoprioritization-arereferralswelcomedornot?Whatisareasonabletimelinetogetresponsesandwhatisareasonabletimelinetogetapolicychange?Therearethingsthatcomeupovertheyearsandreferralsarefrownedupon. I wouldlovetoﬁgureouthowtoaddressemergingprojects. Whensomethingbecomespressing, howdoweaddressitinawaythatissustainableforstaffandforCouncil. SomereferralsI neverhearbackon.Orresearchgetsdoneayearlater. [....] Staffwantstopresentpolicyandhaveusvoteonit, butpeopleelectusbecausewehaveideas. Wedon'tgettoexerciseanyjudgmentbyjustvotingforthings. [Staff] liketodothe‘waitandseewhatothercitiesaredoingﬁrst.’ Let’sdoitourselves! Shouldseehowwecanhelpnow. ”○ Marquez: “I don’treallycareforthereferral process. I wishwecouldquantify: 90%ofprojectsfromstrategicroadmap, andtheremainderforreferrals. Ifyouaremakingareferral, whatareyouwillingtotakeoff?Staffneedstoholdthatlineandpushback.I thinktheexistingroadmapstructurecanhelpusmakethosetradeoffdecisions.” 49 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023

4. Staff&CommunityEngagement. Wedidnotaskexplicitlyforinputinthisarea,butafewCouncilmembersvolunteeredtheirsuggestionstoincludesomecommunityengagementbeyondwhatwealreadyhaveplanned.○ Zermeno: “SeeifyoucouldalsosurveyemployeesthatalsoliveinHayward. Byoccupation. [...] ConsidersurveyingsomeoftheemployeeswholiveinHayward.Whatdotheyseeasthepriorities?Itwouldinterestedtosee/hear. I don’tthinkwehaveeversurveyedouremployees. Keyintoemployeeswholivehere. EmployeesshouldbeshoppinginHayward, notLivermoreorsomewhereelse. Askaquestiononthesurvey, “DoyouliveinHayward?”“DoyoushopinHayward?”○ Marquez: “I don’tknowifthereisawaytodo communityengagement. I’vebeeninmeetingswhereyouvoteonyourphoneandgettheresultsinstantly. Puttheprioritiesinourstaffnewsletterandhavethepublicvoteonit. Seewhatpeoplereallywant. Thatwouldbeveryengaging. DoingitinCouncil session, aswell asoutsideofit. MakesuretodistributethesurveyviatheStacknewsletter! Distributionlisthasgrownto75k+.” 50 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 AppendixB: CityStaff Survey
SurveySummary
Thefollowingtableprovidesahigh-level summaryoftheresultsofpreference/sentimentquestionsfromtheCitystaffsurvey. Intotal,70CitystaffmemberscompletedtheonlinesurveybetweenApril 11andApril 20, 2023.

Areasof General Alignment
● ThecurrentvisionstatementreﬂectstheneedsoftheHaywardcommunity.● ThecurrentvisionstatementrepresentsCitystaffworkandvalues.● ThecurrentsixpriorityareasarealignedwithCitystaff’sindividual workandvalues.● ThecurrentsixpriorityareasarealignedwithCitydepartments’ workandvalues.● Theproposedprojectswouldappropriatelymoveeachdepartment’sgoalsandprioritiesforwardoverthenext3years.

Areasof Concernor Disagreement
● SomeCitydepartmentsdonothavetheappropriatestaffcapacitytocompletetheirprojectsoverthenext3years.● SomeCitydepartmentsdonothavetheappropriatebudgettocompletetheirprojectsoverthenext3years. 51 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 SurveyResponses, byDepartment (n=70)
ThefollowingbarchartshowsthebreakdownofsurveyresponsesbyeachCitydepartment. Responsesfromthreedepartments-PublicWorks&Utilities, theCityManager’sOfﬁce, andPolice-comprisemorethanhalfofthetotal. All Citydepartmentswererepresentedbyatleastonestaffmemberwhocompletedthesurvey. 52 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 53 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 Overall, towhat extent doyouagreeor disagreethat thecurrentvisionstatement reﬂectstheneedsof theHaywardcommunity?(n=70) Thefollowingpiechartshowsthebreakdownofsurveyresponsestothequestion, “Overall, towhatextentdoyouagreeordisagreethatthecurrentvisionstatementreﬂectstheneedsoftheHaywardcommunity?”Nearlythree-fourthsofall respondentseitheragreeorstronglyagree, andover95%feel atleastneutral. 54 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 Overall, towhat extent doyouagreeor disagreethat thecurrentvisionstatement representsyour workandvalues?(n=70) Thefollowingpiechartshowsthebreakdownofsurveyresponsestothequestion, “Overall, towhatextentdoyouagreeordisagreethatthecurrentvisionstatementrepresentsyourworkandvalues?”Nearlythree-fourthsofall respondentseitheragreeorstronglyagree, andnearly90%feel atleastneutral. 55 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 56 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 Overall, towhat extent doyouagreeor disagreethat thecurrentsixpriorityareasarealignedwithyour individual workandvalues?(n=70) Thefollowingpiechartshowsthebreakdownofsurveyresponsestothequestion, “Overall, towhatextentdoyouagreeordisagreethatthecurrentsixpriorityareasarealignedwithyourindividual workandvalues?”Nearlythree-fourthsofall respondentseitheragreeorstronglyagree, andover90%feel atleastneutral. 57 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 58 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 Overall, towhat extent doyouagreeor disagreethat thecurrentsixpriorityareasarealignedwithyour department’sworkandvalues?(n=70) Thefollowingpiechartshowsthebreakdownofsurveyresponsestothequestion, “Overall, towhatextentdoyouagreeordisagreethatthecurrentsixpriorityareasarealignedwithyourdepartment’sworkandvalues?”Nearlyaquarterofall respondentsfeelneutral, andover95%agree, stronglyagree, orfeel neutral. 59 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 60 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 Towhat extent doyouagreeor disagreethat theproposedprojectsfor your department wouldappropriatelymoveyourgoalsandprioritiesforwardover thenext 3years?(n=70) Thefollowingpiechartshowsthebreakdownofsurveyresponsestothequestion, “Towhatextentdoyouagreeordisagreethattheproposedprojectsforyourdepartmentwouldappropriatelymoveyourgoalsandprioritiesforwardoverthenext3years?”Nearlyaquarterofall respondentsfeel neutral, andover90%agree, stronglyagree, orfeel neutral. 61 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 Towhat extent doyouagreeor disagreethat your departmenthastheappropriatestaff capacitytocompleteitsprojectsoverthenext 3years?(n=70) Thefollowingpiechartshowsthebreakdownofsurveyresponsestothequestion, “Towhatextentdoyouagreeordisagreethatyourdepartmenthastheappropriatestaffcapacitytocompleteitsprojectsoverthenext3years?”Overhalfofall respondentseitherdisagreeorstronglydisagree, and80%feel atleastneutral. 62 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 63 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 Towhat extent doyouagreeor disagreethat your departmenthastheappropriatestaff capacitytocompleteitsprojectsoverthenext 3years?(n=70) Police(100%), theCityManager’sOfﬁce(83%), DevelopmentServices(80%), andHumanResources(75%) havethehighestpercentageofrespondentswhoeitherdisagreeorstronglydisagreethattheirdepartmenthastheappropriatestaffcapacitytocompleteitsprojectsoverthenext3years. 64 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 65 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 Towhat extent doyouagreeor disagreethat your departmenthastheappropriatebudget tocompleteitsprojectsover thenext 3years?(n=70) Thefollowingpiechartshowsthebreakdownofsurveyresponsestothequestion, “Towhatextentdoyouagreeordisagreethatyourdepartmenthastheappropriatebudgettocompleteitsprojectsoverthenext3years?”Overone-thirdofall respondentsfeel neutral,andoverthree-fourthsdisagree, stronglydisagree, orfeel neutral. 66 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 Towhat extent doyouagreeor disagreethat your departmenthastheappropriatebudget tocompleteitsprojectsover thenext 3years?(n=70) TheCityManager’sOfﬁce(75%), Police(64%), HumanResources(63%), andDevelopmentServices(60%) havethehighestpercentageofrespondentswhoeitherdisagreeorstronglydisagreethattheirdepartmenthastheappropriatebudgettocompleteitsprojectsoverthenext3years. 67 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 SurveyComments
ThefollowingsectionlistscommentsmadebyCitystafftosupport, supplementorprovideadditional contexttotheirpreference/sentimentselectionsabove. 68 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 Summaryof VisionStatement Feedback
DespitemoststaffsayingtheyagreethatthevisionreﬂectstheneedsoftheHaywardcommunityandrepresentstheirworkandvalues, mostofthecommentswerecritical orquestioningofit.

Disconnectduetoreal challengesworkingatthecity
● Pushbackonthecityemployeesectionbecauseitisveryfarawayfromcurrentreality● Citywideprioritiesnotwell alignedwithwork● Collaborationacrossdepartmentsisimportantforsuccess● Staffmoraleislowbecauseofthehighworkload, needmorestafﬁng● Operational andmaintenanceprogramsunder-representedinthevision Missingorunderrepresentedtopics
● Needtoincludecommunitysafetyandsecurity● Couldaddasentenceaboutcommunityresiliencyanddisasterpreparedness Areasthataren’tresonating
● Diversityinitiativesandmessagingarepotentiallycreatingabacklashwithinthosesameethnicminoritygroups● Concernsaboutdisplacementofcurrentresidents, especiallygiventhevision’sfocusonattractingnewresidents● Feasibilityandaffordabilityofsustainableenergyquestioned● Thereal problemsoftransportation, downtown, safety, andcleanlinessinHaywardseemsfarremovedfromthevision Feedbackonform
● Lengthyandprescriptive● Too“cookiecutter,”ambitious, andforced: Itcouldapplytoanycityanddoesn’taddressHayward’sreal issueslikementalhealth, poverty, crime, andcostofliving VisionStatement: Full surveyresponses
SURVEYQUESTION: Doyouhaveanycommentsorquestionsaboutthecurrentvisionstatement(shownabove)?Doanyportionsofthestatementneedmoreclarityorexplanation? 69 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 ● Althoughprovidingaffordablehousingaddressesoneissue, itcreatesanotherwhentryingtorevitalizethedowntown.Clienteleintheaffordablehousingcomplexesarenotnecessarilythefolksthatwouldbespendingmoneyinthedowntownrestaurants. Thenthemarketratehousingissoexpensive, thosefolksmaynothaveenoughleftovertospend. Requiringallnewdevelopmenttobe100%electriconanalreadystressedpowergridseemscounterproductive. Mandatesforanincreasednumberofelectrical vehiclechargingstationsforlow-incomefolkswho, forthemostpart, can'taffordelectricvehicles, seemslikejustanaddedcosttothedevelopertoinstall, andincreasethedemandofthepowergrid. Morethoughtandconsiderationintoall potentiallyaffectedshareholderswhenmakingdecisionsthatgobeyondwhatthestaterequires.● Asinfrastructureincreasesandadditional projectsarecreatedandimplemented, theworkloadformaintenanceandprojectrelatedworkisatanall timehigh. Theneedforadditional stafﬁngisimperativetotheoverall moraleofstaffandtoservethepublicinatimelymanner.● BeingalongtimeHaywardresident, evenbeforeI workedfortheCityofHayward, it'salwaysbeenadiversecitycomparedtosurroundingjurisdictions. Firstly, I believetherecurringthemeofdiversityiscreatingmoreofabacklashwithintheethnicgroupsatthispoint. Wearemovingawayfromworkingwitheachother. Secondly, weareencouragingandpushingforsustainableenergywhenthemarketandscienceclearlypointoutthatwearenotgoingtobecarbonnetnegativewithinthenext10to20years. Theadditional costtotheresidentstogofull electricismoneythatistakenfromcheaperenergyoptionstoelectriﬁcationwhichcostsmoreandourelectrical gridcannotsustainit. Weclearlysawthisoverthepastsummerwhenwecouldn'tchargeEVduetoPGEgridfailures, yetwearestill havingtheresidentsmoveinthatdirection. Fuel densityisefﬁcientandunfortunatelysolarandEVarenotdense, notyet. Third, asalongtimeresidentofHayward, myfamilyandI haveneverfeltlesssafeinthecityaswedonow. Downtownisobviouslyfailing, neweconomicgrowthissparseandthesidewalksandbuildingsareﬁlthy. Therearefartoofewoptionstoeatforafamilyandevenlesstodoafterameal. FocusshouldbeonsafetyandsecurityfortheCitystaffandresidents. Finally, theCitystaffisinfactverydiverseandweworkwell together; however, weworkedwell togetherevenbeforethediversitytrainingpushandthat'scomingfromaminorityimmigrantemployee.● Communitysafety, includingfeelingsofsafety, mustbepresentbeforetheabovevisioncanbeachieved. City-wideprioritiesmustbealignedwiththisandhaven'tbeeninrecentyears.● Everyoneneedstoworktogethermoreasateam. Tryingtogetanotherinternal departmenttoassistwhenneededprovestobedifﬁcult.● I am95%inagreementwiththevision, anditisverywell written. Asapublicsafetyemployee, I haveabiasforcommunityresiliencyandresidentsafety. I wouldagreestronglyifthevisionincludedcommunityresiliencytonatural andman-madedisasters. Earthquakes, wildﬁres, activeshooter, andotherunpredictableeventswill occur, andourresidentswill expectexceptional service, preparation, planning, andresiliency.● I amnotconﬁdentthestatementsaboutinternal employeesareaccurate. I wouldbeinterestedtoseetheresultsofanupcomingemployeesurveytoseeifthisisstill howemployeesfeel. 70 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 ● I feel thatincludingmorenumerical hardfactswoulddrivehomethepointsregardingthesuccessoftheschools, andpercentageofhomelessnessreduction.● I seealotofefforthappeningfromasmall numberofemployeesonthevisionabove(housing, economicdevelopment). Mysenseisthatmanyemployeesdon't"feel city-wideprioritiesarealignedtotheirwork"andthat"theyareabletogrowandthriveintheirroles."Also, wearenotdoingwell inthetransportationvision.● I thinkthatthereneedstobeabitmorethoughtaboutstrategiestoaddressdisplacementofcurrentresidentstoensurethatpeoplewhodonotnecessarilyqualifyfororwinplacementinlimitedlowincomehousingunitscanremaininthiscommunity.Conceptssuchaspreservingnaturallyoccurringaffordablehousing, incrementallyincreasingdensityinsinglefamilyneighborhoodsthroughconstructionofAccessoryDwellingUnitsorduplexesperupdatedStateLawandothermeasuresbeingundertakenbytheHousingDivision.● I thinkthere'saninterestingemphasisonattractingnewresidents. Newresidentsaren'tinherentlyabadthing, obviously, butIdothinkweneedtobethoughtful aboutwhatwemean.● I wouldlikeclariﬁcationonhowtheCityisworkingtosupportandupliftinclusivecommunities. Thereisamajordisconnectbetweencertaincommunities/partsofHayward. Goingintothevariouscommunities, especiallyinSouthHayward, tounderstandtheirneedsandprovideeducationonwhattheCitycanandcan'tdowouldbeagreatwaytostart. I wouldalsolikeclariﬁcationregardingthestatement, "Employeesfromdiversebackgroundsarerecruited, retainedandcelebrated..."FromwhatI haveseen, thereareplentyofgrowthopportunitiesavailablebuttheyappeartobelimitedtostaffwhoarethefavoritesofhiringmanagers. Whenlogic, performance, andpositionavailabilitysupportthepromotionandretentionofemployees, themoveusuallyisn'tmadeorismadeunderduressoftheemployeeleaving. Thereasonsfornotpromotingstaffinsomecasesarenotlogical norsupportedbyfactual evidenceofwhatsaidemployeeisdoing. Talentretentionwill continuetobeanissuewithourcurrentprocesses.● I wouldliketoseeabetterlinkbetweenoperational programsthathelpfacilitatemanyofthevisionslistedabove. Forexample,theCity'srental inspectionprograminspectsseveral rental unitsannuallywhichhelpstransitionsubstandardhousingintohealthyandaffordablehousingopportunities. CityMaintenanceServicesandVacantPropertyMonitoringprogramshelpreduceblightedpropertyandconditionsandencourageresponsibleownershiporsalesofblightedpropertiesleadingtoimproveddevelopment. Providingsomeexampleswouldpotentiallyhelpstaffvisualizetheirworkanditsvalue.● I wouldliketoseesomethingmentionedregardingtheongoingsuccessful effortsaroundcommunityandworkplacerecoveryandtheresiliencyofHaywardinapost-pandemicworld.● I wouldliketoseetheword“cleanliness”addedasoneofthecoretenantsofsafestreets. TheoldCouncil goalsofsafe, cleanandgreenremaininplacetoday, all still mentionedabovebutthewordcleanlinessisn’tyetequallyimportant.● Insomeareas, theactionsdonotreﬂectthevaluesofthevisionstatement. Theoldsaying, “I can'thearyou, youractionsaretooloud”mayapplyhere. 71 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 ● It'dbenicetoseelanguagearoundcollaborationacrosssectorsinHayward. WeshouldtryourbesttoworkacrossdepartmentswithintheCityandwithcommunitypartnerstobetterservethecommunity.● NotsurehowCOHisquantifyinglesstrafﬁcthrumulti modal corridors.● Statementisabittooﬂowery. I wouldratethisstatementinthe“agree”or“stronglyagree”ifitwasreal, reﬂectingindividualityandcommunityandnotaforcedidentity. Noteveryoneisgoingtobehappyorcontentwiththisvision. Peoplehaveissues(physical andmental health, ﬁnancial, familyissues, etc.). Thereneedstobementionofthissectorandhowtheywill ﬁtintothestatement. Havingadditional employeesandfundingtoindividual ideas, wouldcreatemoreconnectionbetweencitizensandtheCityaswell asgiveinertiatocreateagrassroots, true, real identitywithinthevariouspartsofthecommunity. Thewayitiswrittenseemslikeacookiecutter, forcedidentitythatcouldbeforanyCity. Theindividual needsatrueopportunitytoexpressthemselvesandtheiridentity, aspirations, art, culture, food, etc. Housingisabigissue. HaywardhousingisoutofreachtomostCityemployees. Seemslikelowerincomepeoplewhoareherearebeingdisplacedorthosemostatriskarebecominghomeless. Housingisbecomingtaller, boxierplannedstructures. Doesn'tseemconducivetocomingoutsideandbeingpartofavibrantcommunity.● That'sveryambitiousfora2024visionconsideringourstartingpoint. Inthesecondtolastparagraph, "developingimportantpartnerships"makesitsoundlikewedon'thavethosepartnershipsalready. Maybe"deepening"insteadof"developing"?● The"vision"isgreat....realityisalongwayoff.● Thevisionisaverylongreadandmoreprescriptivethanvisionary. I feel thepointofavisionistohelpguideaplan, thisreadsasifthereisalreadyaplandeﬁnedforthevision.● Thisisaverylengthyvisionstatement. Toresonatemorewithstaffandourcommunity, itmightbeworthwhiletokeepthistooneortwosentencesthatpeoplecanmoreeasilyrelateto.● Tomeitseemslikethestrategicvisioniscontradictory. Howdowedrawmorepeoplefromacrosstheregiontodineandshopherebuthavelesstrafﬁcandlesspollution?Dopeoplereallytakepublictransportation, bikeorwalktodowntownHaywardwhenthereissomuchcrimeonBARTandonthestreetsofHayward?Wearestartingconstructionofthousandsofnewhousingunitsbuthowmanyofthoseunitswill reallybeoccupiedbycurrentlydisplacedresidentsinsteadofbringinginthousandsofnewresidents?I don'tfeel citywideprioritiesarealignedwithourworkandweareabletogrowwhenstafﬁnglevelsareatanall-timelowandmostofusjustkeeptakingonmorework. Wearehavingahardtimeretainingemployeesbecausetheyarelateralingovertoothercitieswhopayhighersalariesandhavebetterbeneﬁts. Evenifwetakeastepintherightdirectionandreallyfocusongettingstafﬁnglevelsup, itwill takeyearstogetuswhereweneedtobe. 72 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 Making“Education”MoreProminent inthePriorities
SURVEYQUESTION: DuringinterviewsandasurveyofCityCouncil members, weheardthatsomeCouncil memberswouldliketomake“Education”moreprominentinthepriorities. Thefollowingexamplelanguagehasbeenpresentedforconsideration: “Haywardisassociatedwithan‘EducationCity’ wherefamiliesknowtheyhavecradle-to-careerpathwaysavailabletothemthatleadtohighqualitycareers.”Doyouhaveanycomments, concerns, orclarifyingquestionsaboutthisdraft“Education”priority? Summaryof Educationfeedback
InSupport
● Educationisessential forHayward, andsomewereexcitedtoworkonitmore.● Wecouldstrengthenpartnershipsandcoordinationbetweenthecityandthecity’seducationalinstitutions.● Ashousingcontinuestogrow, thisfocusoneducationisimportant.● Includecommunityeducationandoutreachtohelppeopletakeadvantageofopportunities.● Figuringoutawaytokeepstudentsfromfallingbehindwill becritical.● Weareuniqueinhavingbothajuniorcollegeandastateuniversity, andtobebuildingcareer-focusedprograms(e.g. ﬁretraining).● Thisisalignedwiththe“Education&LifelongLearning”elementoftheGeneral Plan(from2014) Neutral
● Shouldemphasize"growingtheeconomy"more, withafocusonbringinginmorerevenue.● Will thiscomewithmorebudgetandstaff?● Theconceptcouldbepartofanexistingpriorityratherthanastandalonepriority(e.g. under‘Enhancingqualityoflife’) 73 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 ● ConcernsaboutpoorperformanceandlackofprogresswithinHayward’seducationprograms● Wordingsuggestion: Thephrase"associatedwith"isconfusingandnotdeﬁnitive. Whatdoes‘EducationCity’ mean? Concerns
● Haywardisnotaneducation-basedpublicagency.● Itisunclearhowthecitywouldworkonthis, whatdeliverableswouldbe, andwhowouldberesponsibleforthisnewfocus.● Takingownershipinastrategicprioritymakessomeuneasy.● Themeaningof"EducationCity"andtheframeworkbeingdevelopedisunclear. Whatcityservicessupportthis?Whatoutcomesareexpected?● TheCityCouncil shouldprioritizewhatthecommunitymemberswant, notwhattheyindividuallywant.● Educationisimportant, butnotapriorityfortheCity.

Educationfocus: Full surveyresponses
InSupport
● I appreciatethesamplelanguageandagreethat"education"shouldbeincludedasapriority, ifnotatoppriorityforHayward.● Educationisgoodandshouldbepartneredwithawaytohelppeopleatall levels. Itshouldencouragetheindividual andtheiraspirationsteamedwithamechanismtoachievethoseaspirations.● I agreethatHaywardis/shouldbeassociatedasaneducationcity. NoteverycityintheBayAreacansaytheyhavebothaJuniorCollegeandaStateUniversity. ThepartnershipofChabotCollegeandtheHaywardFireTrainingCenterisagreatwaytoexpandtheeducationandtrainingpathwayopportunitiesforyoungindividualstryingtoﬁgureoutacareerpath.● I agreethatthereshouldbeafocusoneducation, especiallyashousingcontinuestogrow. Ifmorefamiliesareabletostarthere, wecanbuildlifelongresidentsthatwill takeprideinthecity. 74 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 ● I supporttheadditionofthe"Education"priority.● I thinkthatcoordinatingwiththeSchool District, ChabotandCal StateEastBaycanstrengthentheCityandleverageassets(labor, land, openspace) toachieveothergoals. Also, I thinkthat"Education"couldbebroadenedbeyondsimpleengagementwithschoolstoincludecommunityeducationandoutreachtocommunities, expandinglanguageaccess, ensuringthatunderservedandsometimesalienatedcommunitiesareinformedandawareofresourcesavailabletothem.● I thinkthisisagoodprioritytohave. InmyinvolvementwiththeROPprogram, I haveseenthatthereareanumberofstudentswhohadadifﬁculttimeorwereunabletocompleteclasseslikeEMTattheJuniorCollegelevel (aftertheygraduatedhighschool) becausetheyhadnotlearnedtoreadorlearnatthatlevel. Atthisstage, studentscanbesofarbehindthattheywouldneedtogobacktoverybasiclevel skillswhichishardtodo. Figuringoutawaytokeepstudentsfromfallingbehindwill becritical.● I thinkthispriorityisessential forHayward. I amcuriouswhatthatmeansforusasanorganizationconsideringschoolsareseparatefromCitygovernance. LookingforwardtohearingMayorSalinas' plansforpartnershipandenhancingthisvision.● Thatsoundsgoodtome.● ItisalsoalignedwiththegoalsandprogramsoftheGeneral PlanEducationandLifelongLearningelementwhichwasanoptional elementaddedwhenitwasupdatedin2014.● Recruitmenthasbeenachallengeaswithall industries. Havingapipelineasreferencedwouldbeneﬁtthecommunityandpossiblyprovideforthissuccession.● Wearenotthereyet. Inordertogetthereweneedtofocustheobjectivestowardseducationandthat'sagoal thatI ammuchmoreexcitedaboutthansomeoftheotherpriorities.● Yes. I thinkEducationshouldbeoneofourcity’sprioritiesandI likethe"cradle-to-careerpathway"concept.

Neutral
● AlthoughI understandwhyCityCouncil memberswouldliketomake"Education"moreprominent, I wouldlikemoreemphasison"growingtheeconomy.”InorderfortheCitytocontinuetothrive, weshouldconsiderwaystobringinmorerevenuetotheCity.● HereitmaybeabitunclearastohoweducationtiesintoCitypriorities. Thestatementprovidedseemstotieintoeducationalinstitutionsandcareerdevelopment. Mythoughtsarethatifthefocusofeducationistobemore"prominentinthepriorities,"andthoseprioritiesare"strategicpriorities"aslisted, incorporatingeducationintotheprioritieslistedshouldbethefocusofthestatement.● Howaretheeducationdepartmentsengagedonthispriority? 75 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 ● I hopetoseesomemorecollaborationwithHUSD, ChabotandCSUEBinordertomakethispossible. Unfortunately, HUSDdoesnothaveagoodreputationregardingthequalityoftheireducation.● I thinkthe"associated"termisvague. Considersomethingmoredeﬁnitivesuchas"Haywardis"or"Haywardaspirestobe"anEducationCity. Also, ifthisisanewormoreprominentpriority, will itcomewithanewbudgetandstafﬁngtoachieveit?● Insomeareaswearemakingprogress, butinotherswecontinuetofall short. I seeeffortinthecommunityandthatisgood.● InthepastI haveheardHaywardschoolshavethelowestscoresinAlamedaCounty. Isthattrue?● Itisunclearwhatthismeansandwhowouldownthisnewrole.● I assumethisalsoappliestocurrentemployees.● Notsureabout"associatedwith.”Soundslikeanexternal entity. Maybereplaceitwith"knownas"?● Thephrasesoundsnice, butwhatdoes"EducationCity"mean?Similartothesixpriorityareasabove, whataretheCity'sfocusareastoaccomplishthat?Whatframeworkisbeingdevelopedtoaccomplishthispriorityandwhoisdevelopingtheframework?● Whatarehigh-qualitycareers?Will therebeemphasisonSTEM?Howdoesremotelearningandworkaffectthispriority?WillHaywardresidentshavespecial incentivestostaylocal?● Will thisbeaseventhstrategicpriorityarea, onethatiswovenintotheoverall planlikeequityiscurrently, orwill itreplaceoneofthecurrentsixpriorities?WhatspeciﬁcCityservicesdoweofferthatsupporttheconceptof"cradle-to-careerpathways"and/orbeingassociatedwithan"EducationCity"?Isthisreferringtoformal educationlikehighschool, college, tradeschool?OristhisreferringtootherformsofeducationlikeclassesorpresentationsthatCityteamscanmaketoeducatethecommunityaroundgoinggreen, orpublicsafety, etc.?Howdowecastavisionofwhata"highqualitycareer"lookslike?Itcanbedifferentbasedontheindividual, maybethere'sadditional contextual languagethatcanbeadded, like, "...leadtohighqualitycareersatall levels."● You, they, uscanincludeliterallyANYTHINGonapieceofliterature. Thequestionis... Whatare"they"actuallydoingtomakeHaywardan"EducationCity"? WithConcerns
● Educationisimportant, however, I don'tpersonallyseethisasapriorityfortheCity. ItisimportanttoworkwithHUSD, Chabot,CSUEB, andEAROPintermsofworkforcedevelopmentandattractingemployerstoHayward. I'dneedtohearmoreaboutthisvisionandwhatitwouldhopetoachieve.● I amconcernedthatHaywardhasnodirectresponsibilityforprovidingeducation. I wouldbecuriouswhattheexpecteddeliverableswouldbeandwhatdepartmentwouldberesponsibleforit. 76 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 ● I liketheconcept, butfeel itcouldbepartofanexistingpriorityratherthanhaveitasastandalonepriority. Enhancingqualityoflifefeelslikethatiswhereitcouldlive.● I thinkitmakesmoresensetohavethatbeaninitiativeunderoneoftheexistingpriorities, ratherthanastandalonepriority.Wearen'taneducation-basedpublicagency.● I thinkthatis/couldbeencompassedbyEnhanceCommunitySafetyandQualityofLife. Also, whilewecantalkaboutandpresentHaywardasanEducationCity, wedon'thaveanycontrol overthequalityorpoliciesoftheHaywardUniﬁedSchoolDistrict, andthereforetheideaoftakingownershipinastrategicprioritymakesmeuneasy.● TheCityCouncil shouldprioritizewhatthecommunitymemberswant, notwhattheyindividuallywant. TheabovestatementmakesitseemlikethisisaCouncil want, notacommunitywant.● Wedon'tcontrol theeducational institutionssoitseemslikeitwouldneedtobeveryclearhowCityactivitiessupporttheeducational pathways. Especiallytomembersofthepublicwhodon'tnecessarilyknowthattheschool districtandtheCityareseparateentities. I thinkmoreeducationcould/shouldbewovenintothequalityoflifepriorityarea. Thatcouldexpandthefocusoneducationwithoutmakingitaseparatepriority.

Project List Feedback
SURVEYQUESTION: Doyouhaveanycommentsorquestionsabouttheadditional Council-proposedprojectsforyourdepartment?Doanyoftheprojectsneedmoreclarityorexplanation?WhichprojectsdoyouhavecapacitytoworkonduringYear1(FY2023-24), andwhichprojectsdoyouthinkcanbedelayedtoYear2or3, ordroppedfromthelistentirely? (Notethatstaffwasgivenalistofprojectscategorizedbydepartment) Summaryof Project List feedback
Loudandclearthroughout: Stafﬁngshortagesarethemostimportantissue, andimpacttheCity’sabilitytoaccomplishanyoftheseprioritiesandprojects.

EnhanceCommunitySafety&QualityofLife
77 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 ● Largedisconnectbetweenproposedprojects&currentabilitytoprovidepublicsafetyservices.Addressdepartmentvacancies&increasepositionsﬁrst.● Theonusshouldbeonthecity, ratherthanthebusinessesthemselves, toprovidetheinfrastructureforaclean, well maintained, andwell-litdowntown● Concernsthatmanyexistingeffortsandlowstafﬁnglevelsrequirescalingbackevenexistingefforts(mobileintegratedhealth+trainings+changestopatienttransport+reestablishingtheHazardousMaterial Team)● Prioritizebasicoperational needsrelatedtopublicsafetyiflowstafﬁngtrendscontinue● Otherroadmappriorityareasinvolvecitygrowth&expansion. Thiswill impactpoliceandﬁre.● TheYouth&FamilyServicesBureau(YFSB) andthePoliceExplorerareimportantexistingprogramsthataremissing● HEARTiswell represented, butitwill bedifﬁculttoexpandto24hours● HPDcannotfunctionwithoutajail Preserve,Produce,andProtectHousingforAll
● Manyofthehousingprioritiesandprojectswill likelyneedtobepushedtolateryearsbecauseofconstrainedresources.● Amorecomprehensiveapproachtoaddressinghomelessnessisneeded, andthisshouldberecognizedasaproblemmuchlargerthanHaywardanditsbudgetarycapacity● Needclariﬁcationonhowtostrengthentherentprotectionordinance.● Donothaveanongoingfundingsourcetosupportatenantrighttocounsel program.● Anenforceablerental registrywill requireadditional costandstafﬁng. Explorethisbeforedeveloping.● Removeorreworditemaboutsubsidizedrent/mortgagepayments(subsidiesexistthroughshallowsubsidy, foreclosureprevention, HOMEinvestmentpartnership) 78 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 ● Downpaymentassistancecouldbegroupedwithothersubsidies, andcouldbepossiblewithARPAfunds.● Clarifywhothetargetpopulationisformini homesandwhatitmeanstoleveragepartnerships.● Removeitemaboutexploringcreationofaresidential andcommercial vacancytax(alreadyavacantpropertyregistryfeeof$2,550)● StaffreportonOctober18, 2022didnotrecommendusingdensitybonustoencourageamenities.

ConfrontClimateCrisisandChampionEnvironmentalJustice
● Therewereveryfewcommentsonthissection● BeclearthatDevelopmentServicestakestheleadwithHASPA(HaywardAreaShorelinePlanningAgency)● Feasibilityandaffordabilityofsustainableenergyquestioned(concernsaboutEVsandthegrid) InvestinInfrastructure
● DelaydevelopingaBikeandPedestrianAdvisoryCommittee● Clarifyscopeof"Explorequickbuildbusstops"● Makeinfrastructureinvestmentstomakedowntownmoreattractivetonewbusinesses● MorecoordinationneededwithEnvironmental ServicesandtherestoftheCityteam(preventdumping, protectnatural resourceslikewaterways)● Council shouldreviewthecurrentCapital ImprovementProjectsinthePublicWorks&Utilitiesdepartment. Alotishappening, butthedepartmentisshort20people.

GrowtheEconomy
● Questionabouthow“StrategicallyDisposeofCityProperty”ﬁtsinGrowtheEconomy 79 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 ● Focusonthenewprojectsthatarefeasibleactivitiesintheshort-term: 1) anEducationconferenceand2) communityevents/resourcestoimproveneighborhoodidentity● DroptheideaforMockGovernmentProgram(donothavecapacity)● Suggestiontodropthepublicbankingsuggestionanddivestmentfromfossil fuel investments StrengthenOrganizationalHealth
● Addbulletonautomatingbusinessprocessestofreeupstaffresources● Allocateequal resourcestothisgoal● Addressstafﬁngandfundingshortages OtherComments
● Thisistheﬁrsttimesomepeoplehaveseensomeoftheseprojects.● Theiceberganalogyisnotresonatingwithsome. Ittakessomuchtokeepthingsrunning, andthat’score.● Theseprojectsseemtobeamixedlistofsizes, speciﬁcity, andambition.● ProjectsfortheCityManager’sOfﬁcearemissingandcouldadvancethesepriorities● Someitemscanbefoldedintoothersorimplementedasaframework/checklist● Ensureall departmentsarelistedintheplan Project list: Full surveyresponses
EnhanceCommunitySafety&QualityofLife
● Thepolicedepartmenthasthebudgetduetotheamountofvacancies. Thedepartmentisonthevergeofbeingunabletoprovidepublicsafetyservicesbeyondbasicpatrol functions. Ourcommunicationcenterisonthevergeofbeingunableto 80 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 providepublicsafetydispatchingforbothpoliceandﬁre. I seeamajordisconnectbetweenproposedprojectsandourcurrentcapabilities. Thesolepriorityshouldbeeffortsinretentionandrecruitment.● Wearestretchedthininourcurrentstate. I can'timaginetakingonnewprojectswithoutreorganizingorhiringasigniﬁcantnumberofpeopletotakeonthesedetails. I havereadanumberofprojectsthathavegrowthattheircorecitywide. Thiswillimpactpoliceandﬁre.● I'dliketopointoutthat"Infrastructure"elementsaremissingfrom"EnhanceCommunitySafetyandQualityofLife". Q8-EngageVacantOwners-placesall theonusofimprovingblightonvacantpropertyownersdowntown. BusinessesandownerswouldalsoaddthattheCityshouldinvestmoreinimprovingthedowntowndistrictwithmorecleaning, newlighting, streetpaving, security, etc. ThisoverlapswithGrowtheEconomywork.● I amalwaysencouragedbywhatmydepartmentcontinuestoaccomplishduringaverychallengingﬁreﬁghter/paramediclaborenvironment. However, I haveconcernsthatwewill bechallengedtokeepupwithmobileintegratedhealth, increaseddemandsintraining, apotential changetopatienttransportsystem, andreestablishingtheHazardousMaterial Team(all greatgoalsandsigniﬁcantchanges). Thecombinationofalaborshortageandapredictableincreaseinretirementsoverthenextseveral yearswill putasigniﬁcantdemandonaworkforcethatisrecoveringfromanextraordinaryoperational tempofromwildlandandCOVID. Respectfully, I wouldconsiderdelayingthereturnoftheHazardousMaterial Teamorinitiateafull courtpressonrecruitmentofnewemployees(orboth).● Ifstafﬁngtrendscontinue, wewill needtoprioritizebasicoperational needsrelatedtopublicsafety. Theseprojectsareinadditiontothedaytodayworkthatmustbedoneforcommunitysafety.● Howcanyouhaveaprioritytoenhancecommunitysafetywithoutacknowledgingthatforagrowingcommunitythatyouwillneedtoinvestinpublicsafetybyincreasingofﬁcerpositions?● Jail assessment: HPDcannotfunctionwithoutajail. Closingthejail will leadtolessofﬁcersavailableforcallsforserviceandwill havethemajorityofourofﬁcersoutsideofCitylimits. Itwill increaseresponsetimesandincreasecostsoverall.● Q16-WorkwithpartnerstoidentifyfundingforastrategicplanforBroadband(withPublicWorks) isalargescaleprojectwithlimitedexternal partnersthatwill takemultipleyearsfrommyperspective. Theremainingprojectsareall ongoingbutwill taketimebeyondthisFYtocomplete.● TheHEARTprogramiswell represented, butYFSBismissingcompletely(asaremostgeneral operationsofthepolicedepartment-I know... brokenrecord). Wedonothavethestaffcapacity(ordatatosupport) expandingHEARTto24hours. NotsurewhatismeantbythepoliceROPprogrambutwealreadyhaveanExplorerprogramthatI believelikelyaccomplishestheintendedgoalsofaROPprogram. TheExplorersareoneofthemany"businessasusual"activitiesthatwearedoingthatCouncil maynotbeawareof. Beforeaddingnewprojects/priorities, especiallyinareaslikeeducation, itmaybeworthadiscussionwithCouncil aboutwhattheCityisalreadydoing.● Theimplementationorexpansionofnewprograms, liketheMIHUandHazMatresponsewill requireadditional funding(equipment, training, possibleovertime, andpotentiallyadditional staff, etc.). 81 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 ● Theneighborhoodwatchprogramstill exists. Theprogramisnotrunbythepolicedepartmentbutbycommunitymembers. TheCrimePreventionSpecialistsinDistrictCommandassistintheireffortsandactasaliaisonbetweentheprogramandthepolicedepartment.● Withover25%ofourworkforceeithervacantornotinservice, majorchangestotheCommCenterand/orJail (andthewayweutilizethem) justaren'trealistic.

Preserve,Produce,andProtectHousingforAll
● Helppeoplestayintheirhomeswithadditional subsidizedrent/mortgagepayments. I thinkthisshouldberemovedbecausetheshallowsubsidyprogramandforeclosurepreventionprogramalreadyexist. Wealsoproviderental subsidiestoformerfosteryouththroughusingHOMEinvestmentpartnershipprogramfundsthroughProjectIndependence. Alternatively, itcouldbeapproachedas“Pursuefundingopportunities, iftheybecomeavailable, thatsupportrentersandhomeownerstomaintainstablehousing”. I don’tknowifthisfundingwouldbeavailable, butitgivesdirectiontostafftoprioritize.● Leveragepartnershipstocreatemini homes. ThiscanbeaccomplishedthroughtheNOFAorjointapplicationstotheStateHomekeyprogramwhicharealreadyonthelistofprojects. Ifretained, pleaseclarifywhatitmeanstoleveragepartnershipsandwhothetargetpopulationisofthemini homes. Typically, theCitywill offerlandormoneytoincentivizeaspeciﬁctypeofdevelopmentasameanstopartner. Ifweoffermoney, thenthepartnerwouldhavetohavecontrol oftheland. Thereisonetinyhomeprojectthatweareworkingonwith10units. Amultifamilymini homeproject(DepotCommunityApartments) isﬁnishingconstructionthisyearwith125units.● Providecreativeﬁnancinglikedownpaymentassistanceorloanrestructuring. WehaveanitemscheduledforApril 25thatwouldproposeusingARPAfundsfordownpaymentassistance. Otherthanthat, therearenohousingfundsthatcanbeusedfordownpaymentassistance. Alternatively, rewordtostate“Pursuefundingopportunities, iftheybecomeavailable, toprovidedownpaymentassistance”. I wouldgroupwiththeﬁrsttopic.● Strengthentherentprotectionordinance. Needclariﬁcation. Howdotheywanttostrengthen?Loweringrentincreaselimit,rentregistryitembelowwhichwouldchangetheordinancefromcomplaintbasedtoCitysettingrents, increasepenaltiesfornon-compliance, imposerequirementsrelatedtoEllisActEvictions, righttocounsel, etc.● Explorethecreationofaresidential andcommercial vacancytax. Thereisalreadyavacantpropertyregistryfeeof$2,550. Ithinkthisshouldberemoved.● Densitybonusforamenitiesforthecommunitymanagedbythebuilding: coworkingspace, meetingrooms, retail, ofﬁceamenities. ThestaffreportfortheOctober18, 2022worksessionaddressedthequestionofusingthedensitybonustoencourageamenitiesandnotrecommended.● Developalight-weighttenant""righttocounsel""program. I wouldrecommendchangingthisto“Explorelight-weighttenantrighttocounsel program.”WehaveanitemonApril 25andrecentlyfundedacontracttoprovidelegal services. Wedon'thave 82 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 anongoingfundingsourcetosupportlegislationandlegal serviceprovidersinthecommunityhaveindicatedthattheydonothavethenecessarystafﬁnglevels.● Developanenforceablerental registry. Thiscouldbecombinedwith“Strengthenrenterprotections.”Recommendchangesto“Exploredevelopmentofenforceablerental registry”sinceitmaynotbecleartoall Council memberswhatitwill entailincludingcostandstafﬁngresourcesandtheymaynotsupport.● I believewemaybeabitshortsighted, theprojectsandobjectivesarecounterintuitiveinmyopinion. WearegoingtospendmoreCityfundsandresourcestoﬁxaproblemthatismuchbiggerthanHayward. Homelessnessisaﬁnancial issue, drugabuseissue, mental healthissue, etc. Intryingtoﬁxthoseproblemswewill inevitablyrunlowonfundsandapproachthepublicformoremoneyinareasofhighertaxesorbonds. Thisleadstolessmoneyforlocalstospendwhichleadstolessgrowthinthelocal economywhichleadstolessentrepreneurshipanddevelopment. I believethecitywouldbebetteroffifwerecognizethatthesocial problemsarebiggerthanHayward'sbudgetarycapacity.● Therearealotofprogramsidentiﬁed, speciﬁcallyrelatedtoHousing, thatwill likelyneedtobepushedtolateryearsduetoresourcechallenges. I'mnotclearwhywewouldneedtorevisitthealcohol regulationssinceitwasjustrecentlyrevisedinMarch2023. Itwill taketimetofullyunderstandtheimplicationsofthechangesrecentlymadetoreallyassesswhetheradditional changesarenecessaryandseemstobeawasteofstaffresourcesgiventheotherpriorityprojects.

ConfrontClimateCrisisandChampionEnvironmentalJustice
● OnthePWpage, projectsC10andC11shouldinclude"(withDevelopmentServices)". WeshouldbeclearthatDStakestheleadonHASPA.

InvestinInfrastructure
● DevelopingaBikeandPedestrianAdvisoryCommitteecantakealotofeffortandongoingstaffresources. ItwouldlikelyneedtobedelayedfurtherbeyondYear1.● "Explorequickbuildbusstops"needsfurtherclariﬁcation(deﬁnethescopeof'explore').● Findawaytomakedowntownmoreattractivetonewbusinesses, Peoplewhohavetriedtostartnewbusinessessayit'sverydifﬁcultasfaraspermits, etc.● I don'tseeanyprojectsspeciﬁcallyforWaterPollutionSourceControl so, I ammostlyneutral aboutbudgetandstafﬁngconcerns. I supporttheprojectsonthelistbutwouldliketoseemorecoordinationwithEnvironmental ServicesandtherestoftheCityteamtoreduceillegal dumping, cleanupHayward, andprotectnatural resourceslikecreeks/waterways. ThisiswhatIworkonandshouldbepartofbetteringtheCityforall.● I understandtheadditional Council-proposedprojectsareimportant, butI wouldlikeCouncil toreviewthecurrentCapitalImprovementProjectsinthePublicWorks&UtilitiesDepartmenttohaveabetterunderstandingofthedepartment'scurrent 83 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 workload. PW&Ualsohasalittleover20vacanciesinthedepartment. So, I wouldliketheCouncil toputthatintoconsiderationbeforeaddingmoreprojectstothedepartment'sworkload.● [PublicWorksrespondent] Projectsaredifﬁcult. Wehavegoodpeopleontheseprojects, andgoodplansinplace, butadequatestafﬁngisanissue. Wearelagginghere.

GrowtheEconomy
● ForYear1, anEducationConferenceisfeasibleaswell asthecommunityevents/resourcestoimproveneighborhoodidentity(wehaveastartingpointfromexistingCommunityResourceFairsduringtheSummer); Year2, focusonmarketingofgraduatesinalignmentwithdowntownbusinesses; dropLaunchMockGovernmentProgram(staffarecurrentlyatcapacity--thiswouldbealargeprojecttocoordinatewithHUSDandstafﬁngwouldbeneeded).● GrowtheEconomyE.2-LaunchGetDigital -shouldbedroppedentirely. Perapproval byCMMcAdooandACMClausen, theGetDigital Programwill bestruckfromourARPArecoveryplanattheJuneARPAbudgetupdatetoCC. TheassociatedfundsaretobereallocatedtotheTuitionAssistanceProgram. Thiswill helptheEconomicDevelopmentDivisioncopewithourlackofstafﬁngcapacitytocompleteourARPA, Roadmapanddailyduties. Italsohelpsusmeetoureducationandworkforcedevelopmentgoals. Theremoval ofthisprogramgivesusbandwidthtoexecuteE4-DowntownActivationPilotProgram.● I feel that"Promoteandprioritizeinvolvementinpublicbankinganddivestmentfromprivatebanksthatinvestinfossil fuelindustries(withFinance)"canbedroppedentirely.● I amcuriousabouthow"StrategicallydisposeofCityproperty"ﬁtsunderGrowtheEconomy.

StrengthenOrganizationalHealth
● StrengthenOrganizational Healthusuallyseemstofall bythewaysideasotherprioritiesdominateworkload, Councilconversations, andpolicychange. It'snicetohaveitincludedasapriority, butunlessthereisequal resourceallocationtowardsthisgoal, comparedtotheothermorepublic,responsivegoals, theCitywill continuetoseeturnover, earlyretirements, andemployeedissatisfaction.● I wouldalsoliketoseeunderStrengthenOrganizational Healthabulletforstreamliningorautomatingbusinessprocessestoallowstafftoworkonhighervaluework.● [Financerespondent] TheAdministrationDivisioninFinancewouldlikelyhandlethemajorityoftheseprojects. We'vebeenunderstaffedforaboutsevenmonths. Strictlyspeakingformyself, I'dhavetodiscusswithmysupervisorwhattheywouldliketofocusonandsetexpectationsonwhatI canandcan'tdofromthere. Therewill belastingdamagefromthetoll thelastsevenmonthshavetakenonme. Youwon'thearmecomplain; I haveajobtodoandI loveworkingforHayward, butithasbeenatryingtimethathastestedsomeofmyfaithandtrustworkinghere. Withall thatbeingsaid, itappearswe'll bebetterstaffed 84 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 withinthenextmonthorso. I believeaftereveryoneistrainedandcomfortablewe'll beabletocreateatimelinetocompletetheseprojects.● [HumanResourcesrespondent] Currentstaffisbarelyabletoaddresstheday-to-dayneedsandcurrentprojectsalreadyprovidedtous. Investmentsweremadetobringon5midlevel managers, wheninvestmentsshouldhavebeenmadewithstaffwhoareabletoaddresstheprojectsspeciﬁcallytiedtomostofthestrategicroadmap; mainly, recruitmentwhoisdirectlyresponsibleforﬁllingall ofthenewpositionsandcurrentvacanciesnecessarytomakethishappen. AwholepresentationwasdoneabouthowmanykeyvacancieskepttheCityfromcompletingprojects; yet, onlyonepositionwasaddedtorecruitment...amanagerwhodoesn'tcarryafull recruitmentload.

OtherGeneralComments
● FirsttimeI haveseensomeof[theseprojects]. Maybeinputinternallyfrombottomupmayaddadditional priorities. Also, itseemslikemostdepartmentsdonotaddresstheneedformorerobuststafﬁngandfundingtoaccomplishtasks.● Frankly, I amnotseeingmanyCouncil-proposedprojectsfortheCityManager'sOfﬁcethatwouldmeaningfullyadvanceourStrategicPrioritiesandthatwouldbeworththeexpenditureofresources.● I fearwehavelostsightoftheiceberganalogy; all oftheseprojectsareexpectedoftheorganizationwhileeveryonekeepseverythingrunning.● I thinksomeprojectscanbekindoffoldedintoothers, orthey'resmallerstepsinlargerprojects. Someofthemaren'treallyprojectswithend-goals, butthingstoconsider. Itmightbemorehelpful toimplementthosesuggestionsasaframeworkorpartofachecklistforprojects. Ex: CMOE-10WorkcooperativelywithHayward’seducational institutionstostreamlineandamplifypartnercommunicationsandachievements. CMOProjectsProposedbyCouncil: -MoreengagementwiththeChamberofCommerceandHARDonpublicfacingevents-Aspartof"ActivateCommunitySpaces,”workwithschoolsandparksthroughHLACtoactivatecommunitycentersandpilotcampusestoremainopenafterschool hours.● [CityClerk’sOfﬁcerespondent] I thinkourdepartmenthelpsHaywardmoveforwardwithprojectssuchashybridmeetingsandrecruitmentofvolunteerstoincreasecivicengagementbutwearenotlistedasadepartmentthatcontributestowardtheseefforts.● Asforwhatcanbedelayed, I thinkweneedtoseewhattheCouncil thinkstheprioritiesareandthenestablishatimeline.● [CityAttorney’sOfﬁcerespondent] Mydepartmentisnotlisted. Probablybecauseweareinaninternal servicedepartment. 85 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 AppendixC: CityCouncil Survey
CityCouncil SurveyDataSynthesis
Thefollowingtablesummarizestheresultsofpreference/sentimentquestionsfromtheCityCouncil survey.

Areasof General Alignment
● PriorityAreas● PriorityAreaProjectLists● PerformanceMetrics Potential Areasof Disagreement
● VisionStatement● Including“Education”inVisionStatement● RemovingProjectstoSupportPerformanceMetrics● Referral Process Tableof Responses
Name
VisionStatement
PriorityAreas
IncludeEducation?
Priority#1ProjectList
Priority#2ProjectList
Priority#3ProjectList
Priority#4ProjectList
Priority#5ProjectList
Priority#6ProjectList
PerformanceMetrics
RemoveProjects?
ReferralProcess
Salinas
StronglyDisagree
StronglyAgree
StronglyAgree
StronglyAgree
StronglyAgree
StronglyAgree
StronglyAgree
StronglyAgree
StronglyAgree
Neutral
VerySupportive
VerySatisfied
Zermeno
StronglyDisagree
StronglyAgree
Agree
StronglyAgree
StronglyAgree
StronglyAgree
StronglyAgree
Agree
StronglyAgree
Important
SomewhatSupportive
VerySatisfied
Andrews Agree
StronglyAgree
Agree Agree Agree Agree
StronglyAgree
StronglyAgree
Agree
VeryImportant
VerySupportive
Dissatisfied
86 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 Goldstein
StronglyAgree
StronglyAgree
Agree
StronglyAgree
Agree Agree
StronglyAgree
StronglyAgree
StronglyAgree
VeryImportant
NotSupportive
Content
Roche
StronglyAgree
StronglyAgree
StronglyAgree
Agree
StronglyAgree
StronglyAgree
Agree Agree Agree
VeryImportant
VerySupportive
Content
Syrop Agree Agree Disagree Agree Neutral Agree Agree Neutral Agree Neutral Neutral Content Bonilla Agree
Thesurveythat RayBonillawasgivenisanolder 2022survey, sohisresponsesdonot matchthequestionsfromthe2023survey. Wehavetriedtointerpolatehisqualitativeresponsesfromthat similar surveyintothisdataset wherepossible.

OnSurveyParticipants● Onecouncilmember, ElisaMarquez, isnolongeronthecitycouncil becausesheisnowservingontheAlamedaCountyBoardofSupervisors.● RayBonillaisanewcouncilmemberwhodidnotcompletethissurvey.

ItmaybeworthnotingthatElisaMarquez“stronglyagreed”withtheVision, Priorityareas, andprojectslistedinall 6oftheprojectlists. Shethoughtit’sveryimportanttoaddmetricsandissomewhatsupportiveofremovingotherprojectstofacilitatethat. Shewasneutral aboutaddinganeducationfocus. Shewastheonlycouncil memberwhowasverydissatisﬁedwiththereferral process, andwantedtousetheannual budgetprocesstoaddresscommunitywideneeds.

Chartsof Alignment withVision&PriorityAreas
Chartsavailablehere
87 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 88 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 SurveyComments
ThefollowingsectionlistscommentsmadebyCouncil memberstosupporttheirpreference/sentimentselectionsabove.

Summaryof VisionStatement Feedback● Thereissomedivisiononifthecurrentvisionstatementissatisfactoryorshouldbereworked● AddlanguageaboutHaywardbeinganeducationcitywithcradle-to-careerpathways● Deﬁne"completecommunities'' inthevisionstatement. Thisisanopportunitytocelebratethecity’sdiversity● Addthegoal ofreducingtrafﬁcandrelianceoncars● Nurtureneighborhoodsas“nodes”thatsupportavarietyofattractionsandservices● Worktoprovideresourcesthatreducethecostoflivingandenableself-actualization● Highlightthatstrongpublicsafetyimprovescommunityrelationships Full feedback: VisionStatement
Inadditiontowhatweheardduringourone-on-oneinterviews, doyouhaveanycommentsaboutthecurrentvisionstatement?Whatwouldyouliketochange, rearrange, remove, replace, oradd? ● Salinas: I wouldliketoaddlanguagethatsaysHaywardisassociatedwithaneducationcitywherefamiliesknowtheyhavecradletocareerpathwaysavailabletothemthatleadtohighqualitycareers.● Andrews: Completenodesofneighborsthatincludemeetingspaces, cultural attractions, activities, retail, andservices.● Goldstein: Publicsafetyalignswithcommunityexpectationsforresponsetimes, effectiveness, andengagement, leadingtoanoverall reductionincrimeandbettercommunityrelationships.● Roche: I wouldliketoaddsomething, onthetopicofseeinglesstrafﬁc, thatwewill workwithneighboringcitiestoreducecartripsaswell. Haywardcanmakebigprogressonreducingrelianceoncars, butwehavetoworktoreducevehiclecommutersthroughHaywardaswell. 89 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 ● Syrop: Add: Developingandimprovingthecityequitably. Celebratingourdiversityopenly, havingcultural oreventcomponentsthroughoutthecityaspartof"CompleteCommunities". Workingtoactivelyreducethecostofrentandliving(asopposedtojustbeingfocusedonaffordablehousing"options"), andofferingresidentstheresourcestheyneedtoself-actualize. Tothe"Internally"paragraph: developinginnovativerevenuesources. Havingawell-staffedworkforce. Move: Workingwithlocalagencypartnerstoimprovecoordinationbetweenparksandschoolsfromtheendofthesecondtolastparagraphtosomewhereinthethirdparagraph.● Zermeno: Nocomment.● Bonilla: NA● Marquez: Thevisionstatementiscomprehensiveandinclusive. I thinkitcanbestrengthenedbydeﬁning"completecommunities." Summaryof PriorityAreasFeedback● Thereisgoodalignmentthatthecurrentpriorityareasareframedwell● Theitemscouldberankedorrearrangedtomakeprioritiesmoreclear(moreclearrankedprioritizationwithineachlist; rearrangedsub-bulletsin“EducationCity”)● Suggestionstoaddprojectsorframingrelatedtohighdensityhousing, environmental justice, &coordinationwithagencypartners Full feedback: PriorityAreas
Inadditiontowhatweheardduringourone-on-oneinterviews, doyouhaveanycommentsaboutthecurrentpriorityareas?Whatwouldyouliketochange, rearrange, remove, replace, oradd? ● Salinas: I wanttorearrangesomeoftheprioritysub-bulletsandincludeaheader"EducationCity."Includeworkwearecurrentlydoingandputitunder"EducationCity”priority.● Zermeno: Theitemsbelowthemcouldberanked.● Andrews: Retail andamenitiestoreducesalesleakage.● Goldstein: Insteadofdisposingofcityproperty, real estateshouldbeleasedtomakehighdensityhousingproductionmoreaffordable.● Roche: I alsothinkweneedtoaddabullettotheClimatepriorityareasaboutEnvironmental Justice, wesaythatinthetitleofthatprioritybutthereisn'tafocusmention, perhapssomethinglike, "PrioritizeFrontlineCommunities." 90 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 ● Syrop: Addunderqualityoflife: improvedcoordinationwithagencypartners. Addtoconfronttheclimatecrisis: "promotecirculareconomyANDdivestfromfossil fuel production"Underhousing: Movefromtreatinghousingasatool forspeculationtotreatinghousingasahumanright.● Marquez: Nocomment.● Bonilla: Continuingtocenterourprogramsandactionsthroughthelensofracial equity.

Summaryof EducationasaFocusArea
Duringourone-on-oneinterviewswithCityCouncil members, weheardthatsomeCouncil memberswouldliketomake“Education”moreprominentinthepriorities. Towhatextentdoyouagreeordisagreewiththeproposal tomake“Education”moreprominentlyinthepriorities? ● It’snotunanimoustoaddEducationasafocusareaforprojects, butthereisgoodsupport● Therearedifferingopinionsaboutwhatpriorityareaitcouldﬁtunder(QualityofLife; GrowtheEconomy)● Itcouldbeseenasalens, similartotheracial equityfocus● Potential tocreatepartnershipsbetweeneducational institutionsandlocal businesses 91 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 Full feedback: Doyouhaveanycommentsabout making“Education”moreprominent? ● Salinas: Seeabovestatement. I wouldliketothinkabouttheworkwearedoingandprospectiveworkinthisareaanddesignateitthere.● Zermeno: ItcanbelistedintheEnhanceCommunitySafetyandQualityofLifepriority.● Andrews: ThecityhasHLAC. Whataretheoutcomesofthatmeeting?RemindthecommunityHUSDandACOEarethegoverningbodiesforschools. Wehelpthrougheventsandprogramsatthelibrary. WhatelsedoesthecommunitywantspeciﬁcallyfromtheCity?● Goldstein: Under'Growtheeconomy'.● Roche: ButI thinkitneedstobeintheareaofcreatingpartnershipswithlocal educationinstitutesandthebusinesssectortoshoreuptheeducationtocareerpathway.● Syrop: I mightframeitas"communitydevelopment"-developmorechannelsforresidentparticipationincityprocesses-activelypromoteeducational andemploymentopportunitiesforbothacademiaandthetrades-createpipelines/partnershipswithotheragenciestosupportworkforcedevelopmentandhousingsecurity.● Bonilla: I wouldincludeitundertheQualityofLifeorEconomicDevelopment, otherwise, weshouldconsideraddingitasitsownpriority. I thinkitcouldbethelensinwhichwelookatall prioritiesthrough.● Marquez: Itdependsonwhatwechoosetofocuson. Evaluatingthesuccessofthatcommitmentneedstobeclearlydeﬁned. 92 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 PriorityArea#1: EnhancedCommunitySafety&Qualityof Life
Overall, towhatextentdoyouagreeordisagreewiththeproposedprojectlistforpriorityarea#1, EnhancedCommunitySafety&QualityofLife(shownabove)?

SUMMARY
● Alignswell withcurrentCouncil commission/committeeworkplans● Investigatealternativestotraditional policing(complaintsystemtocity, communitypolicing, neighborhoodwatch, unarmedresponses)● Activatecommunityspacesviaprogramswithschools&parks, publicart, andbeautiﬁcation.● Createpoliciestocreatesafeenvironments(securitycameras, trafﬁceasing, taxesonvacancy)● Programstoaddresstruancy, childabuse, andhumantrafﬁcking● Includedisasterpreparedness● Couldincludeaneducationfocuswithinthiscategory 93 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 Committeeor CommissionWorkPlanAlignment
IfyouareassignedtoaCouncil CommitteeorCommissionthatisrelatedtothispriorityarea, howwell doesthisprojectlistalignwiththeworkplanyouenvisionforthatCommitteeorCommissionforthecomingyear? ● Salinas: Thisiswell aligned.● Zermeno: Well.● Andrews: MaintenanceisworkingwithCaltranstoassistwithfreeways. NeedsupportfromthestatetoensureconsistencyandholdUnionPaciﬁcaccountabletodotheirpart.● Goldstein: Italignswell. I wouldliketoimplementquarterlymeetingswithresidentsandthePoliceDepartmenttobridgegaps,andre-establishtheNeighborhoodWatchprogram.● Marquez,Roche&Syrop: Nocomment.● Bonilla: NA ProposedStaff Project List Comments
Doyouhaveanycommentsabouttheproposedprojectlist?Whatrevisionswouldyoumake?Whichprojectswouldyouliketomoveupinpriority, orwhichprojectsdoyouthinkcanbedelayedordroppedfromthispriorityarea? ● Zermeno: Theseareﬁne.● Andrews: HEART24hours. Findwaystoreducetrafﬁcstops. Reviewwaystoprovideunarmedresponsewhenfeasible. 311tosupplementAccessHayward-noteveryonecangotoanapporwebsite.● Goldstein: NeighborhoodWatchandotherengagementsstrengthenthebondsbetweenthecommunityandpolice, whichcansubstantiallyimproverelationsandeffectiveness.● Roche: Under"InvestinCommunityCenteredCrimeResponse..."perhapsabulletaboutsupportinga"communitypolicing"model. I wouldalsomovetheCouncil recommendedpriorityof"implementpublicart"programupto"Investincleanlinessandblightreduction,"asawaytoreducegrafﬁti andenrichcommunities. Also, under"StrengthenEmergencyPreparednessPlanning..."I mightaddsomethingaboutfocusingonclimateresiliencyasawaytoavoidsuchemergencies.● Syrop: I wanttoprioritizetheimplementationofanoutsidecomplaintsystemthroughtheCityManager'sofﬁce(insteadofthroughthepolice) whichwasalreadyapprovedbyCouncil. Explorethecreationofaresidential andcommercial vacancytaxaspartofQ8. Aspartof"ActivateCommunitySpaces,”workwithschoolsandparksthroughHLACtoactivatecommunitycentersandpilotcampusestoremainopenafterschool hours. 94 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 ○ Syrop(email): Exploreinstallingsecuritycamerasinparkinggarages, providebetter street lightingfor poorlylit residentialstreetsinHayward, implement trafficcalmingmeasuresacrossresidential streetswithhistoryof speedingcomplaints.StrengthenQ14andbeginexploringthepossibilityof avacancytaxfor bothcommercial andresidential properties.● Salinas: Nocomment.● Bonilla: Question: DoesupdatingthecomprehensiveEmergencyServicesPlanincludethecity’sdisasterresponseplanaswell? NewProjects: Conductcity-widedisasterresponseexercise–asacitythathaslocal disasterrisksincludingearthquakeandtsunami, I wouldliketoseeacity-widedisasterresponseexerciseannually. Moveupinpriorityprojects: Q22–stafﬁngourGAREprogramiscritical toprovidingeffectivealternateresponsemodelstoimprovepublicsafety.● Marquez: I wouldliketoprioritizeprojectsthatalignwithemployeeretention, particularlyindispatch.

NewCouncil ProjectstoAdd
Arethereanynewprojectsyou’dliketoaddtothispriorityarea?Pleaselimitnewprojectsandconsiderprojectsyouwouldremovetomakespacefornewones. ● Zermeno: ThisiswhereI wouldputEducation.● Andrews: TaskForceforreparationsandguaranteebasicincometounderstandstateactionsandhowHaywardresidentscanbeneﬁtincludingdescendantsofRussell City. Morepermanentartdowntown, Hesperian, mission, Tennyson. Morecoordinationaroundhumantrafﬁcking. Coordinationregardingtruancyandchildabuse.● Goldstein: Asabove.● Syrop: 1. Determinewhichswornofﬁcerresponsibilitiescanbedelegatedtocommunityserviceofﬁcerstoimprovecommunityresponsivenessandsavecosts. 2. Developcommunityevents/resources(likemarketsorconcertseries) toimproveneighborhoodcohesivenessandidentity. 3. Developanopt-inlistofseniorsanddifferentlyabledfolksthecitycancoordinatecheck-upsaspartofprojectQ5.● Salinas&Roche: None.● Bonilla: None● Marquez: Staffisalreadyworkingonissuesconcerningunpermittedfoodvendors. However, I don'tseetheprojectlisted. 95 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 PriorityArea#2: Preserve, Produce, andProtect Housingfor All

SUMMARY
● Alignswell withcurrentCouncil commission/committeeworkplans● Theendoftheevictionmoratoriumwill impactresidents● Theavailabilityofaffordablehousingisanimportantissue, increasedhousingdensity&moreﬁnancingoptionscouldhelp● Buildprogramsforourunhousedpopulationthatarenotpunitive Committeeor CommissionWorkPlanAlignment
IfyouareassignedtoaCouncil CommitteeorCommissionthatisrelatedtothispriorityarea, howwell doesthisprojectlistalignwiththeworkplanyouenvisionforthatCommitteeorCommissionforthecomingyear? ● Salinas: Well aligned.
96 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 ● Zermeno: Yes.● Goldstein: Italignswell.● Syrop: Decent, wemustprotecttenantsfromthefalloutoftheEvictionMoratoriumbeinglifted.● Marquez,Andrews&Roche: Nocomment.

ProposedStaff Project List Comments
Doyouhaveanycommentsabouttheproposedprojectlist?Whatrevisionswouldyoumake?Whichprojectswouldyouliketomoveupinpriority, orwhichprojectsdoyouthinkcanbedelayedordroppedfromthispriorityarea? ● Salinas: Thisisalonglist. Thereisalotofworkhere. I wanttocontinuethisworkplan.● Zermeno: All iswell.● Andrews: Moreﬂexusesforhousing.● Goldstein: Creativeﬁnancingoptionsaretheonlysolutionforovercomingtheaveragecosttobuyahome. Rentprotectionsneedtoprovidelandlordswithrecoursetoprotecttheirinvestments. Otherwise, fewerlandlordswill wanttoenterthemarketorstayinit. Atthatpoint, onlylargeinvestmentREITswill bewillingtoinvest.● Syrop: I wouldremovetheShallowSubsidyprogram. Wecanachievealotmoresavingsforresidentsbystabilizingrentoverthelongrun. I wouldprioritizesafeparking/encampmentservicessowecanbegintoworkwithunhousedpopulationsinlesspunitiveandcarceral ways. I wouldalsoprioritizeacquiringtax-defaultedpropertiesandpartnerwithLandTruststodevelopthemanddecommodifythem.○ Syrop(email): (Investigatethisframingaltogether, I’mconcernedthe3P’smaybetheresult of astroturf lobbyingefforts).Developingarental registrytoprovidecodeenforcement withmoreup-to-dateinformationonHayward’srental market.Revisiting/strengtheningour rent stabilizationordinancetoincludemoretypesof unitsinorder tomitigateevictions. ExploreparticipatinginaPublicBankasawayof securingfundsfor affordablehousingdevelopment. Reducefinancial constraintsforhousingseekers: applicationfees, applicationdeposits, etc. I’mnot completelysoldontheuniversal incomeprogram, thecitycouldsaveresidentsacrossthecityhundredsbyloweringtheir cost of livinginother ways.● Marquez&Roche: Nocomment.● Bonilla: PerhapswecanexpandH2btoinclude"pilotingaﬂexiblefundingpool forpreventinghomelessness, includingashallowsubsidyprogram." WouldupdatingthehousingelementincludeupdatingtheLet'sHouseHayward! StrategicPlan? 97 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 NewCouncil ProjectstoAdd
Arethereanynewprojectsyou’dliketoaddtothispriorityarea?Pleaselimitnewprojectsandconsiderprojectsyouwouldremovetomakespacefornewones. ● Zermeno: I wouldaddlookingintohousingforteachers.● Andrews: Densitybonusforamenitiesforthecommunitymanagedbythebuilding: coworkingspace, meetingrooms, retail,ofﬁceamenities.● Goldstein: Supportpublicbanking.● Syrop: Developalight-weighttenant"righttocounsel"program. Developanenforceablerental registry.● Salinas,Marquez&Roche: None.

PriorityArea#3: Confront ClimateCrisisandChampionEnvironmental Justice

SUMMARY
98 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 ● Alignswell withcurrentCouncil commission/committeeworkplans(itwouldbegoodtoreviewthestructureof‘KeepHaywardClean’ and‘GreenTaskForce’ programs)● Increasethenumberoftreestoplant; continueworkingwithstopwaste.org● Supportingthetransitiontoelectrichomes, cars, andbicyclesisapriority, includingcreativeﬁnancingtoremovetheburdenfromconsumers● MoreworktoconsiderhowtotrulyincorporateEnvironmental Justice(impactsonandprogramsforfrontlinecommunities) Committeeor CommissionWorkPlanAlignment
IfyouareassignedtoaCouncil CommitteeorCommissionthatisrelatedtothispriorityarea, howwell doesthisprojectlistalignwiththeworkplanyouenvisionforthatCommitteeorCommissionforthecomingyear? ● Salinas: Well aligned.● Zermeno: Yes.● Andrews: Reviewstructureofkeephaywardcleanandgreentaskforce.● Goldstein: Looksgood.● Roche: Italignswiththeprioritiesofthecommittee.● Marquez&Syrop: Nocomment.

ProposedStaff Project List Comments
Doyouhaveanycommentsabouttheproposedprojectlist?Whatrevisionswouldyoumake?Whichprojectswouldyouliketomoveupinpriority, orwhichprojectsdoyouthinkcanbedelayedordroppedfromthispriorityarea? ● Salinas: Thisisagoodprojectlist. Verycomprehensive.● Zermeno: Agoodlist. I wouldchangeto3,000treesperyear. Also, add“continueworkingwith'stopwaste.org'.”● Goldstein: WeneedbankstoﬁnanceelectriﬁcationwithnochangeinpaymentorLTV(nopenaltytonewbuyers, justtackitontoanexistingmortgage); orhavePG&Eﬁnanceit, orﬁnanceitthroughpublicgrants.● Roche: I wouldliketoaddaprioritytocreateprograms/incentivestohelpexistingbuildingsmakethetransitiontoelectric.PerhapsapartnershipwithEBCEtooffervouchers/discountsonpurchasingelectricappliances, etc. Also, underthe"plant1,000trees"bullet, weshouldincreasethatnumberbutadd"workingwithcommunitygroups." 99 2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 ● Syrop: Prioritizeinvolvementinpublicbankinganddivestmentfromprivatebanksthatinvestinfossil fuel industries. EnsurethatworkdonetoproduceEVchargersalsobeneﬁte-bikeandnotjustelectriccars.○ Syrop(email): Prioritizecitydivestment frombanksandfinancial productswithfossil fuel investmentsintheir portfolios(andexploreparticipatinginapublicbankbyextension). Developpolicytoprotect oldgrowthtreesthat sequester moreCO2thannewtrees. EnsurechargingstationsarecompatiblewithE-bikes. Canweexplorebanningsingleuse, non-compostableplasticsinHayward?Invest inquickbuildsolutionstoimprovepublictransit experience. Support regional conversationsre:just transitionfor unionizedfossil fuel workers. Preservegreenspace(suchastheSkywest golf course). PrioritizehiringforTransit Engineer positionsthat arecurrentlyseverelyunderstaffed.● Marquez&Andrews: Nocomment.

NewCouncil ProjectstoAdd
Arethereanynewprojectsyou’dliketoaddtothispriorityarea?Pleaselimitnewprojectsandconsiderprojectsyouwouldremovetomakespacefornewones. ● Zermeno: Plantgreenery/droughtresistant/nativeplants/ﬂowersinareasthatarebarrenanduglylooking.● Andrews: Considerrequestingmoretreesatfreewayexits. Offerfreetreesbyneighborhoods(maxamountoftreesbyareas).● Roche: Needtoaddlanguageaboutmitigatingtheimpactsofclimatechangeonfrontlinecommunitiesthroughtheworkofenvironmental justice.● Syrop: Developinge-bikerebateprogram. PursuinggrantdollarsthroughtheGreenHouseGasReductionFund(forbuildingelectriﬁcation, supportingashuttleservice, partneringwithtradesonaJustTransition). Thiswouldgohand-in-handforsupportingelectriﬁcationforlow-incomerenters&residents.● Salinas,Marquez&Goldstein: None. 100
2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 PriorityArea#4: Invest inInfrastructure

SUMMARY
● Infrastructureprojectshavethehighestlevel ofagreementamongthecitycouncil, comparedtootherpriorityareas● Projectsarewell alignedwithcurrentCouncil commission/committeeworkplans● Ensurethatthebikelanesthatareaddedareprotectedbikelanes● Investinbuildingsthatservethecommunity(“publicsafetybuilding,”policebuildingisrun-down)● Improvedtransportationoptions: shuttleservicestoenablebetteraccesstoBART, developlooproadtodiscouragecommuterspassingthroughdowntown 101

2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 ● Development&beautiﬁcationinstrategicareas(Tennyson, LaVistaPark)● Addressthedigital divideandensurethereisgoodinternetconnectivitydowntown Committeeor CommissionWorkPlanAlignment
IfyouareassignedtoaCouncil CommitteeorCommissionthatisrelatedtothispriorityarea, howwell doesthisprojectlistalignwiththeworkplanyouenvisionforthatCommitteeorCommissionforthecomingyear? ● Salinas: Well aligned.● Zermeno: Good.● Goldstein: Alignswell.● Marquez,Andrews,Roche&Syrop: Nocomment.

ProposedStaff Project List Comments
Doyouhaveanycommentsabouttheproposedprojectlist?Whatrevisionswouldyoumake?Whichprojectswouldyouliketomoveupinpriority, orwhichprojectsdoyouthinkcanbedelayedordroppedfromthispriorityarea? ● Salinas: I wouldliketoexplorehowtoincludebuildingapublicsafetybuilding.● Zermeno: Agoodone.● Goldstein: Policebuildingneedstobeahigherpriorityforsafetyreasons, aswell asqualityofworklife. Thebathroomsareanembarrassment. In40+yearsvisitinglawenforcementbuildings, I'veneverseenanythingsoatrocious. Thatithasgoneonforsolongsendsthewrongmessagetoourcommunity.● Roche: Underthepriorityofaddingbikelanes, I wouldlikethattoinclude, "withafocusonprotectedbikelanes."● Syrop: EnsurebikelanesareprotectedunderprojectR6.○ Syrop(email): Consider movingtrafficcalmingN2projectsintocommunitysafety. Reformandstreamlinetrafficcalmingpetitionprocess. Consider movingN4intoSustainabilityandEJ. Explorethecreationof anewparkinggaragedowntownandrevisit our parkingenforcement/permitting/feesprogramstoincreaseparkingsupplywithpre-existinginfrastructure. Hugesupport for thestackcenter N13. DowereallyneedlavistawhenTennysonwasjust rebuilt downthestreet?CanSkywest bemadeintoadestinationparkinstead?What will it taketobringhighspeedinternet infrastructuredowntownandalongTennyson?● Marquez&Andrews: Nocomment. 102
2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 ● Bonilla: I wouldliketoseeLaVistaParkprioritized. Hopefullywecanfocusonrevitalizingdowntown, supportingTennyson, andactivatingtheindustrial areafortechjobs. I supportthe digital dividecommunitysurvey. I wouldliketoensureeveryoneinHaywardhasaccesstofreehigh-quality, reliablewiﬁ. I heardtheinternetisweakformerchantsandbusinessesdowntown. Canweprioritizeaddressingthat?I wouldliketoseetheTennysonRoadcorridorlandscapebeautiﬁcationprojectcompleted.

NewCouncil ProjectstoAdd
Arethereanynewprojectsyou’dliketoaddtothispriorityarea?Pleaselimitnewprojectsandconsiderprojectsyouwouldremovetomakespacefornewones. ● Andrews: TennysonandCalarogaintersectionneedsbeautiﬁcation. ShuttlealternativeswithBART.● Roche: Createapilotprojectforeitheracityshuttleservice, oralastmilecarservice, focusingongettingpeopletoBARTortodowntown.● Syrop: DevelopaBikeandPedestrianAdvisoryCommittee. Beginreformingtheloopandmakingchangestodiscouragecommutertrafﬁcthroughdowntown. WorkwithBARTtoencourageTODattheirstations.● Salinas, Marquez,Zermeno&Goldstein: None.

PriorityArea#5: GrowtheEconomy
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2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023

SUMMARY
● Alignswell withcurrentCouncil commission/committeeworkplans● Programstodeveloppublic-facingeventsandpermanentpublicart● Trytoﬁll vacantstorefronts● Buildprogramstoassist&supportdowntownbusinesses, includinginkeepingtheirsurroundingareascleanandsafe● Encouragemorecivicactivityandentrepreneurshipwithacommunitycenterandincubatorspace● Activatelocal businessestoconnectwithlocal students/graduates Committeeor CommissionWorkPlanAlignment
IfyouareassignedtoaCouncil CommitteeorCommissionthatisrelatedtothispriorityarea, howwell doesthisprojectlistalignwiththeworkplanyouenvisionforthatCommitteeorCommissionforthecomingyear? ● Salinas: Good.● Zermeno: Yes.● Goldstein: Alignswell.● Marquez,Andrews,Roche&Syrop: Nocomment.

NewCouncil ProjectstoAdd
Arethereanynewprojectsyou’dliketoaddtothispriorityarea?Pleaselimitnewprojectsandconsiderprojectsyouwouldremovetomakespacefornewones. ● Salinas: Seeabove.● Zermeno: GoHARDandrelentlesslyagainstownersofemptystorefronts. MoreSafetyDowntown ACommunityCenterisneeded.● Roche: I wouldliketoseesomereferencetoentrepreneurship, maybeincubatorspaceforlocal small businesses. Under"InvestinProgramsthatsupportbusinesses..."wemightwanttoaddaprogramthatassistsbusinessesdealingwithgrafﬁti/blight/homelessness. I thinkifbusinessesfelttheyhadsupportfromthecityinkeepingstorealcoves, sidewalks, wallsclean, itwouldgoalongwaytowardconﬁdence.● Syrop: Revisitandreformolderordinancesthatmayhaveanimpactonourlocal economy(suchasAlcohol/BeverageOrdinanceratioof50:50inadditiontotheCabaretOrdinance). Putforwardincentivestocreateworker-cooperativesinHayward.● Marquez,Andrews&Goldstein: None. 105
2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 PriorityArea#6: StrengthenOrganizational Health

SUMMARY
● Alignswell withcurrentCouncil commission/committeeworkplans, butcouldbeimprovedbyrefreshingtheobjectivesofthePersonnel Commission● Supportpoliceandﬁredepartmentbyinvestingintheirbuildings● Opportunitytomoredirectlyaddressracial equityinourownprocessesandprograms● Programstoconnectstudentsandthecommunitywithlocal government(mockgovernment, teenjobs, etc)● Policiestosupportpeopledevelopmentandmanagementaccountability 106

2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 Committeeor CommissionWorkPlanAlignment
IfyouareassignedtoaCouncil CommitteeorCommissionthatisrelatedtothispriorityarea, howwell doesthisprojectlistalignwiththeworkplanyouenvisionforthatCommitteeorCommissionforthecomingyear? ● Salinas: Aligned.● Zermeno: Well.● Goldstein: R12"toensurebusinessalignment"shouldbe"tooptimizebusinessalignment".● Syrop: Goodforthemostpart. CityneedstoholdaretreatforthePersonnel Commissiontohelpitidentifynewandmeaningfulobjectives.● Marquez,Andrews&Roche: Nocomment.

ProposedStaff Project List Comments
Doyouhaveanycommentsabouttheproposedprojectlist?Whatrevisionswouldyoumake?Whichprojectswouldyouliketomoveupinpriority, orwhichprojectsdoyouthinkcanbedelayedordroppedfromthispriorityarea? ● Zermeno: Agoodone.● Goldstein: R10couldincludebathroomrenovationatthepolicestation, carpetreplacement, publicartpaintingoftheexterior--justtoshowwecare.● Roche: Asfaras"wellness"forbothHPDandFireI wouldliketoseethatbeaprioritygiventhepressureputonthosedepartmentsoverthelastfewyears.● Syrop: AspartofR11-revisitourprocurementsystemtoidentifypotential costsavingsandensurewehaveuptodatetechnologyandprocessesinplace.○ Syrop(email): Developnewmarketingstrategyfor talent acquisitionincollaborationwiththePersonnel Commission. R14:Implement districtingfor commissionstoensurebalancerepresentationof commissioners. Implement full 360evaluationsformanagement staff (that includescomprehensivesubordinatefeedback). Assessour procurement processtoIDnewtechnologiesand/or other potential efficiencyincreases. Addadditional weight tobilingual applicantstorecruit morediverseapplicantsthat canbetter serviceour community. Producereport onturnover rateswithinvariousdepartmentstohelpidentifywheremanagement support or trainingmayberequired. Introducemoreopportunitiesfor real-timefeedbackfromresidentsafter interactingwithcityservices.● Salinas,Marquez&Andrews: Nocomment.● Bonilla: I wouldhaveexpectedtoseemoreprojectswitharacial equitylensinthe"StrengtheningOrganizational Health"prioritysincewearefocusedonbuildinginternal DE&I programsandcompetencies. 107
2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 NewCouncil ProjectstoAdd
Arethereanynewprojectsyou’dliketoaddtothispriorityarea?Pleaselimitnewprojectsandconsiderprojectsyouwouldremovetomakespacefornewones. ● Zermeno: Keepbeinghonestandtransparentwithouremployeesandtheirunions.● Andrews: Haywardjobs.com. CoordinatewithHLACagenciesandthechamber. Mockgovernmentwithschools. Teenjobclearinghouse.● Syrop: Aspartof"InvestinaSafeWorkEnvironment": Implement360evaluationsforall departmentheads.● Salinas,Marquez,Goldstein&Roche: None.

PerformanceMetrics

SUMMARY
● Bettermetricsaregenerallyconsideredimportant● Mostcouncil membersaresupportiveofdeprioritizingotherprojectstomakemorespaceforimprovedmetrics 108

2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 ● Opinionissplitaboutwhethermetricsshouldbeaddedattheprojectlevel orsub-prioritylevel● Thereareseveral proposalsabouthowtodothiswell: adedicatedemployee, startingwithasubsetofprojects, choosingmetricsthatareseamlesstomeasure If performancemetricsareimportant toyou, at what level of theStrategicRoadmaparetheyneeded? ● Salinas: Atthesub-prioritycategorylevel● Zermeno: Atthesub-prioritycategorylevel● Andrews: Attheprojectlevel● Goldstein: Attheprojectlevel● Roche: Attheprojectlevel● Syrop: Atthesub-prioritycategorylevel● Marquez: Attheprojectlevel PerformanceMetricsComments
DoyouhaveanycommentsorsuggestionsforhowtheCityshouldthinkaboutcollectingandmonitoringmetricsforthisStrategicRoadmap? ● Zermeno: Mighthavetobeanemployeeinchargeofthis.● Goldstein: Anymeasureisbetterthannomeasure. Weshouldstartwithreasonablemetricsthatdon'tdetractfromtheproject.Wecanlaterassesshowwell themetricsrepresentthetargetwe'reaimingfor.● Roche: I thinkweprioritizeperformancemetricsonthoseprojectswhosemetricscanbemeasuredaspartofthedesignoftheprojectfornow.● Syrop: I encouragestafftodesignmetricsinawaythatallowsfortheburdenofdatacollectionandsynthesistobedistributedbetweendepartmentsORdesignatesapersonorsmall teamtotakepointonmeasuringprojectorsub-prioritysuccessORcontractwithaconsultanttoassessperformanceatregularintervals.● Salinas&Andrews: Nocomment.● Marquez: Thisismyon-goingstrugglewithexpandingourlist. I supportmanyofthesuggestionsmadebymycolleaguesbuteveryyearweaddmore projectsandI feel thatitonlydelayspositiveoutcomesforourresidents. Sounlesswe'regoingtovoteonwhatcomesoffthelist, I don'tseehowwecanaddmore. 109
2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 Referral Process
Overall, howsatisﬁedareyouwiththecurrentreferral process?

SUMMARY
● Councilmembersarerelativelycontentwiththereferral process, butthereisroomforimprovement● Thisisanimportantareaofdiscussionforthecouncil DoyouhaveanycommentsorsuggestionsforhowtheCityshouldchangethereferral process?Or, ifyouarenewtothereferralprocess, doyouhaveanyquestionsabouttheprocess? 110

2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 ● Salinas: I wanttotalkaboutthiswithcouncil members. Thereisahistoryofthereferral andI wanttoseeifwearematureenoughtoreturntotheoldsystemorwill wehavetocontinuewiththecurrentsystem.● Andrews: I wouldlikeareasonabletimelinewhenitemscomebackbasedonstaffcapacityandwhatisneededtodeliver.● Goldstein: I thinkI understanditandwouldlikemoreinfo.● Syrop: Clarifyingreferral processduringorientationwouldhavebeenhelpful (goodexamples, howtodraft, whenitwill beagendized, etc). Thereferral processisanimportantpartofmaintainingasenseofdirectdemocracyandrepresentationandIbelieveitisﬁneasis.● Zermeno&Roche: Nocomment.● Marquez: I preferthatweusetheannual budgetprocesstoaddresscommunitywideneeds. Whenemergingissuescomeaboutwecangivestaffdirectionthroughcommitteeworkand/ordirectioninacouncil meeting.

Hopesor Considerationsfor Retreat
Whatareyourhopesforthestrategicretreat?Whatarethemostimportantconsiderationsfordiscussionattheretreat?

SUMMARY
● Prioritizingamongtheseprojectsisimportant: focusingonreallydeliveringonasmallerlistofthings● Wewantthisprocesstoleadtoabold, exciting, andclearroadmap● Salinas: I amhopingmembersarewillingtoremoveworkfromthelistandfocusonasmallerlistoftasksandcompletethemwithoutstandingresults.● Zermeno: ProductiveteamworkforourﬁneCity.● Goldstein: I hopewecanagreeonthealignmentofthecity'spriorities.● Roche: I lookforwardtohearingfrommycolleaguesonwhattheyﬁndurgenttofocuson.● Syrop: I wantustowalkawaywithabold, exciting, andclearworkplanforthecomingyearswherewefeel likethecommunitieswerepresentarehavingtheirneedsaddressed.● Andrews: Nocomment.● Marquez: I hopethatwecancometogethertocollectivelytriagerealisticandattainablegoalsforourcommunityandorganization.

Other StrategicPlanningProcessComments
● Zermeno: Goodsurvey.● Andrews: Communityinputper6goals? 111
2023HaywardCityCouncil StrategicPlanningSummaryReport| May2023 ● Goldstein: I honorcommunityinput, andI likethatitisapriorityinHayward.● Salinas,Marquez,Roche&Syrop: Nocomment. 112
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Hayward City CouncilJune 6, 2023

Hayward City Council
June 6, 2023