MAY 30-JUNE 5, 2023
CITY OF HAYWARD BALLOT MEASURE SURVEY
220-6794-WT
N=630
A/B SPLITS
MARGIN OF SAMPLING ERROR ±4.0% (95% CONFIDENCE LEVEL)
Hello, I’m calling from ______, a public opinion research company. We are not telemarketers trying to sell anything or ask for a donation of any type. We’re conducting a public opinion survey about issues that concern people in Hayward. May I please speak to __________? (MUST SPEAK TO VOTER LISTED.
VERIFY THAT THE VOTER LIVES AT THE ADDRESS LISTED; OTHERWISE, TERMINATE. IF
RESPONDENT WISHES TO COMPLETE THE INTERVIEW IN SPANISH, PLEASE HAND OFF TO BILINGUAL INTERVIEWER.)
A. Before we begin, I need to know if I have reached you on a cell phone, and if so, are you in a place where you can talk safely without endangering yourself or others? Yes, cell and can talk safely-------------------------------------------------- 87% Yes, cell but cannot talk safely --------------------------------- TERMINATE No, not on cell ------------------------------------------------------------------ 13% (DON’T READ) DK/NA/REFUSED ------------------------- TERMINATE
1. First, do you feel that things in Hayward are generally going in the right direction or do you feel things have gotten pretty seriously off on the wrong track?
Right direction ------------------------------ 43%
Wrong track -------------------------------- 35%
(DON’T READ) DK/NA ---------------- 22%
ATTACHMENT II
FM3 RESEARCH 220-6794-WT PAGE 2
NOW I WOULD LIKE TO ASK YOU ABOUT A MEASURE THAT MAY APPEAR ON A FUTURE HAYWARD BALLOT.
2. It could read as follows:
Shall a City of Hayward measure to continue an existing half -cent sales tax for (SPLIT SAMPLE A ONLY: 30 years) (SPLIT SAMPLE B ONLY: 20 years) to maintain, restore and construct essential City services and facilities, including for firefighting, emergency-medical response, police protection and general maintenance; to repair potholes and improve streets; and to update and replace public works and South Hayward library/community center facilities, providing $20,000,000 that cannot be taken by the State, with audits and community oversight, be adopted?
Would you vote “yes” or “ no”? (IF YES/NO, ASK: “Is that definitely or just probably?”) (IF UNDECIDED, ASK: “Are you leaning toward voting yes or no?”)
SPLIT A SPLIT B
30 YRS 20 YRS TOTAL
TOTAL YES ------------------------------- 68% ------- 78% ------- 73% Definitely yes ------------------------------- 42% ------- 48% ------- 45% Probably yes -------------------------------- 23% ------- 27% ------- 25% Undecided, lean yes ------------------------ 3% --------- 3% -------- 3%
TOTAL NO -------------------------------- 28% ------- 17% ------- 23% Undecided, lean no ------------------------- 2% --------- 0% -------- 1% Probably no ---------------------------------- 8% --------- 5% -------- 6% Definitely no -------------------------------- 18% ------- 13% ------- 16%
(DON'T READ) DK/NA ----------------- 4% --------- 5% -------- 4%
FM3 RESEARCH 220-6794-WT PAGE 3
(ASK IF YES/NO – CODES 1-6 – IN Q2)
3. In a few words of your own, why would you vote YES/NO on this ballot measure? (OPEN-ENDED,
RECORD VERBATIM RESPONSE BELOW)
a. Yes (n=445):
Continue to improve the city ------------------------------------------------------------- 24% Road repair/fix potholes ------------------------------------------------------------------- 16% Continue to support essential services -------------------------------------------------- 15% Improve infrastructure --------------------------------------------------------------------- 14% The City has many needs (general) ------------------------------------------------------ 13% Improve safety/support police ------------------------------------------------------------ 10% Already paying, and it's a reasonable amount ------------------------------------------ 9% Support fire/emergency services and fire prevention ---------------------------------- 7% Improves libraries --------------------------------------------------------------------------- 5% Yes if accountability/oversight is included ---------------------------------------------- 3%
Other ------------------------------------------------------------------------------------------ 10% None/Nothing -------------------------------------------------------------------------------- 0% Don't know/Unsure ------------------------------------------------------------------------- 2% N/A/Refused/No comment ----------------------------------------------------------------- 1%
b. No (n=139):
20 or 30 years is too long ------------------------------------------------------------------ 1% Oppose raising taxes ----------------------------------------------------------------------- 40% Distrust government ------------------------------------------------------------------------ 33% Wrong priorities for the measure -------------------------------------------------------- 15% Too expensive/Hurts the poor ------------------------------------------------------------ 12% General oppose ------------------------------------------------------------------------------- 6% Oppose more police funding --------------------------------------------------------------- 3% Need more information --------------------------------------------------------------------- 3%
Other ------------------------------------------------------------------------------------------- 5% None/Nothing -------------------------------------------------------------------------------- 0% Don't know/Unsure ------------------------------------------------------------------------- 0% N/A/Refused/No comment ----------------------------------------------------------------- 1%
FM3 RESEARCH 220-6794-WT PAGE 4
(RESUME ASKING ALL RESPONDENTS)
MY NEXT QUESTIONS ARE ABOUT LIFE IN HAYWARD MORE GENERALLY.
4. Now I am going to read you a list of issues that some people say might be problems in Hayward. For each one I read, please tell me whether you think it is an extremely serious problem, a very serious problem, a somewhat serious problem, or not too serious a problem in the city. (RANDOMIZE)
EXT VERY SMWT NT TOO
SER SER SER SER EXT/
PROB PROB PROB PROB (DK/NA) VERY
[ ]a. (T) The amount people pay in local taxes --------- 17% ----- 23% ---- 26% ----- 24%----- 11% 39% [ ]b. The cost of living -------------------------------------- 39% ----- 29% ---- 24% ------ 7%------- 1% 68%
(SPLIT SAMPLE A ONLY)
[ ]c. (T) Waste in City government ---------------------- 20% ----- 19% ---- 28% ----- 14%----- 19% 39% [ ]d. (T) Potholes and street maintenance --------------- 29% ----- 28% ---- 29% ----- 13%------- 1% 57% [ ]e. (T) Traffic congestion on local streets and
roads ----------------------------------------------------- 26% ----- 28% ---- 28% ----- 16%------- 2% 54% [ ]f. (T) The cost of housing ------------------------------ 39% ----- 27% ---- 22% ------ 8%------- 3% 66% [ ]g. (T) Litter and graffiti --------------------------------- 25% ----- 22% ---- 30% ----- 21%------- 2% 47% [ ]h. (T) Too many vacant properties and
storefronts ---------------------------------------------- 24% ----- 22% ---- 30% ----- 18%------- 6% 46%
(SPLIT SAMPLE B ONLY)
[ ]i. (T) Inefficiency in local government --------------- 20% ----- 20% ---- 27% ----- 20%----- 13% 40% [ ]j. (T) Crime, in general --------------------------------- 37% ----- 28% ---- 24% ------ 9%------- 3% 65% [ ]k. (T) Traffic congestion on local freeways --------- 37% ----- 27% ---- 22% ----- 12%------- 2% 64% [ ]l. (T) Homelessness ------------------------------------- 46% ----- 31% ---- 15% ------ 6%------- 2% 78% [ ]m. (T) Jobs and unemployment ------------------------- 16% ----- 19% ---- 29% ----- 20%----- 16% 35% [ ]n. (T) A lack of parks and recreation options ------- 10% ----- 11% ---- 27% ----- 49%------- 3% 21%
(RESUME ASKING ALL RESPONDENTS)
5. In general, would you say that the City of Hayward has a great need for funding, some need, a little need, or no real need for additional funding to (SPLIT SAMPLE A ONLY: maintain) (SPLIT SAMPLE B ONLY: improve) essential City services and facilities?
SPLIT A SPLIT B
MAINTAIN IMPROVE TOTAL
GREAT/SOME NEED ------------------ 71% ------- 75% ------- 73% Great need ----------------------------------- 32% ------- 39% ------- 36% Some need ----------------------------------- 39% ------- 36% ------- 37%
LITTLE/NO REAL NEED ------------- 19% ------- 18% ------- 18% A little need ---------------------------------- 8% --------- 9% -------- 8% No real need -------------------------------- 12% --------- 9% ------- 10%
(DON'T READ) DK/NA ---------------- 10% --------- 7% -------- 8% FM3 RESEARCH 220-6794-WT PAGE 5
6. (T) Next, I’d like to get your overall opinion of living in the city of Hayward. Generally speaking, are you satisfied or dissatisfied with the overall quality of life in Hayward? (IF SATISFIED /DISSATISFIED, ASK: Is that very or somewhat SATISFIED/DISSATISFIED?)
TOTAL SATISFIED --------------------- 62%
Very satisfied ------------------------------- 17%
Somewhat satisfied ------------------------ 45%
TOTAL DISSATISFIED ---------------- 37%
Somewhat dissatisfied --------------------- 23%
Very dissatisfied --------------------------- 14%
(DON'T READ) DK/NA ----------------- 1%
7. (T) And overall, are you satisfied or dissatisfied with the job the City of Hayward is doing to provide resident services? (IF SATISFIED/DISSATISFIED, ASK: Is that very or somewhat SATISFIED/ DISSATISFIED?)
TOTAL SATISFIED --------------------- 53%
Very satisfied -------------------------------- 9%
Somewhat satisfied ------------------------ 44%
TOTAL DISSATISFIED ---------------- 38%
Somewhat dissatisfied --------------------- 21%
Very dissatisfied --------------------------- 16%
(DON'T READ) DK/NA ----------------- 9%
8. Next, I am going to read you a list of specific City projects and services that could be funded if voters approve a ballot measure generating additional revenue like the one I mentioned earlier . Please tell me how important each one is to you: extremely important, very important, somewhat important, or not important. (RANDOMIZE)
EXT VERY SMWT NOT EXT/
IMP IMP IMP IMP (DK/NA) VERY
[ ]a. Replacing the outdated police
headquarters with a Public Safety Center --------- 16% ----- 23% ---- 33% ----- 22%------- 6% 39% [ ]b. Building a new fire station in the Hayward
hills to protect against wildfire ---------------------- 24% ----- 30% ---- 28% ----- 14%------- 4% 54% [ ]c. Repairing and upgrading the Weekes
Branch Library in South Hayward ----------------- 15% ----- 26% ---- 35% ----- 20%------- 5% 40% [ ]d. Improving 911 emergency response times -------- 42% ----- 31% ---- 16% ------ 5%------- 6% 73% [ ]e. Providing fire protection ----------------------------- 38% ----- 41% ---- 17% ------ 3%------- 2% 79% [ ]f. Providing police patrols ------------------------------ 40% ----- 29% ---- 21% ------ 8%------- 2% 69%
(SPLIT SAMPLE A ONLY)
[ ]g. Repairing storm drains to prevent water
pollution ------------------------------------------------- 35% ----- 37% ---- 21% ------ 5%------- 2% 72% [ ]h. Updating public works facilities -------------------- 17% ----- 32% ---- 30% ----- 15%------- 6% 49%
FM3 RESEARCH 220-6794-WT PAGE 6
EXT VERY SMWT NOT EXT/
IMP IMP IMP IMP (DK/NA) VERY
(SPLIT SAMPLE A CONTINUED)
[ ]i. Preparing for natural disasters and
emergencies -------------------------------------------- 36% ----- 38% ---- 20% ------ 4%------- 1% 74% [ ]j. Fixing streets and repairing potholes -------------- 39% ----- 36% ---- 18% ------ 6%------- 1% 75% [ ]k. Protecting Hayward’s fiscal stability --------------- 32% ----- 41% ---- 17% ------ 5%------- 5% 73% [ ]l. Upgrading City buildings to improve
access for people with disabilities ------------------ 26% ----- 29% ---- 27% ----- 15%------- 3% 55% [ ]m. Expanding pilot programs providing
clinical mental health response to people
in crisis -------------------------------------------------- 40% ----- 27% ---- 21% ------ 9%------- 3% 67% [ ]n. Providing high-speed fiber optic internet
throughout the City ----------------------------------- 28% ----- 32% ---- 20% ----- 16%------- 3% 60% [ ]o. Providing more space at libraries to
ensure children are not turned away from
reading programs -------------------------------------- 28% ----- 34% ---- 21% ----- 12%------- 4% 62% [ ]p. Maintaining landscaping and medians ------------- 14% ----- 28% ---- 46% ----- 10%------- 2% 42% [ ]q. Removing mold and asbestos from City
buildings ------------------------------------------------ 31% ----- 29% ---- 26% ----- 10%------- 4% 59% [ ]r. Upgrading police and fire stations to
provide locker rooms for women ------------------- 24% ----- 31% ---- 23% ----- 18%------- 4% 55% [ ]s. Replacing outdated plumbing and sewage
systems in City buildings ---------------------------- 29% ----- 29% ---- 27% ----- 13%------- 3% 57% [ ]t. Bringing police and community members
together to build relationships and
collaborate on solving neighborhood
problems ------------------------------------------------ 32% ----- 37% ---- 22% ------ 7%------- 2% 69% [ ]u. Removing overgrown vegetation to reduce
fire risk -------------------------------------------------- 27% ----- 38% ---- 27% ------ 7%------- 1% 65% [ ]v. Providing after-school and summer
programs for youth ------------------------------------ 34% ----- 34% ---- 19% ----- 10%------- 3% 68% [ ]w. Building a youth and family center in
South Hayward, The Stack Center ----------------- 23% ----- 28% ---- 28% ----- 16%------- 5% 51%
(SPLIT SAMPLE B ONLY)
[ ]x. Providing senior services ---------------------------- 33% ----- 37% ---- 25% ------ 4%------- 1% 69% [ ]y. Replacing public works facilities ------------------- 15% ----- 26% ---- 35% ----- 17%------- 7% 41% [ ]z. Responding to climate change ----------------------- 32% ----- 29% ---- 21% ----- 17%------- 1% 61% [ ]aa. Fixing deteriorating sidewalks ---------------------- 33% ----- 38% ---- 24% ------ 4%------- 1% 71% [ ]bb. Upgrading City buildings for earthquake
safety ---------------------------------------------------- 28% ----- 30% ---- 30% ----- 11%------- 2% 57% [ ]cc. Providing services for low-income
families such as healthcare, education,
counseling, and childcare ---------------------------- 34% ----- 36% ---- 21% ------ 7%------- 2% 70% [ ]dd. Providing services to community
members who are experiencing
homelessness ------------------------------------------- 36% ----- 36% ---- 20% ------ 5%------- 2% 72%
FM3 RESEARCH 220-6794-WT PAGE 7
EXT VERY SMWT NOT EXT/
IMP IMP IMP IMP (DK/NA) VERY
(SPLIT SAMPLE B CONTINUED)
[ ]ee. Providing rooms for quiet study and
community meetings ---------------------------------- 11% ----- 18% ---- 37% ----- 31%------- 3% 29% [ ]ff. Upgrading library technology ----------------------- 15% ----- 28% ---- 32% ----- 20%------- 5% 43% [ ]gg. Removing blight, litter, and graffiti ---------------- 36% ----- 31% ---- 26% ------ 6%------- 1% 67% [ ]hh. Improving energy efficiency in City
buildings ------------------------------------------------ 21% ----- 25% ---- 36% ----- 15%------- 4% 46% [ ]ii. Upgrading the animal shelter to improve
health, safety, and well-being of animals
and staff ------------------------------------------------- 22% ----- 27% ---- 36% ----- 12%------- 3% 49% [ ]jj. Upgrading emergency and disaster
communication systems to better
collaborate with other public safety
agencies ------------------------------------------------ 35% ----- 34% ---- 22% ------ 6%------- 3% 69% [ ]kk. Improving street safety for drivers,
pedestrians, and cyclists ------------------------------ 41% ----- 35% ---- 17% ------ 7%------- 0% 76% [ ]ll. Updating a South Hayward library and
community center ------------------------------------- 17% ----- 29% ---- 31% ----- 18%------- 4% 46%
(RESUME ASKING ALL RESPONDENTS)
NOW I AM GOING TO READ YOU SOME STATEMENTS FROM BOTH SUPPORTERS AND OPPONENTS OF THE MEASURE WHICH WOULD CONTINUE THE CITY’S EXISTING HALF-
CENT SALES TAX TO MAINTAIN, RESTORE AND CONSTRUCT ESSENTIAL CITY SERVICES AND FACILITIES.
9. First, I am going to read some statements from people who support the measure. After hearing each statement, please tell me whether you find it very convincing, somewhat convincing, or not convincing as a reason to support it on a future ballot. If you do not believe the statement, please tell me that too. (RANDOMIZE)
VERY SMWT NOT DON’T VERY/
CONV CONV CONV BELIEVE (DK/NA) SMWT
[ ]a. (FUTURE COSTS) Delaying
maintenance and repairs to Hayward’s
roads and City facilities only increases
costs in the long run. This measure will
help make repairs and upgrades while
construction costs are still relatively
affordable. --------------------------------------------- 35% ----- 39% ---- 16% ------ 8%------- 2% 74% [ ]b. (MAINTAIN/GROWTH) Continuing
this stable, locally controlled funding
source will help Hayward maintain its
essential infrastructure even as the city
grows. It will help protect our investments
and maintain and improve our quality of
life. ------------------------------------------------------ 24% ----- 40% ---- 23% ----- 10%------- 3% 64%
FM3 RESEARCH 220-6794-WT PAGE 8
VERY SMWT NOT DON’T VERY/
CONV CONV CONV BELIEVE (DK/NA) SMWT
[ ]c. (BUILDINGS) Hayward’s police building
is nearly 50 years old, with a leaky roof
and outdated plumbing and electrical
wiring. The Weekes library branch in
South Hayward was built in 1961 – well
before we had the modern technology the
library provides access to. This measure
will provide funding for City facilities that
are clean, modern, and up to current
standards of accessibility, technology and
earthquake safety. ------------------------------------ 35% ----- 38% ---- 17% ------ 7%------- 3% 73% [ ]d. (QUALITY OF LIFE) Hayward is a
place where people desire to live and raise
families. This measure will help protect
and maintain essential City services,
including streets and roads, local libraries,
community services, and police patrols,
that make our community a safe place to
live with a high quality of life – and
prepare us for the next chapter. -------------------- 33% ----- 38% ---- 15% ----- 11%------- 3% 71%
(SPLIT SAMPLE A ONLY)
[ ]e. (ACCOUNTABILITY) This measure has
strict accountability requirements
including public review of expenditures
and independent annual financial audits,
which will be available online. These
financial protections will ensure funds will
be used efficiently and effectively. ---------------- 27% ----- 38% ---- 17% ----- 12%------- 6% 65% [ ]f. (DISASTERS) This measure will help
upgrade key City facilities such as police
and fire stations to ensure they are
prepared to withstand a natural disaster or
emergency like a flood, wildfire, or
earthquake to serve our community. This
includes the construction of a new station
in the foothills near CSU, a part of the
city especially vulnerable to wildfire. ------------- 32% ----- 39% ---- 19% ------ 5%------- 4% 72% [ ]g. (LIBRARY) Hayward libraries often
have 200 people show up for story time.
By providing more space, especially at the
Weekes Branch in South Hayward, we
can ensure no local child is turned away
from programs that help them learn and
grow. --------------------------------------------------- 33% ----- 33% ---- 16% ----- 12%------- 5% 66%
FM3 RESEARCH 220-6794-WT PAGE 9
VERY SMWT NOT DON’T VERY/
CONV CONV CONV BELIEVE (DK/NA) SMWT
(SPLIT SAMPLE A CONTINUED)
[ ]h. (PUBLIC SAFETY) This measure would
help fund the construction of a modern
Public Safety Center, housing police, fire,
and emergency medical response
personnel, as well as dispatchers and first-
responders trained in handling mental
health crises. ------------------------------------------ 30% ----- 39% ---- 19% ------ 8%------- 3% 69% [ ]i. (SUCCESS/CONTINUE) Voters
approved Measure C 10 years ago, and
since then, the City has delivered on its
promises. The City has used this funding
to build the new main library, retrofit fire
stations to be earthquake-safe, and added
police, dispatcher and maintenance
worker positions to keep up with our
needs. This measure simply continues that
record of success without raising taxes. ---------- 34% ----- 35% ---- 15% ----- 10%------- 5% 69%
(SPLIT SAMPLE B ONLY)
[ ]j. (ACCOUNTABILITY + C) This
measure has strict accountability
requirements including public review of
expenditures and independent annual
financial audits, which will be available
online. And the City has proven with past
measures that they plan and spend our tax
dollars wisely, minimizing public debt.
These financial protections will ensure
funds will be used efficiently and
effectively – just as the City has done with
Measure C. -------------------------------------------- 28% ----- 39% ---- 21% ------ 8%------- 4% 67% [ ]k. (UNHOUSED) Hayward is the only city
in the region that saw a decline in its
unhoused population in a recent count.
Our city has led the way by providing a
Navigation Center connecting people to
housing and services, and by piloting
innovative programs to respond to mental
health crises as they happen. This
measure would help expand that work to
ensure our neighbors are connected to the
needed services that keep us all safe and
healthy. ------------------------------------------------- 32% ----- 41% ---- 15% ------ 8%------- 3% 74%
FM3 RESEARCH 220-6794-WT PAGE 10
VERY SMWT NOT DON’T VERY/
CONV CONV CONV BELIEVE (DK/NA) SMWT
(SPLIT SAMPLE B CONTINUED)
[ ]l. (STREETS) This measure will improve
the safety of Hayward’s streets,
sidewalks, and bike lanes, helping to
improve traffic locally. By repairing
roads and preventing potholes, it will
reduce damage to vehicles and help to
prevent accidents that threaten the safety
of drivers, pedestrians, and bicyclists. ----------- 37% ----- 43% ---- 14% ------ 5%------- 2% 80% [ ]m. (POLICE) Hayward has the second-
highest police officer vacancy rate in
Alameda County – with nearly one-
quarter of needed positions unfilled. By
investing in a safe, modern public safety
building, Hayward will be better-able to
recruit and retain qualified police officers
to keep our community safe. ----------------------- 25% ----- 32% ---- 25% ----- 16%------- 3% 56% [ ]n. (WITHOUT) If we do not continue this
local funding, the City will have to cut
back police officers and dispatchers, and
let go of maintenance staff who have been
planting and trimming trees, removing
graffiti and illegal dumping, and
addressing encampments. Voting “yes”
continues the level of service we need and
deserve. ------------------------------------------------ 36% ----- 36% ---- 15% ----- 11%------- 2% 72%
(RESUME ASKING ALL RESPONDENTS)
10. Now that you have heard more about it, let me ask you again about the potential Hayward measure which would continue the existing half-cent sales tax to maintain, restore and construct essential City services and facilities , including fire, emergency response and police; street repairs; disaster preparedness; and building fire, public safety, public works and South Hayward library/community center facilities. Would you vote yes or no? (IF YES/NO, ASK:) “Is that definitely (YES/NO) or just probably (YES/NO)?” (IF UNDECIDED, ASK:) “Well, do you lean toward voting yes or no?”
TOTAL YES ------------------------------- 75%
Definitely yes ------------------------------- 52%
Probably yes -------------------------------- 19%
Undecided, lean yes ------------------------ 4%
TOTAL NO -------------------------------- 20%
Undecided, lean no ------------------------- 2%
Probably no ---------------------------------- 4%
Definitely no -------------------------------- 14%
(DON'T READ) DK/NA ----------------- 5%
FM3 RESEARCH 220-6794-WT PAGE 11
11. Next, I am going to read some statements from people who oppose the measure. After hearing each statement, please tell me whether you find it very convincing, somewhat convincing, or not convincing as a reason to oppose it on a future ballot. If you do not believe the statement, please tell me that too. (RANDOMIZE)
VERY SMWT NOT DON’T VERY/
CONV CONV CONV BELIEVE (DK/NA) SMWT
[ ]a. (ANTI-TAX) Many of us are already
overburdened with property taxes and
increasing inflation. Voting “no” on this
measure would actually reduce our taxes
when Measure C expires. --------------------------- 26% ----- 30% ---- 27% ----- 12%------- 5% 56% [ ]b. (WASTE) We cannot trust local
government to spend the money from this
measure properly. It will just end up
being wasted and misspent. ------------------------- 24% ----- 30% ---- 25% ----- 17%------- 3% 55% [ ]c. (COST OF LIVING) The cost of living
in the Bay Area is too high. This measure
adds to the cost of nearly every item we
buy – and means Hayward will continue
to have one of the highest sales-tax rates
in Alameda County. ---------------------------------- 42% ----- 28% ---- 20% ------ 7%------- 3% 70% [ ]d. (POLICE) More than half of the funding
raised by this measure would be spent just
on a brand-new building for police. There
are many better ways to spend taxpayer
dollars to improve public safety. ------------------ 35% ----- 33% ---- 19% ----- 10%------- 4% 68% [ ]e. (OTHER PRIORITIES) The City has
higher priorities than new buildings right
now. We desperately need affordable
housing, and a response to the
homelessness and crime that are harming
residents and small businesses. We should
put our resources toward solving those
problems before taking on costly new
construction projects. -------------------------------- 44% ----- 30% ---- 18% ------ 6%------- 3% 73%
(SPLIT SAMPLE A ONLY)
[ ]f. (REGRESSIVE) Low-income residents
pay a higher portion of their income
through sales taxes, which is unfair. This
tax will only add to the inequitable burden
on poor residents. ------------------------------------ 26% ----- 34% ---- 23% ----- 13%------- 4% 60%
(SPLIT SAMPLE B ONLY)
[ ]g. (BLANK CHECK) There is nothing in
this measure that requires any of the
money to be used the way they say it will.
It makes no sense to write the government
a blank check. ----------------------------------------- 32% ----- 26% ---- 21% ----- 17%------- 4% 58% FM3 RESEARCH 220-6794-WT PAGE 12
(RESUME ASKING ALL RESPONDENTS)
12. Having heard this, let me ask you one last time about the Hayward measure which would continue the existing half-cent sales tax to maintain, restore and construct essential City services and facilities , including fire, emergency response and police; street repairs; disaster preparedness; and building fire, public safety, public works and South Hayward library/community center facilities. Would you vote yes or no? ( IF YES/NO, ASK: ) “Is that definitely (YES/NO) or just probably (YES/NO)?” (IF UNDECIDED, ASK:) “Well, do you lean toward voting yes or no?”
TOTAL YES ------------------------------- 63%
Definitely yes ------------------------------- 40%
Probably yes -------------------------------- 18%
Undecided, lean yes ------------------------ 6%
TOTAL NO -------------------------------- 28%
Undecided, lean no ------------------------- 2%
Probably no ---------------------------------- 8%
Definitely no -------------------------------- 19%
(DON'T READ) DK/NA ----------------- 9%
HERE ARE MY LAST QUESTIONS, AND THEY ARE FOR STATISTICAL PURPOSES ONLY.
13. How would you describe yourself politically: Are you liberal, moderate, or conservative? (IF LIBERAL/CONSERVATIVE ASK: “Is that very liberal/conservative or just somewhat?”)
Very liberal --------------------------------- 18%
Somewhat liberal --------------------------- 21%
Moderate ------------------------------------ 29%
Somewhat conservative ------------------- 13%
Very conservative --------------------------- 6%
(DON’T READ) DK/NA/Refused ----- 12%
14. Do you own or rent your home?
Own ------------------------------------------ 53%
Rent ------------------------------------------ 38%
(DON’T READ) DK/NA ---------------- 10%
15. Do you regularly speak a language other than English at home?
Yes ------------------------------------------- 39%
No -------------------------------------------- 56%
(DON'T READ) Rather not say --------- 5%
FM3 RESEARCH 220-6794-WT PAGE 13
16. What was the last level of school that you completed?
High school graduate or less ------------- 10%
Vocational/technical school --------------- 3%
Some college, no degree ------------------ 21%
Associate degree --------------------------- 10%
Four-year college or
bachelor’s degree -------------------------- 34%
Graduate school or advanced degree --- 16%
(DON'T READ) Rather not say --------- 5%
17. Do you have any children under the age of 19 living at home?
Yes ------------------------------------------- 26%
No -------------------------------------------- 69%
(DON’T READ) DK/NA ----------------- 5%
18. With which ethnic group do you identify yourself? (ALLOW MULTIPLE RESPONSES)
Hispanic or Latino ------------------------- 29%
White ----------------------------------------- 27%
Black or African American -------------- 11%
Afghan ---------------------------------------- 1%
Middle Eastern ------------------------------ 2%
Asian or Pacific Islander ----------------- 23%
American Indian or Alaska Native ------- 1%
Multiracial (SPECIFY______) ----------- 4%
Other (SPECIFY______) ----------------- 2%
(DON'T READ) Rather not say --------- 9%
(ASK ONLY IF ASIAN/PACIFIC ISLANDER – CODE 6 – IN Q18); n=139
19. More specifically, would you say that you are: (READ LIST; ALLOW MULTIPLE RESPONSES)
Chinese -------------------------------------- 22%
Filipino -------------------------------------- 40%
Thai ------------------------------------------- 2%
Indian ---------------------------------------- 19%
Central Asian -------------------------------- 2%
Japanese -------------------------------------- 4%
Vietnamese ----------------------------------- 2%
Samoan --------------------------------------- 2%
Guamanian or Chamorro ------------------ 1%
Other Pacific Islander ---------------------- 7%
Multiracial ----------------------------------- 3%
(DON'T READ) Rather not say --------- 5%
FM3 RESEARCH 220-6794-WT PAGE 14
(RESUME ASKING ALL RESPONDENTS)
20. I don't need to know the exact amount, but please stop me when I read the category that includes the total income for your household before taxes in 2022. Was it:
$30,000 a year or less ---------------------- 8%
$30,001 to $60,000 ------------------------ 10%
$60,001 to $90,000 ------------------------ 15%
$90,001 to $110,000 ---------------------- 11%
$110,001 to $140,000 --------------------- 10%
$140,001 to $170,000 ---------------------- 7%
More than $170,000 ----------------------- 16%
(DON'T READ) Rather not say -------- 23%
21. How do you describe your gender?
Man ------------------------------------------ 48%
Woman -------------------------------------- 50%
Nonbinary ------------------------------------ 2%
FM3 RESEARCH 220-6794-WT PAGE 15
THANK AND TERMINATE
LANGUAGE OF INTERVIEW: English --------------------------------------- 93% Spanish --------------------------------------- 7%
PARTY REGISTRATION: Democrat ------------------------------------ 61% Republican ---------------------------------- 13%
No Party Preference ----------------------- 20%
Other ------------------------------------------ 6%
FLAGS
P18 ---------------------------------- 39%
G18 --------------------------------- 61%
P20 ---------------------------------- 54%
G20 --------------------------------- 87%
P22 ---------------------------------- 45%
G22 --------------------------------- 64%
BLANK ------------------------------ 7%
AGE
18-24 -------------------------------- 10%
25-29 --------------------------------- 9%
30-34 --------------------------------- 8%
35-39 -------------------------------- 11%
40-44 --------------------------------- 7%
45-49 --------------------------------- 8%
50-54 --------------------------------- 8%
55-59 --------------------------------- 8%
60-64 --------------------------------- 9%
65-74 -------------------------------- 16%
75+ ----------------------------------- 7%
CODED ETHNICITY
Hispanic or Latino --------------- 29%
White ------------------------------- 22%
Black or African American ----- 10%
Afghan -------------------------------- 1%
Middle Eastern ---------------------- 2%
Asian or Pacific Islander -------- 21%
American Indian or
Alaska Native ----------------------- 0%
Multiracial -------------------------- 5%
Other --------------------------------- 1%
Rather not say ----------------------- 9%
HOUSEHOLD PARTY TYPE
Dem 1 ------------------------------ 36%
Dem 2+ ---------------------------- 16%
Rep 1----------------------------------7%
Rep 2+ -------------------------------1%
Ind 1+ ------------------------------ 18%
Mix ---------------------------------- 22%
PERMANENT ABSENTEE
Yes ---------------------------------- 94%
No -------------------------------------6%
A/B SPLIT
A ------------------------------------- 50%
B ------------------------------------- 50%
CONTACT METHOD
Phone ------------------------------- 46%
Email-------------------------------- 39%
Text --------------------------------- 15%