1 Council Economic
Development
Committee
December 4, 2023
2 How to Provide Public Comments
The Council Economic Development Committee is accepting public comments prior to the meeting via email or during the meeting via the Zoom link or Zoom dial-in information listed on the published agenda.
If you are making your comments during the meeting please note:
• Click the “Raise Hand” button to request to speak when the Staff Liaison calls for public comments on an eligible agenda item. You will be permitted to speak during your turn and muted after the allotted time (3 minutes).
• When joining by phone, click *9 to raise a hand to speak. Press *6 to unmute. We kindly request speakers to mute or turn down the meeting video when it is their opportunity to speak as it may cause interference with the speaker system.
• Use headphones/mic for better sound quality and less background noise • Decorum: Please be mindful that virtual meetings are public and will be recorded. All meeting rules of procedure and decorum, including speaker time limits, will apply. The Staff Liaison, via the host, may remove individuals for persistent disruption or any conduct or statements that threaten the safety of any person(s) at the meeting.
Hayward Police Department Year-End Report
3 Approval of Minutes from November 6, 2023
Regular Meeting
Hayward Police Department Year-End Report
4 Development Services Department Activities Update
5 Council Economic
Development
Committee
Sara Buizer, Development Services Director
December 4, 2023
Hayward Police Department Year-End Report
6 Building Permit Activity: 2022 vs. 2023
(Building Permit Applications)
0 100
200
300
400
500
600
700
January February March April May June July August September October 2022 2023
Building Permit Activity: 2022 vs. 2023
(Building Permits Issued)
0 100
200
300
400
500
600
700
January February March April May June July August September October 2022 2023
Depot Community Apartments, 130 units of transitional housing Bellara Senior Housing
157 units of assisted senior housing
SoMi (Parcel Group 2),
189 Condos and Townhomes and 10,800 sq. ft. commercial
Active Construction Projects – Residential
Rivian 51,472 Sq. f.t TI for Research and Development
Duke Realty, new speculative warehouse with 2 story office Hayward Center
Sprouts, Raising Cains, In N Out
Active Construction Projects – Commercial/Industrial
Building Permit Activity Summary
• Overall building permit activity (permits submitted and issued) has increased in 2023 over activity in 2022
• Many big projects are under construction or nearing completion (Mission Village, Depot Rd Community Apartments, Bellara Senior Housing, SoMi, Pimentel Place).
• Additional big projects starting (Eden on PG3).
• Delays by PG&E will have an impact on projects
• Staffing shortages may also be an impact (down 4 inspector positions)
Code Enforcement Activity: 2022 vs 2023
0 50
100
150
200
250
300
350
400
450
500
January February March April May June July August September October 2022 Open 2022 Closed 2023 Open 2023 Closed
Code Enforcement Activity Summary
• New code cases and case closures do fluctuate overtime and are dependent on complexity
• Community Preservation Ordinance Update complete
• Increased Focus on Vacant Property Ordinance Enforcement • Staffing shortages may impact response times
Housing Division Updates – Affordable
Housing Development
• Updated the City’s Affordable Housing Ordinance
• Increased requirements from 10% moderate to 12% low and moderate (50/50 split)
• Increased in-lieu fees by 8.4%
• Added lower density ownership housing type
• Since 2018, City has approved entitlements for over 1,000 new affordable units (931 rental/83 ownership)
• City has subsidized 5 of 8 affordable developments providing over $26M in funding
• SoMi and La Playa projects will be marketing new units shortly Planning
Project Updates
• Arthur Mac’s
• Maple and Main
• Jiva Life
• B and Main
• Preschool/Day Care (former Asian
Buffet)
Planning Application Summary
• Application activity has slowed in Planning
• Focus has been on long-range projects such as Density Bonus Ordinance Updates (adopted), Housing Element (adopted and certified by HCD), Residential Design Standards (December), Sidewalk Vendor Ordinance (adopted) Tree Preservation
Ordinance
• Increase in applications for ADUs, Junior ADU’s, SB9
applications
Hayward Police Department Year-End Report
16 Hayward Upward Economic Recovery Plan Update:
Together for Hayward e-Gift Card Program
TOGETHER FOR HAYWARD
GIFT CARD PROGRAM
PAUL NGUYEN
Chief Economic Development Officer
CATHERINE RALSTON
Economic Development Consultant
TOGETHER FOR HAYWARD GIFT CARDS
•Point of Sale Grants to assist businesses with accepting credit card payments
•Rewards Patrons for supporting Hayward small businesses •Customers receive reward incentives to encourage gift card purchases
Point of Sale Grant Program - $50,000
Initial Gift Card Allocated Budget - $200,000
Additional Gift Card Allocation - $250,000
SECOND
ANNIVERSARY
YEAR 1 OF SUPPORTING OUR LOCAL BUSINESSES
NOVEMBER 2021 – NOVEMBER 2022
oLaunched November 1, 2021 – 35 participating businesses oOver 2075 gift cards were distributed totaling over $135,000 oGift cards were used at 63+ businesses
YEAR 2 – NOVEMBER 2022 – NOVEMBER 2023
Focused on commercial areas not currently represented by other participating businesses
Outreach to businesses to sign-up
Currently 125 Businesses are participating!
NEW BONUS CARD PROMOTION FOR THE HOLIDAYS
SMALL BUSINESS SATURDAY PROMOTION
Five participating restaurants were given
Hayward pint glasses to give out to
customers making qualified purchases.
Program was advertised on the gift card
page as well as City social sites.
Restaurant owners indicated they loved
the promotion and wished to participate
in future events
THE PROGRAM IS A MASSIVE SUCCESS!
❑The most recent promotion launch began Monday November 20, with $125,000 available for bonus cards.
❑All of the money was gone in less than 48 hours!
❑Since the inception of the program, $950,000 in gift cards have entered the Hayward business economy.
❑The City infused $450,000 in ARPA dollars, while customers added $500,000 of their own dollars to purchase gift cards.
WHERE THE MONEY HAS BEEN SPENT:
111 BUSINESSES
Restaurant •49%
Retail •38%
Personal
Service •13%
Gift Cards
Spent
THOUGHTS FROM BUSINESSES
•Survey sent to participating businesses for feedback
•55% of participating businesses indicated program boosted their sales 5 – 25%
•80% indicated the program brought new customers each
month
•Some Comments Shared by Businesses
• "This was my first year in business, but I saw a very large increase in revenue when the $100 bonus gift card was offered. Over 100% increase."
• "Customers loved the program and came from all over to spend money in Hayward that they would not have spent otherwise. They were impressed with the support the city was offering to it's small businesses and many of them were hoping that the program would come back this year."
THOUGHTS FROM THE
CUSTOMERS
•75% of purchasers tried a new business
•60% of purchasers were very likely to
return to those new businesses
•Some comments shared by customers:
•"I think this is an amazing thing the city of
Hayward is doing. I love supporting local
restaurants and trying new food and it’s a
great way to do that."
•"I felt everything was very professionally
done and it really helped my family in
need to be able to get out and enjoy a
breakfast or lunch or dinner. I would
definitely buy them again if you ever do
this program again. I would like to buy
some more."
Hayward Police Department Year-End Report
28 Future Meeting Topics as of December 4, 2023
Hayward Police Department Year-End Report
29 Council Economic Development Committee
Future Meeting Topics as of December 4, 2023
*Subject to change
RESPONSIBLE
STAFF FUTURE MEETING AGENDA ITEMS
PRESENTATION
DATE*
Economic
Development
Hayward Upward Economic Recovery
Program Updates Standing Item
Hayward
Police
Department
Update on Hayward Police Department Crime
Prevention Services for Businesses To be scheduled
Public Works/
Information
Technology
Update on City Fiber/Broadband Initiatives
(Following update to CIC) To be scheduled
Economic
Development/
Development
Services
Housing
Division
Update on Hayward Housing Market Trends To be scheduled Hayward Police Department Year-End Report
30 Committee Member/ Staff Announcements and Referrals
Hayward Police Department Year-End Report
31 Adjournment