1 Council Economic Development Committee will begin at 5:30 PM. 2 Council Economic
Development
Committee
February 5, 2024
3 How to Provide Public Comments
The Council Economic Development Committee is accepting public comments prior to the meeting via email or during the meeting via the Zoom link or Zoom dial-in information listed on the published agenda.
If you are making your comments during the meeting please note:
• Click the “Raise Hand” button to request to speak when the Staff Liaison calls for public comments on an eligible agenda item. You will be permitted to speak during your turn and muted after the allotted time (3 minutes).
• When joining by phone, click *9 to raise a hand to speak. Press *6 to unmute. We kindly request speakers to mute or turn down the meeting video when it is their opportunity to speak as it may cause interference with the speaker system.
• Use headphones/mic for better sound quality and less background noise • Decorum: Please be mindful that virtual meetings are public and will be recorded. All meeting rules of procedure and decorum, including speaker time limits, will apply. The Staff Liaison, via the host, may remove individuals for persistent disruption or any conduct or statements that threaten the safety of any person(s) at the meeting.
Hayward Police Department Year-End Report
4 Approval of Minutes from December 4, 2023
Regular Meeting
Hayward Police Department Year-End Report
5 Approval of the Revised Regular CEDC FY24 Meeting Schedule Hayward Police Department Year-End Report
6 FY 2024 Regular Meeting Schedule
•March 4, 2024 (5:30 PM)
•April 1, 2024 (5:30 PM)
•May 6, 2024 (5:30 PM)
•June 3, 2024 (5:00 PM)
•July 1, 2024 (5:00 PM)
Hayward Police Department Year-End Report
7 Analysis of Hayward Housing and Retail Market with Hayward (Oral Report Only)
8 Informational
Report:
Housing
Market
Analysis
February 5, 2024 | Council
Economic Development
Committee
Christina Morales
Housing Division Manager
9 SOCIOECONOMIC DEMOGRAPHIC PROFILE
0%
10%
20%
30%
40%
50%
60%
Hayward Alameda Fremont Dublin Oakland
White Black Latino Asian Other
City Med. Inc. % Bach.
Hayward $105,371 31.5%
Oakland $94,389 48.4%
Alameda $129,917 59.8%
Fremont $169,023 61.9%
Dublin $191,039 68.9%
➢ Majority of Hayward’s population
consists of Latino & Asian groups,
similar to other EB cities
➢ Hayward ranks on the lower end of
median income and bachelor’s
attainment
Data Source: U.S. Census
10 EAST BAY AREA RENTAL MARKET
Rent throughout the EB has gradually
increased since 2020.
➢ Hayward limits rent increases for
CRUs to 5% (or 10% banked)
➢ Vacancies in Hayward have hovered
between 4-6%
➢ Hayward has received a total of
1,437 rent increase notices in 2023
➢ Dublin, with the highest rent, does
not have a rent control policy
City Rent (Month) Min. Income Required (Yr) # of Units % Vacant Hayward $2,072 $82,880 23,000 5.3%
Oakland $2,007 $80,280 71,000 7.1%
Alameda $2,501 $100,040 11,000 10.2%
Fremont $2,490 $99,600 20,000 4.5%
Dublin $2,604 $104,160 6,500 4.3%
1000 1200 1400 1600 1800 2000 2200 2400 2600 2800
2023 Asking Rents by City
Hayward Oakland Alameda Fremont Dublin
Hayward & Oakland have considerably
lower rents than other EB cities.
Data Sources: Co-Star; Housing Division Data
2023 Rental Market
11 EAST BAY AREA HOUSING MARKET
Minimum income required to afford
detached units is above each city’s
median income.
➢ High interest rates (~7%) have
significantly inflated the required
minimum income
➢ Hayward’s median sales price and
required income is most similar to
those of Oakland
City Med. Sales Price Min. Income Required (Yr)
Hayward $945,000 $212,415
Oakland $975,000 $218,779
Alameda $1,309,066 $289,644
Fremont $1,511,562 $332,603
Dublin $1,650,000 $361,969
➢ As the most affordable City, Hayward
may attract more moderate- and
middle-income buyers
➢ Each city sold significantly fewer
attached units than detached units
Data Source: Bay East
Detached Units — Median Sales Price as of December 2023 City Med. Sales Price Min. Income Required (Yr)
Hayward $487,500 $115,362
Oakland $520,000 $122,255
Alameda $924,750 $208,116
Fremont $710,000 $162,561
Dublin $830,000 $188,018
Attached Units — Median Sales Price as of December 2023 Minimum income required to afford attached units is in line with household
incomes, except for Alameda.
12 EAST BAY AREA HOUSING MARKET: DETACHED UNITS
Data Source: Bay East
Proportion of Units Sold by Price 2023
PRICE HAYWARD OAKLAND ALAMEDA FREMONT DUBLIN
< $500K < 1% 6% < 1% 0% 0%
$500K-$599K 2% 7% 0% 0% 0%
$600K-$699K 5% 7% 1% < 1% 0%
$700K-$799K 16% 6% 3% < 1% 0%
$800K-$899K 25% 5% 3% 1% 0%
$900K-$999K 16% 5% 10% 3% 1%
$1M-$1.299M 21% 12% 29% 16% 19%
$1.3M-$1.699M 9% 13% 38% 42% 35%
$1.7M-$1.999M 3% 6% 10% 16% 16%
$2M-$2.999M 3% 5% 6% 17% 27%
> $3M 0% 2% 0% 5% 2%
TOTAL 696 units 2593 units 282 units 779 units 285 units 13 EAST BAY AREA HOUSING MARKET: ATTACHED UNITS
Data Source: Bay East
Proportion of Units Sold by Price 2023
PRICE HAYWARD OAKLAND ALAMEDA FREMONT DUBLIN
< $500K 17% 32% 11% 9% 2%
$500K-$599K 21% 20% 9% 10% 3%
$600K-$699K 22% 17% 10% 16% 4%
$700K-$799K 20% 10% 16% 11% 17%
$800K-$899K 13% 8% 14% 13% 20%
$900K-$999K 5% 4% 19% 6% 16%
$1M-$1.299M < 1% 4% 19% 20% 33%
$1.3M-$1.699M 0% 3% 2% 13% 5%
$1.7M-$1.999M 0% < 1% 0% < 1% 0%
$2M-$2.999M 0% < 1% 0% 0% 0%
> $3M 0% 0% 0% 0% 0%
TOTAL 244 units 474 units 160 units 417 units 209 units 14 HAYWARD’S HOUSING DIVERSITY
Data Source: Zillow
Single-Family
$998,000
4B/2B
1,280 sf
Townhome
$749,950
4B/3B
1,474 sf
Condo
$439,230
1B/1B
429 sf
Single-Family
$1,699,000
5B/3B
2,915 sf
15 Questions
Hayward Police Department Year-End Report
16 Hayward Upward Economic Recovery Plan Update:
Restaurant Relaunch and Restore and Reopen Programs
REST AURANT
RELAUNCH &
RESTORE AND
REOPEN
Daniel Mao,
Economic Development
Specialist
REST AURANT
RELAUNCH &
RESTORE AND
REOPEN
18 Restaurant Relaunch
• $250k Budget
• Build outdoor dining where
possible
• Bench of architects available
Restore and Reopen
• $200k Budget
• Technical assistance to adapt to
market conditions (marketing
support, online platforms, exterior
repairs and improvements)
Overview
Goal
Drive customers back into brick-
and-mortar establishments.
Through targeted façade and
facility improvements, and to
enhance safety measures and
stimulate increased business for
our local establishments.
IMP ACT
• 13 of 13 businesses minority owned in
Restaurant Relaunch
• 21 of 22 businesses minority owned in
Restore and Reopen
• Several businesses report sales
recovery of more than 30% post-COVID
• Several businesses report increased
social media presence and generation of
earned media
Sample Footer Text 19
20 SIGNS
21 BEFORE
22 AFTER
23 24
BEFORE
25 AFTER
26 BEFORE
27 TO BE
COMPLETED
FEBR U AR Y 2024
TO BE COMPLETED
• LAMPS
• SIGNS
• OUTDOOR DINING
28 BEFORE
29 AFTER
30 BEFORE
31 AFTER
32 BEFORE
33 AFTER
34 BEFORE
35 AFTER
36 BEFORE
37 AFTER
38 MORE AFTERS
39 BEFORE
40 AFTER
41 BEFORE
42 AFTER
43 Sample Footer Text 44
THANK YOU
Hayward Police Department Year-End Report
45 Hayward Restaurant Month 2024
Hayward
Restaurant
Month
Catherine Ralston,
Economic Development
Consultant
Inaugural Restaurant
Month
• 18 participating businesses offering
special menu items, discounts, pre fixe
menus or free items.
• All are now gift card accepting
businesses.
• Utilized existing Yiftee platform for
promotion of event.
Additional
Promotion via
Earned Media!
• Live on set interview with the anchor
of the evening news, Heather
Holmes of KTVU Fox 2.
• Story request from East Bay Times
for an article about Restaurant
Month
• Social Media posts on City channels -
45,716 impressions!
• LinkedIn posts about Restaurant
Month – Over 14,800 impressions
By the Numbers –
Comparing January Sales
2023
$36,453.66
gift cards
redeemed
68 total
business
52 restaurants
2024
$36.708.69
gift cards
redeemed
76 Businesses
61 Restaurants
Thoughts from the Businesses
"Obviously, Its a great help and
support to the local businesses from
City of Hayward. I will give 5 star
rating."
"I felt as if the promotion did bring in
some more customers, so I would
definitely rate it a 5/5. I would love to
participate in any future events. Thank
you for supporting the businesses in
our city."
Any Questions?
Hayward Police Department Year-End Report
51 Future Meeting Topics as of February 5, 2024
Hayward Police Department Year-End Report
52 Council Economic Development Committee
Future Meeting Topics as of February 5, 2023
*Subject to change
RESPONSIBLE
STAFF FUTURE MEETING AGENDA ITEMS
PRESENTATION
DATE*
Economic
Development
Hayward Upward Economic Recovery
Program Updates Standing Item
Hayward
Police
Department
Update on Hayward Police Department Crime
Prevention Services for Businesses To be scheduled
Public Works/
Information
Technology
Update on City Fiber/Broadband Initiatives
(Following update to CIC) To be scheduled
Hayward Police Department Year-End Report
53 Committee Member/ Staff Announcements and Referrals
Hayward Police Department Year-End Report
54 Adjournment