Council Strategic
Roadmap Retreat
February 10, 2024
9:00 Welcome & Public Comments
9:10 Goals for Today
9:15 Vision and Priority Areas
9:30 Process Updates & Council Reporting Structure
10:00 Break
Objectives, Metrics & Special Projects:
10:10 Grow the Economy
10:35 Invest in Infrastructure
11:00 Confront Climate Crisis & Champion Environmental Justice 11:25 Preserve, Produce, and Protect Housing for All
11:50 Break with Lunch
12:10 Enhance Community Safety & Quality of Life
1:10 Strengthen Organizational Health
1:30 Role of Commissions in Supporting Council Priorities 1:50 Wrap up and Next Steps
AGENDA
2 10:00 Break
11:50 Break with Lunch
Public
Comment
3 Initial Brainstorm from Council on top priorities to
inform staff’s FY25 budget requests
→ Staff will return in March with a “score” for each proposed project that reflects its complexity and staffing impact Feedback from Council on staff’s proposed
quarterly reporting structure, which would start in
April
Initial discussion about the role that Commissions
play in supporting Council objectives
TODAY’S GOALS
4 COUNCIL SURVEY FEEDBACK
5 To make sure we prioritize safe community first, it is the most pressing issue. To get a realistic view of our priorities vs. what we can really afford to do beyond what is already built in.
Collaborative effort.
To affirm Council's commitment to the priorities. Staying focused on the big projects we started such as the cinema. Focusing on fundamental good local government work.
Alignment on city priorities and initiatives. A commitment to see these priorities and initiatives forward. And hopefully a reduction in Council referrals that take us away from our agreed to priorities and initiatives.
Hoping for some open-ended discussion on the City's overall health/direction and how that might inform some of our priorities. For example: I'd like for us to have a conversation on staffing since the recently adopted Climate Action Plan and the potential rent registry require the city to bring on additional staff. Given budget constraints, how are we preparing for these potential recruits?
Discuss and establish good ideas for continued improvement and grown of our Hayward.
Feb 6: Budget Forecasting Work Session
Feb 10: Strategic Roadmap Saturday Retreat
ADOPTION TIMELINE
6 February
March
April
May
June
Second Strategic Roadmap Work Session
• Present staff analysis on the estimated impact of Council proposed new projects
• Prioritization exercise
Budget and Strategic Roadmap Adoption
Third Strategic Roadmap Work Session
• Present draft FY25 Roadmap and seek final feedback
• Review of Public Dashboard
Saturday, May 11: FY 25 Budget Retreat
VISION REVIEW
7 Staff
Recommendation:
Split “Enhance
Quality of Life” into
two priorities to
better align with
Council Committees
PRIORITY AREAS
8 Lenses:
• Racial Equity
• Education City
Economic Development
Committee
PRIORITY AREAS
Infrastructure &
Airport Committee
Housing &
Homelessness Taskforce
Sustainability
Committee
Budget & Finance
Committee
Public Safety
Committee
9 Staff will provide quarterly written
reports to the full Council
COUNCIL SURVEY FEEDBACK
10 All felt positive about the Vision
All felt these are still the right priorities and agreed with splitting “Quality of Life” into two priorities
Suggested Additions:
• Hayward strives to be a regional leader in addressing the housing & homelessness crises.
• In addition to having an inviting downtown, Hayward strives to create more vibrant neighborhoods across the city (like Tennyson, Jackson Triangle, Hesperian, etc.) • Want to make sure events, improvement districts, and points of interests are supported. What committee will these fall into?
• Suggestions that “Cultivate Vibrant Neighborhoods” could fall under the Housing Taskforce, or various Commissions.
DISCUSSION
11 The suggested additions to the vision will be included in the presurvey for the March work session.
Any additional thoughts or feedback?
10 Minutes
Introducing ClearPoint Performance Management Software and Public Dashboard – Launching in April
PROCESS UPDATES
12 Internal Data Team is Pursing What Works Cities Certification
PROCESS UPDATES
13 COUNCIL REPORTING
April | Q3 Status Report:
• Staff will provide status updates for all projects on the public dashboard. • Staff will also provide a summary written report on each priority to that priority’s associated Council Committee at its next meeting.
June | Roadmap Adoption
July | Start of Fiscal Year: Staff will upload all FY25 projects to Public Dashboard with milestones and timelines for the year
August | Year End Summary: Staff will publish an online annual report for all the previous year’s projects and metrics for each priority and for the Racial Equity Lens and Education City Lens.
October | Q1 Status Report
January | Q2 Status Report
February | Annual Retreat: Review midyear status updates and set priorities for following Fiscal Year
COUNCIL REPORTING
15 Council Committee Staff Lead on Creating the Quarterly Status Report for Council
Grow the Economy Economic Development Paul Nguyen, Chief Economic Development Officer
Invest in Infrastructure Infrastructure & Airport Kathy Garcia, Deputy Director of Public Works Housing For All Housing & Homelessness Christina Morales, Housing Manager Environmental Justice Sustainability Erik Pearson, Environmental Services Manager
Community Safety Public Safety Mary Thomas, Assistant to the City Manager Organizational Health Budget & Finance Regina Youngblood, Assistant City Manager Vibrant
Neighborhoods *Written report to Council Mary Thomas, Assistant to the City Manager
EQUITY LENS
16 Introducing Josephine Ayankoya, Equity & Inclusion Officer Goal: Build a culture of racial equity to ensure the needs of all Hayward residents are met.
FY25 Work Plan
• Formalize a wholistic approach to centering equity in City of Hayward services, systems, and workplace.
• Throughout the plan, we identify projects that have a racial equity focus or that we are reviewing through a racial equity framework. • During FY25 implementation, Equity & Inclusion Officer will work with Strategic Project leads to identify equity-related metrics to measure the collective, equity impact.
EQUITY LENS
17 Proposed Council Reporting
• Equity report included in quarterly written updates to all of Council.
• Annual report in July on equity-related projects and
metrics from the previous year.
• Staff lead on creating the report: Josephine Ayankoya, Equity & Inclusion Officer, with support from relevant Strategic Project leads. • Equity & Inclusion Officer is available to join Committee meetings throughout the year for specific projects.
• Coordination of Strategic Roadmap and Racial Equity
Action Plan reporting will be explored in FY 25.
Proposed Council Reporting
• Annual written report released in July on projects and metrics from the previous year
• Staff lead on creating the report: Lindsey Vien, Library Services Deputy Director
FY25 Work Plan
EDUCATION CITY LENS
17 Grow the Economy
Objective: Grow educational pathways and workforce pipelines for residents of all backgrounds
Cultivate Vibrant Neighborhoods
Objective: Provide Community Enrichment and Educational Programming
19 Community
Services
KHCG
Taskforce
Library
Commission
Planning
Commission
Personnel
Commission
Youth
Commission
Grow the Economy
Invest in
Infrastructure
Housing For All
Environmental
Justice
Community Safety
Organizational
Health
Vibrant
Neighborhoods
Racial Equity Lens
Education City Lens
ROLE OF COMMISSIONS
DISCUSSION
20 How do you feel about staff’s proposed quarterly reporting structure?
[Share Survey results – will input on 2/9]
14 Minutes – 2 minutes each
Break
We will resume at 10:10
20 21
Provide first-rate business support services
Invest in plans and programs that create thriving commercial corridors, with an added focus on the Downtown
Grow educational pathways and workforce pipelines for
residents of all backgrounds
Strategically manage or dispose of City property to support economic goals
Grow the Economy
OBJECTIVES
Council
Economic
Development
Committee
23 Objective 1: Provide first-rate business support services Grow the Economy
METRICS / PROJECTS
Metrics
FY25
Proposed
Special
Projects
• # of businesses engaged through programs and outreach • # of concept plans reviewed for priority sites
1. Complete remaining ARPA programs including: “Restaurant Relaunch” and “Restore and Reopen” façade assistance
programs
2. Explore partnerships for the Stack Center to create an entrepreneurship hub and commercial kitchen incubator
program
24 Objective 2: Invest in plans and programs that create thriving commercial corridors, with an added focus on the Downtown Grow the Economy
METRICS / PROJECTS
Metrics
FY25
Proposed
Special
Projects
• # of businesses that received direct financial or technical support
1. Continue to roll out ARPA-funded Hayward Open for Business program to aid businesses in activating interior and exteriors with points of interest and harness social media to attract customers
2. Provide an informational report to Council on older ordinances that may have an adverse impact on our local economy (such as the Cabaret Ordinance and Conditions of Approval for alcohol and entertainment uses), and offer recommendations to update them
25 Objective 3: Grow workforce opportunity pipelines for residents of all backgrounds
Grow the Economy
METRICS / PROJECTS
Metrics
FY25
Proposed
Special
Projects
• # of Hayward residents receiving Tuition Assistance Grants • # of Hayward employers participating in Job Fairs
• # of students hosted by the City through internships and career pathway programs
• # of Hayward residents participating in career development programs at the Hayward Library
1. Develop recommendations for encouraging development of worker-cooperatives in Hayward
26 Objective 4: Strategically manage or dispose of City property to support economic goals
Grow the Economy
METRICS / PROJECTS
FY25
Proposed
Special
Projects
1. Implement a property management strategy for Cinema Place
2. Continue to work on Route 238 Corridor lands dispositions and development
3. Release solicitation for City Center disposition and development
4. Study the options for disposing of Successor Agency parcels on Mission Blvd
COUNCIL SURVEY FEEDBACK
27 • Add a metric to track the number of retailers contacted and shown the new cinema site • How can we leverage the theatre purchase to incubate new businesses? • When assisting businesses, focus on the cinema to outreach and open retail in the empty spaces
• What is missing is going after the absentee owners...we need to force them rent their place or face heavy fines
• Fill every empty storefront on B, ASAP!
• Report to Council what is being done to fill the empty storefronts • Assistance with vandalism, broken windows & doors, etc. - perhaps a small low interest loan program with resources to fix windows quickly. Otherwise, knowing it might happen again, they have no incentive to fix plywood doors and windows. • Include some sort of partnership over reducing the storefront vandalism
COUNCIL SURVEY FEEDBACK
28 • Prioritize South Hayward with downtown. I think Tennyson should be considered an opportunity to create a thriving commercial corridor.
• Call out specific corridors and improvement areas placemaking and tourism • I'd like to revisit zoning to allow for small businesses to open in different residential areas to support walkability and economic growth.
• City Center development
• Foothill | Tennyson |Hesperian
• Identity for the industrial area
• Teen focused job fair
• What options exist for developing childcare services in new and pre-existing mid/high density developments?
• I'd like to understand strategies for us to purchase surplus land for us to lease rather than disposing/selling it.
DISCUSSION
29 Grow the Economy
Now that you have seen the survey results from the
other Council Members, do you have any feedback on
the objectives, metrics, or projects for this priority area? 14 Minutes – 2 minutes each
30 Invest in multi-modal transportation
Invest in City-owned facilities & property
Enhance local water supplies and wastewater
systems
OBJECTIVES
Invest in Infrastructure
Council
Infrastructure
& Airport
Committee
31 Objective 1: Invest in multi-modal transportation system Invest in Infrastructure
METRICS / PROJECTS
Metrics
FY25
Proposed
Special
Projects
• # Traffic calming projects installed
• # Miles of bike lanes added
• # Miles of repavement
• # registered HOP users
• # One-way TNC rides provided
1. Implement recommended program improvements for Hayward Operated Paratransit (HOP) program to support seniors and adults with disabilities
2. Complete construction of Mission Boulevard phase 3
3. Evaluate the alternatives to the Downtown Loop
4. Complete implementation of “A Bench for Every Stop” project 32 Objective 2: Invest in City-owned facilities & property Invest in Infrastructure
METRICS / PROJECTS
FY25
Proposed
Special
Projects
1. Complete Phase I construction of the Stack Center and continue fundraising, with the goal of beginning Phase II in FY25
2. Begin construction on La Vista Park
3. Continue Corporation Yard safety upgrades
4. Finish a needs assessment/preliminary feasibility report on a new Police Building, including a funding mechanism
5. Finish a preliminary feasibility report on a new Corporation Yard
6. Complete security upgrades to Watkins Street garage
33 Objective 3: Enhance local water supplies and wastewater systems Invest in Infrastructure
METRICS / PROJECTS
Metrics
FY25
Proposed
Special
Projects
• Miles of water pipelines and sewer lines replaced annually (target = 2.5 miles)
1. Continue Water Pollution Control Facility Phase II upgrade
2. Complete a Recycled Water Master Plan
3. Implement Sustainable Groundwater Plan
COUNCIL SURVEY FEEDBACK
34 • Interested in a potential shuttle service, perhaps in partnership with AC Transit, for the Mission corridor to downtown and BART
• Forward how cities have created a transit service and opportunities to work with AC Transit
• Carless B St
• Interested in different phasing options for La Vista Park, understanding funding will be the issue. Some sort of outdoor space has to be created there quickly because that park was supposed to be the outdoor space for the new 176 unit building that is going up
• Make sure public works and planning work together to make sure the built landscape infrastructure includes storm water capture in the design of projects • What is the target for how much pipe is in the queue for design? Opportunities to increase EQ basins and reclaim water? Solar at lift stations? Ensure security of utilities
DISCUSSION
35 Invest in Infrastructure
Now that you have seen the survey results from the
other Council Members, do you have any feedback on
the objectives, metrics, or projects for this priority area? 14 Minutes – 2 minutes each
36 House and support people experiencing
homelessness
Encourage the production of housing for all
by creating incentives and removing development
barrier
Protect the stability and sustainability of existing
housing
Preserve, Protect & Produce Housing for All
OBJECTIVES
Council Housing
& Homelessness
Taskforce
37 Objective 1 : House and support people experiencing
homelessness
Preserve, Protect & Produce Housing for All
METRICS / PROJECTS
Metrics
FY25
Proposed
Special
Projects
• # people served at the Navigating Center and % placed in permanent housing
• # people assisted through shallow rental subsidy
• # agencies funded through Community Agency Funding Process providing direct and supportive services
1. Support development of St. Regis Behavioral Health Campus to provide health and housing services to people experiencing homelessness and mental health crises
2. Implement State Homekey funding for Project Reclamation scattered site program
38 Objective 2: Encourage the production of housing for all by creating incentives and removing development barrier
Preserve, Protect & Produce Housing for All
METRICS / PROJECTS
Metrics
• Issue Building Permits Consistent with Regional Housing Needs Allocation (RHNA) targets
• # City actions taken in support of housing development (like grants, loans funded, development agreements, ordinance modification)
1. Explore Social Impact Bond Program to convert tax-defaulted or vacant and blighted properties into wealth building ownership opportunities
2. Evaluate available funding to issue a Notice of Funding Availability (NOFA) for the development of affordable housing
3. Zoning Ordinance Amendments Related to Shelters, Group Homes, Supportive & Transitional Housing
4. Zoning Ordinance Amendments Related to Streamlining Housing Entitlements for Qualified Projects
5. Adopt Universal Design Guidelines for Accessible Housing FY25
Proposed
Special
Projects
39 Objective 3: Protect the stability and affordability of existing housing
Preserve, Protect & Produce Housing for All
METRICS / PROJECTS
Metrics
FY25
Proposed
Special
Projects
• # rent review petitions received
• # of people served by foreclosure prevention and eviction prevention services • # of people receiving relocation assistance
• # of affordable homeownership opportunities supported • # of existing affordable housing projects monitored/supported
1. Explore implementation of a rent registry to obtain better data on rent increase, evictions, and occupancy
2. Simplify the Relocation Assistance Ordinance to improve compliance and increase funding for Emergency Relocation Assistance
3. Provide creative financing like down payment assistance to help more buyers get unrestricted-deed properties
COUNCIL SURVEY FEEDBACK
40 • Given the number of new unhoused people, what is the expectation St. Regis will fill that need.
Can we keep the navigation center as it is open and open St. Regis? • What will stop encampments from sprouting up around the St. Regis? How do we find the balance between providing needed services and potentially attracting more unhoused people? • Work with services to analyze community impact to services and how to mitigate • Report on homekey - history/challenges with homekey in the past & future opportunities • Keep at it. It will never be solved, but reaching Zero homelessness can be our goal. • Advocate for room key.
• Share the number of people accessing foreclosure prevention/eviction prevention services – Would support adding funding to that if there is a need • Interested in hearing about the rental registry, but also would like to hear about other successful examples and what the County is doing so that we don't duplicate efforts • Registries are good - Seniors, Renters, Homeowners with problems • Provide information to high school students to inform families
DISCUSSION
41 Preserve, Protect & Produce Housing for All
Now that you have seen the survey results from the
other Council Members, do you have any feedback on
the objectives, metrics, or projects for this priority area? 14 Minutes – 2 minutes each
42 Reduce Greenhouse Gases and Dependency on
Fossil Fuels
Reduce waste by promoting a circular economy
Mitigate environmental and climate impacts, with
an emphasis on vulnerable communities
OBJECTIVES
Confront Climate Crisis & Champion Environmental Justice Council
Sustainability
Committee
43 Objective 1: Reduce greenhouse gases and dependency on fossil fuels Confront Climate Crisis & Champion Environmental Justice
METRICS / PROJECTS
Metrics
FY25
Proposed
Special
Projects
• Annual Communitywide GHG Emissions in MTCO2e (metric tons of carbon dioxide equivalent)
1. Implement Year 1 Programs from the adopted GHG Roadmap
2. Continue to collaborate with Ave to provide public EV charging facilities
3. Present a plan on EV charging for city facilities to CIC (for fleet and employee commuters)
4. Continue to transition City facilities from natural gas to electric, with a focus on HVAC systems
5. Continue partnership with Ave to offer incentives to purchase electric appliances to encourage community members make the transition from gas to electric
6. Improve e-bike adoption through the creation of an e-bike rebate program and ensuring that electric transit infrastructure such as EV chargers also serve e-bike and not just electric cars
44 Objective 2: Reduce waste by promoting a circular economy Confront Climate Crisis & Champion Environmental Justice
METRICS / PROJECTS
Metrics
FY25
Proposed
Special
Projects
• Pounds of waste diverted from the landfill
1. Continue to identify opportunities for compost hubs and other distribution mechanisms for compost in Hayward
2. Continue to partner with Alameda County All In Eats to encourage food recovery
45 Objective 3: Mitigate environmental and climate impacts, with an emphasis on vulnerable communities
Confront Climate Crisis & Champion Environmental Justice
METRICS / PROJECTS
Metrics
FY25
Proposed
Special
Projects
• # of participants in water conservation programs for residential, business, and municipal customers
• # of trees planted directly and in partnership with community groups (target = 1,500)
1. Complete update to Tree Preservation Ordinance
2. Implement Year 1 Programs from the adopted General Plan Environmental Justice Element, with a focus on mitigating the impact on frontline communities
3. Continue to work with HASPA partners to seek grant funding to implement the Shoreline Master Plan
COUNCIL SURVEY FEEDBACK
46 • A focus on creating EV charging at multi-family buildings or strategic parking lots nearby, perhaps partnering with large store lots to have over night charging • Look at what we can do to reduce reliance on Russel City Energy. • Events for bikes
• Reminder to include airport emissions are part of the metrics here. • Welcome to Hayward sign at Jackson needs to be redone. • Continue to work with Waste Management to educate businesses on how to reduce waste and provide recycling.
• Include KHCG
• Yes on focus on frontline communities, specifically looking at options to reduce exposure to particulate matter pollution from Russel City Energy and from cars and trucks. • Create a FAQ on the impacts of requests for trees
• Work with Caltrans to include more trees along the highway and mitigate pollution near homes • Sadly, the Tree Preservation Ordinance does NOT include planting more trees. • Help us in HASPA convince the County Supervisors to be a part of it. • our objective: be Green models for the State
DISCUSSION
47 Confront Climate Crisis & Champion Environmental
Justice
Now that you have seen the survey results from the
other Council Members, do you have any feedback on
the objectives, metrics, or projects for this priority area? 14 Minutes – 2 minutes each
Break
We will resume at 12:10
48 49
Objective 1: Provide first-rate emergency response services Enhance Community Safety
METRICS / PROJECTS
Metrics
FY25
Proposed
Special
Projects
• Police response numbers, time (dispatch to on-scene), and incident types
• Fire response numbers, time (dispatch to on-scene), and incident types
1. Expand physical dispatch space
2. Implement Emergency Medical Dispatch
3. Fill all vacant Dispatch positions
50 Provide first-rate emergency response services
Strengthen Emergency Preparedness
Enhance community access to mental and
physical health services through strategic partnerships
OBJECTIVES
Enhance Community Safety
Council Public
Safety
Committee
51 Objective 2: Strengthen emergency preparedness
Enhance Community Safety
METRICS / PROJECTS
Metrics
FY25
Proposed
Special
Projects
• % of City of Hayward employees trained to FEMA standards for appropriate position qualifications
• Number of CERT members trained annually
1. Complete update to the comprehensive Emergency Management Plan
2. Provide a training on Council’s role in an emergency
3. Implement Community Emergency Response Team (CERT) program changes
52 Objective 3: Enhance community access to mental and physical health services through strategic partnerships and programs Enhance Community Safety
METRICS / PROJECTS
Metrics
FY25
Proposed
Special
Projects
• Number and type of HEART response calls and points of contact • Number of unique patients receiving preventative care treatment at the Firehouse Clinic
• Number of medical responses that result in treat and non-transports (diverted from the emergency room)
• Number of families served through Youth and Family Services Bureau
1. Transition HEART program from pilot to permanent response program, including identifying a permanent local funding source and leveraged grants
2. Transition to new County EMS system
COUNCIL SURVEY FEEDBACK
53 • Implement strike teams for concentrated areas to help us clean up some of the window breakage, vandalism, etc, starting in the downtown. The amount of plywood on store fronts has got to be addressed.
• 24 Hour HEART
• Include enhance HEART unit.
• Would like to include continue incorporating CSO's into non-emergency responses, along with its own set of metrics.
• Storms and Blackouts
• I might consider renaming objective two to something along the lines of "Strengthening community resilience." Preparedness is good, but resilience is a key outcome. • Interested in the relationship between streets team & HPD informing how we approach prioritizing and developing safer streets.
• keep training our officers well
DISCUSSION
54 Enhance Community Safety
Now that you have seen the survey results from the
other Council Members, do you have any feedback on
the objectives, metrics, or projects for this priority area? 21 Minutes – 3 minutes each
55 Invest in Cleanliness and Blight Reduction
Provide Community Enrichment and Educational
Programming
Beautify and Activate Public Spaces
Support Volunteerism, Civic Leadership, and
Community-Led Initiatives
OBJECTIVES
Cultivate Vibrant Neighborhoods
56 Objective 1: Invest in cleanliness and blight reduction Cultivate Vibrant Neighborhoods
METRICS / PROJECTS
Metrics
FY25
Proposed
Special
Projects
• % of Access Hayward illegal dumping, graffiti, unhoused abatement, and landscaping requests are responded to within (target = 98% in 48 hours)
• # Households participating in Disposal Days
• # of home rehab grants for low-income homeowners
1. Engage owners of vacant building properties to encourage activation, starting in the downtown, and enforce against owners of empty storefronts
2. Create an analysis of the staffing and funding needs to create a public art program
3. Expand litter collection services (like the Downtown Streets Team) to pick up litter through the City
57 Objective 2: Provide community enrichment services & programming
Cultivate Vibrant Neighborhoods
METRICS / PROJECTS
Metrics
• # Unique library patrons checking out library materials • # Unique participants in library programs, by type of program • # Grants awarded to arts and music and social services agencies through Community Agency Funding Process
• # Meals delivered through SOS Meals on Wheels
58 Objective 3: Beautify and activate public spaces
Cultivate Vibrant Neighborhoods
METRICS / PROJECTS
Metrics
Special
Projects
• # Event attendees at City-run and City-sponsored events
1. Work with community groups and Council to determine funding priorities for City-sponsored events and implement new grant process by summer 2024
2. Work with partners to launch regular outdoor programming at the Stack Center Community Event Plaza by fall 2024
3. Complete Jackson Corridor landscape beautification, including monument gateway sign on Jackson at Silva Avenue
4. Create an analysis of the staffing and funding needs to create a public art program
59 Objective 4: Support volunteerism, civic leadership, and community-led initiatives
Cultivate Vibrant Neighborhoods
METRICS / PROJECTS
Metrics
FY25
Proposed
Special
Projects
• # of volunteers who participated in a program or event • # of registered volunteers citywide
• # of students who participate in the mock City Council program
1. Create a volunteer hub online to match volunteers with opportunities
2. Increase the access to community meeting rooms and facilities across the city by collaborating with HUSD and HARD to have 2-3 spaces open for public use
3. Complete interpretive signs and art in Heritage Plaza Art to Honor Indigenous and Russell City Heritage in partnership with community groups
4. Russell City Reparative Justice Project Phase IV (pending work session in March)
COUNCIL SURVEY FEEDBACK
60 • Create some sort of collaborative response or referral system or loan option to help businesses quickly recover from window breakage, theft, and vandalism. • Would like to develop a plan for addressing excessive dog droppings, piloting providing bags/signage (similar to Heritage Plaza) in specific neighborhoods. • Could the public arts program staff requirement be folded into a larger neighborhood services division?
• What is the coordination of events at Heritage Plaza with the library? • Suggested metric - # of meals distributed through the Words for Lunch program. • As a project for this objective: How do we sustainably implement the People's Budget going forward to help create programming across the city? • Foothill Blvd needs decorative fencing/dividers (like the decorative fence pieces at the new Holiday Bowl property) to make that area inviting to walkers.
COUNCIL SURVEY FEEDBACK
61 • We need an exciting/active entryway or sign, wayfinding to B Street as our downtown from Foothill Blvd.
• Look at hot spots for beautification opportunities
• The metrics don't match the specific projects outlined here - Should be more robust. • There should be a City-wide event every month!
• Produce signage for school milestones - Welcome back to school in August and Congratulations in June.
• What about partnering with the Chamber to co-host a Leadership Hayward program? • Look into some type of Hispanic presence at Heritage Plaza. • Relaunch neighborhood alert and recruit neighbors to establish chapters. • Overall like this category, but needs a bit of refinement. Seems like a lot of overlap across objectives.
• One thought is...what are our Neighborhoods?
DISCUSSION
62 Cultivate Vibrant Neighborhoods
Now that you have seen the survey results from the
other Council Members, do you have any feedback on
the objectives, metrics, or projects for this priority area? 21 Minutes – 3 minutes each
63 Strengthen Fiscal Sustainability and Transparency
Strengthen and Streamline Customer Service
Strengthen Employee Engagement, Development,
and Retention
Optimize Access to Workforce Technology
OBJECTIVES
Strengthen Organizational Health
Council Budget
& Finance
Committee
64 Objective 1: Strengthen Fiscal Sustainability and
Transparency
Strengthen Organizational Health
METRICS / PROJECTS
Metrics
FY25
Proposed
Special
Projects
• % General Fund Reserve
1. Continue to explore the potential early extension of the ½ cent local district sales tax
2. Expand financial transparency and data sharing through platforms like OpenGov
3. Establish and report on the budget for the Hayward Economic Development Corporation
4. Pursue What Works Cities certification for data-driven governance 65 Objective 2: Strengthen Customer Service, Access, and Communication
Strengthen Organizational Health
METRICS / PROJECTS
Metrics
FY25
Proposed
Special
Projects
• # Subscribers to the Stack Newsletter
• # Social Media impressions
1. Implement recommendations from the language access assessment
2. Conduct an interdepartmental assessment of Access Hayward and implement updates to streamline customer responses
3. Continue to assess additional meeting locations with hybrid capacity for Council and Commission meetings
66 Objective 3: Strengthen Employee Engagement, Development, and Retention
Strengthen Organizational Health
METRICS / PROJECTS
Metrics
FY25
Proposed
Special
Projects
• New employee experience survey
• # of final policies revised/created
1. Interdepartmentally collaborate to formalize, expand, and promote the onboarding program to improve new employee experience.
2. Audit existing policies and HR processes for compliance including areas for revision and general enhancement
3. Develop a citywide compensation philosophy with internal benchmarks in alignment with the comparator marketplace 67 Objective 4: Optimize Access to Workforce Technology Strengthen Organizational Health
METRICS / PROJECTS
Metrics
FY25
Proposed
Special
Projects
• 100% of New Technology Investments processed through IT Governance
1. Continue to implement an IT Governance workgroup to ensure business alignment with technology solutions
2. Implement the Strategic Roadmap project management software and dashboard and create linked performance dashboards for other plans, like the Housing Element and Climate Action plan
COUNCIL SURVEY FEEDBACK
68 • Build up and maintain the reserve. Have a budget overview each time we are allocating General Fund dollars (over some amount threshold) that were not already contemplated in the strategic plan.
• Show which projects that show cost savings
• Public Banking was in this section, but may fit better under grow the economy or produce housing. Don't want to lose sight of that goal, staff commitment is relatively minimal at this moment.
• Push our Economic Development to more active
• Consider an easier phone number for ACCESS Hayward for non-emergencies • Encourage staff to support local businesses including discounts. • Consider designating a Downtown Street Party for city employees.
DISCUSSION
69 Strengthen Organizational Health
Now that you have seen the survey results from the
other Council Members, do you have any feedback on
the objectives, metrics, or projects for this priority area? 14 Minutes – 2 minutes each
70 Community
Services
KHCG
Taskforce
Library
Commission
Planning
Commission
Personnel
Commission
Youth
Commission
Grow the Economy
Invest in
Infrastructure
Housing For All
Environmental
Justice
Community Safety
Organizational
Health
Vibrant
Neighborhoods
Racial Equity Lens
Education City Lens
ROLE OF COMMISSIONS
How do you see each Committee supporting Council’s Priority Areas?
COUNCIL SURVEY FEEDBACK
71 Community Services Commission:
• Housing for All (3), Vibrant Neighborhoods (3), Racial Equity (2), Environmental Justice, Community Safety, Education City
• Community Services Commission is responsible for deciding and then connecting Hayward non- profit organizations to federal funding streams. CDBG funds specifically. • What they do is important. Wish that they had more money to give out KHCG Taskforce:
• Vibrant Neighborhoods (5), Environmental Justice (4), Community Safety, Infrastructure, Organizational Health
• Their projects are good. Any chance that they could do more Beautification projects? Library Commission:
• Vibrant Neighborhoods (4), Education City (4), Racial Equity (2), Community Safety, Grow the Economy
• Explore having Book Discussions in other languages. At the moment we do in English and in Spanish. Others may be interested
COUNCIL SURVEY FEEDBACK
72 Planning Commission:
• Housing for All (5), Grow the Economy (4), Vibrant Neighborhoods(4), Environmental Justice (3), Infrastructure (3)
Personnel Commission:
• Organizational Health (5), Racial Equity (3), Community Safety, Education City Youth Commission:
• Vibrant Neighborhoods (5), Education City (3), Racial Equity (3), Community Safety (3), Grow the Economy, Organizational Health
• How can commissions support initiatives like sustainability and public art?
DISCUSSION
73 How do you see each Committee supporting Council’s Priority Areas? 14 Minutes – 2 minutes each
Note: This is an initial brainstorming discussion. Staff will bring this item back at a future work session.
NEXT STEPS
74 March
April
May
June
Second Strategic Roadmap Work Session
• Present staff analysis on the estimated impact of Council proposed new projects
• Prioritization exercise
Budget and Strategic Roadmap Adoption
Third Strategic Roadmap Work Session
• Present draft FY25 Roadmap and seek final feedback
• Present list of projects tagged with Equity or Education lens • Review of Public Dashboard
Saturday, May 11: FY 25 Budget Retreat
• Departmental budget presentations will link back to the Roadmap priorities
Thank you!