1 Council Economic
Development
Committee
March 4, 2024
2 How to Provide Public Comments
The Council Economic Development Committee is accepting public comments prior to the meeting via email
Public Comments via Zoom has been suspended.
Hayward Police Department Year-End Report
3 Approval of Minutes from February 5, 2024
Regular Meeting
Hayward Police Department Year-End Report
4 Hayward Police Department Business Crime Statistics and Response Services Update (Oral Report Only)
COUNCIL ECONOMIC
DEVELOPMENT
COMMITTEE
A conversation regarding retail crime, statistics, trends, and how to detour victimization
Captain Dan Olsen
March 4, 2023
HOW TO COMBAT BREAK
-
INS
AND SMASH AND GRABS
•
Anti
-
Theft Measures
•
Metal rollup doors, High
-
Def cameras for inside and outside, monitored alarms, GPS registers (or secure them to the counter)
•
Even masked, MO’s, clothing, shoes, weapons and vehicles can link crimes (TRAK flyers) •
Immediate video review for the purpose of collecting evidence, crime scene integrity, prints •
CPTED
•
Vehicle barriers
•
Improved lighting
•
Dummy cameras/cars
PROACTIVE STEPS TAKEN BY
HPD
•
Informative pamphlets distributed by District Command during downtown patrols/walking beat
•
PSA’s filmed and shared via our Social Media platforms
•
Suggestions made during the Business Licensing process
•
Build out of ALPR net (all ingress and egress to be covered) •
Security checks
•
Crimemapping.com
•
New Community facing Crime Dashboard coming out soon
INVESTIGATIVE STEPS TAKEN BY
HPD
•
TRAK flyers and information sharing with other local agencies •
Evidence collection and analysis (HPD’s in
-
house fingerprint examiner)
•
Resource pooling as part of the FBI Task Force
•
Stat driven directed patrols and security checks
•
Victim support in furtherance of prosecution
•
Involvement in RESET
•
Real Time Crime Center being researched and hopefully designed into future PSC
STAT DRIVEN DIRECTED PATROLS
26 vandalisms (9 businesses/17
vehicle) & 7 of the 9 were window
breaks
January 1
–
February 12, 2024
Downtown “B” Beat
HISTORICAL STATS
AND TRENDS
Burglary
–
Commercial
Up 19%
Burglary
–
Residential
Up 20%
Larceny
Up 47%
Larceny
–
From a vehicle
Up 45%
Motor Vehicle Theft
Up 39%
Prop 47 (
-
$950), AB 109, ACDA Direction
QUESTIONS?
Captain Dan Olsen
Division Commander for the Criminal
& Special Investigations Bureaus
510
-
293
-
7123
Daniel.Olsen@hayward
-
ca.gov
Hayward Police Department Year-End Report
12 Hayward Upward Economic Recovery Program Update: New “Hashtag Hayward” Initiative (Oral Report Only)
CITY OF HAYWARD
Catherine Ralston, Economic Development Consultant
Daniel Mao, Economic Development Specialist
March 4, 2024
HASHTAG HAYWARD
SMALL BUSINESS GRANT
PROGRAM
• The City of Hayward is excited to announce a new grant program designed to assist businesses with harnessing the power of their customers social media postings. • Social Media is fast becoming the way customers discover new products, brands and businesses. • According to Sprout Social, “43% of consumers have increased their use of social to discover new products and brands, to purchase products or services (36%) and recommend brands to family and friends (33%).” • Today, customers love to “show” the Who, What, Where and When’s of life through their Social Media posts. • Instagram has become one of the fastest growing sites for those pictures showing the fun selfie spot to take a picture, the amazing food that was ordered, the cool new art murals that went up and more. • Businesses have an opportunity to use these posts for marketing and engagement with their current customers and future customers.
HASHTAG HAYWARD
SMALL BUSINESS GRANT
PROGRAM
• The grant dollars can be used for the installation of items that will encourage customers to snap, tag and post their pictures. • Interactive Murals and Sculptures
• Window Lighting and Façade Enhancements
• Corner Building District Identity
• A-Frame or Blade Signs
• Seating, Wayfinding, and Center Lighting
• Improvements to Social Presence/Website
INTERACTIVE MURALS, SCULPTURES, AND
CORNER BUILDING DISTRICT IDENTITY
WINDOW LIGHTING AND FAÇADE
ENHANCEMENTS
A-FRAME OR BLADE SIGNS
SEATING, WAYFINDING, AND CENTER LIGHTING
INFLUENCER COLLABORATIONS
The City has secured a collaboration with four local influencers.
These influencers will leverage their creative prowess to generate engaging content that actively promotes and highlights the unique offerings of the partnered small businesses.
Four influencers have joined the project as a bench of consultants marketing consultants and content creators.
Influencers will also offer consultation services for menu improvements, potential promotions and other recommendations.
Influencer Component
ARTIST COLLABORATIONS
Artist Component
The City has secured a collaboration with 6 local
Bay Area artist
These artists will work with the small business
owners to create unique art murals or graphic
designs to engage customers.
LinkedIn Post
9,700 impressions
following the news
story
Next Steps
Overwhelming interest with over 125
applications submitted in two weeks.
Staff currently reviewing applications.
Staff will inform approved, declined, and
waitlisted businesses of their application
status.
Staff will provide approved grantees clear
guidance on eligible expenses and be
connected to appropriate resources to
accomplish grant objectives.
Applications closed as of 2/23/2024. May reopen depending on budget availability, program success.
Hayward Police Department Year-End Report
23 Future Meeting Topics as of March 4, 2024
Hayward Police Department Year-End Report
24 Council Economic Development Committee
Future Meeting Topics as of March 4, 2024
*Subject to change
RESPONSIBLE
STAFF FUTURE MEETING AGENDA ITEMS
PRESENTATION
DATE*
Economic
Development
Hayward Upward Economic Recovery
Program Updates Standing Item
Economic
Development/
Development
Services/HPD
Discussion of Potential Regulatory and Other
Barriers to Business Attraction To be scheduled
Public Works/
Information
Technology
Update on City Fiber/Broadband Initiatives
(Following update to CIC) To be scheduled
Hayward Police Department Year-End Report
25 Committee Member/ Staff Announcements and Referrals
SoHay
29225 Mission Blvd
Lincoln Landing
22341 Foothill Blvd
Hayward Police Department Year-End Report
26 Adjournment