Attachment I
2023 Participation Numbers
• 33,102 Total registered participants
• 371 camps offered; 5,670 campers served
• Golf - 37,313 rounds played
• Golf Range - 46,184 buckets sold
Health Equity Initiative 2023
• Free Aquatics
• 1,112 free swim lessons
• 4,721 free recreational swimmers
• Free Camps
• 96 weeks of camp
• Free Classes
• Over 1,300 participants
• Mobile Recreation
• Over 1,500 registrants
• Special Events
• Over 4,000 participants
Accessibility and Outreach
• Community Grants
• 62 community-based non-profits and government partners • Over $200,000 in waived rentals fees awarded to our partner agencies and community groups
• Outreach registration events and trainings for non-
traditional clients
• Scholarships
• 261% increase
• Over 260 individuals received scholarships and signed up for over 1,200 classes
• Access for All
• 283% increase
• Adaptive Programming
• Two Recreation Therapists on staff
• Adaptive Swimming
• New adaptive recreation programming section
• Inclusion Working Group
Focus on the Arts
• Two arts-focused staff
• Camp Create (new) at Weekes
• Weekes Afterschool Arts Center
• DMT
• Lights on Series
• Over 200 attendees
• International Dance Festival and Bedtime Theater Series • DMT Presents Series
• 3 of the 4 performances have been sold-out
• Over 900 attendees
• Launched Arts Access program for underserved
schools to attend cultural performance events.
Park Maintenance
Standards
Park
Maintenance
Standards
Park Maintenance Standards
• Based on Board adopted
standards
• Parks were broken up
into seven elements
H.A.R.D. staff conducted the
first Park Maintenance
Standards review of parks
• Over 190 individual
reviews conducted
The instrument has been tested
but is being updated based on
feedback
Park
Maintenance
Standards -
Overview
Park scores
• Each Park score ranged
from 53% - 100%
• Average score of
89%
• CDP scores from
86% - 96%
0 5
10 15
20 25
30 35
52 - 61 % 61 - 70% 70 - 79% 79 - 88% 88 - 97 % 97 - 100% Number of Parks
Park Scores H.A.R.D. Top and bottom-rated parks
Park Maintenance
Standards – Top
Performing Parks
Park Scores in Hayward
averaged 87%
• 24 A-rated parks (6 - 100%)
• 10 B-rated parks
• 8 C-rated parks
• 3 parks received a score of
under 70%
Majority of parks :
• Were free of large debris
Almost half of H.A.R.D. parks
were free of graffiti.
H.A.R.D. Parks that have received a score of 90% of highe Park Maintenance
Standards –
Lowest Performing
Parks
Eight Parks Received park
grades less or equal to
70%
• Eight of the bottom ten
parks received a Graffiti
score of less than or
equal to 60% >>>
Addressing graffiti may
have the most immediate
effect on improving park
scores
H.A.R.D. Parks with the highest intensity of graffiti
Park Maintenance
Standards –
Insights, Next
Steps
• Changes to the survey
instrument
• Begin incorporating
community members,
partners, and
stakeholders into the
review process
• Develop a consistent
schedule for the review
of parks to identify
longitudinal trends
Placer.ai – Park Usage
Placer.ai – Park
Usage, Overview
Information
• Placer.ai is a software company that
can estimate visitors to specific parks
based on cell phone data
• 3.91 Million people visited H.A.R.D.
Parks in 2023
• 2.1 million people visited parks in
Hayward (64% of total Visits)
• An increase of ~25% as
compared to 2018, (3.1 Million in
2018)
• High park use from April – October
• Most Visitors are from within the
District boundaries – though more
analysis may be necessary
Placer.ai – Park Usage, Demographics of Users
H.A.R.D. parks serve a diverse population
• Users closely resemble the district
population (ethnicity, income,
educational attainment, etc.)
• Median income of users $84k vs $92k
for all District residents
• Close to even split between owners
and renters
0% 5% 10% 15% 20% 25% 30% 35% 40%
Hispanic or Latino
Asian
White
Black
Other
Race and Ethnicity
Percentage
18%
25%
27%
20%
10% Elementary
High School Graduate
College / Associate
Degree
Bachelor Degree
Advanced Degree
Placer.ai –
Top Visited
Parks
The top 10 visited parks in the
District accounted for more
than half of all visits
Park Visits
Alden E. Oliver Sports Park 691,590
San Lorenzo Community Park 332,559
Kennedy Park 327,900
Castro Valley Community Park 183,581
Mission Hills Of Hayward Golf Course 140,726
Tennyson Park 108,324
Meek Estate Park 101,560
Mervin Morris Park 87,799
Eden Greenway 86,609
Gordon E. Oliver Eden Shores Park 80,772
Community Center/Facility Visits
Hayward Plunge 54,416
Castro Valley Community
Center 33,520
Cherryland Community Center 16,578
Sorensdale Recreation Center 16,323
Meek Mansion 13,973
Sulphur Creek Nature Center 11,423
Weekes Park Community
Center 11191
Chanticleers Theatre 10202
Placer.ai Trends/Bond Successes
The COVID-19 pandemic heavily
impacted park usage
• The number of users has now
recovered and may eclipse pre-
pandemic levels
• Highlight the importance of parks
and recreation opportunities
Measure F1 Bond
• Parks that received Bond funds all
saw an increase in users since 2018
• Bond investments have shown some
increase in usage
0 20000
40000
60000
80000
100000
120000
140000
Park Usage Comparison 2020 vs 2023
Hayward Parks / Custom Chain | Jan 02, 2023 - Dec 25, 2023 Hayward Parks / Custom Chain | Jan 06, 2020 - Dec 28, 2020 Public Safety
Public Safety -
Interactions
H.A.R.D. public safety rangers, track ranger
interactions with the public
• In 2023 – H.A.R.D. The Public Safety Division
had recorded 7,505 interactions
• The most significant number of Interactions
occur during summer months – May through
August – with the highest in July
• Top Interactions
• Park Hours Violations – 4,533
• Pets Shall be Restrained – 894
• Smoking Prohibited – 439
• Camping and Lodging – 437
• Alcohol Prohibited – 229
Park Safety – High
Interaction Parks
Park/Facility Interactions People Adjusted Number of Users Weekes Park 519 1410 50,378
Tennyson Park 440 1319 107,381
Kennedy Park 429 1598 326,228
Sorensdale Park 345 1051 36,619
Adobe Park 333 1912 39,388
Hayward Plunge
Greenway Trail 315 701 9,963
Centennial Park 293 1006 49,851
Meek Estate Park 289 750 100,748
San Lorenzo Community
Park 288 1414 328,065
Cannery Park 282 937 72,263
Alden E. Oliver Sports Park 258 2773 687,398
High-interaction parks were spread out
throughout the District.
• Though a vast majority of Interactions occur
in the City of Hayward, Parks
• 62% of all Interactions occurred in
Hayward Parks – though 64% of total
visitors were to Hayward Parks
• Interactions per Census Designated
Places matched visitors per CDP Parks
• More Interactions related to more
people using the park
Park Safety – Top Interactions
• Park Hour Violations (4,533)
• Kennedy Park – 257
• Adobe Park – 232
• Centennial Park – 209
• Alden Oliver – 205
• Eden Shores – 203
• Pets Restrained (894)
• Sorensdale – 56
• San Felipe – 50
• Eden Greenway – 48
• Tennyson Park – 42
• Meek Estate Park – 40
• Camping Lodging (437)
• Weeks Park – 170
• Hayward Plunge Greenway – 41
• Cannery Park – 35
• Centennial Park – 21
• Birchfield Park – 20
• Tennyson Park – 20
• Alcohol Prohibited w/out Permit (229)
• Tennyson – 170
• Weekes – 17
• Sorensdale Park – 13
• Kennedy Park – 10
• San Lorenzo Community Park– 8
Conclusion
The District has invested heavily in
qualitative and quantitative data
collection and analysis
These data points in addition to the
development of the District-wide Needs
Assessment and Survey collection, will
give staff an ever-expanding idea of our
role and future in the community