Enhance Community Safety Grey = Council comments at 2/10/24 Retreat (projects will be renumbered for the final version)
Objective 1: Provide first-rate emergency response services # Proposed Metrics Comments Division
SM1 Police response numbers, time (dispatch
to on-scene), and incident types Staff is prepared to report quarterly Police SM2 Fire response numbers, time (dispatch to
on-scene), and incident types Staff is prepared to report quarterly Fire SM3 Request to include recruitment efforts as a
project or metrics
PD and HR report on recruitment metrics
annually as it is part of the CALEA
Accreditation Process.
St
aff can will send
this data to Council. The PD website also
has a link to the final CALEA report with
these metrics included.
Polic
e
# Proposed Special Projects Comments Division
SP1 Expand physical dispatch space This project is on staff's work plan Police & Fire SP2 Implement Emergency Medical Dispatch This project is on staff's work plan Police & Fire SP3 Fill vacant Dispatch positions This project is on staff's work plan Police & Fire SP4 Discussion about wage theft and white-
collar crime
Wage theft is not within the purview of
Police Department. Staff can provide data
on white collar crime statistics can be
provided routinely at the Public Safety
Committee.
Police
SP5 Request to continue catalytic converter
program with EAROP
Staff re
commends revisiting this request
at midyear. The planning, coordination,
and execution of this item requires staff
time from the District Command Unit,
who is also tasked with a variety of other
community concerns (e.g. homelessness,
long term neighborhood issues, crime
prevention, etc.).
Polic e
SP6
Request for a report on insurance – why
are businesses losing it and how can we
support them?
Sta
ff has brought up this issue with State
representatives in the most recent
meetings and has added it to the City's
legislative program for the City's lobbyist
firms. Unfortunately, this is not
something that can be addressed at the
local level.
City Manager
Administration
1 Attachment II Council Feedback and Staff Comments
SP7
Request for a briefing on vandalism and
property damage issues at the Public
Safety Committee
P olice can provide updates on this issue
at a future Public Safety Committee
meeting. Staff does not recommend
adding this as a stand alone project.
Police
SP8 Request for a report on the
Cadette/Explorer program
Police can provide a memo to Council on
the Explorer Program as well as internship
partnerships through HUSD and CSUEB.
There is no formal, paid Cadet Program
although it has been discussed and would
require PD and HR staff time to
develop.
Staff does not recommend
adding this as a stand alone project at this
time, due to competing priorities.
Police
# Proposed Metric Comments Division
SM4
% of City of Hayward employees trained to
FEMA standards for appropriate position
qualifications
Staff is prepared to report annually Fire
SM5 Number of CERT members trained
annually
Staff is prepared to report annually Fire
# Proposed Special Projects Comments Division
SP9 Complete update to the comprehensive
Emergency Management Plan This project is on staff's work plan Fire SP10 Provide a training on Council’s role in an
emergency This project is on staff's work plan Fire
SP11 Implement Community Emergency
Response Team (CERT) program changes
This project is on staff's work plan Fire
# Proposed Metrics Comments Division
SM6 Number and type of HEART response calls
and points of contact;
Staff is prepared to report quarterly CSD
SM7
Number of unique patients receiving
preventative care treatment at the
Firehouse Clinic
Staff is prepared to report biannually Fire
Objective 2: Strengthen Community Resilience
Objective 3: Enhance community access to mental and physical health services through strategic partnerships
2 SM8
Number of medical responses that result
in treat and non-transports (diverted from
the emergency room)
Staff is prepared to report biannually Fire
SM9 Number of families served through Youth
and Family Services Bureau Staff is prepared to report biannually PD # Proposed Special Projects Comments Division
SP12
Transition HEART program from pilot to
permanent response program, including
identifying a permanent local funding
source and leveraged grants
This project is on staff's work plan CSD
SP13 Transition to new County Emergency
Medical Services (EMS) system
This project is on staff's work plan Fire
3 Grow the Economy Grey = Council comments at 2/10/24 Retreat (projects will be renumbered for the final version)
Objective 1: Provide first-rate business support services Proposed Metrics Staff Comments Division
EM1 # of businesses engaged through programs
and outreach Staff is prepared to report quarterly Economic Development
EM2 # of concept plans reviewed for priority sites Staff is prepared to report annually Economic Development
Proposed Special Projects Comments Division
EP1
Complete remaining ARPA programs
including: “Restaurant Relaunch” and
“Restore and Reopen” façade assistance
programs
This project is on staff's work plan Economic
Development
EP2
Explore partnerships for the Stack Center to
create an entrepreneurship hub and
commercial kitchen incubator program
This project is on staff's work plan City Manager
Administration
EP3
Request to relook at Cannabis to see if we
have streamlined processes as much as
possible
Staff does not recommend taking action
on this item in FY25 due to competing
priorities. The cannabis application
process was streamlined significantly in
2020 with the adoption of updated
processes and regulations. To date, the
City has not experienced significant
interest from operators wanting to
expand in Hayward due to the City’s tax
rate and the State’s permitting and
regulatory framework.
Economic
Development
and Planning
EP4
Question about what type of development
checklists we have for small businesses
interested in coming to Hayward
Staff is taking action on this item, but does
not recommend adding it as a stand alone
project. As part of the Downtown Working
Group, ED is producing a quick start guide
for entrepreneurs starting their first
business in Hayward. ED will share this
with Council. DSD already provides
checklists for businesses who need use or
building permits.
Economic
Development
and Planning
Proposed Metric Comments Division
EM3 # of businesses that received direct financial
or technical support Staff is prepared to report quarterly Economic Development
Objective 2: Invest in plans and programs that create thriving commercial corridors, 4 Proposed Special Projects Comments Division
EP5
Continue to roll out ARPA-funded Hayward
Open for Business program to aid businesses
in activating interior and exteriors with points
of interest and harness social media to attract
customers
This project is on staff's work plan Economic
Development
EP6
Provide an informational report to Council on
older ordinances that may have an adverse
impact on our local economy (such as the
Cabaret Ordinance and Conditions of
Approval for alcohol and entertainment uses),
and offer recommendations to update them
Staff is seeking feedback from Council on
FY25 priorities for this and other ED
projects.
Economic
Development
and Planning
EP7 Create and implement a Foothill Action Plan
(Downtown Working Group)
Staff has added this project to their work
plan. This project will take significant staff
time in the first half of FY25, particularly
for the Economic Development Division.
Several
EP8
Request for staff to bring forward a proposal
to address the plywood on windows and how
to support businesses suffering from multiple
window breaks
Staff has reached out to cities that have
tried this type of program. All have
expressed that the funding is quickly
depleted and the problem has persisted.
Staff will begin tracking the incidents of
broken windows downtown and
brainstorm solutions as part of the
Downtown Working Group. Staff does not
recommend adding this as a stand alone
project.
Economic
Development
EP10 Request to revisit (or provide a report on) the
vacancy ordinance and why it is/isn’t working
This project is similar to project NP3 (see
the Vibrant Neighborhoods priority). Code
provided an update on the vacancy
ordinance activity to CEDC in October
2023. An update can be scheduled in 2024
pending Code staff availability.
Code
Enforcement
5 EP15
Request to see an enforcement strategy
around street vendors, with a focus on
limiting open flames/smoke
Staff is seeking feedback form Council on
FY25 priorities for this and other Code
Enforcement project, due to limited staff
capacity. Staff has created a cross-
departmental staff committee to
coordinate and implement enforcement
strategies. Staff will prepare a memo for
Council describing these efforts.
Code
Enforcement
EP9
Request to provide a summary of past
discussions on the industrial area for new
Council members– branding and bringing
amenities
Staff is seeking feedback from Council on
FY25 priorities for this and other ED
projects. ED staff can resend the previous
report on marketing and branding to the
CEDC. This project would require effort
from Maintenance and Public Works on
sign placement and design. There is not
currently a funding source for this effort.
Economic
Development
EP11
Request to look at zoning changes to better
allow popup and small businesses in
residential areas (like coffee shops)
Staff is seeking feedback from Council on
FY25 priorities for this and other ED
projects. Planning Division and Economic
Development can will begin evaluating the
land use framework in late 2024, early
2025 to determine what land use and
entitlement changes are necessary and
reasonable. This would take staff time
away from other projects.
Economic
Development
and Planning
EP12
Request to provide a report on if/how other
midsized cities around the nation have
revitalized their downtowns
Staff is seeking feedback from Council on
FY25 priorities for this and other ED
projects. ED staff would need to bring on
a subject matter expert/consultant on this
to provide information and lead a
discussion. There is not currently a
funding source for this effort.
Economic
Development
and Planning
6 EP13
Question about if we could contract out
weekend enforcement to alleviate overtime
stress on HPD staff (mostly related to broken
windows)
Police is currently operating on a
mandatory overtime schedule to staff
Patrol and maintain current operational
capacity. Overtime is routinely posted for
downtown, but Officers consistently get
pulled to fill beat vacancies. Several
private security firms have been explored,
but none have been a viable long-term
option. Staff will continue to evaluate
security options as part of the Downtown
Working Group.
Police
EP14
Discussion about how to celebrate the
success of the Tennyson commercial corridor
while also wanting the City to invest there as
well as downtown
Staff in Public Works and Maintenance
Services have noted the desire for Council
to consider Tennyson for improvements,
alongside the downtown. Staff
recommends using the Stack Center
construction as a catalyst for a longer
term visioning of upgrades to Tennyson
Road. However, staff recommends
revisiting this item at midyear, due to low
capacity over the next six months.
Economic
Development
Objective 3: Grow educational pathways and workforce pipelines for residents of all backgrounds Proposed Metrics Comments Division
EM4 # of Hayward residents receiving Tuition
Assistance Grants
Staff is prepared to report annually Economic
Development
EM5 # of Hayward employers participating in Job
Fairs
Staff is prepared to report annually Economic
Development
EM6 # of students hosted by the City through
internships and career pathway programs
Staff is prepared to report annually Several
Proposed Special Projects Comments Division
EP16
Develop recommendations for encouraging
development of worker-cooperatives in
Hayward
Staff is seeking feedback from Council on
FY25 priorities for this and other ED
projects. ED staff would need to bring on
a subject matter expert/consultant on this
to provide information and lead a
discussion. There is not currently a
funding source for this effort.
Economic
Development
and Planning
EP17 Request to partner with HUSD and HARD on a
job fair for teens
Staff is planning to organize and facilitate
two job fairs as part of the Tuition
Assistance Program. Staff will add this as a
project to the Roadmap.
Economic
Development
and Library
7 Objective 4: Strategically manage or dispose of City property to support economic goals Proposed Special Projects Comments Division
EP18 Implement a property management strategy
for Cinema Place This project is on staff's work plan City Manager Administration
EP19 Continue to work on Route 238 Corridor lands
dispositions and development This project is on staff's work plan City Manager Administration
EP20 Release solicitation for City Center disposition
and development This project is on staff's work plan City Manager Administration
EP21 Study the options for disposing of Successor
Agency parcels on Mission Blvd This project is on staff's work plan City Manager Administration
EP22
Request for report at CEDC and then work
session at Council to discuss options and
strategy for Cinema Place
The discussion at CEDC is happening on
April 29, which can be followed by a work
session to full Council. Staff is adding this
as a project.
City Manager
Administration
8 Preserve, Protect & Produce Housing for All
Grey = Council comments at 2/10/24 Retreat
(projects will be renumbered for the final version)
Objective 1: House and support people experiencing homelessness # Proposed Metrics Comments Division
HM1 # people served at the Navigating Center
and % placed in permanent housing
Staff is prepared to report on this
quarterly
Community
Services
HM2 # people assisted through shallow rental
subsidy
Staff is prepared to report on this
annually
Community
Services
HM3
# agencies funded through Community
Agency Funding Process providing direct
and supportive services
Staff is prepared to report on this
annually
Community
Services
# Proposed Special Projects Comments Division
HP1
Support development of St. Regis
Behavioral Health Campus to provide health
and housing services to people experiencing
homelessness and mental health crises
This project is on staff's work plan Community
Services
HP2 Implement State Homekey funding for
Project Reclamation scattered site program This project is on staff's work plan Community Services
HP3 Provide a update to Council on the City's
homelessness efforts This project is on staff's work plan Community Services
HP4
Discussion about St. Regis – wanting to
ensure the impact on the neighborhood is
minimal.
T
his will be combined with project HP1.
Staff proposes doing an update on St.
Regis as part of a broader update to
Council on the City’s homelessness
efforts. This should be aligned with the
release of PIT Count data and can
include updates on St Regis, HNC,
shallow subsidy program, HEART, state
of emergency/potentially Housing
Element updates related to
homelessness (in conjunction with
Planning). We anticipate data being
released over the summer, so would
recommend bringing this item Fall
2024.
C ommunity
Services
9 # Proposed Metric Comments Division
HM4
Issue Building Permits Consistent with
Regional Housing Needs Allocation (RHNA)
targets
Staff is prepared to report on this
biannually Housing
HM5
# City actions taken in support of housing
development (like grants, loans funded,
development agreements, ordinance
modification)
Staff is prepared to report on this
annually Housing
# Proposed Special Projects Comments Division
HP5
Explore Social Impact Bond Program to
convert tax-defaulted or
vacant and
blighted properties into wealth building
ownership
opportunities
T
his project is on staff's work plan Housing
HP6
Evaluate available funding to issue a Notice
of Funding Availability (NOFA) for the
development of affordable housing
This project is on staff's work plan Housing
HP7
Zoning Ordinance Amendments Related to
Shelters, Group Homes, Supportive &
Transitional Housing
This project is on staff's work plan Planning
HP8
Zoning Ordinance Amendments Related to
Streamlining Housing Entitlements for
Qualified Projects
This project is on staff's work plan Planning
HP9 Adopt Universal Design Guidelines for
Accessible Housing This project is on staff's work plan Planning Objective 3: Protect the stability and sustainability of existing housing # Proposed Metrics Comments Division
HM6 # rent review petitions received Staff is prepared to report on this quarterly Housing
HM7 # of people served by foreclosure
prevention and eviction prevention services
Staff is prepared to report on this
annually Housing
HM8 # of people receiving relocation assistance Staff is prepared to report on this quarterly
Housing
HM9 # of affordable homeownership
opportunities supported
Staff is prepared to report on this
annually
Housing
HM10 # of existing affordable housing projects
monitored/supported
Staff is prepared to report on this
annually
Housing
Objective 2: Encourage the production of housing for all by creating incentives and removing development barrier
10 # Proposed Special Projects Comments Division
HP10
Evaluate the option of creating a rent
registry to obtain better data on rent
increase, evictions, and occupancy
T
his project is on staff's work plan Housing
HP11
Simplify the Relocation Assistance
Ordinance to improve compliance and
increase funding for Emergency Relocation
Assistance
This project is on staff's work plan Housing
HP12
Provide creative financing like down
payment assistance to help more buyers get
unrestricted-deed properties
This project is on staff's work plan Housing
HP13
Request for a “housing rights” pamphlet
that could be shared with families through
schools
S
taff currently works with HUSD to
communite options to partents. Staff
will review the materials and approach
in FY25, but dos not recommend adding
this as a new project.
On this topic, it is
best practice for City staff to talk to
adults through certified translators,
rather than rely on children as
interpreters or liasons for family
members. Staff recommends continuing
to target outreach materials to adults
and ensuring the City has the resources
to translate materials and interpret
verbal communications in multiple
languages.
Hou
sing
HP14
Request for a report on a possible rental
registry – What is happening in other bay
area cities? What is the resource request
associated with this?
T
his will be combined with project
HP10. This is a reasonable project with
current staffing levels.
The report will
include information about the required
staffing levels and budget to implement
such a project for Council’s
consideration.
Hou
sing
11 Invest in Infrastructure Grey = Council comments at 2/10/24 Retreat (projects will be renumbered for the final version)
Objective 1: Invest in multi-modal transportation
Proposed Metrics Comments Division
FM1 # Traffic calming projects installed Staff is prepared to report annually Transportation FM2 # Miles of bike lanes added Staff is prepared to report annually Transportation FM3 # Miles of repaving completed Staff is prepared to report annually Transportation FM4 # registered HOP users Staff is prepared to report quarterly Community Services FM5 # One-way TNC rides provided Staff is prepared to report quarterly Community Services FM6 Request to add traffic collision statistics S taff is prepared to report quarterly Police and Transportation
FM7
Request to add a metric to quantify the
number of requests for and actions on
traffic calming projects
Combine with RM1 Transportation
Proposed Special Projects Comments Division
FP1
Implement recommended program
improvements for Hayward Operated
Paratransit (HOP) program to support
seniors and adults with disabilities
This project is on staff's work plan Community Services FP2 Complete construction of Mission
Boulevard phase 3
This project is on staff's work plan Engineering
FP3 Evaluate safety enhancements for the
Downtown Loop
This is on staff's work plan: Staff
received a Federal grant to fund
planning and design of safety
improvements on seven corridors,
including the Downtown Loop
Transportation
FP4 Complete implementation of “A Bench for
Every Stop” project
Staff is making progress on a pilot
project, which will continue in FY25
Transportation
FP5 Main Street complete street construction This project is on staff's work plan Engineering FP6
Question about if we can “sponsor” an AC
transit bus by wrapping it in green and
adding an H, so people know it is a
Hayward route
PW staff will explore, but does not
believe this would be straightforward
given how bus operations work. Staff
recommends that the City’s ILC
member could bring it up at the
quarterly meeting, and does not
recommend adding this as a new
project.
Transportation
FP7
Discussion about what is being done to
help people understand how to use busses
and pay for bus fare
PW staff will reach out to AC Transit to
understand what they are doing and
provide a brief memo to CIC. Staff does
not recommend adding this as a stand
alone project.
Transportation
12 Proposed Special Projects Comments Division
FP7
Complete Phase I construction of the Stack
Center and continue fundraising, with the
goal of beginning Phase II in FY25
This project is on staff's work plan Engineering
FP8 Begin construction of La Vista Park This project is on staff's work plan Engineering FP9 Complete Phase I of Weekes Library
beautification This project is on staff's work plan Library FP11
Finish a needs assessment/preliminary
feasibility report on a new Police Building,
including a funding mechanism
This project is on staff's work plan Public Works,
Police
FP12 Finish a preliminary feasibility report on a
new Corporation Yard
This project is on staff's work plan Public Works,
Maintenance
FP13 Complete security upgrades to Watkins
Street garage
Staff will return to Council with a
proposal in early FY25 Maintenance
Objective 3: Enhance local water supplies and wastewater systems Proposed Metrics Comments Division
FM8 Miles of water pipelines and sewer lines
replaced annually (target = 2.5 miles) Staff is prepared to report annually Utilities FM9 Request to add metric on water quality Staff is prepared to report annually Utilities Proposed Special Projects Comments Division
FP14 Continue Water Pollution Control Facility
Phase II upgrade
This project is on staff's work plan Utilities
FP15 Complete a Recycled Water Master Plan This project is on staff's work plan Utilities FP16 Implement Sustainable Groundwater Plan This project is on staff's work plan Utilities Objective 2: Invest in City-owned facilities & property 13 Champion Climate Resilience & Environmental Justice
(projects will be renumbered for the final version)
Objective 1: Reduce Greenhouse Gases and Dependency on Fossil Fuels # Proposed Metrics Comments Division
CM1
Annual Communitywide GHG Emissions in
MTCO2e (metric tons of carbon dioxide
equivalent)
Staff is prepared to report annually Environmental
Services
# Proposed Special Projects Comments
CP1 Implement Year 1 Programs from the
adopted GHG Roadmap
This is reliant on outcome of proposed
position requests for FY25
Environmental
Services
CP2
Continue to collaborate with Ava
Community Energy to provide public EV
charging facilities
This project is on staff's work plan Environmental
Services
CP3 Present a plan on EV charging for city
facilities
This was presented to CSC in January.
Staff will take this to the full Council in
FY25 and is currently applying for a
grant to implement the plan.
Maintenance
Services,
Environmental
Services
CP4
Continue to transition City facilities from
natural gas to electric, with a focus on
HVAC systems
Staff is working with a vendor to
complete a package of energy
efficiency improvements, which will
continue into FY25
Maintenance
Services,
Environmental
Services
CP5
Improve e-bike adoption through the
creation of an e-bike rebate program and
ensuring that electric transit infrastructure
such as EV chargers also serve e-bike and
not just electric cars
The City just received a grant from
CARB for this three-year project.
Implementation will begin this
summer.
Environmental
Services
CP6
R
equest for report on options to provide
EV chargers and public transit options for
multifamily
Staff can provide a memo to Council
with information about options to
provide EV chargers for multifamily
residents. Staff does not currently have
the capacity to investigate public
transit options for multifamily and
recommends that this request be
directed to the Alameda County
Transportation Committee liason. Staff
does not recommend adding this as a
stand alone project.
Environmental
Services
Grey = Council comments at 2/10/24 Retreat
14 CP7 R equest for a community bike event/race
with a category for e-bikes
S
taff has concerns with hosting a bike
race and does not recommend adding
this as a project at this time. If Council
is interested in pursuing this, staff can
reach out to Bike East Bay to get their
take on bike racing events on city
streets. Hosting a community fun ride
may be something that Bike East Bay
can coordinate for Hayward.
Environmental
Services
CP8
R
equest for an analysis of bike parking and
to add more of the simple U-shaped ones,
particularly on Foothill
T
his will be combined with CP5. An
analysis of bike parking needs will be
completed as part of the work to be
funded by the CARB grant that was
recently awarded to the City.
Regarding Foothill, there are currently
no bike lanes but there are bike racks,
which are almost totally unused.
E
nvironmental
Services
# Proposed Metric Comments
CM2 Pounds of waste diverted from the landfill Staff is prepared to report annually Environmental Services
# Proposed Special Projects Comments
CP9
Continue to identify opportunities for
compost hubs and other distribution
mechanisms for compost in Hayward
This project is on staff's work plan Environmental
Services
CP10 Continue to partner with Alameda County
All In Eats to encourage food recovery
All In Eats has been paused as an
Alameda County initiative, so as of
now, there is no direct action in FY25.
Staff recommends removing this for
project for now and revisiting next
year.
# Proposed Metrics Comments
CM3
# of participants in water conservation
programs for residential, business, and
municipal customers
Staff is prepared to report annually Utilities
Objective 2: Reduce waste by promoting a circular economy Objective 3: Mitigate environmental and climate impacts, with an 15 CM4
# of trees planted directly and in
partnership with community groups (target
= 1,500)
Staff is prepared to report annually Maintenance
Services
# Proposed Special Projects Comments
CP11 Complete update to Tree Preservation
Ordinance
Staff is working on this and a draft will
be presented in FY25. Planning
CP12 Prepare an ordinance to create smoke-free
multifamily housing
This project is on staff's work plan.
Staff is seeking feedback form Council
on FY25 priorities for this and other
Code Enforcement project, due to
limited staff capacity.
Code Enforcement
CP13
Implement Year 1 Programs from the
adopted General Plan Environmental
Justice Element, with a focus on mitigating
the impact on frontline communities
Reliant on outcome of proposed
position requests for FY25
Environmental
Services
CP14
Continue to work with HASPA partners to
seek grant funding to implement the
Shoreline Master Plan
This project is on staff's work plan -
The City received a grant to take the
next step with the Shoreline Master
Plan, which will be rolled out in FY25.
Planning &
Environmental
Services
CP15
R
equest for a report on the best strategies
around bay area for tackling particulate
matter pollution and exposure
D
ue to competing priorities, staff does
not recommend adding this as a
project this year, and recommends
revisting this in FY26.
Environmental
Services
16 Cultivate Vibrant Neighborhoods Grey = Council comments at 2/10/24 Retreat (projects will be renumbered for the final version)
Objective 1: Invest in Cleanliness and Blight Reduction Proposed Metrics Comments Division
NM1
% of Access Hayward illegal dumping,
graffiti, unhoused abatement, and
landscaping requests are responded to
within (target = 98% in 48 hours)
Staff is prepared to report annually Maintenance
Services
NM2 # Households participating in Disposal
Days Staff is prepared to report annually Maintenance
Services
NM3 # of home rehab grants for low-income
homeowners Staff is prepared to report annually Community Services Proposed Special Projects Comments Division
NP1
Engage owners of vacant building
properties to encourage activation,
starting in the downtown, and enforce
against owners of empty storefronts
This project is on staff's work plan. Staff
is also seeking feedback form Council on
FY25 priorities for this and other Code
Enforcement project, due to limited staff
capacity and competing priorities.
Code Enforcement
NP3
Expand litter collection services (like the
Downtown Streets Team) to pick up litter
through the City
This project is on staff's work plan Environmental
Services
NP4 Request for more response to dog poop –
more waste stations, signs, etc.
Staff can offer dog waste bag dispensers
to Adopt-a-Block sponsors. However,
staff does not recommend adding this as
stand alone project. The
purchase/installation cost is roughly $2K
per station and about $400/month for
maintenance per general location.
Existing stations at City sites, like City
Hall or Library Plaza, are currently
maintained by Facilities staff. Facility
staff does not have capacity to service
waste stations on city streets.
Maintenance
Services
NP5
Request to work more actively with
Caltrans to address blight, trees, etc. at
freeway exits
Staff can formalize the current working
agreement with Caltrans to support a
proactive approach to on/off-ramp
abatements and provide updated to
Council.
Maintenance
Services
Proposed Metric Comments Division
Objective 2: Provide Community Enrichment and Educational Programming 17 NM4 # Number of library materials checked
out Staff is prepared to report annually Library
NM5 # Participants using library cradle to
senior programs, by type of program Staff is prepared to report annually Library NM6 # Patrons accessing e-resources Staff is prepared to report annually Library NM7
# Grants awarded to arts and music and
social services agencies through
Community Agency Funding Process
Staff is prepared to report annually Community Services NM8 # Meals delivered through SOS Meals on
Wheels Staff is prepared to report annually Community Services Objective 3: Beautify and Activate Public Spaces
Proposed Metrics Comments Division
NM9 # Event attendees at City-run and City-
sponsored events Staff is prepared to report annually Community & Media Relations
Proposed Special Projects Comments Division
NP6
Work with Council to determine funding
priorities for City-run and City-sponsored
events and implement new granting
processes
Staff will provide a work session on
August 20 and will implement based on
Council direction
Community &
Media Relations
NP7
Work with partners to launch outdoor
programming at the Stack Center
Community Event Plaza by fall 2024
This project is on staff's work plan City Manager
Administration
NP8
Complete Jackson Corridor landscape
beautification, including monument
gateway sign on Jackson at Silva Avenue
This project is in progress. Staff will be
bringing a proposal to Council for the
moment in early FY25.
Maintenance
Services
NP9
Create an analysis of the staffing and
funding needs to create a public art
program, including the possibility of an
art impact fee
Staff will provide a work session
November and will implement based on
Council direction
Community &
Media Relations
NP10
Request to expand the efforts to beautify
Tennyson Rd to include streetscape
improvements so it feels more walkable
and inviting, like the downtown
Staff recommends using the Stack Center
construction as a catalyst for a longer
term visioning of upgrades to Tennyson
Road. However, staff recommends
revisiting this item at midyear, due to
low capacity over the next six months.
Staff in Public Works and Maintenance
Services have noted the desire for
Council to consider Tennyson for
improvements, alongside the downtown.
Public Works,
Maintenance
Services
18 NP11 Request to add tree lighting (and other
lighting) to Tennyson Rd
As mentioned above, staff recommends
these types of improvements be
considered wholistically as part of a
vision for Tennyson Rd with the Stack
Center as a catalyst. Wrapping trees with
lighting will be costly in installation and
long-term maintenance. Staff's
preference would be uplighting of
median trees and sidewalks.
Public Works,
Maintenance
Services
NP12 Request for large H sculptures throughout
Hayward to mark “districts”
Staff can include this concept as part of
the November work session on public art
Community &
Media Relations
NP13
Request to explore more green gateway
arches around the City to indicate
Hayward pride
Staff can also include this concept as part
of the November work session on public
art. New street improvement projects,
such as Mission Blvd Phase 3, will include
decorative Welcome to Hayward”
signage. Due to budget constraints, they
do not currently include the expensive
“gateway arches.”
Several
NP14
Request to look at decorative fences (like
at the former Holiday Bowl site) for
Foothill Blvd to create a barrier between
the sidewalk and road
This idea will be considered as part of
the Downtown Working Group - See
Grow the Economy, EP7
Engineering,
Maintenance
Services
NP15 Request to work more actively with BART
to try to activate their parking lots
Staff is working with community partners
to launch a pilot farmers market in the
South Hayward BART parking lot. In
addition, BART's TOD work plan update
was presented to staff and Downtown
Hayward was prioritized for the next few
years. Staff will continue to track that
effort, but does not have capacity to
take additional actions due to competing
priorities.
City Manager
Administration
Objective 4: Support Volunteerism, Civic Leadership, and Community-Led Initiatives Proposed Metrics Comments Division
NM10 # of volunteers who participated in a
program or event Staff is prepared to report annually Library and others NM11 # of students who participate in the mock
City Council program Staff is prepared to report annually Community & Media Relations
19 NM12
Number of reparative justice
implementation plans approved by City
Council
Staff is prepared to report annually Office of Racial
Equity
Proposed Special Projects Comments Division
NM16
Increase the access to community
meeting rooms and facilities across the
city by collaborating with HUSD and
HARD to have 2-3 spaces open for public
use
Staff will provide an update on
community meeting spaces and event
spaces as part of the August 20 work
session on special events
Several
NM17
Complete interpretive signs and art in
Heritage Plaza Art to Honor Indigenous
and Russell City Heritage in partnership
with community groups
This project is on staff's work plan City Manager
Administration
NM18
Allocate and develop resources to
implement approved reparative justice
actions resulting from community-led
input on the Russell City Reparative
Justice Project.
Identification of short-term fiscal
resources are needed to both deliver on
priority recommendations, and continue
the analytical and engagement work
needed in the implementation phase.
Office of Racial
Equity
NM23
Request to look at City run/sponsored
events to provide more support to events
like Juneteenth
Staff will include this in the August 20
work session on special events
Community &
Media Relations
NM24
Request for a report on continuing the
People’s Budget program and resources
needed to do that sustainability
Staff provided a report to the CBFC on
April 17
City Manager
Administration
NM25 Request for an annual event in March on
Hayward’s Birthday (Hayward Day)
Staff will include this in the August 20
work session on special events
Community &
Media Relations
NM26
Request to expand teen civic engagement
programs, like the mock city council
meetings
Staff will report on the participation of
this in NM11. Unfortunately staff does
not have capacity to expand these
efforts due to competing priorities.
Community &
Media Relations
20 Strengthen Organizational Health Grey = Council comments at 2/10/24 Retreat (projects will be renumbered for the final version)
Objective 1: Strengthen Fiscal Sustainability and Transparency Proposed Metrics Comments Division
RM1 % General Fund Reserve Staff is prepared to report annually Finance RM2 $ Grant Funds received Staff is prepared to report quarterly Finance Proposed Special Projects Comments Division
RP1
Continue to explore the potential early
extension of the ½ cent local district sales
tax
This project is on staff's work plan Finance
RP2
Expand financial transparency and data
sharing through platforms like OpenGov
and ClearPoint
This project is on staff's work plan
Finance, City
Manager
Administration
RP3
Establish and report on the budget for the
Hayward Economic Development
Corporation
This project is on staff's work plan. Staff
can provide reports twice a year. Finance
RP4
Requesting for communications strategy
to advertise all the grants we get and
other ways we save money
S
taff recommends combining this request
with RM2. Staff can provide Council
regular reporting on grants received,
which Council can share through their
networks.
Finance, City
Manager
Administration
RP5
Request to include the financial forecast
model (or other tools) when discussing
large budget asks at Council
S taff supports this request and
incorporate this moving forward. Staff
does not recommend adding this as a
stand alone project.
Finance
RP6
Request to reinitiate the spreadsheet to
track Council referrals and regularly
communicate on this to Council
Staff supports this request and
incorporate this moving forward. Staff
does not recommend adding this as a
stand alone project.
City Manager
Administration
RP7
Request to continue attending meetings
on Public Banking and add that back into
the roadmap as a project
Staff is participating in monthly meetings
with the public bank working group, and
will give an update to the CBFC on the
tentative business plan model in May
2024. Staff can also give an update to the
full Council.
Finance
Proposed Metric Comments Division
RM3 # Subscribers to and reach of the Stack
Newsletter
Staff is prepared to report quarterly Community &
Media Relations
Objective 2: Strengthen and Streamline Customer Service 21 RM4 # Social Media impressions Staff is prepared to report quarterly Community & Media Relations
RM6
# of City of Hayward departments with
departmental language access plans
completed by June 30, 2025
Staff is prepared to report annually Office of Racial
Equity
Proposed Special Projects Comments Division
RP8
Develop and resource departmental
language access plans which clarify
baseline translation and interpretation
practices for language access.
This project is on staff's work plan Office of Racial
Equity
RP9
Conduct an interdepartmental
assessment of Access Hayward and
implement updates to streamline
customer responses
This project is on staff's work plan City Manager
Administration
RP10
Assess additional meeting locations with
hybrid capacity for Council and
Commission meetings
Staff can commit to supporting one
meeting outside of City Hall in FY25. Once
Stack Center Phase II is complete,
meetings can be held there regularly.
City Clerks Office,
Community &
Media Relations,
Information
Technology
RP11
Request to add QR code to encourage
people to sign up for the Stack newsletter
when tabling at street fairs, etc.
Staff will be doing this moving forward. Community &
Media Relations
RP12 Request to update Access Hayward to
make it easier to use and add languages Combine with RP9 RP13 Request to have Council meetings in
other parts of the City Combine with RP10
Objective 3: Strengthen Employee Engagement, Development, and Retention Proposed Metrics Comments Division
RM7 New employee experience survey Staff is prepared to report biannually Human Resources RM9 Request to add metrics on employee
retention and internal promotions
Staff is prepared to report biannually Human Resources
RM10 Request to add metrics from employee
engagement survey
Staff is prepared to report every other
year (when the survey is done)
Human Resources
RM11
Request to add metrics on employee
demographics and how long people stay
by demographics
Staff is prepared to report biannually
Human Resources,
Equity Office
22 Proposed Special Projects Comments Division
RP14
Interdepartmentally collaborate to
formalize, expand, and promote
the
onboarding program to improve new
employee experience.
T
his project is on staff's work plan Human Resources
RP15
Audit existing policies and HR processes
for compliance including areas for
revision and general enhancement
This project is on staff's work plan Human Resources
RP16
Develop a citywide compensation
philosophy with internal benchmarks in
alignment with the
comparator
marketplace
T
his project is on staff's work plan Human Resources
RP17
Request to create a discount program for
Hayward staff to encourage them to eat
in Hayward, and to thank staff
Staff supports this idea, but does not
recommend adding it in FY2025 due to
competing priorities in Economic
Development and Human Resources.
Objective 4: Optimize Access to Workforce Technology
Proposed Metrics Comments Division
RM12 100% of New Technology Investments
processed through IT Governance Staff is prepared to report annually Information Technology
RM13
Request to add metric about savings
generated through tech or consolidating
tech
Savings is a difficult item to measure and
would require staff capacity to track and
calculate. Staff can periodically provide
updates to Council about the benefits of
recent technology improvements, but
does not recommend adding this as a
metric.
Proposed Special Projects Comments Division
RP18
Continue to implement an IT Governance
workgroup to ensure business alignment
with technology solutions
This project is on staff's work plan Information
Technology
RP19
Implement the Strategic Roadmap project
management software and dashboard
and create linked performance
dashboards for other plans, like the
Housing Element and Climate Action plan
This project is on staff's work plan City Manager
Administration
23 RP20 Request for a report on how we can
harness AI
Staff can provide a memo to Council on
this, but does not recommend adding this
as a stand alone project.
Information
Technology
24