MAY 4-12, 2024
HAYWARD MEASURE C EXTENSION SURVEY
220-7137-WT
N=653
MARGIN OF SAMPLING ERROR ±4.0% (95% CONFIDENCE LEVEL)
(PHONE ONLY)
Hello, I’m _________ calling from _________, a public opinion research company. We are conducting a survey about different issues facing Hayward voters. Please be assured that I am not trying to sell you anything or ask for a donation of any kind, and that your participation and responses will be kept confidential. May I please speak with _________? (MUST SPEAK WITH THE VOTER LISTED AND VERIFY THEY LIVE AT THE LISTED ADDRESS—OTHERWISE TERMINATE.)
(PHONE ONLY)
A. Before we begin, have I reached you on a cell phone? (IF ON CELL PHONE, ASK: If you are currently driving or otherwise occupied, please confirm that it is safe for you to take this survey without endangering yourself or others.)
Yes, on cell and can safely take survey 73%
Yes, on cell and should reschedule (RESCHEDULE)
No, not on cell 27%
(DON’T READ) Prefer not to say 0%
(ONLINE ONLY)
Thank you for participating in this public opinion survey about different issues facing Hayward voters. Please be assured that we are not trying to sell you anything or ask for a donation of any kind, and that your participation and responses will be kept confidential.
A. If you are taking this survey on a mobile device and are currently driving or otherwise occupied, please confirm that it is safe for you to take this survey without endangering yourself or others.
Yes, can safely take survey 100%
I’ll come back later (DIVERT TO LANDING PAGE)
(RESUME ASKING ALL RESPONDENTS)
1. (T) First, would you say things in Hayward are headed in the right direction, or do you feel they are off on the wrong track?
Right direction 40%
Wrong track 30%
(DON’T READ ON PHONE) Don’t know 30%
220-7137-WT PAGE 2
The next questions are about a measure that may appear on a future ballot in Hayward.
2. The measure may read as follows:
“To continue providing essential City of Hayward services, including firefighting, emergency-medical response, police protection, pothole repair, street improvements, general City maintenance, and modernization of aging City facilities, including for police, public works, and South Hayward community and library services; shall a City of Hayward measure to continue (without increasing) an existing half -cent sales tax for (SPLIT SAMPLE A ONLY: 30 years) (SPLIT SAMPLE B ONLY: 20 years), providing $20,000,000 annually that cannot be taken by the State, requiring annual audits and public disclosure, be adopted?”
Based on this description, do you think you would vote yes or no on this measure?
(ONLINE: SHOW ANSWER OPTIONS FOR “YES,” “NO” AND “UNDECIDED”)
(IF YES/NO, ASK: Is that definitely or just probably YES/NO?) (IF UNDECIDED, ASK: Do you lean toward voting yes or no?)
SPLIT A SPLIT B Total
TOTAL YES 66% 72% 69%
Definitely yes 36% 39% 38%
Probably yes 25% 29% 27%
Undecided, lean yes 5% 4% 5%
TOTAL NO 23% 21% 22%
Undecided, lean no 2% 3% 3%
Probably no 7% 4% 5%
Definitely no 14% 13% 14%
(DON’T READ ON PHONE) Undecided 11% 7% 9%
The next questions are about life in Hayward.
3. (T) First, in general, would you say that the City of Hayward has a great need for funding, some need, a little need, or no real need for additional funding to (SPLIT SAMPLE A ONLY: maintain) (SPLIT SAMPLE B ONLY: improve) essential City services and facilities?
Maintain Improve Total
GREAT/SOME NEED 71% 74% 73%
Great need 36% 38% 37%
Some need 36% 36% 36%
A LITTLE/NO REAL NEED 17% 16% 17%
A little need 8% 7% 8%
No real need 9% 9% 9%
(DON’T READ ON PHONE) Don’t know 11% 10% 11%
220-7137-WT PAGE 3
For the next several questions, we will return to the Hayward measure to continue an existing half -cent sales tax to maintain, restore and construct essential City services and facilities.
4. First, please consider some potential elements of this measure, including ways in which funds it generates could be spent. For each one, please indicate how important each one is to you personally, regardless of how you feel about the measure: extremely important, very important, somewhat important, or not too important. (RANDOMIZE)
(ONLINE: SHOW ALL ANSWER OPTIONS)
SS Extremely
Important
Very
Important
Somewhat
Important
Not Too
Important
Don’t
Know
Ext/
Very
a. (T) Improving 911 emergency
response times 50% 29% 15% 3% 3% 79%
b. (T) Providing fire protection 49% 32% 14% 2% 2% 82% c. (T) Providing police patrols 46% 28% 17% 7% 2% 75% d. (T) Preparing for natural disasters
and emergencies 36% 35% 21% 6% 2% 72%
e. (T) Protecting Hayward’s fiscal
stability 32% 35% 21% 5% 6% 67%
f.
(T) Providing more space at libraries
to ensure children are not turned
away from reading programs
25% 34% 25% 13% 4% 58%
g.
(T) Providing services for low-income
families such as healthcare,
education, counseling and childcare
31% 30% 23% 14% 1% 61%
h. (T) Removing blight, litter and graffiti 33% 33% 23% 10% 1% 66% i.
Providing matching funding to help
keep our safety-net hospital, St. Rose
Hospital, open to serve Hayward’s
most vulnerable residents
33% 32% 22% 8% 4% 65%
j. (T) Fixing streets and repairing
potholes A 48% 39% 11% 1% 1% 87%
k. (T) Providing after-school and
summer programs for youth A 32% 31% 26% 8% 3% 63%
l.
(T) Building a new fire station in the
Hayward hills to protect against
wildfire
A 23% 24% 34% 13% 7% 47%
m.
(T) Providing services to community
members who are experiencing
homelessness
A 33% 24% 24% 17% 2% 57%
n.
(T*) Expanding pilot programs
providing clinical mental and
behavioral health response to people
in crisis
B 38% 29% 22% 10% 1% 68%
o. (T) Improving street safety for
drivers, pedestrians and cyclists B 47% 31% 14% 7% 0% 79% p. (T) Providing senior services B 34% 35% 22% 6% 2% 69% q. (T) Fixing deteriorating sidewalks B 33% 32% 27% 8% 0% 65% 220-7137-WT PAGE 4
Now you will be presented with statements from potential supporters and opponents of the measure.
5. First, please consider the following statements from people who may support this potential measure. For each one, please indicate whether you find it very convincing, somewhat convincing, or not convincing as a reason to support the measure. If you do not believe the statement, you can indicate that instead. (RANDOMIZE)
(ONLINE: SHOW ONE STATEMENT AT A TIME; SHOW ALL ANSWER OPTIONS)
SS Very
Convincing
Somewhat
Convincing
Not
Convincing
Do Not
Believe
Don’t
Know
Very/
Smwt
a.
(T - FUTURE COSTS)
Delaying maintenance and
repairs to Hayward’s roads
and City facilities only
increases costs in the long
run. This measure will
help make repairs and
upgrades while
construction costs are still
relatively affordable.
36% 38% 18% 6% 2% 74%
b.
(T - BUILDINGS) Hayward’s
police building is nearly 50
years old, with a leaky
roof and outdated
plumbing and electrical
wiring. The Weekes library
branch in South Hayward
was built in 1961 – well
before we had the
modern technology the
library provides access to.
This measure will provide
funding for City facilities
that are clean, modern,
and up to current
standards of accessibility,
technology and
earthquake safety.
A 26% 45% 16% 8% 4% 71%
c.
(T - LIBRARY) Hayward
libraries often have 200
people show up for story
time. By providing more
space, especially at the
Weekes Branch in South
Hayward, we can ensure
no local child is turned
away from programs that
help them learn and grow.
B 27% 36% 25% 6% 6% 63%
220-7137-WT PAGE 5
SS Very
Convincing
Somewhat
Convincing
Not
Convincing
Do Not
Believe
Don’t
Know
Very/
Smwt
d.
(T - SUCCESS/CONTINUE)
Voters approved Measure
C 10 years ago, and since
then, the City has
delivered on its promises.
The City has used this
funding to build the new
main library, retrofit fire
stations to be earthquake-
safe, and added police,
dispatcher and
maintenance worker
positions to keep up with
our needs. This measure
simply continues that
record of success without
raising taxes.
40% 37% 12% 7% 4% 77%
e.
(T - STREETS) This
measure will improve the
safety of Hayward’s
streets, sidewalks, and
bike lanes, helping to
improve traffic locally. By
repairing roads and
preventing potholes, it will
reduce damage to vehicles
and help to prevent
accidents that threaten
the safety of drivers,
pedestrians, and bicyclists.
38% 39% 15% 6% 2% 77%
f.
(RESPONSE) This funding
will help expand city
programs providing
clinical mental health
response to people in
crisis. By connecting
people who need help
mental health and
addiction challenges to
services, we can help keep
our whole community
safe.
A 27% 36% 23% 11% 3% 63%
220-7137-WT PAGE 6
SS Very
Convincing
Somewhat
Convincing
Not
Convincing
Do Not
Believe
Don’t
Know
Very/
Smwt
g.
(HOSPITAL) This measure
would provide critical
matching funding that will
help ensure that St. Rose
Hospital can stay open,
providing medical care to
our most vulnerable
residents.
B 34% 38% 20% 5% 3% 72%
6. Taking into account the statements from supporters, please consider the ballot measure again. To refresh your memory, it would provide essential City services by continuing without increasing an existing half -cent sales tax with audits and public disclosure.
Do you think you would vote yes or no on this measure?
(ONLINE: SHOW ANSWER OPTIONS FOR “YES,” “NO” AND “UNDECIDED”)
(IF YES/NO, ASK: Is that definitely or just probably YES/NO?) (IF UNDECIDED, ASK: Do you lean toward voting yes or no?)
TOTAL YES 69%
Definitely yes 43%
Probably yes 24%
Undecided, lean yes 3%
TOTAL NO 20%
Undecided, lean no 3%
Probably no 6%
Definitely no 11%
(DON’T READ ON PHONE) Undecided 11%
220-7137-WT PAGE 7
7. Next, please consider the following statements from people who may oppose this potential measure. For each one, please indicate whether you find it very convincing, somewhat convincing, or not convincing as a reason to oppose this measure. If you do not believe the statement, you can indicate that instead. (RANDOMIZE)
(ONLINE: SHOW ONE STATEMENT AT A TIME; SHOW ALL ANSWER OPTIONS)
SS Very
Convincing
Somewhat
Convincing
Not
Convincing
Do Not
Believe
Don’t
Know
Very/
Smwt
a.
(COST OF LIVING/TAXES) Hayward
has one of the highest sales-tax rates
in Alameda County – but we have
the chance to lower our taxes for
once. Voting “no” on this measure
would actually reduce our taxes at a
time when the cost of living is
increasing.
32% 30% 26% 10% 3% 61%
b.
(OTHER PRIORITIES) The City says
this is about essential services, but
they plan to spend most of the
money on new buildings for city
workers. We desperately need
affordable housing, and a response
to the homelessness and crime that
are harming residents and small
businesses. We should put our
resources toward solving those
problems before taking on costly
new construction projects.
38% 31% 18% 8% 5% 69%
c.
(SALARIES) Hayward City Council just
voted to raise their salaries by 65%.
We should oppose any measure that
gives them more money to spend on
themselves.
44% 22% 20% 9% 5% 66%
220-7137-WT PAGE 8
8. Taking into account the statements from opponents, please consider the measure one last time. To refresh your memory, it would provide essential City services by continuing without increasing an existing half -cent sales tax with audits and public disclosure.
Do you think you would vote yes or no on this measure?
(ONLINE: SHOW ANSWER OPTIONS FOR “YES,” “NO” AND “UNDECIDED”)
(IF YES/NO, ASK: Is that definitely or just probably YES/NO?) (IF UNDECIDED, ASK: Do you lean toward voting yes or no?)
TOTAL YES 61%
Definitely yes 35%
Probably yes 21%
Undecided, lean yes 6%
TOTAL NO 27%
Undecided, lean no 4%
Probably no 8%
Definitely no 15%
(DON’T READ ON PHONE) Undecided 12%
You are almost done with the survey and the final questions are for classification purposes only.
9. First, what was the last level of school you completed?
(PHONE: READ ANSWER OPTIONS IN ORDER)
Less than high school 1%
High school graduate 10%
Vocational or technical school 3%
Some college, but no degree 23%
Associate degree 11%
Four-year college degree 34%
Graduate school 16%
(DON’T READ ON PHONE) Prefer not to say 2%
10. How do you describe yourself politically: (READ LIST ON PHONE)
Very liberal 16%
Somewhat liberal 27%
Moderate 34%
Somewhat conservative 11%
Very conservative 7%
Prefer not to say 5%
220-7137-WT PAGE 9
11. Do you regularly speak a language other than English at home?
Yes 39%
No 59%
Prefer not to say 2%
12. With which racial or ethnic group do you identify yourself?
(PHONE: READ ANSWER OPTIONS IN ORDER)
Latino or Hispanic 30%
White 28%
Black or African American 9%
Asian American or Pacific Islander 24%
Afghan 0%
Middle Eastern 1%
American Indian or Alaska Native 0%
Multiracial 6%
Some other ethnic or racial background (SPECIFY__________) 0% (DON’T READ ON PHONE) Prefer not to say 2%
13. What is your gender?
Male 48%
Female 51%
Non-binary 1%
Prefer not to say 0%
(THANK AND TERMINATE INTERVIEW)
220-7137-WT PAGE 10
SAMPLE VARIABLES
AGE
18-24 10%
25-29 8%
30-34 8%
35-39 11%
40-44 8%
45-49 8%
50-54 6%
55-59 9%
60-64 8%
65-74 16%
75+ 8%
PARTY REGISTRATION
Democrat 60%
Republican 13%
No Party Preference 21%
Other 6%
DATA COLLECTION MODE/CONTACT METHOD
Telephone 47%
Online/Email 43%
Online/Text 10%
A/B SPLIT SAMPLES
A 50%
B 50%
LANGUAGE OF INTERVIEW
English 97%
Spanish 3%
PAST ELECTION PARTICIPATION
P18 32%
G18 52%
P20 43%
G20 76%
P22 33%
G22 44%
BLANK 19%