1 Council Economic
Development
Committee
October 7, 2024
2 How to Provide Public Comments
The Council Economic Development Committee is accepting public comments prior to the meeting via email or during the meeting via the Zoom link or Zoom dial-in information listed on the published agenda.
If you are making your comments during the meeting please note:
• Click the “Raise Hand” button to request to speak when the Staff Liaison calls for public comments on an eligible agenda item. You will be permitted to speak during your turn and muted after the allotted time (3 minutes).
• When joining by phone, click *9 to raise a hand to speak. Press *6 to unmute. We kindly request speakers to mute or turn down the meeting video when it is their opportunity to speak as it may cause interference with the speaker system.
• Use headphones/mic for better sound quality and less background noise • Decorum: Please be mindful that virtual meetings are public and will be recorded. All meeting rules of procedure and decorum, including speaker time limits, will apply. The Staff Liaison, via the host, may remove individuals for persistent disruption or any conduct or statements that threaten the safety of any person(s) at the meeting.
Hayward Police Department Year-End Report
3 Approval of Minutes from September 5, 2024
Special Meeting
Hayward Police Department Year-End Report
4 Introduction to Amazon Web Services (AWS) InCommunities Program and Hayward Fund Grant Program (Oral Report Only)
City of Hayward
Economic Development Committee
Kalie Davis and Vanessa
Russell
Hayward Community Engagement
6 ▪ Girls Tech Day
▪ South Bay Innovation Festival
▪ AWS CloudRoom
▪ ChangeX Community Fund
2023 Hayward Community Impact Report
$100K contribution to
Hayward Community
Fund
10 organizations
received funding
Themes:
Sustainability, Food
Security, Arts, Youth
Community
Changemaker
highlight videos
Hayward Community Fund
Powered by
Restore. Educate. Protect.
Our expression of love in words and action
will set them free.
Love Never Fails
Vanessa Russell, Founder &
Executive Director
Love Never Fails
2024 Hayward ChangeX Launch
Accepting Applications
October 1, 2024
Information Session
Wednesday, Oct. 10
12:00 p.m.
$100K Grant Funds Applications Close
December 15, 2024
Hayward Police Department Year-End Report
11 Hayward Upward Economic Recovery Plan Update: Hashtag Hayward Program
Hayward Police Department Year-End Report
12 Hashtag Hayward
A Together for Hayward
Program
Daniel Mao, Economic Development Specialist
Hayward Police Department Year-End Report
13 Hashtag HaywardProgram
• Social Media is fast becoming the way customers discover new products, brands and businesses.
• According to Sprout Social, “43% of consumers have increased their use of social to discover new products and brands, to purchase products or services (36%) and recommend brands to family and friends (33%).”
• Today, consumerslove to “show” the Who, What, Where and When’s of their experiences through social media posts. • Instagram is the fastest growing sites for showing the fun selfie spots, amazing foodordered, cool new art murals and more. • Businesses use these posts for marketing and engagement with their current customers and future customers.
Hayward Police Department Year-End Report
14 Round 1 Grantees Address
Ghazni 217 W Winton Ave
Don Povloron 669 W Tennyson Rd
Tea Villa 29237 Mission Blvd
The South Smoking BBQ 400 W Harder
Aama's Kitchen 22556 Foothill Blvd
Don Gaspacho 364 W Tennyson Rd
Golden Safari 22431 Foothill Blvd
Rockit Char Grill 1057 B St
Susie Q's Pizza 22580 Foothill Blvd
Hashtag Hayward Program Grant Distribution
Hayward Police Department Year-End Report
15 Hashtag Hayward
• The grant dollars can be used for the installation
of items that encourage customers to snap, tag,
and post their pictures:
⚬ Interactive Murals and Sculptures
⚬ Window Lighting and Façade
Enhancements
⚬ Corner Building District Identity
⚬ A-Frame or Blade Signs
⚬ Seating, Wayfinding, and Center Lighting
⚬ Improvements to Social Presence/Website
Hayward Police Department Year-End Report
16 Aesthetic Improvements
Hayward Police Department Year-End Report
17 Aesthetic Improvements
Hayward Police Department Year-End Report
18 Aesthetic Improvements
Hayward Police Department Year-End Report
19 Influencer Component
• The City secured a collaboration with four local
influencers.
• Influencers leveraged their creative prowess to generate engaging content that actively promotes and highlights
the unique offerings of the partnered small businesses. • Influencers also offer consultation services for menu improvements, potential promotions and other
recommendations.
Hayward Police Department Year-End Report
20 Over 3 Million
Views
Improve Hayward’s Community Appeal
Direct Impacts
200k Average
Views
Over 25% to 100%
Increase in sales
Over 1,000 to 3,000
Followers per account
Hayward Police Department Year-End Report
21 Secondary Impacts
• Local contractors used for physical improvements,
keeping dollars local
• Business success led to more hires
• Influencers visiting other Hayward businesses
• Improved perception of Hayward as a destination
• Improved perception of public safety
Hayward Police Department Year-End Report
22 Next Steps and Iterations
• Eight of nine projects completed
• Additional $100,000 for round two
• Monitoring of success
• More social media platforms
• Incorporating menu consultation services
Hayward Police Department Year-End Report
23 Hayward Police Department Year-End Report
24 Future Meeting Topics as of October 7, 2024
Hayward Police Department Year-End Report
25 Council Economic Development Committee
Future Meeting Topics as of October 7, 2024
*Subject to change and data availability
RESPONSIBLE
STAFF FUTURE MEETING AGENDA ITEMS
PRESENTATION
DATE*
Economic
Development
Hayward Upward Economic Recovery
Program Updates Standing Item
Development
Services
Development Services Department Activities
Update November 2024
Economic
Development
Economic Development Division Activities
Update December 2024
Hayward Police Department Year-End Report
26 Committee Member/ Staff Announcements and Referrals
Hayward Police Department Year-End Report
27 Retail Roundup
Osorio Training Center 22500 Foothill Blvd
Hayward Police Department Year-End Report
28 Retail Roundup
Sprouts Farmers Market 26207 Mission Blvd
Hayward Police Department Year-End Report
29 Retail Roundup
In-N-Out Burgers 709 Harder Ave
Hayward Police Department Year-End Report
30 Retail Roundup
Paris Baguette 29213 Mission Blvd
Hayward Police Department Year-End Report
31 Committee Member/ Staff Announcements and Referrals
Hayward Police Department Year-End Report
32 Adjournment