COUNCILREFERRALMEMORANDUM
To:HaywardMayorandCityCouncil
From:CouncilMembersGeorgeSyropandAngelaAndrews
Subject:Referral-StackPass:EducationDiscountProgram
Date:11/19/2024
BACKGROUND:
CaliforniaStateUniversity,Hayward/EastBay(CSUEB)currentlyoffersastudentdiscountprogram whichonlyrequiresastudenttoshowtheirIDtoreceiveadiscountfromparticipatingbusinesses.
However,manybusinesses(citedbelow)areeagertoextenddiscountstoallstudents,including thosefromChabotCollege,HaywardUnifiedSchoolDistrict(HUSD),andEdenROP.Discountscould alsoapplytocosmetologyandhealth-centeredschools,aswellasapprenticeshipprograms.Some businessesareevenopentoexpandingthesediscountstoeducators.Achallengeinmaintainingthis programariseswhenstudentsgraduate,causingbusinessrelationshipsandpromotionaleffortsto lapse.TheCityofHaywardisuniquelypositionedbetweeneducationalinstitutions,businesses,and residents,makingitanidealstewardforthemaintenanceandpromotionofarefresheddiscount program.Thisinitiative,inspiredbycollaborativediscussionswithCSUEB’sAssociatedStudents, Inc.(ASI),aimstoestablishacitywidediscountprogramforstudents—andeducators,where applicable—tostrengthenHayward’slocaleconomy,reinforceitsidentityasanEducationCity.
SUMMARY:
ThisreferralrequeststhatCouncildirectstaffto:
1.FormallyestablishtheStackPassEducationDiscountProgramundertheCommunity andMediaRelationsdivisionoftheCityManager’sOfficebeforetheendofFY25.
2.CreateadedicatedCitywebpageshowcasingdiscountsfromparticipatingbusinesses withaURLthatiseasytorememberandpromote(i.e.hayward-ca.gov/stackpass).Website shouldbemobilefriendlyandincludeanembeddedmapofparticipatingbusinesses (similartohowbusinessesintheHaywardGiftCardprogramweredisplayed),alistof frequentlyaskedquestions(suchasparametersforeligibleparticipantsandimagesof studentandfacultyIDsforreference),andasimplewebformforbusinessestocontactstaff inordertomodify/cancel/orupdatetheirdiscount.
3.RegularlypromotetheStackPassthroughchannelssuchastheCitynewsletter,social mediaaccounts,andwiththeCity’seducationalpartners.Windowstickersshouldalsobe createdforparticipatingbusinessesthatincludetheprogram’sURLandlogo. ________________________ ________________________
AngelaAndrews GeorgeSyrop
CouncilMember CouncilMember
STRATEGICROADMAP:
ThisreferralsupportstheStrategicPriorityto:GrowtheEconomyandtheCityofHayward’s EducationCitylens.
EducationCity:
●Havewecommunicatedwithoureducationalandcommunitypartnerstoalignservice offeringsandcreateamoreseamlessserviceexperienceforHaywardFamilies? GrowtheEconomy
●Objective2:Investinplansandprogramsthatcreatethrivingcommercialcorridors,withan addedfocusontheDowntown
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REFERENCES:
Thebusinesseslistedbelowhaveindicatedinterest,currentlyofferadiscount,orhaveoffereda discountinanticipationofthisprogram’screation:
●A&ABilliards
●BlendIt
●BooksonB
●BroncoBilly'sPizzaPalace
●BuffaloBills
●FreshFuel
●GurkhaKitchen
●Marley'sTreats
●Max'sCakes
●MetroTaquero
●MinutemanPress
●OsorioTrainingCenter
●Pearl’s
●Sector19
●Sip&SavorBobatea
●Snappy'sCafe
●StacksRecordsShop
●WorldFamousTurfClub