1 Council Economic
Development
Committee
December 2, 2024
2 How to Provide Public Comments
The Council Economic Development Committee is accepting public comments prior to the meeting via email or during the meeting via the Zoom link or Zoom dial-in information listed on the published agenda.
If you are making your comments during the meeting please note:
• Click the “Raise Hand” button to request to speak when the Staff Liaison calls for public comments on an eligible agenda item. You will be permitted to speak during your turn and muted after the allotted time (3 minutes).
• When joining by phone, click *9 to raise a hand to speak. Press *6 to unmute. We kindly request speakers to mute or turn down the meeting video when it is their opportunity to speak as it may cause interference with the speaker system.
• Use headphones/mic for better sound quality and less background noise • Decorum: Please be mindful that virtual meetings are public and will be recorded. All meeting rules of procedure and decorum, including speaker time limits, will apply. The Staff Liaison, via the host, may remove individuals for persistent disruption or any conduct or statements that threaten the safety of any person(s) at the meeting.
Hayward Police Department Year-End Report
3 Approval of Minutes from October 7, 2024
Regular Meeting
Hayward Police Department Year-End Report
4 Hayward Upward Economic Recovery Plan: Program Review and Summary of Economic Impacts
TOGETHER FOR HAYWARD
Catherine Ralston
Economic Development Consultant
ARPA PROGRAM ECONOMIC
IMPACTS
7 ORIGINAL RECOVERY PROGRAMS
COVID ECONOMIC
Open for
Business
$250K
Video Series of
Businesses
Small
Business
Grants
Grants to Small
Businesses
Community
Gift Card
129 Participating
Businesses
Restaurant
Relaunch
Grants for Restaurant
Improvements
Restore and
Reopen
Facade grants for
Improvements
Hire
Hayward
Grants to Businesses
that Hire Hayward
Residents
Tuition
Assistance
Tuition for Residents to
Improve Skills
$100K $500K $250K $200K $300K $400K
6 SPIN -OFF RECOVERY PROGRAMS
COVID ECONOMIC
Hayward
Live
Spin-off from Open for
Business.
Downtown Activation
Hashtag
Hayward
Spin-off from Open for
Business.
Grants to businesses to
improve social media
presence
Point of Sale
Grants
Spin-off from
Community Gift Card.
Grants to businesses to
allow for electronic
payments
Architect
Bench
Spin-off from
Restaurant Relaunch.
Architectural services
to assist with
restaurant remodels
Job Fair
Spin-off from Hire
Hayward.
Connecting Businesses
offering job and
residents looking for
new careers
Innovation
Festival
Spin-off from Tuition
Assistance.
Connecting Businesses
to Innovation driven
students
Project Timeline
ALLOCATION AND
PROGRAMS
APPROVED BY CITY
COUNCIL
JUNE
2021
2021/2022 2022/2023 2023/2024
OPEN FOR
BUSINESS, SMALL
BUSINESS GRANTS
AND GIFT CARD
LAUNCHED
RESTAURANT
RELAUNCH,
RESTORE AND
REOPEN AND
GIFT CARD PART
2 LAUNCHED
HIRE
HAYWARD
AND TUITION
ASSISTANCE
LAUNCHED
The City Council allocated $2 Million of the ARPA dollars to be used for Economic Recovery efforts for the business and workforce community.
RESULTS IN THE
NUMBERS
BUSINESSES
ASSISTED
Through the ARPA programs, the Economic
Development Division was able to provide
financial assistance to 179 different indepently
owned small businesses located throughout the
community.
179
Business Growth
174% 156%
Gross Receipts of participating
businesses in 2024 compared to
2021 at the start of the programs
In 2019, the gross receipts from the participating businesses was at $51.7 Million. That number dropped to $46.5 Million in 2021. At the end of the ARPA Economic Recover programs, the gross receipts of all participating businesses is at $81 Million.
Gross Receipts of participating
businesses in 2024 compared to
pre-pandemic levels in 2019
Giftcard Numbers
16,791 $954,971
Transactions the Together for
Hayward gift card was used at
local businesses
Total value of gift cards sold through
the program
Total economic impact the Gift card program
had on the City of Hayward.
A dollar spent at a locally owned business has
a 6x multiplier effect in the community
129
Participating businesses
$5,729,826
Employees Served
The participating small businesses
employ over 2,700 employees to run
their businesses. The Economic
Recovery programs have assisted many
of these businesses to be able to grow
and keep their employees
2,713
Residents Served
Through the Tuition Assistance Program, Job Fair and
Hire Hayward Programs, over 560 residents have had the
opportunity to improve their job skills and be connected with local companies looking to fill good paying job
openings.
560
CLICKS, VIEWS AND LIKES
The Hashtag Hayward program harnessed the power of
customers and their social media accounts to promote the participating businesses. The businesses also utilized grant funds to work with influencers. These combined efforts created over 3 Million impressions for Hayward businesses and the number continues to grow today.
3 Million
Award Won
• 5 Awards from the International Economic
Development Council
11 Awards!
• 4 Awards from the California Association
of Local Economic Development
• 1 Business Partner of the Year Award from
the Eden Area Regional Occupational
Program
• 1 Award from the Business Facilities
Magazine
WHAT’S NEXT
Continuation of ARPA Program work
Ongoing Data Collection
of ARPA Programs
• Community Gift Card Program
• Hashtag Hayward Program/Influencer Data
• Job Fairs and Job Placement statistics
Hire Hayward Closeout
Continue to monitor participating businesses and issue the remaining grant dollars to the participating businesses as the employees complete required on-boarding periods.
Hashtag Hayward 2025
Continue the Influencer Marketing program utilizing the additional $100,000 allocated to the program in 2025.
Tuition Assistance Closeout
Continue to monitor participating education partners to ensure the grant dollars are being implemented in
accordance with the MOU. Continue to track demographic statistics of the student recipents and ultmiate job
placements.
WHAT’S NEXT
City Council Road Map Priorities
Provide a report on how midsized cities
revitalized downtowns.
Provide a report on ordinances that may have
adverse impacts on businesses.
Provide a report on allowing small businesses
and popups in residential areas.
WHAT’S NEXT
Economic Development Core Services
Business Attraction
Business Retention
Development Assistance
Site Selection, Project Development Assistance, and Business and Workforce Assistance geared towards targeted Industries, new development major employers and major sales tax generators.
Meetings with existing owners at their place of business - Make sure they know they are supported and valued, Troubleshoot pinpoints with the City, Connect them to community organizations, business assistance resources, schools/universities, Connect them to other Hayward businesses (B2B)
Streamlined resource for answers, assistance and advocacy for the business community Coordinates with other City departments, outside agencies and non-profit partners to provide the best information in a prompt manner
Hayward Police Department Year-End Report
20 Future Meeting Topics as of December 2, 2024
Hayward Police Department Year-End Report
21 Council Economic Development Committee
Future Meeting Topics as of December 2, 2024
*Subject to change and data availability
RESPONSIBLE
STAFF FUTURE MEETING AGENDA ITEMS
PRESENTATION
DATE*
Development
Services Development Services Activity Update TBD
Economic
Development
Update on Hayward Upward Economic
Recovery Program: Hire Hayward
February
2025
Economic
Development
Strategic Roadmap Update: EP5 and EP6
Update on midsize cities revitalized
downtowns and ordinances that may have
adverse impacts on business Spring 2025
Economic
Development
Strategic Roadmap Update: EP7 Update on
small businesses and popups in residential
areas
Spring 2025
Hayward Police Department Year-End Report
22 Committee Member/ Staff Announcements and Referrals
Hayward Police Department Year-End Report
23 Retail Roundup
The Old City Nuts & Spice 22570 Foothill Blvd
Hayward Police Department Year-End Report
24 Retail Roundup
Paris Baguette 29213 Mission Blvd
Hayward Police Department Year-End Report
25 Hayward Police Department Year-End Report
26 Committee Member/ Staff Announcements and Referrals
Hayward Police Department Year-End Report
27 Adjournment