Monday, December 2, 2024
5:00 PM
CITY OF HAYWARD
Hayward City Hall
777 B Street
Hayward, CA 94541
www.Hayward-CA.gov
Conference Room 2A and Virtual Platform (Zoom)
Council Economic Development Committee
Agenda
December 2, 2024Council Economic Development
Committee
Agenda
NOTICE: The Council Economic Development Committee will hold a meeting in Conference Room 2A.
PUBLIC PARTICIPATION
How to submit written Public Comment:
Send an email to [email protected] by 2:00 p.m. the day of the meeting. Please identify the Agenda Item Number in the subject line of your email. Emails will be compiled into one file, distributed to the Council Economic Development Committee and staff, and published on the City's Meeting & Agenda Center under Documents Received After Published Agenda. Written comments received after 2:00 p.m. that address an item on the agenda will still be included as part of the record.
How to provide live Public Comment during the meeting;
Participate in person Hayward City Hall, Conference Room 2A, 777 B Street, Hayward, CA 94541.
Please click the link below to join the webinar:
https://hayward.zoom.us/j/81420340170?pwd=qdeaoyCbV0fwCAvHUxiJNEpaNwMu4w.1 Webinar ID: 814 2034 0170
Password: CEDC-12/2!
Or join by phone:
US: +1 669 900 6833 or +1 646 931 3860
Webinar ID: 814 2034 0170
Password: 8603733517
International numbers available: https://hayward.zoom.us/u/ksCUzE59k
CALL TO ORDER
ROLL CALL
December 2, 2024Council Economic Development
Committee
Agenda
PUBLIC COMMENTS:
The Public Comments section provides an opportunity to
address the Council Economic Development
Committee on items not listed on the agenda. The Council Economic Development Committee welcomes comments and
requests that speakers present their remarks in a respectful manner, within established time limits, and focus on issues which directly affect the City or are within the jurisdiction of the City. As the Council Economic Development Committee is prohibited by State law from discussing items not
listed on the agenda, items will be taken under consideration and may be referred to staff.
The Council Economic Development Committee welcomes
comments, including criticism, about the policies, procedures, programs, or services of the City, or of the acts or omissions of the Council Economic Development Committee. Speakers shall not use threatening, profane, or abusive language which disrupts, disturbs, or otherwise impedes the orderly conduct of a meeting. The City is committed to maintaining a workplace free of unlawful harassment and is mindful that City staff regularly attend public meetings.
Discriminatory statements or conduct that is hostile,
intimidating, oppressive, or abusive – are per se disruptive to a meeting and will not be tolerated.
APPROVAL OF MINUTES
Approval of the October 7, 2024 Regular Meeting MinutesMIN 24-1211.
Attachments: Attachment I Draft Minutes from the October 7, 2024 Regular CEDC Meeting
REPORTS/ACTION ITEMS
Hayward Upward Economic Recovery Plan: Program Review
and Summary of Economic Impacts
RPT 24-0942.
Attachments: Attachment I - Staff Report
FUTURE AGENDA ITEMS
December 2, 2024Council Economic Development
Committee
Agenda
Future Meeting Topics as of December 2, 2024RPT 24-0883.
Attachments: Future Meeting Topics as of December 2, 2024
COMMITTEE MEMBER/STAFF ANNOUNCEMENTS AND REFERRALS
ADJOURNMENT
CITY OF HAYWARD
Hayward City Hall
777 B Street
Hayward, CA 94541
www.Hayward-CA.gov
File #: MIN 24-121
DATE: December 2, 2024
TO: Council Economic Development Committee
FROM: Chief Economic Development Officer
SUBJECT
Approval of the October 7, 2024 Regular Meeting Minutes
RECOMMENDATION
That the Committee Members review and approve the attached Draft Minutes from the October 7, 2024 Regular Meeting
ATTACHMENTS
Attachment I Draft Minutes from the October 7, 2024 CEDC Meeting CITY OF HAYWARD Printed on 11/22/2024Page 1 of 1
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COUNCIL ECONOMIC DEVELOPMENT COMMITTEE
MEETING MINUTES – October 7, 2024
CALL TO ORDER: Mayor Salinas called the regular meeting to order at 5:05 p.m.
ATTENDANCE: (September 2024-July 2025)
Meeting Attendees
Present
10/7/24
All Meetings
Year to Date
Meetings Mandated
By Resolution
Present Absent Present Absent
Mayor Salinas 2 0 2 0
Council Member Andrews 2 0 2 0
Council Member Bonilla 1 1 1 1
OTHERS IN ATTENDANCE:
Dustin Claussen, Interim City Manager; Regina Youngblood, Assistant City Manager ; Paul Nguyen, Chief Economic Development Officer; Daniel Mao, Economic Development Specialist ; Javier Castro, Community Programs Specialist; Mitra Rodgers, Public Policy Manger, Amazon Web Services; Kalie Davis, External Affairs Manager, Amazon Web Services; Vanessa Russell, Founder, Love Never Fails
PUBLIC COMMENTS
There were none.
1. APPROVAL OF MINUTES OF SPECIAL MEETING September 5, 2024
A motion to approve the minutes from September 5, 2024, Special Meeting was made by Council Member Andrews and seconded by Mayor Salinas. The minutes were approved.
2. Introduction to Amazon Web Services (AWS) InCommunities Program and Hayward Fund Grant program (Oral Repot Only)
Chief Economic Development Officer Paul Nguyen introduced Mitra Rodgers, Public Policy Manger, Amazon Web Services and Kalie Davis, External Affairs Manager, Amazon Web Services who provided a presentation of the Hayward Community Grant Fund. This included an overview of the 2023 awardees and announcement of the 2024 application round. . Kalie Davis introduced Vanessa Russell, Love Never Fails Founder then provided a presentation on the impact of the grant on the organization.
Council Member Andrews asked for clarification on the grant amount per recipient. Ms. Davis Hayward Council Economic Development Committee
Regular Meeting Minutes
October 7, 2024
answered all the organizations were nonprofits with a huge community impact here in Hayward and each grantee received $10,000, totaling to $100,000.
Mayor Salinas asked what the financial criteria is to earn a grant. Ms. Davis stated there are no financial requirement to earn a grant. Ms. Davis added individuals who interested in launching a project in the community can start with the ChangeX website. The website provides guidance on eligible programs and includes examples of proven concepts from other communities. She added that individuals or organizations that are for -profit are only eligible to receive a grant up to $5,000. Registered non - profits are eligible to receive a $10,000 grant.
Ms. Russell stated this grant was one of the easiest to apply to and there was no stringent reporting requirement, which made it low barrier. Ms. Russell added she is willing to speak to potential applicants on her experience and guide them through the process.
Council Member Andrews asked which other cities AWS offered the ChangeX program. Ms. Davis stated that in California, AWS offers programs in Hayward and Gilroy. She also stated that they have a program in Oregon.
Council Member Andrews asked how a list of potential grantees could be sent over to AWS. Chief Economic Development Officer Ngueyn stat ed that it will be shared with Community Media and Relations team to post on city newsletter and social channels. He added that the Community Services Division shall also share it to their nonprofit contacts.
Mayor Salinas stated that many companies co me to Hayward stating they want to be active in community engagement, but AWS has the strongest game and are practicing what they preach.
3. Hayward Upward Economic Recover Plan Update: Hashtag Hayward Program
Chief Economic Development Officer Paul Nguyen introduced Economic Development Specialist Daniel Mao, who then gave the presentation.
Council Member Andrews asked about the use of window coverings that obscured store interiors and if that effects the look of being open. Economic Development Specialist Mao stated the window covers are see through. He added that in the case of Aama’s Kitchen, the graphics only cover the kitchen side.
Council Member Andrews asked if the Chamber of Commerce and /or the Downtown Hayward Improvement Association (DHI A) will continue this work. Chief Economic Development Officer Nguyen stated the Chamber of Commerce and the DHIA are supportive and reshare the grantees posts.
He added neither expressed interest in replicating the program. He also stated that DHIA funds are typically only used on programs that benefit the entire district and not just a single business. Council Member Andrews asked if the Chamber of Commerce is willing to take it over. Chief Economic Development Officer Nguyen stated this would align with the Chamber’s scope, but no conversations were held.
Mayor Salinas stated he believes the Chamber of Commerce do es not have the expertise capacity to run this type of program. Chief Economic Development Officer Nguyen stated the model is set and it would be easy to continue the program but, the staff hours on this program are high. He added the required staff labor hours could be reduced now that the program has examples and past recipients to Hayward Council Economic Development Committee
Regular Meeting Minutes
October 7, 2024
look back on.
Council Member Andrews stated that she liked that the funds were spread around the city geographically. She suggested the next round be a focused on one street. Chief Economic Development Officer Nguyen stated that concentrated change in center or corridor is the intent on all the programs, but it is difficult if the businesses and property owners do not apply to the grant.
Council Member Andrews wanted clarification on the menu consultation aspect of the program.
Economic Development Specialist Mao state d the menu consultation services include social media influencers providing restaurants with independent and expert advice on plating, new menu item ideas as well as feedback on the food quality and customer service experiences.
Chief Economic Developmen t Officer Nguyen stated there are important secondary impacts of the program. He noted that social influencers from grantees also generated content for Hayward restaurants not a part of the program. Additionally, other influencers were also drawn to Hayward due to recreate the experience for their followers. This phenomenon generated more positive content for the city.
Council Member Andrews asked for the next round of funding if the business want ed to create an exterior facing would they get a higher cha nce of getting the grant. Chief Economic Development Officer Nguyen stated that in the next round of rankings exterior improvements could be prioritized.
4. FUTURE MEETING TOPICS
There were none.
COMMITTEE MEMBER/ STAFF ANNOUNCEMENTS AND REFERRALS
Council Member Andrews stated there will be a “Squid Game” event at Sector 19, the family entertainment center, in partnership with DHIA, 82 All Night, and Council Member Roche on December 8th from 12 to 8 pm.
Chief Economic Development Officer Nguyen announced Osorio Training Center is open for business at 22500 Foothill Blvd. He added they intend to have live fight events in the future.
Chief Economic Development Officer Nguyen announced Sprouts Farmers Market is open at 26207 Mission Blvd. He added Sprouts Farmers Market Corporate stated this is the largest attended grand opening they held with over 650 customers lined up before 7 am.
Chief Economic Development Officer Nguyen announced In-N-Out Burger is open at 709 Harder Ave.
Chief Economic Development Officer Nguyen stated that Paris Baguette will be coming to 29213 Mission Blvd. He added it will be the second food user in SoHay.
Chief Economic Development Officer Nguyen stated Economic Development s taff created and distributed new Business Resource Guide magnets to the business in Downtown Hayward as part of the 100-Day Downtown Action Plan initiative.
Hayward Council Economic Development Committee
Regular Meeting Minutes
October 7, 2024
ADJOURNMENT: The meeting was adjourned at 5:54 p.m.
CITY OF HAYWARD
Hayward City Hall
777 B Street
Hayward, CA 94541
www.Hayward-CA.gov
File #: RPT 24-094
DATE: December 2, 2024
TO: Council Economic Development Committee
FROM: Chief Economic Development Officer
SUBJECT
Hayward Upward Economic Recovery Plan: Program Review and Summary of Economic Impacts
RECOMMENDATION
That the Council Economic Development Committee receives updates on the completion of the Hayward Upward Economic Recovery Plan and associated programs.
SUMMARY
The America Rescue Plan Act of 2021 (ARPA), also known as the COVID-19 Stimulus Package, included over $65 billion in direct federal relief to cities to address the economic and fiscal impacts of the pandemic and to assist in the recovery of local communities. The City of Hayward received approximately $38 million in local relief from the federal government, and the City Council allocated $2 million towards economic recovery programs to support local businesses and the resident workforce.
In June 2021, the Council Economic Development Committee (CEDC) and subsequently the City Council approved the creation of seven new programs that were to be implemented over a 3-year period. Those approved programs spun-off an additional 6 programs that were created to fill unique needs and embrace new opportunities that were identified during the implementation period.
At the December CEDC meeting, staff will provide a summary of these programs, quantify their economic impact and highlight their achievements, which include establishing best practices and model programs being utilized by other agencies.
ATTACHMENTS
Attachment I - Staff Report
CITY OF HAYWARD Printed on 11/22/2024Page 1 of 2
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File #:RPT 24-094
CITY OF HAYWARD Printed on 11/22/2024Page 2 of 2
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DATE: December 2, 2024
TO: Council Economic Development Committee
FROM: Chief Economic Development Officer
SUBJECT: Hayward Upward Economic Recovery Plan: Program Review and Summary of Economic Impacts
RECOMMENDATION
That the Council Economic Development Committee receives updates on the completion of the Hayward Upward Economic Recovery Plan and associated programs.
SUMMARY
The America Rescue Plan Act of 2021 (ARPA), also known as the COVID-19 Stimulus Package, included over $65 billion in direct federal relief to cities to address the economic and fiscal impacts of the pandemic and to assist in the recovery of local communities. The City of Hayward received approximately $38 million in local relief from the federal government, and the City Council allocated $2 million towards economic recovery programs to support local businesses and the resident workforce.
In June 2021, the Council Economic Development Committee (CEDC) and subsequently the City Council approved the creation of seven new programs that were to be implemented over a 3-year period. Those approved programs spun-off an additional 6 programs that were created to fill unique needs and embrace new opportunities that were identified during the implementation period.
At the December CEDC meeting, staff will provide a summary of these programs, quantify their economic impact and highlight their achievements, which include establishing best practices and model programs being utilized by other agencies.
BACKGROUND
The seven original programs, six spin-off programs and the allocated budgets for each are listed in Table 1 below.
Table 1: Hayward Upward Economic Recovery Plan
# Original Program Spin-Off Program Total Budget
Allocated
1 Open for Business Hayward Live $250,000 Hashtag Hayward 2 Small Business Grants $100,000
3 Community Gift Card Point Of Sale Grants $500,000
4 Restaurant Relaunch Architect Bench Program $250,000
5 Restore and Reopen $200,000
6 Hire Hayward Job Fair $300,000
7 Tuition Assistance Innovation Festival $400,000
TOTAL $2,000,000
All these programs have been completed with all funds fully allocated and distributed in accordance with federal requirements. Staff will provide an update at the meeting with statistics on the economic impacts of the programs, highlight businesses and residents served and outline potential next steps for extending these programs beyond ARPA funding.
DISCUSSION
Through these programs, the City of Hayward has been able to assist 179 businesses, over 2,700 employees and over 500 residents. The programs did not just provide one-time funding to these businesses and individuals, but rather provided opportunities for longer lasting impacts through marketing, physical improvements to customer areas, training to utilize social media, improved job skills to allow for upward movement in the labor force and connecting Hayward businesses to Hayward residents looking to fill high-paying, skilled-labor job opportunities.
ECONOMIC IMPACT
The Hayward Upward Economic Recovery programs positively impacted both the business and resident community. Though the initial funding of these programs was $2 million, the economic impact has been significantly higher. Many of these programs have measurably increased customer visits and spending at the businesses. These programs created a multiplier effect on local spending. Studies produced by the US Small Business Administration, American Independent Business Alliance, Institute for Local Self-Reliance and as well as publications including American Economic Review and Journal of Urban Economics, consistently find that every dollar that is spent at a locally owned business, that dollar is recirculated between four and six times within the community. In addition, some of the programs assisted residents with finding higher paying jobs, which can help improve the long- term financial outlook for those residents and their families Increased income allows for spending beyond the necessities of housing, food and utilities.
FISCAL IMPACT
The Hayward Upward Economic Recovery Plan was funded with the America Rescue Plan Act of 2021 (ARPA) resources. The programs were all implemented utilizing Economic Development staff and consultants funded through the General Fund that was previously allocated to those positions. No additional General Fund dollars were used for these programs.
Prepared by: Catherine Ralston, Economic Development Consultant
Recommended by: Paul Nguyen, Chief Economic Development Officer
Approved by:
_________________________________
Dustin Clausen, Interim City Manager
CITY OF HAYWARD
Hayward City Hall
777 B Street
Hayward, CA 94541
www.Hayward-CA.gov
File #: RPT 24-088
DATE: December 2, 2024
TO: Council Economic Development Committee
FROM: Chief Economic Development Officer
SUBJECT
Future Meeting Topics as of December 2, 2024
RECOMMENDATION
That the Committee Members review and comment on the attached Future Meeting Topics
ATTACHMENTS
Attachment I Future Meeting Topics as of December 2, 2024 CITY OF HAYWARD Printed on 11/22/2024Page 1 of 1
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Council Economic Development Committee
Future Meeting Topics as of
December 2, 2024
RESPONSIBLE
STAFF
FUTURE MEETING AGENDA ITEMS
PRESENTATION
DATE*
Development
Services Development Services Activity Update TBD
Economic
Development
Update on Hayward Upward Economic
Recovery Program: Hire Hayward February 2025
Economic
Development
Strategic Roadmap Update: EP5 and EP6
Update on midsize cities revitalized
downtowns and ordinances that may have
adverse impacts on business
Spring 2025
Economic
Development
Strategic Roadmap Update: EP7 Update on
small businesses and popups in residential
areas Spring 2025
*Subject to change and data availability