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CEDC March 2025 Presentation

Council Economic Development Committee
March 3, 2025

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CEDC March 2025 Presentation
Meeting
March 3, 2025
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Council Economic Development Committee
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1 Council Economic
Development
Committee
March 3, 2025
2 How to Provide Public Comments
The Council Economic Development Committee is accepting public comments prior to the meeting via email or during the meeting via the Zoom link or Zoom dial-in information listed on the published agenda.

If you are making your comments during the meeting please note:
• Click the “Raise Hand” button to request to speak when the Staff Liaison calls for public comments on an eligible agenda item. You will be permitted to speak during your turn and muted after the allotted time (3 minutes).
• When joining by phone, click *9 to raise a hand to speak. Press *6 to unmute. We kindly request speakers to mute or turn down the meeting video when it is their opportunity to speak as it may cause interference with the speaker system.
• Use headphones/mic for better sound quality and less background noise • Decorum: Please be mindful that virtual meetings are public and will be recorded. All meeting rules of procedure and decorum, including speaker time limits, will apply. The Staff Liaison, via the host, may remove individuals for persistent disruption or any conduct or statements that threaten the safety of any person(s) at the meeting.

Hayward Police Department Year-End Report
3 Approval of Minutes from February 3, 2025
Regular Meeting
Hayward Police Department Year-End Report
4 Hayward Upward Economic Recovery Program Update: Hire Hayward (Oral Report Only)
Hayward Police Department Year-End Report
5 Learn to Earn &
Hire Hayward
Daniel Mao, Economic Development Specialist
A Comprehensive Workforce Development Solution
Hayward Police Department Year-End Report
6 Overview
• Workforce challenges in Hayward: Employers need skilled workers, and residents need access to high-paying technical careers.
• Learn to Earn & Hire Hayward as the solution:
⚬ Bridges the gap between job seekers and employers.
⚬ Provides tuition assistance for industry-aligned training. ⚬ Offers hiring grants to local businesses to offset
onboarding costs.
⚬ Organizes career fairs to connect employers and job
Promise Neighborhood, local employers. seekers.
• Key Partnerships:
• Chabot College, CSU East Bay, Eden ROP , Hayward
Promise Neighborhoods, Friends of Chabot

Hayward Police Department Year-End Report
7 Program Structure and Phases
By focusing on education, training, and employer recruitment, Learn to Earn and Hire Hayward complete the connection through community-building efforts like job fairs. These events connect residents who gained the necessary skills with employers actively seeking qualified workers, ensuring alignment and long-term success for both sides of the workforce equation.

Phase 1
Laying the Foundation
Phase 2
Implementation &
Workforce Placement
• Partnered with local colleges
and training institutions for
tuition assistance.
• Identified key industries and
skills gaps through employer
engagement.
• Disbursed $300,000 (of $400,00
budget) in tuition assistance to
over 300 Hayward residents.
• Launched career fairs, with the
first event drawing 350+
attendees.
• Provided $300,000 of hiring
grants for local businesses that
onboard and retain Hayward
residents in technical roles.

Phase 3
Long-Term Workforce
Sustainability
• Expanding job fairs as a
permanent hiring bridge.
• Strengthening employer
partnerships to ensure an ongoing
talent pipeline.

Hayward Police Department Year-End Report
8 Hire Hayward Grant Impacts
• 20 Hayward residents hired into local
technical positions with an average
wage of $30 per hour plus benefits,
generating over $1,200,000 in salary
creation.
• 100% of Hayward residents placed are
people of color
• $300,000 utilized to assist in covering
training and onboarding costs. (4x ROI)
Position Salary Benefits Ethnicity Race Other
Quality Assurance $ 36.00 Yes Hispanic White Woman Maintenance Mechanic $ 27.00 Yes Hispanic Production Associate $ 30.00 Yes Hispanic Production Associate $ 28.00 Yes Hispanic Production Associate $ 30.00 Yes Hispanic Production Associate $ 30.00 Yes Hispanic Production Associate $ 28.00 Yes Hispanic Assembler $ 26.00 Yes Hispanic
Assembler $ 26.00 Yes Hispanic
Detail $ 24.00 Yes Hispanic
Detail $ 26.00 Yes Hispanic
Engineer $ 40.00 Yes Not Hispanic Asian Indian Technician $ 33.00 Yes Not Hispanic Asian Technician $ 33.00 Yes Not Hispanic Filipino Technician $ 33.00 Yes Hispanic
Assembly Technician $ 29.50 Yes Hispanic
Assembly Technician $ 28.50 Yes Hispanic Woman Assembly Technician $ 30.50 Yes Not Hispanic Filipino Assembly Technician $ 32.50 Yes Not Hispanic Filipino Woman Average $ 30.05
Hayward Police Department Year-End ReportBusiness Partners/Grant Recipients Business Employee Count Industry & Key Role in Hayward’s Economy Casa Sanchez 100 +
Longstanding food manufacturer (since 1924), requiring highly skilled machinists and technologists to operate its manufacturing line.

Veev 300 - 600
Leader in modular home construction, utilizing advanced manufacturing techniques to streamline housing development.

Pentagon 250 +
Provides mission-critical manufacturing support services for the semiconductor, pharmaceutical, microelectronics, and solar industries, improving equipment efficiency and life cycles.

Plastikon 100 +
Global plastics and contract manufacturer serving medical, electronics, and high-tech industries. Committed to lean manufacturing, minority supplier diversity, and sustainability.

Therm-X 350 +
Leader in advanced thermal solutions for semiconductors, biotech, aerospace, petrochemical, and food industries. Specializes in temperature control and precision manufacturing.

Key Takeaways:
•Businesses represent a diverse range of industries critical to Hayward’s industrial and technological growth. •All companies required skilled technical workers, aligning with Hire Hayward’s mission to bridge workforce gaps. •Employers benefit from direct hiring grants, ensuring sustainable workforce development.

Hayward Police Department Year-End Report
10 Learn to Earn Grants
Grantees:

Over 400 and
growing
Grants:
~$300,00 (of
$400,000)
Strong Participation & Growing Impact
•Over 400 Hayward residents have received tuition assistance, with more expected as the program continues. •The program is designed to remove financial barriers and expand access to high-demand career training.

Significant Investment in Workforce Development
•$300,000 in grants disbursed (from Learn to Earn)—75% of the total $400,000 budget—ensuring long-term sustainability. •Funding prioritizes technical certifications, degree programs, and hands-on training in advanced manufacturing, biotech, and other high-growth industries.

Future Expansion & Continued Support
•Remaining $100,000 will continue to fund more residents in targeted training programs, ensuring a skilled workforce pipeline. •This ongoing investment strengthens local talent pools and helps Hayward businesses fill critical technical roles.

Hayward Police Department Year-End ReportLearn to Earn Grant Award Priority Level Priority Level Percentage of
Grantees
High 40%
Medium 38%
Low 18%
Other 4%
High: Fields directly related to biotechnology, advanced manufacturing, and industrial sectors. Critical to economic health of the City. Industries create high-skilled, well-paid positions, generate significant tax revenue, and are rapidly expanding.

Medium: Field that is not as critical to local economy’s immediate needs, such as healthcare support roles, professional services, and business administration. These fields require skilled workers and offer good career prospects but do not face the same level of urgency in workforce shortages.

Low: Fields with less direct demand in Hayward’s current labor market such as general arts or hospitality.

Other: Classes that do not fall under any other category, such as transfer credit classes.

The Learn to Earn Grant prioritizes tuition
assistance based on industry demand and
workforce needs. Grant applicants are
categorized into High, Medium, and Low
priority levels, ensuring funding is directed
toward training that aligns with Hayward’s
most in-demand jobs.

Hayward Police Department Year-End ReportLearn to Earn
Grant Recipient
Demographics
• The Learn to Earn Grant prioritizes equitable
access to career training, ensuring that diverse
communities in Hayward benefit from workforce
development opportunities.
• By removing financial barriers to education and
technical training, Hire Hayward creates career
pathways for residents from all backgrounds,
reinforcing economic mobility and workforce
inclusivity in the community.

Race or Ethnicity Percentage of Grantees
Hispanic/Latinx/Chicanx 21.8%
Not Hispanic/Latinx/Chicanx 53.2%
N/A 10.3%
Multiracial 33.0%
Other 21.5%
Asian/White 9.0%
Native American/Am. Indian/Alaskan Native & Black African American 1.6%
Native American/American Indian/Alaskan Native/White

0.6%
Black/African American/White 0.3%
Black/African American 21.5%
Native American/American Indian/Alaskan Native 0.6%
White 10.6%
Asian 9%
Korean 0%
Asian Indian 2%
Filipino 3%
Vietnamese 2%
Chinese 2%
Middle Eastern/Arab 2%
Additional Demographic Data
*Only available from Chabot Spring 2023
Single-Parent 51
Low-Income 109
Student with Disability 13
Foster Youth 12
Hayward Police Department Year-End ReportConnecting Talent & Employers – The Learn to Earn and Hire Hayward Job Fairs
Key Metrics & Impact:

First Job Fair (September 2024)
•Nearly 350 attendees, including job seekers, students, and transitioning workers. •Local employers actively hiring for skilled and technical positions. •Successful direct hires made at the event, strengthening workforce connections.

Second Job Fair (February 27, 2025)
•Over 450 attendees. Early estimates show a quarter of them were public (non-student) attendees. •Employers returning, citing the fair as a valuable recruitment tool.

Long-Term Workforce Impact
•Job fairs serve as a sustainable hiring solution, reducing hiring gaps for local industries. •Continued employer participation strengthens Hayward’s economic ecosystem.

The Hire Hayward Job Fair serves as a critical bridge between local employers and job seekers, ensuring businesses can access skilled talent while providing Hayward residents with direct hiring opportunities in high-demand industries such as advanced manufacturing, biotech, and technology.

Hayward Police Department Year-End Report

Hayward Police Department Year-End Report
15 Hayward Restaurant Month 2025
Hayward
Restaurant
Month 2025
Javier Castro
Community Programs Specialist

Hayward Restaurant
Month Growth
17 • Door-to-door engagement along major
corridors
• 21 Restaurants participated in offering:
• Special menu items
• Pre-fixed menus
• Discounts
• Free items
• Created flyers and graphics for
participating businesses
Social Media Content and Flyers
18 Restaurant
Month
Instagram Reel
19 Advertising
and Promotion
• Billboards on 880 and 92
• Southland Mall
• The Mercury News published a story
• Social Media Posts on City
Channels-
• 27,000 impressions
• LinkedIn Posts about Restaurant
Month
• Over 5,500 impressions
20 Gift Card
Promotion
21 • Developed an interactive map showcasing
participating businesses
22 Business Feedback &
Economic Impact
• 10% increase in foot traffic and sales
compared to a typical January.
• Businesses saw new customers and
excitement for the featured menu items.
• Restaurants stated they would participate
again next year
“We appreciate the Economic Development
Department's support of local restaurants
and other small businesses. ” – Snappy’s
Café (978 A Street)
23 Questions?
24 Hayward Police Department Year-End Report
25 Future Meeting Topics as of March 3, 2025
Hayward Police Department Year-End Report
26 Council Economic Development Committee
Future Meeting Topics as of March 3, 2025
*Subject to change and data availability

RESPONSIBLE

STAFF FUTURE MEETING AGENDA ITEMS

PRESENTATION
DATE*
Economic
Development
Update on Hayward Upward Economic Recovery
Programs: Tuition Assistance April 2025
Economic
Development
Strategic Roadmap Update: EP5 and EP6 Update
on midsize cities revitalized downtowns and
ordinances that may have adverse impacts on business
Spring 2025
Library Update on Heritage Plaza Programming & Activation TBD Downtown
Hayward
Improvement
Association
Representative
Update from Downtown Hayward Improvement
Association TBD
Development Services/
Economic Development
Strategic Roadmap Update: EP7 Update on small businesses and popups in residential areas TBD
Hayward Police Department Year-End Report
27 Committee Member/ Staff Announcements and Referrals
Hayward Police Department Year-End Report
28 Retail Roundup
HomeGoods 26223 Mission Blvd

Hayward Police Department Year-End Report
29 1075 B St.

Hayward Police Department Year-End Report
30 Eikon Therapeutics Raises $350M in Funding, Over $1 Billion in 2019

Hayward Police Department Year-End Report
31 Hayward Police Department Year-End Report
32 Adjournment

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