1 Council Economic
Development
Committee
April 7, 2025
2 How to Provide Public Comments
The Council Economic Development Committee is accepting public comments prior to the meeting via email or during the meeting via the Zoom link or Zoom dial-in information listed on the published agenda.
If you are making your comments during the meeting please note:
• Click the “Raise Hand” button to request to speak when the Staff Liaison calls for public comments on an eligible agenda item. You will be permitted to speak during your turn and muted after the allotted time (3 minutes).
• When joining by phone, click *9 to raise a hand to speak. Press *6 to unmute. We kindly request speakers to mute or turn down the meeting video when it is their opportunity to speak as it may cause interference with the speaker system.
• Use headphones/mic for better sound quality and less background noise • Decorum: Please be mindful that virtual meetings are public and will be recorded. All meeting rules of procedure and decorum, including speaker time limits, will apply. The Staff Liaison, via the host, may remove individuals for persistent disruption or any conduct or statements that threaten the safety of any person(s) at the meeting.
Hayward Police Department Year-End Report
3 Approval of Minutes from March 3, 2025
Regular Meeting
Hayward Police Department Year-End Report
4 Downtown Hayward Improvement Association (DHIA) Update (Oral Report Only)
Downtown Hayward Improvement Association
Presentation to the City of Hayward Council
Economic Development Committee
Presented by Dominic Li Mandri
DistrictManager | New City America, Inc.April 7th, 2025 Brief History
➢ Downtown Hayward Community
Benefit District (CBD) established
September 2018; formed for 10-year
term, ends in 2028.
➢ Sept. 2018 – Jun. 2019: Corporation
Formed, BylawsAdopted, Bank
Selected, Insurance Acquired, Office
Leased, Equipment Purchased.
➢ July 2019: In-House Maintenance Ops.
Commenced. Provided Essential
Services During Covid Era.
➢ May 2022: Transitionedto Third-Party
Maintenance Vendor.Switched Vendors
in August 2023.
➢ March 2025: Brought Maintenance
Ops. Back In-House; Expanding Service
Model & DowntownActivations.
Overview
➢ 12 Member Board of Directors; Meets Bi-Monthly at Lincoln Landing ➢ FY25 Annual Budget: $870,756 (Assessment Income + Carry Forward) ➢ 239 Parcels/150+ Property Owners (Includes CoH & BART) ➢ Provides services to downtown property owners above and beyond what the City of Hayward provides; the DHIAdoes not clean inside municipal/private parking lots.
➢ Majority of district business is conducted through three Advisory Committees.
The DHIA’s Three Advisory Committees
➢ Sidewalk Operations, Beautification & Order (SOBO) Committee:
• Oversees the District’s Clean & Safe Operations and Enhanced Landscaping Program ➢ District Identity & Streetscape Improvement (DISI) Committee:
• Oversees the District’s Marketing and Media Promotions, as well as its local Placemaking Projects and Special Events Support
➢ Land Use & Project Review Committee:
• Reviews the District’s Land Use and Mobility Issues, in addition to Reviewing New Development Projects and Capital Improvement Projects in Downtown Hayward.
Sidewalk Operations,
Beautification & Order
(SOBO) Highlights
➢ Provides seven days-a-week
maintenance coverage of the
downtown area. Recently
transitioned back to in-house from
3rd party vendor.
➢ Provided regular steam cleaning
services districtwide year-round.
➢ Installed 20+ hanging flower
baskets on B Street.
➢ Purchased and deployed 20
decorative planters throughout the
Downtown Hayward.
➢ Oversaw the installation of string
lights along major downtown
corridors, including Main Street, B
Street, Foothill Blvd.
District Identity & Streetscape
Improvement (DISI) Highlights
➢ Since March 2022, the DHIA has contracted with
Olive Public Relations to promote the downtown with
dedicated PR & Social Media efforts.
➢ DHIAFacebook & Instagram have grown to 6.1k &
4.5k respectively in followers, allowing the DHIA to
leverage these channels to support local businesses
and initiatives.
➢ Supported local events to bring families back to
downtown: May Day,Latin Jazz Festival, Chamber
Street Parties, Juneteenth Celebration, Mariachi
Festival.
➢ Designed new “Downtown Mural” banners for
installation throughout the district, 117 banners in
all.
➢ Each holiday season, the DHIAdecorates the
downtown district. In 2024, this included adorning
wreaths, garland, and decorative lights on gateways.
DHIA Supported Events/Programs in Downtown
Anticipated Projects for 2025
District Challenges
➢Long-Term Property Vacancies or Under-Capitalized Businesses. ➢Undeveloped/UnderutilizedParcels in District, No Commercial Capture. ➢The Downtown “Loop” & High-Speed Traffic Around the Core. ➢A Surplus of Free Parking: An Unleveraged Public Asset Downtown:
▪ Downtown Has 10+ City-Owned Parking Lots/Garages
➢Code Enforcement on Illegal Vending, Non-Permitted Events, etc. ➢Acute Property Crime:
▪ Broken Storefront Windows
▪ Vehicle Break-Ins in Muni Lots
▪ Downtown Public Safety
Thank you!
Hayward Police Department Year-End Report
15 Future Meeting Topics as of April 7, 2025
Hayward Police Department Year-End Report
16 Council Economic Development Committee
Future Meeting Topics as of April 7, 2025
*Subject to change and data availability
RESPONSIBLE
STAFF FUTURE MEETING AGENDA ITEMS
PRESENTATION
DATE*
Economic
Development
Strategic Roadmap Update: EP5 and EP6 Update
on midsize cities revitalized downtowns and
ordinances that may have adverse impacts on business
May 2025
Library Update on Heritage Plaza Programming & Activation May 2025 Economic
Development Tour of Tennyson Corridor June 2025
Development Services/
Economic Development
Strategic Roadmap Update: EP7 Update on small businesses and popups in residential areas TBD
Hayward Police Department Year-End Report
17 Committee Member/ Staff Announcements and Referrals
Hayward Police Department Year-End Report
18 • 82 Rooms
• Fitness Center
• Indoor Pool
• Meeting Space
Retail Roundup
Holiday Inn Express & Suites 25640 Mission Blvd
Hayward Police Department Year-End Report
19 Hayward Police Department Year-End Report
20 Adjournment