Attachment II
MARCH 24-APRIL 9, 2025
CITY OF HAYWARD 2025 COMMUNITY SURVEY
320-1192-WT
N=1320
A/B SPLITS
MARGIN OF SAMPLING ERROR ±2.8% (95% CONFIDENCE INTERVAL)
(PHONE ONLY)
Hello, I ’m ________ calling from _________, a public opinion research company. We are conducting a survey about different issues facing Hayward residents. Please be assured that I am not trying to sell you anything or ask for a donation of any kind, and that your participation and responses will be kept confidential. May I please speak to the person over 18 in the household who most recently celebrated a birthday?
(PHONE ONLY)
A. Before we begin, have I reached you on a cell phone? (IF ON CELL PHONE, A SK: If you are currently driving or otherwise occupied, please confirm that it is safe for you to take this survey without endangering yourself or others.)
Yes, on cell and can safely take survey 81%
Yes, on cell and should reschedule (RESCHEDULE)
No, not on cell 19%
(ONLINE ONLY)
Thank you for participating in this public opinion survey about different issues facing Hayward residents. Please be assured that we are not trying to sell you anything or ask for a donation of any kind, and that your participation and responses will be kept confidential.
A. If you are taking this survey on a mobile device and are currently driving or otherwise occupied, please confirm that it is safe for you to take this survey without endangering yourself or others.
Yes, can safely take survey 100%
I’ll come back later (DIVERT TO LANDING PAGE)
(RESUME ASKING ALL RESPONDENTS)
B. Do you live in Hayward, or in some other city?
Yes, I live in Hayward 100%
Some other city TERMINATE
320-1192-WT PAGE 2
The first few questions are to ensure we are hearing from a representative set of Hayward residents.
C. First, in what year were you born?
2008 or later TERMINATE
2007-2001 (18-24) 12%
2000-1996 (25-29) 10%
1995-1991 (30-34) 9%
1990-1986 (35-39) 11%
1985-1981 (40-44) 8%
1980-1976 (45-49) 9%
1975-1971 (50-54) 7%
1970-1966 (55-59) 9%
1965-1969 (60-64) 7%
1960-1949 (65-74) 9%
1950 or earlier (75+) 6%
(DON’T READ ON PHONE) Prefer not to say 2%
D. How do you describe your gender?
Male 49%
Female 50%
Non-binary 1%
Prefer not to say 0%
E. What was the last level of school you completed?
(PHONE: READ ANSWER OPTIONS IN ORDER)
Less than high school 2%
High school graduate 24%
Vocational or technical school 5%
Some college, but no degree 31%
Associate degree 14%
Four-year college degree 13%
Graduate school 8%
(DON’T READ ON PHONE) Prefer not to say 2%
320-1192-WT PAGE 3
F. With which racial or ethnic group do you identify yourself?
(PHONE: READ ANSWER OPTIONS IN ORDER)
Latino or Hispanic 40%
White 14%
Black or African American 9%
Afghan 0%
Middle Eastern 0%
Asian or Pacific Islander 31%
Multiracial 3%
Some other ethnic or racial background (SPECIFY__________) 1% (DON’T READ ON PHONE) Prefer not to say 1%
(ASK IF CODE 6 – ASIAN OR PACIFIC ISLANDER – IN QF)(n=406) G. More specifically, would you say that you are: (READ LIST)
(PHONE: READ ANSWER OPTIONS IN ORDER)
Chinese 15%
Filipino 40%
Indian 20%
Central Asian 1%
Japanese 3%
Korean 1%
Vietnamese 6%
Samoan 2%
Tongan 1%
Guamanian or Chamorro 3%
Some other Pacific Islander background 4%
Multiracial 4%
320-1192-WT PAGE 4
(RESUME ASKING ALL RESPONDENTS)
Ok, let’s begin. The next questions are about life in Hayward.
1. (T) First, I’d like to get your overall opinion of living in the City of Hayward. Generally speaking, are you very satisfied, somewhat satisfied, not too satisfied, or not satisfied at all with the overall quality of life in Hayward?
TOTAL SATISFIED 80%
Very satisfied 22%
Somewhat satisfied 58%
TOTAL NOT SATISFIED 19%
Not too satisfied 13%
Not at all satisfied 6%
(DON’T READ ON PHONE) Don’t know 1%
2. (T) And, overall, are you very satisfied, somewhat satisfied, not too satisfied, or not satisfied at all with the job the City of Hayward is doing to provide resident services?
TOTAL SATISFIED 69%
Very satisfied 16%
Somewhat satisfied 53%
TOTAL NOT SATISFIED 23%
Not too satisfied 15%
Not at all satisfied 8%
(DON’T READ ON PHONE) Don’t know 8%
3. Next, please consider this list of issues that some people say might be problems in Hayward. Please indicate whether you think each is an extremely serious problem, a very serious problem, a somewhat serious problem, or not too serious a problem in the city. (RANDOMIZE)
(ONLINE: SHOW ALL ANSWER OPTIONS)
SS
Ext
Serious
Problem
Very
Serious
Problem
Smwt
Serious
Problem
Not Too
Serious
A
Problem
Don’t
Know
Total
Ext/Very
Serious
a. Homelessness 32% 33% 27% 7% 1% 65%
b. (T) Potholes and street maintenance A 27% 27% 25% 19% 1% 55% c. (T) Too many vacant properties and
storefronts A 17% 21% 26% 28% 7% 38%
d. Student safety at public schools A 19% 21% 27% 11% 22% 40% e. (T) Crime, in general A 26% 31% 31% 11% 1% 57%
f. Too many street vendors A 14% 13% 14% 56% 3% 27%
320-1192-WT PAGE 5
SS
Ext
Serious
Problem
Very
Serious
Problem
Smwt
Serious
Problem
Not Too
Serious
A
Problem
Don’t
Know
Total
Ext/Very
Serious
g. (T) Too much growth and development A 15% 17% 22% 40% 6% 32% h. (T*) Traffic congestion on local freeways A 30% 37% 22% 11% 1% 67% i. (T*) Traffic on local streets and roads B 25% 31% 23% 20% 0% 57% j. (T*) A lack of parks and recreation
opportunities A 15% 16% 25% 39% 5% 31%
k. (T*) Litter and graffiti B 18% 25% 33% 24% 0% 43%
l. (T*) The quality of public education B 25% 28% 24% 13% 11% 53% m. A lack of safe alternatives to driving B 18% 22% 27% 29% 4% 40% n. (T*) The cost of housing B 37% 37% 18% 7% 1% 74%
p. (T*) A lack of entertainment and cultural
options B 14% 19% 31% 35% 2% 32%
q. Illegal fireworks activity B 22% 18% 29% 28% 3% 40% r. A lack of jobs B 17% 30% 26% 14% 13% 47%
The next questions are about some of the services and programs Hayward’s City government provides to its residents.
4. First, here is a list of aspects of life in the City of Hayward. In your opinion, how important is each one to making Hayward a good place to live: extremely important, very important, somewhat important, or not too important? If you have no opinion, you can indicate that instead. Here is the first one ... (RANDOMIZE)
SS Ext
Imp
Very
Imp
Smwt
Imp
Not
Too
Imp
No
Opin/
Don’t
Know
Total
Ext/Very
Imp
a. (T) Providing services to people who are homeless 39% 39% 14% 5% 2% 78% b. Cleaning up and preventing new homeless
encampments 46% 34% 14% 5% 1% 80%
c. The number and locations of street vendors is
regulated and controlled A 21% 24% 26% 24% 5% 45%
d. (T) Safe neighborhoods A 63% 29% 6% 0% 1% 93%
e. (T) Fast emergency response B 58% 36% 5% 1% 1% 94%
f. (T) Safe and well-maintained streets and sidewalks A 47% 42% 10% 2% 0% 89% g. (T) Well-maintained street lighting B 44% 42% 12% 3% 0% 86% h. (T) Revitalized older neighborhoods and business
districts B 30% 38% 28% 4% 1% 68%
i. (T) Having adequate parking A 31% 43% 21% 5% 0% 74% j. (T) A clean, well-maintained city B 51% 35% 13% 0% 0% 86% k. (T*) Timely review of development and building
permit applications B 30% 38% 19% 4% 9% 67%
l. (T) Steady arrival of new businesses in the city A 23% 40% 24% 8% 4% 63% m. (T) Good availability of local jobs B 35% 46% 13% 1% 5% 81% n. (T*) Effective police protection and crime prevention A 52% 33% 10% 3% 2% 85% o. (T) Smooth and efficient traffic movement B 37% 47% 13% 2% 1% 84% 320-1192-WT PAGE 6
SS Ext
Imp
Very
Imp
Smwt
Imp
Not
Too
Imp
No
Opin/
Don’t
Know
Total
Ext/Very
Imp
p. (T*) High-quality and accessible library services A 32% 36% 21% 7% 4% 68% q. (T) Attractive landscaping, medians, and public spaces A 25% 34% 32% 8% 1% 59% r. (T) An adequate number of affordable places to live B 49% 34% 13% 2% 2% 83% s. (T*) Easy access to parks and recreation opportunities A 31% 43% 19% 7% 1% 73% t. (T) Healthy local businesses that stay in Hayward B 40% 47% 10% 1% 2% 88% u. (T*) Effective curbside recycling and garbage and
waste collection A 38% 42% 12% 6% 2% 80%
v. (T) Having public art throughout the city B 15% 33% 29% 21% 3% 48% w. Minimizing the number of evictions A 28% 30% 21% 11% 10% 59% x. (T) Adequate preparation for disasters such as
wildfires and earthquakes B 48% 37% 12% 1% 2% 85%
y. A variety of free public and community events A 27% 32% 31% 6% 4% 59% z. Transportation infrastructure safe for bicyclists and pedestrians B 29% 40% 23% 7% 1% 68%
aa. Easy access to information about my City government B 31% 39% 22% 4% 4% 70% bb. Ensuring vacant properties and storefronts are safe, secure, and free of blight A 36% 43% 13% 4% 3% 79%
5. Next, here are some services and programs the City provides. Please indicate how satisfied you are personally with the job being done by the City of Hayward in providing that program or service to City residents: very satisfied, somewhat satisfied, somewhat dissatisfied , or very dissatisfied. If you have no opinion or don't know about a particular service, you can indicate that instead. (RANDOMIZE)
SS Very
Satisfied
Smwt
Satisfied
Smwt
Dissat
Very
Dissat
No
Opin/
Don’t
Know
Total
Satisfied
Total
Dissat
a. (T) Providing services to people
who are homeless 10% 27% 20% 15% 27% 37% 35%
b. Homeless encampment
monitoring, intervention and
cleanup
9% 33% 24% 21% 14% 42% 45%
c. Street vending regulation and
management A 17% 31% 14% 13% 25% 48% 27%
d. Neighborhood police patrols A 18% 28% 24% 17% 13% 46% 42% e. (T*) Timely 911 emergency call
taking and response B 29% 27% 15% 7% 21% 57% 22%
f. (T*) Street and sidewalk repair
and maintenance A 15% 43% 22% 18% 2% 58% 40%
g. (T) Street lighting B 20% 48% 19% 7% 6% 68% 27%
h. (T*) Incentivizing revitalization
of older neighborhoods and
business districts
B 11% 39% 18% 11% 21% 50% 29%
320-1192-WT PAGE 7
SS Very
Satisfied
Smwt
Satisfied
Smwt
Dissat
Very
Dissat
No
Opin/
Don’t
Know
Total
Satisfied
Total
Dissat
i. (T) Parking supply and
management A 12% 47% 18% 9% 13% 59% 27%
j. Keeping streets, sidewalks, and
other public areas clean and
litter-free
B 17% 44% 19% 17% 3% 61% 36%
k. (T*) Development and building
permit processing and review B 11% 26% 14% 7% 42% 38% 21% l. New local business recruitment A 12% 33% 18% 5% 31% 45% 24% m. Increasing the availability of
local jobs B 11% 30% 23% 10% 25% 41% 33%
n. Police protection and crime
prevention A 14% 43% 24% 13% 6% 57% 36%
o. Traffic circulation B 10% 47% 22% 17% 4% 57% 39%
p. Library services A 37% 34% 9% 3% 18% 71% 11%
q. Landscaping and beautification
of public spaces A 19% 49% 18% 7% 7% 69% 24%
r. Creation and preservation of
affordable places to live B 9% 35% 26% 17% 13% 44% 43%
s. Retaining existing businesses A 11% 38% 22% 6% 22% 49% 29% t. Parks and recreation
opportunities B 24% 43% 15% 5% 13% 67% 21%
u. Curbside recycling and garbage
and yard-waste collection A 32% 45% 11% 8% 5% 77% 19%
v. Preserving and increasing the
number of murals and amount
of public art
B 25% 45% 8% 3% 19% 70% 11%
w. Protecting renters from unfair
evictions and being priced out of
their homes
A 9% 25% 18% 15% 33% 34% 33%
x. Preparing for disasters, such as
wildfires and earthquakes B 16% 36% 16% 8% 25% 51% 23%
y. Hosting and funding free public
and community events A 16% 35% 16% 7% 26% 51% 23%
z. Creating and maintaining safe
routes for bicyclists and
pedestrians
B 18% 42% 20% 8% 13% 60% 28%
aa. Public information services,
including the City’s website, e-
newsletter, mailings, and live
streaming and broadcasts of city
government meetings
B 21% 41% 11% 6% 21% 62% 17%
bb. Enforcement of building safety
and nuisance codes at vacant
properties and storefronts
A 7% 29% 19% 6% 38% 36% 26%
320-1192-WT PAGE 8
320-1192-WT PAGE 9
The next questions are about your experiences with City departments and personnel.
6. (T) First, in the past 12 months, did you contact a City of Hayward department?
Yes 34%
No 63%
(DON’T READ ON PHONE) Don’t know 3%
(ASK IF “YES” – CODE 1 – IN Q6)(n=449)
7. With which department or agency did you have contact? (OPEN-ENDED, RECORD VERBATIM RESPONSE AND THEN CODE INTO CATEGORIES; ACCEPT MULTIPLE RESPONSES)
Police 22%
Utilities and Environmental Services 18%
Public Works 12%
City Clerk 7%
Street Maintenance 6%
Building and Safety Services 6%
Library Services 3%
Office of the City Manager 2%
Fire 2%
Code Enforcement 2%
Finance 2%
Planning 1%
Human Resources 1%
Business Licensing 1%
Economic Development 1%
Housing 0%
Other (SPECIFY) 9%
(DON’T READ ON PHONE) Don’t know 6%
(ASK IF “YES” – CODE 1 – IN Q6)(n=449)
8. Were you satisfied or dissatisfied with ___________ the Hayward City employee or employees with whom you had contact? (PHONE: IF SATISFIED/DISSATISFIED, ASK: “Was that very or just somewhat?”) If you have no opinion or don't know about a particular service, you can indicate that instead. (RANDOMIZE)
SS Very
Satisfied
Smwt
Satisfied
Smwt
Dissat
Very
Dissat
No
Opin/
Don’t
Know
Total
Satisfied
Total
Dissat
a. (T) getting your problem
resolved or question answered
by
42% 26% 7% 21% 4% 68% 28%
b. (T) the customer service you
received from 50% 21% 9% 16% 4% 71% 25%
c. (T) the courtesy of 51% 19% 9% 13% 8% 70% 22%
320-1192-WT PAGE 10
SS Very
Satisfied
Smwt
Satisfied
Smwt
Dissat
Very
Dissat
No
Opin/
Don’t
Know
Total
Satisfied
Total
Dissat
d. (T) the timeliness of the
response of 43% 25% 9% 19% 3% 68% 28%
e. (T) voicing your concerns on
major community issues 33% 25% 7% 15% 20% 58% 22%
(RESUME ASKING ALL RESPODNENTS)
The next questions are about public safety.
9. How safe do you feel in Hayward _____? Do you feel safe, unsafe, or neither safe nor unsafe? (PHONE: IF SAFE/UNSAFE, ASK: Is that very SAFE/UNSAFE or just somewhat?) If you have no opinion or that situation doesn’t apply to your life, you can indicate that instead. (ASK A FIRST, THEN RANDOMIZE)
SS Very
Safe
Smwt
Safe
Neither
Safe
Nor
Unsafe
Smwt
Unsafe
Very
Unsafe
No
Opin/
Doesn’t
Apply
Total
Safe
Total
Unsafe
a. (T) In general 17% 41% 15% 17% 7% 3% 58% 24%
b. (T) Interacting with Hayward
Police 30% 32% 16% 8% 5% 9% 62% 13%
c. (T) Driving on Hayward
streets A 20% 40% 11% 18% 8% 4% 60% 26%
d. (T) Walking or playing in the
park closest to your
residence
A 29% 34% 10% 13% 9% 5% 62% 22%
e. (T) Bicycling B 8% 30% 11% 10% 12% 28% 39% 22%
f. (T) Walking in your
neighborhood B 28% 37% 14% 14% 6% 1% 65% 20%
g. Interacting with firefighters 49% 25% 7% 2% 1% 16% 75% 3%
320-1192-WT PAGE 11
(ASK IF CODES 4 OR 5 – UNSAFE – IN Q9A)(n=322)
10. (T) Earlier you said that you feel unsafe in Hayward generally. In a few words of your own, what would make you feel safer in your community? (OPEN-ENDED, RECORD VERBATIM RESPONSE)
More visible policing 32%
Fewer unhoused people 18%
Get tougher on crime/Enforce laws 14%
Enforce traffic laws/pedestrian safety 11%
Clean up abandoned buildings, litter and blight 11%
More street lighting 9%
Reduce violent crime (gun violence, murder, assault) 8% Reduce property crime (e.g. package theft) 8%
Less drug use 4%
Less loitering/"sketchy people" 4%
Reduce vehicle break-ins 4%
Other 8%
None/Nothing 0%
Don't Know/Unsure 3%
Refused/N/A 1%
(RESUME ASKING ALL RESPODNENTS)
The next questions are about how you get information about the City.
11. Next, please consider the following sources from which residents may get information about what ’s going on in Hayward. For each one, please indicate whether you personally get information from that source either frequently, occasionally, rarely, or never. (RANDOMIZE)
SS Freq Occas Rarely Never Don’t
Know
Total
Freq/
Occas
a. Local news media 22% 36% 21% 16% 6% 57%
b. Live streams and broadcasts of City government
meetings 7% 15% 24% 46% 8% 22%
c. The Stack email newsletter 18% 23% 17% 35% 8% 40%
d. Social media 27% 33% 17% 18% 5% 60%
e. Word of mouth 19% 35% 24% 18% 5% 54%
f. Annual Report mailer 11% 24% 22% 33% 9% 35%
g. Water bill inserts 15% 24% 22% 29% 10% 39%
320-1192-WT PAGE 12
12. Until now, all six City Councilmembers in Hayward have been elected by the entire city. Starting in November 2026, however, there will be six city council districts, and voters will elect a single councilmember within their district.
Under this system, only the Mayor will be elected through a citywide vote.
Prior to this survey, have you seen or heard anything about the City moving to district -based elections for City Councilmembers?
(IF YES: Have you seen or heard a great deal, or just a little?)
TOTAL YES 17%
Yes, seen or heard a great deal 4%
Yes, seen or heard a little 13%
No, have not seen or heard about it 78%
(DON’T READ ON PHONE) Don’t know 5%
These final questions are for classification purposes only.
13. Are you registered to vote in Hayward?
Yes 91%
No 6%
(DON’T READ ON PHONE) Rather not say 3%
14. (T) Were you born in the United States, or another country?
United States 73%
Another country 24%
(DON’T READ ON PHONE) Rather not say 3%
15. (T) Do you regularly speak a language other than English at home?
Yes 46%
No 53%
(DON’T READ ON PHONE) Rather not say 1%
16. (T) Do you own your residence, rent your residence, or do you not have stable housing?
Own 48%
Rent 44%
No stable housing 2%
(DON’T READ ON PHONE) Rather not say 6%
320-1192-WT PAGE 13
17. (T) Have you or a close friend or family member ever experienced a period of homelessness?
Yes, self 5%
Yes, friend or family member 14%
Yes, both self and friend/family 7%
No 71%
(DON’T READ ON PHONE) Rather not say 3%
18. Do you have any children under the age of 19 living at home?
Yes 29%
No 68%
(DON’T READ ON PHONE) Rather not say 2%
19. What was the total income for your household before taxes in 2024? (PHONE: Was it…?)
$34,999 a year or less 9%
$35,000 to $49,999 6%
$50,000 to $74,999 14%
$75,000 to $99,999 20%
$100,000 to $149,999 16%
$150,000 to $199,999 8%
$200,000 or more 9%
(DON’T READ ON PHONE) Rather not say 18%
(THANK AND TERMINATE INTERVIEW)
320-1192-WT PAGE 14
SAMPLE VARIABLES
LANGUAGE OF INTERVIEW
English 89%
Spanish 11%
MODE OF INTERVIEW
Phone 47%
Online 53%
CONTACT METHOD
Phone 47%
Text 20%
Email 32%
Postcard 1%
ZIP CODE
94541 21%
94542 9%
94544 48%
94545 21%
FUTURE COUNCIL DISTRICT
1 18%
2 16%
3 16%
4 17%
5 16%
6 17%
SPLIT A/B
Split A 50%
Split B 50%