Monday, October 6, 2025
5:00 PM
CITY OF HAYWARD
Hayward City Hall
777 B Street
Hayward, CA 94541
www.Hayward-CA.gov
Conference Room 2A and Virtual Platform (Zoom)
Council Economic Development Committee
Agenda
October 6, 2025Council Economic Development
Committee
Agenda
NOTICE: The Council Economic Development Committee will hold a meeting in Conference Room 2A.
PUBLIC PARTICIPATION
How to submit written Public Comment:
Send an email to [email protected] by 2:00 p.m. the day of the meeting. Please identify the Agenda Item Number in the subject line of your email. Emails will be compiled into one file, distributed to the Council Economic Development Committee and staff, and published on the City's Meeting & Agenda Center under Documents Received After Published Agenda. Written comments received after 2:00 p.m. that address an item on the agenda will still be included as part of the record.
How to provide live Public Comment during the meeting;
Participate in person Hayward City Hall, Conference Room 2A, 777 B Street, Hayward, CA 94541.
Please click the link below to join the webinar:
https://hayward.zoom.us/j/84323856537?pwd=jc5ne8f3301ZTzXkFfLMPnb3ByJGf4.1 Webinar ID: 843 2385 6537
Password: CEDC-10/6!
Or join by phone:
US: +1 669 900 6833 or +1 646 931 3860
Webinar ID: 843 2385 6537
Password: 1217140497
International numbers available: https://hayward.zoom.us/u/kcRuFkpwn2
CALL TO ORDER
ROLL CALL
October 6, 2025Council Economic Development
Committee
Agenda
PUBLIC COMMENTS:
The Public Comments section provides an opportunity to
address the Council Economic Development
Committee on items not listed on the agenda. The Council Economic Development Committee welcomes comments and
requests that speakers present their remarks in a respectful manner, within established time limits, and focus on issues which directly affect the City or are within the jurisdiction of the City. As the Council Economic Development Committee is prohibited by State law from discussing items not
listed on the agenda, items will be taken under consideration and may be referred to staff.
The Council Economic Development Committee welcomes
comments, including criticism, about the policies, procedures, programs, or services of the City, or of the acts or omissions of the Council Economic Development Committee. Speakers shall not use threatening, profane, or abusive language which disrupts, disturbs, or otherwise impedes the orderly conduct of a meeting. The City is committed to maintaining a workplace free of unlawful harassment and is mindful that City staff regularly attend public meetings.
Discriminatory statements or conduct that is hostile,
intimidating, oppressive, or abusive – are per se disruptive to a meeting and will not be tolerated.
APPROVAL OF MINUTES
Approval of the May 5, 2025 Regular Meeting MinutesMIN 25-067 Attachments: Attachment I Draft Minutes from the May 5, 2025 Regular CEDC Meeting
REPORTS/ACTION ITEMS
Retail Corridor Tour: Tennyson Road (Oral Report Only)RPT 25-051 Attachments: Attachment I Retail Corridor Tour: Tennyson Road Route
ADJOURNMENT
CITY OF HAYWARD
Hayward City Hall
777 B Street
Hayward, CA 94541
www.Hayward-CA.gov
File #: MIN 25-067
DATE: October 6, 2025
TO: Council Economic Development Committee
FROM: Chief Economic Development Officer
SUBJECT
Approval of the May 5, 2025 Regular Meeting Minutes
RECOMMENDATION
That the Committee Members review and approve the attached Draft Minutes from the May 5, 2025 Regular Meeting
ATTACHMENTS
Attachment I Draft Minutes from the May 5, 2025 CEDC Meeting CITY OF HAYWARD Printed on 10/3/2025Page 1 of 1
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COUNCIL ECONOMIC DEVELOPMENT COMMITTEE
MEETING MINUTES – May 5, 2025
CALL TO ORDER: Mayor Salinas called the regular meeting to order at 5:00 p.m.
ATTENDANCE: (September 2024-July 2025)
Meeting Attendees
Present
05/5/25
All Meetings
Year to Date
Meetings Mandated
By Resolution
Present Absent Present Absent
Mayor Salinas 7 0 7 0
Council Member Andrews 7 0 7 0
Council Member Bonilla 5 2 5 2
OTHERS IN ATTENDANCE:
Ana Alvarez, City Manager; Jayanti Addleman. Library Services Director; Todd Rullman, Maintenance Service Director; Paul Nguyen, Chief Economic Development Officer; Daniel Mao, Economic Development Specialist ; Liz Moran, Management Analyst II ; Javier Castro, Community Programs Specialist; Nick Yoo, Downtown Hayward Improvement Association Assistant District Manger; Todd Falduti, Southland Mall General Manager
PUBLIC COMMENTS
There were none.
1. APPROVAL OF MINUTES OF REGULAR MEETING April 7, 2025
A motion to approve the minutes from April 7, 2025, Regular Meeting was made by Council Member Andrews and seconded by Council Member Bonilla. The minutes were approved.
2. APPROVAL OF THE FISCAL YEAR 2026 CEDC REGULAR MEETING SCHEDULE.
A motion to adopt the Fiscal Year 2026 CEDC Regular Meeting Schedule was made by Council Member Bonilla and seconded by Council Member Andrews. The schedule was adopted.
3. Update on Heritage Plaza Programing and Activation (Oral Report Only)
Hayward Council Economic Development Committee
Regular Meeting Minutes
May 5, 2025
Chief Economic Development Officer Paul Nguyen introduced the item and invited Library Services Director Jayanti Addleman to deliver a presentation on current programming and activation efforts at Heritage Plaza.
Council Member Bonilla thanked Library Services Director Addleman for the presentation and asked whether the lack of restroom facilities at the plaza posed a challenge for holding events. Library Services Director Addleman confirmed that it was a significant limitation. She explained th at restrooms are only available when the library is open, or when event organizers provide portable restrooms, which require a substantial amount of maintenance and oversight. She noted that porta- potties are burdensome to manage.
Council Member Bonilla asked why permanent restrooms were not included in the plaza’s design.
Library Services Director Addleman responded that the decision would be up to the City Council should they wish to allocate funding for restroom installation. She added that Maintenance Services Director Todd Rullman was also present and could speak further about maintenance concerns. She noted that stand-alone public restrooms are difficult and expensive to maintain.
Council Member Bonilla then inquired whether t here were any water fountains on site. Library Services Director Addleman stated there are none, explaining that the park is intended as a space for casual walking and passing through, rather than long -term gatherings. Council Member Bonilla suggested the City consider installing a water refill station.
Council Member Bonilla also requested more information about current and upcoming programming at Heritage Plaza. Library Services Director Addleman provided further details on events and community uses.
Council Member Bonilla asked whether the library has seen an increase in space reservations. Library Services Director Addleman responded affirmatively, stating that reservations are consistently booked and managed by a dedicated staff member. City Manager Ana Alvarez commended Library Services Director Addleman for her detailed explanation of the restroom situation and noted that staff can provide additional information to the full Council if requested.
Maintenance Services Director Todd Rullman added that the public restrooms previously located at the Watkins Street garage were subject to repeated vandalism, which led to increased maintenance costs and ultimately their closure.
Council Member Andrews asked whether nearby residents shared any feedback regarding plaza events. Maintenance Services Director Rullman noted that the City temporarily paused rentals of the City Hall Rotunda due to maintenance issues and numerous complaints. Library Services Director Addleman added that for Heritage Plaza events, staff typically go door-to-door to notify surrounding residents, and feedback has generally been positive.
Council Member Andrews asked whether some library events could be relocated to Heritage Plaza.
Library Services Director Addleman explained that such events would require tenting, which incurs additional expenses.
Council Member Andrews inquired about the possibility of partnering with third-party organizations to activate the space. Library Services Director Addleman expla ined that while partnerships are Hayward Council Economic Development Committee
Regular Meeting Minutes
May 5, 2025
welcomed, coordinating with third parties still requires substantial staff time and resources, limiting its overall benefit.
Council Member Andrews asked for an update on the planned public art installations for the plaza.
Library Services Director Addleman stated that the Ohlone piece is expected to be installed in the coming months, while the Russell City piece is still under review with the City Attorney Office.
Library Services Council Member Andrews then asked whether large tents could be installed over the plaza to provide shade. Library Services Director Addleman responded that large tents are cost- prohibitive. When asked about water provision for library -hosted events, she noted that Facilities staff bring water stations as needed.
Council Member Andrews asked if additional seating might support increased use of the plaza and benefit the café inside the library. Library Services Director Addleman responded that there is already ample public seating in the plaza, an d staff regularly observe it being used by community members.
Council Member Andrews then asked about the feasibility of temporary or quick -installation art pieces. Library Services Director Addleman explained that every art installation, regardless of scale, requires routine maintenance. Maintenance Services Director Rullman added that staff are currently addressing vandalism at the plaza on a near-weekly basis.
Council Member Bonilla asked how the library was addressing the presence of unhoused individuals and whether the opening of the St. Regis facility would have any impact. Library Services Director Addleman responded that she is not concerned, as the St Regis facilities are not operated as drop-in spaces, and the impact on Heritage Plaza is expected to be minimal—similar to Weekes Park near the Weekes Library branch.
Mayor Salinas noted that when the library partners with outside organizations, event attendance can be significant, particularly for family -friendly activities. He suggested that Downtown restaurants consider offering themed menus during major library events, including the upcoming event with the San Francisco Opera.
Mayor Salinas also commented that public restrooms were a sensitive issue during the library’s design phase but that it may be time to revisit the conversation given community needs. He also expressed disappointment regarding the condition in which the City Hall Rotunda w as left after recent rentals.
Council Member Andrews asked whether the City could consider parking the mobile library unit “Curbie” in front of Heritage Plaza during events. Library Services Director Addleman responded that Curbie already has a full schedule of stops and is not the best fit for that location due to its proximity to the main library.
Finally, Council Member Andrews expressed concern that the library may be overextended in its role as the lead agency for plaza activation. She encouraged sta ff to consider long -term strategies for expanding activation beyond the library team.
Hayward Council Economic Development Committee
Regular Meeting Minutes
May 5, 2025
4. Future Meeting Topics
Chief Economic Development Officer Paul Nguyen stated that staff will follow up with the committee to coordinate scheduling for a potential special meeting in July.
Mayor Salinas suggested that staff develop potential frameworks and discussion themes for a future regional convening. He proposed bringing together representatives from Alameda County chambers of commerce, mayors, city managers, and economic development directors to collaboratively explore economic development priorities and opportunities.
COMMITTEE MEMBER/ STAFF ANNOUNCEMENTS AND REFERRALS
Chief Economic Development Officer Paul Nguyen announced that the Economic Development Division recently received two Awards of Merit from the California Association for Local Economic Development (CALED). The first award recognized innovation in digital m edia for the “Hashtag Hayward” campaign, and the second honored the Division’s work on program development and promotion through the Learn to Earn and Hire Hayward initiatives.
Economic Development Specialist Daniel Mao announced that Sourdough & Co. officially opened at Lincoln Landing. Chief Economic Development Officer Nguyen added that the Economic Development Division is now producing short video reels to highlight ribbon cuttings and grand openings hosted by the City.
Council Member Andrews announced that “510 Day” will be hosted at Chabot College.
ADJOURNMENT: The meeting was adjourned at 5:57 p.m.
CITY OF HAYWARD
Hayward City Hall
777 B Street
Hayward, CA 94541
www.Hayward-CA.gov
File #: RPT 25-051
DATE: October 6, 2025
TO: Council Economic Development Committee
FROM: Chief Economic Development Officer
SUBJECT
Retail Corridor Tour: Tennyson Road (Oral Report Only)
RECOMMENDATION
That the Council Economic Development Committee participates in a driving tour of the Tennyson Road retail corridor, organized and facilitated by Economic Development staff. The tour will provide an opportunity to engage directly with local business owners and commercial real estate brokers, and to discuss opportunities and challenges along the corridor.
SUMMARY
As part of ongoing efforts to support commercial revitalization and strengthen business engagement, Economic Development staff organized a Retail Corridor Tour along Tennyson Road. This tour marks the first in a series of future corridor-focused tours designed to connect City leadership with the local business community and provide on-the-ground context to inform strategies.
The Tennyson Road corridor is home to a diverse mix of small businesses and key commercial areas. The tour will include curated stops at key sites along the corridor where Council committee members will have the opportunity to speak directly with business owners and property representatives. These discussions will help shed light on corridor-specific opportunities, constraints, and the types of support or interventions that could help catalyze reinvestment.
Economic Development staff coordinated with business owners and brokers to facilitate meaningful dialogue at each tour stop. Staff will also provide contextual briefings and insight into current retail trends, economic conditions, and potential revitalization strategies for the area.
ATTACHEMNTS
Attachment I Retail Corridor Tour: Tennyson Road Route
CITY OF HAYWARD Printed on 10/3/2025Page 1 of 2
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File #:RPT 25-051
CITY OF HAYWARD Printed on 10/3/2025Page 2 of 2
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Stop 1 Mission Plaza
5:30 PM-5:40 PM
Stop 2 Tampa Square
5:45 PM-5:55 PM
Stop 3 Oliver’s Corner
6:00 PM-6:10 PM
Stop 4 Tennyson Center
6:20 PM-6:30 PM
Stop 5 Don Gaspacho
6:35 PM-6:45 PM
Estimated Arrival times