1 Council Economic
Development
Committee
May 4, 2026
2 How to Provide Public Comments
The Council Economic Development Committee is accepting public comments prior to the meeting via email or during the meeting via the Zoom link or Zoom dial-in information listed on the published agenda.
If you are making your comments during the meeting please note:
• Click the “Raise Hand” button to request to speak when the Staff Liaison calls for public comments on an eligible agenda item. You will be permitted to speak during your turn and muted after the allotted time (3 minutes).
• When joining by phone, click *9 to raise a hand to speak. Press *6 to unmute. We kindly request speakers to mute or turn down the meeting video when it is their opportunity to speak as it may cause interference with the speaker system.
• Use headphones/mic for better sound quality and less background noise • Decorum: Please be mindful that virtual meetings are public and will be recorded. All meeting rules of procedure and decorum, including speaker time limits, will apply. The Staff Liaison, via the host, may remove individuals for persistent disruption or any conduct or statements that threaten the safety of any person(s) at the meeting.
3 Approval of Minutes from April 6, 2026
Regular Meeting
Hayward Police Department Year-End Report
4 Approval of the Fiscal Year 2027 CEDC Regular Meeting Schedule Hayward Police Department Year-End Report
5 FY 2027 Regular Meeting Schedule
•October 5, 2026
•February 1, 2027
•April 5, 2027
•June 7, 2027
6 Hayward Amplified: Program Overview
DANIEL MAO, ECONOMIC DEVELOPMENT SPECIALIST
Why Amplified, Why now?
Businesses are experiencing reduced foot traffic due to shifting consumer behavior, including the rise of e-commerce and demand for convenience Consumers are increasingly seeking experiential retail and dining, where they are active participants rather than passive customers Activations create a “social multiplier” effect, generating organic marketing through customer-driven content and increased visibility Events and experiences increase dwell time, which directly correlates to higher customer spending and supports sales tax generation The Bay Area is preparing to host major global events, including the FIFA World Cup, creating an opportunity to capture regional activity locally The program positions businesses to create “third place” environments that strengthen commercial corridors and support long-term economic vitality
Program Overview
• Business-led activation grant program supporting events and experiences that drive foot traffic and customer engagement
• Grant funding available to approximately five businesses, supporting a small cohort citywide
• Competitive application process evaluated on concept, feasibility, economic impact, and geographic distribution
• Focused on creating experiential retail and “third place” environments that increase dwell time and spending
• Designed as pilot program to test a scalable model for commercial corridor activation
What the program funds
• Live music, DJ nights, and entertainment-driven activations • Watch parties and themed events, including major sporting events (e.g., FIFA World Cup) and trending shows
• Food and retail collaborations that create unique customer experiences
• Influencer-hosted activations and social media-driven events • Art, cultural, family-friendly, and community-oriented experiences
• Promotional and event support tied to high-profile or seasonal moments
• Other creative activation concepts that drive customer engagement and foot traffic
City-Business Partnership Model
City Business
• Grant funding
• Technical assistance
• Promotional support
• Coordination support
• Program oversight
• Activation concept
• Event hosting
• Customer promotion
• Documentation and outcomes
• Ongoing coordination with staff
Expected Outcomes
• Increased foot traffic and dwell time
• Stronger commercial corridor activity
• More organic social media visibility
• Support for local small businesses
• Scalable model for future corridor activation
• Increased local spending and potential revenue generation • Build long-term capacity for businesses to host future events and activations Applications now open!
L E A R N M O R E AT:
H T T P S : / / W W W. H AY WA R D- C A . G O V/ YO U R- G O V E R N M E N T/ P R O G R A M S / H AY WA R D- A M P LI F I E D
Next Steps
• Applications open through May 29 or until funds are fully awarded
• Staff reviewing applications on rolling basis
• Activation calendar to be published on program website • CEDC and Council will be notified of upcoming events for attendance and promotion
• Staff will report back to CEDC with outcomes and lessons learned
1. Are there specific corridors or areas you would like us to prioritize?
2. Are there particular types of activations or community experiences you would like to see emphasized?
3. Are there specific outcomes or metrics you would like to see prioritized as we evaluate this pilot?
Questions to the committee
15 Hayward Pulse: Business Engagement and Concierge Services Program Overview (Oral Report Only)
DANIEL MAO, ECONOMIC DEVELOPMENT SPECIALIST
Business Engagement and Concierge Program Overview
Business Concierge Program Overview
✓ Geared towards targeted Industries, new development major employers and major sales tax generators
✓ City “Rolls out the Red Carpet”
✓ Assists with Site Selection, Project Development Assistance, and Business and Workforce Assistance
✓ Streamlined resource for answers, assistance and advocacy for the business community
✓ Coordinates with other City departments, outside agencies and non-profit partners to provide the best information in a prompt manner
17 /
Current Business Engagement
18 Meetings with existing owners at their place of business Goals:
• Make sure they know they are supported and valued
• Assess economic health and identify expansion/retention needs • Troubleshoot pain points with the City
• Connect them to community organizations, business assistance resources, schools/universities
• Connect them to other Hayward businesses (B2B)
Why Hayward Pulse
• Business engagement has been primarily ad hoc and relationship- based due to staff capacity
• Identified a need for more consistent and structured outreach approach
• Businesses are seeking more direct access and responsiveness from the City
• Opportunity to better identify challenges, trends, and expansion opportunities early
• Supports broader goals of business retention, revenue generation, and job creation
Target Businesses
Strategic Employers Community Anchors
Catalyst projects Legacy businesses
Major revenue generators High-impact small businesses
Large employers Corridor-defining retail and
restaurants
Industrial and advanced
manufacturing
Businesses with strong
community presence
Questions to the committee
1) Is a bi-monthly (every two months) schedule for leadership site visits and meetings appropriate and feasible?
2) Are there specific industries, corridors, or business types you would like staff to prioritize at the launch of this program?
3) Any additional priorities as we finalize implementation? Hayward Police Department Year-End Report
23 Committee Member/ Staff Announcements and Referrals
Hayward Police Department Year-End Report
24 Apprenticeship Pathway Employer & Educator Forum
Hayward Police Department Year-End Report
25 Cơm Tấm Bros Grand Opening
Hayward Police Department Year-End Report
26 Start Up World Cup
Hayward Police Department Year-End Report
27 Adjournment