Agenda packet — Healdsburg City Council, September 19, 2022

CITY OF HEALDSBURG

CITY COUNCIL/REDEVELOPMENT SUCCESSOR AGENCY

REGULAR MEETING AGENDA
City Hall Council Chamber Meeting Date: September 19, 2022 401 Grove Street Time: 6:00 PM
Healdsburg, CA 95448 Date Posted: September 14, 2022
(707) 431-3317
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CORONAVIRUS (COVID-19) ADVISORY NOTICE
Consistent with Government Code section 54953(e), City Council Members will be participating in this meeting either via Zoom Webinar or in person, socially distanced, in the Council Chamber at 401 Grove Street.

How to Observe the Meetings
To maximize public safety while maintaining transparency and public access, the Healdsburg City Council will be using Zoom Webinar service to allow remote participation. Members of the public who only wish to watch the meeting live or recorded can do so by using the link http://healdsburgca.iqm2.com/Citizens/default.aspx or watching it on the City’s Facebook Page www.facebook.com/cityofhealdsburg.

To Watch the Meeting and Submit Public Comment as Part of the Zoom Webinar:

To join by computer, tablet, or mobile device:

1. Go to https://zoom.us/join and type in the Webinar ID: 891 0939 2373 or follow this link:
https://cityofhealdsburg-org.zoom.us/s/89109392373 (Pre-registration for the meeting is not required.)

2. Fill in your full name, verify you are not a robot (if required), and click “Join”.

3. If the meeting host has started the Webinar, you should join automatically. If the meeting host has not started the Webinar, remain in the Webinar and it will start shortly.

To join by phone:

1. Dial 669-900-9128 or 253-215-8782 or 346-248-7799.

2. Enter the meeting ID: 891 0939 2373 and press # #.

3. If the meeting host has started the meeting, you should join automatically. If the meeting host has not started the meeting, remain in the meeting and it will start shortly.

To Submit Public Comment
By computer, tablet, or mobile device:

1. In the bottom center of the screen is a hand icon, click on “Raise Hand”. The hand icon will place you in line to speak.

City Council/RSA Regular Meeting Agenda
September 19, 2022

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2. When it is your turn to comment, the meeting moderator will call upon you to comment.

State your first name, last name, address, and comment. Each speaker will be given no more than three (3) minutes to make your comment.

3. When you are done commenting, please remember to lower hand.

By phone:

1. Press *9 to raise your hand.

2. When it is your turn to comment, the meeting moderator will call the last four digits of your phone number. Press *6 to speak at that time. State your first name, last name, address, and comment. Each speaker will be given no more than three (3) minutes to make your comment.

3. At the conclusion of your comments or when three minutes has passed, the meeting host will remove your ability to talk.

Americans with Disabilities Act Accommodations
Any member of the public who needs accommodations should email the City Clerk at [email protected] or by calling 707-431-3317. The City Clerk will use their best efforts to provide reasonable accommodations to provide as much accessibility as possible while also maintaining public safety in accordance with the city procedure for resolving reasonable accommodation requests. All reasonable accommodations offered will be listed on the city website at https://www.ci.healdsburg.ca.us/406/ada---public-accessibility.

City Council/RSA Regular Meeting Agenda
September 19, 2022

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1. CALL TO ORDER/ROLL CALL
A. Pledge of Allegiance
B. Approval of Agenda

2. REPORT ON CLOSED SESSION(S)

3. ANNOUNCEMENTS/PRESENTATIONS
A. Pollution Prevention and Creek Week Proclamation
B. California Native American Day Proclamation

4. CITY MANAGER REPORTS

5. PUBLIC COMMENTS ON ITEMS ON THE CONSENT CALENDAR AND NON

AGENDA ITEMS
This time is set aside to receive comments from the public regarding matters of general interest not on the agenda, but related to City Council/RSA business. Pursuant to the Brown Act, however, the City Council cannot consider any issues or take action on any requests during this comment period. Public comment on non-agenda items is limited to thirty (30) minutes total for all speakers, with each speaker given no more than three (3) minutes. If there are more than ten (10) audience/public comment speakers, the Mayor may reduce each speaker’s time from three (3) minutes so that all speakers have an equal time to speak. At the Mayor’s discretion, the public comment period may be extended past 30 minutes. Members from the public wishing to speak on a Consent Agenda item should notify the Mayor during Public Comments.

6. CONSENT CALENDAR
The following items listed on the Consent Calendar are considered routine in nature or have been previously reviewed by the Council and require little or no further discussion by the Council, public, or applicant and action will be taken by the City Council by a single motion. A Councilmember may request that an item be removed from the Consent Calendar and action taken separately. Consent by a majority of the Councilmembers present will be required in order to remove the item. In the event an item is removed, the matter will be considered immediately following the adoption of the Consent Calendar.

A. Community Services Request for Road Closure for the Turkey Trot on November 24, 2022
By motion, approve the Community Services Department's request to implement road closures on Center Street and North Street for the proposed Healdsburg Turkey Trot on November 24, 2022.

City Council/RSA Regular Meeting Agenda
September 19, 2022

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B. Community Services Request for Road Closures for Dia de Muertos on October 30, 2022
By motion, approve the Community Service Department’s request to implement road closures on Plaza Street, Center Street and Matheson Street for the proposed Día de Muertos celebration on October 30, 2022.

C. Review and attest to the veracity of the calendar year 2021 Power Source Disclosure Report and Attestation
Adopt a Resolution attesting to the veracity of the 2021 Power Source Disclosure Report and associated Power Content Label and direct staff to submit the report to the California Energy Commission to meet regulatory obligations.

D. Approve a transfer of $36,672 from the Parking in Lieu Fund into Street Operating Fund for Parking Lot Rehabilitation
Adopt a Resolution transferring $36,672 from the Parking in Lieu fund into the Street Operating Fund for Parking Lot Rehabilitation.

E. Biennial Revisions to Local Conflict of Interest Code Adopt a Resolution rescinding Resolution No. 108-2020 and adopting a Revised Local Conflict of Interest Code.

F. Overnight Parking Restrictions on Exchange Avenue
Adopt a Resolution imposing overnight parking restrictions on Exchange Avenue.

G. Adoption of Resolution Authorizing Remote Meetings
Adopt a Resolution authorizing remote meetings of the City Council and other legislative bodies.

7. PUBLIC HEARINGS
None.

8. OLD BUSINESS
A. Healdsburg's 2022 Electrification Reach Code
Pass an Ordinance of the City Council of the City of Healdsburg amending section

15.04.080 of the Healdsburg Municipal Code.

City Council/RSA Regular Meeting Agenda
September 19, 2022

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9. NEW BUSINESS
A. Agreement for Bike Share Services with Bird Rides Inc.

Adopt a Resolution approving an Agreement for Bike Share Services with Bird Rides Inc. in the not-to-exceed amount of $290,000 and authorizing the City Manager to execute the Agreement.

B. Arts and Culture Master Plan Implementation
Receive an update on the implementation of the Arts and Culture Master Plan and provide direction to staff and the Creative Leadership Team.

10. COUNCIL REPORTS ON MATTERS OF INTEREST OCCURRING SINCE

PREVIOUS REGULAR MEETING/EXPENSE REIMBURSEMENT REPORTS

11. WRITTEN COMMUNICATIONS

12. ADJOURN CITY COUNCIL / RSA MEETING

13. FUTURE AGENDA ITEMS
A. Future Agenda Items
Some of the items planned for the October 3, 2022 Council Meeting include, but are not limited to:
• Healdsburg Tourism Improvement District Public Hearing • Active Aging Week proclamation
• Healdsburg Memorial Bridge Lighting Policy
Some of the items planned for the October 17, 2022 Council Meeting include, but are not limited to:
• Climate Mobilization Strategy Kickoff
• Special Event Smoking Discussion
• 2022-23 Healdsburg Chamber of Commerce Agreement
• Housing Element Work Group Areas of Additional Focus and Workplan These agenda items may be delayed or removed before the meeting. Please review the agenda for that meeting when it is published to ensure that you can voice your opinion about issues you are concerned about.

City Council/RSA Regular Meeting Agenda
September 19, 2022

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SB 343 - DOCUMENTS RELATED TO OPEN SESSION AGENDAS: Any writings or documents provided to a majority of the City Council/Redevelopment Successor Agency Board regarding any item on this agenda after the posting of this agenda and not otherwise exempt from disclosure, will be made available for public review in the City Clerk's Office located at City Hall, 401 Grove Street, Healdsburg, during normal business hours. If supplemental materials are made available to the members of the City Council/Redevelopment Successor Agency Board at the meeting, a copy will be available for public review at the City Hall Council Chambers, 401 Grove Street, Healdsburg, CA 95448.

These writings will be made available in appropriate alternative formats upon request by a person with a disability, as required by the Americans with Disabilities Act.

DISABLED ACCOMMODATIONS: The City of Healdsburg will make reasonable accommodations for persons having special needs due to disabilities. Please contact Raina Allan, City Clerk, at Healdsburg City Hall, 401 Grove Street, Healdsburg, California, 431-3317, at least 72 hours prior to the meeting, to ensure the necessary accommodations are made.

CIUDAD DE HEALDSBURG
CONSEJO MUNICIPAL/AGENCIA SUCESORA DE REURBANIZACIÓN
ORDEN DEL DÍA DE LA REUNIÓN HABITUAL
City Hall Council Chamber
(Salón del Consejo Municipal) Fecha de la reunión: 19 de septiembre de 2022 401 Grove Street Hora: 6:00 pm
Healdsburg, CA 95448 Fecha de publicación: 14 de septiembre de 2022 (707) 431-3317
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AVISO SOBRE EL CORONAVIRUS (COVID-19)
En consonancia con la Sección 54953(e) del Código de Gobierno, los miembros del Consejo Municipal participarán en esta reunión por seminario o en persona, con distanciamiento físico, en las cámaras del Consejo en 401 Grove St.

Cómo observar las reuniones
Para maximizar la seguridad del público y a la vez mantener la transparencia y el acceso público, el Consejo Municipal de Healdsburg usará el servicio de seminario de Zoom para permitir la participación remota. Los miembros del público que sólo deseen ver la reunión en vivo o grabada, pueden hacerlo utilizando el siguiente enlace:
http://healdsburgca.iqm2.com/Citizens/default.aspx o en la página de Facebook de la Ciudad:
www.facebook.com/cityofhealdsburg.

Para observar la reunión y presentar un comentario público como parte del seminario Zoom:

Para participar por computadora, tableta o teléfono móvil:

1. Vaya a https://zoom.us/join y escriba el identificador (ID) del seminario: 891 0939 2373 o siga este enlace: https://cityofhealdsburg-org.zoom.us/s/89109392373 (No se requiere preinscripción para la reunión).

2. Escriba su nombre completo y, si se requiere, verifique que no es un robot y haga clic en “Join”.

3. Si la persona que anfitriona la reunión ya ha iniciado el seminario, usted ingresará automáticamente a la reunión. Si esa persona no ha iniciado el seminario, permanezca en él y se iniciará en breve.

Para participar por teléfono:

1. Marque 669-900-9128 o 253-215-8782 o 346-248-7799.

2. Escriba el identificador (ID) de la reunión: 891 0939 2373 y oprima # #.

3. Si el anfitrión de la reunión ya ha iniciado el seminario, usted ingresará automáticamente a la reunión. Si tal persona no ha iniciado el seminario, permanezca en él y se iniciará en breve.

Consejo Municipal/Orden del día de la reunión habitual
19 de septiembre de 2022
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Para presentar un comentario público
Por computadora, tableta o teléfono móvil:

1. En medio del pie de la página de la pantalla hay un símbolo de una mano, haga clic en “Raise Hand” (Levante la mano). Presionar el símbolo de la mano le colocará en la fila para hablar.

2. Cuando sea su turno para hacer un comentario, el moderador de la reunión le llamará para que lo haga. Diga su primer nombre, su apellido, su dirección y haga su comentario. Cada persona tendrá no más de tres (3) minutos para hacer su comentario.

3. Por favor, recuerde bajar la mano cuando termine su comentario.

Por teléfono:

1. Oprima *9 para levantar la mano.

4. Cuando sea tu turno para hacer un comentario, el moderador de la reunión llamará los últimos cuatro dígitos de su número de teléfono. Oprima *6 para hablar en ese momento.

Diga su primer nombre, apellido, dirección y haga su comentario. Cada persona tendrá no más de tres (3) minutos para hacer su comentario.

2. Al concluir sus comentarios, o cuando hayan pasado tres minutos, el anfitrión de la reunión le quitará su posibilidad de hablar.

Adaptaciones de la Ley de Estadounidenses con Discapacidades Cualquier miembro del público que necesite adaptaciones, debe enviar un correo electrónico a la secretaria municipal a [email protected] o llamar al 707-431-3317. La secretaria municipal hará todo lo posible por proporcionar adaptaciones razonables y ofrecer la mayor accesibilidad posible, así como al mismo tiempo mantener la seguridad pública de acuerdo con el procedimiento de la Ciudad para resolver las solicitudes de adaptaciones razonables.

Todas las adaptaciones razonables ofrecidas se enumeran en la página web de la ciudad en:
https://www.ci.healdsburg.ca.us/406/ada---public-accessibility.

Consejo Municipal/Orden del día de la reunión habitual
19 de septiembre de 2022
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1. LLAMADA AL ORDEN/PASAR LISTA
A. Juramento a la bandera
B. Aprobación del Orden del Día

2. INFORME SOBRE LA SESIÓN/LAS SESIONES A PUERTA CERRADA

3. ANUNCIOS/PRESENTACIONES
A. Proclamación de prevención de la contaminación ambiental y de la Semana del Arroyo
B. Proclamación del Día de los Nativos Americanos de California

4. INFORMES DEL ADMINISTRADOR DE LA CIUDAD

5. COMENTARIOS PÚBLICOS SOBRE LOS PUNTOS EN EL CALENDARIO ACORDADO Y LOS PUNTOS NO INCLUIDOS EN EL ORDEN DEL DÍA
Este tiempo está dedicado para recibir comentarios del público sobre asuntos de interés general no incluidos en el orden del día, pero relacionados con los asuntos del Consejo Municipal/RSA. Sin embargo, conforme la Ley Brown, el Consejo Municipal no puede considerar temas o tomar medidas sobre cualquier solicitud hecha durante este periodo de comentario. Los comentarios del público sobre los asuntos no incluidos en el orden del día están limitados a un total de 30 minutos para todos los participantes, y cada persona tendrá no más de tres (3) minutos. Si hay más de 10 comentarios públicos, el alcalde puede reducir el tiempo de tres (3) minutos de cada orador para que así todos los oradores tengan el mismo tiempo para hablar. A discreción del alcalde, se puede extender el periodo de comentarios públicos a más de 30 minutos. Los miembros del público que deseen hablar sobre un asunto en el Calendario Acordado deben notificarle al alcalde durante los comentarios públicos.

6. CALENDARIO ACORDADO
Los siguientes puntos enumerados en el Calendario Acordado se consideran rutinarios o han sido discutidos previamente por el Consejo y requieren poca o ninguna discusión por parte del Consejo, el público o solicitante y el Consejo Municipal tomará medidas en una sola moción. Un miembro del Consejo puede solicitar que se excluya un punto del Calendario Acordado y tomar medidas por separado. Para excluir un punto, se requiere el consentimiento de una mayoría de los miembros del Consejo presentes. En caso de que se excluya un punto, el asunto se considerará de inmediato después de la adopción del Calendario Acordado.

Consejo Municipal/Orden del día de la reunión habitual
19 de septiembre de 2022
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A. Solicitud de servicios comunitarios para el cierre de calles para la carrera Turkey Trot el 24 de noviembre de 2022
Por moción, aprobar la solicitud del Departamento de Servicios Comunitarios para implementar los cierres de las calles Center Street y North Street para la carrera Turkey Trot el 24 de noviembre de 2022.

B. Solicitud de servicios comunitarios para el Día de los Muertos el 30 de octubre de 2022
Por moción, aprobar la solicitud del Departamento de Servicios Comunitarios para implementar los cierres de las calles Plaza Street, Center Street y Matheson Street para la celebración propuesta de Día de los Muertos del 30 de octubre de 2022.

C. Revisar y certificar la veracidad del Informe de Divulgación de la Fuente Energética del año 2021 y la Certificación
Adoptar una resolución que certifique la veracidad del Informe de Divulgación de la Fuente Energética del 2021 y de la Etiqueta de Contenido de Energía y dirigir al personal a que presente el informe a la Comisión de Energía de California para cumplir con las obligaciones reglamentarias.

D. Aprobar una transferencia de $36,672 del Fondo de Estacionamiento en Alquiler al Fondo de Operación de Calles para la Rehabilitación de Estacionamientos Adoptar una Resolución para una transferencia de $36.672 del Fondo de Estacionamiento en Alquiler al Fondo de Operación de Calles para la Rehabilitación de Estacionamientos.

E. Revisiones bienales del Código Local de Conflictos de Intereses Adoptar una Resolución que anule la Resolución Nº 108-2020 y que adopte un Código Local de Conflicto de Intereses revisado.

F. Restricciones al estacionamiento nocturno en Exchange Avenue Adoptar una resolución que imponga restricciones al estacionamiento nocturno en Exchange Avenue.

G. Adoptar una resolución que autorice las reuniones remotas Adoptar una resolución que autorice las reuniones remotas del Consejo Municipal y otras entidades legislativas.

Consejo Municipal/Orden del día de la reunión habitual
19 de septiembre de 2022
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7. AUDIENCIAS PÚBLICAS
Ninguna.

8. ASUNTOS PENDIENTES
A. Código de Extensión de Electrificación de Healdsburg del 2022 Aprobar una Ordenanza del Consejo Municipal de la Ciudad de Healdsburg que modifique la sección 15.04.080 del Código Municipal de Healdsburg.

9. ASUNTOS NUEVOS
A. Acuerdo para Servicios de Bicicletas Compartidas con Bird Rides Inc.

Adoptar una Resolución para aprobar un Acuerdo de Servicios de Bicicletas Compartidas con Bird Rides Inc. por un importe no superior a $290,000, y autorizar al Administrador de la Ciudad a ejecutar el Acuerdo.

B. Implementación del Plan Maestro de Artes y Cultura
Recibir una actualización de un Plan Maestro de Artes y Cultura y dirigir al personal y al Equipo de Liderato Creativo.

10. INFORMES DEL CONSEJO SOBRE ASUNTOS DE INTERÉS QUE HAN OCURRIDO DESDE LA REUNIÓN HABITUAL ANTERIOR/INFORMES DE

REEMBOLSO DE GASTOS

11. COMUNICACIONES ESCRITAS

12. TERMINAR LA REUNIÓN DEL CONSEJO MUNICIPAL/RSA

13. PUNTOS FUTUROS PARA EL ORDEN DEL DÍA
A. Puntos futuros para el orden del día
Algunos de los puntos planeados para la reunión del Consejo del 3 de octubre de 2022 incluyen, pero no se limitan a:
• Audiencia pública del Distrito de Mejora del Turismo de Healdsburg • Proclamación de la Semana del Envejecimiento Activo
• Política de iluminación del puente Memorial Bridge
Consejo Municipal/Orden del día de la reunión habitual
19 de septiembre de 2022
Página 6
Algunos de los puntos planeados para la reunión del Consejo del 17 de octubre de 2022 incluyen, pero no se limitan a:
• Lanzamiento de la estrategia de movilización climática • Debate sobre fumar durante eventos especiales
• Acuerdo con la Cámara de Comercio de Healdsburg 2022-23 • Áreas de enfoque adicional y plan de trabajo del Grupo de Trabajo del Elemento de Viviendas
Estos puntos del orden del día se pueden retrasar o eliminar antes de la reunión. Por favor, revise el orden del día de la reunión indicada cuando se publique para garantizar que pueda expresar su opinión acerca de los temas que le interesan.

SB 343 - DOCUMENTOS RELACIONADOS CON EL ÓRDEN DEL DÍA DE LAS SESIONES ABIERTAS: Cualquier escrito o documento provisto a una mayoría de la Junta del Consejo Municipal/Agencia de Desarrollo Sucesora con respecto a cualquier punto en este orden del día después de la publicación de la misma y que no esté exento de divulgación, se pondrá a disposición del público en la Oficina de la Secretaría Municipal ubicada en City Hall, 401 Grove Street, Healdsburg, durante horas de oficina normales. Si material complementario se pone a disposición de los miembros de la Junta del Consejo Municipal/Agencia de Desarrollo Sucesora durante la reunión, una copia se hará disponible para la revisión pública en las Cámaras del Consejo Municipal, 401 Grove Street, Healdsburg, CA 95448.

Estos escritos se pondrán a disposición en formatos alternativos apropiados a petición de una persona con discapacidad, tal y como exige la Ley de Estadounidenses con Discapacidades.

ADAPTACIONES POR DISCAPACIDAD: La ciudad de Healdsburg hará adaptaciones razonables para las personas con necesidades especiales debidas a discapacidades. Por favor, contacte a Raina Allan, secretaria municipal, en Healdsburg City Hall, 401 Grove Street, Healdsburg, California, 431-3317, por lo menos 72 horas antes de la reunión para garantizar que se realicen las adaptaciones necesarias.

3.A.a
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Attachment: Proclamation (3764 : Creek Week Proclamation)

3.B.a
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Attachment: Proclamation (3767 : California Native American Day Proclamation)

CITY OF HEALDSBURG

CITY COUNCIL AGENDA STAFF REPORT
MEETING DATE: September 19, 2022
SUBJECT: Community Services Request for Road Closure for the Turkey Trot on November 24, 2022
PREPARED BY: Matt Milde, Recreation Supervisor
STRATEGIC INITIATIVE(S):

Provide Resident-Driven Community Services
RECOMMENDED ACTION(S):

By motion, approve the Community Services Department's request to implement road closures on Center Street and North Street for the proposed Healdsburg Turkey Trot on November 24, 2022.

COMMUNITY ENGAGEMENT/OUTREACH:

Event organizers have notified all businesses within the vicinity of the proposed closure. City staff will remove the proposed closure as soon as it is safe to do so, to minimize the impact to holiday traffic and any surrounding businesses.

BACKGROUND:

The Healdsburg Community Services Department in partnership with Rotary Club of Healdsburg Sunrise is proposing a road closure on Center Street on November 24, 2022 for the annual Healdsburg Turkey Trot. City staff in the Police, Fire, and Public Works Departments have reviewed and conditionally approved the event route, and proposed closures and race logistics have been discussed and coordinated with the Police Department. City Council approval is needed for the proposed road closure request.

DISCUSSION/ANALYSIS:

The Healdsburg Turley Trot is a 5K fun run/walk through the streets of Healdsburg. The race raises money for the “Live Like Drew” Drew Esquivel scholarship, which supports Healdsburg student-athletes who aspire to attend college. 2022 will mark the eighth year the Turkey Trot has taken place in Healdsburg. The Community Services Department is working in partnership with the Rotary Club as a co-host of the event this year. The logistics will remain the same as previous years, and local organization will provide the opportunity for a greater percentage of the proceeds to go directly towards the Live Like Drew scholarship fund.

6.A
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The Community Services Department, in partnership with the Rotary Club of Healdsburg Sunrise, is requesting City Council approve the following road closures from 4:30 a.m. – 11:00 a.m. on November 24, 2022. Organizers are proposing the following closures to provide adequate spacing for runners as they gather at the beginning/end of the race, while limiting impact to holiday traffic:
• Center Street, between North Street & Plaza Street
• North Street, between Healdsburg Avenue & East Street The following precautionary measures will ensure a safe and enjoyable event for race participants:
• City staff, Rotary Club volunteers, and Police Department staff, will be on duty to work the event.
• Event organizers will follow all COVID-19 safety guidelines issued by the California Department of Public Health and Sonoma County Health Department at the time the event takes place. Currently there are no restrictions for outdoor running events, but organizers will encourage mask wearing and distancing when appropriate. • Barricades with signage will be placed Center Street to delineate to the road closure perimeter.
• City staff will supply, set up, and remove the traffic control items (signs, barricades, traffic cones, vehicle blockades) for the closure.
• Course monitors and police officer will be utilized along the course to insure safe passage through intersections and areas where any potential interface with vehicular traffic. • Event organizers will abide by all required conditions within the event permit as stipulated by the Healdsburg Police, Fire, and Public Works Departments.

ENVIRONMENTAL STEWARDSHIP:

The event is in the downtown corridor, accessible by transit, bicycle, and walking. Bike parking will be included to promote biking or waking to the start area as an alternative to driving.

Recology will provide trash, recycling, and compost receptacles with an emphasis on minimizing any unnecessary waste.

ALTERNATIVE:

Deny road closure request. Event organizers would need to utilize a different location for the start/finish area, which would alter the overall course.

FISCAL IMPACT:

As a co-host of the event, City staff in the Community Services, Police, and Public Works Departments will provide day-of even support. Staffing and associated event costs will be funded from approved department budgets. Rotary Club of Healdsburg Sunrise will provide additional volunteers and cover the costs of associated event elements.

ENVIRONMENTAL ANALYSIS:

The project is categorically exempt pursuant to California Environmental Quality Act (“CEQA”) Guidelines Sections 15304 Class 4(e) Minor Alterations to Land, and 15061(b), based on findings contained in the CEQA Guidelines that the project is “A minor temporary use of land

6.A
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having negligible or permanent effects on the environment including carnivals, sales of Christmas trees, etc.”

6.A
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CITY OF HEALDSBURG

CITY COUNCIL AGENDA STAFF REPORT
MEETING DATE: September 19, 2022
SUBJECT: Community Services Request for Road Closures for Dia de Muertos on October 30, 2022
PREPARED BY: Matt Milde, Recreation Supervisor
STRATEGIC INITIATIVE(S):

Provide Resident-Driven Community Services
RECOMMENDED ACTION(S):

By motion, approve the Community Service Department’s request to implement road closures on Plaza Street, Center Street and Matheson Street for the proposed Día de Muertos celebration on October 30, 2022.

COMMUNITY ENGAGEMENT/OUTREACH:

The Community Services Department, in partnership with Corazón Healdsburg, is proposing a road closure of Plaza Street, Center Street and Matheson Street on October 30, 2022. All businesses within the proposed street closure have been notified about the event.

BACKGROUND:

The Community Services Department, in partnership with Corazón Healdsburg, is proposing a road closure of Plaza Street, Center Street, and Matheson Street on October 30, 2022 for the Día de Muertos event. City staff in the Police, Fire, and Public Works Departments have reviewed and conditionally approved the request. City Council approval is needed to implement the proposed street closures.

DISCUSSION/ANALYSIS:

The Día de Muertos celebration is free, open to the public, and an opportunity to come together as a community to celebrate and learn about the traditions of the Día de Muertos holiday. The growing success of the event over the past five years has laid the framework for this event to be an annual tradition in Healdsburg. The Community Services Department will once again be working alongside Corazón Healdsburg as a co-host. Event organizers are proposing the event take place on Sunday, October 30, 2022, from Noon – 6:00 p.m. at Plaza Park and in the surrounding downtown streets.

6.B
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Since 2016, the Healdsburg Día de Muertos celebration has traditionally been scheduled on the last Sunday in October. Due to the popularity of the annual event, staff still anticipates that attendance numbers could be similar to previous years. As a result, the street closures are proposed to be extended on Matheson and Center Streets to provide additional space.

The Community Services Department, in partnership with Corazón Healdsburg, is requesting City Council approve the following road closures from 7am – 9pm on October 30, 2022:
• Plaza Street, between Healdsburg Avenue & East Street • Matheson Street, between Healdsburg Avenue and East Street • Center Street, between North Street & Healdsburg Police Department Driveway (130 feet South of Matheson)
The following precautionary measures will ensure a safe and enjoyable event for the community:
• City staff, Corazón staff, police Department, and private security will be on duty to work the event.
• Event organizers will follow all COVID-19 safety guidelines issued by the California Department of Public Health and Sonoma County Health Department at the time the event takes place. Currently there are no restrictions for the proposed event, but organizers will encourage mask wearing and distancing when appropriate. • City staff will supply, set up, and remove the traffic control items (signs, barricades, traffic cones, vehicle blockades) for the closure.
• A vehicle detour plan will be developed to safely direct vehicles around the event closures. • Medical support staff will be staged within the event layout. • The City will abide by all required conditions within the event permit as stipulated by the Healdsburg Police, Fire, and Public Works Departments.

ENVIRONMENTAL STEWARDSHIP:

Recycling and compost receptacles will be dispersed throughout the event, with an emphasis on minimizing any unnecessary waste. Event organizers are working with food vendors to ensure they meet all current requirements for appropriate to-go food containers. Bike parking will be included in the event to encourage walking or biking to the event as an alternative to driving.

ALTERNATIVES:

Deny road closures. Staff anticipate attendance numbers will exceed the capacity for Plaza Park and therefore would require the event to take place in an alternate location.

FISCAL IMPACT:

As a co-host of the event, City staff in the Community Services, Police, Fire, and Public Works Departments will provide day-of even support. Staffing and associated event costs will be funded from approved department budgets. Corazón Healdsburg will provide additional staffing, volunteers, and cover the costs of associated event elements.

ENVIRONMENTAL ANALYSIS:

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having negligible or permanent effects on the environment including carnivals, sales of Christmas trees, etc.”

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CITY OF HEALDSBURG

CITY COUNCIL AGENDA STAFF REPORT
MEETING DATE: September 19, 2022
SUBJECT: Review and attest to the veracity of the calendar year 2021 Power Source Disclosure Report and Attestation
PREPARED BY: Terra Sampson, Utility Conservation Analyst STRATEGIC INITIATIVE(S):

Pursue Initiatives that Promote Environmental Stewardship Provide Effective Governance
RECOMMENDED ACTION(S):

Adopt a Resolution attesting to the veracity of the 2021 Power Source Disclosure Report and associated Power Content Label and direct staff to submit the report to the California Energy Commission to meet regulatory obligations.

COMMUNITY ENGAGEMENT/OUTREACH:

The power content label will be provided to every City electric customer in both English and Spanish and is planned to be mailed to electric customers in October.

BACKGROUND:

Under State law (Public Utilities Code Sections 398.4 and 398.5), retail suppliers of electricity must annually (1) disclose the type of generation resources (e.g., hydroelectric, geothermal, solar, natural gas, etc.) provided to their customers in the form of a Power Content Label (“PCL”), and (2) report this same information, together with supporting documentation in verified form, to the California Energy Commission (“CEC”), in the form of a Power Source Disclosure Report (“PSD”). The intent of the report is to educate customers through the disclosure of accurate, reliable, and simple to understand information regarding the generation attributes of the energy being provided by their service provider.

The PCL includes the carbon content for each energy product sold to retail customers. The City of Healdsburg provides two products: 1) the Healdsburg Standard energy rate, which is a blend of market purchases as well as generation from City owned projects and 2) the Healdsburg Green Rate, which comprises renewable energy from plants located within the State of California.

The CEC’s due date for the 2021 PSD report was June 1, 2021, and staff compiled and filed the

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annual PSD on time. The next step is for Healdsburg’s City Council to certify the PCL for Healdsburg, which includes the statewide average power mix as compared to Healdsburg’s energy products. Once approved by the City Council, each City electric customer will receive a copy of the 2021 PCL in accordance with the State’s regulation.

DISCUSSION/ANALYSIS:

The State’s regulations for the power source disclosure report include a requirement that the governing board of publicly owned utilities, at a public meeting, attest to the veracity of the annual power disclosure report and associated power content label. The table below lists the percentages for the City’s two energy products.

Predominately, Healdsburg electric customers purchase energy under the City’s “Standard” electric service product. This offering is a mix of both renewable, carbon free, carbon-based energy, and market purchases. As an alternative, Healdsburg electric customers may choose to purchase the City’s “Green Rate”, which provides energy sourced from renewable systems located within the State of California.

The 2021 drought significantly reduced large hydroelectric resources, with only 12% of the Standard Rate energy supply in 2021 compared to 22% in 2020. Another change in 2021 included bringing the floating solar project online, which increased solar to 10% of the Standard Rate energy supply. This solar combined with geothermal and eligible hydroelectric resulted in 45% of the Standard Rate’s energy coming from renewable resources. When including large hydroelectric, 57% came from no and low-carbon energy sources. In 2021, Healdsburg’s Green Rate comprised 100% geothermal power.

City staff continue to increase the amount of renewable and carbon free energy provided to Healdsburg’s electric customers, such as the Antelope project to develop additional solar energy based near Lancaster, California. This additional solar will increase the City’s overall renewable energy sources by roughly 8% and help to reduce GHG emissions associated with market purchases. The Antelope Solar project was delayed due to an issue with panels shipped from Asia. Most of the panels are now on site and available to construction crews. This project is forecasted for production starting in December of this year.

Additionally, the City finalized a contract with South Feather Power and Water for both large and small hydro resources within the Sierras. This contract provided a small amount of hydro energy in late 2021 and has been supplying Healdsburg with zero-carbon hydro generation throughout 2022. This project is expected to meet roughly 6% of Healdsburg annual energy needs and replace market purchases based mostly on natural gas generation.

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The numbers shown in the PSD come from both City and Northern California Power Agency (NCPA) staff working collaboratively to confirm the accuracy and compliance of energy supplied in 2021. This effort included cross checking numbers from the California Independent System Operator, NCPA generation metering, validations of market purchases from unspecified sources, review of certified Renewable Energy Credits (REC), tracking of solar generation, and customer sales records. Through this iterative process, City staff is assured that the PSD and PCL provide the most accurate and correct information for the public.

Attached to this report is a resolution that, if adopted by Council, approves an attestation of the veracity of the 2021 PCL for Healdsburg’s Standard and Green electric service products, and directs staff to submit the report to the CEC.

ENVIRONMENTAL STEWARDSHIP:

Providing the power content label to City electric customers helps to educate consumers on the

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types of generation being used to meet their energy needs. Informing customers of their energy sources helps to steer policies regarding procurement of renewable and carbon free energy.

ALTERNATIVES:

As an alternative the City Council could choose not to follow the recommended action and provide further direction to staff.

FISCAL IMPACT:

There is no fiscal impact related to the recommended action.

ENVIRONMENTAL ANALYSIS:

Pursuant to California Environmental Quality Act (“CEQA”) and Title 14, the California Code of Regulations Section 15378(b)(2), continued administrative actions do not qualify as a “Project”. Therefore, no further CEQA or environmental review is required.

ATTACHMENT(S):

Resolution
Healdsburg_2021 Power Content Label

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CITY OF HEALDSBURG
RESOLUTION NO. -2022

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF

HEALDSBURG ATTESTING TO THE VERACITY OF THE
2021 POWER SOURCE DISCLOSURE AND ASSOCIATED

POWER CONTENT LABEL AND DIRECTING STAFF TO

SUBMIT THE REPORT TO THE CALIFORNIA ENERGY

COMMISSION
WHEREAS, the City of Healdsburg owns and operates a publicly owned utility subject to certain laws and requirements of the State Legislature; and WHEREAS, Public Utility Code establish a Power Source Disclosure (“PSD”) program that requires retail sellers of electricity to annually submit a power source disclosure report to the California Energy Commission; and
WHEREAS, Healdsburg Electric Department is a retail seller of electricity as defined by the PSD Program and is therefore required to provide electric customers an annual power content label (PCL); and
WHEREAS, Healdsburg staff prepared and submitted the 2021 Annual Power Source Disclosure Report to the Energy Commission in accordance with the timelines of the regulation; and
WHEREAS, the PCL for the City’s Standard and Green energy service products is consistent with the earlier filed PSD; and
WHEREAS, the continued administrative action to review and submit the power source disclosure and related reports does not constitute a project under California Environmental Quality Act (“CEQA”) guidelines and is therefore exempt from further environmental review.

NOW, THEREFORE, BE IT RESOLVED, that the City Council of the City of Healdsburg does hereby;

1. Find that continued administrative actions are exempt from CEQA and no further environmental review is needed.

2. Attest to the of veracity of the 2021 Power Source Disclosure and associated Power Content Label for Healdsburg’s “Standard Rate” and “Green Rate” electric service products and direct staff to submit the annual report to the California Energy Commission.

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Attachment: Resolution (3748 : 2021 Power Source Disclosure) Resolution No. -2022

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PASSED, APPROVED AND ADOPTED, this 19th day of September 2022, by the following vote:

AYES: Councilmembers: ( )
NOES: Councilmembers: ( )
ABSENT: Councilmembers: ( )
ABSTAINING: Councilmembers: ( )
SO ORDERED: ATTEST:
___________________________________ ____________________________________ Osvaldo Jimenez, Mayor Raina Allan, City Clerk

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Attachment: Resolution (3748 : 2021 Power Source Disclosure) 2021 POWER CONTENT LABEL
City of Healdsburg
bit.ly/CoHpowercontent
Greenhouse Gas Emissions Intensity
(lbs CO2e/MWh) Energy Resources Standard
Rate Green Rate 2021 CA
Power Mix
Eligible Renewable1 45.3% 100.0% 33.6%
Biomass & Biowaste 0.0% 0.0% 2.3%
421 99 456 Geothermal 35.3% 100.0% 4.8%
Eligible Hydroelectric 0.4% 0.0% 1.0%
Solar 9.6% 0.0% 14.2%
Wind 0.0% 0.0% 11.4%
Coal 0.0% 0.0% 3.0%
Large Hydroelectric 11.8% 0.0% 9.2%
Natural Gas 42.9% 0.0% 37.9%
Nuclear 0.0% 0.0% 9.3%
Other 0.0% 0.0% 0.2%
Unspecified Power2 0.0% 0.0% 6.8%
TOTAL 100.0% 100.0% 100.0%
Percentage of Retail Sales Covered by Retired Unbundled RECs3: 0% 0% 1 The eligible renewable percentage above does not reflect RPS compliance, which is determined using a different methodology. 2 Unspecified power is electricity that has been purchased through open market transactions and is not traceable to a specific generation source. 3
Renewable energy credits (RECs) are tracking instruments issued for renewable generation. Unbundled renewable energy credits (RECs) represent renewable generation that was not delivered to serve retail sales. Unbundled RECs are not reflected in the power mix or GHG emissions intensities above.

For specific information about this electricity
portfolio, contact:

City of Healdsburg
707-431-3122
For general information about the Power Content
Label, visit: http://www.energy.ca.gov/pcl/
For additional questions, please contact the
California Energy Commission at:

Toll-free in California: 844-454-2906
Outside California: 916-653-0237
Standard Rate Green Rate 2021 CA Utility
Average
0 200
400
600
800
1000
Standard Rate
Green Rate
2021 CA Utility
Average

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Attachment: Healdsburg_2021 Power Content Label (3748 : 2021 Power Source Disclosure)

CITY OF HEALDSBURG

CITY COUNCIL AGENDA STAFF REPORT
MEETING DATE: September 19, 2022
SUBJECT: Appropriate $36,672 in the Parking in Lieu Fund for Parking Lot Rehabilitation
PREPARED BY: Larry Zimmer, Public Works Director
STRATEGIC INITIATIVE(S):

Maintain and Improve Infrastructure and Facilities
RECOMMENDED ACTION(S):

Adopt a Resolution amending the Fiscal Year 2022-2023 Budget increasing appropriations by $36,672 in the Parking in Lieu fund for Rehabilitation of Parking Lot C.

COMMUNITY ENGAGEMENT/OUTREACH:

Not applicable.

BACKGROUND:

City owned public Parking Lot C on Healdsburg Avenue between North Street and Piper Street needs repair. The pavement surface is worn and needs to be sealed to extend its useful life.

DISCUSSION/ANALYSIS:

Prior to seal coating the surface the areas of broken pavement and low areas need to be repaired and replaced to provide a smooth and safe surface. After the seal coating has cured, the entire lot will be restriped, and red curbs will be repainted. This work requires upgrades to the ADA compliant parking space to meet current standards for a van accessible space, which necessitates the loss of one existing parking space. This project does not include replacement of the existing fencing or landscaping.

The City issued a Request for Proposals (RFP) that closed on August 30th, 2022 and no bids were received. In accordance with City purchasing ordinance staff negotiated a contract with SNS Asphalt Services in the amount of $31,888. A 15% contract contingency of $4,784 is recommended bringing the total project cost to $36,672.

ENVIRONMENTAL STEWARDSHIP:

Not applicable.

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ALTERNATIVES:

Council could choose to not fund the project and delay the rehabilitation for future date.

FISCAL IMPACT:

Parking Lot C is within the Parking In-Lieu boundary area and the proposed rehabilitation is an appropriate use of the Parking In-Lieu fees. Staff propose amending the Fiscal Year 2022-2023 budget to appropriate $36,672 in the Parking In-Lieu Fund for the rehabilitation of Parking Lot C.

ENVIRONMENTAL ANALYSIS:

As this action involves the transfer of funds for the repair and maintenance of existing public parking lot involving no expansion of use, the action is exempt pursuant to the California Environmental Quality Act (CEQA) Guidelines 15301(c), Existing Facilities in that the contract and associated work are for repairs to an existing public facility. A Notice of Exemption will be prepared and posted with the County Clerk for 30-days.

ATTACHMENT(S):

Resolution
Exhibit A

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CITY OF HEALDSBURG
RESOLUTION NO. ___-2022

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
HEALDSBURG AMENDING THE FISCAL YEAR 2022-2023

BUDGET TO INCREASE APPROPRIATIONS IN THE
PARKING IN-LIEU FUND BY $36,672
WHEREAS, City owned public Parking Lot C on Healdsburg Avenue between North Street and Piper Street needs repair; and
WHEREAS, the City issued a Request for Proposals (RFP) for this work that closed on August 30th, 2022 and no bids were received; and
WHEREAS, in accordance with City purchasing ordinance staff negotiated a contract with SNS Asphalt Services in the amount of $31,888; and
WHEREAS, a 15% contract contingency of $4,784 is recommended bringing the total project cost to $36,672; and
WHEREAS, Parking Lot C is within the Parking In-Lieu boundary area and the proposed rehabilitation is an appropriate use of the Parking In-Lieu fees.

NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Healdsburg does hereby approve amending the fiscal year 2022-23 budget as depicted on the attached Exhibit A.

PASSED, APPROVED, AND ADOPTED by the City Council of the City of Healdsburg this 19th day of September 2022, by the following vote:

AYES: Councilmembers:

NOES: Councilmembers:

ABSENT: Councilmembers:

ABSTAINING: Councilmembers:

SO ORDERED: ATTEST:
_________________________________ ___________________________________ Osvaldo Jimenez, Mayor Raina Allan, City Clerk

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Attachment: Resolution (3723 : Budget Amendment for Parking Lot Rehabilitation) Resolution No.

Exhibit A
Account Number Increase Amount Decrease Amount Description 905-8080-43205-00000 $ 36,672 Parking Lot C Rehabilitation FY 22-23 Budget Amendment

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Attachment: Exhibit A (3723 : Budget Amendment for Parking Lot Rehabilitation)

CITY OF HEALDSBURG

CITY COUNCIL AGENDA STAFF REPORT
MEETING DATE: September 19, 2022
SUBJECT: Biennial Revisions to Local Conflict of Interest Code PREPARED BY: Raina Allan, City Clerk
STRATEGIC INITIATIVE(S):

Provide Effective Governance
RECOMMENDED ACTION(S):

Adopt a resolution rescinding Resolution No. 108-2020 and adopting a Revised Local Conflict of Interest Code.

COMMUNITY ENGAGEMENT/OUTREACH:

Not applicable.

BACKGROUND:

The Political Reform Act requires local governments to adopt and promulgate Local Conflict of Interest Codes. The Act further requires government agencies to conduct biennial reviews of their Codes by October 1st of even-numbered years to ensure that the Code accurately designates appropriate positions and disclosure categories.

DISCUSSION/ANALYSIS:

The Local Conflict of Interest Code has been reviewed by the various City Departments, the City Manager, City Attorney and City Clerk. Staff recommends that Council amend the City of Healdsburg's Conflict of Interest Code, as follows:
• Revise the List of Designated Filers to add new designated positions and reflect job title changes.

The proposed revisions to the existing Local Conflict of Interest Code are shown in the attached resolution with deletions as strikethroughs and underlined additions.

ENVIRONMENTAL STEWARDSHIP:

Not applicable.

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ALTERNATIVES:

The Council could opt not to revise the Conflict of Interest Code as recommended by staff. In that event staff requests Council’s direction on the desired revisions, if any.

FISCAL IMPACT:

No fiscal impact is expected from the proposed revisions to the Conflict of Interest Code.

ENVIRONMENTAL ANALYSIS:

Pursuant to Title 14, the California Code of Regulations, Section 15378(b)(5) of the California Environmental Quality Act (“CEQA”) guidelines, the proposed action is an administrative activity of the City that will not result in direct or indirect physical changes to the environment; and therefore, is not a project for purposes of CEQA.

ATTACHMENT(S):

Resolution
Local Agency Biennial Notice

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CITY OF HEALDSBURG
RESOLUTION NO. -2022

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF

HEALDSBURG, STATE OF CALIFORNIA, RESCINDING
RESOLUTION NO. 108-2020 AND ADOPTING A REVISED

LOCAL CONFLICT OF INTEREST CODE
WHEREAS, pursuant to the Political Reform Act (Article III of Chapter 7 of the California Government Code, commencing with Section 81000), the City of Healdsburg is required to adopt and promulgate a Conflict of Interest Code (Government Code Section 87300 et seq.); and
WHEREAS, pursuant to Government Code Section 87302, the Conflict of Interest Code shall provide for specific enumeration of the positions within the City, other than those specified in Government Code Section 87200, which involve the making or participation in the making of decisions which may foreseeably have material effect on any financial interest and for each such enumerated position, the specific types of investments, business positions, interests in real property and sources of income which are reportable; and WHEREAS, the Fair Political Practices Commission (FPPC) has adopted a regulation, Title 2 California Code of Regulations Section 18730, which contains the terms of a standard Conflict of Interest Code and may be incorporated by reference in an agency’s code and may be amended by the Fair Political Practices Commission after public notice and hearing to conform to amendments in the Political Reform Act; and
WHEREAS, the FPPC has opined that a successor agency should have the same code reviewing body which should be the city council when the city serves as successor agency; and WHEREAS, incorporation by reference of the terms of the aforementioned section of the California Code of Regulations, and amendments thereto, as the Conflict of Interest Code of the City of Healdsburg will save the City of Healdsburg time and money by minimizing the actions required to keep the Codes in conformity with the Political Reform Act; and WHEREAS, the Political Reform Act, Government Code Section 87306.5, requires government agencies to conduct biennial reviews of their Conflict of Interest Codes; and WHEREAS, staff has determined that amendments to the list of designated positions is necessary; and
WHEREAS, the City Council finds that the subject matter of this resolution involves administrative activities of the City that will not result in direct or indirect changes in the environment; therefore, the adoption of this resolutions is not a “project”, as defined in the California Environmental Quality Act (CEQA) and does not require environmental review, pursuant to Title 14, Chapter 3, of the California Code of Regulations (CEQA Guidelines), 15378(b)(5).

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Attachment: Resolution (3703 : Local Conflict of Interest Code) Resolution No. -2022

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NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF HEALDSBURG DOES HEREBY RESOLVE AS FOLLOWS:

Section 1: As the code reviewing body for the Redevelopment Successor Agency of the City of Healdsburg, the City Council has determined that: (i) the Successor Agency is not a new agency for the purposes of the Political Reform Act; (ii) it does not require the adoption of separate conflict of interest codes; and (iii) will be covered by the City’s Conflict of Interest Code as amended hereto.

Section 2: The terms of 2 California Code of Regulations Section 18730, as amended by Appendix "A" which is incorporated herein, and any amendments to said Section 18730 that are duly adopted by the Fair Political Practices Commission are hereby incorporated by reference and, along with the attached Appendix "B" in which public officials and employees are designated and Appendix "C" in which disclosure categories are set forth, constitute the Conflict of Interest Code of the City of Healdsburg, which is considered the "agency" within the purview of this code. The Conflict of Interest Code of the City of Healdsburg so adopted replaces Resolution No. 108-2020 (Conflict of Interest Code of the City of Healdsburg) previously in effect to conform to this newly adopted code.

Section 3: Statements
Public officials and designated filers shall file statements of economic interest with the City Clerk, who shall be and perform the duties of Filing Officer for the City of Healdsburg.

Section 4: Penalty for Failure to file Statement of Economic Interest As a penalty for failure to file the required Statement of Economic Interest, the City Council of the City of Healdsburg also adopts and incorporates those penalties as provided in the Political Reform Act of 1974 as amended from time to time.

Section5: Savings Clause
Any change provided for in this Conflict of Interest Code shall not affect or excuse any offense or act committed or done or omission or any penalty of forfeiture incurred or accruing under any other Conflict of Interest Code; nor shall it affect any prosecution, suit, or proceeding pending or any judgment rendered in connection with any other Conflict of Interest Code.

Section 6: Resolutions Rescinded
Resolution No. 108-2020 adopted September 21, 2020 and any other resolutions in conflict herewith are hereby rescinded.

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Attachment: Resolution (3703 : Local Conflict of Interest Code) Resolution No. -2022

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Section 7: Environmental Findings
The City Council finds that, pursuant to Section 15378(b)(5) of the California Environmental Quality Act (“CEQA”) Guidelines, approval of this resolution is an administrative activity of the City and will not result in direct or indirect physical changes in the environment and is therefore not a project for purposes of CEQA
PASSED, APPROVED, AND ADOPTED this 19th day of September 2022, by the following vote:

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Attachment: Resolution (3703 : Local Conflict of Interest Code) Resolution No. -2022

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APPENDIX "A" - DEFINITIONS
"Public Official at any level of state or local government" means a member, officer, employee, or consultant of a state or local government agency. The term "public official" also includes individuals who perform the same or substantially the same duties as an individual holding an office or a position listed in Government Code Section 87200, including "other public officials who manage public investments" as that term is defined in 2 California Code of Regulations Section 18720.
“Designated Filers” means employees, members and consultants determined by the City of Healdsburg to be persons who “make or participate in the making of decisions which may foreseeably make a material effect on economic interests”, under 2 California Code of Regulations, Section 18730(b)(2) Designated Employees.
"Member" shall include, but not be limited to, salaried or unsalaried members of boards or commissions with decision making authority. A board or commission possesses decision making authority whenever:
(A) It may make a final governmental decision;
(B) It may compel a governmental decision, or it may prevent a governmental decision either by reason of an exclusive power to initiate the decision or by reason of a veto which may not be overridden; or
(C) It makes substantive recommendations which are, and over an extended period of time have been, regularly approved without significant amendment or modification by another public official or governmental agency.
"Consultant" means an individual who, pursuant to a contract with a state or local government agency:
(1) Makes a governmental decision whether to:
(A) Approve a rate, rule, or regulation;
(B) Adopt or enforce a law;
(C) Issue, deny, suspend, or revoke any permit, license, application, certificate, approval, order or similar authorization or entitlement;
(D) Authorize the agency to enter into, modify, or renew a contract provided it is the type of contract which requires agency approval;
(E) Grant agency approval to a contract which requires agency approval and in which the agency is a party or to the specifications for such a contract; (F) Grant agency approval to a plan, design, report, study, or similar item; (G) Adopt, or grant agency approval of, policies, standards, or guidelines for the agency or for any subdivision thereof; or
(2) Serves in a staff capacity with the agency and in that capacity performs the same or substantially all the same duties for the agency that would otherwise be performed by an individual holding a position specified in the agency's Conflict of Interest Code.

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Attachment: Resolution (3703 : Local Conflict of Interest Code) Resolution No. -2022

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APPENDIX “B” - DESIGNATED FILERS
List of Legislative Bodies Required to File Form 700
Council Boards and Agencies: Disclosure Category
Redevelopment Successor Agency of the City of Healdsburg 1, 2, 3 Citizen Boards/Commissions:

Community Housing Committee 1, 2, 3
Parks and Recreation Commission 1, 2, 3
List of Designated Filers Required to File Form 700
Department Designated Filer Disclosure Category
City Manager’s Office Assistant City Manager* 1, 2, 3
City Clerk*/PIO 1, 2, 3
Housing AdministratorDirector 1, 2, 3
Administrative Analyst 1, 2, 3
Central Services Manager 4
Information Technology Manager 4
Human Resources Manager 4
Administrative Services Administrative ServicesFinance Director 1,2,3 Finance Department Accounting Manager 4
Central Services Manager 4
Finance Manager 4
Information Technology Manager 4
Human Resources Manager 4
Community Services Community Services Director 1, 2, 3
Parks and Open Space Superintendent 3,4
Recreation Manager 4
Project Manager 4
Recreation Supervisor 4
Utilities Department Utilities Director 1, 2, 3
Utility Engineering Manager 3, 4
Water/Wastewater Operations Superintendent 3, 4
Electric Operations Superintendent 4
Utilities Conservation Analyst 4
Utility Compliance and Safety Coordinator 4
Fire Department Fire Chief 1, 2, 3

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Attachment: Resolution (3703 : Local Conflict of Interest Code) Resolution No. -2022

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Fire Captain 4
Fire Engineer 4
Fire Inspector 1, 2, 3
Fire Marshal 1, 2, 3
Police Department Police Chief 1, 2, 3
Lieutenant 1, 2, 3
Emergency Response Coordinator 4
Planning and Building Community Development Director 1, 2, 3 Department Senior Planner 1, 2, 3
Building Official 1, 2, 3
Assistant Planner 1, 2, 3
Senior Building Inspector 1, 2, 3
Building Inspector II 1, 2, 3
Public Works Public Works and Transportation Director 1, 2, 3 Department Principal Civil Engineer 1, 2, 3
Senior Civil Engineer 1, 2, 3
Assistant/Associate Civil Engineer 1, 2, 3
Utility Maintenance Superintendent 3, 4
Senior Public Works Inspector 3, 4
*Must also file disclosure statement as Successor Agency support staff.

Other: Disclosure Category
Consultants **
** Consultants shall disclose pursuant to the broadest disclosure category in the code, subject to the following limitation:

The City Manager or his/her designee may determine in writing that a particular consultant, although a “designated filer,” is hired to perform a range of duties that is limited in scope and thus is not required to fully comply with the disclosure requirements described in this section.

Such written determination shall include a description of the consultant's duties and, based upon that description, a statement of the extent of disclosure requirements. The City Manager or his/her designee's determination is a public record and shall be retained for public inspection in the same manner and location as this Conflict of Interest Code. (Gov. Code Section 81008.) NOTE: The following positions are not covered by this Code because they must file under Government Code Section 87200 and are listed herein for informational purposes only:

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Attachment: Resolution (3703 : Local Conflict of Interest Code) Resolution No. -2022

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Mayor City Manager*
City Councilmembers City Attorney*
Planning Commission Finance Director/City Treasurer *
NOTE: 87200 filers are category 1, 2, 3 filers

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Attachment: Resolution (3703 : Local Conflict of Interest Code) Resolution No. -2022

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APPENDIX "C”

DISCLOSURE CATEGORIES
Designated filers must report their interests according to their assigned disclosure category(ies).

Disclosure Category 1
All Interests in real property located in whole or in part within the City of Healdsburg or within two (2) miles of the boundaries of the City of Healdsburg or within two miles of any land owned or used by the City.

Disclosure Category 2
All Investments and business positions in business entities, including parent corporations, subsidiary corporations or otherwise related business entities that provide services, supplies, materials, machinery, or equipment of the type utilized by the City of Healdsburg.

Disclosure Category 3
All Sources of income, including loans, gifts and travel payments from sources that provide services, supplies, materials, machinery or equipment of the type utilized by the City of Healdsburg.

Disclosure Category 4
All Investments and business position in business entities, and income, including loans, gifts and travel payments, from entities that provide services, supplies, materials, machinery, or equipment of the type utilized, purchased or leased by the designated position’s division or department.

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Attachment: Resolution (3703 : Local Conflict of Interest Code)

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Attachment: Local Agency Biennial Notice (3703 : Local Conflict of Interest Code)

CITY OF HEALDSBURG

CITY COUNCIL AGENDA STAFF REPORT
MEETING DATE: September 19, 2022
SUBJECT: Overnight Parking Restrictions on Exchange Avenue PREPARED BY: Matt Jenkins, Police Chief
STRATEGIC INITIATIVE(S):

Maintain and Enhance Public Health and Safety
RECOMMENDED ACTION(S):

Adopt a Resolution imposing overnight parking restrictions on Exchange Avenue.

BACKGROUND:

Exchange Avenue has been a source of numerous complaints about vehicles parked for extended periods of time, with frequent violators moving their vehicles only after being marked for 72- hour abandoned vehicle abatement.

At the June21, 2022 City Council meeting, Council asked to place on a future agenda a discussion on overnight parking on Exchange Avenue That discussion was held at the August 1, 2022 meeting. During the August 1st meeting, City Council provided direction to staff to bring a resolution back to Council that would prohibit overnight parking on Exchange Avenue.

DISCUSSION/ANALYSIS:

The City currently has three locations that have overnight parking restrictions: the Corporation Yard, the Healdsburg Community Center, and the dead-end of Sunnyvale Drive. Both the Corporation Yard and the Community Center prohibit overnight parking, and the end of Sunnyvale Drive prohibits parking between sunset and sunrise.

The Healdsburg Municipal Code section 10.56.010 (No Parking Areas) authorizes the City Council to designate an area as no parking by resolution. Upon adoption of a resolution, appropriate signage must be placed indicating the restrictions.

Based on Council direction, staff are proposing an overnight parking restriction that would apply to both sides of Exchange Avenue from Healdsburg Avenue to Adeline Way. Staff recommend that parking be prohibited between the hours of 2AM and 6AM, a timeframe consistent with many other jurisdictions in California.

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Imposing overnight parking restrictions on Exchange Avenue will displace vehicles that will likely need to park elsewhere, and it is not known what other locations may see an increase in lawful or unlawful parking as a result.

Based on prior direction from Council, the proposed resolution prohibiting overnight parking would be in effect until The Randall (the Mill District affordable housing site formerly known as The Exchange) is occupied by tenants, which is anticipated to be early next year.

Staff is prepared to install the appropriate signage once the resolution is adopted. Placement of signs will require coring of the sidewalk at approximately 16 locations along with placing of the poles and mounting the signs. This work is estimated to take 3 working days for a 2-person crew. The future removal of the signs will require concrete patching of the sidewalks. Staff believes that this approach is preferable to installing temporary signs that could more easily be moved or displaced. Once the signs are installed, Police Department patrol officers will patrol the area and enforce the restrictions through citations and/or towing as appropriate.

ALTERNATIVES:

City Council could choose to change the parking restrictions, including adjusting the timeframe of the parking restrictions and/or which sides of the street are included. Any adjustments to the time frame could delay the installation of the signs and subsequent enforcement.

FISCAL IMPACT:

The sign materials cost will be approximately $3000 and be absorbed within the Streets operating budget. In the event of a large vehicle, such as a bus, RV, or a tractor-trailer, needs to be towed, the Police Department would incur significant towing fees, likely over $3,000 per tow.

The tow fees would be absorbed by the Police Department’s operating budget.

ENVIRONMENTAL ANALYSIS:

The regulation of overnight parking on Exchange Street involves the operation and permitting of an existing public facility that will involve negligible or no expansion of use and is therefore categorically exempt from further review under the California Environmental Quality Act pursuant to Sections 15301(c) and 15321(a) of the CEQA Guidelines.

ATTACHMENT(S):

Resolution

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CITY OF HEALDSBURG
RESOLUTION NO. __-2022

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF

HEALDSBURG PROHIBITING OVERNIGHT PARKING ON

EXCHANGE AVENUE BETWEEN HEALDSBURG AVENUE

AND ADELINE WAY
WHEREAS, an excessive number of vehicles are being parked overnight and on a longterm basis along both sides of Exchange Avenue between Healdsburg Avenue and Adeline Way; and
WHEREAS, the City has received complaints from residents that the above mentioned overnight parking is impacting their neighborhood; and
WHEREAS, at a regular meeting held August 1, 2022, the City Council of the City of Healdsburg discussed overnight parking restrictions on Exchange Avenue between Healdsburg Avenue and Adeline Way; and
WHEREAS, California Vehicle Code Sections 22507 and 22507.5 authorize local authorities, by ordnance or resolution, to prohibit or restrict parking of vehicles on certain streets or portions thereof between the hours of 2 a.m. and 6 a.m.; and WHEREAS, Section 10.52.010 of the Healdsburg Municipal Code authorizes the City Council to establish no parking areas if such an area is indicated by appropriate signage; and WHEREAS, the City Council wishes to restrict overnight parking on Exchange Avenue between 2 a.m. and 6 a.m. on both sides of the street, and WHEREAS, the City Council has considered the anticipated increase in parking needs on Exchange Avenue when The Randall, a housing development located on Exchange Avenue, opens; and
WHEREAS, the City Council has determined that the parking restrictions on Exchange Avenue authorized herein should only be in effect until the City The Randall a certificate of occupancy, and
WHEREAS, the City may issue a citation to the registered owner of a vehicle parked in violation of this Resolution. In addition, as authorized by California Vehicle Code Section 22651, the City may tow or cause to be towed any vehicle found to be in violation of the restrictions authorized herein.

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Attachment: Resolution (3756 : Parking Restrictions on Exchange Avenue) Resolution No. -2022

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NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Healdsburg hereby:

1. Determines that the restriction of overnight parking on Exchange Street involves the operation and permitting of an existing public facility that will involve negligible or no expansion of use and is therefore categorically exempt from further review under the California Environmental Quality Act pursuant to Sections 15301(c) of the CEQA Guidelines. This action would also restrict an activity without making any changes to the permitted land uses or density, and no new parcels would be created, such that it constitutes a minor alteration to land and is also exempt from further review under Section 15305; and

2. Prohibits parking on Exchange Avenue between Healdsburg Avenue and Adeline Way, between the hours of 2 a.m. and 6 a.m., until such time as the Randall is issued a certificate of occupancy. On that date, this Resolution shall no longer be effective; and

3. Approves the posting of signs stating “No Overnight Parking, Violators subject to Tow”, to be conspicuously posted on Exchange Avenue between Healdsburg Avenue and Adeline Way, as determined necessary by the Chief of Police.

PASSED, APPROVED and ADOPTED this 19th day of September, 2022, by the following vote:

AYES: Council members: ( )
NOES: Council members: ( )
ABSENT: Council members: ( )
ABSTAINING: Council members: ( )
SO ORDERED: ATTEST:
___________________________________ ____________________________________ Osvaldo Jimenez Mayor Raina Allan City Clerk

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Attachment: Resolution (3756 : Parking Restrictions on Exchange Avenue)

CITY OF HEALDSBURG

CITY COUNCIL AGENDA STAFF REPORT
MEETING DATE: September 19, 2022
SUBJECT: Adoption of Resolution Authorizing Remote Meetings PREPARED BY: Raina Allan, City Clerk
STRATEGIC INITIATIVE(S):

Provide Effective Governance
Maintain and Enhance Public Health and Safety
RECOMMENDED ACTION(S):

Adopt a Resolution authorizing remote meetings of the City Council and other legislative bodies.

COMMUNITY ENGAGEMENT/OUTREACH:

The City has made and continues to engage in extensive outreach to the community regarding the City’s response to COVID-19, including updates at public meetings.

BACKGROUND:

On or about March 4, 2020, as part of the State of California’s response to address the global COVID-19 outbreak, Governor Gavin Newsom declared a State of Emergency to make additional resources available, formalize emergency actions already underway across multiple state agencies and departments, and help the state prepare for broader spread of COVID-19 following one official COVID-19 death.

When the COVID-19 pandemic started, local agency boards struggled to conduct their meetings in compliance with the Brown Act’s public accessibility requirements while still abiding by stayat-home orders. As a result, Governor Newsom signed Orders N-25-20, N-29-20, and N-35-20 to grant local agencies the flexibility to meet remotely during the COVID-19 pandemic. These orders expired on September 30, 2021.

DISCUSSION/ANALYSIS:

On September 16, 2021, Governor Newsom signed into law AB 361 – Brown Act: Remote Meetings During Emergencies. AB 361, codified at Government Code Section 54953(e)(1)(B), amended the Brown Act to allow public agencies to allow local legislative bodies to continue meeting by teleconference during a gubernatorial proclaimed state of emergency if the local

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legislative body determines, by majority vote, that as a result of the emergency, meeting entirely in person without restrictions would present imminent risks to the health or safety of attendees.

By adopting the proposed resolution, the Council would, on behalf of the City Council and all other legislative bodies formed by the Council, make the findings required by AB 361 to meet remotely. Because the Council is required to make these findings every thirty days, staff will place a version of this resolution on the consent calendar at all subsequent meetings, until the Council decides that meeting fully in person will no longer pose an imminent risk to the health or safety of attendees.

The resolution was amended at the February 22, 2022, City Council meeting and further amended at the March 21, 2022 City Council meeting, to amend public meeting protocol in response to the latest COVID-19 conditions, as directed by the City Council.

ENVIRONMENTAL STEWARDSHIP:

This section is not applicable.

ALTERNATIVES:

Because the Governor’s Order authorizing online meetings has expired, if the Council does not adopt the proposed resolution, the Council should immediately return to in-person meetings.

FISCAL IMPACT:

There is not a fiscal impact as a direct result of this action.

ENVIRONMENTAL ANALYSIS:

ATTACHMENT(S):

Resolution
Public Meeting COVID-19 Protocols for the City of Healdsburg

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CITY OF HEALDSBURG
RESOLUTION NO. _____

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF

HEALDSBURG AND ON BEHALF OF COMMISSIONS AND

COMMITTEES CREATED BY THE CITY COUNCIL

PURSUANT TO CALIFORNIA GOVERNMENT CODE
SECTION 54952(b) AUTHORIZING TELECONFERENCE
MEETINGS IN COMPLIANCE WITH AB 361 (GOVERNMENT
CODE SECTION 54953(e)) TO CONTINUE TO ALLOW

MEMBERS OF THE PUBLIC TO SAFELY PARTICIPATE IN

LOCAL GOVERNMENT MEETINGS
WHEREAS, the City Council is committed to ensuring public access to observe and participate in local government meetings; and
WHEREAS, all meetings of the City Council and other legislative bodies created pursuant to Government Code Section 54952(b) are open and public, as required by the Ralph M. Brown Act, so that any member of the public may participate in local government meetings; and
WHEREAS, the recently adopted AB 361, codified at Government Code section 54953(e), makes provisions for remote teleconferencing participation in local government meetings, without compliance with the requirements 54953(b)(3), subject to the existence of certain conditions; and
WHEREAS, on March 4, 2020, Governor Newsom proclaimed a State of Emergency due to the outbreak of respiratory illness due to a novel coronavirus (now known as COVID 19) and that State of Emergency is still in effect in the State of California; and WHEREAS, the Sonoma County Public Health Officer continues to recommend teleconferencing or social distancing during public meetings of all legislative bodies to protect the community’s health against the spread of COVID-19; and WHEREAS, the City Council, acting as a legislative body pursuant to Government Code section 54952(a) and for the benefit of the commissions, committees and other bodies that were created by the City Council pursuant to Government Code section 54952(b) (collectively referred to as “Legislative Bodies”), finds that the current conditions meet the circumstances set forth in Government Code section 54953(e)(3) to allow Legislative Bodies to continue to use teleconferencing to hold open and public meetings if the Legislative Bodies comply with the requirements set forth in Government Code section 54953(e)(2) to ensure the public can safely participate in and observe local government meetings.

NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Healdsburg that the City Council does hereby:

1. Find that Current Conditions Authorize Teleconference Public Meetings of

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Attachment: Resolution (3762 : Resolution authorizing remote meetings) Resolution No. -2022

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Legislative Bodies. Based on the California Governor’s continued declaration of a State of Emergency and the Sonoma County Public Health Officer’s recommendation to continue teleconferencing or social distancing during public meetings, the City Council finds that the conditions continue to exist pursuant to Government Code section 54953(e)(3) to allow Legislative Bodies to use teleconferencing to hold public meetings in accordance with Government Code section 54953(e)(2) to ensure members of the public have continued access to safely observe and participate in local government meetings.

2. Authorize Legislative Bodies to Conduct Teleconference Meetings. The Legislative Bodies are hereby authorized to take all actions necessary to carry out the intent and purpose of this Resolution, including conducting open and public meetings in accordance with Government Code section 54953(e)(2) and other applicable provisions of the Brown Act.

3. Authorize Legislative Bodies to Conduct Hybrid Meetings. The Legislative Bodies are hereby authorized to conduct meetings in a “hybrid” format, whereby members of the Body and members of the public may elect to be present in person, utilizing appropriate safety procedures, or participate by teleconferencing technology. Such meetings of the Legislative Bodies that occur using teleconferencing technology will provide an opportunity for any and all members of the public who wish to address Legislative Bodies to do so, and will otherwise occur in a manner that protects the statutory and constitutional rights of members of the public attending the meeting via teleconferencing. In-person meetings will be held consistent with the protocols described in Exhibit A to this Resolution.

PASSED and ADOPTED by the City Council of the City of Healdsburg, County of Sonoma, State of California, this 19th day of September 2022, by the following vote:

AYES: Councilmembers: ( )
NOES: Councilmembers: ( )
ABSENT: Councilmembers: ( )
ABSTAINING: Councilmembers: ( )
SO ORDERED: ATTEST:
________________________________ ___________________________________ Osvaldo Jimenez, Mayor Raina Allan, City Clerk

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Attachment: Resolution (3762 : Resolution authorizing remote meetings)

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PUBLIC MEETING COVID-19 PROTOCOLS

FOR THE CITY OF HEALDSBURG
SCOPE: These protocols shall apply to all public meetings held in the Council Chamber located at Healdsburg City Hall, 401 Grove Street, Healdsburg, California, by the City Council and by any and all boards, committees and commissions created and/or appointed by the City Council.

APPLICABILITY: These protocols shall apply to all participants, including members of the public, elected officials, appointed members of all boards, committees and commissions, city staff, consultants, applicants, contractors, and any other person or individual attending or participating in a public meeting in the Council Chamber.

In addition to these protocols, the City of Healdsburg will follow all laws, regulations, policies, and orders from all relevant public agencies, including the Center for Disease Control, California Department of Public Health, CalOSHA, and the Sonoma County Public Health Officer.

PURPOSE: The City intends to implement a hybrid public meeting format to allow all participants of a public meeting in the Council Chamber to participate either in-person or remotely via teleconference in a manner consistent with provisions of the Ralph M. Brown Act. Due to the fact that all participants of a public meeting that choose to participate in-person in the Council Chamber will therefore be in a confined indoor space and, the period of confinement will more likely than not be longer than 15 minutes, the City is adopting these protocols to protect the public health, safety and general welfare and thereby limit the potential risks associated with COVID-19.

COMMITMENT TO PUBLIC PARTICIPATION: None of the protocols established herein are intended to limit public participation by participants of a public meeting in the Council Chamber in any way; indeed, the intent is to protect the statutory and constitutional rights of participants appearing before the legislative bodies of the City of Healdsburg, while protecting the public health, safety and general welfare. Any participant of a public meeting that desires to participate in-person in the Council Chamber that is unable or unwilling to comply with the inperson attendance protocol outlined below, or otherwise chooses not to participate in-person in a public meeting in the Council Chamber, will have the right and ability to participate in a public meeting in the Council Chamber remotely via teleconference in a manner consistent with provisions of the Ralph M. Brown Act.

IN-PERSON ATTENDANCE PROTOCOL:

1. Social Distancing and Occupancy Limits: The occupancy limit in the Council Chamber will be reduced by at least 50%.
a. Due to limited capacity, participants who indicate they are only interested in a specific item may be asked to wait outside the Council Chamber until their item is called on the agenda.
b. City staff will monitor occupancy within the Council Chamber to ensure proper social distancing is maintained. All participants of a public meeting permitted entry into the Council Chamber shall obey all directions from City staff provided to ensure proper social distancing is maintained. Any participant of a public meeting permitted entry into the Council Chamber who fails or refuses to obey the directions

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Attachment: Public Meeting COVID-19 Protocols for the City of Healdsburg (3762 : Resolution authorizing remote meetings)

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from City staff provided to ensure social distancing, following one or more warning(s) from an appropriate City official, shall leave the Council Chamber upon instruction from an appropriate City official.
c. City staff and outside consultants to the City will, as appropriate or directed by the City Manager, participate in the public meeting remotely via teleconference.

2. Enforcement: In the event a participant of a public meeting in the Council Chamber refuses or fails to obey a decision, direction or instruction of an appropriate City official issued pursuant to these In-Person Attendance Protocols, the Chief of Police, or his or her designee, may in his or her discretion, or at the direction of the City Manager or the Presiding Officer of the public meeting, take appropriate and reasonable steps to enforce the decision, direction or instruction of the appropriate City official and/or remove the offending participant from the Council Chamber. Additionally, the Presiding Officer of the public meeting may, in his or her discretion, suspend and adjourn the public meeting and/or clear the Council Chamber of all participants in the event of a disturbance and/or disruption to the public meeting, and thereafter reconvene the public meeting once the matter is resolved.

CLEANING PROTOCOL: The Council Chamber shall be professionally cleaned after each public meeting. City staff will additionally use an electrostatic cleaner to disinfect the Council Chamber after each use.

AIR FILTRATION: Air control settings in the Council Chamber will be adjusted to allow for maximum fresh air flow during public meetings. When conditions allow, doors may be left open to facilitate additional fresh air circulation.

DISTRIBUTION OF PROTOCOLS TO PARTICIPANTS: A copy of these protocols shall be published and posted on the City’s website and shall be made available at the entry to the Council Chamber for distribution to all participants of a public meeting seeking to gain entry to the Council Chamber.

CHANGES TO PROTOCOL: The City Council may, from time to time, amend, modify, suspend and/or terminate and repeal all or any portion of these protocols as it may determine to be appropriate and necessary in consideration of changes in conditions or the need to protect the statutory and constitutional rights of participants appearing before the legislative bodies of the City of Healdsburg, while protecting the public health, safety and general welfare.

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Attachment: Public Meeting COVID-19 Protocols for the City of Healdsburg (3762 : Resolution authorizing remote meetings)

CITY OF HEALDSBURG

CITY COUNCIL AGENDA STAFF REPORT
MEETING DATE: September 19, 2022
SUBJECT: 2nd reading of the Healdsburg 2022 Electrification Reach Code PREPARED BY: Terra Sampson, Utility Conservation Analyst STRATEGIC INITIATIVE(S):

Pursue Initiatives that Promote Environmental Stewardship Maintain and Enhance Public Health and Safety
RECOMMENDED ACTION(S):

Pass an Ordinance of the City Council of the City of Healdsburg amending section 15.04.080 of the Healdsburg Municipal Code.

COMMUNITY ENGAGEMENT/OUTREACH:

During the development and adoption of the City’s current reach code, the City held several public meetings that included public comment. The City Council also discussed the reach code, and the public was permitted to comment, during the February 7, 2022 Council meeting. The City posted notice of the September 6th public hearing and the September 19th meeting, the public provided comment during the September 6th hearing and will be permitted to comment during the September 19th meeting, and the City updated the City’s website for this item.

BACKGROUND:

Local governments can adopt optional local building code amendments, known as “reach codes”, that exceed state code standards. Cities and Counties can adopt amendments to the Energy Code (Title 24, Part 6) and California Green Building Standards CALGreen (Title 24, Part 11) codes to meet local environmental goals.

On December 16, 2019, the City Council of the City of Healdsburg passed Ordinance No. 1196 to adopt a local reach code. The City’s existing reach code will expire with the current building code cycle on December 31, 2022. To continue to reduce greenhouse gas (GHG) emissions associated with new construction, the City now needs to adopt a replacement reach code that will go into effect on January 1, 2023, in alignment with the new building code cycle.

At the September 6th Council meeting, the City Council adopted, for first reading only, the proposed revised reach code.

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GHG Emissions
In the upcoming code cycle, the City has forecasted the construction of approximately 360 single family and multi-family dwelling units, a combination of market-rate and affordable housing.

Below, the table quantifies the estimated avoided Greenhouse Gases (“GHG”) emissions of a 2022 code compliant home that is all-electric.

Annual GHG Emissions Avoided per home in metric tons of carbon dioxide equivalent All-Electric Building
Annual GHG Emissions
Avoided per dwelling
(MTCO2e)
Annual GHG Emissions
Avoided for all dwellings
(MTCO2e)
90 Single Family Dwellings 0.723 65.07
270 Multi-Family Dwellings 0.374* 100.99
166.06
*According to the U.S. Energy Information Administration 2015 Residential Energy Consumption Survey, apartments use 52% of the energy used in a single-family home. This factor is applied to the single-family savings estimate in lieu of the Statewide Reach Codes Program analysis, which is not available for multi-family construction at this time.

If all new homes in 2023-2025 are built as all-electric, it would avoid 166 MTCO2e of emissions annually. For context, the floating solar project saved 1,249 MTCO2e in 2021, the Recology’s electric garbage truck is estimated to avoid 65 MTCO2e per year, energy efficiency programs saved 37 MTCO2e in 2021, and the Sonoma County Transit electric bus that services Healdsburg is estimated to avoid 30 MTCO2e per year.

City Council Direction
Staff presented reach code options at the February 7, 2022 City Council meeting. At the meeting, City Council directed staff to develop an ordinance to continue the building electrification requirements for electric space and water heating but allowing natural gas for cooking and decorative fireplaces for low rise residential and non-residential newly constructed buildings.

Additionally, City Council directed staff to add pool and spa systems in the building electrification requirements, which are exempt in the City’s current reach code. The table below shows the estimated GHG emissions from the exceptions per dwelling, if all new dwellings were to use the exception, and if a standard percentage of dwellings used the exception (based on historical numbers for California and the Pacific West). The standard percentage of homes that would use the exceptions significantly reduces the impact of emissions maintained in new residential construction; however, the numbers below are estimates and more or fewer homes could opt to use the exception resulting in changes to the net GHG savings.

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Annual GHG Emissions Maintained per home in metric tons of carbon dioxide equivalent Exception
Considered
Annual GHG
Emissions Maintained
per dwelling
(MTCO2e)
Annual GHG
Emissions Maintained
for ALL 360 dwelling
(MTCO2e)
Annual GHG
Emissions Maintained
for STANDARD % of
dwelling
(MTCO2e)
Natural Gas
Cooking
Appliances
.14 52 9*
Decorative
Fireplaces .11 41 1**
Pool and Spa***
Heating 3.98 N/A 13
*Assumes 73% of single-family dwellings use the exception, according to the U.S. Energy Information Administration Residential Energy Consumption Survey on fuels used for selected end uses in 2020 in California. Assumes no affordable multi-family dwellings use the exception.

Affordable housing in Healdsburg is expected to be all-electric to take advantage of cost savings from not installing natural gas infrastructure and of health and safety benefits from eliminating combustion appliances.
**Assumes 7% of single-family dwellings use the exception, according to the U.S. Energy Information Administration Residential Energy Consumption Survey on natural gas fireplaces in 2020 in the Pacific West. Assumes no affordable multi-family buildings use the exception. ***Removed as an exception in the 2022 Reach Code. Assumes 4% of single-family dwellings use the exception, according to the U.S. Energy Information Administration Residential Energy Consumption Survey on heated swimming pools in 2020 in the Pacific West. Assumes no affordable multi-family buildings use the exception. Not applicable to all homes or an average home due to very high energy consuming activity.

DISCUSSION/ANALYSIS:

The City Council adopted the proposed ordinance, for first reading only, at the September 6, 2022 Council meeting. The proposed ordinance requires electric heating and water heating appliances in newly constructed buildings but allows for gas cooking and decorative fireplaces.

Space heating and water heating accounts for approximately two-thirds of average residential energy use. Requiring these uses to be electric results in a measurable reduction of overall energy consumption and GHG emissions. A single family all-electric code compliant home is estimated to save 12 MMBTU of energy annually as compared to a standard mixed fuel code compliant home.

To meet increased demands for both transportation electrification and building electrification, Healdsburg’s electric utility is developing and contracting for new renewable and low-carbon energy sources. Specific to building electrification, the added heating loads are likely to occur during the winter and night-time hours. These periods typical have large energy supplies and can accept the new energy demands of space heating. In any case, efficient electrification (transition

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by using high-efficiency appliances) should be incentivized to assure the best use of clean energy sources.

Proposed Reach Code
The proposed reach code applies to newly constructed buildings and buildings determined to be substantially remodeled. Based on City Council direction on February 7, 2022, the reach code ordinance for the City of Healdsburg would have the following standards and requirements:

Summary of proposed Reach Code requirements and standards Building Type Requirements and Standards
New Residential Buildings
(single family and multi-family)
Requires all-electric building for: space heating, water heating, clothes drying, pool and spa heating equipment
Exceptions:

Natural gas can be used for cooking and decorative direct-vent sealed-combustion type fireplaces
Attached accessory dwelling units are exempt, if using the existing primary dwelling’s mixed fuel system
Projects required to correct existing health, sanitary or safety code violations
Mitigation Measure:

Pre-wiring for electric appliances is required where natural gas appliances are used
New Non-Residential Buildings
Requires all-electric building for: space heating, water heating, clothes drying, pool and spa heating equipment
Exceptions:

Natural gas can be used for cooking and decorative direct-vent sealed-combustion type fireplaces
Projects required to correct existing health, sanitary or safety code violations
Essential service and public facilities (i.e., fire or police stations) may apply for exemption
Non-residential buildings may apply for exemptions under certain conditions
Mitigation Measure:

For all exemptions, natural gas appliance locations must be electrically pre-wired for future appliance installation when feasible
The California Energy Commission (CEC) has concluded that the all-electric requirement does not constitute an energy efficiency or conservation standard and is outside their scope, and that the all-electric requirement amendments be made in Part 11 of Title 24, called the California Green Building Standards Code (CALGreen). The CEC reviewed the draft ordinance on August 23, 2022 and determined that it does not fall within their jurisdiction. The proposed amendments

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outlined above will be applied to the 2022 CALGreen. Buildings will still be required to meet the standards set forth in all parts of the 2022 California Building Standards Code as adopted by the City of Healdsburg, including the California Energy Code.

Cost Effectiveness
The California Energy Codes & Standards available studies present the research and cost effectiveness analysis of various building prototypes with different reach code options. However, cost effectiveness is not a requirement for amendments to CALGreen.

In 2019, the City had the cost-effectiveness analyses performed for Healdsburg’s electric rates, which differ from the investor-owned utility rates in California. The 2019 analyses found that it was cost-effective to construct all-electric buildings compared to the 2019 Standards Alternative Calculation Method (ACM) baseline.
2022 state-wide results are currently available for single-family homes and are shown below.

All-electric buildings are cost-effective under the 2022 code in part due to 1) cost savings experienced upfront in the construction phase by avoiding the cost to install natural gas infrastructure, 2) the 2022 code prescriptively required heat pumps for space heating and water heating, and 3) the 2022 code requirement for pre-wiring for all-electric appliances in residential mixed-fuel buildings.
***The results above are based on investor-owned utility rates, which are higher than the Healdsburg electric rates.

The results are also based on state-wide electric emissions, which Healdsburg electric emission rate is lower than the state average.

The City had the cost-effectiveness analyses for the 2022 code modified for Healdsburg’s electric rates. All-electric code compliant new construction was found to be feasible and cost effective for the single-family prototypes.

Increased energy efficiency, high efficiency heat pump water heaters, and solar also increase cost-effectiveness, particularly for on-bill savings. New buildings are encouraged, but not required, to select higher efficiency appliances when possible.

Next Steps
If adopted by City Council on September 6 and September 19, staff will submit the proposed reach code to the Buildings Standards Commission (BSC). This Ordinance shall become effective upon the date the California Building Standards Commission (CBSC) accepts the

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ordinance for filing, but in no event before January 1, 2023.

ENVIRONMENTAL STEWARDSHIP:

Healdsburg’s two largest producers of GHG emissions are the transportation sector and the building sector. The current reach code has reduced GHG emissions associated with new buildings and substantially remodeled buildings. Continuation of a policy to require all-electric buildings will support the Council’s goals to reduce GHG emissions and stem climate change.

ALTERNATIVES:

The City Council could choose to modify various aspects of the staff recommendations to accommodate a more precise application. This could include an all-electric reach code with different exemptions.

No Action: The City Council could direct staff to not pursue a replacement for the existing reach code and rely on state regulations for the control of GHG emissions. As the current and proposed building codes do not entirely require building electrification, this alternative would not achieve the Council’s goals of reducing GHG emissions. The City Council could therefore provide further direction to staff on how to achieve an equivalent GHG reduction and meet the Council’s climate goals.

FISCAL IMPACT:

Staff time to develop this program is within existing approved budgets. Staff will require support from qualified consultants experienced in the implementation and enforcement of building electrification policies over the next code cycle. Costs to implement and enforce the requirement are not expected to exceed $30,000 and are planned to be funded with proceeds from the sale of Cap-and-Trade greenhouse gas allowances over the three-year code cycle.

ENVIRONMENTAL ANALYSIS:

The City Council finds, pursuant to the California Environmental Quality Act (“CEQA”) Guidelines Section 15061(b)(3), that this ordinance is exempt from the requirements of CEQA on the grounds that these standards are more stringent than the State green building standards, there are no reasonably foreseeable adverse impacts and there is no possibility that the activity in question may have a significant effect on the environment.

This ordinance is also exempt under CEQA Guidelines Sections 15307 and 15308 on the grounds that: a) the City, as a regulatory agency, is authorized to amend the Energy Code and Green Building Standards Code; b) this ordinance assures the maintenance and protection of the environment by amending the Green Building Standards Code to impose more stringent allelectric energy requirements for future building; and c) the Ordinance will institute regulatory requirements intended to protect the environment and natural resources, as the Ordinance will require the installation of less natural gas infrastructure and reduce the amount of GHG gas emissions in the City that are produced from buildings, and reduce the risk of catastrophic infrastructure failure, including explosions and fires caused by breaks and leaks in the natural gas distribution system as a result of upset conditions due to deferred maintenance or following an earthquake.

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ATTACHMENT(S):

Ordinance
2022 Healdsburg Residential Cost Effectiveness Report

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CITY OF HEALDSBURG
ORDINANCE NO. XXXX

AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF

HEALDSBURG AMENDING HEALDSBURG MUNICIPAL
CODE SECTION 15.04.080, CALIFORNIA ENERGY CODE

AMENDMENTS TO ADOPT AN AMENDED

ELECTRIFICATION REACH CODE
WHEREAS, greenhouse gas accumulation in the atmosphere as the result of human activity is the primary cause of the global climate crisis; and WHEREAS, the State of California enacted Senate Bill (SB) 32 to require that greenhouse gas (“GHG”) emissions be reduced to 40 percent below 1990 levels by 2030 and Governor Brown issued Executive Order B-55-18 establishing a statewide target of carbon neutrality by 2045; and WHEREAS, California has committed to transition the state's electricity to 100% clean energy sources before 2045; and
WHEREAS, on October 7, 2019, the City Council of the City of Healdsburg passed Resolution No. 120-2019 declaring a climate emergency, and joined a nationwide call for a just transition away from fossil fuels; and
WHEREAS, on December 16, 2019, the City Council of the City of Healdsburg passed Ordinance No. 1196-2019 to adopt a local Reach Code, which expires on December 31, 2022; and WHEREAS, the Sonoma Climate Mobilization Strategy by the Regional Climate Protection Authority was adopted on March 8, 2021, which encourages local jurisdictions to pursue Reach Codes as a means to reduce GHG emissions; and WHEREAS, on February 7, 2022, the City Council of the City of Healdsburg reviewed and considered updated Reach Code options and provided direction to staff to proceed in development of an all-electric Reach Code with exceptions; and WHEREAS, in order to achieve carbon neutrality, the burning of fossil fuels and new sources of greenhouse gas emissions must be substantially reduced or eliminated; and WHEREAS, the California Building Standards Code, Title 24 of the California Code of Regulations, is updated every three years by the California Building Standards Commission (CBSC), and the most recent edition was published July 1, 2022, and will be effective throughout California January 1, 2023; and
WHEREAS, in addition to enforcing the Title 24 standards, local jurisdictions are authorized by Health & Safety Code sections 18941.5, 17958.5, and 17958.7 to adopt local ordinances that change or are more restrictive than the minimum standards defined by Title 24

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when deemed reasonably necessary because of local climatic, geologic, or topographic conditions; and
WHEREAS, the California Energy Commission (CEC) has concluded that the all-electric requirement does not constitute an energy efficiency or conservation standard and is outside their scope, and the all-electric amendments be made in Part 11 of Title 24, called the California Green Building Standards Code (CALGreen); and
WHEREAS, the City Council of the City of Healdsburg finds that each of the amendments, additions and deletions to the CALGreen contained in this Ordinance are reasonably necessary because of the local climatic and geologic conditions described in Section 2; and WHEREAS, the California Codes and Standards Reach Code Program has identified specific modifications to the 2022 Building Standards Code for each climate zone that are cost effective, though cost effectiveness is not a requirement for amendments to CALGreen; and WHEREAS, the City of Healdsburg has reviewed the available cost effectiveness analysis, which analysis has been considered by the City Council in connection with the adoption of this Ordinance; and
WHEREAS, buildings will be required to meet the standards set forth in all parts of the 2022 California Building Standards Code as adopted by the City of Healdsburg, including the California Energy Code; and
WHEREAS, these amendments are more stringent than the State green building standards by requiring all-electric appliances and equipment instead of natural gas, resulting in reduced greenhouse gas emissions from burning natural gas; and
WHEREAS, by requiring all-electric appliances and equipment there are no reasonably foreseeable adverse impacts and there is no possibility that the activity in question may have a significant negative effect on the environment.

NOW THEREFORE, BE IT RESOLVED, that the City Council of the City of Healdsburg ordains as follows:

SECTION 1: PURPOSE
The purpose of this chapter is to modify the applicable provisions of the 2022 California Green Building Standards Code (Title 24, Part 11) of the California Code of Regulations that apply to newly constructed buildings, and to enhance long-term public health and welfare by contributing to the overall reduction of greenhouse gas emissions associated with natural gas transport and combustion. The energy standard provisions referenced in this chapter are designed to achieve the following objectives:

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(1)Reduce consumption of natural gas in the City of Healdsburg; (2)Reduce the risks associated with transporting natural gas in City of Healdsburg; (3)Reduce greenhouse gas emissions associated with use of natural gas; (4)Improve indoor air quality and occupant health;
(5)Ensure that newly constructed buildings use all-electric appliances and equipment to meet the efficiency standards set forth in the state energy codes.

SECTION 2. FINDINGS
The City of Healdsburg incorporates the findings above by reference and adopts these additional findings.

1. Human activities, such as burning natural gas to heat buildings, releases greenhouse gases into the atmosphere and causes an overall increase in global average temperature. An increase in global average temperatures causes more extreme and frequent weather events.

Reducing the number of gas fueled appliances will reduce the amount of natural gas that is burned, thus reducing the amount of greenhouse gases emitted into the atmosphere.

2. The City is in Climate Zone 2 as established in the 2022 California Energy Code.

The City, on average, experiences an approximate annual rainfall of 40 inches. This rainfall can normally be expected between October and April. During the winter months, the City may experience periods of heavy rain, which causes local flooding, erosion and contributes to slope instability. Severe flooding events have already resulted in damage to City infrastructure including significant flooding in downtown in December 2014 and flooding of the wastewater treatment plant in February 2019.

3. The City of Healdsburg is prone to drought conditions in which extended periods of time with little to no precipitation has led to decline in available water supplies. The current multi-year drought in California caused Healdsburg to update the water shortage contingency plan in 2022 and implement water restrictions. Droughts may dry out wildland vegetation, potentially increasing the risk of wildfire.

4. The City of Healdsburg is subject to ground tremors from seismic events, as the City is located in an active seismic area, near the Rodgers Creek, Maacama, Healdsburg, and San Andreas fault lines, where there is a high risk of earthquakes. The elimination of natural gas appliances in new dwellings would reduce the hazards associated with gas leaks during seismic events.

5. The City of Healdsburg is situated along a wildland-urban interface and has moderate to high wildfire hazard severity zones surrounding the city limits and is extremely vulnerable to wildfires and firestorms. Human activities releasing greenhouse gases into the atmosphere cause increases in worldwide average temperature, drought conditions, dry

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vegetative fuel, and length of fire seasons - all of which contribute to the likelihood and consequences of wildfire. Healdsburg experienced threatening fires during the 2017 Pocket and Tubbs Fire, 2019 Kincade Fire, and 2020 Walbridge Fire.

6. Both electric and natural gas service are subject public-safety power shutdowns during emergencies, such as wildfires. During the 2019 Kincade Fire, many Sonoma County residents experienced shutdowns. Restoring natural gas service is more complex than restoring electric service and requires individual home and business safety inspections; and therefore, natural gas service restoration can be significantly delayed compared to restoration of electric service.

These climatic and geologic conditions, along with the greenhouse emissions generated from structures in both the residential and nonresidential sectors, requires local amendments to the green building standards established in the 2022 California Buildings Standards Code.

SECTION 3: APPLICABILITY
The provisions of this chapter shall apply to all construction projects defined below as a “Newly Constructed Building.”
SECTION 4: CODE AMENDMENTS
Section 15.04.080 (California Energy Code amendments) of Chapter 15.04 “Construction Codes” of the Healdsburg Municipal Code is hereby repealed and replaced with Section

15.04.080 (California Green Building Standards Code amendments) to read as follows (additions by the City are underlined):

Section 15.04.080 California Green Building Standards Code amendments.

Section 202 DEFINITIONS, is modified by adding and amending the following definitions:

ALL-ELECTRIC BUILDING. A building that uses electricity as the source of energy for its space heating, water heating, pool and spa systems, cooking appliances, clothes drying appliances, and decorative appliances, and has no natural gas or propane plumbing installed within the building or within the building’s property lines. All-Electric Buildings may include solar thermal pool heating.

NEWLY CONSTRUCTED BUILDING (or NEW CONSTRUCTION). A newly constructed building (or new construction) does not include additions, alterations or repairs. As defined in Section 15.04.020 of the Healdsburg Municipal Code.

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Chapter 4 RESIDENTIAL MANDATORY MEASURES
Division 4.5 ENVIRONMENTAL QUALITY is amended to add a new section as follows:

4.509 GREENHOUSE GAS EMISSIONS

4.509.1 All-Electric Buildings.

Newly Constructed Buildings shall be designed and constructed as All-Electric Buildings.

Exception 1 to 4.509.1: All Newly Constructed Buildings may contain natural gas cooking appliances and direct-vent sealed-combustion type fireplaces.

Exception 2 to 4.509.1: Accessory Dwelling Units (ADU) that are attached to the primary dwelling unit, if the existing primary dwelling unit uses mixed fuel for space and water heating and the ADU services will be provided by the existing mixed fuel system.

Exception 3 to 4.509.1: Any project for improvement of a building required to correct existing health, sanitary or safety code violations identified by the Building Official and that are the minimum necessary to assure safe living conditions.

Note 1: If natural gas appliances are used pursuant to any of the above exceptions, natural gas appliance locations must be electrically pre-wired for future electric appliance installation as technically feasible. They shall include the following:

1. Single-family homes shall comply with the 2022 California Energy Code, Section 150.0(t) – 150.0(v). For any appliances not specifically listed, they shall follow the same requirements set forth in this section with appropriate location and sizing for the specific appliance.

2. Multifamily buildings shall comply with the 2022 California Energy Code, Section 160.9.

For any appliances not specifically listed, they shall follow the same requirements set forth in this section with appropriate location and sizing for the specific appliance.

Note 2: If any of the above exceptions are granted, the Building Official shall have the authority to approve alternative materials, design and methods of construction or equipment per California Building Code Section 104.11.

Chapter 5 NONRESIDENTIAL MANDATORY MEASURES
Division 5.5 ENVIRONMENTAL QUALITY is amended to add a new section as follows:

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5.509 GREENHOUSE GAS EMISSIONS

5.509.1 All-Electric Buildings.

Newly Constructed Buildings shall be designed and constructed as All-Electric Buildings.

Exception 1 to 5.509.1: All Newly Constructed Buildings may contain natural gas cooking appliances and direct-vent sealed-combustion type fireplace.

Exception 2 to 5.509.1: Any project for improvement of a building required to correct existing health, sanitary or safety code violations identified by the Building Official and that are the minimum necessary to assure safe living conditions.

Conditional Exception 3 to 5.509.1: Exception for Essential Facilities as defined in Section 202 of the Building Code, buildings and public facilities where natural gas is necessary to meet the requirements of other permitting agencies or is demonstrated to be necessary for the purpose of protecting public health, safety and welfare. Applicant must provide third party verification that the electric requirement is not feasible.

Conditional Exception 4 to 5.509.1: Non-residential buildings may apply to the Utility Director for an exception to install gas-fueled appliances.

The Utility Director shall grant this exception if the applicant establishes one or more of the following:

1. There is a business-related necessity to use a natural gas fuel source that cannot be achieved with an electric fuel source; or

2. There is a proven need for a natural gas appliance due to public health or public safety reasons that cannot be achieved with an electric fuel source.

If an exception is granted, compliance with the pre-wiring requirements of Note 1 if feasible is required for the appliance allowed under the exception.

The applicant may appeal the Utility Director’s decision pursuant to the appeal procedure in Chapter 2.36 of the Healdsburg Municipal Code.

1. A dedicated circuit, phased appropriately, for each appliance, with a minimum amperage requirement for a comparable electric appliance (see manufacturer’s recommendations) with an electrical receptacle or junction box that is connected to the electric panel with

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conductors of adequate capacity, extending to within 3 feet of the appliance and accessible with no obstructions. Appropriately sized conduit may be installed in lieu of conductors;

2. Both ends and along exposed portions of the unused conductor or conduit shall be labeled with the words “For Future Electric appliance” and be electrically isolated;

3. A reserved circuit breaker space shall be maintained in the electrical panel for the branch circuit and appropriately labeled for each circuit, an example is as follows (i.e., “For Future Electric Range”); and

4. All electrical components, including conductors, receptacles, junction boxes, or blank covers, related to this section shall be installed in accordance with the California Electrical Code.

SECTION 5: ENVIRONMENTAL COMPLIANCE
The City Council finds, pursuant to the California Environmental Quality Act (“CEQA”) Guidelines Section 15061(b)(3), that this ordinance is exempt from the requirements of CEQA on the grounds that these standards are more stringent than the State green building standards, there are no reasonably foreseeable adverse impacts and there is no possibility that the activity in question may have a significant effect on the environment. This ordinance is also exempt under CEQA Guidelines Sections 15307 and 15308 on the grounds that: a) the City, as a regulatory agency, is authorized to amend the Energy Code and Green Building Standards Code; b) this ordinance assures the maintenance and protection of the environment by amending the Green Building Standards Code to impose more stringent all-electric energy requirements for future building; and c) the Ordinance will institute regulatory requirements intended to protect the environment and natural resources, as the Ordinance will require the installation of less natural gas infrastructure and reduce the amount of GHG gas emissions in the City that are produced from buildings, and reduce the risk of catastrophic infrastructure failure, including explosions and fires caused by breaks and leaks in the natural gas distribution system as a result of upset conditions due to deferred maintenance or following an earthquake.

SECTION 6: SEVERABILITY.

If any part of this Ordinance is held to be invalid or inapplicable to any situation by a court of competent jurisdiction, such decision shall not affect the validity of the remaining portions of this Ordinance or the applicability of this Ordinance to other situations.

SECTION 7: VIOLATIONS.

Violation of the requirements of this Chapter shall be considered a violation of the Healdsburg Municipal Code, and shall be subject to enforcement in accordance with the provisions of Chapter

15.04.100 Violations - Penalty of the Healdsburg Municipal Code.

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SECTION 8: EFFECTIVE DATE.

This Ordinance shall become effective upon the date the California Building Standards Commission (CBSC) accepts the ordinance for filing, but in no event before January 1, 2023.

SECTION 9: POSTING.

Before the expiration of fifteen (15) days after its adoption, this ordinance, or a summary thereof as provided in California Government Code Section 36933, shall be published at least once in a newspaper of general circulation published and circulated in the City of Healdsburg, along with the names of the members of the City Council voting for and against its passage.

INTRODUCED by the City Council of the City of Healdsburg on the 6 th day of September 2022,
and PASSED and APPROVED on the 19th day of September, 2022, at a regular meeting, by the following vote:

AYES: Councilmembers: ( )
NOES: Councilmembers: ( )
ABSENT: Councilmembers: ( )
ABSTAINING: Councilmembers: ( )
APPROVED: ATTEST:
__________________________________ ____________________________________ Osvaldo Jimenez, Mayor Raina Allan, City Clerk
Dated: ______________________________

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Attachment: Ordinance (3759 : 2022 Electrification Reach Code (Second Reading)) Prepared by:

Frontier Energy, Inc
Misti Bruceri & Associates, LLC
Prepared for:

Kelly Cunningham, Codes and Standards Program, Pacific Gas and Electric Last modified: 2022/09/09
Revision: 1.0
2022 CODE CYCLE:

Custom Cost Effectiveness Analysis:

City of Healdsburg

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-Effectiveness Analysis: City of Healdsburg
Legal Notice
This report was prepared by Pacific Gas and Electric Company and funded by the California utility customers under the auspices of the California Public Utilities Commission.

Neither PG&E nor any of its employees makes any warranty, express or implied; or assumes any legal liability or responsibility for the accuracy, completeness or usefulness of any data, information, method, product, policy or process disclosed in this document; or represents that its use will not infringe any privately-owned rights including, but not limited to, patents, trademarks or copyrights.

Acronym List
B/C – Benefit-to-Cost Ratio
CBECC - California Building Energy Code Compliance
CBSC - California Building Standards Commission
CEC - California Energy Commission
CZ – Climate Zone
GHG - Greenhouse Gas
IOU – Investor-Owned Utility
POU – Publicly Owned Utility
PG&E – Pacific Gas & Electric (utility)
SCE – Southern California Edison (utility)
SCG – Southern California Gas (utility)
SDG&E – San Diego Gas & Electric (utility)
CPAU – City of Palo Alto Utilities
LADWP – Los Angeles Department of Water and Power
kWh – Kilowatt Hour
NPV – Net Present Value
PV - Solar Photovoltaic
TDV - Time Dependent Valuation
Title 24 – California Code of Regulations Title 24, Part6

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TABLE OF CONTENTS
1 Introduction................................................................................................................................................................4 2 Methodology and Assumptions...............................................................................................................................5

2.1 Reach Codes ........................................................................................................................................................................ 5

2.1.1 Benefits......................................................................................................................................................................... 5

2.1.2 Costs............................................................................................................................................................................. 5

2.1.3 Metrics .......................................................................................................................................................................... 5

2.1.4 Utility Rates................................................................................................................................................................... 6

2.2 Greenhouse Gas Emissions ................................................................................................................................................. 6 3 Prototype Designs and Measure Packages............................................................................................................7

3.1 Residential Occupancies ...................................................................................................................................................... 7 4 Results........................................................................................................................................................................8

4.1 Residential Occupancies ...................................................................................................................................................... 8 5 Summary ..................................................................................................................................................................10 6 References ...............................................................................................................................................................11 7 Appendices ..............................................................................................................................................................12

7.1 Map of California Climate Zones......................................................................................................................................... 12

7.2 Utility Rate Schedules......................................................................................................................................................... 13

7.2.1 City of Healdsburg ...................................................................................................................................................... 13

7.2.2 PG&E.......................................................................................................................................................................... 14

7.2.3 Fuel Escalation Rates ................................................................................................................................................. 15

LIST OF TABLES
Table 1. Utility Tariffs in City of Healdsburg.......................................................................................................................................... 6 Table 2: Residential Prototype Characteristics ..................................................................................................................................... 7 Table 3. Single Family Cost-Effectiveness Summary ........................................................................................................................... 9 Table 4. ADU Cost-Effectiveness Summary ......................................................................................................................................... 9 Table 5. Summary of All-Electric Efficiency EDR2 Margins and Cost-Effectiveness .......................................................................... 10 Table 6. Summary of Mixed Fuel Efficiency EDR2 Margins and Cost-Effectiveness.......................................................................... 10 Table 7: Real Utility Rate Escalation Rate Assumptions..................................................................................................................... 15

LIST OF FIGURES
Figure 1. Map of California climate zones........................................................................................................................................... 12

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localenergycodes.com California Energy Codes & Standards | A statewide utility program 2022-09-09 1 Introduction
The California Codes and Standards (C&S) Reach Codes program provides technical support to local governments considering adopting a local ordinance (reach code) intended to support meeting local and/or statewide energy efficiency and greenhouse gas reduction goals. The program facilitates adoption and implementation of the code when requested by local jurisdictions by providing resources such as cost-effectiveness studies, model language, sample findings, and other supporting documentation.

The California Building Energy Efficiency Standards Title 24, Part 6 (Title 24) (CEC, 2019) is maintained and updated every three years by two state agencies: the California Energy Commission (the Energy Commission) and the Building Standards Commission (BSC). In addition to enforcing the code, local jurisdictions have the authority to adopt local energy efficiency ordinances—or reach codes—that exceed the minimum standards defined by Title 24 (as established by Public Resources Code Section 25402.1(h)2 and Section 10-106 of the Building Energy Efficiency Standards). Local jurisdictions must demonstrate that the requirements of the proposed ordinance are cost-effective and do not result in buildings consuming more energy than is permitted by Title 24. In addition, the jurisdiction must obtain approval from the Energy Commission and file the ordinance with the BSC for the ordinance to be legally enforceable.

This report is an addendum to the 2022 Single Family New Construction Cost-effectiveness Study modified to accurately represent the City of Healdsburg, California. The study analyzes cost-effectiveness of measures and measure packages that exceed the minimum state requirements, the 2022 Building Energy Efficiency Standards, effective January 1, 2023, in newly constructed buildings. This report was developed in coordination with the California Statewide Investor Owned Utilities (IOUs) Codes and Standards Program, key consultants, and engaged cities - collectively known as the Reach Codes Team.

The prototype building designs analyzed in this study are newly constructed:
• Single Family Home
• Detached Accessory Dwelling Unit (ADU)
The methodology, prototype characteristics, and measure packages are retained from the main studies referenced above except for the energy costs are calculated using local City of Healdsburg utility rates. Measure packages include combinations of energy efficiency, electrification, solar photovoltaics (PV), and battery storage with results evaluated for California Climate Zone CZ02.

This report presents measures or measure packages that local jurisdictions may consider adopting to achieve energy savings and emissions reductions beyond what will be accomplished by enforcing minimum state requirements, the 2022 Building Energy Efficiency Standards (Title 24, Part 6), effective January 1, 2023.

Local jurisdictions may also adopt ordinances that amend different Parts of the California Building Standards Code or may elect to amend other state or municipal codes. The decision regarding which code to amend will determine the specific requirements that must be followed for an ordinance to be legally enforceable. Although a cost-effectiveness study is only required to amend Part 6 of the CA Building Code, it is important to understand the economic impacts of any policy decision. This study documents the estimated costs, benefits, energy impacts and greenhouse gas emission reductions that may result from implementing an ordinance based on the results to help residents, local leadership, and other stakeholders make informed policy decisions.

Model ordinance language and other resources are posted on the C&S Reach Codes Program website at LocalEnergyCodes.com. Local jurisdictions that are considering adopting an ordinance may contact the program for further technical support at [email protected].

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localenergycodes.com California Energy Codes & Standards | A statewide utility program 2022-09-09 2 Methodology and Assumptions
The Reach Codes Team analyzed two residential prototype designs to represent a variety of common building types using the cost-effectiveness methodology detailed in this section below. The general methodology is consistent with analyses of other prototypes, whereas some specifics such as utility rate selection are customized for the City of Healdsburg rates.

2.1 Reach Codes
This section describes the approach to calculating cost-effectiveness including benefits, costs, metrics, and utility rate selection.

2.1.1 Benefits
This analysis used both on-bill and time dependent valuation (TDV) of energy-based approaches to evaluate costeffectiveness. Both on-bill and TDV require estimating and quantifying the energy savings and costs associated with energy measures. The primary difference between on-bill and TDV is how energy is valued:
• On-Bill: Customer-based lifecycle cost approach that values energy based upon estimated site energy usage and customer on-bill savings using electricity and natural gas utility rate schedules over a 30-year duration for residential and 15 years for nonresidential designs, accounting for a three percent discount rate and energy cost inflation per Appendix 7.2.3.
• TDV: TDV was developed by the Energy Commission to reflect the time dependent value of energy including long-term projected costs of energy such as the cost of providing energy during peak periods of demand and other societal costs including projected costs for carbon emissions and grid transmission impacts. This metric values energy use differently depending on the fuel source (gas, electricity, and propane), time of day, and season. Electricity used (or saved) during peak periods has a much higher value than electricity used (or saved) during off-peak periods.

The Reach Codes Team performed energy simulations using the most recent software available for 2022 Title 24 code compliance analysis, CBECC-Res v1.0.

2.1.2 Costs
The Reach Codes Team assessed the incremental costs and savings of the energy packages over the lifecycle of 30 years for the single family and ADU buildings. Incremental costs represent the equipment, installation, replacements, and maintenance costs of the proposed measure relative to the 2019 Title 24 Standards minimum requirements or standard industry practices. The Reach Codes Team obtained measure costs from manufacturer distributors, contractors, literature review, and online sources such as Home Depot and RS Means. Taxes and contractor markups were added as appropriate. Maintenance and replacement costs are included.

2.1.3 Metrics
Cost-effectiveness is presented using net present value (NPV) and benefit-to-cost (B/C) ratio metrics. • NPV: The Reach Codes Team uses net savings (NPV benefits minus NPV costs) as the cost-effectiveness metric. If the net savings of a measure or package is positive, it is considered cost effective. Negative net savings represent net costs to the consumer. A measure that has negative energy cost benefits (energy cost increase) can still be cost effective if the costs to implement the measure are even more negative (i.e., construction and maintenance cost savings).
• B/C Ratio: Ratio of the present value of all benefits to the present value of all costs over 30 years (NPV benefits divided by NPV costs). The criteria for cost-effectiveness is a B/C greater than 1.0. A value of one

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localenergycodes.com California Energy Codes & Standards | A statewide utility program 2022-09-09 indicates the savings over the life of the measure are equivalent to the incremental cost of that measure. A value greater than one represents a positive return on investment.

Improving the energy performance of a building often requires an initial investment. In most cases the benefit is represented by annual on-bill utility or TDV savings, and the cost by incremental first cost and replacement costs.

However, some packages result in initial construction cost savings (negative incremental cost), and either energy cost savings (positive benefits), or increased energy costs (negative benefits). In cases where both construction costs and energy-related savings are negative, the construction cost savings are treated as the benefit while the increased energy costs are the cost. In cases where a measure or package is cost-effective immediately (i.e., upfront construction cost savings and lifetime energy cost savings), B/C ratio cost-effectiveness is represented by “>1”.

Because of these situations, NPV savings are also reported, which, in these cases, are positive values.

2.1.4 Utility Rates
In coordination with the City of Healdsburg, the Reach Codes Team determined appropriate tariffs for each package, summarized in Table 1, based on the annual load profile of the prototype and the corresponding package, and the most prevalent rate for each building type.

For a more detailed breakdown of the rates selected refer to Appendix 7.2 Utility Rate Schedules.

Table 1. Utility Tariffs in City of Healdsburg
Electric / Gas Utility Electricity Natural Gas
Residential (Single Family and Detached ADU)
City of Healdsburg / PG&E E-7 TOU G1
Utility rates are assumed to escalate over time, using assumptions detailed in Appendix 7.2. Please see the main 2022 Single Family New Construction Reach Code Cost Effectiveness Studies for further details on methodology.

2.2 Greenhouse Gas Emissions
The analysis uses the greenhouse gas (GHG) emissions estimates built-in to CBECC-Res. There are 8760 hourly multipliers accounting for time dependent energy use and carbon emissions based on source emissions, including renewable portfolio standard projections. Natural gas fugitive emissions, which are shown to be substantial, are not included. There are two strings of multipliers—one for Northern California climate zones, and another for Southern California climate zones.1
.
1 CBECC-Res multipliers are the same for CZs 1-5 and 11-13 (presumed to be Northern California), while there is another set of multipliers for CZs 6-10 and 14-16 (assumed to be Southern California).

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localenergycodes.com California Energy Codes & Standards | A statewide utility program 2022-09-09 3 Prototype Designs and Measure Packages

3.1 Residential Occupancies
Table 2 describes the basic characteristics of each residential prototype design. The prototypes have equal geometry on all walls, windows and roof to be orientation neutral.

Table 2: Residential Prototype Characteristics
Characteristic Single Family
One-Story
Single Family
Two-Story ADU
Conditioned Floor Area 2,100 ft2 2,700 ft2 625 ft2
Num. of Stories 1 2 1
Num. of Bedrooms 3 3 1
Window-to-Floor Area Ratio 20% 20% 20%
The Reach Codes Team evaluated three packages for mixed fuel homes and five packages for all-electric homes for each prototype and climate zone, as described below.

1. All-Electric Code Minimum: This package meets all the prescriptive requirements of the 2022 Title 24 Code.

2. Efficiency Only: This package uses only efficiency measures that don’t trigger federal preemption issues including envelope and water heating or duct distribution efficiency measures.

3. Efficiency + NEEA (Preempted): This package was evaluated for the all-electric homes only and shows an alternative design that applies water heating equipment that is more efficient than federal standards meeting the NEEA Tier 3 rating. The Reach Codes Team considers this more reflective of how builders meet above code requirements in practice.

4. Efficiency + PV: Using the Efficiency Package as a starting point, PV capacity was added to offset most of the estimated electricity use.

5. Efficiency + PV + Battery: Using the Efficiency & PV Package as a starting point, a battery system was added.

For mixed-fuel homes the package of efficiency measures differed from the Efficiency Package in some climate zones to arrive at a cost effective solution.

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localenergycodes.com California Energy Codes & Standards | A statewide utility program 2022-09-09 4 Results
Results are presented as per the prototype-specific Measure Packages described in Section 4. Overarching factors impacting the results include:
• Designation of a ‘benefit’ or a ‘cost’ varies with the scenarios because both energy savings, and incremental construction costs may be negative depending on the package. Typically, utility bill savings are categorized as a ‘benefit’ while incremental construction costs are treated as ‘costs.’ In cases where both construction costs are negative and utility bill savings are negative, the construction cost savings are treated as the ‘benefit’ while the utility bill negative savings are the ‘cost.’ • All-electric packages will have lower GHG emissions than equivalent mixed-fuel packages in all cases, due to the clean power sources currently available from California’s power providers. • The Reach Codes Team coordinated with the City of Healdsburg to select the most prevalent tariffs for each prototype given the annual energy demand profile. The Reach Codes Team did not compare a variety of tariffs to determine their impact on cost-effectiveness although utility rate changes or updates can effect onbill cost-effectiveness results.

4.1 Residential Occupancies
Table 3 and Table 4 shows results for the single family and ADU prototypes, respectively, for all the evaluated packages. All packages are cost-effective based on TDV. All of the single family packages are On-Bill cost-effective with the exception of the mixed fuel Efficiency + PV + Battery case. Half of the ADU packages on On-Bill cost-effective.

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localenergycodes.com California Energy Codes & Standards | A statewide utility program 2022-09-09 Table 3. Single Family Cost-Effectiveness Summary
Table 4. ADU Cost-Effectiveness Summary
Case
Efficiency
EDR2
Margin
Annual
Elec
Savings
(kWh)
Annual
Gas
Savings
(therms)
Average
Annual GHG
Reductions
(metric tons)
Utility Cost Savings Incremental Cost On-Bill TDV
First
Year
Lifecycle
(2022$) First Year Lifecycle (2022$)
B/C
Ratio NPV B/C Ratio NPV
All-Electric
Code Minimum 5.7 -3,170 247 0.8 ($82) $2,422 ($5,288) ($5,234) >1 $7,656 >1 $5,390 Efficiency Only 13.5 -2,586 247 0.9 $15 $4,607 ($3,513) ($3,242) >1 $7,849 >1 $7,579 Efficiency + NEEA 16.2 -2,318 247 1.0 $58 $5,564 ($3,513) ($3,242) >1 $8,806 >1 $8,957 Efficiency + PV 13.5 1,348 247 1.1 $820 $22,680 $3,687 $6,387 3.6 $16,293 2.9 $10,678 Efficiency + PV + Battery 19.1 1,211 247 1.5 $808 $22,362 $9,154 $17,903 1.2 $4,460 1.9 $13,716 Mixed Fuel
Efficiency Only 8.8 185 38 0.3 $113 $3,267 $1,774 $1,993 1.6 $1,274 2.5 $2,664 Efficiency + PV 8.8 1,348 38 0.3 $351 $8,609 $3,903 $4,839 1.8 $3,770 1.8 $3,565 Efficiency + PV + Battery 13.5 1,264 35 0.7 $318 $7,819 $8,951 $15,899 0.5 ($8,080) 1.4 $6,396 Case
Efficiency
EDR2
Margin
Annual
Elec
Savings
(kWh)
Annual
Gas
Savings
(therms)
Average
Annual
GHG
Reductions
(metric
tons)
Utility Cost Savings Incremental Cost On-Bill TDV
First
Year
Lifecycle
(2022$) First Year Lifecycle (2022$)
B/C
Ratio NPV B/C Ratio NPV
All-Electric
Code Minimum 0.4 -1,380 75 0.2 ($135) ($2,097) ($3,260) ($2,957) 1.4 $861 1.2 $403 Efficiency Only 9.5 -1,110 75 0.3 ($92) ($1,127) ($2,603) ($1,006) 0.9 ($121) 3.3 $481 Efficiency + NEEA 13.8 -917 75 0.3 ($64) ($491) ($2,603) ($1,006) 2.0 $515 >1 $1,403 Efficiency + PV 9.4 3,461 75 0.4 $816 $19,258 $5,772 $10,194 1.9 $9,065 1.5 $4,682 Efficiency + PV + Battery 14.6 3,427 75 0.8 $794 $18,763 $11,298 $21,788 0.9 ($3,024) 1.3 $6,522 Mixed Fuel
Efficiency Only 9.4 -230 40 0.2 $50 $1,914 $656 $1,951 0.98 ($37) 1.1 $148 Efficiency + PV 9.4 1,348 40 0.3 $783 $18,354 $7,410 $10,983 1.7 $7,370 1.4 $3,499 Efficiency + PV + Battery 14.5 1,337 40 0.6 $764 $17,940 $12,944 $22,587 0.8 ($4,648) 1.2 $4,938

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localenergycodes.com California Energy Codes & Standards | A statewide utility program 2022-09-09 5 Summary
The Reach Codes Team developed packages of energy efficiency measures as well as packages combining energy efficiency with solar PV generation, simulated them in building modeling software, and gathered costs to determine the cost-effectiveness of multiple scenarios. The Reach Codes Team coordinated with multiple utilities, cities, and building community experts to develop a set of assumptions considered reasonable in the current market. Changing assumptions, such as the period of analysis, measure selection, cost assumptions, energy escalation rates, or utility tariffs are likely to change results.

Table 5 (all-electric) and Table 6 (mixed fuel) summarize results for each prototype and depict the efficiency EDR2 compliance margins achieved for each climate zone and package. Because local reach codes must both exceed the Energy Commission performance budget (i.e., have a positive compliance margin) and be cost-effective, the Reach Codes Team highlighted cells meeting these two requirements to help clarify the upper boundary for potential reach code policies. All results presented in this study have a positive compliance margin. • Cells highlighted in green depict a positive compliance margin and cost-effective results using both On-Bill and TDV approaches.
• Cells highlighted in yellow depict a positive compliance and cost-effective results using either the On-Bill or TDV approach.
• Cells not highlighted depict a package that was not cost effective using either the On-Bill or TDV approach.

The Reach Codes Team found all-electric code compliant new construction to be feasible and cost effective based on TDV and Healdsburg electricity rates for both the single family and ADU prototypes. While the code compliant allelectric building had higher first year utility costs, the additional cost was small. Combining higher capacity PV systems and all-electric construction does reduce utility costs.

For a reach code that allows for mixed fuel buildings the mixed fuel efficiency, PV, and battery package was found to be cost effective based on TDV for both prototypes with EDR2 margins between 13.5 and 14.5.

Table 5. Summary of All-Electric Efficiency EDR2 Margins and Cost-Effectiveness Single Family ADU
Code EE EE+PV EE+PV/Batt Code Min EE EE+PV EE+PV/Batt

5.7 13.5 13.4 19.1 0.4 9.5 9.5 14.6
Table 6. Summary of Mixed Fuel Efficiency EDR2 Margins and Cost-Effectiveness Single Family ADU
EE EE+PV EE+PV/Batt EE EE+PV EE+PV/Batt

8.8 8.8 13.5 9.4 9.4 14.5

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localenergycodes.com California Energy Codes & Standards | A statewide utility program 2022-09-09 6 References
California Public Utilities Commission. (2021a). Utility Costs and Affordability of the Grid of the Future: An Evaluation of Electric Costs, Rates, and Equity Issues Pursuant to P.U. Code Section 913.1. Retrieved from https://www.cpuc.ca.gov/-/media/cpuc-website/divisions/office-of-governmental-affairsdivision/reports/2021/senate-bill-695-report-2021-and-en-banc-whitepaper_final_04302021.pdf

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localenergycodes.com California Energy Codes & Standards | A statewide utility program 2022-09-09 7 Appendices

7.1 Map of California Climate Zones
Climate zone geographical boundaries are depicted in Figure 1. The map in Figure 1 along with a zip-code search directory is available at: https://ww2.energy.ca.gov/maps/renewable/building_climate_zones.html Figure 1. Map of California climate zones.

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7.2 Utility Rate Schedules
The Reach Codes Team used the City of Healdsburg tariffs detailed below to determine the On-Bill savings for each package.

7.2.1 City of Healdsburg

7.2.1.1 Residential
Following are the City of Healdsburg electricity tariffs applied in this study. E-7 is applied to all cases. FY2018-2019 tariffs were used.
https://www.ci.healdsburg.ca.us/DocumentCenter/View/8912/Electric-Rate-Schedule-2018-19 https://www.ci.healdsburg.ca.us/DocumentCenter/View/6397/Electric-Rate-2016-Resolution-Effective-November-2016- PDF?bidId=

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localenergycodes.com California Energy Codes & Standards | A statewide utility program 2022-09-09 In addition to the rate details outlined above, for homes with PV a non-bypassable charge to support the Public Benefit Fund (PBF) is added as a surcharge based on conversations with City of Healdsburg staff. The surcharge is

2.85% on the overall/net bill (energy plus monthly charges).

7.2.2 PG&E
Refer to the statewide study 2022 Single Family New Construction Cost-effectiveness Study for details on the gas rates applied.

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localenergycodes.com California Energy Codes & Standards | A statewide utility program 2022-09-09

7.2.3 Fuel Escalation Rates

7.2.3.1 Residential Occupancies
The average annual escalation rates in Table 7 were used in this study. The natural gas rates are based on assumptions from the CPUC 2021 En Banc hearings on utility costs through 2030 (California Public Utilities Commission, 2021a). Electricity rates through 2030 are based on feedback from City of Healdsburg staff that rates tend to escalate nominally three percent annually. A real rate of one percent was calculated based on an average annual value for inflation of two percent. Escalation rates through the remainder of the 30-year evaluation period are based on the escalation rate assumptions within the 2022 TDV factors.

Table 7: Real Utility Rate Escalation Rate Assumptions
Year
Statewide Natural
Gas Average Rate
(%/year, real)
Healdsburg Electric
Average Rate
(%/year, real)
2023 4.6% 1.0%
2024 4.6% 1.0%
2025 4.6% 1.0%
2026 4.6% 1.0%
2027 4.6% 1.0%
2028 4.6% 1.0%
2029 4.6% 1.0%
2030 4.6% 1.0%
2031 2.0% 0.6%
2032 2.4% 0.6%
2033 2.1% 0.6%
2034 1.9% 0.6%
2035 1.9% 0.6%
2036 1.8% 0.6%
2037 1.7% 0.6%
2038 1.6% 0.6%
2039 2.1% 0.6%
2040 1.6% 0.6%
2041 2.2% 0.6%
2042 2.2% 0.6%
2043 2.3% 0.6%
2044 2.4% 0.6%
2045 2.5% 0.6%
2046 1.5% 0.6%
2047 1.3% 0.6%
2048 1.6% 0.6%
2049 1.3% 0.6%
2050 1.5% 0.6%
2051 1.8% 0.6%
2052 1.8% 0.6%

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localenergycodes.com California Energy Codes & Standards | A statewide utility program 2022-09-09 Get In Touch
The adoption of reach codes can differentiate jurisdictions as efficiency leaders and help accelerate the adoption of new equipment, technologies, code compliance, and energy savings strategies.

As part of the Statewide Codes & Standards Program, the Reach Codes Subprogram is a resource available to any local jurisdiction located throughout the state of California.

Our experts develop robust toolkits as well as provide specific technical assistance to local jurisdictions (cities and counties) considering adopting energy reach codes. These include cost-effectiveness research and analysis, model ordinance language and other code development and implementation tools, and specific technical assistance throughout the code adoption process.

If you are interested in finding out more about local energy reach codes, the Reach Codes Team stands ready to assist jurisdictions at any stage of a reach code project.

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CITY OF HEALDSBURG

CITY COUNCIL AGENDA STAFF REPORT
MEETING DATE: September 19, 2022
SUBJECT: Agreement for Bike Share Services with Bird Rides Inc.

PREPARED BY: Ben Kageyama, Senior Civil Engineer
STRATEGIC INITIATIVE(S):

Maintain and Improve Infrastructure and Facilities
Maintain and Enhance Public Health and Safety
RECOMMENDED ACTION(S):

Adopt a Resolution approving an Agreement for Bike Share Services with Bird Rides Inc. in the not-to-exceed amount of $290,000 and authorizing the City Manager to execute the Agreement.

COMMUNITY ENGAGEMENT/OUTREACH:

The City currently has eight existing bike share stations which have been vacated by the previous operator. The previous bike share program involved a feasibility study and extensive process for community engagement which included: several City Council and Transportation Advisory Committee meetings, with City Council approval on June 5, 2017; numerous social media posts in 2018 on Facebook, Nextdoor, and Instagram; a commemoration event on February 3, 2018 at City Hall with councilmembers, community groups, and the Sonoma County Bike Coalition; an in-person “how to use the bikeshare program” event on May 24, 2019 publicized via City website and social media; and creation of a City webpage dedicated to the bikeshare program.

The public expressed the need for bike share to provide last mile service by siting bikes near parking and the future SMART depot. Throughout the process, feedback has been overwhelmingly in support of bike share and the cancellation of the program has generated strong interest from the public to start a new program.

BACKGROUND:

The Quick Strike Program is a competitive federally funded grant program within the One Bay Area Grant Program (OBAG) framework. The program is intended to benefit bicycle/pedestrian safety and mobility, transit and transit access improvements, connected mobility, or advancing equitable mobility. Bike share specifically was listed as a suitable project type for the program.

Given the previous, short-lived bike share program in Healdsburg, the Quick Strike Program was determined to be a good fit to help re-establish bike share in the City with electric bicycles (ebikes), which have the potential to be financially sustainable beyond the subsidized pilot

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program.

On May 17, 2021, City Council adopted a Resolution authorizing the Director of Transportation and Public Works to submit a grant application to the Metropolitan Transportation Commission for the Quick Strike Program requesting $250,000 with a local match of $40,000 for the Healdsburg Electric Bike Share Program. Upon receiving the award, staff has processed the bike share project approval through Caltrans Local Assistance and recently received an authorization to proceed on July 31, 2022.

DISCUSSION/ANALYSIS:

Upon issuing a Request for Proposals for electric bicycle share services, staff received proposals from six vendors. The top three vendors were interviewed, and Bird Rides Inc. (Bird) was deemed to be the most qualified firm. The Agreement will be for a 3-year pilot program making available electric bikes for public use subject to a City-approved user fee schedule. The agreement includesdiscounted rates for low-income residents. Bird will furnish, operate, and maintain the bike share system and provide marketing and outreach for the program. Bike share stations will be conveniently located for use by City residents and visitors in the downtown Plaza area, along the Foss Creek Pathway, at City parks, and on other City property. Bike share stations will be reused from the previously terminated non-electric bike share program and all locations will be City-owned with no construction needed.

Staff recommends the City Council adopt a Resolution approving and authorizing the City Manager to enter into an Agreement for Bike Share Services with Bird Rides Inc. for the Healdsburg Bike Share Project.

ENVIRONMENTAL STEWARDSHIP:

Electric bicycle usage will reduce vehicle trips and parking demand in the downtown area, thereby reducing greenhouse gas emissions.

ALTERNATIVES:

The City Council could choose not to approve the Agreement for Bike Share Services with Bird Rides Inc. and direct staff to select another bike share vendor or choose to reject the grant funds for the bike share pilot program.

FISCAL IMPACT:

Of the $290,000 not-to-exceed Agreement amount, the Quick Strike grant will reimburse up to $250,000, with the City providing a local match for the remaining $40,000. The local match is included in the budget.

ENVIRONMENTAL ANALYSIS:

The project will utilize existing bike share stations and no structural improvements are proposed or expected. The project has qualified for CEQA categorical exemption (Class 15301(c)) and NEPA categorical exclusion (CFR 771.117(c): activity (c)(3)).

ATTACHMENT(S):

Resolution

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CITY OF HEALDSBURG
RESOLUTION NO. -2022

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF

HEALDSBURG APPROVING AN AGREEMENT FOR BIKE
SHARE SERVICES WITH BIRD RIDES INC. IN THE NOT-TOEXCEED AMOUNT OF $290,000.00 TO OPERATE AN

ELECTRIC BICYCLE SHARE PILOT PROGRAM AND

AUTHORIZING THE CITY MANAGER TO EXECUTE THE

AGREEMENT
WHEREAS, on May 17, 2021, City Council adopted a Resolution authorizing the Director of Transportation and Public Works to submit a grant application to the Metropolitan Transportation Commission for the Quick Strike Program requesting $250,000 with a local match of $40,000 for the Healdsburg Electric Bike Share Program; and WHEREAS, upon receiving the award, staff has processed the bike share project approval through Caltrans Local Assistance and recently received an authorization to proceed on July 31, 2022; and
WHEREAS, the City currently has 8 existing bike share stations which have been vacated by the previous operator; and
WHEREAS, upon issuing a Request for Proposals for electric bicycle share services, staff received proposals from six vendors; and
WHEREAS, the top three vendors were interviewed, and Bird Rides Inc. was deemed to be the most qualified firm; and
WHEREAS, the agreement will be for a 3-year pilot program with a not-to-exceed amount of $290,000, making available electric bikes for public use subject to a user fee schedule not to be increased without City approval; and
WHEREAS, Bird Rides Inc. will furnish, operate, and maintain the bike share system and provide marketing and outreach for the program; and
WHEREAS, bike share stations will be located based on community needs. Many bike share stations will be reused from the previously terminated non-electric bike share program and all locations will be City-owned with no construction needed; and WHEREAS, electric bicycle usage will reduce vehicle trips and parking demand in the downtown area, thereby reducing greenhouse gas emissions; and NOW, THEREFORE, BE IT RESOLVED THAT the City Council of the City of Healdsburg hereby:

1. Approves an Agreement for Bike Share Services with Bird Rides Inc. in the not-to-exceed amount of $290,000.00 to operate an electric bicycle share pilot program.

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Attachment: Resolution (3758 : Agreement for Bike Share Services with Bird Rides Inc.) Resolution No._-2022

Page 2 ends

2. Authorizes the City Manager to execute the agreement.

PASSED AND ADOPTED by the City Council of the City of Healdsburg, this 19th day of September 2022, by the following vote:

AYES: Councilmembers:

NOES: Councilmembers:

ABSENT: Councilmembers:

ABSTAINING: Councilmembers:

SO ORDERED: ATTEST:
_________________________________ _________________________________ Osvaldo Jimenez, Mayor Raina Allan, City Clerk

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Attachment: Resolution (3758 : Agreement for Bike Share Services with Bird Rides Inc.)

CITY OF HEALDSBURG

CITY COUNCIL AGENDA STAFF REPORT
MEETING DATE: September 19, 2022
SUBJECT: Arts and Culture Master Plan Implementation
PREPARED BY: Mark Themig, Community Services Director
STRATEGIC INITIATIVE(S):

Establish Proactive Policies/Programs to Continue to Promote Economic Diversity & Sustainable Growth
Maintain and Improve Infrastructure and Facilities
Provide Resident-Driven Community Services
RECOMMENDED ACTION(S):

Receive an update on the implementation of the Arts and Culture Master Plan and provide direction to staff and the Creative Leadership Team.

COMMUNITY ENGAGEMENT/OUTREACH:
34 community members comprise the Creative Leadership Team that acted as a steering committee and ensured the plan was reflective of the Healdsburg community. The Creative Leadership Team consisted of residents, artists, business owners, non-profit organizations representatives, educators, Healdsburg 2040 representatives, and Parks and Recreation commissioners. The planning process involved the following community outreach:
• 14 Creative Leadership Team meetings
• 45 targeted meetings/stakeholder interviews (100+ community members) • 3 community townhalls
• 2 focus group discussion with Comité Corazón
• Panel discussion with Healdsburg students in grades 3-12 • Cultural arts and facilities field trip
• Presentations on the history and trends in public art and cultural facilities • Community survey (526 responses)
Following City Council’s adoption of the plan in August 2021, staff continued to work with the Creative Leadership Team for developing the implementation plan and the FY22-24 arts and culture budget proposal. Representation from the Creative Leadership Team remains active and engaged.

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BACKGROUND:

On August 16, 2021, City Council reviewed and adopted the City’s first Arts and Culture Master Plan. The plan cumulates over five years of work assessing, discussing, and envisioning the role arts and culture has in helping to make Healdsburg a great place to live, work and visit.

The City’s role in arts and culture has historically been focused on public art and community events. In 2007 the City Council adopted a public art policy that outlines a process for the installation in public art. While the policy guides the placement of art, it doesn’t specifically address what constitutes “art”. This has at times created challenges for commissions that are charged with reviewing art installations under the policy.

The City’s long-standing Tuesdays in the Plaza concert series has been a focal point for bringing regionally known performers to the Plaza each week during the summer, and more recently the City increased its role in supporting arts-related nonprofits for events like Art After Dark and the Arts Festival (Healdsburg Center for the Arts), Jazz Village and the Juneteenth Celebration (Healdsburg Jazz Festival), Shakespeare in the Park (Raven Performing Arts Center), and Dia de Muertos (Corazón Healdsburg). The City has also implemented new cultural events including Sundays in the Plaza music series and the Merry Healdsburg holiday celebration.

In an effort to further define the City’s role in arts and culture, in August 2017 the City launched a community process to begin a discussion about art in Healdsburg and the City’s and community’s role in encouraging and supporting the arts. As part of this effort the City and Healdsburg Center for the Arts co-hosted a conversation about the arts in the late summer of 2017. Approximately 50 members of the community attended and provided their input on the current state of the arts and options for the future.

Staff followed-up with a presentation to City Council in September 2017 sharing information from the community conversation. However, the Sonoma County wildfires brought the process to a halt shortly thereafter. The conversation resumed in early 2018, and in March of 2018, the Parks and Recreation Commission established a goal to engage the community in defining the role of arts. In June 2018 the City Council built on this effort and established their own goals that focused on enhancing arts and culture in Healdsburg:

Goals
• Embark on a community-based arts and culture plan that would gather widespread input about the role of arts and culture in the life of the community, assess the socioeconomic impact of the arts, provide data on how the City compares to other cities in terms of supporting the arts, explore opportunities for collaboration among organizations and businesses, and identify ways to foster and enhance the arts. • Use the information gathered to enhance the City’s participation in expanding art in the City.

Outcomes
• Prepare a community-based arts and culture plan that includes community workshops to gather widespread input on the desired arts and culture activities/programs. • Work with local organizations and businesses to explore opportunities to foster and enhance

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the arts.
• Explore funding options to encourage artistic and cultural activities in the City and support community art.

In August 2018, a team from the American Institute of Architects (AIA) visited Healdsburg for a 3-day site visit and community workshop sessions. The data collected during that visit is part of a long term, citizen led, visioning process called SDAT/Healdsburg 2040. The outcome of that visit was a comprehensive report which identified five categories as focal points for the visioning team to focus on moving forward, with one of those categories being Arts and Culture.

In meeting City Council’s 2018 goals and outcomes, the Community Services Department’s operating budget included funding for a community arts and culture master planning process that would accomplish the following goals:
• Assess the current state of the arts in Healdsburg.
• Create a comprehensive data list of arts and cultural assets that include venues, organizations, programs, businesses, and other opportunities. • Gather widespread input from the community about how they envision the role of arts and culture in Healdsburg.
• Research the economic impact of the arts within the City and provide data on how it compares to other cities.
• Explore opportunities for collaboration among the City, organizations, and businesses to foster and enhance the arts.
• Define the City and other organization’s roles as it pertains to the advancement of arts in Healdsburg.
• Prepare and present a final report with actionable recommendations.

In June 2019, the City entered into a Professional Services Agreement with the Cultural Planning Group (CPG) to help guide the community through the arts and culture master planning process.

CPG brings extensive and unparalleled experience in cultural planning. As the lead consulting agency, CPG was responsible for facilitating community meetings and conversations, analyzing the current state of arts and culture in Healdsburg, collecting data, defining challenges and opportunities, providing recommended strategies, and working in partnership with the Creative Leadership Team and City staff to create an actionable cultural plan that will serve as a framework for enhancement of arts and creative initiatives in our community over the next 10 years.

The Creative Leadership Team, the Cultural Planning Group, and City Staff (collectively referred to as “the planning team”) officially began the planning process in July 2019. The planning process was delayed several times due to wildfires, flooding, and most recently the COVID-19 pandemic. The Creative Leadership Team and the overall community’s perseverance through the delays and vision for a brighter arts and cultural future helped to strengthen the plan and better represent where we are as a community today. The completion of the plan represented the determination and voices of the community.

City Council’s adoption of the plan allowed the planning process to move into the implementation stages. The City Council allocated $50,000 per year for implementation as part

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of the current two-year budget and also committed to further discussion of implementation steps and priorities.

DISCUSSION/ANALYSIS:

Arts and Culture Master Plan
The adopted master plan recognizes and acknowledges the important role arts and culture has in the community. In addition, while not as well know as communities like Santa Fe, New Mexico, Healdsburg’s existing arts and culture opportunities attract visitors from throughout the country and the world. Key findings in the plan include the following:
• Our community is made up collectively of amazing artists, organizations, and creative individuals. Finding a path to bring that creative energy together has the potential to lead to impactful collaborations.
• We are a community of various cultural and heritage backgrounds. Better understanding and celebration of all communities within Healdsburg is critical. • Healdsburg is a community of multiple arts and culture spaces and places. We have not just one opportunity, but various spaces which can be cultivated as performing arts spaces, cultural centers, and collaborative makers spaces.
• The Healdsburg Community Center is a celebrated, safe place for all community groups.

Residents feel the Community Center is a shared community gathering place and there is significant potential for the Community Center to serve the public in different ways. • There is a strong desire for more creative opportunities and spaces for our students and emerging artists.
• Healdsburg’s brand has the potential to evolve to embrace the arts as an essential part of its character of place in the same accord in which the vintner culture and food sector have been celebrated.
• Healdsburg’s residents are a supportive and collaborative community. Community members have demonstrated a strong resiliency and are determined to address challenges that enhance the quality of life and economic vitality of the city. Arts and culture has an important role in In recognition of these findings, the plan outlined the following goals and objectives:

Goal 1: Build the Structural Foundation for Arts and Culture • Build internal support structures for long-term success • Develop foundational arts and culture-related programs • Establish policies and practices to support diversity, equity, and inclusion • Establish sustainable funding mechanisms
Goal 2: Enrich Cultural Experiences for our Community and Our Visitors • Identify and develop distinctive cross-sector collaborations for arts and cultural experiences • Articulate arts and culture as an important part of Healdsburg’s character of place Goal 3: Foster and Grow an Inclusive Creative Economy
• Facilitate economic growth of the creative sector
• Cultivate the next generation of artists, creatives, and arts supporters • Empower Healdsburg’s creative community to partner in community recovery from crisis

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• Support development of affordable artists’ work-live and workspaces • Enrich cultural experiences for residents and visitors Goal 4: Advance Art in the Public Realm
• Expand the current City Public Art Program and align with national best practices • Develop a long-term public art master plan
• Consider a signature festival celebrating the character of Healdsburg • Develop creative placemaking initiatives for all Healdsburg neighborhoods Goal 5: Advance Development of Arts and Cultural spaces • Create a network of multiple interconnected venues, facilities and cultural districts • Facilitate solutions for existing cultural spaces
• Collaborate with Healdsburg parks design and programming to enhance park spaces with arts and creativity
Implementation Plan
Staff held follow-up planning meetings with the Creative Leadership Team to gather input on priorities and strategies for beginning implementation of the plan, along with how to best invest the new $50,000 that City Council allocated for arts and culture. The following is a summary of the priorities and strategies that the Creative Leadership Team identified:

Supporting Implementation of the Arts and Culture Master Plan • The City will commit the Recreation Manager to continue to support Arts and Culture Master Plan implementation. The position is currently vacant but hopefully will be filled by November.
• The Creative Leadership Team to continue to serve as organizing committee. The City will help to re-energize Creative Leadership Team as needed.

Implementation Focus Areas for Fiscal Year 22-23 (July 1, 2022 – June 30, 2023) • Goals
o Research and develop a proposed percent for the arts ordinance for City Council consideration.
o Participate in the parks design (and other improvement projects) to look at art integration in the design.
o Support development of community-based art initiatives like the return of the Arts Festival and the Scarecrow Festival.
o Help to develop information outlets.
o Finalize the inventory of the public art installations; develop a maintenance program and promotion of public art pieces.
o Develop an independent arts/culture brand and website for Healdsburg. o Work to strengthen ties between the Arts and Culture Community and the Business Community, potentially through partnership and collaboration with the Chamber of Commerce.
• New Approved Funding ($50,000)
o Develop grant program for local grants, including focus on temporary art installation

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program (proposed $40,000)
o Pursue external grants through a grant writer (proposed $5,000) o Allocate funding for maintenance of existing public art (proposed $5,000) o Discuss revitalizing the Cultural Trust Fund that the City created in 1989 with a contribution from two trustees (initial donation of $69,680, current value $77,472; initial principal amount is non-expendable, but any interest earned can be used to fund grants for cultural activities)
Staff will provide an overview of the proposed implementation strategies and anticipates that representatives of the Creative Leadership Team will provide additional public comment during the meeting.

ENVIRONMENTAL STEWARDSHIP:

Not applicable.

ALTERNATIVES:

City Council could choose different implementation and funding strategies.

FISCAL IMPACT:

The City’s adopted FY22-23 Budget includes $50,000 for arts and culture initiatives.

ENVIRONMENTAL ANALYSIS:

Pursuant to Title 14, the California Code of Regulations, Section 15378(b)(4)(5) of the California Environmental Quality Act (“CEQA”) guidelines, the proposed action of reviewing the Arts and Culture Master Plan implementation is an administrative activity of the City that will not result in direct or indirect physical changes to the environment; and therefore, is not a project for purposes of CEQA.

ATTACHMENT(S):

Arts and Culture Master Plan_Final
Arts and Culture Master Plan_Appendix

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1 Art. Culture. Community.

City of
Healdsburg
Community
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Culture
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ABOUT THIS PLAN .......................................................................................................................................................................................4 THE PATH TO THIS COMMUNITY CULTURAL PLAN .................................................................................................................................................4 PLAN OVERVIEW .........................................................................................................................................................................................................5 OUR VISION . .................................................................................................................................................................................................................5 CULTURAL EQUITY COMMITMENT .............................................................................................................................................................................7 ARTISTIC EXCELLENCE COMMITMENT .....................................................................................................................................................................7 ACKNOWLEDGEMENTS.................................................................................................................................................................................8 THE HEALDSBURG COMMUNITY ..................................................................................................................................................................10 OUR ARTISTIC ORIGINS ............................................................................................................................................................................................10 HEALDSBURG TODAY ................................................................................................................................................................................................ 12 OUR CULTURAL LIFE ................................................................................................................................................................................................. 14 THE ROLE OF THE CITY . .................................................................................................................................................................................. 14 COMMUNITY PARTNERSHIPS .......................................................................................................................................................................... 14 PUBLIC ART ....................................................................................................................................................................................................... 14 CREATIVE ECONOMY ................................................................................................................................................................................................. 15 OVERVIEW ......................................................................................................................................................................................................... 15 HEALDSBURG CREATIVE SECTOR ................................................................................................................................................................... 15 CULTURAL ASSETS ........................................................................................................................................................................................... 16 PLAN RESEARCH AND ENGAGEMENT..........................................................................................................................................................18 PLANNING METHODOLOGY ....................................................................................................................................................................................... 18 WHAT WE DID....................................................................................................................................................................................................20 HIGHLIGHTS: WHAT WE LEARNED....................................................................................................................................................................21 THE PLAN ............................................................................................................................................................................................. 27 PLAN GOALS...............................................................................................................................................................................................................28 GOAL 1: BUILD THE STRUCTURAL FOUNDATION FOR ARTS AND CULTURE........................................................................................................29 GOAL 2: ENRICH CULTURAL EXPERIENCES FOR OUR COMMUNITY AND VISITORS. ........................................................................................ 33 GOAL 3: FOSTER AND GROW AN INCLUSIVE CREATIVE ECONOMY......................................................................................................................34 GOAL 4: ADVANCE ART IN THE PUBLIC REALM. .................................................................................................................................................... 36 GOAL 5: ADVANCE DEVELOPMENT OF ARTS AND CULTURAL SPACES..............................................................................................................40 ENDNOTES AND APPENDICES ...................................................................................................................................................................42 table of contents

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We believe in
the creative
exchange
of ideas and
dialogue to craft
our art and
culture.

The City of Healdsburg Community Arts and Culture Plan
exists to shape how arts and creativity is experienced, and supported. It is a map to discover and rediscover the artistic, natural, and cultural resources that define Healdsburg’s sense of place and inspired way of living. Most importantly, it captures the bold collaborative spirit of the community’s people, who desire their shared art and culture to speak in ways that are welcoming and awakening.

Art and culture are naturally rooted here. They are an amenity of authentic local life, derived from breathtaking vistas, enveloping skies, charming streetscapes, and twisting vines. Under the growing appreciation of art’s role in creating a vibrant community, the City of Healdsburg recently adopted arts and culture as a clear priority, eager to explore possibilities for how art can be imagined, applied, and experienced in daily life.

OUR VISION
Healdsburg is revered for the unique public interaction, dialogue, and expression that inspires our distinctive artforms.

The community is deeply enriched by our makers of art,
music, dance, theater, film, wines, and cuisine — and we are intrinsically connected through our shared culture and experiences.

The Healdsburg Community Arts and Culture Plan is a guide to achieve a shared community vision. Healdsburg is rich in agriculture, artistry, ethnicity, and gastronomy, and its people possess a genuinely collaborative soul. By respecting these key elements, this plan will advance arts and culture in the community while emphasizing its exceptional vibe and character.

The plan is organized with 5 Goals and corresponding
Strategies and Actions. The actions are flagged with staggered implementation in mind. Select actions represent early wins and foundational needs and others occur on a mid-term to longterm timeline. plan overview
Plan
Implementation Near-Term: 1- 3 years Mid-term: 4-6 years Long-term: 7-10 years about this plan

THE PATH TO THIS COMMUNITY ARTS

AND CULTURAL PLAN
The path to this plan is a statement about the will and determination of Healdsburg’s community. The planning
process (as outlined in Plan Research and Engagement)
began in July of 2019, consisting of multiple site visits by the consulting team, virtual and in-person meetings, interviews, discussion groups, research, and timeline
pivots. The process was delayed by wildfires, floods and the COVID-19 pandemic.

The persistence of City staff and the Creative
Leadership Team ultimately made this plan possible.

The Creative Leadership Team is a group of community
leaders comprising long-time residents, artists,
educators, business owners, and creative professionals.

Their common vision for a brighter future for arts
and culture persevered through all the delays. They
helped adapt the planning process to remain true to
Healdsburg. Each of the members is deeply invested
in their community, owns a distinct perspective that
contributed to this final plan, and provided great insight to the planning team and the City.

The Creative Leadership Team listened throughout
the process. Every Healdsburg resident or worker who
gave their opinion, ideas, concerns, and aspirations is represented in this plan. It is a plan by the community and for the community, led by a very special leadership group with a beautiful, common vision.
community
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Healdsburg arts and culture, like our people, are inspired by the land. community
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CULTURAL EQUITY COMMITMENT
The Community Arts and Culture Plan values all cultures of Healdsburg. It encourages sharing among those cultures to build a strong and interconnected community and supports equal empowerment and representation of all cultural perspectives. The plan’s full intent is to recognize and support all artists, creative workers, and arts and culture organizations representing the various ethnic and cultural backgrounds within the Healdsburg community.

ARTISTIC EXCELLENCE COMMITMENT
Healdsburg is a unique arts and community and cultural
destination with exceptional art galleries, restaurants, arts organizations, wineries, and more. While implementing this plan, it is imperative to develop and observe standards of excellence related to plan goals and actions, especially for the public art program and facilities development. Although the terms quality and excellence hold different meanings depending on the setting, plan implementation will maintain defined standards of excellence which are to be guided by the community and the City.

This plan
acknowledges
all members of
Healdsburg and
promotes equal
and fair access
to a rich
cultural life.

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8 CREATIVE LEADERSHIP TEAM
Andrew Akufo
Graham Beal
Kathy Birdsong
Tom Brand
Donna Del Rey
Ron Dobley
Kelly Ebeling
Jane Farkas
Marcy Frank
David Howard
Megan Jones
John Lambert
Linus Lancaster
George Lawson
Cristal Lopez
Paul Mahder
Robert Markowitz
Jessica Martin
Mark McMullen
Claire O’Neill
Mike Potmesil
Gayle Okumura Sullivan
Gina Riner
Circe Sher
Marcus Shelby
Leila Sigler
Flora Skivington
Christina Stafford
Joan Stracquadanio
Jen Utsch
Ann Weber
Ash Weiss
Gerold Wunderlich
Ana Zavala

CITY COUNCIL
Evelyn Mitchell, Mayor
Osvaldo Jimenez, Vice Mayor
David Hagele, Council Member
Ariel Kelley, Council Member
Skylaer Palacios, Council Member

CITY STAFF
Mark Themig, Community Services Director
Dave Jahns, Recreation Manager

CONSULTANTS
Cultural Planning Group
Linda Flynn, Ph.D.

Jerry Allen
David Plettner-Saunders

PLAN DESIGN AND EDITING
DRMTM
Cheryl Baldwin
Laura Bessinger-Morse
Surale Phillips
acknowledgements
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Our Individuality.
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9 The Creative Leadership Team is a group of
community leaders comprising long-time
residents, artists, educators, business owners,
and creative professionals.

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10 For a general history of Healdsburg, visit healdsburgmuseum.org.

The full Historical Overview of Healdsburg Arts and Culture, by Holly Hoods, Healdsburg Museum and Historical Society, appears in the appendix to this plan.

Indigenous Art of Southern Pomo and Western Wappo
The diverse artistic talents and rich cultural traditions of the Southern Pomo and Western Wappo-speaking people have been linked to this land for thousands of years. For generations the people lived in villages with a well-developed culture and a tradition of skilled basket weaving. Descendants of the First People still live in the local area, retaining strong personal ties to their homeland, oral traditions, and cultural heritage. Using methods honed over generations, Native Pomo and Wappo basket makers are recognized as being among the finest basket makers in the world. At the turn of the 20th century, an art market developed for Pomo baskets in the United States. An extensive collection of Pomo/Wappo basketry is held by the Healdsburg Museum and Historical Society and the Dry Creek Rancheria Band of Pomo Indians.

Founding of Healdsburg, 1857
City founder Harmon G. Heald of Ohio arrived in Sonoma County in 1850 and built a cabin and trading post on the well-worn path heading northward to Gold Country, now Healdsburg Avenue. “Heald’s Store” or “Heald’s Station” soon featured a post office, blacksmith, and a few wood-frame houses. Within two years, Healdsburg grew to 120 houses, a private academy, a concert hall, and a population of 500. They celebrated harvest with agricultural festivals, as did the Native residents with their own seasonal celebrations. Fraternal organizations soon followed, as did singing, sports, and amateur theater clubs. The clubs and organizations hosted socials, dances, and quilting bees.

Theaters and Performing Arts
In 1876, Liberty Hall on Center Street received an extensive renovation, converting it to an elaborate theater seating up to 500 people. By 1884, the city was attracting performers from across the United States. Halls and performance spaces such as Truitt’s Opera House and Theater hosted vaudeville acts, lectures, musicians, and amateur and professional acting troupes.

As the 20th Century dawned, so did the growth of a new
entertainment. The M&M Theater opened in 1908 as a nickelodeon on West Street (now Healdsburg Avenue) and began showing silent films. The new Liberty Theater, seating 1,000, opened to great fanfare on Healdsburg Avenue in 1920 and a decade later would be known as the Plaza Theater after its conversion to a “Talkie Theater.” The Plaza endured until 1954.

The Aven Theater opened on North Street in 1949 as a motion picture theater and remained a popular destination for local kids and families for decades. It was purchased by the Mayor of Healdsburg in 1978 and served the local Spanish-speaking community by showing Spanish language films two days a week.

In 1976, Camp Rose Players acting troupe was founded. The 30- seat playhouse opened with “Josefa and Captain Fitch,” a play that dramatized the life of Fitch Mountain’s namesake. Camp Rose Players presented more than 100 shows until its founder’s death in 2012.

In 1987, the Aven Movie Theater was remodeled as The Raven Performing Arts Theater, quickly earning a reputation as “Best Theater North of the Golden Gate.” In 2000, falling attendance forced the Raven into sale. A small group worked to save the theater as a performance venue and in 2001 incorporated as Healdsburg Performing Arts Theater (H-PAT). H-PAT today operates healdsburg: our artistic origins under the name Raven Performing Arts Theater and is the performance home of the Raven Players, H-Town Youth Theater, and Healdsburg Jazz Festival.

HISTORY
The Healdsburg Museum and Historical Society (HM&HS) was founded in 1976 to record the history of the Healdsburg area through the collection and preservation of historical materials and to foster the appreciation of local history through programs and activities. The City collection was originally housed at City Hall and included photographs, paintings, artwork, historical documents, and Pomo basketry. In 1993, the Historical Society saved the Museum from municipal budget cuts. The HM&HS
continues to operate today as a nonprofit history and arts organization presenting cultural and educational programming to the community.

MUSIC
Over the years the City of Healdsburg and outdoor concerts have become synonymous. Saturday night concerts in the Plaza have entertained local citizens and visitors since the 1880s. Rural families came to town to listen and socialize. The merchants stayed open on those Saturday evenings so the parents could shop and then treat the children to something cool at the soda fountain.

The Russian River Brass Band was the first organized band here in the late 1850s. In 1873, the Plaza was cleared and about five years later the bell tower and the first bandstand were built. By 1888 openair performances in the Plaza developed into a series of Saturday night concerts. Several bands formed over the decades, keeping the series alive. The Great Depression forced the concerts to close until 1937 when they resumed. The Healdsburg Municipal Band concert of July 5, 1941 drew close to 4,000 people. The old bell tower, bandstand and fountain are gone and the gazebo on the east side of the Plaza now serves as the stage. Since 2004, Tuesday evening’s Music in the Plaza remains a much-loved local tradition.

The Healdsburg Jazz Festival was founded in 1999. Over the next decade, the festival grew to attract major artists and a wide audience. Healdsburg Jazz Festival developed a national reputation for artistic excellence, hosting internationally acclaimed jazz musicians, showcasing the area’s foremost jazz performers and nurturing new talent.

VISUAL ARTS
Sonoma County and Healdsburg has long attracted a thriving and talented visual arts community. Healdsburg was home to internationally recognized painter Richard Diebenkorn during his final years. The Healdsburg Arts Council (HAC) was formed in 1993 to advance the arts and art education by providing performance opportunities, library readings, visual art presentations, and educational workshops in the arts. HAC opened “Plaza Arts” in 2002 as a new visual arts gallery and space for local artists. In 2010, Plaza Arts became Healdsburg Center for the Arts (HCA) offering art instruction, after school programs, summer art camp, and the popular Young Artist Show.

Over the past 25 years, Healdsburg’s art scene has flourished to boast nearly 20 art galleries, its oldest being the Erickson Fine Art Gallery which opened in San Francisco in 1983 and moved to Healdsburg in 1997.

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13 PUBLIC ART
In the late 20th century, public art in the form of permanent monuments to history appeared in the Healdsburg Plaza. Before this, most of the public installations were primarily of a practical kind, such as the Ladies Improvement Club artistic drinking fountain of 1901 and the Plaza Street sidewalk clock from the 1920s.

Public art has expanded in the past 15 years under the City of Healdsburg. In 2007, the City adopted a public arts policy to guide the installation of artwork in public spaces for long-term installations. In 2018, a temporary public arts installation program was introduced then became City policy. Under the current guidelines, temporary art installations are allowed in parks and designated public spaces under a permit issued by the Community Services Director.

As part of the City celebration of the sesquicentennial in 2007, artist Carlos Perez painted a mural about local history on the Masonic Lodge at the northwest corner of Center and Plaza Streets. From 2006-2007, the first and second phases of art at the Foss Creek Pathway were dedicated. The art is on display for an indefinite period, and new works have been installed along the Pathway as new sections are constructed. In 2010, the Voigt Family Sculpture Foundation temporarily installed “Aero-5,” a stainlesssteel kinetic sculpture made by Moto Ohtake in the West Plaza.

HEALDSBURG TODAY
Modern Healdsburg cherishes its small-town character, community spirit, architectural charm, and vibrant history. Residents and visitors enjoy its culinary, arts, and wine destinations.

Healdsburg is the perfect confluence of nature, agriculture, history, and community. Celebrating Healdsburg’s agricultural legacy and artistic contributions is a community priority.

Healdsburg’s brand should evolve to celebrate the vintner culture, the people, and the arts as an essential part of its character of place.

Healdsburg’s residents are a collaborative and supportive community. Residents and businesses are determined to
address challenges and enhance the quality of life and economic vitality of the city. Community members from all backgrounds make Healdsburg unique. Understanding and celebrating the contributions, resources, and specific needs of all communities is critical to plan success.

Healdsburg is a community of arts and culture spaces and places.

The arts community of Healdsburg provides not just one opportunity for the development of an arts space but holds many different cultural gems to cultivate as performing arts spaces, cultural centers, and maker spaces. Performing arts venues and collaborative spaces are a key part of the community’s vision. Residents suggest revitalization and adaptation of current spaces and developing additional maker/ studio spaces located in libraries and other areas of Healdsburg.

Students and young residents from all backgrounds want to see more arts and cultural spaces throughout the city.

The Healdsburg Community Center is a celebrated, safe place for all community groups. Residents feel the center is a shared community gathering place and there is significant potential for the Center to serve the public in different ways.

Healdsburg residents enjoy a focus on visual arts, with an amazing community of artists and galleries. The galleries showcase national and international artists high profile exhibitions, and performing arts events, and are an integral part of the culturally vibrant Healdsburg.
elevate
Our Commonality.

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Attachment: Arts and Culture Master Plan_Final (3695 : Arts and Culture Master Plan Implementation) The arts enjoy a strong presence in Healdsburg, home to numerous cultural organizations, galleries, venues, festivals, and events.

The community is plentiful in arts patrons, consumers, and collectors to support its growing wealth of offerings. Festivals and community events include the Healdsburg Arts Festival and Street Art Series, Healdsburg Jazz Festival, Art After Dark, Tuesdays in the Plaza, Sundays in the Plaza (summer concert series), and the Dia De Los Muertos celebration. More than 20 private galleries make their home in Healdsburg. Cultural facilities in the city include The Healdsburg Museum and Historical Society, The Raven Theatre, and The Healdsburg Center for the Arts. The culture of Healdsburg is rooted in agriculture — this is reflected in its abundance of farms, wineries, and farm-to-table culinary scene. More than 100 wineries lie within a 20-minute drive of the city and the area boasts more than 50 stand-out restaurants.

THE ROLE OF THE CITY
Historically, the City’s role in arts and culture was limited. It is currently without an official cultural affairs department and does not provide arts-specific grants or support services. Limited funding is made available to cultural groups, although no grants are made to individual artists. In response to these challenges, the Healdsburg Community Services Department initiated an August 2017 community conversation about art in Healdsburg, exploring community aspirations and the role of the City in supporting the arts.

In 2018, two key initiatives brought arts and culture to the forefront for Healdsburg. First, The Parks and Recreation Commission and City Council established goals to engage the community in defining the role of arts. Second, a team from American Institute of Architecture (AIA) visited Healdsburg for a three-day intensive visit and community workshop sessions. The data collected during that visit is part of a long term, resident-led, visioning process called SDAT/Healdsburg 2040. The SDAT comprehensive report identified five focal points for Healdsburg’s future, with one of those being arts and culture.

The 2018-19 City Council Goals articulate several directives for arts and culture:
• Prepare a community-based arts and culture plan that includes community workshops to gather widespread input on the desired arts and cultural activities and programs.
• Work with local organizations and businesses to explore opportunities to foster and enhance the arts.
• Explore funding options to support community art and encourage artistic and cultural activities in the city.
• Assess the socio-economic impact of the arts and how the City compares to other cities in terms of supporting the arts. • Explore funding options to encourage artistic and cultural activities.

The commissioning of a Community Cultural Plan solidified the City’s commitment to making arts and culture a priority.

COMMUNITY PARTNERSHIPS
Historically, the City partnered with select Healdsburg-based nonprofits for community services, programming, and providing low space options for the organizations. Through a more equitable lens, this plan serves as an opportunity to expand and strengthen partnerships and resources for all nonprofit organizations in the community.

PUBLIC ART
In 2007 the City adopted a public art policy outlining a process for the acquisition and installation of public art in the city. There are currently no public or private development art ordinances to fund the program. They adopted a Temporary Art Installation Program, providing artists a streamlined process for art installations displayed on a temporary basis in designated public spaces throughout town. The Voigt Family Sculpture Foundation supports the display of public art in Healdsburg and provided the City several outdoor artworks on loan. The foundation is unique in its sole mission to support public art, providing a great opportunity for partnership.

CREATIVE ECONOMY
Overview
In the past decade, some cities have broadened their policy focus from arts and culture to encompass the whole creative sector of the economy. This recognizes the organic interconnection of the nonprofit and fine arts communities with the
for-profit and commercial creative industries.

Viewing them as an economic sector better
enables a larger toolkit of economic
development strategies and growth in
the sector.

The term creative economy
is used to describe creativity
throughout a whole economy. It
comprises economic systems
where value is based on
imaginative qualities in addition
to the traditional resources of
land, labor, and capital. The
foundation for a vibrant creative
economy is the creative sector
of industries and occupations.

Creative industries include arts,
culinary, craft, agriculture, advertising,
design, entertainment, architecture, books,
media, software, and more. Creative workers
(creatives) are individuals with advanced training
and experience in the design and production of a broad range of cultural products and services, including individual artists of all disciplines.

The creative industries and occupations are a vital force in individual and community development, empowering people to take ownership of their own development and stimulating the type of innovation that drives sustainable growth. When well-supported, the creative economy is a source of structural economic transformation, socio-economic progress, and job creation. healdsburg: our cultural life
TOP CREATIVE INDUSTRIES (Apart From Wineries):

Full-service restaurants/culinary manufacturing,
architectural services, graphic design services,
advertising/PR agencies, independent artists,
writers, and performers, and art dealers.

In 2019, creative
industries contributed
$47 million in earnings
and $112 million in
sales to our
local economy.
24% of Healdsburg jobs are filled by
nearly 800 culinary-related workers and
more than 650 creative professionals.

The creative
professional
community includes
concentrations of
writers and authors,
graphic designers,
musicians
and singers,
photographers, and
interior designers.

Healdsburg
enjoys a robust
creative sector.

Healdsburg Creative Sector
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17 The Creative Vitality™ Suite (CVI), a data source generated by Western States Arts Federation (WESTAF), provides a portrait of Healdsburg’s creative economy. The CVI measures the creative economic health of an area by integrating economic data from both the profit and nonprofit sectors. This approach underscores the economic relationships between the profit and nonprofit sectors and is a mechanism for diagnosing creative strengths and weaknesses. According to the 2019 CVI, Healdsburg scores a 1.04 on the national index of 1.00. The CVI for Sonoma County is 1.14.

In 2019, CVI reported a high total of 657 creative professionals in the city representing 11% of total jobs . The top five creative professional occupations are: 1) Writers and authors; 2) Graphic designers 3) Musicians and singers; 4) Photographers; and 5) Interior designers. Overall, Healdsburg’s creative sector jobs have increased 2% from 2018 to 2019. Of the 793 culinary-related workers representing 13% of total jobs, the top three occupations are 1) Restaurant servers 2) Cooks/chefs and 3) Hosts/hostesses.

Total industry earnings for Healdsburg creative industries were

47.3 million in 2019, with industry sales at approximately $112 million. The top five creative industries reported are: 1) Full-service restaurants/culinary manufacturing; 2) Architectural services; 3) Graphic design services; 4) Advertising/PR agencies; and 5) Independent artists, writers, and performers. Art dealers are 6th for creative industry sales.

Cultural Assets
Cultural asset identification plays a vital role in elevating arts, culture, and the heritage of a place, which embodies community identity, quality of life, and economic vitality. For this plan, the intent of identifying Healdsburg’s cultural and creative assets is to:
• Raise awareness of community cultural creative assets with City staff, residents, and visitors.
• Identify strengths, gaps, needs, and opportunities in the arts and cultural sector.
• Provide data necessary for better-informed planning and policy decisions.
• Deliver information for economic development and promotion of arts and cultural resources.

The plan recommends the development of an online site
highlighting and tracking the cultural and creative assets of the community. The work of cultural and creative asset identification is ongoing. The list of information and assets provided in the Appendix of this plan is a living list — to be revised and updated as necessary. Currently, there are 344 creative businesses and 29 nonprofits in Healdsburg.

The Heart of Healdsburg Arts: Nonprofit Community
Cultural Organizations
Nonprofit organizations that represent arts, heritage, and cultural interests in the community are critical to the creativity of Healdsburg, and even more critical to accessibility and arts exposure for residents. They are essential to cultural vitality and include civic and social groups as well. There are 29 nonprofit community cultural organizations in Healdsburg. The largest, Corazón Healdsburg and Reach for Home, are human service organizations.

The largest arts organizations are The Healdsburg Jazz Festival, The Raven Performing Arts Theater, and the Healdsburg Historical Museum. There is a very broad range of organizational disciplines and missions for a community of this size. The disciplines span performing arts, history/heritage/museum, cultural, social service, literary, media, youth arts, visual arts, environmental, and events.

Most notable is the range of types of organizations; it’s an interesting and diverse collection with no major institutions among them. elevate
Our Originality.

The earth, the town, and
our people are intertwined
in a harmonious and
healing culture to be
valued and protected.

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18 The Goals of the Planning Process:
• Create a plan to serve as the City’s cultural development framework to support its community partners, artists and arts organizations, and creative businesses.
• Engage community members in a comprehensive process to develop a vision for Healdsburg’s cultural future. • Explore and articulate the artistic identity of Healdsburg, including its own definition of public art and creativity. • Explore and articulate the needs and visions for community arts and cultural spaces and identify next steps for facilities feasibility.

Community
Priorities
Creative
Sector
Priorities
Research/ Vision Goals Strategies Outcomes
Existing
Conditions

PLANNING METHODOLOGY
The completion of this plan is due to the dedication of the residents of Healdsburg who took the time to participate in the process and ultimately shape goals and strategies of the plan.

It is built on community vision and aspiration. In recognition of the important role creativity and the arts play in Healdsburg, the City appointed a Creative Leadership Team (CLT) to guide the plan’s process, development, and eventual implementation.

The CLT comprises local business and nonprofit community leaders, artists, and art educators. The mission of the CLT is to work with the planning team to ensure the development of a comprehensive, inclusive, and sustainable, arts and culture plan for the community.

A broad cross-section of the Healdsburg community participated in planning: elected officials and city leadership, artists of diverse disciplines and careers, culinary professionals, design professionals, arts organizations, business and tourism leaders, gallery owners, architects, board members, arts donors, and education leaders. The planning process began in June 2019 and included interviews, discussion groups, Zoom meetings, panel discussions, and community survey, over five site visits and multiple project virtual meetings.

Due to COVID-19 restrictions, much of the community engagement was conducted virtually with residents and community members, and included targeted meetings with students, the Latinx community, and general residents who selected to participate in the conversations. Corazón Healdsburg led Spanish-language virtual meetings on Zoom and FB Live, and high school students conducted an arts discussion panel, facilitated by Council member Skylaer Palacios. Both the students and the Latinx community showed keen interest in participating in the process, and wanting to participate in cultural and community leadership, moving forward.

An online and printed community survey was available to the public from February 2021 through March 2021. Survey distribution included email communications, social media, and other alerts to City community lists, organizational lists, Creative Leadership Team member contacts, and sharing of the survey link by community organizations and respondents. A total of 526 people completed the survey. A full survey report is available in the Appendix of this plan.

A creative community benchmarking study was conducted to understand key areas of arts and cultural programming, artist retention strategies, cultural tourism initiatives, and city-managed cultural spaces. The cities were selected based on several factors including select similar geography and demography, and aspirational creative vitality and arts programs. The full benchmarking report is available in the Appendix of this plan.

The central questions framing
the planning process:
• What is the current state of
arts and culture in Healdsburg?
• What do residents want the
future to be?
• Where are the opportunities?
• How do we get there?
plan research and engagement

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20 Cultural Arts and Facilities Field Trip
History and Impact of Public Art Presentation
Current Trends in Cultural Facilities Presentation

WHAT WE DID
Engagement activities conducted
during the planning process.
14Creative Leadership
Team Meetings 5 Planning Team
Site Visits
45 Interviews/
Discussions with 100+
community members
5 Community Meetings
(English and Spanish)
526 Residents
Completed Survey
community
arts and culture
plan
20 48% Making art
62% Cooking creatively
27% Creative writing, storytelling
23% Beading, sewing, other
22% Dancing
18% Making media art
14% Performing in plays, other
10% Making wine or beer at home
32% Making music
34% Making crafts
HIGHLIGHTS: WHAT WE LEARNED
Creative Participation (Pre-COVID19)
Healdsburg is a creative community. Residents
enjoy a focus on visual arts, yet seek a better
balance with performing, literary, and other arts
offered in activities and venues. The culinary sector
is very important to Healdsburg’s economy and
residents with 62% of survey respondents stating
they regularly participate in creative cooking. Other
popular creative activities include making art (48%),
making crafts (34%), and making music (32%).

Creative Events Attendance (Pre-COVID19)
While parks and open spaces are the #1 place
where people attend creative events, there is
room for more. Community members are eager
for creative events, arts programming, and public
art in all neighborhood parks, opening up avenues
of engagement beyond the downtown plaza. Survey
respondents also regularly attend music events
(61%), artist studios/galleries (53%), theater/plays
(53%), and fine arts galleries (47%).
61%
78% Parks/open spaces
47%
46% Culinary/wine/food/beer event
42% Fine art/crafts event
40%
34% Film/video/tech event
27% Historical society/cultural museum
53% Theater/plays/musicals
53%
27% Creative classes or educational events
19% Young adult creative activities/events
Art museum/fine arts gallery
Culturally specific heritage event
Music event or concert
Artist studio or gallery

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22 Avocational and professional artists are an
integral part of the Healdsburg community. 52%
of survey respondents identify as artists, with 25%
of those being professional or aspiring professional
artists and 45% avocational (hobbyist) artists.

Professional and aspiring artists identify the need
for opportunities to sell, promote, and showcase
their art in an affordable manner. Residents want
artists to be more involved in educating the public
about environmental causes, solving social service
challenges, and enhancing urban design.
3% 18 to 20
19% 12 to 17
9% 35 to 44
16% 45 to 54
21% 55 to 64
11% 65 to 74
4% 75+
5% PNTA
8% 21 to 34
4% Under 21
Ages of Survey Respondents
Healdsburg’s younger generations showed great
participation and engagement in the survey
process. Great participation in engagement and
survey from younger generations of Healdsburg. Of
the 526 total survey responses, 26% of respondents
are 21 years or younger. 34% are 34 years or
younger. Young residents held panels and meetings
and identified priorities for the plan – among
those, different and better arts opportunities, and
more gathering spaces and places to make art and
collaborate with others.

Focus on ways to
retain and support
creative workers,
artists, and businesses
in Healdsburg
(includes culinary)
71% 71%
65% 62%
20%
9%
25%
4%
29%
6%
27%
11%
Provide more arts and
creative activities for
youth and young
residents
Provide more local
arts and cultural
experiences for
residents and visitors
Renovate/use
existing facilities as
arts/cultural spaces
The community supports initiatives for the
creative sector. One of the most challenging issues
facing Healdsburg is the cost of living and retaining
a varied workforce. According to the survey, 71%
of respondents want the plan to address ways to
retain and support creative workers, artists, and
businesses in Healdsburg. 67% want to see more
creative career opportunities in arts, technology, and
culinary sectors. While the cultural plan will not solve these larger community challenges, it sets goals and
strategies focusing on live/workspaces, permitting
and zoning, and other areas of opportunity.

Needs of Professional and Aspiring Artists
More exhibition, performance, and sales/work opportunities in Healdsburg for my art and/or artistic business
More networking and connection opportunities with other local artists or creative businesses
Collaborative and cross-sector marketing and promotions with City and other creative businesses
Artists and/or creative work space and/or live/work space Opportunities for leadership in the community (such as
serving on boards or committees, working on City projects) 1 2
3 4
5 Item Overall Rank
Rank Distribution
Lowest Highest
Community Plan Priorities
High Moderate Low

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24 Youth focused
creative
events/activities
74%
71%
67% 65%
Events/activities for
cross-cultural
collaborations and
participation
Creative career
opportunities (arts,
tech, culinary, etc.)
Public art
throughout
Healdsburg
All residents, and especially young residents,
desire more creative opportunities. 71% of survey
respondents want more arts and creative activities
for youth and young residents. The community
wants safe and accessible gathering places for
teenagers, affordable options for youth to engage in
collaborative arts, opportunities to share and learn
about different cultural arts and communities, and
the ability to enjoy intergenerational activities. 65%
want more community-wide, inclusive arts and cultural
experiences for all residents.

Respondents want to see activities focused
on residents, which in turn, benefit visitors.

Many residents are concerned with the balance of
activities for residents and visitors. While tourism is recognized as critically important to the Healdsburg
economy, residents want to see more arts and creative
experiences for themselves and their families,
including youth activities (71%) and cross-cultural
collaborations (71%). Public art is also important to
residents, with 65% of survey respondents wanting
more public art in Healdsburg. Cultural relevance
and equity are important to Healdsburg residents,
significantly so with the Latinx community. They want
to see more activities relevant to their community,
improved bi-lingual communications from the City, and
more informed partnership models for businesses and
nonprofits to work with Latinx communities.

ADDRESSING BARRIERS
42% Not interested in activities/events offered
53% Do not hear about events
13% Do not feel socially comfortable or welcome
12% Not enough offerings for family
4% Language barriers
4% Health or ADA issues
4% Lack of transportation
14% Other
26% Cost is too high
27% Schedules or locations are inconvenient
What Keeps Respondents from Participating
Residents appreciate current arts and cultural offerings, although they want more variety. The most-cited barriers to arts and cultural participation are lack of hearing about activities and opportunities (53%), and lack of interest in what is being offered (41%). Opportunity exists to improve the ratings of creative events and activities, and to eliminate these barriers to participation.

Residents express a desire for more variety and higher-quality arts experiences. As noted, one of the barriers is lack of interest in current offerings. This may be due to location, cultural relevance, and/or quality and variety of current offerings.

Need for More Community Events/Activities
All residents,
and especially
young residents,
desire more
creative
opportunities.
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26 the plan
This plan’s purpose is to serve as a guide for the support of cultural development in Healdsburg. Ultimately, the success of the plan requires a collaborative effort and partnership among the City and local leaders in business, the arts, tourism, development, and philanthropy. Healdsburg has proven a dedicated supporter of its residents and businesses, indicating implementation of this plan will follow in that same faith.

Stated simply, the plan’s primary goal is to enhance the artistic identity and cultural life of Healdsburg for its residents, businesses, and visitors.

Additional plan goals emphasize partnerships, philanthropic opportunities, cultural equity, examination of the use of existing resources, ongoing asset research, and other issues related to plan success.

There is significant support for renovating existing
spaces and creating spaces for performing arts and
for community collaborations.

CULTURAL FACILITIES
Renovating/using existing facilities as arts/cultural spaces Provide more arts and creative activities for younger residents Focus on ways to retain and support creative workers/artists in Healdsburg (including culinary)
Develop inclusive arts and cultural opportunities/programs for all residents
1 2
3 4
Item Overall Rank
Rank Distribution
Lowest Highest
Community Priorities and Cultural Spaces
Extremely
Important
10%
21%
24%
27%
Very
Important
Neutral Somewhat
Important
18%
Not at all
How Important is a NEW Performing Arts/Cultural Space?
A performing arts/cultural space for
Healdsburg should provide:

1. Community classes, workshops, and
programs for people of all ages

2. Performing arts spaces

3. Exhibition and gallery spaces

4. Commercial spaces for compatible
businesses (artistic, culinary, etc.)
A key outcome of the
plan is for art to be
considered for every
community concept or
design, guiding all
possibilities and decisions
that follow.

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28 goal 1. Build the Structural
Foundation for
Arts and Culture.
goal 2. Enrich Cultural Experiences
for Our Community and
Our Visitors.
goal 3. Foster and Grow
an Inclusive
Creative Economy.
goal 4. Advance Art
in the
Public Realm.
goal 5. Advance Development
of Arts and
Cultural Spaces.
plan goals

1. Build the internal support structures for long-term success.

1.1. Formally adopt plan by City Council.

1.2. Create a City Arts and Cultural Commission.

1.3. Provide City staffing to achieve plan goals.

1.4. Provide financial support for plan implementation inclusive of start-up funding and sustainability funding. (Cross reference with Goal 1, Strategy 4.1)
Establishing staff support, creating an Arts and Culture Commission, and developing foundational programs is a first step for plan implementation.

STAFFING
Managing plan implementation and an arts and culture program is complex. Arts program staff will work with City-appointed officials, various City departments, community leaders, nonprofit executives, artists and designers, educational institutions, and all community members. For the short term, it is recommended to appoint one full-time staff person as the program manager.

When feasible, staff may be expanded to include a public art professional and assistant staff. It is recommended the program manager have a background in arts and/or design.

ARTS AND CULTURE COMMISSION
The Arts and Cultural Commission will advise City Council and leadership. The Commission will guide the development of all arts and cultural programs, identify and recommend grants, approve public art projects, and monitor other program elements. As annual workplans are developed for the implementation of this plan, the Commission will review and update it as necessary. Specific criteria should be established for the Commission including term limits, number of members, eligibility criteria, and more. Members should be broadly representative of the Healdsburg residents and businesses including a youth representative, and a select number of members should be knowledgeable of arts, design, and/or public art. (Please see appendix for member profile examples).

2. Develop foundational arts and culture-related programs.

2.1. Review current community programming.

2.1.1. Integrate cultural arts and individual artists’ participation, as appropriate.

2.1.2. Expand current and develop new public-private partnership opportunities in arts and cultural programming.

2.1.3. Review programming and activities to be more inclusive of all residents, with an eye to representation of youth, students, and the LatinX community.

2.2. Review and update program delivery systems and
communications to align with multicultural and multi-language needs.

2.2.1. Eliminate barriers by establishing policies for bi-lingual communications.

2.2.2. Partner with local organizations to determine best practices for cross-cultural partnership models (Spanish speaking teaching artists, bi-lingual instruction,
community communications, etc.)

2.3. Develop programming for and by specific populations, such as children and young people, seniors, and the LatinX community.

Consider programs that celebrate heritage and culture of origin.

2.4. Establish a public art program (Cross reference Goal 4:

Strategy 1).

2.5. Establish a grants program for individual artists and arts organizations.

2.6. Review and revise (as necessary) land use code to allow greater flexibility for arts uses in residential and commercial areas, such as making and selling art from a home.
goal 1: build the structural foundation
for arts and culture.

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2.8. Develop a community-initiated program that invites proposals for grassroots arts or cultural projects in different areas of Healdsburg from individual artists and individual community members. Keep the proposal process simple and accessible.

THE ARTS AND CULTURE PROGRAM
The key purposes for the City’s arts and culture program are two-fold: to provide artistic and cultural services to Healdsburg residents, and to support its creative sector. The foundational programs recommended here are a starting point. Additional programming may exist related to arts education, specific arts events, historic preservation, and more.

Community Partnerships and Shared Decision-making
This is a community-focused arts and cultural plan, so many of its programs will be developed and implemented through publicprivate partnerships. Partners include tourism and hospitality businesses, educational institutions, non-arts businesses, the Chamber of Commerce, the wine industry, and others.

As all arts programming begins with the creativity of artists and arts organizations, a select group of advisors should be convened to recommend arts integration for new and existing programs.

A top priority is fair and equitable design and distribution of programs and resources, addressing any racial and cultural parity concerns at the beginning of the process. The advisory group should include a diverse representation of community members and artists of all disciplines.

Defining Opportunities to Support Artists
One objective of the arts and culture program is to establish ongoing support for local artists of all disciplines. This includes grants to artists and arts organizations, but many opportunities can be identified and developed to create a robust system of support. Healdsburg is currently limited in its affordable livework, studio, exhibition, and performance spaces. A thoughtful examination of the zoning and land use code will uncover new possibilities that allow artists to create and sell their art from home. An artist residency in City government, available on demand to work on select city projects, provides visible and intentional support for arts and culture in the community.

3. Establish policies and practices to support diversity, equity, and inclusion (DEI) in Healdsburg’s arts and culture.

3.1. Provide DEI and cultural humility training for the Arts and Culture Commissioners and staff as part of the initiation of the Commission.

3.2. Direct the Arts and Culture Commission to develop a cultural equity policy that addresses racial justice and inclusion.

Incorporate community engagement as part of this process.

3.3. Present the cultural equity policy to City Council for review and adoption.

3.4. Support implementation of the cultural equity policy with ongoing management, reporting, and course corrections.

EQUITY IN THE ARTS
There is an important national conversation about equity— the lack of equity and the pursuit of justice and fairness. Being intentional about achieving equity for all of Healdsburg is the first step. And while racial equity headlines this national conversation, the community of Healdsburg wants to work towards equity for all — all genders, all culturally specific groups, all LGBTQ community members, all immigrant communities, all residents. Arts and culture are an economic and social engine for Healdsburg and should benefit all residents in equal measure.

Americans for the Arts defines cultural equity for the arts as embodying “the values, policies, and practices that ensure that all people — including but not limited to those who have been historically underrepresented based on race/ethnicity, age, disability, sexual orientation, gender, gender identity, socioeconomic status, geography, citizenship status, or religion — are represented in the development of arts policy; the support of artists; the nurturing of accessible, thriving venues for expression; and the fair distribution of programmatic, financial, and informational resources.”
Our community possesses the will, the opportunity, and the motivation to achieve equity in the arts and beyond. Our intentional first step is to establish policies and practices to make this possible.

While there are significant barriers for low-income residents, LatinX communities, and some students and youth - Healdsburg has the will, the opportunity, and the motivation to achieve equity in the arts and beyond. The intentional first step is to establish policies and practices to make this possible.

4. Establish sustainable funding mechanisms.

4.1. Establish a phased commitment of City funds for the arts and culture program (Cross reference with Goal 1: Strategy 1.4)

4.2. Create a “Friends of” or Cultural Trust to receive grants, donations, and other philanthropic contributions for arts and culture programming.

4.2.1. Explore California Arts Council, National Endowment for the Arts, and other grant programs.

4.3. Establish a percent-for-art fee on City capital improvement projects to fund public art. (Cross reference with Goal 4: Action

1.1.1)

4.4. Establish a private development fee for public art onsite or as a contribution to the public art fund. (Cross reference with Goal 4: Action 1.1.2)

4.5. Collaborate with Creative Sonoma and other Sonoma County municipalities on potential countywide funding sources.

DIVERSIFIED FUNDING FOR ARTS AND CULTURE
Healdsburg is fortunate to have more than one potential source of funding for cultural plan implementation and programming. The most sustainable strategy for funding is one that draws on diverse sources. Over time, this might be a combination of Transient Occupancy Tax (TOT) and City general funds, private funds from the community, percent-for-art dollars from City and private developments, and grant sources from outside the community.

Conceiving the “arts budget” under diverse funding sources allows the community to adapt to economic challenges, take advantage of private philanthropy in the community, and access other available funding. This flexibility produces the greatest rewards and sustainability in the long run.

CITY FINANCIAL SUPPORT
Considering the challenges of 2020/2021 and their impact on the City TOT and Healdsburg Tourism Improvement District (HTID) assessments, it is necessary to establish a phased approach for funding the arts and culture programs.

A potentially significant source of arts funding could be obtained through the creation of a percent-for-art program that applies to both City capital improvement projects and new private developments. This concept is detailed in the following section of this plan.

CULTURAL TRUST
Establishing an Arts and Culture Fund allows the solicitation of private and community support to augment the City’s arts programming and operations. The Fund may be housed at the City, or the Community Foundation Sonoma County as part of the Healdsburg Forever endowment. The Arts and Culture Commission can provide governance and oversight of solicitations and use of these monies. Opportunities for grants include those from the National Endowment for the Arts, the National Endowment for the Humanities, the Institute for Museum and Library Services, the California Arts Council, Creative Sonoma, the Community Foundation Sonoma County, and many other private and corporate funders in the community.
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33 goal 2: enrich cultural experiences
for our community and visitors.

1. Identify and develop distinctive cross-sector collaborations for arts and cultural experiences throughout Healdsburg and the surrounding area.

1.1. Connect Healdsburg sector experiences: eco-tourism, artist residency visits and experiences, gallery tours, agricultural tours, health and wellness, culinary experiences, history, and more.

1.2. Work with local hoteliers and local businesses in the creation of authentic and “unexpected” arts and cultural experiences both downtown and throughout Healdsburg.

1.3. Expand arts and cultural experiences to be more “local” and year-round. Develop creative experiences integrated with other activities, such as wine, family friendly, and outdoor (affordable local chef experiences, foraging, performances).

2. Articulate arts and culture as an important part of
Healdsburg’s character of place.

2.1. Work with the Chamber to designate a seat on the Chamber Board for an arts and culture representative.

2.2. Identify partnerships with Chamber members and initiatives for local and visitor promotions involving arts and culture.

2.3. Build on current programming and facilitate small-scale arts events and activities throughout the year, collaborating with local artists and businesses. In planning these events, ensure cultural relevancy and diverse programming.

THE EXPERIENCE OF PLACE
Healdsburg is a compelling community, delivering superb experiences that combine elements of arts, culture, food, wine, nature, and luxury flavored with authentic local character. The primary goal of this plan is enhancing experiences for residents of all ages, amplifying the arts through cross-sector collaborations, and elevating the awareness of the arts through communityinitiated and community-based activities and partnerships.

Creating space for greater connection between sectors provides numerous opportunities for cultural experiences to serve residents. Local culture also enhances the visitor experience, making it more natural and beneficial for all. People are attracted to the experience of a place where they are enveloped in local character and artistry.

Strengthening local cultural experiences aligns with Healdsburg’s commitment to its people and places, enriches the quality of life for residents of all ages and backgrounds, and provides a unique experience for all.
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34 goal 3: foster and grow an
inclusive creative economy.

1. Facilitate economic growth of the creative sector.

1.1. Convene a Creative Sector Leadership/Community Group to identify resources and opportunities.

1.1.1. Ensure the convened group represents cross-sector and cross-cultural organizations.

1.1.2. Incentivize collaborations between local artists and businesses to create appealing events and activities (popups at local spaces, local live music venues, interactive public art installations, etc.).

1.1.3. Identify and facilitate access to small business assistance (training, shared marketing, business planning, funding) to assist creative business sustainability and growth.

1.2. Develop a communications plan.

1.2.1. Identify community partners and enhance current
communications about arts and cultural happenings
including the development of an online centralized
marketing hub.

1.2.2. Work with arts and culture organizations and creative for profit businesses to develop plans for shared marketing of local assets, businesses, events, and arts and creative initiatives.

2. Cultivate the next generation of artists, creatives, arts consumers, and advocates.

2.1. Convene young artists, youth-focused community
organizations, and educational institution leaders to develop a vision for creative activities appealing to a diverse generation of younger residents.

2.2. Develop an arts and cultural mentor and apprentice program with schools, cultural organizations, and businesses. Include career paths in the arts as well as the entire creative sector.

3. Empower Healdsburg’s creative community to partner with City in community recovery from crisis.

3.1. Prepare an inventory of creative community organizations, businesses, and people willing to provide emergency and recovery services in times of crisis. Assign a City staff person as the community liaison for arts as crisis response.

3.2. Invite artists from the community to participate in City emergency and recovery planning efforts and share practices on revised operations during crisis times for events, festivals, redesigning indoor arts opportunities, funding, and more.

3.3. Include artists in programs and efforts that support community resilience and recovery during crisis.

4. Support development of affordable work-live and
workspaces for artists. (Cross reference Goal 5: Strategy 1.5).

5. Enrich cultural experiences for residents and visitors. (Cross reference Goal 2).

HEALDSBURG’S CREATIVE SECTOR
Healdsburg is an example of a small and robust creative community including businesses, restaurants, wineries, arts organizations, and individual artists. Expanding the focus of plan strategy and implementation to encompass the entire creative sector creates optimal conditions for creatives to thrive and for residents to enjoy a richly creative environment.

Responsible for Healdsburg’s vibrancy is a robust group of artists, galleries, agricultural partners, creatives, educators, and culinary workers. All play a significant role in the creative life of residents, provide important services and programs for youth and civic groups, work with the community on important issues, and are a viable economic engine contributing to the overall economy. Most importantly, the Healdsburg creative sector is highly collaborative and partners with the City to develop growth opportunities for current and next generation creatives, ensuring community arts remain longstanding and vital to the local way of life.

Articulating the value of the arts, community creativity, and local artists is a primary vision of this plan. This includes a comprehensive online site showcasing cultural assets, artists, creative business resources, public art maps and tours, local stories and places, and more. The intent is an integrated site highlighting character of place and promotion of businesses in a creative, authentic way. It is primarily a community and regional resource to be promoted nationally and internationally. “When well-supported, the creative economy is a source of structural economic transformation, socio-economic progress, job creation and innovation while contributing to social inclusion, and building more inclusive societies through policies recognizing cultural differences and multicultural perspectives. ”

RESILIENCY AND RECOVERY
Healdsburg’s creative community is a key partner and contributor to community resilience and recovery in times of crisis. The arts and artists are essential workers in our society and economy, helping us recover, reflect, and rebuild. Healdsburg residents have faced numerous natural and public health challenges to their economy and well-being. Healdsburg’s creative community represents a powerful force in response, recovery, and resiliency.

Artists, cultural nonprofits, and creative businesses repeatedly and spontaneously provide critical assistance in times of crisis — during wildfires and natural disasters, the COVID pandemic, and economic recessions. Healdsburg can continue to leverage its creative community to mitigate the impacts of crises and progress toward recovery.

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Healdsburg School
Student Definition
PUBLIC ART brings people together.

PUBLIC ART transforms a landscape.

PUBLIC ART provides access
to art for everyone.

PUBLIC ART expresses values and
celebrates local culture.

PUBLIC ART questions assumptions.

1. Expand the current City Public Art Program and align with national best practices.

1.1. Adopt percent-for-art ordinances or resolutions.

1.1.1. Establish a City Public Art requirement on capital projects. (Cross reference with Goal 1: Strategy 4.3)

1.1.2. Establish a Private Development Art requirement, with options for developers to choose to include artwork in
their project or contribute to a fund with the flexibility to produce art in a place and manner that best meets
community needs. (Cross reference with Goal 1: Strategy

4.4)

1.2. Working with the Arts and Culture Commission, establish specific processes and guidelines for the selection of artists for public art projects. Best practice examples are provided in the appendix.

1.3. Cultivate an advanced partnership with the Voigt Foundation and other partners on permanent and temporary projects.

1.3.1. Work with the Foundation and partners on quality, interactive-functional art placed throughout the city
reflecting Healdsburg’s sense of place.

1.3.2. Develop a River Art program and enhance the Foss Creek Parkway public art program.

1.3.3. Support temporary and participatory public art projects as part of outdoor events, youth programming, and
parks planning. Support partnerships with other forms
of art including performing arts, literary arts, music, and performance.

1.4. Work with the Mill District and other real estate developers on innovative public art planning for their projects.

1.5. For future City capital projects, ensure appropriate artists are part of the design team with intentional effort to integrate art at the onset of capital projects. (Cross reference with Goal 5,

3.4)

2. Develop a public art master plan.

2.1. Working with a public art professional, develop a long-term vision and master plan for public art in Healdsburg that includes comprehensive program policies and guidelines.

3. Consider a signature festival celebrating the character of Healdsburg.

3.1. Work with the Arts and Culture Commission and community to identify potential opportunities and themes. Ensure the festival is inclusive of all art forms (visual, public art, music, performing, literary, etc.) and of all communities.

4. Develop creative placemaking initiatives for all Healdsburg neighborhoods, integrating local artists and artistic experiences and enhancing vibrancy and vitality of place for all.

4.1. Create a Street Artist Program.

4.1.1. Invite local artists, musicians, performance artists, and artistic groups to participate.

4.1.2. Provide the program with funding for honorariums and a process for donations.

4.2. Create opportunities for public art initiatives and other artistic practices (performing arts, visual arts, design sector, culinary arts) to collaborate for events and activities.

4.2.1. Ensure activities are inclusive of all communities in Healdsburg

BENEFITS OF A PUBLIC ART PROGRAM
The development of a City public art program is a path to accessible art for all in Healdsburg. The public art program must commit to community-based art projects and the purchase or commission of high-quality art of enduring value. When a work of art is placed in a public space, there is every likelihood it will occupy that space for many years, so quality and long-term value are essential considerations.

A subcommittee of the Arts and Culture Commission can assume the role of a traditional Public Art Committee which develops guidelines, evaluates proposals, and implements projects. It is recommended the subcommittee comprise members with
professional qualifications in the fields of art and design. They may be residents or business owners in Healdsburg, or qualified individuals from the surrounding region.

PUBLIC ART REQUIREMENTS
City Projects
More than 750 municipal agencies (cities, counties, special districts, and public authorities) in the nation have adopted percent-for-art ordinances. These range from one to two percent of municipal capital improvement projects. It is recommended that Healdsburg adopt a two percent requirement. This ensures the public art project is commensurate with the scale of the underlying capital project.

Private Development
In the last decade, many municipalities extended the two percent public art requirement to new private development. New private development generates new demand for public services; private developers create new public elements, such as parks, as part of their projects. The art requirement ensures residents benefit either through public art as part of the developments, or with funding applied to other City public art-related projects. The two percent public art requirement is based on the project’s permit valuation(s).

WHAT IS PUBLIC ART?
Public art expresses community values, enhances the environment, transforms a landscape, heightens awareness of community concerns, and questions assumptions. Public art commemorates local history and traditions. The art is intended for everyone, a form of collective community expression. Public art reflects how we see the world — the artist’s response to our time and place combined with our own sense of who we are. The definition of public art continues to evolve, providing varied place-based opportunities to engage communities and bring vibrancy and life both to public places and private development. Public art is a powerful tool and partner in achieving civic goals in the areas of economic development, identity, community engagement, cultural diversity, revitalization, placemaking, and tourism. (Adapted from Penny Balkin Bach, 1992.)

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38 The private developer may satisfy this obligation in one of two ways: 1) dedicate one-half of the public art requirement for artwork on the site (subject to Arts and Culture Public Art Subcommittee review and approval) and deposit the remaining half into the City public art fund; or 2) deposit an amount equal to one and one-half percent of the project’s permit valuation(s) with the City for public art projects anywhere in the city, and for program administration and public art maintenance.

TEMPORARY AND PARTICIPATORY PUBLIC ART
Employing temporary public art is a valuable opportunity to introduce the public art program to the community. It provides an option to display cutting-edge and challenging public art not appropriate for permanent installation. These projects are also an important career pathway for young and emerging artists to become public artists, and an avenue for students and youth to share their art with the public. Temporary projects may be part of the community-initiated arts program.

Artists participating in temporary public art projects are provided a modest honorarium and retain ownership of the artwork once it is removed from display. The City should insure the artworks and indemnify the artists from any harm to persons or property.

PARTNERSHIPS
From time to time, private foundations, businesses, and individuals may wish to loan or donate public art to the City. Examples currently exist in Healdsburg such as the Voigt Foundation loan of public art along the Foss Creek Parkway and the proposed public art in the roundabout at the southern end of downtown. Other opportunities include public art along the river trails, creation of murals on private buildings, or functional art created by artists throughout the city.

All proposals for loans and donations of public art should be subject to review by the public art subcommittee and the Arts and Culture Commission. Because such loans and donations are not subject to any community process, they should be judged to be of high quality and enduring value. Before considering any new offers of loaned or donated art to the City, the Commission should adopt a formal policy on gifts, donations, and loans of public art.

The developers of the Mill District expressed an interest in creating an overall plan for public art in that development. The City should encourage this direction and provide them with assistance in achieving that goal.

COMPREHENSIVE 10-YEAR PUBLIC ART MASTER PLAN
Once the public art program is underway in the short-term, the City should engage a public art planning consultant to develop a comprehensive and cohesive master plan and vision for future public art in Healdsburg. It should emerge as part of a thorough community engagement process.
community
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40 goal 5: advance development of
arts and cultural spaces.

1. Create a network of multiple interconnected venues,
facilities, and cultural districts.

1.1. Build on the creative experiences and community
collaborations happening at the Healdsburg Community Center to expand arts and cultural programming, reach, and services.

1.2. Work with Corazon Healdsburg, other community groups, and the library to envision a “hatchery concept” for youth and young artists, providing a welcoming place with affordable instruction and guidance.

1.3. Explore opportunities for an incubator or maker space to be used for professional artists as well as community members interested in developing creative projects.

1.4. Conduct a feasibility study for cultural facilities and spaces that addresses the interrelated possibilities of a centralized cultural and performing arts center, cultural district(s), and the needs of existing venues.

1.5. Explore the development of an artists’ work-live space in partnership with a local developer or a nonprofit developer of arts spaces.

2. Facilitate solutions for existing cultural spaces.

2.1. Bring together funding and development partners to facilitate cultural facilities projects and district(s) that arise from the feasibility study or as community initiatives.

2.2. Explore the opportunity of profit and nonprofit space sharing, addressing finance issues for the nonprofit sector.

3. Collaborate with Healdsburg Parks design efforts to
enhance park spaces with arts and creativity.

3.1. Infuse arts and cultural activities into more parks throughout the city.

3.2. Consider parks as places for temporary art installations, engaging youth, the LatinX community, universal design
advocates, and all resident groups as part of the planning for installation projects.

3.3. Consider permanent public art in parks through communityengaged processes.

3.4. Ensure qualified art professionals are involved early in the design process for parks (Cross reference with Goal 4, 1.5)

CULTURAL SPACES
Arts stakeholders, community leaders, and philanthropists all express a desire for a range of cultural spaces. One is a new or renovated performing arts space centrally located in Healdsburg.

The community holds few performing arts spaces and many wish to see a high-quality space to accommodate larger audiences and provide more diverse productions. Additionally, community members want collaborative cultural spaces for artists, youth, and residents that also meets the needs of professional and emerging artists. Above all, residents aspire to cultural spaces that reflect the community’s values — accessible, affordable, and providing resources for all of Healdsburg.

Throughout the planning process, a consistent message emerged from community members, residents, and cultural groups that the Healdsburg Community Center is a highly valued, although underutilized, community asset and is a place where all community members feel safe and welcome. There is great potential to further develop it as an inclusive community cultural center.

CULTURAL DISTRICTS
Multiple spaces downtown and around the city provide opportunity to consider a collection of interconnected venues and facilities, meeting the aspirations of residents and the needs of artists and arts organizations. In fact, Healdsburg possesses strong potential for this approach, with a number of existing and possible cultural facilities in or near downtown. These could be connected into one or more cultural districts, even extending beyond the downtown area. Linking multiple facilities and venues would be “very Healdsburg,” emphasizing their intimate scale and diverse character, and fitting into the walkable, small-town character of the city.

Some in the community express the specific desire for a new centralized cultural arts center. This could be explored in place of or in combination with enhancements to existing venues.

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42 endnotes
1 John Howkins. The Creative Economy, www.creativeeconomy.com 2 This currently does not include the wine sector of the City of Healdsburg.
3 https://datausa.io/profile/geo/healdsburg-ca/
4 United Nations Development Program, http://www.hdr.undp.org/en/ content/how-cultural-and-creative-industries-can-power-humandevelopment-21st-century appendices
i. Healdsburg Arts and Culture History (Full document)
ii. Creative Vitality Index
iii. Research Summary
iv. Benchmarking Study
v. Nonprofit Lists (2019/2020)
vi. Creative Business List (2019/2020)
public art is
intended for
everyone, a
form of collective
community expression.

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CITY OF HEALDSBURG
RESOLUTION NO. 99-2021

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF

HEALDSBURG ADOPTING AN ARTS AND CULTURE

MASTER PLAN TO GUIDE OUR COMMUNITY IN

ENHANCING ARTS, CULTURE, AND CREATIVITY IN

HEALDSBURG
WHEREAS, the City Council of the City of Healdsburg established 2018-2019 Goals related to enhancing arts and culture in Healdsburg; and WHEREAS, the Community Services FY18-19 operating budget included funding for completion of a community-based arts and culture plan; and WHEREAS, the City of Healdsburg hired the Cultural Planning Group to help guide the community in completing a robust arts and culture planning process; and WHEREAS, the planning process was led by a Creative Leadership Team consisting of residents, artists, business owners, non-profit organization representatives, educators, creative professionals, and Parks and Recreation Commissioners; and WHEREAS, the planning process began in July 2019 and included community outreach and engagement in the form of townhall meetings, targeted interviews with our creative community, panel discussion with Healdsburg students, conversations with Comité Corazón, and a community-wide survey; and
WHEREAS, from the community engagement process a list of challenges and opportunities for advancing arts and culture initiatives were identified; and WHEREAS, those challenges and opportunities have further been defined into five plan goals which include specific strategies and recommendation for moving arts and culture initiatives forward; and
WHEREAS, on July 14, 2021 the Parks and Recreation Commission reviewed the plan draft and unanimously recommended adoption of the Arts and Culture Master Plan; and WHEREAS, a master plan is not a “project” pursuant to the California Environmental Quality Act (“CEQA”) Guidelines 15378.(b)(4) because the plan does not involve commitment to any specific project that may impact the environment; therefore, no environmental review is required. Individual projects that might be identified will be reviewed in accordance with requirement of CEQA.

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Attachment: Arts and Culture Master Plan_Final (3695 : Arts and Culture Master Plan Implementation) Appendix Contents
Arts and Culture Historical Overview
Community Survey Results
Benchmarking Report
2019 Creative Vitality Index Snapshots
Cultural and Creative Assets
Plan Specific Samples
1 2
11 52
75 79
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Packet Pg. 112 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) Arts and Culture of Healdsburg| Historical
Overview
By Holly Hoods, Healdsburg Museum and
Historical Society
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Packet Pg. 113 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) Arts and Culture of Healdsburg, Historical Overview
By Holly Hoods, Healdsburg Museum and Historical Society Indigenous Art of Southern Pomo and Western Wappo
The diverse artistic talents and rich cultural traditions of the Southern Pomo and Western Wappo-speaking people have been linked to this land for thousands of years. The former Native village site of Kalé was located at the Healdsburg Plaza and to the west where Hotel Healdsburg stands today. Sheltered by oaks and madrones, the village took its name (“water midst”) from its location near the confluence of Dry Creek and the Russian River. For generations the people lived in settled, independent villages within recognized home territories with a well-developed culture, plentiful and varied diet, and a tradition of skilled basket weaving.

In the more recent past, Southern Pomo speakers have lived in the vicinity of Healdsburg, Alexander, and Dry Creek Valleys. Descendants of the First People still live in the local area, retaining strong personal ties to their homeland, oral traditions, and cultural heritage. Stories, songs, and dances are passed on by elders, reinforcing ancestral knowledge.

Using methods honed over generations, Native Pomo and Wappo basket makers are recognized as being among the finest basket makers in the world. Artfully combining form and function, basket makers from the local area employed two different basket weaving techniques—coiling and twining. Coiled basketry used both single rod and double rod coils, and was often decorated with brightly colored beads, shells, and feathers, such as woodpecker, oriole, quail, and mallard. Some work baskets were coiled so tightly that they could hold water without leaking. Twined baskets, such as double-mouthed fish traps or seedsifting baskets were generally made for rougher usage.

Weavers used up to twelve different materials to make their baskets, primarily willow (for the foundation) and sedge root, redbud bark, bulrush root and grey pine root fibers for the body.

Design elements in the weaving were enhanced by the contrasting colors. Redbud gave the baskets a beautiful red color. Bulrush root was often dyed black. Basket materials required up to a year of complex preparation, including harvesting, stripping, whittling, and drying.

At the turn of the 20th century, an art market developed for Pomo baskets in the United States.

Intricate and ornate baskets, some tinier than a thimble, were woven specifically to be sold at market. Indian basketry became highly collectable and some weavers were able to generate important income from sales of their work. An extensive collection of Pomo/Wappo basketry is held by the Healdsburg Museum and Historical Society and the Dry Creek Rancheria Band of Pomo Indians.

Both men and women wove, and still weave, baskets. The basket weavers’ ties to the land remain strong, adhering to traditional gathering practices.

Founding of Healdsburg, 1857
City founder Harmon G. Heald of Ohio arrived in Sonoma County in 1850. Heald built a cabin and trading post on the well-worn path heading northward to Gold Country, now Healdsburg Ave. Patronized by travelers, local Native people, and incoming settlers, “Heald’s Store” or 3 9.B.b
Packet Pg. 114 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) “Heald’s Station” soon featured a post office, blacksmith, a chair making and wagon shop and a few wood-frame houses. Heald bought land and filed the first town plat in 1857. He donated the land for the Plaza in the center of town and reserved lots nearby for a school, cemetery, and churches.

Within two years, Healdsburg had 120 houses, a private academy, a concert hall, and a population of 500. Many of the early townspeople were farmers. They celebrated harvest with agricultural festivals and fairs, as did the Native residents with their own seasonal celebrations.

People socialized through the Grange and their churches and made their own entertainment.

A Masonic Lodge was founded in 1857. Other fraternal organizations soon followed, as did singing, sports and amateur theater clubs. The clubs and organizations hosted picnics and barbeques, dances, and quilting bees.

Theaters and Performing Arts
In 1876 Ransom Powell acquired the Liberty Hall on Center Street. At the time it was the largest hall and roller-skating rink in the County. He quickly orchestrated an extensive renovation of the building, converting it to an elaborate theater. In addition to the required structural improvements, the new configuration included a mezzanine level, an orchestra pit, private viewing boxes, dressing rooms and various storage areas. The new theater could seat up to 500 people. At the time of its opening in early 1877, he also established "special rates...to Church and other local societies wishing to give benefit entertainments" so as to make it affordable for a wide variety of uses and making it "so popular that none need be denied its use."
By 1884, the City was attracting performers from across the United States. Early efforts of a cultural nature included halls and other performance spaces such as Truitt’s Opera House and Theater where vaudeville acts, lectures, musicians, and amateur and professional acting troupes were the bill of fare. Truitt’s Theater featured a 22’ x 18’ stage, seating 700. Amenities included conductor Lerch with his orchestra, a scenic painter, a theatrical teamster, and a set carpenter. In 1912, Truitt sold the theater to Robert Hansen, who promised, "It will be my purpose to give the amusement loving people of Healdsburg a place where they can enjoy good performances, and where they will be comfortably seated in a building warmed uniformly throughout."
As the 20th Century dawned, so did the growth of a new entertainment. First confined to nickelodeon enterprises where customers viewed flickers on machines, the silent movie era required auditorium or theater space. The M&M Theater opened in 1908 as a nickelodeon on West St (now Healdsburg Ave) and began showing silent films. It may have later been known as the Victory.

In 1918, it was announced that E.B. Deakin, Harry Tucker and Clyde Van DeVere will erect a “modern” theater on the site of a former livery stable. The new Liberty Theater opened to great fanfare on (what is today) Healdsburg Ave. in 1920. The Healdsburg Enterprise described it “with a seating capacity for 1000. The opera chairs are of the latest pattern and beautifully upholstered. The stage has dimensions that will accommodate any troupe of players that may come North of the Bay. The screen curtain is a “Diamond Crystal” of the latest make for perfect 4 9.B.b
Packet Pg. 115 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) display. An $(unclear),000 organ will blend the harmony of the music. The picture projector is an entirely new machine throwing a perfect reproduction on the screen. The room will be equipped with brilliant lights for the intermission periods.” An April 1930 article announced the theater would have its name changed from The Liberty Theater to the Plaza Theater after its conversion to a “Talkie Theater.” Movie bookings would be second run features following their big city debuts. The Plaza endured until 1954.

The Avon Theater opened on North St. in 1949 as a motion picture theater. Named as the owner’s wife’s name, “Neva,” spelled backwards, the theater was a popular destination for local kids and families for decades. It was purchased by Healdsburg Mayor and store owner Abel DeLuna in 1978. During DeLuna’s ownership, the theater served the local Spanishspeaking community by showing Spanish language films two days a week.

Meanwhile on Fitch Mountain, Jane Moore, owner of the Camp Rose Inn, founded the Camp Rose Players, an acting troupe in 1976. The 30-seat playhouse opened with "Josefa and Capt.

Fitch," a play Moore wrote that dramatized the life of Fitch Mountain's namesake, Henry Fitch, and his wife, Josefa Carrillo. Moore described how the tiny theater company gathered momentum:
“I began writing what was soon to become Josefa and Captain Fitch - a play with music.

As I continued to write, many of the restaurant “regulars” contributed their efforts including Vincent Campanella, who offered to help me whenever he dropped into town. Another customer, Bill Slattery, wrote all the original music. John Born drew our flyers and accompanied Bill Slattery on the marimba while Sara Anna played her violin.

Our restaurant’s downstairs area then began the conversion from basement to theater and stage. Chairs were purchased as the “As Is” yard at the Salvation Army. Tickets were printed by Gary Solem of Solem’s Appliance Store on his office copy machine…” Camp Rose Players presented more than 100 shows. Aside from a three-year break in the 1980s, Jane Moore produced 3 productions a year from 1976 until her death in 2012, which signified the end of Camp Rose Players.

In 1987, the Aven Movie Theater was remodeled by a new ownership group and became The Raven Performing Arts Theater. It became a community center, offering first-run and art house films, concerts, and a venue for local performance groups. Between 1988 -1998, under management of former music promoter Don Hyde, Healdsburg’s Raven Performing Arts Theater earned its growing reputation as “Best Theater North of the Golden Gate.” In 2000 falling attendance and increased competition forced the owners to put the Raven Theater building up for sale. A small group of local individuals worked to save the theater as a performance venue and in 2001 incorporated as Healdsburg Performing Arts Theater (H-PAT).

H-PAT entered into a lease/purchase agreement with the theater’s owners, exercised their option in 2005 and purchased the Raven for approximately $850,000. The theater is continually undergoing upgrades to its performance space, making the facility more versatile and audience- and performer-friendly.

Healdsburg Performing Arts Theater now operates under the name Raven Performing Arts Theater. Since the purchase of the Healdsburg building, this organization has grown to include 5 9.B.b
Packet Pg. 116 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) more than 100 volunteers and performers. More than 130 performances are presented annually. The “Mr. Healdsburg” Pageant was one of the Raven's most important fundraisers for 15 years, bringing in around $20K each year, produced by Carol Noack. “Dancing with the Stars” at the Raven ran from 2011 thru 2019. This entertaining and rousing couples’ dance competition netted over $300,000 for the Raven in its 8 year run. This was produced by Vera Harvey with co-producers Susan Degive, Tom Brand, and Joe Gellura. The Raven is now the performance home of the Raven Players, H-Town Youth Theater, and Healdsburg Jazz Festival, as well as annual school performances by Healdsburg Elementary School, Westside School, and St. John’s School.

History
The Healdsburg Museum and Historical Society (HM&HS) was founded in 1976 to record the history of the Healdsburg area through the collection and preservation of historical materials and to foster the appreciation of local history through programs and activities. Founder Edwin Langhart, City Clerk and archivist was the first HM&HS president and curator. The City collection was originally housed at City Hall and included photographs, paintings, artwork, historical documents, and Pomo basketry. Funded by the City, the Healdsburg Museum moved from 133 Matheson St. into the historic former Healdsburg Carnegie Library building at 221 Matheson St. in 1990. Budget cuts at the City ceased funding to the Museum in 1993. The Museum was saved by the Historical Society, which took over responsibility for managing the facility and caring for the City’s collection. The City deeded the collection to the HM&HS in 2016 but continues to insure the collection and maintain the historic Matheson St. property.

The HM&HS continues to operate today as a nonprofit history and arts organization, supported by a staff of three, a cadre of over 80 volunteers and an active Board of Directors. The Healdsburg Museum offers three rotating exhibitions per year free to the public and presents cultural and educational programming to the community.

Music
Over the years the City of Healdsburg and outdoor concerts have become almost synonymous. The Saturday night concerts in the Plaza provided entertainment for local citizens and visitors since the 1880s. Rural families came to town to listen and socialize. The merchants stayed open on those Saturday evenings so the parents could shop and then treat the children to something cool at the soda fountain.

The Russian River Brass Band was the first organized band here in the late 1850s. It is doubtful this band played in the Plaza, as back then the block donated to the City by Harmon Heald was still covered with oak and madrone trees. It was used mostly as a parking lot for wagons since there were no fountains, benches, or bandstands. The Russian River Brass Band was still in existence in 1866 when Professor Carl V. Wilmot became the conductor.

In 1873, the native trees were cleared from the Plaza and pines, fir and eucalyptus were planted. About five years later the bell tower and the first bandstand were built. By the mid1880s the Sotoyome Band was formed. In March 1888 this new band gave an open-air concert in the Plaza, the beginning of a series of Saturday night concerts. In 1891, the City Trustees granted the band the privilege of erecting a bandstand adjoining the bell tower and 6 9.B.b
Packet Pg. 117 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) furnishing benches for the audience’s comfort. Weekly Saturday evening band concerts started in May that year.

Although the band had only 15 members in 1891, they played a full concert of marches, waltzes, and other selections. The Sotoyome Band also played for dances. Not even an earthquake could stop the Saturday night concerts in the Plaza. Two months after the disastrous 1906 SF Earthquake, the band played two numbers by Healdsburg composers: “The Gaiety Girl March” by Will L. Livernash and a march-song, “The True Sons of ’49,” words by Arthur Price and music by Louis Meyer.

The band was reorganized in 1916 as the Healdsburg Brass Band. Even during the World War I years, the concerts were well attended. In May 1918, the Healdsburg Tribune reported, “Quite a number of persons drive to Healdsburg from Santa Rosa on Saturday evenings to enjoy the concerts given by the Municipal Band in the Plaza.” In the late 1920s, the Lytton Boys’ Band (Salvation Army Band) was providing the Saturday night music.

During the mid-1930s, the Depression years, the Healdsburg merchants signed a petition to abandon the concerts, as they did not bring enough profit to those businesses which contributed to the Chamber of Commerce and the concert fund. As a result, the Salvation Army Band discontinued their concerts in the Plaza. However, in 1937 Owen Sweeten was asked by the merchants and the City Council to organize and conduct summer concerts.

The Healdsburg Municipal Band concerts that Sweeten directed not only featured band music, they also starred local talent, both young and old, contests and other diversions, such as bathing beauties. They drew large crowds to the Plaza on Saturday nights. The Tribune reported that “close to 4,000 people attended the July 5th concert in 1941.” The “StarSpangled Banner” was played at the beginning and end of each concert.

The old bell tower, bandstand and fountain are gone and the gazebo on the east side of the Plaza now serves as the stage. In 1982, the Healdsburg Community Band was founded by Lew Sbrana and Doug and Judy Price. Some of the original members included: Larry and Judy Price on trombone, Milt Brandt and Guerdon Miller on drums, Tony Heitz on trumpet, Jason DeStefano a high school senior, on trumpet, and Doug Pile on clarinet. Lew Sbrana was the first conductor. In 1987, the Healdsburg Chamber of Commerce hosted a free weekday noontime concert in the Plaza. The “Picnic in the Plaza” series grew and offered nine concerts, including Elmo and the Hi-Rise Hillbillies, Hi-Jinks and the Community Band on summer Sunday afternoons. The summer concerts continued in 1995 as “A World of Music.” In 2004, a new format was introduced for the Summer Music Series, “Tuesdays in the Plaza!” Lynn Woznicki. C.E.O. of the Healdsburg Area Chamber of Commerce, championed the idea of changing the traditional Sunday afternoon concerts to Tuesday evenings. She gained support from merchants, locals and the Healdsburg Certified Farmers’ Market, hoping to create a more neighborly gathering at a cooler time of day, midweek. Concerts included Stompy Jones, the Sorentinos and Norton Buffalo. Concerts continue to be funded entirely by sponsors and private donors. Record crowds attest to the ongoing popularity of the Tuesday format. Despite being temporarily discontinued during the Covid pandemic, Music in the Plaza is a longstanding and much-loved local tradition.
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Packet Pg. 118 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) Founded by Jessica Felix, the Healdsburg Jazz Festival began in 1999. A Jazz fan from a young age, Felix opened an art gallery five years called “All That Art and Jazz.” She started a nonprofit organization called “Jazz in Flight.” After meeting Felix was urged by Dan Zastrow, manager of the Raven Theater and Elizabeth Candelario, Executive Director of the Healdsburg Arts Council, to start the Jazz festival. In 1999, Candelario got the first sponsors and Zastrow provided the venue to launch the Jazz Festival. Over the next decade, the festival grew to attract major artists and a wide audience. Healdsburg Jazz Festival developed a national reputation for artistic excellence, hosting internationally acclaimed jazz musicians, showcasing the area’s foremost jazz performers and nurturing new talent.

Visual Arts
Sonoma County and Healdsburg has long attracted a thriving and talented visual arts community. Healdsburg was home to internationally recognized painter Richard Diebenkorn during his final years. The noted artist worked mostly in small scale and abstract at his Dry Creek Valley studio from 1988 until his death in 1993.

The Healdsburg Arts Council (HAC) was formed in 1993 to advance the arts and art education in the Healdsburg community and to further the community artists, writers and performers by providing performance opportunities, library readings, visual art presentations and educational workshops in the arts.

After years of producing pop up exhibitions and offering numerous classes and workshops for artists, art patrons and students, the Healdsburg Arts Council opened “Plaza Arts” in 2002 on Plaza Street. Fulfilling the top request in the 1999 Community Cultural Plan, the Plaza Arts facility became the home for a new visual arts gallery hosting exhibits and workshops, as well as providing space for local artists to display on an ongoing basis.

In 2003, the Jazz Festival left the umbrella organization to form its own nonprofit organization. and Plaza Arts received the IRS non-profit community benefit designation. Plaza Arts continued to grow, receiving community support through events such as Miniatures in the Manor and Opera in the Garden and an annual Healdsburg Art Festival. In 2010 Plaza Arts became Healdsburg Center for the Arts (HCA) and has gradually expanded the programs to include a gift area of artisan made work; growing the education program to include a mentoring program for artists and expanding the exhibitions with a nationwide call for artists for one exhibit a year. Ongoing art instruction includes after school programs and a 6-week summer art camp. One of the most popular exhibitions is the Young Artist Show, featuring works from ten area elementary schools, as well as the HCA youth education program.

In 2018, HCA hired its first paid Executive Director to expand the breadth and scope of activities, especially in public art and performing arts. A team of dedicated volunteers staffs the gallery, coordinates and assists at events, hangs exhibits, and serves in an advisory role to the Board. Completing the team is a contract Creative Education Coordinator and a Board of Directors that oversees and guides the organization.

Within the past 25 years, Healdsburg’s art scene has flourished. Healdsburg boasts nearly 20 art galleries. Not counting the Healdsburg Museum, the oldest gallery is the Erickson Fine Art 8 9.B.b
Packet Pg. 119 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) Gallery (324 Healdsburg Ave.), which opened in San Francisco in 1983, and moved to Healdsburg in 1997. This three-story gallery showcases contemporary paintings, sculpture, and mixed media works by local and international artists, including kinetic works by Jerome Kirk.

The following alphabetical list describes the art galleries presently operating in Healdsburg, adapted from the Sonoma County Tourism Board, 2021.
• Aerena Gallery Healdsburg (115 Plaza St.) brings the "life aesthetic" of its locations in Napa Valley's Yountville and St. Helena to the Healdsburg Plaza with contemporary art, sculpture, and furnishings
• Barndiva Gallery + Bar (237 Center St.) offers singular pieces of fine art, photography, sculpture, textiles, glass and furniture.
• Bob Johnson Art Gallery (314 Center St.) consists of four gallery spaces, a design studio, and a private art library in the 1885 Gobbi building. Johnson presents a cross-section of representational art, as well as a variety of his illustration work, from wine cartoons to fine art renderings.
• Bourne Photo Studio + Gallery (14 Healdsburg Ave offers commercial photography in a clean and bold style, with an emphasis on architecture and interiors for the publishing, hospitality, and design/build industries.
• Bradford Brenner (101A Plaza St.) is an internationally collected painter who opens his studio and displays his work.
• Cynthia Berg Polsan Fine Art Studio (311 Center St., Unit D-1 upstairs) presents the artist's fine art sculpture and paintings.
• Dovetail Collection (407 Healdsburg Ave.) features fine wood furniture and handcrafts from West Coast master craftsmen and artisans.
• Gallery Lulo (303 Center St.) features compelling work from the worlds of jewelry, art, and design, presented in a modern space, with rotating shows and constant new work. • Hammerfriar (132 Mill St., Suite 101) displays contemporary conceptual art by Bay Area artists in insightful and thoughtfully composed exhibitions. • Hand Fan Museum (309 Healdsburg Ave) is the only museum in the United States devoted entirely to hand fans with a permanent collection and rotating exhibits. • Harris Gallery (320 Healdsburg Ave.) highlights work by a father and son team, Marc (M.C.) Harris and A3L3XZAND3R Harris. The father's neo-cubist inventions and richly colored modernist landscapes are widely collected, while the classically trained son is known for his impressionist landscapes, cloud formations and elegant figure works. • Hawley Winery Tasting Room & Gallery (36 North St.) features bold Sonoma County landscapes by Dana Hawley, an established and collected artist since 1980. The gallery also serves as a tasting room for Hawley wines, with wine-stave furniture and chandeliers by Austin Hawley.
• Healdsburg Center for the Arts (130 Plaza St.) is a community nonprofit presenting about eight shows a year, including an annual members’ show and a Young Artists’ show displaying work by local students.
• J. Howell Fine Art (101A Plaza St., upstairs) exhibits original paintings and works on paper by contemporary California artists.
• Randolph Johnson Gallery (by appointment) presents oil-on-linen landscapes, seascapes, portraits, and still lifes by fine artist Randolph Johnson. 9 9.B.b
Packet Pg. 120 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) • Stafford Gallery (119 Plaza St.) The gallery features nationally and internationally established artists with bronze and wood burl sculptures, acrylic and oil paintings, limited edition large format photography, fine art glass and handmade jewelry. • Upstairs Art Gallery (306 Center St.) displays original paintings, collage, photography, fine art prints, jewelry, fused glass, raku pottery, turned-wood vessels, bird carvings, and textiles created by Sonoma County artists; the gallery is located in a mezzanine that looks out over the Levin & Company bookstore.

Public Art
In the late 20th century, public art in the form of permanent monuments to history appeared in the Healdsburg Plaza, memorializing local sports champions, the Sanborn family, fallen soldiers and heroic first responders. Before this, most of the public installations were primarily of a practical kind, such as the Ladies Improvement Club artistic drinking fountain of 1901 and the Plaza Street sidewalk clock from the 1920s.

Public art has flourished in the past 15 years, with encouragement by the City of Healdsburg. In 2007, the City adopted a public arts policy to guide the installation of artwork in public spaces for long-term installations. As part of the City celebration of the sesquicentennial in 2007, artist Carlos Perez painted a mural about local history on the Masonic Lodge at the northwest corner of Center and Plaza Sts. The first phase of the art at the Foss Creek Pathway was dedicated in 2006 by Healdsburg Mayor Mike McGuire and Voigt Family Sculpture Foundation Founder Al Voigt. The second section was dedicated in 2007 by Congressman Mike Thompson and Al Voigt. The art will be on display for an indefinite period, and new works have been installed along the Pathway as new sections are constructed. In 2010, the Voigt Family Sculpture Foundation installed “Aero-5,” a stainless-steel kinetic sculpture made by Moto Ohtake in the West Plaza.

In 2018, a temporary public arts installation program was introduced as a pilot program, which is now the City policy. Under the current guidelines, temporary art installations are allowed in parks (in a designated location) under a permit issued by the Community Services Director. In 2021, the City of Healdsburg is engaging with the arts and culture stakeholders to develop a new arts and culture community plan to support, develop and promote the vibrant arts community of Healdsburg and the surrounding area. 10 9.B.b
Packet Pg. 121 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) Healdsburg Community Cultural Plan
Community Survey Results
11 9.B.b
Packet Pg. 122 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) City of Healdsburg
Community Survey
Topline
Findings: For
Discussion
12 9.B.b
Packet Pg. 123 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Report
Contents
Introduction & Methodology
Topline Findings
Demographics
Preliminary Observations
13 9.B.b
Packet Pg. 124 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Introduction
and
Methodology
The survey was available from February through the end of March 2021. Survey distribution included email
communications, social media, and other alerts to City
community lists, organizational lists, Creative Leadership Team member contacts, and sharing of the survey link by community organizations and respondents.

A total of 526 people completed the survey, including 5 Spanish language surveys.

The overall goals of this community survey are to
understand how residents participate in and connect with arts, culture, and creative activities; learn what is
important to residents; identify barriers and solutions to arts participation; and understand Healdsburg’s vision and aspirations for the future.
14 9.B.b
Packet Pg. 125 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Topline
Findings
Participation
Priorities
Opportunities
Barriers
Demographics
15 9.B.b
Packet Pg. 126 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Community
Creative
Participation
Almost all respondents report participating in creative activities (preCOVID-19). The most popular activities are:
• Cooking creatively (62%)
• Making art (48%)
• Making crafts (34%)
• Making music (32%)
The most popular places respondents attended or visited (pre-COVID-19) are:
• Parks/open spaces (78%)
• Music event/concert(61%)
• Theater, plays, musicals (53%)
• Artist studio or gallery (53%)
• Art museum/fine art gallery (47%)
• Culinary wine/beer/food event (46%)
• Fine arts/craft event (42%)
• Culturally specific/heritage event (40%)
76% of respondents are
full time residents of
Healdsburg.
16 9.B.b
Packet Pg. 127 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Creative Participation
(Pre-COVID-19)
62%
48%
34%
32%
27%
23%
22%
18%
14%
10%
Cooking creatively
Making art
Making crafts
Making music
Creative writing, storytelling,…
Beading, sewing, or other…
Dancing
Making media art
Perfo rming in plays or other…
Making wine or beer (at home)
Thinking about life before COVID-19, what types of creative activities do you or your family participate in? (Check all that apply.)
Other Activities:

Farming
Gardening
Volunteering
Woodworking
Comics
Gaming
17 9.B.b
Packet Pg. 128 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Creative Events Attendance
(Pre-COVID-19)
78%
61%
53%
53%
47%
46%
42%
40%
34%
27%
27%
19%
Parks/open spaces
Music event or concert
Artist studio or gallery
Theater/plays/musicals
Art museum/fine arts gallery
Culinary/wine/food/beer event
Fine art/crafts event
Culturally specific/heritage event
Film/video/tech event
Historical society/cultural museum
Creative classes or educational events
Young adult creative activities/events
Thinking about places and events you attended pre- COVID-19, which of the following did you attend or visit in Healdsburg? (Check all that apply)
Other Activities:

High school events
Art camps
Literary events
Local club events
18 9.B.b
Packet Pg. 129 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan How do you rate creative opportunities in Healdsburg based on…? Healdsburg Creative Events/Opportunities Rating
17%
10% 10%
24%
52%
46%
40%
46%
22%
30% 30%
22%
6%
10%
13%
6%
2%
5% 6%
3%
Quality Variety Affordability Location
Excellent Good Neutral Fair Poor
19 9.B.b
Packet Pg. 130 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Priorities
As a community, respondents consider arts and culture to be… • Extremely important (58%) or somewhat important (28%) to their community
• Extremely important (55%) or somewhat important (28%) to them personally
• Extremely important (38%) or somewhat important (36%) to their families
Asked to prioritize plan initiatives (extremely high priority/high priority):
• Focus on ways to retain and support creative workers, artists, and businesses in Healdsburg (71%)
• Provide more arts and creative activities for youth and young residents (71%)
• Provide more local arts and cultural experiences (65%) • Renovate/use existing facilities as arts/cultural spaces (62%) • Provide more programs outside of the plaza (58%)
46% of respondents
believe creative
activities and
opportunities are more
important to them since
COVID-19.
44% believe they are of
same importance than
before the health crisis.
20 9.B.b
Packet Pg. 131 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Thinking about priorities for the HealdsburgArts and Culture Plan, please rate the following Community Plan Priorities
71% 71%
65% 62%
58%
51%
40%
20%
25% 29% 27%
32% 34% 32%
9%
4% 6%
11% 10%
15%
28%
Focus on ways to
retain and support
creative workers,
artists, and businesses
in Healdsburg
(includes culinary)
Provide more arts and
creative activities for
youth and young
residents
Provide more local
arts and cultural
experiences for
residents and visitors
Renovate/use existing
facilities as
arts/cultural spaces
Provide more arts and
cultural programs and
events throughout all
of Healdsburg (more
outside of plaza)
Enhance pub lic art
program
Build a new
performing
arts/cultural space
High Moderate Low
21 9.B.b
Packet Pg. 132 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan If you had to choose only FOUR priorities, what would they be? Please RANK your top four priorities with 1 being the MOST important priority
Community Plan Priority Ranking
22 9.B.b
Packet Pg. 133 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Does Healdsburg need more, need less, or have the right amount of the following? Need for More Community Events/Activities
74% 71% 67% 65% 64% 62% 61%
55%
1% 2% 2%
6% 3% 5% 4% 4%
25% 27% 31% 30% 33% 33% 35%
40%
Youth focused
creative
events/activities
Events/activities for
cross-cultural
collaborations and
participation
Creative career
opportunities (arts,
tech, culinary, etc.)
Public art
throughout
Healdsburg
Perfo rming arts
events/activities
Artistic-focused
spaces (studios,
retail, live-work,
and/or maker
spaces)
Visual arts
events/activities
Music
events/activities
Need More Need Less Just Right
23 9.B.b
Packet Pg. 134 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Thinking about the implementation of the Arts and Culture Plan, how involved should the following be in supporting arts and creative initiatives for Healdsburg residents? Implementation Partners
74%
48% 48%
38% 38%
19%
35% 34%
42% 41%
5%
13% 14% 13% 12%
2% 2% 4% 4% 6%2% 2% 2% 2% 3%
Healdsburg Arts Organizations Schools/Education Sector Private Philanthropy Local Businesses City of Healdsburg Government Extremely Somewhat Neutral Not much Not at all
24 9.B.b
Packet Pg. 135 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Importance of New Performing Arts Space
10%
21%
24%
27%
18%
Extremely Important Very Important Neutral Somewhat Important Not at all How important do you think it is that Healdsburg has a new performing arts/cultural space?
25 9.B.b
Packet Pg. 136 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Importance of New Performing Arts Space
10%
21%
24%
27%
18%
Extremely
Important
Very Important Neutral Somewhat
Important
Not at all
How important do you think it is that Healdsburg has a new performing arts/cultural space?
This space should provide…(in order of
priority)

1. Community classes, workshops, and
programs for people of all ages

2. Performing arts spaces

3. Exhibition and gallery spaces

4. Commercial spaces for compatible
businesses (artistic, culinary, etc.)
n=234
Write-in Suggestions…(alpha order)
Access to tools & materials in a Maker/Art space:

Agriculture, nature and sustainability of our environment An arts, design and crafts school
Artist in Residency Programs
Basement coffee house, cafe or similar
Bilingual classes, xcultural
Cultura de otros paises (cultures of other countries)
Easy gathering space - like cafe or micro brewery
Free or low cost art materials
Free or low cost, sliding scale events and multicultural events Free space for mural art
Inclusive, innovative, cultural events
Information for upcoming events
Interactive art
Jobs for working artists
Live theatre
Live/work space
Maker Space
Music
Open space/room to grow
Opportunities for local artists and performers to showcase their talents:

Volunteer opportunities
Youth outreach/engagement
Youth program
26 9.B.b
Packet Pg. 137 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan The One
Thing….
(this plan should accomplish)
A sample of comments
Total Comments = 270
Continue to develop diversity of arts and
culture events and venues in Healdsburg.

Continue to develop affordable housing for
artists and service community.

Continue to make Healdsburg a place of
opportunity and inclusion, not exclusive
and out-of-reach.

Build a diverse, vibrant, and multifaceted
community for all ages, all cultures/races,
and economic levels - out of many one
community.

Create a context where the arts are
considered in all City investments and
processes. Especially in the planning
process.

Developing inclusive arts and cultural
opportunities for the minority groups in
Healdsburg is important, its important to
know that its important to celebrate our
culture outside of our homes.

To cultivate Healdsburg externally as a
nationally recognized arts destination and
to foster the power and beauty of the
creative spirit within our community as
part of our identity.

Draw people (locals and tourists) to
Healdsburg for more than just the wine
and restaurants. Create an artistic identity
for the city.

Enhance Healdsburg reputation as a
culinary and cultural center.

Give younger people a way to express
themselves through hands-on art.

Healdsburg should support the visual arts
through a new or renovated facility that
would provide spaces for year-round art
classes.

I think that it is important to keep the
needs of the residents of Healdsburg in the
forefront of any plans for a cultural space.

A space that encourages visitors is great,
but it is most important to support
community needs.

I want this plan to bring more of our
community together. I do not just mean
more events I mean all ethnicities and
races coming together.

I would hope that it be more connected
with genuine art and creativity, especially
music. That it be less 'pop' and schlock and
more genuine, cutting edge and
idiosyncratic.

Please address the fact that the people
who provide services, such as creativity
and artistic income and tourist attractions,
cannot live and work in Healdsburg. In five
years, can you be implementing some
solutions.
27 9.B.b
Packet Pg. 138 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Definition of
arts and
creativity in
Healdsburg
A sample of comments
Total Comments = 221
Oportunidad, comunidad, distracción,
unión, aprendizaje, diversidad y
multicultural.

Those creative events or experiences that
stimulate understanding and appreciation
of ourselves and our fellow citizens
Vibrant downtown atmosphere. Worldwide
reputation for rich and memorable arts
experiences worth traveling for.

VERY white dominated
Creativity in looking at the splendid nature
around us and figuring out how to create a
vibrant, thriving natural world. There is
creativity in making things, not just
painting and sculpture but inventing things
(e.g., maker spaces for electronics as well
as crafts, welding, etc.), perhaps
experimenting with fashion couture, or
making music in new ways; creating art,
games and music using computer
technology; presenting poetry slams or
other performance art - basically,
whatever would attract kids and young
women and men to give them a place to
belong and be creative
It's there, but I have to dig to find it. As a
new resident I don't know what's available.

I notice a lot of small art programs popping
up but not of the caliber I expect.

Healdsburg has a great art and cultural
heritage but the only artwork I see is what
is for sale in private galleries. Is there a
physical place I can learn and discover
more of it?
The Glue. We are all pent up. The focus on a
monoculture. Got to get back to the arts as a
means to express not impress. Our guests,
the visitors of our town, need to see more of
our local experience. I define Healdsburg art
and creativity as the synthesis of what it
means to live here. Our shared geography
and the Tie That Binds Us Together!
My definition of arts and creativity in
Healdsburg is creatively enhancing what we
already have in the town by adding more
activities more food(culinary) by which we
can support businesses and increase revenue
to support more activities.

My definition is a city that is colorful and
looks alive with color and have areas that
draws one into. It could be more interesting
nooks and crannies around town. I think it is
very important to draw people away from
the Plaza down towards railroads tracks
area, and northern areas.

I envision places and opportunities for local
artists (especially young people) to share
their talents in an accessible and affordable
way, and an environment that promotes
ease and awareness for those in the
community who appreciate art and wish to
partake of it, see/hear/experience it.

For me, creativity comes first... it's an
inspired process that requires space,
practice, tension, quiet, courage, play, and
depth. It's deeply personal, sometimes
joyful. Sometimes the result—art, is a gift to
give... and receive. Please don't trivialize the
act into an attraction for a buck. Be artful in
your consideration of what the City is
offering. That, would be really cool.
28 9.B.b
Packet Pg. 139 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan What do you think about the idea of using artists and arts activitiesto address issuessuch as ….

Ideas for Artist Integration
61%
57% 57%
52%
38%
25%
32% 33% 34%
39%
10% 7% 6% 7% 10%
4% 4% 4% 7%
13%
Environmental Causes Social Services Urban Design Health and Wellness Crisis Response Great Idea Something to Consider Not a Great Idea Not Sure 29 9.B.b
Packet Pg. 140 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Barriers
The most-cited barriers to arts and cultural participation are not hearing about activities and opportunities (53%), and lack of interest in what is being offered (41%).

Additional barriers commented on include: • Excess tourists at some events • Certain events are too crowded, such as plaza events • Attend events outside of Healdsburg as provides more variety
• COVID is the main, current barrier
30 9.B.b
Packet Pg. 141 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan 53%
41%
27%
26%
13%
12%
4%
4%
4%
14%
Do not hear about events
Not interested in events/activities offered
Schedules or locations are inconvenient
Cost is too high
Do not feel socially co mfo rtable or w elcome
Not enough offerings for family
Language barriers
Health or ADA issues
Lack of transportation
Other
All
What keeps respondents from participating…
What (if anything) keeps you or your family from attending and/or participating MORE in arts and cultural events? 31 9.B.b
Packet Pg. 142 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Artists
52% of those surveyed consider themselves an artist, craftsperson, or creative worker. Although, of those, 25% are professional or aspiring professional artists. 45% practice their art or creativity as a hobby or a leisure activity.

The remaining respondents are professionals in the nonprofit arts sectors (10%) and creative sectors (8%), or educational sector (12%).

Professional and aspiring artist priorities are as follows:
32 9.B.b
Packet Pg. 143 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Professional Artists
Artist Profile
69%
24%
7%
Female
Male
PNTA
Gender Identity
22%
7%
0%
21%
29%
21%
0%
Under
21 21 to 3435 to 44 45 to
54 55 to
64 65 to 74 75 +
8% 7%
14%
0%
21% 21%
15% 14%
Under
21 21 to
34 35 to
44 45 to
54 55 to
64 65 to
74 75 + PNTA
Aspiring Professional Artists
Gender Identity
77%
14%
7%
Female
Male
Nonbinary
33 9.B.b
Packet Pg. 144 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Demographics of Sample
19%
3%
4%
8%
9%
16%
21%
11%
4%
5%
12 to 17
18 to 20
Under 21
21 to 34
35 to 44
45 to 54
55 to 64
65 to 74
75 +
PNTA
35%
60%
5%
Yes
No
PNTA
Under 18 in household Age
32%
63%
2%
3%
Male
Female
Other
PNTA
Gender Identification
34 9.B.b
Packet Pg. 145 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Demographics of Sample
5%
3%
0%
20%
7%
Native American/Alaskan Native
Asian
AA/Black
Hispanic/Latino
Euro/Amer/White
PNTA
Background
65%
35 9.B.b
Packet Pg. 146 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Observations
• Great participation in survey from younger generations of Healdsburg
• High priority is creating more opportunities for youth and young residents and providing more local arts and culture experiences throughout Healdsburg.
• Opportunity exists to improve the ratings of creative events/activities, and to eliminate barriers to participation. The overall ratings of events are low.
• Respondents want more variety and higher quality arts experiences.

There is evidence that one of the barriers to participation is a lack of interest in current offerings.
• High priority is supporting creative sector workers in community with a specific focus on ways to retain and support creative workers, artists, and businesses.
• Significant support for renovating existing spaces for arts and cultural uses and community collaboration.
• Respondents are concerned with the balance of activities that may bring more tourists and want to see activities focused on residents. • The needs of artists vary depending on stage of career. Comments indicated older, more established artists do not have space or exhibition needs, although they support initiatives for emerging artists.
36 9.B.b
Packet Pg. 147 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Survey Question: Thinking ahead 5 or more years, please describe ONE THING you want this plan to do for Healdsburg? (What will be different and better?)
A better venue for music and art education.
a big area where anyone can put up any art and murals/graffitied but only good and nice things.

A big park and artificial turf football/soccer field for doing sports.

A completed NEW performing arts center and gallery
A hang out spot where everyone of all ages is welcome could help bring the community together over years.

A lot more color because I feel like Healdsburg has to many neutral colors and not enough of different colors A new performing arts center that is large enough to house many different types of productions.

A performing arts center
A shift in the identity of the town (and its appeal to tourists, it's 'brand’) that de-emphasizes expensive tastes and instead broadens its appeal to people from other, lower income brackets and cultural interests.

A stringer multi-cultural art presence Attracting High quality installations events etc.

A variety of activities for all ages at low cost
Affordable community classes and activities involving all sectors of our city's residents Affordable Housing.

All people to express themselves through art or be able to use it as an escape an art program for everyone
An authentic art/culture plan will improve our ability to imagine and think creatively, both individually and together. With a shared vision for a Healdsburg that honors all its residents we are on the path to face the looming environmental and equity issues with flexibility, pragmatism, and compassion. Central to this plan could be the establishment of a school that values imaginative and practical solutions to our challenges/ and supports students as future active residents.

An easy way for everyone to participate in making art. such as a public mural.

Art and creative opportunities will be as diverse as it's residence. art programs
Artists of all economic classes would be included in the art scene.

Assuming The Raven continues as the performing arts center for Healdsburg, develop a parking plan.

ATTRACTING FAMILIES TO LIVE IN HEALDSBURG AND SEND THEIR KIDS TO PUBLIC SCHOOL.

Be accessible and attractive to our Spanish speaking community.

Be very inclusive as to language, age, ability.

Become a destination for highest quality, variety and inclusive art and culture Bring back Bear Republic.

Bring community together
Bring EVERYONE who lives in Healdsburg together in a space where they all feel welcome and creative.

Bring local artists who live here out into the community to exhibit, teach, and share their talents with the community.

Bring more art shows for everyone to enjoy which will increase revenue for the city and residents. bring more joy to the residents and give recognition where it’s needed and deserved.

Bring more opportunities to produce and appreciate art in all mediums.

Bring more people together with art, culture.

Bring people together for free music, art, and play.

Build a New Arts and Cultural Space
Can you please make some place in Healdsburg with ceramics equipment where people could go and make things with clay without needing thousands of dollars?
Catching the sparks and ideas that ignited among Healdsburg's artists and 'non-artists' during the quiet introspection of covid.

Providing avenues of space, tools, instruction & support to fan all those creative flames. Watching self-confidence bloom in the creation of new art. And sharing joy throughout the community, having nurtured that growth together. Polishing up the silver lining of this long period of isolation and coming together out of quarantine to a new and better place for the whole of the community. What a beautiful souvenir it will be to look back from sometime in the future and see what good was borne of such difficulty! Continue to build reputation as a place to live/visit that supports a variety of arts and cultural opportunities Continue to develop diversity of arts and culture events and venues in Healdsburg. Continue to develop affordable housing for artists and service community. Continue to make Healdsburg a place of opportunity and inclusion, not exclusive and out-of-reach. Build a diverse, vibrant, and multifaceted community for all ages, all cultures/races, and economic levels - out of many one community.

Continued outdoor art installations and live music. Find a way to use existing spaces and buildings for art exhibits. 37 9.B.b
Packet Pg. 148 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) Survey Question: Thinking ahead 5 or more years, please describe ONE THING you want this plan to do for Healdsburg? (What will be different and better?)
continuing to enrich, while enhancing our community
Coordinate visual arts presence, including all galleries (for profit, NPO). Art walks, Art talks, Art district. Focus more on supporting local arts and artists than tourists.

Create a context where the arts are considered in all City investments and processes. Especially in the planning process. create more diversity in offerings
create more places for artists and performers, and more opportunities for exposure and participation by all ages CTE
Develop a semiprofessional theater company that creates adult and children theater. Develop a Theater arts training program for Shakespeare and theater in the park. Develop a quality concert and music program at the wineries.

Developing inclusive arts and cultural opportunities for the minority groups in Healdsburg is important, it’s important to know that it’s important to celebrate our culture outside of our homes.

Development of a state-of-the-art community, cultural, diverse, and inclusive public gathering place for music, performing arts, visual arts, events, galas, and education. Future generations of Healdsburg should have the opportunity to have a safe space where they can try out new creative endeavors to expand and refine their talents. We need to think creatively and be a model that other cities look to for inspiration. That is a future for Healdsburg that I would like to see.

Diversify the economic structure of the city.

Draw people (locals and tourists) to Healdsburg for more than just the wine and restaurants. Create an artistic identity for the city.

Educate those ignorant to how the arts may improve everyone's life through demonstration: outdoor sculpture, permanent or temporary presentations at the plaza of art contests for the youth, concerts, movies artist-driven concepts for the arts (like the Christmas. light program 2020 Dec) need a budget for this that directly pays the artist Emphasize walking to the arts over driving.

Encourage a variety of art experiences available to residents and visitors encourage all to be accepting of others and to encourage a heartful temperament Engage kids and encourage them to create art.
engage the community
Enhance creativity and arts to benefit the broadest range of the community, improving access and opportunities for kids and families Enhance Healdsburg reputation as a culinary and cultural center.

Enhance performing arts events and opportunities.

Enhance the cultural and performance arts for the city
Enriched lives for locals and visitors alike
Establish an arts, crafts and design school and plan for low income, live/work housing that suits makers m, workers, and students.

Everyone in Healdsburg should be interested in doing art. If they aren't good at it, they can at least try to do something.

Expanded rage of artistic/cultural offerings, convenient and affordable, inviting to a wide range of Healdsburg Expanded/additional arts spaces are likely to increase community/visitor attendance/participation.

Expose visitors and locals alike with visible manifestations of art all around town. More music, more sculpture, more painting, more that can be shared regardless of income level. Our restaurants are great, but expensive. We don't need to have 6 Michelin-starred places here.

Find some event where the community can come together and have fun, while having enough space or few enough people to not be crowded. Something everyone will have fun at that is like a year round fair for everyone.

Focus on expanding art opportunities for ALL community members Focus on residents.

For the community a renovated arts center would be amazing for the pride and support for town identity, but also an attraction for tourism to cross-market different types of art, opportunities, and support for all kinds of art. Currently the one-off events come and go in a weekend (sometimes without knowing about it) or there are events all over town too (art galleries, performing arts, music).

Cross marketing of art in town is essential to support all artists and businesses.

Fund and Give our diverse youth an opportunity for to engage in culturally diverse arts, dance, music, and theater Funding to be appropriately budgeted
Get children into art.

Give the town a place that is the central focus for a vibrant array of cultural/creative activities that bring us together for cultural activities.

Give younger people a way to express themselves through hands-on art 38 9.B.b
Packet Pg. 149 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) Survey Question: Thinking ahead 5 or more years, please describe ONE THING you want this plan to do for Healdsburg? (What will be different and better?)
Greater focus on arts than on wine and wine tasting
Have a public art program for the youth and everyone that can join.

Have a space for youth, of all backgrounds that could help build bushes and closes current gaps regardless of color, race, sex, and social economic status
have a variety of arts and cultural programs available that bring the community together Have more open and well-funded cultural engagement opportunities for underrepresented communities Have more places to show off people's art
Have more things to do like an amusement park
HHBG should support the visual arts through a new or renovated facility that would provide spaces for year-round art classes.

Headline: The City of Healdsburg elevates Creativity to solve the challenges of our times! Creativity is not just silly! It is the most important thing for survival and thrival. With the best plan ever, all residents utilize many outlets to express themselves, connect with new people, and leverage the abundance of our town to be healthy and vibrant. We have the potential to step into the next era with art being an integral part of climate justice and social justice. We can take the lead to take a stand and lead other towns of similar size forward!
Healdsburg is great for tourists who come to drink win and enjoy the art. What Healdsburg lacks are things for younger people to do.

What Healdsburg should have been a place where children or teens can go to have fun.

Healdsburg perceived as art centric, not just wine centric.

Healdsburg still has a small town feel even though it’s dominated by tourism, I believe it’s necessary to keep the activities in the square available and affordable for the guests and the public. But if there is a cost, try and have the guests/tourists pay for it! It's a treat to visit Healdsburg, the residents should not have to pay for the tourists impact on their city.

Healdsburg will be known and valued as a creative destination.

Healdsburg will be known not just for its wines and restaurants. It will be known as a center of art and culture.

Help with more community events that will involve families Hopefully engage children into loving their culture and find a love for art.

I am thinking back 5 years why this is still a topic. I am contacting city council today feel something is up again to disrupt what we already thought we have achieved.

I don't know
I don't now
I envision arts and culture as means to bring Healdsburg together.

I guess I'd just like the plan to make it easier for artists, musicians, and writers to present their work. And for residents and visitors to enjoy the fruit of their labor. Sorry to be so vague, but that's what I've got...

I hope it can create easier access to artistic endeavors for the community.

I hope there is a stronger incentive of love and appreciation for art in lower income communities in Healdsburg. I hope to see murals to help the culture around that does not cater to the delicate tongue of tourism but comes from the soft heart of the community. I would also like to see experiences and opportunities in art be extended to all the people at a sustainable, fair, and affordable cost.

I HOPE THERE ARE MORE MURALS.

I hope this plan will be able to develop an art walk across the town, to showcase the artists we have in our town.

I plan to make Healdsburg feel like home again. Our town is surrounded by tourists now that we can’t enjoy anything here.

I really would like Healdsburg to be known not just as a wine tasting town that people go to for the weekend it would be nice if it was more artsy and accessible to young people (5-18)
I suspect this survey is to gauge the public's support for turning the former Shed facility into a new arts venue. This is fine if the activities there are inclusive of all residents, especially vineyard workers, laborers, those on fixed incomes, and middle class residents and their families. In other words, it would be a shame if the events held there--or anywhere in town, for that matter--were tailored only to those who are wealthy and well-educated to attract funders and patrons. I sometimes feel that the City is more interested in making our small town more upscale (see Montage and the new restaurants and hotels downtown) and that it neglects those on the other side of the tracks.

I think it would be wonderful to have a space that draws talent from all areas and features regular performances in music, plays, musical theater, poetry, etc.

I think that in the future this plan should focus more on providing opportunities for youth to be involved in the visual and preforming arts. For me personally, I was a dancer for 12 years of my life. When I moved to Healdsburg, I found myself leaving school early each day to drive to Santa Rosa for dance practice. This is one of the main reasons I eventually ended up quitting dance all together. I know there is a small dance studio next to the high school, and I did go there for a bit, but there were many reasons that I along with many of the 39 9.B.b
Packet Pg. 150 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) Survey Question: Thinking ahead 5 or more years, please describe ONE THING you want this plan to do for Healdsburg? (What will be different and better?)
other dancers, eventually ended up switching studios. I think that the same goes for acting and theater in Healdsburg. I feel like it all is overlooked, and the kids I know who are very into preforming all end up going out of town, usually to Santa Rosa, to do so. Healdsburg High doesn't even have a theater or dance program. I am not sure if this is really what this survey is geared towards, but I think that the visual and preforming arts in Healdsburg are lacking and should be focused on more in the future.

I think that it is important to keep the needs of the residents of Healdsburg in the forefront of any plans for a cultural space. A space that encourages visitors is great, but it is most important to support community needs.

I think that there should be a plan in place to help with the development of aspiring artists may it be in combat sports or drawing. I think there should be a place where people could go to learn skills that could make their future such as a how-to-draw class or a training camp for combat sports artists.

I think that there will be more people in Healdsburg expressing themselves through art in five years and I think that art programs that already exist will be better
I think what they should, but more is activities for younger kids to do, have more artwork and just have a better system.

I want Healdsburg to be full of art and people's creative mind. Maybe some stuff painted on the sidewalks to show a more creative side of the town.

I want it to implement a performing arts program as well as more varieties of art and creative activities to do in Healdsburg I want more people to be included such as the youth of Healdsburg.

I want people to visit Healdsburg for the art and then discover the wine and food as a bonus I want this plan to be able to keep kids and families in town.

I want this plan to bring more of our community together. I do not just mean more events I mean all ethnicities and races coming together.

I want this plan to bring the community together.

I want this plan to have more visitors and to have more art in this town.

I want this plan to retain artists and to grow art and culture throughout the City.

I want this plan to support and expand the cultural options in the city of Healdsburg.

I want to city to embrace and support the Arts as vigorously as it does wine and food - from the population to developers through city government.

I want to have more camps.

I want to see it build more varieties of performing arts spaces throughout not only the plaza but all of Healdsburg in total.

I would hope that it be more connected with genuine art and creativity, especially music. That it be less 'pop' and schlock and more genuine, cutting edge and idiosyncratic.

I would like for every building that I walk into to have unique and meaningful art pieces with a history and story. Additionally, spaces that are actively being used to further creative endeavors in public spaces I would like to see more events for young ones and families with creative art and activities. I think we need to encourage young ones to be creative.

I would like to see more opportunities for local businesses and activities that branch out of more than just the plaza.

I would love this plan to bring arts and culture to ALL residents. It will be more diverse and inclusive.

I would love to see the town recognized as an art/ music venue rather than just wine.

I would very much like to be able to get involved with local and community arts once the pandemic is past us. I was involved when I lived in Tulare County before moving here and miss that aspect of the community. So, I'm hoping in 5 years the plan will somehow include me! :-)
I'd really like to have moved sculptures, the kind that people can move around town. You could make them heavy so people didn't move so far, but wouldn't it be so cool if you were in one place and saw a sculpture and then you came back, and it was on the other side of the plaza.

Ideally, this plan will bring more tourists into Healdsburg, thus bringing money into our local economy.

Idk
if there is a cultural arts center, it should be good and adequate venue to attract top talent so we can experience live performance of good caliber artists
I’m not planning on doing anything for Healdsburg
Improve race relations.

In 5 years, an arts and cultural plan for Healdsburg can promote the 'outside the box' thinking needed to move forward on addressing environmental and equity issues with wild and pragmatic wisdom. If we can't imagine a better world, we'll continue living in the one 40 9.B.b
Packet Pg. 151 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) Survey Question: Thinking ahead 5 or more years, please describe ONE THING you want this plan to do for Healdsburg? (What will be different and better?)
that is past its freshness date. Art is a way of viewing life, not merely a commodity. It doesn't discriminate based on age, background, or income. For example, Indigenous
In 5 years, I would like to see Healdsburg renovated and have art displayed around town and more art galleries that are affordable for all residents.

In the future I hope for this plan to just have a larger and more accessible place for people to be creative and have fun. I also hope that it will allow people who are very passionate about art to be able to practice it more without the restrictions of what you may be doing in school or your space at home.

In the next five years, I would like Healdsburg to be, overall, more involved in the arts to the point where all residents have various art programs available to them (photography, performing arts, fine arts, etc.). Right now, most of the art related activities in Healdsburg seem to be catered mainly toward tourists as tourist attractions rather than true creative spaces for anyone to express themselves artistically.

Include everyone in the community, no language barriers.

Include the youth
Inclusive and broad and diverse and true to Healdsburg
Inclusive art and creativity across genders, races, ages, and all backgrounds... and more street art and vibrancy in town. inclusivity
Inclusivity
Incorporate art into Healdsburg's Parks & Rec offerings. Equal attention should be given to art classes as sports classes.

Increase the amount of semipermanent public outdoor art exhibits Increase the level of community-wide participation and enjoyment of creative and artistic activities by 100 percent.

Interactive art in Healdsburg.

Invite other counties to participate and share their creative efforts here. Have an international aspect that opens Healdsburg up to a bigger picture.

Is there any way Healdsburg can bring some form of opera (classical- not country) to our city? It seems to me that the city is quite short of classical musical events. Could we please have more? Maybe work in conjunction with music in the vineyards to bring some of their music to Healdsburg.
it would be great if there was a building where people can go paint or buy paintings.

It would be great to see a type of maker space in Healdsburg. Either a maker space or more culinary creativity. Many people have great dishes but in a competition of many fast-food restaurants and tourist restaurants, it would be hard to compete. Being able to support more people with culinary talent would make a great addition to the community and could encourage people to share what they have.

It would be great to see residents all ages and colors and cultures in the plaza or other parks/locations, having celebrations throughout the year, be it art, music and/or dance.

It would give the town a lift in another direction. We focus so much on wine tasting and restaurants, wouldn't it be wonderful to be known for our arts culture?
Just want to be able to go to more exciting art exhibitions. keep art quality high.

Keeping our own community as priority, above that of visitors Larger space for outdoor concerts
leave Healdsburg
Leave it to the private sector with government support.

Less expensive Art things
Less wine, more theatrical performances
Let Healdsburg be known as THE place for artistic endeavors.

Local community will be stronger and more unified. People will help each other more Low cost/sliding cost or free spaces for artists, art exhibitions and performances. Widely disseminated information re events and opportunities. Opportunities open to wider audience. Good public art program should enhance city throughout its neighborhoods (not just 'plop' art on square, for example).
maintain small town flavor
Make arts and creative activities/events a part of the local culture and available to all, across generations, cultures, and income levels.

Make Healdsburg a destination for the Arts
Make Healdsburg affordable so artists can live, work, participate and exhibit here. Increase the density so the community of artists and 41 9.B.b
Packet Pg. 152 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) Survey Question: Thinking ahead 5 or more years, please describe ONE THING you want this plan to do for Healdsburg? (What will be different and better?)
patrons is organic and doesn't have to rely largely on tourists. Replace some tasting rooms with galleries. (get to a better balance.) Make the plaza and adjoining streets pedestrian-only with parking provided on the periphery of town.

Make it a town where everyone wants to visit! Add more places for teens to hang out.

Make it creative
Make it fun and exciting
Make it more fun for young people
Maximize the use of existing spaces and organizations first and then fill in the gaps with new initiatives.

Maybe have an artist present on evenings at the square that could involve kids in a certain type of art.

More activities for are kids
More affordable arts options for residents
More art opportunities for local youth and residents
More classes for the public!
More concerts
More creative opportunities for youth/teenagers
More cultural exchanges & communication between community members across age groups & SES.

More culturally inclusive events. More for kids. Affordable (some free) events. Street fair events. More appreciation for written arts.

More culturally diverse performing arts with ability for local participation/learning opportunities.

More Diverse and accepting community overall.

More ECE/ youth activity in the community
more exciting things for kids to do in town
More food
more free events for residents and visitors
More inclusion. I want all cultures to feel included here and to have more artwork displayed downtown.

More live music, please!
More opportunities and attraction.

More opportunities for a wide variety of visual and performing artists More opportunities for the youth beyond art classes at school. Parents shouldn't need to take their children to other cities or towns to take classes or experience art.
more public art
More sculptures
More spaces for kids and teens to do, as in stores or an arcade or spots to hang out.

More varied and distributed public art, funded by a tax on new development. 0.5/1.0% More vibrancy - more interactive experiences that involve local community More visible art around town...inclusive diverse art events in the plaza...

More youth involved with the community.

Move away from an alcohol based tourist destination, focus more on creative arts Move forward with the already planned and approved multi use space next to the shed. Having worked in and been part of management in multi-use spaces. The potential for developing a creative program schedule to a coma date a wide range of events and uses. Would add a dynamic to our city that has yet to be tapped.

N/a
New art programs
no
Not cause traffic congestion.
not sure
nothing I’m getting out of here
Offer more ethnic music
One thing I plan to do for Healdsburg is to make it feel like home again. Our town is surrounded by tourists and none of us feel like we can enjoy anything in this town because they take over.

One thing I want this plan to do for Healdsburg would be creating programs for people who wish to draw or study the history of art.

Also, these programs would be available for the youth. That is something I would like to see. This will help build connections with other people and come together as a family.
42 9.B.b
Packet Pg. 153 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) Survey Question: Thinking ahead 5 or more years, please describe ONE THING you want this plan to do for Healdsburg? (What will be different and better?)
One thing I want this plan to do for Healdsburg would be to establish programs for the young people who wish to learn more about Art or the history of it. I think programs would bring many smiles to many people. It would be able to bring people together and unite everyone as a family. Not to mention, it would be better if these programs benefited people later with their art careers. Programs that help people with their art careers would be great.

One thing I want to add to Healdsburg is a soccer field but with real grass. I want this because my dad is on a soccer team clad pisco and the fake grass makes the grass go too fast.

One thing is challenging but I hope the value is inclusive and reflective of Healdsburg's agricultural roots. one thing that I want to see in 5 or more years in Healdsburg is a public pool that’s just for the people who live in Healdsburg full time. I also want Healdsburg to make houses and places to live for homeless and for everyone from Healdsburg or nearby towns or people in Sonoma county who have lost their homes in fires or if they lost their jobs and or business homes or anything else from covid to help them and to help small local business and locals who make crafts or art and things like that Parallel the success of the Jazz Festival in attracting the talent and audiences for other cultural events. That would include a movie theater comparable to the Rialto in Sebastopol.

Plan events that include residents and do not negatively impact the environment and small town city feel.

Promote new artists rather than be a local club for old timers.

Provide a space for artists to create, nurture and perform.

Provide both working spaces for artists and arts center.

Provide enrichment for all our residents, have spaces for collaboration and fun!! Provide more affordable arts and cultural opportunities.

Provide more combined cultural experiences by including the arts, culinary arts, viticulture, and visual arts together. Maybe create an 'Art Walk', 'Town Walk’, progressive dinner walk, or Artists Tour by cars.

Provide more public art.

Public arts program
Put a strategy together which guides the city's government body's policies and project approvals, including a multi-talented/faceted advisory and authority to oversee the prioritization, financing and delivery of arts and culture in the community.

Put Healdsburg on the map as a cultural/arts city
Rehab the Raven. Get a realistic plan together (eliminate the kitchen, Actors Equity dressing rooms and community meeting space) Make it a performing arts theater or tear it down/sell it and start over.

Renovation de sus installations.

Renovate and find exciting ways to re-imagine the spaces that exist, and promote these spaces and events very well, in ways that appeal to both tourists and locals.

Renovate the Raven and turn it into a multi-use, creative space Renovate the Raven Film Theater and bring movies back to Healdsburg.

Renovate the Raven! Then once it's usable space, bring in more music. Thanks! And here's to you, Claire! Safe place for expression
Seeing it explode into a creative center that has no equal on the planet.

Showcasing artists and events from outside Healdsburg by bringing in more diverse and experimental artists.

Since Healdsburg is a destination for wine tasting and river activities, and there is a local following for the arts, people staying in Healdsburg for vacation have more choices for entertainment. Plus, they can bring their kids to the workshops and participate themselves. No need to drive anywhere else. Healdsburg will have it all.

Somewhere in Healdsburg there is an activity EVERY weekend that falls within the boundaries of an Art and Cultural experience, event, or opportunity. The theater is being used, the galleries are showcasing a new artist, a street is closed for a public performance, there is something happening in the Gazebo. There is someone playing music in the Plaza almost all the time.

Spread it out so that all folks have access not just downtown spread more positivity
Supplement public education with opportunities for youth to learn the arts Support a depth of creative inspiration by providing a variety of places for people to work, experiment, and learn within. In this way, the City will sponsor an openhanded invitation to connectedness and community through the practice of the arts.

Support our residents’ interests in arts and cultural activities. Make these activities available and interesting to all residents and all ages. 43 9.B.b
Packet Pg. 154 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) Survey Question: Thinking ahead 5 or more years, please describe ONE THING you want this plan to do for Healdsburg? (What will be different and better?)
Tourists are also important, so they should also be available for them to participate in. I think we need a better balance between residents and tourists. Healdsburg needs tourists to support all the restaurants, shops and tasting rooms. But these places are also appealing to locals and they should be accessible and affordable for them, as well.

The character of the city is broadened to offer world class interfaces with the arts.

The cost of art classes should be lowered.
the galleries here are not really for locals or youth, just to sell paintings to rich tourists, I think there should be a less exclusive one The town will grow rapidly and change after the new housing development is completed. I have no idea what will be 'better' at that time.

Note: I have lived here for 40 years so biased.

There better be a fair of some sorts like in Cloverdale or Santa Rosa Thinking ahead 5 more years I want to start helping the community This plan should contribute to making living in HB sustainable for residents. Right now, it feels like HB caters to tourists and little attention is paid to what makes a sustainable community. It seems very likely that, to have a healthy, sustainable city, residents of all socioeconomic levels and backgrounds should be able to participate meaningfully in the community - and opportunities to be creative could very well be the most important means to reach that goal. HBG needs to take the pulse of the community every year no matter what arts and culture plan results; being nimble and able to adapt to residents' changing needs and desires should be built into any plan.

A big shiny new performing arts building won't accomplish this even though big donors seems to love building buildings.

To better communicate the opportunities to participate in the arts no matter your background, age etc.

To bring the city together and share both arts, seeds, music, and ideas. More community cross involvement To cultivate Healdsburg externally as a nationally recognized arts destination and to foster the power and beauty of the creative spirit within our community as part of our identity.

To have an In-n-out
To have more diversity in the audience who appreciate arts and culture Unite all the different efforts and programs in the city into one place where visitors and residents can easily find ways to participate in and support the arts.

Unite the cultural divide
Visitors would see Healdsburg as an artist’s community.

We will use art and creativity to build bridges across divides in our community.

Wide and widely publicized selection of artistic and cultural activities will be offered.

Would hope it's more open to anyone interested in showing their work Young inclusion
Youth club! Teen club! Something for young kids like me to do 44 9.B.b
Packet Pg. 155 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) Survey Question: In a few words or phrases, describe your definition of arts and creativity in Healdsburg
I believe Arts & Creativity are essential, music really does change lives. - Arts & Creativity bring greater meaning to life.

A great way to get the community together.

A group to support the existing and new local artists and showcase their work to locals and visitors.

A place that supports artistic expression and education for its residences!! A unified statement of the people and the land. Anesthetic definition to act as a foundation to erect fine art rather than poorly made murals (Plaza across from Art Center) and odd sculptures. a variety of works representing multi-cultural themes
A very active arts community of open artists studios with workshops in painting, drawing, mosaics.... Full season of plays as we have had at the Raven, but with two spaces one main stage and one smaller for studio plays. For the summer Shakespeare, a workshop with kids and parents. Musicians offering daily demonstrations and small combos playing classical music in the plaza. Open mic nights for new comedians in one of the cafes, then new musicians, then poetry slams in the art galleries. More new play readings.
ability to attend local plays and music in public or affordable private venues activities that you must think when doing it
Activities and programs which would enrich the creative and cultural lives of residents (ok, and visitors) activities that encourage connection to your heart
Activities that provides enjoyment for adults, children, and tweens.

All art avenues are needed
Allowing space and opportunities for talented people to share and for those of us not so talented to enjoy An enlivened, imaginative community who use their visual skills and creative thinking to imagine an equitable, healthy, and happy future.

An expression of emotion or thought portrayed through a medium of creativity.

Anything someone does or creates that expresses their feelings, emotions, self, or culture.

Anything you can think of. Anything you build/draw/write.

Art and creativity are where the mind and soul combine to discover, imagine, and explore the past and present. It's a vessel to transport us on our own journey or to enjoy with companions. Healdsburg is a port in life's storm.

Art and creativity in Healdsburg is strong. There are so many talented residents. I'm glad the city is usually receptive about artistic opportunities.

Art in square seems most successful and welcoming...like the music & fairs. Need to expand beyond the square. Jazz festival very successful but needs to be affordable to lower income residents.

Art in the dark, music in the plaza, day of the dead event.

Art is exiting, happy. It can be special help protests and make others happy. It gives better days and is a great activity Art is expressed throughout Healdsburg. There are many things that adults can tour around but there is not enough for children or the youth to do. Something that really gets the interest of younger people are LED lights placed around town which are amazing for pictures. The thing is that teens do not have much to do in Healdsburg and there is not much opportunity to get out there.
art is something someone can create, and creativity is when someone has a vision in their head, and they can bring it out to life.

Art is the expression or application of human creative skill and imagination, and creativity is the use of the imagination or original ideas, especially in the production of an artistic work. art should enhance the beautiful area we live in, and reflect the varied talents, who reside here. art, music, plays
Art/Craft shows, museums, music events -my perspective is as an attendee, not a participant. arti is cool
Arts and Creativity are a big part of Healdsburg because it is more of a tourist town and may help bring in more people.

Arts and creativity in Healdsburg are flashy
Arts and creativity in Healdsburg comes from the heart and is really thought out.

Arts and creativity in Healdsburg is one of a kind. We need to grow it! Arts and creativity in Healdsburg is very important for the community and it should be a priority. As of now, arts and creativity in Healdsburg usually relates to small concerts in the plaza or other various tourist attractions.

Arts and creativity make Healdsburg money, and draw in tourist dollars, but most artists even successful ones can't afford to live *or* work there based on their work alone, so Healdsburg has just become a selling venue for them like other tourist 45 9.B.b
Packet Pg. 156 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) Survey Question: In a few words or phrases, describe your definition of arts and creativity in Healdsburg
cities. If you want to attract artists, then you should make the city hospitable to their needs. The affordability issue is not new. Permits and zoning is not new.

Arts and creativity provide an area of expression and love for community through it. The most material art in Healdsburg is based on boujee metallic abstracts that do not provide any human comfort or joy to see as the community feels disconnected from them. We need more color and humanity in our art! Arts and creativity should strive to be interactive, thought provoking, and accessible to all residents.

Arts and Creativity to me is any way of externalizing and processing emotions or emotional experiences.

Arts and music of different cultures and backgrounds focused on different ethnicity in HBG today. Do we know what others besides Latinx live in HBG? How could we bring that forward? Arts are the multi-faceted products of people who have been not just inspired to create but encouraged, supported, exposed to the possibilities. Creativity belongs to each one of us, untapped, unexplored, or flourishing and is a powerful tool we can use to expand ourselves, our communities, our sense of place and to promote a collective identity of creators who have space to exist.

Arts is what someone may be able to create, the talent that they have. Creativity is when someone comes up with ideas and they use their skills to bring them to life.

Arts mean live performances of music, plays, dance, etc. creativity to me means artistic ability and being able to showcase it whether in paint, paper, etc.

Arts should be an inclusive and eclectic thread that ties the members of our community together through visual, performing, and written arts activities. The arts should be available to all and be reflective of the many colors of our community.

As an out-of-towner I appreciate the fine dining and the Raven Theater. I haven't had a chance to experience other activities.

As it exists, I think it is too tourist oriented. This town is already inundated with tourists; and arts and 'creativity'' should be more connected with people who live here
Aside from the Tuesdays on the plaza concerts, the city of Healdsburg does little to promote or enhance creative opportunities or exposure to the arts. Most of the opportunities to enjoy the arts are available only through the efforts of private enterprise i.e. The Raven players, local galleries, or arts organizations. I'd like to see the City do more to support and promote events and most importantly, provide a space for arts events to take place. It would be great to see a performing arts space that also provides space for art studios and a maker's space. It would be nice if the city focused on that instead of finding a permanent home for farmer’s market.

Average.
beautiful, unique arts and quiet, calming places to relax.

Being introduced to new works of art, expanding my cultural horizons Bland and just made for either older adults or young children. boring
Brings people together, making long lasting, beautiful memories Budding potential to make Healdsburg stand out as a destination and best place to live for arts and creativity for locals and tourists (and as something besides wine/alcohol consumption) Community oriented cultural and educational opportunities Concerts Public art Maker workshops Children’s classes Affordable art instruction Cooking classes for kids, art and crafts for family, outdoor activities for families Could be better
COVID has thrown everything off course but even before the pandemic Healdsburg needed an arts and cultural space creative
Creative and interesting art comes from having a critical mass community of artists and I would love to see Healdsburg take concrete steps to support the formation of such a community, but I am not optimistic given current development trends in Healdsburg
Creative arts are so important for all communities not just Healdsburg. We need to keep them alive! Creative expressions that inspire and nourish the soul and connect people more deeply to the world by opening them to new ways of seeing, listening, and appreciating.

Currently--creativity is for the wealthy, or not to be interacted with. The Vision--creativity enriches everyone's lives, creates a platform for the most important of conversations, and gives meaning and unique place fullness to our town. 46 9.B.b
Packet Pg. 157 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) Survey Question: In a few words or phrases, describe your definition of arts and creativity in Healdsburg
different fun awesome
Drawing
Drawing, paintings, murals
Events, public art, festivals
Expressing alternative visions of the human experience.

Expression and appreciation of visual, performing, and cultural arts.

Expression that brings us together as a community.

Expressive Free
Films, live theater, music performances, culinary.
fine
Fine art- painting, sketching, etc. Crafts- pottery, metal arts, etc. Music For me, creativity comes first... it's an inspired process that requires space, practice, tension, quiet, courage, play, and depth.

It's deeply personal, sometimes joyful. Sometimes the result—art, is a gift to give... and receive. Please don't trivialize the act into an attraction for a buck. Be artful in your consideration of what the City is offering. That, would be cool.

For the elite, older white folks
Freedom of expression that's tame enough for the public From what I've seen and personally experienced, currently It is a little pretentious & catered to tourism (which I understand) & elite population (which I detest), but ideally it would also more inclusive & family friendly for the average Healdsburg resident and surrounding communities.
fun
Fun
Fun and exciting for are kids
Fun art around the town that me and my family do on walks and strolls. good high quality
good quality but needs more variety
Growing our community
Hands on events for children
happy, upbeat
Having art easily available to perform and see for residents and tourists in many different forms Having fun and expressing the love we have for this town through art.

Healdsburg art is creative, and always has a little secret in the corners of the art pieces Healdsburg is a great place to eat and be entertained. A summer Shakes spear series in the park would be a good addition.

Hire a new director for raven theater and do more high quality and relevant productions Healdsburg is full of creativity in all the fields. Art, music, food, wine, architecture, flowers, and agriculture are thriving and need more exposure to the residents and tourists.

Healdsburg should be considered a destination city for the arts and arts programming.

Healdsburg sits in a beautiful setting. Surrounded by beauty it should be represented by the highest quality of visual art and music.
high quality
I don't get to see much just because I can’t go out. From what I know there are a few places that have art involved.

I don't have one
I don't know
I don't know about any of this or see any of it.

I don't really see them enough to talk about the creativity in Healdsburg I envision places and opportunities for local artists (especially young people) to share their talents in an accessible and affordable way, and an environment that promotes ease and awareness for those in the community who appreciate art and wish to partake of it, see/hear/experience it.

I feel like Healdsburg is all about wine and wine activities, which leaves out a large amount of population (children, adults who don't drink, seniors, and people who can't afford to go out and dine in this town) to enjoy possible artistic events.

I feel like I don't see much of it while I'm in Healdsburg I feel our arts scene is a little conservative, but perhaps that's fitting in a small town. I'd like to see art and performances 47 9.B.b
Packet Pg. 158 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) Survey Question: In a few words or phrases, describe your definition of arts and creativity in Healdsburg
with a bit more 'edge,' myself. Especially when it comes to literary readings, which tend to be middlebrow and kind of dull.

I love the rainbow fence by Gibbs Park and seeing art around the square.

I love the recent outdoor art installations around town. I hope these continue! I really like the cultural murals on Plaza street, and I wish there were more.

I think arts and creativity are the ideas and things that display and define the culture we have around us.

I think in a small town like this, for there to be a strong artistic community would be important, because right now I don’t really feel that for youth, maybe for adults though
I think there should be more events with art in Healdsburg and invite everyone around Healdsburg I would define it to have fun and to pass the time.

I would like to see art classes and workshops offered for adults in Healdsburg, as part of the Parks & Rec department. PreCovid the library had a few adult art classes, which were great - but we need more! Overall, I'd prefer art classes to athletic classes via Parks and Rec.

I would love to see murals, public art spaces, color!! Music not just on the plaza with alcohol but more family venues, dance venue, outdoor movies, kinetic sculpture parade, teen space! I would say that the definition of arts and creativity in Healdsburg is the ability for the community to foster different aspects of culture, and through art this culture can be expressed creatively.

I've worked in art galleries, museums and have performed professionally at the Raven. The art galleries are well supported by town but feel the experience at Raven is diminished due to facility issues and more support for artists that work there.

We need to raise reputation of RPAT to attract more quality artists & this is very important to the town.

Idk
In my opinion, aside from Healdsburg Jazz, tourists don't come here for cultural events as much as for wine tasting and dining. There should be more emphasis on arts and creativity for residents.

In my own words, I believe that my definition of art and creativity is the way how art is expressed and how each mural or creative activity tells a story.

Inclusive space for all creative expressions
Incredibly important for everyone. Especially helpful for kids. Exposing them to a world with which they were not familiar.

Innovative, talented, natural free-form
Inspiration Enhanced experiences for residents and visitors, beyond wine tasting. (Create a broader reason for visiting and enjoyed community participation)
Interactive exhibits and events (indoor & outdoor), gallery/meet the artist events, live theatrical performances (!), live music, art/sculptures in the community.
inviting and homey
It comes from the heart and is very thought out.

It feels like arts and creativity are limited to children and select adults (usually older and wealthier).

It has faltered as the town has become more occupied by second homes and wealth. In the past, it felt like more a part of the fabric of the town... we need to constantly be attracting creativity to keep Healdsburg vibrant into the future.

It is limited to visual art in galleries and some public art It shares what people in Healdsburg are like
It's there, but I must dig to find it. As a new resident I don't know what's available. I notice a lot of small art programs popping up but not of the caliber I expect. Healdsburg has a great art and cultural heritage but the only artwork I see is what is for sale in private galleries. Is there a physical place I can learn and discover more of it? It's what creates memories
its nicest
Lacking
Less wine, more theatre
Libertad de expresión
Limited opportunities
Live music, spoken word, art shows, cuisine, acting, dance, and cultural celebrations that bring our diversity into the light of day and let us celebrate together.

Local and it is targeted for residents that will enjoy participating in the arts and culture activities.

Lovingly inspired Creative Inclusive Well planned, managed & attended Many of the arts in Healdsburg can be seen as expensive with a moderate variety. 48 9.B.b
Packet Pg. 159 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) Survey Question: In a few words or phrases, describe your definition of arts and creativity in Healdsburg
Many options for many different interests. Do not boil everything down to what we think will appeal to everyone and will ultimately appeal to no-one.

Multiple places around town to be surprised by people's imaginations, like the sculpture that just cropped up next to the antique shop at the north end of town. Brilliant!
murals and bringing the community together through pretty things My definition is a city that is colorful and looks alive with color and have areas that draws one into. It could be more interesting nooks and crannies around town. I think it is very important to draw people away from the Plaza down towards railroads tracks area, and northern areas
My definition of art in Healdsburg is murals and paintings My definition of arts & creativity in Healdsburg is participatory in nature for all ages and cultures. And in different locations around Healdsburg. Collaboration with community partners like the library and schools would also be helpful.

My definition of arts and creativity in Healdsburg is community coming together and having fun whilst looking at artwork made my children.

My definition of arts and creativity in Healdsburg is creatively enhancing what we already have in the town by adding more activities more food(culinary) by which we can support businesses and increase revenue to support more activities.

Not many places for people to express themselves or do art.

Nurturing the imagination Crossing boundaries of expectation Surprise Freedom Sharing One of the ways to express ourselves
Open forum in several areas where people of all ages can engage in some form of artistic endeavor.

Open mindedness and encouragement of all types of art, dance, film, music, etc.

Oportunidad, comunidad, distracción, unión, aprendizaje, diversidad y multicultural.

Outside art - live and visual. Galleries!
participating in events that fill your heart
People exploring their passion in a public format.

Please read my previous comments, especially #12. Creativity breathes life into Healdsburg and makes for a kind of beauty that feeds our souls. Cultural experiences and wisdom expand our appreciation of differences and open our senses. We learn from each other. We have allowed major imbalances to occur in the world and on the planet; they are begging for greater reverence for nature, respect for diverse cultures and people; and the inclusion of a creative artists' untethered viewpoint. Without arts and culture, we are a more brittle community. Healdsburg streets, College and University, left us a legacy and a clue as to our founders' intentions. They believed in the sustaining power of establishing a regional school to grow the town in a healthy direction and keep it vibrant.

Pre-pandemic: lively, available, and diverse art scene.

Preparing to expand to become an Arts and Cultural Destination promising, but not matured
Providing the community an opportunity to experience the creative process either for themselves or being inspired from seeing another's creative process.

Public events, gallery events w/meeting artists, live performances, live music, public art, classes, written arts.

Quality entertainment, always room for improvement and growth repurposing the obvious, providing surprise and delight with an action, event, or object a community willing to risk exploration and execution of novel ideas using city resources and talent Right now, lackluster obviously. The Raven could be a shining star. We need it for locals, to draw more quality outside, bookable performances, to have a place that isn't a black hole for a CHILDREN'S THEATRE $$$ Sculpture and music are my preferences in art
Sculptures, murals, and purposefully interesting trees all qualify. Anything that's been made fun or interesting to look at sculptures, celebrations, unity
Something beautiful; something that makes you think, something you enjoy and would like to repeat.

Sounds like fluff for tourists.

Sporadic events. Need for more music venues with range of classical to modern Stale, old, hidden
Stale, white, old
Street art/ murals or bring art and color into town.

Student driven.
49 9.B.b
Packet Pg. 160 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) Survey Question: In a few words or phrases, describe your definition of arts and creativity in Healdsburg
Supportive environment for both individual artists/makers as well as group events The arts and creativity in Healdsburg seems to be limited to the square. To my knowledge this is the only place that features artistic endeavors, yet there are other locations and avenues that could also benefit from events. I was surprised to learn that there are other shopping centers.

The arts define our culture and society. They are inspirational, encouraging, supporting. To live in a place where you can shun the miseries of the world for an hour or two, be catapulted into another realm of life would be a wonderful gift. Some of the shows at the Raven (especially musicals for me) have had that affect. We need more of these.

The arts in Healdsburg to me are film, live theater, live music concerts, and galleries. Creativity is offering those in a variety of venues.

The arts of Healdsburg are a very thing to have because you can just walk by the plaza and have amazing artwork hanging.

The community coming together to make Healdsburg a better place to be.

The definition of arts and creativity in Healdsburg means bright, wealthy, and capable of bringing smiles to everyone.

Where one can pour their hearts out with using heart. However, there needs to be a little more sunshine for Healdsburg by using art to brighten it up.

The feeling of comfort and joy.

The Glue. We are all pent up. The focus on a monoculture. Got to get back to the arts to express not impress. Our guests, the visitors of our town, need to see more of our local experience. I define Healdsburg art and creativity as the synthesis of what it means to live here. Our shared geography and the Tie That Binds Us Together! The minds and creativity of children, young adults, and adults put together for outsiders to see and for us to express through public events and displays.

The performing arts.

The sculptures, the fountain, the music nights, events such as the tree lighting, performances at the Raven Theater, dance and music lessons, and art classes in school.

There are many artists, galleries, and musical events, such as Jazz Festival. Raven is trying hard to produce quality theater.

There are some fun fair type things in the plaza in the summer but not too many There is some art around here but not enough.

There's a lot of art every turn
There's a lot but not a lot for youth and the minority groups in Healdsburg There's a lot during summer or certain holidays but theres not much throughout the whole year and not much for just kids Those creative events or experiences that stimulate understanding and appreciation of ourselves and our fellow citizens Though aesthetic objects and places are important to me I define arts and cultural as 'a way of being and viewing the world with depth, imagination, reverence and anticipation.' An arts and cultural focus can offer 'the glue that minimizes our divisions so we connect at the level of soul.'
To me, there is creativity in looking at the splendid nature around us and figuring out how to create a vibrant, thriving natural world. There is creativity in making things, not just painting and sculpture but inventing things (e.g., maker spaces for electronics as well as crafts, welding, etc.), perhaps experimenting with fashion couture, or making music in new ways; creating art, games and music using computer technology; presenting poetry slams or other performance art - basically, whatever would attract kids and young women and men to give them a place to belong and be creative.

Too exclusive and expensive
Too much focus on art and government should not be involved financially Total
um
uniform. need more, new.

Uplifting and supportive.

Very impressive, especially for a town of our size.

VERY white dominated
Vibrant downtown atmosphere. Worldwide reputation for rich and memorable arts experiences worth traveling for.

We are a small city with plenty of talent but without the facilities or venues to encourage more participation and attendance. The arts in Healdsburg focused on community participation but not on first-class performances. Result:

Healdsburg arts and creativity feel quaintly provincial (Jazz Festival excepted).

We are blessed to have lots of art and performance opportunities but now our movie theatre closed. It would be nice to see more diverse music. Also more events in plaza that incorporate arts, music and wine/beer and food. 50 9.B.b
Packet Pg. 161 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) Survey Question: In a few words or phrases, describe your definition of arts and creativity in Healdsburg
We have a growing presence of public art in Healdsburg and need more. Music in the Plaza seems to be the only venue for music (although there is some offered at the Raven) We Ned to include the Arts in our regional persona, not just wine and food.

We need more
WE need to creatively solve the problem of housing for field and seasonal workers. WE need to value dignity of all people who come to Healdsburg - those with money in their pockets to spend and those who come to earn a money to live. Arts without respecting the value and dignity of all people is emptiness.

We're lucky to have as much as we do for a small town but there is lots of room for growth, especially for young people.

Making it special for locals is all that matters (tourism will follow). Tourism does nothing for the inclusivity we need to improve on.

Wide variety, could be more culturally diverse on stage and off. 51 9.B.b
Packet Pg. 162 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) Healdsburg Community Cultural Plan
Benchmarking Report
Creative Vitality Index Snapshots
52 9.B.b
Packet Pg. 163 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) City of Healdsburg Arts and Culture Community Plan: Benchmarking Report City of Healdsburg
Arts and Culture Community Plan:

Benchmarking Report
53 9.B.b
Packet Pg. 164 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan City of Healdsburg Arts and Culture Community Plan: Benchmarking Report Contents
Observations ....................................................................................................................................................................................................................................... 3 Creative Vitality Index: Healdsburg and Comparisons .............................................................................................................................................................10 Benchmark Cities: Program Highlights .........................................................................................................................................................................................13 Jackson Hole, Wyoming...............................................................................................................................................................................................................13 Cultural Tourism......................................................................................................................................................................................................................13 COVID-19 impact .....................................................................................................................................................................................................................13 City-Managed Cultural Spaces .............................................................................................................................................................................................. 14 Artist Retention ....................................................................................................................................................................................................................... 14 Laguna Beach, CA..............................................................................................................................................................................................................................15 Cultural Tourism......................................................................................................................................................................................................................15 COVID-19 Impact.....................................................................................................................................................................................................................15 City-Managed Cultural Spaces ...............................................................................................................................................................................................15 Artist Retention .......................................................................................................................................................................................................................16 Santa Fe, NM ................................................................................................................................................................................................................................ 17 Cultural Tourism..................................................................................................................................................................................................................... 17 City-Managed Cultural Spaces .............................................................................................................................................................................................. 17 Artist Retention ....................................................................................................................................................................................................................... 17 Boulder, CO ..................................................................................................................................................................................................................................18 Cultural Tourism.....................................................................................................................................................................................................................18 COVID-19 impact ....................................................................................................................................................................................................................18 City-Managed Cultural Spaces ..............................................................................................................................................................................................19 54 9.B.b
Packet Pg. 165 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan City of Healdsburg Arts and Culture Community Plan: Benchmarking Report Artist Retention .......................................................................................................................................................................................................................19 Sedona, Arizona............................................................................................................................................................................................................................20 Cultural Tourism.....................................................................................................................................................................................................................20 City-Managed Cultural Spaces .............................................................................................................................................................................................. 21 Artist Retention ....................................................................................................................................................................................................................... 21 Cultural Equity Policy............................................................................................................................................................................................................. 21

55 9.B.b
Packet Pg. 166 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan City of Healdsburg Arts and Culture Community Plan: Benchmarking Report Observations
• The most significant areas of difference when comparing creative economies of similar communities are cultural nonprofit revenues and art gallery/individual artist sales, with Healdsburg considerably lower in these categories. • Jackson, WY has a very strong CVI compared to all other benchmark communities. Jackson has focused on cultural tourism campaigns and dedicates much of it lodging tax to marketing, promotions, and infrastructure. It does not support artists directly, but rather organizations and attracting visitors to the areas, which has seemed to successfully support individual artist sales. • During the pandemic, Jackson’s tourism is stronger than anticipated and tax revenue has increased, mainly due to strong outdoor recreation options.
• Affordable housing is an overarching issue with artist retention. A privately developed artist live/work facility is under construction in Laguna Beach, following a multiyear approval process; however, a City-sponsored project was the subject of a 2017 Art Space feasibility study and, while needed, it was abandoned following opposition from some community groups. Many communities have not figured out how to tackle the challenge. Laguna Beach and Boulder CO have distinct infrastructure and initiatives for artist support. • Like the recommendation in the Healdsburg plan, Boulder, CO partners with Create Boulder, a foundation established to increase overall funding for the arts, whether through corporate or individual philanthropy, by establishing a central “clearing house” for donations that will positively augment the City’s existing efforts. Laguna Beach has created a new fund to solicit and receive public donations for the public art program; the fund is based on the presence of significant wealth and interest in the community. • The City and Create Boulder supports individual artist through its Creative Neighborhood Program. Laguna Beach created a new $100,000 fund this year for individual artist projects as COVID response, and to create public art opportunities for artists new to the field.
• Boulder has an impressive variety of cultural spaces, including non-traditional spaces across the city. Laguna Beach conducted a feasibility study but chose not to build a cultural arts center/theater facility; the study recommended exploring better use of and improvements to existing facilities.
56 9.B.b
Packet Pg. 167 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan City of Healdsburg Arts and Culture Community Plan: Benchmarking Report City Jackson, WY Laguna Beach,
CA
Boulder, CO Santa Fe, NM Sedona AZ Healdsburg, CA
Cultural Agency Staff Cultural Arts Office Of Arts &
Culture
Arts Commission Chamber Of
Commerce
Community Services
Address P.O. Box 4413
Jackson, WY
83001
505 Forest
Avenue, Laguna
Beach 92651
1001 Arapahoe, Co
Boulder, CO 80302
200 Lincoln Avenue,
Santa Fe NM 875094
45 Sunset Drive
Sedona, AZ 86336
1557 Healdsburg Ave,
Healdsburg, CA 95448
Phone 307-734-9026 (949) 497-3311 720-564-2355 505-955-6707 928-203-5078 707.431.3152 Established By City Council Ordinance Ordinance Ordinance By City Council
Ordinance Of The
Mayor
TBD
Year
Established
2010 1987 1985 1992 TBD
Website Www.Jhpublica
rt.Org
Http://Lagunabea
chcity.Net
Https://Bouldercolor
ado.Gov
Https://Www.Santafe
nm.Gov
Https://Www.Sedon
aaz.Gov/YourGovernment/Depart
ments/Arts-AndCulture
Https://Ci.Healdsburg.Ca
.Us/924/CommunityCenter
City Agency
Or Nonprofit?
Public Art Task
Force
City Agency City Agency City Agency City Agency City Agency Board Task Force Arts Commission Arts Commission Arts Commission N/A TBD Members 8 8 5 9 None TBD
Appointed By Mayor City Council City Council City Council None TBD Policy Or
Advisory
Advisory Advisory To City
Council
Advisory To City
Council
Advisory To City
Council
None TBD
Cultural Plan 2015 2016 Culture Connects:

Santa Fe (2016)
2013 2020/2021
Demographics
57 9.B.b
Packet Pg. 168 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan City of Healdsburg Arts and Culture Community Plan: Benchmarking Report City Jackson, WY Laguna Beach,
CA
Boulder, CO Santa Fe, NM Sedona AZ Healdsburg, CA
City Population 7,686 22,991 326,078 150,056 10,339 12,104 White 74.1% 79.30% 79.80% 39.50% 84.30% 47.5%
Hispanic 24.9% 9.50% 9.80% 51.10% 12.00% 30.00%
Asian 0.0% 4.50% 5.60% 1.60% 2.00% 1.50%
AfricanAmerican.1% 0.90% 1.20% 1.20% 0.40% Less Than 0.1% American
Indian
0% N/A 0.30% 4.20% 0.00% Less Than 0.1%
Other .9% 2.70% 3.90% 2.20% 1.10% 0.1
Median Income $75,150 $121,474 $78,642 $59,192 $60,015 $90,300 Administrative Information
City General
Fund Budget
$23,248,457 $108,500,000
(FY 20-21)
$288,900,000 $102,357,829 $21,924,060
Capital
Improvement
Budget
$7,393,676 $7,040,000 $85,600,000 $79,262,976 $7,354,550 Staff Director Carrie Geracci Sian Poeschi, Matt Chasansky Pauline Kanako Kamiyama
Nancy Lattanzi Dave Jahns
Contact 307-413-1474 949-497-0722 720-564-2355 (505) 955-6653; (928) 203-5078; 707-431-3152 Position Project Manager Cultural Arts
Manager
Arts Manager Assistant Director Arts & Culture
Coordinator
Recreation Manager
Reports To Nonprofit
Board
City Manager Library Director City Council/Mayor City Council Community Services Director
Staff FTE Count 1 Now, Usually
2 Ftes
2 3 3 1 1
58 9.B.b
Packet Pg. 169 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan City of Healdsburg Arts and Culture Community Plan: Benchmarking Report City Jackson, WY Laguna Beach,
CA
Boulder, CO Santa Fe, NM Sedona AZ Healdsburg, CA
Additional Staff
Positions
* Arts Coordinator Public Art Admin;
Grants Admin
Assistant Director
Assistant
* TBD
Department
Budget
$3,000
commissioning
budget from
government;
$250,000
annual budget
$954,000 (preCOVID)$1,400,000; 17%
budget cut PostCOVID
$2,000,000 Usually,
[Cut By 53% PostCOVID]
$65,000 - $75,000
per sculpture per
year for public art
Sources Of Funding
City General
Fund
$45,000 $264,000 $1,253,191 $1,918,135 $2,400,000 City
General Fund And
$500,000
Contingency Fund
Private Funding Yes $250,000 for
public art
projects. City has
created a fund to
solicit and
receive public
donations of any
amount for
public art
projects.

Create Boulder 50%
Matching Gift
Partnership,
Awarding More
Than $40K To Local
Area Artists
$925,000 Grants
Matching Program
Created Between City
And Local NonProfits.

Every Dollar
Designated By City Is
Matched, Creating
$1.5M For Local
Cultural
Infrastructure.

Earned Income NA NA NA NA NA NA
Sponsorships NA NA NA NA NA NA
Other Lodging Tax $440,000 from
the Tourism BID
Community Health
And Safety Tax; Seat
Tax
Primarily Funded By
Lodgers Tax
59 9.B.b
Packet Pg. 170 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan City of Healdsburg Arts and Culture Community Plan: Benchmarking Report City Jackson, WY Laguna Beach,
CA
Boulder, CO Santa Fe, NM Sedona AZ Healdsburg, CA
Program and Agency Information
Grants N/A $200,000 for
grants to arts
organizations in
recent years
Increased From
$750K To $975,000
In 2020
Yes N/A
Organizations N/A $200,000 See (1) Below Yes N/A
Artist Grants Or
Fellowships
N/A $100,000 in new
(2020/21)
funding for
individual artist
projects as
COVID response
Yes Yes N/A
Other N/ A N/A Yes - "Creative
Neighborhoods
Program"
City Offering Special
Low-Interest Loan
Programs
N/A Public Art/Arts
Organization
Mapping App
CapacityBuildingYes No Special "Rent Free"
Days For CityOwned Performance
Arts Venues
Yes - Through
Matching Program
No
Arts Education Yes No No Yes - Through
Matching Program
Yes
Special Events Yes Yes No No Yes
Historic
Preservation
No Yes No No No
Festivals And
Special Events
Yes Yes Yes Yes Music Festivals
60 9.B.b
Packet Pg. 171 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan City of Healdsburg Arts and Culture Community Plan: Benchmarking Report City Jackson, WY Laguna Beach,
CA
Boulder, CO Santa Fe, NM Sedona AZ Healdsburg, CA
Other Programs Yes No No No Yes
Arts Calendar No Yes Yes No
Newsletter No No Yes No Yes
Arts Directory Yes Yes No No
Artist Census No No 2017 Census Of
Boulder Artists
No No
Poet Laureate No Yes No Yes
Cultural
Diversity Policy
No No Yes No Yes
Arts Or Cultural
District
No Yes No No Galleries With
Shuttles On FirstFridays
Arts Facilities
Managed
Owned, Not
Managed
No Owned, Not
Managed
Owned, Not Managed Owned, Not
Managed
Artist Live
Work Space
No One private
project under
construction.

Public project
assessed in 2017
Art Space Study
but opposed by
some in
community
No No No
%-For-Art
Ordinance?
Percentage?

1.50% 1.0% Ordinance
plus mural
program and
additional Arts
Commission
projects
1% For Public Art
Policy
2% N/A
61 9.B.b
Packet Pg. 172 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan City of Healdsburg Arts and Culture Community Plan: Benchmarking Report City Jackson, WY Laguna Beach,
CA
Boulder, CO Santa Fe, NM Sedona AZ Healdsburg, CA
Private
Development
Requirement?
No Yes No No No
Annual Budget $250,000 964,000
PA= $250,000
$300,000 For 2017-
18 2000000; $400,000
Separate Budget For
CIP From The State.

Two-Budgets With
One From The City
And The Other From
The State
$1,820,000
Partner Agencies (If Any)
Tourism Agency Hoteliers’
Business
Improvement
District: Fund in
part by and
regrants TOT
Funds
Create Boulder
Foundation
Chamber Of
Commerce
NOTES: None New And
Remodeled
Commercial And
Industrial
Developments
And Residential
Developments Of
4 Or More Units
Categories:

Operating Support,
Community
Projects, Arts
Education, Rental
Assistance, Cultural
Field Trips,
Scholarships
Funding Focuses On
Youth Arts,
Economic Growth,
Creative Spaces And
Community
Engagement And
Participation. Youth
Cultural Passport.

Assists with
promotion of events,
representation of
interests of
American Indian
population, and
creation of public
art/art mapping
62 9.B.b
Packet Pg. 173 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan City of Healdsburg Arts and Culture Community Plan: Benchmarking Report Creative Vitality Index: Healdsburg and Comparisons
Snapshot of the Arts in Healdsburg 2018
United States CVI = 1.0
Creative Vitality Index

1.08 CVI Value
Past 5 years of CVI Performance
2014

1.19 2015

1.29 2016

1.19 2017

1.12 2018

1.08 This regional snapshot report gives the big
picture of a region’s creative landscape. It
provides an overview of creative jobs, industry
earnings, FDR grants, and Nonprot revenues.
5%
since 2017
Occupations with greatest number of jobs
Writers &
Authors
51 Graphic
Designers
46 Photographers
40 Musicians &
Singers
39 Merch & Wndw
Displayers
32 2018 Creative Jobs
658
Total Creative Jobs
There are 33 more
creative jobs in the
region since 2017
6%
since 2017 Architectural Services $5.5M
Artists, Writers, & Performers $4.2M
Graphic Design Services $3.8M
Advertising Agencies $2.4M
Public relations agencies $2.0M
Industry type Industry Earnings
2018 Creative Industries Industries with greatest earnings $26.8M
Total Industry Earnings
There is a gain of $1.7
million in creative
industry earnings in the
region since 2017
39%
since 2017
There are $867 thousand less
in revenues in the region
since 2017
2018 Cultural Nonprot
$1.3M
Nonprot Revenues
DATA SOURCES: Economic Modeling Specialists International, National Assembly of State Arts Agencies, National Center for Charitable Statistics CREATIVE VITALTY SUITE: The Creative Vitality Index compares the per capita concentration of creative activity in two regions. Data on creative industries, occupations, and cultural nonprot revenues are indexed using a population-based calculation. The resulting CVI Value shows a region’s creative vitality compared to another region. For more information on data sources visit: learn.cvsuite.org WESTAF © Creative Vitality™ Suite 2020 cvsuite.org Report created: 10/29/2020 63 9.B.b
Packet Pg. 174 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan City of Healdsburg Arts and Culture Community Plan: Benchmarking Report Creative Vitality Index
(Community Comparisons: Small Population Only)
Healdsburg CA Jackson WY
2018 CVI Value 0.29 1.00
Creative Occupations 416 1,096
Cultural Nonprofit Revenues $1,330,223 $34,943,131
Performing Arts Participation $711,386 $3,487,399
Bookstore and Electronic Media Store Sales $454,975 $2,336,725 Music Instrument Sales $0 $504,300
Art Gallery Sales/Individual Artists $9,734,290 $20,964,479 Population 12,200 10,500

1.00 1.14 1.07

1.84 1.92

2.92 3.54

4.95 National
Average
Sonoma
County
Healdsburg Boulder, CO Sedona, AZ Santa Fe, NM Laguna Beach, CA
Jackson, WY
Creative Vitality Index: National Average
Benchmark Comparisons (2018)
64 9.B.b
Packet Pg. 175 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan City of Healdsburg Arts and Culture Community Plan: Benchmarking Report Healdsburg CA Laguna Beach CA
2018 CVI Value 0.42 1
Creative Occupations 416 1,016
Cultural Nonprofit Revenues $1,330,223 $26,978,730
Performing Arts Participation $711,386 $5,494,895
Bookstore and Electronic Media Store Sales $454,975 $940,349 Music Instrument Sales $0 $0
Art Gallery Sales/Individual Artists $9,734,290 $26,632,832 Population 12,200 22,750
Healdsburg CA Sedona AZ
2018 CVI Value 0.55 1
Creative Occupations 416 815
Cultural Nonprofit Revenues $1,330,223 $2,503,680
Performing Arts Participation $711,386 $1,134,934
Bookstore and Electronic Media Store Sales $454,975 $603,658 Music Instrument Sales $0 $0
Art Gallery Sales/Individual Artists $9,734,290 $18,643,170 Population 12,200 10,300
65 9.B.b
Packet Pg. 176 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan City of Healdsburg Arts and Culture Community Plan: Benchmarking Report Benchmark Cities: Program Highlights
Jackson Hole, Wyoming
Cultural Tourism
The Chamber of Commerce maintains a worksheet of activities open during COVID-19, however there is no specific Cultural Tourism Program or agenda sponsored by the city.

Wildly Creative Jackson Hole (see video) is a micro-campaign targeting the arts and is funded by local non-profits as well as monies from a City lodging tax. Wildly Creative is focused on helping the arts and artists showcase Jackson Hole as a cultural destination. The initiative is coordinated by the Jackson Hole Travel and Tourism Board as well as Art or Artisan “Superhosts” (e.g. National Museum of Wildlife Art, Grant Teton Music Festival). The lodging tax does not go directly to artists, but to cultural organizations themselves. The lodging tax funding is earmarked primarily for marketing and infrastructure maintenance (60% marketing, 40% infrastructure). The marketing portion of the budget is to be primarily utilized during low-tourism seasons.

Cultural tourism within Jackson Hole is complemented by recreational activity – more than 4 million annually frequent the area a year to enjoy the mountains, lakes and trails. Jackson Hole is working to more strongly promote Wind River, the American Indian reservation nearby in response to the Black Lives Matter movement. Jackson Hole Public Art is actively seeking outreach opportunities to local American Indian artists to promote their works and events as well as invite their participation in current initiatives.

COVID-19 impact
The Jackson Hole Public Art budget was cut by 25% due to the Pandemic. The City budget itself was cut by 40%. However, tourism has been stronger than anticipated and the tax revenue has swelled, according to interviewee and Executive Director of Jackson Hole Public Arts, Carrie Geraci. The week of 9/17/2020 the city had a 95% hotel occupancy rate. It is yet to be determined the final impact on the City budget. 66 9.B.b
Packet Pg. 177 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan City of Healdsburg Arts and Culture Community Plan: Benchmarking Report COVID-19 relief
Jackson Hole Public Art commissioned artists to make posters for COVID-19. The organization has advocated for more work for artists, most recently encouraging the county to commission a mural and hire artists to paint jersey barriers to make outdoor seating more appealing. Each jersey barrier commission was approximately $2,000. So far, two artists have been engaged in the project. The mural commission has engaged one artist for a total cost of $5,000.

Residents of the Center for the Arts teamed with the Community Foundation of Jackson Hole to secure grant relief for non-profits renting spaces within the facility via an Emergency Respond fund created in response to the Pandemic.

City-Managed Cultural Spaces
Center for the Arts – The land for this facility is owned by the Town and County on a 100 year lease. The venue has over 200,000 individuals visit each year. This 78,000 square foot campus offers performance and rehearsal space, conference rooms, an outdoor amphitheater and gallery space.

Artist Retention
The cost of housing is considered comparable to San Francisco. Therefore, affordability is an issue for artists. Although there has not been a formal census, Jackson Hole Public Art Staff anecdotally report that each year the city loses artists due to a lack of affordable housing. There are no specific initiatives focused on supporting artists, however the City does offer a general emergency fund that has been promoted on the Jackson Hole Public Art site. The site also offers a list of state and private grant resources.

Jackson Hole’s current initiatives for creating a more culturally vibrant town include self-guided tours using digital imaging technology, a database of artists and fabricators working in the region, professional development programs for local artists, and workshops teaching how to problem-solve challenges most frequently encountered in commissioning public art. A special website with images and information on all publicly and privately owned art located on or adjacent to public space is currently pending Town of Jackson approval. 67 9.B.b
Packet Pg. 178 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan City of Healdsburg Arts and Culture Community Plan: Benchmarking Report Laguna Beach, CA
Cultural Tourism
Laguna Beach has a Business Improvement District (BID), which is a hotel district. The BID is considered a self-assessment by hoteliers, not a tax (not technically HOT). BID assessment is 2% of hotel charge, with 1% going to Visit Laguna Beach for their operations and marketing, and the second 1% percent going to the arts. The 1% for the arts is divided five ways, with a portion going to Arts Commission programming and another portion to Cultural Arts for the organizational grants. Note that the BID is assessed on top of 10%, which goes to City’s General Fund, so the visitor sees a 12% “tax” on their folio.

All programs funded through the BID are considered as promoting cultural tourism: Arts Commission programming and organizational grants dollars. Organizational grants are restricted to public programs provided by arts organizations during the off season. Additional cultural tourism funding is from the general fund, private funding, earned income, and sponsorships.

COVID-19 Impact
The City created a new grants program for individual artists, project grants to create artwork. Some are doing their first public art installation, which allows them to expand their portfolios. Looking for private dollars for a second round of grants for 2021.

Second, Cultural Arts is bringing in well-qualified outside artists who are exhibiting alongside local artists in a city park, city hall, and downtown. Exhibiting together reflects well on the local artists, helping promote their careers. This is also a public statement on the value of the art in the community during the pandemic. The City has been pondering the questions: How do I experience art during the pandemic? Have all the old ways gone out the window? Where does this journey lead? Also, the City also assisted Laguna Art Museum by contributing to their exhibition costs and joined other grant proposals.

City-Managed Cultural Spaces
Irvine Bowl and Forum and Festival Grounds (https://www.foapom.com) is operated by the Festival for the Arts under agreement with City.

The Bowl is a classic Southern California, outdoor amphitheater with 2,600 seats, built in the 1940s, and home since the 1960s to the annual 68 9.B.b
Packet Pg. 179 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan City of Healdsburg Arts and Culture Community Plan: Benchmarking Report Pageant of the Masters. There is also a smaller outdoor venue, the Forum. The Festival Grounds are in front of the venue and serve as the outdoor exhibit area for arts exhibitions and booths during the summer Festival of the Arts.

Laguna Playhouse (land and facility): operated by the Laguna Playhouse, a nonprofit theater company, under an agreement with the City. The Playhouse produces an annual subscription season of theater.

Artist Retention
While overall the number of artists in the community is declining, The City of Laguna Beach has retained artists through the longstanding presence of annual artists marketplaces: the Sawdust Art Festival, Festival of Arts, Laguna Art-a-Fair, and independent galleries.

The enjoys a city’s century-old identity as an artists’ community, continuing through to the present, although currently hampered by real estate pressures and the overall cost of living.

The City has also developed an artist’s live/work policy, as a commitment to artists retention. A local artist has succeeded after a long process to gain approval to start construction on 28 artists live/work units this fall.

The Laguna Beach College of Art is creating their first master’s program, which will increase the number of artists. 69 9.B.b
Packet Pg. 180 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan City of Healdsburg Arts and Culture Community Plan: Benchmarking Report Santa Fe, NM
Cultural Tourism
Historically, the Department of Arts and Culture operated under the Department of Tourism and working within the larger infrastructure of the local government. This was problematic, as the current Director thought it more difficult to fight for specific causes, i.e. advocate for additional funding or social justice initiatives under tourism. In 2020 the department became its own separate office. The tourism initiatives of the city focus more on marketing and promotion of the Santa Fe Arts Market (for-profit, retail arts) rather than supporting individual artists.

Notes on COVID-19 Impact:

The pandemic created an opportunity for the lodger’s tax, which is the primary funding source for the department, to create digital artistic content to help promote the city of Santa Fe. The budget for the Department of Arts and Culture was drastically impacted by COVID-19 – what was a $900,000 grants programming budget has since been reduced to $320,000. The department primarily shares links and resources, such as information on unemployment offered by the state. Through New Mexico and City CARES funding, the department has facilitated $50,000 worth of funding for 32 individual artists and created artists activations around the city by commissioning artwork that shares COVID-19 safety messages and artistic happenings in the area. Each artist has received a commission of $500-$1,000. The city has also utilized $75,000 of CARES funding for teaching artists how to create online, social media, and analytics sales programs.

City-Managed Cultural Spaces
The Community Gallery operating within the Convention Center -The City of Santa Fe Arts Commission’s Community Gallery offers exhibitions for the public, educational and professional development for local artists/artisans and exciting activities for the community. High quality art is for sale at all price levels. The Community Gallery promotes, sells and exhibits the work of New Mexico artists and artisans.

Santa Fe Parks and Recreation park spaces, i.e. Santa Fe Railyard Park + Plaza - This park is utilized for movies, festivals and arts spaces and was created in partnership with the Trust for Public Land, which helped the city acquire former railroad land, oversee design, fundraise and construct the one-acre plaza. The space includes a performance green, climbing wall, playground, bike and pedestrian trails.

Artist Retention
Santa Fe is historically an artist’s community, but recent increases in housing is creating tension and difficulty with retaining artists. 70 9.B.b
Packet Pg. 181 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan City of Healdsburg Arts and Culture Community Plan: Benchmarking Report Boulder, CO
Cultural Tourism
The Department of Arts and Culture does not play a “lead role” in coordinating Cultural Tourism initiatives for the city. The Department awarded $975,000 to local nonprofits to help create a more culturally vibrant community, rather than reinforce a specific Cultural Tourism Initiative. The Chamber of Commerce plays more of a leading role through collecting a “seat tax,” or “admissions tax” which contributes a percentage of every ticketed event to a fund specifically used for promoting tourism activities. This admissions tax is approximately 5%.

COVID-19 impact
Given the City realizes the importance of the arts for its local economy, the Department of Arts and Culture’s budget increased from $750,000 to $975,000 this year in light of COVID-19. The additional funding was allocated primarily for grant relief efforts for artists. Many city departments have had at least a 4-7% budget cut.

COVID-19 relief:

The City has partnered with Create Boulder, a local foundation, to fundraise for “gap” funding that might be needed in light of the Pandemic via a matching gifts program. Create Boulder’s goal is to increase overall funding for the arts by making it easier to support the arts, whether through corporate or individual philanthropy, by establishing a central “clearing house” for donations that will positively augment the City’s existing efforts. Create Boulder and the City have created a Works Progress Administration-style micro grant (Creative Neighborhoods) that is invested into special projects focused on building community during COVID-19. Create Boulder has sponsored the completion of 66 projects, allocating over $40K of funding to Boulder entities.

The Creative Neighborhoods program matches residential property owners with a list of artists pre-vetted by the City. The City created an open call for Residential Property Owners to open their land for public art commissions. The City pays the artists directly to complete the works of art on private property but does not interface between the two parties to avoid legal issues.

Creative Neighborhoods is geared towards quickly delivering funding to artists who have lost jobs, contracts, events, or have otherwise been put in a vulnerable position due to the necessary restrictions to control the COVID-19 pandemic. At the same time, the projects leverage the talent of artists to unite and vitalize our neighborhoods with the goal of either a) helping their neighbors stay connected during the restrictions, or b) after restrictions are lifted, helping people to reconnect, recover and adjust to new social conditions. 71 9.B.b
Packet Pg. 182 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan City of Healdsburg Arts and Culture Community Plan: Benchmarking Report City-Managed Cultural Spaces
The Department of Arts and Culture sets the rent for city-owned spaces, but due to the Pandemic, it has accelerated formerly three-year grant payments as well as permitted funds to be used for operating funds, salaries, etc.

Dairy Art Center – The Dairy’s 42,000 square foot facility houses disciplines ranging from visual arts, theater, and film to dance and music. The space offers art galleries, performance venues, teaching studios, offices, rehearsal spaces, dance studios, and a 60-seat art-house cinema.

Boulder Museum of Contemporary Art - Founded in 1972 by a group of local artists, Boulder Museum of Contemporary Art (BMoCA) offers 10,000 square feet of gallery space. It does not house a permanent collection.

In addition to spaces that are designated “cultural” areas the city manages the following for performing arts activity:
• Baseball Field – Utilized for dance and music performances, theatrical spaces • North Boulder Recreation Center – Utilized for theater and dance performances • Civic Area Park – Bandshell utilized for performances, i.e. music, theater, dance and opera • Extensive Open-Space Program – The city has been acquiring natural spaces for the past 50 years and utilized for performances, e.g. puppetry, aerial dance, theater
Unique considerations
Golf courses: the City is currently investigating using its many golf courses for theater performances Artist Retention
Boulder has not completed an Artist Census since 2018 but plans to do so in the next phase of its cultural plan (potentially in 2021). The City added more grant funding with local foundation and special commission projects to help retain artists (see above) during the Pandemic. 72 9.B.b
Packet Pg. 183 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan City of Healdsburg Arts and Culture Community Plan: Benchmarking Report Sedona, Arizona
Cultural Tourism
Cultural Tourism is promoted by the Chamber of Commerce and Tourism Bureau, which oversees Cultural Affairs for city tourism. The Chamber is a non-profit organization that actively markets and promotes the city and cultural activities taking place (i.e Sedona Plein Air Festival).There is no specific Cultural Tourism initiative or plan formulated and managed by the City or a local non-profit.

The Chamber of Commerce acts as a contractor and has a budget of $2.4M funded by dues, sponsorships, fundraising (to cover shortfalls for projects) and the sale of advertising space on their website. $500,000 was set aside by the City Council during COVID-19 as a contingency fund for the Chamber of Commerce, as tourism plays a vital role in the local economy.

The Chamber of Commerce has created specific tools focused on supporting the local arts economy and tourism. • Small grants program focused on artists
• For every city and council meeting, an artist tells their story through the arts • Sedona Gallery Association meets every month and hosts festivals and walks to support the retail side of the arts • Chamber of Commerce created an online tool Walk Sedona for providing walkable itineraries of local arts organizations, galleries and public art that has been heavily used during the Pandemic The Chamber of Commerce has created specific website tools to help promote Arts and Culture, i.e.

Sedona Experience Finder
The Chamber of Commerce also manages relationships with the American Indian tribal associations of the Verde Valley to receive input on which activities and destinations should be marketed towards tourists, and which shouldn’t (due to issues with using ancestral religious lands with special significance to the local population). Part of this work is to promote arts and culture initiatives, festivals and performances held American Indian organizations and artists in response to the Black Lives Matter movement. 73 9.B.b
Packet Pg. 184 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan City of Healdsburg Arts and Culture Community Plan: Benchmarking Report City-Managed Cultural Spaces
The Hub – Located within Posse Grounds Park, the venue is a 4,522 square feet event space for artists and utilized for exhibiting and selling local art. The city does not take a percentage of the sale. The Hub gives preferential use to renters using it for performing arts classes, workshops, rehearsals and arts-based programming.

Sedona Performing Arts Center – An arts space that offers year-round indoor classes, exhibitions, festivals, and cultural events; including the Sedona Plein Air Festival.

Posse Grounds Pavilion – This outdoor performance venue accompanies 300 – 600 people.

Artist Retention
While there has not been an artist census, the population of artists within Sedona has slightly declined due to issues with affordable housing.

The city has not added new programs specifically targeted on making Sedona more affordable.

Cultural Equity Policy
The City passed an ordinance on Human Rights focused on protecting the LGBTQIA+ Community 74 9.B.b
Packet Pg. 185 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Snapshot of the Arts in Healdsburg
2019
United States CVI = 1.0
Creative Vitality Index

1.04 CVI Value
Past 5 years of CVI Performance
2015

1.29 2016

1.18 2017

1.11 2018

1.05 2019

1.04 This regional snapshot report gives the big
picture of a region’s creative landscape. It
provides an overview of creative jobs, industry
earnings, FDR grants, and Nonprofit revenues.
3%
since 2018
Occupations with greatest number of jobs
Writers &
Authors
52 Graphic
Designers
46 Musicians &
Singers
37 Photographers
36 Merch & Wndw
Displayers
32 2019 Creative Jobs
664
Total Creative Jobs
There are 17 more
creative jobs in the
region since 2018
2%
since 2018 Architectural Services $5.6M
Artists, Writers, & Performers $3.9M
Graphic Design Services $3.5M
Advertising Agencies $2.4M
Public relations agencies $2.1M
Industry type Industry Earnings
2019 Creative Industries Industries with greatest earnings $25.5M
Total Industry Earnings
There is a gain of $456
thousand in creative
industry earnings in the
region since 2018
2%
since 2018
There are $33 thousand more
in revenues in the region
since 2018
2019 Cultural Nonprofit
$1.4M
Nonprofit Revenues
DATA SOURCES: Economic Modeling Specialists International, National Assembly of State Arts Agencies, National Center for Charitable Statistics CREATIVE VITALTY SUITE: The Creative Vitality Index compares the per capita concentration of creative activity in two regions. Data on creative industries, occupations, and cultural nonprofit revenues are indexed using a population-based calculation. The resulting CVI Value shows a region’s creative vitality compared to another region. For more information on data sources visit: learn.cvsuite.org WESTAF © Creative Vitality™ Suite 2021 cvsuite.org Report created: 1/15/2021 75 9.B.b
Packet Pg. 186 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) Snapshot of the Arts in Healdsburg
2019
Data Sources (Version 2020.3)
Descriptive Names of Industries (NAICS codes) & Occupations (SOC codes) have been truncated on the Regional Snapshot Report.

For full descriptive names please visit the education section of learn.cvsuite.org Due to rounding some percent values may not equal 100%.

Occupations: Economic Modeling Specialists International.

SOC Codes (73) 11-2011, 11-2021, 11-2031, 13-1011, 15-1251, 15-1256, 15-1257, 17-1011, 17-1012, 17-1021, 17-3011, 19-3091, 19-3093, 21-2021, 25-4011, 25-4012, 25-4013, 25-4022, 25-4031, 27-1011, 27-1012, 27-1013, 27-1014, 27-1019, 27-1021, 27-1022, 27-1023, 27-1024, 27-1025, 27-1026, 27-1027, 27-1029, 27-2011, 27-2012, 27-2031, 27-2032, 27-2041, 27-2042, 27-2099, 27-3011, 27-3023, 27-3031, 27-3041, 27-3042, 27-3043, 27-3091, 27-3099, 27-4011, 27-4012, 27-4014, 27-4021, 27-4031, 27-4032, 27-4098, 35-1011, 35-2013, 39-3092, 39-3099, 39-5091, 43-2099, 43-4121, 49-9063, 51-6041, 51-6051, 51-6052, 51-7011, 51-7021, 51-7031, 51-9051, 51-9071, 51-9151, 51-9194, 51-9195 Industry Earnings: Economic Modeling Specialists International.

NAICS Codes (66) 238150, 238340, 311920, 312120, 323111, 323117, 323120, 327110, 327212, 332323, 337212, 339910, 339992, 423940, 424920, 443142, 445220, 445230, 448310, 451130, 451140, 451211, 453110, 453310, 453920, 511130, 511199, 511210, 512110, 512120, 512199, 512230, 512240, 512250, 512290, 519120, 541310, 541320, 541340, 541410, 541420, 541430, 541490, 541810, 541820, 541830, 541840, 541921, 541922, 611610, 711110, 711120, 711130, 711190, 711310, 711320, 711410, 711510, 712110, 712120, 712130, 712190, 722320, 722330, 811420, 813410 Class of worker: Economic Modeling Specialists International:

Extended Proprietors, Non-QCEW Employees, QCEW Employees, Self-employed State Arts Agency Grants: National Assembly of State Arts Agencies Cultural Nonprofit Revenues: National Center for Charitable Statistics Demographic: Economic Modeling Specialists International.

Creative vitality index (CVI): The Creative Vitality Index compares the per capita concentration of creative activity in two regions.

Data on creative industries, occupations, and cultural nonprofit revenues are indexed using a population-based calculation. The resulting CVI Value shows a region’s creative vitality compared to another region.

Healdsburg contains:
95448
76 9.B.b
Packet Pg. 187 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) Snapshot of the Arts in Healdsburg
2019
United States CVI = 1.0
Creative Vitality Index

1.04 CVI Value
Past 5 years of CVI Performance
2015

1.29 2016

1.18 2017

1.11 2018

1.05 2019

1.04 This regional snapshot report gives the big
picture of a region’s creative landscape. It
provides an overview of creative jobs, industry
earnings, FDR grants, and Nonprofit revenues.
3%
since 2018
Occupations with greatest number of jobs
Waiters and
waitresses
457
Cooks
restaurant
252
Hosts and
hostesses,
restaurants
84 Writers &
Authors
52 Graphic
Designers
46 2019 Creative Jobs
1,466
Total Creative Jobs
There are 38 more
creative jobs in the
region since 2018
3%
since 2018 Full-service restaurants $24.8M
Architectural Services $5.6M
Artists, Writers, & Performers $3.9M
Graphic Design Services $3.5M
Advertising Agencies $2.4M
Industry type Industry Earnings
2019 Creative Industries Industries with greatest earnings $47.4M
Total Industry Earnings
There is a gain of $1.6
million in creative
industry earnings in the
region since 2018
2%
since 2018
There are $33 thousand more
in revenues in the region
since 2018
2019 Cultural Nonprofit
$1.4M
Nonprofit Revenues
DATA SOURCES: Economic Modeling Specialists International, National Assembly of State Arts Agencies, National Center for Charitable Statistics CREATIVE VITALTY SUITE: The Creative Vitality Index compares the per capita concentration of creative activity in two regions. Data on creative industries, occupations, and cultural nonprofit revenues are indexed using a population-based calculation. The resulting CVI Value shows a region’s creative vitality compared to another region. For more information on data sources visit: learn.cvsuite.org WESTAF © Creative Vitality™ Suite 2021 cvsuite.org Report created: 4/26/2021 77 9.B.b
Packet Pg. 188 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) Snapshot of the Arts in Healdsburg
2019
Data Sources (Version 2020.3)
Descriptive Names of Industries (NAICS codes) & Occupations (SOC codes) have been truncated on the Regional Snapshot Report.

For full descriptive names please visit the education section of learn.cvsuite.org Due to rounding some percent values may not equal 100%.

Occupations: Economic Modeling Specialists International.

SOC Codes (74) 11-2011, 11-2021, 13-1011, 15-1251, 15-1256, 15-1257, 17-1011, 17-1012, 17-1021, 17-3011, 19-3091, 19-3093, 21-2021, 25-1099, 25-4011, 25-4012, 25-4013, 25-4022, 25-4031, 27-1011, 27-1012, 27-1013, 27-1014, 27-1019, 27-1021, 27-1022, 27-1023, 27-1024, 27-1025, 27-1026, 27-1027, 27-1029, 27-2011, 27-2012, 27-2031, 27-2032, 27-2041, 27-2042, 27-2099, 27-3011, 27-3023, 27-3031, 27-3041, 27-3042, 27-3043, 27-3091, 27-3099, 27-4011, 27-4012, 27-4014, 27-4021, 27-4031, 27-4032, 27-4098, 35-1011, 35-2013, 35-2014, 35-3031, 35-9031, 39-3092, 39-5091, 43-4121, 49-9063, 51-6041, 51-6051, 51-6052, 51-7011, 51-7021, 51-7031, 51-9051, 51-9071, 51-9151, 51-9194, 51-9195 Industry Earnings: Economic Modeling Specialists International.

NAICS Codes (50) 312120, 323117, 327110, 327212, 332323, 337212, 339910, 339992, 423940, 448310, 451130, 451140, 451211, 453110, 453310, 453920, 511130, 511210, 512110, 512120, 512199, 512230, 512240, 512250, 512290, 519120, 541310, 541320, 541340, 541410, 541420, 541430, 541490, 541810, 541921, 541922, 611610, 711110, 711120, 711130, 711190, 711510, 712110, 712120, 712130, 712190, 722320, 722330, 722511, 813410 Class of worker: Economic Modeling Specialists International:

Creative vitality index (CVI): The Creative Vitality Index compares the per capita concentration of creative activity in two regions.

Healdsburg contains:
95448
78 9.B.b
Packet Pg. 189 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) Healdsburg Community Cultural Plan
Cultural and Creative Assets
79 9.B.b
Packet Pg. 190 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation)

HEALDSBURG CREATIVE BUSINESS LIST
Business Name Address City SIC SIC Description
A Sense of Wine 1083 Vine St Healdsburg 8748028 Wine Consultants Acorn Vineyard 12040 Old Redwood
Hwy
Healdsburg 0191003 Crop Production
Adel's 200 Dry Creek Rd Healdsburg 5812001 Restaurants
Aerena Gallery Healdsburg 115 Plaza St Healdsburg 8412002 Art Galleries Agave Mexican Restaurant 1063 Vine St Healdsburg 5812001 Restaurants Agrarian Supply 625 Center St Ste A Healdsburg 0762003 Agricultural Services Alan B Cohen Architect 205 Center St Healdsburg 8712001 Architects & Architectural Services
Alexander Valley Bar 6487 Highway 128 Healdsburg 5812001 Restaurants Alexander Valley Vineyards Winery 8644 Highway 128 Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Alley 6 Craft Distillery 1401 Grove St Unit
D
Healdsburg 0191003 Crop Production
Allied Grape Growers 347 Healdsburg Ave
Ste J
Healdsburg 0191003 Crop Production
Alvarez Landscaping 13916 Healdsburg
Ave
Healdsburg 0782016 Landscape Contractors
Amicitia Winery 311 Center St Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Amista Vineyards 3320 Dry Creek Rd Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Amoruso Printing 401 Center St Ste G Healdsburg 2759001 Commercial Printing Anne Bradford Studio 822 Limerick Ln Healdsburg 8999012 Art Related Services Annies Floral Express 44 Mill St Healdsburg 5992001 Florists Antique Harvest 225 Healdsburg Ave Healdsburg 5944001 Jewelry Stores Architectural Design Structure 603 Monte Vista
Ave
Healdsburg 8712001 Architects & Architectural
Services
Aristocrat Wood Products 300 Kennedy Ln Healdsburg 7389001 Business Services Armida Winery 2201 Westside Rd Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Atelier Cellars 1715 Latigo Ln Healdsburg 5921003 Wine Stores B & B Lounge 1239 Healdsburg
Ave
Healdsburg 5812001 Restaurants
Baci Cafe & Wine Bar 336 Healdsburg Ave Healdsburg 5812001 Restaurants Bacigalupi Vineyards 4151 Westside Rd Healdsburg 0191003 Crop Production Bad Cafe & Wine Bar 401 Center St Healdsburg 5812001 Restaurants Banshee Wines 325 Center St Healdsburg 5921003 Wine Stores Barndiva Gallery + Bar 231 Center St Healdsburg 5812001 Restaurants Bella Vineyards 9711 W Dry Creek
Rd
Healdsburg 2084001 Wines Brandy & Brandy
Spirits Production
Bennett Ridge Vineyards 1336 Lily St Healdsburg 5182002 Wines Wholesale Bermudes Family Vineyard 1128 Alexander
Valley Rd
Healdsburg 0762003 Agricultural Services
Best Price Wines 436 Grant St Healdsburg 5921003 Wine Stores Bevill Vineyard Management LLC 4724 Dry Creek Rd Healdsburg 0191003 Crop Production Blanchard Family Wines 109 W North St Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Bob Johnson Art Gallery 314 Center St Healdsburg 8412002 Art Galleries Bouchon Vineyards 1141 Grant Ave Healdsburg 0191003 Crop Production Bourne Photo Studio + Gallery 14 Healdsburg Ave Healdsburg 8412002 Art Galleries Bradford Brenner 101A Plaza St Healdsburg 8412002 Art Galleries Brass Rabbit 109 Plaza St Healdsburg 5812001 Restaurants 80 9.B.b
Packet Pg. 191 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation)

HEALDSBURG CREATIVE BUSINESS LIST
Business Name Address City SIC SIC Description
Bravas 420 Center St Healdsburg 5812001 Restaurants
Brinkley Books 307 Vineyard Dr Healdsburg 5942001 Book Stores Brody Harvey & Kay Nelson 34 Healdsburg Ave Healdsburg 8412001 Museums Bucher Winery 5293 Westside Rd Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Burnett Family Farm 14831 Chalk Hill Rd Healdsburg 0191003 Crop Production Cadds Beehive Iris Garden 329 North St Healdsburg 5193001 Flowers Nursery Stock & Florists Supplies Wholesale
California Wine Connection 1433 Grove St Healdsburg 5921003 Wine Stores Cannonball Wine Company 1290 Healdsburg
Ave
Healdsburg 2084001 Wines Brandy & Brandy
Spirits Production
Capture 105 Plaza St Healdsburg 8412001 Museums
Carl's Jr 1037 Vine St Healdsburg 5812001 Restaurants
Cartograph Winery 340 Center St Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Cellars of Sonoma 20 Matheson St Healdsburg 5813001 Alcoholic Beverage Drinking Places
Chalk Hill Clematis Inc 11720 Chalk Hill Rd Healdsburg 0191003 Crop Production Chalk Hill Estate Vineyards 10300 Chalk Hill Rd Healdsburg 5099050 Importers & Exporters Chalk Hill Ranch 13426 Chalk Hill Rd Healdsburg 7999001 Amusement & Recreation Services
Chalk Hill Vineyard 14255 Chalk Hill Rd Healdsburg 0191003 Crop Production Chalkboard 29 North St Healdsburg 5812001 Restaurants
Chateau Diana 6195 Dry Creek Rd Healdsburg 2099001 Food Preparations Chavez Family Cellars 58 W North St Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Chevoo 140 Grove Ct Healdsburg 0191003 Crop Production
Chris Blum 411 Foss St Healdsburg 7373022 Website Design Services Christopher Creek Winery 641 Limerick Ln Healdsburg 2099001 Food Preparations Christopher Evans 1875 Rio Lindo Ave Healdsburg 7336001 Commercial Art & Graphic Design
Clendenen Vineyard Management LLC 14256 Bacchus
Landing Way
Healdsburg 0762003 Agricultural Services
Collier Falls Vineyards 9931 W Dry Creek
Rd
Healdsburg 0191003 Crop Production
Constellation Brands 15790 Chalk Hill Rd Healdsburg 5182001 Wine & Distilled Alcoholic Beverages Wholesale
Copain Wine Cellars LLC 7800 Eastside Rd Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Copperfields Books Inc 106 Matheson St Healdsburg 5942001 Book Stores Coyote Sonoma 44f Mill St Healdsburg 5813001 Alcoholic Beverage Drinking Places
Cynthia Berg Polsan Fine Art Studio 311 Center St., Unit D-1
Healdsburg 8412002 Art Galleries
Davero Farms & Winery 766 Westside Rd Healdsburg 7996001 Amusement Places De la Montanya winery 7015 Westside Rd Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Dela Montanya Winery 999 Foreman Ln Healdsburg 0191003 Crop Production Deux Amis Wines 602 Limerick Ln Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Dovetail Collection 407 Healdsburg Ave Healdsburg 8412002 Art Galleries Downtown Bakery & Creamery Inc 308 Center St Ste A Healdsburg 5812001 Restaurants Dreiling Terrones Architecture 314 Center St Healdsburg 8712001 Architects & Architectural 81 9.B.b
Packet Pg. 192 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation)

HEALDSBURG CREATIVE BUSINESS LIST
Business Name Address City SIC SIC Description
Services
Dry Creek Kitchen 317 Healdsburg Ave Healdsburg 5812001 Restaurants Dry Creek Vineyard Inc 3770 Lambert
Bridge Rd
Healdsburg 2084001 Wines Brandy & Brandy
Spirits Production
Duxoup Wine Works 9611 W Dry Creek
Rd
Healdsburg 2084001 Wines Brandy & Brandy
Spirits Production
E&J Gallo Winery 3387 Dry Creek Rd Healdsburg 4725012 Winery Tours Earlybirds Place 15310 Chalk Hill Rd Healdsburg 5148001 Fresh Fruits & Vegetables Wholesale
Eight Dragons 1047 Vine St Healdsburg 5812001 Restaurants El Farolito 128 Plaza St Healdsburg 5812001 Restaurants El Sombrero 245 Center St Healdsburg 5812001 Restaurants El Taco Grande Restaurant 425 Center St Healdsburg 5812001 Restaurants Elevation Architects 439 Healdsburg Ave Healdsburg 8712001 Architects & Architectural Services
Erickson Fine Art Gallery 324 Healdsburg Ave Healdsburg 8412001 Museums Euro Gourmet Boutique 460 Moore Ln Healdsburg 5499007 Gourmet Shops Family Wineries Tasting Room 4791 Dry Creek Rd Healdsburg 7996001 Amusement Places Ferrari Carano Vineyards & Winery 8761 Dry Creek Rd Healdsburg 7389001 Business Services Field Stone Winery 10075 Highway 128 Healdsburg 2099001 Food Preparations Firefly Creative 16003 Healdsburg
Ave
Healdsburg 8742002 Marketing Consultants
Flanagan Vineyards 435 W Dry Creek Rd Healdsburg 0191003 Crop Production Flying Goat Coffee 424 Moore Ln Healdsburg 5812012 Coffee Shops Fogline Wine Co Inc 745 White Gates
Ave
Healdsburg 5921003 Wine Stores
Foppiano Wine Co L 12707 Old Redwood
Hwy
Healdsburg 5099050 Importers & Exporters
Forchini Vineyards & Wineries 5141 Dry Creek Rd Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Forth Vineyards 2020 Felta Rd Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Foxwhelp Farm 1517 Spruce Way Healdsburg 0191003 Crop Production Fred Wetzel Videography 812 March Ave Healdsburg 7812002 Video Production & Taping Services
Front Porch Farm 2550 Rio Lindo Ave Healdsburg 0191003 Crop Production Fusion Z 95 W Matheson St Healdsburg 5947001 Gift Novelty & Souvenir Stores
Gail L Ginder 327 Burgundy Rd Healdsburg 8322001 Individual & Family Social Services
Galleria Di Padova 32 North St Healdsburg 5999007 Fine Art Dealers Gallery Lulo Inc 303 Center St Healdsburg 8412001 Museums Geared For Growing Landscape 12020 Old Redwood
Hwy
Healdsburg 0782016 Landscape Contractors
Geyser Peak Winery Inc 2306 Magnolia Dr Healdsburg 5099050 Importers & Exporters Giorgios Restaurant 25 Grant Ave Healdsburg 5812001 Restaurants Glow Healdsburg 336 Center St Healdsburg 5149056 Chocolate & Cocoa Wholesale
Gold Bloom 328 Center St Healdsburg 5944001 Jewelry Stores Golden State Cider 1451 Grove St Healdsburg 0175001 Deciduous Tree Fruit Orchards & Farming
Goldschmidt Vineyards LLC 631 Healdsburg Ave Healdsburg 0191003 Crop Production Grace Vineyard Management 679 Piper St Healdsburg 0191003 Crop Production 82 9.B.b
Packet Pg. 193 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation)

HEALDSBURG CREATIVE BUSINESS LIST
Business Name Address City SIC SIC Description
Gracianna Winery 6914 Westside Rd Healdsburg 7999001 Amusement & Recreation Services
Greners.com 30 Mill St Ste C Healdsburg 7311001 Advertising Agencies Gros Ventre Cellars 902 Benjamin Way Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Guadagni Family Wines LLC 2060 Yoakim Bridge
Rd
Healdsburg 2084001 Wines Brandy & Brandy
Spirits Production
Guiso Latin Fusion 117 North St Healdsburg 5812001 Restaurants Hafner Vineyard 4280 Pine Flat Rd Healdsburg 2099001 Food Preparations Hammerfriar 132 Mill St Ste 101 Healdsburg 5999007 Fine Art Dealers Hand Fan Museum 309 Healdsburg
Ave,
Healdsburg 8412002 Art Galleries
Hanna Winery 9280 Highway 128 Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Harris Gallery 320 Healdsburg Ave Healdsburg 5999007 Fine Art Dealers Hart's Desire Wines 53 Front St Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Hartford Family Winery 331 Healdsburg Ave Healdsburg 5182001 Wine & Distilled Alcoholic Beverages Wholesale
Hawkes Tasting Room 6734 Highway 128 Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Hawley John Wines Inc 6387 W Dry Creek
Rd
Healdsburg 2084001 Wines Brandy & Brandy
Spirits Production
Healdsburg Ballet School of Dance 311 Monte Vista Ave Healdsburg 7911004 Dancing Instruction Healdsburg Bar & Grill 245 Healdsburg Ave Healdsburg 5812001 Restaurants Healdsburg Jazz Festival 456 Moore Ln Healdsburg 8412004 Art Associations Councils Foundations & Institutes
Healdsburg Lodging Lp 243 Center St Healdsburg 9999001 Nonclassified Establishments
Healdsburg Museum & Historical
Society
221 Matheson St Healdsburg 8412001 Museums
Healdsburg Music Studios 711 Healdsburg Ave
Ste C
Healdsburg 8299005 Instrumental Music
Instruction
Healdsburger 48 Healdsburg Ave Healdsburg 5812001 Restaurants Healy Family Farm 1426 Oakleaf Ave Healdsburg 0191003 Crop Production Henderson Design Group 1194 Chiquita Rd Healdsburg 8712001 Architects & Architectural Services
Herrick Vineyards 12977 Old Redwood
Hwy
Healdsburg 7389001 Business Services
Hirsch Vineyards 57 Front St Healdsburg 0191003 Crop Production Holdredge Winery 51 Front St Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Holmberg Family Farm 1326 Crofton Ct Healdsburg 0191003 Crop Production Hoot Owl Creek Vineyards 8197 Highway 128 Healdsburg 0191003 Crop Production Hopscotch Gifts & Gallery 126 Matheson St Healdsburg 5947001 Gift Novelty & Souvenir Stores
Hudson Street Wineries 428 Hudson St Healdsburg 5921003 Wine Stores Hunneus Vintners 4035 Westside Rd Healdsburg 9999001 Nonclassified Establishments
Idlewild Wines 132 Plaza St Healdsburg 8322001 Individual & Family Social Services
Inkjet Fabric Inc 840 Grove St Healdsburg 2759001 Commercial Printing J Howell Fine Art 101 Plaza St Ste A Healdsburg 8412001 Museums 83 9.B.b
Packet Pg. 194 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation)

HEALDSBURG CREATIVE BUSINESS LIST
Business Name Address City SIC SIC Description
J Vineyards & Winery 11447 Old Redwood
Hwy
Healdsburg 2084001 Wines Brandy & Brandy
Spirits Production
J&P Vineyards Llc 4377 Westside Rd Healdsburg 0191003 Crop Production Jackson Family Ent 241 Healdsburg Ave Healdsburg 5812001 Restaurants James Armstrong Fine Art 326 Healdsburg Ave Healdsburg 5999007 Fine Art Dealers Jendela Art Studio 444 Moore Ln Healdsburg 8299011 Art Instruction & Schools Jerry Gregori Architect 132 Mill St Healdsburg 8712001 Architects & Architectural Services
Jewelers Studio 412 Healdsburg Ave
Ste B
Healdsburg 5944001 Jewelry Stores
JG & A Inc 1321 Creekside Ct Healdsburg 7922001 Live Theatres Jimtown Store 6706 Highway 128 Healdsburg 5812001 Restaurants John & Zekes Bar 420 Healdsburg Ave Healdsburg 5812001 Restaurants John Teldeschi Vineyard Management 5025 Dry Creek Rd Healdsburg 0762003 Agricultural Services Jordan Winery 1458 Alexander
Valley Rd
Healdsburg 2084001 Wines Brandy & Brandy
Spirits Production
Joseph Belli Vineyards 3845 Westside Rd Healdsburg 0191003 Crop Production Journeyman Wines 3220 Passalacqua
Rd
Healdsburg 2084001 Wines Brandy & Brandy
Spirits Production
Joyeria Fernandez 443 Center St Healdsburg 5944001 Jewelry Stores K R Catering 6192 Westside Rd Healdsburg 5812006 Caterers Kin Smoke 304 Center St Healdsburg 5812001 Restaurants
Kobler Estate Winery 107 W North St Ste
B
Healdsburg 2084001 Wines Brandy & Brandy
Spirits Production
La Pizza 133 Healdsburg Ave Healdsburg 5812001 Restaurants Lambert Bridge Winery Inc 4085 W Dry Creek
Rd
Healdsburg 2084001 Wines Brandy & Brandy
Spirits Production
Lavish Theaters 71 W North St Healdsburg 9999001 Nonclassified Establishments
Leapnow 6110 Maacama
Ridge Rd
Healdsburg 8221001 Colleges & Universities
Left Coast Marketing 3996 Dry Creek Rd Healdsburg 8742002 Marketing Consultants Legacy 226 Healdsburg Ave Healdsburg 9999001 Nonclassified Establishments
Les Lunes LLC 322 Center St Healdsburg 7311001 Advertising Agencies Lime Stone 315 Healdsburg Ave Healdsburg 5947001 Gift Novelty & Souvenir Stores
Lioco Winery 125 Matheson St Healdsburg 9999001 Nonclassified Establishments
Lolas Market 102 Healdsburg Ave Healdsburg 5812001 Restaurants Longboard Vineyards 5 Fitch St Healdsburg 5812001 Restaurants Los Mares Market & Taqueria 434 Center St Healdsburg 5812001 Restaurants Lucas & Lucas Landscape Architecture 709 Healdsburg Ave Healdsburg 0782016 Landscape Contractors Lusher Family Farm 4451 Pine Flat Rd Healdsburg 0191003 Crop Production M C Carolyn Sculpture & Associates 9280 Mill Creek Rd Healdsburg 8999017 Sculptors Macphail Family Wines 851 Magnolia Dr Healdsburg 5921003 Wine Stores Macrositie Winery 4603 Westside Rd Healdsburg 4725012 Winery Tours Maddock Farms 1020 Alexander
Valley Rd
Healdsburg 0191003 Crop Production
Madrona Manor 1001 Westside Rd Healdsburg 5812001 Restaurants Mantra Wines 101 Grant Ave Ste H Healdsburg 5921003 Wine Stores Martorana Family Winery 5956 W Dry Creek
Rd
Healdsburg 2084001 Wines Brandy & Brandy
Spirits Production
84 9.B.b
Packet Pg. 195 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation)

HEALDSBURG CREATIVE BUSINESS LIST
Business Name Address City SIC SIC Description
Mateos Cocina Latina 214 Healdsburg Ave Healdsburg 5812001 Restaurants Matrix Winery 3291 Westside Rd Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Mauritson Winery 2859 Dry Creek Rd Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Mazzocco Winery 1400 Lytton Springs
Rd
Healdsburg 0191003 Crop Production
McDonald's 110 Healdsburg Ave Healdsburg 5812001 Restaurants Medlock Ames 13414 Chalk Hill Rd Healdsburg 0191003 Crop Production Melody Coffee1441 1441 Grove St Healdsburg 5499032 Coffee Roasting & Handling Equipment Stores
Merriam Vineyards 11650 Los Amigos
Rd
Healdsburg 0191003 Crop Production
Mix Garden Materials 1531 Healdsburg Ave Healdsburg 0782016 Landscape Contractors Mlchel Schlumberger 4155 Wine Creek Rd Healdsburg 5812001 Restaurants Montemaggiore 2355 W Dry Creek
Rd
Healdsburg 5812001 Restaurants
Moshin Vineyards 10295 Westside Rd Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Mountain Meadow Landscape 14329 Kinley Dr Healdsburg 0781006 Landscape Designers Mr Moons 316 Center St Healdsburg 5947001 Gift Novelty & Souvenir Stores
Mugnaini Imports 1530 Grove St Healdsburg 5099050 Importers & Exporters Nalle Winery 2385 Dry Creek Rd Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Nectary 312 Center St Healdsburg 5499011 Fruit or Vegetable Juices New Tree Ranch LLC 3596 Wallace Creek
Rd
Healdsburg 0762003 Agricultural Services
Nine Design 4040 Mill Creek Rd Healdsburg 7336002 Graphic Designers Norris Group 315 1st St Healdsburg 8742002 Marketing Consultants Olam Specialty Coffee 118 Matheson St Fl 3 Healdsburg 5812012 Coffee Shops Owl Country Music 513 Brown St Healdsburg 9999001 Nonclassified Establishments
Pacific Crest Marketing 1083 Vine St Ste 218 Healdsburg 8742002 Marketing Consultants Paloma Design Group 1104 Sunset Dr Healdsburg 7336002 Graphic Designers Parish Cafe 60 Mill St # A Healdsburg 5812001 Restaurants Passalacqua Winery 3805 Lambert
Bridge Rd
Healdsburg 2084001 Wines Brandy & Brandy
Spirits Production
Pasterick Wine Cave Winery &
Vineyard
3575 W Dry Creek
Rd
Healdsburg 2084001 Wines Brandy & Brandy
Spirits Production
Peace Land LLC 14849 Chalk Hill Rd Healdsburg 5431001 Fruit & Vegetable Markets Persimmon 335 Healdsburg Ave Healdsburg 5812001 Restaurants Pezzi King Vineyards 412 Hudson St Healdsburg 0191003 Crop Production Pizzando 301 Healdsburg Ave Healdsburg 5812001 Restaurants Plank Coffee 175 Dry Creek Rd Healdsburg 5812009 Cafes
Porter Creek Vineyards 8735 Westside Rd Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Porthouse Winery 240 Center St Healdsburg 5921003 Wine Stores Preston Vineyards 9282 W Dry Creek
Rd
Healdsburg 0191003 Crop Production
Provisor Vineyard 652 Chiquita Rd Healdsburg 5921003 Wine Stores Punch 387 Healdsburg Ave Healdsburg 7311001 Advertising Agencies Quivira Vineyards LLC 4900 W Dry Creek Healdsburg 0191003 Crop Production 85 9.B.b
Packet Pg. 196 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation)

HEALDSBURG CREATIVE BUSINESS LIST
Business Name Address City SIC SIC Description
Rd
Rack and Riddle 499 Moore Ln Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Rafanelli Winery 4685 W Dry Creek
Rd
Healdsburg 5921003 Wine Stores
Ramey Wine Cellars 202 Haydon St Healdsburg 5921003 Wine Stores Randolph Johnson Gallery NA Healdsburg 5999007 Fine Art Dealers Raven Film Center 415 Center St Healdsburg 7832001 Movie Theatres Raven Theater 115 North St Healdsburg 7922001 Live Theatres Raymond Burr Vineyards 8339 W Dry Creek
Rd
Healdsburg 2084001 Wines Brandy & Brandy
Spirits Production
Reddy Thomsas M 1349 S Fitch
Mountain Rd
Healdsburg 8712001 Architects & Architectural
Services
Replay Healdsburg 631 Center St Healdsburg 9999001 Nonclassified Establishments
Ridge-Lytton Springs 650 Lytton Springs
Rd
Healdsburg 2084001 Wines Brandy & Brandy
Spirits Production
Roald Wine Company 118 North St Healdsburg 4725012 Winery Tours Rockpile Tasting Room 206 Healdsburg Ave Healdsburg 9999001 Nonclassified Establishments
Rodney Strong Wine Estates Inc 11455 Old Redwood
Hwy
Healdsburg 0191003 Crop Production
Rotlisberger Ranch 4550 W Soda Rock
Ln
Healdsburg 0191003 Crop Production
Rrm Design Group 190 Foss Creek Cir Healdsburg 8712001 Architects & Architectural Services
Rued Vineyards 3863 Dry Creek Rd Healdsburg 0191003 Crop Production Rued Winery 3850 Dry Creek Rd Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Russian River Wine Road 1427 Grove St Healdsburg 4724003 Tourist Information Saini Farm Inc 2470 Dry Creek Rd Healdsburg 0191003 Crop Production Saini Vineyards 115 Foss Creek Cir Healdsburg 0191003 Crop Production Sake O 505 Healdsburg Ave Healdsburg 5812001 Restaurants Sanglier Cellars 422 Healdsburg Ave Healdsburg 9999001 Nonclassified Establishments
Scheid Vineyards 373 Healdsburg Ave Healdsburg 0191003 Crop Production Scout 111 Plaza St Healdsburg 5813001 Alcoholic Beverage Drinking Places
Seasons of The Vineyard 113 Plaza St Healdsburg 5812001 Restaurants Seghesio Family Vineyards 700 Grove St Healdsburg 0121001 Grape Vineyards Selby Winery 498 Moore Ln Ste A Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Selby Winery Tasting Room 215 Center St Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Shed Cafe 25 North St Healdsburg 5812001 Restaurants
Shoffeitts Off The Square 208 Healdsburg Ave Healdsburg 5932002 Antiques Stores Siegel Photographic 1019 Westside Rd Healdsburg 7335001 Commercial Photography Silver Oak Alexander Valley 7300 Highway 128 Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Simply Sonoma 2381 W Dry Creek
Rd
Healdsburg 7389001 Business Services
SingleThread Farm 131 North St Healdsburg 0191003 Crop Production Singletree Inn 165 Healdsburg Ave Healdsburg 5812001 Restaurants 86 9.B.b
Packet Pg. 197 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation)

HEALDSBURG CREATIVE BUSINESS LIST
Business Name Address City SIC SIC Description
Skin Gallery Tattoo Studio 311 Center St Ste B Healdsburg 7299006 Tattooing Songs For Marketing 2320 S Fitch
Mountain Rd
Healdsburg 7311001 Advertising Agencies
Sonoma Connection 1105 Sunset Dr Healdsburg 7373022 Website Design Services Sonoma County Library - Healdsburg
Regional Branch
139 Piper St Healdsburg 8231001 Libraries
South Sea Pearls Inc 204 Center St Healdsburg 5944001 Jewelry Stores Speed of Sound Music 452 Healdsburg Ave Healdsburg 8299005 Instrumental Music Instruction
Spirit Bar 25 Matheson St Healdsburg 5813001 Alcoholic Beverage Drinking Places
Spirits In Stone Gallery 401 Healdsburg Ave Healdsburg 8412001 Museums Spoonbar 219 Healdsburg Ave Healdsburg 5812001 Restaurants Stafford Gallery 119 Plaza St Healdsburg 5999007 Fine Art Dealers Starbucks 1075 Vine St Healdsburg 5812012 Coffee Shops
Steve Minkin-Pro Square Dance 354 Raven Ct Healdsburg 7911001 Dance Studios Schools & Halls
Stonestreet 7111 Highway 128 Healdsburg 5812001 Restaurants Studio M Graphic Design 475 Powell Ave Healdsburg 7336002 Graphic Designers Stuhlmuller Vineyards 4951 W Soda Rock
Ln
Healdsburg 0191003 Crop Production
Subway 1099 Vine St Healdsburg 5812001 Restaurants
Summer's Market & Deli 557 Powell Ave Healdsburg 5812001 Restaurants Syar Family Vineyards 3874 Westside Rd Healdsburg 0191003 Crop Production T Barny Designs 4370 Pine Flat Rd Healdsburg 8712001 Architects & Architectural Services
Talty Winery 7127 Dry Creek Rd Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Taqueria Guadalajara 125 Healdsburg Ave Healdsburg 5812001 Restaurants Teldeschi Winery 3555 Dry Creek Rd Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Thai Orchid Cuisine 1005 Vine St Healdsburg 5812001 Restaurants The Gardener 516 Dry Creek Rd Healdsburg 5261016 Garden Centers Thirty Four North 412 Moore Ln Healdsburg 5921003 Wine Stores Thomas George Estates 8075 Westside Rd Healdsburg 5921003 Wine Stores Thumbprint Cellars 102 Matheson St Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Tierra Vegetables 13684 Chalk Hill Rd Healdsburg 5431001 Fruit & Vegetable Markets Tina Mico Landscape Design 224 Sherman St Healdsburg 0781006 Landscape Designers Toad Hollow Vineyards Tasting Room 409 Healdsburg Ave
# A
Healdsburg 0191003 Crop Production
Tre Torrente Vineyards 5519 Dry Creek Rd Healdsburg 5182002 Wines Wholesale Truett-Hurst Inc 5610 Dry Creek Rd Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Trust Winery Ltd 243 Healdsburg Ave Healdsburg 5921003 Wine Stores Tympany Vineyards 185 Spur Ridge Ct Healdsburg 0191003 Crop Production Tzabaco Rancho Vineyards 5796 Dry Creek Rd Healdsburg 0191003 Crop Production Uniquely Chic Floral & Home 423 Healdsburg Ave Healdsburg 5992001 Florists Unti Vineyards 4202 Dry Creek Rd Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Upstairs Art Gallery 306 Center St Healdsburg 8412001 Museums Uptick Vineyards and Winery 779 Westside Rd Healdsburg 5921003 Wine Stores Valette 344 Center St Healdsburg 5812001 Restaurants
87 9.B.b
Packet Pg. 198 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation)

HEALDSBURG CREATIVE BUSINESS LIST
Business Name Address City SIC SIC Description
Verge Wine Cellars LLC 4085 Westside Rd Healdsburg 5921003 Wine Stores Verite Winery 4611 Thomas Rd Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Vignettes 110 Matheson St Healdsburg 8412001 Museums
Vincraft Group 10701 Westside Rd Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Vino Farms Inc 10651 Eastside Rd Healdsburg 0191003 Crop Production Virginia Clayton Piano 711 Healdsburg Ave Healdsburg 8299005 Instrumental Music Instruction
Wayne Rudy Enterprises 367 Raven Ct Healdsburg 7373022 Website Design Services West Wines LLC 1000 Dry Creek Rd Healdsburg 5812001 Restaurants Willi's Seafood & Raw Bar 403 Healdsburg Ave Healdsburg 5812001 Restaurants William Wheeler & Ingrid 244 Center St Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Williams Selyem Winery LLC 6575 Westside Rd Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Williamsonwines.com 132 Mill St Ste 206 Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Windsor Vineyards 308 Center St Ste B Healdsburg 5921003 Wine Stores Wine Country Bikes 61 Front St Healdsburg 7999001 Amusement & Recreation Services
Wine Country Cellars 33 Healdsburg Ave Healdsburg 5182002 Wines Wholesale Wine Road 498 Moore Ln Healdsburg 7389046 Tourist Information Bureau Wine Shop 111 W North St Healdsburg 5921003 Wine Stores Wurst Sausage Grill & Beer Garden 22 Matheson St Healdsburg 5812001 Restaurants Yoakim Bridge Winery 7209 Dry Creek Rd Healdsburg 2084001 Wines Brandy & Brandy Spirits Production
Young Yonder Spirits 449 Allan Ct Healdsburg 5182001 Wine & Distilled Alcoholic Beverages Wholesale
Youngblood Photography 406 Sherman St Healdsburg 7335001 Commercial Photography Zazu on the River Shack 52 Front St Healdsburg 5812001 Restaurants Zichichi Family Vineyard 8626 W Dry Creek
Rd
Healdsburg 2084001 Wines Brandy & Brandy
Spirits Production
Zo Wines Farmstay Winery Estate 3232 Dry Creek Rd Healdsburg 5921003 Wine Stores 88 9.B.b
Packet Pg. 199 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) Healdsburg Community Cultural Plan
Plan Specific Samples
89 9.B.b
Packet Pg. 200 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) Artists in Municipalities
Following are a variety of examples of artists working within municipal structures across the country that range from residencies to artists embedded as full-time staff within city departments. • Art At Work/Portland, ME: Artist Marty Pottenger worked with the City of Portland, ME to develop Portland Works which “employs artmaking as a catalyst to build enduring, authentic relationships which are essential to meeting the increasing challenges facing cities. Created in response to civic and social tensions between city employees, elected officials and the immigrant and refugee communities, Portland Works partners municipal participants – city councilors, police, public service, social service, fire and EMS workers – with community leaders who represent both the city’s growing diversity and the residents who have lived here for generations. Exploring topics including civics, history, life stories and the “state of the city,” participants meet monthly to create and share individual artworks.”
• Boston AIR (Artist in Residence): “In the program, artists, community members, and City employees work on projects that help reframe social conversations. These artists explore the ways they can use art and media to improve and bolster City initiatives. They also search for ways to make artistic social practice a part of government and community work.”
• City Artist – St. Paul, MN: “Since 2005, the influential City Artist program has redefined the role of the artist working within city government. Integrated far upstream in the daily and long-term workings of the city, artists are creating a new artistic, social and civic practice through an innovative publicprivate partnership between Public Art Saint Paul and the City of Saint Paul. The central pursuit is to create art out of the life-sustaining systems of the city. Artists advise on major city initiatives and lead their own artistic and curatorial projects and have dedicated workspace within the Department of Public Works so they can freely collaborate across city agencies.” • Miami Beach Office of Resilience: “Can an artist help tackle one of the biggest problems facing mankind? Miami Beach certainly thinks so. One of the most vulnerable cities in the United States to the effects of climate change, the metropolis has launched an innovative artist residency that aims to recruit an artist to help address rising sea levels. For one year, the artist will be embedded with the city as it works to develop a plan to respond to the rising tides.” • Department of Cultural Affairs – Public Artists in Residence: “Public Artists in Residence (PAIR) is an experimental municipal residency program that embeds artists in city government to propose and implement creative solutions to pressing civic challenges.” • PAIR is based on the premise that artists are creative problem-solvers. Moving beyond politics and public relations, artists are able to create long-term and lasting impact by working collaboratively and in open-ended processes to build community bonds, open channels for two-way dialogue, and reimagine realities to create new possibilities for those who experience and participate in the work. • Creative City Making – Minneapolis, MN: “In 2013 the City of Minneapolis and Intermedia Arts collaborated on Creative CityMaking (CCM), a program aimed at integrating creative thinking, 90 9.B.b
Packet Pg. 201 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) strategies, and processes into the ongoing operations of City Departments. Functioning within the Department of Community Planning and Economic Development (CPED), five core projects enabled artists and planners to explore new ways to involve citizens who typically haven’t participated in planning processes. Over the course
of a year, the artist-planner teams created 22 different arts-based tools and strategies to stimulate learning and dialogue about possible community futures and assets.” • Director of Innovation and Marketing, Albuquerque, NM: In February, 2018, Tim Keller, the mayor of Albuquerque, NM, named an artist to his team, in a position as Director of Innovation and Marketing, bringing his skills as a poet and artist, seeking to integrate arts and culture into community innovation and building the creative sector.
• NASA/SETI AIR: The SETI Institute’s Artists in Residence Program: “The SETI Institute has become an international leader in the movement to integrate the arts and sciences. SETI AIR facilitates an exchange of ideas between artists and scientists so that these disciplines may inspire each other and lead to new modes of comprehension and expression. This program expands upon the SETI Institute’s mission to explore, understand, and explain the origin, nature, and prevalence of life in the universe.

Our artists bring fresh eyes to help navigate difficult concepts and act as a bridge to broaden awareness of the science carried out at the SETI Institute.” •
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Packet Pg. 202 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation)

PERCENT FOR ART POLICY EXAMPLES
Atlanta, GA
ARTICLE III. WORKS OF ART IN PUBLIC PLACES*
__________
*Cross references: Procurement of construction, architect, engineer and land surveying services, § 2-1266 et seq.
__________
Sec. 46-76. Definitions.

The following words, terms and phrases, when used in this article, shall have the meanings ascribed to them in this section, except where the context clearly indicates a different meaning:

Construction project means any capital project, including but not limited to those paid wholly or in part by the city with voter non-school general obligation bonds, annual general obligation non-school bonds, public grants except where prohibited, park improvement funds, revenue bonds and general funds, for the purpose of constructing or remolding any building, decorative or commemorative structure, park, street, sidewalk, parking facility or utility or any portion thereof within the city.

Eligible funds means funds which pay for actual construction costs. This excludes funds which pay for engineering, architecture, acquisition, land acquisition and interest costs, as well as any incidental costs not associated with construction. Further, it refers only to that portion of public funds, which come from sources other than general obligation school bonds, private grants (except where expressly stated in the conditions of the grant itself) and assessment programs.

Municipal art account means the account within each eligible fund in which one and one-half percent of all eligible funds for construction projects are deposited each year, and of which 80 percent shall be expended on the selection, design and development of works of public art, and 20 percent reserved for maintenance of works of public art and arts administration by the bureau of cultural affairs (BCA). BCA shall be the administrator of all municipal arts accounts and have sole expenditure authority on said accounts.
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Packet Pg. 203 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) Municipal art plan means an annual plan developed and administered by the bureau of cultural affairs for the aesthetic enhancement of all capital construction projects paid for by eligible funds in a particular year. (Code 1977, § 10-4005; Ord. No. 2001-55, § 4, 7-24-01)
Cross references: Definitions generally, § 1-2.

Sec. 46-77. Policy.

A policy is established to direct the inclusion of works of art in the public works projects of the city and to place art on municipally owned or rented property.

The city's public art master plan shall guide the development, administration and maintenance of public art in Atlanta.
(Code 1977, § 10-4004; Ord. No. 2001-55, § 3, 7-24-01)
Sec. 46-78. Funds for works of art.

All request for appropriations for construction projects from eligible funds as defined in section 46-76 shall include the encumbrance of an amount equal to one and one-half percent of the estimated cost of such projects for public works of art and shall be accompanied by contractual requirements authorizing the bureau of cultural affairs to expend such funds after the same have been deposited in a municipal arts account. When any such request for construction projects is approved, the appropriation for such construction projects shall be made and shall include an appropriation of funds for works of art, at the rate of one and one-half percent of project costs to be deposited into the municipal arts account as a line item in each fund. Money identified by each bureau, or agency for its public art percentage program shall be expended for payees as prescribed by the municipal arts plan, as provided in section 46-79(2).
(Code 1977, § 10-4006; Ord. No. 2001-55, § 5, 7-24-01)
Sec. 46-79. Authority of bureau of cultural affairs.

To carry out its responsibilities under this article, the bureau of cultural affairs shall:
93 9.B.b
Packet Pg. 204 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) (1) Prepare for review by the mayor and council, a municipal arts plan which shall outline the expenditure of funds from the municipal arts account(s). Such plan shall include, but not be limited to, the method(s) of commissioning artists, specific locations and expenditures for specific works of art, and maintenance and administration of the public arts program; (2) Cause the municipal arts plan to be an integral part of the office's recommendations with regard to the city's comprehensive development plan and the capital improvement plan;
(3) Bring to the attention of the city council any proposed work of art requiring extraordinary operation or maintenance expenses; (4) Recommend the placement of works of art consistent with section 46- 81;
(5) Make recommendations regarding artist(s) selections without regard to an individual's or the perception of an individual's race, color, creed, religion, sex, domestic relationship status, parental status, familial status, sexual orientation, national origin, gender identity, age, disability, or the use of a trained dog guide by a blind, deaf or otherwise physically disabled person; (6) Make recommendations to the council as to the amount of money required in advance to carry out contracted projects by artist(s); the amount advanced shall not exceed one-third of the total allocable to such artist(s) for the contracted work of art and shall be approved by the council and mayor prior to payment; and
(7) Review prior to final payment all works in order to report on the conformity of the finished work with the approved plans or other document describing the work of art to be carried out.
(8) Approve all expenditures from municipal arts accounts of which 80 percent shall be expended on the design, selection and development of works of public art, and 20 percent shall be expended on maintenance and administration of the public art program.
(9) Develop procedures for implementation of the policy governing the acceptance of gifts of public art to the city and the policy governing the process for the de-accessioning of public art.
94 9.B.b
Packet Pg. 205 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) (10) Establish guidelines for and recommend the appointment of a public art advisory committee comprised of representatives from the business community, the arts community and the citizens of the city, to advise and assist the bureau of cultural affairs on matters regarding the implementation of public art policies for Atlanta.
(11) Review and approve all capital construction projects for compliance with the percent for art section of the Code of Ordinances, and determine if said percent for art funds shall be utilized on or about a specific project, or pooled with other funds for larger public arts projects located within the city, with the assistance of the public art advisory committee. (Code 1977, § 10-4007; Ord. No. 2000-70, 12-12-00; Ord. No. 2001-55, § 6, 7-24-01)
Sec. 46-80. Placement of art.

Works of art selected and implemented pursuant to this article may be placed in, on or about any city construction project or other city-owned, city-leased or city-rented property. They may be attached or detached within or about such property and may be either temporary or permanent. Placement of works of art shall be authorized by the city council after a report of the mayor or the mayor's designee.
(Code 1977, § 10-4008)
Sec. 46-81. Account and payments.

There is established a special account within each eligible fund designated the "municipal arts account into which funds are appropriated as contemplated by section 46-78 and 46-79 hereof shall be deposited. Each disbursement from such account(s) or from other appropriations for works of arts shall be approved by the bureau of cultural affairs, as authorized by the city council. Twenty percent of each municipal arts account shall be reserved for the administration and maintenance of works of public art by the bureau of cultural affairs.
(Code 1977, § 10-4009; Ord. No. 2001-55, § 7, 7-24-01)
Sec. 46-82. Waiver of article.
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Packet Pg. 206 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) This article may be waived by resolution adopted by the city council and approved by the mayor when the construction project covered under this article is not appropriated for works of art.

Charlotte, NC
ARTICLE IX. PUBLIC ART PROGRAM
Sec. 15-231. Title.

This article will be known and may be cited as the Charlotte public art program.
(Ord. No. 2308, § 1(15-211), 5-27-2003)
Sec. 15-232. Purpose and intent.

The city accepts responsibility for expanding the opportunity for its citizens to experience art in public places. The city also recognizes that the inclusion of public art in appropriate capital improvements projects will promote the cultural heritage and artistic development of the city, enhance the city's character and identity, contribute to economic development and tourism, add warmth, dignity, beauty and accessibility to public spaces, and expand the experience and participation of citizens with visual arts. A policy is therefore established to direct that funding for the inclusion of works of art in certain capital improvement projects constructed by the city be allocated through this public art program that supercedes and replaces the joint public art program previously operated by the Charlotte-Mecklenburg Public Art Commission that had been established through resolutions duly adopted by the city and the county.
(Ord. No. 2308, § 1(15-212), 5-27-2003)
Sec. 15-233. Definitions.

The following words, terms and phrases, when used in this article, shall have the meanings ascribed to them in this section, except where the context clearly indicates a different meaning:

Artist means any professional practitioner in the arts, generally recognized by critics and peers as a professional in the field as evidenced by his/her education, experience and artwork production.
96 9.B.b
Packet Pg. 207 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) Artwork means original works, produced by an artist pursuant to this article and approved by the public art commission, in a variety of media. Artwork may be permanent, temporary, or functional, may stand alone or be integrated into the architecture or landscaping and should encompass the broadest range of expression, media and materials. Artwork shall not include reproductions of original works of art.

ASC means the Arts and Science Council -- Charlotte/Mecklenburg, Inc., or its affiliated designee approved by the city, which assists in the administration of the public art program described in this article in accordance with an annual contract with the city and the public art commission.

Capital improvement program means the city's program for advance planning of capital development.

Capital improvement project means any capital project paid for wholly or in part by the city for the construction or substantial renovation of any building, facility or open space to which the public is generally invited, including projects in the business corridor program that are funded from the capital improvement program. For purposes of this article, a substantial renovation project is one that has been included in the capital improvement program.

Construction costs means the total amount appropriated for a capital improvement project (including funding from outside sources which permit the acquisition of artwork for the eligible project with such funds) less the actual costs of: (i) real property acquisition, (ii) demolition of existing structures, (iii) environmental remediation, (iv) equipment costs, (v) change orders to Eligible Projects, and (vi) legal, design and accounting fees.

Eligible fund means a source of funds for a capital improvement project from which city expenditures for public art are not prohibited as an object of expenditure.

Eligible project means any capital improvement project with the exception of (i) those projects that have statutory, contractual or other legal restrictions that prohibit expenditures for artwork from all portions of the project funds, and (ii) those art in transit projects that are governed by the guidelines established by the metropolitan transit commission for CATS' capital programs. The city council reserves the right to exclude certain projects from consideration as an eligible project or to limit the percentage of construction costs appropriated for artwork on an eligible project on a case-by-case basis. 97 9.B.b
Packet Pg. 208 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) Public art account means a specially designated account or accounts established by the city to fund the public art program as set forth in section 15-244.

Public art allocation means the amount of funds identified on a line item in the project budget for an eligible project that shall be allocated to the public art account for use in accordance with this article.

Public art collection means the entirety of artwork in city-owned places that have been acquired by the city through the public art program, and its predecessor program as a result of the public art resolutions of November 23, 1981, and May 10, 1993, which preceded the ordinance from which this article is derived.

Public art commission and Commission mean the Charlotte/Mecklenburg Public Art Commission described in section 15-234.
(Ord. No. 2308, § 1(15-213), 5-27-2003)
Cross references: Definitions generally, § 1-2.

Sec. 15-234. Public art commission established; function.

There is hereby established a commission to be known as the public art commission which shall have the powers and duties as set forth in this article in order to oversee and administer a public art program that will ensure the inclusion of artwork in appropriate capital improvement projects for the city to enhance the artistic and cultural development of the city. The public art commission also administers a public art program for the county pursuant to an ordinance duly adopted by the board of county commissioners on December 17, 2002. This reestablishment of the public art commission shall supercede and replace the Charlotte-Mecklenburg Public Art Commission previously established through resolutions duly adopted by the city and the county.
(Ord. No. 2308, § 1(15-214), 5-27-2003)
Sec. 15-235. Composition; appointment of members.

The public art commission shall be composed of no less than nine and no more than 12 members, three of which will be appointed by the city, three of which will be appointed by the board of county commissioners, and the 98 9.B.b
Packet Pg. 209 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) remainder of which will be appointed by the board of directors of the arts and science council. Two of the members appointed by the city shall be appointed by city council and the mayor shall appoint the other member. The members of the commission shall be appointed as follows:

TABLE INSET:

City
County
ASC
Visual arts or design professionals
3 Representatives of the business sector
1 1
Representatives of the education field
1 1
Representatives of the community
1 1
(Ord. No. 2308, § 1(15-215), 5-27-2003)
Sec. 15-236. Terms of members; removal, etc.
(a) Members of the public art commission shall serve for three-year terms and may serve a maximum of two consecutive full terms, plus any partial term to which they may have been appointed. Member terms shall be appointed on a staggered basis so that no more than three of the minimum nine appointed seats become vacant at one time.
99 9.B.b
Packet Pg. 210 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) (b) Any member serving in a position for which the term has expired shall continue to serve until the member's successor in that position is appointed and qualified. Any vacancy in a position shall be filled for the unexpired term. (c) Any member appointed by the city who fails to attend the requisite number of meetings as set out in the boards and commissions attendance policy adopted by the city council shall be automatically removed from the commission. Vacancies resulting from a member's failure to attend the required number of meetings shall be filled as provided in this section. The city clerk will notify the mayor and council if a city-appointed member is absent the requisite number of the meetings, and appointment will be made by the appointing authority to fill that vacancy.
(d) Current members of the previously established Charlotte-Mecklenburg Public Art Commission shall serve out their remaining term and upon the expiration of such term, replacement members shall be appointed by the same entity that appointed the retiring member according to the fields designated in section 15-235.
(Ord. No. 2308, § 1(15-216), 5-27-2003)
Sec. 15-237. Compensation of members.

Members of the public art commission shall serve without compensation from the city or any firm, trust, donation or legacy to or on behalf of the city, provided, however, that a member of the commission, or the firm, company or corporation with whom the member is associated, shall not be precluded from receiving compensation from the city under any contract for services rendered which have no relation to the member's duties as a member of the commission.
(Ord. No. 2308, § 1(15-217), 5-27-2003)
Sec. 15-238. Chairman.

The chairman of the public art commission shall be elected by a majority of the members of the commission and shall hold such office for one year or until a successor has been elected and qualified. The chairman may serve as a member of the board of directors of the arts and science council if so elected. (Ord. No. 2308, § 1(15-218), 5-27-2003)
arts
100

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Packet Pg. 211 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) Sec. 15-239. Role of arts and science council.

The arts and science council -- Charlotte/Mecklenburg, Inc., is a nonprofit organization that provides services and programs to the city pursuant to an annual agency contract. The public art commission shall utilize the services of the arts and science council to administer the public art program. (Ord. No. 2308, § 1(15-219), 5-27-2003)
Sec. 15-240. Administrative procedures.

The public art commission in conjunction with the city's finance department and the arts and science council shall prepare guidelines and specifications for the administrative procedures that are necessary to accomplish the purposes set forth in this article.
(Ord. No. 2308, § 1(15-220), 5-27-2003)
Sec. 15-241. Consultation with city officers and department staffs.

City officers and staffs of city departments may consult and advise with the public art commission from time to time on matters coming within the scope of this article, and the commission may consult and advise with such city staffs and officers.
(Ord. No. 2308, § 1(15-221), 5-27-2003)
Sec. 15-242. Solicitation of gifts of art and funds.

The public art commission shall have the authority to solicit gifts of art on behalf of the city and to encourage public-spirited citizens to contribute funds, as well as permanent works of art, to the city and thereby help to beautify the city and the public buildings and grounds situated therein. (Ord. No. 2308, § 1(15-222), 5-27-2003)
Sec. 15-243. Powers and duties.
(a) Subject to the provisions of this article, the public art commission shall be responsible for administering the city's public art program with the assistance of arts and science council, including the establishment of policies and guidelines, the designation of appropriate sites for artwork, the 101

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Packet Pg. 212 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) determination of an art budget for eligible projects, the selection of artists and commissioning works of art, review of the design, execution and placement of artwork and the removal of artwork from the city collection. (b) The public art commission, with the assistance of arts and science council, shall prepare an annual fiscal year work plan for approval by the city council which shall include at least the following: (i) a description of the artwork completed, obtained or commenced in the previous year; (ii) a description of the capital improvement projects designated for inclusion of public art in the upcoming year and of the funding source; (iii) a budget for the income and expenditures for such projects; and (iv) a general description of the public art plan for the upcoming year. The city council shall have final approval of the annual work plan and budget for the public art program. The annual work plan shall be contingent upon the availability of funds for capital projects.
(c) The public art commission shall work together with the city and the arts and science council to examine all artwork or a design or model of same which are proposed for permanent or longterm placement on city property or are to become the property of the city by purchase, gift or otherwise, except for those works to be placed in a museum or gallery, to determine an appropriate space for the placement of such artwork. In any case in which the city and the commission cannot agree on the location of placement of such works, the city's determination shall be final.
(d) Prior to moving or removing any artwork placed in, on or about city property pursuant to the public art program, the city shall submit such proposed change to the public art commission for a report and recommendation about a new space for the artwork or alternatives to moving it. In any case in which the city and the commission cannot agree on issues related to the relocation or removal of the artwork, the city's determination shall be final. The commission shall not be required to make recommendations regarding the temporary placement of artwork on city property.
(e) To encourage broad community participation in the public art program and to ensure artwork of the highest quality, the public art commission may solicit the participation of community representatives and professionals in the visual arts and design fields as part of the artist and art work selection process for particular public art projects in accordance with the size and complexity of the projects. These advisors may assist the commission in the selection of artists, project oversight and other related purposes, but shall have no vote on matters coming before the public art commission. 102

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Packet Pg. 213 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) (f) During the design phase of the artwork, the public art commission shall advise the appropriate city departments through the city manager concerning the maintenance requirements of every artwork, recommend to the responsible department the type, frequency and extent of maintenance required to preserve the quality and value of every artwork, and inspect such maintenance work for the guidance of the city departments concerned. It is the responsibility of the site manager or appropriate department head to provide for the maintenance of artwork in their routine site maintenance program. Any proposed artwork which is determined by the commission or demonstrated by an appropriate city department head to require extraordinary operations or maintenance expense shall be reviewed with the city manager and approved by city council prior to proceeding with the fabrication and construction of the artwork.
(Ord. No. 2308, § 1(15-223), 5-27-2003)
Sec. 15-244. Funds for public artwork.
(a) All allocations of funds for eligible projects shall include an amount equal to one percent of the projected construction costs at the time the project is included in the city's capital improvement program to be used for the selection, acquisition, commissioning and display of artwork. No allocation shall be made for eligible projects with an estimated expenditure of less than the threshold amount for which formal bidding procedures are required pursuant to G.S. 143-129. If the source of funding, applicable law governing any particular eligible project or the expenditure of such funds precludes art as a permissible expenditure, the amount of funds so restricted shall be excluded from the construction costs in determining the amount to be allocated as provided in this section.
(b) The city's finance director shall establish a special fund designated the public art account into which funds appropriated as set out in subsection (a) of this section (the public art allocations) or derived from gifts or donations to the city for public art shall be deposited. For the budget year that the city council appropriates funding for the eligible project and that the eligible project is instituted, the public art allocations shall be deposited into the public art account in accordance with procedures established by the city's finance director.
(c) Monies collected in the public art account shall be budgeted and expended in the same manner as other city revenues and used for projects commissioned pursuant to this article. Each disbursement from such account or from other appropriations for artwork shall be recommended by the public art commission and authorized in accordance with applicable law and accounting principles governing expenditures from the city's budget. Separate 103

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Packet Pg. 214 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) accounts shall be established whenever funds are required to be used at a designated capital improvement project.
(d) From the effective date of this section, applications for capital improvement projects to granting authorities shall include amounts for artwork as specified in this section, insofar as permissible by the granting authority. (Ord. No. 2308, § 1(15-224), 5-27-2003)
Sec. 15-245. Uses of funds.

Funds allocated in accordance with this article may be used for the selection, acquisition, purchase, commissioning, fabrication, placement, installation, exhibition or display of artwork. To the extent practical, artist selection should be concurrent with selection of the architect or designer to ensure integration of the artwork into the project architecture. If a particular eligible project is deemed inappropriate for the placement of artwork by the public art commission or by city council, if not otherwise prohibited by law, the funds appropriated for artwork may be used at other more appropriate public sites. (Ord. No. 2308, § 1(15-225), 5-27-2003)
Sec. 15-246. Public art acquisition.

Disbursement of funds from the public art account to pay for artwork acquired pursuant to this article shall be made in accordance with procedures established by the city's finance director, but shall at least include the submission from the public art commission of an accurate and complete invoice resulting from a contract with an artist. The invoice for such artwork may include a commission fee of 15 percent of the cost of the artwork for services rendered in connection with the acquisition and installation of the artwork.
(Ord. No. 2308, § 1(15-226), 5-27-2003)
Sec. 15-247. Ownership of artwork.

All artwork acquired pursuant to this article shall be acquired in the name of the city and title shall vest in the city.
(Ord. No. 2308, § 1(15-227), 5-27-2003)
104

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Packet Pg. 215 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) Sec. 15-248. Decriminalization.

A violation of this article shall not constitute an infraction or misdemeanor punishable under G.S.

King County, WA
Chapter 4.40

FINANCING ART IN COUNTY CONSTRUCTION

PROJECTS
Sections:

4.40.005 Definitions.

4.40.015 Funding, appropriations, opportunities for pooling funds and use of funds.

4.40.025 Inclusion of public art requirements in grants to other agencies.

4.40.110 General obligation bond proceeds.

4.40.120 Harborview Medical Center capital reserves.

4.40.005 Definitions.

Words in this chapter have their ordinary and usual meanings except those defined in this
section, which have, in addition, the following meanings. If there is conflict, the specific definitions in this
section shall presumptively, but not conclusively, prevail.

A. "Acquisition" or "county force acquisition" means the purchase of parcels of land, existing
buildings, and structures, and costs incurred by the county for the appraisals or negotiations in
connection with such a purchase.

B. "Arts and cultural development fund" means the special revenue fund established in K.C.C.

4.08.190 to receive and transfer to the cultural development authority a variety of revenues including, but
not limited to, public art revenues.

C. "Client department" means the county department, division or office responsible for
construction or custodial management of a facility or capital improvement project after construction is
complete.

D. "County force" means work or services performed by county employees.

E. "Cultural development authority" or "authority" means the cultural development authority of
King County established under K.C.C. chapter 2.49.

F. "Equipment and furnishings" means any equipment or furnishings that are portable and of
standard manufacture. "Equipment" does not mean items that are custom designed or that create a new
use for the facility, whether portable or affixed.

G. "Public art fund" means the fund established in K.C.C. 4.08.185.

H. "Public art program" means the county program administered and 105

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Packet Pg. 216 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) implemented by the cultural
development authority that includes the works and thinking of artists in the planning, design and
construction of facilities, buildings, infrastructure and public spaces to enhance the physical environment,
mitigate the impacts of county construction projects, and enrich the lives of county residents through
increased opportunities to interact with art. (Ord. 14482 § 57, 2002).

4.40.015 Funding, appropriations, opportunities for pooling funds and use of funds.

A. All capital improvement projects that are publicly accessible and visible, or for which there is a
need for mitigation, shall contribute to the county’s public art program.

1. The amount of the annual appropriation for public art shall be equal to one percent of the
eligible project costs of those capital improvement projects that meet the criteria of public visibility and
accessibility or need for mitigation. For the purposes of calculation, eligible project categories shall include
capital improvement program projects for new construction, reconstruction or remodeling of buildings, parks
and trails, commemorative structures, pedestrian and vehicular bridges, surface water management
projects, wastewater treatment projects, transit facility construction projects and solid waste transfer stations.

2. The following project categories shall be considered ineligible and may be excluded from the
public art program calculation base: roads; airport runways; sewers; and solid waste landfills. This
ineligibility shall not preclude a client department, in cooperation with the cultural development authority,
from proposing a public art project for a road, airport runway, sewer or solid waste landfill project that
presents an opportunity for the inclusion of public art. (King County 6-2004)
FINANCING ART IN COUNTY CONSTRUCTION PROJECTS 4.40.015

3. At a minimum, the amount budgeted for public art in a capital improvement project shall be
equal to one percent of the following project elements: conceptual design, design, contracted design,
preliminary engineering, construction, contingency, county force design and project administration and
construction engineering. Costs associated with the predesign phase of the county’s capital planning
projects meeting the above criteria and anticipated to result in construction, shall be included in the
calculation for public art.

4. The following project elements may be excluded from the budget calculation for public art:
acquisition equipment and furnishings; and county force acquisition. Asbestos 106

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Packet Pg. 217 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) abatement may also be
excluded from the budget calculation for art when the costs for asbestos abatement have been calculated
and a line item budgeted for asbestos abatement as been established within the project budget.

5. In all cases, where a capital improvement project has a scope of work that includes both eligible
and ineligible project elements and eligible and ineligible project categories, the budget for public art shall be
calculated, at a minimum, in the eligible portions of the project.

B. At the time a capital improvement project is proposed, the client department shall calculate and
include a budgeted line item for public art in each eligible project described in this section. The executive’s
budget representative shall confirm the calculations with the cultural development authority and include the
agreed-upon appropriations for public art in the executive’s proposed budget.

The amounts budgeted for
public art in particular projects may be adjusted to reflect council changes to the county capital improvement
program budget or supplemental budgets. The appropriation for public art shall be transferred to the arts
and cultural development fund and from there to the cultural development authority as soon as the
appropriation is made for the capital improvement project, and as soon as funds are available.

C. The source of the funds shall not affect the calculation for public art for a capital improvement
project unless the conditions under which the revenue is made available prevent its use for artistic purposes.

In this case, the revenue shall be excluded from the eligible project costs on which the one percent
calculation for art is based.

D. A policy is hereby established to direct the pooling of all public art program revenues on a
departmental basis. Interest generated by public art revenues shall not be pooled on a departmental basis.

However, interest from all revenues shall be pooled collectively and used for the purposes established in this
section.

Pooling affords the opportunity to look at the needs of the county as a whole and use the public art
revenues only in those projects that may have the greatest impact on communities or offer the best
opportunities for artist involvement. Pooling on a departmental basis affords the opportunity for the cultural
development authority and client departments to work collaboratively on projects that reflect the missions
and goals of individual departments and to ensure that public art projects are adequately funded. It is not the
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Packet Pg. 218 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) executive’s or council’s intent that every capital improvement project which contributes to the public art fund
revenues shall include a public art project. The decision regarding capital improvement projects that will
include a public art project shall be determined jointly by the cultural development authority and the client
department according to the procedures and criteria in this section and K.C.C.

2.46.150.

E. Revenues shall support the following uses:

1. The selection, acquisition and display of works of art, that may be an integral part of the project
or placed in, on or about the project or other public space;

2. Artist fees, design, planning and predesign service contracts and commissions;

3. Expenses for technical assistance provided by either architects or engineers, or both, and to
artists in order to design, document or certify the artwork;

4. Repair and maintenance of public artworks accessioned into the county's public art collection to
the extent permissible under generally accepted accounting principles, grants, contracts and law;

5. Public art program administrative expenses relating to acquiring, developing or maintaining
public art to the extent permissible under generally accepted accounting principles, grants, contracts and
law;

6. Participation by citizens or costs of communicating with and receiving input from citizens,
working with professional artists, introduction of public art to children, and education of the public about the
county’s rich cultural and artistic heritage;

7. Documentation and public education material for the public art program;

8. Liability insurance for artists; and

9. Pilot projects approved by the cultural development authority. (Ord. 14482 § 58, 2002: Ord.
12089 § 9, 1995. Formerly K.C.C. 2.46.070).
(King County 6-2004)

4.40.025 - 4.40.120 REVENUE AND FINANCIAL REGULATIONS

4.40.025 Inclusion of public art requirements in grants to other agencies.

Funds that are
distributed by the county to another agency for eligible capital improvement project with an estimated
construction budget of two hundred fifty thousand dollars or more shall include a requirement for inclusion of
public art. The public art shall be identified by the receiving agency and evaluated by the cultural
development authority during the planning process to assure compliance by the receiving agency. (Ord.
14482 § 59, 2002: Ord. 12089 § 12, 1995. Formerly K.C.C. 2.46.100).

4.40.110 General obligation bond proceeds. In the case of any county 108

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Packet Pg. 219 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) construction project that
meets the eligibility criteria for public art established in K.C.C. 4.40.015 that involves the use of general
obligation bond proceeds, the resolution, resolutions, ordinance or ordinances submitted to the voters or the
council shall include an allocation for public art equal to one percent of the eligible project cost. Bond
revenues for public art shall be transferred to the cultural development authority as described in K.C.C.

4.40.015 to the extent consistent with arbitrage requirements and other legal restrictions. Bond revenues for
public art not transferred to the cultural development authority shall be accounted for separately within the
public art fund and managed according to K.C.C. chapter 2.46. (Ord. 14482 § 61, 2002: Ord. 12989 § 15,
1995: Ord. 9538 § 4, 1990: Ord. 9134 § 12, 1989: Ord. 6111 § 8, 1982).

4.40.120 Harborview Medical Center capital reserves. For any public art funds which involve
the use of Harborview Medical Center's capital reserves (Fund 396), amounts for works of art described in
this chapter shall be used for art projects at Harborview Medical Center.

These funds shall be accounted for
separately by the cultural development authority if necessary to comply with this requirement. (Ord. 14482 §
62, 2002: Ord. 12089 § 16, 1995: Ord. 9538 § 5, 1990: Ord. 9134 § 13, 1989).

Los Angeles, CA

91.107.4.6. Arts Development Fee.

91.107.4.6.1. Arts Fee. The owner of a development project for a commercial or industrial building shall be required to pay an arts fee in accordance with the requirements of this section.

91.107.4.6.2. Fee Amount. The Department of Building and Safety shall collect an arts fee in the following amount:

1. Office or research and development. For an office or research and development building, the arts fee shall be $1.57 per square foot.

2. Retail. All retail establishments shall pay an arts fee of $1.31 per square foot.

3. Manufacturing. For a manufacturing building, the arts fee shall be $0.51 per square foot.

4. Warehouse. For a warehouse building, the arts fee shall be $0.39 per square foot.
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Packet Pg. 220 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation)

5. Hotel. For a hotel building, the arts fee shall be $0.52 per square foot.

In no event shall the required arts fee exceed either $1.57 per gross square foot of any structure authorized by the permit or one percent of the valuation of the project designated on the permit, whichever is lower, as determined by the Department of Building and Safety. Where there are combined uses within a development project or portion thereof, the arts fee shall be the sum of the fee requirements of the various uses listed above.

The Cultural Affairs Department shall revise the arts fee annually by an amount equal to the Consumer Price Index for Los Angeles as published by the United States Department of Labor. The revised amount shall be submitted to Council for adoption by ordinance.

91.107.4.6.3. Time of Collection. Except as provided in Section 91.107.4.6, the Department of Building and Safety shall collect an arts fee before issuance of a building permit for commercial and industrial buildings required by this code.

91.107.4.6.4. EXCEPTIONS: The arts fee required by Section 91.107.4.6 shall not be assessed for the following projects or portions thereof:

1. Any project for which the total value of all construction or work for which the permit is issued is $500,000 or less.

2. The repair, renovation or rehabilitation of a building or structure that does not alter the size or occupancy load of the building.

3. The repair, renovation or rehabilitation of a building or structure for the installation of fire sprinklers pursuant to Division 9.

4. The repair, renovation or rehabilitation of a building or structure that has been made to comply with Division 88 (Earthquake Hazard Reduction in Existing Buildings) subsequent to a citation of noncompliance with Division

88. 5. The repair, renovation or rehabilitation of a building or structure for any handicapped facilities pursuant to this code.

6. All residential buildings or portion thereof. This exception does not include hotels.

91.107.4.6.5. Use of Arts Fees Acquired Pursuant to Section 91.107.4.6.

Any arts fee collected by the Department of Building and Safety shall be deposited in the Arts Development Fee Trust Fund. Any fee paid into this fund may be used only for the purpose of providing cultural and artistic facilities, services and community amenities which will be available to the development project and its future employees. Any cultural and artistic facilities, services and community amenities provided shall comply with the principles and standards set forth in the Cultural Master Plan when adopted. 110

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Packet Pg. 221 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) At or about the time of collection of any fee imposed by this section, the Cultural Affairs Department shall identify the use to which the arts fee is to be put, and if the use is financing public facilities, the facilities shall be identified.

91.107.4.6.6. Projects Covered by Ordinance 164,243. (Ord. No. 173,300, Eff. 6/30/00, Oper. 7/1/00.) In 1988, the City enacted Ordinance 164,243 which states in part:
“This ordinance is an interim measure while the City of Los Angeles is giving consideration to the enactment of an Arts Development Fee Ordinance. The owners of a development project shall be obligated to pay an Arts Development Fee if such fee is adopted in the future by the city. The fee will not exceed one percent (1%) of the total value of work and construction authorized by the building permit issued to a development project. This fee would be used to provide adequate cultural and artistic facilities, services and community amenities for the project.”
By enacting Section 91.107.4.6 (previously Section 91.0304(b)(11)), the City has adopted the Arts Development Fee referred to by Ordinance 164,243. Accordingly, an arts fee shall be paid to the City of Los Angeles by owners of development projects which received building permits between and including January 15, 1989, and the effective date of this section. This arts fee described in this section shall be paid within 60 days of receipt of a request for payment of an arts fee. All exceptions listed in Section

91.107.4.6.4 shall apply to owners of development projects subject to Ordinance 164,243.

The Office of Finance shall bill and collect the Arts Development Fee owed by those persons to whom notice was given pursuant to this paragraph for the period January 15, 1989, through May 7, 1991. The amount due shall be paid in full within 60 days of the billing date unless an agreement to pay in installments pursuant to this paragraph is approved by the Office of Finance.

Persons indebted to the City of Los Angeles for Arts Development Fees may, upon approval by the Office of Finance, enter into an agreement with the City of Los Angeles to pay such fees in installments over a period not to exceed one year. The Office of Finance shall collect a service fee of $10.00 on each monthly installment to recover the cost to the city of processing installment payments. The Cultural Affairs Department is hereby authorized to negotiate and accept payment in kind for the Arts Development Fee owed by those persons to whom notice was given pursuant to this paragraph for the period January 15, 1989, through May 7, 1991. The Cultural Affairs Department shall provide notice to the Office of Finance of the name of the person on whose account such in kind payment was accepted, and whether the in kind payment constitutes payment in full or only a specified portion of the Arts Development Fee owed.

The Office of Finance is authorized to record payment in full, without further notification to the person billed, for cash or in kind Arts Development Fee payments received that are within $3.00 of the amount owed. 111

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Packet Pg. 222 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation)

91.107.4.7. Affordable Housing Mitigation Fee Notice. Before issuance of a building permit for any project or structure, the Department of Building and Safety shall affix to the permit an Affordable Housing Mitigation Fee Notice to read as follows:

Affordable Housing Mitigation Fee Notice: The City of Los Angeles is considering the enactment of an Affordable Housing Mitigation Fee Ordinance. The owner of the project designated in this permit shall be obligated to comply with an Affordable Housing Mitigation Fee Ordinance, if such an ordinance is adopted in the future by the city. In no event shall the required fee exceed either $5.00 per square foot of the structure(s) authorized by the permit or 3.5 percent of the valuation of the project designated on the permit, as determined by the Department of Building and Safety, whichever is lower. This fee shall be used to mitigate any affordable housing needs created by the project.

91.107.4.6.4 shall apply to owners of development projects subject to Ordinance 164,243.

9.B.b
Packet Pg. 223 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) monthly installment to recover the cost to the city of processing installment payments. The Cultural Affairs Department is hereby authorized to negotiate and accept payment in kind for the Arts Development Fee owed by those persons to whom notice was given pursuant to this paragraph for the period January 15, 1989, through May 7, 1991. The Cultural Affairs Department shall provide notice to the Office of Finance of the name of the person on whose account such in kind payment was accepted, and whether the in kind payment constitutes payment in full or only a specified portion of the Arts Development Fee owed.

ARTSARTS
ARTICLE VII. ARTS COMMISSION AND THE ARTS
DIVISION 1. GENERALLY
§ 38-487. Purposes.

The Council hereby declares that the artists, performers and various artistic and cultural institutions of the City enhance the public welfare by providing education, recreation, entertainment and culture to the citizens of the City.

The Council therefore declares that the purposes of this article are as follows:
(1) to provide a continuing source of advice concerning artistic, cultural or aesthetic matters to insure that the City will be an attractive and culturally enriched City.
(2) to promote and encourage programs to further the development of and public awareness and interest in the City in connection with the artistic and cultural development of the City.
(3) to provide advice to the Council concerning works of art to be placed on municipal property.
(4) to provide advice and assistance to the City in connection with other artistic and cultural activities.
(Ord. No. 15652, § 1(7A-2), 1-3-80; Code 1980, § 38-487) 113

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Packet Pg. 224 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) § 38-488. Policy for works of art; budgeting of public funds; selection and placement; definitions.

The policy for budgeting of public funds for works of art and for the selection and placement of works of art upon property owned or leased by the City shall be as follows:
(1) Not less than one percent of the total cost of any new buildings or major revisions to existing buildings to be constructed or erected on property owned or leased by the City utilizing public funds may be budgeted for works of art. (2) Works of art which are to be incorporated as integral parts of the structural or landscape design of a building or structure shall appear as separate items in the bid specifications for the proposed construction or erection of the public improvements in question which shall comply with Subsection (1) above.
(3) Except as provided in Subsection (2) above, the funds for works of art as provided for by Subsection (1) above may be set aside at the time of the award of the contract for the construction or erection of the public improvements in question.
(4) All funds appropriated pursuant to the provisions of this section shall be placed in a separate account to be established by the City Treasurer and such funds shall be used exclusively for the purchase of works of art. (5) All works of art to be incorporated into the building, structure or grounds, or to be purchased with funds set aside pursuant to the provisions of this section, shall be reviewed, selected and recommended by the Arts Commission, with the final approval for such purchases to be given by the Council pursuant to Subsection 38-499(2) of this chapter. (6) Works of art purchased with funds set aside pursuant to the provisions of this section may be placed upon any property owned or leased by the City, with the placement of such works of art to be made upon the recommendation of the Arts Commission and the final approval of the Council. (7) For the purposes of this section, the following terms shall have the meanings indicated:
114

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Packet Pg. 225 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) a. Building means any structure.
b. Structure means anything which is constructed or erected, the use of which requires permanent location on the ground or which is attached to something having a permanent location on the ground.
c. Works of art includes by way of illustration and not of limitation: paintings and photographs; mural decorations; stained glass; statues; bas-reliefs or other sculptures; extraordinary landscaping or environmental works, including monuments, fountains, arches or other unusual architectural treatments. (Code 1980, § 38-488; Ord. No. 18674, § 1, 1-20-87)
§§ 38-489--38-494. Reserved.

ARTS
DIVISION 2. ARTS COMMISSION*
__________
*Cross references: Boards and commissions generally, § 2-681 et seq. __________
§ 38-495. Created.

There is hereby created the Arts Commission.
(Ord. No. 15650, § 7A-3, 1-3-80; Code 1980, § 38-495; Ord. No. 20021, § 2, 8-24-93)
§ 38-496. Status.

The Arts Commission shall be a part of the Division of Public Affairs. (Code 1980, § 38-496)
Charter references: Division of Public Affairs, Art. IV, §§ 5, 6. 115

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Packet Pg. 226 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) § 38-497. Members.
(a) The Arts Commission shall be composed of 15 members, who shall be appointed by the Mayor with the approval of the Council. The Arts Commission shall have the following composition, with at least 3/4 of the members being residents of the City:
(1) five members at large.
(2) One member shall represent the Arts Council of Oklahoma City. (3) One member shall represent the Oklahoma City Convention and Visitor's Commission.
(4) One member shall represent the Allied Arts Foundation. (5) Three members shall be professional artists, performers and/or architects.
(6) Four members shall be from other arts and cultural organizations not specifically referenced herein.
(b) All members of the Arts Commission shall serve without compensation.

The term of each member shall be three years or until a successor takes office. The term will expire on September 1 in the year in which the term would normally expire. All members shall serve three-year terms after the current term expires or until a successor takes office. (c) Any incumbent member of the Arts Commission shall be eligible for reappointment at the end of his term of office. A member appointed to fill a vacancy shall serve the remainder of the unexpired term. Any member of the Arts Commission may be removed from office for neglect of duty or malfeasance. Removal shall be effected by a majority vote of the Council. (d) All members shall serve without compensation.
(Ord. No. 15652, §§ 7A-3--7A-5, 1-3-80; Ord. No. 15704, § 1, 2-19-80; Code 1980, § 38-497; Ord. No. 19281, § 1, 9-12-89; Ord. No. 20021, § 2, 8-24-93) 116

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Packet Pg. 227 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) Charter references: Appointment of members to boards, commissions, etc., in Division of Public Affairs, Art. IV, § 6.
§ 38-498. Officers.

The Arts Commission shall select one of its members as chairman, another as vice-chairman and another as secretary. The chairman, vice-chairman and secretary shall receive no salary for their services.
(Ord. No. 15652, § 7A-4, 1-3-80; Ord. No. 15704, § 1, 2-19-80; Code 1980, § 38-498; Ord. No. 20021, § 2, 8-24-93)
§ 38-499. Functions.

Unless otherwise specified in this Code, the duties of the Arts Commission shall be as follows:
(1) to make regular assessments of the conditions and needs of the City concerning the arts;
(2) to advise the Council concerning works of art to be placed on municipal property;
(3) to make recommendations to the Council concerning grants from Federal and State agencies, private groups and individuals, and, when so directed by the Council, oversee arts and cultural projects and programs; (4) to increase public awareness of the value of our arts and cultural resources by developing and participating in public information programs; (5) to advise and assist the Council in connection with such other arts and cultural matters as may be referred to it by the Council; (6) to encourage greater arts and cultural involvement by departments of the City and to better utilize private arts and cultural agencies for services to citizens;
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Packet Pg. 228 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) (7) to keep minutes and records of all meetings and proceedings, including voting records, attendance records, resolutions, findings of fact and decisions; and
(8) to perform any other functions imposed by this article or otherwise specified by the Council; and
(9) to advise the Council concerning the promotion of coordination among units of government in their projects and programs which involve the arts and cultural matters.
(Ord. No. 15652, § 7A-7, 1-3-80; Code 1980, § 38-500; Ord.No. 20021, § 2, 8- 24-93)
§§ 38-500--38-510. Reserved.

Philadelphia, PA
§16-103. Aesthetic Ornamentation of City Structures. [4] (1) Definition.
(a) Fine Arts. Sculpture, monuments, bas reliefs, mosaics, frescoes, stained glass, murals and fountains which either contain sculpture, or are designed to enhance adjacent accompanying sculpture.
(2) Expenditures for Fine Arts. An amount not to exceed one per cent of the total dollar amount of any construction contract for a building, bridge and its approaches, arch, gate or other structure or fixture to be paid for either wholly or in part by the City, shall be devoted to the Fine Arts; provided, that the Art Commission certifies in writing that said ornamentation is fitting and appropriate to the function and location of the structure.

Phoenix, AZ
ARTICLE XXII. PERCENT FOR ART FUNDING*
__________
*Editor's note: Ord. No. G-4547, § 2, adopted October 15, 2003, effective November 14, 2003, amended the title of Ch. 2, Article XXII to read as hereinabove set out. Formerly, said title read as Arts Funding.

Cross references: Phoenix Office of Arts and Culture and Phoenix Arts and Culture Commission, § 2-191 et seq.
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Packet Pg. 229 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) __________
Sec. 2-700. Percent for art funding.

A. Under the provisions of Section 2-194(B) the Phoenix Arts and Culture Commission shall, as part of the annual budgetary process of the City, recommend to the City Manager and City Council, for inclusion in the capital budget pursuant to the Charter, an amount not to exceed one percent of the total capital improvement cost for each eligible capital improvement program, determined on a departmental program basis, to be expended upon art or art services under the provisions of this article and the annual art plan. If the recommended funding for an art project will extend over two or more fiscal years, the total amount expended on such art project over such two or more fiscal years shall not exceed one percent of the total capital improvement cost for the capital improvement program to which the art project is related. The amount of recommended funding up to one percent will be developed in conjunction with the department involved and the Budget and Research Department. For the purposes of the foregoing capital improvement cost determination, land acquisition, personal property and computer costs shall be excluded from the capital improvement cost base.

B. The annual public art project plan shall include art project expenditures proposed for the ensuing fiscal year and projections for art project expenditures for the ensuring five fiscal years and shall be submitted prior to May 1 of each year. The Mayor and City Council will review these plans in a policy session. City Council may amend and approve the final plans to increase or decrease the amount of money allocated for art projects.

C. Capital improvement program projects eligible for percent for art funding shall be those projects in which the inclusion of an art project is a legally permissible expenditure under the laws regulating the expenditure of funds for such capital improvement program projects, and which are identified by the Commission as appropriate for an art project. To the extent legally permissible, percent for art funds within a capital improvement program may be pooled on a departmental basis into one or more art projects.

D. Each budget item request shall be accompanied by a general description of the type and nature of art project to be included in such expenditures from the amounts to be appropriated for the capital improvement program projects to which such art project is related. If an art project is not expected to be completed during the fiscal year to which the budget applies, the budget item request shall describe the portion or phase of the art project to be completed during the fiscal year.
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Packet Pg. 230 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) E. Upon approval by the City Council as part of the budget process of an appropriation for an art project, such appropriation shall be established within an appropriate account maintained by the Finance Department, Division of Accounts, and designated for the percent for art program. Such appropriations may be expended as normal appropriations are expended, upon the recommendation of the Arts and Culture Commission and City Manager and approval by the City Council in accordance with normal City budget and expenditure procedures, for the acquisition, design and construction of art projects. The City Auditor shall periodically review expenditures made in connection with the percent for art program to ensure compliance with all applicable laws, bond and other debt obligations and covenants, and City administrative procedures.

F. The Budget and Research Department, in consultation with the Arts and Culture Administrator and affected City departments, shall allocate funds in the City budget for the preservation of art projects purchased with percent for art funds.

G. Costs incurred by the inclusion of an art project in a specific capital improvement project, including, but not limited to, engineering fees, concrete bases and wiring shall be included in the percent for art budget for that specific capital improvement project.
(Ord. No. G-2953, § 3; Ord. No. G-3537, § 5; Ord. No. G-4547, § 2, passed 10-15-2003, eff. 11-14-2003)
Sec. 2-701. Placement of percent for art projects.

Each art project recommended by the Arts and Culture Commission and approved by City Council for implementation pursuant to the provision of this Article and any amendment thereto shall be placed at a site which relates substantially to the purpose of the bond, enterprise or other fund from which the percent for art funds are derived. Such art projects may be attached or detached within or about such site, and may be either temporary or permanent. Placement of an art project shall be recommended to the City Council by the Arts and Culture Commission, in the annual public art project plan after consultation with the appropriate City department responsible for the funding of the capital improvement project or projects to which the art project is related. The department responsible for the funding of the capital improvement project or projects shall make appropriate space available for the placement of the related art projects. Art projects will be placed in full public view on City owned property unless an exemption is approved by City Council.
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Packet Pg. 231 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) (Ord. No. G-2953, § 3; Ord. No. G-3537, § 6; Ord. No. G-4547, § 1, passed 10-15-2003, eff. 11-14-2003)
Portland, OR

5.74.040 Public Art Trust Fund. (Printable Version)
The Regional Arts and Cultural Council shall maintain a special fund called the Public Art Trust Fund into which monetary contributions for Public Art shall be deposited.

A. 1.33 percent of the Total Costs of Improvement Projects shall be dedicated to Public Art and shall be deposited into the Public Art Trust Fund by the City official or employee acting on behalf of the Participating Bureau.

1. One percent of the Total Costs of Improvement Projects shall be used by the Regional Arts and Cultural Council for costs associated with Public Art including, but not limited to the acquisition, siting, maintenance and Deaccessioning of Public Art.

2. .33 percent of the Total Costs of Improvement Projects shall be used by the Regional Arts and Cultural Council for costs associated with Public Art, including, but not limited to costs of selection, administration, community education and registration of Public Art.

B. Monetary contributions shall be deposited in separate accounts within the Public Art Trust Fund if separate accounting is requested by the Participating Bureau or required by law.

San José, CA
Title 22 CONVENTION, CULTURAL AND VISITOR SERVICES
Chapter 22.08 ART IN PUBLIC PLACES
Chapter 22.08

ART IN PUBLIC PLACES
Sections:
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Packet Pg. 232 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation)

22.08.005 Purpose.

22.08.010 Funds for works of art in public places.

22.08.020 Exclusions from and additions to the art in public places program.

22.08.030 Approval.

22.08.040 Other public agencies.

22.08.005 Purpose.

The city of San José and the redevelopment agency of the city of San José desire to expand the public's experience with works of art and to improve the design of public places by encouraging the involvement of artists on design teams for certain capital projects. The purpose of this chapter is to ensure that not less than two percent of the cost of certain municipal capital improvement projects funded in whole or in part by either the city of San José or the redevelopment agency or both is set aside for the acquisition of works of art to be displayed in or about public places within the city. The procedures and guidelines for implementation of this chapter shall be as set forth in the respective resolutions of the city council and agency board. (Ords. 21832, 24265, 24663.)

22.08.010 Funds for works of art in public places.

A. The city council and the redevelopment agency board shall provide in their respective annual capital improvement budgets for amounts of not less than two percent of the total amount budgeted for each “eligible construction project” to be set aside and identified as sources of funds to be appropriated and expended for acquisition of works of art in accordance with the provisions of this title. Appropriations for purposes of acquiring works of art in order to carry out the provisions of this title shall be made in accordance with law and the budgeting procedures of the city and the redevelopment agency.

B. Appropriations for works of art may be expended to acquire works of art for any public place if the terms of a contract, federal or state grant, law, or regulation do not limit or restrict the funds so appropriated to use for a specific “eligible construction project.” Appropriations for works of art shall only be expended for acquisition of works of art to be located on the premises of a specific “eligible construction project” if the terms of a contract, federal or state grant, law, or regulation do limit or restrict the use of funds to a specific “eligible construction project” only.

C. Subject to applicable law, appropriations and expenditures for works of art may include, but are not limited to, the costs and expenses incurred in the process of selecting, installing, and maintaining works of art in public places. 122

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Packet Pg. 233 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) D. The city manager or the city council, as appropriate, shall approve the acquisition of works of art to be funded under the city's capital improvement budget. The redevelopment agency executive director or the redevelopment agency board, as appropriate, shall approve the acquisition of works of art to be funded through the redevelopment agency's capital improvement budget. (Ords. 21832, 23247, 24265.)

22.08.020 Exclusions from and additions to the art in public places program.

A. The city manager and the redevelopment agency executive director in conjunction with the submission of the annual capital budgets of the city and redevelopment agency, respectively, and subject to the provisions of any applicable law, each may:

1. Determine that certain proposed capital improvement projects not be deemed “eligible construction projects” for purposes of this title if the anticipated public visibility and/or public traffic usage of the capital improvement project is too minimal to warrant expenditures of funds for works of art; or

2. Designate funds to be added to the art in public places program, which funds may be utilized to place works of art in existing public places which do not otherwise qualify as “eligible construction projects.” B. In conjunction with submission of the city's and redevelopment agency's proposed annual capital improvement budget to the city council, and to the redevelopment agency board, respectively, the city manager and the redevelopment agency executive director shall notify the arts commission of:(i) those proposed capital improvement projects in said budgets which are not designated “eligible construction projects” for purposes of this title due to low anticipated public visibility and/or public traffic usage; (ii) those capital improvement projects which are designated “eligible construction projects” in said budgets; and (iii) any proposed discretionary funds added to the art in public places program.

C. The following provisions shall apply to the calculation of the not less than two percent to be expended for works of art pursuant to this title only in those circumstances in which the city or the redevelopment agency receives funds from persons, firms, organizations or other agencies which are restricted as to the use of said funds for expenditures for works of art, or which said funds are otherwise restricted by law or regulation:

1. If the terms of a contract, federal or state grant, law, or regulation prohibit or restrict the use of funds in connection with an “eligible construction project” for expenditures upon works of art, then the not less than two percent to be budgeted, appropriated and expended for purposes consistent with this 123

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Packet Pg. 234 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) title shall be calculated so as to exclude from the total cost of said project any funds which are so prohibited or restricted.

2. If the terms of a contract, federal or state grant, law, or regulation provide that any additional expenditure by the city or the redevelopment agency on works of art for an otherwise “eligible construction project” shall affect the amount of funds received by the city or redevelopment agency for said project, then the cost of said project may be excluded in its entirety from the calculations of the not less than two percent to be budgeted, appropriated and expended for works of art pursuant to this title.
(Ords. 21832, 23247, 24265.)

22.08.030 Approval.

Contracts for acquisition of works of art or for other purposes authorized by this title, which are in an amount of one hundred thousand dollars or less, may be approved by the city manager or redevelopment executive director, as appropriate. Contracts for acquisition of works of art or for other purposes authorized by this title, which are in an amount exceeding one hundred thousand dollars, shall be submitted for approval to the city council or redevelopment agency board, as appropriate.
(Ords. 21832, 24265, 26386.)

22.08.040 Other public agencies.

If the city or redevelopment agency enters into an agreement with another public agency, whereby city or agency funds are transferred to such agency for the purpose of performing a capital improvement project which would otherwise be deemed an “eligible construction project” under this title, such agreement shall provide, whenever it is lawful or appropriate to do so, that the recipient agency or its successor in interest shall take appropriate measures to insure that not less than two percent of the city or agency funds so transferred are expended for acquisition of works of art. (Ords. 21832, 23247, 24265.)
Tampa, FL
ARTICLE I. IN GENERAL
Sec. 4-1. Intent.

The intent of this chapter is to establish a policy for the city, in keeping with the vitality for which it is nationally recognized, and in order to enhance its aesthetic environment, to encourage private developers/owners of commercial properties to commission a piece of art for each new development 124

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Packet Pg. 235 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) or mall or structure or, in lieu thereof, to donate monies to the city for public art. The private developers/owners should be inspired to invest time, effort and money into the art displayed on their sites, recognizing that the art not only will become integral, lasting components of the cityscape but will be of intrinsic value to their developments. Further, the city, desiring to expand public experience and exposure to culture through various art forms and to enhance the appearance of public facilities and improve the environment of the city on behalf of its citizens, intends to provide for the incorporation of visual art in the design and construction of public facilities within the city. (Code 1971, § 55-1; Ord. No. 8860-A, § 1, 4-18-85; Ord. No. 2000-227, § 2, 8-31-00)
Sec. 4-2. Definitions.

The following words, terms and phrases, when used in this chapter, shall have the meanings ascribed to them in this section, except where the context clearly indicates a different meaning:

Commercial structure means any building or structure, all or part of which is to be used as an auditorium, private convention center, professional or commercial office, bank, private library (other than school), manufacturing plant, factory, assembly plant, processing plant, mill, warehouse, shopping mall, store, shop, market, hotel, storage building, freight depot, and private automobile parking structure which is not connected to or incorporated in other structures.
(1) "Commercial structure" shall include that developmental project which involves more than one (1) phase of construction.
(2) "Phase" shall mean that portion of a developmental project which represents a completed portion of the entire commercial structure.

Construction costs means the total value of the construction of, or reconstruction work on, commercial structures as determined by the chief building inspector in issuing a building permit for the construction or reconstruction. Relative to a municipal construction project, construction costs shall include architectural and engineering fees, site work and contingency allowances. It does not include land acquisition or subsequent changes to the construction contract. All construction costs shall be calculated as of the date the contract is executed.
125

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Packet Pg. 236 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) Municipal construction project means any project to be paid for wholly or in part by the city, regardless of the source of the monies, to construct, remodel or reconstruct any public buildings, decorative or commemorative structures, parking facilities and parks, or any portion of any of such buildings, structures, facilities or parks, belonging to the city within its geographical boundaries as they now exist or shall exist in the future.

Reconstruction means alterations or repairs made to a commercial or municipal structure within any twelve-month period, which alterations or repairs exceed fifty (50) percent of the value of the existing structure, so that such structure is required to conform to the requirements for new buildings pursuant to chapter 5 of this Code.

Works of art or artworks means tangible creations by artists exhibiting the highest quality of skill and aesthetic principles, including but not limited to paintings, sculptures, stained glass, statues, bas reliefs, engravings, carvings, frescoes, mobiles, murals, collages, mosaics, tapestries, photographs, drawings, monuments and fountains.
(Code 1971, § 55-2; Ord. No. 8860-A, § 1, 4-18-85; Ord. No. 89-07, § 1(55-2), 1-5-89)
Cross references: Definitions and rules of construction generally, § 1-2.

Sec. 4-3. Public art fund.
(a) There is hereby created a public art fund which shall be a separate account set up by the city to receive monies appropriated for the public art program and shall consist of the following:
(1) One (1) percent of the construction cost of a municipal building project as bid, contracted and accepted by the city. Unexpended monies in this fund may be used for works of art at existing public properties and facilities as deemed appropriate by the public art committee as established in this chapter.
(2) All funds donated to the city by private developers/owners or by others. (3) Other funds allocated by the city through the budgetary process. 126

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Packet Pg. 237 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) (b) The public art fund shall be used solely for the selection, commissioning, acquisition, installation, maintenance, administration and insurance of the works of art or in relation thereto; and such funds shall be administered by the mayor.
(Ord. No. 89-07, § 2(55-3), 1-5-89; Ord. No. 2000-227, § 3, 8-31-00) Cross references: Finance generally, § 2-231 et seq.

Sec. 4-4. Appropriations of funds.
(a) All appropriations for municipal construction projects shall include an amount of not less than one (1) percent of the construction cost of a municipal building project as bid, contracted and accepted by the city, but not to exceed the sum of two hundred thousand dollars ($200,000.00) for any single municipal building project; provided that the public art committee may recommend to the mayor an increased expenditure for those projects of exceptional size or unique function, however, in no event shall the appropriation exceed one (1) percent.
(b) The public art committee shall recommend to the mayor the amount of monies to be allocated for selection, commissioning, acquisition and installation of individual works of art to be incorporated as a part of the municipal construction project for which the monies were appropriated. (c) Monies appropriated pursuant to this section as part of one (1) such project but not spent in connection with the project may be utilized to supplement other appropriations for the acquisition of works of art or to place works of art in, on or near either city facilities which have already been constructed or city properties.
(Code 1971, § 55-4; Ord. No. 8860-A, § 1, 4-18-85; Ord. No. 89-07, § 3(55-4), 1-5-89; Ord. No. 2000-227, § 4, 8-31-00)
Cross references: Finance generally, § 2-231 et seq.

Sec. 4-5. Commercial construction participation.
(a) Any private developer/owner who applies to the city for building permits to construct or reconstruct a commercial structure shall be encouraged to commit one (1) percent of construction or reconstruction costs up to but not 127

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Packet Pg. 238 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation) limited to the sum of two hundred thousand dollars ($200,000.00) to the provision of fine art in conjunction with such commercial structure. (b) Those private developers/owners constructing commercial structures, to be accomplished in phases, need contribute only one (1) percent of construction or reconstruction costs up to but not limited to two hundred thousand dollars ($200,000.00) for the entire phased project. (c) If the private developer/owner constructing or reconstructing a commercial structure does not wish to have fine art in conjunction therewith, he may donate to the city an amount equal to the percentage of the construction cost of the commercial structure as a charitable donation. (d) Each building permit issued by the city to any such private developer/owner will include data relative to the private developer/owner participating in the public art program in the city.
(e) Any building permit for construction or reconstruction of a commercial structure shall be reported to the public art committee. (Ord. No. 89-07, § 8(55-11), 1-5-89; Ord. No. 2000-227, § 5, 8-31-00) Sec. 4-6. Ownership and maintenance.
(a) Ownership of all works of art acquired by the city shall be vested in the city which shall obtain title to each work of art.
(b) Artists, as a part of any contractual agreement with the city for the provision of a work of art, shall be required to submit to the public arts committee a "Maintenance and Inventory Sheet," including annual cost projections, which details the maintenance and ongoing care of the artwork. 128

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Packet Pg. 239 Attachment: Arts and Culture Master Plan_Appendix (3695 : Arts and Culture Master Plan Implementation)

Healdsburg City CouncilSeptember 19, 2022

Healdsburg City Council
September 19, 2022