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Agenda packet

Healdsburg City Council
March 25, 2024

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Agenda packet
Meeting
March 25, 2024
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Healdsburg City Council
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Text extracted from the city's file for reading and search. Open the original on healdsburgca.iqm2.com. That file is the official record.

CITY OF HEALDSBURG

CITY COUNCIL

WORKSHOP AGENDA
Villa Chanticleer Annex Meeting Date: March 25, 2024
900 Chanticleer Way Time: 9:00 AM
Healdsburg, CA 95448 Date Posted: March 21, 2024
(707) 431-3317

1. CALL TO ORDER/ROLL CALL
A. Mayor’s Welcome
B. City Manager’s Remarks and Agenda Overview

2. DISCUSSION ON CITY COUNCIL GOALS FOR FY 2024-25
A. Public Comment
B. Team Building Exercise
C. City Manager’s Update – Overview of the City Budget, Discussion on the Growth Management Ordinance and Funding Priorities for 24/25
D. Overview of the Goal Setting Process
E. Discuss and Deliberate Council Goals for FY 2024-25
F. Lunch
G. Continued Goal Setting Discussion and Deliberation
H. Public Comment
I. Closing Comments

3. ADJOURN CITY COUNCIL WORKSHOP MEETING
SB 343 - DOCUMENTS RELATED TO OPEN SESSION AGENDAS: Any writings or documents provided to a majority of the City Council/Redevelopment Successor Agency Board regarding any item on this agenda after the posting of this agenda and not otherwise exempt from disclosure, will be made available for public review in the City Clerk's Office located at City Hall, 401 Grove Street, Healdsburg, during normal business hours. If supplemental materials are made available to the members of the City Council/Redevelopment Successor Agency Board at the meeting, a copy will be available for public review at the City Hall Council Chambers, 401 Grove Street, Healdsburg, CA 95448.

These writings will be made available in appropriate alternative formats upon request by a person with a disability, as required by the Americans with Disabilities Act.

DISABLED ACCOMMODATIONS: The City of Healdsburg will make reasonable accommodations for persons having special needs due to disabilities. Please contact Raina Allan, City Clerk, at Healdsburg City Hall, 401 Grove Street, Healdsburg, California, 431-3317, at least 72 hours prior to the meeting, to ensure the necessary accommodations are made.

CITY OF HEALDSBURG

CITY COUNCIL AGENDA STAFF REPORT
MEETING DATE: March 25, 2024
SUBJECT: Discussion on City Council Goals for FY 2024-25 PREPARED BY: Jeff Kay, City Manager
STRATEGIC INITIATIVE(S):

Establish Proactive Policies/Programs to Continue to Promote Economic Diversity & Sustainable Growth
Pursue Initiatives that Promote Environmental Stewardship Expand Affordable Housing Opportunities
Maintain and Improve Infrastructure and Facilities
Provide Effective Governance
Maintain and Enhance Public Health and Safety
Provide Resident-Driven Community Services
RECOMMENDED ACTION(S):

Receive presentation, discuss Council Goals for FY 2024-25 and provide direction to staff.

COMMUNITY ENGAGEMENT/OUTREACH:

The City Council’s annual goal setting session offers the City Council an opportunity to take stock of the current projects underway in the City and to provide direction on goals for the upcoming fiscal year. The 2024 goal setting session will identify goals for the fiscal year beginning on July 1, 2024 and concluding on June 30, 2025, although certain projects and programs are likely to take longer than one year to complete. At this year’s session, staff and our facilitator will provide an overview of desired outcomes for the day, a summary of ongoing work and a brief overview of the City’s financial condition across major funds. The majority of the time will be reserved for City Council discussion.

This work session is open to the public and opportunities for Public Comment will be provided at both the beginning and the end of the day. Because the work session is not a regular meeting of the City Council, no formal action will be taken. Based on City Council direction at the conclusion, staff anticipates bringing a summary of the proposed FY2024/25 goals to a future City Council meeting for consideration and adoption.

2.1 Packet Pg. 2
ATTACHMENT(S):

FINAL March21 Healdsburg Goal Setting Retreat

2.1 Packet Pg. 3
City of Healdsburg
City Council Goal Setting FY 24/25
MONDAY, MARCH 25, 2024

FACILITATED BY MRG, RICK HAYDON
1 2.1.a
Packet Pg. 4
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Welcome - Mayor David Hagele
Opening Remarks - City Manager Jeff Kay
Facilitator – Rick Haydon, MRG 2

2.1.a
Packet Pg. 5
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal MRG – Management Consulting
Trusted Advisor
Commitment to
Public Service
Partners for Impact &
Transformation
Seasoned Local
Government Executives
Strategic Organizational
Development
3 Rick Haydon
Consultant
 30+ years in local government
 Prior City Manager, City of Santa Maria &
Solvang
 Seasoned Facilitator and Project Manager
 Area of expertise Organizational
Assessments, Fiscal Sustainability Plans,
Strategic Planning, & Team Coaching.

2.1.a
Packet Pg. 6
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal AGENDA – EARLY MORNING
Coffee / Pastries / Fruit
Mayor Welcome & City Manager Remarks
Introduction of MRG Facilitator, Rick Haydon
Agenda Overview & Objectives
Public Comment
Introductions / Icebreaker
 State your name, your title, and in a few words, if you had to describe Healdsburg to someone that is not familiar with the city, how would you describe it? Team Building Activities
 What surprised you the most in the last 12 months of your Council service?  When you were younger, who inspired you - who was your role model and why? 4 2.1.a
Packet Pg. 7
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal AGENDA
– MID MORNING
State of the City – City Manager Jeff Kay
• Overview of City Budget
General Discussion on Growth Management Ordinance • High Overview of Polling Results • Upcoming Process and Next Steps 5 Minute Break
Hear Feedback on Funding Priorities for 24/25 (Prioritize Survey Exercise) 5 2.1.a
Packet Pg. 8
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal AGENDA – LATE MORNING
Overview of Goal Setting Process
• Why Set Goals
• List of Accomplishments
• Staff’s Capacity to Address New Projects and Goals
• Strategic Direction (5-year Strategic Plan, 7 Strategic Goals, Annual Work Plan) Review the 23/24 Current City Council Goals & Active Projects • Status Report on all Goals & Active Projects
Overview of Potential New Goals Submitted by Councilmembers Lunch – TBD based on flow of discussion
6 2.1.a
Packet Pg. 9
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal AGENDA
– AFTERNOON
Begin Review & Discussion of Potential Goals for 24/25 • Economic Diversity & Sustainable Growth • Environmental Stewardship • Affordable Housing • Infrastructure & Facilities • Effective Governance • Public Health & Safety • Community Services 5 Minute Break
City Council Overall Review of Potential Work Plan • Discussion of Potential Arts & Culture Commission • Review individually proposed new City Council Goals; Council action • Straw Vote on Potential New Goals for 24/25; Council action • Choose top 3-5 Priorities for 24/25; Council action Public Comments
Summary of the Day & Council Member Takeaway
7 2.1.a
Packet Pg. 10
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal To Ensure a Productive Day
We will take two 5-minute breaks and a 30-minute lunch break.

Please turn off your cell phones and refrain from checking texts/emails during the day.

Be focused and remain present.

We seek to hear ideas and perspectives of residents in our public comments.

We allow time for candid and honest conversation – and we strive for common interests.

We will assume good intentions, remain curious, and seek to understand.

We acknowledge that the City team includes Council and staff; welcome staff’s input.

We will adhere to schedule and allow the facilitator to move the conversation along. 8 2.1.a
Packet Pg. 11
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Bike Rack
Time
Management Tool
Items to discuss at a
later time

2.1.a
Packet Pg. 12
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal 10 Today’s
Objectives
Receive an update from the City Manager on
the State of the City
Update on the Growth Management Ordinance
Polling Results – Discuss Next Steps
Discuss and provide feedback on funding
priorities for 24/25 – Priority Survey Exercise
Seek consensus on 24/25 Goals

2.1.a
Packet Pg. 13
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Public Comment
11 2.1.a
Packet Pg. 14
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal State your name, your title or role, and in a
few words, if you had to describe Healdsburg
to someone that is not familiar with the city,
how would you describe it?
Ice Breaker

2.1.a
Packet Pg. 15
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal What surprised you the most in the last 12 months of
your Council service?
When you were younger, who inspired you - who was
your role model and why?
Team Building Exercise Team Building Exercise

2.1.a
Packet Pg. 16
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal View from the Bridge
State of the City – City Manager
Jeff Kay

2.1.a
Packet Pg. 17
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Overview of City Budget

2.1.a
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Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal General Fund
Balance

2.1.a
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Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal General Fund
Revenues
Business License
Tax
1%
Charges for
Services
4%
Franchise
Payments
4%
Intergovernmental
3%
Other
6%
Permits & Fees
7%
Property Tax
28%
Sales & Use Tax
33%
Transfers
7%
Transient
Occupancy Tax
7%

2.1.a
Packet Pg. 20
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal General Fund
Expenses by
Department
City Council
1% Legal Services
2%
City Manager's
Office
11%
Finance
12%
Community
Development
11%
Police
39%
Fire
24%
Public Works
>1%

2.1.a
Packet Pg. 21
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal General Fund
Long Range
Forecast

2.1.a
Packet Pg. 22
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Forward
Looking
Expense
Themes
Pension Cost

2.1.a
Packet Pg. 23
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Forward
Looking
Expense
Themes
Insurance
Costs
2024-2027 estimates based on annual increase provided by CIRA.

2.1.a
Packet Pg. 24
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Forward
Looking
Expense
Themes
Health Care
Costs
*2023-24 based on 7-month trend, projections based on 2024- 25 renewal rates and forward-looking guidance.

2.1.a
Packet Pg. 25
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Community
Services –
Special
Revenue Fund
Personnel
39%
Internal
Service Fees
12%
Operating
24%
Overhead
Allocation
7%
Capital
Projects
18%

2.1.a
Packet Pg. 26
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Community
Services Fund
Long Range
Forecast
(no bond
issuance)

2.1.a
Packet Pg. 27
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Long-Term
Commitments
Community Services
 Badger Park Rehabilitation - $1 Million Grant with $1 Million City Match
 Saggio Hills Park – Developer Contributions
 Multi-Use Trail - $3.4 Million
 Park Development - $2.6 Million
 Creek Restoration - $0.6 Million
Streets
 Healdsburg Ave Complete Streets - $2.4 Million City Matching Funds & $5.1 Million in Utility Infrastructure
 Grove Street Neighborhood Plan Implementation - $768k City Matching Funds & $1.9 Million in Electric Infrastructure Housing
 155 Dry Creek – Land & $1 Million Committed
 Saggio Hills – $1 Million Contribution Anticipated
 L&M – Long Term Operational Funding ($714,670/yr.)

2.1.a
Packet Pg. 28
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Update on the Growth Management
Ordinance Polling Results 4 out of 5 Councilmembers
indicated that one of the key
challenges facing the City this
next year will be the GMO
 FM 3 conducted a poll of 488 likely Healdsburg Voters between February 26 and March 3.
 The poll targeted a variety of demographics representing the Healdsburg electorate, including gender, party registration, language, household size, age, and neighborhood.
 Polling was conducted both over the phone and online, with 45% of responses over the phone and 55% via email.

Detailed poll results are being prepared and will be presented to City Council on April 1.

2.1.a
Packet Pg. 29
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Poll Scenarios
 The Poll asked residents to consider three potential modifications to the GMO based on City Council, Community, and Staff Feedback.  Geographic Exemption: This option explored exempting certain geographic areas from the GMO, including the downtown core, North Healdsburg Avenue, the South Entry area, and the area around the Depot. Respondents were asked about geographic exemptions in general, and then about the specific areas.  Elimination of Income Restriction on Multifamily Rentals: The current GMO authorize up to 50 units a year of multifamily rental and for sale housing, subject to an income restriction of the owners/occupants. This option explored eliminating the income restriction for multifamily rental units (not for-sale units).  Carryover of Prior Unused Allocations: At the end of any 3-year cycle unclaimed allocations expire. This option explored amending the GMO to allow units that were permitted under the GMO but not constructed to carryover from previous years.

2.1.a
Packet Pg. 30
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Scenario
Results
Measure Initial vote After
information After positives After negatives
Geographic
Exemption 58% 64% 58% 51%
Modifying
Income
Restriction
51% 63% 61% 57%
Prior Year
Allocation 56% 60% 59% 49%
Of the geographic locations considered, the area around the Depot and the South Entry area polled best (over 60% support). Healdsburg Avenue North of Grant Street also polled favorably. Downtown polled unfavorably.

2.1.a
Packet Pg. 31
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Additional
Findings
 Two in five voters are familiar with the GMO but few
are “very familiar.”
 Nine in ten agree that growth policies should be
reviewed regularly.
 More than 80% agree with assertions that more housing, particularly affordable housing, is needed.
 The strongest arguments in favor of the proposals
describe making it easier to build housing instead of
hotels and making Healdsburg a more equitable place to
live.
 Criticisms of the measures that are highly convincing include the idea that any new housing will become
second homes and that more housing will constrain the
water supply.

2.1.a
Packet Pg. 32
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Timeline and
Next Step
Upcoming:
 April 1, 2024 Council Meeting – Full briefing on poll results and request for direction
 April 15, 2024 Council Meeting – Downtown Density Study Presentation Ballot Measure:
 CEQA work to be completed based on direction.
 Council must adopt a resolution placing any measure on the ballot before July recess (likely at June 17 meeting with other election related items)  City to develop and implement educational outreach over summer months Election Dates:
 Measure must be filed with County by August 9th, 2024  Arguments for and against measures must be submitted by August 16th  Council to adopt rebuttal arguments (if opposing arguments are filed) at August 19, 2024 Council Meeting.
 Deadline to File is August 23, 2024.
 Election on November 5, 2024.

2.1.a
Packet Pg. 33
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal 31 Break

2.1.a
Packet Pg. 34
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Feedback for
Funding
Priorities for
24/25
Known
Projects for
Budget
Prioritization
 Fire Department Standards of Cover Analysis
 West Plaza Parking Lot
 Sunset Drive Rehabilitation
 March Avenue Road Resurfacing
 Long Range Planning Contribution
 Council Chambers Access Control Enhancements
 Street Tree Master Plan and New Tree Protection Ordinance  Chablis Road Culvert Repair and Sediment Removal
 Park Facilities Deferred Maintenance
 West Plaza Walkway Repair
 GMO Community Education
 Arts/Culture/DEI Staff Augmentation

2.1.a
Packet Pg. 35
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Why set goals?
Determine &
Drive Direction
Align &
Commit Resources
Monitor &
Communicate Progress
Celebrate
Accomplishments
33 2.1.a
Packet Pg. 36
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Regarding Accomplishments, what Rick
heard from Council Members
We’ve done a lot of
work on housing and
infrastructure
improvements.

Completion of the L&M
Village was key for our
homeless population.

We broke ground on a number of
large infrastructure projects like the
Fire Substation, the Foley Pavilion
and the Grove Street
Neighborhood Plan.

The Housing Element
completion, our work on
the Climate Mobilization
Strategy, and the DEI
program were huge lifts.

We addressed our
water security priority
by moving forward on
our recycled water
project.
34 2.1.a
Packet Pg. 37
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Regarding Accomplishments, what Rick
heard from City Staff
Awarded the first public arts grant
Completed ADA sidewalk improvements
Concluded the preschool program room renovations
Conducted prescriptive burns and vegetation
management in the foothills
Established a special events policy
Finalized the local hazard and mitigation plan
Finished the Senior Center entrance improvements
Processed over 100 Public Records Requests
Held first Climate Fest
Improvements were made to our planning counter
Initiated the Fitch Mountain access improvement
project
Introduced the on-line business license renewal
program
Received a pro-housing designation and was
redesignated a bike-friendly community
Reduced our employee vacancy rate
35 2.1.a
Packet Pg. 38
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal 36 How
Management’s
Time is Spent
85%
5%
5%
5%
Day-to-day management of municipal services
Unforseen challenges
New initiatives
Strategic improvements and training

2.1.a
Packet Pg. 39
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal 37 Balancing Staff Capacity and Council Goals
Completed
Projects
move to below
the water line as
they become
routine work of
the City

2.1.a
Packet Pg. 40
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal 38 Don’t fill up the bucket
with so many small
rocks that there isn’t
room for the big ones
Put the big
rocks in first
Then add the small
ones where there is
room
“Big Rocks”

2.1.a
Packet Pg. 41
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal

STRATEGIC DIRECTION
5 YEAR

STRATEGIC PLAN
2020-2025

CITY COUNCIL GOALS
2023-2024
Economic Diversity & Sustainable
Growth
Environmental Stewardship
Affordable Housing
Infrastructure & Facilities
Effective Governance
Public Health & Safety
Community Services

STRATEGIC INITIATIVES
51 individual projects
39 2.1.a
Packet Pg. 42
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal

REVIEW STRATEGIC

INTIATIVES & PROJECTS
Discuss and Refine Scope for
Clarity and 1 Year Deliverables
Confirm Interest in Continuing
Project; Anything come off?
Review 23/24 Council Goals
and Active Projects

COUNCIL

ACTIONS

COUNCIL VOTES ON

PROPOSED NEW
GOALS

COUNCIL VOTES ON

STRATEGIC INITIATIVES
& 24/25 WORK PLAN
COUNCIL TOP 3-5

PRIORITIES - TBD

OVERVIEW OF GOAL SETTING PROCESS
40 2.1.a
Packet Pg. 43
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Current City Council Goals & Active Projects for 23/24

ECONOMIC DIVERSITY & SUSTAINABLE
GROWTH

ENVIRONMENTAL

STEWARDSHIP AFFORDABLE HOUSING INFRASTRUCTURE & FACILITIES EFFECTIVE GOVERNANCE PUBLIC HEALTH & SAFETY COMMUNITY SERVICES  South Entry Area Plan Scoping
 Cannabis Business Program Implementation
and Dispensary RFP
 VMT
 Annual Land Use Code Updates
 Electronic Plan Review
 Downtown Housing Development Capacity
Study
 SMART Station Location
 Housing Element Implementation Land Use
Code Updates
 Retail Sales Tax Capture and Leakage Analysis
 Climate Mobilization
Strategy
 Postal Fleet Electrification
White Paper
 6th Cycle Housing Element
Update
 Housing Element Work
Group
 L&M Village
 Scattered Site Project
 Saggio Hills Affordable
Housing
 155 Dry Creek Affordable
Housing
 Welcome Packet Outlining
Tenants & Landlord Rights

FACILITIES
 Library Upgrades
 New Fire Substation
PARKS
 Park Financing Plan

STREETS / BIKES / PEDESTRIAN
 Healdsburg Avenue Complete Street
Project
 Grove Street Neighborhood Plan
 Ward Street Neighborhood Plan
 Enhanced Maintenance for LIDs
WATER
 Municipal Recycled Water Pipeline
 Aquifer Storage and Recovery (ASR) Wells
 Fitch Well Field & Dry Creek Well Field
 Diversity, Equity, and
Inclusion Plan
 Business License Process
Modernization
 Electric Utility Rate Study
 Implement Community
Wildfire Protection Plan
 Fire Fuels Reduction
 Emergency Preparation

POLICIES/PROGRAMS
 Arts and Culture Master Plan Implementation
 Commission Composition
 City-HUSD Joint Use Agreement
 Deferred Maintenance and Improvement Plan
 Healdsburg Avenue Bridge Permanent Lighting Display and Policy  Master Calendar & Cost Analysis for Special Events

COMMUNITY FACILITIES
 Foley Family Community Pavilion
 Senior Center Accessibility Construction Project
 Villa Chanticleer Capital Replacement Plan
 Concept Plan for West Plaza Parking Lot

PARK / OPEN SPACE
 Saggio Hills Park Development
 Saggio Hills Park Naming Process
 Badger Park Redevelopment
 Fitch Mountain Access Improvement Project
 Facility Improvements for Licensed Preschool Program
 Hilltop Road Erosion Repairs
 Pickleball Court Conversion

2.1.a
Packet Pg. 44
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal

ECONOMIC DIVERSITY & SUSTAINABLE

GROWTH ENVIRONMENTAL STEWARDSHIP AFFORDABLE HOUSING INFRASTRUCTURE & FACILITIES  South Entry Area Plan Scoping**
 Cannabis Business Program
Implementation and Dispensary
RFP**
 VMT
 Annual Land Use Code Updates
 Electronic Plan Review
 Downtown Housing Development
Capacity Study**
 SMART Station Location
 Housing Element Implementation
Land Use Code Updates
 Retail Sales Tax Capture and Leakage
Analysis**
 Climate Mobilization Strategy
 Postal Fleet Electrification White
Paper
 6th Cycle Housing Element Update
 Housing Element Work Group
 L&M Village
 Scattered Site Project**
 Saggio Hills Affordable Housing
 155 Dry Creek Affordable Housing
 Welcome Packet Outlining Tenants
& Landlord Rights**

FACILITIES
 Library Upgrades
 New Fire Substation
PARKS
 Park Financing Plan

STREETS / BIKES / PEDESTRIAN
 Healdsburg Avenue Complete Street
Project
 Grove Street Neighborhood Plan
 Ward Street Neighborhood Plan
 Enhanced Maintenance for LIDs
WATER
 Municipal Recycled Water Pipeline
 Aquifer Storage and Recovery (ASR) Wells
 Fitch Well Field & Dry Creek Well Field
Status of the 23/24 City Council Goals & Active Projects LEGEND:

Completed
Imminent Completion**

2.1.a
Packet Pg. 45
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal

EFFECTIVE GOVERNANCE PUBLIC HEALTH & SAFETY COMMUNITY

SERVICES
 Diversity, Equity, and Inclusion Plan
 Business License Process Modernization
 Electric Utility Rate Study
 Implement Community Wildfire Protection Plan
 Fire Fuels Reduction
 Emergency Preparation

POLICIES/PROGRAMS
 Arts and Culture Master Plan Implementation
 Commission Composition
 City-HUSD Joint Use Agreement
 Deferred Maintenance and Improvement Plan
 Healdsburg Avenue Bridge Permanent Lighting Display
and Policy
 Master Calendar & Cost Analysis for Special Events

COMMUNITY FACILITIES
 Foley Family Community Pavilion
 Senior Center Accessibility Construction Project
 Villa Chanticleer Capital Replacement Plan
 Concept Plan for West Plaza Parking Lot**

PARK / OPEN SPACE
 Saggio Hills Park Development
 Saggio Hills Park Naming Process
 Badger Park Redevelopment
 Fitch Mountain Access Improvement Project**
 Facility Improvements for Licensed Preschool Program
 Hilltop Road Erosion Repairs
 Pickleball Court Conversion
LEGEND:

Completed
Imminent Completion**
CITY OF HEALDSBURG – 23/24 City Council Goals & Active Projects 2.1.a Packet Pg. 46
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal

POTENTIAL
NEW

COUNCIL

MEMBERS
GOALS

ITEM FOR CONSIDERATION
Amending the Downtown Hotel Ordinance
Consider Banning Artificial Turf in Public Facilities
Identify City-Owned Land for Housing Production
Begin Process for the Long-Term Visioning of the Community Center and Pool
Televise Council Meetings on YouTube
Streamline Process to Watch Council Meetings
Fund a Park Ranger to Address Safety Issues in the Parks, Open Space and River Front
Consider Banning Flavored Tobacco Products
Fund a Gun Safety Education Program
Consider the Summertime Downtown Street Closures for
Pedestrians
Explore an Alternative to the 4th of July Fireworks Show Consider a Potential Arts & Culture Commission
Discuss the Implementation of the Arts & Culture Master Plan

2.1.a
Packet Pg. 47
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Lunch
45 2.1.a
Packet Pg. 48
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal South Entry Area Plan Scoping**
Cannabis Business Program Implementation and Dispensary RFP** VMT
Annual Land Use Code Updates
Electronic Plan Review
Downtown Housing Development Capacity Study **
SMART Station Location
Housing Element Implementation Land Use Code Updates
Retail Sales Tax Leakage Report **

POTENTIAL NEW PROJECTS
• Amending the Downtown Hotel Ordinance

ECONOMIC DIVERSITY & SUSTAINABLE GROWTH
46 LEGEND:

Completed
** - Imminent Completion

2.1.a
Packet Pg. 49
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Climate Mobilization Strategy
Postal Fleet Electrification White Paper

POTENTIAL NEW PROJECTS
• Consider the Banning of Artificial Turf in Public Facilities

ENVIRONMENTAL STEWARDSHIP
47 LEGEND:

Completed
** - Imminent Completion

2.1.a
Packet Pg. 50
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal 6th Cycle Housing Element Update
Housing Element Work Group
L&M Village
Scattered Site Project**
Saggio Hills Affordable Housing
155 Dry Creek Affordable Housing
Welcome Packet Outlining Tenants & Landlord Rights **

POTENTIAL NEW PROJECTS
• Identify City-Owned Land for Housing Production

AFFORDABLE HOUSING
48 LEGEND:

Completed
** - Imminent Completion

2.1.a
Packet Pg. 51
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal

FACILITIES
 Library Upgrades
New Fire Substation
PARKS
 Park Financing Plan

STREETS / BIKES / PEDESTRIAN
 Healdsburg Avenue Complete Street Project
 Grove Street Neighborhood Plan
 Ward Street Neighborhood Plan
 Enhanced Maintenance for LIDs

INFRASTRUCTURE & FACILITIES
WATER
 Municipal Recycled Water Pipeline
 Aquifer Storage and Recovery (ASR) Wells
 Fitch Well Field & Dry Creek Well Field

POTENTIAL NEW PROJECTS
• Begin Process for the Long-Term
Visioning of the Community
Center and Pool
49 LEGEND:

Completed
** - Imminent Completion

2.1.a
Packet Pg. 52
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Diversity, Equity, and Inclusion Plan
Business License Process Modernization
Electric Utility Rate Study

POTENTIAL NEW PROJECTS
• Televise Council Meetings on YouTube
• Streamline Process to Watch Council Meetings

EFFECTIVE GOVERNANCE
50 LEGEND:

Completed
** - Imminent Completion

2.1.a
Packet Pg. 53
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Implement Community Wildfire Protection Plan
Fire Fuels Reduction
Emergency Preparation

POTENTIAL NEW PROJECTS
• Fund a Park Ranger to Address Safety Issues in the Parks, Open Space and River Front
• Consider Banning Flavored Tobacco Products
• Fund a Gun Safety Education Program

PUBLIC HEALTH & SAFETY
51 LEGEND:

Completed

2.1.a
Packet Pg. 54
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal

POLICIES/PROGRAMS
 Arts and Culture Master Plan Implementation
 Commission Composition
 City-HUSD Joint Use Agreement
 Deferred Maintenance and Improvement Plan
 Healdsburg Avenue Bridge Permanent Lighting
Display and Policy
 Master Calendar & Cost Analysis for Special Events

COMMUNITY FACILITIES
 Foley Family Community Pavilion
 Senior Center Accessibility Construction Project
 Villa Chanticleer Capital Replacement Plan
 Concept Plan for West Plaza Parking Lot

COMMUNITY SERVICES

PARK / OPEN SPACE
 Saggio Hills Park Development
 Saggio Hills Park Naming Process
 Badger Park Redevelopment
 Fitch Mountain Access Improvement Project**
 Facility Imp. for Licensed Preschool Program
 Hilltop Road Erosion Repairs
 Pickleball Court Conversion

POTENTIAL NEW PROJECTS
• Consider the Summertime Downtown Street
Closures for Pedestrians
• Explore Alternatives to the 4th of July Fireworks Show • Discuss the Implementation of the Arts & Cultural
Master Plan
• Consider a Potential Arts & Culture Commission
52 LEGEND:

Completed
** - Imminent Completion

2.1.a
Packet Pg. 55
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Arts and Culture
Commission
Considerations
 City has three standing commissions: Planning, Parks and Recreation, Senior Citizens Advisory
 Other commissions and workgroups formed from time-to- time: Housing Element Workgroup, Transportation Advisory Commission, Parks Design Team, Creative Leadership Team  Parks and Recreation Commission has served as arts advisory to City Council
 Creative Leadership Team still active, although participation has changed over time
 Representation in Public Art Grant review
 Research and advocacy
 Forming a new commission/supporting a workgroup requires a commitment of staff time and resources to support
activities

2.1.a
Packet Pg. 56
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Background
• 2015 – 2017: Community Conversations about Art in Healdsburg • 2018: Parks and Recreation Commission Goal
• Engage the community in defining the role of the arts in the community • 2018-2019: City Council Goal • Embark on a community-based arts and culture plan... • 2018: American Institute of Architects SDAT Report
• Arts and Culture identified as focus area for Healdsburg • 2019: Arts and Culture master planning process began
• Process led by the Creative Leadership Team
• 2021: City Council adopted Arts and Culture Master Plan • 2022 - Today: Implementation • Public Arts Grants
• Work on Percent for Arts
• Supporting Arts: Arts Festival, Art After Dark, Art Installations, Special Events • August 7, 2023: City Council
• Discussed creating and Arts and Culture Commission
• Requested that discussion be included in the next goal setting session.

2.1.a
Packet Pg. 57
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Arts and Culture
Commission
Potential Commission Structure
 Arts and Culture Master Plan:
 The Arts and Cultural Commission will advise the City Council and leadership. The Commission will guide the development of all arts and cultural programs, identify and recommend grants, approve public art projects, and monitor other program
elements. As annual work plans are developed for the
implementation of this plan, the Commission will review and update it as necessary.
 Specific criteria should be established for the Commission including term limits, number of members, eligibility criteria, and more. Members should be broadly representative of the Healdsburg residents and businesses including a youth
representative, and a select number of members should be knowledgeable of arts, design, and/or public art.
 Creative Leadership Team conducted research and proposed potential Commission structure

2.1.a
Packet Pg. 58
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Arts and
Culture
Commission
Potential Approaches - #1
Move forward with creating an Arts and Culture
Commission
 City leads arts and culture initiative, responsible
for success
 City Council controls process and funding,
established outcomes, etc.
 Creative Leadership Team members potential
candidates for Commission
 Staff would incorporate staffing and funding
component into FY24-26 budget proposal
For Council’s
Consideration

2.1.a
Packet Pg. 59
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Arts and
Culture
Commission
Potential Approaches - #2
Provide funding to non-profit organization
charged with implementing the Master Plan
 Models: Corazón Healdsburg, Chamber of
Commerce
 Existing organization or support development
of new non-profit organization?
 Amount of funding TBD
 Success of implementation depends on
organization’s ability to deliver
For Council’s
Consideration

2.1.a
Packet Pg. 60
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Arts and
Culture
Commission
Potential Approaches - #3
Blend Diversity, Equity, and Inclusion
Initiative with Arts and Culture Initiative
 Commonalities between initiatives
 Would require commitment of personnel,
resources, and funding
 City-led process (Commission?) or non-profit
organization led?
 Additional analysis needed; could be
considered further as part of budget process
For Council’s
Consideration

2.1.a
Packet Pg. 61
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Arts and
Culture
Commission
Potential Approaches - #4
Continue existing level of support for Arts and
Culture (staffing, funding)
 Implementation of Arts and Culture Master Plan
would move forward, although at slower rate
 Affirm Parks and Recreation Commission’s role in
arts (Parks, Recreation, and Arts Commission?)
and seek members with arts expertise during
annual appointment process
For Council’s
Consideration

2.1.a
Packet Pg. 62
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Arts and Culture
Commission
Summary of Potential Approaches

1. Move forward with creating an Arts and Culture
Commission

2. Provide funding to non-profit organization charged with implementing the Master Plan

3. Blend Diversity, Equity, and Inclusion Initiative with Arts and Culture Initiative

4. Continue existing level of support for Arts and Culture (staffing, funding)

2.1.a
Packet Pg. 63
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal 5 Minute Break
61 2.1.a
Packet Pg. 64
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal

POTENTIAL NEW COUNCIL MEMBERS GOALS

STRAW VOTE ITEM
Consider a Potential Arts & Culture Commission
Amending the Downtown Hotel Ordinance
Consider Banning Artificial Turf in Public Facilities
Identify City-Owned Land for Housing Production
Explore an Alternative to the 4th of July Fireworks Show Begin Process of the Long-Term Visioning for the Community Center and Pool Televise Council Meetings on YouTube
Streamline Process to Watch Council Meetings
Fund a Park Ranger to Address Safety Issues in the Parks, Open Space and River Front Consider Banning Flavored Tobacco Products
Fund a Gun Safety Education Program
Consider the Summertime Downtown Street Closures for Pedestrians Explore an Alternative to the 4th of July Fireworks Show Discuss the Implementation of the Arts & Culture Master Plan

2.1.a
Packet Pg. 65
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal 63 Break

2.1.a
Packet Pg. 66
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal

ECONOMIC DIVERSITY
& SUSTAINABLE
GROWTH

ENVIRONMENTAL

STEWARDSHIP

AFFORDABLE

HOUSING

INFRASTRUCTURE &

FACILITIES

EFFECTIVE

GOVERNANCE

PUBLIC HEALTH &
SAFETY

COMMUNITY

SERVICES
 Housing Element
Implementation Land Use
Code Updates
 Postal Fleet
Electrification White
Paper
 Housing Element Work
Group
 Saggio Hills Affordable
Housing
 155 Dry Creek
Affordable Housing

FACILITIES
 Library Upgrades
 New Fire Substation
PARKS
 Park Financing Plan

STREETS / BIKES / PEDESTRIAN
 Healdsburg Avenue
Complete Street Project
 Grove Street Neighborhood
Plan
 Ward Street Neighborhood
Plan
 Enhanced Maintenance for
LIDs
WATER
 Municipal Recycled Water
Pipeline
 Aquifer Storage and
Recovery (ASR) Wells
 Fitch Well Field & Dry Creek
Well Field
 Implement Community
Wildfire Protection Plan
 Fire Fuels Reduction

POLICIES/PROGRAMS
 Arts and Culture Master Plan
Implementation
 City-HUSD Joint Use
Agreement

COMMUNITY FACILITIES
 Foley Family Community
Pavilion
 Villa Chanticleer Capital
Replacement Plan

PARK / OPEN SPACE
 Saggio Hills Park Development
 Saggio Hills Park Naming
Process
 Badger Park Redevelopment
 Fitch Mountain Access
Improvement Project
 Hilltop Road Erosion Repairs
Proposed 24/25 City Council Goals & Active Projects – PRIORITY VOTING 2.1.a Packet Pg. 67
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Council
Prioritization
Exercise Individual Councilmembers are to
identify what their top priorities
are for 24/25
65 2.1.a
Packet Pg. 68
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal

COMMUNITY

SERVICES

EFFECTIVE

GOVERNANCE

PUBLIC HEALTH
& SAFETY

AFFORDABLE

HOUSING

ECONOMIC

DIVERSITY &

SUSTAINBLE GROWTH

ENVIRONMENTAL

STEWARDSHIP
CONGRATULATIONS HEALDSBURG – DRAFT 24/25 Work Plan

INFRASTRUCTURE & FACILITIES
66 2.1.a
Packet Pg. 69
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Public Comment
67 2.1.a
Packet Pg. 70
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal Conclusion of Day  Summary of the Day  Council Member Takeaways  Feedback  Thank you! 68 2.1.a
Packet Pg. 71
Attachment: FINAL March21 Healdsburg Goal Setting Retreat (4403 : City Council Goal

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