PASSED, APPROVED AND ADOPTED by the City Council of the City of Healdsburg on this 2 nd day of December 2024, by the following vote:
AYES: Councilmembers: ( )
NOES: Councilmembers: ( )
ABSENT: Councilmembers: ( )
ABSTAINING: Councilmembers: ( )
SO ORDERED: ATTEST:
David Hagele, Mayor Raina Allan, City Clerk
6.H.a
Packet Pg. 226 Attachment: Resolution (4674 : 2025 Waste Rate Adjustment) 1512 Eureka Road, Suite 220, Roseville, CA 95661 | p 916.782.7821 | f 916.782.7824 | www.r3cgi.com Introduction
R3 Consulting Group (R3) was engaged by the City of Healdsburg (City) to review Recology Sonoma Marin’s (Recology) request for a refuse rate increase (RRI) effective January 1, 2025. This memorandum presents the findings of our review of Recology’s request. Attachment A contains a comparison of Recology’s full customer rate schedule, broken down by component.
Summary of Findings
R3 reviewed the supporting documentation submitted by Recology and confirmed the accuracy of Recology’s calculations. As calculated:
Residential customer rates increase between 0.26% to 1.68%, depending on the cart size.
Commercial customer rates increase between 0.22% to 2.37%, depending on the bin size and pick up frequency.
Background
The City contracts with Recology for collection of the City’s residential and commercial garbage, recycling and compostable materials. Recology collects the material and hauls it to Recology’s Material Recycling Facility, Cold Creek Compost, for processing, and Central Landfill for disposal. The service rates that customers pay for collection services are set by the City, through a methodology and timeline as outlined in the Franchise Agreement. The garbage tipping fee and compostable materials processing tipping fees are adjusted by the County on April 1st of each year, while the Franchise Agreement has annual adjustments to the collection rates for the Healdsburg customers on January 1 st of the year. This
difference in rate adjustments, between April 1st and December 31st, causes Recology to accrue tipping fee costs that are not covered by the customer service rates during that nine-month gap. The Franchise Agreement also includes a methodology to calculate the rate pass through adjustment and how to apply it to the existing rate structure to recapture the lost revenue. This methodology was included in the Franchise Agreement and is now being utilized by Recology in the annual RRI adjustment application as part of the Franchise Agreement.
Annual Rate Adjustments
A RRI is an annual adjustment to the collection service rates that customers are charged for their collection services. This adjustment is carried forth to account for multiple factors, which include, but are not limited to, changes in the market, changes in the disposal tipping fees, changes in compostable tipping fees, changes in the cost of operations, and/or changes in the services being provided by the hauler to the City and its residents. The City’s standard rate structure has five separate components that make up the customer’s rate. These components are:
1. The Collection Component
To: Mr. Larry Zimmer, City of Healdsburg
From: Alex Soulard and Libby Costello, R3 Consulting Group, Inc.
Date: November 12, 2024
Subject: Recology Sonoma Marin’s Annual Refuse Rate Increase Request
6.H.b
Packet Pg. 227 Attachment: Healdsburg 2025 RRI Final Memorandum (4674 : 2025 Waste Rate Adjustment) City of Healdsburg
2. The Disposal Fee Component
3. The Compostable Materials Processing Fee Component
4. The Retroactive Rate Pass-Through Component
5. The Franchise Fee Component
The five component costs are added together to result in the total customer monthly service charge. The calculated adjustments to these components are summarized below.
Collection Component
The Collection Component is calculated using the RRI adjustment methodology outlined in Exhibit C of the Franchise Agreement. Exhibit C explains that there are six (6) cost categories which makeup the RRI calculation. These categories are: “Labor”, “Fuel”, “Vehicle Replacement”, “Vehicle Maintenance”, “Revenue from Sale of Recyclable Material” and “All Other”. Each cost category is assigned a weighted percentage factor based on that cost category's proportionate share of the total of the costs shown for all cost categories in the designated fiscal period. Each of these categories have index values provided by the Bureau of Labor Statistics (BLS). Exhibit C specifies that the twelve (12) month period, of which the BLS indices for each cost category are taken from, ends on August 30th of the most recent release of BLS index values. The percent increase of these monthly or quarterly index values are calculated and multiplied against the weighted percentage of each of the weighted percentages of the dollar amount reported by Recology for each cost category. These calculated values are then added together, resulting in the RRI adjustment value. This percentage is then applied to the collection component of the customer rate schedule to produce the updated collection component cost. Table 1, below, breaks down the collection component cost categories with the overall collection component adjustment totaling 2.67% decrease.
Table 1: RRI Index Calculation
Cost Category
January 1, 2023 Adjustment
Weighted Adjustment %
Labor Index (1) 1.84%
Fuel Index -1.37%
Vehicle Replacement Index 0.43%
Vehicle Maintenance Index 0.14%
RCY Processing Revenue -4.77%
All Other 1.06%
Total Collection
Component Adjustment -2.67%
Disposal Fee Component
The Disposal Fee component is taken directly from the disposal tipping fee at the Central Landfill. The Disposal Tipping Fee Component of the collection Rates shall be based on the actual cost to Dispose Solid Waste at the Designated Disposal or Transfer Facility (the disposal tip fee). The Disposal Tipping Fee Component of each Rate shall be adjusted by the percentage change in the disposal tip fee over the 12 months preceding the October 1
st due date for Contractor’s Rate adjustment request. The landfill tipping fees increased from the April 1
st
, 2023, rate of $155.47 to $164.92 per ton, which became effective on April 1, 2024. This represents a 6.1% increase over the current disposal fee component.
Compostable Materials Processing Fee Component
The Compostable Materials Processing Fee component is taken directly from the compostable materials processing fee at the designated processing facility, Cold Creek Compost. This compostable materials
6.H.b
Packet Pg. 228 Attachment: Healdsburg 2025 RRI Final Memorandum (4674 : 2025 Waste Rate Adjustment) City of Healdsburg
processing fee is multiplied against a “Fee Generation Factor”, which is a predetermined fixed value in the Franchise Agreement. The compostable materials processing fee increased from the April 1, 2023, rate of $106.84 to $116.08 per ton, which became effective on April 1, 2024. This represents a 8.6% increase over the current compostable materials processing fee component. This is applied to the compostable materials processing fee component to calculate the updated compostable materials processing fee component cost.
Retroactive Rate Pass Through Component
As previously mentioned, the solid waste tipping fee, and compostable materials processing tipping fees are adjusted by the County on April 1st of each year, while the Franchise Agreement has annual adjustments to the collection rates for the Healdsburg customers on January 1st of the year. Recology accrues tipping fee costs that are not covered by the customer service rates during the nine-month gap between April 1st and December 31st. The Retroactive Rate Pass Through Component recaptures the loss of revenue for Recology due to the midyear change in tipping fees. This retroactive rate pass through calculation is not based on any annual changes in fees or indices and does not need adjusting.
Franchise Fee Component
The Franchise Fee component is 10% of the gross customer service rate. This component does not change.
Findings
After a review, R3 found that Recology correctly calculated the Disposal and Organic Processing Components. Recology used the correct indices and correctly applied the RRI adjustment calculation methodology to the Collection Component. Table 2, below, is a comparison between the 2024 rates and calculated 2025 rates. Attachment A contains the rate sheet as calculated in accordance with the Franchise Agreement.
Table 2: Rate Comparison
Subscription Size 2024 Rates 2025 Rates Percentage
Difference
Residential
20 Gallon $24.23 $24.63 1.68%
32 Gallon $32.08 $32.34 0.83%
64 Gallon $45.96 $46.08 0.26%
96 Gallon $62.21 $62.45 0.37%
Commercial
1 CY 1/week $266.27 $267.20 0.35%
1 CY 3/week $700.47 $704.66 0.60%
3 CY 1/week $700.50 $704.69 0.60%
3 CY 3/week $1833.27 $1,851.76 1.01%
Recommendations
R3 recommends adoption of the 2025 rates as adjusted by the standard methodology outlined in the Franchise Agreement.
6.H.b
Packet Pg. 229 Attachment: Healdsburg 2025 RRI Final Memorandum (4674 : 2025 Waste Rate Adjustment)
CITY OF HEALDSBURG
CITY COUNCIL AGENDA STAFF REPORT
MEETING DATE: December 2, 2024
SUBJECT: Formula Business Discussion
PREPARED BY: Ellen McDowell, Senior Planner
STRATEGIC INITIATIVE(S):
Provide Effective Governance
RECOMMENDED ACTION(S):
Provide comments and policy direction on the development of a possible ordinance updating the Healdsburg Land Use Code to regulate formula businesses, big box retail, and outlet malls.
COMMUNITY ENGAGEMENT/OUTREACH:
At the request of the City Council the issue of formula businesses was discussed at the August 19, 2024, Council meeting. In addition to discussing the issue, the Council received public comment and provided direction to staff to bring back policy options and draft language for regulating formula business within the downtown area.
BACKGROUND:
The existing Healdsburg 2030 General Plan, adopted in 2009, includes the following definitions, policies, and implementation measures related to formula businesses, big box retail, and outlet malls:
Existing Definitions:
Formula business: A business that is generally required by contractual or other arrangement to maintain any of the following: standardized services, menus, decor, uniforms, architecture, signs or other similar features and is not part of a locally- or regionally based group of businesses.
Big box retail: Large retail stores that are several times the size of a traditional store in their category, rely on auto-borne customers drawn from a large area and follow a prescribed formula applied to multiple other locations. The stores are typically large, single-story buildings with a multi-story mass and standardized facades, surrounded by parking lots.
8.A
Packet Pg. 230
Outlet mall: A shopping center comprised primarily of retail establishments that sell a single manufacturer’s product and draw customers from a much larger service area than a typical retail establishment.
Related General Plan Policies:
LU-D-5 Formula businesses are prohibited on properties around the historic Plaza in order to preserve its character of small, unique businesses that are attractive to residents and visitors.
LU-E-1 Big box retail and outlet malls are prohibited within the City of Healdsburg.
ED-B-3 Formula businesses shall be prohibited on properties around the Plaza in order to support local- and independently owned businesses and protect and enhance Healdsburg’s unique character.
Related General Plan Implementation Measures:
LU-16 Amend the Zoning Ordinance to:
a. Regulate formula businesses for properties around the Plaza. b. Prohibit big box retail businesses and outlet malls throughout the city. c. Regulate large single-tenant commercial buildings around the Plaza. d. Ensure that development outside of the downtown complements but does not compete with its role as the city’s commercial core.
e. Replace the Highway Commercial zoning district with a Mixed Use Commercial district to be more responsive to market demand and to promote mixed commercial and residential uses at higher densities.
f. Combine the industrial zoning districts and revise the list of allowed and conditionallypermitted uses to reflect changes to the local economy and regulate uses that generate significant off-site impacts.
g. Set standards for what qualifies as a subordinate use when associated with mixed use and other types of development.
ED-12 Amend the Zoning Ordinance to:
a. Prohibit formula businesses on properties around the Plaza b. Ensure that development outside of the downtown complements, but does not compete with, its role as the city’s commercial core
c. Regulate large single-tenant commercial buildings around the Plaza In December of 2009, the City completed land use code amendments addressing both e. and f. of General Plan Policy Implementation Measure LU-16. The Land Use Code was amended to replace the highway commercial zoning district with a mixed-use commercial district, the industrial zoning districts were combined, and the list of industrial uses amended.
Through the proposed amendments outlined below, staff proposes to address items a. and b. of implementation measures LU-16 and ED-12.
Land Use Code amendments were originally prepared to implement the above policies and implementation measures related to formula businesses, big box retail, and outlet malls in 2011.
8.A
Packet Pg. 231
However, the City elected not to move forward with adoption of the ordinance. The proposed amendments approved by the Planning Commission at that time would have made Formula Businesses prohibited in the Plaza Retail District and permitted in the Downtown Commercial and Service Commercial zones. In addition, the amendments proposed in 2011 added big box retail and outlet malls to the commercial and mixed-use zoning district use tables as ‘not permitted’ uses.
Since 2009, staff has implemented and enforced the prohibition on formula businesses around the Plaza, pursuant to the General Plan policies noted above. Staff has interpreted these policies to apply to properties within the Plaza Retail District only.
On August 19, 2024, the City Council discussed and received input from the public on the issue of formula businesses in Downtown Healdsburg. City Council directed staff to return with some policy considerations and options to regulate formula businesses in the downtown area. In addition, staff is proposing to address the policies related to big box retail and outlet malls as part of any ordinance update.
DISCUSSION/ANALYSIS:
In addition to reviewing City Council and public comments on formula businesses from the August 19th meeting, staff researched smaller cities throughout California that have formula business regulations. In general, cities define formula businesses similarly and, often, based on the number of stores located within a particular region or throughout the United States.
Definitions range from no quantification of number of stores, to as many as 25 stores located throughout the United States. Additionally, most of the definitions focus on retail and restaurants as opposed to all business types, which would include commercial offices.
Staff recommends Land Use Code amendments apply to retail and restaurant formula businesses only and setting the threshold of number of formula retail stores or restaurants at no more than 10 throughout the United States. Although a different definition that is more permissive of locally-based businesses is an option, staff cautions that determining the location or headquarters of a business can be challenging and imprecise. The definition, as proposed, would not require the City to research or assess the corporate ownership or investment structure of businesses. The restriction to retail and restaurants would mean that the City would not impose the same “formula” restrictions on businesses such as real estate offices and financial institutions since these businesses have not generated the same concerns as formula retail.
Concerns were also expressed at the August 19th meeting about the potential unintended consequences of expanding the prohibition on formula retail to a larger area. For instance, a prohibition on formula businesses across a larger area could result in more empty storefronts during an economic downturn or, a formula retail business that meets a community need that currently isn’t being served by existing businesses could want to locate in a vacant storefront.
One could argue that having a need met downtown that is currently unavailable could be a benefit despite the business meeting the definition of a formula business. A possible solution to these scenarios could be to require a Conditional Use Permit (CUP) subject to review by the Planning Commission. Requiring a CUP would allow for conditions of approval that minimize the impacts of the business’s standardized façade design, signage, color scheme etc. to better fit
8.A
Packet Pg. 232
within the unique character of downtown Healdsburg. Such an exception could be limited to only the Downtown Commercial district and not the Plaza Retail district.
Staff recommends prohibiting formula retail and restaurants in the Plaza Retail district and extending one block further into the Downtown Commercial district. Staff explored options for boundaries for formula retail and determined that the parcels located within the Plaza Retail and Downtown Commercial districts south of North Street were appropriate in meeting the intent of the General Plan to regulate formula businesses around the Plaza. Focusing on this geography would maintain Healdsburg’s unique character and mix of independent stores and restaurants.
Beyond North Street the diversity of business types and the size of business spaces could lead to unintended consequences or challenges in implementation and leave some spaces difficult to fill in the event of a vacancy. The map below shows the area within which formula retail and restaurants would be prohibited.
Overview of Land Use Code Amendments
Staff proposes multiple amendments to the City’s Municipal Code Title 20. To support the ongoing development and implementation of the City’s General Plan with respect to regulating formula businesses, big box retail, and outlet malls; staff recommends amending the Land Use Code to prohibit formula retail uses within the PR district, prohibit formula retail uses within the CD district south of North Street, and prohibit big box retail and outlet malls throughout the City.
8.A
Packet Pg. 233
Staff proposes to amend Land Use Code definitions to include a revised definition for formula retail and to include definitions for big box retail and outlet malls using language that aligns with the General Plan Policy Document’s glossary. The definitions are proposed to be as follows:
Formula retail. A retail business which is required by contractual or other arrangement or affiliation to maintain a standardized (“formula”) array of services and/or merchandise, menu, employee uniforms, décor, façade design, signage, color scheme, trademark or service mark, name or similar standardized features’ and which causes it to be substantially identical to 10 or more other retail businesses or restaurants in the United States regardless of ownership or location at the time the businesses license is approved.
Formula Retail is prohibited in the Plaza Retail (PR) and parcels south of North Street in the Downtown Commercial (CD) District.
Big box retail. Large retail stores that are several times the size of a traditional store in their category, rely on auto-borne customers drawn from a large area and follow a prescribed formula applied to multiple other locations. The stores are typically large, single-story buildings with a multi-story mass and standardized facades, surrounded by parking lots.
Outlet mall. A shopping center comprised primarily of retail establishments that sell a single manufacturer’s product and draw customers from a much larger service area than a typical retail establishment.
Staff proposes to add a new “Formula Retail” section regulating formula businesses consistent with the General Plan Policy Document as follows:
Title 20 Land Use Code, Section 20.20.115 Formula Retail A. Definition: Formula retail. A retail business which is required by contractual or other arrangement or affiliation to maintain a standardized (“formula”) array of services and/or merchandise, menu, employee uniforms, décor, façade design, signage, color scheme, trademark or service mark, name or similar standardized features’ and which causes it to be substantially identical to 10 or more other retail businesses or restaurants in the United States regardless of ownership or location at the time the businesses license is approved.
Formula Retail is prohibited in the Plaza Retail (PR) and parcels south of North Street in the Downtown Commercial (CD) District.
1. “Array of merchandise or menu” means 50 percent or more if in-stock merchandise or menu items.
2. “Color scheme” means the selection of colors used throughout, such as on the furnishings, wall coverings, or as used on the façade. Standardized lighting is considered part of the color scheme.
3. “Décor” means the style of interior finishes such as the style of furniture, wall coverings, or permanent fixtures.
4. “Façade” means the face of the front of a building or tenant space oriented onto a street or public open space. Awnings are considered part of the façade.
8.A
Packet Pg. 234
5. “Service mark” means a word, phrase, symbol, or design or a combination of words, phrases, symbols or designs that identify and distinguish the source of a service from one party from those of others.
6. “Trademark” means a word, phrase, or design, or a combination of words, phrases, symbols, or designs that identify or distinguish the source of goods from one party from those of others.
7. “Uniform apparel” means standardized items of clothing such as aprons, pants, shirts, dresses, hats and pins, as well as standardized colors of clothing.
B. Exceptions:
1. Business licenses approved prior to the adoption of this ordinance.
POLICY OPTIONS:
Areas for Council feedback may include but are not limited to:
• Definition of formula business.
• Limiting definition of formula businesses to formula retail and restaurants instead of all business types.
• Threshold for number of formula retail stores or restaurants. • Number of stores limited to the United States, California, Sonoma County, the region, or some other geography.
• Geographical limits of formula retail prohibition in Healdsburg. • Exemptions to formula retail prohibition, if any. This could include the possibility of making formula retail permissible with a conditional use permit in the CD district, although staff cautions that a process for exemptions could complicate implementation of the policy and create possible uncertainty for both existing and prospective businesses.
NEXT STEPS:
If the City Council is comfortable providing policy direction at this time, staff can proceed with codifying the changes in a draft ordinance and bringing it to an upcoming Planning Commission for review. Once approved by the Planning Commission, a land use code amendment will need to be approved by the City Council to become effective.
ALTERNATIVES:
• Direct staff to continue to implement the General Plan policies related to formula businesses, big box retail, and outlet malls without updating the Land Use Code. • Direct staff to do further research and bring back policy options aimed at clarifying or modifying implementation of policies limiting Formula Businesses to a future Council meeting for additional discussion and input.
• Direct staff based on input provided at this evening's meeting to prepare an ordinance for Planning Commission review and a recommendation to the City Council for adoption.
FISCAL IMPACT:
Staff time for preparation of this report and any future ordinance is included in the budget.
8.A
Packet Pg. 235
ENVIRONMENTAL ANALYSIS:
Pursuant to California Environmental Quality Act (“CEQA”) and Title 14, the California Code of Regulations Section 15378(b)(2), receiving a staff report and providing feedback regarding a potential ordinance is administrative in nature and does not qualify as a “Project” under CEQA.
Therefore, no further CEQA or environmental review is required.
8.A
Packet Pg. 236
CITY OF HEALDSBURG
CITY COUNCIL AGENDA STAFF REPORT
MEETING DATE: December 2, 2024
SUBJECT: 4th of July Celebration Activities
PREPARED BY: Mark Themig, Community Services Director
STRATEGIC INITIATIVE(S):
Provide Effective Governance
Maintain and Enhance Public Health and Safety
Provide Resident-Driven Community Services
RECOMMENDED ACTION(S):
Discuss the City’s 4th of July celebration activities and provide direction to staff.
COMMUNITY ENGAGEMENT/OUTREACH:
No outreach or engagement activities about this topic have occurred.
BACKGROUND:
The Healdsburg community has a history of celebrating our nation’s independence on the 4th of July. Traditionally, the City teamed up with Healdsburg Sunrise Rotary to host the annual 4th of July Kids Parade and Duck Dash in the Plaza during the morning and early afternoon, the Prune Packers host their 4th of July baseball game later in the afternoon, and fireworks at the High School campus conclude the evening activities. Many families throughout the community host 4 th of July celebrations of their own, often coinciding with the evening fireworks show.
The City’s role in funding, planning, and delivering the 4th of July activities is significant.
Months of preparation work goes into planning, and delivery of the events involves staff from Fire, Police, Public Works, and Community Services. The City also makes a significant financial commitment to the activities including approximately $60,050 in direct costs.
The purpose of this agenda item is to discuss the City’s role in the 4th of July celebration, consider existing events and alternatives, and seek direction from City Council on how it would like to proceed in the future.
DISCUSSION/ANALYSIS:
4th of July Kids Parade and Duck Dash
9.A
Packet Pg. 237
This annual event is co-produced by Healdsburg Sunrise Rotary and the City’s Community Services team. As with many partnership events, Healdsburg Sunrise Rotary handles most of the program for the event (Duck Dash, food/drink, entertainment, kids parade, etc.), and the City handles most of the site logistics (site preparation and setup, road closures, restrooms, trash and recycling, cleanup, etc.). The event is well attended by community members and visitors, with an estimated attendance throughout the event of 2,000.
From a City staffing and resources perspective, Public Works assists with the road closures, Police and Fire participate in the event, and Community Services handles the planning and site logistics. Road closures and setup begin at approximately 6:00 a.m. on July 4, and the event takedown and cleanup is usually completed by 3:00 p.m.
Collectively, staff estimates that the planning and delivery of the event requires 28 City staff members (full-time and part-time) and 218 staffing hours. Community Services contributes approximately $400 towards the event for supplies, and Recology provides portable restrooms, handwash stations, and trash and recycling services at no cost to the event as part of the City’s franchise agreement.
Alternatives
Staff has not identified alternatives for the annual 4th of July Kids Parade and Duck Dash. The event is well organized, attendance remains strong and consistent, and the event is enjoyed by our community and visitors.
Prune Packers 4th of July Baseball Game
Since 1921, the Prune Packers have been part of the Healdsburg community. Over the past few years the Packers have grown into Sonoma County's top team and a nationally recognized force in collegiate baseball. Each 4th of July, the Packers take to the field for an early evening baseball game.
From a City staffing and resources perspective, Community Services provides the ongoing field maintenance and game preparation work for the Prune Packers games throughout the season.
Staff estimates that field maintenance activities for the Packers involves 35-50 hours of staff time (full-time and part-time) per week depending on the number of home games, in addition to contracted mowing twice per week.
Alternatives
Staff has not identified alternatives for the Prune Packers 4th of July baseball game. The Packers handle the game logistics, attendance has grown over the last few years, and the game is enjoyed by our community and visitors.
4 th of July Fireworks
For many years, the Healdsburg American Legion Sotoyome Post 111 organized and funded the annual 4th of July Fireworks. However, due to declining enrollment and aging members, the American Legion asked the City to take over the Fireworks after the 2019 show. The City agreed.
9.A
Packet Pg. 238
Since most community activities were cancelled in 2020 due to the COVID-19 pandemic, and in 2021 COVID was still prevalent and the area was in an exceptional drought, fireworks were not held in those two years. The City’s first organized and funded 4th of July Fireworks show was in 2022. The following is a breakdown of historical Sonoma County fireworks shows:
Location Date Notes
Cloverdale July 4 Organized by Cloverdale Lions Club
Cotati No Fireworks
Healdsburg July 4 Organized by the City
Petaluma July 4 Organized by the City
Rohnert Park No Fireworks
Green Music Center July 4 Organized by the Green Center; ticketed event Santa Rosa July 4 Expected to return in 2025; organized by the Fairgrounds Sebastopol July 3 Organized by Sebastopol Kiwanis Club
Sonoma July 4 Organized by the Sonoma Volunteer Firefighters Association Windsor July 3 Organized by the Active 20-30 Club and the Town of Windsor Planning and delivering the 4
th of July fireworks show is a major commitment for the City. When the American Legion organized the event, the City’s commitment primarily involved Fire, Police, and a contribution of $8,000 towards the cost of the fireworks from the City’s General Fund. When the City assumed responsibility for the fireworks show, Community Services became involved in the planning, funding and delivery of the show. In addition to the fireworks show setup and production, the City coordinates securing the High School fields and campus required for the safety zone by installing temporary fencing at all openings, road closures of University Avenue and Sanns Lane for spectator viewing, and portable restrooms and handwashing stations and trash/recycling at three locations for spectators.
The City’s Fire Marshall and Fire Chief are responsible for determining if the fireworks show can be safely held each year. Fire activity in the region and the state, along with weather conditions such as wind, heat, and humidity levels, are contributing factors to their determination. The fireworks show setup typically begins prior to July 4th with installation of the mortar rack that are used to launch the fireworks, and the fireworks shells are loaded into the mortar racks beginning early the morning of the show. Ideally, setup is completed by late afternoon or early evening, and a test shell is launched approximately 15 minutes prior to show time to verify weather conditions. If acceptable, the show may proceed.
In addition to weather conditions and fire safety concerns, some residents have expressed concern about the impact of the fireworks show on the neighborhood around the High School site, public safety calls for service, traffic, and pets. Staff received resident concerns about the fireworks show returning in 2023 and responded to these concerns by incorporating additional elements into the plans such as the University Avenue and Sanns Lane road closures, additional restroom locations, and additional no-parking signage in the area. The Police Department provided the following calls for service analysis:
Type of Call 2018 2019 2020 2021 2022 2023 2024
Fireworks 9 9 19 25 13 13 4
9.A
Packet Pg. 239
Animal Related 2 1 4 2 1 1 0
Disturbances 1 5 1 0 1 0 1
Collisions 1 0 2 0 1 3 0
Noise Complaints 1 2 2 1 0 4 2
Staff estimates that planning and delivering the fireworks show requires 41 City staff commitments during the process (full-time and part-time) and a total of 319.5 hours of staff time.
In addition, the following agencies typically support the City’s Fire Department during the fireworks:
• Sonoma County Fire - 1 Engine - 3 Crew
• Dry Creek Rancheria - 1 Engine - 4 Crew
• Cal-Fire -Engine #1 - 1 Engine - 3 Crew
• Cal-Fire -Engine #2 - 1 Engine - 3 Crew
The City’s direct costs that are funded out of the Community Services budget include:
• Fireworks Contract $40,000
• Temporary Fencing $ 6,650
• Road Closures $ 8,400
• Site Security Services (future) $ 5,000
• Restroom/Handwashing/Trash/Recycling Stations $ 0*
Total $60,050
*Services provided under the City’s Recology Franchise Agreement; value of services estimated at $2,500.
This year, the City decided not to hold the fireworks show due to elevated fire safety concerns.
More than just the direct fire risk form the show, staff was concerned that attracting a large crowd during a red flag warning would spread public safety resources too thin if an incident were to occur in the City of surrounding area. Staff was able to cancel the road closures and installation of the fencing in time to not incur these costs. However, the City’s contract with the fireworks vendor (Pyrospectaculars) requires payment in full in advance of the show. If the scheduled date for the fireworks does not happen, the contract allows the City to request a reschedule date for the fireworks based on the vendor’s availability, except for the 4th of July and Christmas/New Years timeframes. (Pyrospectaculars is not able to accommodate any additional shows for these two timeframes due to a limited number of licensed fireworks operators.) The show must be the same show as originally planned and held at the same location since the show is specifically designed and packaged for the site based on safety requirements and budget.
Rescheduling the fireworks incurs fixed costs for the rescheduled date (permits, transportation of the fireworks, operating and crew fees, etc. quoted at $7,886.90 for the 2024 show). In addition, our contract with Pyrospectaculars includes a 15% rescheduling fee. However, Pyrospectaculars was willing to waive the rescheduling fee for 2024.
If the City chooses not to reschedule the fireworks, the City forfeits its payment in full. However, since Healdsburg is a long-time customer, Pyrospectaculars has indicated that they will consider a credit of products and/or reduction in budgetary increase for 2025, with the amount to be determined.
9.A
Packet Pg. 240
Although the City has taken on responsibility for planning and delivering the fireworks, the City continues its partnership with the American Legion for the fireworks. In 2022 the Healdsburg Tourism Improvement District (HTID) awarded the American Legion $20,000 in funding for the fireworks, which the Legion passed on to the City. In 2023, HTID awarded $12,000 in funding (also passed on to the City), and in 2024 HTID awarded $7,500 in funding. The Legion was required to return the 2024 funding since the 4th of July fireworks show did not occur.
Alternatives
Staff has identified three primary alternatives that City Council could consider for the current fireworks show.
1. Continue the Fireworks
Under this alternative, the City Council could direct staff to continue the fireworks show.
Funding is included in the adopted Community Services budget for the direct costs, and staffing costs would be funded out of each department’s respective operation budget. Options within this alternative could include:
1. a. Issue a Request for Proposal for Vendors
In developing the operating plan for the 2024 show, staff researched fireworks vendors to consider issuing a Request for Proposal for the City’s show. In addition to Pyrospectaulars, there are four other fireworks vendors that do business in California.
None of the other vendors indicated that they could add shows for the 4th of July in either 2024 or 2025 due to their existing commitments, lack of licensed fireworks operators, and in some cases, their primary operating location:
Vendor Location Items of Interest
Pyrospectaculars San Francisco Healdsburg’s current operator and largest vendor in Northern California
Fireworks America San Diego Petaluma’s operator
Devistating Pyrotechnics San Francisco Cloverdale and St. Helena’s operator Zambelli Fireworks Warrendale, PA Primarily works in Southern California.
Garden State Fireworks Millington, NJ Primarily works in Southern California.
Picked up some of Pyrospectaculars’
dropped shows. Storage and warehouse, in
Nevada. Does 19 shows in Long Beach
area.
If City Council desires, staff could issue a Request for Proposal to evaluate other vendor options. However, the likelihood of receiving proposals for the 4th of July may be low, at least for the foreseeable future.
1. b. Modify the Scale of Healdsburg’s Show
Healdsburg has a reputation of having one of the larger fireworks shows in Sonoma County. Commercial firework aerial shells are manufactured from as small as 1” up to 10” (and more). Due to the High School site layout and safety requirements, Healdsburg’s show has a maximum aerial shell size of 5”. (In comparison, Windsor’s largest shell is 4”.)
9.A
Packet Pg. 241
In addition to aerial shells, pyrotechnics can also involve the use of multi-shot devices that provide ground effects. Multi-shot devices are beneficial when spectator viewing is relatively close to the shooting location. Healdsburg’s show no longer includes multishot devices since spectator viewing has been moved to outside of the fenced perimeter, and the multi-shot devices were replaced with larger aerial shells.
What sets Healdsburg apart from other local shows is the quantity and size of the aerial shells – the greater quantity of larger shells, typically the greater the viewing effects.
The following is a comparison of 2024 aerial shell counts from two other Sonoma County communities and one community in Southern California:
2024 Show 2"
Shells
2.5"
Shells
3"
Shells
4"
Shells
5"
Shells
Total
Shells
Vendor Cost
Healdsburg 0 72 350 270 126 818 Pyrospectaculars40,000 Petaluma 0 210 415 129 64 818 Fireworks
America
35,000
Windsor 100 97 340 150 0 687 PyrospectacularsUnk
Yucca
Valley
0 0 380 240 108 728 Pyrospectaculars38,000
A show with smaller shells and/or reduced shell count could result in less cost and reduced impacts. Staff could request proposals for a show similar to past years from our current vendor Pyrospectaculars, along with a show that has reduced size and quantity of shells.
1. c. Seek Another Organization to Plan and Deliver the Fireworks Show The City only recently became the organizer of the 4th of July fireworks. There may be other civic or non-profit organizations that would assume responsibility for the fireworks.
2. Drone Show
A relatively new trend in celebrating the 4th of July is the use of drones to produce a drone show, either in addition to or as an alternative to fireworks.
Staff solicited preliminary information on drone shows in researching the 2024 fireworks.
The following is general feedback from one of the leading drone show operators, Sky Elements. (See attached drone show informational guide.) • The cost for a drone show on the 4th of July is approximately $400 per drone. Sky Elements recommends a minimum of 400 drones for 3D viewing that would be comparable the City’s fireworks show viewing for a total estimated cost of $160,000 for the drone show. Less drones could be considered, but the viewing effect would be reduced.
• Similar to fireworks, the 4th of July is a busy timeframe for drone show operators, and the availability for adding shows on the 4th of July is limited. Sky Elements recommends entering into a commitment for a drone show by the first of the year for the upcoming
9.A
Packet Pg. 242
July 4th holiday.
• Costs for drone shows at other times of the year would likely be lower, potentially in the $200-$300 per drone range.
• A drone show can only last approximately 15 minutes due to the battery capacity of the drone. Some shows that last longer have multiple fleets of drones that launch during the show.
• A 15 minute drone show can only have a approximately 15 different images during the show due to the amount of time required to launch, land, and transition between images. • Drones require a safety zone similar to fireworks. A drone show could be held at the High School fields with the drones being flown from the synthetic turf and spectator viewing on the natural grass.
• Music choreographed to the show is necessary for the best effect.
The City of Napa transitioned from fireworks to a drone show this year. (You can view a promotional video of Napa’s 4th of July show produced by Sky Elements at https://www.youtube.com/watch?v=N_pwyNNGPjQ.) Staff discussed the outcomes of Napa’s show with staff from the City of Napa, and received the following feedback:
• Sky Elements produced Napa’s Drone Show. The City solicited informal quotes and entered into a contract under a sole-source vendor exception for Sky Elements due to specialized nature, safety, and proven track record of Sky Elements. • The City of Napa was quoted $113,000 for a 300 drone show but negotiated 400 drones by agreeing to market Sky Elements on all their materials. • The City of Napa’s budget historically included $40,000 for fireworks; the City used the City Manager’s discretionary funding for the balance of the cost. • Napa staff confirmed that 400 drones minimum is needed for 3D effects and to replace fireworks.
• Setup for the drone show began at 1:00 p.m., and the show launched at 9:30 p.m. for the 15-minute show.
• 4 or 5 drones dropped during the show; one drone hit a parked car. • Choreographed music was a challenge for Napa’s show:
➢ The site featured a main stage where attendees who were in the vicinity could hear the choreographed music; however, spectators viewed from throughout the downtown area and therefore couldn’t hear the main stage.
➢ The City enabled a YouTube channel for spectators outside of the main stage area, but spectators using their phones lost the audio stream due to overload of the cellular network in the downtown area.
➢ Sky Elements prepared the audio track and selected royalty-free music; royalty music would likely get blocked by YouTube so more popular songs may not be available. ➢ The City considered simulcasting but questioned how many people have portable radios and how you coordinate with a radio station.
• Feedback on the drone show was mixed:
➢ Pro Fireworks: Napa has never had a fire from fireworks; drones are not patriotic like fireworks.
➢ Pro Drone Show: Lower fire risk; unique.
• The drone show images are from a catalog - 15 images, one image per minute; since the number of images are limited (and likely will be photographed/remembered), what do
9.A
Packet Pg. 243
you do at a future drone show if you used the best images? • The City considered whether $113,000 is a responsible use of taxpayer funds; they did receive some financial support from the Hotel Tourism District, but chose not to put the logo in the air as it would take away from one of the 15 images. • The City has decided to bring back the drone show for 2025.
Drone shows and drone operators are becoming more prevalent, and a drone show could be considered in addition to or in place of traditional fireworks. If the drone show is in addition to fireworks, the fireworks component could be reduced to ground effects and smaller shells, potentially reducing some community concerns. Also, the first pyro drone (drone launched firework) occurred this year at Comic-Con (www.youtube.com/watch?v=CVP1FeG0qlY) so there is potential that drone + firework technology will advance further in future years.
If City Council is interested in more information on a drone show option, it should direct staff to research and solicit proposals from drone show operators to determine availability and cost, and indicate whether the drone show is in addition to or in place of fireworks.
3. Laser Show
Another 4th of July option is to consider a laser show, either in addition to or as an alternative to fireworks. The City of Petaluma replaced fireworks with a laser show in 2022. However, according to City of Petaluma staff, the laser show was not very successful. The ability to view the laser show outside of the fairgrounds site was limited, so those who traditionally watch the fireworks from off-site locations had poor viewing. The City chose to bring fireworks back in 2023.
If City Council is interested in more information on a laser show option, it should direct staff to research and solicit proposals to determine viability, availability and cost for a laser show.
4. Community Event
The fourth alternative that staff has identified is community event that would fill all or a portion of the remainder of the day following the 4th of July Kids Parade and Duck Dash.
Due to the setup required for the Kids Parade and Duck Dash, staff anticipates that the event would need to be hosted at a site other than the Plaza, such as the High School sports field, Recreation Park, the upcoming Foley Family Community Pavilion, or another downtown venue like West Plaza Parking Lot.
Some or all of the funding that is typically committed to the fireworks could be designated to the event costs for items such as music and entertainment, equipment and supplies, vendors, etc. For comparison, the event costs excluding staff time for the Dia de Muertos festival and Merry Healdsburg are $30,000 and $20,000 respectively. The City could also seek partners for a community event.
If City Council is interested in more information on a community event option in lieu of fireworks, it should direct staff to research and develop a framework and cost proposal for a community event.
9.A
Packet Pg. 244
ENVIRONMENTAL STEWARDSHIP:
Not applicable; this report is for discussion and direction only.
ALTERNATIVES:
Do not discuss alternatives to the City’s 4th of July activities.
Direct staff to research alternatives that are not presented in this report.
FISCAL IMPACT:
The adopted budget for Fiscal Year 2024-25 includes sufficient appropriations in the Community Services Operating Fund to support the existing fireworks show. Option one to continue the fireworks show included potential alternatives of vendor changes, scope modifications, and additional partnership support that could potentially reduce the financial impact to the City.
Whereas option two of adding or replacing the fireworks show with a drone show is estimated to require significant additional funding that will need to be identified. The cost of the third option to add onto or replace the firework show with a laser show is unknown at this time. The final alternative of creating a community event in lieu of fireworks can likely be completed by reallocating the existing appropriations for the fireworks show and may result in some budgetary savings. If City Council directs staff to pursue alternatives to the existing 4 th of July activities,
additional information on the fiscal impact of the selected alternatives will be presented to City Council at a later date.
ENVIRONMENTAL ANALYSIS:
A discussion about options for the City’s 4th of July celebration activities is not subject to the provisions of the California Environmental Quality Act (CEQA) because considering options for the City’s 4th of July celebration activities is not a project, since it will not have a direct or reasonably foreseeable indirect impact on the environment.
ATTACHMENT(S):
Healdsburg 4th of July Activities Analysis
Healdsburg Fireworks Program - 2024
Healdsburg Drone Show Informational Presentation - Sky Elements Fourth of July drone show to return next year in Napa - The Press Democrat North Bay Animal Services Perspective of Fireworks Alternatives Public Comment
9.A
Packet Pg. 245
City of Healdsburg
4th of July Activities Analysis
4th of July in the Plaza Total
Planning Event
PostEvent/
Cleanup Planning Event
PostEvent/
Cleanup Planning Event
PostEvent/
Cleanup Planning Event
PostEvent/
Cleanup
CoH Full Time Staffing (Number of Staff) 1 1 3 4 8
CoH Full Time Staffing (Total Hours) 1 2 60 35 30
CoH Part Time Staffing (Number of Staff) 1 10
CoH Part Time Staffing (Total Hours) 10 80
Other Agencies (Number of Staff)
Other Agencies (Total Hours)
Other Agencies (Names, List Below)
Total City Staff 1 1 0 0 0 0 4 14 8 0 0 0 28
Total City Hours 1 2 0 0 0 0 70 115 30 0 0 0 218
CoH Event Costs (List Below)
Misc. Event Supply / Crafts 400 400
Recology In-Kind
Direct Costs 0 0 0 0 0 0 0 400 0 0 0 0 400
City Staffing Costs (Based on Fee Schedule) 183 365 0 0 0 0 7,429 6,803 3,548 0 0 0 18,327 Total 4th of July in the Plaza Cost 183 365 0 0 0 0 7,429 7,203 3,548 0 0 0 18,727 Fireworks
Planning Event
PostEvent/
Cleanup Planning Event
PostEvent/
Cleanup Planning Event
PostEvent/
Cleanup Planning Event
PostEvent/
Cleanup
CoH Full Time Staffing (Number of Staff) 3 8 1 3 3 8 5
CoH Full Time Staffing (Total Hours) 20 40 5 39.5 80 60 25 CoH Part Time Staffing (Number of Staff) 5 4 1
CoH Part Time Staffing (Total Hours) 25 20 5
Other Agencies (Number of Staff) 13
Other Agencies (Total Hours) 63.5
Other Agencies (Names, List Below)
Total City Staff 3 8 0 1 8 0 3 12 6 0 0 0 41
Total City Hours 20 40 0 5 64.5 0 80 80 30 0 0 0 319.5
CoH Event Costs (List Below)
Fireworks Contract (Pyro Spectaculars) 40,000
Traffic Control (TMI) 6,652
Temporary Fencing (Kenwood) 8,405
Recology In-Kind
Security 5,000
Honey Bucket/United Site Services 0
Direct Costs 0 0 0 0 0 0 0 60,057 0 0 0 0 60,057
City Staffing Costs (Based on Fee Schedule) 3,651 7,302 0 953 12,294 0 9,461 7,762 3,123 0 0 0 44,546 Total Fireworks Cost 3,651 7,302 0 953 12,294 0 9,461 67,819 3,123 0 0 0 104,603 Fire Assistance (Agencies):
Sonoma County Fire - 1 Engine - 3 Crew
Dry Creek Rancharia - 1 Engine - 4 Crew
Cal-Fire -Engine #1 - 1 Engine - 3 Crew
Cal-Fire -Engine #2 - 1 Engine - 3 Crew
Public Works
Public Works
Police Fire Community Services
Police Fire Community Services
9.A.a
Packet Pg. 246 Attachment: Healdsburg 4th of July Activities Analysis (4544 : 4th of July Celebration Activities) Pyrotechnic
City of Healdsburg
PROGRAM A
Salutes
Description
3" Souza Designer Salutes
Main Body - Aerial Shells
Description
3" Souza Designer Selections
4" Souza Designer Selections
5" Souza Designer Selections
Grand Finale
Description
2.5" Red, White and Blue
3" Red, White and Blue Bombardment
3" Red, White and Blue Finale Shells
4" Red, White and Blue Finale
5" Red, White and Blue Finale Shells
Product descriptions are for specification of product quality, classification, and Final product selections will be based on availability, suitability, and overall artistic style.
Pyrotechnic Proposal
City of Healdsburg
PROGRAM A – July 4, 2024
$40,000.00
Quantity
Salutes 60
Total of Salutes 60
Quantity
3" Souza Designer Selections 180
Designer Selections 180
5" Souza Designer Selections 108
Total of Main Body - Aerial Shells 468
Quantity
Red, White and Blue Bombardment Shells 72
Red, White and Blue Bombardment Shells 50
Blue Finale Shells 60
Red, White and Blue Finale Shells 90
5" Red, White and Blue Finale Shells 18
Total of Grand Finale 290
Grand Total 818
Product descriptions are for specification of product quality, classification, and Final product selections will be based on availability, suitability, and overall artistic style.
Quantity
Quantity
Quantity
Product descriptions are for specification of product quality, classification, and value.
Final product selections will be based on availability, suitability, and overall artistic style.
9.A.b
Packet Pg. 247 Attachment: Healdsburg Fireworks Program - 2024 (4544 : 4th of July Celebration Activities) Healdsburg
Drone Show
Options
9.A.c
Packet Pg. 248 Attachment: Healdsburg Drone Show Informational Presentation - Sky Elements (4544 : 4th of July Celebration Activities) Who Is Sky Elements
?
Sky Elements is the leading provider of Drone
Light Shows in North and South America.
Our drone shows are more than just lights in
the sky and are guaranteed to turn heads for
miles. With the ability to completely customdesign every aspect of your show, we can turn your vision into reality and bring attention to
your event in a truly unique way.
Let us help you tell your story the way it
deserves to be told.
9.A.c
Packet Pg. 249 Attachment: Healdsburg Drone Show Informational Presentation - Sky Elements (4544 : 4th of July Celebration Activities) 3 What Our Clients Say
“We surprised our guests with a drone show at our
Lord Of The Rings red carpet event, and everyone was
blown away!” - Amazon Prime Video
“The Drone Show was the best part of the night! Sky
Elements made sure to find the best place to line up the show for the perfect shot” - Wynn Las Vegas
“I’ve never seen anything like it” - Oakland A’s
“The Sky Elements team knows how to put on a show. I
can’t wait for the next one!” - FC Dallas
9.A.c
Packet Pg. 250 Attachment: Healdsburg Drone Show Informational Presentation - Sky Elements (4544 : 4th of July Celebration Activities) Our setup process is sameday. We show up 5 hours
before showtime to setup, test,
and ensure your show is
flawless.
Our Drone Shows can fly for up to
15 minutes!
How Long is a Drone Show?
You can have up to 12 custom
animations throughout your
show. Each show is custom
tailored to fit your needs.
What’s in a Drone Show?
Our drones are designed to
withstand 30+ MPH wind,
medium to light rain, and any
level of Earthquake!
Of Course! What isn’t better
with music? Sky Elements
helps sync up music so your
audience is completely
captivated!
Can We Sync Music?
How Long is Setup?
What About Weather?
Ask Sky Elements about Infinite Drone Shows
9.A.c
Packet Pg. 251 Attachment: Healdsburg Drone Show Informational Presentation - Sky Elements (4544 : 4th of July Celebration Activities) 300
Drones
Ultimately, it’s entirely up to you! More
drones means more detail so the more
you have, the larger and more
recognizable your design will be.
With 300 or more drones we can create
scannable QR codes, large scale 3D
shapes, and just about any logo!
Still not sure? We can help! We have
done this before and can work with you
to determine how to maximize your
budget and impact.
How Many Drones
Do I Need?
200
Drones
100
Drones
9.A.c
Packet Pg. 252 Attachment: Healdsburg Drone Show Informational Presentation - Sky Elements (4544 : 4th of July Celebration Activities) The Setup
100
Drones
200 Drones
300 Drones
400 Drones
Each drone takes up 1
square meter of space. The
more drones we add, the
more space we need. For
100 drones we need a 10m x
10m space, roughly 30 x 30
feet.
We arrive about 5 hours
prior to the show time. With
roughly 5-20 staff depending
on the show size. After the
show lands our strike time
takes about 1 hour.
500 Drones
1,000+ Drones
9.A.c
Packet Pg. 253 Attachment: Healdsburg Drone Show Informational Presentation - Sky Elements (4544 : 4th of July Celebration Activities) Syncing Other Elements
Music - Sky Elements will custom create a music track to go with your show! We will coordinate prior to and during the show day to sync the performance to your music taste!
Live Performances - Our team will coordinate with you leading up to your event, and the day of, to ensure any live performance is synced to the show!
Projection Mapping - Add another wow factor to your night by adding in Projection Mapping to your night. Let us know if this would fit into your event
Fireworks - Looking for a hybrid Fireworks/Drone show? Sky Elements will work with your preferred pyro vendor or introduce you to ours to create a magical moment of pyro and drones!
9.A.c
Packet Pg. 254 Attachment: Healdsburg Drone Show Informational Presentation - Sky Elements (4544 : 4th of July Celebration Activities) Included
•Custom Designed Show
•Travel
•Technical Staffing
•FAA Permitting
Not Included
•Venue Space
•Security (If needed)
Drone Show Pricing
Show Pricing Good Better Best
100 Drones 200 Drones 300 Drones
4th of July Drone Show
Pricing $40,000 $80,000 $120,000
5th of July Drone Show
Pricing $30,000 $60,000 $90,000
Non-peak holiday
Pricing $20,000 $40,000 $60,000
9.A.c
Packet Pg. 255 Attachment: Healdsburg Drone Show Informational Presentation - Sky Elements (4544 : 4th of July Celebration Activities) Content Capture
Sky Elements offers comprehensive content
capture service for your Drone Show. Your show
can be equipped with a skilled videographer,
photographer, and cutting-edge camera drones
to record your show.
Our team consists of top-notch professionals
committed to providing you with exceptional
content. Rest assured, we'll deliver your
meticulously captured content within just 48
hours of the show's conclusion, ensuring you
have access to it promptly to maximize its
impact and utility.
Standard Content - $7,500
Video - Utilize a cinema grade camera
drone to film your show, as well as a
trained ground videographer to film the
reactions!
Edit - Within 7 days of your event you
will have a ready to go video edit of
your event and drone show!
9.A.c
Packet Pg. 256 Attachment: Healdsburg Drone Show Informational Presentation - Sky Elements (4544 : 4th of July Celebration Activities) Next Steps
Confirm the Details
Connect with Sky Elements to confirm the amount
of drones, and amount of shows necessary for your
vision. More drones - higher the resolution!
Complete the contract and initial deposit
Once the amount of drones are confirmed -
Schedule a time to speak with our activation team
to start contracting, and invoicing. Payment terms
are 100% prior to the start of the show.
Show Time!
Help finalize details for the show! And
watch the night sky tell your story!
Start the design process
Connect with our design team to help
create the storyboard.
9.A.c
Packet Pg. 257 Attachment: Healdsburg Drone Show Informational Presentation - Sky Elements (4544 : 4th of July Celebration Activities) SkyElementsDrones.com
Thank you &
We look forward to
working together
9.A.c
Packet Pg. 258 Attachment: Healdsburg Drone Show Informational Presentation - Sky Elements (4544 : 4th of July Celebration Activities) Fourth of July drone show to return next year in
Napa
For 2025, the city is planning to add sound systems at several downtown locations to amplify the show’s soundtrack.
Slide 1 of 2
Drones fly over the Napa River forming colorful subjects, as seen from the 3rd Street Bridge during a 4th of July celebration Drone Show presented by Sky Elements in Napa, on Thursday, July 4, 2024. (Darryl Bush / For The Press Democrat)
EDWARD BOOTH
THE PRESS DEMOCRAT
September 19, 2024
2 minute read
prev next
11/24/24, 12:14 PM Fourth of July drone show to return next year in Napa - The Press Democrat https://www.pressdemocrat.com/article/napa/drone-napa-fourth-july/ 1/3
9.A.d
Packet Pg. 259 Attachment: Fourth of July drone show to return next year in Napa - The Press Democrat (4544 : 4th of July Celebration Activities) The city of Napa’s 2025 Fourth of July celebration is set to look similar to the one held this year, including the return of a drone show that replaced the traditional fireworks celebration.
The Napa City Council on Tuesday agreed to move forward with a plan that will bring back the drone show, as well as continuing the city’s support for the Sunrise Rotary July Fourth parade, the five-hour community celebration at Oxbow Commons — which included various food options and a concert — and patriotic decor around downtown.
Overall, the city’s budget for those expenses for the 2025 event is $223,500 — with the drone show estimated to cost $110,000, the community celebration $95,000, the parade support at $10,000 and the patriotic decor $8,500. The city spent $216,000 on the 2024 celebration.
When a fireworks show was last held by the city, in 2022, the show itself cost about $35,000.
City staff estimated in October 2023 that a 2024 fireworks show, should the council have wished to pursue that option, would have cost around $48,000.
Katrina Gregory, the city’s recreation manager, said the drone show, put on by Sky Elements, attracted 24,000 people in the recommended downtown viewing areas. Attendees included about 62% Napa residents and 38% visitors.
Though, Gregory said, many attendees weren’t able to connect to the digital live feed that played the music accompaniment during the show.
For 2025, the city is planning to add sound systems at several downtown locations — such as the Oxbow Commons, Veterans Memorial Park and the First and Third Street bridges — to amplify the soundtrack.
In the Newsroom
Get the stories behind the headlines, plus other insights, from PD Executive Editor Chris Fusco. Delivered to your inbox every other Thursday.
Enter your email address SIGN ME UP!
11/24/24, 12:14 PM Fourth of July drone show to return next year in Napa - The Press Democrat https://www.pressdemocrat.com/article/napa/drone-napa-fourth-july/ 2/3
9.A.d
Packet Pg. 260 Attachment: Fourth of July drone show to return next year in Napa - The Press Democrat (4544 : 4th of July Celebration Activities) Council members generally said they enjoyed the drone show in 2024, that it was successful and they supported its return.
“I’m sure next year is going to be even better, and I look forward to it,” Council member Mary Luros said.
Council member Beth Painter said she thought the city should seek partnerships to help fund the activities in the future — which, owing largely to the drone show, arecostlier than prior years.
Next year’scelebration is being funded in part by a $155,000 contribution from the city manager’s contingency fund, Painter said, and that won’t be sustainable in future years. “I think we really need to think about how we’re going to fund this in the future, because it will cost us a little bit more,” Painter said. “But what we’re doing I think really deserves that extra effort, the Fourth of July deserves that effort.” You can reach Staff Writer Edward Booth at 707-521-5281 or [email protected].
COPY ARTICLE LINK
Windows Drivers
Update
Download latest Windows Drivers
Driver Support
Open
ADVERTISEMENT
11/24/24, 12:14 PM Fourth of July drone show to return next year in Napa - The Press Democrat https://www.pressdemocrat.com/article/napa/drone-napa-fourth-july/ 3/3
9.A.d
Packet Pg. 261 Attachment: Fourth of July drone show to return next year in Napa - The Press Democrat (4544 : 4th of July Celebration Activities) Subject: Perspective of Fireworks Alternatives for Fourth of July Celebrations Dear Evelyn,
Thank you for reaching out and considering the well-being of animals, wildlife, and the environment as part of the City of Healdsburg’s Fourth of July celebrations. I appreciate the opportunity to share insights from the shelter perspective, and I commend the council’s openness to exploring alternatives.
From a shelter and animal welfare standpoint, traditional fireworks present several challenges. Each year around the Fourth of July, we see a significant increase in lost pets due to the fear and disorientation caused by fireworks. Nationally, shelters report a 30-60% spike in stray animal intake immediately after the holiday.
Locally, our shelter experiences a similar surge, with an increase of 25% in intakes during this period.
Frightened pets often flee their homes, sometimes suffering injuries or remaining permanently separated from their families. This impact also extends to wildlife, which can experience habitat disruption, disorientation, and potentially fatal ingestion of firework debris.
Here are some key points to consider regarding traditional fireworks and alternatives:
1. Environmental Impact: Fireworks release pollutants such as carbon dioxide, carbon monoxide, and sulfur dioxide. Additionally, the casing and other debris left behind can be ingested by wildlife, leading to health issues, including red blood cell dysfunction and muscle/nerve damage from chemicals like barium.
2. Animal Welfare: Fireworks cause distress not only to pets but also to wildlife. While dogs’ reactions may be visible, cats and other animals often suffer more quietly from heightened stress. Birds may abandon their nests, and the loud explosions can severely impact individuals with PTSD or autism, disrupting both animal and human lives.
3. Wildfire Risk: Given the fire-prone nature of our area, the wildfire risk posed by fireworks is significant. In drought-affected regions, even minor sparks can escalate to devastating fires.
4. National and Local Statistics: July 5 is the busiest day for animal shelters nationwide due to the influx of lost pets following fireworks displays - Friends of the Animal Shelter In California’s Coachella Valley, for instance, shelters report extreme overcrowding, with some kennels housing up to four dogs each - KESQ
Many animals lack identification, making reunification challenging, and some stray animals may end up far from home, further straining shelters in neighboring jurisdictions.
5. Irretrievable Loss: Many pets that go missing around this time take months to reunite with their families, and some are sadly never found. Displaced animals face increased risks of injury or death as they attempt to return home.
9.A.e
Packet Pg. 262 Attachment: North Bay Animal Services Perspective of Fireworks Alternatives (4544 : 4th of July Celebration Activities) Alternative Options to Consider:
• Silent or Low-Noise Fireworks: Though not entirely silent (70-120 decibels compared to traditional fireworks at up to 170 decibels), these options reduce noise levels but still produce some pollutants.
• Drones: Drone light shows offer a quiet and environmentally friendly alternative. While more costly, they present a unique and visually appealing experience that avoids many of the issues associated with traditional fireworks.
• Eco-Friendly Fireworks: These options use cleaner-burning nitrogen-based fuels, emitting fewer particulates and operating at lower noise levels. Although harder to source and pricier, they are a viable middle ground.
• Laser Light Shows: These displays are completely silent, environmentally friendly, and becoming more accessible. Laser shows can provide vibrant, customizable visual experiences suitable for community celebrations.
Additionally, measures like banning firework use and enforcing strict time limits for fireworks can help reduce stress on animals and lessen environmental impacts.
If you would like additional tips on keeping pets safe, Best Friends Animal Society offers helpful resources on minimizing pet stress during fireworks events. Their guide on preparing pets for holidays can be found here. Pets & New Year's Eve Fireworks | Best Friends Animal Society Thank you for considering how we can work together to create celebrations that are joyful, inclusive, and respectful of all living beings in our community.
Best regards,
Mark Scott
Executive Director
North Bay Animal Services
9.A.e
Packet Pg. 263 Attachment: North Bay Animal Services Perspective of Fireworks Alternatives (4544 : 4th of July Celebration Activities)
9.A.f
Packet Pg. 264
Attachment: Public Comment (4544 : 4th of July Celebration Activities)
9.A.f
Packet Pg. 265
Attachment: Public Comment (4544 : 4th of July Celebration Activities)
9.A.f
Packet Pg. 266
Attachment: Public Comment (4544 : 4th of July Celebration Activities)
9.A.f
Packet Pg. 267
Attachment: Public Comment (4544 : 4th of July Celebration Activities)
9.A.f
Packet Pg. 268
Attachment: Public Comment (4544 : 4th of July Celebration Activities)
9.A.f
Packet Pg. 269
Attachment: Public Comment (4544 : 4th of July Celebration Activities)
9.A.f
Packet Pg. 270
Attachment: Public Comment (4544 : 4th of July Celebration Activities)
9.A.f
Packet Pg. 271
Attachment: Public Comment (4544 : 4th of July Celebration Activities)
9.A.f
Packet Pg. 272
Attachment: Public Comment (4544 : 4th of July Celebration Activities)
9.A.f
Packet Pg. 273
Attachment: Public Comment (4544 : 4th of July Celebration Activities)
9.A.f
Packet Pg. 274
Attachment: Public Comment (4544 : 4th of July Celebration Activities) 11/26/2024 – Page 1
CITY OF HEALDSBURG
CITY COUNCIL FUTURE AGENDA ITEMS
(NOTE: The schedule is tentative and subject to change pending final publication and posting of the City Council meeting agenda) December 16, 2024
5:00 p.m. Special Meeting – Closed Session
December 16, 2024 L&M Village Quarterly Update
Housing Element Strategic Implementation Plan – Professional Services Agreement Public EV Charging – Phase One
Laura Fish Somersal Park Design – Contract Approval
Agreement with eScribe Agenda Management Software
Revisions to the Memorandum of Understanding with 421 Foss Street LLC (Duchamp Hotel) for the Foley Family Community Pavilion Project
AB1600 Report – Development Impact Fees
Local Appointments List pursuant to the Maddy Act
Public Hearing #1 on District Elections
Resolution Renaming the Community Center
Canvas of 2024 Election Results - Installation of New Councilmembers Selection of Mayor and Vice Mayor 2024
Annual Appointments to Regional Boards and Commissions
2025 City Council Meeting Calendar
Council Subcommittee to interview Parks and Recreation and Senior Citizen Advisory Commission Applicants
January 6, 2025 Public Hearing # 2 on District Elections January 21, 2025 Appointments to the Parks and Recreation Commission & the Senior Citizen Advisory Commission
13.1.a
Packet Pg. 275 Attachment: Agenda Planning Sheet (4685 : Future Agenda Items - November 18, 2024) 11/26/2024 – Page 2
(Tuesday) Approve the audited Financial Statements for FY2023-24 Acceptance of the Active Transportation Plan
Healdsburg Avenue Design Update
(NOTE: The schedule is tentative and subject to change pending final publication and posting of the City Council meeting agenda)
13.1.a
Packet Pg. 276 Attachment: Agenda Planning Sheet (4685 : Future Agenda Items - November 18, 2024)