12-01-2025 PowerPoint Presentation — Healdsburg City Council, December 1, 2025

Healdsburg City Council
Meeting
December 1, 2025
CORAZÓN HEALDSBURG

UNDUPLICATED

HOUSEHOLDS SERVED
893

SHARED IN DIRECT

FINANCIAL AID
$109,331

FINANCIAL WELLNESS

PARTICIPANTS
140

INDIVIDUALS RECEIVED
1:1 IMMIGRATION

SUPPORT
150+

COMPUTER LITERACY

GRADUATES
20 FAMILY RESOURCE CENTER
Breakdown of Needs

FAMILY RESOURCE CENTER

COMPUTER LITERACY

IMMIGRATION RESOURCES
Prenatal
Early Childhood
School Years
College & Career Prep
Lifelong Learning

FAMILIES IN
LIBROS Y RAÍCES
97 STUDENTS IN FIRSTGEN

COLLEGE COUNCELING

PROGRAM
43 CHILDREN IN CHILDCARE
112
MI BEBÉ Y YO PARENTS
64 PASITOS PARTICIAPANTS
29 PARENTS GRADUATED

FROM ABRIENDO

PUERTAS
13 ACADEMIC DEVELOPMENT

NEW SUPPORT GROUPS

ONSITE CHILDCARE

BILINGUAL LITERACY

FIRSTGEN EXCELLENCE

HOURS WORKED BY

PROMOTORAS
880+

DISTRIBUTED TO LOCAL

ARTISTS
$82,000

UNIQUE VOLUNTEERS
60+

FLYERS SHARED TO

COMMUNITY
8,158

COMMUNITY ENGAGEMENT

VOLUNTEER HOURS
300+
HIGH
SCHOOL

STUDENT

INTERNS
7 Trusted relationships
Leadership
Connected networks
Access
Participation

STUDENT
INTERN
HOURS
WORKED
222
COMITÉ Monthly Spanish-language community forum

VOLUNTEERS

PROMOTORAS

OUTREACH

PARTICIPATORY GRANTS
DÍA DE MUERTOS

INTERNSHIPS
Community advocates and mutual aid leaders
Shared traditions and remembrance
Door-to-door connection and resources
Neighbors supporting neighbors
Investing in arts and community
Hands-on experience for emerging leaders

COMMUNITY ENGAGEMENT
COMITÉ

NEIGHBOR TO NEIGHBOR

POWERFUL PARTNERSHIPS
DÍA DE MUERTOS

STRONGER TOGETHER

PACHANGA AND ART

RHYTHM AND JOY

AMPLIFYING VOICES

HEALING THROUGH MUSIC

LOOKING AHEAD
Increased support for immigration legal services and resource navigation FEDERAL IMPACTS + FUNDING CUTS

CHALLENGING ECONOMY

HOUSING HURDLES

EXPANDED WELLNESS PROGRAMMING
High prices for everyday goods, low wages and reduced hours for agricultural workers Continues to be priority for short-term and long-term solutions Developing community-led wellness initiatives that support healing, build connections and ease the pressures of daily life
10 YEARS OF CORAZÓN
City Manager’s Report
City Council, December 1, 2025
Public Comment
on Non Agenda
Items
---
Comentarios del
público sobre
puntos no
incluidos en la
agenda de la
reunión
26 2025 California Fire Code and
Wildland-Urban Interface (WUI)
Code Adoption
Ordinance Update and First Reading
City Council, December 1, 2025
Recommended Action for Tonight
 Pass an ordinance, by title only, waiving further reading of the text of an ordinance of the City Council of the City of Healdsburg repealing Ordinance No. 1218 and adopting by reference the 2025 California Fire Code (Part 9, Title 24) and the 2025 California Wildland–Urban Interface (WUI) Code (Part

2.5, Title 24), together with reaffirmed local amendments necessary due to Healdsburg’s local climatic, geological, and topographical conditions.

Background
• The City of Healdsburg adopts fire codes on
the State’s triennial cycle to remain consistent
with California Fire Code updates.
• The 2025 Fire Code includes only minor
statewide changes, reflecting the State’s intent
to maintain stability in local fire regulations.
• Healdsburg’s ordinance reaffirms existing local
amendments based on unique climatic,
geological, and topographical conditions.
• Tonight’s action completes the second reading
and formal adoption of the 2025 Fire Code and
local amendments.

What's
Changing ?
• Adoption of the 2025 California Fire
Code & 2025 WUI Code.
• Local amendments remain largely
unchanged.
• Minor updates included for clarity
and consistency.
• No impact to existing development
standards or enforcement
practices.

Key
Considerations
Maintains alignment with State
requirements.
Preserves local authority in key hazard
areas.
Ensures consistent application of fire and
life safety standards.
No fiscal impact or operational changes
anticipated.

Recommended Action for Tonight
 Pass an ordinance, by title only, waiving further reading of the text of an ordinance of the City Council of the City of Healdsburg repealing Ordinance No. 1218 and adopting by reference the 2025 California Fire Code (Part 9, Title 24) and the 2025 California Wildland–Urban Interface (WUI) Code (Part

2.5, Title 24), together with reaffirmed local amendments necessary due to Healdsburg’s local climatic, geological, and topographical conditions.

Questions ?
Public
Comment
Comentarios
del público
Addendum to
Memorandum of
Understanding with Magical
Bridge Foundation
City Council, December 1, 2025
Recommended
Action
Adopt a Resolution approving the Magical Bridge Foundation’s fundraising framework as an addendum to the Memorandum of Understanding with Magical Bridge Foundation for feasibility/planning, fundraising, and schematic design work for a Magical Bridge Playground at Badger Park, and authorizing the City Manager to execute documents on behalf of the City Council.

Background
July 2019 - City launched a public process to develop a master plan for the redevelopment of Badger Park.

June 2025 - City Council adopted its Fiscal Year 2025-2026 goals, which included “Prioritize the creation of an inclusive ‘Magical Bridge’ playground for either Laura Fish Somersal Park or Badger Park.

September 2025 – City Council approved a Memorandum of Understanding with Magical Bridge Foundation for feasibility/planning, fundraising, and schematic design work for a Magical Bridge Playgrounds at Badger Park.

November 3, 2025 – City Council adopted the Mitigated Negative Declaration (MND) and the Mitigation Monitoring and Reporting Program (MMRP) for the Badger Park Redevelopment Master Plan project and approved the final Badger Park Redevelopment Master Plan.

Background
• Magical Bridge Foundation started feasibility/planning and fundraising work immediately upon execution of the MOU in September 2025.
• Foundation drafted a fundraising framework to demonstrate how its fundraising strategy for the Magical Bridge Playground in Badger Park aligns with the City of Healdsburg’s existing park naming policy, which was approved in 2002.

Park Naming
Policy
 City Council adopted the Park Naming Policy in 2002 to create a uniform way to name existing and future park
and/or recreation facilities
Objectives:

1. Ensure that naming/memorializing of public parks and recreation facilities will enhance the values and heritage of the City of Healdsburg and will be compatible with
community interests.

2. Name public parks or recreation facilities so that they will be easily identified as to geographical location and/or function.

3. Encourage the dedication of land or funds for public use by individuals and groups and provide recognition of their achievements or community contributions.

Park Naming
Policy
Implementation
 City Council has final authority in naming all public parks and recreation facilities within its jurisdiction.
 No park site or recreation facility will be named for a living person, unless the site or facility has been donated by an individual, or a substantial donation has been made by an individual or organization to acquire a park site or recreation facility.
 When appropriate, a park or recreation facility can be named in honor of a person, posthumously, when such person has made major contributions to the community, the country, or the field of recreation and parks.
 Historical names may be considered when the name is
appropriate to the site.

Park Naming
Policy
Additional elements
 When a park site or recreation facility is carrying out a particular theme, that theme may be considered for the park or recreation facility name.
 Markers such a plaques, signs, etc. for the sole purpose of memorializing are not to be permitted in City parks or
recreational facilities. The policy does allow naming items within a park (tree, park furniture, meadow, room, etc.) in recognition of donated funds.
 The criteria for naming includes service recognition or monetary/material contribution.
 The policy gives the City’s Parks and Recreation Commission the role of soliciting naming ideas and making a
recommendation to City Council.

Magical Bridge
Fundraising
Framework
 The playground itself will be known as “Magical Bridge Playground.” Magical Bridge Foundation has committed to bringing a list of the specific areas of the playground that will be named to the City Council for approval as the project moves forward.
 In past projects, the Foundation has named specific areas of playgrounds after major donors and project champions.
 Fundraising framework indicates an intention that “all gifts of $300 or more will enjoy placement on a beautifully custom donor wall which will celebrate the color palette selected by the community. All signage and donor recognition will be meticulously created to be as magical as can be and provided to city leadership for approval.”
Olenka Villarreal, Magical Bridge Founder and CEO
Fundraising Framework:

Magical Bridge Playground at Badger Park
City of Healdsburg City Council Meeting
December 1, 2025
Presented by Olenka Villarreal, Founder and CEO
Olenka Villarreal, Magical Bridge Founder and CEO
Total Project Target: $2M
As of 12/1/2025: $515,000 Raised
What’s the Fundraising Goal?
2M

MAGICAL BRIDGE FUNDRAISING FRAMEWORK
What’s the Fundraising Goal?
2M

MAGICAL BRIDGE FUNDRAISING FRAMEWORK
How will we get there?
#1 Benefit from Great Press
Press Release: 9/22
Healdsburg Tribune: 10/1
Press Democrat: 9/17 and 11/24

MAGICAL BRIDGE FUNDRAISING FRAMEWORK
Healdsburg Tribune 10.1.2025

MAGICAL BRIDGE FUNDRAISING FRAMEWORK
The Press Democrat 9.17.2025

MAGICAL BRIDGE FUNDRAISING FRAMEWORK
#2 Magical Bridge Support Materials
Landing Page on Website
Marketing Materials
Social Media Push
Community Survey

MAGICAL BRIDGE FUNDRAISING FRAMEWORK
#2 Magical Bridge Support Materials
Landing Page on Website
Marketing Materials
Social Media Push
Community Survey
48 Project Ambassadors!

MAGICAL BRIDGE FUNDRAISING FRAMEWORK
#3 Your Magical Community
Benevity Corporate Matches
Speaking Engagements
● Rotary
● Community Events
Merry Healdsburg - December 5th
School, Scouts, Parent Enthusiasts

MAGICAL BRIDGE FUNDRAISING FRAMEWORK
#3 Your VERY Magical Community
Coffee chats
Personal introductions
… and more!
How can you help?

MAGICAL BRIDGE FUNDRAISING FRAMEWORK
Donor Acknowledgment Options
Extra Large Tile (90 characters) $5,000+
Large Tile (70 characters) $1,000 - $4,999
Medium Tile (60 characters) $500 -$999
Small Tile (30 characters) $300 -$499

MAGICAL BRIDGE FUNDRAISING FRAMEWORK
Donor Acknowledgment Options

MAGICAL BRIDGE FUNDRAISING FRAMEWORK

Zone Acknowledgment Options

MAGICAL BRIDGE FUNDRAISING FRAMEWORK
Zone Acknowledgment Options

MAGICAL BRIDGE FUNDRAISING FRAMEWORK
Bespoke Acknowledgment Options

MAGICAL BRIDGE FUNDRAISING FRAMEWORK

Magical Bridge
Fundraising
Framework
• Amendment to the MOU with Magical Bridge Foundation would give the Foundation the ability to continue fundraising efforts consistent with these intentions
• City maintains an assurance the finalization of any naming or recognition will be conducted consistent with the park naming policy Recommendation
Adopt a Resolution approving the Magical Bridge Foundation’s fundraising framework as an addendum to the Memorandum of Understanding with Magical Bridge Foundation for feasibility/planning, fundraising, and schematic design work for a Magical Bridge Playground at Badger Park, and authorizing the City Manager to execute documents on behalf of the City Council.

Questions
Public
Comment
Comentarios
del público
2026 Master Calendar of
Events and Requests for
City Partnership
December 1, 2025
2026 Master
Calendar of
Events and
Requests for
City Partnership
Recommended Action:

Approve the 2026 Master Calendar of Events, incorporating the following requests for partnership events as new "Sponsor" events:
• Vamos’ four Vamos al Tianguis evening markets;
• Professionals with Pride’s Healdsburg Pride event; and • True West Film Center’s four events during the True West Film Festival.

Defer the following events request until funding and resource levels associated with the FY2026–28 budget cycle are known:
• The Healdsburg Museum’s 50th Birthday Party
• Heartizens’ three events during Healdsburg Fashion Week Deny the following event requests. Event organizers could still apply for a special event permit for the events to occur in Healdsburg in accordance with City codes and policies:
• North Bay Showtime’s Independence Car Show & Festival • Boys & Girls Clubs of Sonoma-Marin’s Healdsburg Crush fundraiser Overview:
 In December 2023, the City Council adopted a Policy for Special Events and City Partnerships.
 An objective of the policy is to provide a comprehensive list of events planned for the upcoming year for City Council review and conditional approval.
 Special event organizers that require City support through fee waivers, in-kind equipment or services, and donated staff time can apply for a City partnership for their event. 2026 Master
Calendar of
Events and
Requests for
City Partnership
City of Healdsburg Events
2026 Master
Calendar of
Events and
Requests for
City Partnership
Partnership Events
Sponsor
Collaborator
Co-Organizer
2026 Master
Calendar of
Events and
Requests for
City Partnership
External Events
2026 Master
Calendar of
Events and
Requests for
City Partnership
Overview (cont.):
 On November 3, 2025, City Council reviewed the proposed Phase 1 Operational Plan for the Foley Family Community Pavilion and advised staff to:

1. Proceed with a phased implementation of events until an operational budget is adopted.

2. Limit Healdsburg Plaza events to Signature Events only.

3. Incorporate pilot events into Phase 1 of the Operational Plan to evaluate the feasibility of incorporating private event rentals.
2026 Master
Calendar of
Events and
Requests for
City Partnership
2026 Master Calendar of Events:
 Carries over all events from the 2025 Master Calendar, with the following updates:
 Events that do not require a special event permit
 Special events classified as External Events
 Events with a formal agreement or pending fee/use
agreement
 The Healdsburg Crush, organized by the Boys & Girls Clubs of Sonoma-Marin, was removed
 Vamos North Bay’s Tianguis markets were reclassified as “Sponsor” events.
2026 Master
Calendar of
Events and
Requests for
City Partnership
2026 Master Calendar of Events (cont.):
 Carries over all events from the 2025 Master Calendar, with the following updates:
 Fourth of July Celebration / Duck Dash is classified as a CoOrganizer and Signature Event.  Healdsburg Jazz Festival’s Juneteenth Celebration is
identified as a Signature Event for 2026 only.
 True West Film Center: (1) decreasing the number of Movies Under the Stars events; and (2) Not requesting partnership on a Block Party event.
 Raven Performing Arts Theater is not requesting a City Partnership.
2026 Master
Calendar of
Events and
Requests for
City Partnership
Vamos al Tianguis de Healdsburg
Requested by Vamos Healdsburg
Details:
 Requests a Collaborator Partnership on four (4) additional markets.  Aims to host the markets monthly; proposed for the Foley Family Community Pavilion.
 Markets include food, crafts, art projects, music, dance, and exhibits.  No significant issues were reported while held at City Hall.

Staff Recommendation:
 Add to the 2026 Master Calendar of Events.
 Support Vamos with a “Sponsor” partnership.
 Align their first market to coincide with the City’s Grand Opening event, anticipated to occur between January and March 2026. 2026 Master
Calendar of
Events and
Requests for
City
Partnership
Healdsburg Pride
Requested by Professionals with Pride
Details:
 Requests a Collaborator Partnership; proposed for the Foley Family Community Pavilion.
 Includes live performances, music, local artisan, and food vendors for 1,000 people.
 Health & wellness resources for LGBTQIA+ individuals and families  Event is open to the public and free to attend.
 This request is independent of the annual Pride Flag Raising Ceremony, which would still occur.

Staff Recommendation:
 Add to the 2026 Master Calendar of Events.
 Support Professionals with Pride with a “Sponsor” partnership. 2026 Master
Calendar of
Events and
Requests for
City
Partnership
True West Film Festival
Requested by True West Film Center
Details:
 Requests a Sponsor Partnership on 4 events; proposed for the Foley Family Community Pavilion and West Plaza Park.
 Anticipates alcohol consumption; partial fencing of West Plaza Park anticipated.
 All events are ticketed, but anyone may purchase a ticket to attend.

Funding raised will help cover event costs and support local educational programming.

Staff Recommendation:
 Add to the 2026 Master Calendar of Events.
 Support True West Film Center with a “Sponsor” partnership. 2026 Master
Calendar of
Events and
Requests for
City
Partnership
Independence Car Show & Festival
Requested by North Bay Showtime, Inc.

Details:
 Requests a Sponsor Partnership for 2,000 person event; proposed for the Abel De Luna Community Center.
 Anticipated fundraiser for local youth sports and would include a car show, live music, dance performances, and alcohol consumption.  Event is open to the public and free to attend.
 If not granted a City Partnership, the organizer would be required to return to City Council to make an official Council Request.

Staff Recommendation:
 Deny request; organizer is not a Healdsburg-based non-profit organization.
 Organizer can still apply for a special event permit to host the event.
2026 Master
Calendar of
Events and
Requests for
City
Partnership
50th Birthday Party
Requested by The Healdsburg Museum
Details:
 Requests a Collaborator Partnership for 1,000 person event; proposed for the Healdsburg Plaza.
 Live cultural music, dance performances, food, and consumption of alcohol.
 Event is open to the public and free to attend.

Staff Recommendation:
 Defer request; until funding and resource levels associated with the FY2026–28 budget cycle are known.
 Is not designated as a Signature Event; an alternate location would need to be identified.
2026 Master
Calendar of
Events and
Requests for
City
Partnership
Healdsburg Crush
Requested by Boys & Girls Clubs of Sonoma-Marin
Details:
 Requests a Sponsor Partnership for it’s 1,000 person wine tasting fundraiser proposed for the Healdsburg Plaza.
 Fencing of the Healdsburg Plaza is a requirement for their ABC license.

Staff Recommendation:
 Deny request; event request does not meet the eligibility criteria in Section 8.3 of the Policy for Special Events and City Partnerships.  Is not designated as a Signature Event; an alternate location would need to be identified.
 Organizer can still apply for a special event permit to host the event. 2026 Master
Calendar of
Events and
Requests for
City
Partnership
Healdsburg Fashion Week
Requested by Heartizens
Details:
 Requests a Collaborator Partnership for three (3) events; proposed for the Foley Family Community Pavilion.
 Heartizens is partnering with Healdsburg Fashion Week to spotlight regional designers, makers, vintners, and hospitality partners.
 Events would include runway experiences, and education & community programming showcasing Healdsburg students.
 All events are ticketed, but anyone may purchase a ticket to attend. Funding raised will help cover event costs and support local educational programming.

Staff Recommendation:
 Defer request; until funding and resource levels associated with the FY2026– 28 budget cycle are known.
2026 Master
Calendar of
Events and
Requests for
City
Partnership
2026 Special Event Updates
 Foley Family Community Pavilion
 Rollout Phase 1 of the Operational Plan
 Develop new Farmers’ Market agreement
 Begin daily operations
 Finalize all administrative materials
 Coordinate Special Performance & Facility Use Permits  Phase 2 Operational Plan development
 Incorporation of Pilot Events
2026 Master
Calendar of
Events and
Requests for
City Partnership
2026 Master
Calendar of
Events and
Requests for
City
Partnership
2026 Special Event Updates
 Foley Family Community Pavilion
 Rollout Phase 1 of the Operational Plan
 Develop new Farmers’ Market agreement
 Begin daily operations
 Finalize all administrative materials
 Coordinate Special Performance & Facility Use Permits  Phase 2 Operational Plan development
 Incorporation of Pilot Events
2026 Master
Calendar of
Events and
Requests for
City
Partnership
2026 Special Event Updates cont.:
 Insurance requirement update
 Día de Muertos 10th Anniversary Celebration
 Fourth of July Celebration – 250th Anniversary of American Independence
 Healdsburg Wine & Food Experience Grand Tasting
Updates as of 12/1/25:
 BloodRoot Ramble Agreement Modification
 Recology support at Foley Family Community Pavilion
2026 Master
Calendar of
Events and
Requests for
City Partnership
Recommended Action:

1. Rate Adjustment Background

2. Rate Adjustment Summary

3. Rate Adjustment Components

4. Methodology & Calculations

5. 2025 Residential Rates
AGENDA
SLIDE
9 2
Rate Adjustment Background
 Recology is allowed annual rate adjustments as per the Franchise Agreement with the City of Healdsburg
 Section 7.3 of the Agreement outlines the methodology for the annual adjustment
 Rate adjustment will take effect January 1, 2026
SLIDE
9 3
Rate Adjustment Summary
Overall Rate Adjustments effective January
1, 2026:
 Residential customer rates will increase between

1.41% and 2.39% per month, depending on the cart
size
 Commercial customer rates increased between

1.95% to 7.12%, depending on the bin size and
frequency of weekly pickup
SLIDE
9 4
Rate Adjustment Components
Solid Waste Rates include the following:
 Collection Component: Compensates Recology for
collection services
 Disposal Tipping Fee: Compensates Recology for
changes in disposal costs at County facilities
 Compostable Material Processing Tipping Fee:

Compensates Recology for changes in organics
processing costs
 Retroactive Tipping Fees: Compensates Recology
for timing differences (tipping fees are adjusted in April, and rates are adjusted in January)
SLIDE
9 5
Rate Adjustment Methodology
Collection Component
 Uses six cost categories (Labor, Fuel, Vehicle Replacement, Vehicle Maintenance, Recycling Processing Revenue, and All Other) to divide and weight the annual expenses of Recology  These weighted percentages are multiplied against
corresponding Bureau of Labor Statistic (BLS) indices
 The resulting percentages are added up to the total Collection Component
 The percentage (%) change in Disposal Tipping Fee,
Compostable Processing Fee, and Retroactive Tipping Fee are applied to the respective components
 All five components (Collection, Disposal, Compostable Materials Processing, Retroactive Disposal, Retroactive Compostable Materials Processing Fee) are added to
determine new rates
SLIDE
9 6
Collection Component Continued
Collection Component Calculation
Cost Category
January 1, 2026
Adjustment
Weighted Adjustment %
Labor Index (1) 1.51%
Fuel Index -1.16%
Vehicle Replacement Index 0.46%
Vehicle Maintenance Index 0.09%
RCY Processing Revenue 1.38%
All Other 0.84%
Total Collection
Component Adjustment 3.12%
SLIDE
9 7
Disposal and Compostable Material per ton
Tipping Fees are external to Recology’s control
 Disposal
 Tipping fee increase from $164.92 to $171.63 per ton
 Compostable Materials
 Tipping fee increase from $116.08 to $116.67 per ton
 Tipping fees are adjusted in April whereas the
City sets rates in January – Recology carries 9
months of increased tipping fee costs
SLIDE
9 8
2025 Residential Rates
Residential Cart
Collection 2025 Rate 2026 Rate Rate Increase
20-Gallon Cart $24.63 $24.98 $0.40
32-Gallon Cart $32.34 $32.93 $0.59
64-Gallon Cart $46.08 $47.08 $1.00
96-Gallon Cart $62.45 $63.94 $1.49
SLIDE
9 9
2025 Residential Rates
Sonoma County Rate Comparison – Residential Garbage Collection Rates Agency Date 20-gallon 32-gallon 64-gallon 96-gallon
Cotati 1/1/2025 $20.07 $28.22 $73.95 $113.97
Sonoma 7/1/2025 $17.65 $28.35 $59.73 $90.83
Petaluma 7/1/2025 $18.03 $31.88 $60.48 $99.79
Rohnert Park 7/1/2025 $17.15 $31.44 $49.12 $76.67
Healdsburg 1/1/2025 $24.63 $32.34 $46.08 $62.41
Windsor 4/1/2025 $29.30 $38.46 $59.24 $89.90
Santa Rosa 1/1/2025 $35.09 $39.46 $57.62 $88.26
Cloverdale 9/1/2025 $33.82 $46.44 $73.02 $94.47
Sebastopol 7/1/2025 $20.20 $35.30 $64.43 $107.53
Healdsburg (Current) 1/1/2025 $24.63 $32.34 $46.08 $62.41 Healdsburg (Proposed) 1/1/2026 $24.98 $32.93 $47.08 $63.94 Sonoma County
Average (without
Healdsburg)
$23.91 $34.94 $62.20 $95.18
Difference Between
Average & Proposed ($) $(1.07) $2.01 $15.12 $31.24
Public
Comment
Comentarios
del público
Percent for Arts Program Introduction
City Council, December 1, 2025
Percent for
Arts Program
Introduction
RECOMMENDED ACTION(S):
 Receive an introductory presentation and
information on Percent for Arts programs and
potential criteria for establishing a Percent for
Arts program in Healdsburg and provide
feedback to staff for the program's continued
development
The Arts and Culture Master Plan
emphasizes the development of
a robust public art program, and
a potential funding source for
this is a percent for arts program.

Staff and the Arts and Culture
Commission have drafted a preliminary
framework for a percent for art
program in Healdsburg for the
Council’s feedback and direction.

PERCENT FOR

ARTS PROGRAM

INTRODUCTION
The Monarch Project. The Dreamer, 2022. Mural commissioned by Black Oak Coffee in Healdsburg
Percent for Arts Timeline
2007 2018 2021 2022-23 2022-24
First
public
arts
policy
adopted
Parks and
Recreation
Commission &
City Council
initiate master
planning
process
First ever
Arts and
Culture
Master
Plan
adopted
Creative
Leadership
Team
develops
strategy to
implement
Master Plan
City Council
allocates
$50,000 per
year to the
arts and
culture
budget
2025-26
City Council
adopts
FY25-26
Goal of
developing
Percent for
Arts
ordinance
Percent for Arts Program:

Consistent Funding for Arts &
Culture
• Generally applies to eligible municipal capital
improvement projects and private commercial
and residential development where a certain
percentage of the total project budget is set
aside for public art.
• One example of a funding mechanism for arts
and culture that’s used by cities throughout
California and the nation.
• Framework recommendations are based on a
detailed analysis of similar programs in
California with a focus on considerations for
Healdsburg.

Joey Rose. Emeryville Greenway, 2018.

Mural commissioned by the City of Emeryville.

Percent for the Arts Program
Typical Components and Criteria:
• Proposed percentage amount
• Minimum threshold for projects
• Common exemptions
• Renovations and reconstruction
• Valuation of construction costs
• Eligible expenditures
• Identification and signage
• Demonstration of compliance
• Ownership, title and maintenance
Ana Teresa Fernandez. Circulation, 2023. Commissioned by the City of Napa.

Proposed percentage of construction costs to
be devoted to the installation of Public Art
Public Projects Private Projects
Private
Nonresidential
Developments: 1.5%
Private Residential
Developments of 5
Units or More: 0.5%
Background Information
& Precedent Examples
The average contribution
in similar programs
throughout California is 1.5 % 1.5 % between 1% and 2%.

Threshold for Projects: Minimum valuation of
construction costs that require the public art
contribution.

Public & Private Projects
Background Information
& Precedent Examples
The average threshold for
such programs throughout
California is $250,000 -
$500,000. 00
$300,000.00 or greater.

Contribution of Public Art or Payment of
In-Lieu Fee
Public and Private Projects
1%
Instead of installing public art, the City or the private developer may elect to pay an in-lieu fee.

The proposed in-lieu fee is 1% of the project’s construction cost.

These funds accounted for in a designated “Public Art Fund”.

Additional Information
This in-lieu fee would be
imposed as a standard
aesthetic land use control
within the scope of the City’s
police power, similar to a
front yard setback
requirement or a height limit.

Renovations and Reconstruction
Public and Private Projects
The same thresholds and exemptions apply to
renovations and reconstructions:

Proposed percentage: 1.5%
Threshold: $300,000
Background Information
& Precedent Examples
Most cities have the same
requirements for new
development and
renovations.

Eligible Funding Sources
Funding for public projects may
be limited to a specific purpose
and may preclude the
expenditure of funds on works
of art.

Future public projects could
include public art as part of
grant Applications, if the grant
allows.

Bud Snow. Mandala Mural, 2016.

Commissioned the City of Santa Rosa.

Examples of Exemptions
Public Projects
• Construction, remodel, repair or reconstruction of:
• Affordable housing developments
• Non-municipal governmental buildings
• Public-serving social service and non-profit agencies • Structures which have been damaged by fire, flood, wind or earthquake • Structures owned and occupied by visual and performing arts entities • Public infrastructure repair and maintenance projects including street paving, sidewalk maintenance, underground utility repairs, tree replacement, and parking upkeep; • Seismic retrofit projects;
• ADA compliance projects;
• Fire sprinkler installation projects;
Exemptions
Public Projects
Background Information
& Precedent Examples
The proposed exemptions
are typical for many cities,
including:

Santa Rosa
Emeryville
Petaluma
Berkeley (similar)
Sebastopol
These exemptions are not intended to exempt components
of a major improvement project when determining the
overall project cost.

For example, components of a road improvement project
(e.g. such as underground utility work) would not be exempt from determining the overall project cost.

Examples of Exemptions
Private Projects
• Single family homes, in projects of four or less;
• Construction, remodeling, repair or reconstruction of:
• Affordable housing
• Structures been damaged by fire, flood, wind, or earthquake • Structures owned and occupied by visual and performing arts entities • Seismic retrofit projects;
• Fire sprinkler installation projects;
• ADA compliance projects;
Valuation of Construction Costs
Public Projects
Construction costs would be based on the project cost estimates, for example, at 50% of construction drawing stage.

Private Projects
Small scale: Construction costs would refer to the valuation provided on the building permit.

Large scale: The developer would submit a worksheet outlining the valuation of the project according to its various components such as roads, building and grounds.

Phased development: fee determined at time of initial application and reviewed with future phases of development.

Public Art Fund
Public and Private Projects
Funds received would be deposited into a Public Art Fund established by City Council and restricted for use
according to the Fund’s criteria.

Background Information
& Precedent Examples
All cities with an active
percent for arts program
have established a
dedicated Public Art Fund
or Cultural Arts Fund.

Examples of Eligible Expenditures
Public & Private Projects
• Artist fees
• Labor of assistants, materials, and contracted services • Any required permit or certificate fees
• Dealer’s fees (up to 10%)
• Communication and insurance
• Transportation of the public art to the site
• Preparation of site
• Installation
• Display structures, such as platforms or pedestals (up to 5%) • Plaques and signage
The Public Art Contribution may be expended only on costs associated with the selection, acquisition, design, fabrication, and installation of the public art, such as:

Public & Private Projects
The following could not be paid out of the public art contribution:
• Promotional materials or activities
• Opening, dedication, or other events.
• Developer’s project management expenses.
• Expenses associated with public art operation or maintenance. • The cost of locating the artist.
• Land costs.
• Illuminating the public art.

Examples of Ineligible Expenditures
Public Art Installation Timeline
and Completion
Public Projects
• Recommended to install the public art on site during construction of the development. • The City can elect to install the public art up to six months after project completion.

Private Projects
• Recommended to install the public art on site during construction of the development. • The developer can request to install the public art up to six months after project completion.
• To defer, developer would provide security equal to the value of the proposed public art.

Demonstration of Compliance
Public & Private Projects
Staff is working with other city departments to refine the process of satisfying the requirements of this program.

Compliance is demonstrated as following:
• Art installation proposal reviewed per the revised Public Art Policy. • Public art budget reviewed by the Arts and Culture Program Administrator. • Public artwork is purchased agreement or installed.
• Completed public art confirmed to match the approved public art proposal and budget. • Public projects: Building permit is issued.
• Private projects: Certificate of Occupancy is issued.

Ownership, Title and Maintenance
Public Projects
• Title to all public art commissioned or purchased by the City of Healdsburg is transferred to the City of Healdsburg.
• The City maintains the custody, protection and preservation of the public artwork, in accordance with the California Preservation of Works of Art Act.

Private Projects
• The developer will own and maintain the public art.
• The public art must remain on the project site for twenty years or longer. • Title to artworks shall pass to the successive owners of the development. • Each successive owner shall be responsible for the custody maintenance of public art.

The development of a percent for art
program would necessitate updating
the City’s Public Art Policy and
creation of a Public Art Fund.

Staff would bring forward proposed
revisions to the City’s Public Art Policy
and would work with the City’s Finance
Department and City Manager’s Office
to establish criteria for a Public Art
Fund for City Council’s consideration.

NEXT STEPS
Brian Tedrick
Grazing Horse, 2007.

Healdsburg Foss Creek
Pathway. Courtesy of the
Voigt Family Sculpture Foundation.

Percent for
Arts Program
Introduction
RECOMMENDED ACTION(S):
 Receive an introductory presentation and
information on Percent for Arts programs and
potential criteria for establishing a Percent for
Arts program in Healdsburg and provide
feedback to staff for the program's continued
development
Public
Comment
Comentarios
del público
A City of Healdsburg Compassionate Communities Pilot Program Today’s Update
People and Partnerships
Program/Service Offerings
Operational Realities
Funding & Sustainability
What we’ve done
Advisory Commission endorsement in February
City Council adopts goal in March months for development Working group comprised of:
• Advisory Commission Ad Hoc: Cindi Brown, Barbara Erickson • Senior Center Staff: Anna Grant, Yaquelin Buenrostro
Met bi-weekly since April
Building Alliances
Networking with County service providers
Senior centers and community members
End of life practitioners, palliative care and hospice practitioners Faith communities and local agencies
Healthcare foundations/local funders

Culturally Responsive and
Inclusive
• 35% of Healdsburg residents identify
as Hispanic or Latino
• With support from partners, we will:
⚬ Engage community voices in
program design and delivery
⚬ Recognize diverse cultural
backgrounds and needs
⚬ Invite and honor diverse death
and grief rituals
⚬ Develop community doulas and
grief workers
Yaquelin will be in the lead
Infrastructure and Operations
• Identified a web based solution for administrative
tasks, hosting workshops, managing volunteers, etc.
• Create a space at the Senior Center “Compassion
Corner” with lending library, information and resources • Meet people where they are…mobile presence
• Compassion Coordinator on site with scheduled office
hours
• Utilize event spaces the City manages, and others, to host info sessions/training
• City hosting provides back office administrative
support, e.g. copying, printing, volunteer vetting,
DASH system, phone support, etc.

Funding and Sustainability
Current Status
CFSC Grant of $25k will be exhausted by EOY
Secured Funding
$75k/year for calendar years 2026 and 2027 from
Providence Hospice Foundation to support capacity
building in grief and bereavement
Estimated Annual Budget Need: $55k
• First year includes initial investment in materials and resources
• Ongoing annual cost should only be for contracted
hours of Compassion Coordinator, and admin
platform fees
• Actual need/cost for Coordinator support to be
revealed by first 6 months-year of pilot operations
• A Committee Advised Fund through
Community Foundation Sonoma County
would enable community contributions to
support the program and be a repository
for additional grant funding
• COH has utilized this mechanism for other
community supported efforts (e.g. Gazebo
project and Fitch Mountain Fund)
• Senior Advisory Commission Ad Hoc
members act as Fund Advisors, community
resources are disbursed to the City for
program operations
Enabling Future Funding
How We Begin – January 2026
• Build the program admin platform to support activities • Outreach to service clubs, get on presentation schedules • Vet resource specialists, develop roster
• Network with faith communities, physicians, therapists, lawyers, financial advisors etc…provide brochures
First Programs
• Begin the Dying to Talk About It series
• Establish a grief and bereavement group
• Host session at 222 as part of the “What Moves You” series • Launch program development with grant funding
• Talk to Trib about writing a When The Time Comes column monthly
A City of Healdsburg Compassionate Communities Pilot Program Public
Comment
Comentarios
del público

Healdsburg City CouncilDecember 1, 2025

Healdsburg City Council
December 1, 2025