Agenda packet — Healdsburg City Council, May 4, 2026 (part 2 of 2)

WHEREAS, in January 2026, the City Council approved an amendment to the Professional Services Agreement with Goring & Straja Architects for cost estimating, design, and bidding support services for the painting concepts in Tier 1 of the Reports framework, new wayfinding signage, and preparation for two new murals to be funded, planned and implemented by Corazón (the Project); and
WHEREAS, the City Council desires to enter into a Memorandum of Understanding (“MOU”) with Corazon Healdsburg and Healthcare Foundation of Northern Sonoma County pertaining to fundraising, community engagement, design and implementation work for the Project; and
WHEREAS, the MOU’s purpose is to set forth the consequent obligations of the parties; and
WHEREAS, the City Council’s approval of a Memorandum of Understanding with Corazon Healdsburg and Healthcare Foundation of Northern Sonoma County is not subject to the provisions of the California Environmental Quality Act (CEQA) because approval of the Memorandum of Understanding is not a project, since it will not have a direct or reasonably foreseeable indirect impact on the environment.

NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Healdsburg does hereby:

1. Approve the Memorandum of Understanding between the City, Corazon Healdsburg, and Healthcare Foundation of Northern Sonoma County in the form attached hereto as Exhibit A and authorize the City Manager to execute the MOU in a form substantially similar to the form identified in Exhibit A.

2. Determines that improvements to the Abel de Luna Community Center are exempt from the provisions of the California Environmental Quality Act (CEQA) pursuant to CEQA CCR Title 14, Section 15301 (exemption for existing facilities) because the improvements consist of the maintenance and minor alteration of an existing public facility, involving negligible or no expansion of existing or former use.

PASSED, APPROVED AND ADOPTED by the City Council of the City of Healdsburg this 4th day of May, 2026 by the following vote:
__________________________________ _________________________________ J. Chris Herrod, Mayor Raina Allan, City Clerk
Item 6.d
160 of 395
4922-8866-3452 v1
Memorandum of Understanding between City of Healdsburg, Corazón Healdsburg, and Healthcare Foundation Northern Sonoma County regarding Abel De Luna Community Center Multicultural Center and Resilience Hub
This Memorandum of Understanding (“MOU” or “Agreement”) is made on ____ ___ 2026, by and between Corazón Healdsburg (Corazón), Healthcare Foundation Northern Sonoma County (“Foundation”), and the City of Healdsburg, a California municipal corporation (“City”). Corazón, Foundation, and City are sometimes referred to herein individually as a “Party” and collectively as the “Parties”.

RECITALS
WHEREAS, the Healdsburg City Council accepted the City’s Diversity, Equity, and Inclusion Plan at an implementation workshop on October 23, 2023 and said plan includes a goal of creating a multicultural center in Healdsburg and encourages community organizations to engage in implementing the plan; and
WHEREAS, Corazón Healdsburg (“Corazón”) is a 501(c)3 nonprofit that has extensive experience providing resources, education, and case management services for low-income, Latin American families in Healdsburg; and
WHEREAS, Healthcare Foundation Northern Sonoma County (“Foundation”) is a 501(c)3 nonprofit that connects people and resources to promote wellness in underserved communities; and
WHEREAS, in 2024, the Foundation and Corazón led a grant-funded community convening and visioning process for residents of Healdsburg to explore the potential for a multicultural Community Wellness Center; and
WHEREAS, in April 2025, the Foundation presented its findings conclusions, and a Master Plan Concept and 3D Renderings regarding the Abel De Luna Community Center (“Master Plan”), along with information regarding potential grant funding from Sonoma County to the City Council.

At that same meeting, the City Council directed staff to return with a grant agreement that would authorize receipt of the County funding; and expressed support for a grant-funded project focused on Tier 1 of the Master Plan, including painting, signage, and murals (“Tier 1 Improvements”) and enhancements related to the Community Center’s role as a resiliency hub during times of disaster, emergency response, and recovery (“Resiliency Hub Improvements”); and WHEREAS, also in April 2025, the City Council included implementing the multicultural center concepts as a Fiscal Year 2025-26 goal; and
WHEREAS, in June 2025, the City Council approved, the acceptance of grant funding for the Project from the County of Sonoma Department of Emergency Management in the amount of $500,000; and
Item 6.d
161 of 395
4922-8866-3452 v1
WHEREAS, also in June 2025, PG&E awarded Corazón a grant that includes $70,000 for Resiliency Hub Improvements (“PG&E grant”); and
WHEREAS, the Parties desire to collaborate on fundraising, design, and implementation of the Project; and
WHEREAS, in November 2025, the City contracted with Goring & Straja Architects, who authored the Master Plan, to complete a cost estimate for the Project, a cost estimate for implementation of the Master Plan in its entirety, and design work for the Project; and WHEREAS, Corazón desires to provide community engagement and fundraising services for the Project; and
WHEREAS, the Foundation desires to provide capital campaign services, including engaging a capital campaign consultant, for the Project; and WHEREAS, the Parties desire to memorialize their agreement regarding the Project.

UNDERSTANDING

1. Purpose and Work Defined. This MOU memorializes the Parties’ agreement regarding roles and services for the Initial Phases and Future Phases ( t h e , “ W o r k ” ) :
• Corazón shall:
• Lead community engagement efforts related to the Project; and • Fund, plan, and implement the two murals to be completed as part of the Project; and
• Purchase items specified in the PG&E grant; and
• Assist as needed with fundraising for the Project.
• The Foundation shall:
• Organize and lead all fundraising, including engagement of a capital campaign consultant, for the Project.
• The City shall:
• Deliver (design, bid, and construct) the Project as approved by City Council; the Project shall be scoped to reflect the funding secured and the input from Corazon’s community engagement efforts; and • Provide information as necessary for Project fundraising. • All Parties shall:
• Meet and confer to discuss potential funding opportunities prior to acceptance of any donations or grants.

2. Term and Termination. Any Party shall have the right to terminate this MOU at any time for any reason, upon sixty (60) days written notice to the others. If not otherwise terminated, this Item 6.d
162 of 395
4922-8866-3452 v1
MOU shall commence on the Effective Date and. terminate on March 31, 2027.

3. Equipment. All physical improvements associated with the Project, including all fixtures adhered to the Abel De Luna Community Center building or grounds, shall become property of the City of Healdsburg.

4. Payment. Corazón and the Foundation will seek funding sources to implement the Project independent of the City. Corazón and the Foundation will not seek payment from the City for services rendered under this MOU. No person who performs community engagement, fundraising work, or any other activities in furtherance of the Project will be considered to have any sort of employment relationship with City.

5. Insurance. Corazón and Foundation shall procure and maintain for the duration of the contract insurance against claims for injuries to persons or damages to property which may arise from or in connection with the performance of the Work hereunder by the Corazón and Foundation, their agents, representatives, or employees.

MINIMUM SCOPE AND LIMIT OF INSURANCE
Coverage shall be at least as broad as:

1. Commercial General Liability (CGL): Insurance Services Office Form CG 00 01 covering CGL on an “occurrence” basis, including products and completed operations, property damage, bodily injury and personal & advertising injury with limits no less than $1,000,000 per occurrence. If a general aggregate limit applies, either the general aggregate limit shall apply separately to this project/location (ISO CG 25 03 or 25 04) or the general aggregate limit shall be twice the required occurrence limit.

2. Automobile Liability: Insurance Services Office Form Number CA 0001 covering, Code 1 (any auto), or if Consultant has no owned autos, Code 8 (hired) and 9 (non-owned), with limit no less than $1,000,000 per accident for bodily injury and property damage.

3. Workers’ Compensation insurance as required by the State of California, with Statutory Limits, and Employer’s Liability Insurance with limit of no less than $1,000,000 per accident for bodily injury or disease. (Not required if Corazón and Foundation provides written verification it has no employees)

4. Professional Liability (Errors and Omissions) Insurance appropriates to the Corazón and Foundation’s profession, with limit no less than $2,000,000 per occurrence or claim, $2,000,000 aggregate. The Retroactive Date must be shown and must be before the date of the contract or the beginning of contract work. Insurance must be maintained and evidence of insurance must be provided for at least five (5) years after completion of the contract of work. If coverage is canceled or non-renewed, and not replaced with another claims-made policy form with a Retroactive Date prior to the contract effective date, the Corazón and Foundation must purchase “extended reporting” coverage for a minimum of five (5) years after completion of contract work. A copy of the claims reporting requirements must be submitted to the City for review. If the Corazón and Foundation maintains broader coverage and/or higher limits than the minimums shown above, the City Item 6.d
163 of 395
4922-8866-3452 v1
requires and shall be entitled to the broader coverage and/or higher limits maintained by the Corazón and Foundation. Any available insurance proceeds in excess of the specified minimum limits of insurance and coverage shall be available to the City.

Other Insurance Provisions
The insurance policies are to contain, or be endorsed to contain, the following provisions:

The City, its officers, officials, employees, and volunteers are to be covered as additional insureds on the CGL policy with respect to liability arising out of work or operations performed by or on behalf of the Corazón and Foundation including materials, parts, or equipment furnished in connection with such work or operations.

General liability coverage can be provided in the form of an endorsement to the Corazón and Foundation’s insurance at least as broad as one of the following ISO ongoing operations Forms:

CG 20 10 or CG 20 26 or CG 20 33 (not allowed from subcontractors), or CG 20 38; and one of the following ISO completed operations Forms: CG 20 37, 2039 (not allowed from subcontractors), or CG 20 40.

Primary Coverage
For any claims related to this contract, the Corazón and Foundation’s insurance coverage shall be primary insurance coverage at least as broad as ISO CG 20 01 04 13 as respects the City, its officers, officials, employees, and volunteers. Any insurance or self-insurance maintained by the City, its officers, officials, employees, or volunteers shall be excess of the Corazón and Foundation’s insurance and shall not contribute with it.

Notice of Cancellation
Corazón and Foundation shall provide immediate written notice if (1) any of the required insurance policies is terminated; (2) the limits of any of the required polices are reduced; (3) or the deductible or self-insured retention is increased. In the event of any cancellation or reduction in coverage or limits of any insurance, Corazón and Foundation shall forthwith obtain and submit proof of substitute insurance.

Waiver of Subrogation
Corazón and Foundation hereby grants to City a waiver of any right to subrogation which any insurer of said Corazón and Foundation may acquire against the City by virtue of the payment of any loss under such insurance. Corazón and Foundation agrees to obtain any endorsement that may be necessary to affect this waiver of subrogation, but this provision applies regardless of whether or not the City has received a waiver of subrogation endorsement from the insurer.

However, the Workers’ Compensation policy shall be endorsed with a waiver of subrogation in favor of the City for all work performed by the Contractor, its employees, agents and subcontractors.

Self-Insured Retentions
Self-insured retentions must be declared to and approved by the City. The City may require the Item 6.d
164 of 395
4922-8866-3452 v1
Corazón and Foundation to provide proof of ability to pay losses and related investigations, claim administration, and defense expenses within the retention. The policy language shall provide, or be endorsed to provide, that the self-insured retention may be satisfied by either the named insured or City.

Acceptability of Insurers
Insurance is to be placed with insurers authorized to conduct business in the state with a current A.M. Best’s rating of no less than A:VII, unless otherwise acceptable to the City.

Verification of Coverage
Corazón and Foundation shall furnish the City with original Certificates of Insurance including all required amendatory endorsements (or copies of the applicable policy language effecting coverage required by this clause) and a copy of the Declarations and Endorsement Page of the CGL policy listing all policy endorsements to City before work begins. However, failure to obtain the required documents prior to the work beginning shall not waive the Corazón and Foundation’s obligation to provide them. The City reserves the right to require complete, certified copies of all required insurance policies, including endorsements required by these specifications, at any time.

Subcontractors
Corazón and Foundation shall require and verify that all subcontractors maintain insurance meeting all the requirements stated herein, and Contractor shall ensure that City is an additional insured on insurance required from subcontractors.

Special Risks or Circumstances
City reserves the right to modify these requirements, including limits, based on the nature of the risk, prior experience, insurer, coverage, or other special circumstances.

6. Indemnity. Each party hereto (hereafter, “indemnifying Party”) shall indemnify, defend and hold harmless the other party, its officers, agents, employees and volunteers against any loss, cost, damage, expense, claim, suit, demand, or liability of any kind or character, including but not limited to reasonable attorney fees, arising from or relating to any negligent or wrongful act or omission of the Indemnifying Party, its officers, agents or employees, which occurs in the performance of, or otherwise in connection with, this agreement, but only in proportion to and to the extent such loss, cost, damage, expense, claim, suit, demand, or liability of any kind or character, including reasonable attorney fees, is caused by or results from the negligent or wrongful act or omission of the Indemnifying Party, its officers, agents, or employees.

7. Sub-Contractors. All Parties agree not to hire any Sub-Contractors without written advance approval from the other Parties.

8. Assignment. No Party may assign or transfer its responsibilities or obligations under this MOU without the prior written consent of the other Parties.

Item 6.d
165 of 395
4922-8866-3452 v1

9. Amendment. This MOU may be amended or supplemented in writing signed by the Parties.

The City Manager shall have authority to enter into amendments to this Agreement on behalf of the City.

10. Entire Agreement/ Amendment. This MOU contains the entire agreement of the Parties.

Any alterations to this MOU must be made in writing and signed by the Parties.

11. Severability. If any provision of this MOU is found to be invalid or unenforceable for any reason, the remaining provisions will continue to be valid and enforceable. If a court finds that any provision of this MOU is invalid or unenforceable, but that by limiting such provision it would be valid and enforceable, then such provision will be deemed to be written, construed, and enforced as so limited.
_________________________________
Corazón Healdsburg
Marcy Flores, Executive Director
Date: April ____, 2026
_______________________________________
Healthcare Foundation Northern Sonoma County
Amy Ramirez, Executive Director
Date: April ____, 2026
City
By: ______________________________
Jeffrey Kay, City Manager
ATTEST:

By: ________________________________
Raina Allan, City Clerk
APPROVED AS TO FORM:

By: ________________________________
Samantha W. Zutler, City Attorney
Item 6.d
166 of 395

CITY OF HEALDSBURG

CITY COUNCIL AGENDA STAFF REPORT
MEETING DATE: May 4, 2026
SUBJECT: Purchase of Membranes for Tank at Water Reclamation Facility PREPARED BY: Patrick Fuss, Utility Engineering Manager
STRATEGIC INITIATIVE(S):

Pursue Initiatives that Promote Environmental Stewardship Maintain and Improve Infrastructure and Facilities
Maintain and Enhance Public Health and Safety
RECOMMENDED ACTION(S):

Adopt a resolution approving the purchase of wastewater filtration membranes from FilmTec Corporation for an amount not-to-exceed $323,610; approving the purchase of miscellaneous parts per City purchasing policy up to 2.5% of the membrane purchase amount; and authorizing the City Manager to execute the purchase agreement with FilmTec Corporation on behalf of the City.

COMMUNITY ENGAGEMENT/OUTREACH:

The project was discussed during the recent wastewater rate setting process as well as during the FY 2024-25 biennial budgeting process.

BACKGROUND:

The City operates an advanced wastewater treatment plant under a permit administered by the State of California’s North Coast Regional Water Quality Control Board (Regional Board). The Regional Board adopted the Water Quality Control Plan for the North Coast Region (Basin Plan) with the intent to protect the waters of the North Coast. One of the goals of the Basin Plan is to prevent the discharge of “waste” to specific North Coastal basins.

For the City of Healdsburg, the Regional Board has established a seasonal prohibition of discharge to the Russian River and its tributaries from May 15 to September 30. In addition, the Basin Plan requires that discharges of municipal waste during October 1 through May 14 be of “advanced treated wastewater”. To comply with these requirements, the City upgraded its wastewater treatment plant to provide high quality, tertiary advanced-treated, disinfected wastewater.

The Water Reclamation Facility came online in 2008. The filters installed with the treatment plant are currently manufactured by FilmTec Corporation which is represented locally by DuPont Water Item 6.e
167 of 395
Solutions in the Healdsburg area. The installation requirements for filters from various manufacturers are proprietary, making filters from competing companies not interchangeable without a major rework of the piping and support structure.

The tertiary treatment is achieved through microfiltration of the wastewater that has undergone biological treatment. Microfiltration has an effective pore size of 0.04 microns which filters out all bacteria, including process bacteria and pathogens, as well as most viruses. After microfiltration, the water is further treated by ultraviolet light as a disinfection measure.

Pursuant to Section 3.24.020.H. of the Healdsburg Municipal Code, (HMC), “Routine Maintenance” is defined as the as the regular and general upkeep of a building, equipment, machine, plants, or system for ongoing/day-to-day City operations. Examples include, but are not limited to, membrane and meter replacement. HMC Section 3.24.055.E specifies that, routine maintenance agreements or purchases over $150,000 shall be awarded by City Council resolution following a sealed competitive bid process. However, because the proposed purchase is from a sole source supplier, HMC Section 3.24.080.A.1 provides an exemption from the typical sealed competitive bid requirements for routine maintenance purchases.

DISCUSSION/ANALYSIS:

The membranes to be replaced have been in service for approximately eight years. While the manufacturer’s stated expected membrane life is approximately 10 years, the throughput in these filters has deteriorated significantly and is impacting the plant’s overall treatment capacity.

Because the membranes are essential to the treatment system, these filters should not be run to failure. The age of the filters coupled with the impaired performance indicates they have reached the end of their useful life and should be replaced.

Staff recommends that the City Council approves the purchase of wastewater filtration membranes from FilmTec Corporation in an amount not-to-exceed $323,610; approves the purchase of miscellaneous parts per City purchasing policy up to 2.5% of the membrane purchase amount; and authorizes the City Manager to execute the purchase agreement on the City’s behalf.

ENVIRONMENTAL STEWARDSHIP:

The membranes at the Water Reclamation Facility are essential to provide the level of treatment required by the City’s discharge permit. The discharge permit has been developed by the Regional Board to safeguard the environment in accordance with the Water Quality Control Plan for the North Coast Region (the “Basin Plan”) with the intent to protect the waters of the North Coast.

Continued operation of the City’s Water Reclamation Facility within regulatory compliance obligations helps to protect our waters.

ALTERNATIVES:

The City Council may choose not to authorize the purchase of the replacement membranes. Staff does not recommend this approach as replacement of the membranes is the most cost-effective approach to maintain proper operations of the Water Reclamation Facility.

FISCAL IMPACT:

The proposed action is to purchase wastewater filtration membranes from FilmTec Corporation in Item 6.e
168 of 395
an amount not-to-exceed $323,610 and the purchase of miscellaneous parts per City purchasing policy up to 2.5% of the membrane purchase amount at $8,090. The total authorized amount is $331,700 and there are sufficient appropriations in the Wastewater Operating Fund adopted budget to support the proposed purchase.

ENVIRONMENTAL ANALYSIS:

The project consists of maintenance and replacement of existing equipment and is categorically exempt from the California Environmental Quality (CEQA) pursuant to Guideline Section 15301 and 15302 (Class 1 and Class 2 exemptions).

ATTACHMENT(S):

Resolution
Item 6.e
169 of 395

CITY OF HEALDSBURG
RESOLUTION NO.

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF

HEALDSBURG APPROVING THE PURCHASE OF WASTEWATER

FILTRATION MEMBRANES FROM FILMTEC CORPORATION FOR
AN AMOUNT NOT-TO-EXCEED $323,610; APPROVING THE

PURCHASE OF MISCELLANEOUS PARTS PER CITY PURCHASING
POLICY UP TO 2.5% OF THE MEMBRANE PURCHASE AMOUNT;
FINDING THE ACTION EXEMPT FROM CEQA; AND

AUTHORIZING THE CITY MANAGER TO EXECUTE THE

PURCHASE AGREEMENT WITH FILMTEC CORPORATION ON

BEHALF OF THE CITY
WHEREAS, the City of Healdsburg has a requirement in its wastewater discharge permit to provide tertiary treatment of wastewater; and
WHEREAS, the City has constructed an advanced Water Reclamation Facility that uses microfiltration membranes to provide the required tertiary treatment; and WHEREAS, the existing membranes were installed in 2018 and are exhibiting a declined throughput; and
WHEREAS, replacement membranes from competing manufacturers are not interchangeable, thus requiring a sole source purchase; and WHEREAS, the City has received a quotation for replacement membranes for one tank; and
WHEREAS, funds have been identified in the fiscal year 2025-26 budget sufficient to fund the base purchase price and recommended contingency; and WHEREAS, pursuant to Section 3.24.020.H. of the Healdsburg Municipal Code, (HMC), “Routine Maintenance” is defined as the as the regular and general upkeep of a building, equipment, machine, plants, or system for ongoing/day-to-day City operations. Examples of routine maintenance include, but are not limited to membrane and meter replacement; and WHEREAS, HMC Section 3.24.055.E specifies that, “Routine maintenance agreements or purchases over $150,000 shall be awarded by City Council resolution following a sealed competitive bid process…”; and
WHEREAS, because the proposed purchase is from a sole source supplier, HMC Section

3.24.080.A.1 provides an exemption from the typical sealed competitive bid requirements for Routine Maintenance purchases; and
WHEREAS, staff recommend Council approves the purchase of wastewater filtration membranes from FilmTec Corporation for an amount not-to-exceed $323,609.49; approves the purchase of miscellaneous parts per City purchasing policy up to 2.5% of the membrane Item 6.e
170 of 395
No. -2026

Page 2 ends

purchase amount; and authorizes the City Manager to execute the purchase agreement on the City’s behalf; and
WHEREAS, the purchase consists of replacement or reconstruction of an existing utility system and/or facility involving negligible or no expansion of capacity.

NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Healdsburg does hereby:

1. Approves the purchase of the membranes and accessories for one tank for a not-to-exceed price of $323,610.

2. Approves miscellaneous purchases in accordance with City Purchasing Policy associated with this installation of the membranes of 2.5% of the total purchase cost or an amount not-to-exceed $8,090.

3. Authorizes the City Manager to execute the purchase agreement with FilmTec Corporation on behalf of the City.

4. Finds and determines that the purchase of membranes and accessories is exempt from California Environmental Quality Act, pursuant to CEQA Guideline Section 15301 because the purchase consists of minor repair and maintenance of an existing public facility/ mechanical equipment and involves negligible or no expansion of existing or former use. The purchase is also exempt pursuant to CEQA Guideline Section 15302 because it consists of replacement or reconstruction of an existing utility system and/or facility involving negligible or no expansion of capacity PASSED, APPROVED, AND ADOPTED by the City Council of the City of Healdsburg this 5th day of May 2026, by the following vote:

SO ORDERED: ATTEST:
_________________________________________ ______________________________________________ J. Chris Herrod, Mayor Raina Allan, City Clerk
Item 6.e
171 of 395

CITY OF HEALDSBURG

CITY COUNCIL AGENDA STAFF REPORT
MEETING DATE: May 4, 2026
SUBJECT: Urban County Joint Powers Agreement Renewal (2027-2029) PREPARED BY: Stephen Sotomayor, Housing Director
STRATEGIC INITIATIVE(S):

Expand Affordable Housing Opportunities
RECOMMENDED ACTION(S):

Adopt a Resolution renewing the City’s membership in the Sonoma County Urban County Joint Powers Agreement (JPA) for the 2027-2029 qualification period and authorize the City Manager to execute all necessary documents.

COMMUNITY ENGAGEMENT/OUTREACH:

This item is scheduled for discussion at a public meeting, during which allocated time will be provided for public comments.

BACKGROUND:

The City of Healdsburg is currently a member of a Joint Powers Agreement (JPA) with the County of Sonoma and participating jurisdictions, forming the “Urban County” for purposes of receiving federal housing and community development funding. These funds include the Community Development Block Grant (CDBG), HOME Investment Partnerships (HOME), and Emergency Solutions Grant (ESG) programs administered by the U.S. Department of Housing and Urban Development (HUD).

HUD requires that Urban County jurisdictions re-qualify every three years in order to continue receiving these formula-based federal allocations. The current qualification period expires in 2026, and the County of Sonoma, as the lead agency, has initiated the renewal process for the 2027–2029 cycle.

The Urban County is comprised of the County of Sonoma, the Town of Windsor, and the cities of Cloverdale, Cotati, Healdsburg, Rohnert Park, Sebastopol, and Sonoma. The Sonoma County Community Development Commission administers the grant programs on behalf of the Urban County.

Item 6.f
172 of 395
Participation in the Urban County is automatic unless a jurisdiction elects to withdraw. If the City chooses to opt out, it would no longer be eligible to receive CDBG, HOME, or ESG funding through the Urban County and would instead need to pursue funding through state-administered programs, which are competitive and less predictable.

The City has participated in the Urban County since entering into the JPA in 2017 and has continued participation through subsequent renewal cycles.

DISCUSSION/ANALYSIS:

Continued participation in the Urban County provides the City with access to a stable source of federal funding to support housing, homelessness services, and community development activities that benefit low- and moderate-income households.

These funds have historically supported a range of local programs and projects, including public services, capital improvements, and housing-related activities. Participation also ensures that the City maintains representation in regional funding discussions through the Cities and Towns Advisory Committee.

Opting out of the Urban County would eliminate access to these federal entitlement funds through the County and require the City to pursue funding through alternative state programs, which are competitive and may not provide the same level of consistency or funding volume.

There is no fiscal or operational disadvantage to remaining in the Urban County, and renewal of the JPA is considered a routine administrative action necessary to maintain eligibility for these funding sources.

ENVIRONMENTAL STEWARDSHIP:

Continued participation in the Urban County supports programs and projects that promote sustainable housing and community development practices, including energy efficiency, housing stability, and resource conservation.

ALTERNATIVES:

1. Decline to renew participation in the Urban County JPA, which would result in the loss of access to CDBG, HOME, and ESG funding through the County; or

2. Provide alternative direction to staff.

FISCAL IMPACT:

There is no direct fiscal impact associated with approval of this action. Continued participation in the Urban County enables the City to remain eligible for federal funding allocations that support housing and community development activities.

ENVIRONMENTAL ANALYSIS:

The proposed action is not a “project” as defined by the California Environmental Quality Act (CEQA) Guidelines Section 15378, as it is an administrative activity that does not result in a direct or reasonably foreseeable indirect physical change in the environment. Accordingly, no further environmental review is required.

Item 6.f
173 of 395
ATTACHMENT(S):

Resolution
Joint Powers Agreement for Housing and Community Development (2017) Item 6.f
174 of 395

CITY OF HEALDSBURG
RESOLUTION NO.____-2026

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
HEALDSBURG RENEWING THE CITY’S MEMBERSHIP IN

THE SONOMA COUNTY URBAN COUNTY JOINT POWERS
AGREEMENT FOR THE 2027–2029 QUALIFICATION PERIOD

FOR PURPOSES OF RECEIVING FEDERAL COMMUNITY

DEVELOPMENT FUNDING
WHEREAS, the City of Healdsburg (“City”) previously entered into a Joint Powers Agreement (“Agreement”) on August 1, 2017, with the County of Sonoma, the Town of Windsor, and the cities of Cloverdale, Cotati, Rohnert Park, Sebastopol, and Sonoma, collectively known as the “Urban County,” for purposes of participating in federal housing and community development programs; and
WHEREAS, the Urban County is an entitlement jurisdiction for purposes of receiving federal funding from the U.S. Department of Housing and Urban Development (“HUD”), including the Community Development Block Grant (CDBG), HOME Investment Partnerships (HOME), and Emergency Solutions Grant (ESG) programs; and WHEREAS, the City has previously renewed participation in the Agreement for the Urban County re-qualification periods of 2018–2020, 2021–2023, and 2024–2026; and WHEREAS, HUD requires that Urban County jurisdictions re-qualify every three years in order to continue receiving these federal funding allocations; and WHEREAS, the City Council has determined that it is in the best interest of the City to renew its participation in the Agreement to maintain access to federal funding that supports housing, public services, and community development activities benefiting low- and moderateincome households.

NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Healdsburg hereby:

1. Renews its membership in Joint Powers Agreement with the County of Sonoma for the re-qualification period of 2027 through 2029 to remain as a member of the Urban County for purposes of accessing federal funding grants from the U.S. Department of Housing and Urban Development.

2. Authorizes the City Manager, or their designee, to execute the Amended Agreement and related documents, subsequent amendments and modifications as needed.

PASSED, APPROVED AND ADOPTED this 4th day of May 2026, by the following vote:

SO ORDERED: ATTEST:
__________________________________ _______________________________ J. Chris Herrod, Mayor Raina Allan, City Clerk
Item 6.f
175 of 395
Item 6.f
176 of 395
Item 6.f
177 of 395
Item 6.f
178 of 395
Item 6.f
179 of 395
Item 6.f
180 of 395
Item 6.f
181 of 395
Item 6.f
182 of 395
Item 6.f
183 of 395
Item 6.f
184 of 395
Item 6.f
185 of 395
Item 6.f
186 of 395
Item 6.f
187 of 395
Item 6.f
188 of 395
Item 6.f
189 of 395
Item 6.f
190 of 395
Item 6.f
191 of 395
Item 6.f
192 of 395
Item 6.f
193 of 395
Item 6.f
194 of 395
Item 6.f
195 of 395
Item 6.f
196 of 395
Item 6.f
197 of 395
Item 6.f
198 of 395
Item 6.f
199 of 395
Item 6.f
200 of 395
Item 6.f
201 of 395
Item 6.f
202 of 395
Item 6.f
203 of 395
Item 6.f
204 of 395

CITY OF HEALDSBURG

CITY COUNCIL/REDEVELOPMENT SUCCESSOR AGENCY

REGULAR MEETING MINUTES
April 20, 2026

CITY HALL COUNCIL CHAMBER
401 Grove Street, Healdsburg
.

CALL TO ORDER/ROLL CALL
Mayor/Chairperson Herrod called to order the concurrent meeting of the City Council and Redevelopment Successor Agency of the City of Healdsburg at 6:00 p.m. with the following Council Members present:

Present: Council Members/: Edwards, Hagele, Kelley and Mayor Herrod Board Members

Absent: Council Members/: Mitchell
Board Members

APPROVAL OF AGENDA
On a motion by Councilmember Kelley, seconded by Vice Mayor Edwards, approved the April 20, 2026, City Council and Redevelopment Successor Agency meeting agenda as submitted. The motion carried on a voice vote with Councilmember Mitchell noted as absent. (Ayes 4, Noes 0, Absent – Mitchell)

REPORT ON CLOSED SESSION
None.

ANNOUNCEMENTS/PRESENTATIONS – PROCLAMATION RECOGNIZING APRIL 2026 AS SEXUAL ASSAULT AWARENESS MONTH
Mayor Herrod with Council concurrence issued a Proclamation recognizing April 2026 as Sexual Assault Awareness Month in the City of Healdsburg.

Rebecca Fein Verity Executive Director accepted the Proclamation.

ANNOUNCEMENTS/PRESENTATIONS – WARM SPRINGS 4-H GOVERNMENT

CLUB YOUTH SURVEY RESULTS
Warm Springs 4-H Government Club members Tatum Kiff, Ava, Jack and Georgia Miller presented the results of their survey.

Council thanked the students for their presentation.

Item 6.g
205 of 395
City Council/RSA Regular Meeting Minutes
April 20, 2026

Page 2 ends

ANNOUNCEMENTS/PRESENTATIONS – ANNUAL UPDATE FROM HEALDSBURG

LIBRARY COMMISSIONER ANDY ELKIND
Library Commissioner Elkind presented the annual update from the Healdsburg Library.

Council thanked Andy for his presentation.

CITY MANAGER REPORTS
City Manager Kay reported on items of interest to the City Council.

PUBLIC COMMENTS ON ITEMS ON THE CONSENT CALENDAR AND NON

AGENDA ITEMS
The following members of the public commented on the operations of General Dynamics in Healdsburg:

Jacyln Konczal
Cynthia Papermaster
Susannah Ashkenas
Jonathan Pearlman commented on the contract extension with Bureau Veritas.

CONSENT CALENDAR
On a motion by Councilmember Kelley, seconded by Councilmember Hagele, approved the Consent Calendar as follows:

A. ANNUAL WATER SUPPLY FORECAST
Received a report regarding the status of the City’s water supply and forecasted water demands through June 2028. (Ayes 4, Noes 0, Absent – Mitchell) B. AMENDMENT TO THE PROFESSIONAL SERVICES AGREEMENT WITH

BUREAU VERITAS FOR PLAN REVIEW AND INSPECTION SERVICES
Passed Resolution No. 30-2026, titled “A RESOLUTION OF THE CITY COUNCIL OF

THE CITY OF HEALDSBURG APPROVING AN AMENDMENT TO THE

PROFESSIONAL SERVICES AGREEMENT WITH BUREAU VERITAS, INCREASING THE NOT-TO-EXCEED AMOUNT BY $50,000 TO $200,000 OVER THE 3-YEAR CONTRACT TERM ENDING ON DECEMBER 31, 2026, AND AUTHORIZING THE Item 6.g
206 of 395
City Council/RSA Regular Meeting Minutes
April 20, 2026

Page 3 ends

CITY MANAGER TO EXECUTE THE PROFESSIONAL SERVICES AGREEMENT AMENDMENT ON BEHALF OF THE CITY.” (Ayes 4, Noes 0, Absent – Mitchell) C. CITY COUNCIL MANUAL OF PROCEDURES AND PROTOCOLS
Adopted Resolution No. 31-2026, titled “A RESOLUTION OF THE CITY COUNCIL OF

THE CITY OF HEALDSBURG ADOPTING REVISED PROCEDURES AND
PROTOCOLS AND RESCINDING RESOLUTION NO. 20-2018 AND ANY OTHER RESOLUTIONS IN CONFLICT HEREWITH.” (Ayes 4, Noes 0, Absent – Mitchell) D. AGREEMENT WITH BRYCE CONSULTING FOR A CLASSIFICATION AND

COMPENSATION STUDY
Adopted Resolution No. 32-2026, titled “A RESOLUTION OF THE CITY COUNCIL OF

THE CITY OF HEALDSBURG APPROVING AN AGREEMENT WITH BRYCE CONSULTING IN THE NOT-TO-EXCEED AMOUNT OF $80,800 TO COMPLETE A

CLASSIFICATION AND COMPENSATION STUDY, AUTHORIZING THE CITY

MANAGER TO EXECUTE THE AGREEMENT AND AMENDING THE FISCAL YEAR 2025-26 ADOPTED BUDGET.” (Ayes 4, Noes 0, Absent – Mitchell) E. LEASE AMENDMENT TO VERIZON COMMUNICATION SITE LOCATED AT 923 SOUTH FITCH MOUNTAIN ROAD
Adopted Resolution No. 33-2026, titled “A RESOLUTION OF THE CITY COUNCIL OF

THE CITY OF HEALDSBURG APPROVING AN AMENDMENT TO THE LEASE AGREEMENT WITH GTE MOBILNET of CALIFORNIA LIMITED PARTNERSHIP,

D/B/A/ VERIZON WIRELESS, AUTHORIZING THE CITY MANAGER TO SIGN THE LEASE AMENDMENT WITH VERIZON WIRELESS ON THE CITY’S BEHALF SO

LONG AS IT IS SUBSTANTIALLY IN THE FORM OF THE FINAL DRAFT

AMENDMENT PROVIDED AND AUTHORIZE THE CITY MANAGER TO TAKE ANY

ADDITIONAL ACTION NECESSARY TO EFFECTUATE THE IMPLEMENTATION OF THE LEASE AMENDMENT.” (Ayes 4, Noes 0, Absent – Mitchell) F. APPROVAL OF MINUTES
Approved the April 6, 2026 Regular Meeting Minutes. (Ayes 5, Noes 0, Absent – None) The motion to approve the Consent Calendar as above carried on a roll call vote with Councilmember Mitchell noted as absent. (Ayes 4, Noes 0, Absent – Mitchell) Item 6.g
207 of 395
City Council/RSA Regular Meeting Minutes
April 20, 2026

Page 4 ends

PUBLIC HEARINGS
None.

OLD BUSINESS – BUDGET DEVELOPMENT UPDATE
Finance Director Edgar presented the report.

Mayor Herrod opened the public comment period.

Mayor Herrod closed the public comment period. There were no public comments made.

The Council asked various questions of Ms. Edgar and staff.

Mayor Herrod thanked Director Edgar for the presentation.

OLD BUSINESS – UPDATE POLICE DEPARTMENT PUBLIC SAFETY CAMERA USE Chief of Police Jenkins presented the update.

Mayor Herrod opened the public comment period.

Mayor Herrod closed the public comment period. There were no public comments made.

The Council asked various questions of Chief Jenkins.

Mayor Herrod thanked Chief Jenkins for the presentation.

OLD BUSINESS – PROFESSIONAL SERVICES AGREEMENT WITH OPTICOS DESIGN, INC. FOR PREPARATION OF THE SMART STATION AREA SPECIFIC PLAN
Community Development Director Duiven presented the staff report.

Mayor Herrod opened the public comment period.

The following members(s) of the public spoke on the item:

Mark McMullen
Mayor Herrod closed the public comment period.

The Council asked various questions of Director Duiven.

Item 6.g
208 of 395
City Council/RSA Regular Meeting Minutes
April 20, 2026

Page 5 ends

On a motion by Councilmember Kelley, seconded by Councilmember Hagele, adopted Resolution No. 34-2026 titled, “A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF

HEALDSBURG AUTHORIZING THE CITY MANAGER TO EXECUTE A PROFESSIONAL SERVICES AGREEMENT WITH OPTICOS DESIGN, INC. FOR CONSULTANT SUPPORT

TO PREPARE THE HEALDSBURG SMART STATION AREA SPECIFIC PLAN FOR A NOT TO EXCEED AMOUNT OF $1,130,000 AND AUTHORIZING THE CITY MANAGER

TO EXECUTE THE AGREEMENT ON BEHALF OF THE CITY COUNCIL, AND TO

APPROVE ANY FUTURE MINOR MODIFICATIONS TO THE SCOPE OF SERVICES BEING PERFORMED.” The motion carried on a roll call vote with Councilmember Mitchell noted as absent. (Ayes 4, Noes 0, Absent – Mitchell)
OLD BUSINESS – ESTABLISH A COMMUNITY ADVISORY COMMITTEE FOR THE

SMART STATION AREA SPECIFIC PLAN
Community Development Director Duiven presented the staff report.

Mayor Herrod opened the public comment period.

The following members(s) of the public spoke on the item:

Skyler Osborn
Jim Morris
The Council asked various questions of Director Duiven.

The Council appointed Paul Bialla, Sonia Byck-Barwick, Ronald Dobley, Matthew Dobrowolski, Catherine Dolph, James Gentry, Mark Horne, Noah Jeppson, Mathew Lopez, Conor McKay, Mark McMullen, Jim Morris, Skyler Osborn, Oded Shakked and Dalene Whitlock to the SMART Station Area Specific Plan Community Advisory Committee.

On a motion by Councilmember Kelley, seconded by Councilmember Kelley, adopted Resolution No. 35-2026 titled, “A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF

HEALDSBURG ESTABLISHING A COMMUNITY ADVISORY COMMITTEE AND

APPOINTING ITS MEMBERS TO PROVIDE INPUT AND GUIDANCE ON THE DEVELOPMENT OF THE SMART STATION AREA SPECIFIC PLAN.” The motion carried on a unanimous roll call vote. (Ayes 5, Noes 0, Absent – None)

COUNCIL REPORTS ON MATTERS OF INTEREST OCCURRING SINCE PREVIOUS

REGULAR MEETING/EXPENSE REIMBURSEMENT REPORTS
Councilmembers reported on recent and upcoming activities, including reports from meetings attended.

Item 6.g
209 of 395
City Council/RSA Regular Meeting Minutes
April 20, 2026

Page 6 ends

ADJOURNMENT
There being no further City Council/Redevelopment Successor Agency business to discuss, the meeting was adjourned at approximately 9:20 p.m.

APPROVED: ATTEST:
_________________________________ __________________________________ J. Chris Herrod, Mayor Raina Allan, City Clerk
Item 6.g
210 of 395

CITY OF HEALDSBURG

CITY COUNCIL AGENDA STAFF REPORT
MEETING DATE: May 4, 2026
SUBJECT: Foley Family Community Pavilion Public Art Project PREPARED BY: Taryn Nicoll, Arts and Culture Program Administrator STRATEGIC INITIATIVE(S):

Provide Resident Driven Community Services
Effective & Efficient Government
RECOMMENDED ACTION(S):

Adopt a Resolution awarding the Foley Family Community Pavilion Public Art Project to artist Jake Messing.

COMMUNITY ENGAGEMENT/OUTREACH:

The Arts and Culture Commission reviewed development of the Foley Family Community Pavilion Public Art Project opportunity during frequent monthly committee updates, and during a regular meeting and a special meeting in October 2025.

The Community Services Department notified artists through a dedicated ‘Foley Family Community Pavilion Public Art Project’ webpage, and staff posted the opportunity on the City’s main Arts and Culture webpage. The City also posted the opportunity announcement on its official and affiliated social media platforms, which can collectively reach over 30,000 viewers. The committee members directly contacted over 40 local and Bay Area arts and culture organizations to ensure that a wide audience of qualified artists were made aware of the opportunity.

The local arts agency, Creative Sonoma, promoted the opportunity announcement on its opportunities database, and staff shared the launch of the opportunity with the Parks and Recreation Commission, Senior Center Advisory Committee, and the Healdsburg City Council.

Staff also promoted the opportunity through the ‘News Flash’ on the City website.

BACKGROUND:

The Foley Family Community Pavilion reflects more than a century of Healdsburg’s local history and community development. The Pavilion’s design draws from the building’s original form as the Cerri Building, established by local operators in the early 1920s as a produce distribution and canning facility. For more than eight decades, the agrarian-style structure supported regional Item 8.a
211 of 395
agricultural operations and became a well-recognized and enduring community landmark.

Over time, a succession of fruit, nut, and agricultural businesses owned and operated the Cerri Building before the City of Healdsburg acquired the property in 2005. In April 2021, the City Council approved a Memorandum of Understanding (MOU) between the City and the Foley Family Charitable Foundation (Foundation) to support development of the Pavilion. In December 2022, the City and the Foundation executed a formal Project Agreement in which the Foundation committed $7 million toward the project; the Foundation subsequently increased this contribution to $7.5 million in response to rising construction costs. On December 18, 2023, the City awarded the construction contract and associated professional service agreements, and construction commenced in March 2024. The City has since opened the site to the public and marked the occasion with a two-day celebration on March 21-22, 2026, during which the Healdsburg Farmers’ Market held its first event at its new permanent home.

On March 26, 2025, the Arts and Culture Commission (Commission) adopted its initial strategic goals and established committees to advance focused initiatives. The Commission identified a primary priority for the 2025–2026 period: exploring opportunities to integrate artistic elements into the Foley Family Community Pavilion and identifying viable funding strategies. The assigned committee includes Commissioner Gianna Davy; Chair Marcy Frank; Commissioner Alexander Harris; Liza Gershman, editorial photographer and author; Shalie Jonker, Board Chair of the Healdsburg Certified Farmers’ Market; and Joanne Taueffer, artist and docent at the Healdsburg Museum.

The project budget totals $50,000, including $5,000 allocated for $1,000 stipends for each finalist and up to $45,000 for the selected installation. This initiative recognizes the Pavilion’s historical significance and advances the inclusion of public art that reflects and celebrates Healdsburg’s heritage and identity.

DISCUSSION/ANALYSIS:

The committee established evaluation criteria and prepared a Request for Qualifications (RFQ) to promote the public art opportunity and solicit submissions from qualified artists. Following the Commission’s review of the RFQ on October 22, 2025, the City released the RFQ (Attachment B) through its official website and communication platforms on November 9, 2025.

The City and committee members conducted a comprehensive outreach effort, distributing the RFQ to more than 40 arts and culture organizations locally and throughout the Bay Area. This effort resulted in the receipt of 63 qualification applications from artists and artist teams based locally, across the United States, and internationally.

To ensure a thorough and balanced evaluation, the committee formed a review panel composed of Healdsburg residents, artists and creatives, and representatives from local arts organizations and businesses.

On January 8, 2026, the review panel convened to evaluate all submissions in accordance with the established criteria and identified the following five artists / artist teams to advance to the proposal phase:

Item 8.a
212 of 395
• Jake Messing, Healdsburg CA
• Jessica Martin, Healdsburg CA
• Linda Hickok, San Francisco CA
• Maria-Jose Lindo & Joshua Lawyer of Rough Edge Collective, Santa Rosa CA • Naomi McLeod, Healdsburg CA
Staff notified the finalists of their advancement on January 9, 2026, and invited each to develop a conceptual proposal for the site-specific artwork. The City provided each artist or artist team with a $1,000 honorarium to support their preparation of proposal materials.

On January 28, 2026, staff conducted a site visit and walkthrough at the Foley Family Community Pavilion with the finalists, committee members Marcy Frank and Alexander Harris, and review panel representative Alan Cohen. During the visit, staff reviewed the proposal requirements (Attachment C) and responded to questions from the finalists.

On March 1, 2026, the five finalists submitted complete public art proposals for consideration.

Each proposal included conceptual designs, narrative descriptions of the artistic approach, budget projections, and information describing how the artwork would respond to the site’s history, character, and intended use.

On March 18, 2026, the finalists presented their proposals to the committee and staff. Each artist or artist team articulated their artistic vision, responded to questions, and discussed proposed materials, fabrication processes, and installation considerations. These presentations provided the committee with a meaningful basis for further evaluation prior to making a formal recommendation.

Following the presentations and review process, the committee completed its evaluation and selected Jake Messing as the recommended artist for the project (Attachment D). At its regular meeting on March 25, 2026, the Arts and Culture Commission reviewed all proposals submitted by the finalist artists. The committee presented its recommendation of Jake Messing’s proposal, and the Commission subsequently recommended Jake Messing’s mural design for City Council’s consideration.

Jake Messing proposes a high-impact, large-scale mural thoughtfully conceived for the Pavilion site. The proposal would present multiple compositional approaches, allowing the final design to respond to architectural conditions, budget considerations, long-term maintenance priorities, and community input during final development.

The mural would feature richly detailed, naturalistic renderings of local flowers, fruits, and vegetables. The imagery would draw directly from the agricultural products offered at the Healdsburg Farmers’ Market and would reinforce the Pavilion’s role as a vibrant, communitycentered gathering place. The composition would establish an inclusive and welcoming visual presence that reflects the character of the site.

The design may incorporate typography that could be refined in collaboration with project stakeholders. Potential phrases include “You belong here,” “We grow together,” and “Rooted in community.” The mural would retain portions of the existing plywood surface as negative space Item 8.a
213 of 395
and would be painted directly onto the structure.

The artist would utilize durable, high-quality exterior mural paints and would apply professional UV-resistant and anti-graffiti coatings to ensure long-term durability and facilitate maintenance by municipal staff. The proposal includes opportunities for community engagement, such as open studio viewing, youth participation days, and a public unveiling event coordinated with the Farmers’ Market.

While members of the Arts and Culture Commission noted the high degree of detail and clear placemaking capabilities of the proposed mural, the Commission also identified several aspects of the design that could be revised and customized to better reflect Healdsburg and the Pavilion. The Commission suggested that the artist consider the following requests during preliminary concept development:
• Include the final phrase/typographic element in both English and Spanish. • Present several font options for all of the typographic phrases under consideration. • Identify and portray types of fruits, vegetables, and flowers that are specific to Healdsburg and are symbolic of local farming practices, cultural traditions, and land uses. • Directly reference the vegetables and fruits that are currently sold during the weekly Farmers’ Market at the Pavilion.
• Incorporate references to the indigenous peoples of Healdsburg through the inclusion of acorns among the other fruits shown throughout the design. • Focus a higher concentration of painted details within the upper third of the wall, with additional tendrils, fruits and floral fragments interacting with the plywood texture of the wall by escaping the main painted area and darting artfully towards the floor.

To follow up on these requests from the Commission, City staff have been in regular communication with artist Jake Messing, who has expressed both enthusiasm and a collaborative spirit moving forward. He is willing to work closely with the committee and the Arts and Culture Commission to refine a highly site-specific mural design that honors the Pavilion’s history, celebrates the Farmers’ Market, and thoughtfully reflects the flowers, fruits, and vegetable species most closely tied to Healdsburg’s cultural identity.

The artist is also eager to incorporate meaningful community input into the development of the mural concept. His proposed engagement strategies include hosting workshops, conducting outreach through email campaigns and social media, and maintaining a presence at the Farmers’ Market at the Pavilion to gather ideas and feedback from those who live, work, and visit the area.

The artist estimates a production and fabrication timeline of approximately two to three months. It is likely that the artist would finish the mural in the Fall of 2026, potentially later than the August 15, 2026, deadline stated in the project description.

If the proposed project is approved, the City would require the artist to enter into a Professional Services Agreement that would specify the length of time required for the installation, as well as the artist’s responsibility in preparation, equipment rental and use, and maintenance of the project.

Item 8.a
214 of 395
ENVIRONMENTAL STEWARDSHIP:

The proposed project site is readily accessible to the public by transit, bicycle, and walking during regular business hours and over weekends. Staff and artists would promote alternative modes of transportation whenever possible to view the newly installed artwork.

ALTERNATIVES:

City Council may choose not to award the public art project and provide direction to staff FISCAL IMPACT:

City Council allocated $50,000 to implement the Arts and Culture Master Plan in the approved Fiscal Year 2025-26 Community Services Operating budget. The project recommendation totals $45,000 in public art funding, with the additional $5,000 expended as honorariums to the five finalists for their work developing their proposals.

ENVIRONMENTAL ANALYSIS:

Review and approval of the Foley Family Community Pavilion Public Art Project is not subject to the provisions of the California Environmental Quality Act (CEQA) because approval of the award is not a project, since it will not have a direct or reasonably foreseeable indirect impact on the environment.

ATTACHMENT(S):

Attachment A: Resolution
Attachment B: Foley Family Community Pavilion Public Art Project - Request for Qualifications Attachment C: Foley Family Community Pavilion Art Project Proposal Requirements Attachment D: Jake Messing Proposal
Attachment E: Jake Messing Project Budget
Attachment F: Jake Messing Resume
Attachment G: All Finalist Proposals
Item 8.a
215 of 395

CITY OF HEALDSBURG
RESOLUTION NO. -2026

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF

HEALDSBURG AWARDING THE FOLEY FAMILY COMMUNITY

PAVILION PUBLIC ART PROJECT TO ARTIST JAKE MESSING
WHEREAS, the City Council of the City of Healdsburg affirms the value of public art in promoting community connection, strengthening cultural vitality, and enhancing the overall experience of residents and visitors; and
WHEREAS, the City Council acknowledges the successful completion and opening of the Foley Family Community Pavilion in March 2026 as a milestone achievement in advancing community infrastructure and cultural placemaking; and
WHEREAS, the City Council adopted the Arts and Culture Master Plan to build the structural foundation for Arts and Culture, enrich cultural experiences for our community and visitors, foster and grow an inclusive creative economy, advance art in the public realm and to support development of arts and cultural spaces; and
WHEREAS, the Arts and Culture Commission identified public art at the Foley Family Community Pavilion as a 2025–2026 priority and allotted $45,000 for the commissioning and installation of public art on the Pavilion site; and
WHEREAS, the Arts and Culture Commission issued a public Request for Qualifications and conducted a Finalist Proposal Review for commissioning the artwork; and WHEREAS, a Committee formed by the Arts and Culture Commission selected and is recommending artist Jake Messing to commission a site-specific mural reflecting Healdsburg’s agricultural heritage and community character; and
WHEREAS, on March 25, 2026 the Arts and Culture Commission reviewed the proposal and by motion unanimously recommended City Council approve the proposal; and WHEREAS, included in the fiscal year 2025-26 budget is $50,000 in appropriations; and NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Healdsburg does hereby approve the selection of artist Jake Messing to commission the Foley Family Community Pavilion Public Art Project in an amount not to exceed $45,000 for the preparation, production and installation of the artwork.

PASSED, APPROVED, AND ADOPTED by the City Council of the City of Healdsburg this 4th day of May 2026, by the following vote:

SO ORDERED: ATTEST:

Item 8.a
216 of 395
J. Chris Herrod, Mayor Raina Allan, City Clerk
Item 8.a
217 of 395

REQUEST FOR QUALIFICATIONS

CALL FOR ARTISTS
Foley Family Pavilion Public Art Project

DESCRIPTION OF PROJECT OPPORTUNITY
“The Foley Family Community Pavilion Public Art Project” The City of Healdsburg is seeking an artist to design and implement a semi-permanent, sitespecific, public art project at the Foley Family Community Pavilion site in Healdsburg, California.

This public art opportunity is one for a single artist or team of artists to create an installation that reflects and celebrates the local community and its agricultural history and traditions. Installations integrated with the site, those that inspire wayfinding, and those with functional components are encouraged. The art form should be visual but may be expressed in any medium including painting, photography, sculpture, technology, etc.

PROJECT LOCATION
The project site is in the downtown area of Healdsburg, 3 North Street. Within the project site, installation locations may include but are not limited to the Pavilion entrance, rear wall, west side, and/or in the parking lot. The proposed public art should be visible from North Street and comply with all zoning and legal requirements and will be subject to final approval. Please see the appendix for site plans and additional information.

ELIGIBILITY
This project is open to all practicing artists. Artists working in a variety of media are encouraged to apply. Preference will be given to artists residing in Northern California or those with a connection to Sonoma County or the state of California. Artists selected to move into the proposal process must be able to participate in an orientation and visit the Foley Family Pavilion at least once during this process, either in person (preferred) or virtually.

PROJECT BUDGET
The maximum project budget is $45,000 and should be inclusive of all artist fees and all expenses related to design development including engineering, fabrication, travel, insurance, transportation and installation of the artwork as well all other project related expenses. Finalists invited to submit specific proposals will receive an honorarium of $1,000 for their efforts and materials for a maquette of their proposed project.

ARTIST SELECTION PROCESS
A committee comprised of the City’s Arts and Culture Commission members and community members will be screening qualifications of artists. The Committee will identify a short list of artists based on the artist selection considerations outlined in the next section to develop installation proposals. These finalists will be invited to submit a specific proposal for which they will be paid an honorarium of $1,000. All finalists will be expected to attend an orientation (which will include Item 8.a
218 of 395
a site visit) to learn more about the project site prior to developing a specific proposal for the project.

The City’s Arts and Culture Commission will evaluate proposals and select one artist or team of artists to complete the project. The City Council will approve the final artist or team recommended by the Art and Culture Commission. The Foley Family Pavilion Public Art Committee also reserves the right to decline any or all applications, or artists, and to reissue the RFQ for additional artist Candidates.

APPLICATION DEADLINE: 11:59 p.m., Wednesday, December 3, 2025 ESTIMATED COMPETITION TIMELINE (subject to change)
November 9, 2025 Request for Qualification period opens November 17, 2025 Questions about the project or RFQ process due by 5:00 p.m.

November 19, 2025 Responses to questions posted on project website December 3, 2025 Deadline to submit Request for Qualifications (11:59 p.m.) December 12, 2025 Finalists selected, RFP released
December 16-19, 2025 Required site visit/orientation for Finalists (Day/time options TBD, including virtual)
January 14, 2025 Public art proposal due
January 28, 2026 Arts and Culture Commission recommendation to City Council February, 2026 Final project selection and approval by City Council February - June, 2026 Fabrication of artwork
June 30, 2026 Deadline for installation

SELECTION CONSIDERATIONS
● Artistic excellence and originality as evidenced by representations of past work in photos provided.
● Appropriateness of the artist’s medium and style as related to project description. ● Experience with projects of similar scope and scale, or comparable professional experience to handle the requirements of working in the public sector. ● Availability to participate in the design, approval and implementation of the project, and complete installation by the deadline and budget.
● Reflection and inclusion of the local community, and commitment to creating work that responds directly to the site and site history.

SCOPE OF WORK
For the selected artist, the scope of work for this project will include the following:
● Finalizing proposal concepts to accurately convey the work’s artistic intent, design, placement, colors, materials, fabrication processes, costs and production time. Artists will be expected to provide scaled renderings, models and other visual material to adequately illustrate how the artwork will appear when installed at the site. ● Meeting and communicating with the Foley Family Community Pavilion Public Art Committee, staff, and community representatives as needed to provide updates on the Item 8.a
219 of 395
status of the project.
● Complying with terms, conditions and insurance requirements as required by Artist Services Agreement.
● Preparing or subcontracting for engineering documents and specifications for the artwork (if required).
● Fabricating the artwork and submitting it for review at production milestones. ● Installing and documenting the artwork at the site in a timely manner.

SUBMITTAL REQUIREMENTS
Please submit the following materials as described below, all of which are required to constitute a complete application.

All submissions must include:

1. Artist Information: name, address, email, phone, website (if applicable), and names of additional team members (if applicable)

2. Resume: two (2) pages maximum

3. Artist Statement: one (1) page maximum

4. References (x3) including name, relationship to you, and contact information (address, phone, and email).

5. Five (5) examples of prior work with images in PDF format which demonstrate your qualifications for this project and include: title, date, materials used, dimensions, location, a brief description (3 sentences per example), and the project cost and timeline for each example.

6. Statement of Interest: What excites you about this project? Why are you interested in this project? What impact will your work potentially make on our community? (Response limited to 1,000 characters.)

7. Artistic Vision: A very brief concept proposal stating your potential idea for your project.

This does not need to be a fully formed or complete idea and is limited to 1,000 characters.

TO SUBMIT QUALIFICATIONS:

Submit your qualifications and required examples of your art via this online form: https://healdsburg.gov/FormCenter/Community-Services-Parks-Recreation-4/FoleyFamily-Community-Pavilion-Public-A-88 Please note: if you create a City website account you will be able to save a partially completed form and return to it later. If you do not create a website account you cannot save your progress on the form and will need to complete the form and submit the form in the same session.

QUESTIONS?
If you have questions about the project or the Request for Qualifications process, please email [email protected] your questions on or before 5:00 p.m. Monday, November 17, 2025. Responses to all questions will be posted online on the project web page (https://healdsburg.gov/1188/NEW-Foley-Family-Community-Pavilion-Publ) on or before 12:00 p.m., Wednesday, November 19, 2025.

Item 8.a
220 of 395
Additional Information and Background
Foley Family Community Pavilion Project Information
Project Site Construction Banners (Historical Context)
Russian River Recorder (Agriculture History)
Architectural Renderings
Item 8.a
221 of 395
Item 8.a
222 of 395
Item 8.a
223 of 395
Item 8.a
224 of 395
Item 8.a
225 of 395
Item 8.a
226 of 395
Item 8.a
227 of 395
Item 8.a
228 of 395
Item 8.a
229 of 395
Item 8.a
230 of 395
Item 8.a
231 of 395
Item 8.a
232 of 395
Item 8.a
233 of 395
Item 8.a
234 of 395
Item 8.a
235 of 395
Item 8.a
236 of 395
Item 8.a
237 of 395
Item 8.a
238 of 395

SKILLS -
Fine Arts: Drawing, Painting, Drafting, Photography,
printmaking. Digital Arts: Photoshop, Illustrator &
Indesign
Communication, Planning, Project Management,
Leadership
www.jakemessing.com
[email protected]
Healdsburg, CA 95448
Painting . Illustration . Design . Production
EDUCATIONPARSONS SCHOOL OF DESIGN - NEW YORK, NY
Bachelor of Arts - Illustration, May 2006
Graduated with Honors

JAKE MESSING
MERCEDES BENZ STADIUM - ATLANTA, GA // 2015 - 2017
Researched and presented concepts, produced artwork and oversaw installation of three large scale paintings permanantly displayed in the concourse of the new Mercedes Benz Stadium in Atlanta, Georgia. All three paintings work together as a triptych and measure in total 18’ tall x 100’ long. Hand painted with Oil on Canvas.

HARRY WINSTON - NEW YORK, NY // 2004 - Present
Create original artwork for international advertising campaigns, in-store visual merchandising collateral, pop-up shops, fashion and packaging design. Oversaw all NYC flagship store window display and caseline installations. Manage production and installation of 2-D and 3-D Artwork between vendors and NYC Flagship boutique.

BERGDORF GOODMAN - NEW YORK, NY // 2006 - Present
Design, produce and install large scale (10’x14’) hand-painted backdrops and 3-D visual merchandising collateral for 5th Avenue window displays. Partner with NYC Flagship store to create, original artwork on display and for sale throughout the store.

TIFFANY & CO. - NEW YORK, NY // 2010 - 2014

ARTWORK MANAGER FOR GLOBAL CREATIVE VISUAL MERCHANDISING Responsible for the design and production of all traditional and digital artwork and signage for the global Creative Visual Merchandising department. Concepted, created and managed the development of all in-store 2-D and 3-D artwork for window displays, caseline, vinyl, graphics and special events. Worked extensively with local and international print and production/manufacturing vendors to produce and distribute artwork for all 313 stores globally . Researched concepts and prepared presentation materials with sketches, scale models, and technical drawings. Participated in and oversaw window display and caseline installations. Controlled spending and managed design expenses.

VAN CLEEF & ARPELS - NEW YORK, NY // 2004 -2009
Create original artwork for Visual Merchandising collateral including backdrops for window displays and caseline collateral.

NIKE // 2006
Create original artwork for international ad campaign for the 2006 World Cup. Researched and presented concepts, produced artwork and prepared all files for print on various 2-D collateral.

Accomplished Artist and design professional with a focus on creative presentation that spans across the areas of fine art production, art direction, visual merchandising, illustration and graphic design.

ADDITIONAL CLIENTSMichael Kors Bvlgari
Brooklyn Public Library Cynthia Vincent
Mrs John L Strong DL & Co.

Jam Master Jay Foundation Healdsburg Hotel
Noci Sonoma Corazon Healdsburg
TEACHINGNYU - NEW YORK, NY // 2011-2014
Adjunct professor for Tisch Graduate Program.

Taught Fine arts and Digital Arts course for Lighting,
Set and Costume designers.

MONTCALM HOTELS - LONDON, UK // 2024 -Present
Design and produce original hand-painted custom artworks to be reproduced and installed throughout the Hotel Suites and Lobby.

Item 8.a
239 of 395
ARTIST FINALIST PROPOSAL 1:

MJ LINDO LAWYER – ROUGH EDGE COLLECTIVE
Item 8.a
240 of 395
Item 8.a
241 of 395
Item 8.a
242 of 395
Item 8.a
243 of 395
Item 8.a
244 of 395
Item 8.a
245 of 395
Item 8.a
246 of 395
Item 8.a
247 of 395
Item 8.a
248 of 395
Item 8.a
249 of 395
Item 8.a
250 of 395
Item 8.a
251 of 395
Item 8.a
252 of 395
Item 8.a
253 of 395
Item 8.a
254 of 395
Item 8.a
255 of 395
Item 8.a
256 of 395
Item 8.a
257 of 395
Item 8.a
258 of 395
Item 8.a
259 of 395
Item 8.a
260 of 395
ARTIST FINALIST PROPOSAL 2:

JESSICA MARTIN
Item 8.a
261 of 395
LAND

STORIES
Item 8.a
262 of 395
Item 8.a
263 of 395
Item 8.a
264 of 395
Item 8.a
265 of 395
Item 8.a
266 of 395
Item 8.a
267 of 395
Item 8.a
268 of 395
Item 8.a
269 of 395
Item 8.a
270 of 395
Item 8.a
271 of 395
Item 8.a
272 of 395
Item 8.a
273 of 395
Item 8.a
274 of 395
I am particularly excited to create this installation, as it brings together so many of my favorite things in my art practice: community-generated projects, interactive and accessible experiences through technology, painting, installation, sound, color theory, interviews, and my love of nature and how it brings greater meaning to our lives.

Above all, it will be an honor to create a project that celebrates the place and community I call home.

Item 8.a
275 of 395
TOTAL Artist Fee CATEGORY
Materials
Fabrication fees delivery fees
liability insurance
Assistant fees
accommodation/
travel
installation costs,
contractors
sewing and
installation
warehouse rental
for fabrication
scissor lift rental
tension cables
installation
contractor
graphic design for
signs

DESCRIPTION
fabric
paint and UV
coating
paint sprayer
tension cables and
accessories
signage
design, fabrication,
painting,
installation,
community
outreach, pop-up
tables at farmers
market, interactive
technology design,
website design,
signage design
steel supports for
tension cables
scissor lift
QUOTE 2200
1200
60 700
300
32000
1500 200
140
2000
1500 1200 1000 1000 45000
BUDGET
Item 8.a
276 of 395
April 20-May 18:
-Community outreach
-schedule and conduct two pop-up color and story gathering days at Farmers Market -interviews, site visits, soundscapes and story recordings -Order supplies for kinetic mural
May 18-June 30:
-paint and sew fabric for installation
-design website and interactive technology
-order and test mp3 players and headphones
-organize lending process of mp3 players
-schedule installation and rentals
-schedule August table at farmers market for mp3 lending and post-installation communication with the public July 1-15th:
-finish fabric panels for installation
-complete edits for sound recordings and audio stories
-complete and order signs
-finalize installation date with City
-scissor lift rentals
July 15-August 10:
-Installation over one or two weeks, exact dates TBA
August 15th:
-Pop-up table during Farmers Market to celebrate the installation and lend out mp3 players and headphones.

TIMELINE
Item 8.a
277 of 395

JESSICA MARTIN
[email protected]
www.JessicaMartinArt.com
Instagram:@jessicamartinart
Jessica Martin is a multi-disciplinary artist based in Northern California. Her work explores our relationship to nature, time, and joy.

Jessica studied Anthropology at Vassar College and did her field work in Madagascar and France. She received her MA at California College of the Arts. Jessica has been Artist in Residence for Google, and her work has been shown throughout the Bay Area and abroad, including Amélie Maison Paris, Themes + Projects, Headlands Center for the Arts, Southern Exposure, San Jose Institute of Contemporary Art, Traywick Contemporary, Pro Arts, The Lab, the diRosa Preserve, New Langton Arts, and national film festivals. She has co-hosted the Headspace Podcast to talk about creativity as a tool for life. Her work has been awarded grants from the NAEA, Creative Sonoma, and California Arts Council.

In 2022, she created the viral public hotline art project featuring kids life advice, called Peptoc. It received over 10 million calls in its first 9 months, and continues to get tens of thousands of calls each day (call 707-8-PEPTOC!).

In addition to her studio work, Jessica is the founder and director of Roving Venue (RV), an itinerant gallery that produces innovative community-based public art projects in rural Sonoma County. She is also lead teaching artist and arts program director for West Side Elementary in Healdsburg, CA.

BIO
Item 8.a
278 of 395

JESSICA MARTIN
[email protected] www.JessicaMartinArt.com Instagram:@jessicamartinart BIO
Jessica Martin is a multi-disciplinary artist based in Northern California. Her work explores our relationship to nature, time, and joy.

RESUME

EDUCATION
2006 MA California College of the Arts
2001 BA in Anthropology, Vassar College
2000 Art History, La Sorbonne, Paris
1999 Cultural Studies, School for International Training, Madagascar

SELECTED PUBLIC PROJECTS
2025
• 6000 sq. ft. mural on 3 story facade of Hillview Middle School, Menlo Park, CA •”Sound and Color”, a roving video projection installation based on 1-minute videos of nature sent by 72 participants from around the world. The installation is paired with a guided sound walk that invites the public to walk the local city or town taking note of the sounds they hear. 2024
•Exterior building façade commission, Richmond District, San Francisco 2023
•“I Send My Love,” interactive temporary street painting project for the City of Healdsburg, CA •200ft mural commission on street-side barn structure, Healdsburg, CA Item 8.a
279 of 395
2022
•Google Artist in Residence, Sunnyvale, CA. 175ft mural design based on local history and geography.
•Peptoc— a ongoing hotline featuring pre-recorded words of encouragement and life advice by the students at West Side Elementary, Healdsburg. Within days, the project went viral, and has received over 30 million calls since 2022. PEPTOC.ORG
•Acre, Petaluma, CA— 50ft mural
2021
•10ftx24ft mural for Legion Projects, Healdsburg
•120ft mural commissioned by Flying Goat coffee for the exterior of their Healdsburg location. •“Histories/Futures” 3-story interior mural for Harmon House, Healdsburg 2020
Project curator, organizer, and artist for Voices, Healdsburg, an 8-month series of large-scale interactive public art programs with over 15 artists for the city of Healdsburg, CA. Personal projects include two kinetic light installations, www.artinhealdsburg.com 2019-present
•Founder, Roving Venue. Principal curator and lead artist for site-specific public art events. www.rovingvenue.org
2010-present
•Co-founder, 428 Collective. Women’s artist group based in Sonoma County. Site-Specific performance art, collaborative shows, publications.
2014
•TedX, Sonoma County. Pubic interactive installation and film projection: “Risk or Dream.” •“Dear Things” interview-based public art project and publication on personal objects and corresponding stories.

AWARDS AND RESIDENCIES
•2024 Kala Artist in Residence
•2022 Google Artist in Residence (Sunnyvale campus)
•Creative Sonoma, Creative Reopening Grant, 2020-2021
•California Arts Council, Artists in Schools Grant, 2018-2019, •2019-2020 Official Selection, Mendocino Film Festival. For "Friends, Food, Land" •2015 Kala Art Institute, Berkeley, residency 2010

ADVISORY ROLES/ JURY PANELS
2025- advisory board for ArtFarm residency, Healdsburg
2021- advisor for The Imaginists, Santa Rosa
2017-present, Wildlands Art Residency, advisor and jury panelist 2017, 2019- jury panel member for “Discovered” award, Creative Sonoma, Sonoma County

TEACHING
2017-present: Lead teaching artist for West Side Elementary 2015- Resident teaching artist, Healdsburg SHED 2008-2010- Founder and lead teacher, Studio Project Item 8.a
280 of 395
Item 8.a
281 of 395
Item 8.a
282 of 395
Item 8.a
283 of 395
Item 8.a
284 of 395
Item 8.a
285 of 395
Item 8.a
286 of 395
Item 8.a
287 of 395
Item 8.a
288 of 395
Item 8.a
289 of 395
Item 8.a
290 of 395
Item 8.a
291 of 395
Item 8.a
292 of 395

TIFFANY & CO. - NEW YORK, NY // 2010 - 2014

VAN CLEEF & ARPELS - NEW YORK, NY // 2004 -2009
Create original artwork for Visual Merchandising collateral including backdrops for window displays and caseline collateral.

ADDITIONAL CLIENTSMichael Kors Bvlgari
Brooklyn Public Library Cynthia Vincent
Mrs John L Strong DL & Co.

Jam Master Jay Foundation Healdsburg Hotel
Noci Sonoma Corazon Healdsburg
TEACHINGNYU - NEW YORK, NY // 2011-2014
Adjunct professor for Tisch Graduate Program.

Taught Fine arts and Digital Arts course for Lighting,
Set and Costume designers.

MONTCALM HOTELS - LONDON, UK // 2024 -Present
Design and produce original hand-painted custom artworks to be reproduced and installed throughout the Hotel Suites and Lobby.

Item 8.a
293 of 395
MESSING BUDGET - Removable Wall Mural
Category Amount
Pre-Production & Project Management $4,000
Public Compliance & Insurance $2,250
Materials (Panels, Paint, Sealers, Hardware) $7,250
Fabrication (Cutting & Edge Sealing) $8,250
Painting Labor (Studio Production) $15,500
Installation & Equipment Rentals $6,750
Contingency $3,000
TOTAL (Not-To-Exceed) $45,000
Project Description
Fabrication and installation of hand-painted botanical and fruit cut-out panels constructed from 1/4" plywood or PVC board and flush-mounted to the existing 69ʼ x 23ʼ peaked wall. Panels will be fully sealed (front, back, and edges), finished with professional-grade mural paints, and protected with UV and anti-graffiti coating.

Item 8.a
294 of 395
MESSING BUDGET - Hand Painted Mural
Category Allocated Amount
Design & Project Management $4,000
Insurance & Public Compliance $2,000
Surface Preparation & Sealing $7,000
Paint, Materials & Protective Coatings $6,000
Lift Rental & Site Access $6,000
Artist & Assistant Labor $17,000
Closeout & Final Touches $1,000
Contingency (5%) $2,000
TOTAL PROJECT BUDGET $45,000
Project Description
Production of Hand-Painted Mural measuring approximately 69 x 23 ft (Peaked Wall) Estimated 1,300 sqft. Painted with professional-grade mural paints, and protected with UV and anti-graffiti coating.

Item 8.a
295 of 395
MESSING BUDGET - Freestanding Mural Wall
Category Allocated Budget
Engineering + Permitting $6,000
Wall Construction (Wood Frame, Reinforced Footings) $18,000 Equipment + Site Logistics $3,000
Mural Production – Hand Painted (Labor) $9,500
Paint + Protective Coatings $2,500
Insurance + Administration $1,500
Contingency $4,500
TOTAL PROJECT BUDGET $45,000
Project Description
Fabrication and installation of freestanding mural wall facing North Street. Measuring Approximately 22.5 x 8Ft (180sqft). Hand-painted botanical and Typography on MDO or Aluminum Sheeting painted off-site and professionally installed. Panels will be fully sealed (front, back, and edges), finished with professional-grade mural paints, and protected with UV and anti-graffiti coating.

Item 8.a
296 of 395
ARTIST FINALIST PROPOSAL 4:

NAOMI MCLEOD
Item 8.a
297 of 395
Item 8.a
298 of 395
Item 8.a
299 of 395
Item 8.a
300 of 395
Item 8.a
301 of 395
Item 8.a
302 of 395
Item 8.a
303 of 395
Item 8.a
304 of 395
Item 8.a
305 of 395
Item 8.a
306 of 395
Fabrication & Installation Timeline / Foley Pavilion banners Note: All dates are estimates. Final scheduling will depend on material lead times and the installation window approved by the city.

1. Materials Procurement
• Order placement and production
• Shipping and delivery
Estimated Duration: 2 3 weeks from date of order
(Varies by supplier)

2. Fabric Preparation
• Delivery of fabric to seamstress
• Sewing and securing sleeves for each truss attachment along all runs Estimated Duration: 2 4 days

3. Vinyl Lettering Production
• Design finalization (if required)
• Cutting lettering on masking vinyl
Estimated Turnaround: 4 days

4. Custom Banner Fabrication (End Panels)
• Spraying and painting
• Decorative finishing and detailing
Estimated Duration: 2 weeks

5. Back Ply Finishing
• Painting back ply
• Installation of vinyl lettering
Estimated Duration: 3 days
Item 8.a
307 of 395
ALTERNATE: - 5. Back Ply Finishing
• Print on material that is fastened to the back wall with grommets and fastened Estimated Duration: printing TBD install 2 days

6. On-Site Installation
• Banner installation using scissor lift
Estimated Duration: 3 4 days
Overall Project Duration
Approximately 6 8 weeks, depending on supplier lead times and the city-approved installation schedule.

Item 8.a
308 of 395
Item 8.a
309 of 395
Naomi Mcleod
Graduated from University of New Mexico with a BFA in painting and photography.

I currently live in Healdsburg, Sonoma County.

My references from this world have much to do with flora and natural flows in nature, as well as some of mans basic replications of natural form. I have found influence in botanical illustrations & paintings, and textiles for their use of pattern and imagination, but have allowed the imagination to transcend and create worlds based in the ethereal, as well as referencing the natural landscape around me.

I have lived many places, and find wonderment in place and our relation to them. New Lebanon NY, Santa Fe NM, San Francisco CA, Brooklyn NY, Seattle WA, Headlands CA, and now Healdsburg, I find my reality shifted in each respective place, as if a new lens has been put over my preexisting world, and I can’t help but have it inform my relationship with my work. I thrive on this newness and curiosity.

I enjoy playing with scale and materials. My most intimate and internal work is still very much oil on panel, but I have always enjoyed taking image and message large scale, and have done many murals and signage as a way to engage with a space. Nature is still my main guiding light and I find endless entrancement in the color / pattern / structure found in our immediate environment. Regardless of scale or material, the lines of nature are perennial in my work.

Item 8.a
310 of 395
ARTIST FINALIST PROPOSAL 5:

LIZ HICKOK
Item 8.a
311 of 395
Item 8.a
312 of 395
Item 8.a
313 of 395
Item 8.a
314 of 395
Item 8.a
315 of 395
Item 8.a
316 of 395
Item 8.a
317 of 395
Item 8.a
318 of 395
Item 8.a
319 of 395
Item 8.a
320 of 395
Item 8.a
321 of 395
Item 8.a
322 of 395
Item 8.a
323 of 395
Item 8.a
324 of 395
Item 8.a
325 of 395
Item 8.a
326 of 395
Corn Palace Park Bench,
Sunnyvale
Title: Resonant Fields
Date: 2026 (In process)
Materials: Mosaic and printed tile on
concrete bench
Dimensions: 16 x 72 x 18 in.

Location/Client: Corn Palace Park, City of
Sunnyvale, CA
Description: Resonant Fields is a mosaic
and printed tile bench for a new public
park on the site of a former community
farm stand. Flowing patterns evoke
currents of wind, light, and growth, with
native wildflowers and pollinators
emerging as moments of focus. Iridescent
and glow-in-the-dark tiles shimmer with
changing light, offering discovery by day
and night.

Project Budget: $7,000
Timeline: Spring 2026 installation
Item 8.a
327 of 395
Kiln-fired art tiles, UV and fade-resistant
Item 8.a
328 of 395
Phosphorescent Edge Tiles
Item 8.a
329 of 395
Los Altos Paseo
Title: Inflorescence
Date: 2022
Materials: UV printed flowers,
choreographed LED lighting, projection,
and interactive augmented reality video
(Collaboration with Phil Spitler)
Dimensions: 8 x 40 x 6 in. (variable;
printed flowers 80–96” H x 24–36” W)
Location/Client: 250 Third Street,
Downtown Los Altos, CA; Arts Los Altos
Description: Inflorescence is an
illuminated, interactive installation of
larger-than-life native wildflowers that
appear to dance and grow through AR. At
night, colored lights radiate from behind
the artwork, and ethereal flowers are
projected onto surrounding walls, creating
movement and wonder. The project
transforms an underutilized paseo into a
vibrant, immersive experience for viewers
of all ages.

Project Budget: $19,250
Timeline: Approximately 6 months, but it
continued to evolve over two years
Item 8.a
330 of 395
Dynamic projection
Item 8.a
331 of 395
Choreographed Lighting Augmented Reality
Item 8.a
332 of 395
Sunnyvale City Hall
Title: The Metamorphosis and
Memory of Flowers
Date: 2023
Materials: Framed photograph with
AR interface and sound
(collaboration with Phil Spitler)
Dimensions: 5 x 9 ft
Location/Client: Sunnyvale City Hall,
City of Sunnyvale
Description: This vibrant floral image
swirls with energy in the new City
Hall, twisting blooms into abstracted
moments. Collaborating with creative
technologist Phil Spitler, we added
interactive AR and sound that
immerse viewers in the flowers’
movement. The work celebrates
transformation, impermanence, and
nature’s capacity to inspire while
standing strong on its own.

Project Budget: $20,000
Timeline: Approximately 9 months
from proposal to installation
Item 8.a
333 of 395
Augmented Reality
Link to see the AR experience
Item 8.a
334 of 395
Market Street Mural
Title: Regeneration, Parts 1+2
Date: 2020
Materials: Color prints, wheat-
pasted on wood
Dimensions: L: 8'x20', Rt: 8'x9'
Location/Client: Market Street,
San Francisco, CA
Description:. This project began
during the shelter-in-place period
as a way to bring color, comfort,
and a sense of vitality to the
boarded storefronts along
Market Street. I transformed
photographs of resilient
California poppies using custom
procedural distortions created
with code, producing glowing
images meant to uplift and
energize the neighborhood.

Project Budget: $1,600 (non-
profit, partial donation)
Timeline: Two months to
complete
Item 8.a
335 of 395
Regeneration
Mural, Part 3
Installed up the street
from parts 1+2
Color print installed behind
glass
Item 8.a
336 of 395
Lenticular Artwork
Children’s Hospital of Orange County
Item 8.a
337 of 395
Lenticular Artwork
Children’s Hospital of Orange County
Item 8.a
338 of 395
Lenticular Artwork
Mountain View Aquatic Center
Item 8.a
339 of 395
Item 8.a
340 of 395
Liz Hickok
San Francisco, CA 94110 [email protected] www.lizhickok.com Artist Bio
Liz Hickok is a San Francisco based artist working in photography, video, sculpture, and installation. Her practice creates images and environments that examine the shifting relationship between urban landscapes and natural forces. Her San Francisco in Jell-O series gained national media attention, with coverage in the New York Times, NPR, and CBS, using playful materials to illuminate seismic and environmental systems.

Hickok's photographic work has been exhibited at arts institutions across the United States and internationally, and is held in collections including the Museum of Fine Arts, Houston, Kaiser Permanente, UCSF Hospitals, Meta, Google, and Mills College Art Museum.

Her practice has expanded to include large-scale photo-based public installations that invite participation, from interactive projects across Silicon Valley to lenticular artworks that create illusions of movement. Hickok holds an MFA from Mills College and a BFA from Tufts University and the School of the Museum of Fine Arts, Boston.

Item 8.a
341 of 395
Item 8.a
342 of 395
Liz Hickok 2
2012 Fugitive Topography, Bg ArtSite, Bedford Gallery, Walnut Creek, CA 2011 Jiggling Geography, De Santos Gallery, Houston, TX 2007 San Francisco in Jell-O, Pittsburg State University Gallery, Pittsburg, KS 2007 Scottsdale in Jell-O, Scottsdale Center for the Performing Arts with Scottsdale Public Art, Scottsdale, AZ 2006 Magnitude X, Exploratorium, San Francisco, CA
2005 Eye Candy, Triptych Gallery, Berkeley, CA
1996 120 seconds, BAG Gallery, School of the Museum of Fine Arts, Boston, MA Selected Group Exhibitions
2026 Contemporary Open, Cura Contemporary, Morgan Hill, CA 2025 Queer Perspectives, Michael Warren Contemporary, Denver, CO Pandora’s Box, Artworks Downtown, San Rafael, Curated by Victoria Heilweil 2024 Sacred Terrain, Euphrat Museum, De Anza College, Cupertino, MA 2023 Under Water, Palo Alto Art Center, Palo Alto, CA
2022 The Great Wave, Santa Clara University, Santa Clara, CA Crystal Realities to Artificial Intelligence: Explorations in Photography, Dishman Art Museum, Beaumont, TX Landscape of Material and Mind, a SciArt Initiative at New York Hall of Science, Queens, NY 2021 Architecture 2021, New York Center for Photographic Art, NYC Into the Rearview Mirror: A Look Back at 2020, Lone Tree Arts Center, Lone Tree, CO Art in the Time of Covid, New Museum of Los Gatos, Los Gatos, CA 2020 Wall of Shame (Social Response Work), Michael Warren Contemporary, Denver, CO Reimagined Landscapes, Center for Photographic Art, Carmel, CA The Great Wave, Bedford Gallery, Walnut Creek, CA
2019 Surreal Sublime, San Jose ICA, San Jose, CA
Salon at the Triton, Santa Clara, CA, juror Kevin Chen, First Finalist Award in Photography 2018 Bay Area Currents, Smith Anderson North/Photo Alliance, San Anselmo, CA Supernatural Urban, Peephole Cinema, San Francisco, CA
SLICE Juried Exhibition, Pence Gallery, Davis, CA
Water, PhotoPlace Gallery, Middlebury, VT, juried by Ann Jastrab Natural Systems, Chandra Cerrito Contemporary, Oakland, CA 2017 Waterlines, New Museum of Los Gatos, Los Gatos, CA Inner Nature, Gallery 1317, San Francisco, CA
Detritus, San Jose ICA, San Jose, CA, curated by Kevin B. Chen, Lisa Ellsworth and Lordy Rodriguez 2016 The Alchemist, Root Division, San Francisco, CA
2015 Nourish, Napa Valley Museum, Napa, CA
Re-Tratar, GuatePhoto Festival, Guatemala City, Guatemala 2014 City Streets, Studio Gallery, San Francisco, CA
2013 Moving Pictures, Brand 10 and X Art Space, Dallas, TX Alternative process, City College Art Gallery, San Francisco, CA Parallax Views, San Jose ICA, San Jose, CA
2012 What's Big is Little/What's Little is Big, Susquehanna Art Museum, Harrisburg, PA Color/Light, City Hall, San Francisco, CA
2011 Synthetic, Winston Wächter Fine Art, Seattle, WA
Chain Letter, Shoshana Wayne Gallery, Los Angeles, CA
Reconstructed World, di Rosa, Napa, CA
Shadowshop, San Francisco Museum of Modern Art, San Francisco, CA 2010 You are Here, Mapping the Psychogeography of New York City, Pratt Manhattan Gallery, New York, NY Off the Strip, New Genres Festival, Contemporary Art Center, Las Vegas, NV (exhibition and video screening) Strange Beauty, Center for Fine Art Photography, Ft. Collins, CO, jurors Darren Ching & Debra Klomp Ching Item 8.a
343 of 395
Liz Hickok 3
Off the Map, Kirkland Art Center, Kirkland, WA
Discoveries of the Meeting Place, FotoFest, Houston, TX, Selected by Rixon Reed, PhotoEye Gallery There's No Place Like Here, Tower Gallery at SUNY Brockport, Brockport, NY 2009 You Art What You Eat, Kidspace at Mass MoCA, North Adams, MA Evolution of Print: Artists of Kala, Oakland Museum at the Oakland International Airport 2008 Luminous Communities, Delaware Center for the Contemporary Arts, Wilmington, DE Close Calls, Headlands Center for the Arts, Sausalito, CA Places Between, Diablo Valley College Art Gallery, Pleasant Hill, CA 2007 C.T. Fish, Ha’Kibbutz Israeli Art Gallery, Tel Aviv, Israel Strange Weather, David Cunningham Projects, San Francisco, CA 2006 Cultivating Creativity, Yerba Buena Center for the Arts, San Francisco, CA It's a Small World: Scale in Contemporary Photography, San Jose Museum of Art, San Jose, CA Kala Fellowship Exhibition (Part 1), Kala Art Institute, Berkeley, CA Reconsidered Materials, Exploratorium, San Francisco, CA Science and Education Film Program, Exploratorium, San Francisco, CA (Video screening) 2005 CoCA Annual, Center on Contemporary Art, Seattle, WA Mayhem, Southern Exposure, San Francisco, CA
New California Masters, WORKS/San Jose, San Jose, CA
Residencies
2018 Center for Arts, Design and Social Research, Spoleto, Italy 2012 ArtWorks Downtown and Dominican University, San Rafael, CA 2009 Kidspace at Mass MoCA, North Adams, MA
2008 Headlands Center for the Arts, Sausalito, CA
Delaware Center for the Contemporary Arts, Wilmington, DE Santa Fe Art Institute, Santa Fe, NM
2007 Scottsdale Public Arts, Scottsdale, AZ
2005 Kala Art Institute, Berkeley, CA
Selected Bibliography
Alterwitz, Linda. Ground Waters, LENSCRATCH, (Art & Science feature, Fine Art Photography Daily, website) Jan 4, 2019 Baker, Kenneth. Strange Weather at DCP, SAN FRANCISCO CHRONICLE, September 8, 2007, p. E10 BAY GUARDIAN, San Francisco Bay Area, August 9-15, 2006, p. 40 Birnbaum, Molly. Eye Candy, ART NEWS, June 2007, p.32
Brown, Patricia Leigh. In Memory of 1906, a City Shakes Like a Bowl Full of Jell-O, THE NEW YORK TIMES, Feb 5, 2006, p.16 Butler, Lindsay. Artist Molds Tasty Scottsdale, SCOTTSDALE TRIBUNE, January 25, 2007, p. A3 Butler, Lindsay. Scottsdale in Jell-O, SCOTTSDALE TRIBUNE, August 28, 2006, p. A3 Castro, Stephanie. The Hot List, 7X7 SF, October 2006, p. 86 Dix, Crista. Rule Breakers: Liz Hickok, DON’T TAKE PICTURES (online photography magazine), July 20, 2015 Gentille, Michele. Food for Art’s Sake, NEW YORK TIMES STYLE MAGAZINE, Fall 2006, p. 24 GUSTO, Spring 2007, pp. 8-10, 16, 17, 20, 23, 29, 31
Hedrick, Bill. The Photo Artistry of Liz Hickok, THE PHOTOGRAPHER, January/February 2021, p. 36-37 Kelley, Bruce. Click, SAN FRANCISCO MAGAZINE, December 2005, pp. 40- 41 Koetzle, Hans-Michael. Grobstadt als Dessert, PHOTO INTERNATIONAL, April 2008, p. 44-53 Leaverton, Michael. It’s Better with Jell-O, SF WEEKLY, April 23-29, 2009, p. 22 and 24 Lopez Schmalz, Leah. Mapping: ALL Gallery Navigates to New Space with New Show, VALLEY COURIER, Dec 29, 2005, p.C-6 McGrath, Joy. Liz Hickok ’92, ST. ANDREWS MAGAZINE, Summer 2007, p. 22-25 Morris, Barbara, Detritus @ San Jose Institute of Contemporary Art, SquareCylinder, August 12, 2017 Item 8.a
344 of 395
Liz Hickok 4
Owens, Annie. Bay Area in Jell-O, HI-FRUCTOSE, Volume 3, 2006, pp. 6-9 Paglia, Michael. Photographer Liz Hickok Shoots Tiny Environments covered with Crystals, WESTWORD DENVER, April 2, 2015 Speer, Richard. The Artist Who Ate San Francisco, WILLAMETTE WEEKLY, October 12, 2005 Swanhuyser, Hiya. Raw Stuff, SF Weekly, February 29, 2008, p. 22 Vincent, Jane C.W. Redevelopment with a Wiggle, JOURNAL OF HOUSING & COMMUNITY DEVELOPMENT, May/June, 2009, p.6 -11 Westbrook, Lindsey. Reconsidered Materials, ART WEEK, May 2006, Cover and p. 25 Woods, Randy. Urban Jiggle, PHOTO MEDIA, Fall 2007, p.74 Zumba, Christine. A Small World at the San Jose Museum of Art, DISCOVER SILICON VALLEY, December 2006, p. 8 Selected Public and Private Collections
YouTube, San Bruno, Autodesk, San Francisco, CA / Sutter Health's California Pacific Medical Center, Van Ness Campus, San Francisco, CA / Google, San Francisco, CA / Kaiser Permanente Medical Center, San Francisco, CA / UCSF Hospitals Mission Bay, San Francisco, CA / The Museum of Fine Arts, Houston, TX / Blue Shield of California, San Francisco, CA / Mills Art Museum, Oakland, CA / Joaquim Paiva Collection, Museo de Arte Moderna, Rio de Janeiro, Brazil / Gemma and Luis De Santos, Houston, TX
Item 8.a
345 of 395
Liz Hickok
San Francisco, CA 94110 [email protected] www.lizhickok.com Foley Family Pavilion, Healdsburg, CA
Project Concept Proposal
Concept Overview: Radiant Agricultural Sun: A Seasonal Cycle This project transforms the building into a seasonally unfolding landmark inspired by Healdsburg’s orchard and vineyard heritage. The design moves across the architecture as a continuous agricultural cycle — bloom to abundance to harvest to rest — honoring both natural systems and human cultivation. ● Radiant agricultural sun as central organizing symbol ● Contemporary stained-glass sensibility expressed through light and color ● Architecture treated as a living seasonal surface
Material Approach
The installation combines durable, high-impact materials integrated directly into the building. ● Horizontally hung banners, modular printed panels
● Architectural integration across wall planes
● Reflective and light-reactive elements
● Designed for weather resistance, longevity, and visual impact Spring – Left Side (Horizontal Banners)
Spring introduces emergence, movement, and renewal.
● Orchard blossoms, pollinators, light floral movement
● Kaleidoscopic palette of pinks, purples, fresh greens ● Airy compositions emphasizing growth and possibility
Nine double-sided banners will be fabricated from 18 oz premium vinyl scrim. Printing will be completed locally at Bob’s Signs in Healdsburg, who will also handle banner installation. ● Double-sided for visibility from interior and street
● 4 feet tall, ranging from 10 to 16 feet wide
Item 8.a
346 of 395
● Hung in a staggered configuration to echo the stepped architecture and introduce movement ● Bright, vibrant color designed for long-distance visibility ● Lightweight, durable, and wind-appropriate
The imagery evokes transparent stained glass while utilizing banner material for flexibility, weather resistance, and cost efficiency.

Summer – Main Back Wall
The back wall, featuring modular metal prints, serves as the visual anchor and heart of the project. ● Radiant agricultural sun structure
● Modular printed elements creating luminous depth
● Sunflowers, peaches, heirloom tomatoes, golden plums, cherries ● Warm, saturated tones; fullness and abundance
The end wall installation consists of outdoor-grade metal prints cut into 51 circular elements ● Circles ranging from 8" to 48" in diameter, with the largest centered as the focal point. ● Mounted floating off the wall to create dimensionality ● Durable exterior fabrication appropriate for long-term installation ● Layered circular composition reinforcing the radiant sun concept The imagery references cathedral stained glass while remaining contemporary and materially appropriate for an exterior environment.

Fall – Right Side (Banners)
Fall shifts toward harvest, density, and gathering.
● Wine grapes, dark plums, pears, apples, turning grape leaves ● Rich palette of rust, plum, gold, deep green
● Denser compositions emphasizing maturity and culmination These banners mirror the spring installation in structure while deepening in tone and visual weight to reflect harvest season.

Winter – Roof, Skylight & Evening Activation
Winter completes the cycle through movement, reflection, and subtle environmental references.

Reflective River Installation
● 1" wide reflective agricultural bird-scare ribbon
● Hung from one end of the building, over the rafters, to the opposite end ● Suspended to gather and dip at the center, forming a river-like gesture Item 8.a
347 of 395
This material is traditionally used by farmers to deter birds from crops, directly referencing regional agricultural practice. Here, it becomes sculptural and playful — moving with air currents, catching sunlight, and casting shimmering reflections throughout the space. The flowing installation echoes nearby Foss Creek and introduces a water reference. All ribbons will be securely installed and engineered for durability.

Diffraction Film Light Elements
● Removable diffraction grating film applied as small circular decals ● Installed on limited areas of interior skylights
● Several hundred small circles distributed across glazing Diffraction grating film is a thin optical material that bends light into rainbow spectra as sunlight passes through it. These subtle applications create prismatic reflections throughout the day, evoking rain and winter moisture while introducing moments of surprise and delight without permanently altering the structure. The film will not alter the color of the building in a significant way, except for adding rainbows in small areas.

Evening Gobo Projections
● Three gobo projectors with custom-designed slides
● Large-scale projection onto the ground plane
● Slow rotational movement
A gobo projector uses a custom stencil inserted into a focused light fixture to project crisp imagery. The projected patterns will reference rain and the flow of Foss Creek, extending the winter theme into the evening hours. The projections will remain primarily neutral in tone, adding pattern and motion without dramatically altering the building’s color.

Together, these winter elements introduce motion, reflection, and playful interactive visual experiences while remaining budget-conscious and reversible.

Project Elements & Fabrication Summary
● 9 double-sided vinyl scrim banners (plus 1 test)
● 51 outdoor-grade floating metal print circles
● Reflective ribbon installation
● Diffraction film skylight applications
● Three gobo projectors with custom slides
All materials are selected for durability, safety, and long-term performance in an outdoor public environment.

Item 8.a
348 of 395
Imagery Development
The renderings included in this proposal are conceptual studies intended to communicate direction and composition. They are not final artwork.
● Final imagery will be created using high-resolution original photography ● Surface treatments and stylistic refinement will occur during development ● Opportunity for community input and iterative refinement This approach maintains conceptual clarity while allowing flexibility during final design development.

Future Phase – Augmented Reality
A future phase could incorporate an augmented reality layer that expands the visual and narrative experience of the installation.
● Storytelling elements connected to local agricultural history ● Archival imagery and community narratives
● Animated overlays tied to the seasonal cycle
● Interactive mobile-access components
This digital layer could be developed following the initial installation with additional time and dedicated funding.

Seating & Community Activation
The original concept included two custom-fabricated movable benches designed to echo regional farming forms. Due to current budget constraints (approximately $10,000 for custom fabrication), they were not included in the submitted budget.

Durable, attractive public-use bench options ranging from approximately $535–$1,500 each have been identified and referenced in the budget materials.

A potential future approach could include donor-supported benches with recognition plaques. I would be happy to advise on bench selection, placement, or design refinement at a future stage if this element moves forward.

Item 8.a
349 of 395
Liz Hickok
San Francisco, CA [email protected] www.lizhickok.com
Slide List: Radiant Agricultural Sun

1. Title: Spring: Emergence and Renewal, showing overview and two closer-up.

Media: 18 oz premium vinyl scrim banners, double-sided
Scale: Five banners, each 4 ft tall × 10 to16 ft wide
Installation: Designed and photographed by artist. Fabricated and installed by Bob's Signs, Healdsburg. Hung in staggered configuration, using 1/4" coated cable with a 1400lb work load.

2. Title: Summer: Radiant Agricultural Sun
Media: Outdoor-grade metal sublimation prints on aluminum, circular elements Scale: 51 circles ranging from 8" to 48" in diameter. Full size is approximately 15 ft high by 40 feet wide.

Installation: Mounted floating off the wall for dimensionality; durable exterior fabrication

3. Title: Detail: Spring Blossoms and Pollinators
Media: 18 oz premium vinyl scrim, double-sided banner
Scale: Detail view; banner 4 ft tall × 14 ft wide
Installation: Same as slide #1

4. Title: Fall: Harvest and Culmination
Media: 18 oz premium vinyl scrim banners, double-sided
Scale: Four Banners, each 4 ft tall × 10–16 ft wide
Installation: Staggered hanging; same method as spring

5. Title: Seasonal Cycle: Full Composition and Street Presence Media: Vinyl scrim banners (spring/fall) + floating metal print circles (summer) Scale: Full building span
Installation: Integrated across wall planes; banners and floating metal prints

6. Title: Summer Detail: Sunflowers, Stone Fruit, and Abundance Media: Outdoor-grade metal prints, circular
Scale: Circles 8"–48" diameter; largest circle centered as focal point. Full size is approximately 15 ft high by 40 feet wide.

Installation: Floating mount off wall surface
Item 8.a
350 of 395

7. Title: Winter Elements Sketch: Reflective Ribbon and Diffraction Grating Film Media: 1" reflective agricultural bird-scare ribbon. Diffraction grating film.

Scale: 1" Ribbon spans full building length; Film applied as small circles (2 in to 6 in diameter) scattered across interior skylights
Installation: Ribbon hung over rafters, suspended to dip at center, attached securely with clamps. Film applied as removable circular decals on glazing Conceptual rendering: final ribbon placement and rainbow distribution will differ. 8 + 9.

Title: Diffraction Grating Film: Material Sample and Rainbow Reflections Media: Diffraction grating film
Scale: Small circular decals; several hundred distributed across skylight glazing Installation: Removable application on interior skylight surfaces; no permanent alteration to structure
Slides show material tests and rainbow reflections in my home. 10 + 11.

Title: Reflective Ribbon: Material Sample and Light Behavior Media: 1" wide reflective agricultural bird-scare ribbon Scale: Hung from one end of building to the other, approximately 2 – 5 feet across.

Installation: Suspended over rafters in a river-like gesture; secured for durability Samples demonstrate the ribbon's reflective qualities and light behavior

12. Title: Evening Activation: Gobo Projectors and Precedent Work Examples of the artist's previous installations using gobo projection Media: Gobo projectors with custom-designed slides
Scale: Large-scale projection onto ground plane
Installation: Three projectors; slow rotational movement; projects rain/water patterns referencing Foss Creek

13. Title: Winter Evening: Water Projection Concept and Foss Creek Inspiration (Conceptual Rendering)
Media: Gobo projectors, custom stencil slides
Scale: Ground plane projection; primarily neutral tones Installation: Three gobo projectors; pattern and motion without altering building color Photo of Foss Creek for inspiration
Please Note: The renderings included in this proposal are conceptual studies intended to communicate direction and composition. They are not final artwork. • Final imagery will be created using high-resolution photography • Surface treatments and stylistic refinement will occur during development • Opportunity for community input and iterative refinement Item 8.a
351 of 395
Item 8.a
352 of 395
Benches, not included in quote Price Each
Timing $13,856
Silver Contemporary Aluminum 6’ $525 each, 55lbs $525 2 $1,050 Or- Bench with Diamond Pattern Steel in bright colors $829 1 $829 And Swing with Diamond Pattern Steel in bright colors $1,525 1 $1,525 Or: Two Custom Designed and Fabricated benches plus install + artist fee $5,000 2 $10,000 Production: 2.5 - 3 months
Installation: 7 days . 5 days to install, two days for finishing touches Item 8.a
353 of 395
ARTIST FINALIST PROPOSAL 3:

JAKE MESSING
Item 8.a
354 of 395

CITY OF HEALDSBURG

CITY COUNCIL AGENDA STAFF REPORT
MEETING DATE: May 4, 2026
SUBJECT: Local Preference Policy for Affordable Housing: Disparate Impact Study Results and Direction on Ordinance Framework
PREPARED BY: Stephen Sotomayor, Housing Director
STRATEGIC INITIATIVE(S):

Expand Affordable Housing Opportunities
RECOMMENDED ACTION(S):

Receive a presentation on the results of the Local Preference Disparate Impact Study and provide direction to staff on next steps including a potential Local Preference Ordinance for incomerestricted housing units pursuant to Government Code section 7061 (SB649).

COMMUNITY ENGAGEMENT/OUTREACH:

This item will be considered at a regular City Council meeting, providing an opportunity for public comment. Consistent with City Council direction, staff will incorporate appropriate outreach and engagement efforts as part of any possible future ordinance development, including coordination with community-based organizations, affordable housing developers, and other stakeholders.

BACKGROUND:

The City of Healdsburg adopted its Local Preference Policy through Resolution No. 22-2019 on February 19, 2019, to prioritize affordable housing opportunities for residents and workers with ties to the community (Attachment A, Local Preference Resolution).

Since the adoption of this resolution, the City has implemented the policy through regulatory agreements and developer-led marketing plans. In practice, the City has relied on early, targeted, and community-based outreach, including partnerships with organizations such as Corazón Healdsburg, to ensure local residents and workers are aware of and able to access affordable housing opportunities.

This approach has resulted in a high proportion of affordable units being occupied by local households.

However, because the policy was adopted by resolution prior to enactment of SB 649, it was not Item 8.b
355 of 395
developed under the State’s current tenant preference ordinance framework and does not fully incorporate the statutory requirements, reporting, and implementation structure required by Government Code section 7061.

In September 2022, the State enacted Senate Bill (SB) 649 (effective January 1, 2023), which creates a State policy supporting local preference for lower income households subject to displacement and establishes a formal, California Department of Housing and Community Development (HCD) administered process for codifying local preference ordinances.

Healdsburg’s Local Preference Policy was adopted by resolution before SB 649 was enacted, so it was not developed pursuant to SB 649.

A Disparate Impact Study provides the analysis needed to align the City’s Local Preference Policy with these requirements.

On August 4, 2025, the City Council received a presentation on the Local Preference Policy and directed staff to proceed with evaluation of a Local Preference Ordinance consistent with SB 649.

Since that time, the City has worked with Freebird Development, LLC, developer of the Saggio Hills project, to support preparation of a Disparate Impact Study, which was paid for by Freebird Development and conducted by Economic Planning Systems (EPS). The study was used to evaluate the impacts of the local preference requirement in the Saggio Hills Disposition and Development Agreement (DDA), given project funding sources.

DISCUSSION/ANALYSIS:

Existing Local Preference Framework
Resolution No. 22-2019 establishes a local preference that prioritizes applicants based on residency, employment, and prior ties to Healdsburg and surrounding areas, applied in a general order of priority as follows:
 First Priority: Qualified buyers or renters who live or work in the City limits of Healdsburg.
 Second Priority: Qualified buyers or renters who live or work in unincorporated Healdsburg, but within the 95448 ZIP code.
 Third Priority: Qualified buyers or renters who live or work in Windsor (ZIP 95492), Geyserville (ZIP 95441), or Cloverdale (ZIP 95425), including those cities’ unincorporated boundaries within the 95492, 95411, or 95425 ZIP codes.  Fourth Priority: Individuals who previously lived in Healdsburg (within the City limits or unincorporated 95448), as evidenced by prior enrollment in Healdsburg public or private schools, or by a previously active utility account with the City.

The policy does not establish a fixed allocation of units or a standardized lease-up methodology.

Instead, it functions as a prioritization framework implemented through developer marketing plans and outreach efforts.

Item 8.b
356 of 395
In practice, the City has relied on:
• Early, community-based outreach
• Partnerships with local organizations
• Multilingual application assistance
• Targeted engagement of local residents and workers
However, because the policy is implemented through project-specific approaches and must respond to varying funding sources and regulatory requirements, it has at times resulted in differing interpretations by developers and inconsistent implementation across projects.

Disparate Impact Study: Key Findings
The Disparate Impact Study, conducted by Economic Planning Systems (EPS), evaluated whether a local preference policy based on geographic criteria would result in unequal access to affordable housing.

The study found:
• Demographic differences between Healdsburg and the broader Sonoma County region result in measurable differences in access under a geographically based preference system. • Certain racial and ethnic groups—including Black, Asian, and Native Hawaiian or Pacific Islander households would likely receive fewer housing opportunities under a fully applied local preference policy, falling below the commonly used “four-fifths test” threshold (a standard used by federal agencies to assess disparate impact, under which a group’s access should be at least 80 percent of that of the highest-performing group) • Expanding the geographic preference area broadens the pool of eligible applicants and makes the pool more reflective of the region’s overall demographics; however, it does not eliminate potential disparate impacts because the differences between the local and regional population remain.
• The Disparate Impact Study concluded that limiting the application of local preference to a portion of units, approximately 40 percent under the broadest geography studied, could mitigate potential disparate impacts and maintain compliance with commonly accepted thresholds, such as the four-fifths test.

These findings establish that quantifiable local preference requirement can be implemented, but only if it is limited in scope and applied to clearly defined and objective eligibility criteria, consistent with the State’s framework for tenant preference policies. Broadly applying preference to all units in a project is not supported by the study.

Regulatory Context and Housing and Community Development (HCD) Guidance Any local preference must avoid illegal discrimination and comply with State and federal fair housing laws, including the Federal Fair Housing Act of 1968 (42 U.S.C. § 3601, et seq.), the California Fair Employment and Housing Act (Gov. Code §§ 12900–12996), the California Unruh Item 8.b
357 of 395
Civil Rights Act (Civ. Code § 51). Additionally, public agencies have a duty to affirmatively further fair housing. (Gov. Code § 8899.50.)
HCD’s Housing Accountability Unit emphasizes that any Local Preference Ordinance must meet these requirements:
 HCD Submittal: The City must submit the ordinance and findings to HCD within 30 days of adoption.
 Webpage Publication: The City must post the full ordinance and supporting materials on a dedicated webpage within 90 days of adoption (Gov. Code § 7061.1).  Annual Reporting: The City must include ordinance outcomes in the Housing Element Annual Progress Report (APR) (Gov. Code § 7061.2).
 Fair-Housing Protections: Prior to adoption, the City must conduct a disparate-impact study; define clear, objective eligibility criteria (e.g., displacement due to no-fault evictions); and limit local-preference set-asides to no more than 25–35 percent of units to guard against exclusionary impacts.

HCD also shared these recommended practices, drawn from successful implementations in San José, Berkeley, and National City:
 Disparate-Impact Study: Perform an analysis to identify and mitigate unintended discriminatory effects.
 Unit-Cap Limits: Reserve in the approximate range of than 25–35 percent of affordable units for local preference to balance local needs with equitable access.  Objective Eligibility: Specify verifiable criteria—such as displacement from no-fault evictions or substandard housing.
 Robust Outreach: Employ multilingual marketing and community workshops to ensure inclusive applicant pools.

Project-Level Implementation and the Role of Marketing
In practice, implementation of the City’s Local Preference Policy varies across projects. Some developers incorporate preference through structured processes such as lotteries with preference points, while others apply the policy more informally. In some cases, developers have also expressed concern that the resolution does not provide a clear or standardized implementation framework, or that it may create compliance risk depending on the funding source used in the project Certain affordable housing funding sources, including the Low-Income Housing Tax Item 8.b
358 of 395
Credit (LIHTC) program, require tenant selection processes to comply with fair housing laws and “public use” requirements. Under federal law, LIHTC properties must be available for use by the general public and cannot impose preferences that unduly restrict access. (26 U.S.C. § 42(g)(9); see also 26 C.F.R. § 1.42-9. In those instances a Local Preference Ordinance would create a threshold for selection of local tenants that exceeds what is currently in place.

Despite these differences, a consistent factor across successful projects is the use of early, targeted, and community-based marketing. Ensuring that Healdsburg residents and workers are aware of housing opportunities at the outset has proven to be the most effective method for achieving strong local occupancy outcomes.

A Local Preference Ordinance would not replace this approach but would provide an additional way to address specific policy objectives, such as displacement. Marketing and outreach would remain the primary driver of local outcomes, with the ordinance adding consistency and clarity.

Administrative Considerations Implementing a Local Preference Ordinance If Council adopts an Ordinance, the Ordinance should include a requirement that applicants provide verification of their eligibility for certain, defined preference categories. An Ordinance should also require annual reporting to HCD and maintaining a publicly accessible webpage with the adopted ordinance and supporting materials.

An Ordinance should also require coordination with existing and future affordable housing developers to establish consistent application and lease-up processes.

Recommendation
Staff recommends consideration of a Local Preference Ordinance based on a tiered approach, with local preference applied within the range supported by the Disparate Impact Study, up to approximately 40 percent of units. Under this framework, preference would be prioritized first for income-qualified local households experiencing or at risk of displacement, including:
• Households displaced due to no-fault eviction
• Households displaced due to substandard or unsafe housing conditions • Households at risk of displacement due to loss of naturally occurring affordable housing This would be followed by a secondary preference for income-qualified households who live or work in the City of Healdsburg, consistent with the City’s existing Local Preference Policy.

Detailed implementation, including the structure of the preference system, verification requirements, and tenant selection process, will be developed through the ordinance and tenant selection plan framework to ensure consistency with fair housing requirements and applicable funding sources, in coordination with affordable housing developers.

Areas for Consideration
Staff’s recommendation focuses on prioritizing displacement-related categories. These are clear, objective, and can be applied consistently across projects and are supported by our Housing Element policies.

Item 8.b
359 of 395
The Disparate Impact Study shows that broader definitions, particularly geographic preferenceon its own when applied across all units, can lead to unequal outcomes. For that reason, staff recommending a tiered approach, not to remove geographic preference, but to prioritize displacement as the primary policy focus while continuing to include local residency and workforce within the overall preference structure.

The purpose of this item is to confirm City Council’s concurrence with this approach and these categories. Staff will return with the detailed structure, including percentages and implementation, as part of an ordinance.

ENVIRONMENTAL STEWARDSHIP:

Not Applicable.

ALTERNATIVES:

1. Modify the Proposed Recommendation
Provide direction to develop a Local Preference Ordinance.

2. Continue Existing Policy Without Adopting an Ordinance Continue implementing the Local Preference Policy through marketing and outreach without adopting the policy by ordinance.

FISCAL IMPACT:

The Disparate Impact Study conducted by Economic Planning Systems (EPS) was funded by Freebird Development Company. Development of a Local Preference Ordinance and associated implementation framework will require staff time and resources, including potential costs related to program administration. The adopted budget for the Measure S Affordable Housing Fund includes sufficient appropriations to support the required staff time and reporting requirements.

ENVIRONMENTAL ANALYSIS:

This item involves policy direction related to development of a Local Preference Ordinance and does not constitute a project under the California Environmental Quality Act (CEQA) pursuant to CEQA Guidelines Section 15378, as it will not result in a direct or reasonably foreseeable physical change in the environment.

ATTACHMENT(S):

Attachment A: City of Healdsburg Local Preference Policy Resolution (Resolution No. 22- 2019)
Attachment B: Summary of Tenant Preference Policy Approaches in California Jurisdictions Attachment C: Disparate Impact Study
Item 8.b
360 of 395

CITY OF HEALDSBURG
RESOLUTION NO. 22-2019

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF

HEALDSBURG ADOPTING A LOCAL PREFERENCE POLICY

FOR LOCAL AFFORDABLE HOUSING PROJECTS
WHEREAS, the City Council of the City of Healdsburg has made access to healthy and safe housing for all Healdsburg residents a high priority; and WHEREAS, in an effort to address the housing needs of the community, the City has formed strategic partnerships with a number of experienced housing service providers including Reach for Home (formerly NSCS), Housing Land Trust of Sonoma County, Committee on the Shelterless (COTS), and Fair Housing Advocates of Sonoma County; and WHEREAS, in November 2018, the Healdsburg voters enacted Measure P, allowing the City to issue building permits for 150 deed-restricted, “missing middle” units, in addition to those building permits issued pursuant to the Growth Management Ordinance, in a three year cycle. “Missing middle” is defined as 120%-160% of area median income; and WHEREAS, over the past several years, the City has included various local preference provisions in regulatory agreements with affordable housing developers; and WHEREAS, the local preference provisions have varied from project to project but, in general, have given preference to qualified applicants who live or work in the City of Healdsburg; and
WHEREAS, to the extent not otherwise found to be inconsistent with the federal Fair Housing Act or any other federal or State law, the City Council wishes to take efforts to ensure that there is an adequate supply of affordable housing within the City for individuals who live and work in the City, as permitted by law and consistent with the regulations for funding sources for affordable housing development projects; and
WHEREAS, approval of this resolution is an administrative activity of the City and will not result in direct or indirect physical changes in the environment.

NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Healdsburg does hereby require the following provision be included in all future regulatory agreements governing deed restricted housing:

The housing units subject to this Agreement shall be subject to the City’s local preference policy. First priority shall be granted to qualified buyers or renters who live or work in the city limits of Healdsburg. If there are no qualified buyers or renters who meet this criteria, second priority shall be granted to qualified buyers or renters who live or work in unincorporated Healdsburg, but within the 95448 zip code. If there are no qualified buyers Item 8.b
361 of 395
Item 8.b
362 of 395
Attachment B
Summary of Tenant Preference Policy Approaches in California Jurisdictions A. Displacement-Focused Policies (More Closely Aligned with SB 649 Framework) Jurisdiction Primary Categories Structure Alignment
Campbell Displacement; capped
workforce; residents; workers
Tiered Higher alignment (displacement
prioritized; capped categories)
Hayward Displacement-based Ordinance Higher alignment (studysupported) National
City
Displacement-based Ordinance Higher alignment (targeted approach)
Berkeley Displacement; impacted
communities
Targeted Higher alignment (equityfocused criteria)
Santa Cruz Displacement; local
preference
Ordinance Higher alignment (recent policy
structure)
B. Geographic / Live-Work Preference Models
Jurisdiction Primary Categories Structure Alignment
San Mateo Residents; workers Program Lower alignment (broad geographic preference)
Fairfield Residents; workers Program Lower alignment (live/work model) Fremont Workers (live/work) Ordinance Moderate alignment (workforcefocused) Santa Clara Residents; workers Program Lower alignment (traditional structure)
San Luis
Obispo
Residents; county
workers
Tiered Lower alignment (geographic
expansion)
Placer County Residents; workers Program Lower alignment (“lease to locals”) C. Hybrid and Tiered Systems
Item 8.b
363 of 395
Jurisdiction Primary Categories Structure Alignment
San Francisco Displacement;
neighborhood
Tiered Moderate to higher alignment
(limited geographic preference)
Oakland Live/work; displacement Hybrid Moderate alignment (mixed structure)
East Palo
Alto
Residents; workers;
displacement
Hybrid Moderate alignment
Pasadena Residents; workers Program Moderate alignment
Santa Monica Residents; workers Guidelines Moderate alignment D. Multi-Category and Specialized Systems (Varied Alignment) Jurisdiction Primary Categories Structure Alignment
Beverly Hills Multi-tier displacement;
special groups
Tiered Moderate alignment
(displacement)
Menlo Park Live/work;
displacement; unhoused
Multi-category Moderate alignment (broad
categories)
Cotati Residents; workforce;
special groups
Multi-category Lower alignment (geographicheavy)
San Leandro Residents; employees;
workers
Ordinance
(limited)
Lower alignment (not applied to
all projects)
Irvine Residents; workers Program Lower alignment
Ojai Displacement; tenant
protections
Ordinance Higher alignment (linked to
displacement policy)
Definitions of Policy Approaches and Terms
Types
Item 8.b
364 of 395
• Targeted Approach
A policy that applies preference to clearly defined groups tied to specific policy goals, such as displacement or housing instability.
• Tiered (Priority-Based) System
A system that ranks applicants into priority levels (for example, Priority 1, Priority 2) and fills units in sequence based on those tiers. Higher-priority groups are served first before moving to lower tiers.
• Program-Based / Administrative Approach
A policy implemented through program guidelines, marketing practices, or administrative procedures rather than a formal ordinance. These approaches may vary by project and are often less standardized.
• Hybrid Approach
A combination of multiple methods, such as displacement-based preferences combined with geographic or workforce criteria, sometimes using a tiered structure.

Preference Categories
• Displacement-Based Preference
Households displaced due to no-fault eviction, redevelopment, or substandard housing conditions.
• At-Risk of Displacement (Including Naturally Occurring Affordable Housing) Income-qualified households at risk of losing housing due to rent increases, expiring affordability restrictions, or loss of naturally occurring affordable housing. • Geographic Preference (Residents / Workers)
Preference for households that live or work within a defined geographic area, such as a city or county.
• Workforce-Based Preference
Preference for income-qualified employees working within the jurisdiction, sometimes limited to specific sectors such as public service or essential workers.

Alignment with State Framework
• Higher Alignment
Policies that prioritize displacement or at-risk households, use clearly defined and objective criteria, and limit the scope of preference. These approaches are more consistent with current State law and fair housing guidance. • Moderate Alignment
Policies that combine targeted categories with broader criteria such as workforce or Item 8.b
365 of 395
geographic preference. Alignment depends on how the policy is structured and implemented.
• Lower Alignment
Policies that rely primarily on broad geographic preference (for example, residents or workers) without clearly defined or limited application. These approaches may present greater fair housing risk if not carefully structured.

Item 8.b
366 of 395
Draft Disparate Impact Analysis for South San Francisco Affordable Housing Local Preference Policy

Page 1 ends

Draft Memorandum
To: Robin Zimbler, Freebird Development Company
From: Darin Smith & Megan Gregory, Economic & Planning Systems Subject: Saggio Hills Preference Policy Disparate Impact Analysis; EPS #261003 Date: February 18, 2026
The development agreement for the Saggio Hills Area Plan states that priority for affordable housing should be given to certain groups, in order of preference: a) those who live or work in the city limits of Healdsburg; b) those who live or work in unincorporated Healdsburg; and c) those who live or work in Windsor, Geyserville, Cloverdale, or within the unincorporated boundaries of these three jurisdictions. This memo summarizes an analysis conducted by Economic & Planning Systems, Inc. (EPS) to evaluate the proposed policy, focusing on its compliance with fair housing laws.

The issue is whether prioritizing residents and workers in Healdsburg and the surrounding area is likely to result in certain racial or ethnic groups getting proportionately less access to affordable housing. If the policy is deemed likely to result in such groups having materially lower likelihood of accessing affordable units than if the policy were not in place, it may impose a “disparate impact” on those groups and should be avoided or mitigated if possible. As of February 10, 2025, the United States Department of Justice Civil Rights Division website1 offered the following explanation of a disparate impact:
“where the members of one race or other protected class are selected at four-fifths (or less) the rate of another (80% or less), the EEOC, DOJ, and the Department of Labor have adopted this formula for use in identifying evidence of a disparate impact. Some courts have adopted this four-fifths cutoff as a rule of thumb when determining whether the amount of differential impact is sufficient.” Like several other analysts and consultants who have been engaged by other Bay Area cities to explore live-work preference policies, EPS uses the “4/5 Test’ to assess whether 1 Civil Rights Division | Section VII- Proving Discrimination- Disparate Impact | United States Department of Justice
Item 8.b
367 of 395
the policy as laid out in the development agreement may have a disparate impact on identifiable racial and ethnic groups.

Summary of Key Findings
• Healdsburg’s resident and worker demographics differ substantially enough from those of Sonoma County overall that implementing this preference policy would likely create some disparate impacts. This analysis indicates that several groups’ (Black, Asian, and Native Hawaiian or Pacific Islander) selection rates would fall below 80 percent of what they may expect in the absence of the local preference policy. Compared to the smallest preference area representing just the city limits, the largest preference area including neighboring cities and unincorporated areas results in improvements in selection rates for some groups, but does not overcome the 80 percent threshold.
• Applying the local preference policy to only a portion of units would reduce the risk of disparate impacts. In order to achieve the benchmark of every group receiving at least 80 percent of the number of units they would likely receive in the absence of the local preference policy, Saggio Hills can reserve 40 percent of the units for residents and workers in the largest preference area (Healdsburg, Windsor, Cloverdale, Geyserville, and nearby unincorporated areas), with the remaining 60 percent available to the general population. Defining a smaller preference area would decrease the proportion of units that could be subject to the local preference policy without causing a disparate impact.

Analysis of Household and Worker Demographics
The analysis evaluates the potential impacts of the preference policy outlined in the development agreement. The objective is to determine the proportion of affordable housing units that various racial and ethnic groups would likely have been able to access, based on the size and income distribution of their group within the broader population of potential affordable housing applicants in the general geographic area from which most applicants are likely to be drawn. For this study, EPS has assumed the “general geographic area” of Sonoma County, under the logic that the majority of applications for affordable housing will already be in the local job market2 and community rather than, say, in another region, state, or country. Then, EPS estimates the proportion of affordable units likely to be accessed by these same groups if all of the units are subject to the local preference policy prioritizing people who live and work in Healdsburg and the surrounding area. Given the preference policy language lays out several preferred areas, EPS has aggregated the data for three expanding preference areas, starting with the City of Healdsburg (Preference Area 1), followed by Healdsburg plus unincorporated Healdsburg (Preference Area 2), and then the combination of Healdsburg, Windsor, 2 US Census data available from OnTheMap indicates that, as of 2023, over two-thirds of people who worked in Sonoma County also lived in the County.

Item 8.b
368 of 395
Geyserville, Cloverdale, and the unincorporated boundaries of all four communities (Preference Area 3). Figure 1 illustrates the rough geographical boundaries of each preference area.

Figure 1 Preference Areas Map
Item 8.b
369 of 395
To the extent the racial and ethnic distribution of the resident population or workforce of the preference area is materially different from Sonoma County overall, one might expect the local preference policy may create advantages or disadvantages for certain groups.

For example, if Group A represents 50 percent of all income-eligible households in the County, but only 10 percent of the income-eligible households in the preference areas, it may be that Group A will have access to many fewer affordable units under the local preference policy than if the policy were not in place. The opposite may also be true for some groups, if they represent a larger proportion of the local income-eligible population.

EPS has applied the same general methodology to both workers and residents, examining racial, ethnic, and income-qualifying breakdowns to ensure consistency between the two groups. Then, given that the results may differ between the analysis of households and the analysis of workers, EPS has averaged the results of the analysis for residents and workers to assess the overall likelihood of disparate impacts.

Methodology and Findings for Local Households

1. Total Households by Race and Ethnicity (A):

Using the most recently available Census data, the number and percentage of total households belonging to each racial group was determined for Healdsburg, Windsor, Geyserville, Cloverdale, the proximate unincorporated areas, and Sonoma County overall. This establishes the baseline racial composition of households in each subject area. For example, Table 1 demonstrates that White households are by far the largest groups in all four geographical areas, and that Sonoma County has a relatively higher proportion of Black and Asian households than do the more localized preference areas around Healdsburg.

EPS took a similar approach regarding ethnicity – specifically Hispanic or Latino – which is counted separately from race by the Census. For example, people may identify as both Hispanic and White or both Hispanic and Black. The data indicates that all geographies have a similar proportion of Hispanic or Latino households.

2. Income-Qualified Households by Race and Ethnicity (B):

Census data also informs the percentage of households within each racial and ethnic group that meet the income qualifications for affordable housing. The California Department of Housing and Community Development (HCD) indicates that the income limit for a low-income household in Sonoma County is roughly $121,000 for a “standard” household of four people.3 EPS has identified the number of households in 3 HCD Income Limits currently indicate that a four-person household in Sonoma County earning up to $120,900 would be considered “low income” for purposes of qualifying for affordable housing. While HCD published different income standards based on the sizes of households, EPS uses this four-person household income standard because Census data is provided in general household income categories by race, such as “Asian households earning $125,000 to $149,999” or “Asian households earning $150,000 to $199,999” rather than a finer level such as “Four-person Asian households earning up to $120,900.” Item 8.b
370 of 395
each group that earn up to this amount as an estimate of how many households of each racial and ethnic group would qualify for affordable housing in each geographic area of interest. Among other findings, the data indicate that a much higher proportion of Black households in Sonoma County earn less than $125,000 than in the preference areas, while a much higher proportion of American Indian or Alaskan Native households in Healdsburg (Preference Area 1) are likely to fall below this income threshold than in larger geographic areas.

3. Income-Qualified Households by group as a Percentage of Total (C=A*B):

To identify the share of all households that are both represented in the population and eligible for affordable housing, we calculated the product of the total household percentage by race and ethnicity (A) and the income-qualification rate (B). For example, for White households in Healdsburg (Preference Area 1), the calculation is:

74.1% of all Healdsburg households are White
x 58.5% of White Healdsburg households earn less than $125,000 = 43.4% of all Healdsburg households are income-qualified White households These calculations indicate that there are more White income-qualified households in Healdsburg than any other group, and the same is true of the other preference areas, and the County overall.

4. Total Proportion of Population That is Income Qualified (D):

The sum of the results of Item C represents the overall proportion of all households that would qualify for affordable housing based on their incomes. As shown, EPS estimates that roughly 60 percent of households in Healdsburg (Preference Area 1) would qualify for affordable housing because they earn below $125,000 annually. By comparison, roughly 58 percent of all households in the County earn below $125,000, indicating that Healdsburg has a similar proportion of households that would be designated as income-qualified for affordable housing.

5. Proportions of Income-Qualified Households by Race and Ethnicity (E = C / D):

For a given supply of affordable housing units, EPS has estimated the proportion that would likely be provided to households from each racial or ethnic group based solely on their representation among income-qualified households in each area. For instance, White households in Healdsburg (Preference Area 1) are estimated to make up roughly 73 percent of all income-qualified households within Healdsburg and thus would likely occupy 73 percent of affordable units if all units in Saggio Hills were allocated to current income-qualified residents of the city. In the county more broadly, White households represent a lower proportion of income-qualified households than in Healdsburg alone, while Black households represent a larger proportion. The results vary by each racial group and by whether the county figures are being compared to Healdsburg only or to Item 8.b
371 of 395
the larger priority preference areas. The results suggest that Black, Asian, and Native Hawaiian or Pacific Islander households would likely be selected for fewer affordable units as a result of the local preference policy. White households and American Indian or Alaskan Native households would appear to be the greatest beneficiaries of the local preference policy, largely because they represent higher proportions of income-qualified households in the preference areas generally than they represent in the county.

6. Impact of Preference Policy on Selection Rates by Race and Ethnicity (F = E(Preference Area) / E(County)):

Finally, to conduct the “4/5 Test,” we divided the expected selection rate for each group’s households under the preference policy by their expected selection rate without such a policy, based on countywide data. This step determines whether any group is likely to have access to fewer than 80 percent of the affordable units that they would likely get in the absence of the local preference policy. Again, the results vary depending on what level of the preference areas are compared to the selection rates for the county.

The results suggest that the local preference policy, if applied only on the basis of who currently lives in the preference areas (rather than works there) may fall short of the “4/5 Test” standard (80 percent) and thus represent a disparate impact for Black, Asian, and Native Hawaiian or Pacific Islander households when compared to the county more broadly. The most dramatic results are for Black and Native Hawaiian or Pacific Islander households, because the Census data indicates there are no such households in Preference Areas 1 or 2, so no affordable units would be available to these groups if allocated based on these preference areas.

The selection rate analysis for households shows that some racial groups fall below the 4/5 threshold when evaluated independently and might be subject to a disparate impact as a result of the policy if it is applied only to households by their place of residence. However, the development agreement’s local preference policy would apply to workers in the preference area as well as households, so the following section addresses these workers.

Item 8.b
372 of 395
Draft Disparate Impact Analysis for South San Francisco Affordable Housing Local Preference Policy

Page 7 ends

Table 1 Household Preference Analysis
White Black or African
American
American Indian or
Alaskan Native Asian Native Hawaiian or Pacific Islander Two or more
races Another Race Total Qualifying Households
Not Hispanic
or Latino
Hispanic or
Latino
Total Qualifying
Households
(A) % of Total Households by Race or Ethnicity
Preference Area 1 3,448 0 75 101 0 410 617 4,651 3,327 1,087 4,414 Preference Area 2 5,171 0 111 103 0 658 698 6,741 5,007 1,389 6,396 Preference Area 3 15,748 85 513 374 0 2,588 2,074 21,382 15,239 4,684 19,923 Sonoma County 138,088 2,176 2,212 7,773 380 21,845 18,524 190,998 132,117 39,020 171,137 Preference Area 1 74.1% 0.0% 1.6% 2.2% 0.0% 8.8% 13.3% 100.0% 75.4% 24.6% 100.0% Preference Area 2 76.7% 0.0% 1.6% 1.5% 0.0% 9.8% 10.4% 100.0% 78.3% 21.7% Preference Area 3 73.7% 0.4% 2.4% 1.7% 0.0% 12.1% 9.7% 100.0% 76.5% 23.5% 100.0% Sonoma County 72.3% 1.1% 1.2% 4.1% 0.2% 11.4% 9.7% 100.0% 77.2% 22.8% 100.0% (B) % of Income Qualified HH by Race or Ethnicity
Preference Area 1 2,017 0 68 17 0 248 418 2,768 1,632 446 2,078 Preference Area 2 2,886 0 95 19 0 427 493 3,920 2,311 640 2,951 Preference Area 3 7,803 24 298 143 0 1,581 1,336 11,185 6,088 2,172 8,260 Sonoma County 77,199 1,329 1,424 4,113 303 13,531 13,518 111,417 59,965 21,341 81,306 Preference Area 1 58.5% 0.0% 90.7% 16.8% 0.0% 60.5% 67.7% 49.1% 41.0% Preference Area 2 55.8% 0.0% 85.6% 18.4% 0.0% 64.9% 70.6% 46.2% 46.1% Preference Area 3 49.5% 28.2% 58.1% 38.2% 0.0% 61.1% 64.4% 40.0% 46.4% Sonoma County 55.9% 61.1% 64.4% 52.9% 79.7% 61.9% 73.0% 45.4% 54.7% (C) % of Total Households that are Income Qualified by Race or Ethnicity (A × B) (D) (D) Preference Area 1 43.4% 0.0% 1.5% 0.4% 0.0% 5.3% 9.0% 59.5% 37.0% 10.1% 47.1% Preference Area 2 42.8% 0.0% 1.4% 0.3% 0.0% 6.3% 7.3% 58.2% 36.1% 10.0% 46.1% Preference Area 3 36.5% 0.1% 1.4% 0.7% 0.0% 7.4% 6.2% 52.3% 30.6% 10.9% 41.5% Sonoma County 40.4% 0.7% 0.7% 2.2% 0.2% 7.1% 7.1% 58.3% 35.0% 12.5% 47.5% (E) % of Total Qualifying Households by Race or Ethnicity (C / D) Preference Area 1 72.9% 0.0% 2.5% 0.6% 0.0% 9.0% 15.1% 100.0% 78.5% 21.5% 100.0% Preference Area 2 73.6% 0.0% 2.4% 0.5% 0.0% 10.9% 12.6% 100.0% 78.3% 21.7% 100.0% Preference Area 3 69.8% 0.2% 2.7% 1.3% 0.0% 14.1% 11.9% 100.0% 73.7% 26.3% 100.0% Sonoma County 69.3% 1.2% 1.3% 3.7% 0.3% 12.1% 12.1% 100.0% 73.8% 26.2% 100.0% (F) = E(Preference Area)/ E(County): Selection Rate with Preference Policy vs. Without Preference Area 1 105.2% 0.0% 192.2% 16.6% 0.0% 73.8% 124.5% 106.5% 81.8% Preference Area 2 106.3% 0.0% 189.6% 13.1% 0.0% 89.7% 103.7% 106.2% 82.6% Preference Area 3 100.7% 18.0% 208.5% 34.6% 0.0% 116.4% 98.4% 99.9% 100.2%

RACE ETHNICITY
Item 8.b
373 of 395
Draft Disparate Impact Analysis for South San Francisco Affordable Housing Local Preference Policy

Page 8 ends

Methodology and Findings for Local Workers

1. Total Workers by Race or Ethnicity (A):

Using the most recently available Longitudinal Employer-Household Dynamics (LEHD) data from the United States Census, the number and percentage of total workers in each racial and ethnic group were determined for Healdsburg, Windsor, Cloverdale, Geyserville, surrounding unincorporated areas, and Sonoma County. This establishes the baseline racial and ethnic composition of workers in each area. For example, Table 2 shows that White workers are by far the largest group in all four areas, followed by Asian workers. However, Healdsburg (Preference Area 1) has a slightly higher proportion of White workers than the other two areas and a slightly lower proportion of Asian workers. Hispanic or Latino workers range from 29 to 36 percent of all workers across the geographies.

2. Lower-Wage Workers by Race or Ethnicity (B):

Unfortunately, standard Census publications do not provide extensive data regarding the incomes of individuals based on their place of work, only by their place of residence. The Census provides detailed income by race or ethnicity by place of work only down to the county level, not the city level let alone portions of unincorporated areas, so comparisons among the three geographies cannot be as aligned with affordable housing income standards as they were for households.

The best available data for worker income by place of work comes from LEHD, which categorizes worker earnings into broad income bands. The highest of these broad income bands is for individuals earning over $40,000 per year, so the closest available approximation to the low-income threshold is workers earning under $40,000 per year (or $3,333 per month, the metric that LEHD uses). While this does not directly align with HCD's household-based income standards, it serves as a useful proxy for identifying lower-wage workers who may qualify for affordable housing in Healdsburg (Preference Area 1), the surrounding jurisdictions, or the broader county.

The data indicate that the proportion of Healdsburg workers earning under $40,000 in several categories – Black, American Indian or Alaskan Native, Asian, Two or More Races, and Latino – is lower than in the broader areas. Conversely, a higher proportion of Native Hawaiian or Pacific Islander workers earn less than $40,000 in Healdsburg than in the broader areas.

3. Lower-Wage Workers by Group as a Percentage of Total (C = A * B):

To identify the share of all workers who are both represented in the population and likely to be eligible for affordable housing, we calculated the product of the total worker percentage by race or ethnicity (A) and the income-qualification rate (B). For example, for Asian workers in Healdsburg (Preference Area 1), the calculation is:

Item 8.b
374 of 395

5.7% of all Healdsburg workers are Asian
× 19.3% of Asian Healdsburg workers earn less than $40,000 = 1.1% of all Healdsburg workers are lower-wage Asian workers These calculations indicate that there are many more lower-wage White workers in Healdsburg than any other group, and the same holds true for the other geographical areas.

4. Total Proportion of Workers That Earn Lower Wages (D):

The sum of the results for Item C indicates that approximately 34.1 percent of workers in Healdsburg (Preference Area 1) earn below $40,000 annually. By comparison, slightly higher proportions of all workers in the total preference area and the County earn below $40,000, indicating that Healdsburg has a similar but slightly lower proportion of lower-wage workers who may be designated as incomequalified for affordable housing.

5. Proportions of Lower-Wage Workers by Race or Ethnicity (E = C / D):

For a given supply of affordable housing units, EPS has estimated the proportion likely to be allocated to workers from each racial or ethnic group based solely on their representation among lower-wage workers in each area. For instance, White workers in Healdsburg (Preference Area 1) are estimated to make up 92 percent of all lower-wage workers, while Asian workers represent 3.2 percent. In the county, White workers account for a lower proportion of lower-wage workers, while Asian workers make up a higher proportion. The results vary by group and by the geography to which the county figures are compared. These findings suggest that most racial groups would likely be selected for slightly fewer affordable units as a result of the local preference policy if applied to workers only (rather than households), except for White and Native Hawaiian or Pacific Islander workers.

Native Hawaiian or Pacific Islander workers would likely be selected for a similar amount of affordable units, as they make up a similar proportion of Healdsburg as they do in the County. White workers would likely be selected for more affordable units as a result of the policy, primarily because they constitute a higher proportion of income-qualified Healdsburg workers than they do in the County.

6. Impact of Preference Policy on Selection Rates by Race or Ethnicity (F = E(Preference Area) / E(County)):

To conduct the “4/5 Test,” we calculated the ratio of each group's expected selection rate under a local preference policy favoring workers in the preference areas to their expected selection rate without the policy, using county data as benchmarks. This analysis helps determine whether any group would receive access to fewer than 80 percent of the affordable units they would otherwise qualify for in the absence of the preference policy. The findings indicate that several groups fail the 4/5 test when only looking at Healdsburg (Preference Area 1), including Black, American Indian or Alaskan Native, and Asian workers, as well as workers of Two or More Races. This suggests that a preference policy that only prioritized Healdsburg workers would likely create a disparate impact on these protected groups. Fewer Item 8.b
375 of 395
groups fail the 4/5 test when the preference area is expanded to include neighboring cities and unincorporated areas. However, in both cases, a group does fall short of the 4/5 test, suggesting that the preference policy would still create a disparate impact on a protected group.

Item 8.b
376 of 395
Draft Disparate Impact Analysis for South San Francisco Affordable Housing Local Preference Policy

Page 11 ends

Table 2 Worker Preference Analysis
White Black or African
American
American Indian
or Alaskan
Native
Asian
Native Hawaiian
or Pacific
Islander
Two or more
races
Total Qualifying
Households
Not Hispanic or
Latino
Hispanic or
Latino
Total Qualifying
Households
(A) % Total Workers by Race or Ethnicity
Preference Area 1 4,745 130 115 311 17 157 5,475 3,657 1,818 5,475 Preference Area 2 7,068 193 174 413 24 237 8,109 5,231 2,878 8,109 Preference Area 3 15,764 577 436 1,105 61 598 18,541 11,933 6,608 18,541 Sonoma County 101,345 5,256 2,243 11,724 511 4,733 125,812 89,504 36,308 125,812 Preference Area 1 86.7% 2.4% 2.1% 5.7% 0.3% 2.9% 100.0% 66.8% 33.2% 100.0% Preference Area 2 87.2% 2.4% 2.1% 5.1% 0.3% 2.9% 100.0% 64.5% 35.5% 100.0% Preference Area 3 85.0% 3.1% 2.4% 6.0% 0.3% 3.2% 100.0% 64.4% 35.6% 100.0% Sonoma County 80.6% 4.2% 1.8% 9.3% 0.4% 3.8% 100.0% 71.1% 28.9% 100.0% (B) % Workers Making Under $3,333 by Race or Ethnicity
Preference Area 1 1,715 19 29 60 7 35 1,865 1,313 552 1,865 Preference Area 2 2,236 74 59 126 8 85 2,588 1,660 928 2,588 Preference Area 3 5,637 275 164 444 24 243 6,787 4,439 2,348 6,787 Sonoma County 36,816 2,287 910 3,817 199 1,962 45,991 31,570 14,421 45,991 Preference Area 1 36.1% 14.6% 25.2% 19.3% 41.2% 22.3% 35.9% 30.4% Preference Area 2 31.6% 38.3% 33.9% 30.5% 33.3% 35.9% 31.7% 32.2% Preference Area 3 35.8% 47.7% 37.6% 40.2% 39.3% 40.6% 37.2% 35.5% Sonoma County 36.3% 43.5% 40.6% 32.6% 38.9% 41.5% 35.3% 39.7% (C) = (A X B) % of Total Workers that make under $3,333 by Race or Ethnicity (D) (D) Preference Area 1 31.3% 0.3% 0.5% 1.1% 0.1% 0.6% 34.1% 24.0% 10.1% 34.1% Preference Area 2 27.6% 0.9% 0.7% 1.6% 0.1% 1.0% 31.9% 20.5% 11.4% 31.9% Preference Area 3 30.4% 1.5% 0.9% 2.4% 0.1% 1.3% 36.6% 23.9% 12.7% 36.6% Sonoma County 29.3% 1.8% 0.7% 3.0% 0.2% 1.6% 36.6% 25.1% 11.5% 36.6% (E) % of Total Workers making below $3,333 by Race or Ethnicity (C / D) Preference Area 1 92.0% 1.0% 1.6% 3.2% 0.4% 1.9% 100.0% 70.4% 29.6% 100.0% Preference Area 2 86.4% 2.9% 2.3% 4.9% 0.3% 3.3% 100.0% 64.1% 35.9% 100.0% Preference Area 3 83.1% 4.1% 2.4% 6.5% 0.4% 3.6% 100.0% 65.4% 34.6% 100.0% Sonoma County 80.1% 5.0% 2.0% 8.3% 0.4% 4.3% 100.0% 68.6% 31.4% 100.0% (F) = E(SSF)/ E(SMC or Peninsula): Selection Rate with Preference Policy vs. Without Preference Area 1 114.9% 20.5% 78.6% 38.8% 86.7% 44.0% 102.6% 94.4% Preference Area 2 107.9% 57.5% 115.2% 58.7% 71.4% 77.0% 93.4% 114.4% Preference Area 3 103.8% 81.5% 122.1% 78.8% 81.7% 83.9% 95.3% 110.3%

RACE ETHNICITY
Item 8.b
377 of 395
Draft Disparate Impact Analysis for South San Francisco Affordable Housing Local Preference Policy

Page 12 ends

Workers and Households Combined
The local preference policy in the Saggio Hills development agreement prioritizes both local residents and local workers. Only about 16 percent of people who work in Healdsburg (Preference Area 1) also live in the city, and the analysis indicates a difference between the demographics of households and workers. To account for this difference, EPS has calculated an average likely selection rate for each group. As shown on Table 3, the selection rate of Black households in the total preference area is 0.21 percent, while the selection rate for Black workers in the total preference area is 4.05 percent, with an average selection rate of 2.13 percent. As such, the incorporation of the “workers” component of the preference policy is likely to benefit Black or African American home seekers significantly, relative to a policy that only prioritizes local households.

Even after calculating the average selection rates, several groups fail the “4/5 Test,” as they are likely to be selected for fewer than 80 percent of the affordable units they might have expected in the absence of the local preference policy. Across all three preference areas, Black or African American, Asian, and Native Hawaiian or Pacific Islander home seekers are likely to receive fewer than 80 percent of the affordable units they might otherwise receive based on countywide distributions.

Item 8.b
378 of 395
Draft Disparate Impact Analysis for South San Francisco Affordable Housing Local Preference Policy

Page 13 ends

Table 3 Combined Preference Analysis
White
Black or
African
American
American
Indian or
Alaskan Native
Asian
Native
Hawaiian or
Pacific
Islander
Two or more
races / Other
Race
Total Not Hispanic
or Latino
Hispanic or
Latino Total
Percent of Units Allocated
Preference Area 1
Workers by Group 91.96 1.02 1.55 3.22 0.38 1.88 100 70.40 29.60 100 Households 72.87 0.00 2.46 0.61 0.00 24.06 100 78.54 21.46 100 Average 82.41 0.51 2.01 1.92 0.19 12.97 100 74.47 25.53 100 Preference Area 2
Workers by Group 86.40 2.86 2.28 4.87 0.31 3.28 100 64.14 35.86 100 Households 73.62 0.00 2.42 0.48 0.00 23.47 100 78.31 21.69 100 Average 80.01 1.43 2.35 2.68 0.15 13.38 100 71.23 28.77 100 Preference Area 3
Workers by Group 83.06 4.05 2.42 6.54 0.35 3.58 100 65.40 34.60 100 Households 69.76 0.21 2.66 1.28 0.00 26.08 100 73.70 26.30 100 Average 76.41 2.13 2.54 3.91 0.18 14.83 100 69.55 30.45 100 Sonoma County
Workers by Group 80.05 4.97 1.98 8.30 0.43 4.27 100 68.64 31.36 100 Households 69.29 1.19 1.28 3.69 0.27 24.28 100 73.75 26.25 100 Average 74.67 3.08 1.63 6.00 0.35 14.27 100 71.20 28.80 100 Percent of Sonoma County Allocation
Preference Area 1 110% 17% 123% 32% 53% 91% 100% 105% 89% Preference Area 2 107% 46% 144% 45% 44% 94% 100% 100% 100% Preference Area 3 102% 69% 156% 65% 50% 104% 100% 98% 106%

RACE ETHNICITY
Item 8.b
379 of 395
Mitigation Strategies
One possible way to mitigate the risk of disparate impacts is to apply the local preference policy only to a portion of affordable housing units available, leaving the remaining portion available to the general market of qualified households. EPS calculated the maximum percentage of units the preference policy could be applied to where all protected groups passed the 4/5 test, as illustrated in Table 4. If the preference policy only considered workers and households in Healdsburg (Preference Area 1), 24 percent of affordable units could be allocated to the preference policy. Under Preference Area 3, which includes neighboring cities and unincorporated areas, 40 percent of affordable units could fall under the preference policy.

Table 4 Blended Selection Rates
Conclusions and Recommendations
Based on this analysis, EPS concludes that the preference policy outlined in the Saggio Hills development agreement is at risk of creating disparate impacts on specific racial groups. To guard against the potential for disparate impacts on certain groups, the developer and the City may consider applying the local preference policy to only a portion of the affordable units. For example, creating a preference system that prioritizes up to 40 percent of the affordable units for residents and workers of the “total preference area” (Healdsburg, Windsor, Geyserville, Cloverdale, and nearby unincorporated areas) while offering the other 60 percent through a general lottery that does not include special priorities for local residents and workers could result in more Formula Preference
Area 1
Preference
Area 2
Preference
Area 3
Household Selection Rate1
Preference Area a 17% 44% 50%
Sonoma County b 100% 100% 100%
Share of Affordable Units Allocated
Preference Area c 24% 36% 40%
Sonoma County d 76% 64% 60%
Resulting Blended Household Selection Rate
Preference Area & Sonoma County e = (a*c) + (b*d) 80% 80% 80% (1) Reflects the group with the lowest percent of the allocation of housing units they would otherwise receive relative to the County. For Preference Area 1, this reflects the allocation for Black households, and for Preference Areas 2 and 3 it reflects the allocation for Native Hawaiian and Pacific Islander Households.

Item 8.b
380 of 395
equitable outcomes for the broader population not currently able to live or work in the city.

Item 8.b
381 of 395

CITY OF HEALDSBURG

CITY COUNCIL AGENDA STAFF REPORT
MEETING DATE: May 4, 2026
SUBJECT: Fiscal Year 2026/2027 City Council Goals
PREPARED BY: April Mitts, Assistant City Manager
STRATEGIC INITIATIVE(S):

Establish Proactive Policies/Programs to Continue to Promote Economic Diversity & Sustainable Growth
Pursue Initiatives that Promote Environmental Stewardship Expand Affordable Housing Opportunities
Maintain and Improve Infrastructure and Facilities
Provide Effective Governance
Maintain and Enhance Public Health and Safety
Provide Resident-Driven Community Services
RECOMMENDED ACTION(S):

By motion, approve the City Council Goals for Fiscal Year 2026/2027.

COMMUNITY ENGAGEMENT/OUTREACH:

The City Council held a goal setting workshop on March 25, 2026, at Healdsburg Golf Club at Tayman Park Clubhouse. The workshop was open to the public and included multiple opportunities for public comment.

BACKGROUND:

The City Council adopted the City of Healdsburg’s Strategic Plan, “Foundation for a Strong Community,” on December 16, 2019. At the time the Strategic Plan was adopted, it was determined that City Council would evaluate their goals annually in conjunction with the fiscal year to better match resources with City Council priorities.

At the outset of the goal setting process, staff used the adopted Fiscal Year 2025/2026 (FY 25/26) City Council Goals as a starting point and the facilitator, Cathy Capriola from MRG, a consulting firm specializing in local government services, met with Councilmembers individually.

On March 25, 2026, the Healdsburg City Council held a full-day retreat to review and establish the City’s goals for FY 26/27. The session was facilitated by MRG, which was engaged to support Item 8.c
382 of 395
the City’s annual goal setting process. The development of the FY 26/27 goals involved the following steps:

1. Review of Current Goals

2. Identification of New Goals/Projects

3. Councilmember Input and Deliberation

4. Alignment with Strategic Goals

5. Priority Setting
DISCUSSION/ANALYSIS:

The goals agreed upon at the March 25, 2026, meeting are reflected in the attached document. In total, there are 33 projects proposed as goals for the upcoming fiscal year, spread across the seven Strategic Initiatives, which remain unchanged.

Staff recommends the City Council adopt the City Council Goals for FY 26/27.

ENVIRONMENTAL STEWARDSHIP:

Not Applicable.

ALTERNATIVES:

The City Council may add, delete, or modify the proposed goals and/or outcomes.

FISCAL IMPACT:

The attached document includes a column indicating if additional funding is required. Most goals require little or no new funding, as they involve redirecting staff time or are already included in the FY 25/26 adopted budget and FY 26/27 proposed budget. Some capital improvement projects are funded but may need more resources depending on bid results. For the projects marked, “TBD,” further analysis is needed, and staff will return to City Council with funding proposals, if necessary.

ENVIRONMENTAL ANALYSIS:

Pursuant to Title 14, the California code of Regulations, Section 15378(b)(5) of the California Environmental Quality Act (“CEQA”) guidelines, the proposed action is an administrative activity of the City that will not result in direct or indirect physical changes to the environment.

ATTACHMENT(S):
2026-2027 Goal Setting Retreat Report - Final
Item 8.c
383 of 395
1 | Page
FY 26/27 Goals for City of Healdsburg
Report from the March 25th City Council Goal Setting Retreat On March 25th, 2026, the Healdsburg City Council held a full-day retreat to review and establish the City’s goals for Fiscal Year 2026/2027 (FY 26/27). The session was facilitated by MRG, a consulting firm specializing in local government services, which was engaged to support the City’s annual goal setting process. The development of the FY 26/27 Goals involved the following steps:

1. Review of Current Goals
City staff reviewed the FY 25/26 goals, removing projects that have been completed or are on track for completion by summer 2026. Ongoing projects were refined to provide greater clarity and specificity, and timelines were adjusted to more realistically reflect anticipated progress and completion in the coming year. Staff also incorporated additional items where the City Council had previously provided direction, such as exploring a micro-transit mobility program.

2. Staff Identification of New Projects
Staff discussed potential projects and initiatives to determine whether any new items should be advanced for City Council consideration. Through this process, staff identified one proposed project: developing a financial strategy for the Community Services Fund, including defined spending priorities. This item was subsequently reviewed by the City Council during the Goal Setting Retreat.

3. Councilmember Input and Deliberation:

The facilitator interviewed and collected input from individual Council Members on additional goals they wished to propose. These ideas were included in the agenda packet that was published before the retreat. During the retreat, Council Members discussed these ideas collaboratively. Some proposed projects were incorporated into the final draft, others were revised or removed based on discussion, and some were not advanced by majority consensus or after a straw vote at the end of the retreat.

4. Alignment with Strategic Goals:

The finalized projects have been organized according to the City of Healdsburg’s seven Strategic Goals, as illustrated in the diagram below.

COMMUNITY

SERVICES

EFFECTIVE

GOVERNANCE

PUBLIC HEALTH
& SAFETY

AFFORDABLE

HOUSING

ECONOMIC

DIVERSITY &

SUSTAINBLE GROWTH

ENVIRONMENTAL

STEWARDSHIP
HEALDSBURG – STRATEGIC GOALS

INFRASTRUCTURE & FACILITIES
Item 8.c
384 of 395
2 | Page
The proposed FY 26/27 Goals are now presented for formal review and adoption by the City Council.

PROPOSED FY 26/27 Goals
Goal Description Funding
Required?

ECONOMIC DIVERSITY & SUSTAINABLE GROWTH
Station Area Specific Plan
(Onboard consultant and
committees; launch the
engagement and planning
process)*
The City has been awarded a $1.13M grant to plan for
increased housing, employment, and multi-modal connectivity within ½ mile of the planned SMART station, including the South Entry Area. Anticipated to be a 3-year planning effort with significant public outreach and engagement. Work for the upcoming year would be to onboard the consultants and
committees, plus launch the engagement and planning process.

No, grant funded
Evaluate Enforcement Tools
for Illegal Vacation Rentals
Assess expanded enforcement mechanisms for illegal vacation rentals by targeting STR listing platforms in addition to the property owners. Focus on working with listing platforms accountable for advertising. Review legal models used in other jurisdictions (e.g., Santa Monica, Saratoga) and evaluate effectiveness, proportionality, and staff impact. Return to City Council with a report and variety of enhanced enforcement options for City Council consideration.

TBD
Review Expansion of
Permitted Uses in Downtown
Zoning Districts
Review permitted uses in commercial and mixed-use zoning districts to allow expanded flexibility in leasing and activating vacant office spaces.

No
Request Presentation by
NOMAD on their work in
Activating the North
Downtown Commercial Area
Request presentation by North Maker Arts District (NOMAD) for an update on their work to activate the business area along Healdsburg Avenue between North Street and Piper Street.

NOMAD’s intent is to inspire guests and customers to
experience and wander the district.

No
ENVIRONMENTAL STEWARDSHIP *From Climate Mobilization Study Update of Tree Ordinances –
Protection & List*
The Climate Mobilization Strategy Action (CMS) CS-1.2 calls for the development of a new Tree Protection Ordinance to
include protection for native and heritage trees. In addition, the CMS called an updated Recommended Tree List that better reflects Healdsburg’s climate and trees appropriate for planting along rights-of-way that reduce damage to sidewalks.

No
Explore a Micro-Transit
Mobility Program*
Explore on-demand, technology-driven micro-transit services to provide flexible, app-based shared rides that enhance local mobility. This program aims to bridge "first-and-last-mile" gaps and connect residents and visitors to the future SMART train station, reducing reliance on personal vehicles, and improving access to jobs and destinations.

TBD
Expand Affordability for
Electricity Customers through
Super Off-Peak Incentive &
Load Management Programs*
Evaluate the feasibility of two pilot initiatives designed to expand affordability for electric customers by encouraging lower rate off-peak usage, which willstrengthen grid reliability, while advancing climate sustainability goals.

1. Pilot Off-Peak Energy Rate Program
Enhance affordable energy options for customers by exploring a targeted pilot rate that offers discounted electricity for large energy using technologies (like EV charging, home battery TBD
Item 8.c
385 of 395
3 | Page
storage, and electric water heaters) by shifting energy use to the most cost-effective times of the day. The goal is to enhance affordable energy options for customers, which will also align with the reduction of peak grid strain and support climate goals.

2. Expand & Simplify Time-of-Use (TOU) Participation
Assess options to make it easier and more attractive for customers to switch to TOU billing, including clearer incentives, alignment of local and state peak/off-peak periods, and integration with smart charging tools (e.g., OptiWatt). The objective is to reduce barriers for customers to access reduced utility rates through broader participation in TOU billing and maximize off-peak load shifting.

City Energy Sources and
Opportunities Report*
Provide report to City Council on City’s sources of electricity with a focus on state and local renewable portfolio targets and options to increase geothermal, solar, and battery storage.

AFFORDABLE HOUSING
Support Construction and
Leasing of Saggio Hills
Affordable Housing & 155 Dry
Creek Affordable Housing
Support construction and leasing of these key City-sponsored affordable housing projects.

No
Explore a Silent Second Home
Ownership Funding
Explore avenues to fund down payments, “silent seconds”, for affordable housing programs.

TBD
INFRASTRUCTURE & FACILITIES *From Climate Mobilization Study

PARKS / LANDSCAPING / STREETS / BIKES / PEDESTRIAN
Healdsburg Avenue Complete
Street Project – Begin
Construction*
Complete design process for this project which will reduce the vehicle lanes to provide protected bike lanes and improve safety for all users from Powell to City limits.

Not now; funding
shortfall possible
Grove Street Neighborhood
Plan – Complete
Construction*
Initiate construction of this project which will include curb gutter, and sidewalk for project limits from grant to Dry Creek, as well as making other improvements for all users.

Not now; funding
shortfall possible
Complete March Avenue
Pavement Rehabilitation &
Enhanced Crossing @ Lupine
– Complete Construction*
The project will reconstruct the pavement on this heavily used collector street and will also make pedestrian improvements.

No
Conduct Community Survey
to Inform the Transit Demand
and Use*
Develop and deploy a targeted community survey to gather age-specific feedback (seniors, adults, youth) to better understand transit demand and use.

Minimal
Create Artistic Enhancement
of Downtown Bike Parking
Areas Going Forward
Enhance the aesthetic of downtown bike parking spaces going forward through an arts-driven beautification effort.

Minimal
WATER
Dry Creek Well Field -
Complete Construction
Drawings
This project restores and improves pumping capacity at the Dry Creek well field located within the City’s Corporation Yard in order to source more water from Lake Sonoma and lessen the City exposure to future droughts. This effort will help mitigate shrinking water supplies within the Upper Russian River directly related to the loss of the Potter Valley Project.

Development of the construction drawings and documents is Yes
Item 8.c
386 of 395
4 | Page
not currently funded and will require appropriation of
additional CIP funds.

Complete Sonoma Water
Purchase Agreement for
Additional Water
The current water supply agreement with Sonoma Water
expired at the end of 2025 and was amended for a one-year extension through the end of 2026. Renewing the contract and purchasing additional stored water will improve the City’s drought resiliency, especially when considering the loss of the Potter Valley Project.

INFRASTRUCTURE
Explore Flood Mitigation
Opportunities
Work to mitigate flood risks by exploring infrastructure improvements, nature-based solutions, and updated planning strategies. This effort will assess feasibility, costs, and potential partnerships to enhance long-term community resilience to flooding.

Minimal at this
stage
Develop a Street Maintenance
Financial Investment Plan
Develop an investment plan to sustain and improve the City’s street network by identifying funding targets and funding strategies.

EFFECTIVE GOVERNANCE
Present Options to City
Council for a Constituent
Request System
Improve system to manage constituent requests and issues. TBD Hold Community
Conversations in Every
District
Reestablish regular “Coffee with the City” program. Hold community meetings — one in each district annually — with the City Manager, Department Heads, and District Council Member present to provide updates and answer questions, strengthening transparency and direct engagement with
residents.

Minimal

PUBLIC HEALTH & SAFETY
FIRE
Update City Council
Emergency Operations
Guide & Training
Update and formalize a City Council Guide to Emergency
Operations outlining roles, expectations, and communication protocols during emergencies. Include periodic training to ensure Council Members understand governance boundaries and
coordination procedures within the City’s emergency
management structure.

No
POLICE
Enhance Awareness of
Police Technology Tools
Enhance awareness of technology tools utilized by the Police Department (e.g., drones, license plate readers) through proactive engagement at required public meetings related to military equipment.

COMMUNITY SERVICES

POLICIES/PROGRAMS
Send Updated Immigrant
Support Letter
Update and reissue the City’s Immigrant Support Letter, modernizing its format and improving public visibility through the website, library, and City Hall distribution. Ensure the message reflects current community needs and values.

No
Develop a Financial Strategy
for the Community Services
Fund Including Spending
Priorities
Evaluate the City’s community services financial investments.

Identify priorities regarding programs/operations, routine maintenance, deferred maintenance/rehabilitation, and new capital projects. Develop a financial strategy looking forward with a 5-year horizon.

No
Item 8.c
387 of 395
5 | Page
Develop and Disseminate a
Community Childcare
Directory
Create a publicly accessible directory of licensed childcare providers in Healdsburg, including key information such as age ranges served, bilingual capacity, and financial assistance availability. This effort would increase family access to services while helping the City better understand local childcare supply and demand.

Minimal
Receive Information and
Consider Support of
California Cultural District
Designation Application
Explore scope of district designation requirements and endorse a community-led effort to secure California Cultural District designation for areas of Healdsburg. City support (e.g., resolution) would strengthen the application and advance implementation of the Arts & Culture Master Plan without committing financial resources at this stage. Coordination with the City’s Arts & Culture Commission will also be important.

COMMUNITY FACILITIES
Abel De Luna Community
Center Multicultural CenterContinue to Develop
Funding & Implementation
Strategy
Develop a strategy and funding plan for implementing the vision set forth in the Healthcare Foundation’s Multicultural Center Plan which is focused on the Community Center facility. Work and funding would be implemented in collaboration with the
Healthcare Foundation of Northern Sonoma County and Corazón Healdsburg.

Not at this stage

PARK / OPEN SPACE
Laura Fish Somersal Park
Development – Complete
Design & Begin Phase 1
Construction
Complete the design and begin construction of Phase 1 of the park to include a multipurpose trail, creek restoration, and support facilities such as parking and restrooms.

TBD; staff
working to align
scope with
available funding
Badger Park Redevelopment
– Complete Design & Begin
Phase 1 Construction
Complete the design and begin construction of Phase 1 of the park to include enhanced river access and installation of permanent restrooms.

TBD
Magical Bridge Playground –
Ongoing Support for
Planning and Design
Provide ongoing support for the planning and design of the Magical Bridge Playground at Badger Park, ensuring the project reflects community input, inclusive design principles, and longterm operational considerations.

TBD
Prepare Parks Capital Bond
Strategy
Develop a financing strategy for advancing major parks projects (e.g., Badger Park, Laura Fish Somersal Park), including evaluating the feasibility of bonding against Transient Occupancy Tax (TOT) revenue for up to $30 million. Clarify total project costs, maintenance implications, reserve impacts, and optimal timing to position the City to act when market conditions are favorable.

No
Enhance West Plaza Park
with SMART
Work with SMART to identify funding to replace bridges and weed/landscape maintenance at West Plaza Park.

TBD
DRAFT 26/27 GOAL DASHBOARD
(see next page)
Item 8.c
388 of 395

ECONOMIC DIVERSITY &

SUSTAINABLE GROWTH

ENVIRONMENTAL

STEWARDSHIP AFFORDABLE HOUSING INFRASTRUCTURE & FACILITIES EFFECTIVE GOVERNANCE PUBLIC HEALTH & SAFETY

COMMUNITY

SERVICES
 Station Area Specific Plan
(Onboard consultant and
committees; launch the
engagement and
planning process)*
 Evaluate Enforcement
Tools for Illegal Vacation
Rentals
 Review Expansion of
Permitted Uses in
Downtown Zoning
Districts
 Request Presentation by
NOMAD on their work in
Activating the North
Downtown Commercial
Area
Legend:
* Project in the Climate
Mobilization Strategy
 Update of Tree
Ordinances – Protection
& List*
 Explore a Micro-Transit
Mobility Program*
 Expand Affordability for
Electricity Customers
through Super Off-Peak
Incentive & Load
Management Programs*

1. Pilot Off-Peak Energy
Rate Program

2. Expand & Simplify
Time-of-Use (TOU)
Participation
 City Energy Sources and
Opportunities Report*
 Support Construction
and Leasing of Saggio
Hills Affordable Housing
& 155 Dry Creek
Affordable Housing
 Explore a Silent Second
Home Ownership
Funding

PARKS / LANDSCAPING

STREETS / BIKES /

PEDESTRIAN
 Healdsburg Avenue
Complete Street Project –
Begin Construction*
 Grove Street
Neighborhood Plan –
Complete Construction*
 Complete March Avenue
Pavement Rehabilitation
& Enhanced Crossing @
Lupine - Complete
Construction*
 Conduct Community
Survey to Inform the
Transit Demand and Use*
 Create Artistic
Enhancement of
Downtown Bike Parking
Areas Going Forward
WATER
 Dry Creek Well Field -
Complete Construction
Drawings
 Complete Sonoma Water
Purchase Agreement for
Additional Water

INFRASTRUCTURE
 Explore Flood Mitigation
Opportunities
 Develop a Street
Maintenance Financial
Investment Plan
 Present Options to City
Council for a Constituent
Request System
 Hold Community
Conversations in Every
District
 Update City Council
Emergency Operations
Guide & Training
 Enhance Awareness of
Police Technology Tools

POLICIES/PROGRAMS
 Send Updated Immigrant
Support Letter
 Develop a Financial Strategy
for the Community Services
Fund Including Spending
Priorities
 Develop and Disseminate a
Community Childcare
Directory
 Receive Information and
Consider Support of
California Cultural District
Designation Application

COMMUNITY FACILITIES
 Abel De Luna Community
Center Multicultural CenterContinue to Develop Funding & Implementation Strategy

PARK / OPEN SPACE
 Laura Fish Somersal Park
Development – Complete
Design & Begin Phase 1
Construction
 Badger Park Redevelopment
– Complete Design & Begin
Phase 1 Construction
 Magical Bridge Playground –
Ongoing Support for Planning
and Design
 Prepare Parks Capital Bond
Strategy
 Enhance West Plaza Park
with SMART
2026/27 GOALS DASHBOARD -- City Council Goals | City of Healdsburg Item 8.c
389 of 395

CITY OF HEALDSBURG

CITY COUNCIL AGENDA STAFF REPORT
MEETING DATE: May 4, 2026
SUBJECT: Airport Land Use Commission Nominee
PREPARED BY: Raina Allan, City Clerk
STRATEGIC INITIATIVE(S):

Provide Effective Governance
RECOMMENDED ACTION(S):

Review the letter of interest and direct the Mayor or his Alternate on how to vote at the City Selection Committee on May 14, 2026, and authorize the Mayor or his alternate to vote on any late nominations or recommendations that may be received at the City Selection Meeting.

COMMUNITY ENGAGEMENT/OUTREACH:

Not applicable.

BACKGROUND:

The City of Healdsburg is a member of the Sonoma County City Selection Committee and the Sonoma County Mayors’ and Councilmembers’ Association. Each member appoints representatives to various regional Boards and Commissions.

DISCUSSION/ANALYSIS:

At the May 14, 2026, meeting, the City Selection Committee and the Mayors’ and Councilmembers’ Board of Directors will be considering filling vacancies on the Airport Land Use Commission. The vacancies and interested person is as follows:

City Selection Committee:

Airport Land Use Commission – 1 Seat (to fill the expiring term of Todd Lands of Cloverdale). 4- year term beginning in May.

Letter Received: Ariel Kelley, Healdsburg
A copy of the letter of interest is attached.

Staff recommends that the City Council authorize the Mayor or his designee to vote on behalf of Item 8.d
390 of 395
the City of Healdsburg. It is also recommended that if late nominations are received for the City Selection Committee that the City Council authorize the Mayor or his designated representative, the authority to vote on these late nominations or recommendations at the City Selection Meeting or Mayors’ and Councilmembers’ board meeting.

ENVIRONMENTAL STEWARDSHIP:

Not applicable.

ALTERNATIVES:

No alternatives are proposed.

FISCAL IMPACT:

There is no fiscal impact related to the proposed action.

ENVIRONMENTAL ANALYSIS:

Pursuant to Title 14, the California Code of Regulations, Section 15378(b)(5) of the California Environmental Quality Act (“CEQA”) guidelines, the proposed action is an administrative activity of the City that will not result in direct or indirect physical changes to the environment.

ATTACHMENT(S):

Airport Land Use Commission Letter of Interest
Item 8.d
391 of 395

! "#

"

$
%
&
'

(

!()
!*

'+

*

,
*

)

-./01123456745525870391295:;4<=>7?2663>>324

@

,*

A

,

D

*@

,*F

,*,

*
,

(

H

H
*

*
%
#

A

*

H
*

!G*F
A*

*

*

I
F

,
J

*

K
"
G
L"GM

*

,

*
*
,
F

*,

*
,
*

A

N*

F

A,*
I

I

F
OP

!G
,*

B

E

*,

*
!

QRSTUVWXYZ[\]^_` abcdefgfhijklmnnbai
opqrstuvwxsvvx
yvz{|}~s
ooo

tvpoqq
zpoqq

}x}zx ¡¢

Item 8.d
392 of 395

%

&

Item 8.d
393 of 395
4/29/2026 – Page 1

CITY OF HEALDSBURG

CITY COUNCIL FUTURE AGENDA ITEMS
(NOTE: The schedule is tentative and subject to change pending final publication and posting of the City Council meeting agenda) May 11, 2026
Special Meeting: Budget Development
May 18, 2026 Affordable Housing Month Proclamation
Jewish American Heritage Month Proclamation
List of Projects to be Funded by Senate Bill 1 - "The Road Repair and Accountability Act" SB1205 Report Regarding Fire Inspections
Weed Abatement Hearing #1
Powell Avenue Crossing Bid Award
Swim Center Joint Use Agreement
Farmers’ Market Agreement
Electric Vehicle and Electric Panel Rebates
Percent for Arts Update
Arts for All - Public Art Grant Awards
Selection of City Council Subcommittee to Interview Library Comm. Applicants Space Utilization and Condition Assessment Study - Police Station and Fire Station June 1, 2026 Employee Anniversaries – Erica Christopherson (5 years), Matt Ruoff (5 years), John Sullivan (20 years) Appropriations Limit for Fiscal Year 2026-27
Investment Policy 2026-27
Fiscal Year 2026-27 and 2027-28 Budget and Capital Improvement Plan Adoption Urban Water Management Plan
Item 12.a
394 of 395
4/29/2026 – Page 2
June 15, 2026 Parks Make Life Better Month Proclamation Badger Park Schematic Design Contract, Magical Bridge, Ag and Open Space Fire Services Contract
Agreement with Child Parent Institute for Juvenile Diversion Annual Update to the City’s Utility Wildfire Mitigation Plan Landscaping and Lighting Assessment District
The City of Healdsburg Vacancies, Recruitment, and Retention Efforts pursuant to Assembly Bill 2561 Appointment of Library Commissioner
(NOTE: The schedule is tentative and subject to change pending final publication and posting of the City Council meeting agenda) Item 12.a
395 of 395

Healdsburg City CouncilMay 4, 2026

Healdsburg City Council
May 4, 2026