Healdsburg City Council
Meeting
May 4, 2026
1 City Manager’s Report
May 4, 2026
2 Public
Comment on
Non Agenda
Items
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Comentarios
del público
sobre puntos
no incluidos en
la agenda de la
reunión
3 Foley Family Community
Pavilion Public Art
Project
May 4, 2026
4 Recommended
Action
COMMUNITY SERVICES
Adopt a Resolution awarding the Foley Family
Community Pavilion Public Art Project to artist Jake
Messing.
5 Foley
Family
Community
Pavilion
Public Art
Project
COMMUNITY SERVICES
Background
• The Foley Family Community Pavilion reflects over 100 years of Healdsburg agrarian history
• City acquired the property in 2005
• Considered different reuse opportunities over a 15-year period • 2020: City Council decided to move forward with a proposed community pavilion that would serve as home of the Healdsburg Farmers’ Market and community events site
• April 2021, City Council approved a MOU with the Foley Family Charitable Foundation for $7 million in funding (later increased to $7.5 million)
• Construction completed in 2026
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Foley
Family
Community
Pavilion
Public Art
Project
COMMUNITY SERVICES
Public Art at the Foley Family Community Pavilion
• Project builds on concepts in the Arts and Culture Master Plan to incorporate art into select public projects
• Arts and Culture Commission formed a committee: Davy, Frank, Harris • $50,000 project budget
• $5,000 for five $1,000 finalist stipends
• Up to $45,000 for the selected installation
16 Foley
Family
Community
Pavilion
Public Art
Project
COMMUNITY SERVICES
Artistic Scope
• Concept or narrative: Story of the Foley Family Pavilion, the site’s history of canning & agriculture, or the identity of Healdsburg. • Site-specificity: Installations integrated with the site, wayfinding or with functional components were encouraged.
• Duration of display: Selected project must be semi-permanent (minimum of 3 years in duration).
• Artist Eligibility: The opportunity was open to all practicing artists; preference to Healdsburg, Sonoma County and/or California based artists.
17 Foley
Family
Community
Pavilion
Public Art
Project
COMMUNITY SERVICES
Request for Qualifications Process and Outcomes
• The City released the RFQ on November 9, 2025
• Staff and committee members conducted outreach to more than 40 arts organizations locally and across the Bay Area
• Received 63 applications from local, national, and international artists
• Diverse review panel of residents, artists, and local stakeholders to ensure a balanced evaluation process
18 Foley
Family
Community
Pavilion
Public Art
Project
COMMUNITY SERVICES
Artist Finalists
• Five finalists:
• Jake Messing (Healdsburg, CA)
• Jessica Martin (Healdsburg, CA)
• Linda Hickok (San Francisco, CA)
• Maria-Jose Lindo & Joshua Lawyer of Rough Edge Collective (Santa Rosa, CA)
• Naomi McLeod (Healdsburg, CA)
• Finalists submitted their proposed installation
• Committee + staff interviewed each artist to learn more about their proposal
• Arts and Culture Commission recommendation
19 Artistic Proposal:
Jake Messing
Mural
20 Foley
Family
Community
Pavilion
Public Art
Project
COMMUNITY SERVICES
Mural Features
• Large-scale mural with flexible design options
• Detailed, naturalistic imagery of local flowers, fruits, and vegetables inspired by the Healdsburg Farmers’ Market
• The design may incorporate collaborative typography such as “You belong here,” “We grow together,” and “Rooted in community”
• Durable exterior paints with UV-resistant and anti-graffiti coatings • Community engagement activities such as open studios, youth participation, and a public unveiling
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Foley
Family
Community
Pavilion
Public Art
Project
COMMUNITY SERVICES
Commission Requests for Final Mural Concept
• The Commission supported the proposed mural’s placemaking potential and recommended refinements, including:
• If words are included, consider bilingual text
• Explore font options
• Incorporate more local agricultural imagery; references to current Farmers’ Market offerings
• Consider indigenous heritage
• Evaluate location and extent of mural further potentially emphasizing the upper wall area.
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Foley
Family
Community
Pavilion
Public Art
Project
COMMUNITY SERVICES
Final Mural Concept Development
• Mr. Messing agreed to refine the design collaboratively to reflect the Pavilion’s history, the Farmers’ Market, and Healdsburg’s cultural and agricultural identity
• Artist additionally proposed community engagement strategies including workshops, outreach campaigns, and on-site interaction at the Farmers’ Market to gather public input on the final mural design 29 Foley
Family
Community
Pavilion
Public Art
Project
COMMUNITY SERVICES
Next Steps
• Community engagement and follow-up with the committee for revisions
• Arts and Culture Commission review of final proposed artwork • Two-to-three-month production timeline
Note: If approved, artist would enter into a Professional Services Agreement with the City outlining the installation timeline, responsibilities for preparation and equipment, and long-term maintenance obligations
30 Recommended
Action
COMMUNITY SERVICES
Adopt a Resolution awarding the Foley Family Community
Pavilion Public Art Project to artist Jake Messing.
31 Questions
32 Public
comment —
Comentarios
del público
33 Local Preference Policy
for Affordable Housing
May 4, 2026
34 Recommended
Action
HOUSING
Receive a presentation on the results of the Local
Preference Disparate Impact Study and provide
direction to staff on next steps including a potential
Local Preference Ordinance for income-restricted
housing units pursuant to Government Code section
7061 (SB649).
35 Purpose
HOUSING
Council Direction on Proposed Approach
• Confirm concurrence with staff’s recommended approach. • Provide any input on preference categories.
• Identify any changes before ordinance development.
36 Current Policy
HOUSING 37
Resolution NO. 22-2019
• Prioritizes affordable housing based upon location and local ties. • Primarily implemented through marketing and outreach. • Does not define how many units are subject to preference. • No standardized implementation structure across projects.
The existing policy has been effective through marketing and outreach in achieving local outcomes.
Why This
Matters
HOUSING 38
• State law (SB 649) provides a framework for implementing local tenant preferences consistent with fair housing requirements (AB 686). • The City is not required to adopt a formal ordinance; however, establishing a clear framework can support consistent implementation, particularly in Low-Income Housing Tax Credit (LIHTC) projects. • A structured approach may improve transparency and help align outcomes with the findings of the City’s Disparate Impact Study.
Disparate
Impact Study
Results
HOUSING 39
What the Study Shows
• Differences between local and regional demographics drive unequal outcomes.
• Geographic preference can be used, but applying it across all units may result in unequal treatment across protected classes and raise fair housing concerns.
• Expanding preference area improves outcomes but does not eliminate disparities.
• Limiting the share of units reduces potential impacts.
Outcomes are driven by who has access, not just where
preference is applied.
Recommended
Approach
HOUSING 40
Staff’s Recommended Approach
• Establish a tiered preference structure.
• Prioritize displacement as the primary policy focus.
• Continue to include local residency and workforce consistent with existing policy.
• Apply preference to a limited share of units (up to 40%), consistent with study findings.
Marketing and outreach will continue through project-level marketing plans as a complementary tool to support local access.
Next Steps
HOUSING 41
Based on Council’s Direction Staff can return with:
• Recommended percentage of units by category.
• Implementation framework.
• Draft ordinance for Council consideration.
Staff will coordinate with affordable housing developers and State HCD to refine implementation and ensure compliance.
Questions
42 Public
comment —
Comentarios
del público
43 Recommended
Action
HOUSING
Receive a presentation on the results of the Local
Preference Disparate Impact Study and provide
direction to staff on next steps including a potential
Local Preference Ordinance for income-restricted
housing units pursuant to Government Code section
7061 (SB649).
44 City Council Goals
May 4, 2026
45 Recommended
Action
CITY MANAGER’S OFFICE
By motion, approve the City Council Goals for FY 26/27
46 Background
CITY MANAGER’S OFFICE
City Council Goals Adopted Annually
• Applied to fiscal years, beginning July 1
City Council Goal Setting Workshop
• March 25, 2026
• Healdsburg Golf Club at Tayman Park Clubhouse
• Open to the Public
• Facilitated by MRG
47 Why Set
Goals?
CITY MANAGER’S OFFICE 48
Strategic
Direction
CITY MANAGER’S OFFICE
Strategic Plan 7 Strategic Goals
Economic Diversity &
Sustainable Growth
Environmental Stewardship
Affordable Housing
Infrastructure & Facilities
Effective Governance
Public Health & Safety
Community Services
City Council Goals
City Council Goals
2025-2026
45 Individual Projects
City Council Goals
2026-2027
33 Individual Projects
49 Creation of
City
Council
Goals
CITY MANAGER’S OFFICE
CITY COUNCIL GOALS & ACTIVE CITY PROJECT LIST
How was the list created?
3 ADDED - ONE STAFF RECOMMENDATION
4 2
1 UPDATED 25/26 CITY COUNCIL GOALS Removed Completed or Near-Completed Items
ADDED - PROJECTS WITH PRIOR CITY COUNCIL DIRECTION
COUNCILMEMBER PROPOSALS
Does not include day-to-day operations and most “back office” projects 50 2026/2027
GOALS
DASHBOARD
CITY MANAGER’S OFFICE
FY 26/27 GOALS DASHBOARD -- City Council Goals | City of Healdsburg 51 FY 26/27
GOALS
CITY MANAGER’S OFFICE
Economic Diversity & Sustainable Growth
• Station Area Specific Plan (onboard consultant and committees; launch the engagement and planning process)*
• Evaluate Enforcement Tools for Illegal Vacation Rentals • Review Expansion of Permitted Uses in Downtown Zoning Districts • Request Presentation by NOMAD on their work in Activating the North Downtown Commercial Area
* Project related to Climate Mobilization Strategy (CMS) Environmental Stewardship
• Update of Tree Ordinances – Protection & List*
• Explore a Micro-Transit Mobility Program*
• Expand Affordability for Electricity Customers through Super Off-Peak Incentive & Load Management Programs
• Pilot Off-Peak Energy Rate Program
• Expand & Simplify Time-of-Use (TOU) Participation
• City Energy Sources and Opportunities Report*
52 FY 26/27
GOALS
CITY MANAGER’S OFFICE
Affordable Housing
• Support Construction and Leasing of Saggio Hills Affordable Housing & 155 Dry Creek Affordable Housing
• Explore a Silent Second Home Ownership Program
Effective Governance
* Project related to Climate Mobilization Strategy (CMS) • Present Options to City Council for a Constituent Request System • Hold Community Conversations in Every District
Public Health & Safety
• Update City Council Emergency Operations Guide & Training • Enhance Awareness of Police Technology Tools
53 FY 26/27
GOALS
CITY MANAGER’S OFFICE
Infrastructure & Facilities
• Healdsburg Avenue Complete Street Project – Begin Construction* • Grove Street Neighborhood Plan – Complete Construction* • Complete March Avenue Pavement Rehabilitation & Enhanced Crossing at Lupine – Complete Construction*
• Conduct Community Survey to Inform the Transit Demand & Use* • Create Artistic Enhancement of Downtown Bike Parking Areas Going Forward Parks / Landscaping / Streets / Bikes / Pedestrian
Infrastructure
Water
• Dry Creek Well Field – Complete Construction Drawings • Complete Sonoma Water Purchase Agreement for Additional Water • Explore Flood Mitigation Opportunities
• Develop a Street Maintenance Financial Investment Plan 54 FY 26/27
GOALS
CITY MANAGER’S OFFICE
Community Services
Policies / Programs
Park / Open Space
Community Facilities
• Laura Fish Somersal Park Development – Complete Design & Begin Phase I Construction • Badger Park Redevelopment – Complete Design & Begin Phase I construction • Magical Bridge Playground – Ongoing support for Planning and Design • Prepare Parks Capital Bonds Strategy
• Enhance West Plaza Park with SMART
• Send Updated Immigrant Support Letter
• Develop a Financial Strategy for the Community Services Fund Including Spending Priorities • Develop and Disseminate a Community Childcare Directory • Receive Information & Consider Support of California Cultural District Designation Application
• Abel De Luna Community Center – Continue to Develop Funding & Implementation Strategy 55 Recommended
Action
CITY MANAGER’S OFFICE
By motion, approve the City Council Goals for FY 26/27
56 Questions
57 Public
comment —
Comentarios
del público
58