STAFF REPORT TO THE CITY COUNCIL
DATE: Regular Meeting of April 12, 2022
TO: Members of the City Council
SUBMITTED BY: Dante Hall, City Manager
SUBJECT: Authorization To Contract With Tripepi Smith for Design, Print, and Mail Services Related to the Polling and Strategic Communication Services for Ballot Measures to Extend the Utility Users Tax (UUT), and the Viability of Becoming a Charter City for the Limited Purpose of Increasing the Real Property Transfer Tax (RPTT) RECOMMENDED ACTION:
Staff recommends that the City Council:
Adopt a resolution authorizing the City Manager to execute an agreement for an amount not to exceed $42,300.26 with Tripepi Smith for the design, print, and mail services related to the second phase of Election Opinion Poll Services conducted by the Lew Edwards Group subject to the City Attorney’s review; and Amend The FY 2021-22 Budget Appropriation by $42,300.26 to pay for the associated design, print, and mail services EXECUTIVE SUMMARY:
On March 8, 2022, the City Council authorized the City Manager to execute an agreement with the Lew Edwards Group and FM3 for the second phase of Election Opinion Poll Services (Attachment 1). The cost of designing, printing, and mailing informational mailers were not included in the second phase of the contract. The Lew Edwards Group’s scope of work provides for word copy content for educational materials. However, the City needs to procure design/print/mail services separately.
The City is currently working with Tripepi Smith on developing a strategic plan to assist staff with implementing effective strategies, plans, and tactics to better engage our community. Tripepi Smith is uniquely positioned to undertake the informational design, print, and mail services related to the second phase of Election Opinion Poll Services with minimal time to get oriented to the City’s style and methods of communication.
BACKGROUND AND ANALYSIS:
The March 8, 2022, agreement with Lew Edwards Group and FM3 provides for the following tasks:
Through subcontractor FM3 Research, develop a second dual-mode survey questionnaire of approximately 20 minutes for up to 400 City of Hercules respondents to assess additional measure viabilities (phone interviews will have English/Spanish language capacity) Design, recommend and provide word copy content for Communications Toolkit and informational materials/outreach (City to design, print and mail at its own expense outside of this agreement) Review survey data, analyze results and present a detailed analysis of poll findings Prepare briefing materials for the City Council and complete a Final Report Review and advise on all ballot measure components and staff reports.
To support the second phase of this agreement, Tripepi Smith has submitted a proposal for the associated design, print, and mail services (Attachment 2).
FISCAL IMPACT OF RECOMMENDATION:
Funds for design, print, and mail services related to the second phase of Election Opinion Poll Services would need to be through the FY 21-22 Annual Budget. No additional funds are requested.
ATTACHMENTS:
Resolution
February 22, 2022, Staff Report Extending the Existing Contract with the Lew Edwards Group for Polling Services Quote from Tripepi Smith for Developing Ballot Measure Materials