Hercules City Council
April 12, 2022

Component Fee Units Subtotal Notes
Project Management / Project Calls$650.00 18 $11,700.00Assumes nearly a weekly call and then related cat herding Animated Video 2 $0.00Assumes two videos, unless we pull the plug on one or both efforts Mailer Design 1 $1,750.00 1 $1,750.00First of two mailers - design only Mailer Postage & Printing 1$6,665.26 1 $6,665.26Pay to vendor directly Mailer 2 Design 1 $0.00Second of two mailers - design only Mailer 2 Postage & Printing 1 $0.00Estimated pass through cost - 10% agency fee Content Production
SM Management $200.00 20 $4,000.00Assumes 1 post a week on average and related expanded SM monitoring for key subjects/response points Website Setup Fee $4,750.00Flat fee for just website
Annual Website Hosting Fee$610.00 $610.00Includes 1 domain, each additional domain is $30 Website Content Management Fee $4,200.00Does not include content development, just content modifications, updates and changes to site through process Flyer/Handout $750.00 $750.00Design only
Digital Advertising Management $2,875.00Manage SM advert and YouTube campaign to get eyes on videos and website Media Monitoring
SM and YT Placement Fees $5,000.00Actual ad spent on digital - 10% agency fee $42,300.26Total Fees
$30,635.00Fees to TS
$11,665.26Fees Pass Through TS