Community Gift Card Program
The City Council, at its 2/22/2022 meeting, received a report on the FY 21-22 mid-year budget At that meeting the Council adopted a resolution approving appropriations for several ARPA priority items One of the priority items approved was to utilize $65,000 towards a pilot Gift Card Program Community Gift Card Program
Community Digital Gift Card programs can stimulate the local economy, assist small businesses in recovery and provide some additional savings to residents to shop locally Both the Business Needs Survey and the Community Survey showed strong support for the use of a gift card program The Yiftee program is the most popular and offers the best customer service rating
The Yiftee Community Digital Gift Card program is a cost-effective way to assist small businesses in recovery and can also provide additional savings to residents who shop locally The proposed gift card pilot program would be a ‘buy one and get one free’ for residents.
There is no set-up fee or monthly costs.
The $65,000 of ARPA monies would pay for:
The $1+5% eDelivery fee plus a $1 bonus gift fee per card A bonus gift card
Branding costs
Marketing costs
Recommendation
Approve the proposed resolution authorizing the City Manager to execute an agreement with Yiftee for a Shop Local/Gift Card program.
Questions ?