Community Cards
Pandemic recovery and beyond!
Keep local dollars local
Shopping Local Benefits Community
Jobs, donations, taxes, services, suppliers stay local
2 Small Businesses Need Help
Small businesses = 99% of US businesses, 60M US jobs
½ of the private sector workforce
Hard hit by pandemic
200k more than usual permanently closed in 2020 (src: WSJ, April 2021) 1 in 3 were closed during the pandemic (src: Harvard University, Economic Tracker, June 2021) Recovery will take time
It took 6 yrs. to recover from 2008-09 recession (src: McKinsey and Co.) Lasting effects in supply chain disruption hit small business hardest Trend: Enlisting communities in the recovery
Via public-private partnerships
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Community Cards Bring New Revenue to Local
Businesses
A digital gift card that unites business, consumers and local merchants How it works
- Multi-use paper or digital gift card, lives on your
phone, any value >$5
- Works at any number of different merchants in
a community
- Merchants opt-in to the program at no cost
- Consumers give them as gifts to family and
friends via email or text
- Businesses give them as employee rewards,
marketing programs, survey incentives,
contests, customer appreciation/recovery, etc.
- Cards do not expire. Yiftee provides customer
support and security
“Gives back” to local communities
Yiftee Confidential
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Gift Card $200
Your gift does not expire. Fees may apply. See below.
Available to companies & individuals via web page, web links, enterprise app, Facebook Community Card Buyers
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Yiftee Confidential
Employee Rewards, Consumer Deals, Gifting Fund Raising Bulk Purchase Customer Appreciation Offers, Loyalty Schools, Non-profits Gift Card
Sponsorships Support Local Businesses
Local employers,
city, state &
federal funding,
professionals,
community groups
and others can
give gifts and/or
sponsor a bonus
gift program.
Impact to local
business is
multiplied by
consumers
purchasing cards.
eDelivery fee
discounts available
for bulk
purchases.
Recognizing Community Sponsors
Sponsors may cover eDelivery
fees, bonus gifts, gift purchases,
marketing costs, etc.
Recognized on eGift
page, PR, social
media, website, etc.
Bonus Offers Sweeten the Pot (Optional)
Participating merchants can make Bonus Offers for people to use their Cards in their stores. This attracts people to buy the cards for self-use.
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Redeeming Your eGift
Community Cards
Refreshes to
current balance
Show this card to the cashier
$10.00
MasterCard validates transaction
Do not exceed card value
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Multi-use, unique-to-this-gift digital
MasterCard, redeemable only at
participating merchants
Any merchant that takes MasterCard
can participate. Key in codes to redeem
(like a phone order)
Reconciled by normal MC bank. CNP
interchange fees apply on redemption
No App required on phone to redeem,
Yiftee sends monthly reminders. Gifts
can be printed eGift Card DEMO
Text the word “smitten” to: (855) 890-2028
Simple to Deploy:
No external hardware, terminals or integration
Buyer
Buys online eGC at face
value of card
Recipient
Uses eGC at Merchant
Merchant
Process eGC as any
other MC transaction
Takes payment,holds
payment in escrow
Customer presents digital or
printed voucher in store, Merchant
processes as CNP transaction
MasterCard pays Merchant,
Yiftee pays MasterCard
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Normal funds settlement for merchants; no funds transfer or liability for organizer; no fraud risk for merchants or organizer
Gift Card $200
How to Get Your Own Community Card
Custom branded to your community
1) Secure interest from residents, companies,
realtors, schools, non-profits, etc. to use for
gifting, fund raising, visitors, customer
appreciation, employee rewards, etc.
2) Secure interest from merchants to participate –
no cost other than credit card (CNP) processing
fees paid on redemption
3) Yiftee will set up account then you upload list of participating merchants. They simply run “Activation card” which is a $0.10 Mastercard on their PoS to opt-in 4) Cost summary: $1+5% of gift value "eDelivery fee" paid by gift sender at time of purchase. Periodic reminders to use will be sent when possible to gift recipient.
Subject to local laws, Yiftee may apply inactivity fees after 12 months of no redemption activity. Gifts do not expire unless sent by a business as a promotion or award in which case an expiration date up to a year from time of issuance may be applied. If gifts expire, Yiftee retains 10% of gift value and the remaining balance is rebated to sender.
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Sponsored by State Bank
Optional: secure interest from sponsors
to fund marketing programs
Your gift does not expire. Fees may apply. See below.
Summary:
Community Cards Strengthen Communities
Simple to deploy, no hardware or integration, zero fraud risk ◦ Anyone that takes Mastercard can participate
◦ No backoffice administration needed
◦ Always available to consumers on their phones or printed Large employers and organizations jumpstart gift sales
◦ Employee rewards, holiday gifts, welcome gifts, surveys, marketing, wellness… ◦ Fund raising campaigns with specific merchants who offer discounts ◦ Bulk card purchases made easy
No set-up costs, no monthly costs, $1+5% eDelivery fee per card You can get “sponsors” for the card like a local bank to cover eDelivery fee, Buy-One-Get-One bonus gifts, marketing costs and/or charitable contributions
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What we do: Community eGift cards and promotions bringing new revenue to small businesses in cities, towns, downtowns and main streets.
Employers, professionals and consumers buy them to keep local dollars local.
Customers: 350+ communities, 20,000 merchants. Key partnerships with Mastercard, city gvmts, chambers of commerce, downtowns, main streets.
Business model: Service is free to organizers and merchants. Yiftee is paid by card buyers who purchase cards to support their local businesses.
Launch date: December 2012
Location: Menlo Park, CA, customers nationwide
Services: Community cards, eGift cards, digital promotions, payment processing, security and end user customer and merchant support.
Who is Yiftee?
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Case Studies
Com-
munity
Launch
Date $ Sold #
Merchants
# Cards
(as of
11/30/21)
Detroit, MI
Pop: 673k 11/2017 $3.1M 100 37,100
Dayton, OH
Pop: 141k 12/2020 $203k 81 6,200
North Bay
Village, FL
Pop: 8k
11/2020 $79k 10 800
“Yiftee is the best thing we’ve experienced!”
- Alexis@Bedrock Development, Detroit
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Donna Novitsky, Yiftee CEO
[email protected]
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Appendix: Merchant FAQ’s
Q: Is there a deadline to participate?
A: We are planning a launch on ??? to introduce the Card to the community. Sign up before then so that you are a part of the launch program and get this incremental business.
Q: How do I process the eGift Card?
A: Process it as a credit card (not debit or gift card) and key in the transaction like a phone order. Mastercard will validate. Do not go over the value of the card or the transaction will be declined. If this happens, start over and charge equal or less than the card value.
Q: What if the purchase is for more than the eGift Card value? A: Run the eGift Card for the remaining balance on the card, and ask the customer for a different form of payment to cover the rest of the transaction.
Q: What do I do if the eGift Card is ‘declined’?
A: The transaction is declined if you try to redeem more than the value of the card, or if any of the redemption information is mis-typed. Start the transaction over with the correct value and info.
Q: Does the eGift Card function as a ‘pre-paid’ credit card regarding automatic tipping hold-backs? A: No. It can be redeemed for the full value. We do not recommend allowing tipping on the card because it is a prepaid card.
Q: Since the eGift Card is like a Mastercard, can it be redeemed anywhere? A: No. They can only be redeemed at participating locations.
Q: Is there a fee to purchase the eGift Card?
A: The gift sender pays $1.00 plus 5% of the gift value. The gift recipient gets 100% of the gift value. The store is paid the full value of the card, less their normal card-not-present Mastercard fee.
Q: Can the eGift Card be used more than once?
A: Yes. They are multi-use and the current balance and expiration date are always reflected on the digital voucher. Recipients receive monthly reminders to redeem.
Q: Can I apply a refund to the eGift Card?
A: Yes. Refunds can be applied to a valid (unexpired) card just as you would to a credit card.