Yiftee Community Gift Card Pilot Program
The City Council authorized the City Manager to execute an agreement with Yiftee for a Shop Local/Gift Card program.
The pilot program will be funded with the approved allocation of $65,000 of ARPA monies.
The City Council is being asked to review and approve the Yiftee Pilot Digital Gift Card program components and implementation measures.
Yiftee Gift Card Pilot Program
The $65,000 of ARPA monies will pay for:
The $1+5% eDelivery fee plus a $1 bonus gift fee per card A bonus gift card
Branding costs
Marketing costs
ARPA Funding
Buy a gift card valued at greater than $5 and receive a bonus gift card equal to the value purchased, with a maximum purchase limit of $250 per card with the promotion Limit of 5 cards per customer
Bonus gift card expires 6 months (120 days) after purchase and the funds would be returned to the City for recirculation Bonus Gift Incentive
For-profit Retail, Restaurant/Café or Personal Service business Operates from a physical storefront
Maintains a current City business license
Has no open code enforcement actions
Has 20 or fewer full time equivalent employees as of December 1, 2021 Is either independently owned/operated or a locally-owned franchisee Eligible Businesses
HdL ECONSolutions will lead the branding and marketing effort The web portal, provided by the Yiftee platform, will be used as the landing page The web portal would be linked from the City’s website
Yiftee provides the City with template marketing documents, press releases, flyers and social media posts at no cost Marketing
Staff recommends that an update be provided to the Council on the success and challenges of the Pilot Program after 4-6 months The Council may consider additional allocation of APRA funding based on the success of the program.
Since there is no cost to the City or businesses, the City could continue to host and promote the program even when ARPA bonus funds are not available.
Expiration of Program
Recommendation
Approve the Yiftee Pilot Digital Gift Card program components and implementation measures
Questions ?