Proposal for General Communications Support
CITY OF HERCULES
July 15, 2022 VALID FOR 45 DAYS By: Ryder Todd Smith, Co-Founder & President
City of Hercules / General Communications Support
CREATIVE SERVICES • Communication • Web • Social Media • Photography • Video • Design 2 Table of Contents Table of Contents .................................................................................................... 2 Executive Summary ................................................................................................. 3 Firm Background ..................................................................................................... 4 Qualifications of Staff ............................................................................................ 10 Proposed Scope of Retainer .................................................................................. 14 Cost Proposal ........................................................................................................ 15 References ............................................................................................................. 19 Attachment A: Resumes ........................................................................................ 22
City of Hercules / General Communications Support
CREATIVE SERVICES • Communication • Web • Social Media • Photography • Video • Design 3 EXECUTIVE SUMMARY Thank you for the opportunity to present Tripepi Smith’s offerings on communication services. This proposal offers an updated scope to fit the needs of the City of Hercules. Tripepi Smith is a team of nearly 50 communications experts—robust enough to offer experienced and effective professionals for the job, yet small enough to be nimble and responsive. We offer a spectrum of skills that allows us to match the appropriate resource to the task at hand, letting us execute faster and reduce engagement costs. These resources vary by both years of experience and core hard skills (graphic design versus videography versus writing versus social media, for example). The result: we have an ability to tell a complete story across mediums, all within our one team. As a result, the City will only need one communications partner. Tripepi Smith is a force multiplier for the communication operations in cities across California. From City of Napa to Carlsbad and out to Indian Wells, Tripepi Smith is actively working with dozens of city governments and public agencies. We gain insights from the breadth of our work and share that knowledge with our city clients. No other communications firm has the city client depth and diversity that Tripepi Smith offers. We leverage this experience to the benefit of each client, applying experiences and lessons learned from other client work We look forward to the opportunity to help tell the story of Hercules for the benefit of its residents, businesses and visitors. I affirm that I have the authority to bind Tripepi Smith for this proposal. Regards, Ryder Todd Smith Co-Founder & President Tripepi Smith
City of Hercules / General Communications Support
CREATIVE SERVICES • Communication • Web • Social Media • Photography • Video • Design 4 FIRM BACKGROUND Tripepi Smith excels at public affairs. We work in a complex environment where successful communications go hand-in-hand with marketing and technical expertise. As a full-service public affairs and creative services firm, Tripepi Smith delivers strategy, outreach and design tailored for local government, public agencies, nonprofits and private companies—each strongly represented in our client list.
At Tripepi Smith, experienced Directors and Analysts drive strategy and implement messaging. Full-time creative professionals generate compelling branding, websites, design, social media, photography and video. The collaboration between Creative Services and Analysts keeps communications engaging and on-message, and a diversity of skillsets and expertise allows Tripepi Smith to offer clients exactly the level of service they need. Additionally, sometimes for video work, printing, niche website development needs or mailing we may use subcontractors. These are often determined at the time of the need, so it is difficult to predict who that will be. However, here is a list of potential firms or people we routinely subcontract with:
InfoSend – Print and Mail House Services
DLS Printer Services – High-end Printing for Collateral Emily Baker – Voiceover Work
City of Hercules / General Communications Support
CREATIVE SERVICES • Communication • Web • Social Media • Photography • Video • Design 5 Grounded in civic affairs: Co-founder and CFO Nicole Smith is a 2nd-generation civic affairs professional (her father was a city manager for 30 years). Meanwhile, co-founder and president of Tripepi Smith, Ryder Todd Smith, brings over a decade of public agency marketing and communications experience to the table. Legal Structure and Financial Matters Tripepi Smith is a California S Corporation. Ownership is equally split between Co-Founders Nicole D. Smith and Ryder Todd Smith. Tripepi Smith has been incorporated since 2002 and has generated a profit every year it has been in operation. We have never had a legal claim filed against us and have never failed to fulfill a contract commitment.
Implementing Strategy and Engaging Audiences Tripepi Smith recognizes the important interplay of public affairs and design. It’s about presenting ideas that advance communities and public institutions. An important corollary to this is providing the creative services that can build materials to engage audiences and make ideas resonate. Tripepi Smith’s multi-faceted design team enables us to reach these goals and lead effective creative strategy. Strategic Tripepi Smith is a provider of technology, communications and public affairs services. We leverage our skills and experiences in each of these areas to deliver efficient, technologically driven communication solutions that reflect our deep understanding of local government. Our team has a strong record of working with public agencies, joint powers authorities and not-for-profit organizations throughout California to better engage and connect with their stakeholders and community. Creative Tripepi Smith’s creative professionals have worked with public and private clients on imagery, colors and graphic design in an array of projects. Our firm offers creative services that address not only traditional media such as print, websites, logo design and advertising but also non-traditional marketing services around email campaigns, social media, blogging, SEO, video production and more. This integrated approach to content development makes the process more efficient and more effective for clients. “…solutions that reflect our deep understanding of local government.” City of Hercules / General Communications Support
CREATIVE SERVICES • Communication • Web • Social Media • Photography • Video • Design 6 Content x Distribution = IMPACT Tripepi Smith was born in the digital era and brings significant technical skills to the table. Members of our team carry technical certifications in Hootsuite Social Media Marketing, Facebook Blueprint, Google Advertising, Google Analytics and Twitter Flight School, among others. We take digital seriously and recognize how critical it is to not only develop great visuals and messaging, but to ensure the audiences we want to reach actually see that content. Without content distribution, there is no impact.
City of Hercules / General Communications Support
CREATIVE SERVICES • Communication • Web • Social Media • Photography • Video • Design 7 Our Services Strategy, Marketing, Communications
Strategic development, research, surveys, messaging
Social media management
Web and social media strategy, optimization (SEO), metrics Web hosting and support
Email campaigns
Relations (media, stakeholders, public, government)
Support and training for events, presentations and virtual gatherings Google AdWords, LinkedIn and Facebook advertising
Creative Services
Full-service graphic design for digital, print and outdoor Brand and logo development
Content generation, writing and editorial
Output services (digital distribution, print management, mail management) Photography, illustration and information graphics
Video and animation
Web design and implementation
City of Hercules / General Communications Support
CREATIVE SERVICES • Communication • Web • Social Media • Photography • Video • Design 8 Client Roster Tripepi Smith has been selected to work with over 60 local government agencies to help with their communications. We can provide you with contacts at any of these clients and are confident you will find them to be quite happy with our services. City or city-related clients we are actively supporting are bolded. California City Management Foundation City of Aliso Viejo City of American Canyon City of Azusa City of Bellflower City of Burlingame City of Claremont City of Coronado (City of) Culver City City of Cupertino (City of) Daly City City of Danville City of Duarte City of El Cerrito City of Fountain Valley City of Foster City City of Fullerton City of Gilroy City of Grover Beach City of Hawaiian Gardens City of Huntington Beach City of Indian Wells City of Industry City of Irvine City of La Cañada Flintridge City of La Palma City of La Puente City of La Verne City of Lake Forest City of Laguna Hills City of Laguna Niguel City of Lancaster City of Livermore City of Lomita City of Lynwood City of Manhattan Beach City of Manteca City of Martinez City of Millbrae City of Morgan Hill City of Murrieta City of Napa City of Norwalk City of Orange City of Orinda City of Palm Desert City of Palmdale City of Paramount City of Pismo Beach City of Placentia City of Pomona City of Rancho Palos Verdes City of Rancho Mirage City of Riverbank City of Rolling Hills Estates City of Santa Ana City of Santa Clarita City of Santa Cruz City of Santa Paula City of Saratoga City of Stanton City of South Gate City of Tracy City of Vallejo City of Vista City of Walnut (City of) Yuba City Town of Windsor County of Merced County of Fresno County of Sonoma County of Santa Barbara County of Kings California Contract Cities Association CalChoice Energy CCA California Joint Powers Insurance Authority Citrus Heights Water District Claremont McKenna College Costa Mesa Sanitary District El Toro Water District Independent Cities Association Independent Cities Finance Authority Inland Empire Utilities Agency Institute for Local Government League of California Cities Municipal Management Association of Northern California Municipal Management Association of Southern California Orange County City Manager Association Orange County Sanitation District Palmdale Water District Rowland Water District San Gabriel Valley City Managers’ Association South Orange County Wastewater Authority City of Hercules / General Communications Support
CREATIVE SERVICES • Communication • Web • Social Media • Photography • Video • Design 9 Local Government Affiliation and Support Tripepi Smith is firmly committed to the local government world and actively supports the local government association and professional staff who make cities work. Our sponsorship and affiliation with professional industry groups includes:
California City Management Foundation
California Association of Public Information Officials
League of California Cities
California Contract Cities Association
Independent Cities Association
Orange County City Manager Association
Cal-ICMA
San Gabriel Valley City Managers’ Association
Municipal Management Association of Northern California Municipal Management Association of Southern California Institute for Local Government
University of Southern California City/County Management Fellowship California Special District Association
Work Samples We encourage you to see all the work we have done for clients through our online portfolio at https://www.tripepismith.com/work City of Hercules / General Communications Support
10 QUALIFICATIONS OF STAFF It is anticipated that Allison Torres, Business Analyst at Tripepi Smith, will be the project lead. Allison will handle logistics, coordination and project management. Tripepi Smith Principal Ryder Todd Smith will provide his cell phone number to staff and remain available to provide 24-7 to answer questions, develop strategies and otherwise advance the engagement. Director Jennifer Vaughn will manage the account and lead overall strategy. Junior Business Analysts Cailyn Thompson and Melanie Moore will provide agenda management, editorial calendar maintenance, website writing and content support, metric dashboard creation and other duties as assigned. Of course, Tripepi Smith is a collaborative firm, with many available skillsets. Resources will be brought to the table when necessary to aid the City in telling its story.
Proposed Team
Ryder Todd Smith Jennifer Vaughn Allison Torres Cailyn Thompson Melanie Moore
City of Hercules / General Communications Support
11 Team Details (See the Resume Attachment A for full professional experience, education and degrees) Team Member Role Description Ryder Todd Smith Principal Role: Strategy Based in Tustin, CA Ryder has a mixed background in the worlds of government relations, technology and marketing. He served as the SVP of Operations and Chief Information Officer for a software-as-a-service startup in the financial services sector. Prior to that, he was the technology manager for a regional staffing firm. Ryder leads Tripepi Smith and is the ultimate project owner on all work handled by the firm. He is the creator of the City Internet Strategies Study, publisher of the Civic Business Journal, publisher of PublicCEO and a frequent speaker on the local government circuit. His insights have been published in Western City and PM magazines. He volunteers his time as vice chair of the Rose Institute of State and Local Government Board of Governors and previously served as a Planning Commission for the City of Tustin. Ryder graduated from Claremont McKenna College with a Bachelor of Arts in Philosophy, Politics, Economics and a dual degree in Economics.
Jennifer Vaughn Director Role: Account lead, strategy and quality assurance Based in Keller, TX Jennifer brings over 20 years of experience in the public sector working for local government and public utilities. Prior to coming to Tripepi Smith, Jennifer spent 18 years with Southern California Gas Company (SoCalGas) in a variety of roles. As Public Affairs Manager, she was responsible for representing the company to many Orange County cities by maintaining government and community relations. She served on several Chamber of Commerce boards and as President for the Coastline Community College Foundation. She played an advisory role on the Asian Business Association of Orange County and the Groundwater Replenishment Program. Jennifer also managed a staff promoting energy efficiency solutions to local governments in her role as Public Sector Programs and Partnerships Supervisor before promoting to Public Policy Manager where she provided policy direction and strategy. Jennifer garnered her initial city government experience with both the City of Anaheim as well as the City of Pasadena. She managed public relations efforts for the Anaheim/Orange County Visitor and Convention Bureau (now Visit Anaheim) during a $4.2 billion renovation of the Anaheim resort. She also served as Marketing and Communications Manager for an international economic development firm that promoted the Alsace region of France. Jennifer earned both a Bachelor’s Degree in Political Science and a Master’s Degree in Communication from San Diego State University where she also taught public speaking.
City of Hercules / General Communications Support
12 Allison Torres Business Analyst Role: Content, Presentations Based in Chino Hills, CA Allison Torres brings a strong background in social media marketing and data analytics to the Tripepi Smith team. Allison graduated from Biola University with a degree in Business Management and flexed her leadership skills as a two-year captain of Biola Women’s tennis team. She gained experience in marketing and project management during the various internships she held. Previously, she executed social media marketing at TSE Worldwide Press. Allison is a certified Hootsuite Social Marketing Professional and Constant Contact Solutions Provider. Her client work includes Santa Clarita Valley Water Agency, Clean Energy Alliance, the City of Martinez and the City of Manteca. She is also working closely with Tripepi Smith clients on the 2021 redistricting process. Cailyn Thompson Junior Business Analyst Role: Website and Project Management Based in Long Beach, CA Cailyn Thompson brings a strong work ethic and open-minded dynamic to the Tripepi Smith Team with a background in recreation, collegiate athletics and event management. She graduated from St. John’s University (SJU) with a Master of Business Administration degree in Strategic Management and a Bachelor of Science degree in Sport Management with a minor in Business Administration. She developed her skills in leadership, organization and event management in her time at SJU with on-campus internships, the graduate assistantship program and summer employment with the City of Cypress Recreation. Cailyn is a certified Hootsuite Social Marketing Professional. Her client work includes the City of Tracy, City of Renton, City of Tracy and the City of Downey. Melanie Moore Junior Business Analyst Role: Website and Project Management Based in San Mateo, CA Melanie is a driven and detail-oriented individual with a background in financial research and marketing. She graduated from Claremont McKenna College with a Bachelor of Arts degree in Economics. Melanie’s prior experience includes her on-campus involvement with the Financial Economics Institute where she strengthened her research, reporting and data analysis skills to provide insightful models and literature on an accounting labor market issue. She also exercised her creative skill set with website rebranding and B2C marketing solutions work as a marketing intern for CoralTree Hospitality Group and a marketing research analyst for Exous Inc. Melanie is a certified Hootsuite Social Marketing Professional. Her clients include the City of Manteca and the City of San Bruno. Resumes for this team who are expected to be assigned to the Hercules engagement are included as Attachment A in the back of this proposal. Tripepi Smith may assign or swap resources as needed to address client specific demands or to leverage certain expertise when needed by Hercules.
City of Hercules / General Communications Support
13 Team Tripepi Smith – Org Chart
City of Hercules / General Communications Support
14 PROPOSED SCOPE OF RETAINER Bi-Weekly Check-In Calls & Content Planning To coordinate our efforts with City Staff and sustain momentum on projects, Tripepi Smith will schedule a recurring, one-hour monthly phone call that will include a City-designated lead for our engagement. These calls will help drive content planning for press releases, social media posts and stories for a potential digital as well as any additional needs that may arise. This will be a working call during which Tripepi Smith will manage an agenda and provide notes for each call. After each call, the client will receive an action summary email about decisions made on the phone call and related action steps. We will produce work, such article drafts, in a shared workspace where the City can see our progress in real time and provide instant feedback as needed. These tools allow for enhanced collaboration and expedite the production process. Social Media Management Content Creation: Social media content creation involves: planning, fact-checking, sourcing graphics, grammar checking and scheduling the post. Tripepi Smith will create up to two (2) posts per week over the course of a month (or generally 8 a month) and distribute them on up to five (5) platforms (e.g. Facebook, Instagram, Twitter, LinkedIn, Nextdoor). Council Agenda Monitoring: Our work also includes reviewing upcoming council agendas to develop additional ideas worthy of social media or press releases. News Articles & Press Releases Tripepi Smith can draft news articles, press releases and/or official statements, which are typically up to five hundred (500) words in length. The City would direct the allocation of stories with Tripepi Smith’s suggestions, making internal subject matter experts available to aid the development of the stories when needed. Additionally, this assumes the City would provide a media and external agencies notification list for use by Tripepi Smith where a press release scenario is desired. The City would also facilitate timely approval of quotes in the release when connected with City Staff or City Councilmembers. Monthly Dashboard Metrics Report Each month, Tripepi Smith will provide a summary report in PDF format of the basic metrics (reach, posts, engagement, etc.) related to City-controlled social media platforms and other key metrics if available, such as website visits and e-newsletter platform metrics. This will help us evaluate the success of our efforts as well as serve as an ongoing feedback mechanism for gathering valuable insights that can help inform ongoing communication strategy. Quarterly Communications Calendar Planning Sessions The main goal during these two-hour meetings is that each department identifies key communication opportunities and wins to celebrate in the next 6-12 months. We document all this into a shared spreadsheet/editorial calendar that can then serve as a roadmap for the organization to track communications opportunities–or to hand off to the communications team to execute. The exercise breaks down barriers between departments and often helps senior staff recognize communications opportunities they were simply unaware of before. The process also includes Tripepi Smith preparing and giving a presentation that covers notable communications wins to review what has worked well. We conduct these meetings on a quarterly process to refresh our 12-month calendar and stay apprised of the upcoming communication priorities. Additionally, Tripepi Smith will curate a content calendar with staff that can be shared with media contacts.
City of Hercules / General Communications Support
15 COST PROPOSAL Estimated Cost of Retainer Engagement Deliverable Quantity/Notes Project Management Leverages Director, Business Analyst and Junior Business Analyst Conduct bi-weekly client check-in calls, provide check-in call recap outlining action items and deadlines, advise on media relations and strategy Max. of 60 minutes per call
TOTAL TASK COST $2,240.00 Social Media Management Leverages Junior Business Analyst with support from Business Analyst Create and publish social media post content. Council Agenda Review to mine opportunities for social media 2 posts/week Social media graphic design included TOTAL TASK COST $2,175.00 Press Releases Leverages Junior Business Analyst with support from Business Analyst Create and publish press releases and/or website news articles 1 press release or news article per month TOTAL TASK COST $580.00 Metrics Reporting Leverages Junior Business Analyst with review support from Business Analyst Produce regular report on key performance metrics for external communication channels: social media, email, etc. 1 report per month (PDF file) TOTAL TASK COST $535.00 Quarterly Strategic Communications Planning Leverages Principal or Director, Business Analyst, Junior Business Analyst Quarterly meeting with Dept. heads to plan next year of communication opportunities 1 meeting every 3 months Max. of 2 hours per meeting Keeping centralized “Content Calendar” updated throughout the year for staff’s reference Via Google Sheets TOTAL TASK COST $650.00 TOTAL MONTHLY COST $6,180.00
City of Hercules / General Communications Support
16 Time and Materials Work Sometimes, the nature of the work we do cannot be included in a retainer and is best handled on a project price basis or a time & materials basis. In these cases, Tripepi Smith will use the following information and rates to price this additional work with the City. Tripepi Smith can provide regular updates on the budget use and how it is being spent, depending on the nature of the engagement or project. Title Resource Hourly - Standard Hourly - Retainer Principal $330 $275 Director $220 $185 Art Director $220 $185 Senior Business Analyst $175 $150 Business Analyst $120 $100 Junior Business Analyst $95 $80 Senior Videographer/Animator $175 $150 Photographer/Videographer $120 $100 Senior Graphic Designer $160 $135 Graphic Designer $120 $100 Junior Graphic Designer $95 $80 Web Developer $175 $150 Drone Operator $175 $150 Retainer Discount When client monthly retainers exceed six-thousand-five-hundred dollars ($6,500) a month, have access to our reduced Hourly – Retainer rates noted below. Otherwise, any ad hoc work done outside the scope of the Retainer would be at the Hourly – Standard rates. Annual Increase Tripepi Smith will increase the hourly rates and retainer fees for all resources by five percent (5%) or the regional CPI index–whichever is higher-each year on the anniversary of the contract, starting in calendar year 2023.
Billing Schedule & Terms Retainer Billing All non-ad hoc work requested by the City will be on a retainer basis with a net 30-day payment term. Tripepi Smith will invoice Hercules on the 15th of every month for that month’s service. Any ad hoc work performed during the prior month will be invoiced on the last day of the month.
City of Hercules / General Communications Support
17 Tripepi Smith will email an invoice to the designated email address(es) of the person overseeing our contract and will accept payment by check. Preference is for payment with net 30-day terms. Fixed price project work will be invoiced per the above noted payment schedule. Time & Materials Billing For ad hoc work, time at Tripepi Smith is billed in 15-minute increments – i.e. we invoice our time in the following examples: 1.25, 0.75, 4.0 or 6.5 hours.
Other Costs Because Tripepi Smith offers a broad set of services, including extensive content production, we have some other content production-related fees that may come up during our engagement that we want to tell you about. Travel Costs Travel costs must be pre-authorized and then will be reimbursed by the City for any requested travel. Travel costs to be covered are for airfare, lodging and car rental. If Tripepi Smith is requested to be onsite, we will invoice for travel time at half rate of the resource’s Standard Hourly Rate. Equipment Costs Tripepi Smith offers some services that require equipment, such as drone operations and video production. As such, in those cases, the following rates apply: Title Half Day Full Day Video Equipment $350 $550 Drone Equipment N/A $500 • Five-hundred-fifty dollars ($550) for a full day of video equipment use (includes full set of video equipment). Full day is defined as a shoot lasting four (4) or more hours. • Three-hundred-fifty dollars ($350) for a half day of video equipment use. Half day is defined as anything under four (4) hours of video production. All such expenses will be authorized by the City prior to fee being assessed. • Five-hundred dollars ($500) per day drone fee applies and is not inclusive of the drone operator time (Drone Operator rate). Service Fees Title Client Pays Directly Client Reimburses TS Print costs, digital advertising, media placement, voiceover/captions No Fees 10% Typically, Tripepi Smith prefers to have service providers bill the client directly to avoid additional administrative costs and because we have no economic interest in the service provider selection. If Tripepi Smith is asked to pay the bill for the client, we will apply a ten percent (10%) agency fee to the reimbursement expense. Typical services include, but are not limited to:
City of Hercules / General Communications Support
18 Print Costs: Tripepi Smith is happy to use a printer of the client’s choosing for print production work, or to recommend a printer with whom we have experience. Digital Advertising: Tripepi Smith is a Google Partner and Constant Contact Solution Provider and has Facebook Certified staff. We consider digital platforms to be a cornerstone element of any outreach strategy; often this comes with digital advertising fees. Media Placement: Tripepi Smith can help liaise on behalf of the City for advertising space within various mediums, such as newspapers, magazine or websites. Voiceover, Translation and Closed Caption Fees: Tripepi Smith occasionally uses third-party resources to record voiceovers for videos, generate closed captions for videos, and for non-English language translations. Tripepi Smith Partnership Discounts Tripepi Smith has financial interest in certain related entities. These partnerships allow Tripepi Smith to offer clients extra media reach or additional services at partner pricing. Partnerships include: PublicCEO – digital news about public affairs, reaching over 10,000 California government executives https://www.publicceo.com Civic Business Journal – digital interest stories about the people in local government https://www.civicbusinessjournal.com FlashVote – planning, implementing, measuring civic surveys https://www.flashvote.com TS Talent Solutions – talent search services for local government and related agencies https://tstalentsolutions.com
City of Hercules / General Communications Support
19 REFERENCES Description
City of American Canyon Jen Kansanback Communications Manager 707.647.5355 [email protected] 4381 Broadway St., Suite 201, American Canyon, CA 94503 On-demand crisis communications, platforms review, policy strategy expertise, graphic design, content production support, video production support, event management and facilitation, photography services, media outreach, social media management, communications and leadership strategy, metric reporting, website content updates, copywriting services, quarterly communications calendar planning, professional development training. Primary Assigned Personnel:
Jon Barilone, Principal
Karen Villaseñor, Senior Business Analyst
Kalee Cummings, Junior Business Analyst Period: 2019 to present City of Culver City Shelly Wolfberg Asst. to the City Manager 310.253.6008 [email protected] 9770 Culver Blvd, Culver City, CA 90232 Communications Assessment, strategy and action items, social media management, social media and media monitoring, ongoing communications support, videography, monthly metrics reporting, photography, graphic design, bi-weekly client calls and crisis communications. Primary Assigned Personnel:
Jon Barilone, Principal
Saara Lampwalla, Senior Business Analyst
Kaetlyn Hernandez, Business Analyst
Claire Torza, Junior Business Analyst Period: 2017 to present City of Hercules / General Communications Support
20 City of Duarte Dan Jordan City Manager 626.590.4633 [email protected] 1600 Huntington Drive, Duarte, CA 91010 Tripepi Smith conducted a full communications assessment for the City of Duarte in 2014. After ad hoc video, photo and email outreach work over a few years, the City engaged Tripepi Smith in 2020 to refresh the 2014 communications assessment, create a style guide, consult in creating a new website and to redesign its quarterly newsletter. Additionally, the City entered a retainer agreement for social media services, writing news articles and press releases, updating the website, delivering monthly metrics reports, conducting weekly project management calls as well as quarterly strategy calls with leadership and to produce the quarterly newsletter. Primary Assigned Personnel:
Saara Lampwalla, Senior Business Analyst
Danielle Rodriguez, Business Analyst
Claire Torza, Junior Business Analyst Period: 2014 to present City of La Cañada Flintridge Carl Alameda Assistant City Manager 818.790.8880 [email protected] One Civic Center Dr., La Cañada Flintridge, CA 91011 Communications assessment, and on-demand communications support. Community newsletter generation, media relations management, videography and strategic message development. Primary Assigned Personnel:
Cameron Grimm, Director
Kjerstin Wingert, Senior Graphic Artist Period: 2016 to present City of Martinez Eric Figueroa City Manager 510.325.0072 [email protected] 525 Henrietta St., Martinez, CA 94553 Weekly client calls, social media management, content production, metrics reporting, graphic design, video production, website development. Primary Assigned Personnel:
Jennifer Vaughn, Director
Allison Torres, Business Analyst Period: 2019 to present
City of Hercules / General Communications Support
21 Certificates of Insurance Insurance certificates will be provided prior to contract execution. Tripepi Smith routinely provides insurance certificates to prove we meet the contracting requirements of public agencies throughout California. We are willing and able to comply with the insurance requirements of the City.
City of Hercules / General Communications Support
22 ATTACHMENT A: RESUMES RYDER TODD SMITH TRIPEPI SMITH – PRESIDENT 11/00 – PRESENT ● Provide communications advice, strategy and execution services to a range of small to mid-sized public and private sector clients spanning local government, real estate, finance, technology and healthcare verticals MAVENT INC – SENIOR VICE PRESIDENT, OPERATIONS 5/05 – 11/09 ● Responsible for quality assurance, technology operations and internal infrastructure organizations ● Built team of technology professionals to manage multi-site production environment at co-location facilities. ● Managed vendor relationships and reviewed all invoices ● Brought focus to key areas, including: system documentation, knowledge sharing with other employees, schedule management for finite resources and enhanced security ● Developed and managed the departmental budgets for three groups MAVENT INC – VICE PRESIDENT, MARKETING 08/04 – 05/05 ● Managed the Company’s outside PR firm relationship, creative firm relationship, corporate website, ad campaigns, conference schedule, conference logistics and internal employee communications ● Developed and managed the marketing budget MAVENT INC – VICE PRESIDENT, GOVERNMENT RELATIONS 02/03 – 08/04 ● Monitored nationwide political activities that were pertinent to Mavent’s interests ● Developed relationships with third-party interest groups that impacted the Company’s product ● Participated in industry conferences and represented the Company at industry events OLYMPIC STAFFING SERVICES – INFORMATION TECHNOLOGY MANAGER 01/98 – 11/00 ● Managed and controlled all aspects of the technology environment at this five-location, 35-employee company NORTHROP GRUMMAN CORPORATION – GOV’T REPRESENTATIVE 07/97 – 12/97 ● Worked directly with the Director of State and Local Government Relations to research issues of concern to Northrop Grumman ● Developed agendas to target upcoming legislative issues ● Assisted in lobbying work and development of testimony EDUCATION CLAREMONT MCKENNA COLLEGE – CLAREMONT, CA ● Bachelor of Arts in Politics – Philosophy – Economics with Dual in Economics o Cum Laude Honors City of Hercules / General Communications Support
23 JENNIFER VAUGHN TRIPEPI SMITH – DIRECTOR 01/22 – PRESENT ● Provide key account project management, strategy and support for communication and marketing initiatives ● Develop content, direct staff and manage timely deliverables to ensure results for clients ● Mentor talent and provide leadership on new marketing efforts and platforms TARRANT COUNTY COLLEGE – ADJUNCT PROFESSOR 09/22 – PRESENT ● Teach public speaking to students with emphasis on informative and persuasive speeches ● Prepare course materials (syllabus, assignments and grading) for accessibility on Canvas online portal ● Manage the learning environment with thoughtful evaluations and enforcement of academic policies SOCALGAS – PUBLIC POLICY MANAGER 01/21 – 03/21 ● Provided policy direction and support for staff with comment letters, talking points and presentations ● Monitored climate action and adaptation plans to ensure natural gas technologies are included ● Presented SoCalGas’ policies via participation in conferences and industry committees SOCALGAS – PUBLIC SECTOR PROGRAMS 12/17 – 1/21 ● Supervised eight program managers charged with promoting energy efficiency to local government ● Monitored and maintained $1.8 million budget amongst 12 local government partnership programs ● Implemented strategy to serve higher education & food service customers by collaborating across departments to generate publicity, retain customer base and capitalize on programs and opportunities SOCALGAS – PUBLIC AFFAIRS MANAGER 02/03 – 12/17 ● Represented SoCalGas for the County of Orange and served as official spokesperson and liaison to members of Congress, State Senate and Assembly ● Partnered with Media Relations, Field personnel and first responders during damage incidents to provide a safe working environment and respond to news inquiries via television, radio and print ● Developed and implemented outreach communications strategies for various SoCalGas projects ● Conducted community meetings and ongoing communication with impacted residents during SoCalGas projects, including outrage management of high-profile, hostile customers CITY OF PASADENA – MANAGEMENT ANALYST 03/02 – 01/03 ● Coordinated the Planning and Development department’s relations with the Mayor, City Council and Executive Committee ● Led inter-department team to establish an employee communication plan to be administered in the Planning and Development department ● Researched and analyzed various legislative and administrative issues pertinent to the department ranging from zoning and building permits to demolition of single-family homes EDUCATION SAN DIEGO STATE UNIVERSITY – SAN DIEGO, CA ● Master of Arts in Communications ● Bachelor of Arts in Political Science City of Hercules / General Communications Support
24 ALLISON TORRES TRIPEPI SMITH – BUSINESS ANALYST 10/20 – PRESENT ● Conduct market research to provide client insights ● Manage social media and respond to public questions ● Write stories and press releases for the firm’s website and city clients TSE WORLWIDE PRESS – WEB DESIGNER, MARKETING LIAISON 05/20 – 08/20 ● Designed two custom websites for TSE Worldwide Press and United Yearbook, a subsidiary company ● Developed strategic social media audits and campaigns ● Implemented a Diversity and Inclusion Policy through researching the company and policy FELLOWSHIP MONROVIA – CENTER FOR RACIAL RECONCILIATION INTERN 08/19 – 05/20 ● Conducted research for racial disparities within Los Angeles County and created visual reports on Tableau ● Assisted in the development of new programs and educational content ● Supported the Center’s director with scheduling and daily tasks SOUTHERN CALIFORNIA EDISON – TACTICAL SCHEDULING INTERN 05/18 – 08/19 ● Automated and programmed an interactive tool for change management to existing projects ● Lead four department wide training on how to use the change management tool ● Assisted the department Director with implementing an updated organizational structure EDUCATION ● Bachelor of Science in Business Management – Biola University – La Mirada, CA o Dean’s List Recipient PROFESSIONAL DEVELOPMENT ● Writing with Flair: How to Become an Exceptional Writer Udemy Course 11/20 ● Ninja Writing: The Four Levels of Writing Mastery Udemy Course 11/20 ● Editing Mastery: How to Edit Writing to Perfection Udemy Course 11/20 CERTIFICATIONS ● Hootsuite Social Marketing 10/20 SOFTWARE ● Microsoft PowerApps ● Canva ● Hootsuite ● SharePoint Designer ● Tableau ● Microsoft Office City of Hercules / General Communications Support
25 CAILYN THOMPSON TRIPEPI SMITH – JUNIOR BUSINESS ANALYST 09/21 – PRESENT ● Conduct market research to provide client insights ● Manage social media platforms and respond to public questions ● Write stories and press releases for the firm’s website and city clients CITY OF CYPRESS – DAY CAMP DIRECTOR 04/19 – 09/21 ● Planned and coordinated the program’s day-to-day operations ● Managed participant information, camp supply records and resource records ● Directed staff trainings and conducted weekly planning meetings ST. JOHN’S UNIVERSITY – ATHLETIC ADMINISTRATION GRADUATE ASSISTANT 09/19 – 05/21 ● Assisted with the coordination and creation of game contracts for 16 NCAA Division I teams ● Supported the Deputy Athletics Director by organizing the staffing and operation of the Athletic Fueling Station ● Maintained program budgets and expense reports ST. JOHN’S UNIVERSITY – ATHLETIC EQUIPMENT OPERATIONS INTERN 09/18 – 05/19 ● Assisted in the daily operations of equipment procurement ● Maintained inventory and assisted with the distribution of equipment for 16 NCAA Division I teams, team staff and athletics departmental staff ST. JOHN’S UNIVERSITY – ATHLETIC EVENTS AND PROGRAMMING INTERN 09/16 – 05/19 ● Supported the Assistant Athletics Director by overseeing Division I game day operations ● Assisted with event planning and management ● Acted as site supervisor for external events ● Conducted daily walkthroughs of athletic facilities including Carnesecca Arena, Belson Stadium and Jack Kaiser Stadium EDUCATION ● Master of Business Administration in Strategic Management – St. John’s University – Queens, NY ● Bachelor of Science in Sport Management – St. John’s University – Queens, NY CERTIFICATIONS ● Hootsuite Social Marketing 09/21 SOFTWARE ● Adobe Lightroom ● Adobe Acrobat ● Microsoft Office ● Google Suite ● Concur Solutions
City of Hercules / General Communications Support
26 MELANIE MOORE TRIPEPI SMITH – JUNIOR BUSINESS ANALYST 08/21 – PRESENT ● Conduct market research to provide client insights ● Manage social media platforms and respond to public questions ● Write stories and press releases for the firm’s website and city clients FINANCIAL ECONOMICS INSTITUTE – RESEARCH ANALYST 07/20 – 05/21 ● Surveyed and compiled yearly numerical research into excel on the 150-hour rule ● Aggregated a database of existing literature and research ● Created in-depth statistical models and graphs in STATA and excel ● Wrote academic literature compiling findings CORALTREE HOSPITALITY GROUP – MARKETING INTERN 07/20 – 08/20 ● Sourced digital media to rebrand the CoralTree website ● Curate photographic and written content for CoralTree’s portfolio websites ● Created a pitch deck repository as a reference guide for future investment pitches ● Conscripted COVID-19 safety emails and messaging for hotels EXOUS INC. – MARKETING RESEARCH ANALYST 06/19 – 08/19 ● Compiled customer feedback from in-store retailers to assess customer satisfaction ● Analyzed weekly sales reports of Bay Area in-store retail distribution channels ● Formulated suggestions to improve store compliance and sales strategies ● Tracked weekly service installation reports to increase monthly customer retention EDUCATION ● Bachelor of Arts in Economics – Claremont McKenna College – Claremont, CA o Scholar Athlete Recipient CERTIFICATIONS ● Hootsuite Social Marketing 08/21 SOFTWARE ● Python, Stata, R ● Photoshop ● Microsoft Office ● WordPress ● Google Suite ● Hootsuite