CITY OF HERCULES, CA
Submitted by:
ECONSolutions by HdL
120 S. State College Blvd., Suite 200
Brea, CA 92821
www.hdlcompanies.com
Contact:
Barry Foster
714-879-5000
[email protected]
Hercules
Population 26,073 1 I-80 & Sycamore Ave
Households 8,847 2 I-80 & Willow Ave - Willow Shopping Center Average HH Income $138,310 3 John Muir Parkway/ Bayfront Blvd - Exchange White Collar (Residents) 74%
College Degree & Above 49%
Major Retail Areas
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CITY OF HERCULES
General Merchandise
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CITY OF HERCULES
Markets
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CITY OF HERCULES
Restaurants
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CITY OF HERCULES
Retail
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Hercules
Population 26,073
Daytime Population 17,266
Households 8,847
Average Age 41.6
Average HH Income $138,310
White Collar (Residents) 74%
College Degree & Above 49%
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Consumer Demographic Profile
Site: City/ County/ State
Date Report Created: 6/8/2022
# % # % # %
Market Stats
Population 26,073 --- 1,157,363 --- 39,570,531 ---
5 Year Projected Pop 26,800 --- 1,196,716 --- 40,940,839 --- Pop Growth (%) 2.8% --- 3.4% --- 3.5% ---
Households 8,847 --- 414,592 --- 13,389,372 ---
5 Year Projected HHs 9,096 --- 428,556 --- 13,858,454 --- HH Growth (%) 2.8% --- 3.4% --- 3.5% ---
Census Stats
2000 Population 19,266 --- 948,818 --- 33,871,648 ---
2010 Population 24,067 --- 1,049,025 --- 37,253,956 --- Pop Growth (%) 24.9% --- 10.6% --- 10.0% ---
2000 Households 6,363 --- 344,132 --- 11,502,864 ---
2010 Households 8,150 --- 375,364 --- 12,577,498 ---
HH Growth (%) 28.1% --- 9.1% --- 9.3% ---
Total Population by Age
Average Age 41.6 40.9 39.3
19 yrs & under
5,736 22.0% 256,120 22.1% 9,177,699 23.2%
20 to 24 yrs 2,059 7.9% 109,904 9.5% 3,893,704 9.8%
25 to 34 yrs 3,204 12.3% 140,400 12.1% 5,209,671 13.2%
35 to 44 yrs 2,998 11.5% 130,052 11.2% 5,082,201 12.8%
45 to 54 yrs 3,298 12.6% 147,015 12.7% 4,946,004 12.5%
55 to 64 yrs 3,621 13.9% 161,844 14.0% 4,921,275 12.4%
65 to 74 yrs 3,338 12.8% 126,375 10.9% 3,778,152 9.5%
75 to 84 yrs 1,457 5.6% 64,073 5.5% 1,910,625 4.8%
85 + yrs 363 1.4% 21,580 1.9% 651,200 1.6%
Population Bases
20-34 yrs 5,264 20.2% 250,304 21.6% 9,103,375 23.0%
45-64 yrs 6,919 26.5% 308,859 26.7% 9,867,279 24.9%
16 yrs + 20,923 80.2% 929,808 80.3% 31,385,595 79.3%
25 yrs + 18,278 70.1% 791,339 68.4% 26,499,128 67.0%
65 yrs + 5,157 19.8% 212,028 18.3% 6,339,977 16.0%
75 yrs + 1,819 7.0% 85,653 7.4% 2,561,825 6.5%
85 yrs + 363 1.4% 21,580 1.9% 651,200 1.6%
Hercules CA Contra Costa County
CA California
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
Pop Growth (%)
0.0%
1.0%
2.0%
3.0%
4.0%
HH Growth (%)
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
20 to
24 yrs
25 to
34 yrs
35 to
44 yrs
45 to
54 yrs
55 to
64 yrs
65 to
74 yrs
75 to
84 yrs
Population by Age Group
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Consumer Demographic Profile
Site: City/ County/ State
Date Report Created: 6/8/2022
# % # % # %
Hercules CA Contra Costa County
CA California
Population by Race
White 4,791 18.4% 526,872 45.5% 15,298,077 38.7%
Hispanic 3,984 15.3% 288,738 24.9% 15,113,905 38.2%
Black 4,347 16.7% 100,475 8.7% 2,237,417 5.7%
Asian 11,540 44.3% 180,001 15.6% 5,410,092 13.7%
Ancestry
American Indian (ancestry) 71 0.3% 3,602 0.3% 177,028 0.4% Hawaiin (ancestry) 110 0.4% 5,376 0.5% 141,752 0.4%
Household Income
Per Capita Income $46,928 --- $50,541 --- $38,093 ---
Average HH Income $138,310 --- $141,089 --- $112,579 --- Median HH Income $118,881 --- $104,767 --- $79,802 ---
Less than $25K 595 6.7% 41,740 10.1% 1,985,325 14.8%
$25K to $34.9K 257 2.9% 21,021 5.1% 947,774 7.1%
$35K to $49.9K 510 5.8% 32,403 7.8% 1,370,116 10.2%
$50K to $74.9K 1,100 12.4% 52,959 12.8% 2,039,676 15.2% $75K to $99.9K 1,009 11.4% 50,672 12.2% 1,678,041 12.5% $100K to $149.9K 2,267 25.6% 80,446 19.4% 2,311,348 17.3% $150K to $199.9K 1,513 17.1% 54,971 13.3% 1,398,430 10.4% $200K + 1,595 18.0% 80,380 19.4% 1,658,662 12.4%
Education 18,278 791,339 26,499,128
Less than 9th Grade 909 5.0% 44,322 5.6% 2,500,292 9.4% Some HS, No Diploma 474 2.6% 39,051 4.9% 2,031,154 7.7% HS Grad (or Equivalent) 3,016 16.5% 137,204 17.3% 5,477,886 20.7% Some College, No Degree 3,977 21.8% 170,162 21.5% 5,606,139 21.2% Associate Degree 2,021 11.1% 66,532 8.4% 2,079,504 7.8% Bachelor Degree 5,275 28.9% 207,209 26.2% 5,495,139 20.7% Graduates Degree 1,642 9.0% 86,215 10.9% 2,247,929 8.5%
0.0%
10.0%
20.0%
30.0%
Less
than
$25K
$25K
to
$34.9K
$35K
to
$49.9K
$50K
to
$74.9K
$75K
to
$99.9K
$100K
to
$149.9K
$150K
to
$199.9K
Household Income Levels - %
0.0%
10.0%
20.0%
30.0%
HS Grad
(or
Equivalent)
Some
College, No
Degree
Associate
Degree
Bachelor
Degree Graduates
Degree
Education
0.0% 10.0% 20.0% 30.0% 40.0% 50.0%
White
Hispanic
Black
Asian
Ethnic Breakdown
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Consumer Demographic Profile
Site: City/ County/ State
Date Report Created: 6/8/2022
# % # % # %
Hercules CA Contra Costa County
CA California
Family Structure 6,925 295,764 9,266,812
Single - Male 355 5.1% 10,859 3.7% 456,621 4.9%
Single - Female 687 9.9% 25,399 8.6% 916,975 9.9%
Single Parent - Male 86 1.2% 8,610 2.9% 338,676 3.7%
Single Parent - Female 468 6.8% 24,183 8.2% 820,836 8.9% Married w/ Children 2,151 31.1% 100,140 33.9% 2,894,275 31.2% Married w/out Children 3,178 45.9% 126,573 42.8% 3,839,429 41.4% Household Size
1 Person 1,649 18.6% 94,394 22.8% 3,118,501 23.3%
2 People 2,543 28.7% 127,990 30.9% 3,887,561 29.0%
3 People 1,700 19.2% 70,762 17.1% 2,176,115 16.3%
4 to 6 People 2,695 30.5% 110,973 26.8% 3,658,254 27.3% 7+ People 259 2.9% 10,473 2.5% 548,941 4.1%
Home Ownership 8,847 414,592 13,389,372
Owners 6,948 78.5% 278,280 67.1% 7,516,079 56.1%
Renters 1,899 21.5% 136,312 32.9% 5,873,293 43.9%
Components of Change
Births
258 1.0% 11,881 1.0% 425,800 1.1%
Deaths 210 0.8% 9,426 0.8% 287,522 0.7%
Migration 171 0.7% -1,234 -0.1% -77,766 -0.2%
Employment (Pop 16+) 20,923 929,808 31,385,595
Armed Services 36 0.2% 639 0.1% 146,196 0.5%
Civilian 14,257 68.1% 602,868 64.8% 19,913,815 63.4%
Employed 13,677 65.4% 570,031 61.3% 18,656,597 59.4% Hercules CA Contra Costa California Unemployed 579 2.8% 32,837 3.5% 1,257,218 4.0%
Not in Labor Force 6,666 31.9% 326,940 35.2% 11,471,780 36.6% Employed Population 13,677 570,031 18,656,597
White Collar 10,140 74.1% 394,227 69.2% 11,891,526 63.7% Blue Collar 3,537 25.9% 175,804 30.8% 6,765,071 36.3%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
1 Person 2 People 3 People 4 to 6
People
Household Size
0.0%
20.0%
40.0%
60.0%
80.0%
Hercules CA Contra Costa
County CA
California
Civilian Employment
Employed Unemployed
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Consumer Demographic Profile
Site: City/ County/ State
Date Report Created: 6/8/2022
# % # % # %
Hercules CA Contra Costa County
CA California
Employment By Occupation 13,677 570,031 18,656,597
White Collar 10,140 74.1% 394,227 69.2% 11,891,526 63.7% Managerial executive 2,544 18.6% 113,990 20.0% 2,963,580 15.9% Prof specialty 4,208 30.8% 140,161 24.6% 4,304,599 23.1% Healthcare support 486 3.6% 19,487 3.4% 668,611 3.6%
Sales 1,145 8.4% 59,907 10.5% 1,904,973 10.2%
Office Admin 1,758 12.8% 60,682 10.6% 2,049,763 11.0%
Blue Collar 3,537 25.9% 175,804 30.8% 6,765,071 36.3%
Protective 309 2.3% 11,530 2.0% 391,901 2.1%
Food Prep Serving 436 3.2% 26,448 4.6% 1,052,605 5.6%
Bldg Maint/Cleaning 317 2.3% 24,660 4.3% 765,366 4.1%
Personal Care 357 2.6% 17,820 3.1% 562,356 3.0%
Farming/Fishing/Forestry 80 0.6% 1,554 0.3% 314,339 1.7% Construction 644 4.7% 42,386 7.4% 1,415,139 7.6%
Production Transp 1,395 10.2% 51,406 9.0% 2,263,365 12.1% Employment By Industry 13,677 570,031 18,656,597
Agri Mining Const 809 5.9% 44,686 7.8% 1,648,439 8.8%
Manufacturing 1,142 8.4% 38,000 6.7% 1,707,863 9.2%
Transportation 1,180 8.6% 30,920 5.4% 1,001,273 5.4%
Information 375 2.7% 14,483 2.5% 518,055 2.8%
Wholesale Retail 1,287 9.4% 70,751 12.4% 2,484,472 13.3% Fin Insur Real Estate 957 7.0% 47,293 8.3% 1,114,533 6.0% Professional Services 1,263 9.2% 63,742 11.2% 1,616,006 8.7% Management Services 0 0.0% 889 0.2% 21,111 0.1%
Admin Waste Services 528 3.9% 29,344 5.1% 883,234 4.7%
Educational services 3,768 27.6% 127,089 22.3% 3,919,607 21.0% Entertain services 944 6.9% 50,443 8.8% 1,916,701 10.3% Other Prof services 656 4.8% 28,845 5.1% 966,682 5.2%
Public admin 769 5.6% 23,546 4.1% 858,621 4.6%
0.0%
5.0%
10.0%
15.0%
Industry Breakdown
0.0%
10.0%
20.0%
30.0%
Industry Breakdown Cont.
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Employment Profile
Site: City/County/State
Date Report Created:
Daytime Population
Student Population
Median Employee Salary
Average Employee Salary
Wages
Salary/Wage per Employee per Annum
Under $15,000 CrYr 1.4% 2.5% 2.8%
15,000 to 30,000 CrYr 7.0% 4.3% 4.8%
30,000 to 45,000 CrYr 33.7% 35.9% 32.9%
45,000 to 60,000 CrYr 26.1% 24.6% 22.4%
60,000 to 75,000 CrYr 9.3% 11.0% 12.6%
75,000 to 90,000 CrYr 6.5% 7.2% 9.7%
90,000 to 100,000 CrYr 2.3% 2.4% 3.7%
Over 100,000 CrYr 13.7% 12.0% 11.1%
Industry Groups
# % # % # % # % # % # %
Total 249 100% 5,104 100% 26,263 100% 363,369 100% 1,031,010 100% 15,468,365 100% Accomodation & Food Services 19 7.6% 492 9.6% 1,314 5.0% 20,065 5.5% 59,778 5.8% 1,037,799 6.7% Administration & Support Services 10 4.0% 182 3.6% 960 3.7% 16,822 4.6% 33,570 3.3% 689,409 4.5% Agriculure, Forestry, Fishing, Hunting 0 0.1% 5 0.1% 80 0.3% 464 0.1% 5,591 0.5% 55,366 0.4% Arts, Entertainment, & Recreation 6 2.4% 66 1.3% 611 2.3% 7,205 2.0% 24,540 2.4% 418,440 2.7% Construction 9 3.7% 187 3.7% 1,629 6.2% 23,624 6.5% 57,547 5.6% 793,365 5.1% Educational Services 7 2.8% 281 5.5% 779 3.0% 22,718 6.3% 27,574 2.7% 1,021,437 6.6% Finance & Insurance 13 5.2% 251 4.9% 1,835 7.0% 20,082 5.5% 55,606 5.4% 573,891 3.7% Health Care & Social Assistance 78 31.5% 1,859 36.4% 5,408 20.6% 83,168 22.9% 183,140 17.8% 2,746,468 17.8% Information 4 1.6% 102 2.0% 490 1.9% 9,980 2.7% 21,475 2.1% 509,227 3.3% Management of Companies & Enterprises 0 0.0% 0 0.0% 17 0.1% 932 0.3% 771 0.1% 42,882 0.3% Manufacturing 8 3.2% 206 4.0% 839 3.2% 18,403 5.1% 44,940 4.4% 1,315,775 8.5% Mining 0 0.0% 0 0.0% 14 0.1% 207 0.1% 599 0.1% 12,678 0.1% Professional, Scientific, & Technical Services 26 10.4% 294 5.8% 3,099 11.8% 30,414 8.4% 114,423 11.1% 1,196,413 7.7% Real Estate, Rental, Leasing 14 5.6% 135 2.6% 1,225 4.7% 10,068 2.8% 45,064 4.4% 358,856 2.3% Retail Trade 15 6.0% 307 6.0% 2,901 11.0% 49,384 13.6% 135,490 13.1% 2,095,233 13.5% Transportation & Storage 6 2.5% 148 2.9% 322 1.2% 6,750 1.9% 13,880 1.3% 425,207 2.7% Utilities 0 0.0% 0 0.0% 44 0.2% 1,123 0.3% 1,656 0.2% 59,180 0.4% Wholesale Trade 0 0.0% 0 0.0% 464 1.8% 2,841 0.8% 26,368 2.6% 194,713 1.3% Other Services 33 13.3% 589 11.5% 4,232 16.1% 39,119 10.8% 178,998 17.4% 1,922,026 12.4% 119 578,761
700 1,709,377
26,242
8,636
43,766
# # #
331 1,496,592
71 438,155
Establishments Employee'sEstablishments Employee's Establishments 5,086,346
1,332 3,468,064
477 1,948,282
130,522
89,470
39,829
356 742,788
9,134
15,770
1,719
48,091 50,591
56,833
Employee's
3,639 11,532,340
1,083,057
293,319
48,205
57,367 58,378
Hercules CA CaliforniaContra Costa County
CA
6/8/2022
17,266 42,100,094
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
Employee's by Industry
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Employment Profile
Site: City/County/State
Date Report Created:
Hercules CA CaliforniaContra Costa County
CA
6/8/2022
Occupations
White Collar 64.0% 57.1% 53.2%
Architecture & Engineering 1.1% 1.8% 1.8%
Community & Social Science 5.3% 3.9% 3.1%
Computer/Mathematical Science 1.3% 1.8% 2.2%
Education, Training, & Library 6.1% 5.5% 5.5%
Entertainment & Media 1.2% 1.3% 1.8%
Healthcare Practitioners 13.2% 8.0% 6.4%
Healthcare Support 5.8% 3.6% 2.9%
Legal 0.4% 0.8% 1.0%
Life, Physical, & Social Science 1.2% 1.0% 0.9%
Management 5.6% 6.0% 5.8%
Office & Administrative Support 19.3% 19.4% 18.1%
Blue Collar 35.6% 42.5% 45.2%
Building & Grounds Cleaning & Maintenance 3.5% 3.6% 3.6% Construction 2.7% 5.0% 4.2%
Farming, Fishing, & Forestry 0.0% 0.1% 0.2%
Food Service 9.2% 5.9% 6.4%
Installation & Maintenance 2.6% 3.6% 3.8%
Personal Care & Service 2.2% 2.5% 2.6%
Production 3.5% 4.1% 5.9%
Protective Service 1.0% 1.3% 1.6%
Sales & Related 6.2% 11.2% 11.3%
Transportation & Material Moving 4.6% 5.1% 5.6%
Military Services 0.5% 0.3% 1.6%
Employee Totals and History
Current
2021 Q3
2021 Q2
2021 Q1
2020 Q4
2020 Q3
2020 Q2
2020 Q1
2019 Q4
# of Employee's
113 403,240
179
# # #
245,5261,201
15,060
207,585
70,604
9,204
472
134
985 2,806,629
24 909,571
49 245,892
315 1,753,267
233 872,887
18,052
367
21,578
13,172
40,517
18,602
996,024
593,733
4,886
181 555,600
139 642,743
1 24,658
13,145
60 143,405
287 903,207
1,816 6,997,615
3,541
21,828
154,583
673 992,983
296 448,416
23 154,026
28,980
13,072
2,926
313 853,405
61 278,568
6,685
20,134
4,639
276,278
272 477,079
6,559
14,041
67 335,170
363,424
5,515 16,530,724
5,612 16,787,502
339,409
340,306
394,751
399,260
5,102 15,326,962
4,817 14,409,563
4,818 14,521,601
8,225,224
4,816 14,635,873
5,239 15,631,034
5,665 16,824,096
344,485
372,493
59 363,369
# of Employee's # of Employee's
3,264
402,718
5,104 15,468,365
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
20.0%
Employee's by Occupation
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Consumer Demand & Market Supply Assessment
Site: City/County/State
Date Report Created: 6/8/2022
Demographics
Population 26,073 1,157,363 39,570,531
5-Year Population estimate 26,800 1,196,716 40,940,839
Population Households 26,027 1,147,614 38,768,462
Group Quarters Population 46 9,749 802,069
Households 8,847 414,592 13,389,372
5-Year Households estimate 9,096 428,556 13,858,454
WorkPlace Establishments 249 26,263 1,031,010
Workplace Employees 5,104 363,369 15,468,365
Median Household Income $118,881 $104,767 $79,802
Consumer Market Opportunity Consumer Market Opportunity Consumer Market By Establishments Demand Supply Gap/Surplus Demand Supply Gap/Surplus Demand Supply Automotive Dealers $99,455,277 $0 ($99,455,277) -100% $4,303,462,980 $2,539,262,581 ($1,764,200,399) -41% $134,898,584,835 $131,270,427,411 Furniture Stores $5,637,607 $0 ($5,637,607) -100% $242,974,625 $105,949,587 ($137,025,038) -56% $7,877,107,997 $7,729,111,978 Home Furnishing Stores $4,591,054 $0 ($4,591,054) -100% $200,960,406 $149,950,841 ($51,009,565) -25% $6,644,437,922 $6,723,679,694 Lawn/Garden Equipment/Supplies Stores $3,416,432 $0 ($3,416,432) -100% $149,086,536 $139,079,061 ($10,007,475) -7% $4,905,296,915 $5,198,952,189 Shoe Stores $2,426,810 $0 ($2,426,810) -100% $105,267,869 $60,652,165 ($44,615,704) -42% $3,421,517,423 $3,505,285,870 Jewelry/Luggage/Leather Goods $3,071,757 $0 ($3,071,757) -100% $135,424,587 $78,992,333 ($56,432,254) -42% $4,462,971,514 $4,423,523,395 Sporting Goods/Hobby/Musical Instrument $6,025,555 $0 ($6,025,555) -100% $264,090,816 $189,782,726 ($74,308,090) -28% $8,669,850,089 $8,697,759,960 Book/Periodical/Music Stores $1,151,949 $0 ($1,151,949) -100% $51,014,663 $26,552,328 ($24,462,335) -48% $1,689,757,229 $1,702,788,031 Department Stores $8,990,308 $0 ($8,990,308) -100% $394,191,695 $321,377,570 ($72,814,125) -18% $12,917,966,680 $16,025,362,874 Florists/Misc. Store Retailers $818,788 $0 ($818,788) -100% $35,735,398 $17,974,350 ($17,761,048) -50% $1,173,529,968 $1,217,981,692 Used Merchandise Stores $1,300,216 $0 ($1,300,216) -100% $56,880,421 $26,064,205 ($30,816,216) -54% $1,859,476,191 $1,609,211,962 Other Misc. Store Retailers $8,470,054 $0 ($8,470,054) -100% $370,495,268 $197,556,539 ($172,938,729) -47% $12,160,861,921 $12,349,409,759 Electronic Shopping/Mail Order Houses $100,624,452 $0 ($100,624,452) -100% $4,559,330,289 $721,984,648 ($3,837,345,641) -84% $153,017,465,291 $111,963,143,728 Vending Machine Operators (Non-Store) $3,580,825 $0 ($3,580,825) -100% $159,081,985 $32,320,471 ($126,761,514) -80% $5,181,375,908 $4,948,636,248 Direct Selling Establishments $2,842,352 $0 ($2,842,352) -100% $125,593,261 $86,374,549 ($39,218,712) -31% $4,129,941,131 $3,214,431,276 Bar/Drinking Places (Alcoholic Beverages) $1,494,053 $0 ($1,494,053) -100% $81,581,529 $54,946,540 ($26,634,989) -33% $2,973,960,080 $3,307,064,352 Grocery Stores $60,559,528 $12,800,000 ($47,759,528) -79% $2,666,245,780 $2,707,227,850 $40,982,070 2% $86,575,082,748 $81,121,626,644 Beer/Wine/Liquor Stores $5,137,191 $1,200,000 ($3,937,191) -77% $226,036,099 $198,079,464 ($27,956,635) -12% $7,331,097,557 $7,532,204,264 Clothing Stores $16,161,684 $3,127,857 ($13,033,828) -81% $705,425,162 $468,449,976 ($236,975,186) -34% $23,021,800,357 $23,390,740,983 Building Material/Supplies Dealers $30,637,758 $6,033,639 ($24,604,119) -80% $1,344,535,239 $1,117,638,569 ($226,896,670) -17% $44,765,607,483 $49,882,484,873 Other Motor Vehicle Dealers $6,676,755 $1,619,412 ($5,057,343) -76% $289,248,975 $49,481,298 ($239,767,677) -83% $9,093,995,156 $9,054,632,993 Electronics/Appliance $6,111,550 $1,921,135 ($4,190,415) -69% $292,486,820 $167,571,267 ($124,915,553) -43% $10,037,769,428 $9,180,721,124 Automotive Parts/Accessories/Tire $8,336,662 $3,343,751 ($4,992,912) -60% $366,235,737 $268,748,169 ($97,487,568) -27% $12,125,576,058 $12,171,098,961 Office Supplies/Stationary/Gift $1,932,947 $838,482 ($1,094,465) -57% $86,818,562 $58,765,028 ($28,053,534) -32% $2,884,657,146 $2,818,054,716 Special Food Services $1,357,252 $621,502 ($735,750) -54% $65,720,542 $36,893,062 ($28,827,480) -44% $2,261,555,175 $2,272,861,542 Other General Merchandise Stores $59,597,506 $28,450,677 ($31,146,829) -52% $2,624,231,521 $3,496,227,510 $871,995,989 33% $85,594,433,003 $92,100,902,336 Specialty Food Stores $3,070,069 $1,853,166 ($1,216,903) -40% $135,216,620 $77,935,891 ($57,280,729) -42% $4,377,805,468 $3,988,770,846 Health/Personal Care Stores $28,047,904 $17,703,598 ($10,344,306) -37% $1,235,535,504 $1,041,775,445 ($193,760,059) -16% $40,628,024,098 $41,329,120,202 Gasoline Stations $35,671,498 $35,980,370 $308,872 1% $1,561,417,995 $1,684,070,515 $122,652,520 8% $49,932,592,917 $69,840,104,302 Full-Service Restaurants $17,275,533 $18,576,077 $1,300,544 8% $876,147,328 $746,076,279 ($130,071,049) -15% $30,887,426,350 $32,770,363,346 Limited-Service Eating Places $23,800,223 $31,757,631 $7,957,408 33% $1,152,373,201 $975,370,045 ($177,003,156) -15% $39,688,453,791 $42,261,907,189 Consumer Demand/Market Supply Index $558,271,551 $165,827,296 337 $24,862,847,413 $17,843,130,862 139 $815,189,977,829 $803,602,364,740 Hercules CA Contra Costa County CA California
©SDS, a division of x-span results, inc. Data by STI. All rights reserved. Page 1 of 6 ...
Consumer Demand & Market Supply Assessment
Site: City/County/State
Date Report Created: 6/8/2022
Hercules CA Contra Costa County CA California
Consumer Market Opportunity Consumer Market Opportunity Consumer Market By Major Product Lines Demand Supply Gap/Surplus Demand Supply Gap/Surplus Demand Supply Autos/Cars/Vans/Trucks/Motorcycles $87,843,388 $815,669 ($87,027,719) -99% $3,798,709,718 $2,151,466,400 ($1,647,243,318) -43% $118,902,537,596 $116,322,392,253 Books/Periodicals $1,974,124 $70,775 ($1,903,350) -96% $86,965,344 $35,850,319 ($51,115,025) -59% $2,884,726,704 $3,108,787,092 Furniture/Sleep/Outdoor/Patio Furniture $16,831,530 $689,398 ($16,142,132) -96% $724,812,253 $253,021,275 ($471,790,978) -65% $23,498,481,002 $17,956,655,485 Jewelry (including Watches) $4,683,536 $226,284 ($4,457,252) -95% $206,972,653 $122,954,726 ($84,017,927) -41% $6,849,858,669 $7,310,055,771 Footwear, including Accessories $7,192,548 $380,482 ($6,812,067) -95% $311,722,750 $152,968,180 ($158,754,570) -51% $10,131,921,299 $9,071,076,226 Sporting Goods (incl Bicycles/Sports Vehicles) $5,310,945 $384,647 ($4,926,298) -93% $234,125,585 $161,165,513 ($72,960,072) -31% $7,730,621,890 $9,205,319,899 Pets/Pet Foods/Pet Supplies $5,365,431 $393,382 ($4,972,049) -93% $231,799,871 $118,075,648 ($113,724,223) -49% $7,502,577,092 $5,441,455,351 Audio Equipment/Musical Instruments $3,430,743 $256,697 ($3,174,046) -93% $150,869,522 $68,880,921 ($81,988,601) -54% $4,977,750,212 $4,987,194,681 Computer Hardware/Software/Supplies $10,573,305 $855,425 ($9,717,880) -92% $644,592,976 $192,860,843 ($451,732,133) -70% $25,114,831,582 $18,315,844,598 Lawn/Garden/Farm Equipment/Supplies $9,334,807 $814,572 ($8,520,235) -91% $407,761,122 $327,409,904 ($80,351,218) -20% $13,475,077,845 $13,837,026,826 Kitchenware/Home Furnishings $6,872,505 $647,977 ($6,224,528) -91% $303,080,936 $176,342,126 ($126,738,810) -42% $10,123,035,634 $9,938,119,666 Floor/Floor Coverings $4,022,358 $403,377 ($3,618,982) -90% $177,498,416 $132,535,601 ($44,962,815) -25% $5,999,248,821 $6,296,331,654 Retailer Services $18,284,090 $1,872,197 ($16,411,892) -90% $787,233,462 $455,692,576 ($331,540,886) -42% $24,035,462,314 $24,031,162,264 All Other Merchandise $23,747,512 $2,468,634 ($21,278,878) -90% $1,039,084,326 $485,182,876 ($553,901,450) -53% $33,995,685,669 $31,662,754,590 Packaged Liquor/Wine/Beer $11,121,196 $1,202,756 ($9,918,440) -89% $486,830,540 $376,370,868 ($110,459,672) -23% $15,690,581,908 $15,785,267,332 Womens/Juniors/Misses Wear $17,113,975 $2,158,742 ($14,955,234) -87% $747,493,855 $422,921,227 ($324,572,628) -43% $24,445,169,632 $24,034,295,275 Sewing/Knitting Materials/Supplies $266,904 $34,718 ($232,185) -87% $11,551,368 $11,076,981 ($474,387) -4% $376,405,424 $472,646,919 Mens Wear $6,937,115 $967,914 ($5,969,201) -86% $303,980,609 $196,839,982 ($107,140,627) -35% $9,826,349,184 $10,888,409,381 Small Electric Appliances $1,376,094 $193,378 ($1,182,715) -86% $60,073,557 $39,192,891 ($20,880,666) -35% $1,960,791,799 $2,041,698,692 Curtains/Draperies/Slipcovers/Bed/Coverings $2,680,985 $392,924 ($2,288,061) -85% $115,797,697 $94,082,416 ($21,715,281) -19% $3,726,957,446 $4,595,106,126 Toys/Hobby Goods/Games $2,807,214 $436,399 ($2,370,815) -84% $122,835,975 $103,262,070 ($19,573,905) -16% $4,121,474,135 $5,333,086,242 Groceries/Other Food Items (Off Premises) $90,306,572 $16,600,518 ($73,706,054) -82% $3,968,305,942 $3,862,960,403 ($105,345,539) -3% $128,256,332,145 $121,046,029,340 Automotive Tires/Tubes/Batteries/Parts $16,957,932 $3,360,405 ($13,597,527) -80% $746,068,825 $435,500,786 ($310,568,039) -42% $24,850,759,110 $21,633,477,230 Hardware/Tools/Plumbing/Electrical Supplies $8,671,493 $1,742,130 ($6,929,363) -80% $381,879,035 $319,458,693 ($62,420,342) -16% $12,849,580,085 $14,585,894,924 Dimensional Lumber/Other Building Materials $12,314,482 $2,489,281 ($9,825,201) -80% $541,192,177 $464,844,332 ($76,347,845) -14% $18,110,989,794 $20,909,821,208 Childrens Wear/Infants/Toddlers Clothing $2,659,197 $554,426 ($2,104,771) -79% $114,435,289 $104,357,584 ($10,077,705) -9% $3,737,630,626 $5,015,828,810 Paints/Sundries/Wallpaper/Wall Coverings $2,195,385 $468,445 ($1,726,939) -79% $96,906,411 $85,773,134 ($11,133,277) -11% $3,268,631,882 $3,822,895,103 Major Household Appliances $2,047,415 $472,109 ($1,575,305) -77% $87,835,972 $71,986,430 ($15,849,542) -18% $2,689,383,181 $3,438,750,237 Automotive Lubricants (incl Oil, Greases) $2,047,415 $472,109 ($1,575,305) -77% $87,835,972 $71,986,430 ($15,849,542) -18% $2,689,383,181 $3,438,750,237 Drugs/Health Aids/Beauty Aids/Cosmetics $75,770,725 $18,442,802 ($57,327,923) -76% $3,343,561,123 $1,735,113,739 ($1,608,447,384) -48% $110,902,937,860 $85,667,787,945 Household Fuels (incl Oil, LP gas, Wood, Coal) $967,088 $235,866 ($731,222) -76% $43,121,934 $71,983,347 $28,861,413 67% $1,437,521,894 $2,216,275,716 Soaps/Detergents/Household Cleaners $2,639,650 $785,755 ($1,853,895) -70% $114,856,371 $146,838,624 $31,982,253 28% $3,807,890,344 $4,861,931,691 Televisions/VCR/Video Cameras/DVD etc $3,350,419 $1,075,030 ($2,275,388) -68% $146,641,539 $142,051,865 ($4,589,674) -3% $4,846,642,903 $6,850,795,945 Photographic Equipment/Supplies $521,455 $176,023 ($345,432) -66% $22,915,755 $21,256,855 ($1,658,900) -7% $759,292,574 $1,094,959,027 Optical Goods (incl Eyeglasses, Sunglasses) $2,301,725 $882,252 ($1,419,472) -62% $98,255,101 $69,205,772 ($29,049,329) -30% $2,709,664,437 $2,263,286,438 Paper/Related Products $2,236,449 $870,169 ($1,366,279) -61% $98,553,085 $137,279,522 $38,726,437 39% $3,293,577,231 $4,379,923,784 Cigars/Cigarettes/Tobacco/Accessories $5,761,124 $2,538,417 ($3,222,707) -56% $259,651,903 $266,910,761 $7,258,858 3% $8,990,834,737 $10,613,541,544 Alcoholic Drinks Served at the Establishment $7,726,288 $5,757,464 ($1,968,824) -25% $428,020,129 $279,521,841 ($148,498,288) -35% $15,709,674,847 $13,822,329,358 Automotive Fuels $34,104,207 $33,828,511 ($275,696) -1% $1,487,574,517 $1,846,157,354 $358,582,837 24% $47,214,666,754 $68,033,503,623 Meats/Nonalcoholic Beverages $39,096,904 $45,616,971 $6,520,066 17% $1,890,670,416 $1,669,069,226 ($221,601,190) -12% $65,085,771,486 $71,262,966,049 ©SDS, a division of x-span results, inc. Data by STI. All rights reserved. Page 2 of 6 ...
Consumer Demand & Market Supply Assessment
Site: City/County/State
Date Report Created: 6/8/2022
Hercules CA Contra Costa County CA California
Data for this report is provided via the Market Outlook database from Synergos Technologies, Inc (STI).
Market Outlook is based on the following -
• the Consumer Expenditure Survey (CE), a program of the Bureau of Labor Statistics (BLS); • the U.S. Census Bureau’s monthly and annual Retail Trade (CRT) reports; • the Census Bureau’s Economic Census; with supporting demographic data from STI: PopStats data and STI: WorkPlace.
Market Outlook data covers 31 leading retail segments and 40 major product and service lines.
The difference between demand and supply represents the opportunity gap or surplus available for each retail outlet cited on the Market Outlook report for the specified trade area or reporting geography. When the demand is greater than (or less than) the supply, there is an opportunity gap (or surplus) for that retail outlet.
In other words, a negative value signifies an opportunity gap where the Consumer Demand is higher than the Market Supply, while a positive value signifies a surplus.
Consumer Demand/Market Supply Index:
n = 100 (Equilibrium)
n > 100 suggests demand is not being fully met within the market, consumers are leaving the area to shop n < 100 suggests supply exceeds demand, attracting consumers from outside the defined area ©SDS, a division of x-span results, inc. Data by STI. All rights reserved. Page 3 of 6 ...
Site: City/County/State
Date: 6/8/2022
Hercules CA Contra Costa County CA California
(01Y) Starting Out 0.5% 2.2% ##
(02Y) Taking Hold 4.0% 3.7% ##
(03X) Settling Down 0.4% 0.5% ##
(04X) Social Connectors 1.4% 2.8% ##
(05X) Busy Households 0.9% 1.3% ##
(06X) Working & Studying 0.4% 1.3% ##
(07X) Career Oriented 6.6% 5.3% ##
(08X) Large Households 1.5% 1.4% ##
(09B) Comfortable Independ 1.4% 1.2% ##
(10B) Rural-Metro Mix 1.4% 1.6% ##
(11B) Affluent Households 17.6% 17.4% ##
(12B) Comfortable Househo 5.8% 4.9% ##
(13B) Working Households 1.4% 1.3% ##
(14B) Diverging Paths 5.4% 6.2% ##
(15M) Top Wealth 21.2% 23.8% ##
(16M) Living Well 3.5% 2.8% ##
(17M) Bargain Hunters 2.5% 3.6% ##
(18M) Thrifty and Active 0.0% 0.2% ##
(19M) Solid Prestige 16.8% 10.7% ##
(20S) Community Minded 5.4% 5.0% ##
(21S) Leisure Seekers 1.9% 2.8% ##
Total Households 8,441 100% 391,780 100% 13,035,940 100% Rank * Cluster Lifestage Group Households % Households % Households % 1 03- Corporate Connected (15M) Top Wealth 1,049 12.4% 25,757 6.6% 613,672 4.7% 2 04- Top Professionals (11B) Affluent Households 881 10.4% 17,728 4.5% 461,484 3.5% 3 02- Established Elite (15M) Top Wealth 741 8.8% 67,550 17.2% 1,374,636 10.5% 4 08- Solid Surroundings (19M) Solid Prestige 697 8.3% 18,444 4.7% 507,047 3.9% 5 09- Busy Schedules (19M) Solid Prestige 520 6.2% 15,228 3.9% 454,112 3.5% 6 01- Summit Estates (11B) Affluent Households 487 5.8% 46,536 11.9% 851,746 6.5% 7 13- Work & Play (12B) Comfortable Households 265 3.1% 10,955 2.8% 340,697 2.6% 8 33- Urban Diversity (14B) Diverging Paths 261 3.1% 16,322 4.2% 674,883 5.2% 9 26- Getting Established (07X) Career Oriented 247 2.9% 11,032 2.8% 347,703 2.7% 10 36- Persistent & Productive (20S) Community Minded 229 2.7% 10,111 2.6% 368,145 2.8% * Rank is based on Trade Area 1 cluster size
Hercules CA Contra Costa County
CA California
Household Segmentation Profile
Hercules CA Contra Costa County
CA California
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%
(01Y) Starting Out
(02Y) Taking Hold
(03X) Settling Down
(04X) Social Connectors
(05X) Busy Households
(06X) Working & Studying
(07X) Career Oriented
(08X) Large Households
(09B) Comfortable Independence
(10B) Rural-Metro Mix
(11B) Affluent Households
(12B) Comfortable Households
(13B) Working Households
(14B) Diverging Paths
(15M) Top Wealth
(16M) Living Well
(17M) Bargain Hunters
(18M) Thrifty and Active
(19M) Solid Prestige
(20S) Community Minded
(21S) Leisure Seekers
Household Lifestage Group Comparison
Uses the Personicx household segmentation system. More information about each cluster and lifestage group is available by clicking on the respective category. Page 1 of 3 ...
Household Segmentation Profile
Date: 6/8/2022
TOTAL HOUSEHOLDS 8,441 100% 391,780 100% 13,035,940 100% Lifestage Group Cluster Name
45 0.5% 8,438 2.2% 488,220 3.7%
39- Setting Goals 9 0.1% 1,234 0.3% 83,089 0.6%
45- Offices & Entertainment 16 0.2% 2,221 0.6% 105,476 0.8% 57- Collegiate Crowd 12 0.1% 2,965 0.8% 134,686 1.0%
58- Outdoor Fervor 1 0.0% 120 0.0% 36,025 0.3%
67- First Steps 6 0.1% 1,898 0.5% 128,944 1.0%
338 4.0% 14,573 3.7% 506,221 3.9%
18- Climbing the Ladder 59 0.7% 2,619 0.7% 78,249 0.6%
21- Children First 46 0.5% 2,333 0.6% 74,343 0.6%
24- Career Building 220 2.6% 8,746 2.2% 311,881 2.4%
30- Out & About 14 0.2% 875 0.2% 41,748 0.3%
38 0.4% 2,081 0.5% 137,980 1.1%
34- Outward Bound 0 0.0% 103 0.0% 18,488 0.1%
41- Rural Adventure 3 0.0% 332 0.1% 29,969 0.2%
46- Rural & Active 35 0.4% 1,646 0.4% 89,523 0.7%
116 1.4% 10,897 2.8% 522,661 4.0%
42- Creative Variety 14 0.2% 1,757 0.4% 89,056 0.7%
52- Stylish & Striving 67 0.8% 4,995 1.3% 224,192 1.7%
59- Mobile Mixers 35 0.4% 4,145 1.1% 209,413 1.6%
79 0.9% 5,148 1.3% 310,306 2.4%
37- Firm Foundations 46 0.5% 2,345 0.6% 131,790 1.0%
62- Movies & Sports 33 0.4% 2,803 0.7% 178,516 1.4%
31 0.4% 4,962 1.3% 409,164 3.1%
61- City Life 9 0.1% 2,544 0.6% 265,234 2.0%
69- Productive Havens 11 0.1% 1,026 0.3% 63,111 0.5%
70- Favorably Frugal 11 0.1% 1,392 0.4% 80,819 0.6%
560 6.6% 20,632 5.3% 635,894 4.9%
06- Casual Comfort 148 1.8% 4,392 1.1% 144,434 1.1%
10- Careers & Travel 144 1.7% 4,034 1.0% 102,438 0.8%
20- Carving Out Time 22 0.3% 1,174 0.3% 41,319 0.3%
26- Getting Established 247 2.9% 11,032 2.8% 347,703 2.7% 128 1.5% 5,657 1.4% 230,663 1.8%
11- Schools & Shopping 42 0.5% 1,580 0.4% 48,388 0.4%
12- On the Go 49 0.6% 2,077 0.5% 65,748 0.5%
19- Country Comfort 2 0.0% 228 0.1% 41,094 0.3%
27- Tenured Proprietors 34 0.4% 1,772 0.5% 75,433 0.6%
115 1.4% 4,579 1.2% 271,400 2.1%
29- City Mixers 23 0.3% 1,529 0.4% 145,791 1.1%
35- Working & Active 60 0.7% 1,507 0.4% 58,166 0.4%
56- Metro Active 32 0.4% 1,543 0.4% 67,443 0.5%
116 1.4% 6,450 1.6% 428,703 3.3%
47- Rural Parents 1 0.0% 190 0.0% 48,389 0.4%
53- Metro Strivers 110 1.3% 5,825 1.5% 308,193 2.4%
60- Rural & Mobile 5 0.1% 435 0.1% 72,121 0.6%
(10B) Rural-Metro Mix
(05X) Busy Households
(06X) Working & Studying
(07X) Career Oriented
(08X) Large Households
(09B) Comfortable Independence
(03X) Settling Down
(04X) Social Connectors
Hercules CA Contra Costa County CA California
(01Y) Starting Out
(02Y) Taking Hold
Uses the Personicx household life stage segmentation system. More information about each cluster and lifestage group is available by clicking on the respective category. Page 2 of 3 ...
Household Segmentation Profile
Date: 6/8/2022
TOTAL HOUSEHOLDS 8,441 100% 391,780 100% 13,035,940 100% Lifestage Group Cluster Name Hercules CA Contra Costa County CA California 1,485 17.6% 68,146 17.4% 1,452,423 11.1%
01- Summit Estates 487 5.8% 46,536 11.9% 851,746 6.5%
04- Top Professionals 881 10.4% 17,728 4.5% 461,484 3.5% 07- Active Lifestyles 117 1.4% 3,882 1.0% 139,193 1.1%
486 5.8% 19,338 4.9% 640,306 4.9%
13- Work & Play 265 3.1% 10,955 2.8% 340,697 2.6%
17- Firmly Established 221 2.6% 8,383 2.1% 299,609 2.3% 117 1.4% 5,038 1.3% 303,091 2.3%
38- Occupational Mix 117 1.4% 4,941 1.3% 273,482 2.1%
48- Farm & Home 0 0.0% 97 0.0% 29,609 0.2%
454 5.4% 24,204 6.2% 1,021,046 7.8%
16- Country Enthusiasts 0 0.0% 363 0.1% 40,376 0.3%
22- Comfortable Cornerstones 82 1.0% 2,851 0.7% 84,077 0.6% 31- Mid-Americana 68 0.8% 2,404 0.6% 99,149 0.8%
32- Metro Mix 42 0.5% 2,264 0.6% 122,561 0.9%
33- Urban Diversity 261 3.1% 16,322 4.2% 674,883 5.2%
1,790 21.2% 93,307 23.8% 1,988,308 15.3%
02- Established Elite 741 8.8% 67,550 17.2% 1,374,636 10.5% 03- Corporate Connected 1,049 12.4% 25,757 6.6% 613,672 4.7% 293 3.5% 10,898 2.8% 340,147 2.6%
14- Career Centered 164 1.9% 6,497 1.7% 177,430 1.4%
15- Country Ways 3 0.0% 253 0.1% 42,432 0.3%
23- Good Neighbors 126 1.5% 4,148 1.1% 120,285 0.9%
207 2.5% 14,208 3.6% 752,952 5.8%
43- Work & Causes 33 0.4% 2,299 0.6% 97,003 0.7%
44- Open Houses 39 0.5% 2,520 0.6% 105,649 0.8%
55- Community Life 58 0.7% 2,541 0.6% 141,537 1.1%
63- Staying Home 59 0.7% 5,408 1.4% 325,768 2.5%
68- Staying Healthy 17 0.2% 1,440 0.4% 82,995 0.6%
3 0.0% 589 0.2% 147,448 1.1%
40- Great Outdoors 1 0.0% 122 0.0% 30,690 0.2%
50- Rural Community 2 0.0% 321 0.1% 86,767 0.7%
54- Work & Outdoors 0 0.0% 146 0.0% 29,991 0.2%
1,419 16.8% 41,849 10.7% 1,211,892 9.3%
05- Active & Involved 202 2.4% 8,177 2.1% 250,733 1.9%
08- Solid Surroundings 697 8.3% 18,444 4.7% 507,047 3.9% 09- Busy Schedules 520 6.2% 15,228 3.9% 454,112 3.5%
457 5.4% 19,701 5.0% 672,768 5.2%
25- Clubs & Causes 113 1.3% 3,828 1.0% 124,095 1.0%
28- Community Pillars 114 1.4% 5,762 1.5% 180,528 1.4%
36- Persistent & Productive 229 2.7% 10,111 2.6% 368,145 2.8% 162 1.9% 11,085 2.8% 564,347 4.3%
49- Home & Garden 30 0.4% 2,486 0.6% 117,751 0.9%
51- Role Models 45 0.5% 2,238 0.6% 103,288 0.8%
64- Practical & Careful 34 0.4% 1,962 0.5% 122,240 0.9% 65- Hobbies & Shopping 26 0.3% 2,101 0.5% 100,198 0.8%
66- Helping Hands 27 0.3% 2,298 0.6% 120,870 0.9%
(20S) Community Minded
(21S) Leisure Seekers
(16M) Living Well
(17M)Bargain Hunters
(18M) Thrifty & Active
(19M) Solid Prestige
(13B) Working Households
(14B) Diverging Paths
(15M) Top Wealth
(11B) Affluent Households
(12B) Comfortable Households
Uses the Personicx household life stage segmentation system. More information about each cluster and lifestage group is available by clicking on the respective category. Page 3 of 3 ...
I-80 & Sycamore Ave, Hercules, CA
5 Minutes 10 Minutes 15 Minutes
Population 44,301 103,606 225,449
Daytime Population 31,194 74,882 174,105
Households 15,360 36,750 78,107
Average Age 41.6 41.4 40.4
Average HH Income $124,159 $113,992 $102,380
White Collar (Residents) 69.7% 64.8% 58.6%
College Degree & Above 43% 40% 35%
www.hdlcompanies.com 714.879.5000
...
Consumer Demographic Profile
Site:
Date Report Created:
I-80 & Sycamore Ave
6/8/2022
# % # % # %
Market Stats
Population 44,301 --- 103,606 --- 225,449 ---
5 Year Projected Pop 45,106 --- 105,505 --- 228,934 --- Pop Growth (%) 1.8% --- 1.8% --- 1.5% ---
Households 15,360 --- 36,750 --- 78,107 ---
5 Year Projected HHs 15,643 --- 37,468 --- 79,386 ---
HH Growth (%) 1.8% --- 2.0% --- 1.6% ---
Census Stats
2000 Population 37,224 --- 90,563 --- 207,421 ---
2010 Population 41,772 --- 97,035 --- 213,436 ---
Pop Growth (%) 12.2% --- 7.1% --- 2.9% ---
2000 Households 12,597 --- 31,669 --- 71,184 ---
2010 Households 14,449 --- 34,243 --- 73,650 ---
HH Growth (%) 14.7% --- 8.1% --- 3.5% ---
Total Population by Age
Average Age 41.6 41.4 40.4
19 yrs & under
9,691 21.9% 22,813 22.0% 51,714 22.9%
20 to 24 yrs 3,563 8.0% 8,276 8.0% 18,942 8.4%
25 to 34 yrs 5,538 12.5% 12,996 12.5% 28,800 12.8%
35 to 44 yrs 5,171 11.7% 12,661 12.2% 28,393 12.6%
45 to 54 yrs 5,342 12.1% 12,525 12.1% 27,758 12.3%
55 to 64 yrs 6,184 14.0% 14,327 13.8% 29,713 13.2%
65 to 74 yrs 5,542 12.5% 12,293 11.9% 24,987 11.1%
75 to 84 yrs 2,555 5.8% 5,996 5.8% 11,675 5.2%
85 + yrs 715 1.6% 1,719 1.7% 3,465 1.5%
Population Bases
20-34 yrs 9,101 20.5% 21,272 20.5% 47,743 21.2%
45-64 yrs 11,526 26.0% 26,853 25.9% 57,471 25.5%
16 yrs + 35,598 80.4% 83,035 80.1% 179,137 79.5%
25 yrs + 31,047 70.1% 72,518 70.0% 154, 792 68.7%
65 yrs + 8,812 19.9% 20,008 19.3% 40,127 17.8%
75 yrs + 3,270 7.4% 7,715 7.4% 15,141 6.7%
85 yrs + 715 1.6% 1,719 1.7% 3,465 1.5%
5 Min Drive 10 Min Drive 15 Min Drive
0 50,000
100,000
150,000
200,000
250,000
Population
0 20,000
40,000
60,000
80,000
Households
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
20 to
24 yrs
25 to
34 yrs
35 to
44 yrs
45 to
54 yrs
55 to
64 yrs
65 to
74 yrs
75 to
84 yrs
Population by Age Group
©SDS, a division of x-span results, inc. Demographic data by PopStats.
All rights reserved. Page 1 of 4
...
Consumer Demographic Profile
Site:
Date Report Created:
I-80 & Sycamore Ave
6/8/2022
# % # % # %
5 Min Drive 10 Min Drive 15 Min Drive
Population by Race
White 10,845 24.5% 27,309 26.4% 54,946 24.4%
Hispanic 8,338 18.8% 26,045 25.1% 75,528 33.5%
Black 6,668 15.1% 16,841 16.3% 36,491 16.2%
Asian 15,672 35.4% 26,972 26.0% 45,851 20.3%
Ancestry
American Indian (ancestry) 156 0.4% 337 0.3% 783 0.3%
Hawaiin (ancestry) 230 0.5% 560 0.5% 1,361 0.6%
Household Income
Per Capita Income $43,049 --- $40,434 --- $35,470 ---
Average HH Income $124,159 --- $113,992 --- $102,380 --- Median HH Income $104,689 --- $93,711 --- $81,518 ---
Less than $25K 1,407 9.2% 3,513 9.6% 9,889 12.7%
$25K to $34.9K 727 4.7% 1,892 5.1% 5,069 6.5%
$35K to $49.9K 1,270 8.3% 3,427 9.3% 7,842 10.0%
$50K to $74.9K 2,026 13.2% 5,498 15.0% 13,067 16.7%
$75K to $99.9K 1,874 12.2% 5,281 14.4% 11,449 14.7%
$100K to $149.9K 3,613 23.5% 8,125 22.1% 15,417 19.7%
$150K to $199.9K 2,156 14.0% 4,738 12.9% 8,138 10.4%
$200K + 2,288 14.9% 4,274 11.6% 7,235 9.3%
Education 31,047 72,518 154,792
Less than 9th Grade 1,546 5.0% 4,384 6.0% 13,915 9.0%
Some HS, No Diploma 1,357 4.4% 3,942 5.4% 11,136 7.2%
HS Grad (or Equivalent) 6,052 19.5% 14,584 20.1% 34,145 22.1% Some College, No Degree 7,420 23.9% 18,416 25.4% 37,292 24.1% Associate Degree 3,456 11.1% 7,511 10.4% 14,261 9.2%
Bachelor Degree 7,534 24.3% 16,064 22.2% 29,667 19.2%
Graduates Degree 2,357 7.6% 5,085 7.0% 9,661 6.2%
0.0%
10.0%
20.0%
30.0%
Less
than
$25K
$25K
to
$34.9K
$35K
to
$49.9K
$50K
to
$74.9K
$75K
to
$99.9K
$100K
to
$149.9K
$150K
to
$199.9K
Household Income Levels - %
0.0%
10.0%
20.0%
30.0%
HS Grad
(or
Equivalent)
Some
College, No
Degree
Associate
Degree
Bachelor
Degree Graduates
Degree
Education
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0%
White
Hispanic
Black
Asian
Ethnic Breakdown
©SDS, a division of x-span results, inc. Demographic data by PopStats.
All rights reserved. Page 2 of 4
...
Consumer Demographic Profile
Site:
Date Report Created:
I-80 & Sycamore Ave
6/8/2022
# % # % # %
5 Min Drive 10 Min Drive 15 Min Drive
Family Structure 11,592 26,052 54,561
Single - Male 588 5.1% 1,269 4.9% 3,025 5.5%
Single - Female 1,521 13.1% 3,397 13.0% 7,045 12.9%
Single Parent - Male 177 1.5% 649 2.5% 1,847 3.4%
Single Parent - Female 1,051 9.1% 2,334 9.0% 5,822 10.7% Married w/ Children 3,253 28.1% 6,991 26.8% 14,546 26.7% Married w/out Children 5,003 43.2% 11,413 43.8% 22,275 40.8% Household Size
1 Person 3,105 20.2% 8,325 22.7% 18,273 23.4%
2 People 4,554 29.6% 11,160 30.4% 22,634 29.0%
3 People 2,920 19.0% 6,629 18.0% 13,587 17.4%
4 to 6 People 4,326 28.2% 9,502 25.9% 20,645 26.4%
7+ People 455 3.0% 1,134 3.1% 2,968 3.8%
Home Ownership 15,360 36,750 78,107
Owners 11,103 72.3% 24,923 67.8% 49,063 62.8%
Renters 4,258 27.7% 11,827 32.2% 29,044 37.2%
Components of Change
Births
444 1.0% 1,044 1.0% 2,332 1.0%
Deaths 370 0.8% 858 0.8% 1,719 0.8%
Migration 85 0.2% -479 -0.5% -1,234 -0.5%
Employment (Pop 16+) 35,598 83,035 179,137
Armed Services 36 0.1% 123 0.1% 193 0.1%
Civilian 23,486 66.0% 54,315 65.4% 117,559 65.6%
Employed 22,240 62.5% 51,627 62.2% 110,752 61.8% 5 Min Drive 10 Min Drive 15 Min Drive Unemployed 1,247 3.5% 2,688 3.2% 6,807 3.8%
Not in Labor Force 12,112 34.0% 28,720 34.6% 61,578 34.4% Employed Population 22,240 51,627 110,752
White Collar 15,498 69.7% 33,429 64.8% 64,857 58.6%
Blue Collar 6,742 30.3% 18,198 35.2% 45,895 41.4%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
1 Person 2 People 3 People 4 to 6
People
Household Size
0.0%
20.0%
40.0%
60.0%
80.0%
5 Min Drive 10 Min Drive 15 Min Drive
Civilian Employment
Employed Unemployed
©SDS, a division of x-span results, inc. Demographic data by PopStats.
All rights reserved. Page 3 of 4
...
Consumer Demographic Profile
Site:
Date Report Created:
I-80 & Sycamore Ave
6/8/2022
# % # % # %
5 Min Drive 10 Min Drive 15 Min Drive
Employment By Occupation 22,240 51,627 110,752
White Collar 15,498 69.7% 33,429 64.8% 64,857 58.6%
Managerial executive 3,677 16.5% 7,753 15.0% 14,105 12.7% Prof specialty 5,718 25.7% 11,563 22.4% 21,636 19.5%
Healthcare support 844 3.8% 2,227 4.3% 4,831 4.4%
Sales 2,202 9.9% 4,657 9.0% 10,030 9.1%
Office Admin 3,057 13.7% 7,230 14.0% 14,255 12.9%
Blue Collar 6,742 30.3% 18,198 35.2% 45,895 41.4%
Protective 583 2.6% 1,224 2.4% 2,409 2.2%
Food Prep Serving 895 4.0% 2,934 5.7% 7,248 6.5%
Bldg Maint/Cleaning 792 3.6% 2,158 4.2% 6,699 6.0%
Personal Care 668 3.0% 1,660 3.2% 3,746 3.4%
Farming/Fishing/Forestry 136 0.6% 187 0.4% 503 0.5%
Construction 1,273 5.7% 3,766 7.3% 10,824 9.8%
Production Transp 2,395 10.8% 6,269 12.1% 14,466 13.1%
Employment By Industry 22,240 51,627 110,752
Agri Mining Const 1,278 5.7% 3,817 7.4% 10,579 9.6%
Manufacturing 1,647 7.4% 3,153 6.1% 6,886 6.2%
Transportation 1,953 8.8% 4,439 8.6% 8,606 7.8%
Information 452 2.0% 1,011 2.0% 2,270 2.0%
Wholesale Retail 2,459 11.1% 6,266 12.1% 14,010 12.6%
Fin Insur Real Estate 1,567 7.0% 3,151 6.1% 5,540 5.0%
Professional Services 1,769 8.0% 3,783 7.3% 6,961 6.3%
Management Services 6 0.0% 41 0.1% 48 0.0%
Admin Waste Services 935 4.2% 2,590 5.0% 6,312 5.7%
Educational services 5,703 25.6% 12,576 24.4% 25,434 23.0% Entertain services 2,041 9.2% 5,197 10.1% 12,197 11.0%
Other Prof services 1,150 5.2% 2,839 5.5% 6,869 6.2%
Public admin 1,276 5.7% 2,764 5.4% 5,039 4.5%
0.0%
5.0%
10.0%
15.0%
Industry Breakdown
0.0%
10.0%
20.0%
30.0%
Industry Breakdown Cont.
©SDS, a division of x-span results, inc. Demographic data by PopStats.
All rights reserved. Page 4 of 4
...
Employment Profile
Site: I-80 & Sycamore Ave
Date Report Created:
Daytime Population
Student Population
Median Employee Salary
Average Employee Salary
Wages
Salary/Wage per Employee per Annum
Under $15,000 CrYr 1.7% 2.2% 2.6%
15,000 to 30,000 CrYr 5.8% 5.6% 6.0%
30,000 to 45,000 CrYr 35.0% 36.7% 36.2%
45,000 to 60,000 CrYr 25.6% 25.0% 24.6%
60,000 to 75,000 CrYr 10.5% 10.1% 10.3%
75,000 to 90,000 CrYr 6.9% 7.0% 7.5%
90,000 to 100,000 CrYr 2.1% 2.0% 2.7%
Over 100,000 CrYr 12.4% 11.4% 10.0%
Industry Groups
# % # % # % # % # % # %
Total 624 100% 9,604 100% 1,551 100% 21,183 100% 3,262 100% 46,560 100% Accomodation & Food Services 37 6.0% 724 7.5% 102 6.6% 1,531 7.2% 220 6.8% 3,330 7.2% Administration & Support Services 24 3.9% 353 3.7% 54 3.5% 747 3.5% 108 3.3% 1,921 4.1% Agriculure, Forestry, Fishing, Hunting 0 0.0% 2 0.0% 1 0.1% 15 0.1% 4 0.1% 28 0.1% Arts, Entertainment, & Recreation 17 2.6% 180 1.9% 40 2.6% 398 1.9% 65 2.0% 592 1.3% Construction 30 4.8% 475 4.9% 79 5.1% 813 3.8% 176 5.4% 2,579 5.5% Educational Services 19 3.1% 538 5.6% 57 3.7% 1,549 7.3% 125 3.8% 3,436 7.4% Finance & Insurance 40 6.4% 436 4.5% 100 6.5% 1,094 5.2% 159 4.9% 1,680 3.6% Health Care & Social Assistance 170 27.2% 3,043 31.7% 335 21.6% 5,674 26.8% 632 19.4% 9,992 21.5% Information 8 1.3% 189 2.0% 23 1.5% 456 2.2% 49 1.5% 905 1.9% Management of Companies & Enterprises 0 0.0% 0 0.0% 0 0.0% 1 0.0% 2 0.1% 32 0.1% Manufacturing 13 2.2% 351 3.7% 45 2.9% 1,161 5.5% 104 3.2% 2,293 4.9% Mining 1 0.1% 4 0.0% 1 0.1% 17 0.1% 3 0.1% 34 0.1%
Professional, Scientific, & Technical Services 51 8.2% 446 4.6% 138 8.9% 1,037 4.9% 247 7.6% 2,237 4.8% Real Estate, Rental, Leasing 37 5.9% 258 2.7% 84 5.4% 493 2.3% 158 4.8% 1,007 2.2% Retail Trade 53 8.4% 832 8.7% 189 12.2% 2,756 13.0% 441 13.5% 7,239 15.5% Transportation & Storage 12 2.0% 291 3.0% 27 1.7% 451 2.1% 59 1.8% 1,063 2.3% Utilities 1 0.1% 6 0.1% 2 0.1% 71 0.3% 4 0.1% 116 0.2%
Wholesale Trade 5 0.9% 25 0.3% 16 1.1% 100 0.5% 41 1.3% 226 0.5% Other Services 106 17.0% 1,452 15.1% 257 16.6% 2,819 13.3% 665 20.4% 7,851 16.9% 5 Min Drive 15 Min Drive10 Min Drive
6/8/2022
31,194 174,105
6,329 48,909
74,882
17,699
47,592
56,528 54,87855,591
Employee's
48,199 47,800
562 2,814
456
1,180
3,359 16,863
2,454 11,441
1,010 4,808
7,768
5,305
2,150
Establishments Employee'sEstablishments Employee's Establishments 1,487
427
2,410
# # #
660 3,477
163 1,225
205 1,254
1,191 4,679
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
Employee's by Industry
©SDS, a division of x-span results, inc. Data by STI. All rights reserved. Page 1 of 2 ...
Employment Profile
Site: I-80 & Sycamore Ave
Date Report Created:
5 Min Drive 15 Min Drive10 Min Drive
6/8/2022
Occupations
White Collar 61.8% 58.3% 54.3%
Architecture & Engineering 1.1% 1.3% 1.2%
Community & Social Science 5.8% 5.0% 4.6%
Computer/Mathematical Science 1.3% 1.4% 1.3%
Education, Training, & Library 6.5% 6.9% 7.2%
Entertainment & Media 1.2% 1.1% 1.1%
Healthcare Practitioners 11.0% 9.2% 7.0%
Healthcare Support 5.2% 4.2% 3.4%
Legal 0.5% 0.5% 0.4%
Life, Physical, & Social Science 1.1% 0.9% 0.9%
Management 5.7% 5.8% 5.7%
Office & Administrative Support 19.1% 18.5% 17.8%
Blue Collar 38.0% 41.4% 45.4%
Building & Grounds Cleaning & Maintenance 3.9% 3.7% 4.2% Construction 3.7% 3.1% 4.3%
Farming, Fishing, & Forestry 0.0% 0.0% 0.1%
Food Service 7.8% 7.4% 7.1%
Installation & Maintenance 3.0% 3.7% 4.2%
Personal Care & Service 2.7% 2.5% 2.6%
Production 3.1% 3.9% 4.0%
Protective Service 1.3% 1.5% 1.7%
Sales & Related 7.8% 10.5% 11.5%
Transportation & Material Moving 4.9% 5.0% 5.8%
Military Services 0.2% 0.3% 0.3%
Employee Totals and History
Current
2021 Q3
2021 Q2
2021 Q1
2020 Q4
2020 Q3
2020 Q2
2020 Q1
2019 Q4
23,395
9,604 46,56021,183
# of Employee's # of Employee's
5,935 25,265
9,063 43,492
9,827 47,254
10,612 51,004
19,683
21,641
101
22,877
23,180
9,546 46,355
8,907 43,003
9,018 43,662
21,095
10,358 50,025
10,487 50,728
19,418
19,835
577
559 2,157
276
1,058
124 604
625 3,362
115 514
291
1,471
226
1,058 3,249
500 1,570
43 199
1,941
884
111
101 427
547 2,661
3,654 21,147
198
1,231
8,766
3,285
1,948
321
371 1,975
355 1,991
2 25
780
654
10 1,573
792
2,233
1,050
14 1,871
121 783
745 5,353
473 2,690
537
747
287
1,832 8,288
12,354
3,922
261 1,225
293
# # #
14863
817
# of Employee's
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
20.0%
Employee's by Occupation
©SDS, a division of x-span results, inc. Data by STI. All rights reserved. Page 2 of 2 ...
Consumer Demand & Market Supply Assessment
Site: I-80 and Sycamore Ave
Date Report Created: 6/8/2022
Demographics
Population 44,301 103,606 225,449
5-Year Population estimate 45,106 105,505 228,934
Population Households 44,203 102,928 223,347
Group Quarters Population 97 679 2,101
Households 15,360 36,750 78,107
5-Year Households estimate 15,643 37,468 79,386
WorkPlace Establishments 624 1,551 3,262
Workplace Employees 9,604 21,183 46,560
Median Household Income $104,689 $93,711 $81,518
Consumer Market Opportunity Consumer Market Opportunity Consumer Market Opportunity By Establishments Demand Supply Gap/Surplus Demand Supply Gap/Surplus Demand Supply Gap/Surplus Furniture Stores $9,446,585 $0 ($9,446,585) -100% $21,635,537 $0 ($21,635,537) -100% $45,952,018 $2,912,264 ($43,039,754) -94% Lawn/Garden Equipment/Supplies Stores $5,782,494 $0 ($5,782,494) -100% $13,350,667 $5,699,961 ($7,650,706) -57% $28,648,912 $7,575,507 ($21,073,405) -74% Jewelry/Luggage/Leather Goods $5,198,288 $0 ($5,198,288) -100% $11,967,675 $6,481,217 ($5,486,459) -46% $25,678,615 $10,009,512 ($15,669,103) -61% Florists/Misc. Store Retailers $1,385,323 $0 ($1,385,323) -100% $3,196,968 $178,322 ($3,018,646) -94% $6,858,635 $3,043,777 ($3,814,858) -56% Used Merchandise Stores $2,193,187 $0 ($2,193,187) -100% $5,046,026 $1,144,567 ($3,901,459) -77% $10,794,731 $3,396,351 ($7,398,380) -69% Vending Machine Operators (Non-Store) $6,087,820 $0 ($6,087,820) -100% $14,066,519 $2,770,326 ($11,296,193) -80% $30,261,812 $2,770,326 ($27,491,486) -91% Department Stores $15,226,788 $38,318 ($15,188,469) -100% $35,159,798 $7,715,236 ($27,444,562) -78% $75,516,100 $56,456,343 ($19,059,758) -25% Shoe Stores $4,078,571 $26,858 ($4,051,713) -99% $9,413,634 $8,559,186 ($854,448) -9% $20,054,910 $8,707,566 ($11,347,343) -57% Other Misc. Store Retailers $14,362,379 $1,517,036 ($12,845,343) -89% $33,236,867 $10,843,118 ($22,393,749) -67% $71,426,367 $34,511,353 ($36,915,014) -52% Clothing Stores $27,244,540 $3,301,981 ($23,942,559) -88% $62,644,623 $34,991,983 ($27,652,640) -44% $133,918,906 $50,462,785 ($83,456,120) -62% Automotive Dealers $166,553,384 $29,981,064 ($136,572,320) -82% $382,075,497 $196,577,767 ($185,497,730) -49% $812,893,794 $472,687,344 ($340,206,451) -42% Electronic Shopping/Mail Order Houses $171,400,419 $37,074,887 ($134,325,532) -78% $395,103,693 $37,074,887 ($358,028,806) -91% $850,242,027 $40,897,388 ($809,344,639) -95% Beer/Wine/Liquor Stores $8,667,938 $2,179,138 ($6,488,800) -75% $19,961,594 $9,249,947 ($10,711,647) -54% $42,788,621 $33,536,589 ($9,252,032) -22% Direct Selling Establishments $4,850,173 $1,227,093 ($3,623,080) -75% $11,235,470 $3,173,848 ($8,061,622) -72% $24,260,537 $14,893,619 ($9,366,918) -39% Office Supplies/Stationary/Gift $3,272,529 $862,459 ($2,410,070) -74% $7,513,928 $7,554,313 $40,384 1% $16,081,997 $13,586,568 ($2,495,429) -16% Other General Merchandise Stores $101,281,806 $29,205,242 ($72,076,564) -71% $234,422,141 $107,439,176 ($126,982,965) -54% $505,019,429 $454,943,297 ($50,076,132) -10% Other Motor Vehicle Dealers $11,186,480 $3,286,580 ($7,899,900) -71% $25,663,665 $4,634,229 ($21,029,436) -82% $54,594,199 $7,689,844 ($46,904,355) -86% Grocery Stores $102,956,905 $35,106,665 ($67,850,240) -66% $238,334,388 $83,179,983 ($155,154,404) -65% $513,501,605 $460,248,341 ($53,253,264) -10% Automotive Parts/Accessories/Tire $14,177,385 $5,048,129 ($9,129,256) -64% $32,900,089 $12,646,473 ($20,253,616) -62% $71,114,131 $46,541,083 ($24,573,048) -35% Special Food Services $2,305,889 $845,535 ($1,460,355) -63% $5,234,750 $2,005,914 ($3,228,836) -62% $11,122,625 $5,282,736 ($5,839,889) -53% Electronics/Appliance $10,409,598 $3,972,556 ($6,437,042) -62% $23,737,684 $13,017,788 ($10,719,896) -45% $50,748,867 $18,767,659 ($31,981,209) -63% Home Furnishing Stores $7,779,861 $3,480,268 ($4,299,593) -55% $17,967,824 $9,961,272 ($8,006,551) -45% $38,612,996 $18,602,697 ($20,010,299) -52% Health/Personal Care Stores $47,878,615 $22,639,722 ($25,238,893) -53% $111,298,105 $61,471,620 ($49,826,485) -45% $240,886,713 $117,932,691 ($122,954,022) -51% Sporting Goods/Hobby/Musical Instrument $10,188,487 $4,914,085 ($5,274,402) -52% $23,500,189 $11,142,410 ($12,357,779) -53% $50,446,270 $25,718,698 ($24,727,571) -49% Specialty Food Stores $5,219,945 $2,728,403 ($2,491,542) -48% $12,081,403 $4,554,788 ($7,526,615) -62% $26,022,609 $13,041,500 ($12,981,109) -50% Building Material/Supplies Dealers $51,978,259 $42,335,817 ($9,642,442) -19% $120,354,742 $89,299,894 ($31,054,848) -26% $259,281,899 $139,977,160 ($119,304,739) -46% Full-Service Restaurants $29,514,590 $24,362,299 ($5,152,291) -17% $66,524,604 $51,977,785 ($14,546,819) -22% $141,296,751 $99,412,587 ($41,884,164) -30% Book/Periodical/Music Stores $1,954,526 $1,761,446 ($193,080) -10% $4,505,562 $2,928,868 ($1,576,694) -35% $9,694,347 $5,584,282 ($4,110,065) -42% Gasoline Stations $60,464,235 $61,511,716 $1,047,480 2% $140,021,339 $145,790,784 $5,769,445 4% $301,522,819 $301,911,327 $388,508 0% Bar/Drinking Places (Alcoholic Beverages) $2,576,047 $2,891,922 $315,874 12% $5,734,013 $7,042,804 $1,308,791 23% $12,168,671 $8,785,376 ($3,383,296) -28% Limited-Service Eating Places $40,441,886 $45,815,464 $5,373,578 13% $91,832,072 $85,982,129 ($5,849,943) -6% $195,156,925 $166,609,312 ($28,547,614) -15% Consumer Demand/Market Supply Index $946,064,934 $366,114,682 258 $2,179,721,064 $1,025,090,596 213 $4,676,568,838 $2,646,495,879 177 5 Min Drive 10 Min Drive 15 Min Drive
©SDS, a division of x-span results, inc. Data by STI. All rights reserved. Page 1 of 3 ...
Consumer Demand & Market Supply Assessment
Site: I-80 and Sycamore Ave
Date Report Created: 6/8/2022
5 Min Drive 10 Min Drive 15 Min Drive
Consumer Market Opportunity Consumer Market Opportunity Consumer Market Opportunity By Major Product Lines Demand Supply Gap/Surplus Demand Supply Gap/Surplus Demand Supply Gap/Surplus Jewelry (including Watches) $7,935,124 $912,366 ($7,022,758) -89% $18,273,473 $8,327,357 ($9,946,116) -54% $39,253,291 $15,180,402 ($24,072,889) -61% Furniture/Sleep/Outdoor/Patio Furniture $28,192,962 $3,446,358 ($24,746,604) -88% $64,551,178 $7,451,791 ($57,099,387) -88% $137,046,772 $20,708,433 ($116,338,339) -85% Pets/Pet Foods/Pet Supplies $9,050,233 $1,156,993 ($7,893,240) -87% $20,918,329 $5,101,519 ($15,816,810) -76% $44,621,673 $17,645,592 ($26,976,081) -60% Footwear, including Accessories $12,084,230 $1,637,491 ($10,446,739) -86% $27,903,165 $12,944,547 ($14,958,619) -54% $59,431,533 $19,461,126 ($39,970,408) -67% Womens/Juniors/Misses Wear $28,857,127 $4,941,353 ($23,915,774) -83% $66,255,510 $24,818,939 ($41,436,571) -63% $141,686,687 $49,093,551 ($92,593,136) -65% Autos/Cars/Vans/Trucks/Motorcycles $147,013,170 $26,816,651 ($120,196,519) -82% $337,046,965 $166,915,006 ($170,131,959) -50% $716,708,357 $399,544,522 ($317,163,836) -44% Mens Wear $11,693,408 $2,499,934 ($9,193,474) -79% $26,863,952 $10,868,537 ($15,995,415) -60% $57,226,749 $23,623,668 ($33,603,082) -59% Childrens Wear/Infants/Toddlers Clothing $4,439,031 $975,317 ($3,463,714) -78% $10,177,657 $5,266,203 ($4,911,454) -48% $21,705,991 $13,284,497 ($8,421,494) -39% All Other Merchandise $40,060,272 $10,049,207 ($30,011,065) -75% $92,177,413 $27,614,422 ($64,562,991) -70% $197,197,532 $65,846,928 ($131,350,604) -67% Retailer Services $30,472,898 $7,849,501 ($22,623,397) -74% $69,724,681 $31,842,837 ($37,881,844) -54% $147,393,500 $75,109,256 ($72,284,245) -49% Automotive Tires/Tubes/Batteries/Parts $28,880,869 $7,538,830 ($21,342,039) -74% $67,088,199 $24,375,903 ($42,712,295) -64% $145,247,267 $73,404,216 ($71,843,052) -49% Packaged Liquor/Wine/Beer $18,703,403 $4,999,220 ($13,704,183) -73% $43,003,166 $15,640,987 ($27,362,179) -64% $91,954,229 $59,893,455 ($32,060,774) -35% Drugs/Health Aids/Beauty Aids/Cosmetics $129,582,630 $34,790,678 ($94,791,951) -73% $301,620,767 $82,631,456 ($218,989,311) -73% $653,915,951 $206,425,843 ($447,490,108) -68% Small Electric Appliances $2,316,720 $664,847 ($1,651,874) -71% $5,334,115 $1,558,517 ($3,775,598) -71% $11,401,135 $4,956,832 ($6,444,303) -57% Kitchenware/Home Furnishings $11,703,794 $3,479,837 ($8,223,958) -70% $27,127,946 $8,794,975 ($18,332,971) -68% $58,573,857 $21,609,524 ($36,964,333) -63% Optical Goods (incl Eyeglasses, Sunglasses) $3,825,860 $1,164,797 ($2,661,063) -70% $8,739,354 $3,340,850 ($5,398,504) -62% $18,427,233 $8,265,341 ($10,161,893) -55% Groceries/Other Food Items (Off Premises) $153,557,712 $47,665,605 ($105,892,107) -69% $355,578,048 $130,112,732 ($225,465,316) -63% $766,157,352 $592,612,211 ($173,545,141) -23% Audio Equipment/Musical Instruments $5,796,503 $1,857,575 ($3,938,928) -68% $13,373,202 $3,596,132 ($9,777,070) -73% $28,713,047 $7,950,930 ($20,762,117) -72% Lawn/Garden/Farm Equipment/Supplies $15,815,672 $5,349,325 ($10,466,347) -66% $36,528,717 $16,312,827 ($20,215,890) -55% $78,470,080 $34,374,796 ($44,095,285) -56% Curtains/Draperies/Slipcovers/Bed/Coverings $4,509,502 $1,602,609 ($2,906,894) -64% $10,299,796 $4,085,776 ($6,214,020) -60% $21,878,950 $11,890,938 ($9,988,012) -46% Paper/Related Products $3,815,745 $1,360,636 ($2,455,109) -64% $8,868,943 $4,497,421 ($4,371,522) -49% $19,202,577 $19,353,120 $150,543 1% Computer Hardware/Software/Supplies $18,830,653 $7,243,072 ($11,587,581) -62% $42,028,315 $11,226,872 ($30,801,443) -73% $90,747,516 $16,653,134 ($74,094,382) -82% Toys/Hobby Goods/Games $4,761,071 $1,865,467 ($2,895,605) -61% $11,046,238 $4,588,509 ($6,457,729) -58% $23,831,502 $13,401,161 ($10,430,341) -44% Televisions/VCR/Video Cameras/DVD etc $5,665,174 $2,232,057 ($3,433,116) -61% $13,081,351 $6,054,946 ($7,026,405) -54% $28,127,811 $17,262,494 ($10,865,317) -39% Soaps/Detergents/Household Cleaners $4,483,224 $1,843,409 ($2,639,815) -59% $10,369,513 $5,267,471 ($5,102,042) -49% $22,426,441 $20,995,169 ($1,431,271) -6% Photographic Equipment/Supplies $881,479 $373,581 ($507,898) -58% $2,035,170 $1,054,510 ($980,660) -48% $4,369,203 $2,560,012 ($1,809,191) -41% Sporting Goods (incl Bicycles/Sports Vehicles) $8,995,605 $3,936,569 ($5,059,037) -56% $20,740,207 $8,067,395 ($12,672,811) -61% $44,708,374 $19,991,471 ($24,716,903) -55% Cigars/Cigarettes/Tobacco/Accessories $10,062,607 $4,409,824 ($5,652,783) -56% $23,765,312 $13,235,493 ($10,529,819) -44% $52,632,315 $40,751,912 ($11,880,403) -23% Sewing/Knitting Materials/Supplies $458,355 $215,869 ($242,486) -53% $1,061,147 $525,230 ($535,917) -51% $2,261,594 $1,456,337 ($805,256) -36% Books/Periodicals $3,350,318 $1,584,330 ($1,765,988) -53% $7,726,522 $2,660,255 ($5,066,267) -66% $16,651,125 $5,557,311 ($11,093,815) -67% Floor/Floor Coverings $6,861,616 $3,975,218 ($2,886,398) -42% $15,937,967 $9,302,294 ($6,635,673) -42% $34,516,873 $16,339,650 ($18,177,224) -53% Major Household Appliances $3,346,389 $2,029,154 ($1,317,235) -39% $7,589,237 $4,875,556 ($2,713,681) -36% $15,773,353 $8,854,471 ($6,918,882) -44% Automotive Lubricants (incl Oil, Greases) $3,346,389 $2,029,154 ($1,317,235) -39% $7,589,237 $4,875,556 ($2,713,681) -36% $15,773,353 $8,854,471 ($6,918,882) -44% Hardware/Tools/Plumbing/Electrical Supplies $14,758,625 $10,949,022 ($3,809,603) -26% $34,316,463 $23,299,522 ($11,016,941) -32% $74,235,131 $39,921,848 ($34,313,283) -46% Household Fuels (incl Oil, LP gas, Wood, Coal) $1,671,118 $1,268,444 ($402,674) -24% $3,889,939 $3,199,452 ($690,487) -18% $8,473,712 $12,100,079 $3,626,367 43% Alcoholic Drinks Served at the Establishment $13,347,030 $10,203,349 ($3,143,681) -24% $29,637,823 $22,450,131 ($7,187,691) -24% $62,886,440 $39,131,837 ($23,754,603) -38% Dimensional Lumber/Other Building Materials $20,913,255 $17,516,045 ($3,397,210) -16% $48,435,393 $37,054,365 ($11,381,028) -23% $104,473,460 $58,240,311 ($46,233,149) -44% Paints/Sundries/Wallpaper/Wall Coverings $3,751,364 $3,145,117 ($606,247) -16% $8,716,725 $6,690,620 ($2,026,104) -23% $18,870,100 $10,779,465 ($8,090,636) -43% Meats/Nonalcoholic Beverages $66,420,737 $64,985,434 ($1,435,303) -2% $150,851,542 $129,003,677 ($21,847,865) -14% $320,561,292 $261,459,378 ($59,101,914) -18% Automotive Fuels $57,703,685 $57,043,247 ($660,438) -1% $133,547,697 $138,627,633 $5,079,936 4% $287,214,883 $315,118,188 $27,903,305 10% ©SDS, a division of x-span results, inc. Data by STI. All rights reserved. Page 2 of 3 ...
Consumer Demand & Market Supply Assessment
Site: I-80 and Sycamore Ave
Date Report Created: 6/8/2022
5 Min Drive 10 Min Drive 15 Min Drive
Data for this report is provided via the Market Outlook database from Synergos Technologies, Inc (STI).
Market Outlook is based on the following -
• the Consumer Expenditure Survey (CE), a program of the Bureau of Labor Statistics (BLS); • the U.S. Census Bureau’s monthly and annual Retail Trade (CRT) reports; • the Census Bureau’s Economic Census; with supporting demographic data from STI: PopStats data and STI: WorkPlace.
Market Outlook data covers 31 leading retail segments and 40 major product and service lines.
The difference between demand and supply represents the opportunity gap or surplus available for each retail outlet cited on the Market Outlook report for the specified trade area or reporting geography. When the demand is greater than (or less than) the supply, there is an opportunity gap (or surplus) for that retail outlet.
In other words, a negative value signifies an opportunity gap where the Consumer Demand is higher than the Market Supply, while a positive value signifies a surplus.
Consumer Demand/Market Supply Index:
n = 100 (Equilibrium)
n > 100 suggests demand is not being fully met within the market, consumers are leaving the area to shop n < 100 suggests supply exceeds demand, attracting consumers from outside the defined area ©SDS, a division of x-span results, inc. Data by STI. All rights reserved. Page 3 of 3 ...
Site: I-80 and Sycamore Ave
Date: 6/8/2022
5 Min Drive 10 Min Drive 15 Min Drive
(01Y) Starting Out 1.5% 2.1% ##
(02Y) Taking Hold 4.2% 4.3% ##
(03X) Settling Down 0.6% 0.7% ##
(04X) Social Connectors 2.3% 3.1% ##
(05X) Busy Households 1.3% 1.6% ##
(06X) Working & Studying 0.6% 0.9% ##
(07X) Career Oriented 6.6% 6.7% ##
(08X) Large Households 2.0% 2.0% ##
(09B) Comfortable Independ 1.4% 1.5% ##
(10B) Rural-Metro Mix 1.8% 1.9% ##
(11B) Affluent Households 13.6% 10.6% ##
(12B) Comfortable Househo 7.2% 7.8% ##
(13B) Working Households 1.7% 1.7% ##
(14B) Diverging Paths 6.6% 7.4% ##
(15M) Top Wealth 15.5% 12.2% ##
(16M) Living Well 4.0% 4.2% ##
(17M) Bargain Hunters 3.4% 4.4% ##
(18M) Thrifty and Active 0.1% 0.1% ##
(19M) Solid Prestige 16.9% 16.3% ##
(20S) Community Minded 6.4% 7.2% ##
(21S) Leisure Seekers 2.5% 3.3% ##
Total Households 14,759 100% 34,677 100% 74,375 100%
Rank * Cluster Lifestage Group Households % Households % Households % 1 03- Corporate Connected (15M) Top Wealth 1,451 9.8% 2,571 7.4% 3,945 5.3% 2 04- Top Professionals (11B) Affluent Households 1,270 8.6% 2,220 6.4% 3,313 4.5% 3 08- Solid Surroundings (19M) Solid Prestige 1,220 8.3% 2,772 8.0% 4,665 6.3% 4 09- Busy Schedules (19M) Solid Prestige 947 6.4% 2,141 6.2% 3,586 4.8% 5 02- Established Elite (15M) Top Wealth 842 5.7% 1,669 4.8% 3,547 4.8% 6 13- Work & Play (12B) Comfortable Households 563 3.8% 1,499 4.3% 3,202 4.3% 7 33- Urban Diversity (14B) Diverging Paths 561 3.8% 1,597 4.6% 3,892 5.2% 8 01- Summit Estates (11B) Affluent Households 543 3.7% 1,053 3.0% 2,019 2.7% 9 36- Persistent & Productive (20S) Community Minded 534 3.6% 1,401 4.0% 2,798 3.8% 10 17- Firmly Established (12B) Comfortable Households 493 3.3% 1,213 3.5% 2,491 3.3% * Rank is based on Trade Area 1 cluster size
5 Min Drive 10 Min Drive 15 Min Drive
Household Segmentation Profile
5 Min Drive 10 Min Drive 15 Min Drive
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0%
(01Y) Starting Out
(02Y) Taking Hold
(03X) Settling Down
(04X) Social Connectors
(05X) Busy Households
(06X) Working & Studying
(07X) Career Oriented
(08X) Large Households
(09B) Comfortable Independence
(10B) Rural-Metro Mix
(11B) Affluent Households
(12B) Comfortable Households
(13B) Working Households
(14B) Diverging Paths
(15M) Top Wealth
(16M) Living Well
(17M) Bargain Hunters
(18M) Thrifty and Active
(19M) Solid Prestige
(20S) Community Minded
(21S) Leisure Seekers
Household Lifestage Group Comparison
Uses the Personicx household segmentation system. More information about each cluster and lifestage group is available by clicking on the respective category. Page 1 of 3 ...
Household Segmentation Profile
Date: 6/8/2022
TOTAL HOUSEHOLDS 14,759 100% 34,677 100% 74,375 100%
Lifestage Group Cluster Name
222 1.5% 725 2.1% 2,623 3.5%
39- Setting Goals 39 0.3% 101 0.3% 405 0.5%
45- Offices & Entertainment 78 0.5% 229 0.7% 691 0.9%
57- Collegiate Crowd 79 0.5% 294 0.8% 925 1.2%
58- Outdoor Fervor 2 0.0% 6 0.0% 18 0.0%
67- First Steps 25 0.2% 96 0.3% 585 0.8%
623 4.2% 1,504 4.3% 3,269 4.4%
18- Climbing the Ladder 145 1.0% 356 1.0% 722 1.0%
21- Children First 93 0.6% 245 0.7% 624 0.8%
24- Career Building 353 2.4% 807 2.3% 1,623 2.2%
30- Out & About 33 0.2% 96 0.3% 300 0.4%
93 0.6% 234 0.7% 575 0.8%
34- Outward Bound 1 0.0% 3 0.0% 8 0.0%
41- Rural Adventure 9 0.1% 25 0.1% 57 0.1%
46- Rural & Active 84 0.6% 206 0.6% 510 0.7%
340 2.3% 1,076 3.1% 3,285 4.4%
42- Creative Variety 51 0.3% 170 0.5% 615 0.8%
52- Stylish & Striving 185 1.3% 561 1.6% 1,443 1.9%
59- Mobile Mixers 104 0.7% 345 1.0% 1,228 1.7%
197 1.3% 545 1.6% 1,480 2.0%
37- Firm Foundations 89 0.6% 261 0.8% 709 1.0%
62- Movies & Sports 108 0.7% 283 0.8% 771 1.0%
95 0.6% 308 0.9% 1,201 1.6%
61- City Life 27 0.2% 101 0.3% 527 0.7%
69- Productive Havens 35 0.2% 98 0.3% 282 0.4%
70- Favorably Frugal 32 0.2% 109 0.3% 391 0.5%
975 6.6% 2,332 6.7% 4,727 6.4%
06- Casual Comfort 229 1.6% 478 1.4% 841 1.1%
10- Careers & Travel 217 1.5% 480 1.4% 909 1.2%
20- Carving Out Time 51 0.3% 150 0.4% 320 0.4%
26- Getting Established 477 3.2% 1,224 3.5% 2,656 3.6%
296 2.0% 686 2.0% 1,327 1.8%
11- Schools & Shopping 90 0.6% 178 0.5% 306 0.4%
12- On the Go 119 0.8% 243 0.7% 419 0.6%
19- Country Comfort 3 0.0% 7 0.0% 14 0.0%
27- Tenured Proprietors 83 0.6% 259 0.7% 587 0.8%
200 1.4% 503 1.5% 1,155 1.6%
29- City Mixers 42 0.3% 84 0.2% 211 0.3%
35- Working & Active 94 0.6% 235 0.7% 470 0.6%
56- Metro Active 64 0.4% 184 0.5% 474 0.6%
259 1.8% 669 1.9% 2,136 2.9%
47- Rural Parents 5 0.0% 13 0.0% 39 0.1%
53- Metro Strivers 241 1.6% 620 1.8% 2,003 2.7%
60- Rural & Mobile 13 0.1% 35 0.1% 93 0.1%
(10B) Rural-Metro Mix
(05X) Busy Households
(06X) Working & Studying
(07X) Career Oriented
(08X) Large Households
(09B) Comfortable Independence
(03X) Settling Down
(04X) Social Connectors
5 Min Drive 10 Min Drive 15 Min Drive
(01Y) Starting Out
(02Y) Taking Hold
Uses the Personicx household life stage segmentation system. More information about each cluster and lifestage group is available by clicking on the respective category. Page 2 of 3 ...
Household Segmentation Profile
Date: 6/8/2022
TOTAL HOUSEHOLDS 14,759 100% 34,677 100% 74,375 100%
Lifestage Group Cluster Name 5 Min Drive 10 Min Drive 15 Min Drive 2,001 13.6% 3,678 10.6% 6,093 8.2%
01- Summit Estates 543 3.7% 1,053 3.0% 2,019 2.7%
04- Top Professionals 1,270 8.6% 2,220 6.4% 3,313 4.5%
07- Active Lifestyles 188 1.3% 405 1.2% 761 1.0%
1,056 7.2% 2,712 7.8% 5,693 7.7%
13- Work & Play 563 3.8% 1,499 4.3% 3,202 4.3%
17- Firmly Established 493 3.3% 1,213 3.5% 2,491 3.3%
245 1.7% 597 1.7% 1,447 1.9%
38- Occupational Mix 245 1.7% 593 1.7% 1,430 1.9%
48- Farm & Home 0 0.0% 4 0.0% 17 0.0%
970 6.6% 2,569 7.4% 6,112 8.2%
16- Country Enthusiasts 2 0.0% 14 0.0% 37 0.0%
22- Comfortable Cornerstones 178 1.2% 391 1.1% 673 0.9% 31- Mid-Americana 139 0.9% 346 1.0% 788 1.1%
32- Metro Mix 90 0.6% 220 0.6% 723 1.0%
33- Urban Diversity 561 3.8% 1,597 4.6% 3,892 5.2%
2,293 15.5% 4,239 12.2% 7,492 10.1%
02- Established Elite 842 5.7% 1,669 4.8% 3,547 4.8%
03- Corporate Connected 1,451 9.8% 2,571 7.4% 3,945 5.3% 583 4.0% 1,463 4.2% 3,238 4.4%
14- Career Centered 297 2.0% 753 2.2% 1,842 2.5%
15- Country Ways 3 0.0% 15 0.0% 30 0.0%
23- Good Neighbors 283 1.9% 695 2.0% 1,366 1.8%
500 3.4% 1,524 4.4% 4,529 6.1%
43- Work & Causes 86 0.6% 277 0.8% 785 1.1%
44- Open Houses 78 0.5% 270 0.8% 872 1.2%
55- Community Life 122 0.8% 320 0.9% 801 1.1%
63- Staying Home 177 1.2% 544 1.6% 1,611 2.2%
68- Staying Healthy 37 0.3% 113 0.3% 460 0.6%
8 0.1% 34 0.1% 83 0.1%
40- Great Outdoors 2 0.0% 5 0.0% 15 0.0%
50- Rural Community 6 0.0% 24 0.1% 49 0.1%
54- Work & Outdoors 0 0.0% 5 0.0% 19 0.0%
2,499 16.9% 5,649 16.3% 9,645 13.0%
05- Active & Involved 332 2.2% 736 2.1% 1,394 1.9%
08- Solid Surroundings 1,220 8.3% 2,772 8.0% 4,665 6.3% 09- Busy Schedules 947 6.4% 2,141 6.2% 3,586 4.8%
940 6.4% 2,489 7.2% 5,104 6.9%
25- Clubs & Causes 195 1.3% 539 1.6% 1,146 1.5%
28- Community Pillars 212 1.4% 550 1.6% 1,161 1.6%
36- Persistent & Productive 534 3.6% 1,401 4.0% 2,798 3.8% 363 2.5% 1,142 3.3% 3,162 4.3%
49- Home & Garden 83 0.6% 272 0.8% 672 0.9%
51- Role Models 97 0.7% 277 0.8% 775 1.0%
64- Practical & Careful 67 0.5% 202 0.6% 485 0.7%
65- Hobbies & Shopping 57 0.4% 210 0.6% 650 0.9%
66- Helping Hands 60 0.4% 180 0.5% 581 0.8%
(20S) Community Minded
(21S) Leisure Seekers
(16M) Living Well
(17M)Bargain Hunters
(18M) Thrifty & Active
(19M) Solid Prestige
(13B) Working Households
(14B) Diverging Paths
(15M) Top Wealth
(11B) Affluent Households
(12B) Comfortable Households
Uses the Personicx household life stage segmentation system. More information about each cluster and lifestage group is available by clicking on the respective category. Page 3 of 3 ...
I-80 & Willow Ave, Hercules, CA
5 Minutes 10 Minutes 15 Minutes
Population 44,301 103,606 225,449
Daytime Population 31,194 74,882 174,105
Households 15,360 36,750 78,107
Average Age 41.6 41.4 40.4
Average HH Income $124,159 $113,992 $102,380
White Collar (Residents) 70% 65% 59%
College Degree & Above 43% 40% 35%
www.hdlcompanies.com 714.879.5000
...
Consumer Demographic Profile
Site: I-80 & Willow Ave - Willow Shopping Center
Date Report Created: 6/8/2022
# % # % # %
Market Stats
Population 44,301 --- 103,606 --- 225,449 ---
5 Year Projected Pop 45,106 --- 105,505 --- 228,934 --- Pop Growth (%) 1.8% --- 1.8% --- 1.5% ---
Households 15,360 --- 36,750 --- 78,107 ---
5 Year Projected HHs 15,643 --- 37,468 --- 79,386 ---
HH Growth (%) 1.8% --- 2.0% --- 1.6% ---
Census Stats
2000 Population 37,224 --- 90,563 --- 207,421 ---
2010 Population 41,772 --- 97,035 --- 213,436 ---
Pop Growth (%) 12.2% --- 7.1% --- 2.9% ---
2000 Households 12,597 --- 31,669 --- 71,184 ---
2010 Households 14,449 --- 34,243 --- 73,650 ---
HH Growth (%) 14.7% --- 8.1% --- 3.5% ---
Total Population by Age
Average Age 41.6 41.4 40.4
19 yrs & under
9,691 21.9% 22,813 22.0% 51,714 22.9%
20 to 24 yrs 3,563 8.0% 8,276 8.0% 18,942 8.4%
25 to 34 yrs 5,538 12.5% 12,996 12.5% 28,800 12.8%
35 to 44 yrs 5,171 11.7% 12,661 12.2% 28,393 12.6%
45 to 54 yrs 5,342 12.1% 12,525 12.1% 27,758 12.3%
55 to 64 yrs 6,184 14.0% 14,327 13.8% 29,713 13.2%
65 to 74 yrs 5,542 12.5% 12,293 11.9% 24,987 11.1%
75 to 84 yrs 2,555 5.8% 5,996 5.8% 11,675 5.2%
85 + yrs 715 1.6% 1,719 1.7% 3,465 1.5%
Population Bases
20-34 yrs 9,101 20.5% 21,272 20.5% 47,743 21.2%
45-64 yrs 11,526 26.0% 26,853 25.9% 57,471 25.5%
16 yrs + 35,598 80.4% 83,035 80.1% 179,137 79.5%
25 yrs + 31,047 70.1% 72,518 70.0% 154,792 68.7%
65 yrs + 8,812 19.9% 20,008 19.3% 40,127 17.8%
75 yrs + 3,270 7.4% 7,715 7.4% 15,141 6.7%
85 yrs + 715 1.6% 1,719 1.7% 3,465 1.5%
5 Min Drive 10 Min Drive 15 Min Drive
0 50,000
100,000
150,000
200,000
250,000
Population
0 20,000
40,000
60,000
80,000
Households
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
20 to
24 yrs
25 to
34 yrs
35 to
44 yrs
45 to
54 yrs
55 to
64 yrs
65 to
74 yrs
75 to
84 yrs
Population by Age Group
©SDS, a division of x-span results, inc. Demographic data by PopStats.
All rights reserved. Page 1 of 4
...
Consumer Demographic Profile
Site: I-80 & Willow Ave - Willow Shopping Center
Date Report Created: 6/8/2022
# % # % # %
5 Min Drive 10 Min Drive 15 Min Drive
Population by Race
White 10,845 24.5% 27,309 26.4% 54,946 24.4%
Hispanic 8,338 18.8% 26,045 25.1% 75,528 33.5%
Black 6,668 15.1% 16,841 16.3% 36,491 16.2%
Asian 15,672 35.4% 26,972 26.0% 45,851 20.3%
Ancestry
American Indian (ancestry) 156 0.4% 337 0.3% 783 0.3%
Hawaiin (ancestry) 230 0.5% 560 0.5% 1,361 0.6%
Household Income
Per Capita Income $43,049 --- $40,434 --- $35,470 ---
Average HH Income $124,159 --- $113,992 --- $102,380 --- Median HH Income $104,689 --- $93,711 --- $81,518 ---
Less than $25K 1,407 9.2% 3,513 9.6% 9,889 12.7%
$25K to $34.9K 727 4.7% 1,892 5.1% 5,069 6.5%
$35K to $49.9K 1,270 8.3% 3,427 9.3% 7,842 10.0%
$50K to $74.9K 2,026 13.2% 5,498 15.0% 13,067 16.7%
$75K to $99.9K 1,874 12.2% 5,281 14.4% 11,449 14.7%
$100K to $149.9K 3,613 23.5% 8,125 22.1% 15,417 19.7%
$150K to $199.9K 2,156 14.0% 4,738 12.9% 8,138 10.4%
$200K + 2,288 14.9% 4,274 11.6% 7,235 9.3%
Education 31,047 72,518 154,792
Less than 9th Grade 1,546 5.0% 4,384 6.0% 13,915 9.0%
Some HS, No Diploma 1,357 4.4% 3,942 5.4% 11,136 7.2%
HS Grad (or Equivalent) 6,052 19.5% 14,584 20.1% 34,145 22.1% Some College, No Degree 7,420 23.9% 18,416 25.4% 37,292 24.1% Associate Degree 3,456 11.1% 7,511 10.4% 14,261 9.2%
Bachelor Degree 7,534 24.3% 16,064 22.2% 29,667 19.2%
Graduates Degree 2,357 7.6% 5,085 7.0% 9,661 6.2%
0.0%
10.0%
20.0%
30.0%
Less
than
$25K
$25K
to
$34.9K
$35K
to
$49.9K
$50K
to
$74.9K
$75K
to
$99.9K
$100K
to
$149.9K
$150K
to
$199.9K
Household Income Levels - %
0.0%
10.0%
20.0%
30.0%
HS Grad
(or
Equivalent)
Some
College, No
Degree
Associate
Degree
Bachelor
Degree Graduates
Degree
Education
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0%
White
Hispanic
Black
Asian
Ethnic Breakdown
©SDS, a division of x-span results, inc. Demographic data by PopStats.
All rights reserved. Page 2 of 4
...
Consumer Demographic Profile
Site: I-80 & Willow Ave - Willow Shopping Center
Date Report Created: 6/8/2022
# % # % # %
5 Min Drive 10 Min Drive 15 Min Drive
Family Structure 11,592 26,052 54,561
Single - Male 588 5.1% 1,269 4.9% 3,025 5.5%
Single - Female 1,521 13.1% 3,397 13.0% 7,045 12.9%
Single Parent - Male 177 1.5% 649 2.5% 1,847 3.4%
Single Parent - Female 1,051 9.1% 2,334 9.0% 5,822 10.7% Married w/ Children 3,253 28.1% 6,991 26.8% 14,546 26.7% Married w/out Children 5,003 43.2% 11,413 43.8% 22,275 40.8% Household Size
1 Person 3,105 20.2% 8,325 22.7% 18,273 23.4%
2 People 4,554 29.6% 11,160 30.4% 22,634 29.0%
3 People 2,920 19.0% 6,629 18.0% 13,587 17.4%
4 to 6 People 4,326 28.2% 9,502 25.9% 20,645 26.4%
7+ People 455 3.0% 1,134 3.1% 2,968 3.8%
Home Ownership 15,360 36,750 78,107
Owners 11,103 72.3% 24,923 67.8% 49,063 62.8%
Renters 4,258 27.7% 11,827 32.2% 29,044 37.2%
Components of Change
Births
444 1.0% 1,044 1.0% 2,332 1.0%
Deaths 370 0.8% 858 0.8% 1,719 0.8%
Migration 85 0.2% -479 -0.5% -1,234 -0.5%
Employment (Pop 16+) 35,598 83,035 179,137
Armed Services 36 0.1% 123 0.1% 193 0.1%
Civilian 23,486 66.0% 54,315 65.4% 117,559 65.6%
Employed 22,240 62.5% 51,627 62.2% 110,752 61.8% 5 Min Drive 10 Min Drive 15 Min Drive Unemployed 1,247 3.5% 2,688 3.2% 6,807 3.8%
Not in Labor Force 12,112 34.0% 28,720 34.6% 61,578 34.4% Employed Population 22,240 51,627 110,752
White Collar 15,498 69.7% 33,429 64.8% 64,857 58.6%
Blue Collar 6,742 30.3% 18,198 35.2% 45,895 41.4%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
1 Person 2 People 3 People 4 to 6
People
Household Size
0.0%
20.0%
40.0%
60.0%
80.0%
5 Min Drive 10 Min Drive 15 Min Drive
Civilian Employment
Employed Unemployed
©SDS, a division of x-span results, inc. Demographic data by PopStats.
All rights reserved. Page 3 of 4
...
Consumer Demographic Profile
Site: I-80 & Willow Ave - Willow Shopping Center
Date Report Created: 6/8/2022
# % # % # %
5 Min Drive 10 Min Drive 15 Min Drive
Employment By Occupation 22,240 51,627 110,752
White Collar 15,498 69.7% 33,429 64.8% 64,857 58.6%
Managerial executive 3,677 16.5% 7,753 15.0% 14,105 12.7% Prof specialty 5,718 25.7% 11,563 22.4% 21,636 19.5%
Healthcare support 844 3.8% 2,227 4.3% 4,831 4.4%
Sales 2,202 9.9% 4,657 9.0% 10,030 9.1%
Office Admin 3,057 13.7% 7,230 14.0% 14,255 12.9%
Blue Collar 6,742 30.3% 18,198 35.2% 45,895 41.4%
Protective 583 2.6% 1,224 2.4% 2,409 2.2%
Food Prep Serving 895 4.0% 2,934 5.7% 7,248 6.5%
Bldg Maint/Cleaning 792 3.6% 2,158 4.2% 6,699 6.0%
Personal Care 668 3.0% 1,660 3.2% 3,746 3.4%
Farming/Fishing/Forestry 136 0.6% 187 0.4% 503 0.5%
Construction 1,273 5.7% 3,766 7.3% 10,824 9.8%
Production Transp 2,395 10.8% 6,269 12.1% 14,466 13.1%
Employment By Industry 22,240 51,627 110,752
Agri Mining Const 1,278 5.7% 3,817 7.4% 10,579 9.6%
Manufacturing 1,647 7.4% 3,153 6.1% 6,886 6.2%
Transportation 1,953 8.8% 4,439 8.6% 8,606 7.8%
Information 452 2.0% 1,011 2.0% 2,270 2.0%
Wholesale Retail 2,459 11.1% 6,266 12.1% 14,010 12.6%
Fin Insur Real Estate 1,567 7.0% 3,151 6.1% 5,540 5.0%
Professional Services 1,769 8.0% 3,783 7.3% 6,961 6.3%
Management Services 6 0.0% 41 0.1% 48 0.0%
Admin Waste Services 935 4.2% 2,590 5.0% 6,312 5.7%
Educational services 5,703 25.6% 12,576 24.4% 25,434 23.0% Entertain services 2,041 9.2% 5,197 10.1% 12,197 11.0%
Other Prof services 1,150 5.2% 2,839 5.5% 6,869 6.2%
Public admin 1,276 5.7% 2,764 5.4% 5,039 4.5%
0.0%
5.0%
10.0%
15.0%
Industry Breakdown
0.0%
10.0%
20.0%
30.0%
Industry Breakdown Cont.
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...
Employment Profile
Site: I-80 & Willow Ave - Willow Shopping Center
Date Report Created:
Daytime Population
Student Population
Median Employee Salary
Average Employee Salary
Wages
Salary/Wage per Employee per Annum
Under $15,000 CrYr 1.7% 2.2% 2.6%
15,000 to 30,000 CrYr 5.8% 5.6% 6.0%
30,000 to 45,000 CrYr 35.0% 36.7% 36.2%
45,000 to 60,000 CrYr 25.6% 25.0% 24.6%
60,000 to 75,000 CrYr 10.5% 10.1% 10.3%
75,000 to 90,000 CrYr 6.9% 7.0% 7.5%
90,000 to 100,000 CrYr 2.1% 2.0% 2.7%
Over 100,000 CrYr 12.4% 11.4% 10.0%
Industry Groups
# % # % # % # % # % # %
Total 624 100% 9,604 100% 1,551 100% 21,183 100% 3,262 100% 46,560 100% Accomodation & Food Services 37 6.0% 724 7.5% 102 6.6% 1,531 7.2% 220 6.8% 3,330 7.2% Administration & Support Services 24 3.9% 353 3.7% 54 3.5% 747 3.5% 108 3.3% 1,921 4.1% Agriculure, Forestry, Fishing, Hunting 0 0.0% 2 0.0% 1 0.1% 15 0.1% 4 0.1% 28 0.1% Arts, Entertainment, & Recreation 17 2.6% 180 1.9% 40 2.6% 398 1.9% 65 2.0% 592 1.3% Construction 30 4.8% 475 4.9% 79 5.1% 813 3.8% 176 5.4% 2,579 5.5% Educational Services 19 3.1% 538 5.6% 57 3.7% 1,549 7.3% 125 3.8% 3,436 7.4% Finance & Insurance 40 6.4% 436 4.5% 100 6.5% 1,094 5.2% 159 4.9% 1,680 3.6% Health Care & Social Assistance 170 27.2% 3,043 31.7% 335 21.6% 5,674 26.8% 632 19.4% 9,992 21.5% Information 8 1.3% 189 2.0% 23 1.5% 456 2.2% 49 1.5% 905 1.9% Management of Companies & Enterprises 0 0.0% 0 0.0% 0 0.0% 1 0.0% 2 0.1% 32 0.1% Manufacturing 13 2.2% 351 3.7% 45 2.9% 1,161 5.5% 104 3.2% 2,293 4.9% Mining 1 0.1% 4 0.0% 1 0.1% 17 0.1% 3 0.1% 34 0.1%
Professional, Scientific, & Technical Services 51 8.2% 446 4.6% 138 8.9% 1,037 4.9% 247 7.6% 2,237 4.8% Real Estate, Rental, Leasing 37 5.9% 258 2.7% 84 5.4% 493 2.3% 158 4.8% 1,007 2.2% Retail Trade 53 8.4% 832 8.7% 189 12.2% 2,756 13.0% 441 13.5% 7,239 15.5% Transportation & Storage 12 2.0% 291 3.0% 27 1.7% 451 2.1% 59 1.8% 1,063 2.3% Utilities 1 0.1% 6 0.1% 2 0.1% 71 0.3% 4 0.1% 116 0.2%
Wholesale Trade 5 0.9% 25 0.3% 16 1.1% 100 0.5% 41 1.3% 226 0.5% Other Services 106 17.0% 1,452 15.1% 257 16.6% 2,819 13.3% 665 20.4% 7,851 16.9% 5 Min Drive 15 Min Drive10 Min Drive
6/8/2022
31,194 174,105
6,329 48,909
74,882
17,699
47,592
56,528 54,87855,591
Employee's
48,199 47,800
562 2,814
456
1,180
3,359 16,863
2,454 11,441
1,010 4,808
7,768
5,305
2,150
Establishments Employee'sEstablishments Employee's Establishments 1,487
427
2,410
# # #
660 3,477
163 1,225
205 1,254
1,191 4,679
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
Employee's by Industry
©SDS, a division of x-span results, inc. Data by STI. All rights reserved. Page 1 of 2 ...
Employment Profile
Site: I-80 & Willow Ave - Willow Shopping Center
Date Report Created:
5 Min Drive 15 Min Drive10 Min Drive
6/8/2022
Occupations
White Collar 61.8% 58.3% 54.3%
Architecture & Engineering 1.1% 1.3% 1.2%
Community & Social Science 5.8% 5.0% 4.6%
Computer/Mathematical Science 1.3% 1.4% 1.3%
Education, Training, & Library 6.5% 6.9% 7.2%
Entertainment & Media 1.2% 1.1% 1.1%
Healthcare Practitioners 11.0% 9.2% 7.0%
Healthcare Support 5.2% 4.2% 3.4%
Legal 0.5% 0.5% 0.4%
Life, Physical, & Social Science 1.1% 0.9% 0.9%
Management 5.7% 5.8% 5.7%
Office & Administrative Support 19.1% 18.5% 17.8%
Blue Collar 38.0% 41.4% 45.4%
Building & Grounds Cleaning & Maintenance 3.9% 3.7% 4.2% Construction 3.7% 3.1% 4.3%
Farming, Fishing, & Forestry 0.0% 0.0% 0.1%
Food Service 7.8% 7.4% 7.1%
Installation & Maintenance 3.0% 3.7% 4.2%
Personal Care & Service 2.7% 2.5% 2.6%
Production 3.1% 3.9% 4.0%
Protective Service 1.3% 1.5% 1.7%
Sales & Related 7.8% 10.5% 11.5%
Transportation & Material Moving 4.9% 5.0% 5.8%
Military Services 0.2% 0.3% 0.3%
Employee Totals and History
Current
2021 Q3
2021 Q2
2021 Q1
2020 Q4
2020 Q3
2020 Q2
2020 Q1
2019 Q4
23,395
9,604 46,56021,183
# of Employee's # of Employee's
5,935 25,265
9,063 43,492
9,827 47,254
10,612 51,004
19,683
21,641
101
22,877
23,180
9,546 46,355
8,907 43,003
9,018 43,662
21,095
10,358 50,025
10,487 50,728
19,418
19,835
577
559 2,157
276
1,058
124 604
625 3,362
115 514
291
1,471
226
1,058 3,249
500 1,570
43 199
1,941
884
111
101 427
547 2,661
3,654 21,147
198
1,231
8,766
3,285
1,948
321
371 1,975
355 1,991
2 25
780
654
10 1,573
792
2,233
1,050
14 1,871
121 783
745 5,353
473 2,690
537
747
287
1,832 8,288
12,354
3,922
261 1,225
293
# # #
14863
817
# of Employee's
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
20.0%
Employee's by Occupation
©SDS, a division of x-span results, inc. Data by STI. All rights reserved. Page 2 of 2 ...
Consumer Demand & Market Supply Assessment
Site: I-80 & Willow Ave - Willow Shopping Center
Date Report Created: 6/8/2022
Demographics
Population 44,301 103,606 225,449
5-Year Population estimate 45,106 105,505 228,934
Population Households 44,203 102,928 223,347
Group Quarters Population 97 679 2,101
Households 15,360 36,750 78,107
5-Year Households estimate 15,643 37,468 79,386
WorkPlace Establishments 624 1,551 3,262
Workplace Employees 9,604 21,183 46,560
Median Household Income $104,689 $93,711 $81,518
Consumer Market Opportunity Consumer Market Opportunity Consumer Market Opportunity By Establishments Demand Supply Gap/Surplus Demand Supply Gap/Surplus Demand Supply Gap/Surplus Furniture Stores $9,446,585 $0 ($9,446,585) -100% $21,635,537 $0 ($21,635,537) -100% $45,952,018 $2,912,264 ($43,039,754) -94% Lawn/Garden Equipment/Supplies Stores $5,782,494 $0 ($5,782,494) -100% $13,350,667 $5,699,961 ($7,650,706) -57% $28,648,912 $7,575,507 ($21,073,405) -74% Jewelry/Luggage/Leather Goods $5,198,288 $0 ($5,198,288) -100% $11,967,675 $6,481,217 ($5,486,459) -46% $25,678,615 $10,009,512 ($15,669,103) -61% Florists/Misc. Store Retailers $1,385,323 $0 ($1,385,323) -100% $3,196,968 $178,322 ($3,018,646) -94% $6,858,635 $3,043,777 ($3,814,858) -56% Used Merchandise Stores $2,193,187 $0 ($2,193,187) -100% $5,046,026 $1,144,567 ($3,901,459) -77% $10,794,731 $3,396,351 ($7,398,380) -69% Vending Machine Operators (Non-Store) $6,087,820 $0 ($6,087,820) -100% $14,066,519 $2,770,326 ($11,296,193) -80% $30,261,812 $2,770,326 ($27,491,486) -91% Department Stores $15,226,788 $38,318 ($15,188,469) -100% $35,159,798 $7,715,236 ($27,444,562) -78% $75,516,100 $56,456,343 ($19,059,758) -25% Shoe Stores $4,078,571 $26,858 ($4,051,713) -99% $9,413,634 $8,559,186 ($854,448) -9% $20,054,910 $8,707,566 ($11,347,343) -57% Other Misc. Store Retailers $14,362,379 $1,517,036 ($12,845,343) -89% $33,236,867 $10,843,118 ($22,393,749) -67% $71,426,367 $34,511,353 ($36,915,014) -52% Clothing Stores $27,244,540 $3,301,981 ($23,942,559) -88% $62,644,623 $34,991,983 ($27,652,640) -44% $133,918,906 $50,462,785 ($83,456,120) -62% Automotive Dealers $166,553,384 $29,981,064 ($136,572,320) -82% $382,075,497 $196,577,767 ($185,497,730) -49% $812,893,794 $472,687,344 ($340,206,451) -42% Electronic Shopping/Mail Order Houses $171,400,419 $37,074,887 ($134,325,532) -78% $395,103,693 $37,074,887 ($358,028,806) -91% $850,242,027 $40,897,388 ($809,344,639) -95% Beer/Wine/Liquor Stores $8,667,938 $2,179,138 ($6,488,800) -75% $19,961,594 $9,249,947 ($10,711,647) -54% $42,788,621 $33,536,589 ($9,252,032) -22% Direct Selling Establishments $4,850,173 $1,227,093 ($3,623,080) -75% $11,235,470 $3,173,848 ($8,061,622) -72% $24,260,537 $14,893,619 ($9,366,918) -39% Office Supplies/Stationary/Gift $3,272,529 $862,459 ($2,410,070) -74% $7,513,928 $7,554,313 $40,384 1% $16,081,997 $13,586,568 ($2,495,429) -16% Other General Merchandise Stores $101,281,806 $29,205,242 ($72,076,564) -71% $234,422,141 $107,439,176 ($126,982,965) -54% $505,019,429 $454,943,297 ($50,076,132) -10% Other Motor Vehicle Dealers $11,186,480 $3,286,580 ($7,899,900) -71% $25,663,665 $4,634,229 ($21,029,436) -82% $54,594,199 $7,689,844 ($46,904,355) -86% Grocery Stores $102,956,905 $35,106,665 ($67,850,240) -66% $238,334,388 $83,179,983 ($155,154,404) -65% $513,501,605 $460,248,341 ($53,253,264) -10% Automotive Parts/Accessories/Tire $14,177,385 $5,048,129 ($9,129,256) -64% $32,900,089 $12,646,473 ($20,253,616) -62% $71,114,131 $46,541,083 ($24,573,048) -35% Special Food Services $2,305,889 $845,535 ($1,460,355) -63% $5,234,750 $2,005,914 ($3,228,836) -62% $11,122,625 $5,282,736 ($5,839,889) -53% Electronics/Appliance $10,409,598 $3,972,556 ($6,437,042) -62% $23,737,684 $13,017,788 ($10,719,896) -45% $50,748,867 $18,767,659 ($31,981,209) -63% Home Furnishing Stores $7,779,861 $3,480,268 ($4,299,593) -55% $17,967,824 $9,961,272 ($8,006,551) -45% $38,612,996 $18,602,697 ($20,010,299) -52% Health/Personal Care Stores $47,878,615 $22,639,722 ($25,238,893) -53% $111,298,105 $61,471,620 ($49,826,485) -45% $240,886,713 $117,932,691 ($122,954,022) -51% Sporting Goods/Hobby/Musical Instrument $10,188,487 $4,914,085 ($5,274,402) -52% $23,500,189 $11,142,410 ($12,357,779) -53% $50,446,270 $25,718,698 ($24,727,571) -49% Specialty Food Stores $5,219,945 $2,728,403 ($2,491,542) -48% $12,081,403 $4,554,788 ($7,526,615) -62% $26,022,609 $13,041,500 ($12,981,109) -50% Building Material/Supplies Dealers $51,978,259 $42,335,817 ($9,642,442) -19% $120,354,742 $89,299,894 ($31,054,848) -26% $259,281,899 $139,977,160 ($119,304,739) -46% Full-Service Restaurants $29,514,590 $24,362,299 ($5,152,291) -17% $66,524,604 $51,977,785 ($14,546,819) -22% $141,296,751 $99,412,587 ($41,884,164) -30% Book/Periodical/Music Stores $1,954,526 $1,761,446 ($193,080) -10% $4,505,562 $2,928,868 ($1,576,694) -35% $9,694,347 $5,584,282 ($4,110,065) -42% Gasoline Stations $60,464,235 $61,511,716 $1,047,480 2% $140,021,339 $145,790,784 $5,769,445 4% $301,522,819 $301,911,327 $388,508 0% Bar/Drinking Places (Alcoholic Beverages) $2,576,047 $2,891,922 $315,874 12% $5,734,013 $7,042,804 $1,308,791 23% $12,168,671 $8,785,376 ($3,383,296) -28% Limited-Service Eating Places $40,441,886 $45,815,464 $5,373,578 13% $91,832,072 $85,982,129 ($5,849,943) -6% $195,156,925 $166,609,312 ($28,547,614) -15% Consumer Demand/Market Supply Index $946,064,934 $366,114,682 258 $2,179,721,064 $1,025,090,596 213 $4,676,568,838 $2,646,495,879 177 5 Min Drive 10 Min Drive 15 Min Drive
©SDS, a division of x-span results, inc. Data by STI. All rights reserved. Page 1 of 3 ...
Consumer Demand & Market Supply Assessment
Site: I-80 & Willow Ave - Willow Shopping Center
Date Report Created: 6/8/2022
5 Min Drive 10 Min Drive 15 Min Drive
Consumer Market Opportunity Consumer Market Opportunity Consumer Market Opportunity By Major Product Lines Demand Supply Gap/Surplus Demand Supply Gap/Surplus Demand Supply Gap/Surplus Jewelry (including Watches) $7,935,124 $912,366 ($7,022,758) -89% $18,273,473 $8,327,357 ($9,946,116) -54% $39,253,291 $15,180,402 ($24,072,889) -61% Furniture/Sleep/Outdoor/Patio Furniture $28,192,962 $3,446,358 ($24,746,604) -88% $64,551,178 $7,451,791 ($57,099,387) -88% $137,046,772 $20,708,433 ($116,338,339) -85% Pets/Pet Foods/Pet Supplies $9,050,233 $1,156,993 ($7,893,240) -87% $20,918,329 $5,101,519 ($15,816,810) -76% $44,621,673 $17,645,592 ($26,976,081) -60% Footwear, including Accessories $12,084,230 $1,637,491 ($10,446,739) -86% $27,903,165 $12,944,547 ($14,958,619) -54% $59,431,533 $19,461,126 ($39,970,408) -67% Womens/Juniors/Misses Wear $28,857,127 $4,941,353 ($23,915,774) -83% $66,255,510 $24,818,939 ($41,436,571) -63% $141,686,687 $49,093,551 ($92,593,136) -65% Autos/Cars/Vans/Trucks/Motorcycles $147,013,170 $26,816,651 ($120,196,519) -82% $337,046,965 $166,915,006 ($170,131,959) -50% $716,708,357 $399,544,522 ($317,163,836) -44% Mens Wear $11,693,408 $2,499,934 ($9,193,474) -79% $26,863,952 $10,868,537 ($15,995,415) -60% $57,226,749 $23,623,668 ($33,603,082) -59% Childrens Wear/Infants/Toddlers Clothing $4,439,031 $975,317 ($3,463,714) -78% $10,177,657 $5,266,203 ($4,911,454) -48% $21,705,991 $13,284,497 ($8,421,494) -39% All Other Merchandise $40,060,272 $10,049,207 ($30,011,065) -75% $92,177,413 $27,614,422 ($64,562,991) -70% $197,197,532 $65,846,928 ($131,350,604) -67% Retailer Services $30,472,898 $7,849,501 ($22,623,397) -74% $69,724,681 $31,842,837 ($37,881,844) -54% $147,393,500 $75,109,256 ($72,284,245) -49% Automotive Tires/Tubes/Batteries/Parts $28,880,869 $7,538,830 ($21,342,039) -74% $67,088,199 $24,375,903 ($42,712,295) -64% $145,247,267 $73,404,216 ($71,843,052) -49% Packaged Liquor/Wine/Beer $18,703,403 $4,999,220 ($13,704,183) -73% $43,003,166 $15,640,987 ($27,362,179) -64% $91,954,229 $59,893,455 ($32,060,774) -35% Drugs/Health Aids/Beauty Aids/Cosmetics $129,582,630 $34,790,678 ($94,791,951) -73% $301,620,767 $82,631,456 ($218,989,311) -73% $653,915,951 $206,425,843 ($447,490,108) -68% Small Electric Appliances $2,316,720 $664,847 ($1,651,874) -71% $5,334,115 $1,558,517 ($3,775,598) -71% $11,401,135 $4,956,832 ($6,444,303) -57% Kitchenware/Home Furnishings $11,703,794 $3,479,837 ($8,223,958) -70% $27,127,946 $8,794,975 ($18,332,971) -68% $58,573,857 $21,609,524 ($36,964,333) -63% Optical Goods (incl Eyeglasses, Sunglasses) $3,825,860 $1,164,797 ($2,661,063) -70% $8,739,354 $3,340,850 ($5,398,504) -62% $18,427,233 $8,265,341 ($10,161,893) -55% Groceries/Other Food Items (Off Premises) $153,557,712 $47,665,605 ($105,892,107) -69% $355,578,048 $130,112,732 ($225,465,316) -63% $766,157,352 $592,612,211 ($173,545,141) -23% Audio Equipment/Musical Instruments $5,796,503 $1,857,575 ($3,938,928) -68% $13,373,202 $3,596,132 ($9,777,070) -73% $28,713,047 $7,950,930 ($20,762,117) -72% Lawn/Garden/Farm Equipment/Supplies $15,815,672 $5,349,325 ($10,466,347) -66% $36,528,717 $16,312,827 ($20,215,890) -55% $78,470,080 $34,374,796 ($44,095,285) -56% Curtains/Draperies/Slipcovers/Bed/Coverings $4,509,502 $1,602,609 ($2,906,894) -64% $10,299,796 $4,085,776 ($6,214,020) -60% $21,878,950 $11,890,938 ($9,988,012) -46% Paper/Related Products $3,815,745 $1,360,636 ($2,455,109) -64% $8,868,943 $4,497,421 ($4,371,522) -49% $19,202,577 $19,353,120 $150,543 1% Computer Hardware/Software/Supplies $18,830,653 $7,243,072 ($11,587,581) -62% $42,028,315 $11,226,872 ($30,801,443) -73% $90,747,516 $16,653,134 ($74,094,382) -82% Toys/Hobby Goods/Games $4,761,071 $1,865,467 ($2,895,605) -61% $11,046,238 $4,588,509 ($6,457,729) -58% $23,831,502 $13,401,161 ($10,430,341) -44% Televisions/VCR/Video Cameras/DVD etc $5,665,174 $2,232,057 ($3,433,116) -61% $13,081,351 $6,054,946 ($7,026,405) -54% $28,127,811 $17,262,494 ($10,865,317) -39% Soaps/Detergents/Household Cleaners $4,483,224 $1,843,409 ($2,639,815) -59% $10,369,513 $5,267,471 ($5,102,042) -49% $22,426,441 $20,995,169 ($1,431,271) -6% Photographic Equipment/Supplies $881,479 $373,581 ($507,898) -58% $2,035,170 $1,054,510 ($980,660) -48% $4,369,203 $2,560,012 ($1,809,191) -41% Sporting Goods (incl Bicycles/Sports Vehicles) $8,995,605 $3,936,569 ($5,059,037) -56% $20,740,207 $8,067,395 ($12,672,811) -61% $44,708,374 $19,991,471 ($24,716,903) -55% Cigars/Cigarettes/Tobacco/Accessories $10,062,607 $4,409,824 ($5,652,783) -56% $23,765,312 $13,235,493 ($10,529,819) -44% $52,632,315 $40,751,912 ($11,880,403) -23% Sewing/Knitting Materials/Supplies $458,355 $215,869 ($242,486) -53% $1,061,147 $525,230 ($535,917) -51% $2,261,594 $1,456,337 ($805,256) -36% Books/Periodicals $3,350,318 $1,584,330 ($1,765,988) -53% $7,726,522 $2,660,255 ($5,066,267) -66% $16,651,125 $5,557,311 ($11,093,815) -67% Floor/Floor Coverings $6,861,616 $3,975,218 ($2,886,398) -42% $15,937,967 $9,302,294 ($6,635,673) -42% $34,516,873 $16,339,650 ($18,177,224) -53% Major Household Appliances $3,346,389 $2,029,154 ($1,317,235) -39% $7,589,237 $4,875,556 ($2,713,681) -36% $15,773,353 $8,854,471 ($6,918,882) -44% Automotive Lubricants (incl Oil, Greases) $3,346,389 $2,029,154 ($1,317,235) -39% $7,589,237 $4,875,556 ($2,713,681) -36% $15,773,353 $8,854,471 ($6,918,882) -44% Hardware/Tools/Plumbing/Electrical Supplies $14,758,625 $10,949,022 ($3,809,603) -26% $34,316,463 $23,299,522 ($11,016,941) -32% $74,235,131 $39,921,848 ($34,313,283) -46% Household Fuels (incl Oil, LP gas, Wood, Coal) $1,671,118 $1,268,444 ($402,674) -24% $3,889,939 $3,199,452 ($690,487) -18% $8,473,712 $12,100,079 $3,626,367 43% Alcoholic Drinks Served at the Establishment $13,347,030 $10,203,349 ($3,143,681) -24% $29,637,823 $22,450,131 ($7,187,691) -24% $62,886,440 $39,131,837 ($23,754,603) -38% Dimensional Lumber/Other Building Materials $20,913,255 $17,516,045 ($3,397,210) -16% $48,435,393 $37,054,365 ($11,381,028) -23% $104,473,460 $58,240,311 ($46,233,149) -44% Paints/Sundries/Wallpaper/Wall Coverings $3,751,364 $3,145,117 ($606,247) -16% $8,716,725 $6,690,620 ($2,026,104) -23% $18,870,100 $10,779,465 ($8,090,636) -43% Meats/Nonalcoholic Beverages $66,420,737 $64,985,434 ($1,435,303) -2% $150,851,542 $129,003,677 ($21,847,865) -14% $320,561,292 $261,459,378 ($59,101,914) -18% Automotive Fuels $57,703,685 $57,043,247 ($660,438) -1% $133,547,697 $138,627,633 $5,079,936 4% $287,214,883 $315,118,188 $27,903,305 10% ©SDS, a division of x-span results, inc. Data by STI. All rights reserved. Page 2 of 3 ...
Consumer Demand & Market Supply Assessment
Site: I-80 & Willow Ave - Willow Shopping Center
Date Report Created: 6/8/2022
5 Min Drive 10 Min Drive 15 Min Drive
Data for this report is provided via the Market Outlook database from Synergos Technologies, Inc (STI).
Market Outlook is based on the following -
• the Consumer Expenditure Survey (CE), a program of the Bureau of Labor Statistics (BLS); • the U.S. Census Bureau’s monthly and annual Retail Trade (CRT) reports; • the Census Bureau’s Economic Census; with supporting demographic data from STI: PopStats data and STI: WorkPlace.
Market Outlook data covers 31 leading retail segments and 40 major product and service lines.
The difference between demand and supply represents the opportunity gap or surplus available for each retail outlet cited on the Market Outlook report for the specified trade area or reporting geography. When the demand is greater than (or less than) the supply, there is an opportunity gap (or surplus) for that retail outlet.
In other words, a negative value signifies an opportunity gap where the Consumer Demand is higher than the Market Supply, while a positive value signifies a surplus.
Consumer Demand/Market Supply Index:
n = 100 (Equilibrium)
n > 100 suggests demand is not being fully met within the market, consumers are leaving the area to shop n < 100 suggests supply exceeds demand, attracting consumers from outside the defined area ©SDS, a division of x-span results, inc. Data by STI. All rights reserved. Page 3 of 3 ...
Site: I-80 & Willow Ave - Willow Shopping Center
Date: 6/8/2022
5 Min Drive 10 Min Drive 15 Min Drive
(01Y) Starting Out 1.5% 2.1% ##
(02Y) Taking Hold 4.2% 4.3% ##
(03X) Settling Down 0.6% 0.7% ##
(04X) Social Connectors 2.3% 3.1% ##
(05X) Busy Households 1.3% 1.6% ##
(06X) Working & Studying 0.6% 0.9% ##
(07X) Career Oriented 6.6% 6.7% ##
(08X) Large Households 2.0% 2.0% ##
(09B) Comfortable Independ 1.4% 1.5% ##
(10B) Rural-Metro Mix 1.8% 1.9% ##
(11B) Affluent Households 13.6% 10.6% ##
(12B) Comfortable Househo 7.2% 7.8% ##
(13B) Working Households 1.7% 1.7% ##
(14B) Diverging Paths 6.6% 7.4% ##
(15M) Top Wealth 15.5% 12.2% ##
(16M) Living Well 4.0% 4.2% ##
(17M) Bargain Hunters 3.4% 4.4% ##
(18M) Thrifty and Active 0.1% 0.1% ##
(19M) Solid Prestige 16.9% 16.3% ##
(20S) Community Minded 6.4% 7.2% ##
(21S) Leisure Seekers 2.5% 3.3% ##
Total Households 14,759 100% 34,677 100% 74,375 100%
Rank * Cluster Lifestage Group Households % Households % Households % 1 03- Corporate Connected (15M) Top Wealth 1,451 9.8% 2,571 7.4% 3,945 5.3% 2 04- Top Professionals (11B) Affluent Households 1,270 8.6% 2,220 6.4% 3,313 4.5% 3 08- Solid Surroundings (19M) Solid Prestige 1,220 8.3% 2,772 8.0% 4,665 6.3% 4 09- Busy Schedules (19M) Solid Prestige 947 6.4% 2,141 6.2% 3,586 4.8% 5 02- Established Elite (15M) Top Wealth 842 5.7% 1,669 4.8% 3,547 4.8% 6 13- Work & Play (12B) Comfortable Households 563 3.8% 1,499 4.3% 3,202 4.3% 7 33- Urban Diversity (14B) Diverging Paths 561 3.8% 1,597 4.6% 3,892 5.2% 8 01- Summit Estates (11B) Affluent Households 543 3.7% 1,053 3.0% 2,019 2.7% 9 36- Persistent & Productive (20S) Community Minded 534 3.6% 1,401 4.0% 2,798 3.8% 10 17- Firmly Established (12B) Comfortable Households 493 3.3% 1,213 3.5% 2,491 3.3% * Rank is based on Trade Area 1 cluster size
5 Min Drive 10 Min Drive 15 Min Drive
Household Segmentation Profile
5 Min Drive 10 Min Drive 15 Min Drive
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0%
(01Y) Starting Out
(02Y) Taking Hold
(03X) Settling Down
(04X) Social Connectors
(05X) Busy Households
(06X) Working & Studying
(07X) Career Oriented
(08X) Large Households
(09B) Comfortable Independence
(10B) Rural-Metro Mix
(11B) Affluent Households
(12B) Comfortable Households
(13B) Working Households
(14B) Diverging Paths
(15M) Top Wealth
(16M) Living Well
(17M) Bargain Hunters
(18M) Thrifty and Active
(19M) Solid Prestige
(20S) Community Minded
(21S) Leisure Seekers
Household Lifestage Group Comparison
Uses the Personicx household segmentation system. More information about each cluster and lifestage group is available by clicking on the respective category. Page 1 of 3 ...
Household Segmentation Profile
Date: 6/8/2022
TOTAL HOUSEHOLDS 14,759 100% 34,677 100% 74,375 100%
Lifestage Group Cluster Name
222 1.5% 725 2.1% 2,623 3.5%
39- Setting Goals 39 0.3% 101 0.3% 405 0.5%
45- Offices & Entertainment 78 0.5% 229 0.7% 691 0.9%
57- Collegiate Crowd 79 0.5% 294 0.8% 925 1.2%
58- Outdoor Fervor 2 0.0% 6 0.0% 18 0.0%
67- First Steps 25 0.2% 96 0.3% 585 0.8%
623 4.2% 1,504 4.3% 3,269 4.4%
18- Climbing the Ladder 145 1.0% 356 1.0% 722 1.0%
21- Children First 93 0.6% 245 0.7% 624 0.8%
24- Career Building 353 2.4% 807 2.3% 1,623 2.2%
30- Out & About 33 0.2% 96 0.3% 300 0.4%
93 0.6% 234 0.7% 575 0.8%
34- Outward Bound 1 0.0% 3 0.0% 8 0.0%
41- Rural Adventure 9 0.1% 25 0.1% 57 0.1%
46- Rural & Active 84 0.6% 206 0.6% 510 0.7%
340 2.3% 1,076 3.1% 3,285 4.4%
42- Creative Variety 51 0.3% 170 0.5% 615 0.8%
52- Stylish & Striving 185 1.3% 561 1.6% 1,443 1.9%
59- Mobile Mixers 104 0.7% 345 1.0% 1,228 1.7%
197 1.3% 545 1.6% 1,480 2.0%
37- Firm Foundations 89 0.6% 261 0.8% 709 1.0%
62- Movies & Sports 108 0.7% 283 0.8% 771 1.0%
95 0.6% 308 0.9% 1,201 1.6%
61- City Life 27 0.2% 101 0.3% 527 0.7%
69- Productive Havens 35 0.2% 98 0.3% 282 0.4%
70- Favorably Frugal 32 0.2% 109 0.3% 391 0.5%
975 6.6% 2,332 6.7% 4,727 6.4%
06- Casual Comfort 229 1.6% 478 1.4% 841 1.1%
10- Careers & Travel 217 1.5% 480 1.4% 909 1.2%
20- Carving Out Time 51 0.3% 150 0.4% 320 0.4%
26- Getting Established 477 3.2% 1,224 3.5% 2,656 3.6%
296 2.0% 686 2.0% 1,327 1.8%
11- Schools & Shopping 90 0.6% 178 0.5% 306 0.4%
12- On the Go 119 0.8% 243 0.7% 419 0.6%
19- Country Comfort 3 0.0% 7 0.0% 14 0.0%
27- Tenured Proprietors 83 0.6% 259 0.7% 587 0.8%
200 1.4% 503 1.5% 1,155 1.6%
29- City Mixers 42 0.3% 84 0.2% 211 0.3%
35- Working & Active 94 0.6% 235 0.7% 470 0.6%
56- Metro Active 64 0.4% 184 0.5% 474 0.6%
259 1.8% 669 1.9% 2,136 2.9%
47- Rural Parents 5 0.0% 13 0.0% 39 0.1%
53- Metro Strivers 241 1.6% 620 1.8% 2,003 2.7%
60- Rural & Mobile 13 0.1% 35 0.1% 93 0.1%
(10B) Rural-Metro Mix
(05X) Busy Households
(06X) Working & Studying
(07X) Career Oriented
(08X) Large Households
(09B) Comfortable Independence
(03X) Settling Down
(04X) Social Connectors
5 Min Drive 10 Min Drive 15 Min Drive
(01Y) Starting Out
(02Y) Taking Hold
Uses the Personicx household life stage segmentation system. More information about each cluster and lifestage group is available by clicking on the respective category. Page 2 of 3 ...
Household Segmentation Profile
Date: 6/8/2022
TOTAL HOUSEHOLDS 14,759 100% 34,677 100% 74,375 100%
Lifestage Group Cluster Name 5 Min Drive 10 Min Drive 15 Min Drive 2,001 13.6% 3,678 10.6% 6,093 8.2%
01- Summit Estates 543 3.7% 1,053 3.0% 2,019 2.7%
04- Top Professionals 1,270 8.6% 2,220 6.4% 3,313 4.5%
07- Active Lifestyles 188 1.3% 405 1.2% 761 1.0%
1,056 7.2% 2,712 7.8% 5,693 7.7%
13- Work & Play 563 3.8% 1,499 4.3% 3,202 4.3%
17- Firmly Established 493 3.3% 1,213 3.5% 2,491 3.3%
245 1.7% 597 1.7% 1,447 1.9%
38- Occupational Mix 245 1.7% 593 1.7% 1,430 1.9%
48- Farm & Home 0 0.0% 4 0.0% 17 0.0%
970 6.6% 2,569 7.4% 6,112 8.2%
16- Country Enthusiasts 2 0.0% 14 0.0% 37 0.0%
22- Comfortable Cornerstones 178 1.2% 391 1.1% 673 0.9% 31- Mid-Americana 139 0.9% 346 1.0% 788 1.1%
32- Metro Mix 90 0.6% 220 0.6% 723 1.0%
33- Urban Diversity 561 3.8% 1,597 4.6% 3,892 5.2%
2,293 15.5% 4,239 12.2% 7,492 10.1%
02- Established Elite 842 5.7% 1,669 4.8% 3,547 4.8%
03- Corporate Connected 1,451 9.8% 2,571 7.4% 3,945 5.3% 583 4.0% 1,463 4.2% 3,238 4.4%
14- Career Centered 297 2.0% 753 2.2% 1,842 2.5%
15- Country Ways 3 0.0% 15 0.0% 30 0.0%
23- Good Neighbors 283 1.9% 695 2.0% 1,366 1.8%
500 3.4% 1,524 4.4% 4,529 6.1%
43- Work & Causes 86 0.6% 277 0.8% 785 1.1%
44- Open Houses 78 0.5% 270 0.8% 872 1.2%
55- Community Life 122 0.8% 320 0.9% 801 1.1%
63- Staying Home 177 1.2% 544 1.6% 1,611 2.2%
68- Staying Healthy 37 0.3% 113 0.3% 460 0.6%
8 0.1% 34 0.1% 83 0.1%
40- Great Outdoors 2 0.0% 5 0.0% 15 0.0%
50- Rural Community 6 0.0% 24 0.1% 49 0.1%
54- Work & Outdoors 0 0.0% 5 0.0% 19 0.0%
2,499 16.9% 5,649 16.3% 9,645 13.0%
05- Active & Involved 332 2.2% 736 2.1% 1,394 1.9%
08- Solid Surroundings 1,220 8.3% 2,772 8.0% 4,665 6.3% 09- Busy Schedules 947 6.4% 2,141 6.2% 3,586 4.8%
940 6.4% 2,489 7.2% 5,104 6.9%
25- Clubs & Causes 195 1.3% 539 1.6% 1,146 1.5%
28- Community Pillars 212 1.4% 550 1.6% 1,161 1.6%
36- Persistent & Productive 534 3.6% 1,401 4.0% 2,798 3.8% 363 2.5% 1,142 3.3% 3,162 4.3%
49- Home & Garden 83 0.6% 272 0.8% 672 0.9%
51- Role Models 97 0.7% 277 0.8% 775 1.0%
64- Practical & Careful 67 0.5% 202 0.6% 485 0.7%
65- Hobbies & Shopping 57 0.4% 210 0.6% 650 0.9%
66- Helping Hands 60 0.4% 180 0.5% 581 0.8%
(20S) Community Minded
(21S) Leisure Seekers
(16M) Living Well
(17M)Bargain Hunters
(18M) Thrifty & Active
(19M) Solid Prestige
(13B) Working Households
(14B) Diverging Paths
(15M) Top Wealth
(11B) Affluent Households
(12B) Comfortable Households
Uses the Personicx household life stage segmentation system. More information about each cluster and lifestage group is available by clicking on the respective category. Page 3 of 3 ...
John Muir Parkway Exchange- Bay front Blvd, Hercules, CA 5 Minutes 10 Minutes 15 Minutes
Population 32,734 81,557 180,024
Daytime Population 21,301 57,556 139,310
Households 11,367 29,171 62,282
Average Age 41 41.6 40.5
Average HH Income $124,146 $115,652 $104,767
White Collar (Residents) 69% 67% 59%
College Degree & Above 44% 40% 35%
www.hdlcompanies.com 714.879.5000
...
Consumer Demographic Profile
Site: John Muir Pkwy & Bayfront Blvd
Date Report Created: 6/9/2022
# % # % # %
Market Stats
Population 32,734 --- 81,557 --- 180,024 ---
5 Year Projected Pop 33,378 --- 83,066 --- 182,946 ---
Pop Growth (%) 2.0% --- 1.8% --- 1.6% ---
Households 11,367 --- 29,171 --- 62,282 ---
5 Year Projected HHs 11,597 --- 29,767 --- 63,366 ---
HH Growth (%) 2.0% --- 2.0% --- 1.7% ---
Census Stats
2000 Population 25,544 --- 71,809 --- 162,926 ---
2010 Population 30,712 --- 76,402 --- 169,871 ---
Pop Growth (%) 20.2% --- 6.4% --- 4.3% ---
2000 Households 8,860 --- 25,057 --- 55,630 ---
2010 Households 10,631 --- 27,122 --- 58,490 ---
HH Growth (%) 20.0% --- 8.2% --- 5.1% ---
Total Population by Age
Average Age 41.0 41.6 40.5
19 yrs & under
7,381 22.5% 17,894 21.9% 40,978 22.8%
20 to 24 yrs 2,656 8.1% 6,449 7.9% 14,952 8.3%
25 to 34 yrs 4,007 12.2% 10,188 12.5% 23,108 12.8%
35 to 44 yrs 3,908 11.9% 9,826 12.0% 22,563 12.5%
45 to 54 yrs 4,121 12.6% 9,790 12.0% 21,994 12.2%
55 to 64 yrs 4,545 13.9% 11,347 13.9% 24,019 13.3%
65 to 74 yrs 3,897 11.9% 9,862 12.1% 20,106 11.2%
75 to 84 yrs 1,741 5.3% 4,836 5.9% 9,506 5.3%
85 + yrs 479 1.5% 1,365 1.7% 2,798 1.6%
Population Bases
20-34 yrs 6,663 20.4% 16,637 20.4% 38,059 21.1%
45-64 yrs 8,666 26.5% 21,137 25.9% 46,013 25.6%
16 yrs + 26,104 79.7% 65,421 80.2% 143,248 79.6%
25 yrs + 22,698 69.3% 57,213 70.2% 124,094 68.9%
65 yrs + 6,116 18.7% 16,063 19.7% 32,411 18.0%
75 yrs + 2,220 6.8% 6,201 7.6% 12,304 6.8%
85 yrs + 479 1.5% 1,365 1.7% 2,798 1.6%
5 Min Drive 10 Min Drive 15 Min Drive
0 50,000
100,000
150,000
200,000
Population
0 10,000
20,000
30,000
40,000
50,000
60,000
70,000
Households
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
20 to
24 yrs
25 to
34 yrs
35 to
44 yrs
45 to
54 yrs
55 to
64 yrs
65 to
74 yrs
75 to
84 yrs
Population by Age Group
©SDS, a division of x-span results, inc. Demographic data by PopStats.
All rights reserved. Page 1 of 4
...
Consumer Demographic Profile
Site: John Muir Pkwy & Bayfront Blvd
Date Report Created: 6/9/2022
# % # % # %
5 Min Drive 10 Min Drive 15 Min Drive
Population by Race
White 7,475 22.8% 21,879 26.8% 42,931 23.8%
Hispanic 6,096 18.6% 19,241 23.6% 57,674 32.0%
Black 5,238 16.0% 12,628 15.5% 29,273 16.3%
Asian 11,929 36.4% 22,617 27.7% 39,756 22.1%
Ancestry
American Indian (ancestry) 113 0.3% 279 0.3% 615 0.3%
Hawaiin (ancestry) 163 0.5% 423 0.5% 1,106 0.6%
Household Income
Per Capita Income $43,112 --- $41,366 --- $36,245 ---
Average HH Income $124,146 --- $115,652 --- $104,767 --- Median HH Income $103,902 --- $94,550 --- $84,261 ---
Less than $25K 1,052 9.3% 2,783 9.5% 7,392 11.9%
$25K to $34.9K 567 5.0% 1,487 5.1% 3,916 6.3%
$35K to $49.9K 936 8.2% 2,724 9.3% 6,182 9.9%
$50K to $74.9K 1,474 13.0% 4,373 15.0% 10,125 16.3%
$75K to $99.9K 1,429 12.6% 4,024 13.8% 9,112 14.6%
$100K to $149.9K 2,614 23.0% 6,353 21.8% 12,712 20.4%
$150K to $199.9K 1,633 14.4% 3,788 13.0% 6,847 11.0%
$200K + 1,662 14.6% 3,640 12.5% 5,994 9.6%
Education 22,698 57,213 124,094
Less than 9th Grade 1,096 4.8% 3,177 5.6% 10,409 8.4%
Some HS, No Diploma 949 4.2% 2,962 5.2% 8,430 6.8%
HS Grad (or Equivalent) 4,443 19.6% 11,369 19.9% 26,996 21.8% Some College, No Degree 5,309 23.4% 14,612 25.5% 30,482 24.6% Associate Degree 2,551 11.2% 6,079 10.6% 11,684 9.4%
Bachelor Degree 5,642 24.9% 12,960 22.7% 24,614 19.8%
Graduates Degree 1,757 7.7% 4,057 7.1% 7,721 6.2%
0.0%
10.0%
20.0%
30.0%
Less
than
$25K
$25K
to
$34.9K
$35K
to
$49.9K
$50K
to
$74.9K
$75K
to
$99.9K
$100K
to
$149.9K
$150K
to
$199.9K
Household Income Levels - %
0.0%
10.0%
20.0%
30.0%
HS Grad
(or
Equivalent)
Some
College, No
Degree
Associate
Degree
Bachelor
Degree Graduates
Degree
Education
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0%
White
Hispanic
Black
Asian
Ethnic Breakdown
©SDS, a division of x-span results, inc. Demographic data by PopStats.
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...
Consumer Demographic Profile
Site: John Muir Pkwy & Bayfront Blvd
Date Report Created: 6/9/2022
# % # % # %
5 Min Drive 10 Min Drive 15 Min Drive
Family Structure 8,535 20,799 43,888
Single - Male 401 4.7% 910 4.4% 2,311 5.3%
Single - Female 1,060 12.4% 2,723 13.1% 5,764 13.1%
Single Parent - Male 136 1.6% 509 2.4% 1,421 3.2%
Single Parent - Female 815 9.5% 1,807 8.7% 4,581 10.4%
Married w/ Children 2,527 29.6% 5,583 26.8% 11,846 27.0% Married w/out Children 3,597 42.1% 9,266 44.6% 17,966 40.9% Household Size
1 Person 2,333 20.5% 6,581 22.6% 14,320 23.0%
2 People 3,296 29.0% 8,892 30.5% 18,157 29.2%
3 People 2,180 19.2% 5,309 18.2% 10,947 17.6%
4 to 6 People 3,230 28.4% 7,539 25.8% 16,543 26.6%
7+ People 328 2.9% 850 2.9% 2,314 3.7%
Home Ownership 11,367 29,171 62,282
Owners 8,106 71.3% 19,895 68.2% 39,834 64.0%
Renters 3,261 28.7% 9,276 31.8% 22,448 36.0%
Components of Change
Births
328 1.0% 820 1.0% 1,861 1.0%
Deaths 259 0.8% 685 0.8% 1,386 0.8%
Migration 32 0.1% -277 -0.3% -1,048 -0.6%
Employment (Pop 16+) 26,104 65,421 143,248
Armed Services 24 0.1% 94 0.1% 163 0.1%
Civilian 17,359 66.5% 42,919 65.6% 94,236 65.8%
Employed 16,433 63.0% 40,844 62.4% 88,907 62.1% 5 Min Drive 10 Min Drive 15 Min Drive Unemployed 925 3.5% 2,076 3.2% 5,329 3.7%
Not in Labor Force 8,746 33.5% 22,501 34.4% 49,012 34.2% Employed Population 16,433 40,844 88,907
White Collar 11,347 69.0% 27,187 66.6% 52,840 59.4%
Blue Collar 5,087 31.0% 13,657 33.4% 36,066 40.6%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
1 Person 2 People 3 People 4 to 6
People
Household Size
0.0%
20.0%
40.0%
60.0%
80.0%
5 Min Drive 10 Min Drive 15 Min Drive
Civilian Employment
Employed Unemployed
©SDS, a division of x-span results, inc. Demographic data by PopStats.
All rights reserved. Page 3 of 4
...
Consumer Demographic Profile
Site: John Muir Pkwy & Bayfront Blvd
Date Report Created: 6/9/2022
# % # % # %
5 Min Drive 10 Min Drive 15 Min Drive
Employment By Occupation 16,433 40,844 88,907
White Collar 11,347 69.0% 27,187 66.6% 52,840 59.4%
Managerial executive 2,566 15.6% 6,304 15.4% 11,727 13.2% Prof specialty 4,443 27.0% 9,454 23.1% 17,601 19.8%
Healthcare support 553 3.4% 1,672 4.1% 3,986 4.5%
Sales 1,582 9.6% 3,749 9.2% 7,907 8.9%
Office Admin 2,203 13.4% 6,007 14.7% 11,619 13.1%
Blue Collar 5,087 31.0% 13,657 33.4% 36,066 40.6%
Protective 417 2.5% 939 2.3% 2,029 2.3%
Food Prep Serving 574 3.5% 2,147 5.3% 5,604 6.3%
Bldg Maint/Cleaning 610 3.7% 1,644 4.0% 5,122 5.8%
Personal Care 502 3.1% 1,180 2.9% 2,952 3.3%
Farming/Fishing/Forestry 129 0.8% 148 0.4% 339 0.4%
Construction 954 5.8% 2,740 6.7% 8,564 9.6%
Production Transp 1,901 11.6% 4,859 11.9% 11,456 12.9%
Employment By Industry 16,433 40,844 88,907
Agri Mining Const 953 5.8% 2,763 6.8% 8,311 9.3%
Manufacturing 1,240 7.5% 2,520 6.2% 5,463 6.1%
Transportation 1,423 8.7% 3,796 9.3% 7,115 8.0%
Information 377 2.3% 826 2.0% 1,761 2.0%
Wholesale Retail 1,804 11.0% 4,884 12.0% 11,101 12.5%
Fin Insur Real Estate 1,108 6.7% 2,673 6.5% 4,527 5.1%
Professional Services 1,356 8.3% 3,028 7.4% 5,746 6.5%
Management Services 0 0.0% 32 0.1% 48 0.1%
Admin Waste Services 714 4.3% 1,893 4.6% 5,023 5.7%
Educational services 4,280 26.0% 10,000 24.5% 20,653 23.2% Entertain services 1,354 8.2% 4,020 9.8% 9,558 10.8%
Other Prof services 890 5.4% 2,098 5.1% 5,340 6.0%
Public admin 936 5.7% 2,311 5.7% 4,259 4.8%
0.0%
5.0%
10.0%
15.0%
Industry Breakdown
0.0%
10.0%
20.0%
30.0%
Industry Breakdown Cont.
©SDS, a division of x-span results, inc. Demographic data by PopStats.
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...
Employment Profile
Site: John Muir Pkwy & Bayfront Blvd
Date Report Created:
Daytime Population
Student Population
Median Employee Salary
Average Employee Salary
Wages
Salary/Wage per Employee per Annum
Under $15,000 CrYr 1.8% 2.0% 2.7%
15,000 to 30,000 CrYr 5.6% 5.8% 5.9%
30,000 to 45,000 CrYr 34.8% 36.6% 36.8%
45,000 to 60,000 CrYr 25.7% 25.2% 24.8%
60,000 to 75,000 CrYr 10.3% 10.1% 10.0%
75,000 to 90,000 CrYr 6.7% 6.9% 7.1%
90,000 to 100,000 CrYr 2.1% 2.1% 2.3%
Over 100,000 CrYr 13.2% 11.2% 10.5%
Industry Groups
# % # % # % # % # % # %
Total 474 100% 7,569 100% 1,172 100% 16,355 100% 2,536 100% 35,781 100% Accomodation & Food Services 26 5.5% 533 7.0% 80 6.8% 1,262 7.7% 174 6.8% 2,603 7.3% Administration & Support Services 18 3.7% 273 3.6% 41 3.5% 557 3.4% 90 3.5% 1,430 4.0% Agriculure, Forestry, Fishing, Hunting 0 0.0% 0 0.0% 0 0.0% 7 0.0% 4 0.1% 27 0.1% Arts, Entertainment, & Recreation 12 2.5% 142 1.9% 30 2.6% 275 1.7% 55 2.2% 530 1.5% Construction 22 4.7% 387 5.1% 60 5.2% 677 4.1% 139 5.5% 2,017 5.6% Educational Services 10 2.1% 218 2.9% 45 3.9% 1,169 7.1% 97 3.8% 2,903 8.1% Finance & Insurance 31 6.6% 341 4.5% 77 6.6% 912 5.6% 130 5.1% 1,303 3.6% Health Care & Social Assistance 130 27.5% 2,596 34.3% 272 23.2% 4,419 27.0% 506 20.0% 8,143 22.8% Information 5 1.1% 105 1.4% 15 1.2% 330 2.0% 33 1.3% 604 1.7% Management of Companies & Enterprises 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.0% 3 0.0% Manufacturing 11 2.3% 264 3.5% 30 2.5% 808 4.9% 81 3.2% 1,798 5.0% Mining 0 0.0% 2 0.0% 1 0.1% 7 0.0% 2 0.1% 29 0.1%
Professional, Scientific, & Technical Services 43 9.0% 409 5.4% 98 8.3% 729 4.5% 186 7.3% 1,608 4.5% Real Estate, Rental, Leasing 27 5.8% 203 2.7% 63 5.4% 383 2.3% 132 5.2% 824 2.3% Retail Trade 41 8.6% 662 8.7% 134 11.4% 2,061 12.6% 342 13.5% 5,647 15.8% Transportation & Storage 10 2.1% 245 3.2% 18 1.5% 375 2.3% 48 1.9% 762 2.1% Utilities 0 0.0% 2 0.0% 1 0.1% 27 0.2% 3 0.1% 99 0.3%
Wholesale Trade 5 1.0% 21 0.3% 11 0.9% 54 0.3% 34 1.3% 191 0.5% Other Services 82 17.3% 1,165 15.4% 196 16.7% 2,302 14.1% 480 18.9% 5,260 14.7% 5 Min Drive 15 Min Drive10 Min Drive
6/9/2022
21,301 139,310
2,565 41,031
57,556
13,035
47,412
56,920 54,58755,580
Employee's
48,137 47,454
422 2,100
321
945
2,633 13,172
1,942 8,878
777 3,586
5,994
4,122
1,658
Establishments Employee'sEstablishments Employee's Establishments 1,135
343
1,837
# # #
503 2,546
132 950
161 809
996 3,742
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
Employee's by Industry
©SDS, a division of x-span results, inc. Data by STI. All rights reserved. Page 1 of 2 ...
Employment Profile
Site: John Muir Pkwy & Bayfront Blvd
Date Report Created:
5 Min Drive 15 Min Drive10 Min Drive
6/9/2022
Occupations
White Collar 62.4% 58.9% 54.5%
Architecture & Engineering 1.0% 1.4% 1.2%
Community & Social Science 6.2% 5.2% 4.7%
Computer/Mathematical Science 1.3% 1.4% 1.2%
Education, Training, & Library 4.7% 7.1% 7.2%
Entertainment & Media 1.3% 1.1% 1.1%
Healthcare Practitioners 12.0% 9.0% 7.5%
Healthcare Support 5.6% 4.2% 3.5%
Legal 0.5% 0.5% 0.4%
Life, Physical, & Social Science 1.1% 0.9% 0.9%
Management 5.7% 5.8% 5.7%
Office & Administrative Support 19.6% 18.7% 17.7%
Blue Collar 37.4% 40.8% 45.2%
Building & Grounds Cleaning & Maintenance 3.5% 3.6% 4.0% Construction 3.8% 3.2% 4.3%
Farming, Fishing, & Forestry 0.0% 0.0% 0.1%
Food Service 7.2% 7.8% 7.3%
Installation & Maintenance 3.0% 3.6% 4.0%
Personal Care & Service 2.8% 2.6% 2.6%
Production 3.1% 3.5% 3.9%
Protective Service 1.2% 1.6% 1.7%
Sales & Related 7.8% 10.2% 11.7%
Transportation & Material Moving 5.0% 4.8% 5.6%
Military Services 0.1% 0.3% 0.3%
Employee Totals and History
Current
2021 Q3
2021 Q2
2021 Q1
2020 Q4
2020 Q3
2020 Q2
2020 Q1
2019 Q4
18,062
7,569 35,78116,355
# of Employee's # of Employee's
4,725 19,498
7,324 33,247
7,757 36,393
8,390 39,315
15,230
16,713
78 17,669
17,887
7,525 35,657
7,173 32,825
7,089 33,510
16,268
8,170 38,521
8,278 39,052
15,022
15,335
442
470 1,679
221
850
98 447
353 2,594
97 380
227
1,162
180
911 2,685
425 1,267
34 136
1,480
695
84 85 332
430 2,032
2,834 16,159
149
953
6,670
2,617
1,445
261
266 1,434
284 1,548
2 19
584
526
2 1,275
585
1,664
788
10 1,398
89 592
590 4,183
380 2,004
419
548
230
1,481 6,336
9,634
3,055
209 918
238
# # #
12451
566
# of Employee's
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
20.0%
Employee's by Occupation
©SDS, a division of x-span results, inc. Data by STI. All rights reserved. Page 2 of 2 ...
Consumer Demand & Market Supply Assessment
Site: John Muir Pkwy & Bayfront Blvd
Date Report Created: 6/9/2022
Demographics
Population 32,734 81,557 180,024
5-Year Population estimate 33,378 83,066 182,946
Population Households 32,679 81,367 178,216
Group Quarters Population 55 190 1,808
Households 11,367 29,171 62,282
5-Year Households estimate 11,597 29,767 63,366
WorkPlace Establishments 474 1,172 2,536
Workplace Employees 7,569 16,355 35,781
Median Household Income $103,902 $94,550 $84,261
Consumer Market Opportunity Consumer Market Opportunity Consumer Market Opportunity By Establishments Demand Supply Gap/Surplus Demand Supply Gap/Surplus Demand Supply Gap/Surplus Furniture Stores $6,980,637 $0 ($6,980,637) -100% $17,144,045 $0 ($17,144,045) -100% $36,853,109 $0 ($36,853,109) -100% Lawn/Garden Equipment/Supplies Stores $4,257,988 $0 ($4,257,988) -100% $10,569,452 $0 ($10,569,452) -100% $22,922,088 $6,115,883 ($16,806,205) -73% Shoe Stores $3,009,592 $0 ($3,009,592) -100% $7,459,108 $4,093,823 ($3,365,286) -45% $16,074,480 $8,559,186 ($7,515,294) -47% Jewelry/Luggage/Leather Goods $3,844,702 $0 ($3,844,702) -100% $9,478,348 $2,624,357 ($6,853,991) -72% $20,532,863 $8,409,819 ($12,123,044) -59% Department Stores $11,241,924 $0 ($11,241,924) -100% $27,833,935 $4,327,511 ($23,506,424) -84% $60,394,310 $54,115,311 ($6,278,999) -10% Florists/Misc. Store Retailers $1,019,987 $0 ($1,019,987) -100% $2,531,127 $102,711 ($2,428,416) -96% $5,487,857 $1,052,217 ($4,435,640) -81% Used Merchandise Stores $1,616,976 $0 ($1,616,976) -100% $3,997,279 $769,423 ($3,227,856) -81% $8,642,499 $2,627,987 ($6,014,513) -70% Vending Machine Operators (Non-Store) $4,497,216 $0 ($4,497,216) -100% $11,129,629 $139,302 ($10,990,327) -99% $24,176,767 $2,770,326 ($21,406,441) -89% Other Misc. Store Retailers $10,590,531 $1,301,186 ($9,289,345) -88% $26,308,383 $7,402,511 ($18,905,872) -72% $57,130,374 $28,115,169 ($29,015,205) -51% Direct Selling Establishments $3,577,133 $523,413 ($3,053,721) -85% $8,887,951 $2,327,826 ($6,560,125) -74% $19,373,667 $11,663,144 ($7,710,523) -40% Clothing Stores $20,129,105 $3,173,976 ($16,955,129) -84% $49,629,403 $25,588,494 ($24,040,909) -48% $107,249,040 $43,747,083 ($63,501,958) -59% Beer/Wine/Liquor Stores $6,403,338 $1,108,264 ($5,295,074) -83% $15,804,491 $5,600,140 ($10,204,351) -65% $34,232,064 $25,951,132 ($8,280,933) -24% Automotive Dealers $122,948,807 $29,609,415 ($93,339,392) -76% $302,932,432 $149,107,704 ($153,824,728) -51% $651,558,912 $284,996,716 ($366,562,196) -56% Electronic Shopping/Mail Order Houses $126,963,300 $37,074,887 ($89,888,413) -71% $312,303,657 $37,074,887 ($275,228,770) -88% $678,351,309 $38,305,963 ($640,045,346) -94% Automotive Parts/Accessories/Tire $10,458,804 $3,375,241 ($7,083,562) -68% $26,029,951 $10,456,009 ($15,573,942) -60% $56,805,308 $36,369,347 ($20,435,961) -36% Special Food Services $1,726,198 $603,523 ($1,122,675) -65% $4,129,491 $1,606,136 ($2,523,355) -61% $8,858,329 $4,071,044 ($4,787,285) -54% Office Supplies/Stationary/Gift $2,421,534 $850,845 ($1,570,689) -65% $5,944,697 $5,268,728 ($675,969) -11% $12,852,813 $10,438,422 ($2,414,391) -19% Electronics/Appliance $7,774,305 $2,949,774 ($4,824,530) -62% $18,732,529 $11,976,352 ($6,756,177) -36% $40,397,402 $15,458,102 ($24,939,299) -62% Other General Merchandise Stores $74,750,725 $28,450,677 ($46,300,048) -62% $185,491,664 $87,793,972 ($97,697,691) -53% $403,552,844 $328,948,215 ($74,604,630) -18% Home Furnishing Stores $5,745,290 $2,251,942 ($3,493,348) -61% $14,222,936 $6,936,866 ($7,286,070) -51% $30,880,055 $16,443,720 ($14,436,335) -47% Other Motor Vehicle Dealers $8,254,403 $3,286,580 ($4,967,823) -60% $20,346,295 $3,459,817 ($16,886,478) -83% $43,760,372 $6,323,114 ($37,437,258) -86% Grocery Stores $75,957,862 $30,597,903 ($45,359,958) -60% $188,613,327 $56,234,370 ($132,378,958) -70% $410,343,867 $369,338,267 ($41,005,599) -10% Sporting Goods/Hobby/Musical Instrument $7,524,324 $3,744,938 ($3,779,385) -50% $18,602,181 $9,032,703 ($9,569,478) -51% $40,348,712 $15,470,906 ($24,877,806) -62% Health/Personal Care Stores $35,283,044 $17,819,820 ($17,463,224) -49% $88,026,387 $45,934,652 ($42,091,735) -48% $192,269,632 $93,307,058 ($98,962,575) -51% Specialty Food Stores $3,851,210 $2,185,266 ($1,665,944) -43% $9,561,606 $4,446,613 ($5,114,993) -53% $20,795,687 $7,966,720 ($12,828,966) -62% Building Material/Supplies Dealers $38,361,611 $28,534,258 ($9,827,353) -26% $95,271,203 $72,224,155 ($23,047,048) -24% $207,235,118 $114,355,057 ($92,880,061) -45% Full-Service Restaurants $22,249,252 $20,158,912 ($2,090,340) -9% $52,371,787 $43,392,492 ($8,979,296) -17% $112,150,903 $83,552,890 ($28,598,013) -25% Book/Periodical/Music Stores $1,444,642 $1,389,576 ($55,066) -4% $3,564,917 $2,328,360 ($1,236,557) -35% $7,747,976 $5,046,995 ($2,700,980) -35% Limited-Service Eating Places $30,273,233 $31,880,077 $1,606,843 5% $72,441,531 $72,424,107 ($17,424) 0% $155,427,784 $130,760,991 ($24,666,793) -16% Gasoline Stations $44,638,998 $51,912,170 $7,273,172 16% $110,771,715 $108,044,684 ($2,727,031) -2% $241,052,902 $252,273,760 $11,220,858 5% Bar/Drinking Places (Alcoholic Beverages) $1,964,640 $2,370,739 $406,099 21% $4,498,587 $5,840,546 $1,341,959 30% $9,602,216 $8,282,989 ($1,319,227) -14% Consumer Demand/Market Supply Index $699,761,311 $305,153,381 229 $1,724,630,044 $786,559,249 219 $3,737,061,260 $2,014,837,534 185 5 Min Drive 10 Min Drive 15 Min Drive
©SDS, a division of x-span results, inc. Data by STI. All rights reserved. Page 1 of 3 ...
Consumer Demand & Market Supply Assessment
Site: John Muir Pkwy & Bayfront Blvd
Date Report Created: 6/9/2022
5 Min Drive 10 Min Drive 15 Min Drive
Consumer Market Opportunity Consumer Market Opportunity Consumer Market Opportunity By Major Product Lines Demand Supply Gap/Surplus Demand Supply Gap/Surplus Demand Supply Gap/Surplus Furniture/Sleep/Outdoor/Patio Furniture $20,834,218 $3,125,545 ($17,708,672) -85% $51,151,733 $6,096,728 ($45,055,005) -88% $109,922,689 $14,579,708 ($95,342,981) -87% Jewelry (including Watches) $5,873,060 $889,843 ($4,983,216) -85% $14,470,924 $4,418,080 ($10,052,844) -69% $31,375,010 $12,765,338 ($18,609,672) -59% Pets/Pet Foods/Pet Supplies $6,675,966 $1,031,338 ($5,644,628) -85% $16,567,830 $3,618,919 ($12,948,911) -78% $35,754,070 $13,927,712 ($21,826,357) -61% Footwear, including Accessories $8,915,743 $1,499,663 ($7,416,081) -83% $22,109,942 $7,765,400 ($14,344,542) -65% $47,639,246 $17,206,221 ($30,433,025) -64% Womens/Juniors/Misses Wear $21,307,339 $4,778,696 ($16,528,643) -78% $52,509,608 $18,673,011 ($33,836,597) -64% $113,474,500 $42,071,374 ($71,403,126) -63% Autos/Cars/Vans/Trucks/Motorcycles $108,539,362 $26,504,081 ($82,035,281) -76% $267,260,829 $126,598,545 ($140,662,284) -53% $574,532,653 $241,778,959 ($332,753,695) -58% Packaged Liquor/Wine/Beer $13,812,678 $3,774,726 ($10,037,951) -73% $34,062,598 $10,611,656 ($23,450,942) -69% $73,623,151 $46,742,406 ($26,880,746) -37% Mens Wear $8,651,040 $2,373,584 ($6,277,455) -73% $21,285,829 $8,157,620 ($13,128,210) -62% $45,853,923 $19,746,383 ($26,107,540) -57% Automotive Tires/Tubes/Batteries/Parts $21,305,229 $6,011,423 ($15,293,806) -72% $53,070,363 $19,518,527 ($33,551,836) -63% $115,983,039 $52,803,816 ($63,179,223) -54% Childrens Wear/Infants/Toddlers Clothing $3,296,249 $935,874 ($2,360,374) -72% $8,052,977 $3,927,919 ($4,125,058) -51% $17,403,884 $11,153,433 ($6,250,451) -36% All Other Merchandise $29,506,802 $9,185,489 ($20,321,313) -69% $73,025,819 $21,478,962 ($51,546,857) -71% $157,894,385 $52,565,932 ($105,328,453) -67% Retailer Services $22,476,732 $7,034,663 ($15,442,069) -69% $55,308,722 $24,462,206 ($30,846,516) -56% $118,301,807 $50,125,131 ($68,176,676) -58% Drugs/Health Aids/Beauty Aids/Cosmetics $95,477,594 $30,267,932 ($65,209,662) -68% $238,511,358 $64,440,023 ($174,071,335) -73% $521,746,566 $163,380,929 ($358,365,637) -69% Kitchenware/Home Furnishings $8,648,559 $2,914,758 ($5,733,801) -66% $21,457,588 $6,804,393 ($14,653,195) -68% $46,793,107 $17,470,607 ($29,322,501) -63% Lawn/Garden/Farm Equipment/Supplies $11,641,363 $4,003,733 ($7,637,630) -66% $28,915,459 $9,086,331 ($19,829,128) -69% $62,769,747 $26,466,095 ($36,303,653) -58% Optical Goods (incl Eyeglasses, Sunglasses) $2,820,447 $972,002 ($1,848,445) -66% $6,928,726 $2,565,443 ($4,363,283) -63% $14,779,748 $6,338,994 ($8,440,754) -57% Small Electric Appliances $1,712,001 $593,594 ($1,118,407) -65% $4,230,688 $1,253,713 ($2,976,976) -70% $9,134,717 $3,949,882 ($5,184,834) -57% Groceries/Other Food Items (Off Premises) $113,253,358 $42,258,051 ($70,995,307) -63% $281,436,021 $95,043,867 ($186,392,154) -66% $612,308,233 $459,913,937 ($152,394,296) -25% Audio Equipment/Musical Instruments $4,284,509 $1,656,727 ($2,627,781) -61% $10,591,844 $3,150,039 ($7,441,805) -70% $22,962,752 $6,272,409 ($16,690,343) -73% Curtains/Draperies/Slipcovers/Bed/Coverings $3,333,376 $1,341,613 ($1,991,764) -60% $8,168,163 $3,185,653 ($4,982,509) -61% $17,534,492 $9,603,496 ($7,930,996) -45% Paper/Related Products $2,816,222 $1,261,480 ($1,554,742) -55% $7,014,048 $3,473,668 ($3,540,380) -50% $15,330,177 $14,668,943 ($661,235) -4% Toys/Hobby Goods/Games $3,521,019 $1,652,731 ($1,868,288) -53% $8,736,617 $3,709,796 ($5,026,821) -58% $19,048,512 $10,000,056 ($9,048,456) -48% Computer Hardware/Software/Supplies $14,536,586 $6,915,665 ($7,620,921) -52% $32,735,182 $10,531,674 ($22,203,508) -68% $70,838,342 $14,084,163 ($56,754,179) -80% Soaps/Detergents/Household Cleaners $3,305,613 $1,578,472 ($1,727,141) -52% $8,200,089 $4,054,854 ($4,145,235) -51% $17,915,834 $16,189,493 ($1,726,340) -10% Televisions/VCR/Video Cameras/DVD etc $4,191,347 $2,020,237 ($2,171,110) -52% $10,351,740 $5,263,770 ($5,087,970) -49% $22,499,072 $13,288,045 ($9,211,027) -41% Photographic Equipment/Supplies $651,623 $328,320 ($323,303) -50% $1,610,769 $922,427 ($688,342) -43% $3,495,001 $1,996,795 ($1,498,207) -43% Sporting Goods (incl Bicycles/Sports Vehicles) $6,644,573 $3,377,146 ($3,267,427) -49% $16,411,475 $6,680,693 ($9,730,782) -59% $35,711,955 $13,708,772 ($22,003,183) -62% Cigars/Cigarettes/Tobacco/Accessories $7,430,291 $3,783,174 ($3,647,117) -49% $18,736,791 $9,820,318 ($8,916,474) -48% $41,811,727 $31,950,875 ($9,860,852) -24% Sewing/Knitting Materials/Supplies $337,407 $175,869 ($161,538) -48% $836,420 $427,890 ($408,530) -49% $1,812,551 $975,488 ($837,062) -46% Floor/Floor Coverings $5,064,728 $2,702,892 ($2,361,836) -47% $12,604,448 $7,132,164 ($5,472,285) -43% $27,557,341 $13,744,012 ($13,813,329) -50% Books/Periodicals $2,475,648 $1,341,259 ($1,134,389) -46% $6,113,443 $2,177,502 ($3,935,941) -64% $13,309,214 $4,800,480 ($8,508,734) -64% Major Household Appliances $2,468,550 $1,453,796 ($1,014,755) -41% $6,041,452 $4,073,628 ($1,967,824) -33% $12,708,851 $7,239,426 ($5,469,425) -43% Automotive Lubricants (incl Oil, Greases) $2,468,550 $1,453,796 ($1,014,755) -41% $6,041,452 $4,073,628 ($1,967,824) -33% $12,708,851 $7,239,426 ($5,469,425) -43% Household Fuels (incl Oil, LP gas, Wood, Coal) $1,230,571 $729,658 ($500,913) -41% $3,073,926 $2,361,218 ($712,708) -23% $6,752,446 $9,553,478 $2,801,032 41% Hardware/Tools/Plumbing/Electrical Supplies $10,895,495 $7,582,688 ($3,312,808) -30% $27,135,861 $18,822,609 ($8,313,252) -31% $59,292,640 $32,328,823 ($26,963,817) -45% Dimensional Lumber/Other Building Materials $15,436,368 $11,805,998 ($3,630,369) -24% $38,352,652 $29,925,590 ($8,427,062) -22% $83,463,069 $47,592,043 ($35,871,026) -43% Paints/Sundries/Wallpaper/Wall Coverings $2,774,454 $2,127,077 ($647,377) -23% $6,895,196 $5,406,143 ($1,489,054) -22% $15,064,864 $8,775,461 ($6,289,404) -42% Alcoholic Drinks Served at the Establishment $10,202,580 $8,337,270 ($1,865,309) -18% $23,235,534 $18,686,982 ($4,548,552) -20% $49,565,150 $33,524,907 ($16,040,244) -32% Meats/Nonalcoholic Beverages $49,710,862 $47,897,930 ($1,812,932) -4% $119,005,270 $107,506,771 ($11,498,499) -10% $255,331,546 $209,053,889 ($46,277,658) -18% Automotive Fuels $42,597,395 $48,489,829 $5,892,434 14% $105,665,106 $103,323,535 ($2,341,571) -2% $229,709,037 $258,337,869 $28,628,832 12% ©SDS, a division of x-span results, inc. Data by STI. All rights reserved. Page 2 of 3 ...
Consumer Demand & Market Supply Assessment
Site: John Muir Pkwy & Bayfront Blvd
Date Report Created: 6/9/2022
5 Min Drive 10 Min Drive 15 Min Drive
Data for this report is provided via the Market Outlook database from Synergos Technologies, Inc (STI).
Market Outlook is based on the following -
• the Consumer Expenditure Survey (CE), a program of the Bureau of Labor Statistics (BLS); • the U.S. Census Bureau’s monthly and annual Retail Trade (CRT) reports; • the Census Bureau’s Economic Census; with supporting demographic data from STI: PopStats data and STI: WorkPlace.
Market Outlook data covers 31 leading retail segments and 40 major product and service lines.
The difference between demand and supply represents the opportunity gap or surplus available for each retail outlet cited on the Market Outlook report for the specified trade area or reporting geography. When the demand is greater than (or less than) the supply, there is an opportunity gap (or surplus) for that retail outlet.
In other words, a negative value signifies an opportunity gap where the Consumer Demand is higher than the Market Supply, while a positive value signifies a surplus.
Consumer Demand/Market Supply Index:
n = 100 (Equilibrium)
n > 100 suggests demand is not being fully met within the market, consumers are leaving the area to shop n < 100 suggests supply exceeds demand, attracting consumers from outside the defined area ©SDS, a division of x-span results, inc. Data by STI. All rights reserved. Page 3 of 3 ...
Site: 3. John Muir Pkwy & Bayfront Blvd
Date: 6/9/2022
5 Min Drive 10 Min Drive 15 Min Drive
(01Y) Starting Out 1.6% 1.9% ##
(02Y) Taking Hold 4.4% 4.1% ##
(03X) Settling Down 0.6% 0.7% ##
(04X) Social Connectors 2.5% 2.9% ##
(05X) Busy Households 1.4% 1.5% ##
(06X) Working & Studying 0.6% 0.8% ##
(07X) Career Oriented 7.1% 6.7% ##
(08X) Large Households 1.9% 2.0% ##
(09B) Comfortable Independ 1.4% 1.4% ##
(10B) Rural-Metro Mix 1.8% 1.9% ##
(11B) Affluent Households 13.0% 11.4% ##
(12B) Comfortable Househo 7.7% 7.8% ##
(13B) Working Households 1.7% 1.7% ##
(14B) Diverging Paths 7.0% 7.4% ##
(15M) Top Wealth 14.7% 12.8% ##
(16M) Living Well 4.3% 4.0% ##
(17M) Bargain Hunters 3.5% 4.1% ##
(18M) Thrifty and Active 0.1% 0.1% ##
(19M) Solid Prestige 16.1% 16.3% ##
(20S) Community Minded 6.2% 7.2% ##
(21S) Leisure Seekers 2.5% 3.2% ##
Total Households 10,928 100% 27,478 100% 59,144 100%
Rank * Cluster Lifestage Group Households % Households % Households % 1 03- Corporate Connected (15M) Top Wealth 959 8.8% 2,209 8.0% 3,362 5.7% 2 08- Solid Surroundings (19M) Solid Prestige 887 8.1% 2,158 7.9% 4,001 6.8% 3 04- Top Professionals (11B) Affluent Households 859 7.9% 1,944 7.1% 2,868 4.8% 4 02- Established Elite (15M) Top Wealth 650 5.9% 1,318 4.8% 2,748 4.6% 5 09- Busy Schedules (19M) Solid Prestige 623 5.7% 1,724 6.3% 2,968 5.0% 6 13- Work & Play (12B) Comfortable Households 448 4.1% 1,168 4.3% 2,558 4.3% 7 33- Urban Diversity (14B) Diverging Paths 434 4.0% 1,264 4.6% 3,008 5.1% 8 01- Summit Estates (11B) Affluent Households 425 3.9% 860 3.1% 1,606 2.7% 9 26- Getting Established (07X) Career Oriented 393 3.6% 939 3.4% 2,100 3.6% 10 17- Firmly Established (12B) Comfortable Households 392 3.6% 975 3.5% 2,016 3.4% * Rank is based on Trade Area 1 cluster size
5 Min Drive 10 Min Drive 15 Min Drive
Household Segmentation Profile
5 Min Drive 10 Min Drive 15 Min Drive
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0%
(01Y) Starting Out
(02Y) Taking Hold
(03X) Settling Down
(04X) Social Connectors
(05X) Busy Households
(06X) Working & Studying
(07X) Career Oriented
(08X) Large Households
(09B) Comfortable Independence
(10B) Rural-Metro Mix
(11B) Affluent Households
(12B) Comfortable Households
(13B) Working Households
(14B) Diverging Paths
(15M) Top Wealth
(16M) Living Well
(17M) Bargain Hunters
(18M) Thrifty and Active
(19M) Solid Prestige
(20S) Community Minded
(21S) Leisure Seekers
Household Lifestage Group Comparison
Uses the Personicx household segmentation system. More information about each cluster and lifestage group is available by clicking on the respective category. Page 1 of 3 ...
Household Segmentation Profile
Date: 6/9/2022
TOTAL HOUSEHOLDS 10,928 100% 27,478 100% 59,144 100%
Lifestage Group Cluster Name
174 1.6% 534 1.9% 1,866 3.2%
39- Setting Goals 30 0.3% 76 0.3% 284 0.5%
45- Offices & Entertainment 60 0.6% 169 0.6% 500 0.8%
57- Collegiate Crowd 64 0.6% 217 0.8% 666 1.1%
58- Outdoor Fervor 1 0.0% 4 0.0% 16 0.0%
67- First Steps 18 0.2% 69 0.3% 400 0.7%
484 4.4% 1,134 4.1% 2,617 4.4%
18- Climbing the Ladder 107 1.0% 274 1.0% 573 1.0%
21- Children First 68 0.6% 184 0.7% 495 0.8%
24- Career Building 283 2.6% 603 2.2% 1,319 2.2%
30- Out & About 25 0.2% 72 0.3% 230 0.4%
68 0.6% 184 0.7% 455 0.8%
34- Outward Bound 1 0.0% 3 0.0% 7 0.0%
41- Rural Adventure 6 0.1% 18 0.1% 47 0.1%
46- Rural & Active 61 0.6% 164 0.6% 401 0.7%
272 2.5% 794 2.9% 2,511 4.2%
42- Creative Variety 38 0.3% 117 0.4% 451 0.8%
52- Stylish & Striving 151 1.4% 422 1.5% 1,148 1.9%
59- Mobile Mixers 83 0.8% 255 0.9% 913 1.5%
155 1.4% 410 1.5% 1,143 1.9%
37- Firm Foundations 70 0.6% 194 0.7% 547 0.9%
62- Movies & Sports 85 0.8% 216 0.8% 596 1.0%
69 0.6% 214 0.8% 904 1.5%
61- City Life 21 0.2% 69 0.2% 389 0.7%
69- Productive Havens 24 0.2% 72 0.3% 213 0.4%
70- Favorably Frugal 24 0.2% 74 0.3% 302 0.5%
778 7.1% 1,851 6.7% 3,789 6.4%
06- Casual Comfort 173 1.6% 393 1.4% 697 1.2%
10- Careers & Travel 173 1.6% 400 1.5% 747 1.3%
20- Carving Out Time 40 0.4% 118 0.4% 244 0.4%
26- Getting Established 393 3.6% 939 3.4% 2,100 3.6%
212 1.9% 559 2.0% 1,075 1.8%
11- Schools & Shopping 69 0.6% 155 0.6% 249 0.4%
12- On the Go 80 0.7% 206 0.8% 337 0.6%
19- Country Comfort 2 0.0% 6 0.0% 13 0.0%
27- Tenured Proprietors 61 0.6% 192 0.7% 475 0.8%
158 1.4% 383 1.4% 902 1.5%
29- City Mixers 33 0.3% 67 0.2% 153 0.3%
35- Working & Active 76 0.7% 175 0.6% 376 0.6%
56- Metro Active 49 0.4% 140 0.5% 373 0.6%
196 1.8% 508 1.9% 1,596 2.7%
47- Rural Parents 3 0.0% 10 0.0% 31 0.1%
53- Metro Strivers 184 1.7% 475 1.7% 1,492 2.5%
60- Rural & Mobile 9 0.1% 23 0.1% 72 0.1%
(10B) Rural-Metro Mix
(05X) Busy Households
(06X) Working & Studying
(07X) Career Oriented
(08X) Large Households
(09B) Comfortable Independence
(03X) Settling Down
(04X) Social Connectors
5 Min Drive 10 Min Drive 15 Min Drive
(01Y) Starting Out
(02Y) Taking Hold
Uses the Personicx household life stage segmentation system. More information about each cluster and lifestage group is available by clicking on the respective category. Page 2 of 3 ...
Household Segmentation Profile
Date: 6/9/2022
TOTAL HOUSEHOLDS 10,928 100% 27,478 100% 59,144 100%
Lifestage Group Cluster Name 5 Min Drive 10 Min Drive 15 Min Drive 1,416 13.0% 3,138 11.4% 5,076 8.6%
01- Summit Estates 425 3.9% 860 3.1% 1,606 2.7%
04- Top Professionals 859 7.9% 1,944 7.1% 2,868 4.8%
07- Active Lifestyles 132 1.2% 334 1.2% 601 1.0%
840 7.7% 2,144 7.8% 4,574 7.7%
13- Work & Play 448 4.1% 1,168 4.3% 2,558 4.3%
17- Firmly Established 392 3.6% 975 3.5% 2,016 3.4%
181 1.7% 456 1.7% 1,141 1.9%
38- Occupational Mix 181 1.7% 455 1.7% 1,125 1.9%
48- Farm & Home 0 0.0% 1 0.0% 16 0.0%
761 7.0% 2,026 7.4% 4,729 8.0%
16- Country Enthusiasts 0 0.0% 9 0.0% 32 0.1%
22- Comfortable Cornerstones 141 1.3% 319 1.2% 553 0.9% 31- Mid-Americana 113 1.0% 271 1.0% 638 1.1%
32- Metro Mix 74 0.7% 163 0.6% 498 0.8%
33- Urban Diversity 434 4.0% 1,264 4.6% 3,008 5.1%
1,609 14.7% 3,528 12.8% 6,110 10.3%
02- Established Elite 650 5.9% 1,318 4.8% 2,748 4.6%
03- Corporate Connected 959 8.8% 2,209 8.0% 3,362 5.7%
468 4.3% 1,110 4.0% 2,563 4.3%
14- Career Centered 240 2.2% 562 2.0% 1,431 2.4%
15- Country Ways 3 0.0% 12 0.0% 24 0.0%
23- Good Neighbors 225 2.1% 536 1.9% 1,108 1.9%
381 3.5% 1,133 4.1% 3,368 5.7%
43- Work & Causes 66 0.6% 185 0.7% 578 1.0%
44- Open Houses 60 0.5% 186 0.7% 626 1.1%
55- Community Life 83 0.8% 255 0.9% 636 1.1%
63- Staying Home 141 1.3% 427 1.6% 1,199 2.0%
68- Staying Healthy 30 0.3% 80 0.3% 329 0.6%
6 0.1% 19 0.1% 66 0.1%
40- Great Outdoors 2 0.0% 4 0.0% 11 0.0%
50- Rural Community 4 0.0% 14 0.0% 44 0.1%
54- Work & Outdoors 0 0.0% 1 0.0% 11 0.0%
1,754 16.1% 4,482 16.3% 8,077 13.7%
05- Active & Involved 245 2.2% 600 2.2% 1,107 1.9%
08- Solid Surroundings 887 8.1% 2,158 7.9% 4,001 6.8%
09- Busy Schedules 623 5.7% 1,724 6.3% 2,968 5.0%
675 6.2% 1,991 7.2% 4,127 7.0%
25- Clubs & Causes 157 1.4% 432 1.6% 921 1.6%
28- Community Pillars 146 1.3% 452 1.6% 936 1.6%
36- Persistent & Productive 372 3.4% 1,106 4.0% 2,269 3.8% 270 2.5% 880 3.2% 2,456 4.2%
49- Home & Garden 57 0.5% 207 0.8% 530 0.9%
51- Role Models 78 0.7% 209 0.8% 606 1.0%
64- Practical & Careful 50 0.5% 163 0.6% 389 0.7%
65- Hobbies & Shopping 43 0.4% 162 0.6% 498 0.8%
66- Helping Hands 42 0.4% 139 0.5% 433 0.7%
(20S) Community Minded
(21S) Leisure Seekers
(16M) Living Well
(17M)Bargain Hunters
(18M) Thrifty & Active
(19M) Solid Prestige
(13B) Working Households
(14B) Diverging Paths
(15M) Top Wealth
(11B) Affluent Households
(12B) Comfortable Households
Uses the Personicx household life stage segmentation system. More information about each cluster and lifestage group is available by clicking on the respective category. Page 3 of 3 ...