INSIGHT Market Analytics
CITY OF HERCULES
Trade Areas - 5, 10 & 15 Minutes
Consumer Demographic Profile
Hercules
10 Min Drive
15 Min Drive
Population
26,073
103,606
225,449
Daytime Population
17,266
74,882
174,105
Households
8,847
36,750
78,107
Average Age
41.6 41.4
40.4 Average HH Income
$138,310
$113,992
$102,380
White Collar/Blue Collar
74%/26%
65%/35%
59%/41%
College Degree & Above
49%
40%
35%
Hercules
10 Min Drive
15 Min Drive
Population By Race
White
18.4%
26.4%
24%
Hispanic
15.3%
25.1%
33.5%
Black
16.7%
16.3%
16.2%
Asian
44.3%
26.0%
20.3%
Other
5.3%
6.2%
5.6%
Employment
5,104
21,183
46,560
Consumer Demand & Market Supply Assessment
City of Hercules
Type
Opportunity Gap
Percentage
Furniture Stores
$5,637,607
-100%
Sporting Goods/Hobby/Musical Instruments
$6,025,555
-100%
Home Furnishing Stores
$4,591,054
-100%
Shoes Stores
$2,426,810
-100%
Clothing Stores
$13,033,828
-81%
Building Materials/Supplies Dealers
$24,604,119
-80%
Grocery Stores
$47,759,528
-79%
Auto Parts/Accessories /Tires
$4,992,912
-60%
Household Segmentation Profile
City of Hercules
Top 10 Life Stage Groups
Top Wealth
21.2%
Affluent Households
17.6%
Solid Prestige
16.8%
Career Oriented
6.6%
Comfortable Households
5.8%
Community Minded
5.4%
Diverging Paths
5.4%
Taking Hold
4.%
Living Well
3.5%
Bargain Hunters
2.5%