RESOLUTION NO. ____
A RESOLUTION AUTHORIZING THE CITY MANAGER TO EXECUTE AN AGREEMENT WITH TRIPEPI SMITH AND ASSOCIATES FOR AN AMOUNT NOT TO EXCEED $22,000 FOR CITY BRANDING SERVICES WHEREAS, the City of Hercules has evolved over the last few decades to become a more vibrant and inclusive community with many new developments; and WHEREAS, more families, professionals, and businesses are attracted to the City due to its growth into a transit-oriented community, convenient location to major job centers, and lifestyle opportunities; and WHEREAS, the City of Hercules could benefit from building brand awareness by utilizing various public relations strategies and activities; and WHEREAS, A public relations firm could perform a range of duties that will familiarize residents, visitors, and the region with the distinctive qualities of the City and the opportunities that come with residing, visiting, and investing in the City; and WHEREAS, in late 2021, the City engaged Tripepi Smith and Associates to evaluate and assist with improving the City’s communications process and effectiveness with respect to community engagement; and WHEREAS, working with Tripepi Smith would build on the existing communication achievements and provide continuity to further establish a unique brand.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Hercules that the City Council hereby authorizes the City Manager to execute an agreement with Tripepi Smith and Associates for an amount not to exceed $22,000 for City branding services.
The foregoing Resolution was duly and regularly adopted at a regular meeting of the City Council of the City of Hercules held on the 13th day of February 2024 by the following vote of the Council:
AYES:
NOES:
ABSENT:
ABSTAIN:
____________________________
DAN ROMERO, Mayor
ATTEST:
________________________________
Eibleis Melendez, City Clerk