Proposal:
BRANDING
FOR CITY OF HERCULES
Submitted by Ryder Todd Smith, President
Jennifer Vaughn, Director
COVER LETTER Thank you for this opportunity to partner with the City of Hercules on your branding efforts. It’s been a pleasure to work with you over the last few years on your communication and see your city receive recognition for its many accomplishments. This proposal identifies Tripepi Smith’s qualifications to provide branding services for the City. Our professional, highly trained team is well-positioned to help the City execute on its public information and outreach activities. Tripepi Smith has a strong record of working with public agencies throughout California to better engage and connect with residents. We have provided branding services for cities like Livermore, San Leandro, and Norwalk to name a few. As President of Tripepi Smith, I have legal authority to bind the company to contracts and the proposed terms in this letter. This proposal to amend our existing Agreement is valid for thirty (30) days following the submission of this letter.
Ryder Todd Smith, Co-Founder & Chief Executive Officer Tripepi Smith PO Box 52152, Irvine, CA 92619 [email protected] (626) 536-2173
SCOPE OF WORK Tripepi Smith estimates the following for branding items:
Deliverable Price Notes
Logo Development ~$15,000 o Brand Research &
Report
o Kickoff interview
with committee &
stakeholder
outreach TBD
o Provide drafts for
review
o Finalize Design
o Provide logo library
Branding Guidelines ~$1,500 o Style Guide/Cheat
Sheet
Templates ~$4,300 o Business cards
o Email signature
o Presentation
backgrounds
(zoom/teams)
o Word templates
o Flyer template
o Provide drafts &
revise
AGREEMENT TERMS AND COST PROPOSAL AD HOC RATES & INVOICING For any additional work outside the scope outlined above, please see our FY 2023-24 Ad Hoc hourly standard rates below. Tripepi Smith would provide a supplemental invoice at the end of each month in which Ad Hoc work was performed. As Hercules is a valued retainer client, you are eligible for the discounted rates below.
Tripepi Smith bills time in 15-minute increments – i.e. we invoice our time in the following examples: 4.0, 1.25, 6.5 or 0.75 hours.
Title Hourly - Standard Hourly - Retainer
Principal $350 $295
Director $240 $215
Art/Creative Director $240 $215
Senior Business Analyst $190 $165
Business Analyst $130 $110
Junior Business Analyst $105 $90
Senior Videographer/Animator $190 $165
Senior Photographer $160 $135
Senior Graphic Designer $175 $145
Graphic Designer $120 $100
Junior Graphic Designer $105 $90
Web Developer $195 $165
Drone Operator $195 $165
Photographer $105 $90
Payments Tripepi Smith will invoice the retainer on the 15th of each month and the ad hoc fees at the end of each month. Retainer Discount When client monthly retainers exceed six-thousand-five-hundred dollars ($6,750) a month, have access to our reduced Hourly – Retainer rates noted above. Otherwise, any ad hoc work done outside the scope of the Retainer would be at the Hourly – Standard rates. Annual Increase Tripepi Smith will increase the hourly rates and retainer fees for all resources by five percent (5%) or the national BLS Consumer Price Index (CPI)—whichever is higher—each year on the anniversary of the contract, starting on the first anniversary of any contract when the contract duration is longer than on year. Otherwise, new rates will be negotiated with each new contract renewal period. Other Fees Because Tripepi Smith offers a broad set of services, including extensive content production, we have some other content production-related fees that may come up during our engagement. Travel Costs Travel costs must be pre-authorized and then will be reimbursed by the City for any requested travel. Travel costs to be covered are for airfare, lodging and car rental or mileage. If Tripepi Smith is requested to be onsite, we will invoice for travel time at half rate of the resource’s Hourly Rate. Equipment Fees Tripepi Smith offers some services that require equipment, such as drone operations and video production. All such expenses will be authorized by the organization prior to fee being assessed. As such, in those cases, the following rates apply: • $600 for a full day of video equipment use (includes full set of video equipment). “Full day” is defined as a shoot lasting four (4) or more hours. • $400 for a half day of video equipment use. “Half day” is defined as anything up to four (4) hours of video production. • $500/day drone fee. This excludes the drone operator’s time, which Tripepi Smith bills at the Videographer hourly rate.