City of Hercules
BRAND
RESEARCH
SUMMARY
April, 2024
Introduction .......................................2
Background ........................................3
Staff Input ..........................................5 Community Survey ............................7
Council Interviews ............................6
Conclusions ......................................13
Appendix: Full survey results .........14
2 Prepared by Tripepi Smith
INTRODUCTION
This Brand Research Summary
gathers up the research and outreach
done in advance of developing a
City of Hercules’s logo, for use in
conjunction with the Hercules seal,
and developing a new City brand that
reflects what Hercules is now and
where it is headed.
Limits of this Summary
It should be noted that this Summary
is not a scientific analysis, nor is it
an official Hercules document. This
Summary is a collation of input from
various stakeholders in Hercules; it
reflects insights and themes that
will guide the development of a new
Hercules logo and style.
Stakeholders Input:
• Staff interviews and feedback
• Mayor/Council interviews
• Survey outreach
Public
Staff
Stakeholder email outreach (Chamber of
Commerce, Planning Commission, Finance
Commission, Community and Library
Commission, Fire Department, Library,
BioRad, LedCor, Chinese Association)
Why branding?
A compelling and consistent Hercules
brand will serve as the cornerstone
of effective communication and
community interaction. By crafting a
distinct identity that resonates with
residents, Hercules can expand on
the community’s sense of belonging
and pride. A fresh, cohesive brand
will help Hercules build trust in
city communications, ultimately
strengthening how the public
responds to Hercules initiatives,
events and civic issues.
Moreover, a Hercules brand that
reflects local identity is a powerful
tool for attracting investment and
skilled workforce. It will differentiate
Hercules and help showcase a city
that is energetically moving towards
its goals.
?
Definition
City Seal:
A city seal typically embodies
historical significance, governmental
authority, and traditional values,
serving as an official emblem
for legal documents and formal
communications.
City Logo:
On the other hand, a city logo is a
modern graphical representation
designed to encapsulate the city’s
identity, culture, and aspirations,
often used for promotional purposes
and enhancing brand recognition.
+
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BACKGROUND
Demographic
Analysis
As one of San Pablo Bay’s
communities, Hercules boasts it’s
own version of the East Bay mosaic
of cultures and backgrounds. Survey
responses underscore Hercules’
distinct identity, with residents
lauding the city’s rich cultural fabric,
particularly highlighting the Filipino
community. Unlike some other East
Bay cities, Hercules is relatively
balanced between new families and
older residents. This may reflect
city qualities that are attractive to
new families and a move towards
new kinds of housing and multi-use
buildings.
Economic
Landscape
Hercules is a bedroom community,
given its primarily residential nature
and its location within commuting
distance of major employment
centers. While Hercules does
have some local businesses and
commercial areas, its economy is not
reliant on corporate headquarters
or major industries. Instead, the
city’s economic landscape is a
modest mix of small businesses,
retail establishments, and service
industries. Rather than looking
for major business investment,
many people expressed a desire to
encourage more of these kind of
small businesses, particularly local
restaurants so residents have dining
and hangout options without having
to spend their money outside the city
limits.
Cultural and
Social Dynamics
Research indicates a cultural
emphasis on open space and outdoor
leisure, with parks and trails cherished
for activities such as biking and
playgrounds. This theme co-presents
with the general theme of beauty;
green trees, breezy bay vistas, rolling
hills.
Both staff and residents point out
how safe, clean and quiet the city is.
Hercules is the happy medium, not
as sleepy as some neighbors, not as
developed as others. Residents like
this and are looking for more reasons
to stay in town.
Once a dynamite town, Hercules
transitioned into a residential
community in the 1970s. While
some may have been residents for
50+ years, the city culture is not
dominated by families who trace their
roots to the old Hercules era.
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History
Hercules stands on part of the Ohlone
people’s historic lands, though only a
small amount of input reference this
as current identity. Moreover, Pinole
recently re-branded with specific
reference to local Ohlone influence,
so it’s recommended that the new log
avoid direct reference.
The most compelling historical
is of the dynamite company that
gave Hercules its name. The story
of the Hercules Powder Company
has some difficult associations
(dangerous explosions, environmental
impact) and the mythical figure of
Hercules is sometimes referenced
as “strength”, other times as “violent
or misogynistic”. On balance, a
promotional logo cannot transmit
nuances like this, so this theme may
need to by subtly reflected, if at all.
Hercules Powder Company
East Bay, San Pablo Bay
The eastern shore of San Pablo Bay
is a mix of cities. Wine country to the
north has a strong regional identity, as
does the urban region to the south.
By comparison, the waterside cities
at the junction of Solano and Contra
Costa counties are often discussed by
the ways they contrast: more or less
scenic, more or less development,
more or less industry. As a residential
community with a growing population,
Hercules leans towards suburban
tranquility rather than urban
dynamism or business development.
It may not have the same historical
or commercial prominence as
neighboring regions, but research
indicates this quiet, livable quality is
exactly what people like.
Regional Context
The Current Brand
Hercules staff have indicated the need
for a logo more current and resonant
than the city seal, which has been
functioning as both seal and logo.
The seal will continue in its official
capacity, the new logo will help define
the direction Hercules is moving in.
Existing Seal
Step one development of the new
logo, step two is to define the new
brand: colors, fonts, and a brand
guide on usage. Step three can then
be the development of content and
templates that correlate appearance.
Uncorrelated Materials
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Staff Leads
Dante Hall
City Manager
[email protected]
(510) 617-9887
Clarisse Saechao
Administrative Specialist
[email protected]
(510) 799-8209
STAFF INPUT
Top Insights
Emphasis on Natural Beauty
and Open Spaces
Bay views, rolling hills, creeks
Open space, parks, trails
Community events centered around outdoor
activities
Community Building
and Quality of Life
Safe, family-oriented environment
Well-maintained, clean, and vibrant city
Focus on community events, parks, and
recreational facilities
Cultural Diversity
Filipino (and AAPI) and African American
communities
Community focuses on shared Hercules
experiences as opposed to a strong presence
of individual cultural influences.
Visual Direction
Desire for a modern appearance, and
for a scalable logo with clear vector
artwork.
Color preferences are for blues and
greens to reflect the bay and hills,
with potential for additional colors to
signify a balanced lifestyle. Colors of
existing seal are one of its elements
that continues to feel relevant.
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Council Interviewed
Dan Romero
Mayor
Dion Bailey
Vice Mayor
Chris Kelley
Council Member
Tiffany Grimsley
Council Member
Alexander Walker-Griffin
Council Member
COUNCIL INTERVIEWS
Top Insights
Community Connectivity
Parks, community centers, and recreational
facilities as focal points
Vibrant community events and gatherings
Emphasis on promoting social cohesion and
interaction
Cultural Diversity and Inclusion
Recognition and celebration of Hercules’s
diverse population
Emphasis on fostering an inclusive and
welcoming environment for all residents
Economic Development and Growth
Desire for increased business presence and
economic opportunities
Focus on improving infrastructure and
services to support growth
Vision for Hercules as a thriving and self-
sustaining city
Visual Direction
Preference for modern and
professional designs. Exploration of
color schemes reflecting the city’s
natural surroundings and diverse
community.
7 Prepared by Tripepi Smith
City of Hercules:
Brand Survey Results
#
Resident 157
Work In Hercules 11
Visit
Hercules
7 Business Owner 2
Participate in Hercules Programs 1
Grew up in Hercules,
registered to vote
1 Council Member 1
TOTAL 180
About the Survey
The survey was distributed to staff
and to the public with boosted social
media, as well as email distribution
to a list of specific community
stakeholders identified by city staff.
It’s Not All Roses
Some answers (as well as some social
media comments) were not positive.
Questioned the use of city resources for the
brand project or wanted to talk about other
issue more important to them.
Didn’t feel there was anything particular
about Hercules that stands out for identity
purposes.
COMMUNITY SURVEY*
Overall Themes
Highest Priorities
Open Spaces, Health Natural Beauty
The survey, along with other input, draws a portrait of Hercules as a place of natural scenery, but not in the sense of wilderness. Community open spaces co-exist with hills, trees and bay vistas, providing families and other residents with beautiful places to come together.
Consistent Priorities
Inclusion, Oneness Community Connections
Coming together is the next most prevalent theme. This is reflected literally in some responses, but also in the wish for more ways to be together locally.
Significant Priorities
Safe, Small Town Feel Limited Development
In a small paradox, respondents want some development so that Hercules can feel more like a small town. Instead or big box stores, the desire is for more dining and hangouts. People move to Hercules for the safe, quiet life it allows; but the community seems ready for development that lets them be together without having to go to more developed, urban areas.
* This survey and results are meant to be informative and guide creative development only, not as a statistically valid data sample. 8 Prepared by Tripepi Smith
Sample Responses
“A safe clean community.”
“Access to public transportation like
BART, TRAIN and other means of
transportations.”
“A city where people come to visit,
eat, walk, enjoy the outdoors....”
“No change - I do not think that this
survey is very meaningful.”
Result Details
1. What would you like Hercules to be in 5 years?
(175 responses)
Although these response themes vary, a general desire for Hercules to move from being a bedroom community towards more of a small town in which people of different sorts come together locally. As guidance for logo development, these responses generally point to people coming together in healthy ways.
Safe, clean, family-oriented
More of a transit hub
Downtown revitalization (shops, restaurants)
Community events
Multi-use buildings
Farmers Market
Road improvements
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Sample Responses
“Still has the small community feel.
Let’s keep that.”
“Rodeo is so quiet. Pinole is huge
and has practically everything, but I
can’t really say it’s known for anything
specifically. We’re like the perfect in-
between of the 2 cities.”
“Hercules is a boring place, it has no
night/weekend life, no businesses, it
needs improvement.”
2. How does Hercules compare to its neighboring cities? (Rodeo, Pinole, etc.) (178 responses)
Responses continue the theme of wanting more going on, without losing quaint and scenic character. These responses give some guidance on what the new logo should feel like rather than what the iconography literally shows.
Safer, cleaner, quieter
Less shopping, dining night life than Pinole
More potential with waterfront
Quieter than Pinole, more developed than Rodeo
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Sample Responses
“Unusually diverse community with
friendly people.”
“I love the history of the powder
company in the city.”
“I feel a lack of culture and relevant
history in Hercules, its sole attraction
is the climate/natural beauty.”
“Please don’t make this cultural. We
are all one.”
3. What are the unique cultural and/or historical aspects that distinguish Hercules from others?
(160 responses)
The Filipino community was a prevalent answer. It’s not recommended to focus on one community unless it is central to a city’s overall brand. Given that other feedback specifically references inclusion and “oneness”, the diversity theme can be explored as a tapestry of woven influences.
The unique history of Hercules as a dynamite town is worth exploring, though perhaps obliquely since not everything about the Powder Company history is viewed positively.
The two signature open spaces surfaced by this question also arise in other questions and feedback. Both are strong candidates for logo representation.
Diverse Population, large Filipino community
History connected to Hercules Powder Co.
Refugio Valley Park
Waterfront
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Sample Responses
“Green hills and blue-green bay
waters.”
“Blue waters, pink cherry blossoms,
green and yellow for the grass.”
4. Are there specific color combinations that you feel are meaningful and/or specifically represent Hercules?
(146 responses)
The existing seal colors of blue and green continue to represent Hercules well.
Also an option is the addition of complementary warm tones to accentuate the scenic beauty of Hercules and balance the coolness of the current blue and green.
Green and Blue, Nature Inspired
HS Colors (Blue, Silver, Black)
Earth Tones
Colors connected to powder company
Colors connected Native American History
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Sample Responses
“Refugio Park Fountain.”
“Dynamite!”
“Symbols for family, heart for
community.”
5. What symbols, icons and/or landmarks do you believe best represent Hercules’ identity?
(147 responses)
Some of the themes arising from this question show up in other responses too:
Refugio Park, the Waterfront, the dynamite factory, inclusion.
Certain responses are contradicted by other feedback. Some people listed certain animals, though this experience doesn’t seem universal (e.g. some people specifically said of the current seal: “I’ve never seen a quail in Hercules.”). There are historic homes in Hercules, but homes weren’t built in any quantity until the 1970s.
Dynamite Factory
Refugio Park (Gazebo)
Symbols of inclusion, diversity, community
Waterfront
Quail, turkeys, deer
Frog Pad Pond
Historic homes and buildings
Bay Trail
Hercules Statue/symbols of strength
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Future Implementation
The research reflected in this
document is intended to form the
basis of the new Hercules brand in
development
In Development
Logo. It should be colorful and
feel authentic. It should reflect
community and optimism, and feel
current without being too glossy or
modernistic.
Guidelines. The Hercules brand will
be more powerful when presented
consistently. Guidelines will outline
logo usage, and specify fonts/colors.
Future Recommendations
Imagery. Hercules imagery should
focus on public events, parks and
vistas, and community service.
Templates. It is recommended that
Hercules develop new stationery
and templates to facilitate the most
consistent use of the brand.
CONCLUSIONS
Provisional Brand
Statement
Hercules is a place that welcomes
all—a safe, quiet place to make a
home. Our brand is built on bringing
community together, supporting
wellbeing and open spaces, and the
appreciation of this area’s vistas and
natural scenery. Our brand envisions
a future Hercules that is just right,
with room for new families and small
businesses that accentuate our
hometown feel.
Hercules believes in the power of
community engagement, safety,
cleanliness, and that by being
diverse, together, we make this place
a welcoming, healthy home. We
celebrate the beauty of this place,
from the hills to the bay, by gathering
with family, friends, and neighbors.
Hercules welcomes all
who share this vision.
Provisional
Brand Pillars
Open Space for Community
Diversity Together
Small Town, Open People
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APPENDIX: FULL SURVEY RESUL TS
Survey, Page 1
What is your relationship to Hercules?
(Choose all that apply)
What would you like Hercules to be in
5 years?
How does Hercules compare to its
neighboring cities? (Rodeo, Pinole,
etc.)
What are the unique cultural and/or
historical aspects that distinguish
Hercules from others?
Who should the branding best
represent/who should feel the most
connected to the branding?
Are there specific color combinations
that you feel are meaningful and/or
specifically represent Hercules?
What symbols, icons and/or
landmarks do you believe best
represent Hercules' identity?
Which font below most feels like
Hercules?
Resident Blooming Growing still Refugio Valley Park Residents Can't think of any Refugio Valley Park Modern I work in Hercules
Would love to see more family friendly
food options. I would also like to see
upgraded parks for all to enjoy. Hercules is family friendly! Dynamite City! Residents Green and blue and red.
Dynamite guy - Park & Rec have on
their logo. Natural
I work in Hercules
Financially stable with employees
making what's comparable to other
agencies our size.
I believe Hercules is a safer, more
attractive and well policed city
compared to Pinole/Rodeo.
Hercules, the son of Zeus, with
superhuman strength who was known
for fighting off beasts for the safety of
others. He is apart of a bold historical
mythology who everybody is aware of.
The employees who are dedicated
and work hard to protect and
represent the city well.
I like the color combo of what we have
now. Teal/blue for the water, a light
green because of our hills here, and
the tan that ties everything together
well.
Hercules, the brave hero in Greek
mythology. Also, our bay trail. The trail
that walks along the water where you
can always see some wildlife. Interesting
Resident
Well on its way to becoming a regional
transportation hub with more transit
options (the hub), more retail (the
waterfront), and enhanced dining
options.
Rodeo and Pinole are relatively built
out. Hercules, on the other hand, has
several key parcels, specifically along
the waterfront, that represents an
opportunity almost no other
community in the San Pablo Bay
has—a chance to create a magnificent
waterfront district.
Obviously, our history as a company
town. Residents
I feel the blue of the bay water and the
green of the hills are the best
representation. The bay and Refugio creek Interesting
Resident
More popular to attract more business
and new residents. Especially
residents with kids.
Much better, cleaner,safer and
beautiful. With good infrastructure as
well. Community Residents Green and blue
Arc in refuge Park or simply the name
Hercules Modern
Resident
More pedestrian- and bike-friendly
with a continued investment in
community culture
Better than Rodeo in every way.
Pinole has a farmer's market and
more shopping options. Unsure Residents
Not specifically. I think a shade of blue
to call to the bay would be nice.
I don't know that Hercules shows off
its identity enough to have a central
symbol, but the gingko tree in Frog
Pad Park, the dynamite statue near
the Safeway, and Powder Keg all
seem to tie a story together of the
history of the town. Reliable
Resident
Transportation Hub, retail/restaurant
destination, progressive city
Much better maintained and
community active N/A Residents
Green, blue, and gold (hills in
winter/spring, waterfront, hills in
summer/fall) Bayfront and hills Interesting
Resident
More local restaurants/bars/lounges
more transportation
Fairer than Rodeo but less community
involvement. Better than Pinole. Multiculturalism/internationalism Schools Blue waters, pink cherry blossums,
green and yellow for the grass Library, refugio, Modern Resident A safe clean community Better Multicultural Residents No Confident Resident Progressive but very safe More open and nicer landscapes Not much Residents Blues and greens Dynamite Elegant council member Have the Hercules Hub train stop built
middle income, ethnically diverse,
mostly homeowners, safe
neighborhoods
dynamite factory history, Hercules
hub, no telephone poles Residents
I like the green & blue colors (green
hills & blue bay)
Hercules Library building, historical
buildings, future transit (train, bus,
ferry) Reliable
Resident A sleepy quiet town It’s all the same None Residents Earth tones Hills and bay Interesting Resident A thriving tourist attracting city
Pinole has great farmers market and a
downtown to go to. Great neighborhood Residents Colored theme Victoria by the bay Elegant Resident
A safe residential area with natural
parklands and minimal commercial
development.
As a safe, residential area, it's the best
in the area.
Unusually diverse community with
friendly people. Residents
Green hills and blue- green bay
waters Houses on hills. Casual
Resident A city with a rail transit station.
Much more productive than Rodeo,
but not as many resources as Pinole. History of the Powder Plant. Residents Casual Resident Upscale residents A bigger city Bigger Asian population Businesses Dynamite Confident Resident A clean and prosperous city. I think it is cleaner and safer.
Not many other than multicultural
residents. Businesses Blue and Green. Refugio Valley Park, Modern Resident
A safe, quiet, clean, family-oriented,
retiree friendly suburb with schools
rated 9 or higher. Rodeo>Hercules=Pinole
Waterfront, large lots in more historic
areas closer to hwy 4 Visitors Waterfront and parks Refugio park fountain Interesting Resident Safer and cleaner. Above both cities. Residents Confident Resident
Thriving community with more
business to support the area.
Below Pinole. Pinole has more
business to support the needs. Adding
additional houses with out the
business support is not good.
Nothing that I can think of, jr high and
high school starting to get a bad rep. Residents Green and white Modern I work in Hercules
I want it to be in the same place. I’d
hate to see it move! Okay. Now, that I
have addressed the poorly written
question, I will give you the answer I
think you are looking for. That answer
is - solvent. Suburban and pretentious, but nice. Dynamite!!! 🧨🧨 Residents An aggressive police force that sets
up traffic & speed traps on the borders
of neighboring areas. Dynamite! Natural
Resident
A destination and welcoming place to
live and visit! I would love to see a
more developed waterfront with small
businesses, restaurants and cafes and
a bustling farmers market.
We aren’t comparable to the small
downtown of Pinole, which is tiny but
offers a variety of businesses and is
all accessible to the walking path - it’s
easy to spend a day at the park,
getting lunch, walking the path and
then returning to your car or stopping
for a snack or a drink first! I love that
we have a Juneteenth event. I wish
we did something for Pride month like
Pinole. Our Juneteenth event is good. Residents and visitors alike Should we match with the school
colors? It could build more unity and
recognition for both Hercules and our
schools. Confident
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Survey, Page 2
What is your relationship to Hercules?
(Choose all that apply)
What would you like Hercules to be in
5 years?
How does Hercules compare to its
neighboring cities? (Rodeo, Pinole,
etc.)
What are the unique cultural and/or
historical aspects that distinguish
Hercules from others?
Who should the branding best
represent/who should feel the most
connected to the branding?
Are there specific color combinations
that you feel are meaningful and/or
specifically represent Hercules?
What symbols, icons and/or
landmarks do you believe best
represent Hercules' identity?
Which font below most feels like
Hercules?
Business Owner
The same way it is, with better
selection of restaurants and a cleaner
lake at the park It is great
The dynamite factory and the Refugio
park Residents Baby blue, black Refugio valley park Interesting Resident Quite small town. Nicer than Rodeo and Pinole. Residents Friendly Resident
I would like to see the Bayfront
expanded and treated as more social
hub for Hercules.
I would like Hercules to be less reliant
on cars for transportation…or at least
expand on pedestrian access (which I
have noticed some progress in 2023).
Definitely the nicer city of the 3,
although Pinole has nicer (and
centralized) shopping centers.
Pinole seems more lively to me,
however. They seem to get more foot
traffic overall.
We were home to a dynamite factory.
We currently host Biorad’s HQ, and
seem to mainly rely on them for
traffic/interactions in Hercules. Visitors
Deep blue (the bay), light/columbian
blue (Herc HS)
Clock tower (if restored) by Sycamore
Shopping Center
Quail should stay
Dynamite factory (maybe)
Interesting
Resident Better organized, Prettier It lacks dining and shopping Dynamite, Hercules Powder Co Residents NOT BLUE Gazebo, better waterfront Casual Resident Housing community! Ok Diverse community! Residents No N/A Confident Resident
PUBLIC SAFETY !!! and more walk
friendly > Revive Sycamore & please
fix the roads omg
Fairly at par except with lesser shops
than Pinole. i feel that our city can
benefit from respectable business
entering Hercules
i like the diversity but we don’t really
have that historical vibe as say towns
like Benicia or Martinez Businesses Green and Sky Blue
Refugio Park & therefore should be
allotted a redesign & revitalization Bold
Resident
A place with less new housing, more
restaurants and stores.
It is safer maybe than Rodeo but way
more to do in Pinole
Many ethnic groups, religions, and
languages here Residents Green blue I like the quail and dynamite Modern Resident
A bustling but safe community to raise
my children
I think Hercules has had a lot of
exciting updates and I look forward to
seeing how it continues to evolve Residents Sophisticated Resident More affordable Newer and more up to date Recognizing ohlone Indians. Residents Modern Resident
no change - I do not think that this
survey is very meaningful.
= to Pinole? Better than Rodeo. I'd like
Hercules to add or adopt Rodeo. no thoughts The environment? no no thoughts Casual Resident Yes
Similar but needs more shopping and
restaurants It has historic homes and good trails Residents Historic colors to match the history of
the powder company The bay, Hercules as a character. Interesting Resident
A small town feel with ith businesses
and restaurants thR caterer ti
residence. It would be nice to not have
to go of town
Unlike Hercules Pinole has attracted
businesses. Hercules is a place to
sleep. Rodeo seems like time has
passed it by.
Hercules has forgotten its history. .
There are no theaters, movie houses,
art galleries, or anything else that are
normally part of culture. Residents I would have no preference The waterfront with a few remaining
buildings that were part of the power
plant should be developed. The town
should never become the dynamic city
It should be the dynamite city cause
that's what we were. Sophisticated
Resident
A city with a train and/or ferry stop, a
small hotel, retail shops at the
Exchange, a bakery and 5 new sit
down restaurants.
Although Pinole has way more places
to shop and eat, the sense of
community is greater in Hercules.
There are more community events
and an outstanding public library in
Hercules.
Probably the amazing diversity of its
residents Residents Probably green Refugio park and the public library Natural Resident
A thriving, forward-looking, tight-knit
community
Not as many small businesses as
Pinole. A lot of potential compared to
smaller Rodeo.
Not sure. Believe it used to be a heavy
industry town. Residents
Love the quail. Think it should
continue to include nature because of
all our trails and parks. Maybe add
waterfront. Sophisticated
Resident
A thriving small town that is self
sufficient. Free of crime and
homelessness
I feel like it's a more tight knit
community
The fact that it used Tobe a place
where dynamite was manufactured.
Also, the fact that it has its own police
force. Residents
Pink for all of the cherry trees. White
for the cleanliness of the city. And
brown for alll of the nature.
The houses that should be restored on
the water front Elegant
I work in Hercules
I would love for it to get a mainstream
restaurant. Like a Cheesecake
Factory, Olive Garden, etc.
Something besides fast food places
where families can go out to eat.
Putting one down by the waterfront
would definitely be an asset to the
community.
Neighborhoods look more upscale. It
definitely costs more to buy a house in
Hercules.
I like the history with the Dynamite
factory. I don't really know anything
about the cultural aspects. Residents
green, blue, maybe red or golden
yellow
I like the tree aspect. There are a lot
of nice parks. And it's on the water. A
sailboat maybe? I don't have a
problem with the old logo really. Natural
Safeway, Gas station Casual
Resident
More family friendly with more
restaurants/bars.
It’s pleasant, beautiful, and safe. Yet
lacks commerce and sites to build
community outside of planned
events/celebrations.
Hercules has the third largest
percentage of Filipinos in the country.
We should do more to celebrate this.
And I say this as a resident who is not
Filipino. It would be wonderful to have
more celebrations on Filipino-
American culture and history, and to
have a sit-down Filipino restaurant. Residents None
The Bayfront, the mountains, and the
round structure at Refugio Valley
Park. Modern
Resident
Hercules waterfront needs to be a nice
downtown type of hangout, dinner
places for families, like downtown
Walnut Creek.
Better than Rodeo, worse than Pinole,
Hercules is a boring place, it has no
night/weekend life, no businesses, it
needs improvement.
Absolute nothing, as stated Hercules
is considered a very boring bedroom
city. All ages, all demographics
It should be combination of baby blue,
something else.
Olympus, but the city is far from being
Olympus, the vision is poor. Elegant
Resident
A concrete sidewalk built along San
Pablo Avenue at the boundary of
Hercules and Rodeo, or at least a
cleared dirt path if the city is short on
budget for a concrete one. So those
who walk do not run the risk of getting
hit by vehicles while walking on the
street. Nothing fancy, just a sidewalk
on that short gap.
At least Rodeo was able provide a dirt
path on that short gap mentioned in
the answer in the previous question.
Being not able to provide even cleared
dirt path for people to walk on safely
on that short gap in question.
City government to provide that
sidewalk
16 Prepared by Tripepi Smith
Survey, Page 3
What is your relationship to Hercules?
(Choose all that apply)
What would you like Hercules to be in
5 years?
How does Hercules compare to its
neighboring cities? (Rodeo, Pinole,
etc.)
What are the unique cultural and/or
historical aspects that distinguish
Hercules from others?
Who should the branding best
represent/who should feel the most
connected to the branding?
Are there specific color combinations
that you feel are meaningful and/or
specifically represent Hercules?
What symbols, icons and/or
landmarks do you believe best
represent Hercules' identity?
Which font below most feels like
Hercules?
Resident
The city to feel more like a community.
Listen and follow through with the
residents’ interests and safety.
It’s a good residential environment.
The city needs to apply the tax dollars
to the residents’ by repaving
streets/painting medians, providing
more community events and
advertising them well, and monitoring
speed and traffic on streets located
near schools.
The historic multicultural festival, the
diversity, back in the day the sense of
community through parades and major
holiday celebration. Residents No. The original brand is great as is The Refugio Park Dome Sophisticated Resident
I would like Hercules to be known for
its youth sports.
Hercules doesn't offer much food
options compared to Pinole and
doesn't have a well known baseball
program like Rodeo's baseball
association.
It's multi-ethnic community which is
inclusive and promotes building
relationships amongst
neoghborhoods. Residents Baby blue
The San Pablo Bay Trail, Refugio
Park Modern
Resident
A town with more retail and restaurant
choices. It's a good safe place to live.
I appreciate that it is so multi ethnic
and multi cultural. Visitors Natural
Resident
Competed transit center, more
restaurants, more retail. We don’t
need any more housing.
Hercules is nicer than Pinole, but lags
way behind in retail and dining. Rodeo
is not comparable. Both cities have
excellent police forces and fire
departments.
It’s cool that we are an old company
town. I think we need to maintain the
connection to the dynamite company
history. Hercules is also very diverse Residents
Waterfront, Dynamite plant, hills and
trails (topography). Hopefully a ferry to
SF one day. 😉😉 Natural
Resident
Transport hub, ferry/ vibrant downtown
and breweries
Organized , clean but less shops/
restaurants Waterfront, name and greenery Residents Blue and green Waterfront, Refugio park Natural Resident
I’d love to have better transportation
options such as an Amtrak stop. Also
more shops and restaurants near the
waterfront area It’s quaint. I am really liking it so far.
Dynamite history, diversity, hidden
“gem” Residents Na Train symbol of some kind Natural
Resident
Continue to be a beautiful and safe
place to live.
Pinole has more retail and
restaurants, but Hercules is a
preferred place to live.
Better parks and recreation centers.
Bring back more community and
cultural events. Historical component The bay, parks, trees, birds Natural Resident
A family oriented city that offers strong
schools, extracurricular programs and
outdoor recreation, and dining and
shopping.
In the middle. Hercules offers more
safety and a better living experience
than Rodeo. Pinole offers far more
shopping and dining than Hercules,
but Hercules housing is more
desirable IMO. I love our unique history and diversity. Residents Are there colors that pay homage to
the native tribes that originated here?
Did the old dynamite plant have a
color scheme? Navy and marigold?
Burgundy and peach?
I think Hercules is a hidden gem in the
bay
with so much potential! The
bay/waterfront is a huge part of what
makes it so special. Sophisticated
Resident
A city with more dining and shopping
options.
It would be great if Hercules could
compete with Pinole in dining options
and specialty grocery store. The people Residents
A lot of the city teams wear red and
black but I’m not a fan of those colors. Dynamite, but not a fan of this symbol Interesting Resident Safe, friendly, vibrant
Cleaner, nicer, more well put together.
I lived in Richmond for 5 years and it
was a hot mess by comparison.
Real cultural diversity, interesting
history. Residents
Not particularly, but blue for water and
green for rolling hills makes sense.
The bay, rolling hills. Anything related
to the Greek hero. Elegant
Resident
i would like hercules to remain the
peaceful town it is.
i believe hercules is cleaner and cares
a lot for the environment around the
city.
though i’ve never attended, i see flyers
of annual traditions such as christmas
tree lighting and i think that’s nice. Residents green/blue/teal and orange trees, maybe a fountain, Interesting Resident Beautiful Superior It’s a dynamite 🧨🧨 city Residents Green blue white The quail bird Natural Resident Safe and welcoming Safer, better managed
History of the Hercules Powder
Company. Present day, it is a
genuinely diverse place. Residents
Green for the hills, blue for the Bay
and red for the older brick buildings
that the city began with.
Hercules figure (strength like the
classical icon and used by the Powder
Company). Location by the Bay. Confident
Resident
Cleaned up! We have unhoused living
and wandering around our city bushes
. They are hanging out in store parking
lots. It's parks , long time residents
Our historical buildings , club house ,
history Our history
Our gazbo in Refugio park . Our
mural, Dynamite. Natural
Resident Residents Modern
Resident All of the above Confident
Resident A safe and clean city Hercules is safer and cleaner No answer Residents Please do not waste city resources on
this project
Please do not waste city resources on
this project
Resident
More activities for families so I don’t
have to go to concord.
Better than Rodeo but Pinole has
more restaurants and stores.
Hercules is very diverse and I love
that. Residents Sophisticated
Resident
More small retail such as bakeries,
bagel store, restaurants. Renovate our
stripmalls!
Hercules has an active civic
community, beautiful waterfront and
new neighborhoods. Great bus
services.
Fireworks, community events,
outstanding library and senior center Residents Casual
Resident
I envision Hercules as a city where
residents can easily access
necessities and enjoy nearby
amenities such as movie theaters,
shops, ice cream parlors, a variety of
restaurants, kids' play spaces, and
fantastic playgrounds, eliminating the
need for long drives
Feels safer, awesome neighborhoods,
great school communities but less
shops, entertainment, (we need a
farmer’s market again)
Dynamite City - those old buildings
should be assessed and restored and
used Residents , red for dynamite maybe gold
dynamite 🧨🧨, symbols for family, heart
for community Modern
Resident
I would love Hercules to have more
businesses. It is a great city but we
have to leave the city to get most
things done
Hercules is great but Pinole has more
businesses. Pinole also has a better
high school Diversity! Residents
As a Hercules titan alumn, I do like the
blue and silver Reliable
17 Prepared by Tripepi Smith
Survey, Page 4
What is your relationship to Hercules?
(Choose all that apply)
What would you like Hercules to be in
5 years?
How does Hercules compare to its
neighboring cities? (Rodeo, Pinole,
etc.)
What are the unique cultural and/or
historical aspects that distinguish
Hercules from others?
Who should the branding best
represent/who should feel the most
connected to the branding?
Are there specific color combinations
that you feel are meaningful and/or
specifically represent Hercules?
What symbols, icons and/or
landmarks do you believe best
represent Hercules' identity?
Which font below most feels like
Hercules?
Resident More restaurants and transit
Hercules is like the oldest child in a
family of 3. She gets really good
grades in school, but doesn’t take
risks and needs to expand out of her
comfort zone to reach her full
potential. Rodeo is the wild middle
child, who hates to brush their hair.
Pinole is the youngest child with lots of
ideas, but lacks focus and structure.
Dynamite, Ohlone Indians and
Filipino-Americans Residents
Metal for the railroad, blue and pink for
the bay sunsets
Landmarks - Bay trail, eucalyptus
trees, and the hills behind powder keg
(dynamite hill). Awesome library
Symbols - Inclusivity, friendly
neighbors Sophisticated
Resident
A destination city for great restaurants,
cafes & shopping
Better than Rodeo, Pinole has a
downtown with old buildings, we need
to restore the old buildings and
convert to shops & restaurants and
create a downtown waterfront district
Very diverse and unusual dynamite
factory history and not so great
refinery history Residents
Looks like now its green & brown but
try green & blue since we're on the
Baytrail
Bay-trail, historic buildings at Bay-front
and Refugio Park Natural
Resident
In 5 years it would be great to see an
active waterfront with a variety of
dining and small business options
while still maintaining the small close
knit feel
Hercules seems to be lagging in terms
of businesses and restaurants that
would make it a destination location
for surrounding communities. There is
not really a downtown for individuals
to visit and hang out. The waterfront
location has so much potential. The dynamite plant history Residents Modern Resident Safe, clean, and financilly responsible Middle of the pack Residents No Natural Resident
A safe place to live with more local
shopping and restaurants. Prioritize
dining spots at waterfront for more
appeal, Korean food is a niche market
when limited choices. Will need to
improve parking for too many rental
apartment resident's are taking up
spots.
Much less dining choices especially at
the waterfront
Great location near freeway and
water. Planned community layout with
historical charm Residents
Current old town style is appealing
and unique to Hercules
The old powder factory seems to be a
theme Elegant
Resident
I would Hercules to slow the growth of
homes being built and instead focus
on bringing business to the business
park.
Hercules compared to the neighboring
cities is a gem and residents would
like to see it remain that way.
The history of Hercules is unique in
many ways, from company town to
one of the first planned communities in
the bay area to actually have a city
charter before it was mandated by the
state. Residents Red and black
Our logo should be a blast from the
past. The old Hercules Dynamite
company logo featuring Hercules with
a lion skin over his shoulder and a
knotted club in his other hand.
Branding doesn’t have to be “new” it
just needs to be embraced. Be proud
of the city that you are with
unwavering commitment to who you
are and others will embrace you. Interesting
Resident
Continue to be a safe place to live with
the addition of more amenities.
Looking forward to an Asian
supermarket like 99 Ranch. Best out of the neighboring cities.
Large Asian population and history. It’
s a blast! Residents
Green and blue represent Hercules to
me.
The new waterfront with ferry, bus,
and train terminals will be the defining
landmark for decades to come. Futuristic
Resident
Solvent with debt, secure water
supply, and increased independence
from PG&E.
Pinole is obviously larger and better
established thus more of a destination
whereas Hercules is more residential.
Rodeo needs gentrified.
I feel a lack of culture and relevant
history in Hercules, its sole attraction
is the climate/natural beauty. Businesses Nope
I would focus on the shoreline and
rolling hills. Natural
Resident friendly better dynomite Residents green and blue birds Friendly Resident
I would like to see more progress in
the bayfront area.
Hercules is a beautiful city, I wish
there were more dining options.
I love the history of the powder
company in the city. Residents
Black would represent the black
powder produced in the city.
It would be nice to see the building ca
power works had their warehouse. Confident
Resident
Have better dining options, nicer
restaurants Much nicer and cleaner
Waterfront ,large filipino community ,
newer neighborhoods. Residents Yellow, blues and green Frogs, water, hills Friendly Resident More business establishments Nicer & safer neighborhoods We are more diverse culturally &
ethnically All of the above Green & blue Refugio park dome Sophisticated Resident
Continue to be a safe city with an
excellent public school system
I think Pinole is a better city because it
has more of downtown on Pinole
valley road. Hercules does not have a
central gathering place. Not sure Schools No Not sure Sophisticated Resident
City with variety of businesses owned
by entrepreneurs; variety of
restaurants Middle of the road Residents
Blues and greens since Hercules
borders the Bay Trees, friendly people Interesting
Resident
Access to public transportation like
BART, TRAIN and other means of
transportations. More restaurants
maintaining a proactive police force for
safety .
Let Pinole have all the stores . Assist
Rodeo to have their grocery stores
and restaurants too.
Hercules is represented by other
ethnic groups . Residents None at this time .
A combination of the Powder plant ,
the tribe of the American Indians faces
of different ethnicities. Bold
Resident
Vibrant city with some good
restaurants on waterfront
Beautiful waterfront, more housing
options, more expensive houses
Dynamite factory history, community
celebrates its diversity Residents Natural
Resident Quieter, nicer looking Residents Green, Blue, White Refugio park, water, trees Natural Resident Addition of ferry and Amtrak services
Hercules compares not as favorable to
Martinez and Pinole due to lack of
businesses. Visitors None Natural
Resident
Known for mom & pops downtown
area
Pinole business are better, but
residential area is far better in
Hercules. Hercules dynamite Residents Green, keep same colors Water views, willow trees that need to
be replanted Bold
Resident Safe quiet suburban city More expensive Diverse community and affluent Residents Blue and yellow Refugio Creek, Bayfront, and Hercules
mountains Elegant
18 Prepared by Tripepi Smith
Survey, Page 5
What is your relationship to Hercules?
(Choose all that apply)
What would you like Hercules to be in
5 years?
How does Hercules compare to its
neighboring cities? (Rodeo, Pinole,
etc.)
What are the unique cultural and/or
historical aspects that distinguish
Hercules from others?
Who should the branding best
represent/who should feel the most
connected to the branding?
Are there specific color combinations
that you feel are meaningful and/or
specifically represent Hercules?
What symbols, icons and/or
landmarks do you believe best
represent Hercules' identity?
Which font below most feels like
Hercules?
Resident
More shops, food and maybe a ferry
stop! Small town vibe at the edge of a
city
Much safer and cleaner than rodeo.
Pinole has a better downtown area
which I think attracts people- farmers
market- weekly community events
The bayfront trail and neighborhood-
diversity- great parks- beautiful
sunsets Residents Not sure!! Water and hills, walking trail, sun Interesting Resident Yes Good None Residents Modern
Resident
A town with dining and shopping
similar to El Cerrito but also having a
train stop &/or ferry terminal
It doesn’t compare. It’s unique in its
blandness. There are none Visitors Not particularly Interesting Resident The same size. Slow expansion
Still has the small community feel. Let’
s keep that. Small town feel. Residents Blue, Black, White Quails, refugio park dome, red-winged
black bird, dynamite, Bold
I visit Hercules
A vibrant downtown area with shops,
artists and cultural events. Smaller, more centralized.
Dynamite! The city is built where most
of the dynamite used to build the
railroads and tunnels through the
impenetrable mountains was
manufactured. Embrace it! Everyone. Embrace our history Red and yellow Don’t do something boring and copy
Pinole- “Hercules is dynamite” 🧨🧨
Resident
A safe, attractive, city hosting various
events to build community. One
example: Music in the Park Better The dynamite history. Residents No The ignition switch (the plunger to
ignite dynamite, like the one in front of
the Shell Gas Station. Modern
Resident A high-tech hub
Much better as an image of a
township but with relatively little retail
economy...few stores and shops.
Wonderful color and history, some
tech presence such as Biorad Businesses
No, but the colors in the present logo
are very pleasant.
No real views or ideas on this
question. There are no buildings or
landmarks I can identify. Elegant
Resident
A destination spot for eating out and
dates.
Way better than Rodeo! Pinole has
most of the key business we need
such as stores and restaurants Residents No Dynamite! Interesting I work in Hercules
A place where people come to visit,
eat, walk, enjoy the out doors....
I think Hercules has a very quaint and
small town coast feel compared to the
surrounding cities.
It is not a cultural or historical
reference, but when I think of
Hercules, Refugio Valley Park
immediately comes to mind. It is on
the corner of two main streets in the
City. It is a pleasant surprise when
you get off the freeway and come
down Sycamore Ave. and see this
beautiful park off to your left.
I feel residents should be most
connected to the branding, but visitors
should also be able to connect the the
branding to the City. Blues, greens, yellows, oranges The gazebo in Refugio Valley Park Friendly Resident
An Eastbay hotspot for food and travel
hub
Hercules has more open space and
fun outdoor activities, newer housing,
better views
Not cultural but more scenic views to
enjoy and newer housing Residents
Blue for the bay, green for the valley,
and grey for the interstate that splits
the two views
Bay, rolling hills of the valley, and I-80
in the middle Modern
Resident
Transit hub. Ferry, rail. Like we were
always promised
Hercules has the greatest waterfront
potential. Refugio park and walking
trails are very nice
I LOVE the diversity of our residents.
Festivals like the cultural fair, 4th of
July, etc. Residents Green gold red
I would like many different color hands
high fiving Modern
Resident
To have more sit down restaurants
and shops.
Hercules is well maintained/but Pinole
has the business-
Historical-immigrants help with the
dynamics of Hercules’s-processing
dynamite during WW2. There are
historical buildings still here in
Hercules. Residents
Blue, green , and our City’s mascot
should be colored in with browns
Our city’s mascot, the bay, and native
trees. Sophisticated
Resident
A city where I can invite people for
interesting activities and be able to
comfortably walk from one point of the
city to the other side.
The level of safety is great. The
physical environment feels welcoming.
I only hear about the former dynamite
production center from the past. In its
current state, it gives great
multicultural presence in the
community and businesses. Residents
The arbor elegance is what stands out
for most of my friends who visit me in
the refugio area, along with the
aesthetic coastal scene. So maybe
nature-oriented and the coastal
colors?
Refugio Valley road and Bayfront Blvd
north-side coastal view. Modern
Resident A small, safe community.
Should have more eating places and
not just cater to Filipinos. It is a charming city. Residents Green and gold The park Confident Resident
Excellent town with quality education
for our kids.
Needs to attract more business and
support system for our kids. Working community Residents Go with the high school mascot.
Hercules high mascot color should
represent the city. Modern
Resident Yes I think Hercules is beautiful and quiet.
It’s a quiet and nice neighborhood with
lots of walking trails and scenic views
of the bay. Residents
Greens and blues, with maybe a pop
of color like yellow. The waterfront Reliable
Resident Safer I like it the best Not aware of any Residents Casual Resident Progressive and manged traffic
Quiet and place to raise young
families Diversified Residents Green - Dynamites Elegant Resident
A model for responsible open space
management, climate resilience, and
responsible water and energy use
Less community spirit and
connections (e.g., farmer's market,
etc) I don't know Residents Green blue Poppies, quail, deer, waterfront Natural Resident
A peaceful, nurturing family oriented
community with high achieving
schools and a strong community
Hercules is far more pleasant than
neighboring communities, but it also
benefits from being close to many
other neighboring cities
We have a much more diverse
community than most parts of the Bay
Area while still having much more
economic equity than other diverse
communities Residents
Our beautiful green hills in the winter
or the glistening blue San Pablo Bay
waterfront Our hills + our water front Friendly
Resident
Just as it is: nice quiet community
close to major cities and popular
destinations while still feeling that your
in "small-town America "
I prefer Hercules. Much more
pleasant
Being bordered by HWY 4 and the
Hercules hills makes it feel that we're
in the country. Residents Gold, brown, green Rolling hills, gateway to HWY 4/80 Natural Resident
Pinole has more stores and activities
that benefit the community and its
residents unlike Hercules. Residents Elegant
19 Prepared by Tripepi Smith
Survey, Page 6
What is your relationship to Hercules?
(Choose all that apply)
What would you like Hercules to be in
5 years?
How does Hercules compare to its
neighboring cities? (Rodeo, Pinole,
etc.)
What are the unique cultural and/or
historical aspects that distinguish
Hercules from others?
Who should the branding best
represent/who should feel the most
connected to the branding?
Are there specific color combinations
that you feel are meaningful and/or
specifically represent Hercules?
What symbols, icons and/or
landmarks do you believe best
represent Hercules' identity?
Which font below most feels like
Hercules?
Resident
I’d like to see Hercules as blooming as
Concord where Bart to be able to
come to here.
Hercules infrastructure are much
newer and nicer than the neighboring
cities. The diverse community Residents
Hercules is historically a mining town
therefore gun metal color, blue for
water front and green for trees. Trees, trails, and bird Sophisticated I visit Hercules
Less traffic, less crime, bigger parking
lots and more places for senior
activities (bingo) No fun. Visitors
Spring colors purple pink yellow
lavender The water Friendly
Resident
A transit hub with amyrak and ferry
and new businesses down by the
waterfront and better walkable access
from the other side of san Pablo
Hercules is classier. Somehow it is in
newer and nicer condition than those
cities
The powder keg theme vibe- dynamite
donuts- share tea the waterfront and
walking path and access to
neighboring communities by walking/
biking Residents
Classic colors - i like evryrhing in the
newest areas that have been built in
the last 6 years
The water- especially all the preserve
area and the powder keg/ dynamite
theme. Interesting
Resident
The safest place for a child to grown
up in. And a place where restaurants
and outdoor seating close to parks
and playgrounds meet in a lively
walkable downtown area.
Cleaner, better roads, better schools
(but not enough choice), and better
parks. Also better weather than
Berkeley, SF etc.
The dynamite stuff and the railroad by
the bay. Residents
Green and yellow because that’s the
grass in winter and summer. And the
colors of the houses down by the
waterfront.
Dynamite and trains. And colorful
houses by the water. Elegant
Resident
Better: retail sales tax, community
events, energy efficient, The Point
access with water recreation activities,
Rodeo needs to be annexed into
Hercules and it needs a major
overhaul. Pinole is killing it in retail
sales tax but the town feels disjointed.
Hercules does not.
Diversity, generational, walkable,
green All of the above
Would love themed art installations
that reflect the community and have a
welcoming feel. Sunset orange,
dynamite stick red, sunshine yellow,
and purple
Diverse people, dynamite, (please
take photos of for history and
preservation, but get rid of the old
wooden decaying homes in the
promenade). Make the old powder
company administration building a
museum and children’s music and arts
center. Modern
I work in Hercules
i want it to be a combination of home
town feel with vacation/ sight seeing
for visitors Hercules is awesome.
I like the history of Hercules.
Specifically how it is attached to the
demigod and the powder company
It should be inclusive of residents
businesses and visitors Greens, teal, orange, yellows
the victoria by the bay , the gazebo
and the hills overlooking the san pablo
bay. Confident
Resident safe and clean City to live with same n/a businesses and resident Confident Resident
a place that people want to come and
visit often it’s is very quiet compared to others
the garage sales and the 4of july
parades were nice Businesses blue green gold
the big gazebo at the park and the
ducks Modern
Resident
A commuters dream with a BART
extension on the way!
Nicer atmosphere but wish we had
more restaurant and retail options.
Love our library and Rec center!
Library, Rec Center, community
programs and celebrations Residents The nearby bay and all the trees Sophisticated Resident
Each neighborhood becomes a gated
community. Cleaner.
Shameful the dynamite factory was
torn down. A train station should be
built that looks like the old factory. Historic High school's colors The old dynamite factory. Reliable Resident
Quiet neighborhood, no hotels, just
good local restaurants and mom/pop
stores
safer than both but not enough
restaurants compared to Pinole
I wish there was a Hercules museum
that told the story of the dynamite
company Residents No Dynamite Elegant
Resident
A mixture of family oriented and a
downtown with fine dinning.
Quiet, safe city with potential for
growth and keep its uniqueness.
The beautiful neighborhoods and the
waterfront Residents Modern, neutral colors- nothing bright Refugio park and the waterfront Elegant Resident Destination city. Not enough shopping or restaurants. Mixed community. Dynamite plant. Residents What we have is fine. I like what we have. Bold Resident
Less of a bedroom community and
more of a place to live and enjoy.
Much better than Rodeo, but lacking
the retail, commercial, and restaurants
of Pinole.
Great mix of cultures that share family
values. Residents Blue, green, white. Waterfront, hills, valley, dynamite. Modern Resident
To have a ferry service to go to San
Francisco or to marin county
Hercules has better parks but need
more commercial stores, like Pinole
It use to be a place where gun powder
was made , hence the name and also
called the dynamic city Residents Change the color of the bird to gold, The circular design seems
appropriate, maybe lighten the color of
the letterings Interesting
Resident
More restaurants walking distance
around the waterfront, more parks for
kids, the trail finished. A elementary
school on the other side of 80
We lack shopping stores, and more
diverse food.
The waterfront views, Hercules
dynamite history Residents Green, clean and peaceful Sophisticated Resident
Hub for businesses and economically
flourishing Faster paced Small town feel Businesses Rustic brick red and titan blue Waterfront, trains, hills, refugio half
dome Interesting
I work in Hercules More culturally active
They are 1 level above Pinole and 3
above Rodeo Diverse population Residents Use high school colors Refugio Park Natural Resident
Walkable downtown with locally
owned restaurants and shops.
Better than Rodeo, not as convenient
as Pinole
Mural under the overpass. Refugio
Valley Park Residents Navy Blue and green Park structure dome Reliable Resident
More community events for families,
complete streets, more multi use
buildings for businesses and
apartments, farmers market, upgrade
aging community parks etc.
Hercules is relatively safe, and cleaner
streets. Biorad & Dynamite Residents Green, brown and purple Refugio valley park white structure Elegant Resident
Continue to grow as a great place to
plant roots as Hercules strong and
safe!
Hercules remains my preference
although we have great neighbors.
The melting pot aspect appeals to me
most In Hercules. A healthy blend of all the above
I’m fairly neutral although I generally
favor red, green and blue.
I love our city marquee and hope it
remains intact…I resonate with the
geography it highlights. Casual
20 Prepared by Tripepi Smith
Survey, Page 7
What is your relationship to Hercules?
(Choose all that apply)
What would you like Hercules to be in
5 years?
How does Hercules compare to its
neighboring cities? (Rodeo, Pinole,
etc.)
What are the unique cultural and/or
historical aspects that distinguish
Hercules from others?
Who should the branding best
represent/who should feel the most
connected to the branding?
Are there specific color combinations
that you feel are meaningful and/or
specifically represent Hercules?
What symbols, icons and/or
landmarks do you believe best
represent Hercules' identity?
Which font below most feels like
Hercules?
Resident
Like to see more city events. They
are coming back since the fraud.
Would like to see the street I live on
Falcon Way be paved completely the
part that has not been paved really
needs it ! Most of all would like more
to be done about cars speeding in
Hercules. I called the police station a
month ago regarding speeding that
occurs on falcon way during school
drop off time. This is a residential
neighborhood and cars are going 40
and 45 miles done our street. I
suggested maybe one of the speed
monitors that shows people how fast
they are going to remind them they
should go 25 miles an hour. I have
not been contacted by the Hercules
police yet. I understand they are
probably understaffed and busy but I
have I Hope something can be done.
Besides these comments I really love
living in Hercules it’s a great
community!!!!
Hercules is much nicer less crime
better homes and schools
I choose Hercules as a place to live 30
years ago as it is a culturally diverse
community. I did not want my child
to grow up in an all white community
as I did in concord back in the 60s. I
am white yet embrace diversity Residents Friendly
Resident
Cleaner from litter and dead trees or
outgrown grass. Easier to open small
businesses. No homeless people.
Clean pond (Refugio Park). Parks
remodeled
It’s about the same except the lack of
shopping and dinning options
Population ethnicity, origin of name,
Native American territory Residents Green and blue Natural Resident Liveable
We are more diverse, have a higher
level of educational accomplishment,
and we have a higher per capita
income. We also have better
infrastructure (e.g., underground
utilities), nicer parks, and rules on
parking that make the city a more
pleasant place to live. Diversity, location on the Bay Residents Blue for the bay, green for the
parklands
I can’t think of a single landmark.
Reliable
Resident Finish the plan Has more nature and natural beauty Dynamite history/ its name could
represent the strength of the character
Hercules Residents
In the spring it’s as green as Ireland,
then golden as it warms
The strength of the character
Hercules/blasting dynamite/ natural
beauty of rolling hills down to the
waterfront/flocks of turkeys-haha Confident
Waterfront finished, Fairy Service
Olympic Park restored. Historical
buildings renovated and restored to
either businesses or living space.
More neighborhood restaurants.
Fireworks for the 4th of July.
Hercules and Pinole are one in the
same. Rodeo needs allot of help, allot
of repair.
Please don’t make this cultural. We
are all one.
Historic aspects, could be the
Dynamite factory. The C&H sugar
factory, the historical housing. The
trains.
Should represent the beauty of the city
that is to be enjoyed by all. I like the blue and green it is fresh Something that symbolizes a balance
of strength and beauty. Elegant
Resident
Nice restaurants and decent shopping
availability. It is ok. Not much. The water views are ok. Residents Blue and green are adequate Water and vegetation
Modern
Resident
A safe, well-thought out city with
walkable features, green space, and
businesses that reflect/are owned by
the residents.
Hercules is not as run-down as
Rodeo, but does not have the breadth
of businesses that Pinole does.
The Hercules Dynamite Company and
the strong Filipino connections are
unique aspects. Residents
The blue/green in the current logo
signify Hercules to me (water/land)
Well, dynamite represents it, but
maybe not in branding. HIlls, trees,
and water are part of the identify,
though houses and traffic are what is
most visible about the city. Friendly
I visit Hercules
In 5 years I would like Hercules to be
thriving with more restaurants (more
trendy restaurants) and maybe even
shopping. I would like to see more
community events, especially during
the Summer season (maybe concert
in the Refugio Park with local vendors,
performances from the schools in
Hercules, and big artist too).
In comparison to its neighboring cities
Hercules is thriving. Hercules has
clean streets and a sense of safety
and security that is unmatched by its
neighboring cities. Visitors Green, blue, brown, yellow The globe, pond, and ducks of
Refugio valley park. Friendly
Resident Finally done with construction Cleaner The park Residents Greens and browns The fountain at the park and the bay
front. Casual
Resident
With more restaurants and shopping
stalls
Safer, quiet, cleaner, but we need
more attractions like the shopping mall Not sure Residents Keep blue and green Trees & round about Interesting Resident
Destination city with places for
families.
Pinole has better food options and
places to sit down. Hercules feels
safer and the parks are nicer. Family feel, many different ethnicities. Residents No People together safely coexisting. Modern Resident A diverse and thriving community.
The lack of strong historical
community gives Hercules a more
inclusive vibe that feels younger and
current compared to it's neighbors.
And what's more exciting than a
powder plant history-explosive!
Hercules seems so culturally diverse. I
think it was developed as a suburb
and doesn't have quite the historical
baggage of a dominating culture. Schools
Powder plant, bay, green hills, trees,
CA poppies Reliable
I visit Hercules Very dog and pet friendly place.
Hercules is a place where life is good
just Pinole and Rodeo. Creative thinkers all
Colors of the San Pablo Bay shore,
especially in the evening and morning
Healthy human children and healthy,
watershed and healthy, generational
history Natural
21 Prepared by Tripepi Smith
Survey, Page 8
What is your relationship to Hercules?
(Choose all that apply)
What would you like Hercules to be in
5 years?
How does Hercules compare to its
neighboring cities? (Rodeo, Pinole,
etc.)
What are the unique cultural and/or
historical aspects that distinguish
Hercules from others?
Who should the branding best
represent/who should feel the most
connected to the branding?
Are there specific color combinations
that you feel are meaningful and/or
specifically represent Hercules?
What symbols, icons and/or
landmarks do you believe best
represent Hercules' identity?
Which font below most feels like
Hercules?
Resident
A safe and clean community with 9/10
rated schools to raise a family. No comment
Diverse, younger, Bay front
community Residents Blue, green and orange Sunset, Bay front Interesting I visit Hercules A place with more affordable housing
Hercules is more upscale than Rodeo
as far as housing but doesn’t offer the
shopping experience that Pinole has Residents Sophisticated Resident Progressive
More established than Rode but Not
as many retail businesses as Pinole
For years Hercules has been resistant
to change and growth. Need to
expand our businesses to draw
surrounding populations to our
community Businesses N/a Friendly
I work in Hercules Sports It's the best for parks and such Nothing Residents Green and blue The creek Friendly Resident
More community events,
shopping/down town area
More appealing than Rodeo, similar to
Pinole (though Pinole has cute
downtown). Hercules has nice Rec
programs and pool! Residents Reliable
Resident
A city with good local shops, more
restaurants, and unique businesses
Rodeo feels more historic, but much
less diverse, and Pinole has all the
commercial retail
We love all the Black and Brown
families here Schools
Hercules Middle and High School
colors, or dynamite red Frog Pad park, dynamite Interesting I work in Hercules Family and community oriented Fast growing Diversity, in ethics, age, religion Residents Purple,yellow Refugio Park Fountain Confident Resident
A city with many activities for children.
New baseball field, basketball courts,
pickle ball, wall ball. I hope it has
many things to do for children outside
so that kids spend more time outside.
Maybe even free water park/splash
pad like many cities in Texas have Much better than Rodeo and Pinole Mural portraying our cities history Residents The golden color of dried grass in the
summer The Gazebo in Refugio Valley Park Elegant
I work in Hercules N/A Not much things to do Not sure Businesses Green, Blue, Black and White Trees and water Friendly Resident Safe and quaint.
History with the dynamite factory; the
closeness of the community and the
shared commitment to safety in the
city. Residents
Sycamore trees, the mural located
under the freeway/train track
overpass, Sophisticated
I visit Hercules Safe & “financially surplused”
I love all cities in America but I love
Pinole and Hercules and Martinez
especially. Ahem, Hercules has a nice
childhood memory connection with the
small franchises yet Pinole is
complimentary in a completely
different way; on the other ends,
Rodeo is very San Francisco Suburb
like and Martinez could still be a
functional mining and cowboy town…
the whole area fits nicely together.
Democracy based childcare/equal
opportunity/ great fast foods that all
Americans love & democracy based
women’s rights advocates of whom
many of which are republicans is
powerful stuff… as a current cultural
moment of worldwide movements in
every areas individual way.
Schools, Visitors, Seniors &
Businesses
Hercules can be seen through many
angular colorations.
A lighthouse inland /windmill vibe /
Zorro horses Sophisticated
Resident
More of a small city with local shops
and places to eat. A 'Main Street'
experience would be awesome.
It compares well to Rodeo, but it lacks
the small town feel of Old Town
Pinole.
I suppose the railroad history, as well
as the TNT factory. Residents Not really
The library is certainly a great building
and landmark. Beyond that, maybe
the stairs at Discovery Bay. Reliable
Resident A beautiful affluent suburbian city.
Definitely better than Rodeo in terms
of residents and crime. Pinole has its
own old town charm. The different cultures. Residents Whatever looks good w green.
The bay for sure. It's history w the
powder company during the world war Natural
Resident
A safe community free of traffic
congestion, trash, and dog poop
along walkways, that has engaged
leaders who break the norm just
enough to stop the status quo and
bring in unique businesses with real
long-term profit potential, providing a
desirable, clean, and peaceful place to
call home.
Better than Rodeo, not as good as
Pinole when it comes to being an
actual city with thriving businesses
and reduced congestion.
The Hercules Powder Plant is the
most unique and interesting historical
feature along with the Native
American Indian’s inhabitation of the
area. Residents
For some reason sky blue/turquoise
come to mind.
Powder keg, representing the old
powder plant. Interesting
Resident Fixing the streets The same and garbage N A Residents Yellow 🟡🟡 and purple 🟣🟣 N A Interesting Resident Fixing the streets garbage Garbage and fixing the streets N/A Residents Modern I work in Hercules Growing
Much more beautiful than the
neighborhood cities Waterfront Residents blue and green Sophisticated Resident
Crime free/ safer place for our
residents It’s still better than both cities Residents No N/A Modern Resident
A destination for its commercial
options
Better than rodeo, less advanced than
pinole
It’s part in history with dynamite
production Residents Earth tones Dynamite Natural
Resident
Bigger with more shopping stores, bart
and 5 start hotel Clean and quiet and safe Mix of different cultures Residents Yes. Like it Green Friendly Resident
A more self sufficient city that satisfies
all of my needs in one town. I don't like
giving my tax money to Pinole when it
could be going to Hercules.
Pinole has many more options for
food, stores, etc. Dynamite factory. Residents Dynamite. Bayside. Interesting 22 Prepared by Tripepi Smith
Survey, Page 9
What is your relationship to Hercules?
(Choose all that apply)
What would you like Hercules to be in
5 years?
How does Hercules compare to its
neighboring cities? (Rodeo, Pinole,
etc.)
What are the unique cultural and/or
historical aspects that distinguish
Hercules from others?
Who should the branding best
represent/who should feel the most
connected to the branding?
Are there specific color combinations
that you feel are meaningful and/or
specifically represent Hercules?
What symbols, icons and/or
landmarks do you believe best
represent Hercules' identity?
Which font below most feels like
Hercules?
Resident
I would like to see a regional sports
recreational area on the site of
Hercules Point with basketball, tennis,
and pickleball courts, outdoor
amphitheater, and a shoreline bike-
walkway connected to the Bay Trail.
Hercules is a newer community with
many outstanding activities for families
with small children, but lacks
programs and facilities for older
children and teenagers. Hercules
lacks an active and welcoming central
business district for visiting, lounging,
shopping and dining. The North Shore
business park appears remote, empty
and lifeless. BioRad in particular is
unwelcoming to its neighbors and the
rest of the community.
Multi-cultural community; all are
welcomed to live here and raise a
family. Residents
Green and Gold representing the
verdant green rolling hills of spring
time and the golden rolling hills of
summer. The Hercules public library. Interesting
Resident
I’d like it to stay as it is with no
additional housing. I’d like to see
Amtrak stop here and a ferry service
as well. I think it’s much nicer.
Our little old Hercules by the bay is
nice! Residents
We should have a statue of Hercules
in our city park on Refugio Valley
Road! Natural
Grew up there, registered to vote
there More lively recreation spaces for kids Bigger city and nicer amenities Vibrant Filipino community Residents No Quail, poppy Interesting Resident To connected to the BART !!!! Unique small city… It’s a diverse neighborhood. Residents Friendly I live in Hercules and I am also a
Police Reserve Officer and PIO
A close knit community where
residents can live, shop, eat and have
local activities and entertainment.
Businesses should be convenient for a
"bedroom type community
I think we are closure, community
wise, to Pinole, community wise.
Budget and Covid put a lot of our
Cultural and Community events on
hold. We are slowly moving back to
some of them. However it seems the
City is moving away from the History
of Hercules. The Hercules Powder
Factory, and all its History to the
founding of the community seems to
be gone. The old club house, and
other historic buildings were supposed
to be saved and restored, but have
been left to rot. They hare now
hazards and should be respectfully put
out of their misery. The "Historical
Society should be given some help to
put together a "real " museum or
display, maybe in the Library.
The history. We do not need a new
brand, just juice up the one we have Build on what you have If you have to make a change refer to
the History of this town. The Powder
Factory Friendly
I visit Hercules A fun relaxing place to hang out.
Neighboring cities are pretty much the
same as Hercules, except style of
architecture. Historic gun powder fields Residents Reliable Resident
THE residential destination for the
area. BEST but could be even better. Residents Strength and prosperity. Modern Resident Well planned community The history of our city Same colors currently used Stay the same or maybe swap out bird Confident Resident
A place where residents don't have to
go to other cities for restaurants,
hotels and other services Better than Rodeo but not Pinole Residents Hercules school colors white &
turquoise Deer, ducks, turkeys, dynamite Natural
Resident
Better, safer, cleaner, net zero
(sustainable), refreshed (streets,
street lights, landscaping), better
quality businesses, high quality
medical facility/hospital, city other
cities look up to
I live in Hercules, but send my kids to
school / play sports in Rodeo, and we
tend to go to Pinole to eat & shop
more. We go to other cities for health
care It’s diversity Residents inspired by the natural landscape Rolling hills by the bay Modern Resident
A safe neighborhood with plenty of
commercial businesses. I would also
love to have BART, AMTRAK, and the
ferry stop by here.
We are certainly more developed than
Rodeo, but Pinole has a lot more
restaurants and small businesses to
visit.
We have very well run and maintained
parks. I like our tennis courts and our
parks and waterfront a lot more than
other east bay cities. Residents
I think green, yellow/beige, and a
dusty brick red represent our city quite
well.
I think the white structure at Refugio
valley park represents us well. I would
like for our branding to include a tree
or plant that’s native to our area, but
most of our trees are invasive (ie
mimosa trees and eucalyptus trees) Casual
Resident
A centralized hub (transit center with
train, bus, and ferry) and community
focused with a unique historical past
and natural beauty to share with
residents, business owners, and
visitors.
The smaller newer city with a small
town, close-knit community feel with a
unique history (explosive plant) and
natural beauty (Bayfront and beautiful
storybook homes). A lot of growth and
potential ahead.
Explosive plant, historical homes that
were moved over land (wow), Bay
Trail, old building s along the trail and
Bayfront that can be restored and
used as a museum to share the
Hercules history. It's a relatively young
and beautified city with a town feel. Residents
Blue from the Bay, green from the
flora in the creek leading to the
Bayfront, colors from the storybook
homes, and dark red for the
explosives
Creek leading to the Bay, historical
houses, dynamite Natural
Resident Transit center built Poorly None Grow Hercules Resident
A thriving community with great parks
and our own school district -
completely separated from WCCUSD
Pinole seems more community
oriented. You just don't see people out
locally. I can go for months without
running into someone I know shopping
or being out and about in Hercules. It
seems like when people go out they
go somewhere else. I see more
people I know at Pinole events.
We have a significant Filipino
population, we are "Dynamite!", Native
American history, diverse and growing
population Residents Red, yellow, green, blue Trees, birds, bay, railroad, science Natural Resident A safe and diverse community
I feel Hercules is more about its
residence and less about retail (vs
Pinole) which I love. Safer than
Rodeo. It’s diverse community. Visitors Blue and gold Dynamite Natural 23 Prepared by Tripepi Smith
Survey, Page 10
What is your relationship to Hercules?
(Choose all that apply)
What would you like Hercules to be in
5 years?
How does Hercules compare to its
neighboring cities? (Rodeo, Pinole,
etc.)
What are the unique cultural and/or
historical aspects that distinguish
Hercules from others?
Who should the branding best
represent/who should feel the most
connected to the branding?
Are there specific color combinations
that you feel are meaningful and/or
specifically represent Hercules?
What symbols, icons and/or
landmarks do you believe best
represent Hercules' identity?
Which font below most feels like
Hercules?
Resident
A city that keeps its small town charm
and kind, safe values but expands its
culture, business and entertainment
options for residents
It’s absolutely a better place to live,
however I find myself going to Pinole
to do all of my shopping and activities. Residents
Green (lots of trails, trees and nature)
and blue because we are near the
water The Bayfront Reliable
Resident
A city for non- residents and residents
to gather It’s more modern Unsure Residents Green and blue The willow trees during spring Sophisticated Resident
1. Ferry is built 2. Medium to high end
restaurants are coming. 3. School
quality is improved.
Hercules is more modern. It has more
potential. Pinole has more good
quality restaurants. It has more
community centric. Not sure about
Rodeo. The downtown is quite
rundown.
I can’t think of any. I suggest we shall
have something stand out. We needs
something eccentric, such as installing
the drunken Hercules statue (by Artist:
Peter Paul Rubens created in 1611) ,
so people can come to take a picture
and laugh about it to spread the
words. Visitors
Green, representing live, growth,
harmony, freshness. The Drunken Hercules statue Futuristic I participate in Hercules programs
Hav we a train station, ferry terminal
and businesses at the waterfront! So much potential, not being utilized! Waterfront, diversity….. Residents No Powder Company, the Bay Natural Resident
I feel the charm of Hercules is that
we're just small enough. I don't see
Hercules as this ever expanding super
modern city. I like the small town
charm of our city. It already feels like
we're bursting at the seams. If we
were looking to brand ourselves like
Napa per say. Napa being known for
wine. It would be nice if Hercules was
known as a great foodie destination.
We're already so culturally diverse
which I love. Celebrating our
community with food from our cultures
and becoming a destination place to
eat would be awesome
Rodeo is so quiet. Pinole is huge and
has practically everything, but I can't
really say it's known for anything
specifically. We're like the perfect in-
between of the 2 cities.
Well we are the dynamite city. No one
else can claim that. We have such a
beautiful long standing mural which
shows and honors the history of
hercules's original ancestors. I just see
us as a very diverse city and there is
so much beauty in celebrating the
diversity that we offer and share as a
city. Residents
We are near the water and have a
long creek that is the center of our
beautiful park so blue. There are the
oak trees that are native to here so
green. Our hills turn golden in the
summer so yellow.
Refugio Valley park. Oak trees. Our
mural tells our story and our diversity. Casual
Business Owner More family restaurants Just and quiet area Visitors Black read gold Turkey’s or the dears Reliable Resident One of the best place to live No comparación The Asian people Residents No Modern