BY TRIPEPI SMITH
LOGO DEVELOPMENT
Draft-01, 8 Concepts
Hercules Seal
Hercules Logo
?
Horizontal
Concept 1 One-color Icon
Inspiration:
— vista (beauty)
— bay (waterfront potential)
— homes (family)
— tracks, bridge (infrastructure)
— park (wellbeing)
— pavillion (landmark)
— Greek pattern (Hercules myth)
***
Final logo will be delivered in
several configurations, not all
shown here. Shown here: vertical,
horizontal, 1-color.
City of HerculesCalifornia
City of HerculesCalifornia
Since 1900
Horizontal
Concept 2 One-color Icon
Inspiration:
— vista (beauty)
— bay (waterfront potential)
— homes (family)
— park (wellbeing)
— pavillion (landmark)
— multi-color (diversity)
Icons: used together or separately
***
Final logo will be delivered in
several configurations, not all
shown here. Shown here: vertical,
horizontal, 1-color.
H/e_rcules
H/e_rcules
H/e_rcules H/e_rcules H/e_rcules
H/e_rcules
Open SpaceDiversityBeauty Homes
Horizontal
Concept 3 One-color Icon
Inspiration:
— park (wellbeing)
— pavillion (landmark)
— sunflower (natural)
— sunflower (togetherness)
***
Final logo will be delivered in
several configurations, not all
shown here. Shown here: vertical,
horizontal, 1-color.
HERCULES
CITY OF
HERCULES
CITY OF
HERCULES
Horizontal
Concept 4 One-color Icon
Inspiration:
— hills & creek (beauty)
— bay (waterfront potential)
— home & tree (neighborhood)
— sunrise (optimism)
— park (wellbeing)
— bridge/lamp (landmark)
***
Final logo will be delivered in
several configurations, not all
shown here. Shown here: vertical,
horizontal, 1-color.
CITY OF
California
HERCULES
HERCULES
HERCULES
Horizontal
Concept 5 One-color Icon
Inspiration:
— vista (beauty)
— bay (waterfront)
— breeze (clean)
— sun (optimism)
— pavillion (landmark)
— pavillion (door/welcome?)
***
Final logo will be delivered in
several configurations, not all
shown here. Shown here: vertical,
horizontal, 1-color.
Open Space. Open People.
Open Space. Open People.
Horizontal
Concept 6 One-color Icon
Logo shapes align with seal.
Inspiration:
— weave (diversity together)
— sunrise (optimism)
— bay (waterfront potential)
— homes (family)
— bridge (infrastructure)
— hills/cloud (beauty)
***
Final logo will be delivered in
several configurations, not all
shown here. Shown here: vertical,
horizontal, 1-color.
City of Hercules
A Dynamite Community Since 1900
City of Hercules
A Dynamite City Since 1900City of Hercules
A Dynamite City Since 1900
City of Hercules
Horizontal
Concept 7 One-color Icon
Inspiration:
— frame (from Powder Co. office)
— bay (waterfront)
— constellation (Hercules)
— vista (beauty)
— trees/green (open space)
— arm/lightning (strength)
— arm/lightning (Hercules myth)
***
Final logo will be delivered in
several configurations, not all
shown here. Shown here: vertical,
horizontal, 1-color.
HERCULES
City of
California
1900
HERCULES
City of
California
H
1900
Horizontal
Concept 8 One-color Icon
Inspiration:
— colorful people (diversity)
— interlocking rings (togetherness)
***
Final logo will be delivered in
several configurations, not all
shown here. Shown here: vertical,
horizontal, 1-color.
HERCULES
Div/e_rsity Togeth/e_r
Div/e_r sity Togeth/e_r
CITY OF HERCULES
BY TRIPEPI SMITH
LOGO DEVELOPMENT
Draft-01, 8 Concepts
1 2 3 4
5 6 7 8
CITY OF
California
HERCULES
A Dynamite City Since 1900
City of Hercules
HERCULES
CITY OF
H/e_rcules
HERCULES
Div/e_rsity Togeth/e_r
1900
HERCULES
City of
California
City of HerculesCalifornia
Since 1900
Open Space. Open People.