MCE
A local, not-for-profit
electricity provider
May 27, 2025
Hercules City Council
Presentation
Welcome to MCE, Hercules
• Starting in April 2025, all eligible
Hercules electric customers—
residential, commercial, and
municipal—were automatically
transitioned to MCE electric
generation service.
• Customers now have the option to
choose their energy source: PG&E or
MCE.
• This change reflects a decision made by
the City Council in 2023 and was
approved by the California Public
Utilities Commission.
Your Energy,
Your Choice
2 Choice is Power
Default Service
100%
MCE
Deep Green
RENEWABLE
60%
MCE
Light Green
RENEWABLE
33%
PG&E
RENEWABLE
3 How We Got the Word Out
Direct Mail and Emails
• All customers received direct mail in
February.
• Customers then received follow-up
notification emails in March, April, and May.
Community Workshops
• In-person workshops at Hercules City Hall
• February 26 and March 26
• Virtual workshops
• March 5, March 12 (Solar, Storage, EV)
April 16, May 7
Dedicated Hercules Webpage
mcecleanenergy.org/Hercules
4 By The Numbers
5 • 7,782 customers enrolled – 93%
participation rate
• An additional 1,471 solar customers are
eligible to join at their true-up date
• 1,300 calls to MCE’s in-house call center
• 336 requested opt-out
• 167 (50%) customers were retained
• 623 online case requests
• 541 were opt out requests
• 197 (36%) were retained
• 84 Deep Green Opt-ups
• 52 pounds of Carbon Dioxide reduced a
year
• (Average household - Assuming 6.5
MWh of usage annually)
Key Feedback Theme
Affordability
• Residents are concerned about rising
cost of electricity and utility costs.
• Hercules customers are saving 9% on
average with MCE.
• However, some opted out due to a
perception that savings weren’t real,
or that MCE is a double charge,
despite actual cost benefits.
• We emphasized that MCE is not-for-
profit and locally controlled – a key
differentiator that resonates when
communicated clearly.
6 Community
Engagement
MCE does not
set rates for
electric delivery
or natural gas.
• Sponsors of:
• Bay Front Festival and 5k (Oct. ‘24)
• Lunar New Year Parade (Feb. ‘25)
• Hercules Library 25th Anniversary
Celebration (May ’25)
• Hercules Cultural Festival (Jun. ‘25)
• Active members of the Bay Front Chamber
of Commerce
• Presentation to Hercules Rotary (Mar. ‘25)
7 Customer Programs
Income-Qualified
EV Rebates
$3,500 per vehicle
Stacks with other incentives
MCE Cares Credit
$5M allocated to customer
bill savings, available to
Hercules Customers
Workplace &
Multifamily Charging
2,000+ ports
Up to $4,500 rebates for
workplace
and multifamily properties
8 Thank you!
mceCleanEnergy.org
[email protected]